SALESPREDICT | FRIDAY, NOVEMBER 13, 2015
[Lead] Traditional vs. Predictive Lead Scoring
Lead scoring is a methodology used to rank prospects against a scale that represents the likelihood that a lead will turn into sales and/or the perceived value that each lead represents to the organization. However, not all lead scoring is created equal. Provide insight into how a lead score was derived. Job title.
SALESFUSION | TUESDAY, APRIL 8, 2014
[Lead] (Apartment) Hunting for Marketing Qualified Leads
The post (Apartment) Hunting for Marketing Qualified Leads appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].
NUSPARK | FRIDAY, JUNE 24, 2011
[Lead] The Statistics of Lead Nurturing for B2B
You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. That means more intricate lead nurturing towards more stakeholders.
B2B LEAD GENERATION BLOG | MONDAY, JUNE 11, 2012
[Lead] Lead Capture Optimized: 201% increase in captured leads with clearer value proposition
In the case study, Dr. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. The goal of the page was to capture a lead. The winning treatment generated a 201% increase in captured leads by clarifying the value proposition of the page. Click to enlarge.
B2B MARKETING INSIDER | TUESDAY, JUNE 19, 2012
[Lead] Lead Generation: When To Use Registration Forms
And marketers should employ strategies to identify and capture every one of these leads that we can for our businesses. And so the question arises: which content should I make “registration-required” in order to maximize my lead capture while also reaching the largest possible audience of potential buyers? Maybe you do the same?
INDUSTRIAL MARKETING TODAY | SUNDAY, DECEMBER 12, 2010
[Lead] SAL is the Glue that Binds Sales and Marketing in Lead Generation
A lead is a lead, right? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. Defining qualified leads.
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 28, 2013
[Lead] B2B Marketing: What a 11% drop in conversion taught a live audience about lead gen
Tweet Recently, we ran a live test for our audience at MarketingSherpa Lead Gen Summit 2013 and as I discovered, this isn’t the easiest thing to do. The greatest difficulty rests in thinking about lead generation and optimization in new ways – and hoping those ideas produce significant results. Live test background. Control. Results.
SALESPREDICT | MONDAY, SEPTEMBER 14, 2015
[Lead] The Black and White of Predictive Lead Scoring
We call this the “black box” approach, which is how most predictive lead scoring solutions work. Taking predictive beyond lead prioritization Predictive is powerful only inasmuch as it’s being used. couple of those are: Lead Prioritization. Predictive Lead Generation. Prospecting & Lead Nurturing. Advertising.
B2B LEAD GENERATION BLOG | THURSDAY, DECEMBER 29, 2011
[Lead] How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment
Smart marketers apply some type of lead scoring to leads generated from website, SEO, and email initiatives. recommend ranking trade show leads using the point-system outlined below – the higher the ranking, the hotter the lead. 1. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails.
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 7, 2016
[Lead] 11 of the Latest Lead Nurturing Statistics: Explained
Every prospect who fills out a lead form, especially those who download a top of funnel ebook, is not ready to talk about your product. This is where lead nurturing comes in. The follow statistics from Ascend2 show how modern marketers evaluate their own lead nurturing efforts. How Successful Is Lead Nurturing?
VIEWPOINT | TUESDAY, JULY 7, 2015
[Lead] PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring. According to SiriusDecisions’ Research Brief 1 , the problem with lead scoring at many organizations is as follows: Lead scoring models are based on assumptions or inadequate sales input.
B2B LEAD GENERATION BLOG | SUNDAY, AUGUST 5, 2012
[Lead] How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
In this high-tech world, social media has revealed itself to be a lead generation goldmine. Twice as many sales-ready leads as any other lead generation channel. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. Setting direction.
VIEWPOINT | TUESDAY, AUGUST 19, 2014
[Lead] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:
Is it necessary to pre-qualify inbound leads? Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Without additional qualification measures (such as tele-qualifying), will these leads inevitably clog and choke the sales pipeline?
