MARKETING ACTION | WEDNESDAY, MAY 29, 2013
[Lead] Act-On Inbound has arrived
The result: more leads, conversions and revenue through a new set of marketing channels. You’ll see impressions and clicks, right on through to the actual leads that you get when someone searches for one of your keywords or clicks one of your paid ads. Let’s break it down: Buyers are searching. Get found! Measure your results.
YOUR SALES MANAGEMENT GURU | TUESDAY, JANUARY 11, 2011
[Lead] Recruiting High Performance Sales Teams
Leading High Performance Sales Teams will be available later in January. My chapter deals with personal success and how coaching and consulting with sales managers lead me to discover that in reality we are developing people as individuals personally and professionally. What’s the number one challenge of sales management?
WRITTENT | WEDNESDAY, NOVEMBER 19, 2014
[Lead] 22 Must Know SEO Writing Tips for Higher Rankings
Need to generate more leads and sales for your business? Lead with keywords. Keyword density may not be a Google ranking factor, but too many keywords can lead to over-optimization penalties. 'Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? Plan ahead.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 29, 2011
[Lead] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
ExactTarget’s answer was refreshingly honest: IMH lacks key B2B marketing automation features including lead scoring, advanced segmentation, and multi-step campaigns. So did I. But it took a little while to connect with the vendors to get the details, so I’m only now ready to write about them. Oh well. So does pretty much everyone else.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SUNDAY, JANUARY 22, 2012
[Lead] 3 Big Sales Problems I See Today
Recently I was interivewed by the Sales Lead Management Association about some of the biggest problems I see today that are having a negative impact on sales -- and what can be done about them. What was my key focus? Management's failure to understand changing customer/behavior. You can listen to the download the interview below.
SALES LEAD DYNAMICS | TUESDAY, JUNE 12, 2012
[Lead] What’s the Best Way to Get New Business?
Getting leads from the Internet. This is a quiz. How do the most successful professionals get new business? Spending 16+ hours a week on business development activities. Networking like crazy. Cultivating their clients. Cold calling strangers. The answer is ( 3 ) Cultivating their clients. The moral of this story: Be nice to your clients.
INSIGHTIQ BLOG | WEDNESDAY, JUNE 13, 2012
[Lead] What’s Customer Engagement Again? And How Do You Stack Up?
We’ll be happy to share industry-leading insights as we analyze the survey results and generate exclusive insights! The term “customer engagement” is seemingly ubiquitous today’s marketing world. Media publications are talking about it, bloggers are writing about it, and indeed, entire agencies have set up shop claiming to specialize in it.
SALES LEAD DYNAMICS | TUESDAY, JUNE 12, 2012
[Lead] What’s the Best Way to Get New Business?
Getting leads from the Internet. This is a quiz. How do the most successful professionals get new business? Spending 16+ hours a week on business development activities. Networking like crazy. Cultivating their clients. Cold calling strangers. The answer is ( 3 ) Cultivating their clients. The moral of this story: Be nice to your clients.
INSIGHTIQ BLOG | TUESDAY, MARCH 6, 2012
[Lead] The Bacon of Client Engagement
Leads to Close Ratio. “Bacon makes everything better,” is a sign I have in my kitchen. I thought of it recently w hile working with two clients that are implementing new technologies into their organizations. The technology in and of itself will neither improve customer centricity nor ultimately business performance. Marketing Impact.
SALES LEAD DYNAMICS | WEDNESDAY, NOVEMBER 10, 2010
[Lead] Are You Serving Your Prospects Nothing But Plain Vanilla?
Jill Konrath emphasizes this in How to Create Strong Value Propositions that Lead to Sales. “ … we strive to perform with excellence, while providing the most comprehensive service possible”. With such a spirit of collaboration present here, we know we can ……deliver exceptional service that is truly value-added. “ . People Power.
SALES LEAD DYNAMICS | TUESDAY, OCTOBER 12, 2010
[Lead] Don’t Let Prospects Pick Your Brain
Ideally, the diagnosis will lead to more business. Unpaid consulting is a service professional’s dilemma. If you don’t offer it, you may not get the business. If you do, you still may not get the business. And, worse, the prospect could “steal” your ideas. Set firm ground rules about what, if anything, you’ll give away. And stick to it.
MODERN B2B MARKETING | MONDAY, JUNE 13, 2011
[Lead] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
We’ve done that with our market-leading Revenue Performance Management platform – a highly intuitive, easy-to-use suite that enables organizations to attack head-on one of the most critical aspects of business: how to create and accelerate revenue growth. You must have a unique and compelling idea that solves a real business problem.
