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  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Lead] Marketing Is NOT About Relationships
    Activities ranging from inbound marketing to lead scoring and distribution are critical for marketers to master here. Marketing must play a supporting, not a leading, role in the development of successful business relationships. Develop a relationship. Don’t propose on the first date. Relationships take time.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Lead] Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
    Newer content performs better in the search engines, leading to higher rates of organic traffic, leads, conversions, and so on. Generally speaking, most businesses want: More leads. We’re kind of having a problem in content marketing right now. You see, everyone is creating content. But this is just a statistical percentage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Lead] 5 Critical things you need to know about Periscope now
    Which leads me to the next point: 4. Which leads me to the next point: 4. By Kiki Schirr, {grow} Contributing Columnist. Golberg. This month Twitter started autoplaying Periscope streams within its feed. So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. million hearts.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Lead] 5 Powerful Techniques To Boost Your Content Marketing
    Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. If you are ready, then implement whichever of these tips seem next in line for you, and you’ll be able to see more leads, visitors and conversions in a very short amount of time. So how do you complete this grand task, you ask?
  • FEARLESS COMPETITOR  |  SUNDAY, NOVEMBER 6, 2011
    [Lead] Sunday Post | The Real Reason for Brains
    Jeff Ogden is President of the B2B lead generation company, Find New Customers. At Find New Customers , we believe Sundays are for learning. And there is no better way to learn that to watch one of these awesome TED videos. Deep informative and funny – they are superb. Filed under: Fearless Competitor. Fearless Competitor
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Lead] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    Mark Burgess ( @mnburgess ) President – Blue Focus Marketing and TEDx Speaker, adjunct Rutgers MBA professor, and other leading institutions.  He is ranked #27 on Social Media Marketing Magazine’s Top Marketing Professors on Twitter.” Professor Kimberly A. Professor Gary R. Want to follow along? FOR EWORD by David C.
  • VERTICAL RESPONSE  |  MONDAY, MAY 18, 2015
    [Lead] A New VerticalResponse for Salesforce is Coming Soon
    Instead, there was an integration into the Lists section of a VerticalResponse account that enabled you to pull over Leads or Contacts. You’ve always been able to pull your Leads or Contacts from Salesforce to create a list, and then send back updated reporting. February 2005. Do you remember what happened 10 years ago?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 3, 2016
    [Lead] Five ways the “attention economy” is driving your business
    New visitors ensure a steady flow of potential leads (or people who give you permission to market to them) while returning visitors allow you to build trust and authority with them. Most likely, that goal involves list building, lead generation, or sales — each of which requires an action. And we’re still here. Why shares?
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Lead] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    And most importantly, your content needs to lead to a conversion. . Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve We’ve now entered a world of content overload. IBM IBM reports that 90% of the world’s data has been created in the past 2 years. Is it visual.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Lead] 11 Mind-Blowing Mobile Marketing Infographics
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. The Size of the Mobile Market. 2. The Smartphone OS Market. 7.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Lead] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    Traditional “push marketing” models chart this movement through the marketing and sales sequence using terminology such as suspects, leads, cold prospects, hot prospects and customers. Your efforts will evolve from push marketing to pull marketing and you will be able to generate leads and new customers at a much lower acquisition cost.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 22, 2013
    [Lead] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
    There, Pardot is described only as providing lead scoring and nurture programs, which is a subset of what B2B marketing automation usually offers. The logical consequence is to make lead scoring and nurture campaigns standard features within the Sales offering and discard Pardot as a separate product. Here are my observations.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Lead] Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
    As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn''t just mean tracking to see how many views, clicks, and leads they generate. Did you revamp your lead nurturing strategy? Of course, it can tell you how much money you made in the last month. Next Steps. Analytics
  • ACT-ON  |  FRIDAY, JANUARY 29, 2016
    [Lead] Start Strong in 2016: A Round-Up of Email Essentials
    Learn to speak your buyers’ language with either one of these handy how-tos: 10 Ways to Nurture the Buyer’s Journey and Turn Your Website into a Lead Generation Machine. 3. See firsthand How to Use Mobile Marketing to Generate Leads. 4. Burning things down to rebuild; we’ve felt the impulse many a time ourselves.
