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  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Lead] Sales Enablement Danger
    We hear these grandiose promises to save time and sales drive productivity by expanding CRM functionality with things like: integrated proposal automation, content delivery, lead scoring, predictive analytics and data visualization. In fact, just this weekend, the inventor of email, Ray Tomlinson and the use of “@” passed away.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Lead] 3 Ways To Differentiate Your Brand in Search Engine Results
    B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. Optimizing Existing HTML Title Tags.
  • CAPTORA  |  TUESDAY, NOVEMBER 24, 2015
    [Lead] Get Sh*t Done: 3 Phases to Putting Marketing Goals Into Action
    The Captora platform enables me to see me how I rank in term of keyword coverage compared to my competition, then take action to create campaigns that target keyword or pain statements my buyers are searching for- thus enabling me to capture more leads. Having a plan of attack is critical for reaching goals, but it’s only half the battle.
  • BIZIBLE  |  THURSDAY, OCTOBER 20, 2016
    [Lead] 3 Things About Win Rates and Persona Engagement
    Perhaps when you get too many people involved, there are more hurdles to jump over and more indecision from accounts, leading to stalled opportunities that eventually fall through. 2. Win rates are a focus of every organization. Let’s illustrate this with a quick example. 125 opportunities and 12% win rate). Three things popped out. 1.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 9, 2016
    [Lead] Have You Heard About the New Marketing and Agency Model?
    Data Collaboration Leads to Better Customer Engagement. A recent study by Forbes Insights and sponsored by Oracle Marketing Cloud revealed 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. And just how much data is created every day? Every single day nearly 2.5 Forever.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Lead] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    Learning how to diagnose your most popular posts can be very important, as it will lead to more blogging success. Writing for your readers and not for search engines is an important part of your business and SEO strategy. This should give you an understanding of what your readers are expecting. Search Engine Marketing Blog
  • BIZIBLE  |  TUESDAY, OCTOBER 11, 2016
    [Lead] 5 B2B Marketing Campaign Mistakes That Hurt Performance
    Yes, metrics like click-through-rates, pageviews, and even leads are good things to track, but they aren’t what you should use to judge campaign performance. For example, a campaign with a highly targeted audience will likely generate a low volume of pageviews and net new leads compared to a campaign with a broad audience. Not so fast.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Lead] Content Marketing Tactical Plan
    These can all be leveraged to promote your assets, drive lead generation, and nurture leads throughout your sales funnel. Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. Content Promotion.
  • CMO ESSENTIALS  |  SATURDAY, SEPTEMBER 12, 2015
    [Lead] Remember: Content Marketing is Just a Tactic
    Strategic thinking may lead you to believe that it is the best or most appropriate “how” to achieve your particular ends, but you must remember that content marketing depends on that strategic context. It can help with lead generation. What Are You Trying to Accomplish? Content Marketing is Only a Means to an End.
  • WRITTENT  |  THURSDAY, AUGUST 1, 2013
    [Lead] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
    Perhaps the world’s leading tool for word clouds, this platform provides basic options for visual content which is driven by text. free version of one of the world’s leading data visualization software, Tableau offers sophisticated options for translating large data sets into compelling imagery. Infographics and Word Clouds. Easely.ly.
  • VIDYARD  |  MONDAY, SEPTEMBER 12, 2016
    [Lead] Nominations Are Now Open for the Video Marketing Awards 2016!
    You’ve been working so hard all year on creating countless marketing assets, perfecting campaigns, nurturing leads, measuring ROI…really, it’s amazing you can accomplish so much in a year. Organizations are catching on fast to the fact that video is generating results not only in terms of marketing leads, but in sales as well.
  • VIEWPOINT  |  MONDAY, AUGUST 22, 2011
    [Lead] 4 Things to Consider Before You Buy Marketing Automation
    Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. Well, we’re in the dog days of August.
