FEARLESS COMPETITOR | TUESDAY, MAY 31, 2011
[Lead] The Importance of Lead Nurturing Radio Show
B2B Lead Generation | The Importance of Lead Nurturing. “ LEAD NURTURING IS ONE OF THE MOST IMPORTANT, YET POORLY UNDERSTOOD ASPECTS OF B2B LEAD GENERATION TODAY.. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. Few companies do it at all, and very, very few do it well.
MARKETING ACTION | MONDAY, AUGUST 10, 2015
[Lead] How Important is Lead Scoring?
A lot of marketing teams still guess about when the right time is to pass a lead to sales. Without a consistent framework in place, your MQLs (marketing qualified leads) will be hit or miss, and your sales team will waste a lot of time pursuing leads that don’t convert. Lead Scoring Overview. Inaccurate lead information.
THE POINT | FRIDAY, NOVEMBER 14, 2014
[Lead] Report: Trade Shows Generate Highest Quantity & Quality of Leads
And here’s where I think that analysis goes astray: First, demand generation effectiveness is not best measured by which channel generates the highest number of “quality” leads. Second, let’s consider what the survey respondents most likely meant by “lead quality” in this context. Far from it.
VIEWPOINT | THURSDAY, JULY 9, 2015
[Lead] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. Part 1.
NUSPARK | FRIDAY, JUNE 24, 2011
[Lead] The Statistics of Lead Nurturing for B2B
You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. That means more intricate lead nurturing towards more stakeholders.
ANNUITAS | TUESDAY, APRIL 26, 2011
[Lead] Five Myths of Lead Management
Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. Lead Planning. Lead Routing.
B2B LEAD GENERATION BLOG | MONDAY, JULY 1, 2013
[Lead] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Significant percentages of the 1,000-plus people who attend are new leads. So, she gradually increased frequency.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 10, 2011
[Lead] Find New Customers: The Lead Generation Assessment
Feeling lousy? Go to the doctor and get a checkup – for you Business feeling lousy? sales challenges sales funnel Sales-Marketing Alignment
RADIUS | TUESDAY, JUNE 2, 2015
[Lead] 3 Proven Ways to Generate Leads with Video
In fact, video is arguably one of the best lead gen tools, but if you’re letting your videos fade to black you’re not hitting them out of the park. There’s a long list of ways to use video for lead gen, but here are some of our favorite methods to get you started. Mid-Video Lead Gen Opportunities. Pre-Video Gates.
FEARLESS COMPETITOR | TUESDAY, MAY 14, 2013
[Lead] How to Get More Sales Leads – SalesOpTV with marketing experts @eriklurs, @iannarino, @fearlesscomp and @gerhard20
Generating Sales Leads. Lead Nurturing. Improving leads with social and business intelligence. Qualifying leads and lead scoring. Lead distribution. Marketing blogging content marketing Find New Customers Jeff Ogden lead-generation lead-nurturing lead-scoring management-best-practices SalesOp TV
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 31, 2013
[Lead] Leading in Change: CMO Leadership Series
As CEO of Allocadia, Kristine has also had to learn to lead in a rapidly growing, fast-moving market. Kristine shares some of these learnings in her “Leading in Change”, helping CMOs and marketing operations lead and build data-driven marketing organizations. The world of the CMO is changing. This ‘CMO 2.0’ Become an influencer.
THE EFFECTIVE MARKETER | THURSDAY, JUNE 9, 2011
[Lead] When Leads Go Cold
It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales. The amount of time it takes for a sales person to follow up with a lead can determine whether the deal is closed or not. These results are especially shocking given how quickly online leads go cold – HBR.
VIEWPOINT | MONDAY, JULY 20, 2015
[Lead] The sales rep said, “I never got a lead yet that turned into a sale.”
As I closed my part of the program by projecting an ROI (number of raw inquiries, qualified leads, and projected sales) from our new lead generation program, I innocently asked if there were any questions. The leads she was getting maybe weren’t turning into a sale for her, and that was a different problem. Lead Generation
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 23, 2015
[Lead] How to Generate Sales Leads Using Personality Quizzes
Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. ” quiz as a lead generation campaign. ” email is so vital to the success of converting your leads. Download the Lead Scoring Guide for Modern Marketers to learn how.
DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 19, 2013
[Lead] 4 Metrics You Need To Track In B2B Lead Generation Programs
Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue. Measuring B2B Publisher Lead Generation Programs. Enterprise B2B marketers face a conundrum.
ACQUIRING MINDS | WEDNESDAY, JANUARY 26, 2011
[Lead] Lead Generation: Digital Strategies to Create New Sales Opportunities
Lead Generation: Digital Strategies to Create New Sales Opportunities. Lead generation is simply the creation of sales opportunities. Although lead generation is most often associated with acquiring net new customers, it can include developing opportunities within existing accounts in new divisions or work teams. Photo Credit.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 8, 2013
[Lead] How to establish your company’s Social Media Lead Team
One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. By the way, doesn’t “Lead Team” sound a lot better than “committee?” What does a Social Media Lead Team do? How often should the Lead Team meet?
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 16, 2014
[Lead] New Benchmark Conversion Rates for Lead Stages [Infographic]
by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages. How do you benchmark lead stages and track your success? Marketing Measurement
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 24, 2013
[Lead] Rebuilding a sales lead generation business after a crisis
My sales lead generation firm Find New Customers was left behind. The business I had left behind, the sales lead generation company Find New Customers , was suffering from neglect. Author : Buffer, Inc Website : [link] --> The post Rebuilding a sales lead generation business after a crisis appeared first on Fearless Competitor.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 8, 2011
[Lead] Grab Your Free Guide to Lead Nurturing
One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. So, here it is: Eloqua’s Grande Guide to Lead Nurturing. Share email. Facebook. LinkedIn. StumbleUpon. del.icio.us. Google Bookmarks. Reddit. Twitter.
HUBSPOT | THURSDAY, AUGUST 27, 2015
[Lead] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around. That's where lead scoring comes in. Sounds easy, right?
NUSPARK | SATURDAY, JANUARY 21, 2012
[Lead] The B2B Lead Generation-Demand Generation Book “Hall of Fame”
Below are a variety of books that I consider the cream of the crop in b2b marketing and lead management. I’ve built my practice utilizing key points made in each book in addition to my own lead generation experiences. I would look forward to discussion on any books you think should be on my “hall of fame” list. Lead Nurturing.
BIZIBLE | TUESDAY, FEBRUARY 9, 2016
[Lead] Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close. The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads. Conclusion.
B2B MARKETING INSIDER | THURSDAY, JUNE 7, 2012
[Lead] Inbound Marketing Leads Costs Less
Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. So in this post, I will make my best attempt to show that inbound leads do indeed cost less. What is Inbound Marketing?
FEARLESS COMPETITOR | WEDNESDAY, JULY 31, 2013
[Lead] Lead Generation Effectiveness – What Works and What Doesn’t?
When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? You can read the original article at The Most Effective B2B Lead Generation Methods by Ayaz Nanji. What sales lead generation techniques have you found most effective in B2B lead generation? What do you think?
PUZZLE MARKETER | MONDAY, JUNE 10, 2013
[Lead] Blogging Leads to Sales
If that traffic is targeted correctly, then more traffic typically means more leads and more customers. Blogging was recorded as the most effective lead generation category as being “Below Average Cost Per Lead.”. It’s been found that blogging can increase traffic significantly and be another avenue to generate leads.
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 8, 2013
[Lead] Mining The Buyer Perspective: Steps to Lead Routing, Scoring, And Nurturing Success
by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , a leading authority on buyer personas. Over the past dozen years, Tony has conducted hundreds of buyer interviews and has helped some of today’s leading Fortune 100 companies acquire deep buyer insights. Perspective. comes to mind.
DIGITAL B2B MARKETING | TUESDAY, MARCH 5, 2013
[Lead] Getting Out of the B2B Lead Generation Trap
Most B2B marketing organizations start with a goal that looks like “deliver 18,000 leads to sales.” ” The lead goal was determined by the new revenue goal, the number of leads sales will need to reach the goal, and the portion of leads that marketing will need to contribute. It is easier said than done.
