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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Lead] Five insanely simple ideas to make your next presentation sizzle
    NOTE TO ALL READERS!  I will be leading a panel called “The Future of Information” at this Post-Advertising Summit and John has graciously provided a huge discount just for YOU! By {grow} Community Member John Thomas. Though, as we all know, it rarely ever dazzles. It’s not even the only game in town anymore. What’s your story?
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Lead] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    Sure, you may end up with lots more followers, but chances are that these people you''re scamming into following you aren''t exactly the type that''ll want to engage with you, click your links, become leads, and maybe even buy from you -- especially once they realized they''ve been hoodwinked into following you. then unfollow person B.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, JUNE 17, 2013
    [Lead] Run Better Social Media Contests
    They generate leads, opt-ins, sharing, comments and virility.   Many contests and giveaways are designed for lead generation. Recently Unbounce released a study , based on 3 million visitors to 100 websites using their platform between March 15 and April 15 th , which promises to improve contest performance and lead conversion.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Lead] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    They also posted to Facebook, leading to over 19,000 likes and boosting their Instagram followers from 2000 to 36,000 along with over 16,000 pictures submitted. The team regularly appoints a rotating member as the “engagement lead”, and their role is spotting and engaging in real-time marketing opportunities. The Theory. Totaled it.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Lead] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    As we collect more data, writing business rules becomes a vital part of lead management. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication…. Skills. Measurement. Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 14, 2013
    [Lead] 5 pieces of social media advice that trapped me
    If you’re young, learning, or maybe not an absolutely perfect person, maybe being yourself leads to more pain than gain. Most of the time, those sound wise snaps had lead me astray, because the web world is, and always will be, too specific and fast-moving for all-purpose formulas. By Mars Dorian, Contributing {grow} Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Lead] Are the bad guys winning?
    discussion on who should be leading your social media marketing effort. Highlights from the new book Social Media Explained - A trick to get to the heart of social media strategy - New thoughts on measuring social media marketing ROI - A discussion on who should be leading your social media marketing effort. That’s right.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 25, 2014
    [Lead] Keys To Leadership Success? Candor And Trust
    It is a book about how to lead through inspiration. Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. The book is called “ Creativity, Inc.  - Overcoming The Unforeseen Forces That Stand In The Way Of True Inspiration” by Ed Catmull. It takes courage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 7, 2012
    [Lead] A proud American company that never understood digital
    They offer a market leading user experience that mirrors ours in many ways, and many of the services and products that you enjoy today on Kodak Gallery can also be found at Shutterfly.com. A long, long time ago I had to pick an online platform to store my photos. What better brand name to trust with your photos than Kodak, right? Wrong.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 12, 2015
    [Lead] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
    Organizations understand that, to borrow an old axiom, you can lead a horse to water, but you can’t make it drink. So if we’re talking about adopting LMS systems and creating comprehensive social learning programs , who’s going to lead it? We are moving into a new phase of social business adoption. But it’s not just LinkedIn. Learning
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Lead] 20 Marketing Automation Terms Marketers Should Know
    It enables marketers to nurture leads and send them information only when it is most relevant to their point in the buying cycle. 2. Drip marketing is a synonym for lead nurturing , a series of emails that seek to qualify leads, keep them engaged, and gradually push them down the sales funnel. 8. Qualified Lead.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 15, 2014
    [Lead] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    While this may seem like a frightening prospect to some, I argue that it’s a win/win for both employee and employer: For companies, empowering social employees enables them to (a) become more authentic in their branding efforts, (b) retain high-value employees, and (c) increase leads and sales by meeting prospects at their preferred touch points.
  • DIGITAL B2B MARKETING  |  THURSDAY, JANUARY 3, 2013
    [Lead] Email Best Practice or Recipe for Disaster?
    You examine everything in your bid for more opens, more clicks, more leads and more sales. You strive to improve the performance of your email marketing. You test exhaustively. You pore over every benchmark and research study. Subject lines, call to action, offer, design, images. Saying Thank You improves open rates and click rates.
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Lead] How Inbound Marketing Aligns With the New Purchase Loop
    Your product being the best choice for their needs -- needs which you've gotten to know over the course of your interactions with them -- leads to a purchase of your product. In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. The Purchase Funnel. Openness.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Lead] Can Content Marketing Create Corporate Culture?
