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  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 22, 2012
    [Lead] Savvy Week in Review: June 22
    Lead Generation: When To Use Registration Forms by @BrennerMichael. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather! Whether you are spending time by the pool or staying cool inside, we hope you are getting a bit of time to enjoy this time of year. Happy Friday, everyone!
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 17, 2016
    [Lead] Generating ideas for your content marketing
    The more off-beat queries can lead you to create whole new categories of content designed to appeal to particular audience segments or industry verticals. We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Your Outbox is a Goldmine. More gold!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2011
    [Lead] Finding the balance between personal and professional on Twitter
    Like this example from McDonald’s Twitter account , the initials of the tweeter show up at the end of each tweet and following a link in the Twitter bio leads you back to profiles of the individuals providing the tweets. This is a great question and one that I have to address on two levels, philosophical and practical.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Lead] Content Marketing Manager Job Description
    Accountable for all content  marketing   initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. I’ve been asked a few times for a Content Marketing Manager Job Description. In the end it comes down to 3 core content marketing skills. You need to have experience: Creating content people actually want.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Lead] 4 Steps to Maximize Your Marketing Data
    Build a program to continually check outdated, inaccurate, and incomplete information on your accounts, leads, and contacts. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Lead] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    So follow Kitty’s lead and get those seasonal deals out early.  If you play your cards right, you can keep your customers engaged no matter what the calendar says. Everyone always says pets are smarter than people. Don’t they? What does this have to do with marketing? Well, nothing. The point is Liam is pretty easy to please. later.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Lead] Does Cold Calling Still Work?
    With other lead generation activities on the rise, like paid search and content marketing, can cold calling help marketers stand out from the noise? 3. Krogue suggests a proactive approach of initiating communication, often by calling, then moving back to a nurturing of the lead via the Web. But what does this mean?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Lead] Marketing vs. Sales: It’s A Matter Of Trust
    have worked in Sales the majority of my professional career and more times than not, found myself thinking: “This message is not resonating with my prospect”, “This is a terrible lead,” or “This prospect was never going to BUY! They are creating and executing campaigns in order to fill the sales pipeline with leads. But, that WAS it.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Lead] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Are you seeing more conversions and leads? And having content and offers that allow visitors to more deeply engage with your firm will help to generate leads and appeal to middle and late-stage prospects. 2. In return, you can nurture those contacts to becoming leads for your firm. Has web traffic increased? Social Media.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Lead] Top 11 Ad Agency Predictions for 2011
    Social media gains greater speed: Agencies will make better use of social media marketing tools to generate new business leads. Agencies will be more willing to take the lead in helping clients prove the value of social media and to measure initiatives. Who better to take the lead in leveraging social media? Tom Peters.
  • SAZBEAN  |  SATURDAY, JANUARY 7, 2012
    [Lead] Top Internet strategy, marketing and technology links for the week of January 7, 2012
    17 Silly Missed Lead Generation Opportunities (HubSpot). New Year’s CRM Resolution: Going on a Leads Diet (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of January 7, 2012…  . Social Media’s Explosive Growth is Only Beginning  (ReadWriteWeb). Search Engine Guide).
  • SAZBEAN  |  SATURDAY, DECEMBER 10, 2011
    [Lead] Top Internet strategy, marketing and technology links for the week of December 10, 2011
    Essential Steps to Sales Lead Follow-Up (HubSpot). Pointers for using social media for lead generation (eMagine). Here are the top Internet strategy, marketing and technology links for the week of December 10, 2011… Sales and Marketing Go Together, But They Are Not The Same Thing (Small Biz Trends). Mashable!). News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 28, 2013
    [Lead] Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
    Best Of News & Notes
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Lead] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels. An amazing 60% of retail e-commerce marketers are still using so-called “one size fits all” campaigns across their marketing channels.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Lead] Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
    Newer content performs better in the search engines, leading to higher rates of organic traffic, leads, conversions, and so on. Generally speaking, most businesses want: More leads. We’re kind of having a problem in content marketing right now. You see, everyone is creating content. But this is just a statistical percentage.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Lead] Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
    I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. This is my preferred “first thing in the morning” check, so I can catch up on the latest feeds, news, and insights.  Accounts on LinkedIn, Facebook, Twitter, and Google+.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Lead] Top 10 B2B Social Media Posts of 2013
    Generate More Leads with B2B Social Media [Infographic] (2012). Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. Half of these top posts were published in 2013, including the top three.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 22, 2013
    [Lead] 6 Ways B2B Companies Can Replace LinkedIn Answers
    If you were using Answers, here are 6 ways you can use LinkedIn to connect with prospects and customers and generate leads: 1. LinkedIn has announced that they will be shutting down LinkedIn Answers on January 31. This under-utilized area lets anyone with a LinkedIn profile ask questions of the entire social network. Photo credit: Flickr.
