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  • GREAT B2B MARKETING  |  FRIDAY, MAY 31, 2013
    [Lead] B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different
    They may be familiar with the feature sets of leading vendors.  There is still some of this attitude, but more executives these days want to know more about the show metrics in terms of touches, leads, and qualified prospects, and less about what a great time their staff had. Here are a few observations. Trust me on this one.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 3, 2011
    [Lead] 10 Tweetable Twitter Tips for B2B Marketers
    Tweet offers and links to your landing pages to generate leads. Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies. Use industry keywords in your Twitter bio.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Lead] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Lead-capture or shopping-cart form:  The heart of the landing page, this is the form where visitors will enter their information and submit it to you in exchange for the offer. Your website is most likely your primary channel for generating new leads and customers. Introduction to Integrated Marketing: Lead Scoring. Not no more.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Lead] An Ode to Marketing Automation
    No lead left behind, opp size large or small. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. sprinkle of buy-in from the Boss. Just a dash of Jon’s Secret Sauce.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [Lead] 5 Reasons Why Deleting Your Blog Posts Is Stupid
    You'll miss out on valuable lead generation opportunities. Old content, or " evergreen content " as we like to call it at HubSpot, can be a valuable lead generation tool. In fact, HubSpot still generates leads today from blog posts we published three years ago. Steve Rubel is a pretty well known dude. Um.what? Here's why.
  • MARKETING ACTION  |  THURSDAY, JANUARY 3, 2013
    [Lead] Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
    SMBs are running behind large enterprises in adopting marketing automation to manage leads. Twice as many large companies as SMBs use marketing automation for lead management. The seven habits range from outreach strategies to budgeting priorities that cover the lead lifecycle and beyond, with an emphasis on customer lifetime value.
  • BLOG MY CALLS  |  MONDAY, MARCH 17, 2014
    [Lead] The 6 Most Common Questions About Conversation Analytics
    Thus, Conversation Analytics is easily able to determine if the caller was a good lead, if they are price sensitive, if they set an appointment, if they made a purchase, if they got agitated, and a host of other things. Here are some examples: - Agencies - We have some agencies that are extracting lead quality data from phone calls.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 27, 2012
    [Lead] Want to measure the ROI of some of your social business activities?
    Lead generation.) Good news: A sizeable piece of the Social Media ROI question seems to have just been answered by tech company called Ohtootay. Here’s what they offer: According to this story in TechCrunch, “the solution lets companies track their efforts on Facebook, Twitter, Pinterest and elsewhere. This is big. And it only gets bigger.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Lead] A Social Media Strategy for B2B Marketers
    If you implement any and all of these, I believe you will get traction (qualified leads) in as little as three months. Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare. Twitter. Facebook.
  • LEADER NETWORKS  |  WEDNESDAY, DECEMBER 8, 2010
    [Lead] Social Media Leadership: Will Readers Thank You or Ignore You?
    In a recent blog post , Bloom Group CEO Bob Buday writes: Good marketing generates many leads. Great marketing produces an abundance of leads – many more than a firm can handle at the time. This is stuff I never read, and I doubt you do either. Our efforts drive most of our clients to call us. That's the value of good marketing.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 15, 2011
    [Lead] Does My Hair Look Good in this Metric?
    Instead of saying – We didn’t hit our sales-accepted lead target this quarter, consider – Why didn’t we hit our sales-accepted lead target this quarter? (2) Context: Identify relevant metrics that help complete the story. by Jennifer Horton | Tweet this. Some hairstyles can make us look 10 years younger. Let’s face it. Less of?
  • CK'S B2B BLOG  |  SUNDAY, MAY 16, 2010
    [Lead] Want ROI From Today's Technologies, Marketers? Don't Just Show Up (participation), Step It Up (innovation).
