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  • HUBSPOT  |  THURSDAY, SEPTEMBER 9, 2010
    [Lead] 6 Sales and Marketing Communication Tips to Build Smarketing
    So marketing won’t get together to talk about leads without getting input from sales and sales won’t start a new sales effort without including marketing. The advantage for sales is they have a marketing person to whom they can ask questions about the leads they are getting and the different marketing programs created.
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [Lead] Data-Driven Marketing: 10 Trends for 2013
    Amplified demand for analytics talent leads to more outsourcing. 5. DMA & DAA lead more active response to maintain a predominantly self-regulatory environment. 6. Advertising insert spend is down, direct mail is flat, and there’s a systematic shift to digital, which grew by 15.4%. commerce still in infancy, but grew 100% in 2012.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 21, 2013
    [Lead] 3 Simple Mistakes You Might Be Making with Your Homepage
    By understanding where they come from (referrer), what keywords they searched that lead them to your site, what pages and content they viewed while they were there, and how much time they spent; can provide you a wealth of knowledge that you can use to make changes or test particular elements of your site. What Data? Where Am I? Subscribe.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, DECEMBER 2, 2015
    [Lead] If you had it to do over again?
    During the past 18 years of working with  and training sales managers around the world  this phrase is one of the most powerful lessons I believe we pass on to our clients, but it leads to additional unexpected benefits as well. If you had it to do over again; what would you do differently-if anything? Self Help for Salespeople. Have you?
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 3, 2015
    [Lead] How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence
    Since communities help put your content in front of an audience that is already primed and interested in what you have to share, you can get your content in front of more potential leads in a shorter amount of time. Better SEO means more traffic to your website, which can bring in more leads and generate more new business.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 22, 2012
    [Lead] E-commerce: An Important Channel for Industrial Sales
    Developers of industry-leading Energy Chain cable carriers, Chainflex® continuous-flex cables, iglide plastic bushings, igubal spherical bearings, and DryLin linear bearings and linear guides. I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. MRO distributor W.W. igus® Inc.
  • PAUL GILLIN  |  TUESDAY, DECEMBER 27, 2011
    [Lead] McKinsey Research Again Validates Social Technology Benefits
    In larger numbers than respondents in other clusters, they think that social technologies will lead their companies to adopt entirely new processes under current conditions and to do so even more aggressively if all constraints were removed. communities corporate Social Media internal networks mckinsey
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 13, 2012
    [Lead] Real Brands Need Real-Time Leaders
    Executives and the teams they lead have the power to radically drive brand value through social engagement; they just have to be bold enough to lead the charge. The Importance of Embracing Social Media in the C-Suite. The impact of social media in the digital bazaar is undeniable. Build a community. Never heard that.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 29, 2013
    [Lead] What Every B2B Marketer Should be Doing Online in 2013
    And XYZ Solutions happens to get some leads. If your customers don’t use it, you may rank well in the search engines for it, but you won’t get any more leads. In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Lead] The Growth Show: Inside the Mind of a Successful Venture Capitalist
    Through his experience as a founder and now an investor, Skok has become one of the leading thinkers on growth and building a business, specifically in the areas of sales and marketing. The number one mistake marketers make is assuming the customer is ready to buy the first time they come into contact with your business. David Skok.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 27, 2013
    [Lead] Deliverability: Watch those complaints!
    If you notice that an increase in frequency leads to an increase in complaints, you may well need to dial frequency back down. Those of us charged with helping marketers optimize email deliverability would much rather see a sender with an elevated unsubscribe rate, as opposed to high spam complaint rates. Here’s how that plays out in Act-On.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [Lead] My Top Content Marketing Predictions For 2016
    The leading marketing trend of 2016 will be the maturing of  the age of ad blocking. Well it’s that time of year again. Yes, it’s my birthday today! But that’s not what I’m going to write about. have done my own predictions post every year as well. But as a futurist and bet-maker? think I’ll keep my day job.
