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  • MODERN B2B MARKETING  |  THURSDAY, MAY 31, 2012
    [Lead] Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World
    That’s why, now more than ever, companies need strong leaders who can create alignment between sales and marketing to achieve the revenue growth that we all seek: more win-ready leads , more opportunities, and ultimately more closed deals. It’s the kind of moment that you know truly matters, and that you won’t soon forget.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Lead] 4 Tips to Succeed With Marketing Automation
    As you become familiar with the platform you’re probably doing some targeting, you’re using email effectively as a channel, and the quality of the leads you’re sending to sales is much better than before. m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation!
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Lead] Seven Ways to Get The Most Out of Industry Events
    'Erika Goldwater’s post earlier this week  got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Also, don’t forget the reason you are there. Book them while you can.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 14, 2010
    [Lead] Whatever Happened To The Business Case
    Challenging conventional wisdom in a respectful way can lead to the kind of insights that most people miss. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. That post is still one of my most popular. Great!
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Lead] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • LEADERSHIP  |  FRIDAY, NOVEMBER 7, 2014
    [Lead] Interesting Infographics: 5 Minute Guide to B2B Marketer Content Preferences
    After you read through this interesting infographic, how will you apply this information to your B2B lead generation? 'According to new research by kapost that was based on a survey to marketers employed at companies with over 1,000 employees, below is the 5 minute guide to the content preferences of B2B marketers. eBooks were 38%.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Lead] Why You Need to Stop Neglecting Your Old Content
    This is content I wouldn''t deem worthy of putting on our blog homepage or emailing to our subscribers and leads now , so why are we okay with it getting discovered by new visitors in search every day? Which leads me to point number three. 5) It Can Generate More New Leads With Very Little Work. Crazy, right? And, whaddya know?
  • BLUE FOCUS MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Lead] @SocialEmployee McGraw-Hill Author @CKBurgess to Participate in #SocBiz Panel at #DellWorld #Dell
    Join me and co-host Amy Heiss (@ amyhatdell ), Social Media & Community University (SMaC-U) Lead at Dell, as we explore what it means to build a culture of brand ambassadors for your company. 'I am pleased to announce that I will be taking part in a panel at this year’s Dell World 2013 Conference, which will be hosted Dec.
  • LEDGER BENNETT  |  THURSDAY, JUNE 6, 2013
    [Lead] 5 ways Marketing Automation helps Sales Enablement
    So when pre-agreed lead scoring matrices show a warm lead to be ready for handover to sales, they come complete with online behaviour, with what they’ve viewed, downloaded and interacted with. However, it’s not always easy for the sales rep to view automation as positively as peers. 1.      Greater insight. 2.      Improved visibility.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 3, 2013
    [Lead] Should You Outsource Your Marketing? A Cost Analysis
    discusses some of the situations or trigger points that might lead to outsourcing marketing staff. If you’re considering hiring marketing staff, one of your options is to outsource this key function. To decide if outsourcing is an option for you, do a simple cost analysis. What are the costs of hiring versus outsourcing? Salary. Entry.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MAY 5, 2010
    [Lead] My 3 Wishes from the Marketing Genie
    will look for a well-designed, organized, and complete website, regular newsletters, targeted e-mails, trade show presence, search engine results, and most of all: contact information that leads me to a real person. Remember watching cartoons about Aladdin and the magic lamp? Didn’t you wish you could have three wishes too?
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Lead] How to Achieve the Right Blend of Art and Science for Marketing
    For example, your marketing dashboard should enable you to prove marketing’s value with hard metrics such as the number of leads, cost per lead and revenue as well as with softer measures such as establishing thought leadership and nurturing leads. And if so, how do we “right the boat?”. The Creative Side of Marketing.
  • HUBSPOT  |  TUESDAY, AUGUST 3, 2010
    [Lead] Free eBook: Building the Marketing Plan: A Blueprint for Start-ups
    Nowadays, there’s no reason you can’t have a web site up in days, start publishing content within weeks, run quick experiments regarding prospecting lists/messages/offers, and within a couple months start to see the needle move in terms of traffic, leads and prospects. The following is a guest post by Ilya Mirman.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Lead] 5 Webinar Mistakes to Avoid
    'When done right, webinars can be an effective and engaging marketing strategy that can achieve a range of goals: everything from establishing topic authority to lead generation and customer acquisition. Promoting your webinar isn’t just like any other lead generation program. Thinking of conducting your own webinar?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 21, 2013
    [Lead] Sales Leadership: Bringing a Sharp Focus to Your Sales Meetings
    His latest book is titled: “ Leading High Performance Sales Teams”. Sales Leadership:  Bringing a Sharp Focus to Your. Sales Meetings. During the past few months I have been consulting with several clients on a variety of issues and coaching others via our new “Acumen Project”. For example $250,000. The 50% list becomes your “upside” list.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Lead] How Manchester United Revolutionized Sports Marketing
    'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade). Have a Backstory. Fantasy sports.
