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  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Lead] Why Social Selling is Like Dating: How to Find a Relationship that Works
    Quit relying on your company to give you all your leads! Are you making sure you do your research on the leads you’re given before you call and try to get them to buy? This might sound a little crazy, but I think it’s true: Social selling is a lot like dating. Think about it. As salespeople, we need to remember this.
  • HUBSPOT  |  FRIDAY, FEBRUARY 4, 2011
    [Lead] 5 Ways to Prepare for the Future of Email Marketing
    Focus on Lead Nurturing Instead. Instead of purchasing lists, consider focusing more on lead nurturing campaigns. Lead nurturing is the practice of sending event-triggered emails to a specific segment. Learn How to Tweak Your Email Messaging to Generate More Leads! Cultivate Your House List. And you know what?
  • BIZNOLOGY  |  MONDAY, MAY 11, 2015
    [Lead] Increasing engagement in content marketing
    And it’s that connection that allows you to build the trust and create the relationship that ultimately leads to a fan or follower becoming a customer. Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. Start with the Basics.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 16, 2010
    [Lead] Building Awesome Inside Sales Teams and Fantasy Football
    It just so happens Lenny also manages Green Leads' team of appointment setting ninjas , and he and the rest of our crew handle our drafts, waivers and adjustments the same way. My obsessive- compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued. Even if the matchup is one-sided on paper? Understand the rules.
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Lead] Maximizing Event Effectiveness 3 Ways
    This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on.  It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events. Why do we exhibit at these industry events? Results.
  • CHRIS KOCH  |  FRIDAY, AUGUST 13, 2010
    [Lead] B2B social media lessons from Steven Slater and Mark Hurd
    But we’re in the era of social media now, so there are breadcrumbs in the forest that lead us to a fuller explanation of who Slater is and why he did what he did. Following the trail of bread crumbs leads us to a caring, thoughtful person. Social media fills in the background to the blowup. Even the mighty leave a trail.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2012
    [Lead] A Marketer's Guide to Picking the Perfect Analytics Tool
    The longer your sales cycle , the more complex the relationship with your leads becomes. If your leads are doing the majority of their research online over multiple weeks or even months, it’s important to have an analytics program that can give you a complete history of those customer interactions. The data is interesting.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Lead] What Social Media Can and Can’t Do by @davekerpen
    Social media won’t lead to overnight sales success. Dave Kerpen of Likeable Local. One of my favorite sections of this book is where Dave explains What Social Media Can and Can’t Do and I want to share that with you. They were simple a “Purchase Order Extraction” company back then.). Amen, Dave. Stay tuned.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Lead] 5 Ways to Get More LinkedIn Company Followers
    LinkedIn power users know that their interaction in LinkedIn Groups facilitate connections that lead to business on the social network. B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 29, 2012
    [Lead] How Do You Share Content If You Don’t Have a Blog?
    Google+ - Great place to have conversations and ask leading questions, not to mention the benefits of search results. Doing a blog is a major commitment and lots of us haven’t pulled the trigger for just that reason. But I’m sure you’ve got good content to share, but how do you do it? LinkedIn – Post status updates.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 2, 2013
    [Lead] eMagine Launches New Websites
    With technology out of the Massachusetts Institute of Technology, TEI is a Boston-based, leading biomedical company, applying its expertise in regenerative medicine to develop and commercialize novel biologic devices for a broad spectrum of soft tissue repair, reinforcement, and reconstruction applications. Tepha, Inc. Tepha, Inc. Enservio.
  • NNC SERVICES  |  TUESDAY, APRIL 9, 2013
    [Lead] How to gain subscribers via inbound marketing
    The awareness you will create via organic search will later translate into brand preference and ultimately, into leads and revenue. The main idea behind Inbound Marketing is to help your prospects find you, learn about you, even before they decide they need you. Let’s take a look at the way people make purchases. First, they.
  • B2B MEMES  |  MONDAY, NOVEMBER 28, 2011
    [Lead] Process vs. Product: Six New-Media Principles, No. 6
    Behind every fact-checked and edited story is a tale of false leads, dead ends, and empty promises. Traditionalists might contend that such real-time publishing leads to a fragmentary and confusing picture. They are no longer handed the finished product in the form of an article and asked to move along. The process is not pretty.
