VOICE-BASED MARKETING | TUESDAY, OCTOBER 8, 2013
[Lead] 7 IVR Use Cases for Marketing, Sales, and Support Teams
There are dozens of ways these groups use IVR applications to generate leads and revenue, improve customer support, increase efficiency, and cut costs. Generate Phone Leads for Marketing Campaigns. Score Phone Leads Before Passing to Sales. Inbound IVRs are ideal for scoring phone leads. But the IVR results are?better
BLOG MY CALLS | MONDAY, OCTOBER 15, 2012
[Lead] 4 Reasons Your Marketing May Not Work
They ignore leads unless they are a 'perfect' fit. Or, they simply throw leads into a nurture email campaign and forget about them altogether. Call leads. You won't get very far--especially in the early stages of a company--without taking some initiative and calling leads. What goes wrong? They can't optimize. What?!?
NUSPARK | SUNDAY, DECEMBER 29, 2013
[Lead] Buying Online Display; Click-through Rate & Conversion Considerations
Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance. If you are running display campaigns, and showing a typical 80-90% bounce rate, you have a reason to be concerned. Have you clicked on a banner ad recently? Assume clicks are a bonus.
SAVVY B2B MARKETING | TUESDAY, JUNE 7, 2011
[Lead] Savvy Toolkit: FOCUS network
Research – Produced by leading Experts, Focus Research is designed to provide businesses with the knowledge and insight they need to make seminal decisions. I know what you're thinking, "Great, ANOTHER business network - just what I need." It's a great way to get near-instant answers to specific business questions.
B2B MARKETING TRACTION | WEDNESDAY, JULY 8, 2015
[Lead] How to Get Marketing Results from LinkedIn Group Discussions
” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. The social media platform in question is LinkedIn. Thanks.”
HUBSPOT | THURSDAY, DECEMBER 12, 2013
[Lead] Content Retargeting: A Marketer's Guide to Getting Started
SEO has always been an effective lead generation tool for my company, though we identified a need to better connect with the website visitors we were drawing in. Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. The Retargeting Process.
B2B MEMES | MONDAY, SEPTEMBER 19, 2011
[Lead] E-Books: The Next Front for Journalists in Transition
Will it make them a lot of money or lead to a more traditional book contract? Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. The next front is something quite different: e-books. Probably not.
INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 16, 2011
[Lead] Small Manufacturers Use Social Media Effectively
Building end-to-end relationships leads to a more predictable stream of repeat business. He believes “Social media will be leading the way in ways that small and larger corporations reach out to a new customer base.” However, these have been from other industrial marketing consultants like me. instead of going to an offshore supplier.
EMAGINE B2B BLOG | THURSDAY, APRIL 7, 2011
[Lead] With these 5 tips, you can utilize Facebook for business
Facebook: it’s mainly good for teenagers …or at best, for B2C-type businesses.” A year or two ago, that may have been true; but a whole lot has changed. As one example, we blogged recently about how the leading social networks have embraced advertising; [.]. We’ve heard the grumbling …in fact, we were once part of it.
VOICE-BASED MARKETING | TUESDAY, AUGUST 13, 2013
[Lead] 13 Best Practices for Improving Organic Search Rankings on Google
Track your visitors and leads. In order to optimize your SEO results, it’s important to measure the impact of your efforts on web site traffic and lead/sales generation. Marketing automation tools and call tracking tools can help you tie leads and sales back to SEO. Define a keyword list. Good content will win out. about.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 16, 2013
[Lead] The Importance of Clean Marketing Data for Higher Conversion Rates
As your company grows, you’ll need to increase the amount of leads for your sales team to pursue. Using marketing data services to optimize your databases leads to improved response rates, better targeting and segmentation, and ultimately a shorter sales cycle. What good is data if you can’t properly use it? Or even duplicates?
MARKETING ACTION | TUESDAY, SEPTEMBER 29, 2015
[Lead] How Do I Prepare for Marketing Automation?
Depending on the size of your organization, you should have the following business leaders in the room to help define and implement the project successfully: Marketing – typically owns awareness, lead generation, and positioning your products and services in a competitive marketplace. We’re in the early days of marketing automation. Name it.