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 9, 2011
[Lead] Savvy Speaks: Don't Try These Marketing Tactics!
Generating leads at all costs. While lead quality is getting more mindshare, some companies still push for more leads no matter what. Worse yet, you're bound to hand leads over to sales that are a waste of everyone's time. In the marketing world, wild schemes and hair-brained ideas abound. Heather. Michele. Wendy.
BLOG MY CALLS | WEDNESDAY, OCTOBER 23, 2013
[Lead] Good Question: "Which of My Clients Need Call Tracking?"
Research from BIA Kelsey indicates that one call is worth 4x the revenue of one web lead. It actually actually analyzes the words and phrases said on the call to determine whether the call was a good call or a bad call, whether the lead is sales ready, if the lead mentioned a competitor, and a host of other things.
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 6, 2014
[Lead] How to Successfully Execute a B2B Marketing Strategy
Subscribe to online publications, columns in leading papers, and blogs that are specific to your market. 'Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. This will provide visibility to manage topics, themes, guest posts, frequency, etc.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 5, 2013
[Lead] 5 Tips On Managing CRM Data Costs
On top of all that, what happens with old leads that were once valid but now the contact has changed jobs or left the organization? 'Maintaining accurate CRM data is a challenge for nearly all of the organizations we''ve partnered with over the years. Inevitably there is a percentage of data that is not worth calling at all.
SALES PROSPECTING PERSPECTIVES | TUESDAY, OCTOBER 15, 2013
[Lead] How to Handle Objections as Opportunities, not Roadblocks
Even if the end result does not lead to a passed opportunity, you should still be able to gather valuable information that can help you with future opportunities and conversations. 'Sales Prospecting Perspectives is pleased to bring you a post from Tiffany Fenore , a Business Development Representative at AG Salesworks. It''s bad timing.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 23, 2012
[Lead] My Top 10 Quotes From Bad Sales Reps
“I'm not good at public speaking” – Being comfortable enough to speak in front of strangers and lead a conversation is an important skill set for any rep. I’ve been involved in sales since I first started canvassing door to door for a home improvement company when I was in high school. “I usually just wing it!”
SAVVY B2B MARKETING | WEDNESDAY, JULY 21, 2010
[Lead] A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?
and have invested in a solution to nurture leads, but you aren't getting the results you want. Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it. He could have focused on fixing his calendar, not on finding the right racquet. Where should I put my energy?
SAVVY B2B MARKETING | MONDAY, MARCH 29, 2010
[Lead] Three Steps to Make Sure You Get What You Want from Your Freelance Pro
Knowing what to expect and being prepared for the experience can lead to a smooth happy experience for everyone. Hiring a freelance marketing pro, copywriter, web designer, etc. is a great way to get fantastic results without laying out the cash required for a full-service agency or full-time employee. 2) Be specific about what you want.
SAVVY B2B MARKETING | MONDAY, SEPTEMBER 21, 2009
[Lead] Two Non-Traditional Approaches to B2B Registration
like the idea of prospects self-selecting a follow up phone call as it sets the expectation for the person downloading the piece, and it helps marketing and sales prioritize leads. Last week, Stephanie recommended marketers collect incremental information during the registration process , asking for more information during each interaction.
SAVVY B2B MARKETING | THURSDAY, SEPTEMBER 17, 2009
[Lead] You're Asking Too Much of Our Relationship!
Edward Brice pointed out in a recent interview with me, as long as marketers are measured on leads delivered, registration is not likely to disappear for some time. Requiring registration in exchange for a download is a hot topic of debate these days. On the other hand, as C. Instead, you’d expect to learn more and more over time.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, AUGUST 1, 2012
[Lead] 4 Tips for Effective Pre-Call Sales Planning
For example, most marketers today are under intense pressure to bring in more high quality leads or to justify their marketing spend. Stymied about what to say when you contact a prospect? It's especially tough if you feel like you don't know enough about their organization to craft a relevant message. I’m having a hard time with that.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, JUNE 10, 2013
[Lead] [Video] 4 Tips for a Successful Video Business Meeting
Lead the conversation. Then, you need to plan on leading the conversation because the best virtual meetings are highly interactive. 'It’s often a lot easier to set up a video business meeting than an in-person one. That’s why it’s important to make sure that it goes really well. Eliminate distractions. Build rapport.