INBLURBS | SATURDAY, FEBRUARY 9, 2013
[Lead] Lead Generation with Inbound Marketing and PPC Advertising done right!
In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. When you do PPC than you generate leads as long as you pay. When you stop your PPC campaign then you will not generate leads anymore! Why is this inbound marketing such a great way to generate leads? Boosts SEO.
TONY ZAMBITO | THURSDAY, APRIL 19, 2012
[Lead] Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
Lead generation today is becoming the art and science of targeting. A problem facing organizations today is getting a handle on who to target and where to target. Nearly 30% expressed dissatisfaction with lead conversion to sales. A recent CSO Insights report indicated that only 20% of organizations understood their buyer’s buying process.
B2B LEAD GENERATION BLOG | THURSDAY, AUGUST 16, 2007
[Lead] B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
DIRECT RESPONSE COACH | TUESDAY, DECEMBER 3, 2013
[Lead] How do you qualify an inbound lead?
This is how leads are generated through inbound marketing. The post How do you qualify an inbound lead? Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Survey Marketing Web Marketing The best part is that over time that same [.]
ANNUITAS | THURSDAY, OCTOBER 30, 2014
[Lead] Why Cost Per Lead Can Be a Bad Metric
A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. 14%) to get a lead that could drive a deal of $125,000.
GREAT B2B MARKETING | WEDNESDAY, OCTOBER 28, 2015
[Lead] The Importance of Processes in Effective Lead-to-Revenue
Component 3 in our recent eBook The Essential Guide to Building Your Lead-to-Revenue Machine is optimized marketing and sales processes. The post The Importance of Processes in Effective Lead-to-Revenue appeared first on Great B2B Marketing. Lead-to-Revenue lead-to-revenue Revenue Sales LeadsYou […].
NUSPARK | SUNDAY, SEPTEMBER 9, 2012
[Lead] Online Display Advertising, Targeting, and Capturing Leads
A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Retargeting. Summary.
B2B LEAD GENERATION BLOG | TUESDAY, AUGUST 30, 2011
[Lead] Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel
Use these three practices to convert more leads into revenue: Use Funnel-Specific Market Research. In many industries, for example, executives are scrutinizing much smaller transactions, so lead generation, lead nurturing and sales enablement tactics must address this shift in buying behavior. Here’s how you can go about it: 1.
NUSPARK | SATURDAY, MAY 5, 2012
[Lead] SEO, Meta Descriptions, Content, and Generating Leads
You’ll get an idea on how these meta descriptions should be structured for lead generation. Assetpoint - I like the lead generation tactic with the free purchase report, as long as it’s still available. Once clicked, the opportunity for conversion and lead generation begins. You’ll find this interesting.
SALESFUSION | MONDAY, MARCH 31, 2014
[Lead] Lead Generation Best Practices
The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].
WEBBIQUITY | TUESDAY, SEPTEMBER 29, 2015
[Lead] Looking for Surprises in the 2015 B2B Lead Generation Trend Report
This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation.
VIEWPOINT | FRIDAY, JUNE 5, 2015
[Lead] How to Set Your Outsourced Lead Generation Program Up for Success (pt 3)
In the first 2 parts of this series we discussed the role of executives and best practices for planning and preparation when outsourcing your lead generation program. Expect two qualified, sales-ready leads per FTE per week. The appointment is NOT a highly qualified sales-ready lead. Did the lead meet the agreed upon criteria?
VIEWPOINT | THURSDAY, MARCH 5, 2015
[Lead] When Bad Things Happen to Good Leads - Part 4
So far over the course of this series we’ve covered how marketing to non-lead outcomes, such as pipeline and nurture dispositions*, can substantially increase return on marketing programs. Yes, we have a problem in that sales has a tendency to ignore leads from marketing. Lead Generation The key is not to give up too early.
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 18, 2012
[Lead] Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment
Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). These questions hit on key challenges in lead nurturing today. Map out the process.
