B2B MARKETING TRACTION | TUESDAY, NOVEMBER 2, 2010
[Lead] 7 Questions to Ask When You Hire a Marketing Consultant
Today consultants are often interim executives, directors or managers, leading departments (and sometimes companies) and providing a combination of advice, expertise, project management and implementation. sharp looking ad or website is a waste of money if it doesn’t generate leads that you can convert to sales and revenue!
EARNEST ABOUT B2B | MONDAY, JANUARY 5, 2015
[Lead] You have a new match! Online dating tips for the B2B inbound marketer
Companies that blog generate 67% more leads per month than those that don’t, and 82% of marketers who blog on a daily basis acquired a customer from it. Back on the market or going to market? Hot tips from Earnest! That’s a huge number of people using the Internet as means of looking for a partner (or a bit of ‘fun’). Playing the long game.
HUBSPOT | THURSDAY, FEBRUARY 12, 2015
[Lead] The Growth Show: Inside the Mind of a Successful Venture Capitalist
Through his experience as a founder and now an investor, Skok has become one of the leading thinkers on growth and building a business, specifically in the areas of sales and marketing. The number one mistake marketers make is assuming the customer is ready to buy the first time they come into contact with your business. David Skok.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 1, 2015
[Lead] New Oracle Marketing Cloud Release Aims to Balance the Marketer's Two Very Different Constituents
Empower Marketing to Lead the Customer Experience. Marketers will lead this charge, and we want to provide an open platform to help them do it. Editor's Note: Today's Modern Marketing Experience product keynote revealed some big news. It's the classic Wall Street versus Main Street dilemma. It's a nice idea.
B2BBLOGGERS | WEDNESDAY, OCTOBER 19, 2011
[Lead] A Focus On Revenue Is Not New Marketing Thinking
Maybe the reason for the recent surge is that so many marketers have focused on generating awareness and leads without real clarity around how investments in these efforts drive revenue. Peter Drucker is attributed with saying that ?Business Business has only two basic functions – marketing and innovation. Why is marketing so important?
CONFLUENT FORMS | FRIDAY, OCTOBER 16, 2009
[Lead] Developing your Go/No-Go decision tree
Companies should always be taking a hard look and evaluating their leads as a way of increasing their win percentage and return on investment (proposal writing), but this is especially important in today's tough economic environment. And don't limit these questions to the positive; which projects and project leads turn out to be losers.
ANNUITAS | THURSDAY, APRIL 10, 2014
[Lead] 5 Mistakes Companies Make When Automating Their Marketing
Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc. Carlos Hidalgo is CEO of ANNUITAS and has been named to the Top 50 Most Influential in sales lead management. billion.
CMO ESSENTIALS | THURSDAY, MAY 28, 2015
[Lead] Clarity on Customer Analytics for Marketing: A Q&A with Lynn Tsoflias
This information supports best practices for all users, which leads to more satisfied customers. As modern marketers, we’ve all heard the promises of analytics technologies – goodbye guesswork, hello data-driven decision making – but how do we actually get there? Are they active users? It’s maddening, right? Customer Experience Trending
BLOG MY CALLS | WEDNESDAY, MAY 21, 2014
[Lead] [Infographic] Agents Are 36% More Polite on Converted Calls
You''re sending your client leads and if their employees are not being polite, they are not turning callers into customers. They are dropping the ball on your leads. Think being polite doesn''t matter? It does. That''s a big deal and is certainly statistically significant. What is a Conversion? Takeaways From This Data.
GREAT B2B MARKETING | FRIDAY, JULY 25, 2014
[Lead] Do Multiple Authors Create Better Marketing Content?
More often than not, they will feel more responsible for the results and you will be rewarded with more leads and revenue. I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” written by noted copywriter Bob Bly. Even minor edits can have an impact on response rates.
MODERN B2B MARKETING | MONDAY, MARCH 23, 2015
[Lead] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
According to the survey, social marketing is in the lead (45%), followed closely by mobile (31%), the standby of email marketing (25%), and then creative and design (22%). 5) The Internet of Things and Beacons Will Be Game Changers for Consumer Marketers. The next 3-5 years, however, will be the time of real change.
TOMORROW PEOPLE | FRIDAY, OCTOBER 5, 2012
[Lead] Ruling Online: Henry VIII Maximises His Inbound Marketing Potential
Endorsed by none other than His Royal Highness, it is packed with great advice about how to reach the best leads and how to engage with prospects through creating amazing content. Henry VIII understands the importance of good marketing. Yes, that’s right. No more relying on official scribes. Don’t wait for news from the town herald.