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Lead] 9 Silly Pinterest Mistakes Only Rookies Make
    You could be losing out on traffic, leads, and (potentially) customers. Include a mix of lead gen and non-lead gen content, too, so that people in all stages of the buying process can find content they enjoy. With over 70 million active users on Pinterest , some are bound to be making mistakes. More pins the better, right?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Lead] Research Shows Firms with Employee Advocacy Programs Grow Faster
    Other leading educational topics on the wish-list included social media training for specific social channels, content marketing strategy, and generating and nurturing leads. Hinge’s Visible Firm℠ is the leading marketing program for delivering greater visibility, growth, and profits. Employee advocacy is not new.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Lead] How To Create A Website Your Clients Will Love
    Westell Technologies is a leading provider of in-building wireless (IBW), intelligent site management (ISM), cell site optimization (CSO), and outside plant (OSP) solutions engineered to advance network performance. We’ve said it once and we’ll say it again… Your online presence is your most visible face. Asure Software.
  • JUNTA 42  |  SATURDAY, OCTOBER 31, 2015
    [Lead] This Week in Content Marketing: YouTube Proves We Have No Rights on Social Media
    This Old Marketing example of the week (54:10). J&J’s BabyCenter: BabyCenter is the leading online source for information on conception, pregnancy, birth, and early childhood for parents and parents-to-be. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • HUBSPOT  |  THURSDAY, MAY 22, 2014
    [Lead] 14 Ways to Get More Use Out of Your Buyer Personas
    Instead, the goal -- simply stated -- is to generate leads and convert leads into customers. List segmentation is the key to delivering more personalized experiences to your leads and customers. Ah yes, the excitement of creating your company’s first buyer persona. And then what happens? Wait a sec. are you?).
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2011
    [Lead] Trust Me: Why Trust is Crucial for Business Success, and How to Built It
    That’s why blogging is important (as a way to educate, inform and even entertain, without blatant selling) as is social media (for answering questions and building online relationships that lead to positive third-party coverage and comments). Half-jokingly, I told her not to worry, I can build her business without her. Before the Sale.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Lead] How do you budget for social media marketing?
    The idea is to drive relationships through consistent small engagements that eventually lead to awareness and bigger interactions, like a sale. I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. Make sense to you? Tweet.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Lead] Seven Expert Google Analytics Guides
    You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth ,  though a popular one). The science fiction thriller Lucy delves into one writer’s imagining of what human beings may be capable of if we were somehow able to use 20%, or 50%, or more of that capability.
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Lead] 8 Ways to Solve Prospects' Problems Through Your Marketing
    That's because the product or service isn't what makes a lead want to be your customer -- it's a solution to their problem that people care about. You need to convert that blog traffic into leads, and if you've written some amazing content, your readers will probably want to learn more from you. You've got answers. Not yet, anyway.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 13, 2015
    [Lead] Growth Hacking: Not Just for Start-ups
    If you’re still depending on your sellers and your outbound marketing tactics to find 100% of your leads, perhaps you should consider whether you’ve overlooked the fundamentals. Growth hacking in tech is hot.  Essentially, it’s the science of developing software that can sell itself. The thinking goes something like this.
  • VIEWPOINT  |  TUESDAY, JULY 30, 2013
    [Lead] PowerViews with Peter Bourke: Sell Less, Win More
    As I often say, “Technology has allowed marketers to get more poor quality leads — faster — to sales than ever before.”. Sell less, win more. Don’t even try to start selling—and you’ll win more commitments. Sure, this smacks of contrarianism, but Peter Bourke has proven that these iconoclastic approaches work. Then sell less, Peter says.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Lead] Time Constraints: Content Marketing’s Greatest Challenge?
    And when quality suffers, it can be hard to meet your goals for brand engagement and lead generation. Identify content types that increase traffic or help you capture leads. That’s why as a leading SEO agency , KEO Marketing monitors analytics for every campaign we execute. Creating valuable content is tough.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Lead] 13 Little Landing Page Tweaks That Can Make a BIG Difference
    After all, without these valuable assets -- and plenty of 'em -- inbound lead generation would be quite a challenge. Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results. Got 15 extra minutes on your hands? If it's not clear, make it so.