    Marketers focus on external audiences and generating sales leads to drive revenue. Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper , Michael Scott , Miranda Priestly and even cartoon bosses don’t fare much better. Or are they? Absolutely.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 22, 2012
    [Lead] [Audio] 3 Big Sales Problems I See Today
    Recently I was interivewed by the Sales Lead Management Association about some of the biggest problems I see today that are having a negative impact on sales -- and what can be done about them. What was my key focus? Management's failure to understand changing customer/behavior. You can listen to the download the interview below.
  • GREAT B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Lead] Use Pull Marketing to Communicate with the SMB Market
    In fact, lead generation should be a key component of your website strategy. If you are currently relying on push marketing to generate leads and awareness, by all means keep doing what works. In his April 17, 2012 blog post at tellallmarketing.com, Ray Schultz addressed the issue of How Brands Are Failing Small Businesses.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Lead] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    In fact, the time you'll spend recruiting exclusively for your study will often lead to better participants. You never want to "lead the witness" by asking yes/no questions, as that puts you at risk of unintentionally swaying their thoughts by leading with your own hypothesis. Step 4: Lead the Conversations. Introduction.
  • HUBSPOT  |  FRIDAY, JUNE 21, 2013
    [Lead] The Simple Cure for Google Algorithm Update Anxiety
    This digital PR case study shows an example of how one off-site article on a popular online publication increased one month’s lead acquisition by 82% versus the month prior, grew site-wide conversion rates to 9.4%, drove 2,251 unique visitors, and converted 859 visitors to leads -- all in just two weeks. How to Eliminate GAUA Disorder.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 1, 2013
    [Lead] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
    Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings.  Lead management/nurturing (66%). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie. How Are They Doing It? Webinars/webcasts (88%). Videos (87%).
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 17, 2011
    [Lead] Social Media For B2B Marketing – How To Get Started
    Whether you are looking to support your brand, drive leads, support customers or all of the above, it is important to have a clear set of objectives going in. Set Your Guidelines: I was proud to see B2Bento use the SAP company guidelines as a leading example along with other B2B IT names IBM and Intel and B2C brands Kodak and the BBC.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Lead] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    ” A reporter at a leading business newspaper says her editor stopped providing traffic stats, and she''s glad. We’re under pressure to hit our traffic and leads numbers every month. We have an SLA with our sales department, a number of leads we’ve committed to deliver every month. Those Who Look. Middle Ground.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Lead] 25 Awesome Twitter Tips
    To generate new leads? Tweeting special offers will give users another reason to follow you and bring in new leads for your business. Last week Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. To ask questions? CONTENT.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Lead] 5 Key Takeaways From Content Marketing World 2012
    Create content that people will engage with and that will lead to a conversation. Percent of leads from inbound sources –  A measure of how well your content is generating leads. Here are my key takeaways from the event: 1. Only 36% of Businesses Believe That Their Content Marketing is Effective. .
  • BIZIBLE  |  THURSDAY, OCTOBER 8, 2015
    [Lead] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    Of course there are exceptions to this rule (perhaps a competitor comparison page on your website), but in general, search campaigns have a lead gen goal, so use gated content. We found that we were making the mistake of using broad match types (without the modifier) too often and that was leading to wasted ad spend. Right? Wrong.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Lead] 4 Ways to Unleash Marketing Creativity at Work
    New experiences lead to new ideas, so get out there and do something. That’s because tired brains tend to lose their filter, which can lead to improved creativity. Challenging situations—like launching a new product or expanding internationally—can lead to failure. Author: Libby Estell Marketing demands creativity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Lead] Key to digital marketing success? Be less digital.
    Why not infuse those online contacts with the type of information that humanizes them more and leads to cooperation and rapport?” And you know it wasn’t THAT long ago that business relationships were built through a firm handshake, a trusting friendship, mutually-shared experiences, and trust. And it was a one-way ticket.