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Lead] Tuning Your Investment in the Digital Marketing Funnel
    In particular, it shows how organic search is the leading tactic for conversion volume and paid search is the leading tactic for conversion rate. Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. Whatever answer you give to this question will likely hinge on analytics.
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Lead] 6 Content Marketing Channels Missing From Your Plan
    Don’t restrict your content marketing efforts to lead-gen only channels, instead make sure that your content strategy involves every communication that goes out or that is touched by someone outside the organization. Customize the message for each department. Bonus points if you send content that makes the customer smile.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Lead] A 50-Point Checklist For Creating The Ultimate Landing Page
    Do you explain the value or size of your lead gen giveaway (discount amount, number of ebook pages, $ value)? Are you using your confirmation page to provide the new lead with further instructions? Get more clicks, leads and conversions on your landing pages. Lead Generation. Lead Generation. Support | Log In or.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Lead] 64% of Small Businesses Don't Consider Social Media Important [Data]
    It can help you demonstrate thought leadership, aid in lead generation , offer a platform for customer support, serve as a promotional vehicle for your content, and more. Free eBook: 99 Tools to Help You Generate Leads with Social Media. The way we see it, participation in social media has a number of great business benefits.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Lead] Using Online Data to Predict Patient Behavior
    What can you do to anticipate this and offer tips, services or flexible appointment options in the days leading up to, and just after, Thanksgiving? It is very likely that the online information is a leading indicator of flu cases.  By monitoring online activity you can then anticipate the next flu outbreak. Social media. Big Data.
  • B2B LEAD BLOG  |  TUESDAY, JULY 10, 2012
    [Lead] Tweets and the C-Suite
    Not long ago I read a post at Minute with the Marketing Maven that addressed the question of whether or not executives should represent their organizations when Tweeting. 82% of respondents were more likely or much more likely to trust a company whose CEO and leadership team engage with social media. What do you think?
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Lead] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Send a weekly update to your team or client, which outlines status on priority projects and progress toward weekly and monthly campaign goals (visits, links, leads, etc.). Tweak a lead nurturing campaign , whether that means including a new offer, evaluating the effectiveness of the workflow, or triggering a brand new one. Listen.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Lead] How Facebook’s Graph Search is Embracing SoLoMo
    This has lead a lot of users to reel in their use of the “like” button when it comes to interacting with businesses on a social platform they reserve mostly for their real-life contacts. Graph Search is Facebook’s debut in to the search engine market. Unique Capabilities. Oh, did I mention that Microsoft owns a 1.6% share of Facebook?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Lead] Five Apps that Do the Marketing Work for You
    Here are five leading apps that will market your business on your behalf, or at least give you some shortcuts to doing it more efficiently yourself: Buffer : Does your company have a schedule for posting Tweets each day to avoid overwhelming followers with too many links at a time? Photo credit: dougbelshaw. Interested? Interested?
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 7, 2010
    [Lead] Pros and Cons of Blocking Social Media at Your B2B Company
    It can be difficult to impossible to fully separate personal and professional accounts, sometimes to leading to miscommunications and confidential, internal information becoming public to customers, media and business partners. 2. tools,&# and 75% hoped to increase revenue by using these tools. Pros of Blocking Social Media Sites. 1.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 23, 2010
    [Lead] Online Video Marketing: A Great Way to Educate Professional Tradesmen
    One advantage of putting them online is that they will be there forever and will keep generating leads because of your key words and tags. It lets you demo your product and even have customer testimonials telling their peer groups how good your product is. Video works! You can follow any responses to this entry through the RSS 2.0
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Lead] 5 Tips for Successful Marketing Automation Integration
    The ability to track leads to close and true ROI is every organization’s dream. Create a Plan: Having a presence across multiple channels is great, but companies need to have a workflow process in place for handling and managing leads as they come into the database. Work with the sales team to determine lead qualification.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 19, 2010
    [Lead] 7 Tips To Get New Facebook Fans For Your B2B Business
    Having a solid B2B social media strategy is key in attracting and converting qualified leads. To understand some key ways to attract more fans and boost lead generation, consider the following 7 tips to get new Facebook fans to increase your share of voice in the network: 1. Create An Active Wall. Use Photos. Use Videos.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 9, 2011
    [Lead] Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works
    As a research manager for MECLABS Conversion Group, Zuzia spent two full days at MarketingSherpa’s B2B Summit in San Francisco providing one-on-one coaching to some of the nation’s leading B2B marketers. Why is she so certain? Read more about who attended here.)  . Here’s what she has to say about her experience. Know your audience.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Lead] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? That makes it far easier for leads to determine whether he's someone they want to do business with, and you can bet the ones with whom this page resonates are going to be extremely eager leads. 2) Kill the business babble. Companies are not people. Speak.