  • WRITTENT  |  WEDNESDAY, JULY 17, 2013
    [Lead] Building an Epic Buyer Persona Profile: a Totally Comprehensive Guide
    More technically, they’re “an example of the real person you need to influence, crafted from specialized interviews you conduct with actual buyers,” in the words of Adele Revella , a leading expert on the topic.  The worst types of interview questions could include: How many pages do you typically visit on a website before becoming a lead?
  • VIEWPOINT  |  TUESDAY, JUNE 26, 2012
    [Lead] Are We Playing Hunger Games? Key Questions Confronting Inside Sales
    But, when I attended the recent Leadership Summit put on by the American Association of Inside Sales Professionals (AA-ISP), I was reminded that sometimes questions can just lead to more questions. They simply aren't hungry (even if those generating the leads are). As I said, questions just seem to lead to new questions at this point.
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Lead] Video ads: Facebook or YouTube?
    Whether your video’s goal is to drive more traffic, or to gather fresh leads, make sure everyone on your team understands what the target is. More importantly, they give you a fantastic opportunity to bring in the leads that truly matter to you. Video is quickly becoming a default tool for marketers around the world. Get the Guide.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Lead] 60 Marketing Acronyms Every Industry Pro Should Know
    high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead. It can really throw you off your game in a conversation.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 20, 2011
    [Lead] How Do You Measure the Influence of Marketing Messages?
    Or, you could apply lead scores or funnel stage definitions. So, a report might find that 40% of “stage 3 leads” (whatever they are) made a purchase after attending a Webinar, while just 15% of “stage 3 leads” made a purchase if they didn't attend a Webinar. Of course, this is just one piece of the marketing attribution puzzle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Lead] The art and science of developing an enterprise content strategy
    Kevin Green explains how he leads one of the most complex content-juggling acts in the business world. Do you primarily lead or respond? Consume” and lead to “Click. Kevin Green explains how he leads one of the most complex content-juggling acts in the business world. Do you primarily lead or respond?
  • HUBSPOT  |  TUESDAY, JANUARY 18, 2011
    [Lead] Should Your Content Be Behind Forms? [Debate]
    What is the right approach to inbound marketing—putting forms in front of your content for lead generation purposes or leaving the content totally free for distribution purposes? On the flipside, though, most marketers have goals in terms of the number of leads they need to generate and you are responsible to your boss," says Mike.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Lead] How to Create Content That Actually Resonates With Your Readers
    The first step to creating content that resonates with readers is getting a better understanding of who your readers are, especially the ones you want to convert into leads and customers. Take one of our most successful blog posts of all time, " LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter." Word choice.
  • CONVERSIONATION  |  THURSDAY, AUGUST 4, 2011
    [Lead] People-Centric Landing Page Conversion: Don’t Make Me Think or Puke
    Most companies still use conventional landing pages, mostly with a form, to acquire leads or achieve another desired outcome. Obviously, landing pages are important in most forms of online marketing where you want to develop a relationship that goes beyond a connection or social relationship. 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Lead] B2B Sales Pros Need to Create Demand with Content Marketing
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. I recorded another video conversation with my friend Tom Skotidas. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling , but that really oversimplifies the process.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    [Lead] A Content Marketing Roundtable on June 28th
    Undoubtedly, companies who need to improve their content marketing programs for sales lead generation will want to turn into this great show. Marketing Made Simple TV is a production of the b2b lead generation company Find New Customers. One of the biggest improvements we make over Mad Marketing TV is our new roundtable discussions.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 25, 2011
    [Lead] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 2, 2011
    [Lead] Welcome to the newest client of Find New Customers
    B2B Lead Generation | Find New Customers newest client. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Monday October 3rd, we start work with our newest client – a venture-backed marketing software company on the West Coast. You will know all about this soon.
