Page 104 of 185 Previous | Next 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2011
    [Lead] How to grow your blog like a Fortune 500 company
    For example, if somebody comes to you and asks you to partner with them on a product launch, be open to that because it could lead to many other things in the future.The quarterly review might be a time consuming process, but it’s a very worthwhile one. By Srivinas Rao, Contributing {grow} Columnist. Why You Should Do This. Projects. Revenue.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 16, 2011
    [Lead] How to hire great employees – every time
    While I’m today President of the B2B lead generation consultancy, Find New Customers today, I’m was Candidate B at the huge software firm. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. New hires rarely work out (almost 1/2 fail within 18 months!). Answer: Flip a coin.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Lead] Ever-Changing Rules: New Era Challenges For CMOs
    Lead Generation Companies | New Challenges for CMOs. How good is your company at B2B lead generation? Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Lead] How to Tackle Real-Life Social Media Customer Service Obstacles
    But really, every communication with a lead or customer is a marketing opportunity, so anyone on the front lines with customers is already marketing for your company every day. All of this, in fact, leads us to the next common problem that comes with scaling a widespread social customer service initiative. So what's a brand to do?
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [Lead] Sales & Marketing Alignment: Key to Connecting with Prospects
    Photo credit: heavytpro70 on flickr About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. I’ve come across a lot of discussions about sales and marketing alignment lately. Two recently caught my eye. Tweet
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Lead] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    So follow Kitty’s lead and get those seasonal deals out early.  According to BtoB Magazine’s latest report on social media marketing, B2B marketers are leveraging social media for customer service, product marketing, hiring and recruiting, and traffic and lead acquisition.  Everyone always says pets are smarter than people. Don’t they?
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Lead] Marketing Analytics: A Must Have in 2014
    When a campaign is launched, it is very easy to follow online activity and leads from such components as emails, social media, and website activity. And don’t think that phone leads are on the outs or fail to contribute significantly to revenue growth. Studies show inbound sales calls convert to revenue 10 times more than web leads.
  • BLOG MY CALLS  |  FRIDAY, MARCH 22, 2013
    [Lead] Why B2B Companies Need Call Tracking Analytics
    We use somewhat complicated lead nurturing campaigns and other ad technologies to make this all happen. simple KPI like this can actually provide the insight that leads to updating your website or even changes to your sales funnel. If this doesn’t apply, then call duration is a down and dirty way to measure lead quality.
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Lead] 5 Most Controversial Marketing Blogs We've Ever Written
    Call tracking should provide lead score, call content, agent skills, buying readiness, pricing sensitivity, and a host of other data. 4) Sales vs. Marketing: Why Do They Disagree About Lead Quality? 'If you haven''t heard, we''ve written a lot of blogs lately. Some blogs been pretty bland. How did we do this? And most people loved it.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2011
    [Lead] 4 Easy Fixes for Customer Relationships That Turn Sour
    Treat all interactions as marketing opportunities, not just those leading up to the first conversion. Marketing Automation Strategies to Nurture Leads and Create Long-Term Customer Relationships. Download this eBook to improve your lead nurturing and customer retention strategies. Reason 1: They are mad at you. It happens.
  • B2B VOICES  |  MONDAY, APRIL 15, 2013
    [Lead] Other Voices: Ann Handley, MarketingProfs
    It’s more important to figure out what marketing metric matters to you : It might be sales, but it might be something else, too: Customer engagement or sharing metrics, or the length of time between a lead generated and a sale. But at a high level, look at your lead generation, sales, and sharing metrics. You are clearly very busy.
  • WRITING ON THE WEB  |  THURSDAY, JULY 11, 2013
    [Lead] Business Blogging: How to Optimize Older Posts
    Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. 'Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? It uses the YARPP plugin.