  • CONTENT MARKETING TODAY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Lead] 90% of B2B Marketers Count on Content Marketing in 2010
    B2B Marketers Understand Need to Measure Success–Web Traffic and Direct Sales Lead the Way. The brand-new and very revealing study from Junta 42 and Marketing Profs reinforces the growing dominance of content marketing in the business-to-business arena. Content marketing is 26% of the total marketing budget.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Lead] The Only B2B Content Marketing Battle Map You Need
    That’s where content tactics like ebooks, guides and lists can help you get found online and capture the lead. Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available. The best content marketing battle planning begin with developing buyer personas.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 6, 2012
    [Lead] SEO is the Top Skill for Digital Marketers
    Customer experience executives don’t consider that customer experience includes what they see on search engine results pages (SEPRs), or whether those SERP experiences lead to good customer interactions if clients or prospects click them. Image via CrunchBase. The last time we met, I asked the group what their top pain point was.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 1, 2011
    [Lead] For Social Media to be Successful, Sales and Marketing Need to Work Together
    Track Leads and Give Them Monthly Updates - Hopefully you have some sort of CRM in place to track traditional leads like trade shows, PR and print ads. Sales and marketing  departments usually don’t do a good job communicating with each other, and when you add in a new tool (social media), there is even a bigger disconnect.
  • CRIMSON MARKETING  |  MONDAY, JULY 8, 2013
    [Lead] 3 Benefits of the Content Marketer, Sales Rep Friendship
    “Sales reps require selling tools and resources to more effectively engage with their audiences and nurture leads further down the funnel. Communication leads to consistent messaging. Sales and marketing alignment , all challenges aside, has a greater importance in content marketing than most of us realize. ” .
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 13, 2011
    [Lead] 3 Resources For A Squeaky Clean Marketing Database
    When your data is clean and complete, you’ll have an increase in the number of qualified leads that you can pass to your sales team. by Heather Foeh | Tweet this. If you’ve been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Share email. Facebook.
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [Lead] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
    When combined, the result is a powerful machine that thrives by getting to know your best leads and customers inside and out, and marketing and selling to them on their terms. How powerful is your sales and marketing machine? If you're like most businesses, chances are, that machine could be a bit stronger.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 17, 2010
    [Lead] What Is Marketing Acceleration?
    More leads. But we can use the power of acceleration to help our companies achieve greater success in 3 ways: Pipeline Acceleration: increasing the speed of conversion from initial response to lead, opportunity and sale. At the top of the funnel is lead follow-up: this may be the easiest item to consider. Conversion More sales.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 27, 2014
    [Lead] ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14
    The event, which is organized by OpenKnowledge (@ openknow ), brings together many prominent thought leaders in social business and is considered Europe’s leading event on employee empowerment, customer engagement, and collaborative innovation. See what others are saying about The Social Employee and order your copy today!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Lead] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    McKee concluded by explaining the notion that humans want answers to how they should lead their life and brands that can show how they will improve the lives of customers will be the ones to succeed. Think for a moment about the last time you consumed a memorable piece of content. What in particular stood out to you? Finding storytellers.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Lead] Why Does Marketing Technology Matter To Business Evolution?
    Will start-ups and solutions that focus on a specific feature—aka point solutions—lead the cycles of innovation and continue to be acquired by the major marketing platforms when they hit critical mass, or will the platforms innovate an approach to open integration of a broader ecosystem of third-party software? Bring on the platform age.
  • FATHOM  |  FRIDAY, NOVEMBER 6, 2015
    [Lead] Are You a Marketing Artist?
    Hint: See headline.)  We need to move past the tired ‘art vs. science’ debate that tends to lead nowhere unless we frame marketing within some ultimate purpose. Value of a subscriber, lead, customer. Portrait of Michelangelo at 60 by Jacopino del Conte, after 1535. “Marketing: Is it an art or a science?”
  • HUBSPOT  |  WEDNESDAY, MAY 30, 2012
    [Lead] Feast Your Eyes on These 9 Examples of Beautiful Email Marketing
    Generate opt-in leads. Set up lead nurturing workflows. They wisely lead with that bright image that accompanies the post about interactive art, and follow it with the more demure but still entrancing black-and-white image of a school teacher and her pupils. Segment your email list. Draft clear and concise email copy.