  • HUBSPOT  |  WEDNESDAY, JULY 10, 2013
    [Lead] Psychology for Marketers: 9 Revealing Principles of Human Behavior
    Bonus : if you understand these principles and weave them into your marketing, you’ll also convert more visitors into leads, and leads into customers. By delighting your audience with these small gifts, you’ll be one step closer to establishing a true, solid relationship with your visitors, leads, and customers. 2) Commitments.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 6, 2013
    [Lead] 10 Ways To Optimize Your Sales Engine In 30 Days
    You never know where these conversations could lead. Lead, Manage, and Get Out of the Way. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann , CEO and Founder of Sales Engine , a company that helps firms build and tune their sales engine(s). You can find him on Google + , LinkedIn , & Twitter
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 22, 2012
    [Lead] [Audio] 3 Big Sales Problems I See Today
    Recently I was interivewed by the Sales Lead Management Association about some of the biggest problems I see today that are having a negative impact on sales -- and what can be done about them. What was my key focus? Management's failure to understand changing customer/behavior. You can listen to the download the interview below.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Lead] 8 Rules For Running Online Display Ads
    Lead them to water. One way to avoid being disruptive is to ask, “Where will my ads lead?” Is there dissonance between your copy and where you lead the audience? The Internet changed the value proposition of mass media marketing. But online displays ads still play a vital role in building a wider audience. Mix up your metrics.
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Lead] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    What we found suggests that the secret to attracting and growing active, lead-producing subscription lists is not much of a secret at all: post content as often as possible. That's a list I'd like to grow as quickly as possible so I can nurture those subscribers into qualified leads and, eventually, convert them into customers.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 22, 2012
    [Lead] No Surprises in GlobalSpec’s Industrial Marketing Trends Survey
    67% said customer acquisition/lead generation is their primary focus. It seems like lead generation is still at the top of priorities. GlobalSpec  recently released its annual marketing trends report for the industrial sector. The online survey identified trends, challenges and anticipated expenditures in the Industrial market.
  • WEBBIQUITY  |  MONDAY, JANUARY 30, 2012
    [Lead] 12 (of the) Best WordPress Guides and Plugin Reviews of 2011
    WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins.
  • HINGE MARKETING  |  MONDAY, JULY 6, 2015
    [Lead] A 7-Step Program to Becoming a Visible Expert?
    Benchmarking Your Consulting Firm’s Marketing 10 Best Lead Generation Sources Visible Experts℠ Use to Attract Clients. You know the high-profile experts in your industry. But how did they attain their level of status and visibility? In our research, we found that these Visible Experts SM follow a similar path to success.
  • SMART MARKETING  |  MONDAY, NOVEMBER 13, 2006
    [Lead] Smart Marketing: Marketing your small business - An interview with Barbara Winter
    Here’s what shehad to say on the subject of marketing… As a leading authority onself-employment, and author of the blockbuster book MAKINGA LIVING WITHOUT A JOB , what advice about marketing wouldyou give an entrepreneur? Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. That’s soundadvice.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Lead] Get Found: How to Incorporate SEO into Your Editorial Calendar
    The more people you can attract to your website , the more leads you’re likely to generate. Do some keyword searches produce higher lead conversion rates than others? Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 5, 2012
    [Lead] Can the User Interface Impact How Well You Do Your Job? [CHART]
    We found that the volume of leads is slightly higher when customers are on the new interface.  Finally, the most dramatic improvement seems to be in the number of leads nurtured per active marketer,  almost 50% more capacity per marketer! Can the User Interface Impact How Well You Do Your Job?