DIGITAL B2B MARKETING | MONDAY, DECEMBER 2, 2013
[Lead] 5 Steps To Improve B2B Lead Generation Program Results
You are easily spending thousands on lead generation media programs each month. You have carefully chosen your partners, negotiated an effective cost per lead and are diligently measuring your results. The content you should use depends on how the lead generation program is structured. The B2B Lead Generation Series.
INBLURBS | TUESDAY, FEBRUARY 25, 2014
[Lead] 5 Critical Steps for Creating a Lead Generation Strategy
If you want to make sure you reach all your lead generation goals, you need to make sure you have a good strategy in place. We have collected a list of the five critical steps you need to create a lead generation strategy that will work wonders for you and allow you to excel no matter what industry you’re working in.
THE POINT | FRIDAY, JULY 13, 2012
[Lead] Do Lead Nurturing Campaigns Always Need an Offer?
Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? have my concerns, however, about extending it to lead nurturing and the email medium. Occasionally?
VIEWPOINT | TUESDAY, JULY 17, 2012
[Lead] Which is better in B2B Lead Generation? A $1,000 inbound lead or a $1,000 outbound lead?
Knowing the B2B lead generation market like I do, here is what I expected to see : “The inbound lead is better because outbound is dead.” That's not to say that inbound leads are less valuable than outbound leads. I asked this question on Focus.com a few weeks ago and got answers that surprised me. &rdquo
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 8, 2014
[Lead] The State of B2B Lead Nurturing [New Benchmark Research]
Bizo recently released a survey that found lead nurturing is a critical tool for marketers, but at the same time, there is plenty of room for optimization, particularly when it comes to email. Some of the key findings of the survey, “The State of B2B Lead Nurturing,” are included in the infographic below. Lead Nurturing
HUBSPOT | THURSDAY, FEBRUARY 11, 2016
[Lead] Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
This frustrating interruption is exactly why we're here to discuss inbound lead generation. What is inbound lead generation? Download our complete guide to lead generation here for even more lead gen tips. What is a Lead? What Is Lead Generation? Why Do You Need Lead Generation? the phone rings.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 16, 2011
[Lead] The Sorry State of Sales Leads Today
points out the sorry state of sales leads today. Here are two take-aways: What Percentage of Marketing-Generated Leads do you Feel Fit your Sweet Spot? (i.e. “The leads marketing gives me are crap and the few that might fit have the wrong people identified. I feel sorry for salespeople. Quality leads matter.
NUSPARK | SATURDAY, MAY 19, 2012
[Lead] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? That gets audiences to your website, and that means potential for website engagement and lead generation. Lead Gen Content. This tab includes multiple opportunities for lead generation. Understand EdgeRank.
MARKETING ACTION | MONDAY, AUGUST 10, 2015
[Lead] How Important is Lead Scoring?
A lot of marketing teams still guess about when the right time is to pass a lead to sales. Without a consistent framework in place, your MQLs (marketing qualified leads) will be hit or miss, and your sales team will waste a lot of time pursuing leads that don’t convert. Lead Scoring Overview. Inaccurate lead information.
MODERN B2B MARKETING | THURSDAY, MAY 30, 2013
[Lead] Content Curation for Lead Nurturing
Author: Jon Miller (@jonmiller) By now, many marketers are convinced of the value of lead nurturing – but they remain flummoxed by the task of creating content to fuel their programs. In this post, I’d like to propose that marketers can and should embrace content curation as an effective, easy way to nurture leads. Lead Nurturing
FEARLESS COMPETITOR | TUESDAY, MAY 31, 2011
[Lead] The Importance of Lead Nurturing Radio Show
B2B Lead Generation | The Importance of Lead Nurturing. “ LEAD NURTURING IS ONE OF THE MOST IMPORTANT, YET POORLY UNDERSTOOD ASPECTS OF B2B LEAD GENERATION TODAY.. Jeff Ogden, President of the B2B lead generation consultancy Find New Customers. Few companies do it at all, and very, very few do it well.
