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  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Lead] An Intelligent Approach to Influence Measurement
    Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. This addresses the problem of lead quality, which is the biggest cause of sales waste. Victory will go to the swiftest.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 5, 2010
    [Lead] Marketing Dashboard: Passive Discovery
    Efforts to build great content and share it with influencers lead to a more measurable metric of inbound links. Creating interesting, useful, and valuable content leads to more links, and each link increases the chances that your content will be discovered by those reading about the market space. This view is instructive in two ways.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 18, 2014
    [Lead] 5 Helpful Tips for Sales and Marketing Cooperation
    The purpose of this exercise is to observe how your qualified leads and sales interact. You might come away with some ideas on information you can provide sales during the lead hand-off, or you might have recommendations for sales on how they communicate with the leads you pass. Experience a 31.6% Managers should meet regularly.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Lead] Don’t Let Your Prospects Be Like the Relatives You Only Think About When You See Them
    But in more complex sales cycles and longer lead times (not to mention average order size) we typically see with our manufacturing clients that it is important to build trust. You may think of it as lead nurturing or marketing automation. You may be traveling to see family this Thanksgiving holiday. You – “So! Communicate.
  • CMO ESSENTIALS  |  THURSDAY, OCTOBER 30, 2014
    [Lead] Sales Enablement Technologies: Some Things Old, Some Things New
    Figure 1: Leading Traditional Technologies, by Best-in-Class. While many enterprise technologies are procured by a single line of business, with the explicit goal of improving that individual unit’s efficiency or output, some enabling tech tools can benefit multiple fiefdoms within a company. Been There, Done That, Keep Doing It.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Lead] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis. – via Moz.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2009
    [Lead] The Cost to SMBs of Not Implementing a Marketing Automation System
    Recently, I read an article about the Ten Small Business Lead Nurturing Tools. found the title curious, since I only use one lead nurturing tool, and upon reading the article realized that many small and medium (and even large) companies are purchasing anywhere from 2-10 tools to do what one marketing automation system can do.
  • ENGAGE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Lead] A Marketer without Data is Like a Cab Driver without GPS
    When marketers do access the wisdom of the crowd, we tend to rely on case studies and best practices of others that lead to taking already well-traveled routes. Convention leads you to crowded streets. It takes time and leads to the feeling that the more you learn, the more you realize you don''t know. Any preferred route?”.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 8, 2012
    [Lead] Presenting – the World’s Greatest Salesperson
    Jeff Ogden, is the Founder and President of the lead generation company and global marketing firm Find New Customers. For those too young to know, Colombo was a detective who seemed kind of slow. He never understood things. He kept saying he didn’t understand. The image her illustrates it perfectly. They are endlessly inquisitive.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 30, 2012
    [Lead] Laugh and Learn with Find New Customers – Mac vs. PC updated
    In his weekly B2B marketing show, Jeff Ogden of the lead generation company and global marketing firm  Find New Customers  shares an important marketing lesson using wit and humor. In this show, a software company uses the old Mac vs PC idea to contrast his company with the new “cloud computing” options cited by the competitor.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Lead] 2012 #Nifty50 Top Men in Technology on Twitter
    Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. Jim leads the AT&T Global Response Team, which performs security research and incident response for the AT&T global network.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 21, 2013
    [Lead] InsideView and Microsoft Raise the Bar on CRM
    They will increase productivity in a myriad of customer-facing use cases: Sales and marketing professionals are able to produce more qualified leads, faster than ever before. A dramatic change in B2B buyer behavior has redefined the needs of CRM users and the requirements of CRM systems in the last few years. customer intelligence Sales 2.0
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Lead] Social Media can be thread to your reputation
    Free report: Get found and get leads the smart way. Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Lead] Employee Sues Employer Over Ownership of Six Million “Likes”
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. Wu contributes a monthly column on Social Media and Employment Law. He also provides strategic litigation services when claims and lawsuits do arise.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Lead] 13 Brands Using LinkedIn Company Page Features the Right Way
    We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. You want to leverage LinkedIn's lead gen potential for your business as much as possible, right?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 7, 2013
    [Lead] By Failing to Prepare, You Are Preparing to Fail
    If I sit back and wait for the phone to ring or for marketing to provide me with all the quality leads I could possibly handle, there is a zero chance of making my number. You''ve read the quotes: “A goal without a plan is just a wish.”. ? Antoine de Saint-Exupéry. “If you don''t know where you are going, you''ll end up someplace else.”. ?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 2, 2013
    [Lead] 4 Ideas to Ensure Success With Sales Analytics
    Making this mistake could lead to disastrous repercussions to the overall performance of your company. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. First, you need to focus on your business use case.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Lead] In B2B marketing, it’s a no-compromise world.
