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Your Outposts: Going from centralized to a “decentralized federation”

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A lot of pages means more risk of losing control of one or more pages/teams, which leads to more pages to keep track of, organize and maintain and more risk of having inconsistencies of messaging and brand image. The other day I read a good post in AdAge (written by Michael Scissons) on some really important insights that he and his firm found after digging deep into Facebook data.

How to generate revenue from blogging and content marketing [Infographic of the Week] #infographic

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Blogging companies get up to 25x times more business leads. We do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible. But it’s nice to put some numbers behind content marketing, which includes not only writing, but video, photos and other types of rich media.

#BWENY Session: The Future of Content Curation

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EL: We lead traffic to blogs, we’re a discovery tool, it’s a driver to the original content. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. They weren’t censored in any way.

How Marketers Are Using Social Media to Grow

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By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack. 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. It has become known that these tools used by people just like you are helping to spread the word in mass quantities at lightening speed!

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure

Content Curation, What Does it Take to be Successful in 2011: WebProNews interview with Kate Brodock

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WebProNews ran an interview with me over the weekend in the lead up to BlogWorld LA later this week. They wanted to delve more into the topic of content curation, which I’ll be speaking on with colleague and friend Jeff Cutler. You can catch the article here ! Company News From the Field Interviews Newsworthy blogworld la bwela content creation content curation

Think Social Business, Not Social Media.

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In the marketing division you can measure the number of leads generated by e-mail subscriptions or click-trough rates. Times have change, and so it has the way people advertise and market their business. An infinite number of articles will tell you that social media is in, and if your business isn’t taking part of it, it will be missing out. But, missing out 0n what?

E-Reader sales double in the last 6 months

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Despite this growth in e-readers, cell phones are still by far the most popular digital device, leading with 83% of adults owning one. According to a Pew Research paper released in late June, sales growth for e-readers has increased while tablets sales have remained basically stagnant (7% of adults in Jan. owned a tablet vs. 8% in May). Key Stats : 20% of college graduates own an e-reader.

Google Making its Biggest Effort Yet?

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They will be able to drag and drop names into different groups, or also known as ‘Circles’, and give their Circles titles, like “family” or “leads group.” After trying multiple times, Google has introduced another attempt to take on Facebook and dominate the social networking scene. The biggest question is whether this new product will attract enough users to be competitive. What is it?

Skype 25

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

#BWENY Session: The Future of Content Curation

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EL: We lead traffic to blogs, we’re a discovery tool, it’s a driver to the original content. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. They weren’t censored in any way.

Platforms Shaping Our World – Panel discussion at #2012Academic Summit

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Tyler Hellinge, Agency Development Lead at Facebook. The top online activities for journalists was reading news (98%), source leads (91%), create an online identity (69%), micro-blogging (66%), and research (33%). Track Leads. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Mark Coatney , Director/Media Evangelist at Tumblr. Mario Sundar , Senior Social Media Manager at LinkedIn. Louis Gray , Google+ Evangelist at Google. Greg Galant, Founder of MuckRack. Moderator.

Foursquare’s Got It Goin’ On

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With Foursquare leading the way, we may see a renewed startup buzz in NYC. In recent months we’ve seen a sudden surge in growth and development going on in the social media world with new products like Google + and Facebook’s latest feature, group and video chat. Well, I think it is still worth talking about Foursquare and the exciting wave that they’ve been surfing. Money well spent.

HubSpot Launches New Marketing Grader Tool

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Taking the concept of website grading a step further, Marketing Grader evaluates performance at the “top of the funnel” (the ability to generate new interest and traffic), “the middle of the funnel” (whether that traffic converts into prospects, leads and customers) and analytics (measuring and comparing the right things). Are my marketing efforts generating enough leads and sales?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful

Kate takes new position at Syracuse University, OSG lives on….

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She’ll be leading the social/digital marketing efforts of the school. We’re pleased to announce that Kate has taken a position as Executive Director of Digital and Social Media at Syracuse University. You can read more of her thoughts here. Company News Digital media Executive Director of Digital and Social Media social media Syracuse University

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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Kate is Executive Director of Digital & Social Media at Syracuse University, where she leads university-wide efforts in the field. She has been responsible for triple digit increase within the companies she has worked for where she has played a leading role in the sales groups. I’ll be speaking at SXSW this year, please come say hello! Or Are They? Salon C, Hilton.

5 Great Resources to Maximize the SEO of your Online Content

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about how strong and appropriate online content can inspire conversations, nurture leads and boost conversions. Webinar: How to Use SEO and Social Search for Lead Generation – This HubSpot webinarcovers how businesses must adapt and optimize their websites in order to remain competitive. Note: must fill out small form for webinar access]. Related articles. cash-bandit.com).