  • PAUL GILLIN  |  MONDAY, NOVEMBER 28, 2011
    [Lead] As Business Goes Social, CIOs Sit on Sidelines
    While some of that was a byproduct of the Y2K problem, their willingness to lead such mission-critical projects was a feather in their cap. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. Same Old Song and Dance. Playing pays off. Demand-Driven Economics.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 20, 2012
    [Lead] How to Deliver Business Results Using Social Media
    Pump up prospecting referrals and lead. Listen and earn new leads for your business. (This was also a guest post which appeared on the Silverpop blog.). My goal was to entertain and deliver a fun and engaging talk. Share your brand story. Become recognized as an expert. Increase deal conversion rates. Get speaking gigs.
  • STORIES THAT SELL  |  THURSDAY, MAY 26, 2011
    [Lead] Kronos Spotlights Dozens of Customers through Expanded Reference Program
    The leading maker of workforce management solutions featured award winners at its annual user conference, KronosWorks. In turn, that leads to case studies that cover more of the customer base. Those customers received significant exposure at the event and in the media. And in the process, the company uncovered some of its best stories.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Lead] 3 Principles of Customer Retention – i?marketing (Part 7)
    You’ve identified the lead. You’ve nurtured that lead until they became an opportunity. You are, however, switching from nurturing a lead to nurturing a customer. Many of the same principles from lead nurturing also apply with customer nurturing. Editor’s Note: Our recent regional i?marketing Congratulations!
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 7, 2012
    [Lead] 5 Content Marketing Lessons from Guns N Roses
    Taking a little inspiration from a rock n roll band’s success can lead your content marketing efforts down the road to “Paradise City” What do you think? by Jason Miller A few weeks ago I went to see Guns N Roses perform in Las Vegas. Welcome to the jungle. Do something unexpected. Don’t do it alone. ” 4. Visual rocks.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Lead] Search and Social Lessons from the Zenith Social Media Marketing Conference
    For example, “This Facebook contest will drive 100 new leads in 90 days.”. • To crack the organic code, tap into human psychology; people like content tnat: makes us feel good, gives us answers, tells a story, or surprises us. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
  • SYNECORE  |  FRIDAY, AUGUST 9, 2013
    [Lead] MixBit: The End of Vine and Instagram? - #MarketingTechMin
    Spencer and Deanna take a closer look at what this could mean for brands, and will this lead to the end of Vine and Instagram? Happy Friday and welcome to the latest #MarketingTechMin ! With over 100 YouTube videos being uploaded every minute , it''s safe to say that video content is on fire and shows no sign of stopping. Follow @Spenceafied.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Lead] HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
    Using HubSpot to Convert More Leads into Customers. We believe, in the middle of the buying funnel, providing value is all about understanding your leads and adapting to their needs. It's where we store the history of every email subscriber, every lead, every opportunity, and every customer. Email and Lead Nurturing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 3, 2014
    [Lead] Life Enrichment: Personal Performance
    His latest book is: Leading High Performance Sales Teams. Life Enrichment: Personal Performance. Since I have been on the topic of Life Enrichment lately, one more topic came into perspective; personal performance. Specifically creating a more enriched life with high levels of personal performance. Ensuring training is occurring. Are you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 14, 2016
    [Lead] The world’s best creativity technique
    One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. OK, some blog post headlines tend to be a little sensational.  Not this one. Two spaces.
  • HINGE MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Lead] An Introduction to Retargeting: What Is It and How Does It Work?
    When you build a website for a professional service firm, most of the time the goal is the convert visitors into leads. With retargeting, you can advertise your brand to website visitors long after they have left your site (the other 98%), with the intention of getting them to return to your site and eventually turning them into a lead.
  • B2BBLOGGERS  |  THURSDAY, JUNE 10, 2010
    [Lead] B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
    After all, who else can lead your company down the path to social media success but you? The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. The good news is that you are not alone! Step 1: Help them see the new reality. Or Does It? 5.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Lead] Seven Expert Google Analytics Guides
    You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth ,  though a popular one). The science fiction thriller Lucy delves into one writer’s imagining of what human beings may be capable of if we were somehow able to use 20%, or 50%, or more of that capability.
  • AMPLIFINITY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Lead] Choose the advocacy adventure that’s right for you
    In the past few years the martech industry has become flooded with promising solutions that strive to solve the challenge of breaking through the marketing noise and acquiring the leads, recognition and notice you desire. Gartner’s research finds that “Referral marketing is a channel that offers a high volume of excellent low-cost leads.”