BLUE FOCUS MARKETING | TUESDAY, MARCH 11, 2014
[Lead] What is Personal Branding? @MNBurgess Shares His Thoughts w/ @PeterCardon for @HuffingtonPost [w/ VIDEO] #SocBiz
It’s important to consider these two ideas together, as understanding the former can lead to greater effectiveness in the latter. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
ENGAGE | TUESDAY, APRIL 26, 2011
[Lead] Social Media Friends … with Benefits
More people are qualifying as leads Social media paves more inroads back to the company website (and subsequent lead generation form). Social media marketing allows access to a wider swath of potential customers (just like TV ads, just like magazine ads, just like radio ads, just like in-person events) and some of them turn into leads.
WINDMILL NETWORKING | MONDAY, FEBRUARY 6, 2012
[Lead] Looking for Social Media ROI? Try Marketing Automation
It almost goes without saying that marketers must generate leads. Interactions in social media pose a challenge because their connection to lead nurture isn’t always easy to see. Marketing automation (MA) software can help marketers manage their lead generation efforts and leverage the power of social media. Oh, happy day.
HUBSPOT | THURSDAY, JANUARY 2, 2014
[Lead] 2014: A Year of Self-Doubt for Marketers
If a tactic doesn''t help you a) attract visitors , b) convert visitors into leads , c) convert leads into customers , or d) delight existing customers , it probably isn''t worth your time (or budget). Closed-loop analysis traces all of your company''s sales back to their lead sources. But chin up! When we doubt, we question.
SAVVY B2B MARKETING | FRIDAY, APRIL 12, 2013
[Lead] Week in Review: April 12
Double Your Leads Instantly With This Simple Evergreen Tweak by Garrett Moon of @todaymade via @KISSmetrics (it's a two fer!). 'Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? Which Company is Most Useful to You? by @JayBaer.
SAVVY B2B MARKETING | TUESDAY, NOVEMBER 1, 2011
[Lead] Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs
It will be like being his Ghost of Lead Generation Past, Present and Future! Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? You aren't alone. The folks at Hubspot have done it again! Up from 9% in 2009. Worldwide there are 34,000 Google Searches per second!
MODERN B2B MARKETING | MONDAY, SEPTEMBER 10, 2012
[Lead] 5 Key Takeaways From Content Marketing World 2012
Create content that people will engage with and that will lead to a conversation. Percent of leads from inbound sources – A measure of how well your content is generating leads. Here are my key takeaways from the event: 1. Only 36% of Businesses Believe That Their Content Marketing is Effective. .
HUBSPOT | FRIDAY, JULY 30, 2010
[Lead] 5 Ways to Get Out of the Pay-Per-Click Weeds
Your priorities tend to reflect on what you're being measured, and we hope you're being measured primarily on generating high quality leads. Do you have a long enough sales cycle that you can get a more immediate measure from number of leads generated or click-throughs? What actually matters? PPC return on investment (ROI), of course.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 7, 2015
[Lead] How Do You Start Over After Building a Successful Blog?
Promote specific posts to specific audiences where generating traffic, engagement, and interest can result in leads, exposure, or media opportunity. His own disruptive content has been intriguing audiences for years at sites like SocialMediaExplorer.com , a leading marketing blog he founded and grew into an agency. Here we go again.
ANNUITAS | WEDNESDAY, MARCH 21, 2012
[Lead] Don’t Blame Me!
Defining how leads are qualified. Effectively routing leads through your organization. This is a good thing! Those days are gone, but the thinking behind that playbook still exists.”. However, I don’t believe that automation in and of itself is what’s disruptive to today’s B2B marketing and sales organizations. Marketing Automation
FEARLESS COMPETITOR | SATURDAY, JULY 28, 2012
[Lead] Looking Back on a 30 year career. What a long, strange trip it’s been.
And I am very active in social media – especially Twitter (@fearlesscomp), building my Fearless Competitor brand, my Television on the Internet marketing show, Marketing Made Simple TV (which was impossible as little as 2 years ago), and my sales lead generation company, Find New Customers. Mark W. Thanks, Mark. Any they were right.
MARKETING LEADERSHIP COUNCIL | SUNDAY, JANUARY 1, 2012
[Lead] 4 New Year’s Resolutions for Marketers
Regardless, it’s worth remembering that that attention is as limited a resource as the money it leads to, and the best firms will do everything they can to extract the most value out of every minute of consumer brain time. Ah, New Year’s – the time when we step back, reassess, and resolve to do better in the coming 365 days.