PAUL GILLIN | FRIDAY, AUGUST 19, 2011
[Lead] What a Hotel Manager Taught Me About the Future of Business
It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine. Customer service is number two.
B2B MARKETING TRACTION | TUESDAY, JUNE 17, 2014
[Lead] 11 B2B Website Mistakes and How to Avoid Them
Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. And, know that some hosting services put thousands of sites on the same server, possibly leading to performance issues and downtime. 5.
TYPE A COMMUNICATIONS | MONDAY, JULY 28, 2014
[Lead] Content Marketing: Don’t Knock it ‘Til You’ve Actually Done It
More sales leads? Better qualified leads? It takes someone who either already knows what they’re doing to lead the process or someone who’s hungry to learn. July 29, 2014. I’ve seen plenty of headlines lately about why content marketing doesn’t work, why it’s a fad or why it’s a fading fling. Why do you want to get in shape?
IT'S ALL ABOUT REVENUE | MONDAY, MAY 19, 2014
[Lead] What Makes Irresistibly Shareable Content
by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. Make your content Practical and Personal.
ANNUITAS | TUESDAY, JANUARY 20, 2015
[Lead] Essentials of Perpetual Revenue
Due to the overwhelming pressure on demand generation teams to quickly “get more leads in the pipeline,” top of funnel engagement tends to be the main focus of programs, as well as becoming the primary goal for marketing automation platforms. Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur.
KAPOST | MONDAY, APRIL 18, 2016
[Lead] The Easiest Ways to Measure Marketing ROI
When there’s a clear number to work backward from, it’s easier to reverse-engineer the sales funnel and see the path of leads toward revenue as a clear number, rather a fingers-crossed gamble. To pump a little extra juice into marketing efforts and increase leads, try a few other demand generation tactics. 1. Marketing Analytics
YOUR SALES MANAGEMENT GURU | SUNDAY, FEBRUARY 10, 2013
[Lead] Sales Management: Make Monday Sales Meetings Easy
His latest book is: “Leading High Performance Sales Teams ”. Making Monday Morning Sales Meetings Easy for Remote Teams . First let’s look at what is wrong with the Monday morning conference call. To start, everyone has to remember to dial in. That’s exactly what ZipBridge does, an innovative new way to host a conference call.
HALEY MARKETING | WEDNESDAY, DECEMBER 30, 2015
[Lead] HCR Personnel Solutions
As a leading staffing company in the Greater Toronto Area and Southwestern Ontario, HCR is a valued resource for employers and workers. Today, they are one of the leading automotive recruitment agencies and staffing companies. HCR has proven experience with organizations of all sizes. In 1996, the first HCR office opened.
B2B MARKETING INSIDER | TUESDAY, MAY 1, 2012
[Lead] Search, Social and Content – The Keys To Inbound Marketing
Sometimes, this process leads to the purchase of a product or solution. If you think SEO is the abbreviation for an airport, then you’re in big trouble. If If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If As marketers, we have a product to sell.
HUBSPOT | FRIDAY, SEPTEMBER 5, 2014
[Lead] The Art of Marketing: 6 DIY Design Projects to Try
Ultimately, the modern marketing department is focused on hitting specific, number-oriented goals: X many leads. many sales-qualified leads. X% lead-to-customer conversion rate. lead generation, lead conversion, etc.). I’ve heard it before. You’ve heard it before. But, in fact, there is. Not to worry.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 2, 2014
[Lead] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Link building remains a critical component of SEO performance.
SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 28, 2013
[Lead] 3 Topics to Discuss on a Teleprospecting Call
The best questions are ones that lead to a conversation and cannot be answered with a simple answer, like “yes” or “no.” Everyone talks about asking the right questions on the phone and getting quality information… but what topics should you touch upon? Budget: This may not be important for all clients, but it’s good information to have.
HUBSPOT | FRIDAY, NOVEMBER 28, 2014
[Lead] How to Use SWOT Analyses for Smarter Content Strategies
Or a weakness could be that your content focuses on one part of the funnel only, like lead generation, and you''re lacking content to help close deals. Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content.