    That’s why it’s so important for B2B marketers to follow best marketing practices in everything they do — whether it involves their brand, lead generation, or nurturing efforts. based on what the boss wants, the sales department wants, or the product manager wants, the result is fewer leads and fewer sales.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Lead] Top Trends in Technology Marketing for 2015
    For tech firms, clients’ changing decision-making strategies are transforming technology marketing – leading firms to educate and influence through the lens of buyer’s needs and priorities. With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. Brand.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Lead] Paid Search Trends and Predictions for the Remainder of 2014
    The value of search engine marketing will continue to grow for the rest of the year and beyond: from SMBs to Fortune 500s, marketing teams of all sizes, industries and budgets are using Google and Bing to spread the word about their company, generate leads, and acquire new customers. Paid Search Spending Explosion. Turn them off. Paid Searc
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 2, 2011
    [Lead] How Your Products Influence Your Brand
    Communications with customers throughout the sales process (including post sales and customer service) is vital for meeting and molding expectations and can lead to much better products (and brand perception) in the future. Other than advertising and marketing, products and services are how people experience your brand. Thoughts?
  • VIEWPOINT  |  WEDNESDAY, MAY 30, 2012
    [Lead] PowerViews with Andrew Gaffney: Tipping Points & Differentiators
    Lead Evaluation Metrics: A Leaning Curve to Relevance in Reporting. Click to start video at this point — In response to a question on marketers defaulting to lead quantity and cost-per-lead metrics, Andrew talks about a measurement maturity cycle. My PowerViews guest today is Andrew Gaffney. Stay Tuned
  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Lead] How to Design a Persona-Centric Website Experience
    After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? So what should those 'choose your own adventure' links on your homepage and/or in your website's navigation lead to? Face it: your website isn't just about you.
  • VIEWPOINT  |  TUESDAY, JUNE 19, 2012
    [Lead] Predicting Sales Results from a Group of Inquiries
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. If you only have a 50% follow-up rate on sales leads, cut the sales results to $2,499,768. This is easy. What will the sales results be? cost of marketing? Right?
  • FATHOM  |  WEDNESDAY, APRIL 30, 2014
    [Lead] PPC Hero Conference 2014 (Recap)
    Fathom was proud to have one of our own paid search experts, Alexa Feckanin, lead a session on “The Power of Enhanced Sitelinks: Bing / Yahoo”. Joe Castro (Director of Paid Search), Noah Brooks (Online Advertising Specialist) and Ashley Hanna (Lead Paid Strategist) were also in attendance and met a lot of great people at the Fathom booth!
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MARCH 11, 2010
    [Lead] Email as a Discoverable Medium
    Receiving uninteresting or non-valuable content from a particular source quickly leads to a situation in which we recognize, and reflexively delete or ignore the content. I wrote on Tuesday about the difference between messages being "delivered" and messages being "discovered".
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 10, 2010
    [Lead] Get Great at Content Marketing - NOW!
    Get good at lead nurturing -This stuff is way too powerful to ignore. Incorporate web video in your B2B Marketing. Get good at mobile marketing. Take content marketing seriously. We asked Doug Kessler "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Doug Kessler. For free.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 24, 2012
    [Lead] The New Boundaries of Targeting for B2B Marketing
    Today you can target online advertising in addition to email list rentals and lead generation programs to just your list of target companies. In B2B marketing, standing out from the crowd and getting your audience’s attention is absolutely critical. What if your message could get through to more of these individuals and companies?
  • WRITTENT  |  TUESDAY, AUGUST 27, 2013
    [Lead] 29 Content Strategy Offers Ideas You’ve Never Dreamed Of
    Your lead generation strategy isn’t going to be very effective unless you’re willing to give back. Here are some creative ideas to help you kick your content strategy for lead generation up a notch or two: 1. Record an expert interview on a given topic, and offer a special podcast as a lead generation offer. 5. Pssst. Tutorials.