  • THE POINT  |  TUESDAY, SEPTEMBER 11, 2012
    [Lead] Does Your Email Campaign Make a Case for Action?
    Imagine if the same opening had been written with more action-oriented language: “Download this exclusive survey report, drawn from the responses of more than 300 leading online marketers, and gain valuable insights on how to get the most from this year’s holiday shopping season. But then there’s the copy. and “What’s in it for me?”
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Lead] 3 Great B2B Uses of QR Codes
    If you are looking to connect offline and online marketing efforts, reach other businesses, and generate leads, here are a few tips and tricks for using QR codes that can be very useful. 1. This can be a much easier way to capture leads you generate from in-person communication and networking. At Conferences & Events.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Lead] Why CMO’s Need To Be More Involved in Ecommerce
    And who should lead the charge? Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. One word: data.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Lead] How to Win Valentine’s Day the Marketing Way
    This is a lot like lead nurturing – marketers develop relationships with leads long before they’re ready to buy. Marketers nurture with personalized, relevant email messages – why not follow their lead? Author: Fab Capodicasa Spending big dollars for Valentine’s Day is for suckers. The best part? Know all the answers? Nurturing.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 15, 2012
    [Lead] The Top 5 Reasons People Don’t Do Social
    believe Marketers should not be the “content leaches” of the business world but should be leading conversations and driving innovation and new ideas. As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content. don’t participate. Value (12).
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 28, 2011
    [Lead] Blogging Is Good Business – 8 Tips To Get It Right
    Inbound marketing leads cost 62% less than outbound. You accepted a while back that social media needs to be an important part of the marketing mix. But resources are limited and maybe you find yourself asking “which social media tactics should I focus on?&#. Company websites with a blog get 55% more visitors. See mine here.
  • SALES ENGINE  |  MONDAY, DECEMBER 21, 2015
    [Lead] Budgeting for Content—How Much Do You Need?
    In the B2B space, the number-one goal of most content marketers is to generate leads for their sales team. The message we should take away from Redbull is that, even when it comes to B2B lead generation , content marketing is not an event or a campaign. But how much content do we actually need to generate the results we want?
  • VIEWPOINT  |  TUESDAY, APRIL 16, 2013
    [Lead] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
    Six rules to lead: ask everyone, involve everyone, chart progress, reward good behavior, fire bad behavior. The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” Attendees were promised they would learn: how to create a sales process ruled by metrics and measurement.
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2012
    [Lead] Be Realistic About SEO Campaign Results
    SEO is extremely important, but every business needs to have a diverse marketing campaign that incorporates many different strategies across channels in order to generate more leads and sales. Image via Wikipedia. Any legitimate SEO will explain this to potential clients before starting a campaign.
  • SALESFUSION  |  FRIDAY, JANUARY 3, 2014
    [Lead] Three Ways Your Social Media Strategy Is Ruining Your Conversions
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Three Ways Your Social Media Strategy Is Ruining Your Conversions appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
  • BLUE FOCUS MARKETING  |  MONDAY, MARCH 24, 2014
    [Lead] Join the @SocialEmployee Revolution Webinar by @SocialChorus #SocialChorusU #socbiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Join The Social Employee Revolution [Upcoming Webinar].
  • WRITTENT  |  TUESDAY, MAY 7, 2013
    [Lead] How Much Do Quality Copywriting Services Cost?
    Over 90% of marketers are currently using custom content to generate leads, and sales, according to research by the Content Marketing Institute. It won’t help you rank high on Google, convert leads, or gain a bigger share of voice on social media. Normal. 0. false. false. false. Content marketing is serious business. hourly.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 10, 2013
    [Lead] B2B Email List Guide: Buy, Rent or Build Your List
    If your goals are broad communication or broad lead generation, lists are likely not your best initial investment. Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list?
