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  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Lead] Can a People-Centric Social Media Strategy Scale?
    Your most important relationships to manage are with your prospects, leads, and customers, and social media is a rich, nutritional resource for fostering these relationships. Sales wants to know what their high quality leads are saying. Goal: Address the Needs of High Quality Leads. Remember when social media was social ?
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Lead] What Is a Call-to-Action? [FAQs]
    call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. But here’s the catch with getting started with CTAs: you can’t just slap “Click Here!” on a neon button, insert it on your website, and start racking in the clicks and leads. How to design them.
  • JUNTA 42  |  SUNDAY, APRIL 1, 2012
    [Lead] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
    Be the Leading Informational Provider for Your Industry – Content marketing works.  We have tremendous flexibility in our business model simply because we deliver valuable and compelling industry information to our customers and prospects. Write a Book – How can you be the leading expert in your industry without a book?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 14, 2016
    [Lead] When to treat a customer like family
    have found that kind of thinking leads to the best results for everyone in the long-term. I’m beginning to think this kind of thinking is growing out of date. When I was just starting out in business, I spent a good part of my career in enterprise sales. We went through a period when we were a terrible supplier. They’re partners.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 25, 2012
    [Lead] Pinterest: 3 Reasons To Take Note
    When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. Time Inc.’s
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 23, 2014
    [Lead] 6 Easy Blog Posts You Can Write to Attract Readers
    Too many choices lead to blog blocks. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Here are six types of blog posts you can write easily and quickly. Pose a question?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Lead] 25 amazing social media quotes from #SXSW 2014
    If you put data on the table it can adjust the way you manage, the way you lead.” If you put data on the table it can adjust the way you manage, the way you lead.”. SXSW was a frenzy of new ideas, exciting innovations and awesome friends. ” 2) “We embed social media inside our processes. That is just crazy.”
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Lead] How to Recruit Top Talent Using an Inbound Framework
    With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase. Sales teams are fed by a steady stream of leads from marketing. For sales teams to be successful they need that influx of leads. Are you using LinkedIn?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Lead] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
    And click the button in the show to download a great white paper on B2B lead generation. Scott Stratten. In this show (Maximize the view for optimal viewing), with a great white paper offer from Find New Customers ( [link] ) Scott Stratten of Unmarketing, ( [link] ) shares key tips from his Book of Business Awesome.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Lead] 10 Phenomenal Blogs in Totally Boring Industries
    Blogging can be used to suit a variety of business needs -- it can generate leads, nurture leads into customers, or even help keep your existing customers happy. That strategy is perfect for attracting top-of-the-funnel (TOFU) leads -- people who are looking for information about their homes most likely need a mortgage.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [Lead] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Organic search still leads the way with organic search customers ranking 50 percent more valuable than the average customer. B2B Buyers: Traits by Generation [Infographic].
  • WEBBIQUITY  |  MONDAY, JANUARY 30, 2012
    [Lead] 12 (of the) Best WordPress Guides and Plugin Reviews of 2011
    WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    They’re based on a CPC model and, in addition to targeting via demographics, they’re leading the charge to leverage data for automated and semi-automated content discovery. We see other approaches through Nativo and Sharethrough, which are leading the pack with true native ad units vs. recommendation widgets. Be funny.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Lead] 10 Excellent Landing Page Design Examples
    So you want to generate some leads on your website, do you? Well, do you have any forms for people to fill out so you can convert them from visitors into leads? It’s focused on one main goal…to convert that user who visited the page into a lead. Example 1: Instapaper. This landing page is super simplistic! Example 2: Intercom.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] How to Use LinkedIn for Business Development
    Just as in live networking, leading a discussion with a sales pitch will put a quick end to conversations. And we have seen that more traffic leads to more conversions (folks downloading content and filling out contact forms, for example), which results in more new business opportunities. The importance of networking has not gone away.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Lead] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    In this growing field of specialists, no one is in a better position to take the agency lead in understanding the thinking patterns of the client’s customers than the AE. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Selling is not a four-letter word.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Lead] Seth's Blog: How to read a business book
    Which leads to your role as the reader. Blow a sale and feel bad for a day; do it 30% more often than your colleague and lose your bonus, promotion or job Convert 10% of your leads and waste 90% of. Seths Blog. Seth Godins riffs on marketing, respect, and the ways ideas spread. For More Seth check out these links: Subscribe. preview.
