Avitage

article thumbnail

Lead Nurturing and the Inside Sales / Telesales Role

Avitage

We are working with several clients to help them improve their lead nurturing program to deliver a higher volume and quality of sales ready leads to the outside sales team. In many cases they are actively prospecting for new leads from an unqualified list. We call this the “come from.”

article thumbnail

Best Practice B2B Resource Center as a Hub for Relevant Content Delivery & Lead Nurturing

Avitage

A B2B web site resource center is a key hub for any B2B marketer looking to transform their web site from a billboard which prospects view but bounce off – never to return again – to a trusted resource where prospects engage over time as they move through their buying process.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

12 Demand Management Competencies for Success

Avitage

Just the terms “lead gen” and “demand management” often carry no distinction within these organizations. In fact, new technology often requires organizational change, new skills and increased work in the short term. When you hear that, it’s a yellow flag of caution that poor performance is bound to follow.

Demand 120
article thumbnail

Engagement and Eloqua Experience

Avitage

Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads? Why Engagement Is Important Engagement is the starting activity for lead generation, nurturing, scoring and qualifying objectives of demand managers.

Eloqua 120
article thumbnail

Engagement and Eloqua Experience

Avitage

Here is the question for the Engagement topic: Engagement: What most reduces your effectiveness engaging customers to generate leads? Why Engagement Is Important Engagement is the starting activity for lead generation, nurturing, scoring and qualifying objectives of demand managers.

Eloqua 120
article thumbnail

12 Demand Management Competencies for Success

Avitage

Just the terms “lead gen” and “demand management” often carry no distinction within these organizations. Lead Management Strategy' In fact, new technology often requires organizational change, new skills and increased work in the short term.

Demand 120
article thumbnail

Engagement and Eloqua Experience

Avitage

Content Marketing Lead Management Marketing and Sales Strategy buyer engagement content strategy Eloqua Eloqua Experience Televerde' I often hear clients talk about engagement as: touches, email opens, click-thrus, […] The post Engagement and Eloqua Experience appeared first on Avitage.

Eloqua 120