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  • NUSPARK  |  MONDAY, NOVEMBER 19, 2012
    [Lead] The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.
    Like any lead generation program, it starts with the message. SEO isn’t easy, and as Google’s Panda and Penguin updates continue to evolve, the SEO art form has changed. . In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks.  Linkworthy Content.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead] Is Social Media Killing Brands?
    I''ve seen stats from the State of Inbound Marketing Report that prove that social media lead conversion rates are 13% higher than the average lead conversion rate. It''s the type of content that helps generate leads. 'This past week, I heard something that I hope to never hear again in my life. What the. was my first reaction.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 1, 2012
    [Lead] Money Talks, Does Your Marketing?
    Want to learn more about how to build a lead generation engine that understands how your customers buy and maps to it? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Lead] How to Do Great Marketing with (Almost) Zero Money
    In our case, we turned a popular blog article, 7 Keys to Successful Lead Nurturing into a very slick looking Cheat Sheet. Jeff is the president of Find New Customers , a demand generation consulting company with the theme “Lead Generation Made Simple” and the goal to transform the world of B2B marketing. Or watch this Slideshare: _.
  • MARKETING ACTION  |  MONDAY, DECEMBER 22, 2014
    [Lead] What’s the Word? New Additions to the Digital Marketing Glossary
    Check out this blog post from a member of the Act-On sales team to find out how to create a step-by-step approach to finding, engaging, and converting leads through social channels. Webinars have a lot in common with real-world events in that they can deliver a similar quality of leads, but at much lower cost per lead. in 2017.
  • ENGAGE  |  THURSDAY, JUNE 30, 2011
    [Lead] The Only 5 Content Marketing Metrics that Matter
    Did our content start someone on a path that lead them to eventually make a purchase? “W hat gets measured gets done.” This adage steers every hand writing a to-do list in every profession. In other words, we prioritize our daily lives based on what we’ll ultimately be measured on by our boss, our client, or ourselves. Great.
  • HUBSPOT  |  TUESDAY, OCTOBER 19, 2010
    [Lead] Breaking Down the Inbound Marketing Mix
    You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Encourage your visitors to take the next step, and turn your website into a lead generation machine with compelling offers ! Helpful Link: Want More Leads? Spend 40% on Blogging / Content Creation.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Lead] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    Over the years, Ifbyphone’s unique innovations in call tracking and voice-based marketing automation – including recent additions of new geo-location and keyword spotting technologies – have distinguished us as the leading platform for enterprises and agencies wishing to optimize ROI and revenue from phone calls.
  • ANNUITAS  |  THURSDAY, DECEMBER 4, 2014
    [Lead] The #FAIL with Automation
    In most cases, I am a sponsor of an event, so no, I am not interested in your demand generation or lead generation services (that is part of what my organization offers) and often I am a partner of yours (we are listed on your website, not a prospect) so please, don’t try to sell me. However, there is a downside to automation….
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Lead] The Only B2B Content Marketing Battle Map You Need
    That’s where content tactics like ebooks, guides and lists can help you get found online and capture the lead. Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available. Or, companies jump into specific content marketing tactics without much planning.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Lead] Personalizing With Purpose
    Disjointed marketing and sales practices are leading to frustrated and disgruntled customers when they are forced to rehash the same details whenever they switch between channels. Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. billion.
  • CONNECT THE DOCS  |  TUESDAY, DECEMBER 8, 2009
    [Lead] ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
    Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This translates into greater leads, and a better opportunity to turn a potential customer into an actual customer.
  • ENGAGE  |  THURSDAY, DECEMBER 5, 2013
    [Lead] 42 Content Marketers to Follow on Twitter
    leading source for news, insight and community for marketers, media and agencies. 'One of the best ways to learn more about content marketing is to engage with thought leaders on Twitter. This list is far from complete, but it''s a great start for anyone interested in content marketing, social media and web journalism. Who did we miss?