  • HINGE MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Lead] Visible Experts: Why Every Firm Needs Them
    In this SlideShare presentation, learn how Visible Experts can benefit your professional services firm, including growth, increased lead generation, a stronger your brand, and more. Visible Experts: Why Every Firm Needs Them from Hingemarketing What does it take to become a well-known industry expert? Enjoy! On Google+ or LinkedIn?
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Lead] 3 Steps to Formulating an Effective Customer Nurturing Strategy
    Author: Vyoma Kapur If you’re a consumer marketer, you may have heard of “ lead nurturing ” and simply dismissed it. After all, a “lead” is exclusive to B2B marketing that typically involves long sales cycles and complex deals, right? But guess what, individual buyers need to be nurtured as much as businesses do. Set the right goals.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 18, 2016
    [Lead] How Marketers Can Meet the Demands of a Mobile First World
    Marketers need a platform that will allow them to be nimble and move forward with driving business leads and building personalized customer experiences with speed and scale without the constant cycle of churning with the development team. According to the Ericsson Mobility Report there are 2.6 Mobile Marketing
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Lead] What Is a Call-to-Action? [FAQs]
    call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. But here’s the catch with getting started with CTAs: you can’t just slap “Click Here!” on a neon button, insert it on your website, and start racking in the clicks and leads. How to design them.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 16, 2013
    [Lead] The Importance of Clean Marketing Data for Higher Conversion Rates
    As your company grows, you’ll need to increase the amount of leads for your sales team to pursue. Using marketing data services to optimize your databases leads to improved response rates, better targeting and segmentation, and ultimately a shorter sales cycle. What good is data if you can’t properly use it? Or even duplicates?
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, APRIL 3, 2011
    [Lead] Content is the Foundation of Good Relationship Marketing
    Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. It makes perfect sense then to put a good deal of effort into nurturing new leads and building strong relationships in order to convert them into loyal customers. Think again!
  • HUBSPOT  |  WEDNESDAY, JULY 10, 2013
    [Lead] Psychology for Marketers: 9 Revealing Principles of Human Behavior
    Bonus : if you understand these principles and weave them into your marketing, you’ll also convert more visitors into leads, and leads into customers. By delighting your audience with these small gifts, you’ll be one step closer to establishing a true, solid relationship with your visitors, leads, and customers. 2) Commitments.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Lead] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    ” A reporter at a leading business newspaper says her editor stopped providing traffic stats, and she''s glad. We’re under pressure to hit our traffic and leads numbers every month. We have an SLA with our sales department, a number of leads we’ve committed to deliver every month. Those Who Look. Middle Ground.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Lead] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    The brilliant Heidi Cohen exposes the three “leading causes of content marketing death,” along with fixes for each. Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). How I.T.
  • SYNECORE  |  FRIDAY, JUNE 26, 2015
    [Lead] How to Use a Mobile App to Drive Online Engagement at a Live Event
    However, the ability to set up a microsite/landing page with required entry fields gives marketers a ready means to capture attendee emails, phone numbers, home addresses, and other types of inbound-friendly marketing information that can be used in follow-up lead nurturing campaigns and other marketing initiatives. Some Final Observations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Lead] Ten reasons to blog – even if nobody reads it
    Wegman’s grocery store employees blog about seasonal recipes and show how to use their food products in new ways. . 7) Indirect sales — Featuring blog-only promotions and offers or opt-in content can expose new sales leads. . 8) PR – Blog posts have the opportunity for massive reach. There better be. Why not use it? 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 5, 2013
    [Lead] 5 Tips On Managing CRM Data Costs
    On top of all that, what happens with old leads that were once valid but now the contact has changed jobs or left the organization? Maintaining accurate CRM data is a challenge for nearly all of the organizations we''ve partnered with over the years. Inevitably there is a percentage of data that is not worth calling at all.