  • MODERN B2B MARKETING  |  MONDAY, JULY 22, 2013
    [Lead] Introducing the Modern Press Release
    This leads me to believe a strong notion exists in the marketing world that press releases are or at one point in time, were thought to be dead or irrelevant. 'Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? We It is understandable.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Lead] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    While they've been effective for lead-generation purposes, white papers tend to be heavy on content, many times replete with marketing jargon and industry terms. It's important to remember that our goal was not lead generation. For lead generation, we will continue producing white papers. Web 2.0 My boss, C.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Lead] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    While they've been effective for lead-generation purposes, white papers tend to be heavy on content, many times replete with marketing jargon and industry terms. It's important to remember that our goal was not lead generation. For lead generation, we will continue producing white papers. Web 2.0 My boss, C.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Lead] The Only B2B Content Marketing Battle Map You Need
    That’s where content tactics like ebooks, guides and lists can help you get found online and capture the lead. Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available. Or, companies jump into specific content marketing tactics without much planning.
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Lead] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    In fact, statistics show that companies that blog generate 67% more leads than those who don’t. So, it’s time to stop questioning whether you’re A/E/C firm should build a blog, and start exploring how you can engineer that blog into a lead-generation machine! SHP Leading Design – SHP Blog. Beautiful.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 12, 2012
    [Lead] 3 Tips to Optimize Your B2B Social Media Marketing Mix
    Although the answer I give is not scientific in nature, my goal is to show them how analyzing data can lead to data-driven decisions for the marketing mix, which then can be measured in terms of KPIs. won’t bore you with linear, non-linear and multivariate regression, but in a nutshell, it’s cause and effect analysis. Here they are: 1.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JULY 7, 2013
    [Lead] Thought Leadership Marketing in a Vertical Market
    You may wish to explore developing joint marketing programs-or you may just work out a lead-sharing agreement.   . 'Learn how thought leadership marketing will impact your vertical market presence. The first thing most people ask when considering whether to focus on vertical or niche markets is, of course, what are the benefits?
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JUNE 19, 2012
    [Lead] Facebook B2B Content Campaign Increases Reach
    In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. As I posted elsewhere, I got this idea from Constant Contact ; they did a similar campaign in February where they posted social media tips. liked the idea of posting tips — especially “graphical” tips. My campaign was pretty simple.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Lead] 3 Steps for Marketers to Take Leadership
    This is a guest blog post by Mike Gospe, an author of The Marketing High Ground and a speaker at our Lead Generation Quick-Start Series. Instead, the real long-lasting value a marketer can bring is to rise to the role of leading the executive team, and by extension the rest of the organization, to the high ground. Far from it.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Lead] How Manchester United Revolutionized Sports Marketing
    'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade). Have a Backstory. Fantasy sports.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 13, 2013
    [Lead] Marketing 101 for Manufacturers
    It is important to make sure someone internally is dedicated to leading your marketing efforts and ensuring their success. Lead Process – I can’t tell you the stories I’ve heard from manufacturers who spend tens of thousands of dollars at a trade show to generate leads, only to find out the leads are never followed-up on.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 28, 2010
    [Lead] Are You Playing to Win in B2B Marketing? – by Christopher Ryan
    And yes, it is tougher to generate leads and revenue. Whether your job is to generate leads, write copy, design promotions, qualify leads, or sell, a positive attitude will set you apart and give you a better chance of success than joining the doom and gloom crowd. The economic trend may be poor. Unfortunately, so is losing.” 
  • INBOUND SALES NETWORK  |  WEDNESDAY, JULY 4, 2012
    [Lead] 5 Books You Must Read if you’re Want to Improve Your B2B Demand Generation Programs
    Perfect the transition of sales-ready leads to your sales force. Over the years I have read many sales and marketing book. While some had some interesting points, most bored me. It seemed like most where writing a book just to gain some form of creditability. While writing a book does not make you a sales expert. Michael A.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 5, 2011
    [Lead] Dun & Bradstreet Uses B2B Social Media to Bring Data to Life
    Dun & Bradstreet (D&B) is the world’s leading source of commercial information and insight on businesses, with a global commercial database that contains more than 200 million business records. One of the best ways to learn about B2B social media is to hear from marketers who are learning about social media themselves.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Lead] 14 Experts Predict 2013 Social Media Trends for Small Business
    Their measurement will be less about direct, linear ROI and more about how social sharing and engagement fits into and enhances their overall web marketing and lead generation strategies.”. When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. So, I decided to go with 14 predictions instead.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Lead] What’s Happening to EU Privacy Law? An FAQ
    Any “breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access to, personal data transmitted, stored or otherwise processed” would need to be notified to the national supervisory authorities without undue delay and within 24 hours of the controller becoming aware of the breach.
