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  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Lead] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. By following the five suggestions outlined below, you can easily take advantage of the yelpification revolution and point potential leads towards your company. 1.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Lead] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. You can’t ignore any form of technology if it may lead to new leads and new sales. Take time to plan ahead on this point.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 20, 2013
    [Lead] Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition
    by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Are you committed to delivering on the promises of customer obsession?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 5, 2014
    [Lead] 5 Tips For Supercharging Your Marketo Campaigns
    Lead management isn’t for the faint of heart, but with these five pieces of advice, you’ll be well on your way to running successful marketing programs with Marketo. Marketing Marketing Intelligence Tips and Tricks Webinars Marketing Data Marketing Databases marketo
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Lead] Ultimate List of 22 Account-Based Marketing Tactics
    So make them personal to your prospects, leads, or opportunities. Get a local, thought-leading speaker and invite current customers in the area. How do you do account-based marketing? If you’ve been looking for a long list of ABM strategies, you’ve found it. CONTENT -- Account-Based Marketing Tactics. 1. Facebook custom audiences.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Lead] How to Get Marketing Results from LinkedIn Group Discussions
    ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. The social media platform in question is LinkedIn. Thanks.”
  • MARKETING ACTION  |  FRIDAY, JULY 5, 2013
    [Lead] Is Marketing the New Sales? Webinar Tuesday July 9
    Inbound leads were mostly tossed over the wall to sales, who mostly ignored them because they didn’t know where the lead came from or how “hot” that lead was to buy. Industry expert and Director of Demand Gen at Act-On Software, Janelle Johnson, will lead this timely discussion on Tuesday, July 9.  That was then.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Lead] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Over half of marketers use measures of operational efficiency such as on-time delivery, budget, productivity, campaign performance and lead data. They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Lead] How to Create an Optimal Linkedin Profile
    Why is it that independent experts (like Jeff Ogden of the sales lead generation company Find New Customers ) have the best profiles? I’m amazed at the number of poor Linkedin profiles out there. That includes very senior executives. Take for instance, the CEO of Medtronic. Tips for Optimizing. Add them all if you can.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 1, 2012
    [Lead] How To Convince Your Boss to Buy Marketing Automation
    But one caveat – marketing automation software alone does not address the sales lead problems your salespeople are having. They need fewer, better qualified leads. Perhaps there are new goals or KPIs you will be able to start tracking once marketing automation is enabled, such as website behavior or re-engaged leads.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Lead] Website Evaluation Comes Before Site Redesign
    The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). website audit is a wise investment if you want a site redesign that will feed your sales funnel with more high quality sales leads.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Lead] Why I Bet My Career On Content Marketing
    But Red Bull is one company leading the way. Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. And explain a little more about why I bet my career on content marketing. We opt-in to the content we want to watch, read, share and binge on.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Why Is No One Paying Attention to My Content on Social Media?
    This can drive more shares and traffic, ultimately leading to more opportunities for conversion and engagement. Is it links, sales, brand awareness, leads or engagement? Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. What is social amplification? Amplification strategy.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead] 10 Things Epic Copywriters Do
    That’s why the leading copywriters take their research beyond the usual sources, like top industry blogs and websites. If a copywriter is scared to ask for a lead conversion or social share, their content won’t drive much results. Image source. The world’s greatest copywriters aren’t just writers. Image source.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 11, 2014
    [Lead] Digital Marketing’s Massive Measurement Lies
    Like view-through reporting, marketing influenced revenue, sales or leads counts who your marketing had the chance to reach, without any indication that your marketing made a difference in the outcome. Marketers are making a land grab, including in their reporting big swaths of results that were not driven by their marketing efforts. Yikes!
  • SMART MARKETING  |  THURSDAY, JULY 21, 2005
    [Lead] Smart Marketing: What happens if your company identity sucks?