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 25, 2015
    [Lead] Why Your Professional Services Firm Needs an Editorial Calendar in 2016
    Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. It is the leading marketing program for delivering greater visibility, growth, and profits. It happens to the best of us. You need an editorial calendar. Go step by step. Repurpose.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 3, 2011
    [Lead] 5 Content Marketing Questions: #3 What’s Possible?
    As you write out several sentences to answer these questions, you’ll lead your readers through a path that leads to action. More leads, more opportunities, more clients, more money. #3 Whats Possible?" alt=" 5 Content Marketing Questions: #3 Whats Possible?" />. #3 Whats Possible?" What is the problem (pain, predicament)?
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Lead] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. Results included a 500 percent increase in leads from Profile International’s paid search campaign while reducing the cost-per-lead by 58 percent. PHOENIX, Ariz.,
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Lead] Make Your Content Marketing POP with Powerful Images
    by Judy Gombita (@jgombita) Related Stories Turning Your PR Team into Publishers with Social Media Simple Tweaks to Improve Social Media Lead Conversion Social Video in 2014. In my post You Should be in Pictures, I discussed the growing importance of visual imagery in content marketing.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Lead] Personas Are Great (Except When They Suck)
    This is a common roadblock we see, so you are not alone. I am happy to jump on a call with anyone at any time to help raise some of the questions that might lead to better outcomes for your business. I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I Except when they suck! .
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] 10 Things B2B Marketers Should be Doing on LinkedIn
    And it can be a lead generator as well: CMO.com reports that LinkedIn is now responsible for a staggering 64 percent of all visits from social media channels to corporate websites. Lead with benefits and make them interesting or valuable. It’s no secret that LinkedIn is the world’s largest professional network on the Internet.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 5, 2013
    [Lead] Are Content Brands The Future of Marketing? An Interview with Ann Handley
    by helping brands plan and implement lead-gen programs that will drive business to them, and by helping them reach audiences and amplify their message in a fragmented digital environment. In this series, I am trying to uncover insights into the  Future of Marketing. To We have already heard Mark Schaefer discuss the future of search.
  • 3D2B  |  WEDNESDAY, JANUARY 14, 2015
    [Lead] 3D2B – Outsourcing B2B Telemarketing? - How to Calculate the ROI
    You''re ready to nurture and qualify leads more effectively and maximize the use of your sales team''s time. Since they are experts at lead qualification, sales people increase their conversion rate to 10%. You''ve decided it''s time to use the power of the human touch and connect one-on-one with your prospects and customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Lead] Social Media ROI – You’re looking in the wrong place
    As you can imagine, realizing these financial gains wil require significant transformations in management practices and organizational behaviors — HR will be leading the way toward social media success.   As in most cases involving transformational change, the technolgy is the easy part! It just makes so much sense. Ratings and reviews.
  • CHRIS KOCH  |  MONDAY, JUNE 9, 2014
    [Lead] The Worst Source of Work Conflict
    First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. There are five ways that technology (current technology, anyway) leads to work conflict. Culturally clueless.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Lead] My Favourite Marketing Metric
    These metrics have evolved from the very simple notion of counting website visitors, to prospect conversion rates by category over time, to cost per lead, to cost per click, to marginal and cumulative conversion rates etc. Multidude of Marketing Metrics. So there is now a serious risk of blinding people with too much science.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Lead] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    Remember about six months ago when Gmail unveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ''Promotions'' tab? Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Why You Should Sign Up for Gmail''s Field Test.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Lead] 60 Marketing Acronyms Every Industry Pro Should Know
    high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead. It can really throw you off your game in a conversation.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 6, 2013
    [Lead] How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop
    At what point should leads be passed to sales? What methods are in place currently to alert sales of new inbound leads? How does sales communicate back to marketing about qualified or unqualified leads? What are your various lead sources? Do you have defined stages of a funnel that a lead or contact moves through?
  • PAUL GILLIN  |  WEDNESDAY, APRIL 10, 2013
    [Lead] Book Review: Tales From a Veteran Blogger
    Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Telling Stories.
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Lead] Why Every Business Should Be On Pinterest
    disagree with this notion, as my thoughts about consumer behavior outlined above (affinity leading to intent, and proximity to action) attest. Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review.