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Lead] Are You Leveraging Your Content for Sales Enablement?
    You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Interactive content (like a interactive calculator as a lead gen tool). 56% lead conversion. 500 qualified leads. Of course you do. Value-packed blog posts.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Lead] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    For example, if you have high conversion rates on CTAs that lead to a worksheet and lower conversion rates on CTAs that lead to a whitepaper, that may mean your audience prefers worksheets over whitepapers. The conversion rates of your landing pages will then determine how many leads you''re able to generate. Where do you begin?
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [Lead] How To Adopt ABM Predictive Analytics at Your B2B Organization
    Omnichannel tracking (online and offline) Integration with the CRM Lead-to-account mapping. [ ] ABM STRATEGY. Advanced attribution solutions perform lead-to-account mapping , displaying marketing touchpoints by account. Predictive ABM analytics run on the basis of attribution tracking and lead-to-account mapping. [ x ] ABM Strategy.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Lead] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    by B2B Lead Roundtable Blog. 26 Ways to Use Social Media for Lead Generation by Social Media Examiner. ** 5 STARS. Debbie Hemley compiles another brilliant A to Z post, this one focused on using social media for lead generation. Social media marketing has gone well beyond the hype stage and is now mainstream business practice.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Lead] Are Social Employees The Future of Marketing?
    Executives must understand that “do as I say, not as I do” won’t cut it among today’s workers.  If they expect their employees to adopt new social habits, they must lead the way and model those habits first. Tell us: who is Cheryl Burgess? Tell me about a tough or interesting challenge you/your team faces. Sounds simple, right? Photo Source.
  • PAUL GILLIN  |  FRIDAY, AUGUST 19, 2011
    [Lead] What a Hotel Manager Taught Me About the Future of Business
    It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine. Customer service is number two.
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Lead] The Easiest Ways to Measure Marketing ROI
    When there’s a clear number to work backward from, it’s easier to reverse-engineer the sales funnel and see the path of leads toward revenue as a clear number, rather a fingers-crossed gamble. To pump a little extra juice into marketing efforts and increase leads, try a few other demand generation tactics. 1. Marketing Analytics
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 30, 2014
    [Lead] How B2B Professionals Can Use Content for Personal Branding
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. I recently recorded a video conversation with my friend Tom Skotidas. This is the first of several conversations that we recorded on the topic of social selling, but the topic really is broader than that. Photo credit: Flickr.
  • HINGE MARKETING  |  THURSDAY, MAY 26, 2016
    [Lead] 3 Keys to High-Growth for AEC Firms
    Leading and disruptive AEC firms are actively focusing on these techniques and carefully aligning them with a differentiated expertise profile. Think of these as “lunch-and-learn” approach, but expanded for a massive reach and potential return in leads and visibility for your firm’s expertise. 3. commitment to research. Blogging.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Lead] How Content Marketing Works on Pinterest
    Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. What to Share. How to Share.
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Lead] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, MAY 24, 2011
    [Lead] Survey results: marketing automation drives improved business results
    A March 2011 survey conducted by Patricia Seybold Group  and Information Technology Services Marketing Association (ITSMA) found a correlation between leadership in data-driven marketing and increased sales productivity as well as improved market share over a two year period.  Pretty exciting results!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Lead] What Social Data can Teach You about Audiences
    High-level survey data (like the data from the AP, USA Today and ESPN) can lead you in the wrong direction if your target is Millennials, Moms, or Consumer Tech buyers! My son is a senior in high school and I am beginning to help him with his search for the right school.  Related posts brought to you by Yet Another Related Posts Plugin.
  • SALES ENGINE  |  THURSDAY, MARCH 31, 2016
    [Lead] How important is contextual content in the B2B sales process?
