IT'S ALL ABOUT REVENUE | THURSDAY, JULY 12, 2012
[Lead] Private Social Networks and the “Bathroom Moment”
He schematically ensured collaboration would happen in the most common way, creating a space where casual conversation leads to the next brilliant idea. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. This may have seemed like an idiosyncratic nuisance, but what Jobs understood is that creativity doesn’t thrive in cubicles.
HUBSPOT | WEDNESDAY, MARCH 27, 2013
[Lead] The Marketer's Go-To Guide for Creating Data-Based Content
Tracing back content to follower-, lead-, and customer-generation -- and even being able to look up information on individual social contacts -- is the ultimate indicator of what kind of content you should be publishing more of, and less of, on social media. 5) Lead and Customer Data. We inbound marketers are a unique bunch. photos.
WEBBIQUITY | THURSDAY, NOVEMBER 29, 2012
[Lead] Seven of the Best Guides to Marketing with Pinterest of 2012
The seven experts below contend that the site is indeed worthwhile for business, that it’s sort of helpful for SEO, and that their tips can lead to business success there. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site.
VIDYARD | THURSDAY, OCTOBER 30, 2014
[Lead] Vidyard Co-founders Receive EY Entrepreneur Of The Year™ Award
Litt and Galloway were recognized for their success in building Vidyard into a leading provider of video marketing solutions, as well as their tireless efforts to support startups and the greater entrepreneur community within Canada. About EY Entrepreneur Of The Year. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351.
HUBSPOT | TUESDAY, AUGUST 14, 2012
[Lead] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
When combined, the result is a powerful machine that thrives by getting to know your best leads and customers inside and out, and marketing and selling to them on their terms. How powerful is your sales and marketing machine? If you're like most businesses, chances are, that machine could be a bit stronger. EST. ( Register Here!
MARKETING ACTION | THURSDAY, JANUARY 3, 2013
[Lead] Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
SMBs are running behind large enterprises in adopting marketing automation to manage leads. Twice as many large companies as SMBs use marketing automation for lead management. The seven habits range from outreach strategies to budgeting priorities that cover the lead lifecycle and beyond, with an emphasis on customer lifetime value.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, MAY 6, 2012
[Lead] What Brain Research Teaches about Selecting Marketing Automation Software
Apparently the research shows that carefully analyzing such choices actually leads to worse decisions than making a less considered judgment. I’m spending more time on airplanes these days, which means more time browsing airport bookshops. Since spy stories and soft core porn are neither to my taste, the pickings are pretty slim.
THE EFFECTIVE MARKETER | MONDAY, JULY 30, 2012
[Lead] What’s Wrong with Marketing Education?
Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads. What are College Students to Do? The Modern Marketer. Good luck!
THE EFFECTIVE MARKETER | MONDAY, NOVEMBER 30, 2009
[Lead] The Fun Theory: How to Change Behavior
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
THE EFFECTIVE MARKETER | FRIDAY, JULY 23, 2010
[Lead] What Trigonometry Has to Do With Marketing?
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. had classes on those old typewriters and you had to press each key really hard.
THE EFFECTIVE MARKETER | TUESDAY, FEBRUARY 22, 2011
[Lead] WordPress Plugins for Marketers
To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. WordPress Plugins for Marketers (click to zoom) Note: Only WordPress.org (the free, host-it-yourself version of WordPress) allows for plugins.
HUBSPOT | WEDNESDAY, OCTOBER 1, 2014
[Lead] A Bigger Marketing Budget May Be an SLA Away
For those unfamiliar with sales/marketing SLAs, they generally work like this: The marketing leader commits to generating a certain number of leads that meet a particular quality score, while the sales leader agrees to follow up with those leads in a pre-determined amount of time. Not me. But Marketing needs Sales to do things, too.
ANNUITAS | TUESDAY, MARCH 4, 2014
[Lead] The Rise of the Marketing Technologist – Part 1
Even more importantly, “…71% of these CEOs believe that while B2B Marketers are focused on the latest marketing technologies (such as marketing automation, lead management and CRM) supposedly to generate customer demand, they are still failing to deliver the level of incremental customer demand expected of them.”