AVITAGE | WEDNESDAY, JUNE 13, 2012
[Lead] Video — the second best way to create for content marketing
For the information-oriented, educational video that is required for lead nurturing, as well as selling complex or solution offerings, we. Content marketing has created a content conundrum. With this shift from vendor to buyer orientation comes great pressure on traditional content production methods and costs. But what do you do next?
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 3, 2012
[Lead] Savvy Week in Review - February 3
Sharing Your Way to B2B Social Media Lead Generation by @ jeffreylcohen via @ MarketingProfs. February is upon us, and the days are getting longer. If you're hungering for ways to fill your time productively, read on for our favorite posts from around the blogosphere. Plus, Jeffrey unveils a new sharing rule. Are you sure?
CHRIS KOCH | FRIDAY, FEBRUARY 11, 2011
[Lead] We need a chief marketing analytics officer
Most companies do not yet have closed-loop lead management processes supported by systems, for example. There’s lots of talk out there these days about the need for a technology guru within the B2B marketing department. Paul Dunay makes the case for one in this post, and Scott Brinker has been beating the drum for this for some time.
HUBSPOT | WEDNESDAY, OCTOBER 24, 2012
[Lead] How to Create Content That Actually Resonates With Your Readers
The first step to creating content that resonates with readers is getting a better understanding of who your readers are, especially the ones you want to convert into leads and customers. Take one of our most successful blog posts of all time, " LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter." Word choice.
RADIUS | FRIDAY, JANUARY 15, 2016
[Lead] Webinar Recap: Managing Effective Territory and Vertical Campaigns
If relying solely on inbound marketing, it can be difficult to align leads according to the structure of your sales team; a marketer might face feast or famine when it comes to lead delivery. Today’s post is written by Max Nicassio, Radius Customer Success Manager. Max Nicassio is a Customer Success Manager at Radius.
INBLURBS | THURSDAY, FEBRUARY 26, 2015
[Lead] Five SEO Strategies that Will Work in 2015
If anything else, knowing how many inbound links, leads and sales you’ve gained on your latest marketing efforts would definitely be better than hearing a report on how you’re doing on your keyword rankings. That’s why with the dawn of the new year, it’s time to make some new SEO adaptations as well. Broad Keywords Don’t Cut It Anymore.
BLUE FOCUS MARKETING | MONDAY, APRIL 14, 2014
[Lead] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Nominate a social business leader today! FOR EWORD by David C.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 17, 2013
[Lead] Case study: Building a social media career in 12 months
She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. Ana Silva O’Reilly on the job in the Maldives. ” 2. ” 3.
HUBSPOT | FRIDAY, JANUARY 6, 2012
[Lead] 6 Guidelines for Exceptional Website Design and Usability
MarketingExperiments performed a test comparing the use of stock photography versus real imagery on a website, and each of their effects on lead generation. Include links within your page copy, and make it clear where those links lead to. So you're leveraging SEO and getting found online. And many times, they may never come back.
VISUALLY | WEDNESDAY, JANUARY 6, 2016
[Lead] Why You Need to Create Buyer Personas (and How to Do It)
When you make a sale, does it involve the CEO, the head of IT, someone on the procurement team, and/or a team lead? It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell proves it’s more than worth your while. Articulate the value of personas to all team members.
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 7, 2011
[Lead] Why Your Website Needs to Be Grand Central Station
In order to drive sales leads for your business, you need to turn your website into Grand Central Station. In order to drive sales leads for your sales teams, you need to think of your website as Grand Central Station. Actually, they will use your Call to Action and sign up – leading to gentle, ongoing lead nurturing.)
CONFLUENT FORMS | SUNDAY, DECEMBER 1, 2013
[Lead] Capitalizing on Pinterest Rich Pins price notifications
In May 2013 Pinterest added some functionality (which was later to become Rich Pins) to a number of leading websites. Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. Then in October 2013 Pinterest made Rich Pins available to everyone. How huge?
B2B MARKETING INSIDER | THURSDAY, APRIL 18, 2013
[Lead] Marketing Transformation: 3 Leadership Skills You Need To Succeed
After seeing the report, I reached out to SAP’s CMO, Jonathan Becher (@ jbecher ) who is leading the marketing transformation effort here at SAP. Has the rise of digital, social and mobile technologies affected your marketing organization? Simple advertising campaigns and tactical approaches to gain new customers are no longer enough.
SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 13, 2014
[Lead] 4 Quick Research Tips to Build a Warmer Pipeline for Teleprospecting
If your company has a strong relationship with your customer, those decision makers can lead to quick repeat business when they go to a new company. 3. Let’s face it: Not every cold call campaign is created equal. Data integrity and relevance vary with each purchased list, and these new lists are far from free. Instant warm introduction.
KEO MARKETING | THURSDAY, FEBRUARY 4, 2016
[Lead] Time Constraints: Content Marketing’s Greatest Challenge?
And when quality suffers, it can be hard to meet your goals for brand engagement and lead generation. Identify content types that increase traffic or help you capture leads. That’s why as a leading SEO agency , KEO Marketing monitors analytics for every campaign we execute. Creating valuable content is tough.
HINGE MARKETING | MONDAY, AUGUST 5, 2013
[Lead] Developing Your Content Marketing Strategy
steady flow of valuable content not only allows you to build your brand and generate new leads, it also allows you to nurture them so that they can blossom into long term clients. Most folks focus first on late stage leads and target topics directly related to their service. Avoid creating content cul-de-sacs that lead nowhere.
JUNTA 42 | TUESDAY, MARCH 20, 2012
[Lead] 7 Content Marketing Lessons from Napoleon Hill
When I worked at Penton Media and would meet with the chief editors for our brands, they believed without question that their brand was the leading provider of information in the space. Folks, there is no one way to be the leading content expert for your industry. Here they are with my notes. Desire. Faith. Specialized Knowledge.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 25, 2013
[Lead] Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing
Today’s modern marketers accomplish this by knowing the customer’s buying cycle, engaging the buyer all the way through the buying cycle, and delivering qualified leads. 4. by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel.
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 30, 2015
[Lead] Marketo Data Tells Us: Which Industry Has the Best Email Performance?
Nurture emails are primarily used to lead prospects through the sales funnel and warm up leads for a sales handoff. Author: Johnny Cheng Just like the saying goes to keep your friends close and your enemies closer, it’s important to keep tabs on what your peers are doing as a good benchmark of your own results. What We Learned.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 25, 2011
[Lead] 8 Share Spiking Tips For Empire Avenue
People can buy shares in you and you can buy shares in others, which leads to a virtual social currency that moves up and down just like a stock. You won’t make much by way of dividends until that person joins, but it can lead to a big payoff when they do. by Jesse Noyes | Tweet this. The Backstory on Empire Avenue. Share email.
HUBSPOT | MONDAY, MAY 19, 2014
[Lead] 7 Rules of Conversion-Friendly Content Marketing Design [SlideShare]
Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part -- and the part that''s a little less glamorous -- is optimizing that content for conversions. Take a look. Rules of Content Marketing Design That Convert Customers From UberFlip.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 10, 2015
[Lead] Why Marketers Are the New Wingmen
At your next tradeshow, drive traffic into your booth the right way and turn raw leads into hot leads by bringing a mix of your top salespeople and all-star marketers. See Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. different perspective. Know your pitch.
VOICE-BASED MARKETING | WEDNESDAY, JANUARY 28, 2015
[Lead] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
How many times have marketing agencies and lead gen services heard from a client that a lead they received “wasn’t one of theirs”? Radio, print, social media, TV, PPC, SEO, email, mobile – these are just a few of the channels agencies use to drive leads for their clients. One too many, I’m sure. Call Routing Call Tracking
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 19, 2015
[Lead] Modern Marketing is Customer-Centric in 140 Characters or Less #MME15
Leading modern marketers shared their insights with the attendees, who in turn shared those insights with their followers. There were lots of conversations about putting the customer in the center of everything marketers do at the Modern Marketing Experience in London. And this is how modern marketing works. The buzzwords have been redacted.
TONY ZAMBITO | MONDAY, OCTOBER 26, 2015
[Lead] The Emerging Importance Of B2B Ethnography To Buyer Personas
Which, then leads to organizations staying in the status quo of buyer profiling, as well as, win/loss analysis.). Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. Redefining The Meaning Of Buyer Understanding. Buyer Research Intent Requires Change.
