IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 13, 2012
[Lead] 6 Lead Nurturing Strategies for Beginners
by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. There are tons of articles, posts, even graphics about lead nurturing out there. Here are six strategies to review before you launch into lead nurturing. 1.
B2B LEAD BLOG | MONDAY, MAY 4, 2015
[Lead] Is Content Marketing Still Effective for Online Lead Generation?
For the past few years, the buzzword in online lead generation was content marketing. B2B Lead Generation B2B Marketing Ideas Marketing and Sales Funnel Marketing Tips content marketingNow, some say content marketing has grown tiresome and it’s time for something new. Is content marketing […].
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 28, 2012
[Lead] The World’s Simplest Overview of BtoB Lead Nurturing
Lead scoring-nurturing. Presented by the B2B lead generation and global marketing company Find New Customers. Marketing lead-nurturingView more webinars from Find New Customers, Inc.
B2B LEAD GENERATION BLOG | THURSDAY, AUGUST 16, 2007
[Lead] B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
FEARLESS COMPETITOR | FRIDAY, AUGUST 9, 2013
[Lead] 7 Keys to Lead Scoring Success in Sales Lead Generation
Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. “When given fewer, but better leads, salespeople win more deals and drive more revenue.” ” Dan McDade in The Truth About Leads.
FEARLESS COMPETITOR | FRIDAY, MARCH 1, 2013
[Lead] Happy Birthday, sales lead generation company Find New Customers – belatedly
Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. We also have a lot of great content on BtoB marketing, lead nurturing, lead scoring, and more on sales lead generation - all of which can be found at www.findnewcustomers.com. You can follow Jeff on Twitter at @fearlesscomp. .
LEAD VIEWS | FRIDAY, JULY 16, 2010
[Lead] Blog to Generate Leads
The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Talk of any online brand building exercise and Corporate blogs will emerge as the cheapest, most effective and easily manageable solution.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 10, 2015
[Lead] The Definitive Guide To Lead Nurturing
Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase. Why Is Lead Nurturing Important? Lead Nurturing—Evolved. Nurture leads across channels.
NUSPARK | SATURDAY, JUNE 9, 2012
[Lead] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Company C: Lead Nurturing. Lead management process. Let’s talk retargeting.
INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 15, 2014
[Lead] How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies
I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. No surprise there! This is only a content summary.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 31, 2013
[Lead] Leading in Change: CMO Leadership Series
As CEO of Allocadia, Kristine has also had to learn to lead in a rapidly growing, fast-moving market. Kristine shares some of these learnings in her “Leading in Change”, helping CMOs and marketing operations lead and build data-driven marketing organizations. The world of the CMO is changing. This ‘CMO 2.0’ Become an influencer.
GREAT B2B MARKETING | WEDNESDAY, OCTOBER 28, 2015
[Lead] The Importance of Processes in Effective Lead-to-Revenue
Component 3 in our recent eBook The Essential Guide to Building Your Lead-to-Revenue Machine is optimized marketing and sales processes. The post The Importance of Processes in Effective Lead-to-Revenue appeared first on Great B2B Marketing. Lead-to-Revenue lead-to-revenue Revenue Sales LeadsYou […].
FEARLESS COMPETITOR | FRIDAY, JULY 26, 2013
[Lead] How to Create Content Maps That Actually Work in Sales Lead Generation
Content is critical in B2B sales lead generation. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. The post How to Create Content Maps That Actually Work in Sales Lead Generation appeared first on Fearless Competitor. Evaluation.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 15, 2011
[Lead] New “Cheat Sheet” on B2B Lead Nurturing
Lead nurturing is poorly understood and rarely implemented well. Many people now know how important lead nurturing is today. We wrote a very popular … Continue reading → Demand Generation lead generation Lead Nurturing Lead Scoring Leadership Management best practices Marketing Marketing Automation Sales 2.0
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 8, 2013
[Lead] How to establish your company’s Social Media Lead Team
One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. By the way, doesn’t “Lead Team” sound a lot better than “committee?” What does a Social Media Lead Team do? How often should the Lead Team meet?
BUYEROLOGY | TUESDAY, APRIL 5, 2011
[Lead] The Link Between Lead Nurturing and Buyer Experience Marketing
One approach whose value is on the rise is that of Lead Nurturing. The approach taken towards lead nurturing could make a huge difference. With the concept of lead nurturing still in many respects a new one, companies are struggling on exactly what to do and perhaps how to implement lead nurturing.
