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  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Lead] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    Data such as number of impressions, interactions, leads generated, and even the number of deals closed, can now easily be viewed and reported on. Instead of wasting resources on following up with leads that aren’t yet ready to buy, advanced marketing automation technology allows sales departments to strategically focus their efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Lead] Ghostcodes makes Snapchat more marketer-friendly
    However, that might be because that the only way to encounter a brand on Snapchat is through an ad, whether a Snapcode (a branded QR code leading to your profile) found on Instagram, a Facebook post with the username, or sponsored content on Snapchat. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 9, 2016
    [Lead] Have You Heard About the New Marketing and Agency Model?
    Data Collaboration Leads to Better Customer Engagement. A recent study by Forbes Insights and sponsored by Oracle Marketing Cloud revealed 60% of brand and agency executives say their roles and responsibilities have changed significantly over the past two years. And just how much data is created every day? Every single day nearly 2.5 Forever.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Lead] The State of Marketing Technology in Asia
    TV advertising is still dominant in Asia, but marketers are increasingly trying to attribute lead generation and sales to customer personas and behaviours, rather than simply to response rates in specific media. The process works best when the two teams have a shared KPI of generating and closing leads. 6. Marketing Efficiency
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Lead] 8 tips for writing awesome headlines that people want to read
    For example, my post “ Five tips for using email as a lead generating machine ” is the answer to the question, “How to drive leads with email marketing?” Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that makes people click on your content and read it.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 11, 2013
    [Lead] Stan Phelps of @9inchmarketing on Marketing Made Simple TV “What’s Your Green Goldfish?”
    ” Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer. In this week’s show, Stan Phelps, CEO of 9 Inch Marketing — the average distance between the heart and brain, sits down with the show host to discuss themes from his new book “ What’s Your Green Goldfish ?”
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Lead] HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
    Using HubSpot to Convert More Leads into Customers. We believe, in the middle of the buying funnel, providing value is all about understanding your leads and adapting to their needs. It's where we store the history of every email subscriber, every lead, every opportunity, and every customer. Email and Lead Nurturing.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 13, 2012
    [Lead] 5 Secret Keys To Running An Effective Teleprospecting Campaign
    In addition to providing your team with better quality data, I highly recommend using an automated marketing tool to move your leads further down the funnel. This will result in providing your team with more targeted leads to follow up on. Believe me; I am by no means saying I have all the answers. Execution and follow-through!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Lead] Key to digital marketing success? Be less digital.
    Why not infuse those online contacts with the type of information that humanizes them more and leads to cooperation and rapport?” And you know it wasn’t THAT long ago that business relationships were built through a firm handshake, a trusting friendship, mutually-shared experiences, and trust. And it was a one-way ticket.
  • READYPULSE  |  TUESDAY, JUNE 7, 2016
    [Lead] Why Influencer Marketing is the Gift That Keeps On Giving
    Instead of leading shoppers into a funnel, influencer marketing focuses on the process and the entire buyers’ journey. Influencers play a huge role in leading buyers through a purchasing journey from start to finish. There’s so much content floating around that it’s difficult to cut through the noise and get the customer’s attention.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 14, 2013
    [Lead] 5 pieces of social media advice that trapped me
    If you’re young, learning, or maybe not an absolutely perfect person, maybe being yourself leads to more pain than gain. Most of the time, those sound wise snaps had lead me astray, because the web world is, and always will be, too specific and fast-moving for all-purpose formulas. By Mars Dorian, Contributing {grow} Columnist.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 26, 2010
    [Lead] Signs of a Burned Out Teleprospector
    Has the quality of their leads diminished? Lead quality is what builds a sales team's pipeline and results in closed business. Tie compensation into the feedback you receive on the leads your team sends over, and this should help to keep quality consistent. No shows generally tie back to lead quality.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Lead] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    ” A reporter at a leading business newspaper says her editor stopped providing traffic stats, and she''s glad. We’re under pressure to hit our traffic and leads numbers every month. We have an SLA with our sales department, a number of leads we’ve committed to deliver every month. Those Who Look. Middle Ground.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Lead] [Video] 4 Tips to Avoid Pure Price Competition
    Or, their self-diagnosis could lead to unforeseen consequences. The moment Karen walked into my office, I knew something was wrong. "I might as well be selling wastebaskets," she said. "No matter how much I try, customers just don''t care about the differences between our system and the others. It''s just pure price competition.”.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Lead] How to Get Marketing Results from LinkedIn Group Discussions
    ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. The social media platform in question is LinkedIn. Thanks.”