MI6 MARKETING AGENCY | FRIDAY, JULY 9, 2010
[Lead] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
Some want to lead, some want to help, some want to share and some want to watch. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile.
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 8, 2010
[Lead] 15 Social Selling Articles to Start Your Week and a Fun Video.
B2B Lead Generation Blog Why Buyers Don’t Like Salespeople – Eye on Sales Call Me Back, Please! Finding an “In” – B2B Buzz Why Lead Management [.]. Closing the loop: Why don’t sales people update the CRM and what can be done about it? – Dig It! The Rise of Social CRM – Sales 2.0
WEBBIQUITY | FRIDAY, JANUARY 7, 2011
[Lead] 2011 Social Media Marketing Trends
new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Facebook added more than 150 million new users in 2010. So what’s next? It’s a customer phenomenon.
HUBSPOT | WEDNESDAY, DECEMBER 22, 2010
[Lead] Top 10 Inbound Marketing Ebooks and Webinars of 2010
The Science of Lead Generation. How to Use SEO and Social Search for Lead Generation. We have reached the time when 2011 is only slightly more than a week away. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010. Top 10 Inbound Marketing Ebooks and Webinars of 2010. Connect with HubSpot
INBOUND SALES NETWORK | THURSDAY, APRIL 12, 2012
[Lead] Do You Know What Your Customers Want?
Want to learn more about how to build a lead generation engine that understands your customers? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. This is a very powerful question.
MODERN B2B MARKETING | SATURDAY, JUNE 8, 2013
[Lead] How Every Marketer Can Change Their Dirty Data Culture
The first step is easier than you think: search for “test”, find a completely useless test lead… then press DELETE. Congratulations, And that’s putting it politely! Unfortunately, many marketers see dirty data as too costly, too time consuming or, and let’s be honest, too unexciting of a problem to solve. Modern Marketing
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, MAY 10, 2013
[Lead] Top Seller LinkedIn Strategy: Monitor Customer Job Changes
This is a strong trigger event that can lead to untapped opportunities. At Vorsight we have a lead source called "Old Client, New Company." When a salesperson sees an alert that a client has moved to a new company, they create a lead with this source. That''s a huge difference. And here’s an even starker contrast. The result?
VOICE-BASED MARKETING | TUESDAY, AUGUST 13, 2013
[Lead] 13 Best Practices for Improving Organic Search Rankings on Google
Track your visitors and leads. In order to optimize your SEO results, it’s important to measure the impact of your efforts on web site traffic and lead/sales generation. Marketing automation tools and call tracking tools can help you tie leads and sales back to SEO. Define a keyword list. Good content will win out. about.
DIGITAL B2B MARKETING | TUESDAY, AUGUST 14, 2012
[Lead] CRM Retargeting: The Shiny New Advertising Tactic?
Bring Your Lead Nurturing Program to Advertising As potential customers move through the buying process, online advertising can be tailored, delivering the most appropriate message to each potential customer. What if banner ads could become as targeted and relevant as emails? CRM retargeting is similar. The possibilities are endless.
B2B MARKETING ZONE POSTS | TUESDAY, OCTOBER 5, 2010
[Lead] Top 56 B2B Marketing Posts for September 2010
B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. New leads. Like what? &#.
SAVVY B2B MARKETING | MONDAY, JUNE 20, 2011
[Lead] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
Maintain patience and pay attention to month over month, and sometimes year-over- year trends when evaluating metrics like keyword visibility, traffic, and leads generated from search. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. Optimize Key Page Elements.
SAVVY B2B MARKETING | TUESDAY, JULY 13, 2010
[Lead] Are You Making Your B2B Prospects Think Too Much?
As soon as we find a link that seems like it might lead to what we’re looking for, there’s a very good chance we’ll click it.. Ever read one of those books that makes you look at your world a bit differently? Right now, that book for me is Don’t Make Me Think by Steve Krug. We don’t read pages. We scan them.
HUBSPOT | TUESDAY, FEBRUARY 17, 2015
[Lead] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
Your content strategist might want to target a specific subset of people, the ones most likely to turn into leads. When I say "bottom line," ideally this would be sales or leads. However, if your brand awareness content isn''t contributing to revenue or new leads, it doesn''t mean all hope is lost. Me neither. Absolutely not.