SAVVY B2B MARKETING | FRIDAY, APRIL 29, 2011
[Lead] Savvy Week in Review: April 29th
The Job of a Lead Nurturing Email by @ardath421. Hold up, people. Is it seriously the end of April already?!? What the heck happened? Did you have spring? I'm pretty sure it came and went in one day here in the marvelous northeast. Typical. Crazy. At least - no matter the weather - we have all kinds of great blog reading to keep us going.
MI6 MARKETING AGENCY | FRIDAY, JULY 9, 2010
[Lead] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
Some want to lead, some want to help, some want to share and some want to watch. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile.
WRITTENT | FRIDAY, NOVEMBER 22, 2013
[Lead] 5 Ways to Win the Hearts of Your Customers With Blogging
While there’s an intense focus among marketers to leverage blogging for lead generation and new customer acquisition, content marketing can also be critical to delighting your current clients. You should never sacrifice content that’s tailored to your customers’ unique needs in order to boost your lead generation. Smart Web Content.
B2B LEAD BLOG | MONDAY, JUNE 21, 2010
[Lead] Learn the New Rules for Selling to Crazy-Busy Prospects
Share and Enjoy: Cold Calling Human Touch Lead Generation Webcasts/WebinarsTweet. For those of us in marketing and sales, our jobs are even tougher thanks to the busy lives of the decision makers we’re trying to reach. The four new SNAP Rules for selling as applied to your prospect’s First Decision.
WRITTENT | MONDAY, JANUARY 13, 2014
[Lead] 10 Bizarre Inbound Marketing Strategies that Actually Work
By introducing elements of competition, mystery, or interactivity on your website and social media, you can ingnite your lost leads and indifferent prospects into hardcore brand promoters. 4. To many of us, the marketing idea of outsourcing is associated with lower quality and lead generation. Image credit: FreeDigitalPhotos. Be Wacky.
MARKETING ACTION | WEDNESDAY, SEPTEMBER 25, 2013
[Lead] Nudge, Nudge Marketing
Consider the use of a default, where the default option will lead to a more socially desirable outcome, as an example of structuring choices. Understanding a little bit about human default behavior and how to structure choices can lead to useful insight for digital marketers. Why the difference? Employ social proof. Play the Name Game.
MODERN B2B MARKETING | MONDAY, JUNE 13, 2011
[Lead] ExactTarget, Marketo Announce Strategic Partnership to Integrate Marketing Technologies
Marketo and ExactTarget represent market-leading marketing automation companies – with great brands, innovative products, and a reputation for delighting customers. by Phil Fernandez As I think about what it takes to build a great company, several priorities come to mind. To learn more about this partnership, please click here.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 2, 2011
[Lead] 5 Ways Commenting on Blogs Boosts Your Marketing Efforts
Here are five ways blog commenting can boost your marketing efforts: Increases Readership : Find leads who are looking for you, but just haven’t found you yet. Leads are doing research on the internet for your product, so be where they’re at, which won’t always be on your website. They will appreciate it, and you will benefit.
HUBSPOT | TUESDAY, JULY 21, 2015
[Lead] Growing Your Publication's Email List (The Right Way)
Not only are organic subscribers free of charge, but they also tend to be a better fit for your content — thus converting more readily on future lead generation and sales efforts. 2014 study found that, 31.2% of overall traffic to website was driven by the top eight social media networks , with Facebook and Pinterest leading this drive.
B2B MARKETING INSIDER | TUESDAY, MARCH 5, 2013
[Lead] The Future of Marketing – Adapt And Be Creative!
Marketers must lead the way by staying current with trends and anticipating how these trends can be translated into value for our customers and ourselves. In our last Future of Marketing interview, Scott Brinker riffed off the Marketing and Big Data idea by asking if the future of marketing was all about “ Big Testing?
SALES CHALLENGER | TUESDAY, AUGUST 27, 2013
[Lead] FLIP Your Management Style
The benefits of establishing this type of climate are significant, as our research finds that a judgment-oriented climate leads to a 23% increase in rep adoption of Insight Selling behaviors. However, this shift cannot be limited to the senior leadership, its effects must marble throughout the organization.
YOUR SALES MANAGEMENT GURU | MONDAY, APRIL 8, 2013
[Lead] Sales Leadership: Learning by Observing
His latest book is titled: “ Leading High Performance Sales Teams”. Learning by Observing. The real opportunity for me was to sit back and observe other individuals not only to hear their message, but more importantly see how they: opened their presentation, energy levels, body language, vocal tones. How they closed. . Have an Awesome April!