  • CONVERSIONATION  |  SUNDAY, JUNE 3, 2012
    [Lead] IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
    The connected consumer leads the dance, where many advertisers simply – and often in vain – try to catch up. traffic building in an effort to fill the pipe) lead the pack, most businesses fail at optimization and actually doing something with the traffic they generate. Ask any serious agency. Where is the innovation?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 29, 2016
    [Lead] Don’t silo link building
    Links increase the amount of strategic pathways and routes your audience can find that lead to your marketing. These campaigns naturally lead to your brand being mentioned around the web, and you can capitalize on these unlinked brand mentions by converting them into links. Link acquisition isn’t meant to be done in a vacuum.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Lead] B2B Marketing’s Missing Objective: Creating a Home Field Advantage
    As you help potential buyers through the process, they will become more familiar with you and your solutions as well, leading to an opportunity to make a sale. What companies do you want to work with? Not just the ones that seem safe or are good for your resume, but the ones you just want? You don’t need them, you want them. Strategy
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 22, 2013
    [Lead] Effective Voicemails- Why Being Human Will Get You Farther In Sales
    It can be tempting to just rely on emails for leads, or set up an automated system to leave messages for you, but the ability to leave an effective voicemail is still a valuable skill to learn. Here are some pointers I’ve learned from my time on the phones. Surprisingly, you can use this fact to your advantage. Keep your tone conversational.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Lead] Improving Your Bing Ranking With Quality Content
    Well, having too many keywords can lead to “keyword stuffing” which can hurt your Google ranking Bing’s blog post highlights how their algorithms now incorporate content quality to improve their search rankings. Although Google continues to takes the lead in search, Bings is still worth paying attention to. etc…). Only time will tell.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 30, 2014
    [Lead] 4 Ways to Keep People Reading Your Blog
    know that I am infinitely more likely to go back to a site that leads me to other content that is interesting and helpful to me. The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Photo Source).
  • STORIES THAT SELL  |  WEDNESDAY, JANUARY 15, 2014
    [Lead] Do Buyers Still Read Case Studies?
    White papers again took the lead this year, followed by product brochures/data sheets. The written case study still reigns. realize that I’m not the most unbiased authority on the supremacy of the written customer case study. earn my living writing case studies and teach other writers to do the same. Eccolo also revealed.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 2, 2013
    [Lead] Sales Prospecting Perspectives Weekly Recap – Week of August 2, 2013
    She talked about focusing on personal relationships with potential client contacts instead of rushing to close leads. It’s finally August, the Sunday of summer. The scorching heat brings with it a bittersweet reminder that summer won’t last forever, and that fall is just around the corner. hope you’re embracing this month as well!
  • WEBBIQUITY  |  MONDAY, FEBRUARY 17, 2014
    [Lead] How to Promote Blog Posts: 200+ Ideas from Eight Experts
    In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Company blogs have become virtually essential, and very powerful, component of digital marketing. If no one sees your content, what good is it?” Which content promotion tools are most useful?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 25, 2013
    [Lead] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
    When I was on the phones, nothing got me going like seeing other reps walk up to the board when I didn’t have as many leads as they did – in a friendly way of course! Purchase a bell to ring when a lead is passed and put it on your desk. Low cubical walls. Large white board that tracks performance. Hang up “Fun” art décor.