    In developing an active community —spanning blogs, forums and video — around supply chain management expertise, Kinaxis has doubled its level of traffic and leads, and yielded double-digit growth in subscriptions of certain paid offerings, even in economically tight times. Naturally, I count myself among them. Check! Facebook group? Check!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 15, 2013
    [Lead] How to Handle Objections as Opportunities, not Roadblocks
    Even if the end result does not lead to a passed opportunity, you should still be able to gather valuable information that can help you with future opportunities and conversations. Sales Prospecting Perspectives is pleased to bring you a post from Tiffany Fenore , a Business Development Representative at AG Salesworks. It''s bad timing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Lead] What Makes Irresistibly Shareable Content
    by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter  @jhaynam. Make your content Practical and Personal.
  • HUBSPOT  |  MONDAY, MAY 30, 2011
    [Lead] Who Should You Outsource Social Media to? [Marketing Cast]
    The topic sparked a healthy discussion, leading to more than 20 thoughtful comments by our readers! This is the backbone of inbound marketing—creating valuable content to attract visitors to your site and to convert them into leads and customers. Some said that real industry experts should be the ones sharing content.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Lead] Carving the Perfect Email Subject Line
    Don’t Mislead for an Open:  You want to add a spark to a headline so that it creates curiosity and leads the recipient to open the email. Review and focus on the end goal: Look back at your emails or lead nurturing campaigns and see which subject lines got you the best conversions and click-throughs. by Madhu Gulati.
  • TOMORROW PEOPLE  |  FRIDAY, DECEMBER 9, 2011
    [Lead] Why Your Marketing Needs Inbound Marketing in 2012
    Is your marketing plan built around creating a consistent marketing message - that will consistently bring in new leads? Plenty of companies do marketing. But not many make a real return in investment on it. The fact is that carrying on with the same old way of doing things will only yield the same results. Understand buyer behaviour.
  • TOMORROW PEOPLE  |  MONDAY, DECEMBER 5, 2011
    [Lead] How to Improve Your Marketing in 31 Days
    More sales leads ? How to make your marketing more effective in 2012. How would you like to make your marketing more effective in 2012? More profile? Better ROI? Every business wants to make their marketing work harder for them. What areas are they failing to cover that you can address for your target market? Is it clear? convenience?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Lead] Announcing the Definitive Guide to Marketing Metrics and Analytics
    by Jon Miller 19,000 people have downloaded the Definitive Guide to Lead Nurturing.  And 11,000 downloaded the Definitive Guide to Lead Scoring. 11,000 people have downloaded the Definitive Guide to B2B Social Media. Get it today! We’ll be releasing the book with no registration required in four parts. And much, much more!
  • BLOG MY CALLS  |  TUESDAY, OCTOBER 29, 2013
    [Lead] Mining Gold from Calls: A Few Random Thoughts About Conversation Analytics
    It actually analyzes the words said on business phone calls to extract data like lead score, sales readiness, sales performance, and, most importantly, conversions. There are a couple of other call tracking companies that claim to offer lead scoring. We hate to break it to them, but that''s not lead scoring. Until now.
  • ANNUITAS  |  THURSDAY, MAY 7, 2015
    [Lead] What B2B Sales Does Not Get That B2B Marketing Does, or Do They?
    This approach is short-sighted and does nothing to collect the buyer insights that are necessary to drive better overall buyer engagement and deliver highly qualified leads to sales. A recent report by Richardson highlighted some of the biggest sales challenges of 2015. 59% stated “gaining appointments”. modern buying process.
  • BLOG MY CALLS  |  TUESDAY, APRIL 9, 2013
    [Lead] Sales and Marketing Aligment: 5 Things Every Sales Rep NEEDS to Know About Marketing
    None of this is bad inherently, but it does breed distrust and distaste for sales reps among the marketing ranks at most companies. 2) Marketers believe sales reps don''t value the leads they receive. For every 30 minutes that passes without a phone call from a sales rep, the chances that the lead purchases are cut in half.
  • FATHOM  |  MONDAY, JUNE 2, 2014
    [Lead] A Few Good Reasons Manufacturers Should Use PPC
    Here are just a few reasons to try one of the most powerful lead generation strategies available to advertisers. There are plenty of practical reasons why a manufacturer should use PPC, or pay-per-click marketing, as part of their overall online strategy.   organically.  The targeting capabilities of PPC are powerful and getting better. 