DIGITAL B2B MARKETING | TUESDAY, MAY 17, 2011
[Lead] What Comes After Lead Generation?
Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. However, the requirement that marketing deliver leads will not change. What other changes will we see in lead generation? Relevance is the New King.
INBLURBS | MONDAY, SEPTEMBER 12, 2011
[Lead] 3 Ways how to use Online Video for Business Lead Generation
So you can create a buzz on the web, get a lot of attention from your target audience, a ton of creative videos online which mention your brand and can lead further interested people to your business. The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. Tweet this on Twitter!
B2B LEAD GENERATION BLOG | SUNDAY, AUGUST 5, 2012
[Lead] How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. Setting direction.
B2B LEAD GENERATION BLOG | THURSDAY, DECEMBER 29, 2011
[Lead] How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment
Smart marketers apply some type of lead scoring to leads generated from website, SEO, and email initiatives. recommend ranking trade show leads using the point-system outlined below – the higher the ranking, the hotter the lead. 1. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails.
VIEWPOINT | MONDAY, JULY 20, 2015
[Lead] The sales rep said, “I never got a lead yet that turned into a sale.”
As I closed my part of the program by projecting an ROI (number of raw inquiries, qualified leads, and projected sales) from our new lead generation program, I innocently asked if there were any questions. The leads she was getting maybe weren’t turning into a sale for her, and that was a different problem. Lead Generation
INBLURBS | WEDNESDAY, JULY 27, 2011
[Lead] Quality Lead Generation through Blogging
As main target of any business is lead generation and customer feedback, they tend to research for new techniques and tools to improve their business. One of the best blogging platforms that supports businesses in generating leads in WordPress. Using WordPress to generate business leads. Using Email Marketing to generate leads.
SALESFUSION | MONDAY, MARCH 31, 2014
[Lead] Lead Generation Best Practices
The post Lead Generation Best Practices appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].
THE POINT | THURSDAY, AUGUST 8, 2013
[Lead] Top 10 B2B Lead Scoring Mistakes (Part 2 of 2)
When a client says “We set up lead scoring but sales doesn’t pay any attention,” it’s a sure sign that something is amiss – and more likely the problem doesn’t rest with sales. Here’s Part 2 of our discussion of the most common B2B lead scoring mistakes. Scoring every Web page visit the same.
FEARLESS COMPETITOR | WEDNESDAY, JULY 31, 2013
[Lead] Lead Generation Effectiveness – What Works and What Doesn’t?
When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? You can read the original article at The Most Effective B2B Lead Generation Methods by Ayaz Nanji. What sales lead generation techniques have you found most effective in B2B lead generation? What do you think?
ANYTHING GOES MARKETING | WEDNESDAY, SEPTEMBER 12, 2012
[Lead] When Lead Scoring Will Fail
Having worked with B2B marketers for many years, it's typically a no-brainer when someone asks me "should we implement lead scoring?". Lead scoring, which is the process of automating the qualification of leads that you generate, is a key stepping stone to get marketers to the next level.
FEARLESS COMPETITOR | TUESDAY, APRIL 26, 2011
[Lead] Trust and the Big Lie of Lead Generation
B2B Lead Generation : Capturing Accurate Information on Forms. provocative post called The Big Lie of Lead Generation. How many leads will you need to make your quota? Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. Last Friday, someone filled out this form to download content.
FEARLESS COMPETITOR | MONDAY, JANUARY 23, 2012
[Lead] The Awesome Power of B2B Lead Nurturing
Lead nurturing , done right, offers the “biggest bang for the buck” in B2B today, according to the experts. Power of lead nurturing in B2B. To learn about lead nurturing, please visit Find New Customers Lead Nurturing. Marketing lead-generation lead-nurturing management-best-practices marketing-campaigns
THE EFFECTIVE MARKETER | TUESDAY, APRIL 30, 2013
[Lead] The New Rules of Lead Generation: Book Review
I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Measure.
WEBBIQUITY | TUESDAY, SEPTEMBER 29, 2015
[Lead] Looking for Surprises in the 2015 B2B Lead Generation Trend Report
This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation.
INDUSTRIAL MARKETING TODAY | TUESDAY, SEPTEMBER 1, 2015
[Lead] BANT May Not Work in Qualifying Leads for Industrial Sales
Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym. Industrial Lead Generation BANT Industrial Marketing leads for industrial salesThis is only a content summary.