  • WEBBIQUITY  |  TUESDAY, MAY 22, 2012
    [Lead] For Social Business, Remember the 90-9-1 Rule
    According to recent research from McKinsey , “companies that adopt social technologies can see a 50% increase in customer satisfaction, 48% increase in business leads, and 24% increase in revenue. ” This was hogwash of course. Sales is Sales’ job.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2011
    [Lead] Trust Me: Why Trust is Crucial for Business Success, and How to Built It
    That’s why blogging is important (as a way to educate, inform and even entertain, without blatant selling) as is social media (for answering questions and building online relationships that lead to positive third-party coverage and comments). Half-jokingly, I told her not to worry, I can build her business without her. Before the Sale.
  • B2B LEAD BLOG   |  FRIDAY, JULY 8, 2011
    [Lead] B2B vs. B2C: What Does It Really Mean?
    This blog and the LinkedIn group to which it’s connected are all about B2B lead generation. It ultimately ended with a phone call from a sales professional to the warm leads. Certainly, broad terms like B2B and B2C have their place – like big networking groups such as the B2B Lead Roundtable. ve spent my career working in B2B.
  • HUBSPOT  |  TUESDAY, FEBRUARY 25, 2014
    [Lead] 7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
    'At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. The winner was #1. That might be the case.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Lead] 7 Ways Twitter Can Help Juice Your Content Creation
    'There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. But as inbound marketers, we know that content creation is also one of our top priorities. is Twitter a tool we can use for that, too? Abso-tweetin''-lutely! Right? Right.)
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 2, 2013
    [Lead] A Review of the Book B2B AtoZ by Bill Blaney
    Myth 5: Blogging automatically leads to new customers. 'A Review of a good book on B2B Marketing. recently received a reviewer’s copy of the book B2B AtoZ by Bill Blaney – which covers B2B marketing. get many books sent to me, especially since I’m the host of the extremely popular online TV show, Marketing Made Simple TV.
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 20, 2012
    [Lead] B2B Aware: This Week in B2B Marketing-Leadership, Mastership & Relationships
    Don't ignore lead nurturing in the complex sale. mail enhanced by marketing automation and behavioral targeting is crucial to lead nurturing, given that 73% of leads are not yet ready for sales, according to a MarketingSherpa report. How to lead like MLK, Jr. Stay aware. It's 10 pm. DanZarrella.com. MarketingSherpa.
  • WRITTENT  |  MONDAY, OCTOBER 14, 2013
    [Lead] Business Blogging ROI in 3 Steps: Keep It Simple
    Leads. Leads – visitors landing on your blog often fill out a sign-up form and leave their contact details. So, another way to measure business blogging ROI is to estimate the value of your leads. If a website doesn’t sell directly, you can measure how many leads convert into sales when you contact them later. Traffic.
  • NUSPARK  |  FRIDAY, NOVEMBER 4, 2011
    [Lead] Permission Marketing Drives White Paper Relevance
    Generate qualified sales leads. As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms. 1] William C.
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 11, 2011
    [Lead] Hashtag Stuffing Doesn’t Work for B2B Twitter Accounts
    What was wrong with the original logic that hashtags increase search exposure, which leads to better discovery and more clicks? Stuffing tweets with high-traffic hashtags has been common practice since the advent of the hashtag in 2007. The thinking behind this is simple. Did you happen to catch Entenmanns #notguilty dust-up last week?
