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  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Lead] How the Big Social Networks Use Email to Increase Engagement
    It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. Bare bones email aside, service providers can take some cues from these Facebook emails to make their own email updates more useful for leads and customers.
  • SYNECORE  |  TUESDAY, JULY 23, 2013
    [Lead] How to Run Your Social Media Marketing Like a Newsroom
    SyneCore has a rather modest following on Instagram, but our use of the prolific, in my humble opinion, hashtag, #RoyalBaby, lead a NYT reporter to snatch it up for a story. Some may call it silly. Some may call it a waste of time. But, you just can’t argue with the power of social media. Prepare the royal bottle service! Let’s do it.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Lead] Boo! Stop Scaring Your Customers Away with Bad Customer Service
    But according to InsideSales, 55% of top companies don’t respond to web leads…despite the fact that 71% of online shoppers expect assistance within five minutes. Fast lead response is easy; you just have to care enough to make it happen. This time of year, being scared is generally a good thing. Five minutes. The post Boo!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 7, 2015
    [Lead] 10 Innovative Marketing Events Happening in 2015
    There are many workshops to choose from — from marketing strategy and lead nurturing to marketing writing and analytics — the Profs cover a broad array of topics valuable to all marketers. Here is a compilation of events to inspire you in 2015. Get your bags and expense reporting ready! 1. SXSW : March 13-22 all over Austin, TX.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 23, 2010
    [Lead] 5 Reasons I’m Thankful for Social Media
    Old connections also often lead to new ones: I’ve introduced people who should know each other and been introduced to others who have become mentors, clients, or friends. Social media can not only lead you to the answer, but let you know which alternative answer is probably best based on the level of social influence of the writer.
  • THE ROI GUY  |  FRIDAY, OCTOBER 21, 2011
    [Lead] Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration
    Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Lead] 13 Little Landing Page Tweaks That Can Make a BIG Difference
    After all, without these valuable assets -- and plenty of 'em -- inbound lead generation would be quite a challenge. Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results. Got 15 extra minutes on your hands? If it's not clear, make it so.
  • BIZNOLOGY  |  WEDNESDAY, JULY 17, 2013
    [Lead] What Can Content Marketing Do For Me?
    Improved customer service can also lead to lower administrative costs. Photo credit: Saad Faruque. Content marketing has been a buzzword long enough that most marketing-aware business people have a pretty good sense of what content marketing is. I’m sure that’s true for the vast majority of the Biznology audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Lead] Social Media and the Stock Market: A Lesson in Global Manipulation
    large, national retailer uses Big Data to identify emotionally-troubled teens and targets them as a leading demographic for alcohol and cigarette sales. large, national retailer uses Big Data to identify emotionally-troubled teens and targets them as a leading demographic for alcohol and cigarette sales. Read on. The Experiment.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Lead] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    Encourage Sharing of Lead Generation Offers - Look at your marketing analytics , and determine if Twitter is an important source of leads and traffic for your business. If it is, then you might want to consider embedding a tweet on your landing page for a lead generation offer that encourages visitors to retweet and share the offer. 4.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 4, 2015
    [Lead] Fall In Love With Google’s Social Search Functionality
    This feature now solidifies your brand further by showcasing all of your outlets, strengthens the bond between your website and your social networks, and also could result in more social media influenced leads. The way we search is evolving all the time. We live in a word where everything is knowable with a quick search. Marketers rejoice!