HUBSPOT | TUESDAY, MARCH 15, 2016
[Lead] 7 Amazingly Effective Lead Nurturing Tactics
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase, leaving upwards of 90% of your inbound leads on the table.
SALESFUSION | WEDNESDAY, SEPTEMBER 10, 2014
[Lead] Why Lead Nurturing Matters in Sales
The post Why Lead Nurturing Matters in Sales appeared first on Salesfusion. Lead Nurture
SALESFUSION | MONDAY, APRIL 21, 2014
[Lead] Lead Generation Blogging
The post Lead Generation Blogging appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
VIEWPOINT | TUESDAY, MAY 5, 2015
[Lead] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
feel so strongly that nurturing needs to be a focus, I asked a panel of 11 experts to weigh in on the best lead nurturing programs (and processes) and what to expect in the coming year. To be clear, lead nurturing is not an isolated activity or stand-alone “campaign” as so many in the industry have described it. Lead Reengagement.
VIEWPOINT | THURSDAY, JULY 9, 2015
[Lead] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. Part 1.
NUSPARK | FRIDAY, JUNE 24, 2011
[Lead] The Statistics of Lead Nurturing for B2B
You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. That means more intricate lead nurturing towards more stakeholders.
THE POINT | FRIDAY, NOVEMBER 14, 2014
[Lead] Report: Trade Shows Generate Highest Quantity & Quality of Leads
And here’s where I think that analysis goes astray: First, demand generation effectiveness is not best measured by which channel generates the highest number of “quality” leads. Second, let’s consider what the survey respondents most likely meant by “lead quality” in this context. Far from it.
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 31, 2013
[Lead] Leading in Change: CMO Leadership Series
As CEO of Allocadia, Kristine has also had to learn to lead in a rapidly growing, fast-moving market. Kristine shares some of these learnings in her “Leading in Change”, helping CMOs and marketing operations lead and build data-driven marketing organizations. The world of the CMO is changing. This ‘CMO 2.0’ Become an influencer.
B2B LEAD GENERATION BLOG | MONDAY, JULY 1, 2013
[Lead] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. Significant percentages of the 1,000-plus people who attend are new leads. So, she gradually increased frequency.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 10, 2011
[Lead] Find New Customers: The Lead Generation Assessment
Feeling lousy? Go to the doctor and get a checkup – for you Business feeling lousy? sales challenges sales funnel Sales-Marketing Alignment
FEARLESS COMPETITOR | TUESDAY, MAY 14, 2013
[Lead] How to Get More Sales Leads – SalesOpTV with marketing experts @eriklurs, @iannarino, @fearlesscomp and @gerhard20
Generating Sales Leads. Lead Nurturing. Improving leads with social and business intelligence. Qualifying leads and lead scoring. Lead distribution. Marketing blogging content marketing Find New Customers Jeff Ogden lead-generation lead-nurturing lead-scoring management-best-practices SalesOp TV
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 23, 2015
[Lead] How to Generate Sales Leads Using Personality Quizzes
Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. ” quiz as a lead generation campaign. ” email is so vital to the success of converting your leads. Download the Lead Scoring Guide for Modern Marketers to learn how.
THE EFFECTIVE MARKETER | THURSDAY, JUNE 9, 2011
[Lead] When Leads Go Cold
It seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales. The amount of time it takes for a sales person to follow up with a lead can determine whether the deal is closed or not. These results are especially shocking given how quickly online leads go cold – HBR.
VIEWPOINT | MONDAY, JULY 20, 2015
[Lead] The sales rep said, “I never got a lead yet that turned into a sale.”
