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  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Lead] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
    If you are trying to estimate the lift in pipeline that is generated from these efforts you will calculate similarly, but instead track lift to individual leads. Any, new business from these leads can be attributed to visual content. by Dayna Rothman We had a great webinar  last week on visual content with Maria Pergolino, Sr.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 4, 2010
    [Lead] How To Shorten The B2B Buyer Cycle With Landing Pages
    Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA). All rights reserved
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Lead] What to Do When Facebook Goes Down
    Would you really see a drastic, marked decrease in leads generated, site visitors, or even sales? Using these aforementioned content types, there are several ways you can alter your campaigns accordingly to make up for the lack of traffic and leads generated while dilemmas like this come up. Allow me to elaborate. hope and think).
  • INSIGHTIQ BLOG  |  MONDAY, APRIL 2, 2012
    [Lead] B2B Marketers: Use your marketing automation carefully
    Your job, as a marketer and/or as a sales person, is to provide them with the information and tools they need, when they need them, to make the best, most informed decision.one that leads them (hopefully) to your product or service. Your sales people will be far more effective (total conversations, % of leads passed, etc.) Of what?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 27, 2012
    [Lead] 13 Questions Marketing Should Ask the Sales Reps
    They need to know leads’ prospects needs, buying actions…their digital body language. by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you want to understand what sales really needs, you have to know what questions to ask. Sales reps need data.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Lead] Content Marketing Lessons From The New York Times Innovation Report
    Your content generators and producers should be leading the charge when it comes to promoting the content that falls under your brand’s umbrella. 'by Steve Olenski | Tweet this It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. Or maybe it did. Em)power to the people.
  • ENGAGE  |  MONDAY, DECEMBER 19, 2011
    [Lead] 5 Ways to Become a Better Writer in 2012
    Image: the italian voice ] If you liked this, try: The Tao of Quality (Or, What I learned from Auto-Tune) 5 Tips to Fight the Writing Procrastination Gremlins Lead and I Will Follow: On Writing Good Leads. I wrote my face off in 2011. Both  professionally  and  personally , I wrote more words this past year than any other in my life.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 28, 2012
    [Lead] How does social media affect trust and your brand?
    Steve Goldner is the Senior Director at MediaWhiz where he leads the social media practice. By Contributing {grow} Columnist “Social Steve” Goldner. You want successful social media marketing for your company or brand?  Think “Trust Marketing.”  You can say you heard it here on the {grow} blog first. Take your brand position. 
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Lead] Tracking Traffic From Twitter Just Got a Lot Easier
    Twitter , when used well, can be a major source of traffic and leads for your business. Since all traffic now goes through t.co, it is much easier to track traffic and leads from Twitter since they will appear as referral traffic from t.co The problem until now has been that tracking results directly from Twitter hasn't been easy.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 24, 2010
    [Lead] 7 Ways eCommerce Can Grow Their Email Marketing Database
    There’s no reason eCommerce websites shouldn’t be actively trying to acquire non-transactional lead information for email marketing purposes. Growing Your eCommerce Leads Database for Email Marketing. This guide should be in downloadable format but only available to those who fill out a form capturing lead information.
  • MARKETING FINGER  |  MONDAY, MAY 3, 2010
    [Lead] Measuring the Value of Digital Marketing
    Measure the number of sales-ready leads and wins. PDF downloads, newsletter subscriptions, sales leads, e-commerce transactions. Clicks, conversion, leads. Qualified leads, Reach, Buzz, Sentiment. How do B2B marketers tackle the question of marketing campaign value? E.g. Search, Email, Display Advertising, Social Media?