  • HUBSPOT  |  TUESDAY, OCTOBER 4, 2011
    [Lead] 5 Ways to Analyze Marketing Automation Efficiency
    Salesforce) so your sales team can manage leads ? Does It Increase Traffic and Qualified Leads? You and your marketing team need to determine if your marketing automation tool of choice is increasing your overall traffic and bringing you more leads. mean good, profit-worthy, qualified leads. Are the leads a good mix?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 4, 2014
    [Lead] 3 Easy Ways to Increase Site Conversions
    Your posts may lead readers down the conversion funnel, but they should be useful enough to stand on their own. This leads us to the next tip. 3. Determining which of these leads to higher conversions can help you come up with a conversion optimization strategy that is specific to your website and your readers.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Lead] CEO Perspective: Marketing as a Revenue Driver
    We believe the sales force can be retrained in their thinking, and start to see marketing not as something that happens on one side of the wall, but rather, as a important part of the sales process, helping the team to get fully nurtured and sales-ready leads. Marketo does this through something called lead scoring. And he does. The
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 7, 2011
    [Lead] Savvy Toolkit: FOCUS network
    Research – Produced by leading Experts, Focus Research is designed to provide businesses with the knowledge and insight they need to make seminal decisions. I know what you're thinking, "Great, ANOTHER business network - just what I need." It's a great way to get near-instant answers to specific business questions.
  • WORKFACE  |  SATURDAY, JUNE 16, 2012
    [Lead] Marketers Prepare - The Future of the Web is Anonymous
    That is why I'm convinced that this will lead to governmental protections: marketers and advertisers have no motivation to comply, yet. Inability to perform lead scoring. I remember the late 1980's Internet (pre-browser days) when I would connect via the telelphone line in my home with a Hayes Smartmodem. Whoa, wait a second!
  • HUBSPOT  |  MONDAY, MARCH 28, 2011
    [Lead] B2B Sales and Marketing Lessons From Retail Sales
    marketing team could do an excellent job of bringing in leads, however if the sales team is not prepared or educated on how to take a lead further down the sales cycle, there is no gain. While a retailer doesn’t necessarily drive leads, they can be a perfect example of marketing and sales working well together. ” 1.
  • CONNECT THE DOCS  |  MONDAY, MARCH 21, 2011
    [Lead] Future of Marketing - Technology Enabled Personalized Marketing
    The Future of Marketing II: The Personalization Revolution is a virtual “microconference” featuring 60 industry analysts, CMOs, leading technologists, authors, bloggers, and more telling the story of personalized marketing in just 60 minutes. Customers have very heterogeneous needs. Let us address 2 questions. Question 1.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Lead] Hello Europe! HubSpot's Heading to Dublin, Ireland
    Our software has helped nearly 8,000 businesses around the world break away from traditional marketing and attract high-quality leads using inbound marketing strategies. Lead and customer profiles automatically adapt based on changing preferences and interactions with your company. Today is an exciting day. Click image to enlarge.).
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 23, 2015
    [Lead] 7 Ways to Get Better Results from Your B2B eNewsletter
    hope this post helps you increase the results you get from your email newsletter, whether the results you want are website traffic, reader engagement, lead generation or even sales. You send a regular eNewsletter, but are you getting results? Set clear objectives for your eLetter. What do you want to accomplish with your eLetter?
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2012
    [Lead] 11 Ways to Use Content to Build Online Authority
    Not everyone consumes content in the same way, so for those who prefer audio learning, it's a great way to present your expertise (and get leads!). Plus, this type of downloadable content not only helps you generate more leads, but it is also a content format that is easily shareable on social networks, helping you extend your reach. 8.)
  • B2B LEAD BLOG   |  FRIDAY, JULY 8, 2011
    [Lead] B2B vs. B2C: What Does It Really Mean?
    This blog and the LinkedIn group to which it’s connected are all about B2B lead generation. Certainly, broad terms like B2B and B2C have their place – like big networking groups such as the B2B Lead Roundtable. Tweet I’ve been having an identity crisis of sorts lately. I’ve spent my career working in B2B. Do you agree?
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Design B2B Marketing Content in Pursuit of Inquiry
    It must deliver something your audience cares about AND it must deliver an answer to a line of inquiry that can help you improve relevance in a way that leads to additional engagement. An obvious line of thought, given the title of the book, right? But here's the thing. But, how do you know? Because someone said so? What can you learn?
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Lead] Posting Video Content Online: 5 Essential Considerations
    Is this video part of our lead generation strategy? Views, trends in brand searches, leads, view durations and inbound links, whatever the objective of your video there are a plethora of metrics with which to review its success. What is the objective of the video and how does this feed into my content marketing strategy?