  • BIZIBLE  |  WEDNESDAY, OCTOBER 21, 2015
    [Lead] 5 Marketing Challenges For 2016 That B2B Marketers Need To Start Thinking About
    It seems like just about every company has adopted it as a major marketing priority, and that of course leads to one thing: major clutter. It’s that time of year again, when everyone starts thinking about what next year will bring. Here are five B2B marketing challenges that marketers will face in 2016: 1. But what’s the next step?
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 9, 2011
    [Lead] Find New Customers Fan of the Month – Cheryl Burgess
    B2B Lead Generation | Find New Customers Fan of the Month. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 1, 2011
    [Lead] Find New Customers Fan of the Month – Cheryl Burgess
    B2B Lead Generation | Find New Customers Fan of the Month. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 22, 2012
    [Lead] How to Get The Most Out of Paid Twitter Ads
    You can focus budgets solely on lead generation , not awareness. 3. This engagement rating is valuable, but not perfect for lead generation. Figure out a way to track the conversion and see of the clicks, who actually turned into a lead for your company. But success I’ve seen through Twitter changed my mind.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Lead] How Real Businesses Are Using Gamification to Spice Up Their Marketing
    Your audience (customers, leads, fans, followers, readers, whoever) engage in some kind of game so that they might win something, and in return, you get something you want out of them, too. But they also find ways to bring in new leads with gamification -- leads that are really, really, really top of the funnel. Gamifi-wha?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 17, 2015
    [Lead] 3 Ways to Mine a Marketing Pot of Gold
    The use of “reciprocal” content, such as an ungated video with gated follow-up content, can provide lead scoring and interest qualification opportunities that can be strategically used to better prioritize outreach with people from your audience most likely to respond. 3. In the spirit of the St.
  • SALESFUSION  |  THURSDAY, DECEMBER 5, 2013
    [Lead] Email Tourism
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Email Tourism appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Lead] The Net Generation and the future of social media marketing
    Anything short of the leading technology is considered passe. I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. Customization. Tweet.
  • BIZNOLOGY  |  MONDAY, DECEMBER 7, 2015
    [Lead] 5 B2B data trends
    This has lead to 5 significant trends in B2B database marketing. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. The new world of B2B data! Big Data. Integrated and enhanced databases. Micro-segmentation and Personalization.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 1, 2011
    [Lead] Don’t Take “Selling” Out of Content Marketing
    Talk about: The number of sales qualified leads generated. Read my post 3 Business Blogs with Proven ROI from Industrial Companies for examples of content marketers who consistently strike the right balance between talking to engineers and industrial buyers in their own language while generating leads and driving sales for their companies.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Lead] Overlooking These 4 Things with Your Social Media and PR?
    The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. Media Relations
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Lead] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    ”  She said, “Last quarter the sales team asked us to conduct a lead aging analysis, which identified some opportunities with the greatest likelihood to convert in the next quarter. She followed with, “I was barely holding on to key resources this year, and now my budget’s taking another hit!” 
  • SYNECORE  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] What Are Buyer Personas & Why Do they Matter?
    Next, you can utilize online tools like your contact database to see if there are any patterns in the way new leads are consuming your content online. When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. What Is a Buyer Persona? Headshot.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 13, 2012
    [Lead] 5 Secret Keys To Running An Effective Teleprospecting Campaign
    In addition to providing your team with better quality data, I highly recommend using an automated marketing tool to move your leads further down the funnel. This will result in providing your team with more targeted leads to follow up on. Believe me; I am by no means saying I have all the answers. Execution and follow-through!
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 22, 2011
    [Lead] 10 Rules for Epic B2B Blogging
    Blogging is the best method for generating leads using social media. But the only way to generate those leads is with a call-to-action at the end of every blog post, or at least in the side bar of the blog. What can you offer your readers to turn them from prospects into leads? Blog on Your Own Domain. Be Human.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 12, 2013
    [Lead] Customer Experience Rules: 15 Stats
    Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 26, 2010
    [Lead] Signs of a Burned Out Teleprospector
    Has the quality of their leads diminished? Lead quality is what builds a sales team's pipeline and results in closed business. Tie compensation into the feedback you receive on the leads your team sends over, and this should help to keep quality consistent. No shows generally tie back to lead quality.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 19, 2013
    [Lead] How the Irreplaceable Past Affects Sales and Marketing Performance!