  • SALES CHALLENGER  |  MONDAY, JUNE 27, 2011
    [Lead] Crossing the Sales and Marketing Divide
    to more tactical questions like “who should own the lead generation process?”. The SEC has studied Sales and Marketing Integration quite a bit over the last few years, and whatever the question, the answer almost always leads back to two things:  Ownership and Leadership. And then continue to reinforce the strategy and stay the course.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JANUARY 14, 2014
    [Lead] HowTo Deliver a TED Talk
    Ken’s latest book is: “Leading High Performance Sales Teams”. 'How to Deliver a TED Talk. Secrets of the World’s Most Inspiring Presentations. How to Deliver a TED Talk by Jeremey Donovan, published by McGraw Hill, is a great read. The book is broken in four sections and 23 chapters and 112 tips! Choosing an Idea. Organizing Your Talk. Book
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Lead] What Is CRM? [FAQs]
    Marketing software (like HubSpot, which we call inbound marketing software) is used to attract visitors, generate leads, and nurture those leads. And once those visitors become prospects/leads and customers, they are tracked by the CRM software. 'We talk a lot about using your blog to answer questions your customers have.
  • THE POINT  |  THURSDAY, JUNE 24, 2010
    [Lead] Factoids: How to Tweet Multiple Times About the Same Offer
    Side-by-side comparison of leading medical claims clearinghouse software – [URL]. So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer. Medical practices: how to avoid underpayments, claims denials – [URL].
  • WEBBIQUITY  |  WEDNESDAY, JUNE 23, 2010
    [Lead] Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools
    Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Website: static content. Website: broadcast.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 25, 2009
    [Lead] Savvy Week in Review - September 25th
    The Savvy Sisters Lead Nurturing is NOT About Campaigns - by @ardath421 Do you know if you are nurturing your leads or executing a campaign (or maybe you think of these as the same thing)? Looking for some end-of-week inspiration? Look no further. We've rounded up some great reading to get you through Friday. Enjoy!
  • MARKETING ACTION  |  MONDAY, JANUARY 28, 2013
    [Lead] Building Content Marketing to Support the Buying Process
    If you want a proven, battle-tested methodology for producing sales-ready leads using content, then this is the webinar for you. Do it well, and you’ll achieve your goal of generating high-value, sales-ready leads. The way to reach them and influence those decisions without actual contact is through content marketing.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 27, 2012
    [Lead] PowerViews with Dave Munn: The Transformed Marketing Organization
    My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels. Social media integration.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 21, 2012
    [Lead] Social Media Lies, Damn Lies and Statistics
    If you do this, you will end up with an integrated marketing plan that allows you to engage with your buyers sooner, to build deeper relationships that lead to more low-cost happy customers. claim that it influenced their technology buying decision. also found the title of the article to be a bit provocative. And misleading. Photo Source.
  • HUBSPOT  |  TUESDAY, JULY 13, 2010
    [Lead] Executive Summary: A CEO's Guide to Online Marketing
    Marketing in any organization serves many functions, but as a CEO, you should be concerned with a few key performance indicators (KPIs) from your marketing team including lead generation, lead quality and cost of customer acquisition. This will help reduce lead and customer acquisition costs. Why Online Marketing Is Important.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Lead] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    'Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Submissions - How many leads did each CTA ultimately generate? Oh, the horror.)
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 2, 2012
    [Lead] BuyerZone names Fearless Competitor the #1 B2B marketing blog for 2012
    The Best B2B Blogs of 2012 highlights blogs that provide valuable tips and expert advice on B2B hot topics, including, lead generation, sales, lead nurturing, marketing and more. Fearless Competitor Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com. Jeff is stunned and humbled. Waltham, MA (PRWEB) May 25, 2012. link].