  • VIEWPOINT  |  WEDNESDAY, APRIL 10, 2013
    [Lead] Sales 2.0 2013 Conference - My Featured Tweets #S20C
    Rules to lead: ask employees, involve everyone, chart progress, reward good/confront bad, fire people, mood is everything @ jeffreyhayzlett. 'Day two of Sales 2.0 Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. Here are a few tweet highlights. Dan McDade (@dandade) April 9, 2013. Day two Sales 2.0
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Lead] It Might Be Time to Make Age One of Your Segmentation Criteria
    Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. Not unlike what you do on laundry day. These categories help establish the context for your value proposition.
  • FATHOM  |  FRIDAY, SEPTEMBER 12, 2014
    [Lead] What I Learned by Monitoring Competitors in Higher Education
    When it comes to paid search, every college and university wants the same thing: more leads at a lower cost per lead. Below are 5 things I’ve learned from The Search Monitor (TSM) to help increase leads and decrease cost per leads during this time. During the peak season, we do a lot of competitor monitoring.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 13, 2013
    [Lead] Attend a LIVE Taping of Marketing Made Simple TV at Social Media Action Camp NYC next week
    Ranked by Forbes as one of the top 10 influencers in social media , he has been called “ an unstoppable force of nature ,” “ the best corporate social media lead on the planet ,” and Alan Mulally, the CEO of Ford Motor Company, called him “ a visionary.” Sign up now at SMAC-NYC ). and Social Media Club.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Lead] How to Build a Value Proposition that Sells
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. One of the most difficult things entrepreneurs and salespeople struggle with is describing. Mike Schultz. the value of what they offer. And this is a biggie when it comes to sales success because you can’t sell what you can’t describe.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Lead] Doing what’s right – a full decade later
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B demand generation | Making things right (fits with Core Values posted earlier today). The All-Time Worst Experience of My Career.). was ashamed and humiliated. Go sell something else.”). ”). Years passed. What do you think?
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Lead] Is Google Analytics Right For Your Business?
    The goal of a website is unique to each business – customer support, generate leads , transact online sales, educate prospective customers, and more. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. It was a blast. The short answer is probably.
  • WRITING ON THE WEB  |  THURSDAY, JULY 11, 2013
    [Lead] Business Blogging: How to Optimize Older Posts
    Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. 'Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? It uses the YARPP plugin.
  • WRITTENT  |  MONDAY, JANUARY 13, 2014
    [Lead] 10 Bizarre Inbound Marketing Strategies that Actually Work
    By introducing elements of competition, mystery, or interactivity on your website and social media, you can ingnite your lost leads and indifferent prospects into hardcore brand promoters. To many of us, the marketing idea of outsourcing is associated with lower quality and lead generation. 'Image credit: FreeDigitalPhotos. Be Wacky.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Lead] What Your Last Facebook Post Says About Your Brand
    by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  I posted it 17 days ago, and I’ve had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. more or less ever.  The top post is the thing that people will walk away thinking about.
  • THE POINT  |  TUESDAY, JUNE 1, 2010
    [Lead] Can Games Play a Role in B2B Marketing?
    We’ve built a game for a leading hotel chain to communicate new upgrades at the hotel’s properties to travel agents, along with a call to action to enter a sweepstakes. Could games be a potentially viable form of “content&# to weave into lead generation, database marketing, or lead nurturing campaigns? Demand generation?