  • WINDMILL NETWORKING  |  MONDAY, JULY 6, 2015
    [Lead] Firing Employee Who Made Vulgar Posts Violated the Law
    After practicing at some of the nation's leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. Pier Sixty, LLC is a catering company in Manhattan, New York.  On October 25, 2011, Hernan Perez, an employee of […]. Author information.
  • THE B2B RESEARCH BLOG  |  MONDAY, OCTOBER 24, 2011
    [Lead] Financial benchmarks for B2B marketing agencies
    Have the UK’s leading B2B marketing agencies – 43 of them with combined billings of around £150 million – anonymously share key performance data.   Are you normal? . As a business I mean. . If you’re running a B2B marketing agency do you really know how your firm performs relative to competitors? Despair not though.  DNX (£4.04m).
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JULY 25, 2012
    [Lead] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. Just search for, “How to.” Then have this person answer a question on a weekly basis.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JULY 25, 2012
    [Lead] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. Just search for, “How to.” Then have this person answer a question on a weekly basis.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 26, 2013
    [Lead] Sales' Open Season: Desirable Skills You Want In Your New Hires
    Active listeners will always have the best information associated with their leads and that increases the chances their leads will turn into qualified, active sales opportunities in hopes of closing. What you really want to find out is, “Do they want THIS job” or “Do they just want A job”?
  • HUBSPOT  |  SUNDAY, DECEMBER 21, 2014
    [Lead] Out of Ideas? 8 Great Places to Find Inspiration on the Internet
    Guillebeau is known for leading the charge for people who wish to lead unconventional lives, which he discusses on his website, " The Art of Non-Conformity." This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Hey, we’ve all been there). 1) Reddit & Specialized SubReddits.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Lead] Marketing Automation's Unhappy Users: Trouble in Paradise?
    But the news on that front is mixed: a survey by one of the industry’s best analysts , Jim Lenskold, found 60% of marketing automation users reporting increases in the key value measures of lead quantity and quality. As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Lead] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    So a decent chunk of the people who visit your site convert to leads -- even better, 75% of people who become leads on your site end up converting to customers! Your problem isn’t converting visitors to leads, and it’s not converting to leads to customers. Got low site traffic? Think of it this way.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Lead] Transitioning to Inbound: A Recipe for Long-Term Success
    That initial phase is about planning, thinking, and starting the work required to get all the foundational elements in place so the program helps your business get found, get leads, and grow sales. How many convert into leads? This includes establishing goals for website traffic, lead generation, conversion rates, and close rates.
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 13, 2013
    [Lead] What eMagine Customer are Saying: Client Recommendations
    With their help, we have also seen an increase in our search engine traffic and lead generation and expanded efficiency in delivering information and services to our customers and prospects. Today we take a look at some client testimonials on our work with them: Lauren Maschio, Director of Marketing at VoltDelta. B2B Web Strategy
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    SW: Nudge is focused on the relationships in B2B – we help turn a lead with a good fit but no engagement into a lead with a good fit and engagement. Take a look at our Q&A and don’t forget to register for LeadLove Boston next week! Q: What is Nudge Software all about? How do you help your customers? Customers can easily walk away.
  • ONPATH  |  MONDAY, NOVEMBER 29, 2010
    [Lead] Why are some leaders more talented than others?
    Coyle argues that any kind of human ability, whether it's soccer, football, golf, playing the violin or leading a team in a corporation, develops when chains of nerve fibers repeatedly carry tiny electrical signals and memory patterns develop. Psychology Today - Published on November 2, 2010. By Ray B. Williams. Genetics ? Training ?
