Here’s why… Say you are researching IT storage arrays and are familiar with the leading mid-tier players like Coraid, EqualLogic, Lefthand, Nexsan, etc. The visitor did not have to give up any information to get the pricing; good for them, but bad for the vendor marketing team and their B2B lead generation efforts. B2B Marketing B2B Sales Lead ConversionIt seems almost daily that I have a conversation with technology marketers about whether or not they should publish pricing on their websites. You move on. Finally, you land on a site that surprises you. MORE >>

Staying in your comfort zone rarely leads to greatness. Taking risks and giving yourself permission to make mistakes, will ultimately lead you to whatever your version of success may be. B2B Marketing B2B Sales Fun Lead Conversion Lead GenerationBenjamin Franklin was a man of action. Over his lifetime, his curiosity and passion fueled a diverse range of interests. He was a writer (often using a pseudonym), publisher, diplomat, inventor and one of the Founding Fathers of the United States. His inventions included the lightning rod, bifocals and the Franklin stove. MORE >>

Too many companies pounce on incoming leads and simply scare them off. Tags: B2B Marketing B2B Sales EchoQuote Tips Lead Conversion Have you ever had a person fill out a contact form on your B2B site and put in the comments “DO NOT CALL ME!&# ? We periodically review EchoQuote requests for our newer clients and we sometimes get these. But why so angry ? think web users are finally sick and tired of sneaky ways being used to get their information so a sales person can “help&# them. Guess what? They don’t need help or at least not the kind you’re offering. MORE >>

We provide a lead capturing service to B2B companies called EchoQuote. Here it is, click on it to see a larger image: Now, whether you agree with our approach to b2b lead generation is not the question. Could you sell your product or service with just ONE picture or slide? It’s harder than you think. rarely get the chance to actually sit down with a potential customer at their location but, when possible, I never waste it by showing a power point slide show. Since my potential customers are senior level Sales and Marketing folks, I know their time is precious and limited. MORE >>

Do you believe as a marketer that “product content is king&# for B2B lead generation ? For a simple way to use self-service pricing as a strong call-to-action to improve your website lead generation , check out EchoQuote. Are you creating blogs, producing webinars, recording podcasts and saturating social media channels with hopes of winning the content race? Well, according to MarketingSherpa and Enquiro , you can stop running now; product content is #2 on B2B buyer’s wish lists. Potential customers are looking for Pricing more than Product Information ? Wrong. MORE >>