  • SALES LEAD INSIGHTS  |  TUESDAY, JULY 26, 2011
    [Lead] B2B telemarketing: An interview with Michael Brown
    When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that.
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Lead] The fastest route to success requires lateral thinking.
    Most of us remember a day when sales reps used to be able to generate their own leads. But, the world changed and the internet crushed sales ability to generate their own leads. 5. Now, don’t get me wrong, there is nothing wrong with tactical hand to mouth lead-generation with great content. But, it hasn’t happened overnight.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 20, 2013
    [Lead] Building a High Performance Culture
    Ken’s latest book is: “Leading High Performance Sales Teams”. Building a Culture of High Performance. At this time of year sales management must be looking at pipeline levels and goals for the 4th quarter and determining if there is the necessary level of activity to ensure targets will be exceeded. Contest Sampler. Set the ground rules.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 13, 2012
    [Lead] 5 Secret Keys To Running An Effective Teleprospecting Campaign
    In addition to providing your team with better quality data, I highly recommend using an automated marketing tool to move your leads further down the funnel. This will result in providing your team with more targeted leads to follow up on. Believe me; I am by no means saying I have all the answers. Execution and follow-through!
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Lead] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    What we found suggests that the secret to attracting and growing active, lead-producing subscription lists is not much of a secret at all: post content as often as possible. That's a list I'd like to grow as quickly as possible so I can nurture those subscribers into qualified leads and, eventually, convert them into customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Lead] “Dongle incident” proves we live in a world with no room for error
    What kind of a world is this leading to? Perhaps you have heard by now of the “dongle incident.”. The man issued an apology, but was fired by his company.  A firestorm erupted, criticisizing both parties. An entire article is available here.  I am not going to pass judgment on anybody. The hivemind speaks. government? No room for error.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Lead] 4 Ways to Unleash Marketing Creativity at Work
    New experiences lead to new ideas, so get out there and do something. That’s because tired brains tend to lose their filter, which can lead to improved creativity. Challenging situations—like launching a new product or expanding internationally—can lead to failure. Author: Libby Estell Marketing demands creativity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Lead] Are marketers getting lost in the Dark Funnel?
    Here are some of the leading ideas in this emerging field of marketing intelligence: Smart URLs. This start-up has developed powerful techniques to not only segment your audience, but see important audience connections that might lead to insights about the customer journey. By Krista LaRiviere, {grow} Community Member.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Lead] It’s time to evolve the social media mindset
    Steve Goldner  is the Senior Director at MediaWhiz where he leads the social media practice. By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  Another organization in the company.  Email.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 29, 2015
    [Lead] How Do I Prepare for Marketing Automation?
    Depending on the size of your organization, you should have the following business leaders in the room to help define and implement the project successfully: Marketing – typically owns awareness, lead generation, and positioning your products and services in a competitive marketplace. We’re in the early days of marketing automation. Name it.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 12, 2015
    [Lead] How to Entice Your Clients to Join the Marketing Automation Party
    Multiplies Leads: Sending the right message to the right people at the right time by delivering specific emails and content via automated campaigns nudges prospects to opt in to continue receiving information that’s relevant to them. In addition, the higher lead conversion rates demonstrate better alignment between marketing and sales.