    These same brands are leading with product and brand rather than experience and utility.” By taking our customers out of context we’re only focusing on what we, the marketers, need, and we must do a better job at being contextual if we expect to generate qualified leads. What is Contextual Content? Frowning or rolling their eyes?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 4, 2013
    [Lead] 5 Email Strategies For Inside Sales Reps
    Without them, it can be extremely difficult to prospect potential customers and give them valuable information that could lead to great conversations and deals. Emails are a business development rep’s bread and butter. have found that a few things work really well with emails that might work well with your team as well. 1. Make it personal.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 17, 2016
    [Lead] The Secret Weapon in B2B Blogging: Historical Optimization
    The concept is simple: going back and optimizing past blogs to boost their visibility and lead generation. I would like to write to you about what Pamela has so fittingly dubbed “historical optimization” and how it can be used to battle the ever impending content shock. Why you should read this post: I will relate […].
  • BIZNOLOGY  |  MONDAY, DECEMBER 31, 2012
    [Lead] 5 Critical Roles that Need SEO Skills
    The information architect (IA), sometimes also called a user experience (UX) specialist, traditionally builds wireframes that ultimately lead to web experiences. Web Development Lead or Webmaster. That’s what I mean by web development lead , though they are sometimes called a webmaster. Photo credit: Wikipedia. Designers.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Lead] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    The obvious reason for this is that a sales professional with a healthy and active social media presence can use that base of followers to move their message and generate more leads for themselves. The larger the following, the more eyeballs see the message and the eventually resulting in more leads.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Lead] Savvy Speaks - Setting Marketing Goals
    How many leads do we need to generate to reach that number of prospects? If you want 50 new sales, use your conversion rate to figure out how many leads you need to land. Then figure out how many people need to see your offer in order to get those leads, and so on. But there are a lot of ways to slice that pie! Michele. Jamie.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Lead] 15 Website Must Haves for Driving More Inquiries and Applications [New Ebook]
    In our new ebook for education marketers, 15 Website Must-Haves for Driving More Inquiries and Applications , we offer quick wins to help you optimize your school's sites to both attract more traffic, and drive more leads. For schools, having a great website is no longer an added bonus. You'll learn all about: Inbound links. On-page SEO.
  • CLIENT BRIDGE  |  THURSDAY, DECEMBER 20, 2012
    [Lead] A Calculator of the Value of Social Media Followers
    CR (Conversion Rate) Average conversion rate of your website, from visit to sale or visit to lead. ACV (Average Conversion Value) Average sale price or average lead value. According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. View Original Article
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] How To Be a B2B Marketer At Dreamforce 2016
    The B2B Marketing Champions Lounge , sponsored by leading B2B companies, will be ready and waiting for B2B marketers like yourself. 11:00 am -- Hands-on Training: Optimize Sales Performance with Lead Qualification. If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco?
  • SNAPAPP  |  TUESDAY, JANUARY 6, 2015
    [Lead] Best of 2014: Assessments
    In order to find out their Superhero type, users were required to fill out a lead form, pushing these prospects and their rich data into Unitrends’ marketing automation system. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. Here’s our roundup of the best assessments from 2014. More info.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2015
    [Lead] Lions and Tigers and Buyer Personas … Oh My
    If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. Sort of. ” . It’s insane I tell you.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Lead] How Inbound Marketing Can Fuel Native Advertising
    And within inbound marketing, you're using that content to cultivate and generate leads through marketing offers (e.g. Additionally, the use of content extends to many other marketing methods like search engine optimization , lead management , and marketing automation. In plain English, that means paid editorial.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Lead] What Jeffrey L. Ogden is thankful for this weekend
    Find New Customers is now on the Sales Lead Management site like all other lead generation companies like the one I once worked for. We even have a great offer for members there. This is the story of Jeffrey L. Ogden , because a former NFL kick returner is named Jeff Ogden, so I was advised to start using my full name. Great man!).