MARKETING ACTION | FRIDAY, MARCH 28, 2014
[Lead] 3 Ways to Keep Departing Sales Reps from Stealing Your Clients
As you gain leads, they come into your marketing automation system where all their information is captured. The marketing team manages the leads, acting on them to gently move them further down the funnel, often using drip marketing programs for education and relationship building. As they interact with you (e.g. Image credit.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 13, 2012
[Lead] Sales Leadership: Climbing Mount Everest
While I was in Hong Kong leading a 2 day sales leadership workshop, I picked up a Chinese newspaper and in the business section there was a large article on this topic. Sales Leadership: Climbing Mount Everest. Climbing Mount Everest takes skills, plans, a strong team and luck. Immediately I knew it would be a good topic for the blog. Goals.
LEADERSHIP | FRIDAY, MARCH 28, 2014
[Lead] Interesting Infographics: 25 Tools To Boost Your Content Strategy
'I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. Curata – for brands and enterprises when they need to generate leads. As we have all heard before, successful digital marketing requires fresh and high quality content. Tools To Help Produce Content.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, DECEMBER 11, 2011
[Lead] How blogging changed a life
You never know where this journey will lead next. I was at a party the other night and was discussing some of my exciting current projects with a new friend. He asked me: “Five years ago, could you have ever imagined you would be where you are today?” ” He probably didn’t get the answer he was expecting. Blogging.
THE POINT | TUESDAY, FEBRUARY 8, 2011
[Lead] Report: B2B Blogging Trends in 2011
Specifically, smart B2B marketers will wake up to the fact that blogs can also be prime sources of a) search traffic, and b) net new sales leads. Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011.
HUBSPOT | MONDAY, MARCH 10, 2014
[Lead] How to Identify and Remedy Duplicate Content Issues on Your Website
For example, the following URLs could all lead to the same page: [link]. This can often lead to duplicate content issues. For example, the following URLs would lead to the same page. For example, the following URLs would lead to the same page. 'It''s easy to be fooled into thinking SEO is just about link building. link].
EMAGINE B2B BLOG | THURSDAY, FEBRUARY 20, 2014
[Lead] In Messaging, Words Matter
Remember this quote, “reason leads to conclusions, while emotion leads to action”. 'My brother heads up an advertising agency in New York. Yesterday he sent me the following message: “We just asked consumers about cheese on their pizza. Run that by me again? Or do you think there was something more at play? Choose your words carefully.
MARKETING ACTION | FRIDAY, OCTOBER 17, 2014
[Lead] The High-Payoff Referral Question No One Ever Asks — But Should
Top performers do this all the time, and some reach the rarefied air where 80% of their business comes from high-potential referred leads. That will not only turn up good leads, but also acknowledge your customer’s own influence. And there’s plenty of hard research to support that. For example, there are approximately 2.4
SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 30, 2012
[Lead] 5 Ways To Maintain Your Clients
After I met with the Sales Director, I asked other colleagues what they thought were the key reasons leading to our success with client retention. I was chatting with a Sales Director at our company this morning who asked an interesting question: How do you explain the increase in our client retention rates recently?
SAVVY B2B MARKETING | THURSDAY, JANUARY 19, 2012
[Lead] Make the Short List by Connecting with Content
About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area. Goals and measurement. Budgets and production. Challenges.
MARKETRI | WEDNESDAY, AUGUST 8, 2012
[Lead] Show Me the Money: Proving ROI for Social Media
That is, measuring how many leads come to your business through social media and how many of those leads are converted into actual business. The best way to think about a company’s social media exposure is that it represents your entire pool of potential leads from social media. ” We all know the scene.
THE ROI GUY | SUNDAY, MARCH 24, 2013
[Lead] Are White Papers Dead?
For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.
SMASHMOUTH MARKETING | MONDAY, DECEMBER 15, 2008
[Lead] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
Knowing a good thing when we saw it, Green Leads decided to tune the CAS system and do one better. If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. Need I say more?
SMASHMOUTH MARKETING | SUNDAY, DECEMBER 7, 2008
[Lead] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
Knowing a good thing when we saw it, Green Leads decided to tune the CAS system and do one better. If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. Need I say more?