  • HUBSPOT  |  FRIDAY, MAY 11, 2012
    [Lead] 6 Data-Backed Tips for Getting More Retweets [Research]
    As an inbound marketer, one of my favorite uses of Twitter is getting my content retweeted thousands of times, sending tons of traffic to my site that I can then convert into leads. and by extension more site traffic, more leads, and more customers ! 1) Share Lots of Content. Twitter is no different. Image credit: Rosaura Ochoa
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Lead] B2B Marketing: Six Need-to-Know Nuggets
    As an example, we had a client that was blissfully generating quality leads for their enterprise software (average sales price over $100K) at a cost of under $100 each.  Bob is as good as it gets when it comes to driving response, whether for lead generation or direct sales. Growth in Technology. You can get both here.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 20, 2015
    [Lead] Top 5 Reasons Not to Be an Accounting “One-Stop-Shop”
    New leads and prospects will come to you expecting to get an answer to the question, “what do you do?” Attract more qualified, higher value leads. You won’t have to weed through a long list of unqualified leads; instead, you’ll know that the leads you attract are already compatible with your specific offerings.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 28, 2013
    [Lead] Improving Content Conversion with Dynamic Content
    Effectiveness concerns – Challenging to determine which messaging is driving lead conversions. The solution can update segments as new leads are added to the database or as leads are updated—saving your company time from re-segmenting each time you send an email, and making sure that no one is left out of the campaign.
  • SNAPAPP  |  TUESDAY, MARCH 8, 2016
    [Lead] Is Your Content Binge-Worthy?
    If you’re promoting an ebook on social media like Twitter or LinkedIn, consider creating a short infographic of the ebook that can hook people in quick, and then lead to the ebook – a path to start a binge experience. Does it aim to drive interest and lead to more content? I’m definitely no exception.
  • VOLACCI  |  TUESDAY, OCTOBER 29, 2013
    [Lead] Target Your Social Marketing with Facebook Custom Audiences
    Custom Audiences also allows businesses to target and acquire new customers and leads. Last Wednesday Facebook announced a full release of its Custom Audiences feature to all advertisers on the mega-sized social network. The targeting possibilities for small businesses that come from access to Custom Audiences are two-fold.
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 5, 2014
    [Lead] Register for @ConferenceBoard Book Discussion on @SocialEmployee #HR #SHRM #socbiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Please check out @SocialEmployee media buzz!
  • PR MEETS MARKETING  |  MONDAY, APRIL 4, 2016
    [Lead] PRMM Interview 20 with Tom Pick on Digital Marketing
    In his more than 20 years of B2B marketing experience on both the corporate and agency sides, Tom has won numerous awards and helped clients ranging from single-person businesses to $1 billion+ corporations improve their online visibility, web traffic, visitor engagement, and lead generation. Video Transcript. Let’s look at larger picture.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 2, 2013
    [Lead] idio Does Sophisticated Content Recommendation
    This may lead you to wonder whether there’s anything we actually left out. Those predictions could be useful in their own right and also feed predictions of future value, which could support conventional lead scoring applications. In most cases, I could judge whether a system fit before doing a lot of detailed research.
  • HALEY MARKETING  |  FRIDAY, NOVEMBER 20, 2015
    [Lead] Objective Paradigm Launches New IT Recruiting Website
    Objective Paradigm, a leading provider of end-to-end IT recruiting solutions in Chicago, New York and nationwide, has just launched a singularly different website at  www.oprecruiting.com.  . Users can also quickly  search available positions at OP , check out the  latest blog posts  and read  testimonials from satisfied clientele.  .
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Lead] Marketing Tools and Technology – How Does A Marketer Decide?