  • MARKETING ACTION  |  FRIDAY, MARCH 28, 2014
    [Lead] 3 Ways to Keep Departing Sales Reps from Stealing Your Clients
    As you gain leads, they come into your marketing automation system where all their information is captured. The marketing team manages the leads, acting on them to gently move them further down the funnel, often using drip marketing programs for education and relationship building. As they interact with you (e.g. Image credit.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 4, 2012
    [Lead] Content Marketing Lessons for Small Business
    Always be consuming." - Consuming content can lead to great insights and learning. The TopRank Online Marketing blog has 17 lessons about content marketing for small businesses. Whether you’re a big or small business, content is content." - Regardless your company's size, the same rules apply. You're more likely to do something you enjoy.
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 17, 2011
    [Lead] ESPN: Maximizing Audience Data to Drive Revenue Growth
    The right infrastructure : The ability to support data volumes, run complex ad hoc queries, automate online campaigns, and provide industry-leading campaign reporting that will improve performance with reduced effort and cycle times. What does this mean to them?  That's a tidy little sentence with a tremendous amount of team effort behind it. 
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 21, 2013
    [Lead] Why Search Results Don’t Always Mean Business Results
    Sure, you may be a lead gen type and want to collect more email addresses or a non-profit and want more donors. But whether you’re selling products, gathering leads, or enlisting actions, you’re trying to close a deal. 'Photo credits: www.roadtrafficsigns.com. Forget Panda. Ignore Penguin. In fact, disregard SEO overall.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Lead] B2B Marketers Need to Get on Board with Social Media… NOW!
    Also, as Facebook, Twitter and LinkedIn inevitably become better at capturing leads, B2B marketers are going to be forced to spend more time and money on them. Indeed, more than 800 million users listing professional-related preferences is no lead pool to scoff at! But now more than ever, it’s time to put the pedal to the metal.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 12, 2009
    [Lead] ClickInsights: What is your favorite case study? Why do you like it?
    feature story style means the story starts immediately with an engaging feature lead, instead of an "About the Customer" section. Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Case studies come in all shapes and forms. Cindy King's Tip.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Lead] Advertising, Big Data, and Google’s Moves To Own It All
    Here are my predictions: Google will follow Firefox’s lead and not allow pages to set third party cookies. 'Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. But before we look at how they are related, two background points are key. Summary.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 27, 2014
    [Lead] 3 More Trigger Marketing Tips To Improve Engagement
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter  @jhaynam. What makes you take action? Read part one here. .
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Lead] 5 Marketing Tactics That Don't Matter
    Redesigning Your Website 'Just Because' - Websites are the hub for driving online leads. What does matter is how many leads your website generates. Thus, website redesigns without clear lead generation improvement goals are pointless. We are in the midst of a epidemic that is claiming the precious time of way too many marketers.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Lead] The High-Payoff Referral Question No One Ever Asks — But Should
    Top performers do this all the time, and some reach the rarefied air where 80% of their business comes from high-potential referred leads. That will not only turn up good leads, but also acknowledge your customer’s own influence. And there’s plenty of hard research to support that. For example, there are approximately 2.4
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Lead] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    Foundation Capital the investor behind great companies like Netflix , Chegg , Financial Engines , Rearden Commerce , MobileIron , Coverity , and SimplyHired is leading this latest round of Series C funding. Our technology helps sales teams be more productive, successful, and increases company’s top-line revenue by at least ten percent.
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Lead] Is sales enablement dead?
    We all know the B2B sales cycle keeps getting longer, more and more people are involved in big purchase decisions, and lead nurturing is incredibly important. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. And this isn't just talk. Well, I wonder. Indeed not.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Lead] Why Every Business Blog Needs Evergreen Content
    Continues to Generate Leads: As a result of the continuous traffic it generates, evergreen content that is optimized for lead generation also has a powerful capacity to continually generate leads over time. Evergreen content, on the other hand, guarantees SEO, traffic, and leads over time. What Is Evergreen Blog Content?
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 2, 2013
    [Lead] A Review of the Book B2B AtoZ by Bill Blaney
    Myth 5: Blogging automatically leads to new customers. 'A Review of a good book on B2B Marketing. recently received a reviewer’s copy of the book B2B AtoZ by Bill Blaney – which covers B2B marketing. get many books sent to me, especially since I’m the host of the extremely popular online TV show, Marketing Made Simple TV.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Lead] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    The more your content is shared, the more it can be discussed which in turn can lead to more inbound links to your website. Finally, by placing calls to action within a video, including a link to a lead generation form, you can assess which videos had the greatest impact. Understanding User Intent. That is something a human would do.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Lead] If social media took a selfie, it would look like Facebook
    They may not lead on everything, but I think Facebook is leading the way on filtering posts for your stream. 'Photo credit: Jon Chevier™. Facebook is the biggest social network, but there is a lot more to social media than Facebook. Still, my title stands. Why is this important? YouTube is definitely a more important place for video.