    This watered downapproach might lead buyers to: · Be confused aboutwhat your company does. · Not understandhow your company would help them. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Paste into your feed reader of choice. » What happens if your company identity sucks? Experience doubt.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 12, 2012
    [Lead] Why Your Emails Have 5 Seconds to Load on Mobile [CHART]
    That means that you could potentially lose around 220 leads before they even have a chance to look at your campaign. by Amar Kumar | Tweet this After working hard on creating an email campaign, crafting the perfect copy, choosing the best images, did you check to see how it would look on a mobile device? Don’t have a panic attack.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Lead] 7 Avoidable Problems That Are Stressing Out Your Marketing Employees
    With numerous channels to monitor, tons of content to produce, a budget to keep in check, and a handful of lofty goals they’re accountable for, marketers have a lot going on, and that can often lead to some pretty high stress levels. Not to mention, happy, productive marketers likely means more leads and more revenue.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Lead] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts. Less is more.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 29, 2011
    [Lead] Iron Mountain Cost Savings Advisor Interactive White Paper
    The Alinean powered Interactive White Paper campaign produced more qualified leads, better opportunities and shorter sales cycles than traditional white paper campaigns. You can try the Interactive White Paper for yourself by clicking here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 8, 2016
    [Lead] Data Driven Marketing: 7 Trends To Change Your Customer Relationship
    In the meantime, B2B marketers are learning from B2C and using retargeting and other techniques to get to the leads as part of their cross-channel campaigns. 5. Your company can either put the customer at the center of the strategy or become ancient history. Hyper personalization : personalizing the consumer experience is mandatory.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 22, 2016
    [Lead] Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
    Lead nurturing is a great way to educate your prospects and keep them engaged with your business. The next thing you know, your leads get an email talking about irrelevant use cases. Author: Amber Tiffany The most personal conversations happen offline. Dial in on call intelligence. The missing link is call intelligence. Well done!
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Lead] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    What counts as a lead, or qualifies a prospect as an opportunity? There needs to be individuals in the organization who will say, hey we need to tag links because then you’ll get credit for all the leads you’re bringing in. In a recent webinar with Bizible , Justin Norris of Perkuto discussed just this. Strategy. Process. Top-Down.
  • VIEWPOINT  |  THURSDAY, AUGUST 22, 2013
    [Lead] Good Reads for B2B Marketing - Are You Achieving High Performance Marketing?
    If you have high click-through rates and an abundance of leads being routed to sales, then you’re achieving that right? While marketers may be able to create new content rapidly, does it accomplish what it should—position you as a leader in your industry and generate quality leads? High Performance Marketing: It’s Not What You Think.
  • VIEWPOINT  |  THURSDAY, JUNE 6, 2013
    [Lead] Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing
    He suggests using this trend for ongoing long-term lead generation. teaser video followed by a gated series offer that launches a marketing automation solution can result in building quality leads. Online content in the sales and marketing industries is dynamic and constantly changing. Via GreatB2BMarketing. Via iMedia Connection.
  • B2B LEAD BLOG  |  THURSDAY, APRIL 7, 2011
    [Lead] Can Your Social Media Footprint Drive Predictable Inbound Traffic?
    We generated more content and were more vocal through our key social media like the B2B Lead blog and Knee-jerk answer: yes. Perhaps only because I want to feel my work isn't all for naught. One of my key initiatives for Q1 was to amp up our social media footprint.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Lead] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. It has gained us awareness, leads and revenue, and it can do the same for your company (as well as you as an individual).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 19, 2012
    [Lead] 12 Realistic Ways to Make Your Social Media Data Actionable
    Leads Generated - You'd want to break it out by each social network, or even each update type. Does it help you generate more leads? For example, one might engage a lead about a particular product or topic having seen the person Like, comment on, or share related material. Social media continues to rain data onto the market.
  • AVITAGE  |  TUESDAY, FEBRUARY 19, 2013
    [Lead] Learnings From A Content Strategy Hangout
    I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK:  Content That Stands Out: A Content Strategy Google+ Hangout.  The link will take you to the recorded show, or click the video image below. Content Publishing Marketing and Sales Strategy content strategy Google+ Hangout
  • SAZBEAN  |  THURSDAY, JANUARY 3, 2013
    [Lead] How to Develop Great Content that Generates Demand
    Relevance is the key to creating content for demand generation that impacts lead generation, lead nurturing and lead scoring. Instead, you must create multiple pieces of content relevant to buyer roles and buyer stages, enticing a lead to engage with your content multiple times during the buying cycle. News & Notes
  • CLIENT BRIDGE  |  FRIDAY, DECEMBER 28, 2012
    [Lead] INFOGRAPHIC: 10 Ways to Optimize Your Pinterest Page
    Given that traffic, Pinterest is a solid choice for attracting more traffic, leads and customers to your business. Pinterest made the top 50 list of most visited sites in the U.S. in September, and is the third most popular social networking site, with over 25 million unique monthly users. View Original Article
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Lead] 7 Questions Marketers Should Be Asking Their Sales Reps
    As marketers, we just have to generate the leads and hand them over to the sales team. In fact, as marketers, it’s our job to make sure that we’re not only generating leads for the sales team, but that we’re also generating high quality leads that our sales team can close as customers at as high a rate as possible.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [Lead] What is the Difference Between Thought Leadership and Content Marketing?
