| | | B2B Internet Marketing Strategies | |  Lead | 10 articles |
| Page 1 of 1 | Previous | Next | B2B INTERNET MARKETING STRATEGIES MARCH 22, 2011 Stop Crossing the Chasm! Start Growing the Long Tail! Worse yet, you may be heading in a direction that could ultimately lead to disaster for your business. It’s time to question and even throw out many of the strategies in Geoffrey Moore’s iconic book, Crossing the Chasm. It’s been 20 years since Moore wrote the first edition, and it has become a staple of every Silicon Valley bookshelf ever since. Much has changed since then, especially in recent years, and it’s time to ask some tough questions about the relevance of Crossing the Chasm in this new world of long tail Internet marketing. Quick Primer on Crossing the Chasm. Characteristic. | B2B INTERNET MARKETING STRATEGIES JULY 6, 2010  Does Your Content Marketing Support Your Customer Lifecycle? Are you asking your cold leads to buy from you before you’ve earned their trust and proven your value? But that first content step should also lead to the second content step, which should require only a little bit more commitment and lead to the third step and so on. Bad content marketing is like a bad date. How successful do you think the guy would be? Clicking a web link. | | | | | |
| B2B INTERNET MARKETING STRATEGIES OCTOBER 13, 2010 Cloud Marketing Triggering an Application Land Rush Just as engineering departments get budgetary leverage by reusing platform technology built by another company for cloud marketing purposes, marketing departments also get revenue-boosting leverage in the form of market awareness, interest, lead generation and the inherent value already baked into the cloud marketing platform itself. As software and Internet companies boost revenues with cloud marketing , they’re effectively triggering a land rush of new and innovative applications that would not have been economically viable any other way. Simon Stanlake. CTO, HootSuite. Ryan Holmes. | B2B INTERNET MARKETING STRATEGIES JUNE 22, 2010 3 Ways to Boost Revenues with a Cloud Computing Product Strategy Generate leads with viral promotional products. Widely distributing simple widgets with attribution will drive traffic directly to your site, generating leads. Then even more leads will flow directly from search engines. Cloud computing has quietly taken over the high tech industry in recent years. No longer is cloud computing confined to hardware virtualization. Today, software and Internet companies are driving revenues by exposing every layer of the technology stack as cloud computing products. Turn infrastructure into products. Sell data. No problem. | B2B INTERNET MARKETING STRATEGIES APRIL 24, 2010 Google’s Next Big Thing Instead of looking to a visionary executive to lead a new revolution, Google is taking a systematic and evolutionary approach to reinventing its business. Like so many tech companies before them, Google now faces its greatest challenge yet: Finding the “next big thing.” With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony. Like all amazing tech success stories before it, Google now faces the challenge of figuring out how to drive the future of its business beyond AdWords. | B2B INTERNET MARKETING STRATEGIES JUNE 22, 2010 3 Ways to Boost Revenues with a Cloud Computing Product Strategy Generate leads with viral promotional products. Widely distributing simple widgets with attribution will drive traffic directly to your site, generating leads. Then even more leads will flow directly from search engines. Cloud computing has quietly taken over the high tech industry in recent years. No longer is cloud computing confined to hardware virtualization. Today, software and Internet companies are driving revenues by exposing every layer of the technology stack as cloud computing products. Turn infrastructure into products. Sell data. No problem. | | | | | | | |
| -
 Does Your Content Marketing Support Your Customer Lifecycle?
Are you asking your cold leads to buy from you before you’ve earned their trust and proven your value? But that first content step should also lead to the second content step, which should require only a little bit more commitment and lead to the third step and so on. As one content marketing micro-transaction leads to the next, gradually increase the commitment they must make to get to the next step, but also increase the value of the content you offer, always making sure that they feel the commitment they made was well worthwhile. Clicking a web link. Paying money. MORE >> - Google’s Next Big Thing
Instead of looking to a visionary executive to lead a new revolution, Google is taking a systematic and evolutionary approach to reinventing its business. Like so many tech companies before them, Google now faces its greatest challenge yet: Finding the “next big thing.” With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony. Like all amazing tech success stories before it, Google now faces the challenge of figuring out how to drive the future of its business beyond AdWords. MORE >> - The 4 Essential B2B Value Propositions
The value proposition that bubbles up to the top of the priority list is the one your marketing content should lead with. How can you be sure you have just the right value proposition for your B2B product? Pick the wrong value proposition and your prospects won’t give you the time of day. Pick the right one and your products could sell like hot cakes. prefer to solve this dilemma with a framework that focuses on just 4 essential B2B value propositions: Increase revenues. Decrease costs. Save time. Reduce risk. Shareholder wealth typically stems from strong company financials. MORE >> - The 4 Essential B2B Value Propositions
The value proposition that bubbles up to the top of the priority list is the one your marketing content should lead with. How can you be sure you have just the right value proposition for your B2B product? Pick the wrong value proposition and your prospects won’t give you the time of day. Pick the right one and your products could sell like hot cakes. prefer to solve this dilemma with a framework that focuses on just 4 essential B2B value propositions: Increase revenues. Decrease costs. Save time. Reduce risk. Shareholder wealth typically stems from strong company financials. MORE >>
| |
Crimson Marketing