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Lead] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    So if you added a UTM code to track specific clicks or leads generated from your LinkedIn posts and uploaded those URLs directly to LinkedIn. On LinkedIn, a highly popular post can be bucketed under certain trends or lead to distribution in LinkedIn Today email sends. 24 Best Practices for Successful Social Media Posts. and 3 p.m.
  • ANNUITAS  |  TUESDAY, JANUARY 13, 2015
    [Lead] Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015
    Buyer personas drive your content plan as well as the tactics you choose to engage them and an understanding at what point they become a Marketing Qualified Lead (MQL) and are ready to speak with sales. 'In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. Aligning to the buyer.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Lead] An Ode to Marketing Automation
    No lead left behind, opp size large or small. 'Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. sprinkle of buy-in from the Boss. Start slow, think big, iterate.
  • ENGAGE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Lead] A Marketer without Data is Like a Cab Driver without GPS
    When marketers do access the wisdom of the crowd, we tend to rely on case studies and best practices of others that lead to taking already well-traveled routes. Convention leads you to crowded streets. It takes time and leads to the feeling that the more you learn, the more you realize you don''t know. Any preferred route?”.
  • HUBSPOT  |  FRIDAY, MAY 9, 2014
    [Lead] How to Think of Good Ideas [SlideShare]
    If you try to do both at the same time, it can lead to writer''s block.". 'No matter how long you''ve been creating content, you can get stuck. Writer''s block, they call it. But to you, it''s something much more frustrating than a "block." and makes it really hard to do your job, too. The solution to this all? Tweetable Takeaways.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 20, 2012
    [Lead] 8 More Compelling Infographics About Content Marketing
    Pardot assembled a collection of landing page-specific posts and other resources into a comprehensive infographic to help you create a landing page that will take your lead generation to the next level. There are many content marketing related infographics available to aid the understanding of its importance for today’s marketer.
  • HUBSPOT  |  FRIDAY, DECEMBER 7, 2012
    [Lead] The Dangers of Marketing Metrics Dependency
    But an over-emphasis on metrics can actually lead to the opposite. Heed our warning: Bad data can lead to bad decisions. Unfortunately, this leads to an unhealthy reliance on these so-called proxy metrics. You know what they say about too much of a good thing, right? not good. But drinking a gallon all at once? Not so much.
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Lead] The Challenger Approach to Opportunity Management
    Instead of shaping demand through insight, these sellers gravitate to customers with pre-defined needs – a siren song leading to many RFPs and low win rates. 'It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? or, “How do I embed this in my CRM?”. Wrong.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. 'A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.” 
  • B2B MEMES  |  MONDAY, SEPTEMBER 19, 2011
    [Lead] E-Books: The Next Front for Journalists in Transition
    Will it make them a lot of money or lead to a more traditional book contract? Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. The next front is something quite different: e-books. Probably not.
  • SAZBEAN  |  MONDAY, JANUARY 3, 2011
    [Lead] 7 Social Media Resolutions to Improve Customer Engagement
    Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI). Being on social media is nothing new. lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers?
  • ENGAGE  |  TUESDAY, JUNE 19, 2012
    [Lead] 7 Tips for Creating Amazing Videos
    Kate Ottenberg , director of video services and media relations, Michael Wolcott , lead producer, and Andrew Hanelly , director of digital strategy, discussed five different video genres, and showed short clips from each of the genres to illustrate their points and inspire the audience. Check it out: Genre: Inspirational montage.
  • LEDGER BENNETT  |  SUNDAY, MAY 12, 2013
    [Lead] Sirius Decisions Summit summed up in tweets
    Dell reports a 1 day delay in sales response has a 10pt reduction in lead conversion. Not every lead is an opportunity handed on a plate; there''s works that needs to be done. Lead scoring should be simple for end-user (sales); keep complex. Content Marketing. Let''s start with the hot topic of 2013, Content Marketing. Meryl K.