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Lead] Content Retargeting: A Marketer's Guide to Getting Started
    SEO has always been an effective lead generation tool for my company, though we identified a need to better connect with the website visitors we were drawing in. Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. The Retargeting Process.
  • SAZBEAN  |  WEDNESDAY, APRIL 27, 2011
    [Lead] 5 Strategies for Managing the Twitter Firehose
    Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Try them all out and find that one that works best for your needs.
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [Lead] Typography 101: Everything a Beginner Should Know
    Leading. Well, the terms “single-space” and “double-space” can also be called “leading,” which is the distance between the baselines. Like many of you, I am a trained marketer and a DIY designer. So I decided signed up for a typography course at the Massachusetts College of Art and Design. Serif.
  • TYPE A COMMUNICATIONS  |  TUESDAY, DECEMBER 9, 2014
    [Lead] Creating Purpose-Driven Marketing Departments
    It’s not about branding and generating leads. In order to lead companies and industries, marketers must first understand how to lead our own profession. December 9, 2014. In the late 1990s, Philip Kotler wrote a book called Kotler on Marketing. In it, he said that “marketing will be re-engineered from A to Z. Future Forward.
  • 3D2B  |  TUESDAY, MARCH 3, 2015
    [Lead] The Best B2B Appointment Setting Technique…Ever
    Although marketing technology, with its lead scoring, data integration, and automated content delivery tools, can help marketers respond quickly to inquiries online and deliver targeted content, it’s often not enough. It’s not enough to capture a lead, follow up, pass the lead to sales, and hope for the business.
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Lead] An Intelligent Approach to Influence Measurement
    Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. This addresses the problem of lead quality, which is the biggest cause of sales waste. Victory will go to the swiftest.
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Lead] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    How to Boost LinkedIn Lead Gen With Targeted Company Pages (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). Social Media: Spotting the fakes (Jim’s Marketing Blog). What’s the right social cocktail for you? GigaOM). Forrester Blogs).
  • MODERN B2B MARKETING  |  MONDAY, APRIL 8, 2013
    [Lead] Marketing As The Social Business Spark
    Marketing is the part of the company best suited to leading the organizational charge around social marketing and all of the intersections of paid, earned, and owned media. We can’t quit at the margins, stop at the edges of a clever marketing campaign, count our leads or conversions, and believe that our jobs are done.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Lead] Radius Provides High Quality Data on Small Businesses
    If you want to know more about trigger events or individual contacts or want lead scoring or other types of predictive modeling, you’ll probably be happier with something else. This latest vision was appealing enough to attract $54.7 million in funding in September , bringing the announced total to over $80 million. net new prospects”).
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 17, 2010
    [Lead] The Twofold Benefit of Optimizing Marketing Content
    Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. of Tiecas, Inc.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 5, 2013
    [Lead] Top 10 Tools for B2B Marketers
      In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 19, 2013
    [Lead] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    Despite the growth in digital marketing channels, physical tradeshows and conferences remain one of the most effective lead generation tactics for B2B marketers. B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. That may be changing.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 15, 2012
    [Lead] Brand Journalism, Disclosure and Sponsored Content
    Leading companies are creating content destinations that provide high-valuable content to potential customers. Here is a summary of the discussion, a link to the video, along with a few tips to keep in mind for your own content marketing initiatives. Background. Jon and Jonathan spoke about a few very specific SAP examples. Video Summary.
  • WRITESPARK  |  WEDNESDAY, JANUARY 9, 2013
    [Lead] Refresh Your Best Marketing Content
    Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads. At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies.
  • WEBMARKETCENTRAL  |  THURSDAY, DECEMBER 18, 2008
    [Lead] Getting More Out of Each Click, Part 2: Docmetrics
    Leaving your content open may actually produce more leads in the long run, but you have no way to measure that with any precision (or even know for sure if that's the case). On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Printing it?
