Blogging companies get up to 25x times more business leads. We do a ton of writing around here for clients – blogging, eBooks, white papers, press releases, etc – and we know the value it brings, both tangible and intangible. But it’s nice to put some numbers behind content marketing, which includes not only writing, but video, photos and other types of rich media. few numbers, not to be ignored: Companies that blog get up to 55% more traffic. They also get up to 97% more inbound links (which search engines like!). MORE >>

Tyler Hellinge, Agency Development Lead at Facebook. The top online activities for journalists was reading news (98%), source leads (91%), create an online identity (69%), micro-blogging (66%), and research (33%). Track Leads. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Mark Coatney , Director/Media Evangelist at Tumblr. Mario Sundar , Senior Social Media Manager at LinkedIn. Louis Gray , Google+ Evangelist at Google. Greg Galant, Founder of MuckRack. Moderator. MORE >>

Despite this growth in e-readers, cell phones are still by far the most popular digital device, leading with 83% of adults owning one. According to a Pew Research paper released in late June, sales growth for e-readers has increased while tablets sales have remained basically stagnant (7% of adults in Jan. owned a tablet vs. 8% in May). In the past 6 months, the demographics showing the most e-reader growth were hispanic adults, parents, college graduates, and people with +$75,000 income. Key Stats : 20% of college graduates own an e-reader. 10% of men own tablets vs. 6% of women. MORE >>

EL: We lead traffic to blogs, we’re a discovery tool, it’s a driver to the original content. Panel session with Francine Hardaway (Moderator), Steve Rossenbaum (Curation Nation), Eric Hippeau (Huffington Post), Ed Lambert (Paper.li). FH: Steve, how do you feel about Content Curation and why? SR: Certain filters have certain biases, but what’s really happening is that people are constantly making content, and it doesn’t get dull by Google, or there are no restrictions. There’s no overwhelming narrowness to curation. They weren’t censored in any way. MORE >>

WebProNews ran an interview with me over the weekend in the lead up to BlogWorld LA later this week. They wanted to delve more into the topic of content curation, which I’ll be speaking on with colleague and friend Jeff Cutler. You can catch the article here ! Company News From the Field Interviews Newsworthy blogworld la bwela content creation content curation MORE >>