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Lead] Bidding Fond Farewell to BtoB Magazine
    Here was a chance to learn by talking to practitioners on the leading edge and earn a few bucks and a byline in the process. I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. He’s in Chicago and hopes to stay there.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Lead] 9 Ways to Repurpose Content and Reach a Larger Audience
    guide is a foundational, stock content piece that is designed specifically to generate leads. Webinars are ideal for generating new leads with the intent to then nurture those leads with thought leadership. It is the leading marketing program for delivering greater visibility, growth, and profits. Blog posts. Guides.
  • THE ROI GUY  |  THURSDAY, JANUARY 24, 2013
    [Lead] Where Does the Money Go? Take the TCO Challenge
    A video by John Pickett - Global Mainframe Alternative Program Lead with HP Enterprise Serrvers, Storage and Network - discussing the Alinean-powered TCO Challenge tool. See the TCO Challenge Tool in action - Click here to learn more Click here to see other HP TCO Tools (powered by Alinean) on the HP TCO channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Lead] Are the bad guys winning?
    discussion on who should be leading your social media marketing effort. Highlights from the new book Social Media Explained - A trick to get to the heart of social media strategy - New thoughts on measuring social media marketing ROI - A discussion on who should be leading your social media marketing effort. That’s right.
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Lead] Great B2B Customer Experiences Require Customer-Centric Marketing
    And, consistency also leads to the recognition of your story, even if your logo is removed. lack of visibility leads to a lack of coordination of the experiences produced. lack of visibility leads to a lack of coordination of the experiences produced. No, that’s not a typo. Experiences cannot be an afterthought. Why not?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Lead] A proud American company that never understood digital
    They offer a market leading user experience that mirrors ours in many ways, and many of the services and products that you enjoy today on Kodak Gallery can also be found at Shutterfly.com. A long, long time ago I had to pick an online platform to store my photos. What better brand name to trust with your photos than Kodak, right? Wrong.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Lead] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    They also posted to Facebook, leading to over 19,000 likes and boosting their Instagram followers from 2000 to 36,000 along with over 16,000 pictures submitted. The team regularly appoints a rotating member as the “engagement lead”, and their role is spotting and engaging in real-time marketing opportunities. The Theory. Totaled it.”
  • SNAPAPP  |  THURSDAY, SEPTEMBER 24, 2015
    [Lead] 3 Marketing Fundamentals for Busy B2B Marketers
    Whether it’s bringing in a certain number of net new leads or nurturing existing contacts to hit a qualified leads goal, laying out your core objective at the start makes you that much more likely to achieve them. Is your white paper seeing diminishing returns in terms of clicks or leads? Winter. Go back to your fundamentals.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 22, 2011
    [Lead] 10 Rules for Epic B2B Blogging
    Blogging is the best method for generating leads using social media. But the only way to generate those leads is with a call-to-action at the end of every blog post, or at least in the side bar of the blog. What can you offer your readers to turn them from prospects into leads? Blog on Your Own Domain. Be Human.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Lead] How Real Businesses Are Using Gamification to Spice Up Their Marketing
    Your audience (customers, leads, fans, followers, readers, whoever) engage in some kind of game so that they might win something, and in return, you get something you want out of them, too. But they also find ways to bring in new leads with gamification -- leads that are really, really, really top of the funnel. Gamifi-wha?
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] The Chief Digital Officer Dilemma: How to Transform without a CDO
    The need is for a leader with the appropriate combination of business acumen and tactical digital knowledge who can effectively lead the charge to identify and build internal capabilities, enhance the digital customer experience, and help build digital into the organizational DNA. There is no doubt; we live in a fluid digital environment.
  • SAZBEAN  |  SATURDAY, APRIL 27, 2013
    [Lead] Top Internet strategy, marketing and technology links for the week of April 27, 2013
    Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 10, 2012
    [Lead] Create a Buzz Around Your Brand Using Social Media
    Nurturing and winning leads, at lower costs. Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. However, brands are using it to varying degrees of success: some really get it, and some definitely do not.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Lead] The Social Media Monitoring Metric We Need, But Can’t Get
    When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure.