LEADERSHIP | TUESDAY, AUGUST 20, 2013
[Lead] 9 Search Marketing Tips for Effective B2B Lead Generation
Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. asked him how long it would take the prospect to lead the headline of the blog post. Silence. Looks exchanged around the room. It’s about THEM.
INBLURBS | MONDAY, SEPTEMBER 12, 2011
[Lead] 3 Ways how to use Online Video for Business Lead Generation
So you can create a buzz on the web, get a lot of attention from your target audience, a ton of creative videos online which mention your brand and can lead further interested people to your business. The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. Tweet this on Twitter!
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 3, 2012
[Lead] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! Master the essentials of lead generation. ( Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop ). Uncover qualified leads.
B2B LEAD GENERATION BLOG | SUNDAY, AUGUST 19, 2012
[Lead] B2B Social Media Marketing: Focus on leads, not likes
But don’t expect them to convert as fast as other leads, because you’re catching them much earlier in the buying process,” warns Kelly. If you don’t understand every campaign or every program that someone responded to, you really don’t have an accurate cost per lead and cost per customer,” continues Kelly. How many people converted.
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 23, 2015
[Lead] Why Your Team Needs a Lead Scoring Model
What constitutes a worthwhile lead? For some, a person who downloads a piece of your company’s content or attends its events counts as a credible lead. For others, a lead is only worth pursuing once there is a foreseeable sales opportunity in the next six months. Lead scoring also helps sales teams close deals faster.
THE POINT | MONDAY, OCTOBER 20, 2014
[Lead] Research Report: Lead Gen Not as Easy as Marketers Think
Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 17, 2011
[Lead] Find New Customers – 7 Keys to Successful Lead Nurturing
Confused about lead nurturing? This week we introduced a new highly graphical “cheat sheet on Lead Nurturing. Click on the picture to open 7 Keys to Successful Lead Nurturing. Find New Customers is one of few lead generation companies in New York. Filed under: Demand Generation , lead generation , Lead Nurturing.
MODERN B2B MARKETING | WEDNESDAY, MARCH 9, 2011
[Lead] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. Others refer to this group with different titles: Lead Qualification, Lead Generation, Business Development or even Inside Sales, though I don’t prefer that label since it incorrectly implies the group carries a revenue quota.). Superior data.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 10, 2015
[Lead] The Definitive Guide To Lead Nurturing
Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase. Why Is Lead Nurturing Important? Lead Nurturing—Evolved. Nurture leads across channels.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 4, 2015
[Lead] Lead Scoring Critical for Aligning Marketing and Sales
Every marketer who has been tasked with generating leads has experienced the feeling of rejection from sales. Marketing generated leads are not only rejected, but ignored. If marketers do their jobs well, which we all want to, the sales team has a full pipeline of qualified leads to contact. Why is lead scoring so important?
FEARLESS COMPETITOR | SATURDAY, APRIL 27, 2013
[Lead] A TweetChart Analysis of our Keyword “Sales Lead Generation”
Sales Lead Generation is one of the two main keywords we use at Find New Customers, around which we designed a cornerstone page. That explains why we selected “ digital marketing ” and “ sales lead generation ” for Find New Customers. Why is this so? Their only leisure time to do research is on the weekend.
ANYTHING GOES MARKETING | TUESDAY, MAY 28, 2013
[Lead] The Rules of Lead Generation Defined – Book Review
We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop The issue was that there really wasn’t a guide for B2B marketers.
SALESPREDICT | TUESDAY, DECEMBER 22, 2015
[Lead] Get Your Team “Smarketing” with Predictive Lead Scoring
Predictive lead scoring can be an important Smarketing tool because it provides a data-centric approach to pinpointing your best potential prospects and creates a common language for marketing and sales to define “qualified” leads. Download The No-Nonsense Guide to Predictive Lead Scoring. So what is Smarketing ? Rely on data.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 29, 2015
[Lead] Cooking Up Leads: 3 Ingredients Of An Award-Winning Recipe
This offer compiles modern marketing “recipes for success” around display ad retargeting, customer lifecycle management, database hygiene, marketing and sales alignment, campaign metrics, lead nurturing and social media. We targeted this asset specifically at matters central to the demand gen role. Results Were Served.