As I closed my part of the program by projecting an ROI (number of raw inquiries, qualified leads, and projected sales) from our new lead generation program, I innocently asked if there were any questions. The leads she was getting maybe weren’t turning into a sale for her, and that was a different problem. Lead Generation
IT'S ALL ABOUT REVENUE | WEDNESDAY, JUNE 8, 2011
[Lead] Grab Your Free Guide to Lead Nurturing
One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. So, here it is: Eloqua’s Grande Guide to Lead Nurturing. Share email. Facebook. LinkedIn. StumbleUpon. del.icio.us. Google Bookmarks. Reddit. Twitter.
RADIUS | TUESDAY, JUNE 2, 2015
[Lead] 3 Proven Ways to Generate Leads with Video
In fact, video is arguably one of the best lead gen tools, but if you’re letting your videos fade to black you’re not hitting them out of the park. There’s a long list of ways to use video for lead gen, but here are some of our favorite methods to get you started. Mid-Video Lead Gen Opportunities. Pre-Video Gates.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 16, 2014
[Lead] New Benchmark Conversion Rates for Lead Stages [Infographic]
by Eloqua | Tweet this Maribeth Ross, Chief Content Officer and Marketing Effectiveness and Strategy analyst at the Aberdeen Group, recently released new research on how Best-in-Class companies are measuring and reporting conversion through lead stages. How do you benchmark lead stages and track your success? Marketing Measurement
DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 19, 2013
[Lead] 4 Metrics You Need To Track In B2B Lead Generation Programs
Businesses needs to drive growth and lead generation is a key way the business expects marketing to contribute. It can take months, even years, before marketing is able to prove the value of lead generation efforts with revenue. Measuring B2B Publisher Lead Generation Programs. Enterprise B2B marketers face a conundrum.
ACQUIRING MINDS | WEDNESDAY, JANUARY 26, 2011
[Lead] Lead Generation: Digital Strategies to Create New Sales Opportunities
Lead Generation: Digital Strategies to Create New Sales Opportunities. Lead generation is simply the creation of sales opportunities. Although lead generation is most often associated with acquiring net new customers, it can include developing opportunities within existing accounts in new divisions or work teams. Photo Credit.
FEARLESS COMPETITOR | SUNDAY, FEBRUARY 24, 2013
[Lead] Rebuilding a sales lead generation business after a crisis
My sales lead generation firm Find New Customers was left behind. The business I had left behind, the sales lead generation company Find New Customers , was suffering from neglect. Author : Buffer, Inc Website : [link] --> The post Rebuilding a sales lead generation business after a crisis appeared first on Fearless Competitor.
B2B MARKETING INSIDER | THURSDAY, JUNE 7, 2012
[Lead] Inbound Marketing Leads Costs Less
Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. They pointed to the high cost per lead of some paid search (PPC) campaigns as evidence. So in this post, I will make my best attempt to show that inbound leads do indeed cost less. What is Inbound Marketing?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 8, 2013
[Lead] How to establish your company’s Social Media Lead Team
One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. By the way, doesn’t “Lead Team” sound a lot better than “committee?” What does a Social Media Lead Team do? How often should the Lead Team meet?
ANNUITAS | TUESDAY, APRIL 26, 2011
[Lead] Five Myths of Lead Management
Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management. Lead Planning. Lead Routing.
SALES ENGINE | WEDNESDAY, APRIL 20, 2016
[Lead] Are you using the wrong lead-gen model?
So what may have started out as a simple campaign to generate leads now turns into a whole lead-nurturing process with value-added content that shepherds them through the process until they’re sales-ready. It’s time to face some hard truths about B2B sales. The B2B sales process has changed. They need help getting in the door.
IT'S ALL ABOUT REVENUE | SUNDAY, SEPTEMBER 8, 2013
[Lead] Mining The Buyer Perspective: Steps to Lead Routing, Scoring, And Nurturing Success
by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , a leading authority on buyer personas. Over the past dozen years, Tony has conducted hundreds of buyer interviews and has helped some of today’s leading Fortune 100 companies acquire deep buyer insights. Perspective. comes to mind.