    Specific criteria become the basis for determining the course of action, e.g., leading to a trial or pilot.  Of course, I’d advocate that a technically-savvy individual in marketing take the lead in managing the department’s technology landscape — the role of a chief marketing technologist, a marketing CTO. Strategy
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Lead] How Inbound Marketing Aligns With the New Purchase Loop
    Your product being the best choice for their needs -- needs which you've gotten to know over the course of your interactions with them -- leads to a purchase of your product. In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. The Purchase Funnel. Openness.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Lead] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
    From, “I can’t get enough leads,” to “my top of funnel conversion rates need to improve” – there are plenty of common yet worthwhile challenges for marketers to conquer in top-funnel marketing. I’m always hearing from marketers who struggle with the top of the funnel.  Yup dirt.  Warning, “punny” content ahead). Demand Generation Trending
  • B2B LEAD BLOG   |  WEDNESDAY, AUGUST 3, 2011
    [Lead] Attention B2B Marketers: There’s Gold in this Graphic
    The infographic dissects all the stages of the marketing funnel – from lead generation to sales conversion – and the best strategies and tactics marketers are using to drive leads from one stage of the funnel to the next. For a complete, printable PDF go here:  MarketingSherpa Infographic. Click here to learn more.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Lead] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    New blog posts are also new opportunities to generate more leads. Check out the business blogger''s ultimate guide to mastering lead generation here. the percentage of site visitors who clicked on your CTAs), leads generated, and traffic sources. First-time inbound marketers: We''re so glad to have you! Measurable. Attainable.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JANUARY 19, 2011
    [Lead] InsideView Now Available for Microsoft Dynamics CRM 2011
    InsideView, the leading provider of sales intelligence, today announced that its award-winning sales intelligence application is now available for Microsoft Dynamics CRM 2011 customers. InsideView is one of the first companies to earn the elite Certified for Microsoft Dynamics (CfMD) status. Mash-ups Sales 2.0 Enterprise 2.0
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 4, 2016
    [Lead] 3 Interactive Content Hacks to Increase Webinar Attendance Every Time
    The leads they talk to after the event—the ones who attended and participated in the webinar—are always much more excited and willing to talk than the average prospect. When you think about webinars as a demand generation channel, you might focus your energy on getting as many people to register for your event as possible.
  • INFLUITIVE B2B  |  WEDNESDAY, OCTOBER 21, 2015
    [Lead] Forrester: Advocate Marketing Is Critical To B2B Success
    When asked what impact advocacy programs had on revenue, marketers cited higher conversation rates, more qualified leads and increased sales efficiency. The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 9, 2015
    [Lead] 1:1 Communication - The Next Big Evolution In Marketing
    Personal connections and conversations with customers will lead to conversions and this is why marketers need to adopt customer-centric strategies today. These are the metrics that reflect connections and customer satisfaction, while also leading to customer-creation. But why? That’s not good. But, where are we going wrong?
  • HUBSPOT  |  TUESDAY, MAY 14, 2013
    [Lead] How a Sales Coaching Program Can Grow Your Business in Turbulent Times
    One effective sales manager can impact 10 sales representatives at a time -- sometimes more -- which can lead to an exponential growth in revenue and a 21% improvement in the accuracy of your forecast. Selling is hard work. By focusing the sales manager’s behavior in the right ways, you can create a system that revolutionizes entire teams.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Lead] 4 Ways to Make Your Video Content More Measurable
    By integrating video and marketing automation, you can score leads, trigger an automated email that’s part of a nurture stream, and even alert sales when a hot lead has watched a certain amount of video. You can also build a list of leads who watched specific videos to send personalized follow-ups based on their interests.
  • PAUL GILLIN  |  MONDAY, NOVEMBER 28, 2011
    [Lead] As Business Goes Social, CIOs Sit on Sidelines
    While some of that was a byproduct of the Y2K problem, their willingness to lead such mission-critical projects was a feather in their cap. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. Same Old Song and Dance. Playing pays off. Demand-Driven Economics.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Lead] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Audience marketing is the next big buzzword and the latest buzzwords are leading to new roles within marketing organizations. Inbound Marketing Leads Cost Less. We’re winding down the summer and sending the kids back to school. And I think it makes sense to start with B2B Marketing Strategy. What is Marketing? That is marketing.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Lead] Creating a Marketing Plan: A Guide for Professional Services Firms
    It’s just as easy to hire the leading specialist from Seattle or Singapore. Second, we have added links to a host of resources to help you dig deeper into specific topics such as content marketing, online lead generation, search engine optimization, and developing high visibility experts within your firm. Ah, the good old days.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Lead] 4 Killer Tips to Boost Social Content Sharing
    Sales leaders and reps, you could be generating customized leads from your content writing and sharing efforts. So here’s a cure for the common cold shoulder: here are four tips to help marketing and sales align around sharing content via social … which will lead to social sales. Moreover, it’s all about execution. How painful!