MARKETING ACTION | FRIDAY, JULY 5, 2013
[Lead] Is Marketing the New Sales? Webinar Tuesday July 9
Inbound leads were mostly tossed over the wall to sales, who mostly ignored them because they didn’t know where the lead came from or how “hot” that lead was to buy. Industry expert and Director of Demand Gen at Act-On Software, Janelle Johnson, will lead this timely discussion on Tuesday, July 9. That was then.
HUBSPOT | THURSDAY, DECEMBER 4, 2014
[Lead] How to Create PowerPoint Presentations That Don’t Put People to Sleep [Free Templates]
Whether we’re making a SlideShare presentation for lead generation or an overview deck of our team’s performance to share at the next all-hands meeting, a valuable visual experience is what keeps our audience interested. Boring slides can turn even the most intriguing pitch, data, or keynote into a snoozefest. Ditch the boring 90s templates.
SAVVY B2B MARKETING | TUESDAY, AUGUST 28, 2012
[Lead] Savvy Toolkit - GetListed.org
We're advocates for search engine optimization best practices that will lead to sustained, long-term search engine rankings for small businesses I was recently doing research for a client and ran across GetListed.org. It is one of those cool little tools that saved me so much time and energy I knew I had to share it with you. Million U.S.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 5, 2012
[Lead] Did You Make A Resolution That Will Help Your Inside Sales Success?
As a BDR, a constant in having success this year is passing great leads. Mark Hunter, Sales Speaker and Motivator claims that “top-performing salespeople know the secret to getting better prospecting leads is by approaching each day with the attitude that they’re going to be successful.” Ahhh Resolutions.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JUNE 11, 2010
[Lead] Weekly Teleprospecting Recap
Instead of worrying about the volume number for lead generation, start focusing on showing pipeline transitions, sales accepted leads and closed deals. That's what leads to marketing accountability.". Nurture the 70% of the leads you produce that would normally go to waste. Great blogs this week! Monday June 7th.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JUNE 10, 2010
[Lead] 4 Tips for Sale Reps to Get Better Results from Inside Sales Teams
Occasionally, when we follow up on our passed leads, the feedback is that they never occurred. Working directly with the Sales reps has been the most helpful tool in enhancing my performance levels, and thus the amount of leads I commit to client pipeline. How can we avoid this huge waste of time? Calendar invitations can be gold.
SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 11, 2010
[Lead] How to Deal with Slacker Sales Reps and Optimize Sales Prospecting
Another suggestion would be to make all the fields you need to track required when they are entering lead notes into your system. 2) Team Meetings: Marketing, Sales & the Teleprospecting teams need to meet regularly (ideally once a week) to review all leads passed to the outside sales team. So where can we take it from here?
SALES PROSPECTING PERSPECTIVES | TUESDAY, JANUARY 26, 2010
[Lead] Signs of a Burned Out Teleprospector
Has the quality of their leads diminished? Lead quality is what builds a sales team's pipeline and results in closed business. Tie compensation into the feedback you receive on the leads your team sends over, and this should help to keep quality consistent. No shows generally tie back to lead quality.
WEBBIQUITY | MONDAY, JUNE 24, 2013
[Lead] Book Review: Content Rules
One of our clients was generating, on average, 10% of all leads via referral traffic from their blog within one year of launching it.). 'The phrase “content marketing” may well disappear at some point in the not-too-distant future. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.
MODERN B2B MARKETING | TUESDAY, AUGUST 19, 2014
[Lead] 3 Ways to Justify Your Event Spend
According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best.
HUBSPOT | TUESDAY, MARCH 20, 2012
[Lead] 13 Brands Using LinkedIn Company Page Features the Right Way
We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. You want to leverage LinkedIn's lead gen potential for your business as much as possible, right?
PHOENIX RISING | SUNDAY, AUGUST 16, 2009
[Lead] The Company You Keep
One of my clients was viewed by their industry as the leading integrator of the toughest solutions. Remember when your folks told you to choose your friends wisely? They were trying to protect you, but they also knew that you'd be judged based on your friends. That's why all these sayings apply to business and life!
HUBSPOT | MONDAY, AUGUST 22, 2011
[Lead] The 5 Elements of Exceptional Business Content
Marketers' goals for creating content can include brand awareness, lead generation , thought leadership, and search engine optimization. The other thing for which your content should be optimized is lead generation mainly because, when optimized effectively, your content can be such a great source of leads for your business.