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Lead] Funnelnomics: Four Steps to Accelerating Your Marketing and Sales Funnel – Step 2: Filling Your Funnel with Qualified Buyers
    It provides a framework for integrating your marketing lead generation programs with sales execution processes to drive growth and profitability.  Be sure to read Step 1: Mapping Your Marketing and Sales Funnel. Improving lead quality. Generating more leads. Step 2: Filling Your Funnel with Qualified Buyers. The Right Approach.
  • SAZBEAN  |  TUESDAY, JULY 5, 2011
    [Lead] Are We Nearing The End For The SEO Business?
    Most large companies spend a fortune on influencing search results and there is no doubt that done well it drives sales or at least business leads. The landscape of the web is changing though and many factors are starting to come together that could make it less important in the future. – Are We Nearing The End For The SEO Business?
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 18, 2015
    [Lead] Why You Need More Call Data [157 Words]
    Some marketers might assume that the data gathered from these leads is only relevant for sales purposes. Not only is the data gathered through Conversation Analytics important for assessing the quality of the leads, it also provides marketers with visibility into the entire lead cycle. This assumption is false. Read More.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Lead] No Sale Left Behind: Sell More, Better, Faster With Inbound Sales [SlideShare]
    Here are a few ways your sales team can keep every step of the buying process personalized and valuable for both the prospect and the sales rep. 1) Re-Evaluate Lead Generation. "I don''t get cold called enough, especially during meal times and when I''m with my family," said no one, ever. How You Can Take Your Sales Inbound Today.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Lead] What to Include in a Content Marketing Proposal
    Maybe you want to learn a new language, spend less time watching TV, or follow Tom Brady’s lead by eliminating junk food and calling avocado ice cream your dessert of choice (no thanks!). Blindly producing content will likely lead to an unsuccessful program. Here are some things to consider: Focus and Objectives. Initial Program Work.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Lead] What Social Media Can and Can’t Do by @davekerpen
    Social media won’t lead to overnight sales success. Dave Kerpen of Likeable Local. One of my favorite sections of this book is where Dave explains What Social Media Can and Can’t Do and I want to share that with you. They were simple a “Purchase Order Extraction” company back then.). Amen, Dave. Stay tuned.
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 10, 2015
    [Lead] Growing Value: The Value Selling and Realization Summit
    Did you know …. Over 95% of B2B buyers demand proof that you’ll deliver value, demanding financial justification / ROI quantification prior to purchase approval. Yet, only 7% of buyers say your content and sales reps as value-focused. There is a decided Value Gap between the approach buyers want you to have, and what most B2B vendors are delivering.
  • MARKETRI  |  FRIDAY, MARCH 29, 2013
    [Lead] High Swartz LLP Retains Marketri LLC as Its Outsourced Marketing Provider
    Marketri specializes in inbound marketing solutions that focus on lead generation through integrating content marketing with social media and search engine optimization. The firm is headquartered in the greater Philadelphia area and partners with growth-minded companies throughout the United States
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 8, 2014
    [Lead] How Empire Avenue crushed my soul
    Others noted the great increase in social signals and visibility, but stated the quality and lack of qualified leads coming from it made it less a marketing tool and more of a reach tool. By Rob Zaleski , {grow} Community Member. Social networks go to great lengths to keep people from gaming their systems. Well, all but one that is. declined.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 11, 2013
    [Lead] Are You Using LinkedIn Signal?
    Perhaps you have tried your hand at the various and rich features for marketing, brand awareness, even lead generation and prospect nurturing. If you are working in the B2B industry, no doubt you have already dabbled in the wonderful world of LinkedIn. But are you using LinkedIn Signal? Are you using LinkedIn Signal? LinkedIn
  • WEBBIQUITY  |  MONDAY, JANUARY 16, 2012
    [Lead] 24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
    Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout. Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. Write great blog post headlines? Stuart W. Blog SEO.
  • INBLURBS  |  FRIDAY, NOVEMBER 4, 2011
    [Lead] How to gain a competitive position for B2B with Mobile accessibility
    Free report: Get found and get leads the smart way. Mashable reported that LinkedIn has about 131 million users and that 13% of them access LinkedIn through mobile devices. LinkedIn is the largest professional social network worldwide and has grown for about 63% compared with the last year. The mobile activity is increasing in B2B.