VIEWPOINT | THURSDAY, JULY 9, 2015
[Lead] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. Part 1.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 6, 2015
[Lead] Take Marketing Automation Further and Automate Lead Distribution
It is what sales teams often say is more important than anything else: Delivering qualified leads! Even with all of the advances we’ve made in marketing automation, many marketing and sales teams are still sharing and tracking leads manually or with “lite” technology. The result? Quality vs. Quantity.
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 18, 2012
[Lead] Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment
Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). These questions hit on key challenges in lead nurturing today. Map out the process.
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 27, 2013
[Lead] Inbound Marketing: Are You Attracting Quality Leads?
A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The following are key factors in making sure your inbound marketing leads are of high quality. 1. Score your leads. Focus your content.
THE POINT | MONDAY, OCTOBER 20, 2014
[Lead] Research Report: Lead Gen Not as Easy as Marketers Think
Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?
MODERN B2B MARKETING | THURSDAY, MAY 30, 2013
[Lead] Content Curation for Lead Nurturing
Author: Jon Miller (@jonmiller) By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads. Lead Nurturing
NUSPARK | SATURDAY, MAY 19, 2012
[Lead] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? That gets audiences to your website, and that means potential for website engagement and lead generation. Lead Gen Content. This tab includes multiple opportunities for lead generation. Understand EdgeRank.
FEARLESS COMPETITOR | SATURDAY, MARCH 10, 2012
[Lead] An Introduction to B2B Lead Nurturing
In this video, Jeff Ogden of the B2B lead generation and global marketing company Find New Customers (and the host of the popular online show, Mad Marketing TV ) shares insights and common mistakes companies make in their lead nurturing programs.
FEARLESS COMPETITOR | TUESDAY, MARCH 8, 2011
[Lead] How to turn a good white paper into a great lead generation piece
Great content or a great lead generation tool. Do you want a trickle of leads or a flood? To illustrate, let’s look at an example of how to turn a nice white paper into a great lead generation program: Let’s say you hire a company like the B2B lead generation company Find New Customers to write a white paper for you.
NUSPARK | SATURDAY, FEBRUARY 25, 2012
[Lead] A new eBook; Content Marketing Templates for Lead Generation
sound content marketing plan is critical to the success of your lead generation efforts. world, how do you think leads get through the funnel? Once you obtain an email address, lead nurturing begins; the process of guiding leads through the funnel with problem-solving content until they are ready for sales.
THE POINT | FRIDAY, JULY 13, 2012
[Lead] Do Lead Nurturing Campaigns Always Need an Offer?
Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? have my concerns, however, about extending it to lead nurturing and the email medium. Occasionally?
HUBSPOT | WEDNESDAY, MAY 22, 2013
[Lead] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
Fast forward to today: Twitter released the Lead Generation Card , a new type of Twitter Card that will allow marketers to collect leads directly within the tweet. First, let''s show you how to get Lead Generation Cards in the first place, then we''ll give you some marketing takeaways. but we''re getting ahead of ourselves here.
LOOPFUSE | MONDAY, FEBRUARY 14, 2011
[Lead] Real World Examples of B2B Lead Nurturing
Finally, we are up to what everybody has been waiting for – examples of B2B Lead Nurturing from Implementing Lead Nurturing – A Practitioner’s Perspective. We asked Andy Ellicott, a B2B marketing expert, to describe some of his lead nurturing programs.
FEARLESS COMPETITOR | WEDNESDAY, JULY 20, 2011
[Lead] The Simple Guide to Lead Nurturing
B2B Demand Generation | Lead Nurturing. created a nice overview of lead nurturing and posted it to Slideshare. Forrester estimates that as few as 1 in 20 companies are doing a decent job of lead nurturing – so simple is good. Where do we build our lead nurturing campaigns? Power of lead nurturing in B2B.
PUZZLE MARKETER | MONDAY, JUNE 10, 2013
[Lead] Blogging Leads to Sales
If that traffic is targeted correctly, then more traffic typically means more leads and more customers. Blogging was recorded as the most effective lead generation category as being “Below Average Cost Per Lead.”. It’s been found that blogging can increase traffic significantly and be another avenue to generate leads.
NUSPARK | SATURDAY, FEBRUARY 4, 2012
[Lead] Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.