HUBSPOT | THURSDAY, AUGUST 27, 2015
[Lead] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around. That's where lead scoring comes in. Sounds easy, right?
SALESFUSION | WEDNESDAY, APRIL 16, 2014
[Lead] Creating New Business with Lead Generation
The post Creating New Business with Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"].
FEARLESS COMPETITOR | WEDNESDAY, JULY 31, 2013
[Lead] Lead Generation Effectiveness – What Works and What Doesn’t?
When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? You can read the original article at The Most Effective B2B Lead Generation Methods by Ayaz Nanji. What sales lead generation techniques have you found most effective in B2B lead generation? What do you think?
PUZZLE MARKETER | MONDAY, JUNE 10, 2013
[Lead] Blogging Leads to Sales
If that traffic is targeted correctly, then more traffic typically means more leads and more customers. Blogging was recorded as the most effective lead generation category as being “Below Average Cost Per Lead.”. It’s been found that blogging can increase traffic significantly and be another avenue to generate leads.
B2B LEAD BLOG | MONDAY, APRIL 20, 2015
[Lead] Tactics for Optimal Lead Generation: How to Earn the Trust of B2B Clients
You already know that successful online lead generation often starts with bringing potential customers to a targeted, carefully designed landing page. B2B Lead Generation Lead Nurturing Lead Scoring marketing marketing insight The truth is, even if they’re signing up to get something of value for free, […].
DIGITAL B2B MARKETING | TUESDAY, MARCH 5, 2013
[Lead] Getting Out of the B2B Lead Generation Trap
Most B2B marketing organizations start with a goal that looks like “deliver 18,000 leads to sales.” ” The lead goal was determined by the new revenue goal, the number of leads sales will need to reach the goal, and the portion of leads that marketing will need to contribute. It is easier said than done.
SALESFUSION | WEDNESDAY, AUGUST 20, 2014
[Lead] Lead Source Reporting and True ROI
The post Lead Source Reporting and True ROI appeared first on Salesfusion. Best Practices Nurture Marketing
B2B LEAD BLOG | MONDAY, MAY 4, 2015
[Lead] Is Content Marketing Still Effective for Online Lead Generation?
For the past few years, the buzzword in online lead generation was content marketing. B2B Lead Generation B2B Marketing Ideas Marketing and Sales Funnel Marketing Tips content marketingNow, some say content marketing has grown tiresome and it’s time for something new. Is content marketing […].
TONY ZAMBITO | THURSDAY, APRIL 19, 2012
[Lead] Are Your Lead Generation Tactics Targeting The Wrong Buyer? 4 Steps You Can Take.
Lead generation today is becoming the art and science of targeting. A problem facing organizations today is getting a handle on who to target and where to target. Nearly 30% expressed dissatisfaction with lead conversion to sales. A recent CSO Insights report indicated that only 20% of organizations understood their buyer’s buying process.
JUNTA 42 | WEDNESDAY, MARCH 25, 2015
[Lead] Research: Technology Marketers Align Around Lead Gen
Of all the segments of content marketers we’ve studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing. While tech marketers were the group most focused on lead generation last year as well, the percentage has increased from 86% in 2014 to 91% this year.
LEADERSHIP | TUESDAY, AUGUST 20, 2013
[Lead] 9 Search Marketing Tips for Effective B2B Lead Generation
Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. asked him how long it would take the prospect to lead the headline of the blog post. Silence. Looks exchanged around the room. It’s about THEM.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 4, 2015
[Lead] Lead Scoring Critical for Aligning Marketing and Sales
Every marketer who has been tasked with generating leads has experienced the feeling of rejection from sales. Marketing generated leads are not only rejected, but ignored. If marketers do their jobs well, which we all want to, the sales team has a full pipeline of qualified leads to contact. Why is lead scoring so important?
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 18, 2015
[Lead] [Infographic] Nurture Your Leads with Narrative
Author: Dayna Rothman Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications to be effective, you need to tell a story. Infographic Lead Nurturing b2b good story.