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Lead] How to Design a SnapApp Without a Graphic Designer: 4 Easy Steps
    For our survey, we’ve used them to pull in styling for the question and lead form text.  . You’ll need some button images for your lead form and content pages, for this example we’ll stick with  next and submit buttons. We’ve heard it many times before. How do I design my content to match my brand? First, Find Your Brand.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Lead] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    54% of B2B marketers said they have generated leads from social media. ( CMO ). 2. 82% of hyper growth SMBs say social media is effective for generating new leads. 58% of marketers indicate that their social media efforts have generated leads. Or have too many social media marketing statistics.” VentureBeat ). 3.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 18, 2012
    [Lead] Maximum Revenue: What Can RPM Do For You? [Infographic]
    The survey examined revenue performance maturity and performance metrics for each company across three categories: growing number and quality of leads and opportunities, improving sales effectiveness , and optimizing sales and marketing ROI (return on investment). Embed the “Maximum Revenue: What Can RPM Do For You?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 2, 2012
    [Lead] Why Crowdsourcing is the Future of Content Marketing
    David Bratvold is a leading expert on the topic of crowdsourcing. By {grow} Community Member David Bratvold. The reason I enjoy crowdsourcing so much is because it’s about solving some of the world’s toughest challenges. The aim was to build and launch a spacecraft with three people into space twice in two weeks. Think about that difference.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 24, 2012
    [Lead] Higher Education Faculty Continue to Use Social Media
    Last year, more faculty used Facebook for professional uses than any other form of social media, but this year LinkedIn is in the lead. Photo credit: Wikipedia. Last year, my first year working on this survey, I was quite interested to see what kinds of adoption existed and how many barriers exist to even wider adoption. Age matters.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 26, 2011
    [Lead] Engage MULTIPLE senses for best marketing results
    Contrast a Slideshare with sound, like The Power of B2B Lead Nurturing (from Find New Customers.). Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B demand generation | Engage more than one sense for best marketing results. Give it time to load… ). View This Poll.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Lead] How to Make B2B Content Curation a Win-Win [Podcast]
    The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). And what exactly is web presence optimization ?
  • HUBSPOT  |  THURSDAY, NOVEMBER 29, 2012
    [Lead] Your 12-Point Checklist for Mobile-Optimized Landing Pages
    So as a lead generating inbound marketer, you must master optimizing your landing pages for mobile marketing, too. mean, do you really want to lose out on lead generation opportunities with your mobile audience -- an audience that's getting bigger day by day? Visionary, yes. Impresario, of course. think not. 10) Get to the Point.
  • LATTICE  |  TUESDAY, MAY 24, 2016
    [Lead] The Next Generation Platform for Account-Based Everything is Here!
    Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. 360-degree view of leads and target accounts: Lattice provides sales with additional context around the leads and accounts for follow-up. THEME TWO: Real-time Actionability.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Lead] Drop the “Social” Prefix Already…It’s Just “Selling”
    My marketing team was urging me to “use Twitter to find leads”, but I ran an entire geographic territory and doing a Twitter search for terms such as “ marketing automation ” or “ lead nurturing ” was not focused enough and created too much noise. Author: Ray Carroll “Social selling”. And, it has become pretty dominant in the industry.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 21, 2015
    [Lead] Essential Steps for Productive Creative Kickoffs
    But slowing down to make sure everyone’s on the same page will wind up saving time in the long run–and lead to much better creative work. Along with creative briefs and actionable feedback , kickoffs are one of the most critical parts of the creative process. But kicking things off right is easier said than done. Frustrating.”.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Lead] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. With over 1.4 Instagram. Twitter.
  • E-QUIP  |  MONDAY, FEBRUARY 15, 2010
    [Lead] From Anarchy to Accountability
    After all, they have to try to lead engineers, architects, and scientists! It's not easy, but here are some strategies I've found effective over the years: Seek the consent to lead. commonly encounter managers who assume they have the authority to lead, but are afraid to use it. There is certainly truth in that observation.
  • BIZIBLE  |  THURSDAY, OCTOBER 8, 2015
    [Lead] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    Of course there are exceptions to this rule (perhaps a competitor comparison page on your website), but in general, search campaigns have a lead gen goal, so use gated content. We found that we were making the mistake of using broad match types (without the modifier) too often and that was leading to wasted ad spend. Right? Wrong.