  • ONALYTICA B2B  |  WEDNESDAY, AUGUST 26, 2015
    [Lead] Edtech and Elearning: Top 100 Influencers and Brands
    “Regardless of what educational technology is used, educators must always lead with learning.  September is approaching, the  #BackToSchool promotions are in full swing, students are getting their exam results and thinking about higher education. Blended with traditional teaching is the use of advancing technology to support learning.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Lead] The H.E.L.P. Method For Writing Business Content
    ” For more on content marketing , be sure to download the Modern Marketing Essentials Guide to Content Marketing where you'll get t ips from leading content marketers and thinkers, n ew content categories to consider and a whole lot more! ” Neither should you, or your company. Everybody wins. Let’s not foam finger point.
  • MARKETING ACTION  |  TUESDAY, JUNE 2, 2015
    [Lead] Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio
    It’s the oxygen that powers the engines we all use to turn prospects into leads, and those leads into customers. Trying to draw conclusions from mass data dumped into a spreadsheet can easily lead to the wrong conclusions. Data has become marketing’s lifeblood. And that’s why we’ve developed Act-On Data Studio.
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Lead] LinkedIn Lets B2B Marketers Establish Expertise
    B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. And its value as an advertising platform continues to increase, thanks in large part to recent upgrades and new features such as the Lead Accelerator which helps businesses target and nurture high-quality leads.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 12, 2011
    [Lead] The Fatal Flaw in the Job Description/Resume Process
    B2B Lead Generation | A flawed job process. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. The bottom line: Companies are doing a good job of hiring mediocre employees and terrible at hiring stars. Why doesn’t it work? Flawed candidates have no chance. It takes hours.
  • SALES ENGINE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Lead] When Should You Put Content Behind a Form?
    If there are no forms to fill out to get to value-added content, that means you have no conversion mechanism to turn those anonymous visitors into leads—and worse yet, you’re relying on them to fill out a Contact Me form or call the 800-number on your website. A common issue with content creators is when to gate content and when not to.
  • TOM PISELLO  |  FRIDAY, JANUARY 28, 2011
    [Lead] Your Sales & Marketing Ready to Do Business with Frugal Buyers? Take this Diagnostic Assessment to Find Out.
    In fact, IDC research has revealed that those who have already made the shift are experiencing significant benefits, including the ability to generate more high quality leads, reduce in selling cycles, improve deal size and increase competitive win rates.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Lead] Happy St. Patrick’s Day 2012 from Find New Customers
    Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”  He’s also the host of Mad Marketing TV. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. And on St. ” Self Education
  • SCRIBBLELIVE  |  TUESDAY, APRIL 5, 2016
    [Lead] 10 Insightful Leadership Resources for Content Managers
    We’ve put together a short syllabus so you can brush up on what it takes to lead an effective marketing team. Wharton Magazine can help get you thinking creatively so you can lead effectively. What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Fortunately, you can control your destiny.
  • SALESFUSION  |  TUESDAY, OCTOBER 20, 2015
    [Lead] Content Doesn’t Have to be One-and-Done – 6 Benefits of Re-Skinning Existing Assets
    Doing so can lead to several key benefits. Cross-Promote Your Content: Beyond expanding your audience, re-skinning content can also help you strengthen your audience and build stronger leads with cross-promotion. Well, if you create an amazing piece of content but no one sees it, does it actually provide you with any value?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Lead] Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
    As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn''t just mean tracking to see how many views, clicks, and leads they generate. Did you revamp your lead nurturing strategy? Of course, it can tell you how much money you made in the last month. Next Steps. Analytics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Lead] The Net Generation and the future of social media marketing
    Anything short of the leading technology is considered passe. I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. Customization. Tweet.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 4, 2011
    [Lead] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.  He’s also the host of the new B2B marketing show Mad Marketing TV, sponsored by Act-On Software. ” Dan McDade, Pointclear  and author of The Truth About Leads.
  • AMPLIFINITY  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Lead] Top 5 must-dos for a successful referral program
    Their executives explained how the sales process worked: sales reps were currently using a home-grown referral database to enter leads and then managing those leads using their CRM.  Their sales leads decreased by half.  Organizations looking to develop a referral program  have a lot to consider.  This is a mistake. The result?