  • LEAD LIAISON  |  FRIDAY, AUGUST 12, 2016
    [Lead] Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
    If you combine the two, you can create a marketing beast that not only lets you deliver qualified leads to your sales team but also allows you to maximize your ROI. Then, the automation software creates a digital profile of each lead that visits your site. PPC (Pay-Per-Click): its meaning and how it relates to marketing automation.
  • SALESFUSION  |  TUESDAY, DECEMBER 3, 2013
    [Lead] Four Ways to Screw Up Your Nurture Campaign
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Four Ways to Screw Up Your Nurture Campaign appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Lead] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Each one of these options leads to a separate landing page, like the one I've included below this screenshot. When choosing what to ask people in your forms , make sure you choose ones that'll help your specific business understand the person contacting you -- and even help you qualify them as a potential lead. Ready to get inspired?
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 29, 2014
    [Lead] @HBRItalia – How the Social Executive Seizes Opportunity #HBR #SocBiz #SocialBusiness
    think we have an opportunity as executives to take this, lead by example, and inspire this trait across our employees. Leading by example is a way of embedding culture into our processes and daily duties as executives. I was also able to pick the brain once again of David C. They’re watching our moves. How do we communicate?
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 6, 2015
    [Lead] 10 Marketing Terms You Need To Know – Pt. 1
    It organizes and automates the insight-focused capabilities from your CRM, lead management system, web analytics platform, and other campaign systems to create a smooth streamline across all channels. Customer-Centric: revolving your marketing efforts around the customer, rather than sales, leads, or SEO values. See what I mean?
  • BIZIBLE  |  TUESDAY, DECEMBER 15, 2015
    [Lead] Calculating the ROI of B2B Marketing Attribution
    connecting and optimizing lead nurturing sequences based on CRM data). Have you ever gotten so excited by a pitch for martech software that you immediately circulated it around the marketing team, and then brought it to the CMO.only to have them ask you to prove the ROI of the new tech? We understand that feeling. the business case.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 4, 2016
    [Lead] So You Want to Be a Thought Leader…
    You have to do something to actually lead. If you have a company blog, take a look at what’s being shared, what’s being link to, and most importantly, what’s driving leads. Saying you want to be a thought leader is sort of like saying you want to be called by a cool nickname…that you made up. It doesn’t really work that way. Pitch.
  • CONFLUENT FORMS  |  TUESDAY, DECEMBER 10, 2013
    [Lead] Creating value & new opportunity with Google Helpouts
    Rather than aim to make a few dollars here and there from the people who want to "hire" me for 15-30 minute sessions, I decided the better strategy for our company was instead to use this opportunity to develop a warm lead, using Helpouts as a new aspect of my lead generation strategy. and after a week hadn''t received any takers.
  • SYNECORE  |  FRIDAY, APRIL 10, 2015
    [Lead] Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
    Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics , which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014. billion, and now accounts for 11% of global digital ad spend.
  • HUBSPOT  |  THURSDAY, NOVEMBER 22, 2012
    [Lead] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
    It makes launching offers so much easier, which means lead generation is made easier. It helps us close the loop on our marketing analytics, it helps us organize our lead intelligence, and it enables our sales team. They've found a lot more success with calling leads right away, instead of waiting a few days or weeks to call.
  • SNAPAPP  |  SUNDAY, MARCH 29, 2015
    [Lead] The 2015 Modern Marketing Experience Begins Now
    As a leading Oracle | Eloqua partner, SnapApp was one of the first to create an Audience App. With interactive video, marketers will be able to: Capture valuable lead data and prospect information. Feed lead data captured in-video into Eloqua – seamlessly! Celebration of Marketing. 2014 was a great year for content marketing.
  • KEO MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Lead] Five Tips for an Improved Website Conversion Rate
    “What is a good conversion rate for my lead generation campaign?”  high conversion rate is the most important result of a lead generation campaign. As a leading B2B marketing agency, KEO Marketing can help analyze your audience, your offer and your content to find areas where improvement can be made. Pay attention to your offer.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Lead] Does Marketing Get No Respect?