FEARLESS COMPETITOR | TUESDAY, MAY 21, 2013
[Lead] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
Jeff is President of the sales lead generation company Find New Customers. And you have to let your champions lead. “We sparked and shaped the movement. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. By: Dayna Rothman.
GREAT B2B MARKETING | WEDNESDAY, APRIL 30, 2014
[Lead] 5 Characteristics of a Winning B2B Marketer
Lead generation programs that are not followed up by sales. There are a few characteristics that will help you not only survive, but thrive—regardless of any shifts in the changing marketing landscape. Following are five key characteristics that will separate you, as a winning B2B marketer, from the has-beens and also-rans.
FATHOM | TUESDAY, JANUARY 7, 2014
[Lead] How To Use Increasing Digital Marketing Budgets
Plus, digital ads offer a way to track user behavior and keep leads in your sight with targeted emails (see notes on marketing automation below). Considering that by 2015, when 71% of new business leads will originate from the corporate or brand website (via SiriusDecisions, 2012), can you close them all immediately? Congratulations!
HINGE MARKETING | FRIDAY, NOVEMBER 13, 2015
[Lead] 5 Tips For Maximizing Your Published Content
Extending the reach of your content has many benefits including building brand awareness, increasing inbound leads and developing thought leadership. As you begin to maximize your content you’ll soon see the rewards through comments, downloads and even potential leads. You’ve published your content, now what? And voila!
BLOG MY CALLS | FRIDAY, FEBRUARY 7, 2014
[Lead] The Friday Marketing RANT: Hey Dumb Marketer.USE YOUR DATA!
You can measure macro-level campaign success and micro-level lead quality. They assumed that their PPC efforts would produce good leads. Generally companies spend north of $5K to exhibit at a show and come away with 50 - 75 leads. These leads might end up becoming customers after 3 months, for example. Wrong.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, AUGUST 1, 2012
[Lead] 4 Tips for Effective Pre-Call Sales Planning
For example, most marketers today are under intense pressure to bring in more high quality leads or to justify their marketing spend. Stymied about what to say when you contact a prospect? It's especially tough if you feel like you don't know enough about their organization to craft a relevant message. I’m having a hard time with that.
MARKETRI | THURSDAY, MARCH 28, 2013
[Lead] What Makes a Successful Accounting Firm Marketer?
An effective marketer can help lead the firm on how to get there strategically. When this person (now a business lead) fills out the form to download, it signals the business development professional to follow up, and he or she sets a meeting with the intention of closing new business. Thinks Strategically. Understands the Audience.
VOICE-BASED MARKETING | TUESDAY, MAY 20, 2014
[Lead] What Marketers Don’t Know About Display Ad Campaigns
Recently we attended a day-long event in Chicago hosted by Bizo about the “funnelmentals” of moving leads down the sales funnel in the context of mobile and display advertising—we even blogged about it, with six optimization strategies for your display campaigns ! Lead Gen. display advertising. Branding. Product Launches. Here’s why.
HUBSPOT | TUESDAY, JUNE 10, 2014
[Lead] Typography 101: Everything a Beginner Should Know
Leading. Well, the terms “single-space” and “double-space” can also be called “leading,” which is the distance between the baselines. Like many of you, I am a trained marketer and a DIY designer. So I decided signed up for a typography course at the Massachusetts College of Art and Design. Serif.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, MARCH 23, 2013
[Lead] “Dongle incident” proves we live in a world with no room for error
What kind of a world is this leading to? Perhaps you have heard by now of the “dongle incident.”. The man issued an apology, but was fired by his company. A firestorm erupted, criticisizing both parties. An entire article is available here. I am not going to pass judgment on anybody. The hivemind speaks. government? No room for error.
WINDMILL NETWORKING | MONDAY, MARCH 31, 2014
[Lead] How to Find Relevant Subreddits for Your Business
From sourcing a creative content strategy to funneling leads from targeted advertising, reddit offers many opportunities for businesses. There are dozens of ways to benefit from reddit. Unfortunately, many businesses employ marketers or public relations practitioners who neglect vital elements of this particular platform.