  • EB2BLEADS  |  TUESDAY, JULY 5, 2011
    [Lead] B2B Viral Marketing
    B2B Marketing specialist in online Lead Generation and Lead Nurturing You've probably seen or heard of those campaigns that got a ton of people in just a few hours watching they’re video or reading a blog post. Viral marketing doesn’t have to be about big numbers, it can also be small. On the web you are what you publish.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Lead] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    This can lead visitors to not only click on a link because it stands out, but it also can lead a reader to more content by your employee or company. Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It Could Have SEO Influence.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 2, 2011
    [Lead] 12 Creative Ideas for Using QR Codes in B2B Marketing
    If you update your schedule, the code will lead people to the updated material. B2B marketing via print material suffers from being stagnant, but QR codes can be used on print material to also lead users to dynamic content, like interactive demos or live support. You bet! Trade shows are hotspots of B2B ideas and potential contacts.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 31, 2012
    [Lead] 7 Trends From The Focus Technology Marketing Handbook
    Quality vs. quantity of leads, the conversion process and the marketing mix (how many events?) There has been a rush to marketing automation and automated lead nurturing that has often focused on buying technology and not on defining the best processes and aligning marketing and sales lead definitions. Well deserved. Strategy
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Lead] Content Marketing Lessons From The New York Times Innovation Report
    Your content generators and producers should be leading the charge when it comes to promoting the content that falls under your brand’s umbrella. 'by Steve Olenski | Tweet this It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. Or maybe it did. Em)power to the people.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Lead] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    If your company needs more and better sales leads, you want to contact Find New Customers. 'Hiring managers are making a big mistake – they are asking the wrong questions. Most often they want to know your role and for whom you worked. But that’s the wrong question. whether it was me or my former employer. Tell me about it.
  • VISIONEDGE  |  TUESDAY, DECEMBER 31, 2013
    [Lead] Is Your Marketing Measurement Resolution on Track?
    The metrics you  selected will demonstrate our Marketing is impacting the business and serve as good leading indicators.  . 'Happy New Years Eve to everyone! 2013 is coming to a close and we are on the threshold of 2014; for those of you across the globe, happy New Year! If so, join the ranks of tens of thousands of marketers who did.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 26, 2011
    [Lead] Improve your blog. Stop writing for an audience!
    Perhaps recognition that will lead to new opportunities? I’m a little freaked about this post.  I’m afraid people will read only the blog headline and get out their pitchforks and torches.  So please glance at least a few more sentences before hitting the comment section, OK? You were blogging for some personal benefit. Or money.
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 19, 2014
    [Lead] 4 Times You’re Going to Wish You Had a Phone Number on Your Website
    Your CEO Wants You to Drive More Leads. This one ties into the above, because those missed opportunities we’re referring to in the previous sections are all about the leads you might be missing out on. We have a contact us box!” some will squawk. We handle customer inquiries on social media!” others will brag. Want to learn more?
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Lead] 9 Excellent Examples of Brands Using Facebook's New Page Design
    You can apply this concept to all of your content offers -- slide decks, ebooks, webinars, ebooks -- just be sure to include a call-to-action at the end of each piece of content so that when your fans are done consuming the content, you can convert a new lead or reconvert an existing one. Best Use of Stars and Pins. Software company Jive!
  • MARKETING ACTION  |  THURSDAY, JANUARY 3, 2013
    [Lead] Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
    SMBs are running behind large enterprises in adopting marketing automation to manage leads. Twice as many large companies as SMBs use marketing automation for lead management. The seven habits range from outreach strategies to budgeting priorities that cover the lead lifecycle and beyond, with an emphasis on customer lifetime value.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 2, 2009
    [Lead] Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
    Converted by Blogger Buster Tribes: We Need You to Lead Us Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes will help you understand whats at stake, and why YOU should lead a tribe of your own. skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? In fact.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Lead] 22 Educational Social Media Diagrams
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! Everyone learns differently. 22 Amazing Social Media Graphics 1. Social Media Process v.