BLOG MY CALLS | THURSDAY, MARCH 28, 2013
[Lead] 6 Ways to Use Webhooks and Call Tracking for Marketing Automation
The triggered webhook then passes preselected information, such as the caller ID, phone agent, tracking number, call status, lead score, or other data from LogMyCalls to your web service. marketing qualified lead, he’s downloaded some white papers and opted in to your email list. 3) Change lead nurturing email segments.
HUBSPOT | THURSDAY, DECEMBER 20, 2012
[Lead] The Business Blog Editorial Calendar Every Marketer Needs [Free Template]
Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. So how do you turn your company blog into a thought leadership-building, lead generating machine so you can achieve this kind of success? Authors and Due Dates. target readers!
INBLURBS | THURSDAY, FEBRUARY 2, 2012
[Lead] How Word-of-Mouse can Drive Revenue for your business
Free report: Get found and get leads the smart way. The influence of user generated content on purchase decisions is increasingly growing. Especially the digital natives 18 to 34 account for this trend where products and services are recommended to friends, business partners and family. On the web you are what you publish, what are you?
DIANNA HUFF - B2B MARCOM | FRIDAY, AUGUST 12, 2011
[Lead] Site Navigation: The Foundation for Results-Driven SEO
In this month's article, I interview Jill Whalen, CEO of High Rankings, about the importance of site architecture and how it drives leads for B2B sites. If you read or listen to any number of experts, you’ll hear that content is what drives search, leads, and sales. My greatest joy is when a client calls to say, "We're getting leads!"
VOLACCI | FRIDAY, JULY 26, 2013
[Lead] Your Business Needs a Newsletter!
Rather than cold-calling prospective leads who''ll give you the cold shoulder, sending an online newsletter is unobtrusive… and furthermore, people who receive newsletters do so voluntarily, and if you have a marketing automation system, will begin their journey down the sales funnel. Newsletters are easy. Newsletters are effective.
MODERN B2B MARKETING | MONDAY, OCTOBER 22, 2012
[Lead] The Evolution of Content Marketing – An SEO View: UK Edition
But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment.
FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 13, 2010
[Lead] Web Analytics 2.0 – It’s Not All About the Web.
Leading companies are now looking to understand their customers’ online and offline experiences so they can develop the appropriate marketing and communications strategies to achieve maximum results across all channels. Bill Harriss. marketing spend is estimated to reach over 20% by 2012. So we all know we need to be on the Web. Our Approach.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 23, 2014
[Lead] The Future of Social Marketing Automation is Here (And Improving)
Eloqua’s Social Behavior Sparkplug allows marketers to listen to their customers and marketing leads on social media — and trigger smart multi-channel responses (emails, ads, direct social responses, segmentation, and scoring) based on those social signals. The hold up has been partly cultural and partly technological. Impressive.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 6, 2013
[Lead] How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop
At what point should leads be passed to sales? What methods are in place currently to alert sales of new inbound leads? How does sales communicate back to marketing about qualified or unqualified leads? What are your various lead sources? Do you have defined stages of a funnel that a lead or contact moves through?
HUBSPOT | THURSDAY, MAY 22, 2014
[Lead] 14 Ways to Get More Use Out of Your Buyer Personas
Instead, the goal -- simply stated -- is to generate leads and convert leads into customers. List segmentation is the key to delivering more personalized experiences to your leads and customers. 'Ah yes, the excitement of creating your company’s first buyer persona. And then what happens? Wait a sec. are you?).
PAUL GILLIN | SUNDAY, MARCH 17, 2013
[Lead] Unfair Rap on Gates
Most people would agree that capitalism in its purest form creates imbalances that lead to lead to things like the Great Depression, and that’s why some regulation is needed. Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). For one thing, Gates didn’t trash capitalism in general. Related articles.
BLOG MY CALLS | THURSDAY, APRIL 11, 2013
[Lead] 4 Things Marketers Shouldn't Say to Sales Reps
Why aren''t you guys closing the leads we''re sending you?". Because, keep in mind, your sales team is saying the exact opposite thing in their minds: "Why aren''t they sending us better leads?". See, you should have said x, y, or z when you were talking to that lead.". Your sales team should know where their leads comes from.
VOICE-BASED MARKETING | FRIDAY, NOVEMBER 15, 2013
[Lead] Decreasing Shopping Cart Abandonment With Click-to-Calls
Want to learn more about closing web leads? Check out this free on-demand webinar, Close More Business By Responding Faster to Web Leads. 'Shopping cart abandonment is one of the biggest challenges ecommerce businesses face, and many have found way of coping using tools like email. increase in open rate, a 16.5%
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 22, 2012
[Lead] The Net Generation and the future of social media marketing
Anything short of the leading technology is considered passe. I saw Don Tapscott speak at SXSW and was inspired to read his excellent book Grown Up Digital. Through Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. Customization. Tweet.