HUBSPOT | THURSDAY, FEBRUARY 21, 2013
[Lead] 8 Useful Tools for Identifying and Connecting With Prospects
What to Do When You Find a New Prospect: Some people use the Prospects Report as a way to make informed first calls into a potential lead’s office. Others wait for the prospect to turn into a lead on his or her own and then leverage the past information from their prospect days to inform future communications and discussions.
MI6 MARKETING AGENCY | MONDAY, JANUARY 10, 2011
[Lead] Twitter for B2B Marketing
Worst reason: to pimp your brand. I don’t mind a shameless plug every once in a while, but lead me to more valuable info elsewhere. not 2 just go by follower #s, need 2 focus on quality not quantity / real leads vs big #s. Twitter has actually given us business leads – so there! Advice from Marketing Peers. PR Dept?
WEBBIQUITY | TUESDAY, FEBRUARY 10, 2015
[Lead] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
54% of B2B marketers said they have generated leads from social media. ( CMO ). 2. 82% of hyper growth SMBs say social media is effective for generating new leads. 58% of marketers indicate that their social media efforts have generated leads. Or have too many social media marketing statistics.” VentureBeat ). 3.
INFLUITIVE B2B | FRIDAY, MAY 15, 2015
[Lead] Start Showing ROI For Your B2B Community In 4 Easy Steps
With integration from your marketing automation system, as well your customer relationship management system (CRM), you can track actions such as clicks and downloads back to leads, conversions, and even sales. How communities can qualify leads, accelerate revenue opportunities, or engage customers. Define your goals and make a plan.
WINDMILL NETWORKING | MONDAY, JULY 6, 2015
[Lead] Firing Employee Who Made Vulgar Posts Violated the Law
After practicing at some of the nation's leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. Pier Sixty, LLC is a catering company in Manhattan, New York. On October 25, 2011, Hernan Perez, an employee of […]. Author information.
SMART MARKETING | THURSDAY, JULY 21, 2005
[Lead] Smart Marketing: What happens if your company identity sucks?
This watered downapproach might lead buyers to: · Be confused aboutwhat your company does. · Not understandhow your company would help them. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Paste into your feed reader of choice. » What happens if your company identity sucks? Experience doubt.
MODERN B2B MARKETING | TUESDAY, MAY 6, 2014
[Lead] Content Marketing Tactical Plan
These can all be leveraged to promote your assets, drive lead generation, and nurture leads throughout your sales funnel. Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. Content Promotion.
VIRALLY BLOG | MONDAY, FEBRUARY 2, 2015
[Lead] New Pricing for Virally
This includes 3 Virally hosted campaigns and unlimited leads. This includes Unlimited Campaigns- Virally Hosted or embed of your site unlimited leads + Mail chimp intergeneration and API Access. We have now decided that its time to stop the free accounts for new signups. We hope you like the new plans and hope to see you sign up soon.
MARKETING ACTION | THURSDAY, APRIL 10, 2014
[Lead] 5 Ways of Ensuring Real ROI in Social Media
That argument has been won by those who use social as a tool for engagement and brand awareness: a 2013 Aberdeen Group study , for instance, found that 70% of leading companies generate highly valuable inbound traffic through their social pages. In essence, it’s tough to know what ROI looks like when it comes to social. At the end of the day.
FATHOM | TUESDAY, JANUARY 12, 2016
[Lead] How to Improve your Facebook Ad Relevance Scores
Higher relevance scores can lead to lower costs to reach people, and who doesn’t love saving money? While funny or entertaining imagery can capture attention on Facebook , and may be tempting to use, if it’s not relevant to what you’re trying to sell or what you want the user to do it can lead to a low relevancy score. 3.
FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011
[Lead] Find New Customers – the Unmarketing Company
Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B Demand Generation | The Competitive Advantage of No Marketing. We talked about our company policy of zero paid advertising. We rely instead on fans to talk about us via word of mouth. Start Engaging.” ” We live that.
SAZBEAN | FRIDAY, MARCH 4, 2011
[Lead] 9 Ways Social Media Marketing Can Help Sales
Generate Leads – One of the most difficult parts of the sales process is generating leads for new business. Social media marketing can also provide a lot of direct calls to action to generate leads. With a little work, more can be known about leads so that sales knows which are more likely to purchase.