SALESFUSION | TUESDAY, JULY 21, 2015
[Lead] Marketing Automation Platform, Salesfusion, Improves Lead Management for Highland Solutions
The post Marketing Automation Platform, Salesfusion, Improves Lead Management for Highland Solutions appeared first on Salesfusion.
B2B LEAD GENERATION BLOG | THURSDAY, AUGUST 16, 2007
[Lead] B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
SALESFUSION | WEDNESDAY, APRIL 23, 2014
[Lead] Email Lead Generation
The post Email Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
NUSPARK | SUNDAY, SEPTEMBER 9, 2012
[Lead] Online Display Advertising, Targeting, and Capturing Leads
A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. Lead Capture and Lead Nurturing. After the placement plan is developed and negotiated, banners now need to generate leads to your landing pages. Retargeting. Summary.
ANNUITAS | THURSDAY, OCTOBER 30, 2014
[Lead] Why Cost Per Lead Can Be a Bad Metric
A recent study by Ascend2 shows that 25% of respondents state that their cost per lead (CPL) is increasing. For years marketers have been keen to show cost per lead (or in the words of Jon Miller from Marketo – investment per lead) as a metric that has meaning. 14%) to get a lead that could drive a deal of $125,000.
B2B LEAD GENERATION BLOG | TUESDAY, AUGUST 30, 2011
[Lead] Fresh Ideas to Reignite Stalled Leads and Accelerate the Sales Funnel
Use these three practices to convert more leads into revenue: Use Funnel-Specific Market Research. In many industries, for example, executives are scrutinizing much smaller transactions, so lead generation, lead nurturing and sales enablement tactics must address this shift in buying behavior. Here’s how you can go about it: 1.
NUSPARK | SATURDAY, MAY 5, 2012
[Lead] SEO, Meta Descriptions, Content, and Generating Leads
You’ll get an idea on how these meta descriptions should be structured for lead generation. Assetpoint - I like the lead generation tactic with the free purchase report, as long as it’s still available. Once clicked, the opportunity for conversion and lead generation begins. You’ll find this interesting.
GREAT B2B MARKETING | FRIDAY, APRIL 3, 2015
[Lead] Nine Critical Criteria For Selecting Lead-to-Revenue Technology
CRM Lead-to-Revenue Marketing Automation lead-to-revenue My team and I write lots of content for our B2B clients. We also keep our own content stream flowing […].
VIEWPOINT | FRIDAY, JUNE 5, 2015
[Lead] How to Set Your Outsourced Lead Generation Program Up for Success (pt 3)
In the first 2 parts of this series we discussed the role of executives and best practices for planning and preparation when outsourcing your lead generation program. Expect two qualified, sales-ready leads per FTE per week. The appointment is NOT a highly qualified sales-ready lead. Did the lead meet the agreed upon criteria?
INBLURBS | SATURDAY, FEBRUARY 9, 2013
[Lead] Lead Generation with Inbound Marketing and PPC Advertising done right!
In the past years Pay per click marketing has been a quick and easy solution for businesses to generate leads. When you do PPC than you generate leads as long as you pay. When you stop your PPC campaign then you will not generate leads anymore! Why is this inbound marketing such a great way to generate leads? Boosts SEO.
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 18, 2012
[Lead] Lead Nurturing: 9 questions answered on lead qualification, nurturing, and Marketing-Sales alignment
Tweet A couple of weeks ago, I presented an American Marketing Association webcast , “ The One-Two Punch of Effective Lead Engagement: Accurate Lists and Powerful Content” (a replay of the webcast is posted below). These questions hit on key challenges in lead nurturing today. Map out the process.
WEBBIQUITY | TUESDAY, SEPTEMBER 29, 2015
[Lead] Looking for Surprises in the 2015 B2B Lead Generation Trend Report
This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. Lack of resources such as staff, funding and time remains the biggest obstacle to successful B2B lead generation.