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Lead] Advertising, Big Data, and Google’s Moves To Own It All
    Here are my predictions: Google will follow Firefox’s lead and not allow pages to set third party cookies. Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. But before we look at how they are related, two background points are key. 1. Summary.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 9, 2010
    [Lead] Perfect Timing – When to Call a Prospect
    Marketo has one customer with a lower cost, transactional product who has seen a 350% increase in likelihood to buy if they connect with the  sales lead within 24 minutes of hitting their website.  Look for an increase in email opens or web activity to increase a lead score and indicate a prospect is ready to buy.  Create a process.
  • VIEWPOINT  |  TUESDAY, JULY 30, 2013
    [Lead] PowerViews with Peter Bourke: Sell Less, Win More
    As I often say, “Technology has allowed marketers to get more poor quality leads — faster — to sales than ever before.”. Sell less, win more. Don’t even try to start selling—and you’ll win more commitments. Sure, this smacks of contrarianism, but Peter Bourke has proven that these iconoclastic approaches work. Then sell less, Peter says.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Lead] 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI
    In an article for Forbes at the end of 2010,  Michael Brunner borrowed a famous quote from Albert Einstein to illustrate how corrupt marketing lead data—and the resulting contextual misinterpretation it often causes—can kill otherwise promising, well-executed marketing campaigns. And not everything that counts can be counted.” Brunner Inc.,
  • EMAGINE B2B BLOG  |  FRIDAY, DECEMBER 26, 2014
    [Lead] SEO 2014 Re-Cap: Search Statistics You Should Know
    Websites with 30 or more pages generate 7 times more leads than those with less than 10 pages ( Arek Estall ). It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates. Overall Search Behavior. 93% of website visits begin via a search engine ( Arek Estall ).
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Lead] Marketing Automation Means MORE Personalization, Not Less
    Many companies – small and large – are worried that adopting marketing automation means they will lose control of their ability to get to know their customers and prospects; that there target audience will become a bunch of numbers and lead scores. This just isn’t true. Cognitive Technology
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Lead] The Best Marketing Conferences Of 2015
    This conference is billed as the leading conference on social media. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. know I missed a few each time. Content Marketing
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Lead] An Introduction to B2B Native Advertising
    Also, HubSpot attempts social media lead generation with an article on social media lead generation. Native advertising is one of the more popular marketing terms today. The concept behind native advertising isn’t anything new. According to Digiday , advertorial content has been around since the late 19th century. That was too harsh.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 16, 2016
    [Lead] How Tim Cook is transforming the Apple brand
    In this sense, he has become a leading CEO-Statesman, similar to other corporate leaders of a century ago: Henry Ford campaigning for world peace, or  Andrew Carnegie promoting universal education. Apple has clearly been a worldwide leader in innovation. And there is also a business rationale for this focus. shareholder value).
  • BIZIBLE  |  WEDNESDAY, JULY 27, 2016
    [Lead] Best Practices For Identifying And Developing Marketing Personas For ABM
    When transitioning into the account-based marketing (ABM) mindset, one of the critical changes is thinking in terms of accounts instead of leads. Of course, this also requires lead-to-account mapping, the process of tying each of the individual’s interactions to the account. Identifying Marketing Personas. Who initially found you?
  • VERTICAL RESPONSE  |  MONDAY, MAY 18, 2015
    [Lead] A New VerticalResponse for Salesforce is Coming Soon
    Instead, there was an integration into the Lists section of a VerticalResponse account that enabled you to pull over Leads or Contacts. You’ve always been able to pull your Leads or Contacts from Salesforce to create a list, and then send back updated reporting. February 2005. Do you remember what happened 10 years ago?
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Lead] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    And most importantly, your content needs to lead to a conversion. . Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve We’ve now entered a world of content overload. IBM IBM reports that 90% of the world’s data has been created in the past 2 years. Is it visual.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Lead] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    As one might expect from the leading social network for business professionals, LinkedIn takes a very straightforward, no nonsense approach to advertising on its network, providing advertising tools that aren’t as flashy as what its peers have on offer, but that get the job done all the same. increase from 2014. But how do you get started?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Lead] Why Your CMO Doesn’t Like You
    by Jesse Noyes | Tweet this A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me?”. The right questions are the ones that lead to understanding the pains and needs of your buyers, and then target campaigns specifically to them.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 25, 2015
    [Lead] Marketo + SnapApp = Integrations As Easy As Pie
    With SnapApp you can drag and drop to create amazing, custom content experiences and with a click of a button feed the data into Marketo for more lead scoring, profiling, and nurturing. On top of that, you don’t always need a lead form. As Thanksgiving approaches, I’m pretty thankful for SnapApp’s integration with Marketo.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Lead] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. This means woO can deliver real-time reporting, lead scoring and nurturing – all from one place, giving marketers and business leaders full visibility of performance. woO who? Introducing woO Marketing. Strategy development.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Lead] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    Each technology is assigned or placed based on its funnel purpose, e.g. awareness/discovery, lead generation, opportunities and success/advocacy. This kind of thinking leads to a martech stack that utilizes each tool to its greatest potential, without any wasted budget paying for a tool that doesn’t serve a purpose. Where are the gaps?