    But leading organizations see the digital, social, mobile world as a conversation. This is a marketing organization that does not just command respect, but leads the business. How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Yes Promotion was one. Getting the message out.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] 10 Things B2B Marketers Should be Doing on LinkedIn
    And it can be a lead generator as well: CMO.com reports that LinkedIn is now responsible for a staggering 64 percent of all visits from social media channels to corporate websites. Lead with benefits and make them interesting or valuable. It’s no secret that LinkedIn is the world’s largest professional network on the Internet.
  • ANNUITAS  |  THURSDAY, NOVEMBER 19, 2015
    [Lead] The Value of Velocity
    It’s not enough to know your buyer, create content that maps to their buyer’s journey and create lead management processes to regulate all the moving parts of your demand generation program. Or perhaps your SLAs are leaving leads on the table or are not responsive enough to meet modern buyer expectations. The need for speed.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Lead] 3 Steps To Improve Sales Forecasting
    Check out How to Widen Your Sales Net with Lead Management. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. Inaccurate sales forecasting is not an easy problem to solve. Establish data goals.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Lead] Hinge’s Fab Five: October 2013
    Three Rules for Converting Online Leads Into Sales. Online leads are live leads. Top Professional Services Marketing Content from October 2013. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy! Check out a (free!)
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Lead] How Big Data is Driving Business Growth
    Using their platform, Evolv is able to look at over 500 million data points from an employees social media activity to the price of gasoline to provide insights that can lead to improved employee performance and morale. In the technology community, data has become likened to oil as the next great natural resource. Big Data Builds Community.
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Lead] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    Sure, you may end up with lots more followers, but chances are that these people you''re scamming into following you aren''t exactly the type that''ll want to engage with you, click your links, become leads, and maybe even buy from you -- especially once they realized they''ve been hoodwinked into following you. then unfollow person B.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 27, 2011
    [Lead] Slideshare ditches Flash. Moves to HTML5. Now mobile and search ready.
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B Demand Generation | Slideshare becoming a powerful mobile marketing tool. Do you use Slideshare for your marketing campaigns ? If you don’t, you should. Highly recommended.) But it is about to get a lot more powerful.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 19, 2015
    [Lead] Jason Miller Rocks Content Marketing in the ContentPros Podcast
    Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. Repurposing content that you have already created, but in bite-size pieces is how you drive awareness and generate those all-important leads. That’s how big it is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2011
    [Lead] Finding the balance between personal and professional on Twitter
    Like this example from McDonald’s Twitter account , the initials of the tweeter show up at the end of each tweet and following a link in the Twitter bio leads you back to profiles of the individuals providing the tweets. This is a great question and one that I have to address on two levels, philosophical and practical.
  • SAZBEAN  |  SATURDAY, NOVEMBER 2, 2013
    [Lead] Top Internet Marketing Strategy Links for the Week of October 28th, 2013
    Mashable) How You can Win at Social Media Right Now (Entrepreneur) That’s So Awkward: Why You Should Use Humor in Your Email Campaigns (Email Marketing) 20 Critical Dos and Don’ts of LinkedIn Networking (Inc.com) The post Top Internet Marketing Strategy Links for the Week of October 28th, 2013 appeared first on Sazbean.
  • AVITAGE  |  MONDAY, OCTOBER 28, 2013
    [Lead] Help Me Resolve My Blogging Dilemma
    often see this in organizations when they launch a new product, adopt automated lead management, or deploy other content, social or mobile marketing initiatives. I have accumulated an inventory of over 25 important blog ideas. These are not simple observations that are easy to blog. invite you to share your ideas and suggestions with me.