  • FATHOM  |  THURSDAY, JANUARY 16, 2014
    [Lead] Maximizing Retail/E-commerce Conversions with Automated Email Campaigns
    In retail, automated email messages triggered by events and consumer behavior typically lead to higher engagement. Higher engagement leads to more purchases or referrals. The best part? You guessed it: These triggered messages can be automated, saving retailers time/money in the process. Our new 13-pg.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 27, 2014
    [Lead] The State of Marketing Automation Trends 2014 [Infographic]
    Another key finding was that the top reason companies evaluate marketing automation software is to improve lead management and automate processes. Author: Dayna Rothman Finding the right marketing automation software is tough when you are searching for the first time. Infographic Marketing Automation
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 15, 2014
    [Lead] AMP UP Your Sales
    Buy the book for each of your salespeople, everyone should read the book, but assign a different chapter to each salesperson and make that person lead a discussion on the chapter at your weekly sales meeting.  Amp Up Your Sales. Powerful Strategies that Move Customer Fast, Favorable Decisions. By Andy Paul. Accelerating responsiveness. Book
  • THE POINT  |  TUESDAY, JUNE 18, 2013
    [Lead] Content Selling: How Sales Can Better Leverage Marketing Content
    Just as marketers map content to the lead lifecycle (early, mid, late stage), they should also map content to the selling process – industries, products, sales stages, and more. This makes it critical that sales teams are seen as partners that add value to the conversation. Or, they’ll waste time looking for content.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Lead] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    These emails will be displayed:  Any email sent by your automation platform is recorded, so that no matter who looks at the lead or contact, all the emails will be visible. Sales enablement will lead to better conversions to revenue. So what is sales enablement and how does it pertain to marketing automation? Sales. Sales Platform/CRM.
  • MARKETRI  |  THURSDAY, JULY 11, 2013
    [Lead] Marketing Automation for SME’s: Our Interview with an Industry Expert
    Marketing automation usually refers to a tool or platform that allows users to create, manage, and measure online marketing campaigns, while also monitoring the flow of business leads, particularly focusing on the way they interact with the company’s website. How will your sales force follow up with leads and track them? Surveys.
  • BIZNOLOGY  |  MONDAY, JANUARY 19, 2015
    [Lead] A more personal approach to content marketing
    In this model, you publish content under the banner of a small handful of lead personalities and augment that with more personalized content from your complete staff of salespeople, marketers, project managers, and other front-line employees, each of whom puts their spin on broader themes that fit your firm’s brand. Like this post?
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 7, 2010
    [Lead] Create a 1-Page Marketing Plan
    Or, if you estimate that you will generate 20 qualified leads and you generate 30, you’ve achieved 150% of your goal. Tweet. like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. One Page Marketing Plan. Do you create a marketing plan each year?
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Lead] Feast Your Eyes on These 9 Examples of Beautiful Email Marketing
    Generate opt-in leads. Set up lead nurturing workflows. They wisely lead with that bright image that accompanies the post about interactive art, and follow it with the more demure but still entrancing black-and-white image of a school teacher and her pupils. Segment your email list. Draft clear and concise email copy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Lead] Are Apple and Google protecting us or the criminals?
    Two trends I mentioned were 1) the “malignant complexity” of the web that would lead to an increase in security breaches and 2) the opportunities this would create to actually market data security as a product feature. Late last year, Tom Webster and I did a podcast with our six marketing predictions for 2014. It depends.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 27, 2013
    [Lead] Teleprospecting List Development: Too Big, Too Small Or Just Right?
    Getting warm leads is exciting; people are familiar with your company and you can take a different approach with your outbound calling efforts. Warm leads are great as well, but not always available. As a teleprospecting representative, one of the most important tools you have is our list.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 24, 2012
    [Lead] Does Your Sales Team Target Prospects Or Organizations?