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 21, 2015
    [Lead] Essential Steps for Productive Creative Kickoffs
    But slowing down to make sure everyone’s on the same page will wind up saving time in the long run–and lead to much better creative work. Along with creative briefs and actionable feedback , kickoffs are one of the most critical parts of the creative process. But kicking things off right is easier said than done. Frustrating.”.
  • MARKETING ACTION  |  FRIDAY, AUGUST 16, 2013
    [Lead] Customer Acquisition Via Email Has Quadrupled Over the Last 4 Years
    Custora notes: “Organic search still leads as the largest channel for online customer acquisition. The study also breaks out customer lifetime value by channel (affiliate, banner ads, CPC, CPM, email, Facebook, Google, organic, PPC, referral, Twitter), and by state for all retailers (Wyoming leads) and for fashion retailers (New York leads).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 23, 2012
    [Lead] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
    Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created.
  • VOLACCI  |  WEDNESDAY, JULY 24, 2013
    [Lead] 7 Features Every Great Newsletter Should Have
    If you want to know more about how to turn your newsletter marketing campaign into a lean, mean, lead-generating machine, download our marketing eBook email  Newsletter Best Practices 2013. Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. CTA: Or Call to Action.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 8, 2012
    [Lead] Measuring B2B Marketing Success
    Do you have a Service Level Agreement (SLA) with the sales department that specifies the quantity and quality of leads you will be delivering? Is this a sufficient quantity for the company to achieve its revenue objectives?  If you need more information on how to determine lead requirements, read our article How Many Sales Leads Do You Need
  • AMPLIFINITY  |  FRIDAY, MARCH 18, 2016
    [Lead] How to grow a software startup without marketing
    The one hire I recommend you make is a Digital Marketer who gets how to build a lead converting website, understands SEO and SEM. Vendors would have you believe that you need marketing automation as soon as you start generating leads. I feel a little “Benedict Arnold” writing this as I make a living as a Marketer. Build a website.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Lead] HubSpot Launches New Version to Deliver Better-Targeted Content
    This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. Available actions include changing contact data, sending a record to CRM, updating a lead score, setting a lifecycle stage, and changing the call to action. The new database is built with HBase , which accesses Hadoop files.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 26, 2013
    [Lead] Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
    We were very curious how the leading toy retailers would balance these two important metrics. . (Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.  That’s a win-win! Target was a good example of this. Is there a right strategy?
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 25, 2012
    [Lead] How to Grow Sales in B2B Companies
    ” But that’s the wrong answer. A far better method is to document and improve the sales and marketing processes in your company – codify your sales lead generation  programs. The answer for most companies is “hire more salespeople.” Clear, well defined processes. Strong content. What do you think? Marketing
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Lead] How to Set Up Multi-Product Ads on Facebook [Quick Tip]
    Early results and case studies have suggested that Multi-Product Ads are leading to above-average clickthrough rates and below average cost per click. How can you use multi-product ads to generate leads for your business? What Are Multi-Product Ads? Here''s an example of what it looks like: How Do You Create Multi-Product Ads?
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Lead] 16 Enigmatic Business Blogging and Other Marketing Stats
    B2B businesses that blog generate 67% more monthly leads than those that do not. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? Image credit: Association of National Advertisers.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Lead] Promoting Your Content: You’ve written great content, now make sure people see it!
    Outbrain, for example, promotes your content as recommended articles across leading publishers like CNN.com, Slate, and ESPN. It should always lead to a bigger picture of increasing your SEO, your authority in the marketplace, and generating new sales leads. You have a well-crafted blog post that is ready to go. Guess what?