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 4, 2012
    [Lead] How To Create Lovable B2B Marketing with HubSpot 3
    Build Workflows - Workflows are an automated series of emails that pre-qualifies early-stage leads before handing them over to sales. Workflows are also known as lead nurturing, marketing automation, drip marketing, and auto-responders. Their goal is to make your new leads more sales-ready. That's a relief. Until now.
  • MARKETING ACTION  |  FRIDAY, MARCH 29, 2013
    [Lead] How to Get Started With B2B Marketing Metrics
    There are four major buckets of program metrics that provide actionable information that can be put to use right away: Benchmarking metrics – Identify the leading firms in your industry, benchmark their results and processes and develop targets against those. This is where marketing metrics become useful. You can watch the full webinar here.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Lead] 4 Tips to Help Schools Create Content Offers
    As an education marketer, have you struggled to create content to generate new leads and nurture those leads into your admissions funnel? Audit your current content offers to determine pieces that have had the highest performance, looking at submissions and the number of leads that were generated. If so, you’re not alone!
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Lead] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    ” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” B2Bs are in the lead. When I think about digital storytelling, there are a few images that come to mind. ” 2.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    With website conversion rates nearly six times higher for content marketing practitioners vs. non-practitioners, and more than six times the annual growth in marketing’s contribution to revenue among leading content marketing organizations vs. their peers, you have only two of the countless business cases for why content marketing works.
  • SNAPAPP  |  FRIDAY, MARCH 6, 2015
    [Lead] SnapApp of the Week: Blackbaud's Realize Real Results Campaign
    More than 200 qualified leads just five weeks into the program says they made the right choice. She attributes the exceptional engagement rates to the interactive content: Blackbaud saw a 52% click rate on the microsite and a 56% lead conversion rate for Realize Real Results. File them away for when you “have time to review them.”. B.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Lead] 7 Reasons Why Your Website Isn’t Performing
    and are not seeing results from these campaigns, you may want to either completely cut off any that aren’t showing ROI (are you paying more than you are receiving back in potential leads/business?) or consider targeting different avenues that can offer you better results. This article is for the latter. Maybe you should give it a shot, too.
  • BIZNOLOGY  |  SUNDAY, JANUARY 2, 2011
    [Lead] Is branding more important than direct marketing?
    All of which leads to the question, "Is branding more important than direct marketing?". While improved brand awareness can lead to higher sales (and often does), the effect is indirect and hard to measure. Image via Wikipedia. Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 27, 2015
    [Lead] My Favorite Tool For Content Ideas
    Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. Great content is a must for any successful content strategy. How do know which content will attract social shares? You can start by doing content profiling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Lead] Is Twitter for Everybody?
    There’s the old expression about leading a horse to water.  Now for HOWEVER number two — However, there are MANY other business benefits to Twitter beyond simply getting sales leads. Is Twitter for everybody? Here’s an example. One of my customers is a brilliant management consultant. Small marketing budget. Tech-savvy.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Lead] Increase College Admissions with Inbound Marketing
    Once you have a strategy in place, you will be able to acquire new leads (potential students) and nurture them so that they establish trust and a relationship with your brand (college or university). 2) Identify Your Audience. Did you know that there are over 9,000 colleges and universities in the United States today? What about parents?
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Lead] Putting It All Together: Blogging Forms the Foundation
    While we aren’t going to guarantee any of our services will increase your business by X percentage, a well thought-out content plan tailored to the goals of your company should have a positive effect on bringing more leads to your company. Indexing web pages for search engines, which leads to more organic traffic.