I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. The poll also supports my message of how content marketing and lead generation go hand-in-hand. However, the importance of content strategy to lead generation cannot be understated.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 5, 2013
[Lead] Drive Leads, Qualify, Nurture with Personality Tests
by Amanda Batista | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to easily create interactive content to generate leads and drive revenue across the web, mobile, social and email. Drive leads and qualify them more rapidly with personality tests. SnapApp data.
B2B MARKETING UNPLUGGED | WEDNESDAY, OCTOBER 1, 2014
[Lead] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
” “Where will the leads come from?” But they are great for filling up the top of the funnel with fresh leads, right? The Squirrels long since picked out the very small number of those cards that held any promise, leaving you and Skippy with a bunch of sales-rejectable leads. Sales squirrels ignoring you? Uh oh.
LEADERSHIP | TUESDAY, AUGUST 20, 2013
[Lead] 9 Search Marketing Tips for Effective B2B Lead Generation
Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. asked him how long it would take the prospect to lead the headline of the blog post. Silence. Looks exchanged around the room. It’s about THEM.
B2B LEAD GENERATION BLOG | SUNDAY, APRIL 8, 2012
[Lead] Lead Scoring: How to pick the right ingredients for high ROI
Tweet Marketers use lead scoring to slice all the potential deals in their pipelines and serve the sales team what it’s hungry for — leads that are ready to buy. Each attribute and action adds to a lead’s total score. When the score hits a pre-determined threshold, the lead is served to Sales. Watch a webinar?
DIGITAL B2B MARKETING | THURSDAY, AUGUST 23, 2012
[Lead] Why Lead Scoring and Personas Need To Be Connected
Lead scoring and personas are popular topics in B2B marketing. Until B2B marketers begin talking about personas and lead scoring together they are missing an simple way to identify missed sales opportunities. Your lead scoring is excluding a valuable segment of your audience and you have the information you need to identify the issue!
DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 19, 2013
[Lead] 4 Metrics You Need To Track In B2B Lead Generation Programs
Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue. Measuring B2B Publisher Lead Generation Programs. Enterprise B2B marketers face a conundrum.
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 24, 2013
[Lead] Rebuilding a sales lead generation business after a crisis
My sales lead generation firm Find New Customers was left behind. The business I had left behind, the sales lead generation company Find New Customers , was suffering from neglect. Author : Buffer, Inc Website : [link] --> The post Rebuilding a sales lead generation business after a crisis appeared first on Fearless Competitor.
LOOPFUSE | THURSDAY, APRIL 26, 2012
[Lead] 3 Lead Management Lessons from the NFL Draft
So, what can you learn from the NFL draft and apply to your lead management activities? Lead Management Marketing Automation andrew luck draft nflThe NFL draft started today and Andrew Luck of Stanford was drafted #1 overall by the Indianapolis Colts. This was one of the biggest unkept secrets ever.
NUSPARK | FRIDAY, APRIL 13, 2012
[Lead] The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.
B2B LEAD GENERATION BLOG | MONDAY, JULY 1, 2013
[Lead] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Significant percentages of the 1,000-plus people who attend are new leads. So, she gradually increased frequency.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 4, 2015
[Lead] Lead Scoring Critical for Aligning Marketing and Sales
Every marketer who has been tasked with generating leads has experienced the feeling of rejection from sales. Marketing generated leads are not only rejected, but ignored. If marketers do their jobs well, which we all want to, the sales team has a full pipeline of qualified leads to contact. Why is lead scoring so important?
B2B LEAD GENERATION BLOG | FRIDAY, MAY 20, 2005
[Lead] B2B Lead Generation Blog: Lead Generation via Industry Experts
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Make your shortlist. Give them a call.
HUBSPOT | THURSDAY, AUGUST 27, 2015
[Lead] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around. That's where lead scoring comes in. Sounds easy, right?
NUSPARK | MONDAY, JANUARY 9, 2012
[Lead] The missing topic on b2b digital lead generation: advertising
This is the essence of inbound marketing; designing a mechanism that encourages warm leads that have identified business problems to engage with your solutions and submit their email addresses to gain further insight via content or free trials. . The key to lead generation is the message. Lead captured; may the nurturing begin.