  • ENGAGE  |  WEDNESDAY, JUNE 29, 2011
    [Lead] 7 Things Good Marketers Have in Common
    Being likable, retweetable, and ultimately generating leads and developing new partnerships is more art than it is science. I t takes more than a snarky attitude and knowledge of hashtags to be successful in social media. But which personality traits separate the wheat from the chaff when it comes to social media marketers?
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 18, 2009
    [Lead] Why Being Visual Can Bring Beautiful Business Results
    Most of his creative blog posts lead with a graphical representation of the topic that he will discuss. Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy. And, it’s even harder to be amusing at the same time. Sometimes there is almost no extra print content below his image.
  • BIZNOLOGY  |  FRIDAY, APRIL 20, 2012
    [Lead] Employees represent their companies online, like it or not
    The irony is that those who want this separation of personal and professional are the ones that leave the bread crumbs leading to who they are and what they do. Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too. Why am I writing about this? It was not as if he was trying to hide who he was.
  • VISIONEDGE  |  MONDAY, MARCH 24, 2014
    [Lead] Weaving Contextual Data into Models
    Communication that is contextual is more personal and as a result feels more authentic, shows value, and leads customers want to act. 'Many companies are developing opportunity scoring models which essentially assign a predetermined numerical score to specific behaviors or statuses within a database. Keep in mind, timing is everything.
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Lead] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    For example, HubSpot's elevator pitch may go along the lines of: HubSpot is all-in-one marketing software that helps businesses of all sizes increase the number of visitors to their website and convert more of those visitors into leads and customers. Making sure content leads to a sale is your next step. 1) Reserve a Room at the Event.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, MAY 10, 2013
    [Lead] Top Seller LinkedIn Strategy: Monitor Customer Job Changes
    This is a strong trigger event that can lead to untapped opportunities. At Vorsight we have a lead source called "Old Client, New Company." When a salesperson sees an alert that a client has moved to a new company, they create a lead with this source. That''s a huge difference. And here’s an even starker contrast. The result?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 27, 2012
    [Lead] Inbound Marketing: Do You Have A Content Destination?
    And that will lead to more customers, more revenue and better business results from marketing efforts. B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. zzzzzzzzzz (snore). Oh, and don’t be boring! Photo Source.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Lead] B2B Marketers: Have You Localized Your Content Plan?
    About the Author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Lead] 10 Brilliant Pinterest Board Ideas From Real Brands
    Right now, each pin leads to you TweetDeck. 'Yes, Pinterest might be the fourth largest traffic driver in the world. but it''s still a pretty challenging network to use for most companies, especially for those in the B2B sector. Maybe you''ve claimed your company''s Pinterest profile and added a board or two with a few pins.
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [Lead] Unfair Rap on Gates
    Most people would agree that capitalism in its purest form creates imbalances that lead to lead to things like the Great Depression, and that’s why some regulation is needed. Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). For one thing, Gates didn’t trash capitalism in general. Related articles.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Lead] Marketing Analytics: A Must Have in 2014
    When a campaign is launched, it is very easy to follow online activity and leads from such components as emails, social media, and website activity. And don’t think that phone leads are on the outs or fail to contribute significantly to revenue growth. Studies show inbound sales calls convert to revenue 10 times more than web leads.
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Lead] Maximizing Event Effectiveness 3 Ways
    It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events. However, you still need to set objectives and goals for the event and measure diligently (number of leads, accelerating deals in pipeline, new partnerships or customer meetings). Why do we exhibit at these industry events? Results.
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Lead] Follow Up – My 2014 Content Marketing Predictions
    If your strategy and tactics change, but your KPIs don’t — and the C-Suite is still expecting to see “net new leads” and web traffic instead of engagement and nurture metrics based on your new content plan (don’t forget to gather baselines for comparison!) — you’re definitely going to have a hard time. Director of Content Marketing at ON24.
  • BLOG MY CALLS  |  THURSDAY, MAY 9, 2013
    [Lead] Q&A with Content Marketing Expert Jeff Molander: Selling with Content
    Jeff was kind enough to answer a few questions about content marketing, social selling, and how to get leads with both. define failure, or under-producing, as "not generating sales leads." Most are struggling to create leads with content because they''re measuring content over structuring or designing it. Awesome. Read on.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 1, 2012
    [Lead] I Wish Every Year Was An Election Year!!