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 21, 2012
    [Lead] Fearless Competitor Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com
    The Best B2B Blogs of 2012 highlights blogs that provide valuable tips and expert advice on B2B hot topics, including, sales lead generation , sales, lead nurturing, marketing and more. Jeff Ogden’s Blog Fearless Competitor Achieves National Recognition as the No. Fearless Competitor  has been rated No. Are you being engaged? Blog age.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Lead] A 50-Point Checklist For Creating The Ultimate Landing Page
    Do you explain the value or size of your lead gen giveaway (discount amount, number of ebook pages, $ value)? Are you using your confirmation page to provide the new lead with further instructions? Get more clicks, leads and conversions on your landing pages. Lead Generation. Lead Generation. Support | Log In or.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Lead] 7 Sales Stats That Will Change How You Sell
    Cold call when the leads are hot. 2) Bad Habit: Waiting to Follow Up on Web Leads. For whatever reason, sales teams don’t always follow up right away when a lead comes in from the web. Sales Stat: If You Follow Up With Web Leads Within 5 Minutes, You’re 9 Times More Likely to Convert Them. The Second Best Times is 8-10am.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Lead] CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics
    Share one piece of lead generation content on Twitter, Facebook, and LinkedIn. Social media is an effective lead generation tool that many marketers overlook -- select a piece of educational content and post a brief message to accompany the link to the content's landing page. Great job creating that new lead gen offer yesterday.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2012
    [Lead] How to Use Content to Drive Referrals and Upsell Customers
    Marketers are often hyper-focused on lead generation. And rightfully so -- it's our responsibility to make sure the business has a pipeline fat with juicy, qualified leads. You're already creating segmented email lists to ensure you're targeting leads correctly. Your customers are an untapped vein of new revenue.
  • WRITESPARK  |  TUESDAY, JULY 6, 2010
    [Lead] Is It a Case Study or Just a Testimonial?
    Are your questions leading or asking? You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Yet after the interview, that excitement fizzles because the story seems less substantive and interesting than what you expected. An overly optimistic view of the story's potential.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 20, 2012
    [Lead] Social Online Marketing: Hype is Over, Time to Show the ROI!
    The evolution from aggregated web analytics to online customer analytics and optimization is taking place, with online Data Management Platforms (DMPs) leading the charge.  Therefore, many social online marketing campaigns are analyzed using a cost per click (CPC) metric ( total campaign costs divided by number of click-throughs ). .
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 20, 2011
    [Lead] Big Data Needs Big Judgment
    Lacking this good judgment, big data can lead to bad decisions and bigger disasters. Recently, there has been a flurry of articles in serious forums about the promise of BIG DATA. The Aspen Institute   authored a report on the Promise and Perils of Big Data  and McKinsey Quarterly ran an article on the Challenge and Opportunity of Big Data.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Lead] Don’t Keep Your Referral Sources Guessing
    ymptoms – If the pain is lost sales, the symptom could be a drop off in leads. Guess why you may not get as many referrals as you’d like? You keep your referral sources guessing. Your referral sources (networking colleagues and current and former clients) want to help. But they can’t if they don’t know what you’re looking for. You look vague.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Lead] Who's REALLY at Fault for GM's Facebook Ad Failure?
    What about leads, qualified leads, sales, revenue and ROI? From the ad, to the landing page, to the customer service experience, it takes a team effort from Marketing and Sales to convert leads and customers. And by engagement, I mean lead generation. But we also post lead generation content directly to our Facebook page.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 1, 2012
    [Lead] Does Social Selling Really Work in B2B?
    Let’s take a closer look at how social selling can help improve B2B sales people’s productivity and overall profitability: Lead Generation and Prospecting Generating new leads and prospecting is all about discovering new prospects who would be in a position to purchase your product or service.
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Lead] Join Wharton’s 4th Annual Super Bowl Tweet Meet Sun, Feb 2 #WhartonFoA #SuperBowl #Seahawks #Broncos #SB48
    'The 4th Annual Wharton FoA Super Bowl Tweet Meet will shortly be underway leading up to the day of the big game on Sunday, February 2. Join in the fun and tweet your reactions to the ads with the #whartonfoa hashtag. Reposted from Wharton University of Pennsylvania – The Wharton Future of Advertising Program. Advertising & Mktg.