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Lead] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Why add marketing automation into your stack? A MAP can help you organize and manage those complex and time consuming tasks that need to be coordinated with each other, including: Social media marketing and other early-funnel tactics to attract leads. Content marketing that help leads progress along the funnel and convert to sales.
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Lead] How to Use SWOT Analyses for Smarter Content Strategies
    Or a weakness could be that your content focuses on one part of the funnel only, like lead generation, and you''re lacking content to help close deals. Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 5, 2011
    [Lead] Direct Marketing Doesn’t Have to Suck
    In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. In the weeks leading up to DMA, vendors contacted me with offers of movie tickets, gift cards and a chance to win an iPad. They fooled me good. Dump the Junk. tweet almost all of them.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 7, 2010
    [Lead] Create a 1-Page Marketing Plan
    Or, if you estimate that you will generate 20 qualified leads and you generate 30, you’ve achieved 150% of your goal. Tweet. like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well. One Page Marketing Plan. Do you create a marketing plan each year?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 20, 2015
    [Lead] How to Influence B2B Sales Prospects (Without Annoying Them)
    Learn not only to persuade - which can lead to annoyances - but to influence. If you’re selling something, you need to be persuasive. But you don’t need to be annoying. Case in point: I was at the gym the other day, in the middle of a sweaty elliptical workout, when a trainer came over and asked if my name was Christine. Reciprocity. Liking.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Lead] Lean Marketing: How to Run Your Marketing Team Like a Startup
    Picture this: You're working on a great new ebook that's going to generate lots of new leads for your sales team. In a marketing team, this could be the marketing manager, or it might simply be someone you choose as a team lead. And then your CEO emails you to update the news coverage part of the website. Sound familiar?
  • SAZBEAN  |  TUESDAY, JANUARY 8, 2013
    [Lead] The Ideal Content Mix for PR, SEO and Social Media Success
    It’s no secret that if you want to rank in a search engine, generate leads or get the most “likes” or “tweets” you need unique, valuable, and quality driven contenton your website. With the convergence of digital marketing tactics, it’s pretty clear that the core to a successful digital strategy is content. News & Notes
  • SAZBEAN  |  FRIDAY, MARCH 9, 2012
    [Lead] 7 Components That Comprise a Comprehensive Brand Strategy
    Having a clear and concise brand strategy leads to stronger overall brand equity — how people feel about or perceive your product, and how much they are willing to pay for it. Your brand’s strategy should be based on company goals. And skipping steps is not how a great company that stands the test of time is built. News & Notes
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 2, 2013
    [Lead] Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
    Increase leads. So you’re creating content and are using both traditional as well as social media to get the word out. The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after? Her metrics support your content marketing goals. Build your brand.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 9, 2013
    [Lead] Six Steps to Exceed Your Summer Quota
    His latest book is: Leading High Performance Sales Teams.  Exceeding your Summer Quotas. Not only will it pay off this summer, but your third and fourth quarters will amaze you. First: if you have not performed an A, B, C analysis of your customer base do it.  Drop those lines. Second: Develop a plan of attack.  Fourth, ask for referrals.
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Lead] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    ”  She said, “Last quarter the sales team asked us to conduct a lead aging analysis, which identified some opportunities with the greatest likelihood to convert in the next quarter. She followed with, “I was barely holding on to key resources this year, and now my budget’s taking another hit!” 
  • BUYEROLOGY  |  MONDAY, OCTOBER 18, 2010
    [Lead] The Seven Phases of the Buyer Experience Journey
      It also will set the stage, along with buyer insights and buyer persona development , to lead the organization through the efforts of Buyer Experience Design to create highly memorable and fulfilling buying experiences. Image by david_shankbone via Flickr. The seven experience phases of the buyer journey can be labeled as: Initiative.
  • SALES CHALLENGER  |  MONDAY, NOVEMBER 19, 2012
    [Lead] Are Your Reps Mobile-Ready?
