B2B Marketing Lead Generation Social Media Marketing social media marketingTweet Today's  post from the Chamber of Commerce features advice on how small businesses can use social media to their advantage. Social media is so widely used that some would argue it is becoming ineffective. If every company implements a social media strategy, is it really advantageous? In a word, “yes.” Consumers have not yet tired of social media outlets and are not even showing fatigue. The general public is increasingly looking to social media platforms for information before deciding where to do business. MORE >>

This week’s roundup includes an article about qualifying online leads, contagious content, and how to make your company blog connect like a personal blog. How Do You Qualify Leads Generated by B2B Marketing Online via @b2cmktginsider. Do you make it easy to qualify them as leads? This article has some advice about the right questions to ask if you’re going to use a lead qualification form. Tweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. Enjoy! MORE >>

leads delivered via the landing page and percent of those leads that close. Tweet While I don’t deny that marketing has an element of art to it, I’ve come to believe it is more a science than an art. ve also come to believe if more marketers practiced marketing as a science they (and their companies and bosses) would come out farther ahead. Because it’s not like the old days when the only thing you could measure was direct mail (which is one of its enduring charms.) find data very interesting. And I loved it. Insight #1. We sell to people, not companies. Even in B2B. Insight #2. MORE >>

sales, lead generation, brand awareness, etc.). Tweet When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project without one. Interestingly, while clients seem happy to provide key project information for a creative brief, they often look at it as an agency product. Too often they look at it as something unique to agency projects. It’s not. good creative brief is a vital document that should be done for every marketing project regardless of who’s involved. MORE >>

This report also showed the top three measurement criteria for content marketing success as web traffic, direct sales and lead quality. Tweet Last week Eccolo Media released the 2010 B2B Technology Collateral Survey Report. This survey gathered preferences of 500 U.S.-based based respondents who were influencers or decision makers on a technology buy. And here’s what they shared…. Brochures and data sheets are the most frequently consumed content (83%). White papers are the most influential content. Both influencers and decision makers ranked white papers as being most influential. MORE >>