HUBSPOT | FRIDAY, APRIL 3, 2015
[Lead] 10 Myths About Lead Quality: Busted
Your leads are the driver of your business. To grow and to gain customers you need to have quality leads that are actively engaged in your organization’s offerings—leads that are a fit for organizations strategy. Lets take a look at 10 lead quality myths and debunk them using facts derived from industry data.
B2B LEAD GENERATION BLOG | WEDNESDAY, FEBRUARY 1, 2006
[Lead] B2B Lead Generation Blog: The halo effect and lead generation
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! The trick? The trick?
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 23, 2015
[Lead] Why Your Team Needs a Lead Scoring Model
What constitutes a worthwhile lead? For some, a person who downloads a piece of your company’s content or attends its events counts as a credible lead. For others, a lead is only worth pursuing once there is a foreseeable sales opportunity in the next six months. Lead scoring also helps sales teams close deals faster.
VIEWPOINT | FRIDAY, JUNE 5, 2015
[Lead] How to Set Your Outsourced Lead Generation Program Up for Success (pt 3)
In the first 2 parts of this series we discussed the role of executives and best practices for planning and preparation when outsourcing your lead generation program. Expect two qualified, sales-ready leads per FTE per week. The appointment is NOT a highly qualified sales-ready lead. Did the lead meet the agreed upon criteria?
FEARLESS COMPETITOR | TUESDAY, MAY 14, 2013
[Lead] How to Get More Sales Leads – SalesOpTV with marketing experts @eriklurs, @iannarino, @fearlesscomp and @gerhard20
Generating Sales Leads. Lead Nurturing. Improving leads with social and business intelligence. Qualifying leads and lead scoring. Lead distribution. Marketing blogging content marketing Find New Customers Jeff Ogden lead-generation lead-nurturing lead-scoring management-best-practices SalesOp TV
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 10, 2013
[Lead] How To Put Twitter Lead Generation Cards To Work With Marketing Automation
Twitter recently announced an addition to its suite of Twitter Cards called Lead Generation Cards. Lead Generation cards allow for Lead Generation activities to happen directly from within twitter (both web and support clients). Create the Lead Gen Card in Twitter. by Joel Rothman | Tweet this. Create Form in Eloqua.
B2B LEAD BLOG | WEDNESDAY, OCTOBER 28, 2015
[Lead] For Better or for Worse: How Are Office Politics Affecting Your Online Lead Generation Efforts?
Lead Nurturing lead nurturingYour department desperately needs new equipment, but the CMO and CFO are playing power games and the CFO is using the budget to get one up on the CMO. Likewise, marketing is in sore need of an upgrade to their critical software system, but the CIO is using that as leverage to force your workers […].
MODERN B2B MARKETING | WEDNESDAY, MARCH 9, 2011
[Lead] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. Others refer to this group with different titles: Lead Qualification, Lead Generation, Business Development or even Inside Sales, though I don’t prefer that label since it incorrectly implies the group carries a revenue quota.). Superior data.
BUYEROLOGY | THURSDAY, APRIL 19, 2012
[Lead] Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
Lead generation today is becoming the art and science of targeting. A problem facing organizations today is getting a handle on who to target and where to target. Nearly 30% expressed dissatisfaction with lead conversion to sales. A recent CSO Insights report indicated that only 20% of organizations understood their buyer’s buying process.
B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 10, 2005
[Lead] B2B Lead Generation Blog: Winning the Complex Sales Cycle with Thought leading Content
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! This is where lead nurturing fits in.
SALES LEAD INSIGHTS | MONDAY, JULY 18, 2011
[Lead] B2B lead qualification and scoring
This is one reason that, on average, only 25% of new leads are sales ready. So you need a way to determine which leads are ready for Sales, and which need to be nurtured. I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and decided to list them by category.
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 4, 2012
[Lead] Lead Nurturing: Build trust, win more deals by helping prospects – not selling them
This is what lead nurturing is all about. Here’s the lead-nurturing litmus test : Can prospects benefit from the information you provide regardless of whether they buy from you? Even better, nurturing leads will give you a competitive edge considering a whopping 65% of B2B organizations don’t have any kind of lead-nurturing program.