    Leading companies no longer focus on solution selling ; instead, they build an insight generation capability —challenging customers’ established beliefs through commercial insight. To engage mobile customers, leading companies focus on user-friendly m-sites and apps to increase customer engagement and drive sales efforts.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 2, 2010
    [Lead] Take Your Content Strategy Up Stream
    Someone asked what they could do to attract even more leads and improve their response if they already had a content strategy in place. What you needed to learn to qualify a lead yesterday may mean you miss opportunities today. This is a great question! This is because your buyers and influencers are moving targets. Simplicity.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Lead] 11 Excellent Email Marketing Infographics
    In fact, when it's executed effectively, email marketing can be a powerful tool in both your top-of-the funnel and middle-of-the-funnel marketing efforts to generate new leads and nurture existing ones. So just how impactful is email marketing , and how has it grown over the years? Email Campaign Delivery Checklist by Pure360. 2.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 12, 2010
    [Lead] Every B2B Company Can't Be a Thought Leader -- But That's Okay
    But there's another way to get prospects to find their way to you: by leading the charge in content marketing. Yesterday's guest post by Billy Mitchell was timely, as I've been thinking a lot lately about the concept of thought leadership. By definition, every company can't be a thought leader. And that's okay. Get Customers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 24, 2011
    [Lead] How Fearless Competitor differs from other B2B Marketing blogs
    B2B Lead Generation | How does Fearless Competitor differ? Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! But we know the B2B lead generation blog Fearless Competitor can’t compete on content, so we don’t even try. Want to understand Find New Customers ?
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Lead] 10 Crazy Stats About Content Marketing
    They''re figuring out that content marketing drives traffic, leads, and customers. Content marketing produces the lowest cost leads compared to display ads, PPC ads, and other paid marketing tactics. We''re fans of content marketing. In fact, we''re big fans of content marketing. It did both. Content marketing works.
  • SOCIAL MARKETING FORUM  |  SUNDAY, NOVEMBER 21, 2010
    [Lead] Prospecting the Social Customer
    Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. prospect becomes ‘lead’ if he gets identified as a potential customer and steps into the influence sphere of a business. Jot down the clear link between CRM, relationship marketing and lead nurturing. Always. 
  • WINDMILL NETWORKING  |  THURSDAY, JULY 19, 2012
    [Lead] How Great Automation Software Helps Make the Case for Social Media ROI
    However, a recent experience reminded me that well-conceived software features made it easier to prove the contribution of social media to lead nurture. The nurtured leads are then transferred to Sales when ready. This provides Sage with very precise insights into how social channels contribute to generating or nurturing leads.
  • PUZZLE MARKETER  |  THURSDAY, JUNE 14, 2012
    [Lead] 4 Reasons You Need a Mobile Website
    Failing to adapt is sure to lead to a decrease in traffic and resultant financial loss. The recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. On any given day, more and more of a site’s traffic will come from mobile users. Graphics look distorted. billion this year.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Lead] Who's REALLY at Fault for GM's Facebook Ad Failure?
    What about leads, qualified leads, sales, revenue and ROI? 2) Determine your market size. From the ad, to the landing page, to the customer service experience, it takes a team effort from Marketing and Sales to convert leads and customers. And by engagement, I mean lead generation. "Facebook ads suck." Do you want fans?
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 18, 2010
    [Lead] LinkedIn: Great Tool to Drive Traffic to Your Blog
    Join niche groups - it’s your best source for new business leads. think LinkedIn is one of the most under-utilized tools in a B-to-B marketers tool bag, but like anything else, you need to work at it. One way I use LinkedIn is to promote my blog posts on a weekly basis. It’s a great referral resource. take my survey [link].
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 25, 2011
    [Lead] 5 Ways To Influence B2B Group Buying Decisions
    Recognize that the person leading the B2B buying process will need to present your product or service to others in their organization. One of the biggest differentiators in B2B marketing is that a B2B purchase decision is not usually a solo effort. It is a group decision. So how can you use social media to influence the group buying decision? 
  • INBLURBS  |  WEDNESDAY, JULY 11, 2012
    [Lead] How to empower your Real Time Marketing and PR with Traditional Medias trust
    More and more businesses focus on online marketing, social media marketing and online business lead generation. To get the word out about your business, products and your services becomes an increasing challenge in today time. They all compete for the attention of their target audience. You need to be there when and where they are looking.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MAY 12, 2010
    [Lead] Use Story Elements in B2B Marketing Content
    It's whatever might lead to losing the deal. Lou Hoffman, who blogs at Ishmael's Corner, wrote a great post about Storytelling in Social Media and Traditional Media. He wrote the post in answer to a question about how storytelling benefits business executives and their respective companies. You do use personas, right?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 29, 2013
    [Lead] Big Announcement: Mitch Joel of TwistImage is Returning to Marketing Made Simple TV
    As President of Twist Image, Mitch has two primary roles: he leads the business development of the agency and drives the strategic product for existing clients. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.”