INBLURBS | THURSDAY, NOVEMBER 3, 2011
[Lead] Social Media can be thread to your reputation
Free report: Get found and get leads the smart way. Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers.
ILLUMINATING THE FUTURE | THURSDAY, JANUARY 21, 2010
[Lead] What Jack Bauer Can Teach Us
They can provide them not only with qualified (or “sales-ready”) leads but vital intelligence about a prospect that can dramatically enhance sales conversations and interactions. Marketers are not only charged with providing better leads, they are expected to provision the field sales team with better intelligence. Jack is back.
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 6, 2013
[Lead] How to Find Great Blogs for Better Business Blogging
In turn, this creates good blogger relations which can lead to reciprocal projects and posts. 'Writing quality content is key for your business blog. Never stop focusing on better business blogging. But what about reading great blogs yourself? Why do you need to find great blogs to follow? It’s not only for inspiration. and PostPost.
GREAT B2B MARKETING | TUESDAY, AUGUST 14, 2012
[Lead] Applying the Olympic Model to Marketing and Sales Alignment
The marketing department builds awareness and generates inquiries, then hands off qualified leads to the sales department who applies their magic to convert these leads into customers. The way Blanchard sees it, the big problem is that people use a hot topic (e.g. swimmers. Also, everyone on your team gets the same medal.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 3, 2012
[Lead] Be Prepared And Make The Most Out Of Your 30 Minutes!
My Director, Matt Fitts , does a really good job of leading a structured call that touches upon each of these points. On our call, we were able to reschedule opportunities, get a sense of where the new leads were in the client’s pipeline, and come up with some new target organizations. Trust me, you’ll surprise yourself
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 15, 2011
[Lead] Tips On Commanding Respect While Teleprospecting Tough Prospects
Here is simple example of a way to turn a conversation around that isn’t getting off to a great start: Marketing Executive : “We’re already generating more than enough leads for our sales team.” How are you making sure the best quality leads are landing in front of your sales team?”
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 25, 2011
[Lead] How To Avoid FrankenMarketing!
Adding an automated marketing tool will not increase your revenue if there is no one to fully follow up on the leads it produces. Hiring an outsourced lead generation firm is a waste if there is no process to pass the leads to sales and track their rate of forecast. My wife is constantly planning. call this Franken-marketing.
SAVVY B2B MARKETING | FRIDAY, MARCH 18, 2011
[Lead] Savvy Week in Review - March 18
One to file in your "at least I have never done that file" Lead Generation is NOT IT by @ardath421. Ardath Albee shares her thoughts on why B2B marketers are missing the boat by ignoring lead nurturing. B2B Social Media Lead Generation Explained by Eric Schwartzman via @briansolis. Happy spring equinox!
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 11, 2014
[Lead] How To Create B2B Website Content That Sells
converts prospects into leads. According to HubSpot , companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don''t blog. 'In the political world, there is an axiom that "money is the mother''s milk of politics." It''s what drives visitors to your site and. Those days are over.
VOICE-BASED MARKETING | MONDAY, NOVEMBER 24, 2014
[Lead] As Mobile Conversions Continue to Climb, Ensure You’re on Track to Optimize the Right Channels and Devices
Conversion Rate: Search again leads in conversion rates, but desktop has much higher conversion rates than on mobile. Cost-Per-Click (CPC): Similar to conversions, desktop leads the pack in CPC, and CPCs in general are much higher for search. 'Looks like it’s time to get some new hiking boots because mobile is climbing yet again!
WINDMILL NETWORKING | WEDNESDAY, JUNE 20, 2012
[Lead] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
The below interview is with one such individual, Abhishek Mittal ( @mumblr on Twitter ), who is a B2B business development executive with the thought-leading global professional services company Towers Watson. My active presence on social media channels has also helped my get new leads and business. have got this question many times.