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] Planning for 2015: Stop Making Stuff to Make Stuff
    The dialogue needs to evolve from “I need content” to “here is the content I need, why, and what I’m going to do with it.”  If you need a tool to help plan some of that out, or some ideas for how best to address all the challenges facing you down as you go into 2015, register for a live webinar I’m leading on December 3 rd. It’s time, people.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 29, 2013
    [Lead] Stop Being Such a Negative Dufus
    They take the lead in repositioning a company, driving leads, and communicating with sales. They feel like they aren''t getting enough good leads. Eventually the negativity seeps into conversations with leads and customers. feel drained after I speak to him. Nothing is ever good enough. good product isn''t good enough.
  • HUBSPOT  |  MONDAY, JULY 16, 2012
    [Lead] Top Chef, Marketer Edition: Quickfire Solutions for Difficult Marketing Problems
    Leads and prospects are all on vacation, and you're stuck at your desk freaking out about hitting those monthly metrics. If you want to create some blog posts that are both super quick to write and super effective at getting massive amounts of traffic and leads, get ready to dig through some data -- data from your partner organizations!
  • ANNUITAS  |  TUESDAY, MARCH 31, 2015
    [Lead] Events Are Top Tactic for Marketers – Keep It That Way
    Give lead generation quotas for the day or set other expectations so the team knows exactly what they need to do to achieve success at the event. Why is it that over 3,000 marketers will flock to Vegas to attend this event? Why did Dreamforce have 135,000 people register for their event last year? It’s simple.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Lead] Content Marketing Manager Job Description
    Accountable for all content  marketing   initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. I’ve been asked a few times for a Content Marketing Manager Job Description. In the end it comes down to 3 core content marketing skills. You need to have experience: Creating content people actually want.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, DECEMBER 21, 2011
    [Lead] When the Price Isn’t Right
    Notice that instead of leading with the value of product features and focusing on known customer needs, the new approach leads with issue(s) costing customers money and telling them something they don’t already know about themselves. And as the title says, the focal point is price, price, price. Teach them something else that’s right.
  • WORKFACE  |  THURSDAY, DECEMBER 1, 2011
    [Lead] Conversion Rates: Interventions with Ghosts Visiting your Website
    In total, you generated 38 leads on 5,000 visitors, giving you a 0.76% capture rate. Here are just a few of the ways you're probably capturing website leads today: Asking the visitor to fill out "contact us" form fields. Higher rate of conversion to capture, lead, sale In the last month you had 5,000 visitors to your website.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Lead] Healthy Habits For Optimizing Your PPC Campaign
    You cannot have a scalable lead generation campaign without first having a targeted, tightly focused keyword list. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home. This three-step approach will help you optimize excessive keyword lists AND drop those 10 pesky pounds. Stay hydrated.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 14, 2009
    [Lead] The Medium is the Message: B2B Marketing, Social Media, and Conversation Context
    As today's marketing organizations consider how to engage in social media forums, not considering the context of the medium being used can lead to a significant change in the overall effect on the message being received. The medium in which a message is delivered has as much of an effect as the content delivered in that medium.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 4, 2012
    [Lead] What’s On Your Sales And Marketing Program Wish List For 2013?
    Matt Bertuzzi from The Bridge Group offers some great insight into this topic in his blog, Inside Sales Ratios: Lead Generation Reps to Field Reps. It’s December 3 rd and the most wonderful time of year has begun. The malls are packed, the trees are lit and holiday music is being played. Learn more about how to do this here.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Lead] Practical Advice From Rand Fishkin on 9 Common Marketing Problems
    Check ''em out to learn about the future of SEO, how to generate leads fast , and how to prove the ROI of content. Beyond that, he pointed to a MozTalk by Dr. Pete Meyers on Actionable Analytics. 4) The 3 Things You Should Do to Generate Leads in Your First Month. Pro Tip: Want to read Rand''s full answers on Inbound.org?
  • FOLLOW THE LEAD  |  TUESDAY, AUGUST 17, 2010
    [Lead] Sales-exec-as-publisher-model taking shape
    For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. 'The shift is not about b-to-b or b-to-c.' ' For Greg Verdino , it’s dangerous for b-to-b sales and marketing execs to be lulled into thinking that social media is predominately for consumer markets. Take IBM.