  • VIEWPOINT  |  WEDNESDAY, APRIL 2, 2014
    [Lead] PowerViews with Dan Waldschmidt: How Ordinary People Can Achieve Outrageous Success
    The next PowerViews will be with James Obermayer of The Sales Lead Management Association. Everything you think you know about success is wrong, says my latest guest on PowerViews, Dan Waldschmidt, author of the new book Edgy Conversations: How Ordinary People Can Achieve Outrageous Success. Say No to Yourself Before You Say No to Others.
  • SYNECORE  |  WEDNESDAY, APRIL 23, 2014
    [Lead] Thinking "Mobile First" for Your Website Redesign
    This can be beneficial for showing algorithms like Google Panda that your website is of high quality , which leads to higher rankings on search results. If you''ve been thinking about a website redesign, chances are good that you''ve been reading about various techniques to optimize your site for mobile devices. Why you ask? The solution?
  • HALEY MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Lead] [Video] What is Social Pro by Haley Marketing Group?
    Social Pro can help your sales team connect with more staffing decision makers and generate more inbound sales leads. One Social Pro client saw a 380% in social referrals to their website and over 850 qualified leads! Video Transcript. Social media marketing is more than resharing content from other sources. Looking to boost sales?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 18, 2012
    [Lead] Missed the Keynote Address at the BMA-NJ Social Media Symposium last week?
    Here’s the keynote talk by Jeff Ogden, President of the lead generation company and global marketing firm Find New Customers. Driving Business Results with Social Media. View more webinars from Find New Customers, Inc. No problem. Why don’t you also check out the new SCORE Demand Generation Program offered by Find New Customers?
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 23, 2011
    [Lead] Happy Thanksgiving from Find New Customers
    Before you go, please vote for Jeff Ogden of Find New Customers for “ 50 Most Influential People in Sales Lead Management for 2011 “ Find New Customers MadMarketingTVFind New Customers wishes you and yours a happy and healthy Thanksgiving holiday. It returns on Thursday, December 1st. and every Thanksgiving).
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Lead] 4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
    Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. Great post on marketing actions to do today. Must read! Just like committing to diet or exercise, business improvement needs patience and determination. via fearlesscompetitor.net.
  • KEO MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Lead] Before Diving Into Marketing Automation, Audit Your CRM Data
    Duplicate contacts can lead to inconsistent touchpoint histories and impede your ability to forge connections with valuable leads. As a leading B2B marketing agency, we can help you integrate your CRM application with a marketing automation platform that works for your business.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 23, 2012
    [Lead] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
    Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Lead] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    Consistently, firms that are not generating leads online lag behind those with robust online marketing programs. While firms with strong online presences lead the pack, the fastest-growing firms are t hose with strong online and offline lead generation efforts. We call them high-visibility firms. Of course expertise is crucial.
  • SMART MARKETING  |  THURSDAY, JULY 21, 2005
    [Lead] Smart Marketing: What happens if your company identity sucks?
    This watered downapproach might lead buyers to: · Be confused aboutwhat your company does. · Not understandhow your company would help them. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Paste into your feed reader of choice. » What happens if your company identity sucks? Experience doubt.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Lead] Why Your CMO Doesn’t Like You
    by Jesse Noyes | Tweet this A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me?”. The right questions are the ones that lead to understanding the pains and needs of your buyers, and then target campaigns specifically to them.
  • LEAD LIAISON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Lead] Why is Email Authentication Important?
    Lead Liaison mandates that in our onboarding and assists our clients in that process. Interested in learning more about Lead Liaison and our best practices? appeared first on Lead Liaison. Email authentication is very important when sending emails through another domain. Still don’t fully understand the concept?
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [Lead] Typography 101: Everything a Beginner Should Know
    Leading. Well, the terms “single-space” and “double-space” can also be called “leading,” which is the distance between the baselines. Like many of you, I am a trained marketer and a DIY designer. So I decided signed up for a typography course at the Massachusetts College of Art and Design. Serif.