NUSPARK | SUNDAY, APRIL 27, 2014
[Lead] Types of Website and Landing Page Conversions you can Track with Google Adwords
Related Posts: An Overview of Google Analytics Goals & Conversion… A Social Media Measurement Dashboard; One Approach Two Google Adwords features worth testing for lead… Buying Online Display; Click-through Rate & Conversion… Custom Reports: Measuring Lead Generation Conversions with… Advertising Conversion Tactic
HUBSPOT | FRIDAY, OCTOBER 14, 2011
[Lead] 5 Creative Ways to Recycle Content
Here are 5 great ways you can recycle your content and get more traffic and leads for your content creation efforts. This will save you the time of creating a blog post or ebook from scratch while still affording you the benefits of a new article or lead gen offer. E-C-Y-C-L-E. Recycle content , that is. Hurting for blog content?
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Lead] The Tell-Tale Signs It's Time to Hire a Marketing Agency
The challenge is that when you’re an inbound marketing team of one (or even just a handful of people), you also become copywriter, designer, strategist, accountant, sales lead, editor, SEO specialist. Sales leads are given prime attention, between the hours of 11:30 p.m. the list could go on for paragraphs. Awful visual, right?
DIANNA HUFF - B2B MARCOM | TUESDAY, MARCH 27, 2012
[Lead] Honor Your Creative Self: Instill Some Quiet in Your Work Life
Group think doesn’t lead to innovation, new ways of looking at things or creative problem solving , a topic Cain discusses at length in her book. Tweet When I asked for my newsletter subscribers for feedback in December regarding challenges they faced, a vast majority said, “I’m overwhelmed!” The result? also got lucky.
HUBSPOT | MONDAY, OCTOBER 29, 2012
[Lead] Internet Outage Crash Your Website? The Marketer's Response Plan
Ecommerce sites can't make sales; lead generation sites stop getting leads; and ad driven sites stop getting visitors. Leads are important, sure, but you shouldn't forget your current customers. But if you can keep your community, your leads, and you customers happy, it will reduce the impact of those outages on your business.
SALES INTELLIGENCE VIEW | THURSDAY, MARCH 24, 2011
[Lead] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
Foundation Capital the investor behind great companies like Netflix , Chegg , Financial Engines , Rearden Commerce , MobileIron , Coverity , and SimplyHired is leading this latest round of Series C funding. Our technology helps sales teams be more productive, successful, and increases company’s top-line revenue by at least ten percent.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 10, 2013
[Lead] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
Make time for the important discussions- alignment isn’t just about lead handoff. 'by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator — without whom we wouldn’t have customers to serve and enable.
KOMARKETING ASSOCIATES | WEDNESDAY, FEBRUARY 29, 2012
[Lead] 44+ Mobile Marketing Statistics for the B2B Internet Marketer
This trend is also happening across the third party platforms that drive traffic and leads to the organization. The content marketing assets B2B marketers are using to acquire leads are being accessed at an increasing rate through mobile browsers and sites with greater mobile accessibility. Still not sold on these development? and U.K.
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 30, 2014
[Lead] 4 Ways to Manage Change Management For Successful Demand Generation
As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand? 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary.
SAZBEAN | THURSDAY, NOVEMBER 14, 2013
[Lead] Give Your Marketing a Chance
Your key performance indicators (KPIs) are direct measures of success (leads generated, conversions, etc.), 'Crowd down Stockton street (Photo credit: niallkennedy) When you market your business, do you give your tactics enough of a chance to actually succeed? Invest Appropriately Marketing isn’t free. Be Patient Nothing is instant.
CONNECT THE DOCS | MONDAY, JUNE 4, 2012
[Lead] 42 Rules For Your New Leadership Role: Interesting insights
If that’s the case, rush to the scene of the inferno, grab a hose, do your best to find qualified firefighters, and get back to your real job of leading your group to results. This book is a perfect manual for those who are recently been offered or promoted to a top position. Topics covered in this book are 1. Normal. personal. 10.2625.
SAZBEAN | WEDNESDAY, FEBRUARY 2, 2011
[Lead] How Your Products Influence Your Brand
Communications with customers throughout the sales process (including post sales and customer service) is vital for meeting and molding expectations and can lead to much better products (and brand perception) in the future. Other than advertising and marketing, products and services are how people experience your brand. Thoughts?