  • SYNECORE  |  THURSDAY, FEBRUARY 27, 2014
    [Lead] Reduce Visitor Anxiety, Be Prepared!
    If you are determined, maybe you will try unsubscribing from and deleting the unwanted messages, but eventually the issue leads to the creation of a new email address, leaving the previous one to be overrun by useless messages. Well, today there is a whole new form of junk mail we receive, only now, it’s all digital. Make Security Obvious.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Lead] The 7 B2B Sins of Social Media Ignorance
    ROI arrives in the form brand advocates, engaged customers, leads generated and carving out a thought leadership role in your industry. by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? Here’s what they are and how you can purge yourself of them. Sloth. “We just don’t have time.” Greed. Share email.
  • FATHOM  |  WEDNESDAY, APRIL 30, 2014
    [Lead] PPC Hero Conference 2014 (Recap)
    Fathom was proud to have one of our own paid search experts, Alexa Feckanin, lead a session on “The Power of Enhanced Sitelinks: Bing / Yahoo”. Joe Castro (Director of Paid Search), Noah Brooks (Online Advertising Specialist) and Ashley Hanna (Lead Paid Strategist) were also in attendance and met a lot of great people at the Fathom booth!
  • SALESFUSION  |  THURSDAY, JANUARY 30, 2014
    [Lead] Today we welcome LoopFuse into our family.
    appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. Batman had Robin… You have SalesFUSION. Guest Blogger Marketing Blog
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 10, 2011
    [Lead] AA-ISP Announces Key Sponsorship Affiliation With InsideView
    The face of sales is changing, and Inside Sales Professionals are leading the way,” Reeves commented. The American Association of inside sales Professionals (AA-ISP) announced today that InsideView, has become an “Underwriter“ level sponsor of the association in support of its many conferences, webinars, and other educational forums.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 22, 2013
    [Lead] What Costs More Than CRM?
    I recently visited the president – a very worried president – of a company whose lead sales rep left and took along $2 million worth of business. That’s a pretty hefty chunk of change for any business and, for some companies, that might put them out of business. The company in question had no CRM system in place. Scary, isn’t it?
  • CINTELL  |  MONDAY, FEBRUARY 8, 2016
    [Lead] A Framework for Optimizing Personas
    71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Guest post from Samantha Stone, Founder of the Marketing Advisory Network. The framework has four stages. You can find the complete framework here.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Lead] Tools I use to amplify social campaigns
    Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. What is it called when you stoke your followers into a dance frenzy?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 10, 2012
    [Lead] SetLogik Offers B2B Marketers a Real Marketing Database
    originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Lead] Marketing Dashboards
    Especially in B2B marketing, the length of the buying process leads to challenges in defining metrics that make sense for a marketing dashboard. The income statement view gives us an understanding of how the funnel has changed in the last quarter as leads move up, down, into, or out of the funnel. Response, is also critical to measure.
  • MARKETING ACTION  |  FRIDAY, JUNE 20, 2014
    [Lead] DMARC – What Is It and How Does It Affect My Email Marketing?
    If they do that with your email messages, it will lead to other delivery problems. Decreases spam, which leads to an increase in the delivery of legitimate email. Gives the sender feedback that could lead to identifying the bad guys. Let’s get started. What is DMARC? This will help you track down anyone phishing your domain.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 9, 2013
    [Lead] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    Third, use news releases as part of an overall strategy to build and develop relationships with journalists, which over time can lead to citations and even backlinks which actually are valuable for driving direct and search visits to your website. • Use directories based on their relevance and value, but as with news releases—not just for backlinks.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 19, 2012
    [Lead] InsideView Announces Social Intelligence Alliance with Microsoft
    Today’s leading companies are becoming social enterprises,” said Umberto Milletti, CEO of InsideView. “As a leading force in business, our partnership with Microsoft allows more businesses than ever before to benefit from the rich insights provided by Microsoft Dynamics CRM and InsideView. 
