| | | B2B Marketing Blog | |  Lead | 17 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG NOVEMBER 7, 2011 The Microsite Effect on Lead Generation When it comes to lead generation, the Internet is the single most important tool employed by marketers today. Interactive Interactive PR Marketing mobile marketing Public Relations social media B2B Marketing B2B PR Branding Christopher Raymond lead generation microsite websiteGoogle Ad Words, tweets, press releases, online advertising — these are all great tactics for capturing your audience’s attention and generating traffic. But the question arises, “Once you peak their interest, how effective in converting these visitors [.]. | B2B MARKETING BLOG MAY 3, 2012 Rules of Engagement: 5 tips to ensuring potential clients engage with your Website Graphic Design Interactive Web-centric marketing Christopher Raymond lead generation SEO social media websiteNever underestimate the value of a web visitor. It’s never just a click. It’s not just a “hit” – it could be your next major customer. But you’ll never land that new client if they “bounce” away after a few seconds, bored and uninspired. That’s why at Schubert Interactive we work so hard to make [.]. | | | | | |
| B2B MARKETING BLOG JULY 6, 2011 Customer Value: Driving Features & Benefits to the Next Step Believe it or not there is still a fair amount of traditional B2B marketing and sales promotion out there that over-emphasizes specific features and benefits of a product or service in an attempt to generate leads and “sell” prospects. But focusing on specific features and benefits doesn’t paint the complete picture needed to get prospects [.]. Marketing B2B Marketing B2B Sales business-to-business messaging | B2B MARKETING BLOG DECEMBER 14, 2011 B2B Lead Generation with Content Syndication Lead generation always stands out as one of the top three. The results of a recent survey by Focus Research and eMarketer are no different: 55 percent of those surveyed ranked lead generation as their No. content Lead Generation B2B content syndication lead generationEach year, B2B marketers around the world are surveyed about their priorities. priority. So, with the complicated and [.]. | B2B MARKETING BLOG SEPTEMBER 23, 2009 Is Blogging Dead? Often called a tabloid headline, this type of falsely provocative headline may stop a reader for a second (one reason you see it all the time on Twitter), but it rarely leads to reader engagement. No, of course not. If you haven’t been living under a rock you know that this headline is patently stupid. Blogging is bigger than ever. But asking, “Is [insert topic here] Dead?&# grabs attention. So why not do it all the time? It’s even more deadly in body copy. Two great examples: “stimulus package&# and “cash for clunkers.&# They feel cheated and misled. | B2B MARKETING BLOG FEBRUARY 14, 2012 Inviting IT to the Sales & Marketing Table Marketing contributes by raising brand preference while generating higher quality leads for the sales team. For years, we’ve helped B2B companies better align their sales and marketing teams. When both groups work toward a shared vision and similar objectives, they increase bottom-line performance with more efficient sales operations and profitable marketing activities. The sales team [.]. Marketing Sales Web-centric marketing B2B B2B Marketing B2B Sales IT | | | | | | | |
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B2B MARKETING BLOG | TUESDAY, MARCH 20, 2012 B2B Success: Vacuum Maker Collects 40% More Leads
Interactive Lead Generation Web-centric marketing B2B B2B Marketing lead generation online marketing salesWeb-centric marketing proves its power over print-only campaigns At Schubert, we’re proud of the work we do for our clients. We’re especially excited to share our client success stories. We’ve been working with Nilfisk Industrial Vacuums Division for almost a decade. In that time, they have evolved with Schubert to harness the power of web-centric [.]. MORE >> -
B2B MARKETING BLOG | WEDNESDAY, APRIL 11, 2012 404 error pages: Sometimes its not always what you see that’s important
Branding Interactive Lead Generation Web-centric marketing 404 error page Christopher Raymond website website developmentWe’ve all been there before, type a web address, select a bookmark, or click on a link and you get this: Default 404 error page – yuck, right? This cruel and indecent experience happens to millions of internet users every day. Why do we continue to suffer like this? It is, after all, 2012 and [.]. MORE >> -
B2B MARKETING BLOG | THURSDAY, JANUARY 26, 2012 Building a Successful Media Campaign
Advertising Email Marketing Marketing Ashley Reppert Brand Awareness e-newsletters email marketing lead generation media Media Planning online advertisingBad news. Yearly media planning is dead. Gone are the days we could plan out placements for the whole year — set it and forget it. Good news. Media planning is now 24/7. You get to do it every day! Don’t look so excited.) It’s not easy, but it is worth it. Advertising and media [.]. MORE >> -
B2B MARKETING BLOG | FRIDAY, JANUARY 11, 2013 New Edutainment options for B2B websites (part 2)
KRONOS is the world’s leading producer of titanium dioxide, a [.]. Last month I promised to showcase an interactive tool that works really well on a website to engage management. Along with videos and animations, Product Selection Wizards provide a faster and more engaging way for customers to find the product best suited to their needs. Interactive Marketing Sales MORE >> -
B2B MARKETING BLOG | TUESDAY, SEPTEMBER 1, 2009 In marketing you need to practice like you play
That can lead to miscommunication. Anyone who ever played organized sports (or music or dance for that matter) is probably familiar with the coaching axiom, “practice like you play.&# In other words, if you practice sloppy you’ll play sloppy in the game or recital. The same thing holds true in marketing communications. If your business’ everyday communication is loaded with industry jargon, cliches, passive-voice constructions and other doleful language, there’s a very high probability that it will sneak into your communication with your customers. MORE >>
- Bad News for B2B Marketers…NOT! B2B MARKETING BLOG | THURSDAY, FEBRUARY 9, 2012
- Meet the new guy … via Twitter? B2B MARKETING BLOG | MONDAY, MARCH 30, 2009
- Why Am I Here? B2B MARKETING BLOG | WEDNESDAY, APRIL 15, 2009
- Word of the Week – Close Ratio B2B MARKETING BLOG | THURSDAY, APRIL 23, 2009
- B2B Web Site Pet Peeves B2B MARKETING BLOG | WEDNESDAY, JULY 29, 2009
- Do you have good business karma? (part 1) B2B MARKETING BLOG | SUNDAY, AUGUST 2, 2009
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