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Lead] How to Write the Best Blog Post EVER
    The goal of your business blog is to drive visits, leads, and customers. Some of the most common blogging advice is to write great posts. The problem is that few experts (if any) actually go into detail about how to actually write compelling and interesting blog posts. That ends today. Comments don't matter. Being timely tops being perfect.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 3, 2013
    [Lead] 3 Skills Inside Sales Reps Need to Maintain Client Relationships
    There is more to being a great inside sales rep than just passing leads. 'Sales Prospecting Perspectives is pleased to bring you a post from Tiffany Fenore , a Business Development Representative at AG Salesworks. This is her blogging debut. Confidence. This means a sales rep''s confidence needs to be through the roof. Communication.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Lead] 4 Ways to Address Privacy Concerns in Your Marketing
    Landing pages with lead-capture forms are critical for inbound lead generation, but forms can be tricky, and they can cause major friction for getting prospects to convert into leads. In creating your form, ask for only the information you really need to contact and quality leads. No way! was in there at 5!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Lead] Social Media and the History of Aggression
    Facebook, created to unite global conversations, is also the basecamp for bullying so severe it leads to violence and teen suicide. Facebook, created to unite global conversations, is also the basecamp for bullying so severe it leads to violence and teen suicide. Yes, it is going to get weird in here today. And so on. believe in this.
  • WEBBIQUITY  |  TUESDAY, MAY 6, 2014
    [Lead] Zenith Social Media Marketing Conference – An Event Not to Miss!
    ” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2011
    [Lead] 10 Fascinating and Festive Holiday Infographics
    Two-thirds of respondents said they made a purchase based on an interaction via social media with recommendations leading to a purchase. You don't think those leads are just going to show up in your sales team's funnel on their own, do you? Leading the way is the iPad, and then the Kindle Fire. It's that time of year again.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Lead] 5 Insightful B2B Content Marketing Strategy Videos
    Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. 'Content is king, and the king is everywhere we turn on the web. Enjoy! TL;DW Summary : Sharmila C.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JULY 7, 2013
    [Lead] Thought Leadership Marketing in a Vertical Market
    You may wish to explore developing joint marketing programs-or you may just work out a lead-sharing agreement.   . 'Learn how thought leadership marketing will impact your vertical market presence. The first thing most people ask when considering whether to focus on vertical or niche markets is, of course, what are the benefits?
  • LEADER NETWORKS  |  TUESDAY, JUNE 12, 2012
    [Lead] Social Insurance- Getting Back To The Basics Of Relationships
    From blogs about understanding gas price inflation to discussion with other customers about going green, this online community is leading the charter on thought leadership and getting ahead of the issues that affect insurance decisions before the time of need. Probably never-- if you are less than 80 years old. She has over 4.1
  • WEBBIQUITY  |  MONDAY, MARCH 15, 2010
    [Lead] How to Avoid Social Media Mistakes
    This lack of experience can lead to several common, but avoidable mistakes. Despite the widespread adoption of social media in the marketing mix, many companies still use this medium less than effectively. One of the most common mistakes is expecting instant results. Share this on del.icio.us. Digg this! Post this on Diigo. Tweet This!
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Lead] 4 Ways to Take Your AdWords Spend to The Next Level
    Are you getting credit for every lead your AdWords campaigns generate ? In most industries, FYI, about 10% of your total AdWords leads will be phone calls. Because, remember, callers are more likely to buy than web leads). 'AdWords spend sucks up a chunk--in many cases, a massive chunk--of many marketers'' budgets.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Lead] Why B2B Companies Should Use Foursquare
    You may find that Foursquare and other unique social media sites might be just the boost needed to elevate marketing efforts and increase sales leads. by Maria Pergolino The explosion of social media has effects far beyond how B2Bs market.  51% of companies permit access for business purposes only (up from 19% in 2009). Build Your Brand.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Lead] 8 Ways SEO Should Influence Your Marketing Copywriting
    How else will you convert that search engine traffic into business leads? CTAs lead your traffic to highly optimized landing pages which offer them something in exchange for their contact information, and presto -- you suddenly have a lead! In the world of inbound marketing, your content is your business and your calling card.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 6, 2013
    [Lead] Employee Was Properly Facebook Fired
    Related Stories 4 Tips For Employers To Prepare For The New National Labor Relations Board (NLRB) Social Media in the Workplace: 5 Reasons to Not Friend Co-Workers Simple Tweaks to Improve Social Media Lead Conversion.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 18, 2014
    [Lead] 6 Things Zombies Can Teach You About Content Marketing
    Do the same with your content and lead gen campaigns. 'With another six months before the next season of The Walking Dead begins, zombie fans are desperate for a fix. For you marketers that are zedheads, we have some tips around content marketing that you can learn from the undead. Your Content Should Be…Alive. This is the most obvious.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 5, 2012
    [Lead] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
    Leading edge companies shared cases on how they were solving big issues through technological innovation and out of the box thinking. Photo credit: Christopher S. In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. It was fascinating.