  • ENGAGE  |  THURSDAY, MARCH 14, 2013
    [Lead] 4 Ways Bloggers Can Keep Their Content Fresh
    Surprises are gifts that tend to lead to more good ideas, so embrace the other sides of your nature in order to make your content discover them in a natural way. More information leads to more nuanced views and helps your audience develop opinions of their own rather than just accepting yours. Be human. Don’t be boring. Bottom line?
  • HUBSPOT  |  FRIDAY, APRIL 29, 2011
    [Lead] How to Cultivate an Inbound Marketing Mindset
    Calculate how much traffic and leads you need to achieve your revenue goal. If you’re going to approach inbound marketing from a business mindset, you’ve got to start with a revenue goal and know how it ties into key performance metrics like traffic, leads and sales. And that means getting into an inbound marketing mindset.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 6, 2012
    [Lead] How to turn blog readers into brand advocates
    Approachability may not scale, but it doesn’t have to since it leads to raving fans.  In the book Click  Ori Braffman analyzes the factors that lead to instant connections between people. By  Srinivas  Rao, Contributing {grow} Columnist. You just have to keep an eye out for them. Fortunately there some key indicators. Approachability.
  • WEBBIQUITY  |  MONDAY, JANUARY 27, 2014
    [Lead] 28 (of the) Best Business Blogging Guides and Tips of 2013
    'Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Lead] Stop Wasting Time With Social Media
    lot of people are surprised that their thousands of followers on Twitter aren’t converting into leads, but I’m not. Aside from starting a company, I read the Inbound Marketing book by Brian and Dharmesh , which has inspired me to rethink lead generation. This hierarchy isn’t changing anytime soon. Photo Credit: laffy4k.
  • CONTENT MARKETING TODAY  |  SUNDAY, MARCH 18, 2012
    [Lead] Is Clever Better? Witty versus Search-Engine-Optimized Headlines–Kuno Creative
    after Jeremy Lin came out of nowhere to lead the New York Knicks to several straight wins. Written by Brianne Carlon. good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. Linsanity!” Admittedly, these are amazing headlines.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    [Lead] Riding the Social Media Struggle Bus? You’re Not Alone
    And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Lead] Five steps to re-invent your social media business networking
    This could lead to additional speaking engagements and consulting opportunities. By  Srinivas  Rao, Contributing {grow} Columnist. Chances are you’ve never heard of Oliver Starr. But you’ve probably heard of many of the people below: Julien Smith. Mike Stelzner. Jay Baer. Chris Guillebeau. fall into those same incestuous circles!
  • BLOG MY CALLS  |  FRIDAY, JULY 26, 2013
    [Lead] 4 Unique Ways You Can Optimize Your AdWords Campaign After Implementing Call Tracking
    The overall lead volume would therefore remain the same. However, we like having 5-15 minutes in order to analyze a lead when it first comes in. Imagine you could link 50% extra inbound leads directly to your efforts. 'This is a guest blog from Andrew Lolk , CMO and Co-Founder of White Shark Media. Let me give you an example.
  • VIEWPOINT  |  THURSDAY, AUGUST 22, 2013
    [Lead] Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?
    If you have high click-through rates and an abundance of leads being routed to sales, then you’re achieving that right? While marketers may be able to create new content rapidly, does it accomplish what it should—position you as a leader in your industry and generate quality leads? High Performance Marketing: It’s Not What You Think.
  • MARKETING INTERACTIONS  |  MONDAY, MAY 12, 2014
    [Lead] B2B Marketers Need to Understand Technology
    Analytics that Lead to Insights. 'I attended a webinar this morning, What Marketers Need To Know To Achieve Content Marketing Success , with Robert Rose and Steve Walker. It was a good session focused on the technology needed to empower content marketing. You should go listen to it. Robert answered the question with the notion of awareness.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 7, 2014
    [Lead] Interesting Infographics: 5 Minute Guide to B2B Marketer Content Preferences
    After you read through this interesting infographic, how will you apply this information to your B2B lead generation? 'According to new research by kapost that was based on a survey to marketers employed at companies with over 1,000 employees, below is the 5 minute guide to the content preferences of B2B marketers. eBooks were 38%.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Lead] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Optimizing content for search engines and lead generation. Developing and optimizing lead nurturing campaigns. and leads into customers! Definitely!