  • B2B IDEAS @ WORK  |  TUESDAY, NOVEMBER 23, 2010
    [Lead] The Sharpest B2B Social Media Monitoring Tools in the Shed - Part II
    It also enhances word-of-mouth mentions and reduces the cost of lead generation by 55 percent. It can monitor brands, identify key communities/influences, address customer service issues, generate new sales leads and more, as well as translate its findings into 16 different languages. relevance?). Sysomos also offers a free demo.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 30, 2012
    [Lead] 5 Ways To Maintain Your Clients
    After I met with the Sales Director, I asked other colleagues what they thought were the key reasons leading to our success with client retention. I was chatting with a Sales Director at our company this morning who asked an interesting question: How do you explain the increase in our client retention rates recently?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 1, 2012
    [Lead] I Wish Every Year Was An Election Year!!
    For those of you that don’t know, Marketing and Sales departments within technology companies pay us to run fully qualified lead generation initiatives for them. With the non-stop press coverage of the coming election I thought I’d jump on the bandwagon and share some election year related data with all of you.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Lead] 16 Things That Top Sales People Don’t Do
    Top sales people don’t use cold calling to generate qualified leads.  Top sales people don’t lead with products or technology, instead they lead with a problem or a desire that needs to be fulfilled and show people how they can achieve that. So what is it that top sales people do that makes them the best at what they do ?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2011
    [Lead] 6 Steps to Conducting a Successful Content Brainstorming Session
    Having ideas is great, but if they don’t turn into the 1,000 extra Facebook followers you needed or the 50 more leads you want to generate, the whole thing may end up being a complete waste of time and energy. Middle of the road is okay, as long as you are leading people in the right direction for amazing ideas.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Lead] 3 Steps to Building Your Email List with Pinterest
    Create an offering It might seem simple, but Duncan says to create an offering, pin it, and lead people from that pin to an email opt-in form on your website.”In Taking advantage of the caption is also vital to leading Pinterest fans back to your website and opt-in form. One of this year’s hottest topics? Ebooks. Guides.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Lead] How to Turn a Brilliant Idea Into Big Business
    It is critical to have chemistry with your lead investor, not the lead firm but definitely the lead partner. Yes, the link does not lead anywhere. Lead through vision and core values. We all have great ideas. One of the best way to do this, is to learn from others who have made this type of success happen.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 23, 2011
    [Lead] Finding Your Groove In Teleprospecting As A New Hire
    More dials = more conversations = more leads. Finally, don’t get discouraged if leads aren’t just falling in your lap on your first day. Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Kim Staib. My first day at AG was over four months ago and I have learned a lot since then.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 22, 2012
    [Lead] How to Engage Your B2B Prospects with Great Content
    More credible touch points lead to response compression ( read my previous post on this ), which makes you top of mind with prospective buyers. Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? Develop your B2B buyer personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 11, 2013
    [Lead] 5 lessons to build a business that I learned from my clients
    Will that all lead to client work eventually? Will that all lead to client work eventually? 'By Mars Dorian, {grow} Contributing Columnist. Whenever the end of a year comes nigh, I reflect on the past 12 months. And as think about 2013, I realize that I learned five important lessons from my clients. I Here we go. They don’t. Really.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2012
    [Lead] How to Distinguish Between PPC Pros and PPC Posers
    Making a campaign look good on paper could simply mean opting into the content network and showing an Excel chart with increasing leads at a decreasing price, without ever taking the quality of said leads into account. They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Lead] Digital Marketing Glossary, Part 1
    read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” Attribution is often used to help determine which activity or group of activities lead to a desired action. Another example: The number of leads that convert to an opportunity in the sales cycle. 'Guilty as charged.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 14, 2008
    [Lead] Productivity 2.0: How the New Rules of Work Are Changing the Game | Zen Habits
    The old thinking can lead to a big pile of crap. The old thinking can lead to a big pile of crap. The old thinking can lead to a big pile of crap. Martin Wildam: I agree that some planning is necessary but too often there is analysis paralysis — too much planning can lead to inaction. Zen Habits. About. Links.