SALES CHALLENGER | WEDNESDAY, MARCH 28, 2012
[Lead] 4 Ways to Make or Break Rep Credibility
Can I trust someone like that to lead me down the right path in the future?” Credibility is a need to have for sales reps – but it’s just one of many factors critical to winning a deal. It alone doesn’t guarantee success, but without it your chances of winning that account are next to nil. one buyer asked. the buyer asked.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 7, 2014
[Lead] The seven traits of an effective digital enterprise
Leading companies frequently look to other industries to attract digital talent, because they understand that emphasizing skills over experience when hiring new talent is vital to success, at least in the early stages of transformation. I really enjoy the free content provided by McKinsey & Company’s Insights. Hire them anyway.
MARKETING ACTION | MONDAY, MARCH 9, 2015
[Lead] The Future of CRM is Customer Engagement
One, we’re self-interested; we each have an individual life we want to lead. CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. Paul Greenberg. Paige Musto. This discussion has been edited for brevity. It’s a good term.
BLOG MY CALLS | WEDNESDAY, JUNE 12, 2013
[Lead] What is Call Tracking?
Research indicates that phone calls are more valuable than any other lead source. They are priceless leads. Sometimes we write so much about very technical marketing information that we forget to write about basic stuff. The pupose of this blog is to have a basic call tracking discussion. What is Call Tracking? They know site traffic.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 23, 2011
[Lead] Infusionsoft Helps Clients Map Their Marketing Strategy
This line of thought (plus lack of sleep and coffee – most of this was written on a late night plane ride) leads a final question. Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Both are needed for marketing automation to reach to a wider audience.
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 27, 2013
[Lead] Tracking Cross-Device and Estimated Total Conversions in Google (Part 1)
In the multi-device world we now live in, marketers need to focus more energy on measuring and optimizing the full path to conversion for leads and customers. To learn more about tracking phone calls as conversions, download our free guide: Tracking Phone Leads: The Missing Piece of Marketing Automation. Cross-Device Conversions.
HUBSPOT | MONDAY, MARCH 12, 2012
[Lead] 9 Excellent Examples of Brands Using Facebook's New Page Design
You can apply this concept to all of your content offers -- slide decks, ebooks, webinars, ebooks -- just be sure to include a call-to-action at the end of each piece of content so that when your fans are done consuming the content, you can convert a new lead or reconvert an existing one. Best Use of Stars and Pins. Software company Jive!
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Lead] How We Buy vs. How We Date: They're More Similar Than You Think
Convert: Once you have visitors coming to your site, convert them into leads by exchanging something of value (i.e. Close: Once you’ve attracted the right visitors and converted the right leads, you need to nurture those leads to turn them into customers. They say there’s such a thing as love at first sight. Awesome.
HUBSPOT | MONDAY, MARCH 10, 2014
[Lead] I Ditched Marketing and Hit the Sales Floor for an Hour. Here's What Happened.
During the roleplay, he said this: "Our website is primarily there to help generate leads, but we have no real way of measuring its success." I responded, "Oh really, what kind of analytics software are you using?". hadn''t even talked to him about their digital lead generation activities. As I type this, my brain is in overdrive.
HUBSPOT | TUESDAY, JANUARY 10, 2012
[Lead] 10 Habits of Top-Notch Content Creators
These goals should relate to your results-driven goals, such as how much traffic and leads you want to generate from your content creation efforts. Likely, lead generation makes up a big chunk of your content creation goals. Do you have it? Have no fear! Let's discuss what those qualities are and how you can hone them. Goal-Oriented.
3D2B | THURSDAY, JANUARY 23, 2014
[Lead] Why Aging Data Corrodes Your Sales Pipeline
The challenge of business-to-business lead generation and nurturing is often made worse by self-inflicted handicaps. That’s because there’s an opportunity cost when your team wastes time following up on incorrect names, wrong telephone numbers, duplicate leads, and incomplete data. The Aging Data Challenge. Mergers and acquisitions.
SALES INTELLIGENCE VIEW | TUESDAY, DECEMBER 4, 2012
[Lead] 3 Questions to Ask Every Sales Prospect
Today, thanks to the abundance of resources online, finding leads is easier than it’s ever been. But finding the right leads is more challenging than ever. Social media and marketing automation make it a lot easier to find a high volume of leads, but that leaves a lot of qualification work to the sales team.