    jonmiller From a metrics perspective, TL measured by recognition metrics & CM by harder numbers typified by the steps in the lead funnel. Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions (think of Seth Godin).
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 23, 2013
    [Lead] 4 Tips for Inside Sales Reps to End Q4 Strong
    And for inside sales reps here at AG, it can be a stressful time, as they try to pass qualified leads while prospects are taking vacation time to spend with their family. Ah yes, it’s that time of year again. Lines at the mall are out the door, parking lots are jammed, and calories don’t matter (right?). Target more senior level employees.
  • VOLACCI  |  TUESDAY, JULY 30, 2013
    [Lead] Newsletter Series: Subject Lines That Work
    When creating a newsletter campaign, it’s very important to think about subject lines--they can determine whether someone opens up an email or not, which is key in generating more leads for your business, and why you should set time aside for subject line planing for each one of your emails. Should you use questions?: No. Coyote).
  • ANNUITAS  |  TUESDAY, JULY 14, 2015
    [Lead] The Change in B2B – 4 Rules To Live By
    According to the study, B2B buyers use a multitude of mediums to research and explore their purchase options with the web, specifically with social media leading the way. According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some
  • BIZNOLOGY  |  WEDNESDAY, MARCH 20, 2013
    [Lead] The Secret of Digital Marketing? It’s All in the Details
    Terms such as “leading” and “comprehensive” are rightly ridiculed for being unspecific. GHz processor, not an “industry-leading” processor. Photo credit: Lawrence OP. As a trained journalist and former newspaper reporter, I’m conditioned to look and listen for details. But that has now changed. What’s a marketer to do? Personalities.
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Lead] Tips for Next Gen Digital Marketing and PR Pros
    It’s not just about shorter copy for the Web, it’s removing meaningless phrases like “leading” and “innovative” from the marketing brochure. Lead marketing for your student government, or become editor of your school paper. Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? One final tip.
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 25, 2015
    [Lead] Marketo + SnapApp = Integrations As Easy As Pie
    With SnapApp you can drag and drop to create amazing, custom content experiences and with a click of a button feed the data into Marketo for more lead scoring, profiling, and nurturing. On top of that, you don’t always need a lead form. As Thanksgiving approaches, I’m pretty thankful for SnapApp’s integration with Marketo.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Lead] Your Content Marketing Must Become Convenient
    Every piece of content and interaction should lead to another one. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want. If you are not, who else in your market will be?
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2016
    [Lead] 6 Client Onboarding Mistakes That Ruin Relationships Before They Start
    The groundwork you and your team lay in the first 90 days with a new client will either support a profitable long-term relationship, or lead to frustration and flopped projects. How do you currently generate leads? You nailed the pitch, closed the account, and now it's time to roll up your sleeves and get to work. Email?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 17, 2016
    [Lead] Brand bullying and other things that need to change
    “Evangelism” suggests you have a specific agenda and your goal is to “convert” instead of “lead.” You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. If we want brands to show up in a more human way, shouldn’t we reward them?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 19, 2011
    [Lead] 3 Steps To Make Blogging A Top Priority
    Blogging is one key element of any inbound marketing plan simply because it is more effective at acquiring new customers and more high-quality leads. Inbound marketing leads cost 62% less than outbound. Are blogs an important part of your marketing mix? And I’m not talking about a little bit. Simple as that. Content Marketing
  • SNAPAPP  |  THURSDAY, MARCH 17, 2016
    [Lead] Emails Falling Flat? 5 Steps to Make Your Email Marketing Resonate
    Plain text emails that nurture prospects through the sales funnel, for example, can give leads the impression they’re developing a relationship with a sales person. Regardless of whether you prefer HTML or plain-text emails, always test your marketing emails before sending them out to a list of leads. What do you do next?