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. More than ever before, marketers carry quotas to produce a certain number of inquiries and qualified leads. Ben Franklin said, “Time lost is never found again.”
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Lead] Bidding Fond Farewell to BtoB Magazine
    Here was a chance to learn by talking to practitioners on the leading edge and earn a few bucks and a byline in the process. I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. He’s in Chicago and hopes to stay there.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Lead] Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
    As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn''t just mean tracking to see how many views, clicks, and leads they generate. Did you revamp your lead nurturing strategy? Of course, it can tell you how much money you made in the last month. Next Steps. Analytics
  • THE ROI GUY  |  THURSDAY, JANUARY 24, 2013
    [Lead] Where Does the Money Go? Take the TCO Challenge
    A video by John Pickett - Global Mainframe Alternative Program Lead with HP Enterprise Serrvers, Storage and Network - discussing the Alinean-powered TCO Challenge tool. See the TCO Challenge Tool in action - Click here to learn more Click here to see other HP TCO Tools (powered by Alinean) on the HP TCO channel.
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Lead] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    What counts as a lead, or qualifies a prospect as an opportunity? There needs to be individuals in the organization who will say, hey we need to tag links because then you’ll get credit for all the leads you’re bringing in. In a recent webinar with Bizible , Justin Norris of Perkuto discussed just this. Strategy. Process. Top-Down.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 18, 2012
    [Lead] Maximum Revenue: What Can RPM Do For You? [Infographic]
    The survey examined revenue performance maturity and performance metrics for each company across three categories: growing number and quality of leads and opportunities, improving sales effectiveness , and optimizing sales and marketing ROI (return on investment). Embed the “Maximum Revenue: What Can RPM Do For You?”
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Lead] Ultimate List of 22 Account-Based Marketing Tactics
    So make them personal to your prospects, leads, or opportunities. Get a local, thought-leading speaker and invite current customers in the area. How do you do account-based marketing? If you’ve been looking for a long list of ABM strategies, you’ve found it. CONTENT -- Account-Based Marketing Tactics. 1. Facebook custom audiences.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 24, 2015
    [Lead] 3 Marketing Fundamentals for Busy B2B Marketers
    Whether it’s bringing in a certain number of net new leads or nurturing existing contacts to hit a qualified leads goal, laying out your core objective at the start makes you that much more likely to achieve them. Is your white paper seeing diminishing returns in terms of clicks or leads? Winter. Go back to your fundamentals.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 6, 2015
    [Lead] How Intel Attracts More Than 2 Million Readers A Month
    If you’re an e-commerce brand, and you’re selling a product online that can be bought in a couple of clicks, you’re looking for more conversion-based metrics, and how content can actually lead to a sale. But if you’re on the B2B side, it’s more about lead generation and getting signups and subscriptions. Content Marketing
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] The Chief Digital Officer Dilemma: How to Transform without a CDO
    The need is for a leader with the appropriate combination of business acumen and tactical digital knowledge who can effectively lead the charge to identify and build internal capabilities, enhance the digital customer experience, and help build digital into the organizational DNA. There is no doubt; we live in a fluid digital environment.
  • SAZBEAN  |  SATURDAY, APRIL 27, 2013
    [Lead] Top Internet strategy, marketing and technology links for the week of April 27, 2013
    Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 10, 2012
    [Lead] Create a Buzz Around Your Brand Using Social Media
    Nurturing and winning leads, at lower costs. Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. However, brands are using it to varying degrees of success: some really get it, and some definitely do not.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Lead] The Social Media Monitoring Metric We Need, But Can’t Get
    When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Lead] 16 Enigmatic Business Blogging and Other Marketing Stats
    B2B businesses that blog generate 67% more monthly leads than those that do not. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? Image credit: Association of National Advertisers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 29, 2013
    [Lead] The future of podcasting — Will video kill the radio star?
    Podcasting as a source of business leads. Podcasting as a source of business leads. … and much more. Podcasting, which began as “audioblogging” in the 1980s, has enjoyed a renaissance as smart phones have become nearly ubiquitous. But what does the future hold? You have to hear it to believe it. … and much more.
