B2B Memes

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Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

Behind every fact-checked and edited story is a tale of false leads, dead ends, and empty promises. Traditionalists might contend that such real-time publishing leads to a fragmentary and confusing picture. For both reader and writer the change can be liberating, exciting, and rewarding.

Process 100
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Do your readers want the truth?

B2B Memes

But where, I worry, does that approach lead? Gahran’s post was sparked by her reading of Seth Mnookin’s Panic Virus , in particular its discussion of the various cognitive quirks that lead people to cling to misguided beliefs in spite of demonstrable facts to the contrary.

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An Infographic on the Right Track: Grad School to Google

B2B Memes

Case in point: this interactive graphic from OnlinePhD.org, which steps you through Google’s growth year by year (thanks to Google Tutor for the lead.) But now and then I run across an infographic that is distinctly different, and worth sharing. The drawing is not outstanding, but the interactivity and engagement are.

Google 100
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Beware the Witch-Hunting Impulse

B2B Memes

That lack of reserve leads all too readily to overreactions and unfair accusations. In each case, the acts are indefensible. But for those of us striving to be ethical, unreservedly condemning them , as Barry Eisler puts it, is a dead end. Viewing ethical mistakes in black and white makes life simple.

Ethics 100
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Beware the Witch-Hunting Impulse

B2B Memes

That lack of reserve leads all too readily to overreactions and unfair accusations. In each case, the acts are indefensible. But for those of us striving to be ethical, unreservedly condemning them , as Barry Eisler puts it, is a dead end. Viewing ethical mistakes in black and white makes life simple.

Ethics 100
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Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. In the latest chapter of its ongoing critique of AOL’s hyperlocal news network, Patch , Business Insider last week took aim at the marketing and sales-prospecting efforts the corporation expects its editors to undertake.

Ethics 100
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Journalists as Buzzword Killers

B2B Memes

As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Here are the top 12 offenders: leader. innovative. award winning. Now as Gordon notes, such words are bad enough when they appear in press releases.

Ethics 100