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 9, 2013
    [Lead] Six Steps to Exceed Your Summer Quota
    His latest book is: Leading High Performance Sales Teams.  Exceeding your Summer Quotas. Not only will it pay off this summer, but your third and fourth quarters will amaze you. First: if you have not performed an A, B, C analysis of your customer base do it.  Drop those lines. Second: Develop a plan of attack.  Fourth, ask for referrals.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 28, 2013
    [Lead] Is Big Testing the Future of Marketing?
    And between data and insights that lead to better marketing techniques. But to achieve modern marketing alchemy — turning lead (i.e., Every day, we are seeing more overlap between marketing and technology. Between science and art. This post hits on all those topics and asks if Big Testing is the future of marketing.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 24, 2015
    [Lead] Your Customers Are Way More Efficient Than You Are
    All of which leads me to the idea of efficiency, and the widening gap between how companies view it and how customers view it. Marketers spend a lot of time working on shorter sales cycles, end-to-end lead tracking, automated nurture programs and anything that reduces the cost of acquisition. But it wasn’t either of those things.
  • JUNTA 42  |  SATURDAY, MARCH 19, 2016
    [Lead] This Week in Content Marketing: Social Media Organic Content at Crisis Levels
    marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We smell trouble. This week’s show. Content marketing in the news.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Lead] How Big Data is Driving Business Growth
    Using their platform, Evolv is able to look at over 500 million data points from an employees social media activity to the price of gasoline to provide insights that can lead to improved employee performance and morale. In the technology community, data has become likened to oil as the next great natural resource. Big Data Builds Community.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Lead] 5 Ways to Create More Touchpoints with Email
    While it’s nice to have this audience receiving your messages, it doesn’t truly pay unless you can eventually turn these leads into customers. The following are several methods you can use to create more touchpoints and ensure that your email leads become customers. 1. Use a sign-up form to increase your email leads.
  • SNAPAPP  |  TUESDAY, JUNE 30, 2015
    [Lead] How to Plug the Leaks In Your Content Experience
    As marketers, we’re usually stuck on the outside of our own efforts, which can make it difficult to understand where, when and why leads are falling through the cracks. CTAs are imperative to any content experience, but can also cause a major leakage in lead gen. By Victoria Hoffman , Content & Community Manager at Uberflip.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Lead] 8 Data-Driven Tips for Using Images in Blog Posts
    If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn''t you do it every single time?  . Let’s not forget that we can become far more persuasive simply by using images. 7) Position your lead image to the right or left of the first paragraph in your post.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Lead] 7 Quick Ways to Curate Industry Content for Your Blog
    Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. Digg: Search URL to add content. Blogging
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Lead] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. The B2B buyer controls the marketing message. Buyers no longer need to rely on vendor information.
  • WINDMILL NETWORKING  |  MONDAY, JULY 6, 2015
    [Lead] Firing Employee Who Made Vulgar Posts Violated the Law
    After practicing at some of the nation's leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. Pier Sixty, LLC is a catering company in Manhattan, New York.  On October 25, 2011, Hernan Perez, an employee of […]. Author information.
  • BIZIBLE  |  TUESDAY, MARCH 1, 2016
    [Lead] What The Data Says About Your B2B Mobile Marketing
    Mobile accounted for 3.61% of all First Touches, 3.64% of all Lead Creation Touches, 2.56% of all Opportunity Touches, and 0% of all Closed-Won Touches. Furthermore, when our customers convert to leads on desktop, the deals on average are worth 58.6% more than when customers converted into leads on mobile. What could this mean?
  • HUBSPOT  |  SUNDAY, DECEMBER 21, 2014
    [Lead] Out of Ideas? 8 Great Places to Find Inspiration on the Internet
    Guillebeau is known for leading the charge for people who wish to lead unconventional lives, which he discusses on his website, " The Art of Non-Conformity." This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Hey, we’ve all been there). 1) Reddit & Specialized SubReddits.
  • HUBSPOT  |  THURSDAY, MARCH 28, 2013
    [Lead] Why We Acquired Two More Companies. And We're Just Getting Started
    At INBOUND 2012, we talked about how having a back end leads system and a front end web system together in HubSpot uniquely facilitates a more personalized customer journey. Now, the addition of Chime and PrepWork gives us deeper knowledge and assets to convert qualified leads into customers.