  • VIEWPOINT  |  THURSDAY, JANUARY 31, 2013
    [Lead] PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps
    Because prospects and customers see meaningless cold calls as wasteful interruptions, successful sales professionals must use social media research to find reasons to connect with their leads. Joining me today is Josiane Feigon, President of TeleSmart. Millennial Talent 2.0 is Here to Stay. Passion. The Inside Sales Superhero to the Rescue.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Lead] 12 Social Media Tools for B2B Pre-Event Marketing
    Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Adam Q. Jeffrey L.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
    Any marketing strategy that focuses on generating leads and converting mobile traffic into online or offline sales needs a mobile-optimization strategy focused on generating calls. With the rise of smartphones comes the rise of mobile searches, and the rise of mobile searches leads to increased inbound calls. blog Google
  • INBOUND SALES NETWORK  |  TUESDAY, SEPTEMBER 27, 2011
    [Lead] Your Marketing Ain’t Pretty…It Just Looks That Way
    While this goes against everything my first company ever stood for (back in the late 90’s), the truth is that copy trumps art when it comes to driving response in B-to-B lead generation. Recently, I was working with a client to generate leads for a very complex sale (100K+/year, with 4+ departments involved) to a cold database.
  • LEAD VIEWS  |  MONDAY, NOVEMBER 22, 2010
    [Lead] Segmenting IT buyers in Your Marketing Automation Campaigns
    Tags: Inside Sales Lead Qualification Marketing Automation CRM database Lead Classification Lead Life-cycle Management Lead management Marketing Automation Campaigns Segmenting IT buyers
  • PAUL GILLIN  |  THURSDAY, MAY 27, 2010
    [Lead] The Power of B2B Communities
    They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Lead Generator,&# indicating that generosity is part of his business strategy. Top coders win money and also visibility that leads to jobs and lucrative contracts. Is it appropriate to a B2B setting?
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Lead] How to Use NPS Surveys for More Powerful Marketing Automation
    You send a survey to a group of customers, leads, partners, etc. NPS surveys can help you set up your marketing automation to 1) nurture the leads into customers, 2) weed out folks who don''t really want to hear from you anymore (and could be dragging down your email marketing stats), and 3) bring new people into your marketing funnel.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 29, 2013
    [Lead] The Hidden Costs of Ineffective Onboarding
    The fact of the matter is, though, that an ineffective onboarding plan puts these valuable investments at risk, leading to higher washout rates and extending the amount of time needed to reach full productivity. Sales organizations spend good amounts of time and resources finding and hiring the best talent.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 10, 2009
    [Lead] Creating a New Customer Every Few Days – Marketo’s Secret Sauce to Sales Success
    The Secret Sauce to Demand Generation , given by Jon Miller, VP of Marketing at Marketo about how we generate leads and nurture them through the buying process.  This webinar has had hundreds of views and shares the exact reports, plans, and scoring that Marketo uses to prepare leads for our sales team. 
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] Let the market view in
    Whatever the root cause, the consequences of making decisions without true market based facts can be quite dramatic, leading to unrealized sales, campaigns that fall flat and products that fail to excite those they are intended for. There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Like this post?
  • THE POINT  |  WEDNESDAY, JUNE 20, 2012
    [Lead] Top 10 Tips for Better Email Templates
    lead nurturing) or when you want to segment emails by product line or target audience. 3. The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. But one other element plays a key role even before you write one word of copy: the design template.
  • INBOUND SALES NETWORK  |  THURSDAY, AUGUST 25, 2011
    [Lead] The Tragic Feud between Sales and Marketing
    The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. Download our free The Executives' Guide to Building a Lead Generation Engine Neither group has much respect for the other.
  • B2B MARKETING ONLINE  |  FRIDAY, JANUARY 21, 2011
    [Lead] Mobile – the future of B2B marketing
    There is also the additional issue raised by Andy Kinsella of Glue Isobar, that with more than 300,000 iPhone apps and 100,000 Android apps currently available, the possibility of app fatigue could lead to an explosion in mobile web. The public are embracing the mobile revolution, and 2011 will be the year that Smartphones become the norm.