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 23, 2013
    [Lead] Keep Doing Good Stuff and You Never Know What Will Happen
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers , and he’s a two-time winner of the prestigious award  Top 50 Influencer in Sales Lead Management  by the Sales Lead Management Association. They hired a film crew.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 10, 2013
    [Lead] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    Make time for the important discussions- alignment isn’t just about lead handoff. by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator — without whom we wouldn’t have customers to serve and enable.
  • SAZBEAN  |  SATURDAY, NOVEMBER 24, 2012
    [Lead] Top Internet strategy, marketing and technology links for the week of November 24, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Lead] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    How to Boost LinkedIn Lead Gen With Targeted Company Pages (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). Social Media: Spotting the fakes (Jim’s Marketing Blog). What’s the right social cocktail for you? GigaOM). Forrester Blogs).
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Lead] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    In this spreadsheet, you can also see whether the post type was a link or a photo, which will tell you about what content formats your audience is more interested in, and comfortable consuming. 3) Organic Traffic & Leads Generated. What is it? It includes any mentions, Likes, shares, comments, or links to your brand''s Page. What is it?
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Lead] 3 Steps to Building a Strong Mobile Commerce Foundation
    The core issue however, is that most companies simply don't know how to enter or lead the new mobile-commerce space: the channel is unproven, customer data is sparse, and ROI is difficult to prove. Optimizing for various browsers is a great start, but to really lead the m-commerce space, brands need to have a distinct mobile site.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Lead] Eloqua Goes Titanium
    Our staff will be attending as many sessions as possible (check out the agenda ), our executives will be leading speaking sessions, and our product team will be showing off our products.  Dreamforce is also a front row seat from which to view Chairman & CEO Marc Benioff’s vision for the future of the cloud with social, mobile and open.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Lead] Content Marketing Manager Job Description
    Accountable for all content  marketing   initiatives to drive traffic, engagement, leads, that deliver sales and customer retention. I’ve been asked a few times for a Content Marketing Manager Job Description. In the end it comes down to 3 core content marketing skills. You need to have experience: Creating content people actually want.
  • MARKETING ACTION  |  MONDAY, JUNE 24, 2013
    [Lead] Top 10 Deliverability Best Practices Webinar June 26
    Your mailing responsibilities, including the differences between lead generation and retention email. Testing all facets of your email program will lead to better delivery, reputation management and results. And according to Litmus, email’s overall ROI is $40 on the dollar. Deliverability is one key to achieving such results.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Lead] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning. Mistakes were made.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 14, 2014
    [Lead] 2014-15: Thought Leadership
    Ken’s latest book is “Leading High Performance Sales Teams”. 2014-15: How will you stand out in the marketplace? In reflecting on the past year it seems our program at WPC 2013 set the pace for many client projects. Effective messaging is the number two biggest challenge facing Microsoft partners. What is Thought Leadership? About the Author.
  • INBOUND SALES NETWORK  |  TUESDAY, NOVEMBER 1, 2011
    [Lead] The Difference Between Email Marketing and Marketing Automation
    When implemented properly, marketing automation implementation ensures that sales personnel are continuously focused on closeable, quality leads resulting in increased revenue and sales efficiency. What type of content and mediums are necessary/needed to properly nurture these leads until they are ready to buy? Raab Associates ).
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 8, 2010
    [Lead] Awareness of Twitter Has Exploded: Great Way to Reach the.
    Twitter is one of the social media tools that can be used as a tool for your company’s social media marketing strategy to generate online traffic and a pipeline for new business leads. Over the past year, the leading traffic generator to my blog has been Twitter. Twitter is more of a broadcast channel than many realize.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Lead] B2B Email Design – Gallery 2 « The Effective Marketer
    Big blue lead in. Compelling lead in. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Click on the images for larger version.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 31, 2012
    [Lead] Social Media Supports Changing B2B Buying Landscape
    This is defined from first lead inquiry to purchase. You need to work harder to discover new leads and work harder to retain customers. B2B marketers understand that they are operating in a different environment for a variety of reasons. The first shows the change in average deal size from 2010 to 2011.