  • THE ROI GUY  |  FRIDAY, NOVEMBER 22, 2013
    [Lead] Sales Revenue Growth for 2014? More of the Same Won’t Deliver Results
    The #1 reason sales reps do not achieve quota goals is not a lack of leads, products, CRM or training – but a failure to effectively communicate value to today’s more frugal / skeptical prospect. 'In your 2014 plans, you likely have some significant revenue growth targets for the New Year. Why is this?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MAY 20, 2011
    [Lead] Pirates, Train Wrecks, and Marketing Automation
    He also finds a set of puzzle pieces that, when assembled, present a flow chart of standard B2B marketing tasks: program setup, lead generation, nurturing, scoring, transfer to sales, and reporting. He is moved to action by a village of marketers and salespeople crying out for more leads and better nurturing. Here's the screenplay.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Lead] Take the Inbound Marketing Personality Test
    It’s important to keep your marketing efforts constantly active in order to keep driving more leads, but also to keep your fans and prospects excited. Marketing Lesson: You should be careful to maintain high-quality relationships with your prospects, leads, and customers. Should you be more extraverted or introverted? Be social!
  • BUYEROLOGY  |  MONDAY, NOVEMBER 14, 2011
    [Lead] Buyerology Trend: Think BIG Insights vs. BIG Data
      An equation that leads to BIG insights that also shapes the organization’s future relationships with existing customers and prospective buyers. This is the second in a series of articles planned on looking at buyer trends that will influence marketing and sales in the near and foreseeable future.  The Future. Related articles.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 26, 2012
    [Lead] What are Sales Playbooks? Why Does Your Company Need Them?
    Well-designed sales playbooks provide the right information for opportunities, leads, and accounts based on their characteristics and corresponding data as it is tracked in the CRM. You’re a quarterback and you’re down by four points. It’s fourth and goal at the nine-yard line with 10 seconds remaining in the fourth quarter.
  • ENGAGE  |  THURSDAY, DECEMBER 5, 2013
    [Lead] 42 Content Marketers to Follow on Twitter
    leading source for news, insight and community for marketers, media and agencies. 'One of the best ways to learn more about content marketing is to engage with thought leaders on Twitter. This list is far from complete, but it''s a great start for anyone interested in content marketing, social media and web journalism. Who did we miss?
  • WRITTENT  |  MONDAY, MARCH 10, 2014
    [Lead] 10 Ways Marketing Agencies Rock the Web with Content
    While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. These questions, and many more, were answered in the following case studies from leading marketing agencies.
  • VIDYARD  |  THURSDAY, SEPTEMBER 26, 2013
    [Lead] What Bill Nye the Science Guy can Teach us About Content Marketing
    Also defined in the rules, Bill’s show was supposed to be primarily entertaining and producers wanted school curriculums follow the show’s lead on this. This Ultimately, you want to drive more qualified leads based on your content and this could be your primary goal. Bill Nye’s Content Rules. Have a defined purpose.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Lead] The Appeal of B2B Social Networks
    They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. Top coders win money and also visibility that leads to jobs and lucrative contracts. Lead Generator,&# indicating that the value he provides to the community is good for his business.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 29, 2011
    [Lead] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
    ExactTarget’s answer was refreshingly honest: IMH lacks key B2B marketing automation features including lead scoring, advanced segmentation, and multi-step campaigns. So did I. But it took a little while to connect with the vendors to get the details, so I’m only now ready to write about them. Oh well. So does pretty much everyone else.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Lead] Spilling the Beans: the Secret to Marketing, Sales, and Support Success with VBMA
    'Like any business, we have had our own set of challenges, many of them shared with the businesses we serve: from tracking ROI in our marketing campaigns to routing calls to our virtual team, we haven’t been exempt from the every day struggles of things like demand gen and lead capture. Go ahead: steal all our secrets. We don’t mind one bit.
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 12, 2012
    [Lead] What’s the Best Way to Get New Business?
    Getting leads from the Internet. This is a quiz. How do the most successful professionals get new business? Spending 16+ hours a week on business development activities. Networking like crazy. Cultivating their clients. Cold calling strangers. The answer is ( 3 )  Cultivating their clients. The moral of this story: Be nice to your clients.