  • FOLLOW THE LEAD  |  TUESDAY, JULY 20, 2010
    [Lead] Slide in semiconductor sales a sign for other b-to-b reps?
    For related stories on b-to-b sales and marketing trends, please visit Follow the Lead on a regular basis. _. Guest Blog | Vincent M. Cramer. When I graduated from college, the number one movie was The Graduate , starring Dustin Hoffman as Ben Braddock. The industry had an innovative solution. Vincent M. Subscribe to RSS.
  • FOLLOW THE LEAD  |  TUESDAY, JUNE 1, 2010
    [Lead] Pre-production half the battle in creating meetings with C-level
    new facilities, legislation changes, third-quarter earnings) that create opportunities for lead generation. Guest Blog | Jill Konrath. Ever try to set up a meeting with a senior-level executive? To add insult to injury, savvy assistants zealously protect them from unnecessary interruptions. Leverage trigger events: Identify occurrences (e.g.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 22, 2012
    [Lead] Cold Calling Confessions Of A Shopaholic
    At the end of the day, both shopping and cold calling require research, preparation, and a course of action that will lead to best results, whether that be saving money on your shopping spree, or qualifying opportunities. For most, this can be a bit overwhelming, as you determine which sales fit your needs and priorities first.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 1, 2011
    [Lead] Picking Your Best Marketing Automation Vendor: One Size Won't Fit All
    But I also believe the new VEST can help to educate people about product differences, leading them to look more deeply than they would otherwise. All these observations lead back to the same central point: different vendors are good at different things and no one vendor is best at everything. Back to the education part. Ok then.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Lead] How to Prepare for Your Next Job Interview
    The areas the tool critiques are: blogging, social media, SEO, lead generation, and mobile. And if you’re an experienced writer, this is an opportunity to highlight your skills and say, “I have generated X number of page views for my company’s blog, which helped generate Y% of our leads.". How do they social media to drive leads?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 24, 2014
    [Lead] 7 Inside Sales Lessons Learned on The Football Field
    When you are struggling to pass leads and opportunities, think about what you are doing that isn’t working and try to correct it. 4. Sales Prospecting Perspectives is pleased to bring you a post from Mike Lipka , Inside Sales Representative at AG Salesworks, and Kenneth McKenna , Business Development Representative at AG Salesworks. Play big.
  • E-QUIP  |  TUESDAY, FEBRUARY 4, 2014
    [Lead] Is Advertising Worth It?
    Advertising serves two primary functions: (1) brand building and (2) lead generation. Because it generally produces very few leads (only 9% of marketers found it effective in generating leads in one survey ). Lead generation, of course, is much easier to measure than brand building. Have you seen tangible results?
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Lead] Choosing the Best Big Social Networks for Publishers
    Keep in mind that gaining highly qualified leads directly off Facebook is a little tougher, and the platform could be better to think of as a great way to fill the top of your funnel. It’s also a great way to take a Twitter lead you may have made and start creating a deeper relationship. Should you use Twitter or LinkedIn? All of them?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Lead] Is Content Curation an Easy Way for Content Marketers to Do More.
    Industrial Marketing Today -- Topsy.com Previous post: Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems Next post: Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. Resource
  • LEADERSHIP  |  FRIDAY, DECEMBER 20, 2013
    [Lead] Interesting Infographics: How B2B Marketers are Using Social Media
    In fact, 20% of B2B companies lack the tools for using social media to generate leads. 35% expect inbound leads to boost revenue. How are you using social media in your B2B lead generation campaigns? Although this is not a recent Infographic, I still found the takeaways for B2B marketers relevant for today and a good reminder.
  • E-QUIP  |  MONDAY, FEBRUARY 25, 2013
    [Lead] Client-Centered Project Management
    But failing to adequately define and plan the project often leads to problems here. One firm specializing in client feedback has found that clients generally grow less satisfied as the project design is completed and leading into construction. Of course, there are many exceptions. But in general, I think this is a fair assessment.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Lead] Are CMOs Poised To Take Over Technology Purchasing?