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Lead] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. If a rep.
  • VIRALLY BLOG  |  THURSDAY, JUNE 18, 2015
    [Lead] Content Marketing Workshop Amazing Offer
    So we have a special offer going – For Businesses in Kent that are keen to use content marketing for an affective lead generating marketing strategy this is just for you. Content Marketing Workshop Offer. We will do this in your offices so you can manage work loads and can split the days if required. So what is included?
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 25, 2012
    [Lead] Pinterest: 3 Reasons To Take Note
    When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. Time Inc.’s
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 22, 2013
    [Lead] A Live Marketing Made Simple TV show – @scottmonty of Ford at Social Media Camp NYC
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer Every week I publish a new Marketing Made Simple TV show. But sometimes I also get to do something fun and interesting, like interview Scott Monty of the Ford Motor Company in front of a live studio audience at Social Media Camp NYC.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Lead] Five ways the mobile revolution impacts your blog
    Top navigation bar leading to other parts of my site. Every single day your blog is becoming less useful and relevant … and there is nothing you can do about it. The difference is pretty dramatic: Here are five implications of this shift: 1) Less blog engagement. On my site, I give readers a lot of options to connect with me. Tweet.
  • VIEWPOINT  |  THURSDAY, DECEMBER 12, 2013
    [Lead] 3 Tips to Turn Noise Into Value
    Data can make the difference between these mistakes and well-executed campaigns with clear visions of target personas, which can lead to successful first calls or meetings. Uses Microsoft Dynamics. Has had the solution for three years. Likes the Detroit Tigers. You may be wondering what these pieces of information are all about. and when.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Lead] The essential guide to building your business through Twitter search
    This can be a valuable source of leads, ideas, and insight as conversations unfold minute-by-minute. This can be a valuable source of leads, ideas, and insight as conversations unfold minute-by-minute.  . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created.
  • INBLURBS  |  THURSDAY, NOVEMBER 18, 2010
    [Lead] How to get traffic to your corporate blog
    Corporate blogs play a major role in attracting new business and thus plays as a major source for creating new business leads. Subscription forms are best ways to gather business leads for your business online. Social media marketing is one of the best ways to increase business leads. Use Ping Tools. Publish News letters.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 29, 2010
    [Lead] Thought Leadership Interview #5 – Sales Visionary Sharon Drew Morgan
    Buying Facilitation(R) is a neutral navigation, decision facilitation model that leads buyers through their behind-the-scenes decision issues (such as relationships and company/family politics, feelings, rules, vendor or partner issues) that need to be addressed to get buy-in to make a decision. Why not? Imagine! What do you mean by that?
  • TOMORROW PEOPLE  |  TUESDAY, MAY 1, 2012
    [Lead] Tips on what a UK copywriter forgot to tell you
    Learn more about creating content that drives more sales and leads - download our eGuide What Exactly is Inbound Marketing Three things your copywriter forgot to tell you. Planning on asking a UK copywriter to create content for your business – or already in conversation with a copywriter about your copy?
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Lead] 22 Clues Your CEO Has No Idea What You Do
    It’s not just lead generation!". 10) Yes, we can buy our way to the top of the search page, but it may only last for days with our budget and cost us 100 times more than creating something of value for our customers, which could lead to long-term sales. 15) "That "boring stuff" like lead gen takes a crapload of time.". Unloved?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Lead] Five insanely simple ideas to make your next presentation sizzle
    NOTE TO ALL READERS!  I will be leading a panel called “The Future of Information” at this Post-Advertising Summit and John has graciously provided a huge discount just for YOU! By {grow} Community Member John Thomas. Though, as we all know, it rarely ever dazzles. It’s not even the only game in town anymore. What’s your story?
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Lead] What Jeffrey L. Ogden is thankful for this weekend
    Find New Customers is now on the Sales Lead Management site like all other lead generation companies like the one I once worked for. We even have a great offer for members there. This is the story of Jeffrey L. Ogden , because a former NFL kick returner is named Jeff Ogden, so I was advised to start using my full name. Great man!).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Lead] Why CMO’s Need To Be More Involved in Ecommerce
    And who should lead the charge? Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. One word: data.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Lead] 25 Billion Pieces of Content Get Shared on Facebook Monthly [INFOGRAPHIC]
    You might find many of these concepts extend to the way websites and authors gain authority, increase traffic, and generate leads on the web , too! In order to create killer marketing campaigns , marketers sometimes find themselves playing the role of psychologist to understand what makes their audience tick. Image credit: TabJuice.