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 13, 2012
    [Lead] What’s Customer Engagement Again? And How Do You Stack Up?
    We’ll be happy to share industry-leading insights as we analyze the survey results and generate exclusive insights! The term “customer engagement” is seemingly ubiquitous today’s marketing world. Media publications are talking about it, bloggers are writing about it, and indeed, entire agencies have set up shop claiming to specialize in it.
  • SALES LEAD DYNAMICS  |  TUESDAY, JUNE 12, 2012
    [Lead] What’s the Best Way to Get New Business?
    Getting leads from the Internet. This is a quiz. How do the most successful professionals get new business? Spending 16+ hours a week on business development activities. Networking like crazy. Cultivating their clients. Cold calling strangers. The answer is ( 3 )  Cultivating their clients. The moral of this story: Be nice to your clients.
  • INSIGHTIQ BLOG  |  TUESDAY, MARCH 6, 2012
    [Lead] The Bacon of Client Engagement
    Leads to Close Ratio. “Bacon makes everything better,” is a sign I have in my kitchen.  I thought of it recently w hile working with two clients that are implementing new technologies into their organizations.  The technology in and of itself will neither improve customer centricity nor ultimately business performance.  Marketing Impact.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, NOVEMBER 10, 2010
    [Lead] Are You Serving Your Prospects Nothing But Plain Vanilla?
    Jill Konrath emphasizes this in How to Create Strong Value Propositions that Lead to Sales.  “ … we strive to perform with excellence, while providing the most comprehensive service possible”. With such a spirit of collaboration present here, we know we can ……deliver exceptional service that is truly value-added. “  . People Power.
  • SALES LEAD DYNAMICS  |  TUESDAY, OCTOBER 12, 2010
    [Lead] Don’t Let Prospects Pick Your Brain
    Ideally, the diagnosis will lead to more business. Unpaid consulting is a service professional’s dilemma. If you don’t offer it, you may not get the business. If you do, you still may not get the business. And, worse, the prospect could “steal” your ideas. Set firm ground rules about what, if anything, you’ll give away. And stick to it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 16, 2012
    [Lead] Question B2B SEO Tactics That Don’t Involve Strategic Marketing
    Is there an opportunity to generate quality leads through directory inclusion? lead generation, product marketing, or specific marketing segment)? A client emailed me this weekend with a message about a potential guest blogger for their website. Article Spinning and Article Directories. Link Exchanges/Reciprocal Linking. Splogs.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2011
    [Lead] Savvy Speaks: Don't Try These Marketing Tactics!
    Generating leads at all costs. While lead quality is getting more mindshare, some companies still push for more leads no matter what. Worse yet, you're bound to hand leads over to sales that are a waste of everyone's time. In the marketing world, wild schemes and hair-brained ideas abound. Heather. Michele. Wendy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 26, 2011
    [Lead] Improve your blog. Stop writing for an audience!
    Perhaps recognition that will lead to new opportunities? I’m a little freaked about this post.  I’m afraid people will read only the blog headline and get out their pitchforks and torches.  So please glance at least a few more sentences before hitting the comment section, OK? You were blogging for some personal benefit. Or money.
  • VIEWPOINT  |  WEDNESDAY, APRIL 10, 2013
    [Lead] Sales 2.0 2013 Conference - My Featured Tweets #S20C
    Rules to lead: ask employees, involve everyone, chart progress, reward good/confront bad, fire people, mood is everything @ jeffreyhayzlett. 'Day two of Sales 2.0 Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. Here are a few tweet highlights. Dan McDade (@dandade) April 9, 2013. Day two Sales 2.0
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2011
    [Lead] The Art of Guest Posting: 7 Tips to Writing a Successful Pitch
    Don’t “bury the lead.” by Maria Pergolino You’ve seen guest authors on other blogs, and appearing as a guest writer can increase a post’s marketing effectiveness. But how do you go about asking? That’s where a pitch letter comes in. Follow these guidelines. Determine your target. Get to the point. In the first sentence, hook the reader.