    How many of you have prospected into a warm list of leads provided by a vendor or client? Determine if they just run down the given list or whether they aggressively stick within the accounts until they uncover some piece of valuable information that will help them generate leads and opportunities What happens to this target account?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 30, 2011
    [Lead] Tips For Managers Managing Inside Sales Teams Success
    This keeps the Inside Reps dialing more and researching less - resulting in more quality conversations, updates, and in some instances, leads! Frustration from lists, difficult universes, and the pressure to deliver quality leads to a team that may not be seeing the value, is a constant stress for an inside rep.
  • PAUL GILLIN  |  FRIDAY, AUGUST 20, 2010
    [Lead] Tips For Making That “Networking” Meeting More Fruitful
    He generously consented, and two years later put me onto a lead that got me my first real journalism job. Back in the early days of my career, I made a point to go on frequent informational interviews. never overtly asked people for a job or anything more than a little of their time. Today, the shoe is on the other foot. Have an agenda.
  • THE CRAP REPORT  |  FRIDAY, JULY 2, 2010
    [Lead] Follow Friday Blog Post, Take Two
    You’ll also get some good SEO knowledge, great blogging tips, marketing data, and some lead gen stuff, too. Maybe you’ve followed all of those folks and are looking for more. still think the Follow Friday blog post is a good idea. Inbound marketing. Check out Mike’s blog Marketing with Mike for blog articles. Check it out.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 17, 2012
    [Lead] Highlights from the AA-ISP Leadership Summit #LS2012
    This two day conference includes a variety of general sessions, interactive break-out sessions, and lively panel discussions featuring all new presentations from some of the nation’s leading Inside Sales experts. Inside sales flocked to the AA-ISP Leadership Summit in AZ this week. This Conferences Sales 2.0
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 17, 2012
    [Lead] Highlights from the AA-ISP Leadership Summit #LS2012
    This two day conference includes a variety of general sessions, interactive break-out sessions, and lively panel discussions featuring all new presentations from some of the nation’s leading Inside Sales experts. Inside sales flocked to the AA-ISP Leadership Summit in AZ this week. This
  • MEASURABLE MARKETING  |  THURSDAY, MAY 24, 2012
    [Lead] Top Tools for Today's Digital Marketer
    Email plays a fundamental role in attracting new customers, nurturing leads, maintaining loyalty, along with driving customers to purchase. In today's rapidly changing tech space, even the. most technical marketers can face confusion and. indecision when trying to evaluate which tools. Content Management System. Email Campaign Manager.
  • MARKETING INTERACTIONS  |  SATURDAY, APRIL 27, 2013
    [Lead] The B2B Website Audience Litmus Test
    Demand Gen wants gated content and calls to action that capture contact information prominently displayed (notice I did not say leads). Many B2B companies think that their website must serve every type of customer they have—every flavor of persona. I'd ask you to step back a moment and think about your website audience. Why not?  
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 29, 2012
    [Lead] Email by the Numbers
    For example… Generate 50 new qualified leads from medical device manufacturers. Here are some points to consider: Use a format that leads the eye from top to bottom. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications. It was one of those, “How do you like my new sweater?”
  • VIEWPOINT  |  TUESDAY, APRIL 16, 2013
    [Lead] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
    Six rules to lead: ask everyone, involve everyone, chart progress, reward good behavior, fire bad behavior. The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” Attendees were promised they would learn: how to create a sales process ruled by metrics and measurement.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 22, 2014
    [Lead] How Kele Developed a Personalized Email Strategy
    leading supplier of building automation products, Kele knew their customer interactions weren’t unique enough. by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Jennifer Igartua , Marketing Automation Consultant at Bluewolf, an agile business consulting firm. Follow Jen on Twitter @Jenny_Iggy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Lead] I don’t mean to offend you, but…
    Don’t lead with a potentially offensive statement. Don''t lead with a potentially offensive statement. By Amber Osborne, {grow} Contributing Columnist. I am sure we’ve all had a friend, coworker, customer or even a stranger say a version of this phrase to us before. Sonia Harris (@sonia__harris) August 17, 2014. Ask questions.