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Lead] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    Back then, and for the following few decades, the company got by on referrals and didn’t have to do much when it came to lead and demand generation. 'Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. Things have changed. Well, smart ones don’t, at least. What are you waiting for? Pizza and payroll.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MARCH 12, 2014
    [Lead] Is Your B2B Content Just a Pit Stop?
    Reading more than one piece of content on a topic should increment lead score and even trigger more to test the level of that interest. 'B2B marketers have taken up the challenge to create great content. They're investing time, effort and money into content marketing. People are reading their content. But, effectiveness remains elusive.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 27, 2010
    [Lead] Savvy Speaks: What Makes a GREAT Case Study?
    Because today's empowered prospects don't need to interact with your sales reps for content, your case studies need to lead them to the next logical step in the process. Ah, the case study. short, sweet and to-the-point story with a happily ever after ending that is sure to have clients clamoring for your solution. Be conversational.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 27, 2014
    [Lead] ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14
    The event, which is organized by OpenKnowledge (@ openknow ), brings together many prominent thought leaders in social business and is considered Europe’s leading event on employee empowerment, customer engagement, and collaborative innovation. See what others are saying about The Social Employee and order your copy today!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Lead] Case study: Building a social media career in 12 months
    She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. 'Ana Silva O’Reilly on the job in the Maldives. In 12 months! ” 2.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Lead] What Makes Irresistibly Shareable Content
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter  @jhaynam. Make your content Practical and Personal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Lead] How to create social media metrics that matter
    Steve Goldner is the Senior Director at MediaWhiz where he leads the social media practice. For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  By Steve Goldner, Contributing {grow} Columnist. So how do you even go about this?  Do you have a plan? 
  • MEASURABLE MARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Lead] Email Content: Best Practices Every Marketer Should Be Aware Of
    Whether it’s attracting new customers, nurturing leads, developing loyalty or transactional messaging, there are standard best practices for email content. Email marketing plays a fundamental role in today’s. marketing efforts. • Is the privacy policy clearly accessible? Engagement. Action. Word-of-Mouth. Metrics.
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 3, 2010
    [Lead] K’s Top Five for the Week – December 3
    B2B Lead Nurturing and Social Media by @ardath421. Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s a must-have. Enjoy! 2011 Trends: Content Marketing is Critical via @emarketer.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 11, 2013
    [Lead] The Hottest Sales Trends of 2013
    Rather, salespeople need to carefully comb through gathered data and employ lead qualification techniques to spot leads with the highest possible returns. Instead of betting on these worn-out horses, salespeople need to embrace new sales strategies (such as Twitter’s new ‘Advertising Card’ lead generation tool).
  • THE ROI GUY  |  WEDNESDAY, AUGUST 3, 2011
    [Lead] Alinean Builds on Momentum for a Strong Second Quarter 2011
    Our customers have embraced the fact that interactive, relevant, value-focused content aligned to facilitate the buyer's decision making process leads to higher conversions, shorter sales cycles and less discounting," said Jefre Futch , President and CEO of Alinean. Pisello Alinean
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, MARCH 21, 2011
    [Lead] How To Get Referrals
    As long as your costs are covered offer a reduced price to customer who are willing to pass you a set of warm leads. Stipulate the number of leads, say 3 or more and ensure that your customer have spoken to each lead and they are open to you reaching out to them. So what should you be doing to get more referrals ?
  • BUSINESS GROWTH DEVELOPMENT  |  MONDAY, MARCH 21, 2011
    [Lead] How To Get Referrals
    As long as your costs are covered offer a reduced price to customer who are willing to pass you a set of warm leads. Stipulate the number of leads, say 3 or more and ensure that your customer have spoken to each lead and they are open to you reaching out to them. So what should you be doing to get more referrals ?