MODERN B2B MARKETING | THURSDAY, AUGUST 8, 2013
[Lead] Email Expert Laura Atkins on How to Make Sure Your Emails Hit the Inbox
We wanted to include insights and best practices from some of the leading minds in email marketing. Google is leading the innovation with priority mail and the new tabbed inbox. 'Author: Laura Atkins This week Marketo released The Definitive Guide to Engaging Email Marketing. We asked our top influencers the following 4 questions: 1.
LOOPFUSE | TUESDAY, JANUARY 24, 2012
[Lead] Spice Up Marketing Automation with a Recipe for Success
There are all sorts of good examples on the web on how to build lead flows, set up scoring, and build email templates for your marketing automation campaigns. I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Tweak the recipe.
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, JUNE 23, 2008
[Lead] Cognitive apprenticeship - Wikipedia, the free encyclopedia
Vygotsky (1978) referred to this as the Zone of Proximal Development and believed that fostering development within this zone leads to the most rapid development. Cognitive apprenticeship. From Wikipedia, the free encyclopedia. Constructivist approaches to human learning have led to the development of a theory of cognitive apprenticeship .
BIZNOLOGY | WEDNESDAY, OCTOBER 9, 2013
[Lead] Do best practices really exist in the realm of Social Business?
If you start digging down the results, you’ll find something even more interesting: advice apparently as conflicting as: “Focusing on adoption as a success metric will likely lead to failure because it engenders resistance” (Deloitte, “Social Software for Business Performance,” 2011).
ANNUITAS | MONDAY, APRIL 11, 2011
[Lead] The B2B Sales Role in the New Buying Process
Interestingly enough, Jill traditionally is at the top of the company leading the way in sales. I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did. The conference was full of great content and information on the state and the future of B2B Sales. To a large extent this is accurate.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 22, 2014
[Lead] 3 Tips to Support Relevance in Your Marketing Communications
“You can turn deliverability into competitive advantage,” says Daniel Deneweth, who leads a team of email deliverability strategic consultants at Oracle Marketing Cloud. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.
VOICE-BASED MARKETING | THURSDAY, SEPTEMBER 11, 2014
[Lead] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
Over the years, Ifbyphone’s unique innovations in call tracking and voice-based marketing automation – including recent additions of new geo-location and keyword spotting technologies – have distinguished us as the leading platform for enterprises and agencies wishing to optimize ROI and revenue from phone calls.
HUBSPOT | TUESDAY, MARCH 13, 2012
[Lead] What Marketers Should (And Shouldn't) Tweet [Research]
Such a long day at work; looking into marketing automation solution @HubSpot to make lead nurturing easier going forward. This is also how companies generate leads on Twitter -- by sending leads to a landing page on their own website to download content assets behind a form. The Tweets People Hate, and Why. Hi @PersonB! 9uInJ.
HUBSPOT | TUESDAY, SEPTEMBER 30, 2014
[Lead] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
This could be an explanation of how their performance helped hit hard metrics, or it could demonstrate a contribution toward more esoteric things, like leading their teammates or fostering new initiatives. '"Lisa has recommended you!". Awww, she has?! But for some reason, I always get writer''s block. Ambitious? Great for team morale?
HUBSPOT | THURSDAY, JULY 22, 2010
[Lead] 11 Mind-Blowing Mobile Marketing Infographics
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. The Size of the Mobile Market. Mobile Is Changing Social Media.
HUBSPOT | TUESDAY, MAY 15, 2012
[Lead] 10 Simply Awesome Examples of Email Marketing
If you're going to change the way you communicate with a lead or customer, give them clear, fair warning so, if they aren't on board, they can make the necessary adjustments to keep their inbox clean. That's what makes a lead take action, right? And that's the kind of email marketing we like to celebrate! Via Email. Why yes, she would.
JUNTA 42 | THURSDAY, JUNE 14, 2012
[Lead] 5 Reasons Why Content Marketing Is No Buzzword
In addition, leading content agencies such as McMurry (who produce publications for the Ritz-Carlton and Aon), as well as research firms such as Altimeter , have firmly adopted the term. It’s at least once a week when I catch someone talking about content marketing as just another buzzword. 1 – The Industry Is Over 100 Years Old.