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Lead] Content Marketing Personalization: Build Relationships At Scale
    Pageviews, bounce rate, time spent, social shares, uniques, sessions, likes, tweets, comments, even conversions, leads and sales – these metrics don’t tell us if we are reaching the right people before they are ready to buy. And then track them as they become a name in your database, a lead and a customer. laughed a little.
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 2, 2010
    [Lead] Five questions to ask before beginning a social media initiative
    What started out as a primarily consumer-driven concept has become big business on many fronts: companies are marketing to customers via social networks; supporting customers and identifying trouble spots via Twitter; and leveraging these new social channels for market research and to qualify leads. How will I track and measure success?
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Lead] How B2B Marketers Can Get the Most Out of LinkedIn
    It often doesn’t get as much attention as its more vocal and spotlight-grabbing counterparts, but it can be an extremely valuable tool for marketers, specifically when it comes to finding and nurturing leads. HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Be active in Groups.
  • B2B LEAD BLOG   |  THURSDAY, JUNE 2, 2011
    [Lead] Traits of the Best Teleprospectors
    Tweet Last month’s webinars on leveraging the human touch to drive leads, presented for the B2B Lead Roundtable and Marketo , prompted a great question: “What should I look for in a teleprospector?”. Along with Brian Carroll, I was one of the co-founders of InTouch, now MECLABS Leads Group. in the sales process.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Lead] Make Your Content Marketing POP with Powerful Images
    by Judy Gombita (@jgombita) Related Stories Turning Your PR Team into Publishers with Social Media Simple Tweaks to Improve Social Media Lead Conversion Social Video in 2014. In my post You Should be in Pictures, I discussed the growing importance of visual imagery in content marketing.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Lead] 6 Awesome Sales Call Conversation Starters
    We don’t make assumptions based on LinkedIn bios and titles; our salespeople are armed with individualized information about each lead and prospect so we can truly personalize our approach. 2. What does that lead to? One of my favorite things about my team is that we are constantly focused on helping each other do better. Don’t sell.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Lead] 6 Cool Company Blogs Everyone Will Enjoy Reading
    Laserfiche is an ECM software company that focuses on government, financial services, and education markets -- and it's gone from garnering zero leads from their website to having online leads account for 60% of closes. turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Lead] Meet the President of Find New Customers at the B2B Content2Conversion conference in New York City on April 24th
    Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event next week. Content2Conversion   #B2BContentEvent It’s sold out! The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th. How will you recognize Jeff? Fortunately, it’s easy. Hope to see you there!
  • SNAPAPP  |  TUESDAY, JULY 28, 2015
    [Lead] The B2B Marketer's Guide to Interactive White Papers
    With the right tools, it can go way beyond the spectrum of a simple quiz and become an essential creative asset that drives new leads into your sales funnel on a regular basis. Here’s an example: NetProspex , a marketing data and contact management company, wanted to generate new leads with an interactive white paper. What do you do?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 4, 2013
    [Lead] Inside Sales: Directing A Conversation With Your Prospect
    You would think that, as sales professionals, we all talk every day to friends, family and our peers so that we would be well versed at having meaningful conversations and leading prospects through the conversation. Every day as a teleprospecting representative we make outbound calls to engage in conversations with prospects.
  • PAUL GILLIN  |  THURSDAY, JANUARY 6, 2011
    [Lead] Social Marketing Hangover
    There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. Traditional marketing is campaign-oriented: Put a message in the field and then sort through the surge of leads and responses that come in. responded that no slight was intended.
  • JUNTA 42  |  SATURDAY, MARCH 5, 2016
    [Lead] This Week in Content Marketing: Native Advertising Hits Network Television
    GoToWebinar:  Webinars are consistently rated as the number one marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Lead] The Easiest Ways to Measure Marketing ROI
    When there’s a clear number to work backward from, it’s easier to reverse-engineer the sales funnel and see the path of leads toward revenue as a clear number, rather a fingers-crossed gamble. To pump a little extra juice into marketing efforts and increase leads, try a few other demand generation tactics. 1. Marketing Analytics
  • AVITAGE  |  THURSDAY, FEBRUARY 18, 2016
    [Lead] Marketing Professionals Constrained by Content Strategy and Operations Accenture State of Content Report Reveals
    ” “Individual teams (functions) look to own the message, frequency and distribution of digital content, which can lead to silos within the organization and contribute to inefficient processes. Don’t be distracted by the hyperbole associated with this important Accenture report on the state of content. As it should.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 26, 2013
    [Lead] Delay Is Killing Major League Baseball
    In the seventh inning, leading by five runs, Red Sox manager John Farrell replaced pitcher Alex Wilson with Craig Breslow despite the fact that Wilson had struck out the previous two men he faced, the last one on three pitches. Was this really necessary with a five-run lead? After all, it was already 10:30. Timestamp: 10:51 p.m.