SAZBEAN | WEDNESDAY, JULY 28, 2010
[Lead] Old Spice Viral Campaign Increases Sales
While the Old Spice ad campaign, “The Man Your Man Could Smell Like, was amusing to watch, marketers were interested in whether it could lead to increased sales. According to The Nielson Co. Recent sales figures from SymphonyIRI also show a lift for Old Spice Body Wash products. He added that Old Spice is now the No.
B2B MEMES | MONDAY, JUNE 21, 2010
[Lead] The Coming Content Marketing-Publishing Continuum
The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”. Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines.
HUBSPOT | MONDAY, JUNE 27, 2011
[Lead] Why Internet Marketers Must Always Be Testing
Bryan: Anybody who wants more leads, sales, subscribers or fans from their website. New Research: Lead Generation Lessons From 4,000 Businesses. Discover how social media, blogging, and website content correlate with traffic and leads. Download the free ebook to learn B2B and B2C lead generations lessons from 4,000 businesses.
WEBBIQUITY | WEDNESDAY, JULY 18, 2012
[Lead] What Could Kill Google and Facebook
Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear. Twice. Facebook. Google.
E-QUIP | THURSDAY, FEBRUARY 20, 2014
[Lead] How Leaders Undermine Their Own Initiatives
But in my experience, one reason stands out: Leaders failed to lead. This means that you need to assemble a team with enough authority, influence, and expertise to lead the change process. The potential downside of having a strong team is the temptation to step back from actively leading the effort. That''s no real surprise.
B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 23, 2014
[Lead] Your Customers Want to Talk to You
The last time I looked, the cost for a decent B2B lead in Canada was well over $20, and even more for an enterprise lead. 'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek.
SOCIAL MEDIA B2B | TUESDAY, JANUARY 31, 2012
[Lead] Social Media Supports Changing B2B Buying Landscape
This is defined from first lead inquiry to purchase. You need to work harder to discover new leads and work harder to retain customers. B2B marketers understand that they are operating in a different environment for a variety of reasons. The first shows the change in average deal size from 2010 to 2011.
MARKETING ACTION | TUESDAY, OCTOBER 7, 2014
[Lead] Buyer Persona Basics
If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Check it out ! .
BLUE FOCUS MARKETING | THURSDAY, JANUARY 30, 2014
[Lead] Join Wharton’s 4th Annual Super Bowl Tweet Meet Sun, Feb 2 #WhartonFoA #SuperBowl #Seahawks #Broncos #SB48
'The 4th Annual Wharton FoA Super Bowl Tweet Meet will shortly be underway leading up to the day of the big game on Sunday, February 2. Join in the fun and tweet your reactions to the ads with the #whartonfoa hashtag. Reposted from Wharton University of Pennsylvania – The Wharton Future of Advertising Program. Advertising & Mktg.
SYNECORE | TUESDAY, JULY 23, 2013
[Lead] How to Run Your Social Media Marketing Like a Newsroom
SyneCore has a rather modest following on Instagram, but our use of the prolific, in my humble opinion, hashtag, #RoyalBaby, lead a NYT reporter to snatch it up for a story. 'Some may call it silly. Some may call it a waste of time. But, you just can’t argue with the power of social media. Prepare the royal bottle service! Let’s do it.
VOICE-BASED MARKETING | THURSDAY, OCTOBER 2, 2014
[Lead] 4 Reasons to Focus on Location-Based Marketing
Not focusing on location-based marketing may lead your business down the same path. Relevance is becoming a requirement and leads to people expecting it at all times. Increasing mobile audiences leads to more mobile advertising inventory as well as innovative opportunities to engage customers. Call Routing Call Tracking
CONTENT MARKETING FOR BI | WEDNESDAY, APRIL 20, 2011
[Lead] How to Bake a White Paper from Scratch: Part Four – The Consumption
For a fee, they will host your white paper on their site, get the word out to their larger community, provide optimized search methods so that your paper will more likely be found, and collect leads from prospects that download. So there you have it—a nicely-written, neatly-formatted, white paper. We need to do more. Tweet about it.
REPUTATION TO REVENUE | FRIDAY, AUGUST 28, 2009
[Lead] Aren't we past random acts of "selling"?
How is this random calling to "qualify" a "lead" based on white paper download a month or two earlier worth anything? Sigh -- another random call this morning from a telemarketer on behalf of a large tech company: Caller: "Hi, this is [name] from [company name] on behalf of [tech company]. noticed you downloaded some research.