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Lead] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    But requiring too many peer reviews among staff is a lengthy, back-and-forth process that thwarts progress and ultimately can affect  lead generation. Important audiences might be major stakeholders of your business, such as top customers, the right leads, partners, and executives. Quality Assurance for Email Marketing.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Lead] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    Marketing is now looking at the impact they’re having in terms of the leads they contribute along with what’s happening with those leads further down the sales pipeline. Jeff notes there is a link between marketing and sales dysfunction and marketing’s challenges in convincing sales of the value of lead nurturing.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Lead] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    lead, pitched, demo, closed) and schedule follow-ups with them to increase their status. As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox. Read her articles here.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Lead] How to Take Your Customer Service to the Next Level With Content
    There are plenty of ways to do it, and there are already several leading companies in the US and UK demonstrating content's ability to alleviate customer service issues. Customers calling to clarify complicated pricing and other terms and conditions issues. before they even become a problem. Zendesk Uses Content to Explain Product Updates.
  • MARKETING INTERACTIONS  |  SUNDAY, APRIL 17, 2011
    [Lead] One Content Asset Can't Do Everything
    One of the biggest wastes in B2B marketing is tossing leads not ready to buy into a black hole while pursuing only those who are deemed "sales ready." With all the focus on creating content for marketing programs, many marketers are still missing a critical point. Many still believe that one piece of content must do everything.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 2, 2013
    [Lead] There’s horse meat in my survey
    This deception – whether intentional or accidental – has far-reaching repercussions.  In the case of faulty research it can lead to sub-optimal decisions and missed opportunities.  Was everyone posed non-leading questions to determine their role and level of authority? What you see isn’t always what you get. But challenge we should.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 18, 2013
    [Lead] How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model
    Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity , Comodo and KeyedIn to help them with their BtoB demand generation programs.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 19, 2012
    [Lead] Integrating Social Media into SEO | Perception vs. Reality
    Jeff Ogden of the sales lead generation company Find New Customers says “This chart points to the real problem of B2B marketing today. Integrating social media into SEO seems like a common sense approach to most online marketers. However, marketers don’t always follow their best advice. This is the crux of the problem. Marketing
  • MARKETRI  |  WEDNESDAY, AUGUST 8, 2012
    [Lead] Show Me the Money: Proving ROI for Social Media
    That is, measuring how many leads come to your business through social media and how many of those leads are converted into actual business. The best way to think about a company’s social media exposure is that it represents your entire pool of potential leads from social media. ” We all know the scene.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Lead] The What, How, and WOW Factor of Effective Conversion
    Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing automation and pipeline generation rock stars. by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Arpine is grateful to her parents for a search engine-friendly name. The “What” of Conversion. Yes, nothing!
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 5, 2013
    [Lead] 3 Lessons From My First 100 Days of Marketing Automation
    While there are distinct personalities and in some cases, very different regional marketing requirements, having marketing automation as a foundation for the marketing effort leads to an efficiency of effort and communication (same platform for execution, same goals, same challenges) which allows the marketers to get on with their marketing.
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, NOVEMBER 19, 2012
    [Lead] Help Sales Reps Get In Early
    Solae, a leading soy-based technology and ingredient company, capitalizes on this opportunity by developing and presenting contextualized commercial insights for their key accounts. They do this by: Dedicating a Specialized Marketer to Insight Generation and Delivery. Synthesizing multiple sources of customer information.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 22, 2012
    [Lead] Getting to “Who” – Why the Person You’re Writing for is the Key to Copy that Converts
    That’s because knowing who the “who” is leads you to answer all sorts of questions that in turn lead to copy that is compelling for that person. Yes, revenue and profits are important, but if the staff is constantly kvetching about slow systems and outdated software that is the kind of daily grind that leads to sales.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Lead] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. Your blog traffic has skyrocketed, but lead generation remained flat. As a marketer, you''re an extremely busy person. Use them.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 19, 2013
    [Lead] 5 Tips for Getting Out of A Sales Slump
    Whether it''s that time of the year, or your pipeline is looking depressing, or your personal motivation is lacking, there are endless reasons why you might be having a difficult period for passing leads. Going through a slump? Feeling like this fat cat? But this is not a bad thing. Contact different job titles or levels. Send a mass email.