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 28, 2011
[Lead] Top 12 Ways Sales Leverages the Internet
On average sales reps will spend 24.1% of their time each week on research and lead generation activities. It’s near impossible to be effective in sales without the use of the internet these days. In the 2011 Sales Performance Study by CSO Insights, they researched how sales people were leveraging the internet to get their jobs done.
B2B LEAD GENERATION BLOG | WEDNESDAY, NOVEMBER 9, 2011
[Lead] Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works
As a research manager for MECLABS Conversion Group, Zuzia spent two full days at MarketingSherpa’s B2B Summit in San Francisco providing one-on-one coaching to some of the nation’s leading B2B marketers. Why is she so certain? Read more about who attended here.) . Here’s what she has to say about her experience. Know your audience.
AVITAGE | WEDNESDAY, OCTOBER 17, 2012
[Lead] Who’s going to stock the pond?
Consider webinars, enthusiastically rated high by marketers as content and lead generation tools. I love to look for paradox in life. Take content, for example. And yet, we wonder why this content “sucks.” But video content is becoming part of this shift. believe webinars are the first foray of business people into business video.
SAZBEAN | WEDNESDAY, NOVEMBER 30, 2011
[Lead] What We Really Know About Consumer Behavior
As for newer, digital-age assumptions like the expectation that easy search would lead to high market efficiency (which is to say, cutthroat price competition), in that case the answer is no. Levitt, who had a marvelous talent for speaking in epigrams, responded, “The future of marketing will be more like its past than anyone imagines.”
SAZBEAN | TUESDAY, NOVEMBER 22, 2011
[Lead] 8 Steps to Hosting a Successful Twitter Chat
For B2B companies, hosting TweetChats are an amazing way to get a better understanding of your fans, customers, and leads while also allowing you to grow your Twitter reach. A TweetChat is a virtual meeting or gathering of people on Twitter to discuss a common topic. Steps to Hosting a Successful TweetChat. News & Notes
SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 1, 2010
[Lead] Event Marketing Works, but ONLY if Vendors Add Value
he uses Green Leads, I might check them out I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Simple, right? Let's face it. That said, we want to hear value. And hmmm.
WRITING ON THE WEB | WEDNESDAY, MARCH 5, 2014
[Lead] Content Marketing Adventures in Mexico: Stuck on My Own Roof
Otherwise, you’ve just lead them on a walk-around, or like me, got them onto a roof with no way of getting down. I’ve got a Mardi Gras parade dancing down my street right now, in my sleepy little village of Ajijic , near Guadalajara in Mexico. It’s so loud it’s hard to think. It seemed like a great idea at the time.
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 15, 2013
[Lead] What to Do if the Competition Stalks Your Customers Online
It’s sad for someone who has to follow and not lead. It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. Despite all the sadness around these types of lowly copycats, it does happen and there are things you can do about it. Don’t be a follower.
AD YOUR COMMENT HERE | MONDAY, JANUARY 16, 2012
[Lead] 1 in every 5 minutes online is being spent on social networks (and more data from ComScore’s 2011 Social Report)
Women continue to lead men in engagement across the world — by 2 hours or 30% per month in North America and Europe. I’ve finally gotten around to reading ComScore’s 2011 Social Report that came out in late December. There are some great, granular pieces of data taken from March 2007-October 2011. billion people total.
WINDMILL NETWORKING | TUESDAY, JANUARY 31, 2012
[Lead] The Top 20 Twitter Clients being Used in 2012
The leading client in the poll as I write this blog? Cibo , a digital agency based in San Francisco, saw my tweet and responded as follows: @ NealSchaffer Interesting poll, a quick query of 5,000+ agency accounts and 1.5M+ tweets shows that HootSuite leads. asked my 2,500 group members: What Twitter client do you use for business ?
HUBSPOT | WEDNESDAY, MAY 1, 2013
[Lead] How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
This gets our foot in the door, enabling us to begin the process of educating email recipients, nurturing them into qualified leads , and passing them off to our sales teams to close as customers. As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates. So how can we improve these numbers?
CONVERSIONATION | SUNDAY, JULY 29, 2012
[Lead] How to Earn Trust When Distrust Rules
Someone in your marketing team can make an error, leading to a situation in which the expectations are not met and promises are broken. Obviously, developing a relationship in marketing is also about lead nurturing, which is about content, offers, scenarios etc. Relationships are based upon trust. It is related to honesty and fairness.
GREAT B2B MARKETING | THURSDAY, MAY 16, 2013
[Lead] In the B2B World, Market Awareness Trumps Sales Skills
Remember that not all sales result from a paid sales lead. Yes, sales skills are important, as is lead generation, and many other attributes of a finely-tuned marketing and sales operation. Earlier in my career, I was VP of marketing for a mid-size software company in the content management space. Press releases. Articles.