  • BIZNOLOGY  |  THURSDAY, MAY 3, 2012
    [Lead] Specialization is Scary but Required for Digital Marketing
    And, I am more likely to do a fantastic job when it is my specialty, which leads to happy customers who want more and who will refer me to others. Photo credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. And that’s just plain scary. Very few of us are running at capacity.
  • SAZBEAN  |  MONDAY, MAY 6, 2013
    [Lead] SEO or Content Marketing for Online Marketing Strategy
    — What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? 'Should you start with search engine optimization (SEO) or content marketing for your online marketing strategy? Do keywords drive content or vice versa? Which brings me to the point of this post. Content Marketing SEO
  • SAZBEAN  |  THURSDAY, DECEMBER 27, 2012
    [Lead] 4 Reasons to Integrate Marketing Now
    Integration yields more leads, creating better ROI for marketers. Marketers need to harness media convergence and integrate to maximize the impact of their various communications, on and offline. Convergence has been brought about by the arrival of mobile and social media. – 4 Reasons to Integrate Marketing Now by Geoff Livingston.
  • SAZBEAN  |  WEDNESDAY, MAY 2, 2012
    [Lead] 12 Best Email Marketing Tips for Professionals
    To find out what email marketing tips are trending and showing success with list subscribers, CIO.com spoke with leading email marketing vendors and analysts to come up with this best-of-breed email marketing tactics list. Email campaigns must be targeted and relevant to the customer. Capture Emails With Double Opt-In. News & Notes
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Lead] The Real Reasons Programmatic Ad Buys Fail in B2B Marketing
    You can count the number of leads on one hand. Although this approach may not capture leads cost effectively, with a significant weight against a small audience, you can see a measurable increase in demand. 'Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. Retargeting.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 26, 2010
    [Lead] How to Design a White Paper for Your Time-Challenged Readers
    Simple Title Tweaks That Can Hlpe White Paper Marketers Drive More Leads. Great content is more than compelling words on a page. There are a lot of things that go creating content that your audience wants to read and forward, but one of the most critical factors is design. Concluding summaries. Callouts. Graphics. Bullet list.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 23, 2012
    [Lead] Afternoon Keynotes Energize at Marketo Summit (Live Blog)
    To start the afternoon keynotes we have Lori Wizdo from Forrester presenting on “The Lead to Revenue Management Zeitgeist”. So what does that have to do with Lead to Revenue Management (L2RM) and what is it anyways? 42% of marketers say that marketing generates leads and sales tools and basically throw them over the wall to sales.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Lead] The Best Example of a Human Email…EVER.
    If done right, good marketing will lead to excitement around your product or services which (fingers crossed) leads to more sales, more revenue. 'Author: DJ Waldow   “We don’t have time for a long email, and neither do you. This was the opening paragraph from Eat24’s May 16 th weekly coupon email. Weekly coupon email. Awesome.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [Lead] B2B Email Benchmarks: Answers Vary Widely
    This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. found five relevant studies dating back to 2009. Signup.to
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 22, 2010
    [Lead] Marketing Automation Vendor Consolidation: Lessons from History
    As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Summary: consolidation isn't new among marketing software vendors. The pattern will likely repeat itself.
  • ONPATH  |  WEDNESDAY, FEBRUARY 27, 2013
    [Lead] Undercover Sales Boss - Recorded Webinar
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. #salesboss #webinar Have you ever watched the TV show Undercover Boss? They change their appearance, create an alias and even have a fictional back-story. Watch it here.
  • ONPATH  |  FRIDAY, OCTOBER 26, 2012
    [Lead] Leverage StandardSetController in Apex and Visualforce
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Every year #Dreamforce gets bigger and better. This year there was 90,000+ registered attendees, it was the biggest yet. There were also 230 developer sessions and 60 unconference sessions.