  • ONPATH  |  WEDNESDAY, JANUARY 11, 2012
    [Lead] Ottawa Consultant becomes Salesforce MVP
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. About Salesforce.com With 100,000+ customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. OTTAWA, ONTARIO.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 13, 2012
    [Lead] Inbound AND Outbound
    They make more dials, they have more live conversations and they pass more fully qualified sales leads to your sales people. I love automated email marketing. It has changed the rules of the game for opportunity generation firms and allowed us to dramatically increase rep productivity. However, the majority of companies seem to stop there.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 6, 2014
    [Lead] How to Successfully Execute a B2B Marketing Strategy
    Subscribe to online publications, columns in leading papers, and blogs that are specific to your market. Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. This will provide visibility to manage topics, themes, guest posts, frequency, etc.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2011
    [Lead] How to Make the Inc. 500 Fastest Growing Companies List
    If you start by growing your company using outbound marketing to purchase leads, perhaps you pay $50 per lead. When you are buying 100 or 1,000 leads per month, that isn’t so bad. Today we’re super excited to announce that HubSpot has been named the second fastest growing software company on the Inc.
  • B2B MARKETING TRACTION  |  MONDAY, SEPTEMBER 24, 2012
    [Lead] When Is It Time to Hire a Part-Time CMO?
    Marketing money is being spent but greater awareness in the marketplace, leads and revenue are not the results. Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. Why would a business hire a part-time CMO? ” There is no written marketing plan.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 27, 2011
    [Lead] So Many Sales Prospects to Contact and So Little Time.
    Here a couple of tips that I have found to be useful for my team: Prioritize large lists based on the leads that have been most recently created. Some of the leads were created almost a year ago, while others were created in the last month or so. ” The answer to this question really varies depending on so many factors.
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Lead] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    In addition to the sprinkling of sage advice and vital statistics throughout, this article’s primary function is to highlight the notable examples of platforms and placements currently leading the way in making video marketing the dominant form of new media: Videos can easily be used to explain your products or services to potential customers.
  • HUBSPOT  |  THURSDAY, AUGUST 30, 2012
    [Lead] 11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
    The channel that has the highest visit-to-lead conversion rate will most likely be the network that works best for you. 4) Customize your SEO strategy to target the phrasing your persona uses. Or had when they were your leads, at least? Do you know your best customer? Seriously -- do you really, really understand your best customer?
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JULY 25, 2012
    [Lead] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. Just search for, “How to.” Then have this person answer a question on a weekly basis.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Lead] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Your content strategist might want to target a specific subset of people, the ones most likely to turn into leads. When I say "bottom line," ideally this would be sales or leads. However, if your brand awareness content isn''t contributing to revenue or new leads, it doesn''t mean all hope is lost. Me neither. Absolutely not.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Lead] Thought Leadership: Marketing Engineering Services with Technical Articles
    This in turn delivers tangible benefits (leads, contracts, projects etc.) to the engineering company. They are using their technical content to build thought leadership and not directly for lead generation. Repackage articles on a similar topic to turn them into white papers that you can use for lead generation and/or nurturing.
  • BIZNOLOGY  |  TUESDAY, MARCH 31, 2015
    [Lead] Two more Google Webmaster Tools tips and tricks
    You Can Lead a Google to Structure (Data Highlighter). Last week I shared a couple Google Webmaster Tools tips and tricks  with you. This week, I have three more, sitemaps, data highlighting, and site speed. saved the best for last. Google wants you to be successful! And, aren’t you mobile native yet? Pathetic! Book Reviews. Events.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 18, 2012
    [Lead] Inside Sales Reps: How Is Your Relationship With Your Sales Team?
    Being a Business Development Rep at AG is more than just making dials and passing leads. It’s also about cultivating and maintaining open communications with the sales reps that you are passing your leads to. Sales Prospecting Perspectives in pleased to bring you another guest post from one of our newer BDRs, Kim Staib.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 28, 2011
    [Lead] Sales Prospecting Perspectives Weekly Recap - Week of January 24th
    Choosing The Right Lead Generation Firm - Chris Lang talks about how to chose the right Lead Generation Firm for your company. Truth is there are a lot of great lead generation firms out there also. Where a lot of companies get burned is by choosing a lead generation firm for the wrong reasons. Happy Friday Everyone!
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Lead] Employers Will Not “Like” This!
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. Is is not uncommon to read Facebook posts from “friends” complaining about their boss or work situation.  Author information. James Wu.