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Lead] How to Leverage Thank-You Page Real Estate for Better Marketing
    that moment after a lead converts , and you say "thank you.". Usually it comes in the form of a thank-you page that appears after a lead fills out your form, a thank-you email that goes into their inbox, or both. otherwise you won't generate any leads from your prospects' social shares! 3) Get New Blog Subscribers.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 26, 2013
    [Lead] 3 Best Practices That Make Online Marketing ‘Stick’ [CHART]
    Use of multiple channels: email, direct mail, SMS, social, and calls to engage with leads on their terms. by Paul Teshima | Tweet this What’s your marketing mix? Marketers are challenged to manage a variety of different tactics and channels to reach their audiences effectively.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 17, 2013
    [Lead] Driving Conversions Throughout the Customer Lifecycle
    How many more qualified leads? Marketing automation enables businesses to optimize and automate e ngagement with your prospects with the right message at the right time through lead nurturing. Forrester Research suggests that companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. 
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Lead] The 7 Principles of Conversion Centered Design [SlideShare]
    In order to hit lofty lead and customer goals, marketers rely on creating well-optimized site pages, landing pages, and calls-to-action. Find opportunities to ask new contacts or leads for an additional conversion. We often turn to what other companies are doing to optimize their sites when we really want to juice the numbers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 10, 2014
    [Lead] Four ideas to overcome content saturation in your niche
    Different types of content In a recent post, I described the “3H” pattern of content creation that leads to an engaged audience. In a recent post, I described the “3H” pattern of content creation that leads to an engaged audience. Here is the sneaky little secret of content marketing nobody likes to talk about. Hello. 4. Hello. 4.
  • BIZNOLOGY  |  THURSDAY, JUNE 21, 2012
    [Lead] The right social media listening tools for the right jobs
    Most of you know that I know that I serve as Chief Strategist at Converseon, a leading social media listening company, so I don’t claim to be unbiased in my opinions in social media listening–of course I think that Converseon has the best approach, combining human analysis with technology that makes that analysis scale.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [Lead] Need New Customers? Get Happy Employees
    Their measurement activity leads to actions. According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Why is this important for marketing strategy? Need proof?
  • MARKETING ACTION  |  THURSDAY, JULY 18, 2013
    [Lead] Right-Sized Marketing Automation
    Flycast knew from its inception that it would need a lead generation solution, so it initially adopted an enterprise system used by many successful large companies. That, as it turned out, was a mistake. “We needed a lead generation system that didn’t require a dedicated, full-time employee to run it,” said principal Bill Doucette.
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Lead] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. If a rep.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Lead] What Is A Social Business?
    In my view, marketing is uniquely positioned to lead this transformation. In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. Photo Source.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Lead] How Typography Affects Your Internet Marketing
    Leading : Leading is the amount of space between separate lines of text. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. The reason: Garamond is a thin, light typeface that doesn’t require much ink.
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Lead] 8 Killer Tips for More, Better, Earned Media
    Some companies are creating earned media strategies that are generating amazing levels of engagement, revenue and lead generation. At the end of the post, they include a call to action that leads to a gated resource, “Check out the Business Blogging Secrets Revealed eBook for additional data and findings …”. MarketingProfs: Blog Post.
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Lead] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    What counts as a lead, or qualifies a prospect as an opportunity? There needs to be individuals in the organization who will say, hey we need to tag links because then you’ll get credit for all the leads you’re bringing in. In a recent webinar with Bizible , Justin Norris of Perkuto discussed just this. Strategy. Process. Top-Down.
  • LEAD LIAISON  |  TUESDAY, JANUARY 10, 2017
    [Lead] Buzzwords in Marketing Automation: Account-Based Marketing
    Then, instead of nodding your head, you can lead the conversation. The post Buzzwords in Marketing Automation: Account-Based Marketing appeared first on Lead Liaison. Account-based Marketing: its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation. Simple Definition.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Lead] Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
    I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. This is my preferred “first thing in the morning” check, so I can catch up on the latest feeds, news, and insights.  Accounts on LinkedIn, Facebook, Twitter, and Google+.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Lead] Eight Ways to Rock at Your Job (or Get a Better One)
    However, being able to say that social media produces sales leads at x % lower cost than other sources and furthermore that these leads have a y % higher close rate will get C-level attention. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Be Social.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 13, 2014
    [Lead] Is Gratitude a Niche Marketing Strategy?