TOMORROW PEOPLE | FRIDAY, OCTOBER 12, 2012
[Lead] 4 Ways for David Cameron to Succeed on Twitter
study earlier this year found that 80% of people thought executives who use social media are better equipped to lead their organisations. Then here’s a free eGuide for you: ‘How to generate leads on Social Media How can the British PM and other leaders use social media to their advantage? Perhaps. Substance over style. Ok, measurement.
TOMORROW PEOPLE | THURSDAY, OCTOBER 4, 2012
[Lead] The Death of Magazine Advertising [FLIPBOOK]
Inbound marketing costs 62% less per lead than the traditional "outbound" model, with an average ROI of 200%. Learn how you can cast off the old marketing nonsense and increase leads and boost sales – download our eGuide Pull Marketing Strategy There was a reason for this. An industry in the decline. Things have changed.
EMAGINE B2B BLOG | WEDNESDAY, JANUARY 28, 2015
[Lead] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
One of the toughest roles as a B2B marketer is properly tracking lead generation, assigning value, and calculating return on investment. 'If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s
WINDMILL NETWORKING | FRIDAY, DECEMBER 20, 2013
[Lead] Make Your Content Marketing POP with Powerful Images
by Judy Gombita (@jgombita) Related Stories Turning Your PR Team into Publishers with Social Media Simple Tweaks to Improve Social Media Lead Conversion Social Video in 2014. 'In my post You Should be in Pictures, I discussed the growing importance of visual imagery in content marketing.
GREAT B2B MARKETING | TUESDAY, AUGUST 21, 2012
[Lead] Little Things that Make a Big Difference in Sales and Marketing Success
Investing 30 minutes to create new headlines to conduct A/B tests against your existing online or pay per click ads – this can lead to big gains in response rates. Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto Note that all these items refer to actions, not thoughts.
SALES PROSPECTING PERSPECTIVES | MONDAY, JANUARY 16, 2012
[Lead] Out with the Old, In with the New - Tips For Insides Sales Lists
Getting your lists organized at the beginning of the year is going to help you focus on the contacts that are more likely to lead to an opportunity. Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Elizabeth Guerra. am a big fan of New Years Cleaning.
SAVVY B2B MARKETING | MONDAY, SEPTEMBER 27, 2010
[Lead] A New Season, a New Reason to Follow Savvy B2B Marketing
Which leads us to wonder - could the recession be over, or is it just trade show season?) After over 18 months and 403 blogs posts, the Savvy sisters are ready to switch things up a bit. So as the leaves change, so do we (and not just into boots and thick sweaters). Part of it has to do with the fact that we are all busier than usual.
SAVVY B2B MARKETING | FRIDAY, OCTOBER 16, 2009
[Lead] Savvy Week in Review - October 16
by @lauraramos Laura Ramos of Forrester explains how salespeople can use PeopleMaps, a tool from 7 Degrees, to prioritize which leads to pursue and mine relationships that can make warm introductions to prospective buyers. Looking for some good reads to close out your week? We've listed a few here that should get you going. Enjoy! Enjoy!
MEASURABLE MARKETING | THURSDAY, JANUARY 19, 2012
[Lead] SOPA: The Rise of a New Internet Era?
by Creative America , an organization representing leading entertainment unions and media companies in support of the bills. It's difficult to know what will happen leading up to the Senate vote on PIPA on January 24th. For journalists, bloggers and techies. alike, this week has passed in a. whirlwind of headlines covering. Protests.
MEASURABLE MARKETING | MONDAY, SEPTEMBER 20, 2010
[Lead] 9 B2B Social Media Errors to Understand Before Jumping in
They've heard that social media can have an enormous impact on their lead nurturing and relationship building and that it can help them with their targeted customer acquisition, and all of these things are true, but they're not, unfortunately, a given. Most businesses either already are, or are thinking about, taking part in social media.
CUSTOMER EXPERIENCE MATRIX | MONDAY, AUGUST 22, 2011
[Lead] Affiliate Summit East: How to Stand Out in a Crowded Market
This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well. I spent several hours this morning at the Affiliate Summit East in New York. They are the main audience for the show and, thus, of the speakers.
SYNECORE | SUNDAY, OCTOBER 12, 2014
[Lead] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
Companies – Segments the leads by company. The tool makes converting prospects down the funnel a breeze by simply dragging the opportunity to the next stage, making it quick and easy to update the lead record. Leave a note, email, call, log activity or create a task within the leads record. Assign yourself or a coworker a task.