  • HUBSPOT  |  WEDNESDAY, MAY 6, 2015
    [Lead] 9 Simple Ways to Write Stronger Introductions
    ompelling readers to actually read the article is an art form in and of itself -- and if you don't do it well, then you're denying yourself potential promoters, subscribers, leads, and even paying customers. Lead off your introduction with a bite-sized sentence or two. 2) Say something unusual. But what about writing introductions?
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 21, 2010
    [Lead] What Type of Website Do You Need?
    website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Nurturing existing leads. Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Lead] What Is Business Blogging? [FAQs]
    Traffic for B2B and B2C might convert differently -- the former turns traffic into leads to hand over to your sales team, and the latter just turns visitors into customers through a transaction -- but ultimately, business blogging will initiate conversions that drive more business. weird. For instance, business blogging. What is it? hope so.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 21, 2013
    [Lead] InsideView and Microsoft Raise the Bar on CRM
    They will increase productivity in a myriad of customer-facing use cases: Sales and marketing professionals are able to produce more qualified leads, faster than ever before. A dramatic change in B2B buyer behavior has redefined the needs of CRM users and the requirements of CRM systems in the last few years. customer intelligence Sales 2.0
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Lead] 3 Reasons Online Customers Never Return
    All of this information should then go to informing minor (or major) site updates, which can lead to significant lifts in conversions. Posted in Personalization. It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. And vice versa.
  • SAZBEAN  |  TUESDAY, JULY 5, 2011
    [Lead] Are We Nearing The End For The SEO Business?
    Most large companies spend a fortune on influencing search results and there is no doubt that done well it drives sales or at least business leads. The landscape of the web is changing though and many factors are starting to come together that could make it less important in the future. – Are We Nearing The End For The SEO Business?
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Lead] How To Use Increasing Digital Marketing Budgets
    Plus, digital ads offer a way to track user behavior and keep leads in your sight with targeted emails (see notes on marketing automation below). Considering that by 2015, when 71% of new business leads will originate from the corporate or brand website (via SiriusDecisions, 2012), can you close them all immediately? Congratulations!
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 4, 2012
    [Lead] 4 Ways to Measure Coaching Effectiveness
    From merely measuring sales outcomes, leading companies are creating stronger coaching quality indicators by measuring coaching impact quantitatively and qualitatively. But, unfortunately assessing the impact of coaching on sales results is not that simple despite its ability to improve sales performance by up to 19%.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Lead] Call Tracking: Why Marketers Should Appreciate it More
    Let''s say, for example, that your business misses 10 calls every day--50 leads a week. 79% of smartphone users use their phone to help them shop, and 70% of mobile searches lead to action--usually a phone call--within an hour. And the hottest lead you can get is a mobile caller. You know what every marketer does now? Seems odd.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Lead] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Submissions - How many leads did each CTA ultimately generate? offset().top
  • LEADERSHIP  |  FRIDAY, NOVEMBER 7, 2014
    [Lead] Interesting Infographics: 5 Minute Guide to B2B Marketer Content Preferences
    After you read through this interesting infographic, how will you apply this information to your B2B lead generation? According to new research by kapost that was based on a survey to marketers employed at companies with over 1,000 employees, below is the 5 minute guide to the content preferences of B2B marketers. eBooks were 38%.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Lead] Metrics That Matter in B2B Marketing [#B2Bchat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Absolutely not. How often? Q.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 18, 2012
    [Lead] Campaign Checklist: Your First 2 Weeks of a Teleprospecting Campaign
    Make any necessary tweaks: You may find that a certain range of prospects with particular titles have been responding more than others, or, your referrals keep leading toward another position that wasn’t even a listed target originally. Think about who your ideal company is; employee size, industry, annual revenue, location.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 21, 2010
    [Lead] 10 Examples of Amazing Viral Marketing Videos
    Use online video to generate traffic and leads! 93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl! Take a look at each of these videos. They are all very different and invoke different emotions in order to capture attention.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Lead] The Triggered Emails You Need to Make Your Marketing Automation Work
    detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? The marketer sits down and defines what information the prospect will consume next, what actions the prospect will take next, and the path the prospect will take from becoming a lead to becoming a customer.
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