  • HUBSPOT  |  WEDNESDAY, MARCH 28, 2012
    [Lead] How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!]
    Ultimately, the more expansive the reach you have, the more opportunities you'll have to convert Facebook fans into leads and customers for your business. This leads us to the "Daily Post Consumption" chart ( Chart B ) we also generated in step 4 -- the actual number of people who were reached and are consuming our content. Toss it.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 8, 2013
    [Lead] Sales Prospecting Perspective Weekly Recap - Week of February 4, 2013
    Some of the tips from Craig that I enjoyed were: stop confusing "Busyness" with Productivity, Sell what makes you different, Stop answering RFP's and his Lead, Manage and Get out of the Way insights. A big thanks to Craig for providing us with a great post and I highly recommend reading it when you get the chance. Now on to this week's recap.
  • STORIES THAT SELL  |  MONDAY, FEBRUARY 10, 2014
    [Lead] Why Some Buyers Don’t Look at Case Studies
    In the name of collecting leads, we''re interrupting the sales process and likely ticking off prospects in the process. understand the need to generate leads, but find other ways and make them fit the way your buyers want to buy. Locked. Let''s suppose, for a moment, that you''re in the market for a new car. Toyota does this nicely.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 7, 2014
    [Lead] The seven traits of an effective digital enterprise
    Leading companies frequently look to other industries to attract digital talent, because they understand that emphasizing skills over experience when hiring new talent is vital to success, at least in the early stages of transformation. I really enjoy the free content provided by McKinsey & Company’s Insights. Hire them anyway.
  • LEDGER BENNETT  |  THURSDAY, JUNE 6, 2013
    [Lead] 5 ways Marketing Automation helps Sales Enablement
    When a warm lead you have previously spoken to returns to the site, clicks on an email and downloads a document, then it’s easy to continue the conversation given the additional interest shown. 3.      Automated personal touches, less manual input. However, it’s not always easy for the sales rep to view automation as positively as peers.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 11, 2014
    [Lead] What is Personal Branding? @MNBurgess Shares His Thoughts w/ @PeterCardon for @HuffingtonPost [w/ VIDEO] #SocBiz
    It’s important to consider these two ideas together, as understanding the former can lead to greater effectiveness in the latter. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Lead] How to Tame Panda and Penguin with WPO
    But done well, a blog fosters social engagement, improves organic search results and generates leads. Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. At a high level, both updates are designed to clamp down on “artificially optimized” web pages (e.g., WPO Tactics for Panda and Penguin.
  • ONPATH  |  TUESDAY, DECEMBER 14, 2010
    [Lead] I am not 140 Characters: A collection of Tweets never Twitted about on Twitter
    Time to start mining info on B2B , call centers , lead generation , training. Network/Teach/Showcase/Market your work/Be in-the-know/Finger on the pulse/Micro-blog/Extend brand visibility/Follow/LEAD/GET FOUND! Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn and Twitter @Bluecontra1. Right?
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 18, 2010
    [Lead] Top Infographics for b2b marketers
    Web trend map: plots the Internet’s leading names and domains onto the Tokyo metro map        . Social Media Demographics: Flowtown’s visualisation providing a breakdown of the key demographics for all the leading social networks     .    . Web trend map.  2.  Social CMO social landscape.  . 5.  Social media demographics.  . 6. How
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Lead] 4 Lessons Pop Songs Can Teach You About Marketing
    Leads converted from phone calls are 3x more likely to turn into paying accounts than leads from form conversions. Research shows that 53.3% of top companies don’t respond to web leads. I’m a firm believer that there is more to pop music than tinny music and occasionally annoying (but catchy) lyrics. Call Me by Blondie.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Lead] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When managed properly, more efficient leads are generated, and campaign ROI increases. Ad Level: Pause. Ad Group Level: Default Maximum CPC, Pause. STRATEGY EXAMPLES.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [Lead] B2B data – Get smart not big
    Common examples are: purchased lists, responses from marketing campaigns, qualified lead lists, visitors to trade show booths, webinar registrations, sales staff CRM inputs, inbound inquiries, survey results, and of course, the transaction records held  in accounting.  At this time, I’ll leave out unstructured social data even though it exists.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Lead] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Optimizing content for search engines and lead generation. Developing and optimizing lead nurturing campaigns. and leads into customers! Definitely!