B2BBLOGGERS | WEDNESDAY, NOVEMBER 9, 2011
[Lead] Five Steps To Better B2B Lead Generation
This is a mistake that a lot of marketers make when using in social media – Forgetting to include the lead form. good rule of thumb is that if you’ve made ten tweets but haven’t linked to something that could generate leads for you, it’s the perfect time to do so. Network More Efficiently with Followerwonk.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 2, 2012
[Lead] 3 Cool Lead Nurturing Programs You’re Not Running
In that time, I’ve seen lead nurturing go from “nice to have” to a hard-set business requirement for major, fast-growing businesses. While there’s something to be said for the standard use case meant to educate prospects, lead nurturing can do so much more. Why not use lead nurturing programs to help differentiate your solution?
FEARLESS COMPETITOR | TUESDAY, JULY 26, 2011
[Lead] What is Lead Nurturing?
B2B Lead Generation | Lead Nurturing. “Marketers rank lead nurturing highest as under-funded relative to value potential.. Lead Gen ROI Report 2010, Lenskold Group. In simple English, Marketers believe they will get the biggest bank for the buck from lead nurturing. Let’s start with a definition.
NUSPARK | MONDAY, DECEMBER 5, 2011
[Lead] The A-Z Guide to B2B Lead Generation
I thought I’d have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary format. Driving clicks to your websites and landing pages do not persuade visitors to become leads unless the right elements are in place to optimize conversions. What else can G be?
INBLURBS | SATURDAY, FEBRUARY 9, 2013
[Lead] Lead Generation with Inbound Marketing and PPC Advertising done right!
In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. When you do PPC than you generate leads as long as you pay. When you stop your PPC campaign then you will not generate leads anymore! Why is this inbound marketing such a great way to generate leads? Boosts SEO.
SALESFUSION | TUESDAY, SEPTEMBER 30, 2014
[Lead] Qualified vs. Unqualified Leads
The post Qualified vs. Unqualified Leads appeared first on Salesfusion. Lead Nurture Nurture Marketing
IT'S ALL ABOUT REVENUE | WEDNESDAY, MARCH 21, 2012
[Lead] 4 Lead Nurturing Campaigns to Run After the Sales Cycle
by Dan Pecoraro | Tweet this We often talk about lead nurturing campaigns as if they are monolithic. With lead nurturing you can focus the customer’s attention on the competitor’s weaknesses and set high standards for their satisfaction. To get more lead nurturing tips delivered hot off the press, subscribe here.
FEARLESS COMPETITOR | WEDNESDAY, JUNE 29, 2011
[Lead] Lead Nurturing Fundamentals – How to do lead nurturing
B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 150% increase in contact-to-lead conversion rate. We could not agree more.
FEARLESS COMPETITOR | SUNDAY, JULY 22, 2012
[Lead] Sales Lead Generation: The Hub and Spoke Marketing Approach
This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Nurturing and Scoring Leads.
B2B LEAD GENERATION BLOG | SUNDAY, AUGUST 19, 2012
[Lead] B2B Social Media Marketing: Focus on leads, not likes
But don’t expect them to convert as fast as other leads, because you’re catching them much earlier in the buying process,” warns Kelly. If you don’t understand every campaign or every program that someone responded to, you really don’t have an accurate cost per lead and cost per customer,” continues Kelly. How many people converted.
FEARLESS COMPETITOR | MONDAY, JUNE 20, 2011
[Lead] B2B Lead Generation | Where Are You Today?
B2B Lead Generation | Where Are You Today? An SVP of Worldwide Marketing used this to describe where his 1/2 billion software company fit today in B2B Lead Generation. His point: They were primitive – no content marketing, no lead nurturing, no lead scoring, no marketing automation, etc. It’s our gift to you.
VIEWPOINT | TUESDAY, AUGUST 12, 2014
[Lead] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 1:
Is it necessary to pre-qualify inbound leads? Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Without additional qualification measures (such as tele-qualifying), will these leads inevitably clog and choke the sales pipeline? Lead Qualification
FEARLESS COMPETITOR | WEDNESDAY, JULY 13, 2011
[Lead] How to Nurture Sales Leads
B2B Lead Generation | Lead Nurturing. “ Lead nurturing is one of the most important, yet poorly understood aspects of B2B lead generation today.. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. 150% increase in contact-to-lead conversion rate. We could not agree more.
MODERN B2B MARKETING | TUESDAY, APRIL 22, 2014
[Lead] 5 Mid-Funnel Lead Nurturing Mistakes
Author: Steve Gershik Most marketers have their eyes on many moving targets — lead generation , conversion rates, new customer acquisition, customer retention, and even customer expansion. With that in mind, here are five of the most common mid-funnel lead nurturing mistakes: 1. Lead Nurturing Don’t Forget to Test.