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Lead] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    Finally, a brand that has its blogging and lead generation game together. MasterCard recently had Gwen Stefani front and center in many of its social posts (leading up to the Grammy''s), while Visa teamed up with Katy Perry (leading up to her Super Bowl halftime performance). Ba da ba ba ba, I’m lovin’ it. and special sauce.
  • CHRIS KOCH  |  FRIDAY, APRIL 22, 2011
    [Lead] Marketing’s golden opportunity in innovation
    Marketing is essentially in charge of collaboration both inside and outside the company through its leading role in social media. Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. Social media management and innovation. CMOs can succeed where CIOs struggled.
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [Lead] Where Do Marketers Get Customers? [Data]
    Notable Findings: Taking a closer look at how primary sales channel affects where we get our customers, it looks like B2C companies dominate customer acquisition -- 70% said they acquired a customer from a Facebook lead, for example. Part 3: What is the average percentage of leads your company converts to sales? The U.S.
  • HUBSPOT  |  THURSDAY, NOVEMBER 6, 2014
    [Lead] Social Psychology for Marketers: 8 Lessons in Buyer Behavior
    Before asking something of your prospects, leads, or customers, provide them with a "gift" first -- as in, something for free. This influence can lead someone to believe that they should be doing that same action. A big part of every marketer''s job is understanding how and why our prospects behave the way they do. Business
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 9, 2015
    [Lead] Efficient Effectiveness: Sales Leadership
    That drives the necessary sales leads for each month. Sales Management Thought Leadership:  efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Boom’s Day” the largest fireworks display in the U.S Did I mention the potential of rain?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 6, 2014
    [Lead] The Top Marketing Automation Posts of 2013
    What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. Here they are: 1.  Marketing Automation 101 by Jon Miller, Marketo. #1 in Marketing Automation, #2 in the Overall Contest.
  • PR MEETS MARKETING  |  MONDAY, NOVEMBER 30, 2015
    [Lead] What three mistakes are you making with video marketing?
    Industry publication to drive thought leadership and possibly lead generation. Corporate website to nurture leads and drive conversions. I recently read a video marketing report by Forrester, Branded Video Marketing Success Starts With Customer-Centric Distribution (Samantha Merlivat, October 16, 2015). 60 second product demo.
  • HUBSPOT  |  SUNDAY, AUGUST 9, 2015
    [Lead] Why Do We Daydream? The Unexpected Benefits of Zoning Out
    Daydreaming is a state of "transient lapses in the control of attention" that "may lead to a shift in attention from the external world to internal mentation," according to William James , a Harvard University professor from the late 1800s who's credited as the founder of American psychology. In other words, we're letting ourselves daydream.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Lead] 11 Tips to Help Improve Your Brand's Communication Strategy
    In order to organize your research, you can start by conducting interviews and surveys, then organize and format your persona research, finalize specific buyer personas, and lastly, use your buyer personas for segmentation, content mapping, and lead nurturing. As marketers, we strive to communicate with consumers in the ways that they prefer.
  • DOCALYTICS  |  THURSDAY, DECEMBER 11, 2014
    [Lead] Docalytics for Sales Gmail Plugin
    When we announced Docalytics for Sales a month ago, we knew that was just the first step. Our goal is to let inside sales professionals track who is reading what they send as easily as sending a regular email. The Docalytics Gmail plugin lets you create tracked attachments as you are composing an email message from within Gmail. Happy Tracking!
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 9, 2011
    [Lead] Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works
    As a research manager for MECLABS Conversion Group, Zuzia spent two full days at MarketingSherpa’s B2B Summit in San Francisco providing one-on-one coaching to some of the nation’s leading B2B marketers. Why is she so certain? Read more about who attended here.)  . Here’s what she has to say about her experience. Know your audience.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Lead] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    The Daily “Get it Done” Dilemma: I lead up a very small content team at a B2B tech company. Do you have content marketing street cred? Have you taken risks, faced failures, or overcome obstacles in your content marketing efforts and still delivered results despite such challenges? Is it through sponsored content? Native advertising? Mark W.