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 14, 2013
    [Lead] Leave Your Ego at the Door
    They lead with how great their company is instead of the key problem they can help their prospects solve and how they have helped their current customers achieve this. When it comes to most lead generation campaigns these days, companies are in broadcast mode. The Executives'' Guide to Building a Lead Generation Engine.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 4, 2011
    [Lead] 5 Great SlideShare Presentations on B2B Selling
    B2B Lead Genration Using Social Media. SlideShare is a resource any B2B sales person should be familiar with. If your company doesn’t have a SlideShare profile you should forward this along to your marketing Dept. 13 Ways to Make Selling Easy with LinkedIn. Selling to the CIO. Getting a Competitive Advantage through Social Selling.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Lead] How To Create Killer Content With Google Analytics
    Lead Generation. Lead Generation. The key to marketing, and overall business, success is understanding your customer. This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Key metrics you want to be able to measure are: Brand Awareness. Customer Retention. Brand Awareness.
  • FUNNEL FOCUS  |  FRIDAY, JULY 22, 2011
    [Lead] The Marketing Automation Institute Addresses Marketing Skills Gap
    Before you can implement marketing automation successfully, you have to have a lead-to-close process worth automating and the skills – such as program management, copy writing, content development, creative development and data analysis – needed to continually executive campaigns. The technology is such a small piece of it.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [Lead] The Problem with Marketing Data (via )
    B2B Lead Generation | The Problem with Marketing Data updated article with recent data Trend 5: The Company with the Best Data Wins Fact: An average marketing database contains 25-30% useless records. Updated with new data. In best-in-class, it’s under 5% (SiriusDecisions) Data quality is a massive problem in B2B marketing companies.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, MARCH 25, 2014
    [Lead] New Report: Alliance Marketing Trends 2014
    The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent). The results from our new study on Alliance Marketing are now available! Download it here. Fifty percent of respondents expect alliance marketing budgets to increase over the next 24 months.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 17, 2014
    [Lead] Jeff Ogden of Find New Customers is a 3 Time Winner of the prestigious SLMA marketing award
    Jeff Ogden of Find New Customers is proud to be a three time winner of the prestigious SLMA marketing award, voted annually by peers and run by the Sales Lead Management Association. Why do marketing awards matter? As one top marketing expert once told me “You’re not an expert when you say you are. Watch this video please.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Lead] How Online Schools Are Using Blogging to Attract Prospective Students
    Convert prospective students into leads to nurture while they''re in research mode. The blog also leads to a student review page, with both written and video testimonials by students that answer questions like "Can I do it at my age?" Online education has grown consistently in the U.S. DeVry University. Capella University. Fortis.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 13, 2014
    [Lead] Sales & Marketing Have Moved In Together [Infographic]
    In the “beyond age,” marketing is accountable for revenue and sales has greater expectations regarding marketing qualified leads. Are your sales and marketing relationships on a path toward power. or toxicity? Back then, as little as 10 years ago, marketing arranged the blind dates for sales, the cousin. But things have changed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2011
    [Lead] Happiness, joy and big fat Klout scores
    Living in a joyful way is a challenge but one key idea is staying focused on the reason for your journey.  If you KNOW why you are on your path, then you also have internal guideposts to lead the way. Back in my 20s I was full of energy and ambition. “It doesn’t have to be that way you know,&# my teacher said. Joy is peace.
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