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Lead] 8 Killer Tips for More, Better, Earned Media
    Some companies are creating earned media strategies that are generating amazing levels of engagement, revenue and lead generation. At the end of the post, they include a call to action that leads to a gated resource, “Check out the Business Blogging Secrets Revealed eBook for additional data and findings …”. MarketingProfs: Blog Post.
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Lead] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    In addition, Pinterest has emerged as a social search mainstay, its content garnering top rankings in image search and regular mixed search results alike and driving high-quality, intent driven referral traffic – the kind that leads to higher social engagement rates. Social Media Marketing: Either Or vs And And. Leave the Or; Embrace the And.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Lead] Weekly Wrap Up - April 22
    LinkedIn can be a treasure trove of leads, connections, and ideas - you just need to know how to make the most of it. If you were treated to Easter egg hunts as a kid, you know the thrill of stumbling across hidden treasure in the tall grasses and tree nooks. And this week, we're pleased to share the following gems with you. Enjoy!
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Lead] Selling is Easy! (If You Get the Right Support)
    That reduces your cost per lead, increases profitability and ensures your salespeople don''t become depressed to the point of bludgeoning themselves to death with blunt instruments. Qualify your leads. How can you get to the stage where interested leads identify themselves? Need leads? Presenting the solution and closing.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Lead] The Social Business Imperative
    also believe marketing leaders who fail to lead their companies on the path to scalable social business practices will continue to see their credibility threatened, their budgets shrink and their role devolve to one of managing a few outsourced vendor partners who coordinate events, manage the website and blast some emails. Not even close.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 20, 2013
    [Lead] Will this be the savior of the news media?
    If anybody can lead The Washington Post into the digital age (and beyond), wouldn’t it be him? If anybody can lead The Washington Post into the digital age (and beyond), wouldn''t it be him? Newspapers are dying. Local TV stations are struggling. Many radio stations have been in decline for more than a decade. Can’t wait?
  • LEAD LIAISON  |  TUESDAY, DECEMBER 27, 2016
    [Lead] What Does a Marketing Automation Platform Cost?
    Generally speaking, prices for marketing automation software will be based on the following factors: Number of prospects, which is how we refer to contacts at Lead Liaison. appeared first on Lead Liaison. There are numerous marketing software pricing plans and models. Edition (whether you choose standard, professional, or enterprise).
  • SYNECORE  |  TUESDAY, MAY 26, 2015
    [Lead] Is the Infographic Dead?
    If you don’t know exactly what you’re doing, trying to build an infographic yourself can lead to a pointless set of images that provides no real value to your audience. The point is, taking shortcuts leads to an ineffective content piece and detracted from the overall value of the medium. Not Dead Yet. The Impact of Bad Infographics.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Lead] The Best Example of a Human Email…EVER.
    If done right, good marketing will lead to excitement around your product or services which (fingers crossed) leads to more sales, more revenue. Author: DJ Waldow   “We don’t have time for a long email, and neither do you. We’re collecting clues, so if you have any tips please tweet them to @Eat24 with #Eat24Investigates.”.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Lead] Research Shows Firms with Employee Advocacy Programs Grow Faster
    Other leading educational topics on the wish-list included social media training for specific social channels, content marketing strategy, and generating and nurturing leads. Hinge’s Visible Firm℠ is the leading marketing program for delivering greater visibility, growth, and profits. Employee advocacy is not new.