  • B2BBLOGGERS  |  THURSDAY, APRIL 29, 2010
    [Lead] Overcoming the B2B Marcom Manager's Content Conundrum
    This same content can also generate the links that boost search traffic, leads and sales. Content , links and trust are the currencies of the internet.  Relevant, useful content provided on a regular basis across multiple social and online media helps build trust.  Then, organize your browser to optimize time spent online.  Or Does It? 5.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Lead] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    Here are some highlights from the latest set of additions: - multiple scores per lead. This is important in large companies that need to score leads against multiple products. But it now feeds Salesforce all campaigns that touched the lead and flags both the original source and the campaign that generated contact information.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Lead] Why You Need to Stop Speaking "Techlish"
    Just imagine the possibilities to create exciting content when nobody else in your industry is taking the lead. No matter what industry you are in, your business has the opportunity to change the way it is perceived, to shatter the stereotype of your industry and become a leading voice that connects to other humans. Content Creation
  • MARKETRI  |  MONDAY, DECEMBER 19, 2011
    [Lead] Hello News Releases; Good Bye Press Releases
    ” According to Scott in his e-book, The Gobbledygook Manifesto, the most overused words and phrases included: next generation; robust; world class; cutting edge; mission critical; market leading; industry standard; groundbreaking; and best of breed. Intriguing Insight from The New Rules of Marketing & PR. In many ways, he is right.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 31, 2013
    [Lead] How a Welcome Email Can Boost Your Business
    Parsons leads the marketing team at Palo Alto Software, an Oregon-based company. Customer interaction can lead to customer satisfaction, and that builds a business.” snappy and engaging welcome email thanks your new customer, and if done correctly, can keep that customer coming back for more. Act like a human.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 16, 2015
    [Lead] If It Isn’t Fun, It isn’t Selling!!!
    Focusing on a positive, fun and interactive approach will lead to a connection with that person(s).  If It Isn’t Fun, It isn’t Selling!!! Last week I was in Arizona speaking at a conference, during my program I used the phrase: If it isn’t fun, it isn’t selling!, and the reaction I received was interesting.  Are they listening to you?
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 24, 2015
    [Lead] Tips for Succeeding with Marketing Automation
    For instance, marketing automation could change the way in which leads are assigned to your team. You also need to work with your team to ensure there is a process in place for handling leads as they arrive. The post Tips for Succeeding with Marketing Automation appeared first on Lead Liaison. Are All Email Addresses Correct?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Lead] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely based on size of company)? ” Or that49% of B2B journalists write blogs, and 84% are on Twiter?
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Lead] 7 Inspiring Examples of Omni-Channel User Experiences
    That’s a truly omni-channel experience, and it’s a privilege to see Disney leading the way. 2) Virgin Atlantic. Virgin leads the way in many aspects of omni-channel marketing, but this account seems to best describe the types of things that can happen when all channels and employees work together seamlessly. 3) Bank of America.
  • AVITAGE  |  THURSDAY, MARCH 21, 2013
    [Lead] Change Selling Behavior — Really?
    Lisa Dennis lead a discussion about changing selling behaviors using ideas from Dan Pink’s latest book, To Sell Is Human. Another terrific Boston SMEI breakfast discussion this morning. Here are my takeaway observations and related thoughts. Yet so much of what I read and hear never starts that way.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 6, 2014
    [Lead] Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
    This helps you support new metrics and KPIs, rethink your lead management process, and measure success more effectively. by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. This isn’t new. You’re selling change,” Adamson said.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Lead] Decreasing Shopping Cart Abandonment With Click-to-Calls
    Want to learn more about closing web leads? Check out this free on-demand webinar, Close More Business By Responding Faster to Web Leads. Shopping cart abandonment is one of the biggest challenges ecommerce businesses face, and many have found way of coping using tools like email. increase in open rate, a 16.5%
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 5, 2015
    [Lead] 40 Must-Read Blogs For Entrepreneurs
    Why: “They cover a wide variety of digital marketing, lead generation and conversion topics, and their articles are usually backed up with strong case studies, real-world examples and data. By NewsCred Contributor, Dawn Papandrea. Through their stories, you can find inspiration and score some start-up advice. Kissmetrics.com. ” 2. 