    For those of you that don’t know, Marketing and Sales departments within technology companies pay us to run fully qualified lead generation initiatives for them. With the non-stop press coverage of the coming election I thought I’d jump on the bandwagon and share some election year related data with all of you.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Lead] Winning With Customers – B2B Playbook Review
    And, how I can apply that knowledge to the lead generation process to bring more differentiated value to those companies that I’m not yet doing business with. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  Start with “Friendlies”. Tweet This!
  • THE ROI GUY  |  FRIDAY, NOVEMBER 22, 2013
    [Lead] Sales Revenue Growth for 2014? More of the Same Won’t Deliver Results
    The #1 reason sales reps do not achieve quota goals is not a lack of leads, products, CRM or training – but a failure to effectively communicate value to today’s more frugal / skeptical prospect. 'In your 2014 plans, you likely have some significant revenue growth targets for the New Year. Why is this?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 26, 2014
    [Lead] Search marketers: Don’t forget to keep an eye on your PPC market visibility
    We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. Next, let’s look at the same market visibility stat, but this time for the five leading mobile phone companies. '(Photo credit: Greg Lilly Photos).
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 31, 2011
    [Lead] Are You In The Top 1% Of Sales People?
    The old school strategy of hiring more “feet on the street&# or hiring 100’s of inside sales people to cold call 100’s of times a day looking for sales growth or generating volumes of leads is proving wildly inefficient. This is a guest post from sales professional Kenny Madden. Good riddance.). TOP 1% (Read: Exceptional credibility. ).
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Lead] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision.
  • MARKETING ACTION  |  FRIDAY, JULY 5, 2013
    [Lead] Is Marketing the New Sales? Webinar Tuesday July 9
    Inbound leads were mostly tossed over the wall to sales, who mostly ignored them because they didn’t know where the lead came from or how “hot” that lead was to buy. Industry expert and Director of Demand Gen at Act-On Software, Janelle Johnson, will lead this timely discussion on Tuesday, July 9.  That was then.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 4, 2014
    [Lead] 3 Easy Ways to Increase Site Conversions
    Your posts may lead readers down the conversion funnel, but they should be useful enough to stand on their own. This leads us to the next tip. Determining which of these leads to higher conversions can help you come up with a conversion optimization strategy that is specific to your website and your readers. All rights reserved.
  • BUYEROLOGY  |  MONDAY, OCTOBER 25, 2010
    [Lead] Buyer Interaction Shapes Buyer Experience Design
      Paul Greenberg , a prolific speaker and leading thinker on Social CRM and author of CRM at the Speed of Light has written and spoken often on the notion that customers and buyers are not expecting just a product but are expecting experiences.  Image via Wikipedia.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 14, 2009
    [Lead] Spredfast Offers Systematic Management for Social Media Campaigns
    Similarly, Spredfast makes no attempt at relating social media programs to business results such as leads or revenue. Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. Silly me. should have known that marketers talk first and listen later. links for each event.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Lead] 7 Marketing Skills You Need to Get a Promotion
    2) Create unique and valuable offers to generate leads. An ineffective marketer creates a bunch of generic "contact us" landing pages on his website and thinks the leads will automatically start rolling in. Since the content is bringing in some leads, he''s afraid to mess with what''s working. 'Are you vying for a promotion?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Lead] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Check it out !  .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Lead] 31 business building benefits of Buyer Personas
    Creates higher quality lead generation. 'By Rob Petersen, {grow} Community Member. Buyer Personas  rock and I’m about to show you why. Buyer Personas are written characterizations of the real buyers who influence or make decisions about the products, services or solutions you market. TARGETING AND POSITIONING. MESSAGING AND MEDIA.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 27, 2012
    [Lead] 13 Questions Marketing Should Ask the Sales Reps
    They need to know leads’ prospects needs, buying actions…their digital body language. by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you want to understand what sales really needs, you have to know what questions to ask. Sales reps need data.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2011
    [Lead] 9 Reasons to Make a Software Purchase in December
    You may be sitting on uncommitted budget, facing a ‘use it or lose it’ scenario; which if left unspent, can lead to lower budgets in future quarters. This type of situation usually leads to wasteful spending, but using Q4 funds to purchase valuable infrastructure proven to generate a nice return kills two birds with one stone.
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 2, 2010
    [Lead] In B2B Inbound Marketing, Don't Be a Jerk
    Now I start jumping up and down (figuratively) when we’ve increased website visitors month after month and a continuously improving traffic ranking that generates sales leads. I remember cracking up at the naiveté of Steve Martin’s character, Navin R. Millions of people look at this book every day!”