GREAT B2B MARKETING | TUESDAY, APRIL 9, 2013
[Lead] 10 Questions to Evaluate Your Marketing Effectiveness
Is your lead handoff process well-documented? Is the lead flow: strong, good, weak or non-existent? Your Two Minute B2B Marketing Assessment. All of you hard-driven and numbers-focused marketers understand the importance of the quantitative side of B2B marketing. But they never tell the whole story. Carpe Occasio.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 8, 2014
[Lead] New Frontiers in Data Driven Marketing
Most marketers are now familiar with basic predictive modeling applications like lead scoring and content recommendations. I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. Let’s just say you had to be there.
B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 16, 2014
[Lead] The Very Simple System For Picking Your Trade Shows
Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s remember that trade shows exist for one reason: to make money for someone who isn’t you. Why do we bother? Brand is why we bother.
HUBSPOT | MONDAY, OCTOBER 15, 2012
[Lead] Why Every Nonprofit Should Adopt a Social Networking Mindset
And it all starts with leaders leading with a network mindset. Do you lead your nonprofit with a network mindset? Recently, I tweeted that one tweet from a nonprofit's CEO was worth more than many tweets by its staff, borrowing a line from trite saying, “A picture is worth 1,000 words.” Understanding the Network Mindset. The Run Stage.
SYNECORE | TUESDAY, JULY 23, 2013
[Lead] How to Run Your Social Media Marketing Like a Newsroom
SyneCore has a rather modest following on Instagram, but our use of the prolific, in my humble opinion, hashtag, #RoyalBaby, lead a NYT reporter to snatch it up for a story. Some may call it silly. Some may call it a waste of time. But, you just can’t argue with the power of social media. Prepare the royal bottle service! Let’s do it.
SYNECORE | THURSDAY, MAY 1, 2014
[Lead] Small Businesses: Is Your Website a Novelty or a Utility?
According to the research of E-Marketer et al., of those small businesses that do have a website, many suffer from limited functionality: 80% offer general information, 45% provide customer service, 30% have lead capture capabilities, while only 13% post a blog. Many Consumers Prefer Small Businesses. This is not surprising to me. Do you?
YOUR SALES MANAGEMENT GURU | TUESDAY, OCTOBER 6, 2015
[Lead] 11 Actions Sales Management Must Take Now!
This on-going action can lead to the equivalent of a normal salesperson’s quota value of sales! . Create new sales leads with an active target-marketing campaign. 11 Actions Sales Management Must Take Now! However, there’s one big difference. Therefore, their perspective must be short-term revenue generation. Take Action.
HUBSPOT | WEDNESDAY, MARCH 19, 2014
[Lead] How to Display Site Content Only Your Mobile Viewers Can See
For instance, changing the content that these viewers see when visiting landing pages from a mobile device may, in fact, increase your lead gen. This can also apply to thank-you pages to reduce frustration amongst leads who cannot download your content on their mobile devices (even after they have already filled out your form).
PUZZLE MARKETER | THURSDAY, JUNE 28, 2012
[Lead] 15 Tips to Become Better in Your Career
By understanding it at ground-level, you’ll be able to lead them to where you want them to go. Lead by asking questions. Originally posted on EvanCarmichael.com All marketers, or entrepreneurs for that matter, obtain unique experiences and perspectives that drive them forward in their careers. Embrace life-long learning.
HUBSPOT | TUESDAY, APRIL 29, 2014
[Lead] Pinterest Guided Search Changes How We Discover Content, and It's Awesome
It will need to solve a need -- not gaming the system to get pageviews, leads, and customers. For the longest time, whenever you needed to search for something on the internet, you typed a few keywords into a search box, hit enter, and hoped for the best. When you knew exactly what you were searching for, this worked best. No thank you.
WRITTENT | MONDAY, APRIL 1, 2013
[Lead] A 15-Step Guide to Creating Viral-Ready Branded Content
As organizations worldwide discover the efficacy of custom content creation for generating leads and converting customers, it’s essential to develop an innovative strategy that will stand out in an era of content abundance. 61% of marketers are currently using eBooks, whitepapers and webinars to attract and convert leads.
VIEWPOINT | THURSDAY, MARCH 19, 2015
[Lead] Where is Marketing Going. and Growing. in 2015? [PowerViews LIVE Highlights]
It changes based on the individual, so the old model of throwing leads over the fence to sales simply doesn’t work anymore. Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015. For example, consider how mobile has opened the way for marketers to capitalize on context.