  • ONPATH  |  TUESDAY, FEBRUARY 14, 2012
    [Lead] The Difference Between Nurturing and Stalking
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Wednesday February 22, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. Get it right, and prospects will love you. Register today. Can't attend?
  • ONPATH  |  WEDNESDAY, OCTOBER 12, 2011
    [Lead] How to be a Marketing Superhero
    About OnPath OnPath helps enterprise companies in Ottawa , Toronto and Montreal develop more effective lead generation programs for complex products and services. Live Webinar : [link]. Date : Friday October 21, 2011 Time : 1:00pm EST / 10:00am PST Duration : 29 Minutes. Year-end is fast approaching. Will you be a Sales savior? Learn: 1.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 28, 2011
    [Lead] Top 12 Ways Sales Leverages the Internet
    of their time each week on research and lead generation activities. It’s near impossible to be effective in sales without the use of the internet these days. In the 2011 Sales Performance Study by CSO Insights, they researched how sales people were leveraging the internet to get their jobs done. On average sales reps will spend 24.1%
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Lead] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    The Advanced Guide to Content Marketing  (Quick Sprout) 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions  (Ignite Social Media) B2B Content Marketing: It’s All About Leads and Original Content  (Brand Watch) Who Are The Most Creative People In Social Media Marketing? News & Notes
  • SAZBEAN  |  THURSDAY, MARCH 7, 2013
    [Lead] Four Ideas for Creating Mobile Strategy
    The same skepticism that made companies miss the boat on digital is now at risk of keeping companies on the sidelines of mobile instead of making efforts to lead and win in the space. Mobile technology presents all marketers with a tantalizing proposition. But marketing spend on mobile pales in comparison to time spent there by consumers.
  • SAZBEAN  |  MONDAY, DECEMBER 10, 2012
    [Lead] 5 Content Marketing Lessons from Guns N Roses
    Their marketing skills both online and off, combined with their dedication to blow their fans minds and exceed expectations, leads me to think that there are lessons a good content marketer can take away.  A few weeks ago I went to see Guns N Roses perform in Las Vegas. Welcome to the jungle. News & Notes
  • SAZBEAN  |  SATURDAY, JULY 21, 2012
    [Lead] Top Internet strategy, marketing and technology links for the week of July 21, 2012
    How to Separate the Good Marketing Leads From the Bad  (Hubspot). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog)  (ProBlogger). Why Analytics Matter to Small Business  (Mashable!). SmallBizTrends).
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Lead] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    Integrations That Will Amplify the Power of Your Lead Nurturing  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of June 16, 2012… The Only Blog Post Idea List You’ll Ever Need  (ProBlogger). Quick Tips to Get Your Next Post Out on Time  (ProBlogger). Socialnomics). Spin Sucks). Social Times).
  • SAZBEAN  |  WEDNESDAY, JANUARY 11, 2012
    [Lead] 12 Questions That Should Guide Your Content Marketing Plan
    Some answers will focus on hard metrics like brand awareness, lead generation, or actual transactions. When I sat down to build the content marketing plan for Right Source Marketing, I initially had a case of “planner’s block.” I’ve helped a number of clients with this type of planning, and yet I could not figure out exactly where to start.
  • SAZBEAN  |  TUESDAY, JANUARY 10, 2012
    [Lead] The Anatomy of Conversion-Optimized ‘Thank You’ Pages
    After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. This is where you bring back the navigation and direct people to other parts of your site or more offers in which they might be interested. Access to Your Offer.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Lead] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    The Four-Step Plan for Word-of-Mouth Lead Generation (MarketingProfs). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty).
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 6, 2011
    [Lead] The Limitations of Facebook Insights For Websites
    Neither can Facebook tell you whether your Facebook visitors downloaded a whitepaper and became a sales lead (only Google Analytics has visibility into this). Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. Benefits of Facebook Insights For Websites.
  • SAZBEAN  |  SATURDAY, JUNE 18, 2011
    [Lead] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
    Tips for Responding to Email Leads  (SEO Hosting). Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). 51 New Digital Media Resources You May Have Missed (Mashable).