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Lead] The Fast-Growth Startup’s Guide to Content
    How to drive leads by getting creative with distribution techniques. For decades, the premier publishing destinations were editorial juggernauts like The New York Times, The New Yorker, and Wired. Journalists pined to write for them, and readers couldn’t wait to get their hands on the latest issue. Brands startup
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Lead] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Nominate a social business leader today! FOR EWORD by David C.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 27, 2015
    [Lead] emagine Website Designs: 4 New WordPress Powered Websites
    For more than 35 years, BHI has leveraged their top leadership along with their highly skilled workforce over 130 global project locations, and has become the industry leading service provider for the energy industry. This year alone, we’ve produced over 20 custom enterprise WordPress sites with even more currently in the works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 9, 2013
    [Lead] How to beat Hubspot at its own game
    Because comments probably don’t contribute to inbound leads as much as the original content becoming indexed by Google. Because comments probably don''t contribute to inbound leads as much as the original content becoming indexed by Google. “How can I ever beat Hubspot?” ” she asked. Here’s how. disagree.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Lead] Webinars Still a Vital Part of Content Marketing
    Many B2B marketers have found that webinars can be a very effective way to nurture and convert leads, particularly those in the mid-range of the conversion journey. This helps you make a stronger connection with leads, as opposed to just posting a video or presentation on your website. Content Marketing B2B Marketing content marketin
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead] 10 Deadly Reasons Most Websites Fail [SlideShare]
    For most businesses, a website is the Grand Central Station of marketing -- connecting branding, social media, email, lead generation, ecommerce, and more. The primary function of a website is to attract visitors, convert leads, and delight customers through rich, relevant, and valuable content. Think about it. Cough. Yikes! love that.
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Lead] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    Using pieces of data to pre-qualify leads based on each individual’s behavior. Using big data beyond lead generation. There are tons of resources out there talking about the importance of organizing big data into lead generation chunks, and that is one of its most profitable uses. What is Big Data? Popular examples include:  .
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 8, 2015
    [Lead] Best Kept Secret of an Email Newsletter Bio
    It is better to lead with “what’s in it for them” than to start off talking about you and your accomplishments. What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 18, 2013
    [Lead] Four Things Marketing Can Say “Yes” About in 2013
    When they come asking for a better billing system or lead-scoring platform, set up a giant committee to write the business requirements document, technical specification, RFP, and critical path. You’ve got to love January. Those plans you’ve been revising for months are finally in motion. Go ahead. Maybe not. Everyone went home happy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 6, 2016
    [Lead] Content: Not Another Channel
    Search teams, email teams, more often than not look to disparate sources for content, leading to inconsistencies in voice, tone, look and feel. She works with many of the world's leading brands on digital marketing innovation. Content this, content that. Content marketing, content strategy. Is it communications? Social media?
  • HALEY MARKETING  |  MONDAY, MARCH 7, 2016
    [Lead] Social Pro Case Study: Driving It Back to the Website
    The end goal is to get those social media users back to the 365 Healthcare Staffing website, have them engage with the recently redesigned website and eventually become an inbound lead for the staffing firm. Paying minimal attention to social media will result in a handful of monthly leads. Website Traffic. On the Job Seekers page, 3.5
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Lead] The Unspoken Rules of the Internet
    And if we want to get along -- with leads, customers, other businesses, random internet beings -- we need to know the rules of the playground. It''s courteous to do what you can to preserve another business''s lead generation efforts by linking to the landing page, not the thank-you page or the raw PDF. Or heck, maybe they are spoken.
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Lead] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    From the same recent study, 47 percent said they were improving email by working on delivering the right content to segments, and 43 percent are working on lead nurturing. Use lead scoring to weight the signals that mean the most. Analyze where leads get stuck and see what might dislodge them; new content. Just sayin’.).
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Lead] Getting to Yes: 5 Marketing Automation Myths Debunked
    Maybe this is (partly) why Forrester Research (and some vendors) prefer the term “lead-to-revenue” platform.  It’s not good for lead generation. For leads with free trials, it could be educational steps in learning the product. MYTH: Marketing automation is not good for lead generation. Two marketers walk into a bar.
  • SCRIBBLELIVE  |  MONDAY, FEBRUARY 8, 2016
    [Lead] 5 Things Spotify Can Teach You about Content Curation
    Music streaming is a competitive service, and Spotify is leading the charge as far as differentiating itself from its competitors like Pandora and SoundCloud. With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. Lesson #3: Create a Community.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 22, 2016
    [Lead] The Simplest Ways to Make the Best of Content Marketing Challenges
    The following is a list of quick, easy ways to overcome some of the leading challenges of content marketing: #1: How do you create effective content with little time to spare? During a recent client meeting, we spent some time talking about the idea of content marketing as a solution to a problem. Source: Quora ). Source: KoMarketing ).