VIEWPOINT | THURSDAY, OCTOBER 11, 2012
[Lead] PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
Carlos is a recognized thought leader in B2B marketing and known for his keen insights on the development and implementation of lead management processes, as well as marketing automation. Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management.
HUBSPOT | SATURDAY, NOVEMBER 29, 2014
[Lead] How to Objectively Evaluate Your Next Job Candidate
This sort of interview process propagates subjective decision-making and leads to costly mistakes in hiring. As the lead point person for multiple clients, an account manager must have an exuberance for tackling the highest priorities without direction or approval from her supervisors. 2) Marketing Aptitude. Create a Scorecard.
MARKETING ACTION | TUESDAY, APRIL 30, 2013
[Lead] Adopting Marketing Automation Step by Step
Getting better at basics like email segmentation is good, but the full value from marketing automation requires deeper changes: lifecycle mapping, lead scoring, process improvements, behavior-driven nurture programs, revenue analysis, and tighter integration between marketing and sales. Imagine a wall. This is a mistake. Measure results.
MODERN B2B MARKETING | MONDAY, JANUARY 14, 2013
[Lead] The Cost of Delaying Marketing Automation
You need to be prepared to effectively nurture all the new names and leads about to enter your system. by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. But don’t let the delay go on too long. Objection. Response. “We have too many important campaigns and events coming up.”. Re-use old blog posts.
HUBSPOT | THURSDAY, SEPTEMBER 25, 2014
[Lead] Why We Shouldn't Stop Innovating on Email
Integrating your marketing channels with a single contact database can help you get that 360-degree-view of a prospect, lead, or customer. In fact, in our hot-off-the-press 2014 State of Inbound Marketing report , 80% of marketers report that email has become a more important lead source over the last six months. Crowded Inboxes.
HUBSPOT | WEDNESDAY, DECEMBER 31, 2014
[Lead] 9 Professional New Year's Resolutions You Should Actually Keep
You can''t just publish once every few months and expect to rack up the views, lead, and customers. How to Calculate Your Leads Goal for Sales & Marketing Alignment. 9) Move to the next level of your career. I never used to make New Year''s resolutions. They seemed like a forced, trite way to make a change in my life. Seriously.).
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Lead] Change or Die | Fast Company
Get more leads Pay-per-click puts your business at the top of search page results. ); document.write( ); Fast Talk ? ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership.
BLOG MY CALLS | WEDNESDAY, MAY 15, 2013
[Lead] Ironman Exclusive: Did Tony Stark Create Advanced Call Tracking?
Following are 5 evidences that lead us to believe Tony Stark invented conversation analytics and that LogMyCalls and Bernard Beaver are merely benefitting from Tony and his hard work. 1) Ironman uses speech analytics a lot. Ironman 3 has made $994 million dollars. It is expected to eventually earn nearly $2 billion dollars in theaters alone.
VOICE-BASED MARKETING | WEDNESDAY, AUGUST 21, 2013
[Lead] Working from Home: Unchaining Employees from the Desk While Increasing Productivity
According to a recent study by Stanford , about 10% of US employees now regularly work from home (WFH), meaning that employers are slowly letting go of the long-held belief that real work is done at the office and that working from home leads to “shirking from home.” Things are changing. Taking Calls. Being Part of the Team. Easily.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 26, 2015
[Lead] 5 Ways to Differentiate Your Marketing Content
Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands. It will lead to a very different year.
BLUE FOCUS MARKETING | MONDAY, AUGUST 26, 2013
[Lead] Announcing the Blue Focus Marketing Social Employee Workshop @SocialEmployee
In the book, we examine the ways in which leading brands such as IBM, AT&T, Dell, Cisco, Adobe, Southwest, Acxiom, and Domo have responded to their social business mandates by investing in internal culture and tech-driven social sharing initiatives. Success Stories of Eight Leading Brands. Program Offerings.
THE ROI GUY | WEDNESDAY, JANUARY 7, 2015
[Lead] Top 5 Content Marketing Trends You Need to Know for 2015
The research is in and it shows some significant changes are in store for Marketing in 2015 – trends you need to be aware of to succeed: Trend 1: More Leads = Same Revenue? IDC reports that it now takes 50% more leads to generate the same amount of revenue as just two years ago. Studies indicate even 5 pages might be too long today.