  • ENGAGE  |  TUESDAY, APRIL 26, 2011
    [Lead] Social Media Friends … with Benefits
    More people are qualifying as leads Social media paves more inroads back to the company website (and subsequent lead generation form). Social media marketing allows access to a wider swath of potential customers (just like TV ads, just like magazine ads, just like radio ads, just like in-person events) and some of them turn into leads.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 6, 2013
    [Lead] Five Signs Your Online Customers May Be Cheating on You
    But Marketers can use online behavior and web analytics to reveal patterns and warning signs indicative of the type of customer retention issues that lead to “online cheating.” Posted in Behavioral Targeting Conversion Optimization Customer Experience eCommerce. ” The question is, are they? Low Search Engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 15, 2013
    [Lead] The Mathematics of Revenue Cycle Strategy
    It is all working, the leads are coming in and moving through the lifecycle and you have visibility. Number of leads in Engaged status = A. Many of your marketing activities will touch these people including email blasts, webinars, and lead nurturing for example. Author: Rajiv Kapoor Change of focus. So what are the variables?
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Lead] Use Twitter to Rank #1 in Google in Less Than Five Minutes
    Five minutes from now you really could be generating leads using Twitter. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Rank number one in Google in five minutes? Must be black hat , right? Wrong. And, in some cases it can be used to outrank behemoth competitors.
  • CONNECT THE DOCS  |  WEDNESDAY, JUNE 2, 2010
    [Lead] White Paper 101: A Step-by-Step Approach to Creating Highly Engaging White Papers
    Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Any business that sells to other businesses is a prime target, and thousands of businesses are using white papers today to educate customers and generate leads. Jonathan Kantor. Act NOW.
  • MARKETING INTERACTIONS  |  SUNDAY, MARCH 6, 2011
    [Lead] Marketing Automation Provides Tactic Validation
    What his client did once they had marketing automation to track lead disposition was to divide their spend equally across 3 demand generation initiatives: list rental. I was just reading a post by Mac McConnell, You've Got Marketing Automation. Now What? , and one of the points Mac made really resonated with me. content syndication.
  • BLOG MY CALLS  |  MONDAY, MAY 6, 2013
    [Lead] 5 Steps to Effective Content Marketing
    Do you want to get clients and leads from your blog? Calls are more valuable and better leads than clicks. We''ve received a fair amount of publicity recently for our 150 blog posts in 50 days content marketing effort. We can help you with that! Here''s our first installment: 5 Steps to Effective Content Marketing. 1) Set Goals.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 28, 2015
    [Lead] Is Your B2B Marketing Valuing C2B?
    Event coverage: This can lead to exposure to potential clients, especially if they are in the audience or regularly read the publication covering the event. retail example would be when a college student sells their used textbooks to a book reseller, who then resells them. Can C2B truly influence and improve B2B marketing? Customer Reviews.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Lead] 7 Tell-Tale Signs Your Competitor Is a Total Shmuck
    Whether it's something in particular that's making your blood boil or they just generally grind your gears, don't let your emotions get the best of you and start talking smack to leads and customers -- the general public has gotten pretty good at identifying inappropriate behavior and calling out companies on their own. The high road. Classy.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Lead] Quality Content Isn’t Everything
    If nobody hears your content, in one sense it doesn’t even exist – in which case it won’t help you generate leads or establish credibility or accomplish any of the other business goals of your content marketing strategy. Based in Chicago he is a writer, blogger and content guru with extensive B2B experience. Over to You.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Lead] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    After seeing the report, I reached out to SAP’s CMO, Jonathan Becher (@ jbecher ) who is leading the marketing transformation effort here at SAP. Has the rise of digital, social and mobile technologies affected your marketing organization? Simple advertising campaigns and tactical approaches to gain new customers are no longer enough.
  • VIEWPOINT  |  WEDNESDAY, MAY 8, 2013
    [Lead] Should Marketing Be Held to the Same Quota Standards as Sales?
    We can always calculate cost per lead, acquisition costs and other related metrics. You can connect with Andy on LinkedIn or via email. How often do we hear, “what’s the value that you marketing folks provide to the organization?” How often do we deal with the first round of annual budget cuts hitting marketing first? Should we go further?