B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 21, 2012
[Lead] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
An ICP is the foundation of your entire lead generation program. It helps you narrow your lead generation universe and provide a standard against which you can prescreen opportunities. The dangers of not having an accurate ICP: If your ICP isn’t spot on, your lead generation will be off and there will be no getting it on track.
TONY ZAMBITO | TUESDAY, APRIL 5, 2011
[Lead] The Link Between Lead Nurturing and Buyer Experience Marketing
One approach whose value is on the rise is that of Lead Nurturing. The approach taken towards lead nurturing could make a huge difference. With the concept of lead nurturing still in many respects a new one, companies are struggling on exactly what to do and perhaps how to implement lead nurturing.
VIEWPOINT | FRIDAY, OCTOBER 31, 2014
[Lead] Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 2)
The leads are weak? Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! ” Lead Qualification You’re weak! You’re weak!”
THE EFFECTIVE MARKETER | TUESDAY, APRIL 30, 2013
[Lead] The New Rules of Lead Generation: Book Review
I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Measure.
HUBSPOT | FRIDAY, APRIL 3, 2015
[Lead] 10 Myths About Lead Quality: Busted
Your leads are the driver of your business. To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. Lets take a look at 10 lead quality myths and debunk them using facts derived from industry data.
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 27, 2013
[Lead] Inbound Marketing: Are You Attracting Quality Leads?
A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The following are key factors in making sure your inbound marketing leads are of high quality. 1. Score your leads. Focus your content.
DIGITAL B2B MARKETING | THURSDAY, AUGUST 23, 2012
[Lead] Why Lead Scoring and Personas Need To Be Connected
Lead scoring and personas are popular topics in B2B marketing. Until B2B marketers begin talking about personas and lead scoring together they are missing an simple way to identify missed sales opportunities. Your lead scoring is excluding a valuable segment of your audience and you have the information you need to identify the issue!
DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 27, 2012
[Lead] A New Way To Connect Twitter To Lead Generation
B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Here is a better way, along with actual results, that companies can use to drive leads through social media. This could be the perfect solution to promote your updates and still drive leads.
MODERN B2B MARKETING | TUESDAY, APRIL 22, 2014
[Lead] 5 Mid-Funnel Lead Nurturing Mistakes
Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. With that in mind, here are five of the most common mid-funnel lead nurturing mistakes: 1. Lead Nurturing Don’t Forget to Test.
B2B MARKETING INSIDER | MONDAY, AUGUST 17, 2015
[Lead] 4 Tricks To Master The Magic Of Modern Lead Generation
Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale.
MARKETING ACTION | THURSDAY, FEBRUARY 27, 2014
[Lead] 6 Lead Scoring Lessons for Better Lead Conversion
Lead scoring has changed the game for sales and marketing professionals over the past several years, and we’re starting to see much more widespread adoption of the practice and the marketing automation technology that makes it possible. The lead scoring caveat. Lead scoring is a constantly evolving process. Lead Scoring
VIEWPOINT | TUESDAY, AUGUST 12, 2014
[Lead] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 1:
Is it necessary to pre-qualify inbound leads? Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Without additional qualification measures (such as tele-qualifying), will these leads inevitably clog and choke the sales pipeline? Lead Qualification
THE POINT | TUESDAY, FEBRUARY 11, 2014
[Lead] Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora
How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. 3. How to add brains and reach to our customer’s beautiful/brand-centric websites.
THE FORWARD OBSERVER | MONDAY, MAY 5, 2014
[Lead] 5 Ways to Improve the Quality of Your B2B Leads
Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads." In B2B sales, it''s all about the leads.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 28, 2012
[Lead] The World’s Simplest Overview of BtoB Lead Nurturing
Lead scoring-nurturing. Presented by the B2B lead generation and global marketing company Find New Customers. Marketing lead-nurturingView more webinars from Find New Customers, Inc.