B2B INTERNET MARKETING STRATEGIES | SUNDAY, MAY 18, 2014
[Lead] Marketing Engines vs. Marketing Campaigns
Or you might implement marketing automation, lead nurturing and scoring, drip campaigns, accelerator queues, and so on–all marketing engines that, once running, could almost be left to themselves without a sudden drop in the benefits they yield. 'Marketing campaigns are giving way to marketing engines. SaaS Marketing
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 5, 2013
[Lead] From the Diary of an Eloquan: How Eloqua University Reminds Me of High School
could host a party and get a whole bunch of leads. We could filter some of those leads out before they went through to sales. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Ian Hutchinson , a Vidyard Video Marketing Specialist who helps modern marketers drive revenue with video.
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 3, 2011
[Lead] 10 Tweetable Twitter Tips for B2B Marketers
Tweet offers and links to your landing pages to generate leads. Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies. Use industry keywords in your Twitter bio.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Lead] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
Using buyer personas, performance of other content and your SEO keywords, you can build a blog calendar for the first quarter of 2015, along with 1-2 lead generation content topics to generate more leads. Did you lose qualified leads via unsubscribes over the last year? Does your website automatically send leads into your CRM?
GREAT B2B MARKETING | THURSDAY, NOVEMBER 21, 2013
[Lead] The Criteria of an Effective B2B Marketing Offer
By contrast, a hard B2B offer requires much more from the prospect, for example, a credit card payment for a direct sale or filling out a multi-question web form for a two-step lead generation campaign. Typically, soft offers will produce many more responses, but the average lead quality will be lower. part of the marketing equation.
SYNECORE | THURSDAY, JUNE 20, 2013
[Lead] Your 5 Step Approach to Business Blogging
'You’ve heard it before: in order to generate leads online, your business needs to blog. Then, watch as your leads increase (and then keep writing). So, that''s got you convinced? Awesome. Next step: you need to start. Settle those nerves, folks; I’ve got five steps to help you jump start your business blogging strategy. state? score.
SALES PROSPECTING PERSPECTIVES | THURSDAY, APRIL 26, 2012
[Lead] Cold Calling Sucks, So Have Some Fun With It!
You’ll have some more conversations, which will lead to a couple more leads and possibly 1-2 more deals. People that haven’t done it have no idea. Unless you have sat at a phone all day and pounded out dial after dial taking beatings all day long, you do not know how mentally taxing it can be to cold call.
SALES PROSPECTING PERSPECTIVES | MONDAY, MAY 16, 2011
[Lead] Are You Calling A List Or Finding Opportunities?
While it’s easy to pass along marketing generated leads to inside reps and put a script in front of them , this is not the best use of your time or theirs. A targeted list is a great starting point - I can’t emphasize starting point enough. Talented reps with the right prospecting skills will slam dunk a successful campaign.
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 15, 2010
[Lead] New Hire Training For Inside Sales – Week 1 & Beyond
Make sure they are setting up follow up tasks, selecting proper lead statuses, and logging activity correctly. An example of this would be to run an activity report that shows prospects in certain lead statuses that don’t have a follow up task associated with them. take the following steps to accomplish this: 1.
SALES PROSPECTING PERSPECTIVES | MONDAY, SEPTEMBER 20, 2010
[Lead] How To Conquer The Fear Of Asking The Dreaded Budget Question
” You will find the most success by asking lead in questions like “When purchasing a technology, what is the budget process at your organization usually like?” Inquiring about budget can be one of the most difficult subjects when it comes to qualifying a prospect.
SALES PROSPECTING PERSPECTIVES | THURSDAY, AUGUST 26, 2010
[Lead] 3 Ways To Shorten Sales Cycle
When I talk to them their love of the product often leads to long discussions on features and functionality. If you are trying to shorten your sales cycle you do not want a ton of unqualified leads coming your way. Sales cycles are longer right now. 1) Sell based on value. good sales person loves the product that they sell.
GREAT B2B MARKETING | WEDNESDAY, AUGUST 4, 2010
[Lead] The Upside of Marketing in a Down Economy by Christopher Ryan
One of the downsides to a good economy is that it can lead to laziness. We are all getting tired of talking about the poor economy. We want to quickly get back to the good times where jobs, prospects and customers were plentiful. When there are lots of buyers, companies develop poor marketing habits. Sales were down and moods turned sour.