    Technology rarely works without hiccups, calculating the real cost of a technology is a CIO specialty, and signing a contract without the knowledge of proper SLAs could lead the company to a tech nightmare. Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Lead] 11 Mind-Blowing Mobile Marketing Infographics
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. The Size of the Mobile Market. 2. The Smartphone OS Market. 7.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 12, 2015
    [Lead] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
    Organizations understand that, to borrow an old axiom, you can lead a horse to water, but you can’t make it drink. So if we’re talking about adopting LMS systems and creating comprehensive social learning programs , who’s going to lead it? We are moving into a new phase of social business adoption. But it’s not just LinkedIn. Learning
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 21, 2012
    [Lead] How to Boost B2B Sales with Social Media
    Other links for Social Selling How to generate leads through social media Generate 10-15 leads a day with Gamification. As a driven, competitive sales professional, you are willing to do whatever it takes to increase your sales, network with potential clients, and extend your business’ reach in your industry. Sales 2.0
  • INBOUND SALES NETWORK  |  FRIDAY, JULY 13, 2012
    [Lead] Integrated Marketing: Reaping the Rewards of Compound Interest
    We have found that you get the maximum reward when you integrate your lead generation through multiple mediums. Digital Usually our first touch in any new lead generation program comes in the form of an email. By doing all of these touches through one platform or method can greatly hamper your lead generation efforts.
  • MARKETING ACTION  |  MONDAY, JANUARY 28, 2013
    [Lead] Building Content Marketing to Support the Buying Process
    If you want a proven, battle-tested methodology for producing sales-ready leads using content, then this is the webinar for you. Do it well, and you’ll achieve your goal of generating high-value, sales-ready leads. The way to reach them and influence those decisions without actual contact is through content marketing.
  • EB2BLEADS  |  MONDAY, AUGUST 1, 2011
    [Lead] Content Marketing Is All The Marketing Left
    Seth also added; “teaching your customers and giving your customers the resources to believe you is new marketing ” Leading business development specialist are using content marketing as a way to show buyer’s that they understand their world, better than any brochure, e-shot or “clever” marketing could ever do.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Lead] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Many marketers including me relied on manual capture and input of marketing sources and hours spent calculating cost per lead, conversion rates, return on investment (ROI) and analyzing the reports. It’s always been important to track and report marketing results. Now we have dashboards for just about every marketing software we use.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Lead] Make Your Content Marketing POP with Powerful Images
    by Judy Gombita (@jgombita) Related Stories Turning Your PR Team into Publishers with Social Media Simple Tweaks to Improve Social Media Lead Conversion Social Video in 2014. In my post You Should be in Pictures, I discussed the growing importance of visual imagery in content marketing.
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 9, 2010
    [Lead] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
    Some want to lead, some want to help, some want to share and some want to watch. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 20, 2013
    [Lead] Ghost Writers Needed: For Business Blogs Everywhere
    Not publishing frequent blog content means you lose leads for business, can you afford that?). Because: Not publishing frequently on a business blog costs you money in lost leads, by not getting found in search pages. Many professional business blogs need ghost writers. What about you and your blog? There are many who need work.).
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 28, 2011
    [Lead] The proof is in the pudding – The essential benchmarks for all B2B Marketer’s
    Leading us nicely on to how that budget is typically being allocated… Spread your cash wisely. Once your target audience has got sight of your campaign and responded in one way or the other, 4 in 10 of these leads on average will move from an initial enquiry to being ‘sales ready’. 22% of the budget goes on events. respectively.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 5, 2013
    [Lead] Good Reads for B2B Marketing - Modern Marketing from Stan Lee
    How Marketing Can Deliver Qualified Leads. Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The ever-present gap between marketing and sales continues for many businesses. Via CMO.com.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 5, 2013
    [Lead] 5 Tips On Managing CRM Data Costs
    On top of all that, what happens with old leads that were once valid but now the contact has changed jobs or left the organization? Maintaining accurate CRM data is a challenge for nearly all of the organizations we''ve partnered with over the years. Inevitably there is a percentage of data that is not worth calling at all.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 2, 2010
    [Lead] Are We Following the “New Best Practices” for B2B?
