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| Page 1 of 1 | Previous | Next | B2B MEMES DECEMBER 8, 2011 Adam Tinworth: Journalism in a Period of Continuous Change Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Or Tony Collins hitting the point where he had more leads from his blog readers than he had time to follow up. Adam Tinworth. If I were asked to name one active blogger that every B2B journalist should follow, I would probably suggest Adam Tinworth. | B2B MEMES OCTOBER 4, 2012 Beats vs. Obsessions: More Lessons for B2B from Quartz Our journalists have to be, to some extent, all-rounders, who aren’t afraid to get outside their usual expertise and track the topic they’re following wherever it leads.”. Gideon Lichfield. Last month, I wrote about how Atlantic Media’s new online publication, Quartz , offers business-to-business publishers a new advertising model to consider. This is clearly central to Lichfield. | | | | | | | B2B MEMES SEPTEMBER 19, 2011 E-Books: The Next Front for Journalists in Transition Will it make them a lot of money or lead to a more traditional book contract? Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books. He gave two answers. First, he counseled patience: “we all learn and grow at different rates and in different ways.” So what’s stopping you? | B2B MEMES NOVEMBER 4, 2011 Attribution and Linking Are Essential to Transparency Rather than focus their lead on the story, they focus it on the attribution. If you want to see some examples of this shortcoming, you only need to read through a few stories from the leading publication for the magazine industry, Folio: In an article entitled “Editors Share Best Practices for Twitter,” for instance, you might expect at least a link to each of the Twitter pages for the four editors profiled , if not also links to their magazines. Ethics Journalism Writing attribution Folio: Magazine journalism leads links new media Steve Buttry transparency | B2B MEMES OCTOBER 8, 2010 Nine Keys to a Robust Editorial Career in Social Media For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. Today, though, he works entirely for commercial concerns, creating, as he puts it elsewhere , “pure editorial that is, in and of itself, a lead-gen tool. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. This isn’t necessarily a bad thing. Be media neutral. Be employer neutral. Be an entrepreneur. Be a brand. Be a blogger. | B2B MEMES DECEMBER 2, 2010 Improve Your Blog Posts with Nut Graphs It is designed specifically for an informal approach to writing, one that, like so many blog posts, typically begins with “anecdotal leads that hook the reader.” (Yes, you’ve just read my nut graph.). In Scanlan’s words, “At the same time, the nut graf required in every story served the function of the inverted pyramid’s summary lead: providing readers with the gist of the story up high. | | | | | | | | | -
B2B MEMES | TUESDAY, MARCH 6, 2012 What Is the Lifespan of an Error? Wilson , which posited that tolerance of small crimes leads inevitably to bigger ones. There has been much coverage lately of a new book by John D’Agata and Jim Fingal called The Lifespan of a Fact. It relates the years-long debate between D’Agata, an essayist, and Fingal, a fact checker, about whether artistry and accuracy can cohabit in the same nonfiction essay. Not surprisingly, perhaps, the book itself, as Craig Silverman says , “isn’t, you know, factual.”. Hence our attitudes about errors tend to be lax. But on the Internet, at least, errors are surprisingly resilient. But no. MORE >> -
B2B MEMES | TUESDAY, NOVEMBER 29, 2011 “Content Is Power”: Q & A with Mark W. Schaefer Will new media lead to brighter or bleaker career options? Mark W. Schaefer. couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. For me, a journalist, this came as a jolt. In more than 20 years as a B2B editor, I worked frequently with both public relations and marketing people. Our goals were fundamentally different. Use your head. MORE >> -
B2B MEMES | FRIDAY, JULY 22, 2011 Does Danger Lurk in the Language of Social Media? But how many corporations will see it only as another tool for trapping yet more leads into the ever-ravenous sales funnel? No writer can become good at the craft without being sensitive to language. But in other contexts, that vocational advantage can be a liability. This seems to be true of many journalists who resist the benefits of new media solely because of the language used to describe them. They’ve got it wrong, of course. But we should not be too quick to dismiss their reactions. They may be on to something. You want a nice, meaty sizzle.”. don’t think so. MORE >> -
B2B MEMES | WEDNESDAY, APRIL 27, 2011 Three Stock Photography Pitfalls to Avoid This sometimes leads to memorable embarrassments: As the Wall Street Journal points out , the Gingrich crowd shot first appeared on a website for the late liberal democrat Ted Kennedy, accompanied by the phrase “we are the democratic majority.” I’ve written recently about the need to use meaningful visuals to accompany your text. In passing, I mentioned the downsides of that frequent last resort, stock photography, but left it to an article by Heather Rubesch , elsewhere on the web, to provide details. Stock photo: Here be a dragon. Some vegans have been deeply offended by this practice. MORE >> -
B2B MEMES | MONDAY, JUNE 21, 2010 The Coming Content Marketing-Publishing Continuum The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”. Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines. Although the grounds for his optimism might be questioned, I’ll leave that to prophet of print doom Private Frazer and others. The comment that keyed Gordon’s column came from Kerry Smith, CEO of Red 7 Media (publisher of Folio: , by the way). MORE >>
- Writing Readably Doesn’t Mean You’re Stupid B2B MEMES | THURSDAY, JUNE 7, 2012
- Do your readers want the truth? B2B MEMES | THURSDAY, JUNE 16, 2011
- An Infographic on the Right Track: Grad School to Google B2B MEMES | THURSDAY, JANUARY 26, 2012
- Can You Have Entrepreneurial Journalism without Entrepreneurs? B2B MEMES | THURSDAY, SEPTEMBER 29, 2011
- Brand Journalism Trend Heats Up in UK B2B MEMES | MONDAY, OCTOBER 4, 2010
- 5 Things I Learned from Self-Publishing B2B MEMES | TUESDAY, JANUARY 31, 2012
- Start-Up Briefing Media Ltd. Blends Old with New B2B MEMES | THURSDAY, SEPTEMBER 9, 2010
- Process vs. Product: Six New-Media Principles, No. 6 B2B MEMES | MONDAY, NOVEMBER 28, 2011
- Rethinking the Article as the Basic Unit of Journalism B2B MEMES | THURSDAY, JUNE 2, 2011
- Writing, Photography, and the Art of Thinking Visually B2B MEMES | FRIDAY, APRIL 29, 2011
- The Yin and Yang of Content Economics B2B MEMES | MONDAY, JANUARY 10, 2011
- Journalists as Buzzword Killers B2B MEMES | TUESDAY, JULY 13, 2010
- Monetize Your Typos B2B MEMES | WEDNESDAY, MAY 26, 2010
- 5 Keys to Effective B2B Content B2B MEMES | WEDNESDAY, APRIL 14, 2010
- Beware the Witch-Hunting Impulse B2B MEMES | TUESDAY, SEPTEMBER 4, 2012
- Should We Worry About Gobbledygook? B2B MEMES | THURSDAY, JULY 29, 2010
- Blogging Strategies: Post in Haste, Promote at Leisure B2B MEMES | FRIDAY, MARCH 19, 2010
- Beware the Witch-Hunting Impulse B2B MEMES | TUESDAY, SEPTEMBER 4, 2012
- Beats vs. Obsessions: More Lessons for B2B from Quartz B2B MEMES | THURSDAY, OCTOBER 4, 2012
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