  • THE POINT  |  TUESDAY, MAY 14, 2013
    [Lead] Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
    'In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? So, what to do?
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 21, 2013
    [Lead] Use Social Media Statistics to Find Your B2B Audience
    If your target personas are women, or even skew more towards woman, take another look at how you are using social media to drive lead generation. If an intern or a junior employee is the one who seeks out information about your products, or fills out lead forms, what kinds of things are they searching for? They probably are.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Lead] 7 Tell-Tale Signs Your Competitor Is a Total Shmuck
    Whether it's something in particular that's making your blood boil or they just generally grind your gears, don't let your emotions get the best of you and start talking smack to leads and customers -- the general public has gotten pretty good at identifying inappropriate behavior and calling out companies on their own. The high road. Classy.
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [Lead] B2B's Digital Evolution
    For some additional leads, you check out some well-respected voices in the corporate IT world: Bloggers, people youve seen at conferences. All of that leads us to the biggest problem with current B2B digital approaches: They rely on content that is not at all useful for customers in the midst of a learning journey. Think with Google.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 30, 2013
    [Lead] Feeding the Content Beast is the Least of Your Problems
    TIP: A single piece of content, leveraged effectively across your channels, is more valuable for acquiring leads than lots of content spread out everywhere. TIP: A well-rounded lead includes name, contact information, social network information and content history. When asked, most will tell you it’s “feeding the beast”.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Lead] 10 Habits of Top-Notch Content Creators
    These goals should relate to your results-driven goals, such as how much traffic and leads you want to generate from your content creation efforts. Likely, lead generation makes up a big chunk of your content creation goals. Do you have it? Have no fear! Let's discuss what those qualities are and how you can hone them. Goal-Oriented.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 3, 2012
    [Lead] The Growing Chasm of Sales
    Companies that train their sales teams to think more long term when it comes to lead generation and customer retainment will reap larger rewards. blog that a sales person writes today can generate leads for the next few years if written well. I was at the opening day of the Sales 2.0 Jim Keenan (@keenan) April 2, 2012. Sales 2.0
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 3, 2012
    [Lead] The Growing Chasm of Sales
    Companies that train their sales teams to think more long term when it comes to lead generation and customer retainment will reap larger rewards. blog that a sales person writes today can generate leads for the next few years if written well. I was at the opening day of the Sales 2.0 Jim Keenan (@keenan) April 2, 2012. Sales 2.0
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Lead] 10 Steps to Achieving Work-Life Balance: Small Business Edition
    Without time to relax and socialize, you may miss opportunities for the kind of creative growth that leads to truly successful business ideas. Farrar is the Lead Customer Advocate at Shoeboxed , the fastest way to turn a pile of paper receipts into digital data for effortless expense reporting and bookkeeping. Do less. Set an end time.
  • INBOUND SALES NETWORK  |  FRIDAY, FEBRUARY 22, 2013
    [Lead] Business to Business Sales Is Not What It Used to Be!
    Not only will you find that these keywords are less competitive, but with an effective lead nurture program that helps educate the B2B buyer as they develop their solution requirements, you become the natural 1st choice when they are deciding which solution works best for their company. The B2B sales process is more complex than ever.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 9, 2013
    [Lead] The Power of the Freebie in B2B Sales
    If you aim to grow your brand awareness and following, you won’t capture new leads with insignificant offers. The theory of content marketing is built entirely around the concept of freebies; marketers give content away in hopes of drawing in and engaging leads. Up to a certain point, the power of the freebie compounds.
  • B2BBLOGGERS  |  TUESDAY, MAY 22, 2012
    [Lead] 25 Awesome LinkedIn Tips for B2B
    But for B2B businesses, from custom food packaging companies to the makers of a particle counter , it’s LinkedIn that is the real winner—the network whose users are mostly business professionals with a business mindset, where it’s easy to keep potential clients informed and where there’s great potential for attracting leads. Enjoy, Jeremy.