  • ONALYTICA B2B  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Telecoms: Top 100 Influencers and Brands
    Influential brands such as Bouygues Telecom, Parlem and Mines-Telecom are leading the debate. Communications technology and the telecoms industry have evolved dramatically over the past 10 years, due to growth in the mobile phone industry and advancement in internet communications. This is expensive and may only deliver limited returns.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Lead] B2B social media case studies - 3 you can learn from and why they work
    Show them the value of blog content online (it’s searchable and archivable) and how it leads to leads and business and they will buy in. With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself. increase in leads. All in all, it’s a great way for most to learn.
  • INFLUITIVE B2B  |  FRIDAY, MAY 15, 2015
    [Lead] Start Showing ROI For Your B2B Community In 4 Easy Steps
    With integration from your marketing automation system, as well your customer relationship management system (CRM), you can track actions such as clicks and downloads back to leads, conversions, and even sales. How communities can qualify leads, accelerate revenue opportunities, or engage customers. Define your goals and make a plan.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 17, 2013
    [Lead] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
    This is why the best sales lead generation companies (such as Find New Customers) have a documented b2b demand generation process  like the SCORE b2b demand generation program. When hiring a B2B demand generation manager, don’t just hire a person. Fill out a form and send in your resume. Why did they fire their in-house staff?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 5, 2016
    [Lead] 7 Quotes From 7 CMOs About Building a Modern Marketing Organization
    Because they have to do a lot of leading by influence, they have to do a lot of aligning and engaging and evangelizing, and that only works when people trust you. Not sure if I buy into the whole 7 is the luckiest of all numbers thing. In bold is the topic for which each quote is referring to specifically. 1. Consumer Insights. This allows.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    For years, marketers have been trying harness the enthusiasm of happy customers to convert leads to revenue. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of     Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Here’s a fun exercise. See the difference?
  • SAZBEAN  |  FRIDAY, JUNE 10, 2011
    [Lead] Digging in the Cache – A Series of Tubes
    And if you’re trying to regulate something you clearly don’t understand, it’s probably going to lead to some ridicule. Just take a listen: This lead to ridicule from supporters of net neutrality who could point to Stevens as being old and out of touch. How do you explain the Internet to someone who has never used it?
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 13, 2011
    [Lead] K’s Top Five for the Week – March 13
    Tweeting Isn’t Enough for B2B White Paper Lead Generation by @Jonathan_Kantor. White papers are staples for B2B lead generation. Tweet This week my top five picks focus on content marketing. First there’s content creation. But content creation is only part of the battle. The last two picks focus on these two areas. Enjoy! Tweet This!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 11, 2012
    [Lead] Why Google Social Search Means You’ll Probably Want a Google+ Page
    So a search for a broad search of a topic like music might lead to a box of suggested people to follow like this: Suggested people to follow for the search "music" on Google. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. That green arrow – it’s important.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 19, 2012
    [Lead] Sales Leadership and Management in a Recovering Economy
    More importantly what are you doing to lead and manage your organization and prepare of better times? Cost per lead, by source. Looking Ahead: Leading Indicators. In addition, smart sales leaders increasingly rely on what we call “leading indicators.” Dollar value of pipeline ratio to future monthly quotas.
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Lead] 13 Ways to Spice Up Your Marketing Content With Data
    If not, peppering your content with data can help you boost the quality, credibility, and interest factor of your marketing content -- leading to more views and conversion opportunities! By showing discrepancies between perception and reality -- or between two sets of data -- you can highlight gaps that lead to clear calls-to-action.
  • CLOUD POTENTIAL  |  WEDNESDAY, APRIL 20, 2016
    [Lead] Building a marketing team to fuel triple-digit annual growth
    There are certain things I have done to make sure marketing is leading the way to higher revenue. The marketing team experiences that difficulty first-hand, but also sees that the leads could be better. We give the marketing team bonuses based on revenue, not leads. Aligning sales and marketing. It is always eye-opening.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Lead] Marketing Automation Catching On Fire
    That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Interesting to note that the majority of the players only came to existence not even 5 years ago. This nascent industry still has lots of growth to do.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 2, 2013
    [Lead] How to Train Your Inside Sales Team to Stay Organized
    Your thoughts are scrambled between big projects – meeting with the sales team to follow up on passed leads or working on a new script – and small projects – leaving 15-second voicemails and filing papers. It’s Monday morning. You sit in your chair and elbow over a stack of papers in order to reach your keyboard. and 3 to 5 p.m.