  • TOM PISELLO  |  FRIDAY, JANUARY 28, 2011
    [Lead] Your Sales & Marketing Ready to Do Business with Frugal Buyers? Take this Diagnostic Assessment to Find Out.
    In fact, IDC research has revealed that those who have already made the shift are experiencing significant benefits, including the ability to generate more high quality leads, reduce in selling cycles, improve deal size and increase competitive win rates.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Lead] How to Optimize Your Emails for Mobile Devices
    89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. Lead generation and lead nurturing are two of the top priorities of any email marketer. One of the (true) stereotypes about inbound marketers is that we''re an analytical bunch. Source: Google. Think you''re up to the task?
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Lead] 8 Historic Duos to Inspire Your Sales and Marketing Alignment
    If Montana was your marketer firing qualified leads your way, Do you have a documented sales process to follow? Do you follow up quickly with leads? Create regular, targeted lead gen opportunities? 3) Be Playful, and Yada, Yada, Yada. As a result, so did our inbound leads. need better quality leads. Mac and cheese.
  • SALESFUSION  |  TUESDAY, OCTOBER 20, 2015
    [Lead] Content Doesn’t Have to be One-and-Done – 6 Benefits of Re-Skinning Existing Assets
    Doing so can lead to several key benefits. Cross-Promote Your Content: Beyond expanding your audience, re-skinning content can also help you strengthen your audience and build stronger leads with cross-promotion. Well, if you create an amazing piece of content but no one sees it, does it actually provide you with any value?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Lead] How to Set Up Multi-Product Ads on Facebook [Quick Tip]
    Early results and case studies have suggested that Multi-Product Ads are leading to above-average clickthrough rates and below average cost per click. How can you use multi-product ads to generate leads for your business? What Are Multi-Product Ads? Here''s an example of what it looks like: How Do You Create Multi-Product Ads?
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Lead] Advertising, Big Data, and Google’s Moves To Own It All
    Here are my predictions: Google will follow Firefox’s lead and not allow pages to set third party cookies. Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. But before we look at how they are related, two background points are key. 1. Summary.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 30, 2010
    [Lead] How To Align Marketing With Sales
    Main tips include going on sales calls and to provide them the “best possible leads (as defined by them)”. One of my most popular posts ever includes the big challenge all marketers face: Marketing Leads: Quality Vs. Quantity. Marketing should have a complete understanding of what sales expects as far as ‘leads’ go.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 18, 2012
    [Lead] Is Your New Product Launch Strategy Geared Up for Sales Success?
    Our lead generation campaign delivers highly qualified leads to our field sales organization; they're delighted to follow-up because it's well worth their while. 4. If you're launching a new product or service shortly, it's highly likely your firm has invested a great deal of money and time to bring it to market. Be brutally honest. 1.
  • HUBSPOT  |  THURSDAY, MARCH 28, 2013
    [Lead] Why We Acquired Two More Companies. And We're Just Getting Started
    At INBOUND 2012, we talked about how having a back end leads system and a front end web system together in HubSpot uniquely facilitates a more personalized customer journey. Now, the addition of Chime and PrepWork gives us deeper knowledge and assets to convert qualified leads into customers.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Lead] 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI
    In an article for Forbes at the end of 2010,  Michael Brunner borrowed a famous quote from Albert Einstein to illustrate how corrupt marketing lead data—and the resulting contextual misinterpretation it often causes—can kill otherwise promising, well-executed marketing campaigns. And not everything that counts can be counted.” Brunner Inc.,
  • EMAGINE B2B BLOG  |  FRIDAY, DECEMBER 26, 2014
    [Lead] SEO 2014 Re-Cap: Search Statistics You Should Know
    Websites with 30 or more pages generate 7 times more leads than those with less than 10 pages ( Arek Estall ). It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates. Overall Search Behavior. 93% of website visits begin via a search engine ( Arek Estall ).
  • SALES ENGINE  |  MONDAY, DECEMBER 21, 2015
    [Lead] Budgeting for Content—How Much Do You Need?