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 3, 2011
    [Lead] Social Selling Throughout The B2B Sales Cycle
    As in the TriNet example, certain trigger events, such as leadership changes, new product launches, new office openings or mergers and acquisitions, can lead to buying opportunities for new products or services. Speed and efficiency are key for lead qualification success. critically drives their sales team’s success.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Lead] How to Optimize Your Emails for Mobile Devices
    89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. Lead generation and lead nurturing are two of the top priorities of any email marketer. One of the (true) stereotypes about inbound marketers is that we''re an analytical bunch. Source: Google. Think you''re up to the task?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 29, 2013
    [Lead] The future of podcasting — Will video kill the radio star?
    Podcasting as a source of business leads. Podcasting as a source of business leads. … and much more. Podcasting, which began as “audioblogging” in the 1980s, has enjoyed a renaissance as smart phones have become nearly ubiquitous. But what does the future hold? You have to hear it to believe it. … and much more.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 6, 2014
    [Lead] How to Write an Effective Sales Prospecting Email
    Along with a short and organized email format, persistence is also necessary when trying to gain qualified leads. You wake up in the morning and check your email on your phone, tablet, or laptop. You get to work and you check your work email. You delete some emails, save some for reading later, and reply to others right away.
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Lead] Understanding the 4 Pillars of Content Marketing
    The content experience is the way in which content is consumed, the destination of what content is being distributed, and where lead generation takes place. Content marketing is hard — and, arguably, the explosion of software solutions that are designed to make content marketing easier for B2B organizations isn’t exactly helping. Creation.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Why Is No One Paying Attention to My Content on Social Media?
    This can drive more shares and traffic, ultimately leading to more opportunities for conversion and engagement. Is it links, sales, brand awareness, leads or engagement? Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. What is social amplification? Amplification strategy.
  • CAPTORA  |  MONDAY, JANUARY 11, 2016
    [Lead] Should Marketers Be Paid Like Their Colleagues in Sales?
    Marketing teams are responsible for driving leads, nurturing them and delivering eager-to-buy prospects for sales reps to close. Marketing technology, meanwhile, has become much more efficient at engaging buyers and converting them to qualified leads. But does that logic still ring true? All good in theory, right? Nay’ On Variable Pay.
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Lead] The Next Stage in Marketing Evolution: Cross-Channel Attribution
    The value lies in helping marketers to better understand the buyer journey and their most effective lead generation campaigns. ” But this creates its own challenge. Data collection. Many companies are moving away from allowing partners to manage their data and taking control back into their own hands. Direct Marketing News ).
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Lead] Social media monitoring tool video: Why should I monitor social media?
    They can then use these people’s profiles as high quality leads at which to aim well-targeted marketing campaigns. Social media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. But why? and more!
  • SNAPAPP  |  FRIDAY, FEBRUARY 5, 2016
    [Lead] Are Your Customer Success Stories Being Heard?
    Now that we have covered a few different ways of displaying and sharing your customer success stories, let’s wade into the deep end and really look at how to engage your audience and drive serious leads with your customer stories. 56% lead conversion for Realize Real Results. 500 qualified leads. The text-based case study.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Lead] Ask a Content Guy: What Content Metrics Really Matter?
    ” Here’s another thing that will lead you to false conclusions: not knowing why the hell you’re creating content in the first place. Lead form conversion rate: When it convinces them to express interest in reasonably expensive software, that’s even better. What is the best way to share them company wide?
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Lead] 5 Ways to Modernize Your B2B Branding and Marketing Online
    good example of a company leading with their perks is Buffer, who offers the following perks for employees: 100% remote. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo. Sleek Design / UX. Unlimited Kindle books.
  • CHIEFMARTECH  |  MONDAY, JANUARY 4, 2016
    [Lead] Check out the next MarTech agenda and save $500 this week only
    You’ll also have the opportunity to meet dozens of leading marketing tech companies in person — to see the latest developments they’re bringing to market and to discover new vendors who are reimagining the possibilities of modern marketing. Welcome to 2016! Martech is crossing the chasm. See the map below for confirmed exhibitors.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 28, 2016
    [Lead] 8 Steps to Guarantee Marketing Automation Success
    This alignment can further your ability to qualify leads and turn them into customers. 6. EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. • Best-in-Class companies are 67% more likely to use marketing automation (Aberdeen Group).
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