MODERN B2B MARKETING | FRIDAY, NOVEMBER 2, 2012
[Lead] Marketing Best Practices for the Practitioner: 4 Reasons to Invest in Online Advertising
marketing managers, sales managers, etc.) so you get more relevant leads. by Ravali Ravulapati The internet is used for every aspect of life – not only for communication, entertainment and education, but for creating opportunities, brand visibility, and providing targeted messages to prospects. Reasons To Invest in Online Advertising.
MODERN B2B MARKETING | TUESDAY, DECEMBER 16, 2014
[Lead] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
Aditya leads the marketing excellence practice at Bain, and works with some of the world’s leading brands and marketers. Aditya Joshi : I’m part of the customer, strategy and marketing practice and lead the marketing excellence area. Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am?
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 17, 2012
[Lead] Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO]
by Phil Fernandez Well, it’s been a busy couple of weeks for us here at Marketo! I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. Check it out.
HUBSPOT | TUESDAY, NOVEMBER 8, 2011
[Lead] How to Create a Google+ Business Page in 5 Simple Steps
Intelligent marketers understand the importance of optimizing their page to make it not only more engaging, but also more valuable and effective for lead generation. Regularly share fresh content, react and respond to your fans, be engaging, and optimize for lead generation. But don't worry -- it's simple! Product or Brand. Other.
MODERN B2B MARKETING | MONDAY, AUGUST 15, 2011
[Lead] The Top 7 Things to Avoid at a Trade Show
But before you print out your conference badge and grab your lead scanner, make sure you’re ready. One of the most critical factors in turning your trade show participation into revenue is your lead management process. The longer a lead sits untouched, the colder and less interested they will become. Going in blind.
HUBSPOT | TUESDAY, AUGUST 14, 2012
[Lead] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
When combined, the result is a powerful machine that thrives by getting to know your best leads and customers inside and out, and marketing and selling to them on their terms. How powerful is your sales and marketing machine? If you're like most businesses, chances are, that machine could be a bit stronger.
JUNTA 42 | SATURDAY, JANUARY 17, 2015
[Lead] This Week in Content Marketing: The YouTube Killer Is Not Facebook, It’s Twitter
Is B2B Content Marketing a Failure? (5:34): Michael Idinopulos, writing in the PeopleLinx blog , makes a compelling case for the idea that content as a lead generation tool is highly overrated. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. The lesson for marketers?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 18, 2011
[Lead] Happiness, joy and big fat Klout scores
Living in a joyful way is a challenge but one key idea is staying focused on the reason for your journey. If you KNOW why you are on your path, then you also have internal guideposts to lead the way. Back in my 20s I was full of energy and ambition. “It doesn’t have to be that way you know, my teacher said. Joy is peace.
HINGE MARKETING | FRIDAY, MARCH 28, 2014
[Lead] Webinar Recap: How to Develop a Successful Content Marketing Program
helpful hint: we found in our research that firms that generate at least 40% of their leads online through a content marketing strategy grow 4 times faster than firms who don’t. Fast forward to today, and it IS the marketing approach of choice. As with many things in life, figuring out the “how” is always challenging.
BLUE FOCUS MARKETING | FRIDAY, NOVEMBER 22, 2013
[Lead] Why @Jill_Rowley is Changing the Culture of #Oracle to Become an Enabled Social Business #df13 #SocialSelling #socbiz
In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Social selling isn’t selling at all – It’s helping.
BLUE FOCUS MARKETING | MONDAY, NOVEMBER 21, 2011
[Lead] Facebook Breaks the Marketing Sound Barrier for Small Business
So when it comes to your small business, ask yourself: Do you want more leads? According to Hub Spot , a leading Internet marketing company, among SMBs who actively use social media marketing to promote their business, 70% rank Facebook No. 1. What are your goals, e.g., engagement, leads, drive sales, brand awareness?
SAVVY B2B MARKETING | THURSDAY, FEBRUARY 24, 2011
[Lead] Why Design Matters in Content Marketing
arefully considered typography establishes different reading levels, leading to increased understanding of the information. About the Author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Margery created a fantastic design for the eBook.
B2BBLOGGERS | MONDAY, SEPTEMBER 24, 2012
[Lead] Five Tactics To Create A Winning B2B Facebook Contest
Facebook contests are a great way for a B2B company to boost fan engagement, get new leads, and gather market feedback. Capture and nurture your leads. If done well, contests on Facebook can also be a lot of fun for your entrants. Make the contest easy to enter. Most contest apps will require entrants to enter an email address.
SALESFUSION | MONDAY, MARCH 17, 2014
[Lead] Facebook Me
The post Facebook Me appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.