B2BBLOGGERS | WEDNESDAY, NOVEMBER 9, 2011
[Lead] Five Steps To Better B2B Lead Generation
This is a mistake that a lot of marketers make when using in social media – Forgetting to include the lead form. good rule of thumb is that if you’ve made ten tweets but haven’t linked to something that could generate leads for you, it’s the perfect time to do so. Network More Efficiently with Followerwonk.
NUSPARK | SATURDAY, JUNE 9, 2012
[Lead] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Company C: Lead Nurturing. Lead management process. Let’s talk retargeting.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 13, 2012
[Lead] 6 Lead Nurturing Strategies for Beginners
by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. There are tons of articles, posts, even graphics about lead nurturing out there. Here are six strategies to review before you launch into lead nurturing. 1.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 15, 2011
[Lead] New “Cheat Sheet” on B2B Lead Nurturing
Lead nurturing is poorly understood and rarely implemented well. Many people now know how important lead nurturing is today. We wrote a very popular … Continue reading → Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Automation Sales 2.0
IT'S ALL ABOUT REVENUE | MONDAY, MAY 4, 2015
[Lead] How One Company Increased Lead Gen by 2000 Percent - Case Study
Using cross channel marketing and multi touch campaigns, Oracle Marketing Cloud helped ARC Document Solutions achieve astonishing results including a 2,000% increase in lead generation in the first year alone. Lead Nurturing Marketing Automation Marketing Automation Process (MAP No small undertaking by any means.
DIGITAL B2B MARKETING | TUESDAY, MAY 17, 2011
[Lead] What Comes After Lead Generation?
Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. However, the requirement that marketing deliver leads will not change. What other changes will we see in lead generation? Relevance is the New King.
HUBSPOT | MONDAY, MAY 25, 2015
[Lead] 5 Simple Ways to Optimize Your Website for Lead Generation
Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work. The result? A 27% increase in lead generation.
INBLURBS | WEDNESDAY, JULY 27, 2011
[Lead] Quality Lead Generation through Blogging
As main target of any business is lead generation and customer feedback, they tend to research for new techniques and tools to improve their business. One of the best blogging platforms that supports businesses in generating leads in WordPress. Using WordPress to generate business leads. Using Email Marketing to generate leads.
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 4, 2012
[Lead] Lead Nurturing: Build trust, win more deals by helping prospects – not selling them
This is what lead nurturing is all about. Here’s the lead-nurturing litmus test : Can prospects benefit from the information you provide regardless of whether they buy from you? Even better, nurturing leads will give you a competitive edge considering a whopping 65% of B2B organizations don’t have any kind of lead-nurturing program.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 4, 2014
[Lead] Lead Generation: It’s all about building relationships
Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Steve: So 10 years ago, you published Lead Generation for the Complex Sale. Lead Generation b2i marketing customer-centric demand generation mobile marketing optimization
SAZBEAN | TUESDAY, FEBRUARY 19, 2013
[Lead] 7 Simple Improvements to Increase Website Lead Generation
Ideally business websites are lead generation machines. Many business websites miss the mark when it comes to lead generation. Here are some ways to improve the lead generation on your website… 1. Lead Collection One mistake that many businesses make is to have zero ways of collecting leads on their websites.
B2B MARKETING UNPLUGGED | WEDNESDAY, OCTOBER 1, 2014
[Lead] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
” “Where will the leads come from?” But they are great for filling up the top of the funnel with fresh leads, right? The Squirrels long since picked out the very small number of those cards that held any promise, leaving you and Skippy with a bunch of sales-rejectable leads. Sales squirrels ignoring you? Uh oh.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JUNE 24, 2014
[Lead] 10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing
Many companies aren’t utilizing the full potential of their lead nurturing campaigns. They’re passing all lead nurturing responsibilities to marketing. They’re separating the lead nurturing cycle from the sales funnel. Lack of lead nurturing is the most common cause of this poor performance. Tweet this ).