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Lead] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    The Advanced Guide to Content Marketing  (Quick Sprout) 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions  (Ignite Social Media) B2B Content Marketing: It’s All About Leads and Original Content  (Brand Watch) Who Are The Most Creative People In Social Media Marketing? News & Notes
  • SAZBEAN  |  SATURDAY, APRIL 6, 2013
    [Lead] Top Internet strategy, marketing and technology links for the week of April 6, 2013
    Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers  (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories  (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
  • SAZBEAN  |  SATURDAY, FEBRUARY 16, 2013
    [Lead] Top Internet strategy, marketing and technology links for the week of February 16, 2013
    How Social is Your Customer Service? News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Lead] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    Integrations That Will Amplify the Power of Your Lead Nurturing  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of June 16, 2012… The Only Blog Post Idea List You’ll Ever Need  (ProBlogger). Quick Tips to Get Your Next Post Out on Time  (ProBlogger). Socialnomics). Spin Sucks). Social Times).
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Lead] Overlooking These 4 Things with Your Social Media and PR?
    The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. Media Relations
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Lead] The 10 Habits of Highly Effective Inbound Marketers
    think in all industries, but perhaps especially in the world of marketing, an overabundance of arrogance (and an under-abundance of humility) can lead to decreases in productivity, creativity, and collaboration. asked them to share just one thing that they think makes for a "highly successful" inbound marketer. Here''s what they had to say.
  • THE ROI GUY  |  THURSDAY, JANUARY 28, 2016
    [Lead] The Winner? Interactive Content Ignites Demand and Fuels Engagement
    Your prospects are drowning in a sea of look-alike content, so sending out more white papers (the crack cocaine of marketing) and other types of passive content won’t help you meet your lead-gen and sales revenue goals. What can you do to stand out from the crowd, and most importantly, be more effective? Are you kidding me? In you they trust?
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Lead] Six Essential Online Marketing Tools for AEC Firms
    Customer Relationship Management (CRM) Systems We’re all busy, so staying organized and on top of leads is a must. Lead sheets can be a mile long. solid CRM System (see Infusionsoft , Salesforce or Hubspot for examples) will help you keep track of your leads. Did I mention that its free)? Ready to learn more?
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 8, 2012
    [Lead] Our New Direction at Find New Customers
    From sales lead generation services to hosting Marketing Made Simple TV. We want to share with the world what we are up to at the sales lead generation company Find New Customers. We’re moved from helping companies like Protegrity, Keyedin Corp., Consulting does not scale. TV show does scale. The problem with consulting.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 1, 2014
    [Lead] Seven Marketing Automation Myths to Ignore - Illustrated Edition
    They myth is harmful because it leads buyers to think it doesn’t matter which system they purchase, and therefore that they can buy without first defining their requirements. Marketing automation is basically about nurturing existing leads, not finding new ones, and most companies add staff and budget. But there’s a problem. Get it?
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 8, 2011
    [Lead] Who is Sitting in the Marketing Chair? – A Quick Marketing Leadership Assessment
    While we can always be depended on to produce results in terms of awareness, leads and revenue, it struck us that we also deliver an intangible with a huge benefit: peace of mind. Problem two can be solved by instituting a system to measure how marketing contributes to awareness, leads and revenue. The list goes on. 
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JULY 6, 2010
    [Lead] Translate Features into Benefits if You Want Your Marketing.
    Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. They want a quarter-inch hole.&# Resources
  • FATHOM  |  WEDNESDAY, FEBRUARY 17, 2016
    [Lead] CMO Friendly, CFO Approved: The Direct Path Approach to Paid Search
    This can lead to a lot of wasted spend. This set up can lead to lousy test results. In the meantime, check out our blog  Why Lead Quotas (and Other Vanity Metrics) are Hindering Your Long Term Growth  to learn about the impactful metrics your agency should be reporting on. Everything Begins with Data. Keywords: Less = More.
  • KEO MARKETING  |  MONDAY, OCTOBER 26, 2015
    [Lead] Online Advertising: Click-to-Call Boosts Conversions
    You create a shortcut where they can jump right over several of the typical steps in the process, and this lets you capture the lead quickly. Business-to-business companies in particular are much more likely to convert a lead once you engage individually with a prospect and are able to talk to that person directly.
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