SYNECORE | WEDNESDAY, APRIL 2, 2014
[Lead] You’re Blogging It Wrong: 5 Common Content Mistakes
That will enhance your leads, and thereby your sales. You can blog 100 times a month and get the leads you are hoping for (and no sleep), or you can blog about the topics that get results 10 times a month for same number of leads. And as a result, many bloggers are making easily avoided mistakes on a daily basis. You’re busy.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 11, 2014
[Lead] A guide to free and easy influencer research tools
sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. sponsoring company had a massive LED leaderboard showing the leading influencers tweeting about the conference. 'A few months ago I was at huge tech industry conference. That is so 2011. Fake Guru Sniffer.
HUBSPOT | WEDNESDAY, JANUARY 25, 2012
[Lead] The Ultimate Checklist for Integrated Marketing
That's because most lead generation efforts collect a very vital communication staple -- email addresses. Eliciting the power of multiple channels will equate to greater success (more downloads, and more leads!) Don't keep your marketing contained in individual silos -- integrate it! Email and Social Media. It's all about social media.
YOUR SALES MANAGEMENT GURU | TUESDAY, JUNE 19, 2012
[Lead] Sales Leadership: Closing Summer Business
Ken’s latest book is: “Leading High Performance Sales Teams”. Sales Leadership: Closing Summer Business. Summer can be a difficult time to lock down that extra business that ensues you exceed your monthly objectives; pipelines are thinner, vacations occur and even people are less focused. Learn to negotiate more effectively.
SALES PROSPECTING PERSPECTIVES | MONDAY, SEPTEMBER 29, 2014
[Lead] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
Lastly, take notes, as they will come in handy when documenting calls and generating lead write-ups. 'Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks. In B2B inside sales, you will often have to call lists, both warm and cold. Have a plan of action.
BUYEROLOGY | SATURDAY, FEBRUARY 27, 2010
[Lead] Buyer Persona Insights Joins B2B Marketing Zone
Buyer Persona Insights is now privileged to be part of a selected group of B2B marketing experts covering such B2B relevant topics as lead generation, sales, content marketing, and several more.
HUBSPOT | THURSDAY, MAY 13, 2010
[Lead] The Ultimate List: 300+ Social Media Statistics
Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! It's evident that the evolution of social media has a clear impact on marketing. Videos.
SOCIAL MEDIA B2B | TUESDAY, AUGUST 28, 2012
[Lead] 5 Ways to Use B2B Social Media to Improve Content Sharing
B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix. report of this type can be used for lead generation to get contact information for prospects. press release in not enough.
WRITTENT | WEDNESDAY, APRIL 10, 2013
[Lead] 17 Ways to Repurpose Content and Triple Its Lifespan
Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads. Nurture Leads. Providing your prospects with relevant content via email has been shown to lead to a 20% increase in sales opportunities. 'Can a company ever have too much branded content ? Promote eBooks on Your Blog. Dive Deeper.
HUBSPOT | WEDNESDAY, MARCH 23, 2011
[Lead] How to Turn One Piece of Content into Five
They contacted me about speaking about putting together a successful lead nurturing campaign, actually a topic near and dear to my heart. did that with the first section of my presentation: 9 Benefits of Lead Nurturing. It even linked to the previous two articles: 5 Steps to a Successful Email Lead Nurturing Campaign.
HINGE MARKETING | MONDAY, NOVEMBER 25, 2013
[Lead] How To Build a Better Marketing Budget
Help them define and understand their challenges in a way that leads to the solutions you provide. Spreading limited funds over multiple initiatives will inevitably lead to underfunded campaigns that are doomed to fail even before they start. And because you have no real offer strategy you get few leads. Start with strategy.
HINGE MARKETING | FRIDAY, AUGUST 2, 2013
[Lead] Hinge’s Fab Five: July 2013
You’ve generated leads – check. Your landing pages exist to make sure the right leads get to you. 'Top Professional Services Marketing Content from July 2013. Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!
DIGITAL VOICES | MONDAY, JANUARY 13, 2014
[Lead] 3 SMAC Stack Predictions for the New Year
In order to raise your brand’s awareness and generate leads organizations are going to have to run specialized, targeted and socially engaging campaigns. Recent statistics claim that Gamification can lead to a 100% to 150% pickup in engagement metrics. 'From a technology perspective, 2013 was an exciting year to be a marketer.