ANNUITAS | THURSDAY, JUNE 26, 2014
[Lead] Seven Ways to Get The Most Out of Industry Events
'Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Also, don’t forget the reason you are there. Book them while you can.
HUBSPOT | FRIDAY, JUNE 3, 2011
[Lead] 5-Step Guide to Optimizing Landing Pages
The most effective way to boost lead generation is to improve the performance of your landing pages. It refers to the elements on your landing page that make it difficult for a visitor to convert into a lead. So, how do you do that? In fact, the folks at MECLABS came up with a formula to create top-performing landing pages.
HUBSPOT | TUESDAY, JULY 31, 2012
[Lead] Facebook Launching 9 More Targeting Options for Organic Updates
Face it -- having more targeting options can only lead to better marketing. Consider HubSpot's own research , in which we found that targeted and segmented lead nurturing emails generate an 8% click-through rate compared to general email sends, which generate just a 3% click-through rate. New Facebook Post Targeting Options. Gender.
BLOG MY CALLS | WEDNESDAY, DECEMBER 17, 2014
[Lead] Using Call Tracking to Demonstrate Marketing ROI [183 Words]
Lead and Account Attribution. The two types of marketers that should care about lead attribution are: Corporate Marketers. In order for marketers to effectively establish ROI, the ability to accurately attribute accounts and leads is imperative. Phone calls are a better lead source than web traffic and form fill-outs.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 13, 2011
[Lead] Content marketing is not enough — The fulfillment gap
Their content marketing effort had hooked me with precision — I was an “inbound lead and had already received a lot of good information from their website, newsletter and podcast that had turned me into a hot sales lead — and now I needed to make that personal call. Community Week Post by Natasha Gabriel.
HUBSPOT | MONDAY, MAY 24, 2010
[Lead] Data Shows: On Twitter, Women Are More Social
Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! In our database, women follow 2% more people than men do on average.
EMAGINE B2B BLOG | THURSDAY, AUGUST 29, 2013
[Lead] eMagine Launches New Websites
Varden Technologies is the leading Boston based enterprise software development and consulting firm focused on the financial services industry. 'eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. eMagine provided a full website redesign and logo update. Neostem.
VIDYARD | MONDAY, MARCH 3, 2014
[Lead] The Ultimate Sales Enablement Combo: Video and CRM
Sending the video out to our pre-conference leads along with a map to our booth, we had 12% of contacts watch the entire video all the way through. As it stands, you currently share content with contacts to remove roadblocks in the buying process and you know that leads respond especially well to video. Video’s impact on pipeline.
MODERN B2B MARKETING | THURSDAY, MAY 31, 2012
[Lead] Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World
That’s why, now more than ever, companies need strong leaders who can create alignment between sales and marketing to achieve the revenue growth that we all seek: more win-ready leads , more opportunities, and ultimately more closed deals. It’s the kind of moment that you know truly matters, and that you won’t soon forget.
VIEWPOINT | THURSDAY, APRIL 18, 2013
[Lead] Good Reads for B2B Sales - Selling at Every Level
successful integration will provide valuable data, enhance customer retention and help ensure that your sales team is responding to qualified leads in a timely manner. 'Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. Via Marketo B2B Marketing and Sales Blog.
VIEWPOINT | THURSDAY, OCTOBER 27, 2011
[Lead] The Top Ten Actions to take from the book: "Social Marketing to the Business Customer"
They go on to say that online interactions that morph into a sales pitch are likely to send all but the latest-stage leads running in the other direction. First, I like the format. The book is broken down into three sections: Tools, Technology, Tactics. This is a win-win-win situation. Dell wins because clients connect with Scott.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, SEPTEMBER 9, 2012
[Lead] Five ways the mobile revolution impacts your blog
Top navigation bar leading to other parts of my site. Every single day your blog is becoming less useful and relevant … and there is nothing you can do about it. The difference is pretty dramatic: Here are five implications of this shift: 1) Less blog engagement. 2) The end of calls to action. 3) Less traffic. 4) A crunch on creativity.