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JUNE 27, 2013
    [Lead] Download the 2013 B2B Content Marketing Report
    Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. 'Content marketing is going mainstream in 2013.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 20, 2013
    [Lead] How do You Sell Marketing Automation to Internal Stakeholders?
    But first make sure you incorporate the advice of the leading marketing automation experts in order to make sure you have the right positioning. Increase the rate and volume of qualified leads passed to field sales. Increase the number of pipeline opportunities by more effectively marketing to existing leads.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 2, 2013
    [Lead] 4 Ideas to Ensure Success With Sales Analytics
    Making this mistake could lead to disastrous repercussions to the overall performance of your company. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. First, you need to focus on your business use case.
  • ENGAGE  |  MONDAY, DECEMBER 19, 2011
    [Lead] 5 Ways to Become a Better Writer in 2012
    Image: the italian voice ] If you liked this, try: The Tao of Quality (Or, What I learned from Auto-Tune) 5 Tips to Fight the Writing Procrastination Gremlins Lead and I Will Follow: On Writing Good Leads. I wrote my face off in 2011. Both  professionally  and  personally , I wrote more words this past year than any other in my life.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 7, 2011
    [Lead] The World Has Changed…Has Your Marketing?
    Inbound marketing costs 62% less per lead than traditional, outbound marketing. The real question becomes this: are you going to embrace this change and transform costly, low-yielding marketing programs into finely-tuned lead generation machines? 79% of adults use the internet ( Pew Internet & American Life Project , May 2010).
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Lead] 20+ Metrics for Measuring B2B SEO Performance
    Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. 'Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Search Engine Optimization Fundamentals. Organic search engine traffic. Keyword rank monitoring.
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Lead] Use Twitter to Rank #1 in Google in Less Than Five Minutes
    Five minutes from now you really could be generating leads using Twitter. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Rank number one in Google in five minutes? Must be black hat , right? Wrong. And, in some cases it can be used to outrank behemoth competitors.
  • B2B MARKETING ONLINE  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Lead] Convergence vs. divergence
    The devices are developing at an incredible pace with Apple and Blackberry leading the way with Google fast approaching. A few years ago I was working with a technology client who told me about the convergence of telephony, desktops and mobile so everything I could ever need would be in once device. So where are we now? What about me?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 17, 2010
    [Lead] What Is Marketing Acceleration?
    More leads. But we can use the power of acceleration to help our companies achieve greater success in 3 ways: Pipeline Acceleration: increasing the speed of conversion from initial response to lead, opportunity and sale. At the top of the funnel is lead follow-up: this may be the easiest item to consider. Conversion More sales.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Lead] 7 Tactics to Delete From Your Social Media Strategy NOW
    Social media strategies overloaded with junk that doesn't help drive business objectives use up precious resources and ultimately lead to the failure of the entire strategy. That said, many marketers primarily use it as a tool to build reach and generate leads at the tip-top of the funnel. Stop this today. situation.
  • INSIGHTIQ BLOG  |  MONDAY, APRIL 2, 2012
    [Lead] B2B Marketers: Use your marketing automation carefully
    Your job, as a marketer and/or as a sales person, is to provide them with the information and tools they need, when they need them, to make the best, most informed decision.one that leads them (hopefully) to your product or service. Your sales people will be far more effective (total conversations, % of leads passed, etc.) Of what?
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Lead] The Ultimate Guide to Creating Compelling Case Studies
    That means every once in a while, it's good to dedicate some time to collecting your customers' stories so you can share them with your leads and help make their buying decision a little bit easier. Often, leads question whether or not your solution is really the right choice for them. and obviously seeing fantastic results!
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Lead] 8 Ways to Use the Web to Write Amazing Headlines
    PPC Advertising - You might be using pay-per-click advertisements on Google, Bing or Facebook to help drive leads for your business, but if you are willing to spend a little money, you can also use these platforms to conduct some broad title testing. Let's say that you are about to launch an important new ebook for lead generation.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Lead] 5 Ways B2B Companies Can Use Facebook Timeline
    If you want to use a landing page, maybe even one with a lead form, you still can. Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. Create a Stunning Cover Photo. Don’t do this. Link to Your New Landing Page. Sort of.
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