SALESFUSION | TUESDAY, MAY 6, 2014
[Lead] Lead Generation Recap
The post Lead Generation Recap appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. divider style="simple"].
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 3, 2012
[Lead] Thriving in the Pressure Cooker: 5 tips for optimize your time, knowledge for better lead gen
So it is with generating leads – yet, when the funnel needs to be fed now, we toss in more leads, turn up the pressure, and voila! Master the essentials of lead generation. ( Universal Lead Definition: Why 61% of B2B marketers are wasting resources and how they can stop ). Uncover qualified leads.
B2B LEAD GENERATION BLOG | SUNDAY, AUGUST 19, 2012
[Lead] B2B Social Media Marketing: Focus on leads, not likes
But don’t expect them to convert as fast as other leads, because you’re catching them much earlier in the buying process,” warns Kelly. If you don’t understand every campaign or every program that someone responded to, you really don’t have an accurate cost per lead and cost per customer,” continues Kelly. How many people converted.
DIRECT RESPONSE COACH | TUESDAY, DECEMBER 3, 2013
[Lead] How do you qualify an inbound lead?
This is how leads are generated through inbound marketing. The post How do you qualify an inbound lead? Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Survey Marketing Web Marketing The best part is that over time that same [.]
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 17, 2011
[Lead] Find New Customers – 7 Keys to Successful Lead Nurturing
Confused about lead nurturing? This week we introduced a new highly graphical “cheat sheet on Lead Nurturing. Click on the picture to open 7 Keys to Successful Lead Nurturing. Find New Customers is one of few lead generation companies in New York. Filed under: Demand Generation , lead generation , Lead Nurturing.
BIZIBLE | TUESDAY, FEBRUARY 9, 2016
[Lead] Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close. The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads. Conclusion.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 29, 2015
[Lead] Cooking Up Leads: 3 Ingredients Of An Award-Winning Recipe
This offer compiles modern marketing “recipes for success” around display ad retargeting, customer lifecycle management, database hygiene, marketing and sales alignment, campaign metrics, lead nurturing and social media. We targeted this asset specifically at matters central to the demand gen role. Results Were Served.
BIZNOLOGY | FRIDAY, MARCH 4, 2016
[Lead] How to select the right lead generation media mix
Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how do you decide which media are optimal, and more to the point, how they work together to generate a qualified lead? It’s an iterative process. Can you get enough leads from this channel to satisfy your requirements? Qualified leads.
SALESPREDICT | TUESDAY, DECEMBER 22, 2015
[Lead] Get Your Team “Smarketing” with Predictive Lead Scoring
Predictive lead scoring can be an important Smarketing tool because it provides a data-centric approach to pinpointing your best potential prospects and creates a common language for marketing and sales to define “qualified” leads. Download The No-Nonsense Guide to Predictive Lead Scoring. So what is Smarketing ? Rely on data.
FEARLESS COMPETITOR | SATURDAY, APRIL 27, 2013
[Lead] A TweetChart Analysis of our Keyword “Sales Lead Generation”
Sales Lead Generation is one of the two main keywords we use at Find New Customers, around which we designed a cornerstone page. That explains why we selected “ digital marketing ” and “ sales lead generation ” for Find New Customers. Why is this so? Their only leisure time to do research is on the weekend.
ANYTHING GOES MARKETING | TUESDAY, MAY 28, 2013
[Lead] The Rules of Lead Generation Defined – Book Review
We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. email marketing lead generation marketing metrics lead conversion Advocate Marketing social media lead management integrated marketing closed loop The issue was that there really wasn’t a guide for B2B marketers.
B2B LEAD GENERATION BLOG | SUNDAY, OCTOBER 21, 2012
[Lead] Ideal Customer Profiles: 5 steps to ensure your lead generation stays on target
An ICP is the foundation of your entire lead generation program. It helps you narrow your lead generation universe and provide a standard against which you can prescreen opportunities. The dangers of not having an accurate ICP: If your ICP isn’t spot on, your lead generation will be off and there will be no getting it on track.