CMO ESSENTIALS | WEDNESDAY, FEBRUARY 4, 2015
[Lead] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
From, “I can’t get enough leads,” to “my top of funnel conversion rates need to improve” – there are plenty of common yet worthwhile challenges for marketers to conquer in top-funnel marketing. I’m always hearing from marketers who struggle with the top of the funnel. Yup dirt. Warning, “punny” content ahead). Demand Generation Trending
PUZZLE MARKETER | THURSDAY, JUNE 14, 2012
[Lead] 4 Reasons You Need a Mobile Website
Failing to adapt is sure to lead to a decrease in traffic and resultant financial loss. The recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. On any given day, more and more of a site’s traffic will come from mobile users. Graphics look distorted. billion this year.
6SENSE | THURSDAY, NOVEMBER 5, 2015
[Lead] B2B Marketers Embrace Technology, But Neglect Data Quality
With nearly every form of marketing becoming informed by technology, B2B marketers have solidified their key strategic objectives as follows: increasing leads generated (56%), increasing sales revenue (53%) and increasing conversion rates (46%). Marketing Technology on the Rise. Missing the Data Train. The Data Fuel . B2B Marketing
WRITING ON THE WEB | MONDAY, APRIL 4, 2011
[Lead] Is Your White Paper a Sales Pitch in Disguise?
For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. I asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com.
SNAPAPP | TUESDAY, JUNE 30, 2015
[Lead] How to Plug the Leaks In Your Content Experience
As marketers, we’re usually stuck on the outside of our own efforts, which can make it difficult to understand where, when and why leads are falling through the cracks. CTAs are imperative to any content experience, but can also cause a major leakage in lead gen. By Victoria Hoffman , Content & Community Manager at Uberflip.
WRITTENT | THURSDAY, AUGUST 1, 2013
[Lead] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
Perhaps the world’s leading tool for word clouds, this platform provides basic options for visual content which is driven by text. free version of one of the world’s leading data visualization software, Tableau offers sophisticated options for translating large data sets into compelling imagery. Infographics and Word Clouds. Easely.ly.
WEBBIQUITY | TUESDAY, DECEMBER 17, 2013
[Lead] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
The brilliant Heidi Cohen exposes the three “leading causes of content marketing death,” along with fixes for each. Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). How I.T.
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 11, 2011
[Lead] 5 Ways to Get More LinkedIn Company Followers
LinkedIn power users know that their interaction in LinkedIn Groups facilitate connections that lead to business on the social network. B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 6, 2014
[Lead] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
Give yourself lead time. Set yourself up for success by giving yourself a long lead time. Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. And why not? Events are a great way to drive opportunities and engage every aspect of your marketing funnel. You guessed it!—you you need money.
EMAGINE B2B BLOG | TUESDAY, SEPTEMBER 13, 2011
[Lead] Leverage social media, beat your B2B’s competition
However, properly done it can… boost your traffic and help generate leads elevate your website’s ranking complement your marketing with peer reviews/referrals help increase sales yields But did you know? No, it won’t cure snakebite or remove warts …although some social media enthusiasts may have left that impression.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 5, 2012
[Lead] Can the User Interface Impact How Well You Do Your Job? [CHART]
We found that the volume of leads is slightly higher when customers are on the new interface. Finally, the most dramatic improvement seems to be in the number of leads nurtured per active marketer, almost 50% more capacity per marketer! Can the User Interface Impact How Well You Do Your Job?
HINGE MARKETING | FRIDAY, JUNE 26, 2015
[Lead] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
Data such as number of impressions, interactions, leads generated, and even the number of deals closed, can now easily be viewed and reported on. Instead of wasting resources on following up with leads that aren’t yet ready to buy, advanced marketing automation technology allows sales departments to strategically focus their efforts.
SALES ENGINE | THURSDAY, FEBRUARY 11, 2016
[Lead] What can the losing football coach teach us about making your sales quota?
Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. Leveraging marketing automation to convert this activity to Marketing Qualified Leads (MQLs). Sales Plans are unattainable! The sales team is not making quota! It used to be.