  • HUBSPOT  |  TUESDAY, MARCH 18, 2014
    [Lead] 8 Brilliant Landing Page Examples You Need to See
    Big, big caveat here: I don''t have access to any of the stats for these pages, so I can''t tell you how well they convert visitors, leads, and customers. 'Learning how to put together an A+ landing page is tricky. Take form length for example. So we decided to compile a list of landing pages we love ourselves. 1) Unbounce. 2) IMPACT.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 21, 2010
    [Lead] A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?
    and have invested in a solution to nurture leads, but you aren't getting the results you want. Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it. He could have focused on fixing his calendar, not on finding the right racquet. Where should I put my energy?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 29, 2010
    [Lead] Three Steps to Make Sure You Get What You Want from Your Freelance Pro
    Knowing what to expect and being prepared for the experience can lead to a smooth happy experience for everyone. Hiring a freelance marketing pro, copywriter, web designer, etc. is a great way to get fantastic results without laying out the cash required for a full-service agency or full-time employee. 2) Be specific about what you want.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2009
    [Lead] Two Non-Traditional Approaches to B2B Registration
    like the idea of prospects self-selecting a follow up phone call as it sets the expectation for the person downloading the piece, and it helps marketing and sales prioritize leads. Last week, Stephanie recommended marketers collect incremental information during the registration process , asking for more information during each interaction.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Lead] You're Asking Too Much of Our Relationship!
    Edward Brice pointed out in a recent interview with me, as long as marketers are measured on leads delivered, registration is not likely to disappear for some time. Requiring registration in exchange for a download is a hot topic of debate these days. On the other hand, as C. Instead, you’d expect to learn more and more over time.
  • VIEWPOINT  |  THURSDAY, DECEMBER 12, 2013
    [Lead] 3 Tips to Turn Noise Into Value
    Data can make the difference between these mistakes and well-executed campaigns with clear visions of target personas, which can lead to successful first calls or meetings. 'Uses Microsoft Dynamics. Has had the solution for three years. Likes the Detroit Tigers. You may be wondering what these pieces of information are all about. and when.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 6, 2013
    [Lead] 3 Reasons to Delegate When Managing Your Inside Sales Team
    If there are reports to run and spreadsheets to manage, you should consider delegating that to a senior rep on your team so you can focus on what you do best – leading, training and managing your people. At first I was completely thrown off by his comment. thought – the nerve ! The reason for that is because I now realize the benefits of it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 10, 2010
    [Lead] It’s time to unleash your blog
    Check out this quote from Patrick Crane VP Marketing, LinkedIn. “We started the LinkedIn Blog almost three years ago when we were a 60 person company.  Nobody doubts the power of our blog now. In fact they depend upon it.&#. Yet, many companies have been sluggish to climb on board.  Dealing with company politics and blogging . Digg this!
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 12, 2013
    [Lead] Week in Review: April 12
    Double Your Leads Instantly With This Simple Evergreen Tweak by Garrett Moon of @todaymade via @KISSmetrics (it's a two fer!). 'Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? Which Company is Most Useful to You? by @JayBaer.
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Lead] Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs
    It will be like being his Ghost of Lead Generation Past, Present and Future! Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? You aren't alone. The folks at Hubspot have done it again! Up from 9% in 2009. Worldwide there are 34,000 Google Searches per second!
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JUNE 27, 2013
    [Lead] Download the 2013 B2B Content Marketing Report
    Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. 'Content marketing is going mainstream in 2013.
  • HUBSPOT  |  FRIDAY, OCTOBER 4, 2013
    [Lead] Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
    You will develop a relationship with your ideal buyers, and that relationship could lead to a sale or a referral down the road. 'This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. What is Hummingbird? Will my search results suffer as a result of Hummingbird? Be helpful.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 28, 2012
    [Lead] Looking Back on a 30 year career. What a long, strange trip it’s been.
    And I am very active in social media – especially Twitter (@fearlesscomp), building my Fearless Competitor brand, my Television on the Internet  marketing show, Marketing Made Simple TV  (which was impossible as little as 2 years ago), and my sales lead generation company, Find New Customers. Mark W. Thanks, Mark. Any they were right.