Brain Zap: B2B Content, Branded Contests, Typeface, Bum Social Media Marketing and Writing Real-Time Content

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After that first story is written, all other things being equal, there won’t be an immediate story with your client in the lead. How B2B Companies Use Real-Time Blog Posts to Get Trade Media Exposure – (WebInkNow, 2 November ) When working on a fast-moving story, journalists often seek background information and quotes from experts’ blogs immediately. But things have changed.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

5 Tips for Selling the Value of Social Media Inside Your Company

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When you’re talking to someone in sales, mention that social media generates leads that will help them reach their quota. Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management. Find her on Twitter and LinkedIn. You’re not alone. How many of these objections sound familiar? Then show your colleagues.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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You’re losing potential leads. [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. I recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. At one point she explained how they were not offering email contact information on the new site, no change from their current site. Right? Wrong.

B2B Voices Post: Why Digital Media Outreach Shouldn’t Be Ignored

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You’re losing potential leads. [This post was originally posted on B2B Voices on Wednesday, 28 April 2010]. I recently found myself in a conversation with a woman who was in charge of redoing the website for her company, an electrical distributor. At one point she explained how they were not offering email contact information on the new site, no change from their current site. Right? Wrong.

Brain Zap: Content Production, Content Marketing, Curation, Post-Dating and Measurement

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Get a Head Start on Blogging by Post-Dating a Month of Content (HubSpot, 28 October ) You’ve heard time and again that posting frequently and consistently on your blog is one of the keys to generating traffic and leads. Cranking Out Content (Chris Brogan, 28 October ) – Blogging is tricky. Thinking up blog topics can take a lot of effort. Depending on what you’re covering, it can start to feel in short supply like you’ve covered every possible angle on your topic of interest. Further, as you get busy, your dedication to blogging often falls away. You find out through search.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all

In Industrial Lead Generation, a Lead is a Lead, Right?

Industrial Marketing Today

Every discussion I’ve had with manufacturers and industrial companies starts with “we need more leads” or ends with “we need results.” I understand and accept the fact that the main goal of industrial marketing is to generate leads. I have no issues with that but do these companies know what a qualified lead is? by Achinta Mitra appeared first on Industrial Marketing Today.

Which Comes First: Lead Nurturing or Inside Sales?

The Point

For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. Today, of course, a comprehensive lead nurturing strategy is much more than that. Currently we have a bunch of leads sitting in that “contacted” stage.

5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign. The post 5 Ways to Expand Lead Nurturing Beyond the Inbox appeared first on The Point. That’s not because email is going away any time soon.

A Simple 2-Step Technique for Improving Lead Follow Up

The Point

In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content. Most B2B marketers take for granted that content marketing will, by default, generate a wide spectrum of leads – some of them qualified, perhaps, but most just conducting informal research (the proverbial “tire kickers”).

Lead 116

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. That, ultimately, is what lead nurturing is designed to do – move leads towards opportunity and close. percentage of MQLs that convert to SQL. …

Introduction to Lead Management

B2B Lead Generation Blog

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI.

How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. Effectiveness vs. Difficulty for Lead Generation. We’ve seen it in a couple of places before: Lead quality is now more of a priority than lead quantity. In this last survey, lead quality beat out quantity by 36%. Goals vs. Barriers for Lead Generation. This suggests that marketers are having an easier time with lead generation. So, what’s changed?

Qualified vs. Unqualified Leads

Salesfusion

The post Qualified vs. Unqualified Leads appeared first on Salesfusion. Lead Nurture Nurture Marketing

Lead 101

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Please Don’t Let Your Sales Reps Nurture Leads

The Point

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. A question: at this point, what kind of lead am I? By my own reckoning, I’m an MQL (Marketing Qualified Lead). Perhaps I was an SQL (Sales Qualified Lead) at one point in the conversation, but no longer. I’m also a perfect candidate for lead nurturing.

Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation Blog

Tweet Lead generation is somewhat like a tightrope act. Generate too many leads, and the rope between Sales and Marketing breaks. If you don’t generate enough leads that turn into sales, your ROI plummets. As Debbie Pryer, Program Manager, Siemens Healthcare , discovered, finding the right balance between lead quantity and quality takes trust, teamwork and planning.

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation Blog

Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Three Lead Generation Stages You Need to Nurture. At this stage, you’re moving them from being a lead to a sales qualified opportunity. All three are part of an integrated lead generation funnel, and this article touches on each element while taking a closer look at lead nurturing. Lead Nurturin

Is B2B Lead Generation Really This Difficult?

The Point

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. At face value, it’s hard not to conclude based on this data that many B2B marketers are struggling to even measure lead generation success, let alone achieve it. Why is that? Here are my theories: 1.