  • HUBSPOT  |  MONDAY, JULY 16, 2012
    [Lead] 11 Clever CTA Tricks Real Brands Are Using to Grow Their Email List
    When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. After all, they are mostly used to send incoming traffic to your landing pages and lead-capture forms. And in some cases, this can be even more effective than using a CTA to promote a lead-gen offer. How often?
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 12, 2013
    [Lead] How Guest Blogging Grows Your Business and Improves Your Search Ranking
    If you want to promote a business like the sales lead generation company , Find New Customers , start writing guest posts! Guest post for Docusign : Stop Chasing Contracts and Get Back to Generating Sales Leads  . “Guest blogging not only brings links (for search ranking), it brings an audience for your content marketing.”
  • SALES INTELLIGENCE VIEW  |  SATURDAY, DECEMBER 22, 2012
    [Lead] The 2 Most Underrated Qualities of Top Performers
    Curiosity will lead him or her to find out how a prospect’s company operates, and to look into creative solutions. curious rep will also do thorough pre-call research, which has been proven to lead to higher sales success. Sales managers and recruiters talk about a lot of qualities they want reps to possess. For a while.
  • SALESFUSION  |  WEDNESDAY, MARCH 12, 2014
    [Lead] Content Marketing Strategy
    The post Content Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Lead] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    How-to articles and those about Google analytics and data lead the top-shared articles in the category. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. It is the filter people use to determine if your post is worth their limited time. You can't treat it like an afterthought.
  • HUBSPOT  |  SUNDAY, NOVEMBER 2, 2014
    [Lead] More Content, More Problems: An Inside Look at the Struggles of a Sales Rep [Infographic]
    Along with selling -- which is, of course, what they were hired to do -- they’re also expected to spend time researching accounts, generating leads, attending meetings, plugging away at administrative tasks, and so on. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Lead] Your Content Marketing Must Become Convenient
    Every piece of content and interaction should lead to another one. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want. If you are not, who else in your market will be?
  • SNAPAPP  |  THURSDAY, AUGUST 13, 2015
    [Lead] Are You In Marketing Shape?
    For many marketers, it means a healthy stream of new leads and progressing leads down the funnel. To get leads moving, you need a diverse stream of content to get the right message in front of the right person every time. As we enter the last month of summer, we’ve been hearing about dieting trends, workouts, races, and more.
  • SALES ENGINE  |  TUESDAY, DECEMBER 22, 2015
    [Lead] Dominate Your Market by Flipping Your Content Strategy
    But eventually you will cap out, and the only way to generate more leads for your sales team is to grow your database —and that comes with its own set of challenges: deliverability, segmentation, acquisition, and so on. Whether you are the owner of a business or the head of marketing, let’s face it—you want to dominate your marketplace.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Lead] Employee Advocacy in Social Media: Why Your Professional Services Firm Should Care
    Once recognized as a top contributor, visibility will increase, leading to a greater probability that other LinkedIn users will engage with your discussions and read your content. Increased number of leads from social channels. Professional services firms are buying in to the social media craze. Let’s cut to the chase.
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Lead] Above the Fold: Fact or Fiction?
    Welcome back to another installment of " 90 Seconds of Design with The Beard ,” featuring me, Spencer P, Lead Graphic Designer at SyneCore. Such as, "I don''t want scrolling," "everthing must be above the fold," and "can you make sure all my important information is at the top.". Never fear, #TheBeard is here! Tweet #TheBeard.
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Lead] How Much Content Is the Wrong Question
    ” This is a fundamentally different approach which will lead to much different questions and answers. We think about content in terms of the organizational goals and objectives and do the same with technology -- insert lead scoring workshops and funnels here to “address” issues. But why? Something is wrong here!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Lead] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    The obvious reason for this is that a sales professional with a healthy and active social media presence can use that base of followers to move their message and generate more leads for themselves. The larger the following, the more eyeballs see the message and the eventually resulting in more leads.