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Lead] Why you should write an ebook
    'An ebook is an amazing way to generate new leads for your business. So if you are not using ebooks as part of your sales process than maybe now is the time to start thinking about putting something together that will add value to your prospects and drive you leads to your business. Still struggling for content? Events
  • SYNECORE  |  WEDNESDAY, AUGUST 14, 2013
    [Lead] Reality is Mobile
    This mobile search query then lead me to take action – to another local Goodwill to find the perfect set of second-hand chairs to furnish my apartment (note: project still in progress). opened up my Google Search app and began typing “Goodw-“ and chose “Goodwill MN” from the suggested search queries. So yes - #magical. relevance). proximity).
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Lead] Pull Marketing vs. Push Marketing – The Shifting Battleground
    In some cases, you may have a lead requirement that can only be met with push marketing techniques. If so, by all means use the necessary techniques to meet your lead objectives.  Even though I make my living as a marketer, I get as bothered as any other consumer by the constant intrusiveness of unwanted promotions. Here’s the problem.
  • THE POINT  |  THURSDAY, OCTOBER 7, 2010
    [Lead] What Response Rate Should I Expect From My Campaign?
    Today when more and more companies are marketing to their house lists vs. rented lists, the degree to which that database is maintained and updated, and the source of those names (inbound leads, purchased, fell-off-the-back-of-a-truck) will have more impact on campaign response than the choice of offer or the quality of the creative.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 20, 2014
    [Lead] Why You Must Frame Your Sales Conversations With Assumptions
    'From the first day I started selling, I was told that I should never, ever assume – that it would only lead to failure. Instead, I was supposed to be consultative, learning about a prospect''s situation before I made any definitive recommendations or pronouncements. Well, today things are different. Let me show you what I mean.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Lead] How to Effectively Use Facebook Ads + Email
    B) Create an opt-in/lead page. Your unpublished news feed ad should advertise your giveaway, then link to an opt-in form and/or lead page, which will grow and build your email list in the process. 3) From lead to customer: $10-$30. “People don’t like Facebook right now. But we need a mindset shift. Gain Engagement.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Lead] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively  attract new customers. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn. 
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Lead] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Lead] 10 Crazy Stats About Content Marketing
    They''re figuring out that content marketing drives traffic, leads, and customers. Content marketing produces the lowest cost leads compared to display ads, PPC ads, and other paid marketing tactics. 'We''re fans of content marketing. In fact, we''re big fans of content marketing. It did both. Content marketing works.
  • BLOG MY CALLS  |  MONDAY, MAY 6, 2013
    [Lead] 5 Steps to Effective Content Marketing
    Do you want to get clients and leads from your blog? Calls are more valuable and better leads than clicks. 'We''ve received a fair amount of publicity recently for our 150 blog posts in 50 days content marketing effort. We can help you with that! Here''s our first installment: 5 Steps to Effective Content Marketing. 1) Set Goals.
  • MARKETING EDGE  |  MONDAY, MARCH 8, 2010
    [Lead] How to Implement The New Rules of Marketing and PR
    This leads to understanding a situation more thoroughly so you can report it with perhaps greater sensitivity and depth. Time 22:50. The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. 1) Who Cares? 2) Do You Care ?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 7, 2010
    [Lead] 2010 Will Bring New Features to Demand Generation Systems
    There's no question in my mind that such cooperation will appear: it's inevitable as marketing’s role expands beyond lead generation to long-term relationship management. Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring?
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 19, 2013
    [Lead] The Secret Sauce for SMB Success
    How many leads are you getting for the money you''re spending? 'What is the difference between an SMB that fails and an SMB that succeeds? Obviously this is a complicated questions, and there are a lot of factors. Everything from marketing tactics and business plan to work ethic and capital investment matter. That would be market analysis.