  • BIZIBLE  |  TUESDAY, OCTOBER 11, 2016
    [Lead] 5 B2B Marketing Campaign Mistakes That Hurt Performance
    Yes, metrics like click-through-rates, pageviews, and even leads are good things to track, but they aren’t what you should use to judge campaign performance. For example, a campaign with a highly targeted audience will likely generate a low volume of pageviews and net new leads compared to a campaign with a broad audience. Not so fast.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Lead] Eight Ways to Rock at Your Job (or Get a Better One)
    However, being able to say that social media produces sales leads at x % lower cost than other sources and furthermore that these leads have a y % higher close rate will get C-level attention. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Be Social.
  • LEAD LIAISON  |  THURSDAY, JULY 14, 2016
    [Lead] Marketing Automation Company Introduces World’s Easiest to Use Web Form Builder
    ALLEN, TX — July 14, 2016 — Lead Liaison, a leader in marketing automation software, announces exciting new features to enhance user experience within their top rated platform. One attribute that Lead Liaison is known for is the attention they give to what users have to say about their application. About Lead Liaison.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 23, 2012
    [Lead] Why Spending More on Your Trade Show Increases ROI
    To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. But, spending more decreases ROI, doesn’t it? You’ve heard the adage, “To make more money, you’ve got to spend more money.” Then they go home.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Lead] 12 Tools & Resources to Help You Create Better Buyer Personas
    Even if you''re the one leading the charge on creating buyer personas, you''re going to need to collaborate with your coworkers to get a well-rounded view of your semi-fictional customer. Lead Intelligence. Lead intelligence is one of the best ways to learn insights and tidbits about your personas. Interviewing Customers.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 15, 2016
    [Lead] Unlock the Power of B2B Personas By Freeing Them from PDF Purgatory
    In a recent benchmark study we conducted, for example, organizations who exceeded lead and revenue goal were 2.4X They’re most commonly used to guide messaging, content marketing, and tone of voice, and companies who are able to use personas to guide demand generation activities were 2.4X as likely to exceed lead and revenue goals. 2.
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Lead] 17 Excellent Email and Mobile Marketing Stats and Facts
    Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes. Image credit: AdWeek. 90% of C-suite executive say they never respond to cold calls or email blasts.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 19, 2013
    [Lead] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    Despite the growth in digital marketing channels, physical tradeshows and conferences remain one of the most effective lead generation tactics for B2B marketers. B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. That may be changing.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Lead] 4 Mistakes Marketers Make With Audience Research
    But when it is misused, even the best information can lead you in the wrong direction. Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Your Turn.
  • HALEY MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Lead] E-Mail Will Drive Traffic to Your Website
    survey of 300 marketing, sales and business professionals said that e-mail marketing was the most effective strategy for lead generation. Putting some time into your newsletter’s content and design will lead to great results (and more returning visitors to your website). Because you can stand out from pack! Granted, it will take work.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Lead] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    The company’s announced focus is the improve the existing product with a mantra of faster, lighter, and easier, not to lead major changes in how businesses interact with their customers. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress. Where was I? Despite the location and title, the program did not include jousting.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 10, 2012
    [Lead] How Often Should Marketing Send Emails? [CHART]
    Put another way: don’t lose sight of the goal; a high click-through rate is desirable only if it brings you more leads. by Egan Cheung | Tweet this How much is too much?  It seems we get asked that quite often, so I decided to have a look at a way to answer that. looked at the last 6.3 Lower volume of responses. 
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Lead] 5 Mistakes Every B2B Company Is Making On Facebook
    Focusing on selling rather than generating leads. Facebook can be one of the most useful tools for generating great leads and nurturing them. As your leads become more invested, you can pass them on to your sales team and turn them from a lead to a valuable customer. 5. Not using the Custom Audience feature.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Lead] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
    Effective digital marketing is no longer about maximizing the number of people you reach with a campaign; it’s about creating a set of individually tailored interactions that collectively engage a customer and lead to superior and sustainable results. by Amanda Batista | Tweet this It’s time for marketing to take the next step!
  • ANNUITAS  |  THURSDAY, FEBRUARY 5, 2015
    [Lead] Demand Generation Strategy Rules NOT to be Broken
    However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. 1. *This post first ran September 11, 2014 in the ANNUITAS blog. I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research.
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