B2B Marketing Traction

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

It includes the financial results, as well, including cost per lead and return on investment. This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. They work! ). Some Rights Reserved.

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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

According to Group Manager Stephanie Sammons, the leads you may have gotten through merely posting blog links were probably pretty low value or produced little result: “Chances are if you were getting any blog traffic or visibility from posting your links in multiple LinkedIn Groups without really intending to initiate discussions, it was not high quality traffic. Thanks.”

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

If you implement any and all of these, I believe you will get traction (qualified leads) in as little as three months. Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. LinkedIn.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty. Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Selfie stick video or photo social media campaign. Speaker or player to listen to your audio or video recording.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

hope this post helps you increase the results you get from your email newsletter, whether the results you want are website traffic, reader engagement, lead generation or even sales. You send a regular eNewsletter, but are you getting results? Read this post to find out how to increase the return on your investment in time and money on your newsletter. 1. Know how your audience reads email.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Those that allocated more got greater results. The results showed that content marketing is often not owned by B2B marketers. Change isn’t easy.

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

It leads to increased business, since people buy from people they know, like and trust. Doing business today requires transparency, which builds trust with your customers and partners. Last night I attended Peter Coffee’s Annual Tech Update at the AITP Chapter meeting in Los Angeles. What that means for marketers is that we do need to tell the truth. Collaboration is increasing.

Inbound Marketing: Are You Attracting Quality Leads?

B2B Marketing Traction

A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The following are key factors in making sure your inbound marketing leads are of high quality. 1. Score your leads. You should have a lead scoring system. Focus your content.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Here are five ways to improve your marketing to your customers. 1. Remove any friction in your customer’s experience with your brand.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. And, know that some hosting services put thousands of sites on the same server, possibly leading to performance issues and downtime. 5. You choose an inexpensive host that performs poorly.

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

Quality content will attract followers and lead to engagement online. We work with businesses to create and post custom content online that increases website traffic and qualified lead generation. Content marketing requires strategy and discipline for successful results. recommend creating a strategic plan and schedule for execution. Know your audience.

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Do we need to generate new leads, create awareness, better support existing customers, build a user community? How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! can use effectively. Who are they?

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

We provide social media set up, strategic planning and training for B2B companies that want to create more awareness, generate more leads and grow faster. Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. 1.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

If the people you are targeting are warm leads – in other words they have read your stuff, downloaded the case studies or other materials – you’ll have an easier time signing them up. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. At the top of the list for tactics used were 1.) eNewsletters, 3.)

Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

And, what this “B2B Marketing Consultant” doesn’t know is that a leading social media guru came up with the idea of comparing Twitter to a radio station so that the uninitiated could understand it. I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers.

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B2B Marketers: Are Your Nurturing Your Leads? (Infographic)

B2B Marketing Traction

Now that you’ve attracted qualified leads to your website or social media profiles, how do you keep them engaged? The newest marketing approach is lead nurturing , where you bring along or grow leads into customers using great content and marketing technology. Do you want to implement lead nurturing and conversion programs for your business?

So Your Ad Agency Got an Award. Now What?

B2B Marketing Traction

Results in the way of leads, revenue, brand awareness? In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. Effective marketing is not about winning design awards. Effective marketing is about getting results. Kudos to the award winners.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

4 Surprising Ways B2B Marketing Campaigns Benefit Business

B2B Marketing Traction

The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. You’ll not only generate leads and sales revenue, you’ll invigorate your self, your employees, suppliers and community. That has big benefits. love this phrase. ). They work long hours. “Got Milk?”

4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

Contact us today at New Incite – we provide setup, consulting and actual execution to get you up and generating quality leads and conversions. Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. First your connections (in this case referral sources, but it also applies to prospects) must know you.

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LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

Do you want to learn how to get qualified leads and sales inquiries from LinkedIn? Photo by Simon Yeo, Some Rights Reserved. Today LinkedIn Products and Services pages will be discontinued. Here’s what you need to know about the change. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. sample page appears below.

Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

Many marketers including me relied on manual capture and input of marketing sources and hours spent calculating cost per lead, conversion rates, return on investment (ROI) and analyzing the reports. ” What the author means is that still, in this day of big data and analytics, too many agencies are still just doing a dog and pony show when it comes to talking about results.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

B2B Marketing: How to Measure Online Conversions

B2B Marketing Traction

Are you converting online prospects to leads? Nurturing leads with online marketing so that they convert to customers? Marketing Measurement b2b customer lead nurturing marketing website Flickr Photo by HeavyWeightGeek Some rights reserved. How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing?

3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

Whether it’s sales growth, brand awareness, or increase quality leads, your marketing consultant should be able to deliver. Expert marketer. Marketing guru. Dynamic speaker. Prolific writer. Experienced. The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. Great marketing consultants focus on client results. Photo by Kyle May on Flickr.

3 Companies that Failed to Listen

B2B Marketing Traction

” In a growing market (top chefs specify Sriracha sauce in their recipes, people write Sriracha cookbooks, people share their Sriracha videos and stories on social media), the founder of the leading brand is risking losing out. Businesses that have experienced high-growth can get myopic and full of themselves. Some make the big mistake of failing to listen to the marketplace.

Why B2B Marketers Need to Market Like a Bunch of Babies

B2B Marketing Traction

We have worked with hundreds of businesses to build awareness, generate leads and increase revenue. I was just reading an article about SEO, and it hit me. B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all. ’ Is the Wrong Question. love this idea.

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More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

We provide outsource marketing services to drive leads and revenue growth for our clients. If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Google Penguin 1.0 In May 2013, Google Penguin 2.0 Guest Blogging For Links? Google Penguin 2.0

Why We’ve Run out of Time as B2B Marketers (and What to Do about It)

B2B Marketing Traction

Just don’t lead with them. Photo by Vincent_AF on Flickr. We’re out of time because our customers are out of time. B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. What does that mean for business-to-business marketers? We need to simplify our marketing, tell more stories and use more visuals. 1.

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4 Skills Your B2B Marketing Team Must Have

B2B Marketing Traction

This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. Do you have the right skill set in your marketing department?

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show. Tweet. View Skyline’s webinar here or view the slideshow itself.

Is Gratitude a Niche Marketing Strategy?

B2B Marketing Traction

Those who work gratitude into their business, giving back to charity and thanking employees, customers and partners on a regular basis, are more likeable, which leads to greater brand value and prosperity. Flickr photo by Ivete Tecedor, Some Rights Reserved. Adding the simple words “Thank You” to your business and marketing communication can go a long way. Marketing Strategy

Mastering LinkedIn Workshop in Los Angeles January 23, 2015

B2B Marketing Traction

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. For more details, please visit the workshop page on our website. Who Should Attend? About the Workshop Presenter.

Has B2B Social Media Marketing Crossed the Chasm?

B2B Marketing Traction

Using social media creating brand awareness has crossed the chasm, but has the more sophisticated use of it for lead nurturing and converting prospects to customers crossed? I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board. Crossing The Chasm Social Media/Web 2.0

B2B Marketers: Integrate Marketing for Response Compression

B2B Marketing Traction

Integrated marketing leads to response compression. Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. One way to do so is to integrate your marketing.

B2B Tradeshow Marketing: No Booth, No Problem

B2B Marketing Traction

They did manage to get a partial booth space with a partner, and in the end they got 30 leads and talked to hundreds of prospects. If you decided late in the game that you must attend a sold-out trade show, there’s still hope. You can create a presence without exhibiting in a booth. An article in B2B Magazine, No booth? No problem. Trade Show Trends B2B Marketers Need to Know.

B2B CMOs – Get Out of Your Silo and Lead

B2B Marketing Traction

and lead , among other things. Leading by communicating the marketing strategy is critical. B2B CMOs must break out of the marketing silo (ivory tower?) The way people buy has changed forever. That means new roles and challenges for CMOs. Individuals are online posting their reviews and their opinions about brands, companies and people. Content is more important than ever.