  • NUSPARK  |  WEDNESDAY, MARCH 2, 2016
    [Lead] How Google’s New Search Results Layout Impacts SEO
    Highly commercial queries are those most likely to lead to a purchase as a result of the search. Your need to optimize your website and landing pages for lead capture. How Google AdWords’ February 2016 Changes Impact SEO. Google started implementing the changes worldwide on February 19, 2016. For many, this came as a complete surprise.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 3, 2009
    [Lead] My toast to bad sales leaders
    For companies looking for marketing campaigns in b2b lead generation who wish to improve the way they acquire new customers , Find New Customers is the place to go. CSO Insights says companies need to improve the way they generate leads through great marketing campaigns and implement processes for business to business lead generation.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Lead] How to Optimize Your LinkedIn Company Page in 15 Minutes
    LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. Why not use it as a lead generation opportunity! Ready?
  • CRIMSON MARKETING  |  THURSDAY, MAY 30, 2013
    [Lead] 8 Ways to Ensure Your New Product Launch Succeeds
    The best medium for you is the one that leads customers to make a purchase. . 7. Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. Here are 8 steps to follow when planning for a successful product launch: 1. But what happens after their call to action is fulfilled? ” 8.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    With website conversion rates nearly six times higher for content marketing practitioners vs. non-practitioners, and more than six times the annual growth in marketing’s contribution to revenue among leading content marketing organizations vs. their peers, you have only two of the countless business cases for why content marketing works.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Lead] 20 Marketing Automation Terms Marketers Should Know
    It enables marketers to nurture leads and send them information only when it is most relevant to their point in the buying cycle. 2. Drip marketing is a synonym for lead nurturing , a series of emails that seek to qualify leads, keep them engaged, and gradually push them down the sales funnel. 8. Qualified Lead.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Lead] How To Start A Conversation To Keep Visitors On Your Web Site
    by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. Demand Generation
  • AMPLIFINITY  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Lead] Top 5 must-dos for a successful referral program
    Their executives explained how the sales process worked: sales reps were currently using a home-grown referral database to enter leads and then managing those leads using their CRM.  Their sales leads decreased by half.  Organizations looking to develop a referral program  have a lot to consider.  This is a mistake. The result?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 11, 2015
    [Lead] Why the Best CMOs in the World are Customer Champions Every Step of the Way
    Having hosted over 100 CMO dinners a year the last few years within The CMO Club, I’ve concluded that leading CMOs start by listening and interacting to create a clear understanding of the customer’s persona, desires and real-world behavior. Interactive customers, for many industries, are a brand’s best friends.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Lead] How to create social media metrics that matter
    Steve Goldner is the Senior Director at MediaWhiz where he leads the social media practice. By Steve Goldner, Contributing {grow} Columnist. head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! So how do you even go about this?  Notice I did not mention sales.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Lead] How to Tame Panda and Penguin with WPO
    But done well, a blog fosters social engagement, improves organic search results and generates leads. Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. At a high level, both updates are designed to clamp down on “artificially optimized” web pages (e.g., WPO Tactics for Panda and Penguin.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Lead] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. Things to Do With Qualified Leads Who Don't Convert Into Customers. Steps to Better Lead Nurturing Campaigns. This blog will teach you how to generate leads using inbound marketing via content that's enjoyable and easy to consume. 10) For Entrepreneurs.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 18, 2013
    [Lead] Four Things Marketing Can Say “Yes” About in 2013
    When they come asking for a better billing system or lead-scoring platform, set up a giant committee to write the business requirements document, technical specification, RFP, and critical path. You’ve got to love January. Those plans you’ve been revising for months are finally in motion. Go ahead. Maybe not. Everyone went home happy.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 30, 2013
    [Lead] How to Reduce Poverty – Answer: Fix Homes – TED Talks with Paul Pholeros
    The blog of the sales lead generation company Find New Customers, by Jeff Ogden , always shares good learning content on Sundays, like TED Talks. Sundays are for learning. believe in lifetime learning. The key insights: think beyond medicine and fix the local environment. Sunday Posts Find New Customers Jeff Ogden
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 15, 2015
    [Lead] Structure vs Creativity & Flexibilty
    Both countries expected the war to last just a few months and both were lead by strong minded generals who were focused on executing “their plans”. Structure vs Creativity and Flexibility.  . i.e.  Account Plans, Training Schedules and Salesperson Business Planning, etc. Structure vs creativity/flexibility? Leadership Management
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Lead] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    What that says to me, then, is that you can use automated programs to identify where leads are in the sales funnel, yes? And you can do it based on all kinds of things like, say, a lead score. You can decide that, for example, anyone with a lead score less than 20 is in the top of the funnel. Pure gold. So you’d blast it, right?