VIEWPOINT | THURSDAY, MARCH 5, 2015
[Lead] When Bad Things Happen to Good Leads - Part 4
So far over the course of this series we’ve covered how marketing to non-lead outcomes, such as pipeline and nurture dispositions*, can substantially increase return on marketing programs. Yes, we have a problem in that sales has a tendency to ignore leads from marketing. Lead Generation The key is not to give up too early.
LEAD VIEWS | FRIDAY, OCTOBER 21, 2011
[Lead] Drip By Drip Convert Your Leads!
B2B Marketers are quite familiar with the marketing term Drip Marketing , after all it is the only way they can ensure their sales funnels are pulsating with live leads, leads which at some point of time have a chance of converting into customers. This webinar by Jim Pennypacker and Francis Adanz will help you learn.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 18, 2012
[Lead] Free “Cheat Sheet” – The 7 Keys to Successful Lead Nurturing
Compliments of the lead generation company and global marketing firm Find New Customers , we share the great cheat sheet 7 Keys to Successful Lead Nurturing. According to a top expert, Lead Nurturing gives the “biggest bang for the marketing buck” out there today. Power of lead nurturing in B2B.
NUSPARK | SUNDAY, DECEMBER 18, 2011
[Lead] A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 29, 2015
[Lead] Cooking Up Leads: 3 Ingredients Of An Award-Winning Recipe
This offer compiles modern marketing “recipes for success” around display ad retargeting, customer lifecycle management, database hygiene, marketing and sales alignment, campaign metrics, lead nurturing and social media. We targeted this asset specifically at matters central to the demand gen role. Results Were Served.
VIEWPOINT | FRIDAY, OCTOBER 31, 2014
[Lead] Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 2)
The leads are weak? Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! ” Lead Qualification You’re weak! You’re weak!”
B2B LEAD BLOG | SUNDAY, OCTOBER 13, 2013
[Lead] Lead Nurturing, a Pipeline Full of Bluebirds
That beautiful lead that flies in our door, sales ready, BANT-confirmed, with authority to buy now – and does. But … what if we could change the game , and through lead nurturing, build a Pipeline of Bluebirds. Lead Scoring Let’s consider The Bluebird. Out of our control, out of nowhere. .
THE FORWARD OBSERVER | MONDAY, MAY 5, 2014
[Lead] 5 Ways to Improve the Quality of Your B2B Leads
Artillery B2B Marketing Blog > The Forward Observer Are you generating lots of leads but few sales? You might have weak leads. Here are 5 ways to quickly strengthen your B2B lead quality and sales. Most B2B companies (and their sales teams) always clamor for "more leads." In B2B sales, it''s all about the leads.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 8, 2011
[Lead] Grab Your Free Guide to Lead Nurturing
One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. So, here it is: Eloqua’s Grande Guide to Lead Nurturing. Share email. Facebook. LinkedIn. StumbleUpon. del.icio.us. Google Bookmarks. Reddit. Twitter.
MARKETING INTERACTIONS | WEDNESDAY, FEBRUARY 12, 2014
[Lead] Are You Pandering to the B2B Lead Slave Trade?
I just read the State of B2B Lead Generation report from Buyer Zone and I have to say that my heart sunk a bit. But when asked where they'd spend budget if they had money to burn, the answer from 31% of B2B marketers was to buy more leads. The majority of marketers said that increasing lead quantity was the key to their success.
SAZBEAN | TUESDAY, FEBRUARY 19, 2013
[Lead] 7 Simple Improvements to Increase Website Lead Generation
Ideally business websites are lead generation machines. Many business websites miss the mark when it comes to lead generation. Here are some ways to improve the lead generation on your website… 1. Lead Collection One mistake that many businesses make is to have zero ways of collecting leads on their websites.
SALESFUSION | MONDAY, APRIL 14, 2014
[Lead] Lead Generation Funding
The post Lead Generation Funding appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].
THE POINT | TUESDAY, FEBRUARY 11, 2014
[Lead] Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora
How to ignite your company’s growth so marketing is filling your sales pipeline with more new buyers than needed to beat your future revenue goals…AND without increasing your cost per visit and cost per lead. 3. How to add brains and reach to our customer’s beautiful/brand-centric websites.