WRITTENT | FRIDAY, MAY 24, 2013
[Lead] 20 New Ways to Use Content Marketing That You Haven’t Tried Yet
Your content marketing efforts have to lead to success, and you might need several tools to measure and track the effect you have in search engines. Turn Prospects Into Leads with Killer Social Content. Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention. And that’s not it.
VIEWPOINT | TUESDAY, FEBRUARY 18, 2014
[Lead] True Story: Without a marketing plan, he planned to fail!
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” This is what happened. You carry it with you, don’t you?”. Try pay-for-click.
FATHOM | TUESDAY, OCTOBER 14, 2014
[Lead] Marketing Automation Tips for Manufacturers
However, many manufacturers have built their empires using more labor intensive marketing methods such as tradeshows, direct mail and printed catalogs combined with a manual lead management process managed by the sales team. Determine how will you engage with these leads and nurture them through the sales cycle. link]. Make a list.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 7, 2015
[Lead] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
Are these “judgements” significantly more advanced than the “judgements” that go into a lead scoring predictive model or personalized content recommendation? I’m not really sure. Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans by intelligent machines to my usual list of obsessions.
BLOG MY CALLS | TUESDAY, JULY 23, 2013
[Lead] ''But My Clients Just Don't Care About Call Tracking," says Shortsighted Agency
BIA/Kelsey says that local businesses value calls higher than any other lead source. Recently I was on a call with the CEO of an agency. This agency is fairly large and caters to large number of SMBs in the Northwest. The agency started promoting LogMyCalls to its client-base a few months ago. But it has never really taken off.
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 7, 2011
[Lead] The death of the salesperson
Where organizations are lead by an analytical they look at sales as Cost Centers, not Profit Centers. In fact recently in my blog I wrote that sales and sales management are the Critical Success Factors to lead us out of the negative economic conditions that exist today. The death of the salesperson has been greatly exaggerated.
MARKETING LEADERSHIP COUNCIL | TUESDAY, NOVEMBER 15, 2011
[Lead] 5 B2B Marketing Trends for 2012
Each year, MLC surveys our members about their top challenges looking ahead. As we read the tea leaves in the survey results, here are our thoughts on what’s creeping into (or storming) the B2B marketing consciousness for 2012. Voice-of-Customer 2.0. Skillset Reset. Disruption. Going Global. Content Marketing Hits the Breaking Point. Mobile!
CUSTOMER EXPERIENCE MATRIX | MONDAY, NOVEMBER 7, 2011
[Lead] The Seven Sins of Marketeing Automation System Selection
Ideally you’ll have specific, quantifiable goals in terms of numbers of qualified leads, costs, and revenue created. I’ll be giving a Webinar this Thursday on evaluating marketing automation software, sponsored by Neolane. Part of the content will be a list of Seven Deadly Sins of Marketing System Selection. So here goes. 1. Ignoring Users.
SAVVY B2B MARKETING | THURSDAY, JANUARY 13, 2011
[Lead] B2B Marketers: Have You Localized Your Content Plan?
About the Author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions.
JUNTA 42 | SATURDAY, JANUARY 10, 2015
[Lead] This Week in Content Marketing: Is the Social Media Phase Over?
Fred Wilson says the Social Media Phase of the Internet is Over (20:45): Fred Wilson, the world’s leading venture capitalist focused on social media, says it’s now a mature product category where very little innovation is taking place. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
HUBSPOT | MONDAY, JUNE 23, 2014
[Lead] Why Aren't My Facebook Fans Seeing My Posts Anymore?
And fewer of those interactions mean fewer conversions, leads, and customers. Spend the vast majority of your effort creating content (blog posts and long-form content such as ebooks, case studies, or videos) that will continue to garner inbound traffic, leads, and customers long after they’re first created. Your turn!
HUBSPOT | THURSDAY, NOVEMBER 6, 2014
[Lead] Social Psychology for Marketers: 8 Lessons in Buyer Behavior
Before asking something of your prospects, leads, or customers, provide them with a "gift" first -- as in, something for free. This influence can lead someone to believe that they should be doing that same action. A big part of every marketer''s job is understanding how and why our prospects behave the way they do. Business
FATHOM | THURSDAY, AUGUST 22, 2013
[Lead] Simple Forms Result in Big Conversions
With just one form field change, Fathom’s talented conversion rate optimization (CRO) team was able to increase leads 70% for one of our clients. This simple A/B test case study was selected as a great example of conversion optimization by Which Test Won and featured on their homepage this week. Conversion Optimization which test won