    Those who work gratitude into their business, giving back to charity and thanking employees, customers and partners on a regular basis, are more likeable, which leads to greater brand value and prosperity. Flickr photo by Ivete Tecedor, Some Rights Reserved. Unfortunately, it’s becoming more and more rare to hear these words.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Lead] A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
    For example, if you have a blog post that drove a crazy number of leads in a month, you could include that example slide with a few bullet-point takeaways after the "Leads Generated by Marketing" slide. It''s a brand new month, everyone! It''s a time for new beginnings. But wait. aren''t we forgetting something? And that''s it!
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 3, 2013
    [Lead] Social Media: How Motorola Solutions uses Facebook to generate more engagement
    B2B Social Media Marketing: Focus on leads, not likes. Tweet If you think Facebook is no place for B2B marketers, think again. And, consider the experience of Motorola Solutions. Because that’s the site the company’s government customers were using. Our strategy has always been, ‘Go where the audience is,’” she explained.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JUNE 22, 2010
    [Lead] You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)
    Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210). Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 1, 2012
    [Lead] Good-Bye Genoo. Hello and nice to meet you, Act-On Software
    The sales lead generation firm Find New Customers is finally changing marketing automation vendors. However, time had come for the sales lead generation firm Find New Customers to move on. It is up to you to do that other 85% – craft content, set up landing pages, draft nurturing programs and set up lead scoring.
  • CONVERSIONATION  |  WEDNESDAY, APRIL 18, 2012
    [Lead] Optimize: a Holistic View of Content and Marketing Optimization
    With ‘Optimize’, Lee joins other experts, including Gerry McGovern and Bryan Eisenberg , leading the way by moving away from a pure tactical viewpoint to a focus on customer behavior, goals and pain points. The consumer is channel-agnostic, and empowerment is not a buzzword. That’s optimization.
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Lead] LinkedIn Lets B2B Marketers Establish Expertise
    B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. And its value as an advertising platform continues to increase, thanks in large part to recent upgrades and new features such as the Lead Accelerator which helps businesses target and nurture high-quality leads.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Lead] The Science Behind the Art of the Call-to-Action: Part 2
    There are a handful of best practices you can follow to make your CTAs as effective as possible: Lead with a verb. Additional Resources For more website best practices, please enjoy these additional resources: Download a free copy of the Lead Generating Website Guide. How Hinge Can Help Need help with lead generation?
  • VIEWPOINT  |  TUESDAY, OCTOBER 30, 2012
    [Lead] Successful Content Marketing Plans Do 1 Thing Really Well
    Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Inbound leads don't “just happen.”. Today's guest blogger is Jeff Molander. Successful Content Marketing Creates Response. Attract the Bees.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Lead] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. You can’t ignore any form of technology if it may lead to new leads and new sales. Take time to plan ahead on this point.
  • SNAPAPP  |  THURSDAY, NOVEMBER 19, 2015
    [Lead] 5 Case Studies: Using Interactive Content in Social Media
    Plus, the lead form at the end of their contest brought in a whole group of new consumers into their database. Committee members timed voting for their first-ever “ Boston Content Marketer to Watch ” award with the lead-up to the Annual Bash. What does your content marketing process look like? Where do I sign up? Boston Content.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2016
    [Lead] 3 Ways to Gauge Your Team’s Marketing Maturity
    The two leading spam houses are SpamHaus and SpamCop, and if either of these flags you, it could put your sender reputation in jeopardy. B2B marketers might focus more on moving leads through the funnel, while consumer marketers might be more concerned with increasing customer lifetime value. Have a Handle on the Right Metrics.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 5, 2014
    [Lead] 5 Tips For Supercharging Your Marketo Campaigns
    Lead management isn’t for the faint of heart, but with these five pieces of advice, you’ll be well on your way to running successful marketing programs with Marketo. Marketing Marketing Intelligence Tips and Tricks Webinars Marketing Data Marketing Databases marketo
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Lead] How to Get Marketing Results from LinkedIn Group Discussions
    ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. The social media platform in question is LinkedIn. Thanks.”