  • MODERN B2B MARKETING  |  SATURDAY, JUNE 15, 2013
    [Lead] 7 Rules to Live By for Creating Legendary Webinars
    In my experience, webinars have become a more and more powerful lead qualifier. Configure your marketing automation solution to alert sales to any leads that get qualified during the webinar (i.e. 'Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. Introduction to ABC Office Supplies”.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 19, 2013
    [Lead] B2B Email Marketing: Batch and blast, mobile and other challenges
    asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. This post grew out of one of those talks. Here are their answers.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 7, 2010
    [Lead] How Do You Prioritize Your Teleprospecting Lists?
    As I've mentioned in previous blogs, list quality plays an enormous factor in our ability to drive leads to sales and build forecast ( Are You Giving Your Inside Sales Reps A Good Quality List? majority of the leads resulting in closed business for our clients began with a conversation with those director level contacts or below.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 2, 2013
    [Lead] How the famous marketing expert Guy Kawasaki Manages Social Media
    3)  What’s Hot Feed  of Google+ Think of this as crowdsourced story leads. 5 ) Pointers From Various Friends and Family Many people know that I’m on the hunt for good content, so they send me leads. 'How I Post—A Social-Media Core Dump. Here are the gory, inside-story details of what I do. Perhaps million followers. Google+ : Me only.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Lead] 5 Ways of Ensuring Real ROI in Social Media
    That argument has been won by those who use social as a tool for engagement and brand awareness: a 2013 Aberdeen Group study , for instance, found that 70% of leading companies generate highly valuable inbound traffic through their social pages. In essence, it’s tough to know what ROI looks like when it comes to social. 5.      Stay useful.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, JUNE 17, 2013
    [Lead] Run Better Social Media Contests
    They generate leads, opt-ins, sharing, comments and virility.   Many contests and giveaways are designed for lead generation. Recently Unbounce released a study , based on 3 million visitors to 100 websites using their platform between March 15 and April 15 th , which promises to improve contest performance and lead conversion.
  • BLOG MY CALLS  |  SUNDAY, JUNE 9, 2013
    [Lead] 5 Reasons SMBs Should Use Mobile Click-to-Call
    Consumers call your business because they want to make a purchase, and research indicates that telephone calls produce conversions of 15 to 20 times more frequently than web leads. 'C onsumers today are very time stressed. They want to make their purchase quickly. Fast is the name of the game. You picked up your smart phone and do a search.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Lead] 4 Crucial Steps to Take Before You Start Writing Your Next Ebook [Video]
    'This post is an excerpt from the video series The Ultimate Guide to Creating an Ebook for Lead Generation. In this case, our primary goal is to generate leads. But you should also think about what you want those leads to do after they’ve downloaded your ebook. Not a fan of video? Read the transcription below. G.A.T.E.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] Content Marketing: How do you know if it���s working?
    Phone calls and lead generations. 'How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Why can’t we have a report for our blogs? Or for e-newsletters? newsletter 75%.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 27, 2010
    [Lead] Weekly Recap Sales Prospecting Perspectives week of August 23rd
    Call Plan Can Help To Fix The Gap Between Sales and Marketing – Craig Ferrara touches on an article that he read this past week that discussed how to best deliver “sales ready leads” He went on to explain how building an effective lead nurturing process was important. How did everyone’s week go? Monday August 23rd.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 30, 2012
    [Lead] Social Media Guru Marcus Nelson Talks Salesforce Social and Employee Advocates
    by Jason Miller Marcus Nelson is a social media thought leader and Founder & CEO of Addvocate, a social amplification platform turning employees into inbound marketing and lead generation machines. Watch the video to learn: About the early days of social at Salesforce, and how they created  their epic social media command center.
  • BLOG MY CALLS  |  FRIDAY, APRIL 5, 2013
    [Lead] One Way to Suck at Marketing: No Offline Conversion Goal
    couple stats: 65% of Fortune 500 companies say phone calls are their highest quality lead source (Source: BIA/Kelsey). Online (and offline) marketing works toward offline phone conversions–getting a customer on the phone–because quality leads that pick up the pone and call! Tools for online metrics and goals are abundant. The point?
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