TONY ZAMBITO | TUESDAY, APRIL 5, 2011
[Lead] The Link Between Lead Nurturing and Buyer Experience Marketing
One approach whose value is on the rise is that of Lead Nurturing. The approach taken towards lead nurturing could make a huge difference. With the concept of lead nurturing still in many respects a new one, companies are struggling on exactly what to do and perhaps how to implement lead nurturing.
VIEWPOINT | FRIDAY, OCTOBER 31, 2014
[Lead] Sales Thinks The Leads Are Weak - Well Are They? 12 Power Opinions (Pt 2)
The leads are weak? Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The leads are weak! ” Lead Qualification You’re weak! You’re weak!”
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 13, 2012
[Lead] 6 Lead Nurturing Strategies for Beginners
by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. There are tons of articles, posts, even graphics about lead nurturing out there. Here are six strategies to review before you launch into lead nurturing. 1.
B2B MARKETING INSIDER | MONDAY, AUGUST 17, 2015
[Lead] 4 Tricks To Master The Magic Of Modern Lead Generation
Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 10, 2015
[Lead] The Definitive Guide To Lead Nurturing
Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase. Why Is Lead Nurturing Important? Lead Nurturing—Evolved. Nurture leads across channels.
THE EFFECTIVE MARKETER | TUESDAY, APRIL 30, 2013
[Lead] The New Rules of Lead Generation: Book Review
I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. Measure.
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 27, 2013
[Lead] Inbound Marketing: Are You Attracting Quality Leads?
A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The following are key factors in making sure your inbound marketing leads are of high quality. 1. Score your leads. Focus your content.
MARKETING ACTION | THURSDAY, FEBRUARY 27, 2014
[Lead] 6 Lead Scoring Lessons for Better Lead Conversion
Lead scoring has changed the game for sales and marketing professionals over the past several years, and we’re starting to see much more widespread adoption of the practice and the marketing automation technology that makes it possible. The lead scoring caveat. Lead scoring is a constantly evolving process. Lead Scoring
DIGITAL B2B MARKETING | TUESDAY, NOVEMBER 27, 2012
[Lead] A New Way To Connect Twitter To Lead Generation
B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Here is a better way, along with actual results, that companies can use to drive leads through social media. This could be the perfect solution to promote your updates and still drive leads.
DIGITAL B2B MARKETING | THURSDAY, AUGUST 23, 2012
[Lead] Why Lead Scoring and Personas Need To Be Connected
Lead scoring and personas are popular topics in B2B marketing. Until B2B marketers begin talking about personas and lead scoring together they are missing an simple way to identify missed sales opportunities. Your lead scoring is excluding a valuable segment of your audience and you have the information you need to identify the issue!
THE POINT | MONDAY, OCTOBER 20, 2014
[Lead] Research Report: Lead Gen Not as Easy as Marketers Think
Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?
INBLURBS | MONDAY, SEPTEMBER 12, 2011
[Lead] 3 Ways how to use Online Video for Business Lead Generation
So you can create a buzz on the web, get a lot of attention from your target audience, a ton of creative videos online which mention your brand and can lead further interested people to your business. The average internet user is watching 30 minutes of video online daily! These people mostly lookout for entertainment. Tweet this on Twitter!
VIEWPOINT | TUESDAY, AUGUST 12, 2014
[Lead] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 1:
Is it necessary to pre-qualify inbound leads? Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Without additional qualification measures (such as tele-qualifying), will these leads inevitably clog and choke the sales pipeline? Lead Qualification
MODERN B2B MARKETING | WEDNESDAY, MARCH 9, 2011
[Lead] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
by Jon Miller The Definitive Guide to Sales Lead Qualification and Sales Development. Others refer to this group with different titles: Lead Qualification, Lead Generation, Business Development or even Inside Sales, though I don’t prefer that label since it incorrectly implies the group carries a revenue quota.). Superior data.