  • BLUE FOCUS MARKETING  |  MONDAY, JANUARY 6, 2014
    [Lead] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership
    One product to come out of this process, Connections , is now an industry-leading social business platform. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FOR EWORD by David C.
  • SALES CHALLENGER  |  MONDAY, MARCH 12, 2012
    [Lead] Sales Lessons from the Military
    First line sales managers are expected to lead their teams into battle each day to win business and grow share of wallet. In the military, soldiers are taught to follow the principle of Commander’s Intent: “To preserve the initiative, subordinates must act independently within the context of an overall plan. The Sales world is no different.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Lead] How to Achieve Inbound Marketing Success in Less Than a Month
    She was not generating leads through her website and didn't know how to make the transition from the traditional marketing methods she had been doing for years. Results: 16% Conversion Rate and 12 New Leads! Since then, Kathryn has continued to blog, create new landing pages and offers and capture even more inbound leads!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 13, 2011
    [Lead] Content marketing is not enough — The fulfillment gap
    Their content marketing effort had hooked me with precision — I was an “inbound lead&# and had already received a lot of good information from their website, newsletter and podcast that had turned me into a hot sales lead — and now I needed to make that personal call. Community Week Post by Natasha Gabriel.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Lead] 3 Trigger Marketing Tips To Improve Engagement
    by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. One year, the hotel decided to increase his rent by three times.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 3, 2015
    [Lead] How to improve your company’s Facebook page
    For most brands, posting more than twice day leads to a large drop in engagement. 1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site. Your company’s Facebook page is your access pass to all of those users. But many company pages are sparse, rarely updated, and just wrong.
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 12, 2011
    [Lead] How to Outflank Your Competitors With Inbound Marketing?
    This is because inbound marketing centres around the strategic use of targeted and compelling content to create and reinforce a relationship with potential leads and customers. Creating. Creating is another essential step in the Zoober methodology. It includes online content such as: Articles. Blogs. White papers. Mobile apps. Webcasts.
  • SMASHMOUTH MARKETING  |  FRIDAY, JUNE 19, 2009
    [Lead] B2B Appointment Setting - Best if Nurtured First
    As you all know, Green Leads is in the b2b appointment setting business. Inbound leads as a result of the nurturing campaign were routed to their inside sales team. Since then, five of our clients have started feeding us nurtured leads to augment traditional raw names. So X meetings for $Y. Last year some stats started changing.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Lead] 20 Marketing Automation Terms Marketers Should Know
    It enables marketers to nurture leads and send them information only when it is most relevant to their point in the buying cycle. 2. Drip marketing is a synonym for lead nurturing , a series of emails that seek to qualify leads, keep them engaged, and gradually push them down the sales funnel. 8. Qualified Lead.
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 9, 2010
    [Lead] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
    Some want to lead, some want to help, some want to share and some want to watch. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Lead] Weekly Wrap Up - April 22
    LinkedIn can be a treasure trove of leads, connections, and ideas - you just need to know how to make the most of it. If you were treated to Easter egg hunts as a kid, you know the thrill of stumbling across hidden treasure in the tall grasses and tree nooks. And this week, we're pleased to share the following gems with you. Enjoy!