  • BLOG MY CALLS  |  WEDNESDAY, MAY 15, 2013
    [Lead] Ironman Exclusive: Did Tony Stark Create Advanced Call Tracking?
    Following are 5 evidences that lead us to believe Tony Stark invented conversation analytics and that LogMyCalls and Bernard Beaver are merely benefitting from Tony and his hard work. 'Ironman 3 has made $994 million dollars. It is expected to eventually earn nearly $2 billion dollars in theaters alone. 1) Ironman uses speech analytics a lot.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Lead] Blogging for Business: 58 Unbeatable Reasons to Run a Blog
    The more you blog – the more traffic, leads and sales you get. more leads than those with 50 or fewer pages (Source: HubSpot ) Tweet. 5) Companies that increase blogging from 3-5 times/month to 6-8 times/month almost double their leads (Source: HubSpot ) Tweet. Blogging for business is a HUGE opportunity. Okay… here we go!
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Lead] Radius Provides High Quality Data on Small Businesses
    If you want to know more about trigger events or individual contacts or want lead scoring or other types of predictive modeling, you’ll probably be happier with something else. This latest vision was appealing enough to attract $54.7 million in funding in September , bringing the announced total to over $80 million. net new prospects”).
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 2, 2013
    [Lead] Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
    Increase leads. 'So you’re creating content and are using both traditional as well as social media to get the word out. The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after? Her metrics support your content marketing goals. Build your brand.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Lead] How Axial Ramped Up Deliverability and Measurement Strategies
    When they first launched their service, the organization’s primary goals were to educate the market, promote the business, and establish a steady stream of new leads by running email campaigns. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies. million email messages.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 2, 2012
    [Lead] Sales Leadership: Gaining Insight & Accountability
    In several clients this concept has lead to client meeting days where ALL clients are invited to learn, share idea’s and provide the partner organization an opportunity to show appreciation. Sales Leadership: Gaining Insight and Accountability. What can you do to improve on these two critical blind spots?  Client or Industry Advisory Board  .
  • SALES CHALLENGER  |  TUESDAY, JUNE 26, 2012
    [Lead] Three Ways to Change Customers’ Minds
    If reps commercially teach their customers about this problem effectively, they will lead the customer to how they are uniquely positioned as a supplier to solve it. These approaches are based on how familiar customers are with the problem at hand, and whether or not they have already developed an understanding of the solution.
  • SALES CHALLENGER  |  MONDAY, DECEMBER 12, 2011
    [Lead] 5 B2B Marketing Trends for 2012
    As marketing automation, segmentation and targeting continue to evolve and penetrate marketing activities, there comes a tipping point at which creating version X+5 of an email for sub-segment Y  to be delivered at trigger Z in the lead nurture program simply becomes unsustainable.  1) Voice-of-Customer 2.0. 2) Skill Set Reset. 3) Disruption.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Lead] Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0
    Marketing Operations tracks leading indicators to manage turbulence. Alignment of data, forecasts & metrics leads to more predictable results. Marketing Operations leads strategy to close talent gap. Leveraged leads. 94% of leads are wasted. 80% of disqualified leads buy anyway. Enjoy! Enjoy! s yang.
  • HUBSPOT  |  THURSDAY, JANUARY 6, 2011
    [Lead] 13 Business Blogging Mistakes and Their Easy Fixes [Ebook]
    Great business blogging combines compelling industry content with clear calls-to-action to support lead generation. For many marketers businesses blogging can be a huge competitive advantage, but also a challenge internally. Download your free copy of "13 Business Blogging Mistakes and Their Easy Fixes today"! Connect with HubSpot
  • MEASURABLE MARKETING  |  FRIDAY, SEPTEMBER 23, 2011
    [Lead] Mobile Websites for Higher Education
    It’s more than clear that young people are leading the growth in usage of smartphones and mobile web in North America - 42% of people aged 18-29 go online mainly via mobile phone ( eMarketer , 2011). If you find this post useful, check out our webinar, Mobile Web: A Crash Course , along with our Higher Education Resources. Homepage.