VIEWPOINT | TUESDAY, JUNE 2, 2015
[Lead] How to Set Your Outsourced Lead Generation Program Up for Success (pt 2)
What makes some lead generation programs fail and others flourish? As an outsourced lead generation company we see a wide array of scenarios, which allows us to offer insight into what clients can do to maximize results. The planning involved in setting up a lead generation program incorporates the same principle. The result?
VIEWPOINT | TUESDAY, NOVEMBER 4, 2014
[Lead] Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 3)
The leads are weak? Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? Lead Qualification You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. The are weak! You’re weak!”.
THE POINT | FRIDAY, FEBRUARY 5, 2010
[Lead] Lead Nurturing & the 80/20 Rule
The lead nurturing program they implemented included 40+ (yes, forty) separate and distinct tracks of emails, tailored to different audience segments, product interests, and stages in the lead lifecycle. Yes, you can tailor emails to fit every possible unique combination of demographic and behavioral criteria. Not really. doubt it.
ANYTHING GOES MARKETING | WEDNESDAY, SEPTEMBER 12, 2012
[Lead] When Lead Scoring Will Fail
Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level.
FEARLESS COMPETITOR | TUESDAY, APRIL 26, 2011
[Lead] Trust and the Big Lie of Lead Generation
B2B Lead Generation : Capturing Accurate Information on Forms. provocative post called The Big Lie of Lead Generation. How many leads will you need to make your quota? Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. Last Friday, someone filled out this form to download content.
FEARLESS COMPETITOR | MONDAY, JANUARY 23, 2012
[Lead] The Awesome Power of B2B Lead Nurturing
Lead nurturing , done right, offers the “biggest bang for the buck” in B2B today, according to the experts. Power of lead nurturing in B2B. To learn about lead nurturing, please visit Find New Customers Lead Nurturing. Marketing lead-generation lead-nurturing management-best-practices marketing-campaigns
VIEWPOINT | THURSDAY, JANUARY 9, 2014
[Lead] Lead Generation Lies That are Wreaking Havoc with Your Sales
Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Automated systems accurately score (prioritize) leads. More leads are better than fewer leads.
B2B LEAD GENERATION BLOG | FRIDAY, MAY 20, 2005
[Lead] B2B Lead Generation Blog: Lead Generation via Industry Experts
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Make your shortlist. Give them a call.
FEARLESS COMPETITOR | SATURDAY, MARCH 9, 2013
[Lead] Summary of this week’s posts from the sales lead generation company Find New Customers
Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers. Sales lead generation works a lot better. If you missed any this week, it’s a good chance to catch up. Please stop talking.
VIEWPOINT | THURSDAY, MARCH 20, 2014
[Lead] The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)
You know when you get excited about new inbound leads. Well, I called 185 inbound leads like that, in one week. After making that many calls, you start to recognize behavioral patterns in the leads. You start to see unique trends based on the specific source of the leads. What Was Wrong with Marketing''s Inbound Leads.
HUBSPOT | WEDNESDAY, MAY 22, 2013
[Lead] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
Fast forward to today: Twitter released the Lead Generation Card , a new type of Twitter Card that will allow marketers to collect leads directly within the tweet. First, let''s show you how to get Lead Generation Cards in the first place, then we''ll give you some marketing takeaways. but we''re getting ahead of ourselves here.
B2B LEAD GENERATION BLOG | WEDNESDAY, FEBRUARY 1, 2006
[Lead] B2B Lead Generation Blog: The halo effect and lead generation
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! The trick? The trick?
SALESFUSION | TUESDAY, SEPTEMBER 30, 2014
[Lead] Qualified vs. Unqualified Leads
The post Qualified vs. Unqualified Leads appeared first on Salesfusion. Lead Nurture Nurture Marketing
B2B LEAD GENERATION BLOG | SATURDAY, MAY 28, 2005
[Lead] B2B Lead Generation Blog: Creative lead generation blunder?
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Swing - its a hit! doubt it. Foul ball!
B2B LEAD GENERATION BLOG | MONDAY, NOVEMBER 19, 2012
[Lead] Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions
Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Related Resources: Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI. B2B Social Media Marketing: Focus on leads, not likes. Great data.
B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 10, 2005
[Lead] B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is where lead nurturing fits in.