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 11, 2011
    [Lead] 5 Sound Reasons to Begin Your Small Business Social Media Marketing with a Blog
    At the end of the day, however, one of your primary objectives for your small business in engaging in social media marketing, especially from a business development perspective, should be in leading potential new customers back to your website. The reasons are simple: 1) Gives your small business a social voice.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 28, 2010
    [Lead] 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
    This combination has generated awareness, leads and revenue for Fusion Marketing Partners and our clients. . Sometimes you will hear unpleasant things (like what they really think about your leads) but you will also learn some useful information and perhaps make a new friend.  . You can find that article here. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Lead] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    We at Eloqua have seen significant business be leveraging social selling techniques using LinkedIn Sales Navigator, including: Increased conversion rates of leads to opportunities by 25%. by Amanda Batista | Tweet this The verdict on social selling is in: It works. Increased more than 15% of reps exceeding sales quotas. SocialDG.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Lead] Just Say No to Marketing Advice
    Here are examples of marketing advice I have recently come across (or even written): According to SiriusDecisions, by 2015 71% of all marketing leads will be from inbound marketing. All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. All of this advice is prescriptive.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Lead] Just Say No to Marketing Advice
    Here are examples of marketing advice I have recently come across (or even written): According to SiriusDecisions, by 2015 71% of all marketing leads will be from inbound marketing. All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. All of this advice is prescriptive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Lead] “Dongle incident” proves we live in a world with no room for error
    What kind of a world is this leading to? Perhaps you have heard by now of the “dongle incident.”. The man issued an apology, but was fired by his company.  A firestorm erupted, criticisizing both parties. An entire article is available here.  I am not going to pass judgment on anybody. The hivemind speaks. government? No room for error.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 24, 2010
    [Lead] Writing Web Content: 5 Simple Steps for Results
    This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [Lead] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 28, 2011
    [Lead] Find New Customers Fan of the Month – Antonio Dimitriadis
    B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Perkins.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Lead] Find New Customers Fan of the Month – Antonio Dimitriadis
    B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Perkins.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead] 10 Deadly Reasons Most Websites Fail [SlideShare]
    For most businesses, a website is the Grand Central Station of marketing -- connecting branding, social media, email, lead generation, ecommerce, and more. The primary function of a website is to attract visitors, convert leads, and delight customers through rich, relevant, and valuable content. Think about it. Cough. Yikes! love that.
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Lead] Inbound Marketing – What is it?
    Search Engine Optimization is something that is needed by all business to help boost leads. Converting visitors into leads is a vital part of the cycle. However, a lot of people don’t like filling out forms so using Social Sign In like Virally is a great way to help generate more leads. What exactly IS Inbound Marketing?
  • HUBSPOT  |  THURSDAY, JULY 26, 2012
    [Lead] How to Run Marketing Team Meetings That Don't Suck
    Who will be leading each discussion. While every business will likely review something different depending on their business model, here are some ideas for you: Leads waterfall. Volume of marketing qualified leads (MQLs). Paid vs. organic leads breakdown. How many leads are being generated? Meetings suck. Big Wins.
  • B2BBLOGGERS  |  MONDAY, APRIL 23, 2012
    [Lead] Are You Ready for B2B Mobile Marketing?
    site that is hard-to-use on smartphones and tablets will lose traffic, leads and sales to competitive sites that are mobile-ready. Utilizing optimization techniques for the mobile market improve lead generation and brand awareness. Mobile computing is not only a challenge for consumer brands. Advertising. Creating Mobile Apps.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 11, 2012
    [Lead] Working a Trade Show is a Job
    Ken’s latest book is: “Leading High Performance Sales Teams”.        His latest book is: Leading High Performance Sales Teams’. Best Practices for Attending an Industry Conference. Working a Trade Show is a Job. Its 1:45pm.  They have invested time and money to fly here and yet I see this at the 20 or so trade shows I attend each year.
  • BLOG MY CALLS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Lead] Conversation Analytics: How it Works
    For example, if a lead score indicator is calculated at 97%, we are 97% certain that the lead is good, based on the words said during the call. LogMyCalls has spent over 15 months developing the Conversation Analytics engine. Every word is analyzed by the LogMyCalls Conversation Analytics engine. Step-by-Step: How It Works.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, AUGUST 11, 2010
    [Lead] Mapping the Social Media Landscape
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. Please share!
  • B2B LEAD BLOG   |  THURSDAY, JUNE 2, 2011
    [Lead] Traits of the Best Teleprospectors
    Tweet Last month’s webinars on leveraging the human touch to drive leads, presented for the B2B Lead Roundtable and Marketo , prompted a great question: “What should I look for in a teleprospector?”. Along with Brian Carroll, I was one of the co-founders of InTouch, now MECLABS Leads Group. in the sales process.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, AUGUST 22, 2012
    [Lead] 5 Dreamforce Sessions Sales People Must Attend and Why #DF12
    For years, companies have tried, and failed, to implement a closed-loop lead management system. Join us to learn from a leading software company how they achieved this “holy grail” of sales and marketing. The closed-loop lead management system is one of the most elusive business models out there. Tuesday;  11:00 a.m.
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 7, 2011
    [Lead] How to Fit Social Media into Your Marketing Strategy
    Many companies fear that social media will lead to wasted productivity. But if organizations don’t take the lead and create a policy for how employees should be using social media, they’ll miss out on the benefits. You lay out three sequential steps for the social media process: monitor, engage, and manage.
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