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 10, 2010
    [Lead] K’s Top Five for the Week – December 10
    How would you like to increase your web traffic and qualified leads? Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. It’s a change driven by content marketing and shifting the focus from push to pull. Enjoy!
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, JULY 13, 2010
    [Lead] Using Online Games To Sell Complex B2B Software
    Which leads me to ask whether you should wait to offer a prospect an online game until they are willing to invest all the time required to wait for screens to load, understand the rules of the game, work through the scenarios, and cope with problems like crashing browsers? OK, World of Warcraft it ain’t.   Maybe.
  • THE ROI GUY  |  MONDAY, SEPTEMBER 12, 2011
    [Lead] Why Buy vs. Build Your Own Value-Based Sales / Marketing Tools?
    Once the team migrates, they are free to focus more resources on training, adoption and deal support, leading to a superior allocation of resources and greater impact on deal flow. We sometimes encounter companies who have developed their own ROI / TCO Tools software. TCO Calculator Pisello Alinean Build vs. Buy ROI Calculator
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Lead] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    While the report does not delve into specifics, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition. Survey data infers that this platform’s characteristics may better support objectives specific to lead generation and sales activity.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 3, 2014
    [Lead] 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
    For the past five years, he has championed the importance of social media to CMOs and senior marketers at leading business brands and venture-backed companies – specifically, how social media can reach, engage, and influence buyers. Prior to Leadtail, Carter was a CEO and held numerous executive roles on B2B venture-backed companies.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Lead] The Essential Guide to Creating a Successful Content Marketing Strategy
    You''ll spend hours producing something you think is great, only to get little engagement, traffic, or leads. One that helps you generate leads and customers, and win your boss'' praise? We invest a certain amount of spend in return for an approximate number of leads and customers. Exciting. Stage 1: Getting Buy-In.
  • SALES CHALLENGER  |  MONDAY, MAY 14, 2012
    [Lead] Ten Phrases Only Bad Managers Say
    Determine how effectively your managers are leading sales innovation efforts with our Manager Innovation Self Assessment. (This post was originally published by the Market Research Executive Board and the Communications Executive Council but we have updated it from the sales perspective…). Who gave you permission to do that?”.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 19, 2011
    [Lead] Do Your Key Accounts Know WHY They’re Key Accounts?
    Leading companies ensure that new key accounts: 1) Fully understand WHY they were selected as a key account. Growing your largest accounts isn’t a simple, one-step task. Just because you’ve picked a customer to elevate to key account status, it doesn’t necessarily mean that customer has picked you.
  • B2BMARKETINGSMARTS  |  TUESDAY, APRIL 6, 2010
    [Lead] Three Questions All B2B Marketing Should Answer in Eight Seconds or Less
    B2B marketers who are interested in how to improve the performance of their email lead generation and nurturing will find no dearth of posts, white papers, studies, and reports on the subject. Many are excellent and informative. Their focus is on emailing subscribers, but their advice applies to all B2B email marketing.
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Lead] How Online Content Can Drive Your Business Growth
    So, the next question is how to get their attention and to lead them to your service offering. 'growing (Photo credit: nonanet) Every day thousands of people go online in search of useful information or communication through social networks. This is where your prospective customers are. Design Strategy
  • SAZBEAN  |  TUESDAY, SEPTEMBER 27, 2011
    [Lead] Increase Your Company’s Productivity With Social Media
    Unisys CEO Ed Coleman addressed this through leading by example. A growing number of companies talk about the benefits of adopting web 2.0 tools inside the organization, but the list is short for companies that are using them for increased business results. – Increase Your Company’s Productivity With Social Media.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Lead] How to Use NPS Surveys for More Powerful Marketing Automation
    I''m not an ecommerce marketer, but it got me thinking -- could NPS surveys help all marketers get more customers into their funnels, and nurture those leads to become customers? You send a survey to a group of customers, leads, partners, etc. Note: You can segment even further than that if you have different lead and customer types.).