  • LEANDATA  |  THURSDAY, JANUARY 14, 2016
    [Lead] Safe and Secure with LeanData
    One of LeanData’s mottos is your sales and marketing leads never get lost. In addition to those safeguards, customers can choose how much access they want to allow LeanData to have in their lead-assignment process. But no logs containing your company’s lead information will be sent to LeanData. Your company data is precious.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 31, 2015
    [Lead] Employee engagement using iBeacons: The Misys case study
    As proof, we wanted to share with you a case study of how we used proximity marketing – and specifically iBeacons in a B2B context for Misys, a leading provider of financial software, globally. Who said innovation was the sole domain of B2C marketers? All credit to Misys who charted uncharted waters. Content marketing
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Lead] 5 Key Takeaways From Content Marketing World 2012
    Create content that people will engage with and that will lead to a conversation. Percent of leads from inbound sources –  A measure of how well your content is generating leads. Here are my key takeaways from the event: 1. Only 36% of Businesses Believe That Their Content Marketing is Effective. .
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 15, 2016
    [Lead] Global CMOs and the Vital Role of Culture and Teamwork
    Download The CMO Solution Guide For Global Brand Leaders, Transcending the Geographic Divide to learn about the other 4 elements and how leading CMOs are transcending the geographic divide to achieve success. Regardless of where your based out of, or where you brick and mortar locations are - if you have a website your brand is global.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Lead] 12 Sneaky Psychological Biases That Affect How You Sell
    They can lead a rep to jump to inaccurate conclusions about a prospect or themselves, resulting in a lost deal. After a deal goes bad, a rep can start to question their skills, which can lead to worse performance. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. They’re due.”.
  • CMO ESSENTIALS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Lead] Meetings: A Colossal Waste of Time?
    As CMO at  ShoreTel , Mark Roberts leads marketing strategy, product marketing, demand generation, branding, and external communications. How would you describe your last meeting? Productive? Useful? A waste of time? On the positive side, meetings encourage  collaboration  and can be the most effective means for sharing vital information. On
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 11, 2016
    [Lead] Social Media is Even More Important in our Modern Marketing Future
    As social media continues to mature as a marketing tool to increase branding, expand audience, generate leads and drive sales, it requires additional budget. For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. This is not news. Time and Traffic.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Lead] Savvy Toolkit - Demand Generation Summit
    How to Generate Leads & Drive Revenues with Social and Email Marketing. Getting the time off and travel budget approved to attend an industry conference is often difficult. The folks at Bright Talk have put together an outstanding list of eleven presentations for their Demand Generation Summit that kicks off today. Check it out!
  • SAZBEAN  |  MONDAY, DECEMBER 5, 2011
    [Lead] 9 Ways to Improve Customer Communication on Your Website
    If you’re like most business owners, getting leads online is the main reason you created a website in the first place. Sure, you may have a stellar SEO campaign, a beautiful design and an über low bounce rate, but without a well-planned contact strategy, you can’t turn those pageviews into conversions. So, what’s the trick? News & Notes
  • SAZBEAN  |  THURSDAY, NOVEMBER 24, 2011
    [Lead] 11 Safeguards to Prevent Business Blogging Embarrassment
    This boosts your credibility, moves people through your site, bolsters lead generation, and creates potential for inbound links in the future as you establish yourself as a link sharer, not a link hoarder. You just wrote an awesome blog post. It’s well researched, it will help your audience, and the tone is spot on. News & Notes
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Lead] 7 Rules of Conversion-Friendly Content Marketing Design [SlideShare]
    Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part -- and the part that''s a little less glamorous -- is optimizing that content for conversions. Take a look. Rules of Content Marketing Design That Convert Customers From UberFlip.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 2, 2013
    [Lead] How to Train Your Inside Sales Team to Stay Organized
    Your thoughts are scrambled between big projects – meeting with the sales team to follow up on passed leads or working on a new script – and small projects – leaving 15-second voicemails and filing papers. It’s Monday morning. You sit in your chair and elbow over a stack of papers in order to reach your keyboard. and 3 to 5 p.m.