    Lead Tracking. With our new leads, we used an outbound email regimen and limited social media to further engage prospects with more content - linking them back to the website to access it. Leads were incorporated into the client's CRM system which is in sync with the campaign rollout. Customers no longer want to be sold.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 5, 2010
    [Lead] Have You Started a Company Blog? Maybe You Should.
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 53 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? Maybe You Should.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Lead] 5 Ways to Differentiate Your Marketing Content
    Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. It will lead to a very different year.
  • SALES LEAD INSIGHTS  |  TUESDAY, JULY 26, 2011
    [Lead] B2B telemarketing: An interview with Michael Brown
    When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that.
  • CHRIS KOCH  |  FRIDAY, JANUARY 21, 2011
    [Lead] Why you need to turn your customers into stalkers
    So we spend weeks leading up to the briefing arguing about what the numbers actually mean and what marketers should do. At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. It’s where we introduce some of the top findings from our annual budget survey of marketers. What do you think?
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Lead] 18 Growing B2B Content Marketing Trends to Share
    71% of B2B Marketers use content marketing for lead generation. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Photo Credit: Flickr.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 21, 2010
    [Lead] Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.
    The new marketers are not called “madmen” but “lead nurturers.” We lead prospects down the buying path through attraction, watching for buy signals. How will your company adapt to this change from push advertising to lead nurturing? Tweet. The Author's Madmen Avatar. Madmen Are Out. Nurturers Are In.
  • CONVERSIONATION  |  MONDAY, AUGUST 2, 2010
    [Lead] Five conversion marketing rules: conversion is constant quality improvement
    The conversion process, from lead to customer, from a coincidental site visitor to an email subscriber and from an anonymous Internet user to a brand advocate, is one of many steps and a few dozen, Click the title to read more
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 28, 2012
    [Lead] B2B Marketing expert Jeff Ogden on Intrepid Radio!
    Jeff and I had a fun and engaging discussion about the common mistakes organizations makes in B2B sales, lead generation , content marketing, HubSpotTV, and the strong marketing utility of publishing white papers and guest posting. Jeff Ogden. I had the pleasure of recording an interview with Todd Schnick of Intrepid Radio.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 30, 2014
    [Lead] Advice from a Social Pro: Building an Engaged Social Media Audience [VIDEO]
    In this episode of “Magic @ Ball of Social Media,” our video series in which experts answer small business social media questions, we sit down with Ted Rubin, a leading social marketing strategist, brand evangelist and keynote speaker. Rubin provides actionable tips about building an engaged social audience. All rights reserved.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 25, 2012
    [Lead] Pinterest: 3 Reasons To Take Note
    When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. Time Inc.’s
  • MARKETING ACTION  |  FRIDAY, JULY 5, 2013
    [Lead] Is Marketing the New Sales? Webinar Tuesday July 9
    Inbound leads were mostly tossed over the wall to sales, who mostly ignored them because they didn’t know where the lead came from or how “hot” that lead was to buy. Industry expert and Director of Demand Gen at Act-On Software, Janelle Johnson, will lead this timely discussion on Tuesday, July 9.  That was then.
  • LOOPFUSE  |  TUESDAY, FEBRUARY 7, 2012
    [Lead] 3 Tips for Lovers (of Marketing Automation)
    Design a lead flow that captures more complex user behavior than simply dripping them email. It really can go either way, you know. Either you come off looking like a hero, the greatest person in the world…or you come off looking like someone who just doesn’t really have a clue as to what’s really going on. forget. It takes time, baby.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 29, 2012
    [Lead] How Do You Share Content If You Don’t Have a Blog?
    Google+ - Great place to have conversations and ask leading questions, not to mention the benefits of search results. Doing a blog is a major commitment and lots of us haven’t pulled the trigger for just that reason. But I’m sure you’ve got good content to share, but how do you do it? LinkedIn – Post status updates.