VOICE-BASED MARKETING | WEDNESDAY, DECEMBER 31, 2014
[Lead] 4 Tips to Make the Most of Your Bid Management Tool
For example, agency Sq1 increased their client’s phone leads from search by 75% , but the way they handled those leads didn’t stop with generating the phone call itself. Bid management tools can be helpful to ensure you get the most bang for your PPC budget’s buck, and with these 4 tips, the bang is even bigger.
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 13, 2011
[Lead] Are Smartphones Making Us Stupid?
Today, marketers need to lead audiences all the way to the conclusion , quickly and convincingly. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. But our attention is rarely complete.
MODERN B2B MARKETING | MONDAY, FEBRUARY 10, 2014
[Lead] How Personalized Retargeting Can Optimize Your B2B Ads
Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead. Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Targeting and Personalization
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 30, 2014
[Lead] 4 Ways to Manage Change Management For Successful Demand Generation
As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand? by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary.
SNAPAPP | THURSDAY, FEBRUARY 25, 2016
[Lead] How Confident Marketers Are Using Interactive Content to Build Multi-Touch Campaigns
More touchpoints = more lead scoring. More lead scoring = more knowledge on where they are in their buyer’s journey. You can lead your prospects down a journey and collect information on them in a fun and interesting way. That’s the same for us. Your Campaigns Today. What we forget about is the experience. Find out!
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 7, 2010
[Lead] Ten reasons to blog – even if nobody reads it
Wegman’s grocery store employees blog about seasonal recipes and show how to use their food products in new ways. . 7) Indirect sales — Featuring blog-only promotions and offers or opt-in content can expose new sales leads. . 8) PR – Blog posts have the opportunity for massive reach. There better be. Why not use it?
KOMARKETING ASSOCIATES | FRIDAY, JULY 24, 2015
[Lead] 5 Ways to Modernize Your B2B Branding and Marketing Online
good example of a company leading with their perks is Buffer, who offers the following perks for employees: 100% remote. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo. Sleek Design / UX. Unlimited Kindle books.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 10, 2013
[Lead] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
Make time for the important discussions- alignment isn’t just about lead handoff. by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator — without whom we wouldn’t have customers to serve and enable.
BLOG MY CALLS | FRIDAY, OCTOBER 5, 2012
[Lead] Mobile Marketing Statistics: Updated Edition
Mobile callers convert to customers 10x to 15x more than web leads (Source: ContactPoint). Every few months researchers coms out with some new mobile marketing statistics that describe the frenetic pace at which mobile is growing. Here are the coolest statistics about mobile we've found recently. Please enjoy them in their full awesomeness.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 27, 2011
[Lead] How to Beat the S&P 500
This includes not only the active sales pipeline, but the raw responses and leads that will eventually translate into revenue. Fast-growing companies need to closely track the rate at which leads are moving through the revenue cycle and converting to closed deals. Customer Confidence Rocked.” Businesses Posting Big Losses.” Value.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 28, 2013
[Lead] Real Results to Common Email Tests
Version A was sent from a human being (the lead’s owner); version B was sent from a general marketing alias; the subject lines were identical. Does shorter, more concise email content lead to more click-throughs than highly descriptive, longer email content? So, what have we found to be the most effective? The winner. Fake Forward.
DIGITAL BODY LANGUAGE | WEDNESDAY, NOVEMBER 4, 2009
[Lead] Winners of the 2009 Markie Awards
It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.
TONY ZAMBITO | SUNDAY, JANUARY 24, 2016
[Lead] Informed Customer Understanding Should Guide Marketing
While others portray that if you just do these few things, then there will be a proverbial pot of gold, at the end of the year filled with overflowing coins of new leads and customers. by Anton Scherbik. Each of these proclamations can come with dire warnings that if you do not heed this advice, then you are bound to fail. Choosing Wisely.
BLOG MY CALLS | THURSDAY, FEBRUARY 20, 2014
[Lead] The 2 Most Important Things Your Agency Can Do To Retain Clients
Your client doesn''t care about rankings, traffic, or even leads. For example, if Conversation Analytics determines that the caller is a high quality lead, it can send a Webhook to a CRM that changes the prospect status of the lead, puts them in a callback list, or sends them a specific text message. It keeps you up at night.