  • GREAT B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Lead] The 105 Day Marketing Turnaround
    company that is well established, with a solid website and existing lead generation programs, may only require 4-6 weeks to tweak and optimize. An effective lead generation program. Pull marketing (including social media) is very effective at generating awareness and cost-effective leads. Everyone wants to do this instantly.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Lead] How to Get More Twitter Followers: 10 Expert Tips [Free Kit]
    When to use Ad Campaigns to move the needle on followers and leads. Unless you're a celebrity or a household name brand, it's really difficult to build a substantial following on Twitter. Maybe you've made it to a couple thousand followers but can't seem to bump it up any more. Frustrating, isn't it? Social Media Daily Promo
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Lead] Social CRM By Numbers [INFOGRAPHIC]
    Enter social selling : The practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal to account management. by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 4, 2016
    [Lead] So You Want to Be a Thought Leader…
    You have to do something to actually lead. If you have a company blog, take a look at what’s being shared, what’s being link to, and most importantly, what’s driving leads. Saying you want to be a thought leader is sort of like saying you want to be called by a cool nickname…that you made up. It doesn’t really work that way. Pitch.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Lead] Why social media measurement efforts seem empty
    With the advent of the social web, we have the opportunity once again to build these personal relationships that lead to loyalty, almost like my grandfather did. With the advent of the social web, we have the opportunity once again to build these personal relationships that lead to loyalty, almost like my grandfather did. Another view.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Lead] 4 Crucial Steps to Take Before You Start Writing Your Next Ebook [Video]
    This post is an excerpt from the video series The Ultimate Guide to Creating an Ebook for Lead Generation. In this case, our primary goal is to generate leads. But you should also think about what you want those leads to do after they’ve downloaded your ebook. Not a fan of video? Read the transcription below. G.A.T.E.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 13, 2015
    [Lead] 5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions
    In 2014, this has meant focusing on sales pipeline contribution vs lead volume, as well as taking ownership of many sales enablement functions previously owned only by sales or sales operations. What marketing trends are you implementing in the New Year? Jay Gaines. The second trend is a significant increase in business optimism. Koka Sexton.
  • SALESFUSION  |  FRIDAY, MARCH 14, 2014
    [Lead] Content Marketing for B2B Companies
    The post Content Marketing for B2B Companies appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • HINGE MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Lead] Top 4 Online Marketing Trends for 2016
    Your desktop SEO strategy should not be abandoned in 2016 however; your mobile SEO strategy should just play more of a lead role. You could earn hundreds of followers but if they aren’t your target audience then the potential for conversions and new leads decreases dramatically. It’s 2016 already! You have mail!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Lead] The State of Content Production: Benchmarks and Action Items
    These asset types are used in primarily demand generation, lead nurturing and brand awareness campaigns. Content to support objectives like lead nurturing and demand generation can sometimes call for a different approach than for brand awareness. Blogging is a core Modern Marketing activity. Cultivate a role in their research.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 19, 2012
    [Lead] A Checklist for 2012 Content Marketing Plans
    Where did your most qualified leads come from? 2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. What about you?
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 8, 2013
    [Lead] How Every Marketer Can Change Their Dirty Data Culture
    The first step is easier than you think: search for “test”, find a completely useless test lead… then press DELETE. Congratulations, And that’s putting it politely! Unfortunately, many marketers see dirty data as too costly, too time consuming or, and let’s be honest, too unexciting of a problem to solve. Modern Marketing
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2016
    [Lead] The Marketer's Guide to Mobile [Free Kit]
    What's next in mobile: How to keep on top of mobile trends so your business continues to rank on search engines and bring in leads and customers. As marketers, we know that the term "mobile optimization" can sometimes seem like just another hot button term these days. How to tap into the app ecosystem and why that matters for your business.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Lead] Inbound Marketing Is About Much More Than Getting Found
    The process of initially getting found online and generating leads is critical, but so is understanding and adapting to the needs of your leads after they have expressed an interest in your company. Understanding Buyer Interests and Experiences (Lead Intelligence). You are a savvy inbound marketer. And that’s great.
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