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Lead] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    It makes launching offers so much easier, which means lead generation is made easier. It helps us close the loop on our marketing analytics, it helps us organize our lead intelligence, and it enables our sales team. They've found a lot more success with calling leads right away, instead of waiting a few days or weeks to call.
  • SNAPAPP  |  TUESDAY, MARCH 24, 2015
    [Lead] How to Optimize Your Content for B2B Buyers
    When you’re spending valuable dollars and time creating content, wouldn’t you like to know which type is the most effective at driving and converting leads? By offering leads a variety of content, they can pick out what most interests them and won’t feel forced into reading or interacting with just one type. But what should you make?
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Lead] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by the award-winning marketing expert, Jeff Ogden. Mitch pulls no punches in this provocative best-selling book or on this show. This is why you need to watch this show. Mitch Joel. Why data is key to business success today.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Lead] 5 Key Takeaways From Content Marketing World 2012
    Create content that people will engage with and that will lead to a conversation. Percent of leads from inbound sources –  A measure of how well your content is generating leads. Here are my key takeaways from the event: 1. Only 36% of Businesses Believe That Their Content Marketing is Effective. .
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Lead] The Basics of B2B Social Media Marketing Strategy
    But it’s a start—and, properly nurtured, can lead to a more valuable relationship (for both parties). Social media is generally not highly effective at directly driving leads or sales. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 27, 2011
    [Lead] 5 Content Marketing Questions: #1 What’s the Problem?
    This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ pain. In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. What is possible?
  • HALEY MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Lead] E-Mail Will Drive Traffic to Your Website
    survey of 300 marketing, sales and business professionals said that e-mail marketing was the most effective strategy for lead generation. Putting some time into your newsletter’s content and design will lead to great results (and more returning visitors to your website). Because you can stand out from pack! Granted, it will take work.
  • ONPATH  |  WEDNESDAY, NOVEMBER 7, 2012
    [Lead] Oh Snap! No One is Opening My Emails
    The truth is, it doesn’t matter how many people open the email if they’re not converting to leads. Marketing automation systems and most email marketing platforms have lead scoring capabilities. Once you know your buyer personas, establish a system for how leads will be communicated with once they enter your platform.
  • SNAPAPP  |  THURSDAY, MAY 14, 2015
    [Lead] The Modern Marketer’s Blog Roundup 5/14/2015
    Read On>> KISS Metrics: 3 Tactics to Instantly Gain More B2B Leads. Helping marketers get more leads! This post from KISS Metrics is right up our alley, chock full of actionable tips to jump-start your B2B lead machine. Ah, B2B leads! Unfortunately, the process of gaining B2B leads is not easy.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Lead] 8 Ways What You Write Will Affect Your Bottom Line
    We are going to break down exactly how to craft content which will help you generate leads and customers. In fact, sloppy SEO practices may attract a bit more traffic to your website, but not the kind of traffic that can lead to sales! You can lose subscribers, leads, and sales if you’re not careful enough. Be Relevant.
  • VERTICAL RESPONSE  |  MONDAY, MAY 18, 2015
    [Lead] A New VerticalResponse for Salesforce is Coming Soon
    Instead, there was an integration into the Lists section of a VerticalResponse account that enabled you to pull over Leads or Contacts. You’ve always been able to pull your Leads or Contacts from Salesforce to create a list, and then send back updated reporting. February 2005. Do you remember what happened 10 years ago?
  • HALEY MARKETING  |  MONDAY, MARCH 7, 2016
    [Lead] Social Pro Case Study: Driving It Back to the Website
    The end goal is to get those social media users back to the 365 Healthcare Staffing website, have them engage with the recently redesigned website and eventually become an inbound lead for the staffing firm. Paying minimal attention to social media will result in a handful of monthly leads. Website Traffic. On the Job Seekers page, 3.5
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