    In the B2B space, the number-one goal of most content marketers is to generate leads for their sales team. The message we should take away from Redbull is that, even when it comes to B2B lead generation , content marketing is not an event or a campaign. But how much content do we actually need to generate the results we want?
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Lead] 7 Quick Ways to Curate Industry Content for Your Blog
    Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. Digg: Search URL to add content. Blogging
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 19, 2012
    [Lead] Content Marketing: Get Trained Up [Slides]
    Convert (Leads, Revenue and Happy Customers). We all create content. But But let’s face it, most of it is simply awful! How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words? Last month I wrote “ Is Your Content Boring?
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 3, 2011
    [Lead] Social Selling Throughout The B2B Sales Cycle
    As in the TriNet example, certain trigger events, such as leadership changes, new product launches, new office openings or mergers and acquisitions, can lead to buying opportunities for new products or services. Speed and efficiency are key for lead qualification success. critically drives their sales team’s success.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Lead] B2B Marketing Mottos to Avoid
    Who needs leads when you have a phone book? Let’s call these the Dirty Dozen – 12 things you don’t want to say (or have said) about your marketing operation.  Over my long career in B2B marketing I have heard a variation of all of the following: We are clueless but hope to have an answer someday. Buy from us because we really need the money.
  • VERTICAL RESPONSE  |  MONDAY, MAY 18, 2015
    [Lead] A New VerticalResponse for Salesforce is Coming Soon
    Instead, there was an integration into the Lists section of a VerticalResponse account that enabled you to pull over Leads or Contacts. You’ve always been able to pull your Leads or Contacts from Salesforce to create a list, and then send back updated reporting. February 2005. Do you remember what happened 10 years ago?
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Lead] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    And most importantly, your content needs to lead to a conversion. . Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve We’ve now entered a world of content overload. IBM IBM reports that 90% of the world’s data has been created in the past 2 years. Is it visual.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Lead] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    As one might expect from the leading social network for business professionals, LinkedIn takes a very straightforward, no nonsense approach to advertising on its network, providing advertising tools that aren’t as flashy as what its peers have on offer, but that get the job done all the same. increase from 2014. But how do you get started?
  • HUBSPOT  |  SUNDAY, DECEMBER 21, 2014
    [Lead] Out of Ideas? 8 Great Places to Find Inspiration on the Internet
    Guillebeau is known for leading the charge for people who wish to lead unconventional lives, which he discusses on his website, " The Art of Non-Conformity." This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Hey, we’ve all been there). 1) Reddit & Specialized SubReddits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Lead] How Do You Start Over After Building a Successful Blog?
    Promote specific posts to specific audiences where generating traffic, engagement, and interest can result in leads, exposure, or media opportunity. His own disruptive content has been intriguing audiences for years at sites like SocialMediaExplorer.com , a leading marketing blog he founded and grew into an agency. Here we go again.
  • JUNTA 42  |  SATURDAY, MARCH 19, 2016
    [Lead] This Week in Content Marketing: Social Media Organic Content at Crisis Levels
    marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We smell trouble. This week’s show. Content marketing in the news.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 25, 2015
    [Lead] Marketo + SnapApp = Integrations As Easy As Pie
    With SnapApp you can drag and drop to create amazing, custom content experiences and with a click of a button feed the data into Marketo for more lead scoring, profiling, and nurturing. On top of that, you don’t always need a lead form. As Thanksgiving approaches, I’m pretty thankful for SnapApp’s integration with Marketo.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Lead] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. This means woO can deliver real-time reporting, lead scoring and nurturing – all from one place, giving marketers and business leaders full visibility of performance. woO who? Introducing woO Marketing. Strategy development.
  • HUBSPOT  |  THURSDAY, FEBRUARY 13, 2014
    [Lead] Why the Best Marketing Teams Embrace Process
    Here are KISSmetrics'' steps for putting together a webinar: Choose the goal of the webinar -- This could be to increase sales or leads or to get some good press for the company. HubSpot customers know they have tools to help marketers attract visitors to your website, convert those to leads, and then close them as customers.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 23, 2012
    [Lead] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
    Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Lead] Why Every Business Executive Needs to Create an About.Me Profile
    He was recently named as one of the  Top 50 experts in Sales Lead Management. If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of  Jeff Ogden of Find New Customers. Nah, too informal.
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