  • BUYEROLOGY  |  TUESDAY, NOVEMBER 1, 2011
    [Lead] How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions
    Improving buyer intelligence in Buyer Perceived Risks (BPR)© can lead to being informed on important decisions related to: Pre-Sales Content : Providing knowledge and information that instills confidence in choice and reducing perceived risks. Image by IceSabre via Flickr. There is a given in all this.  Related articles.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2011
    [Lead] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    Once you know what investments are pushing leads through your sales and marketing funnel, you can start measuring the impact of your investments two or three quarters out. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Facebook.
  • THE ROI GUY  |  FRIDAY, DECEMBER 13, 2013
    [Lead] Two Thirds Adding More Sales Reps in 2014. Will This Deliver Revenue Growth?
    According to research by SiriusDecisions, the main barrier to achieving quota goals is not too few leads, lack of training, or product knowledge, but the inability for Sales Reps to communicate the value your solutions provide. But will the new additions result in revenue growth? The risks are high. So how can ramp up occur more quickly?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Lead] 4 Steps to Maximize Your Marketing Data
    Build a program to continually check outdated, inaccurate, and incomplete information on your accounts, leads, and contacts. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • CHRIS KOCH  |  FRIDAY, APRIL 9, 2010
    [Lead] How to establish a voice of authority in a blog
    Here are a few to consider: Lead a niche. A few weeks ago, I wrote a post about how to get others to blog. But it’s not enough just to support bloggers. For them to be successful, we need to help them establish their voices in a blog. The way that we establish trust and relationships with buyers is through authority. Stop reading. Be timely.
  • INBOUND SALES NETWORK  |  FRIDAY, MARCH 1, 2013
    [Lead] Is Social Selling The New Door Opener?
    By working in tandem, you can utilize organization efforts to your sales people generate more leads and build their own brand. Want to learn more about how to build a lead generation engine leverages the full power of social media? The Executives' Guide to Building a Lead Generation Engine. Where to begin? The Bottom Line.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Lead] How Typography Affects Your Internet Marketing
    Leading : Leading is the amount of space between separate lines of text. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. The reason: Garamond is a thin, light typeface that doesn’t require much ink.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Lead] Why Social Selling is Like Dating: How to Find a Relationship that Works
    Quit relying on your company to give you all your leads! Are you making sure you do your research on the leads you’re given before you call and try to get them to buy? This might sound a little crazy, but I think it’s true: Social selling is a lot like dating. Think about it. As salespeople, we need to remember this.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Lead] A report card on technology firms
    For companies looking to optimize each marketing campaign in b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go. From John Keenan, a response to some comments we received related to our earlier “What’s Wrong With Tech&# blog post. trailing-twelve-months (TTM) revenue.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Lead] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    Back then, and for the following few decades, the company got by on referrals and didn’t have to do much when it came to lead and demand generation. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. Things have changed. Well, smart ones don’t, at least. What are you waiting for? Pizza and payroll.
  • INBLURBS  |  THURSDAY, FEBRUARY 2, 2012
    [Lead] How Word-of-Mouse can Drive Revenue for your business
    Free report: Get found and get leads the smart way. The influence of user generated content on purchase decisions is increasingly growing. Especially the digital natives 18 to 34 account for this trend where products and services are recommended to friends, business partners and family. On the web you are what you publish, what are you?
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 2, 2013
    [Lead] Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
    Increase leads. So you’re creating content and are using both traditional as well as social media to get the word out. The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after? Her metrics support your content marketing goals. Build your brand.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Lead] Eight Ways to Rock at Your Job (or Get a Better One)
    However, being able to say that social media produces sales leads at x % lower cost than other sources and furthermore that these leads have a y % higher close rate will get C-level attention. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Be Social.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Lead] 13 Best Practices for Improving Organic Search Rankings on Google
    Track your visitors and leads. In order to optimize your SEO results, it’s important to measure the impact of your efforts on web site traffic and lead/sales generation. Marketing automation tools and call tracking tools can help you tie leads and sales back to SEO. Define a keyword list. Good content will win out. about.
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