  • MARKETING LEADERSHIP COUNCIL   |  SUNDAY, JANUARY 1, 2012
    [Lead] 4 New Year’s Resolutions for Marketers
    Regardless, it’s worth remembering that that attention is as limited a resource as the money it leads to, and the best firms will do everything they can to extract the most value out of every minute of consumer brain time. Ah, New Year’s – the time when we step back, reassess, and resolve to do better in the coming 365 days.
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 9, 2010
    [Lead] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
    Some want to lead, some want to help, some want to share and some want to watch. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 10, 2013
    [Lead] Revenue Acceleration Through Content Marketing Is A New Opportunity For Marketing Service Providers
    Now I am noticing that content marketing is a massive opportunity for these providers as they become expert in the above content marketing tasks; sometimes even add teams of content creators; plus being good at using lead management platforms such as Marketo.  Discover and Explore. How do they achieve this success? Need more details? Peter.
  • HUBSPOT  |  THURSDAY, DECEMBER 19, 2013
    [Lead] 2013's Top Content: 10 Brands That Totally Nailed It
    It shows how important it is to learn to understand our lead''s behaviors online, and offer them appropriate content without intruding on their private lives. So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? 1) Dumb Ways to Die.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [Lead] Top 56 B2B Marketing Posts for September 2010
    B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. New leads. Like what? &#.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Lead] Are you a social media marketing trapper?
    'I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Social Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Lead] What Could Kill Google and Facebook
    Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear. Twice. Facebook. Google.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Lead] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    Maintain patience and pay attention to month over month, and sometimes year-over- year trends when evaluating metrics like keyword visibility, traffic, and leads generated from search. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. Optimize Key Page Elements.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 13, 2010
    [Lead] Are You Making Your B2B Prospects Think Too Much?
    As soon as we find a link that seems like it might lead to what we’re looking for, there’s a very good chance we’ll click it.&#. Ever read one of those books that makes you look at your world a bit differently? Right now, that book for me is Don’t Make Me Think by Steve Krug. We don’t read pages. We scan them.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Lead] Are Facebook Clicks Totally and Utterly Meaningless?
    We also look at the cost per lead, and I think that metric is what's most important, because we do a bunch of different campaigns -- from ad campaigns to Sponsored Stories. If we can do less work (spend less, and get more leads) we're going to focus on that. Clicks don't matter. Wait, what? The "Clicks Don't Matter" Argument.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 5, 2013
    [Lead] What Exactly Does Google Consider High Quality Marketing Content?
    Check out IMA’s latest ebook, The Science of Enterprise Lead Generation. 'Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? What Are the Quality Guidelines? Cloaking.
  • INBLURBS  |  THURSDAY, FEBRUARY 2, 2012
    [Lead] How Word-of-Mouse can Drive Revenue for your business
    Free report: Get found and get leads the smart way. The influence of user generated content on purchase decisions is increasingly growing. Especially the digital natives 18 to 34 account for this trend where products and services are recommended to friends, business partners and family. On the web you are what you publish, what are you?
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 12, 2011
    [Lead] Site Navigation: The Foundation for Results-Driven SEO
    In this month's article, I interview Jill Whalen, CEO of High Rankings, about the importance of site architecture and how it drives leads for B2B sites. If you read or listen to any number of experts, you’ll hear that content is what drives search, leads, and sales. My greatest joy is when a client calls to say, "We're getting leads!"
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Lead] Founders Launch HubSpot 3 During INBOUND 2012 Keynote [FULL VIDEO]
    Workflows : an application that allows marketers to create a series of automated actions to nurture their leads. Didn't make it to Boston last week for INBOUND 2012 ? Wish you could have seen the keynote address by HubSpot founders Brian Halligan and Dharmesh Shah ? Well, you're in luck! INBOUND 2012 Keynote Address: Announcing HubSpot 3.
<< 1 2 ... 102 103 104 105 106 ... 184 185 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1