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 5, 2011
    [Lead] Marketing Attribution: Who Gets Credit For Marketing ROI?
    The classic marketing funnel looks at leads as the progression of a person from being identified as a prospect through revenue close. Marketing Attribution Modeling could be defined as the science of determining the value of each customer touch point leading to a sale as opposed to just the last one. Hate math? Boy, was I wrong! Right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 18, 2013
    [Lead] Reflections on social media power and influence
    interviewed more than 70 people ranging from brand managers and mommy bloggers to  Dr. Robert Cialdini , arguably the leading expert on influence in the world and the author of the seminal work  Influence: The Psychology of Persuasion. I got to peek inside Klout (at that point virtually the only game in town) and talk to its customers.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 20, 2015
    [Lead] I put my Sales money where my CRM mouth is
    Unlike a dedicated sales force, I am not willing or able to spend my whole day living and breathing on a CRM dashboard because knocking out 85-calls and following up on inbound leads is only part of my job — so I needed something that would meet my needs. $300 and a year later I spent on Salesforce without using it and that was enough.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 27, 2011
    [Lead] You Bought the Pitch – Are You Getting Results?
    The pitch can feed an emotional buy and lead us to act based on intuition not facts. Tweet. More business owners have come to me recently saying they bought the marketing or PR pitch, spent a lot of money, but didn’t get adequate results and return on their investment (ROI). What is it about the pitch that makes us want to buy?
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Lead] Make the Short List by Connecting with Content
    About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area. Goals and measurement. Budgets and production. Challenges.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 21, 2012
    [Lead] Lies My Content Marketing Expert Told Me
    There are a variety of opinions, and there does not seem to be a clear winner to replace content – leading contenders are distribution, context and the reader/audience. Bob joined Fusion in 2000, and has helped build it into a leading independent tech PR agency. I enjoy writing my monthly column for Windmill Networking.  among others.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Lead] 16 Ways to Simplify Your Prospects' Decision-Making Process
    Download an ebook and become a lead? Any time you deliver on something different from what's advertised, you not only confuse your leads, but you also generate unqualified leads. Be sure to monitor and respond to any blog or social media comments to catch these opportunities to lead more prospects to conversion. WIIFM?).
  • LEADSLOTH  |  WEDNESDAY, OCTOBER 20, 2010
    [Lead] Eloqua Experience 2010
    The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10. Overall.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 18, 2014
    [Lead] Sharing Content from a Facebook Page to Profile [VIDEO]
    Sharing business content on your personal profile not only lets your friends and family know what’s going on from a business perspective, but gives your content more opportunities to be seen, and could also lead to an increase in business due to peer to peer referral s. Here’s how: Want more marketing tips and tactics?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Lead] Facebook Sees 1000% Jump in LinkedIn Referral Traffic After Twitter Dumps LinkedIn
    We already knew LinkedIn was a powerful tool -- back in January, we reported that it was 277% more effective for lead generation than Facebook and Twitter. You may remember that about two months ago, Twitter and LinkedIn announced they were parting ways. That is, until Twitter and LinkedIn called it quits. Or have you? Take a look: Wowza.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Lead] Brilliant Little Hacks to Make Your Blog Way More Personal
    As a result, I wanted to share a couple of little hacks I''ve started implementing on this very blog to make our visitors'' experience much more personalized and contextual (in ddition to using Smart CTAs for lead and customer conversion). special offers to current customers, discounts to leads, etc.). What a shame. Brilliant, right?
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Lead] ROI, Trade Shows, Sales
    Even as a seasoned exhibitor, it is extremely beneficial to research all the potential leads out there. Make sure everyone knows about the event, and you will generate more leads. More leads will become more sales, which will boost your trade show ROI. 5. But it can also be challenging. Do your homework. Who showcases there?
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