  • HUBSPOT  |  TUESDAY, AUGUST 3, 2010
    [Lead] 3 Reasons That Ecommerce Needs Inbound Marketing
    Some say that ecommerce sites have little need for sustained lead or customer cultivation online. Why should an ecommerce site consider distributing free resources or sending periodic updates for lead engagement if its sales cycle is so short? Prospects who abandon shopping carts can be cultivated as leads. Changed mind (56%).
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 13, 2013
    [Lead] Delegate or Die: Why So Many Managers Fail to Delegate
    'Buffer Why Johnny Can’t Delegate and How That Can Lead to a Job Loss. Recently I joined a firm – but in just one month I was released – without explanation. was unable to find one single thing that I had done wrong – I had been a team player and hard worker, and I made no waves at all. So why did he let me go so soon?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 11, 2013
    [Lead] Stop Whining about Edgerank and Do Something About it
    If Facebook decided to go the Twitter fire-hose route it would lead to a cluttered newsfeed disaster of crap content. Giving up on Facebook or any of these channels too early will only lead to missed opportunities. 'Author: Jason Miller It continues to happen each and every day. Why Edgerank is a Good Thing. Of Course You Are.
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 26, 2011
    [Lead] How to Shorten Your Revenue Cycle
    Want to learn more about lead generation tatics check out these free resources: SALES AND MARKETING ALIGNMENT. HOW TO CONVERT INBOUND LEADS INTO SALES PERFORMANCE. Learn more about How to Convert Inbound Leads into Sales Performance If you are not, maybe you should be looking for a new line of work. Job security and a paycheck.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Lead] The Fundamentals of Inbound Marketing [Free Training Deck]
    It covers what inbound marketing is (the methodology), why it works (the philosophy), and what digital tools inbound marketers use to attract leads and customers online (the playbook). 'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? content marketing. permission marketing.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 9, 2012
    [Lead] Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
    blog leads to increased exposure for your business. Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!).
  • THE ROI GUY  |  THURSDAY, APRIL 3, 2014
    [Lead] A Failure to Communicate Value
    Step up and lead the value discussion with your prospects: Change the conversation from your product, features and price to a focus on the customer value you can deliver. 'By Mark Schlueter & Tom Pisello It''s the responsibility sales and marketing, not the customer , to prove the value of your proposal. So be provocative.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Lead] Blog Marketing: To Do Or Not to Do?
    Its really simple:  more traffic equals more leads, and more leads equals more sales. Generate More Leads - for Cheaper! In the same survey by Hubspot, it was revealed that companies who DO blog acquire MORE leads compared to companies that are not blogging. How much more leads? Higher Conversion (More Sales!)
  • MARKETRI  |  MONDAY, JANUARY 20, 2014
    [Lead] Is Your A/E/C Firm Merely Surviving? Why Content Marketing Can Make It Thriving.
    Sure, their business is getting by, but are they growing their revenue streams, obtaining new prospects/leads and actually securing new business? This is where any potential leads you might have had die off; the dead-end that is your website. Make it a priority and you’re that much closer to turning a lead into a client.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 28, 2011
    [Lead] Is Internet Marketing Maturing As A Business Development Strategy
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Businesses can listen to what people are saying and where they are saying it and react much more quickly.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 28, 2011
    [Lead] Is Internet Marketing Maturing As A Business Development Strategy
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Businesses can listen to what people are saying and where they are saying it and react much more quickly.
  • BIZNOLOGY  |  TUESDAY, MAY 20, 2014
    [Lead] New York Times: all’s fair in love and marketing
    All roads may well lead to Rome but all roads no longer lead to The New York Times. “ including a sense that the Times will simply serve as a destination — leading to a neglect of social promotion. It can easily offer history, context, and related content — things that most mainstream media stories are terrible at.
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