  • MARKETING ACTION  |  FRIDAY, JULY 5, 2013
    [Lead] Is Marketing the New Sales? Webinar Tuesday July 9
    Inbound leads were mostly tossed over the wall to sales, who mostly ignored them because they didn’t know where the lead came from or how “hot” that lead was to buy. Industry expert and Director of Demand Gen at Act-On Software, Janelle Johnson, will lead this timely discussion on Tuesday, July 9.  That was then.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Lead] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Over half of marketers use measures of operational efficiency such as on-time delivery, budget, productivity, campaign performance and lead data. They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Lead] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. By following the five suggestions outlined below, you can easily take advantage of the yelpification revolution and point potential leads towards your company. 1.
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Lead] How to Get More Twitter Followers: 10 Expert Tips [Free Kit]
    When to use Ad Campaigns to move the needle on followers and leads. Unless you're a celebrity or a household name brand, it's really difficult to build a substantial following on Twitter. Maybe you've made it to a couple thousand followers but can't seem to bump it up any more. Frustrating, isn't it? Social Media Daily Promo
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Lead] How to Create an Optimal Linkedin Profile
    Why is it that independent experts (like Jeff Ogden of the sales lead generation company Find New Customers ) have the best profiles? I’m amazed at the number of poor Linkedin profiles out there. That includes very senior executives. Take for instance, the CEO of Medtronic. Tips for Optimizing. Add them all if you can.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 1, 2012
    [Lead] How To Convince Your Boss to Buy Marketing Automation
    But one caveat – marketing automation software alone does not address the sales lead problems your salespeople are having. They need fewer, better qualified leads. Perhaps there are new goals or KPIs you will be able to start tracking once marketing automation is enabled, such as website behavior or re-engaged leads.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Lead] Website Evaluation Comes Before Site Redesign
    The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). website audit is a wise investment if you want a site redesign that will feed your sales funnel with more high quality sales leads.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Lead] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
    When you''re having difficulty managing all the moving parts of your email campaigns, it’s hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads. Ex: Lead generation, clickthroughs, event sign-ups.
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Lead] 5 Actionable Insights to Extract From Your Landing Page Analytics
    After all, what better way to collect inbound leads than landing pages? Analyzing how your landing pages are performing can provide you with some great insights about the strengths and weaknesses of your lead generation efforts. Number of New Leads From Those Submissions. social media vs. PPC vs. lead nurturing).
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Lead] Why I Bet My Career On Content Marketing
    But Red Bull is one company leading the way. Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. And explain a little more about why I bet my career on content marketing. We opt-in to the content we want to watch, read, share and binge on.
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [Lead] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    This means all credit for the sale (or whatever is the desired outcome, like becoming a qualified lead) goes to the media channel that acquired the prospect (the first touch) OR the channel immediately before the outcome (the last touch).  Photo credit: dolphinsdock. Have you noticed how marketers are focusing on attribution these days? 
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Why Is No One Paying Attention to My Content on Social Media?
    This can drive more shares and traffic, ultimately leading to more opportunities for conversion and engagement. Is it links, sales, brand awareness, leads or engagement? Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. What is social amplification? Amplification strategy.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead] 10 Things Epic Copywriters Do
    That’s why the leading copywriters take their research beyond the usual sources, like top industry blogs and websites. If a copywriter is scared to ask for a lead conversion or social share, their content won’t drive much results. Image source. The world’s greatest copywriters aren’t just writers. Image source.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Lead] Fast Forward: Video Content Goes Interactive and Personal
    We’re all collecting massive amounts of data on our prospects and buyers, but the magic happens when we turn that data into actionable insights that lead to real results. Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Whoa, wait a minute, WHAT?! From lean-back to lean-forward. From data to insights.
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