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  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 5, 2013
    [Lead] From the Diary of an Eloquan: How Eloqua University Reminds Me of High School
    could host a party and get a whole bunch of leads. We could filter some of those leads out before they went through to sales. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Ian Hutchinson , a  Vidyard Video Marketing Specialist who helps modern marketers drive revenue with video.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Lead] How to Cheat at Inbound Marketing
    Well, when you’re prospecting for sales leads by using social analytical search engine optimizationical quantifications of technologicadoodies blah blah blah blah… Let’s face it – you’re busy. Want to know every last detail about how it works? Things like: What is inbound marketing? We’ve got you covered.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 30, 2013
    [Lead] What’s Happening in the World of B2B Online Marketing?
    Steps to Stronger Lead Scoring. Erica Bell’s blog post on Business.com provides an insightful discussion into steps that can lead to a better scoring system to make your marketing and sales efforts more efficient. Conversion Form Best Practices for B2B Lead Generation. Utilize Other Industry Blogs to Improve Your Own SEO.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 31, 2012
    [Lead] Social Media Supports Changing B2B Buying Landscape
    This is defined from first lead inquiry to purchase. You need to work harder to discover new leads and work harder to retain customers. B2B marketers understand that they are operating in a different environment for a variety of reasons. The first shows the change in average deal size from 2010 to 2011.
  • CONFLUENT FORMS  |  SUNDAY, DECEMBER 1, 2013
    [Lead] Capitalizing on Pinterest Rich Pins price notifications
    In May 2013 Pinterest added some functionality (which was later to become Rich Pins) to a number of leading websites. 'Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. Then in October 2013 Pinterest made Rich Pins available to everyone. How huge?
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 27, 2012
    [Lead] Honor Your Creative Self: Instill Some Quiet in Your Work Life
    Group think doesn’t lead to innovation, new ways of looking at things or creative problem solving , a topic Cain discusses at length in her book. Tweet When I asked for my newsletter subscribers for feedback in December regarding challenges they faced, a vast majority said, “I’m overwhelmed!” The result? also got lucky.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [Lead] 6 Ways to Make Your Marketing to Tradesmen More Effective
    But things like trade show leads, direct mail and online programs are measurable. The quality of your sales leads is far more important. If you adhere to the previous five suggestions, you will deliver better-quality leads, which will improve your bottom line and make everybody happy. Focus On What You Can Control.
  • CONNECT THE DOCS  |  MONDAY, JUNE 4, 2012
    [Lead] 42 Rules For Your New Leadership Role: Interesting insights
    If that’s the case, rush to the scene of the inferno, grab a hose, do your best to find qualified firefighters, and get back to your real job of leading your group to results. This book is a perfect manual for those who are recently been offered or promoted to a top position. Topics covered in this book are 1. Normal. personal. 10.2625.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 2, 2011
    [Lead] How Your Products Influence Your Brand
    Communications with customers throughout the sales process (including post sales and customer service) is vital for meeting and molding expectations and can lead to much better products (and brand perception) in the future. Other than advertising and marketing, products and services are how people experience your brand. Thoughts?
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Lead] Old Spice Viral Campaign Increases Sales
    While the Old Spice ad campaign, “The Man Your Man Could Smell Like,&# was amusing to watch, marketers were interested in whether it could lead to increased sales. According to The Nielson Co. Recent sales figures from SymphonyIRI  also show a lift for Old Spice Body Wash products. He  added that Old Spice  is now the No.
  • B2B MEMES  |  MONDAY, JUNE 21, 2010
    [Lead] The Coming Content Marketing-Publishing Continuum
    The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”. Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines.
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Lead] What Could Kill Google and Facebook
    Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear. Twice. Facebook. Google.
  • E-QUIP  |  THURSDAY, FEBRUARY 20, 2014
    [Lead] How Leaders Undermine Their Own Initiatives
    But in my experience, one reason stands out: Leaders failed to lead. This means that you need to assemble a team with enough authority, influence, and expertise to lead the change process. The potential downside of having a strong team is the temptation to step back from actively leading the effort. That''s no real surprise.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Lead] Your Customers Want to Talk to You
    The last time I looked, the cost for a decent B2B lead in Canada was well over $20, and even more for an enterprise lead. 'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 22, 2014
    [Lead] Time Management Tips for Cold Calling Inside Sales Reps
    Let''s paint the picture on typical Monday: Joanie will come by to ask a business-related question that leads into what happened over her zany weekend. 'Over the years, I found that I innately gravitate towards the part of my job I enjoy doing the most. think we''re all guilty of that at times. The key thing is to set your day up accordingly.
  • B2B VOICES  |  MONDAY, JUNE 4, 2012
    [Lead] BMA Report: Social Media and B2B are Peanut Butter and Chocolate
    This ignores the benefits that social media brings to search, and the ability to leverage and share the knowledge and expertise imbedded in B2B companies to build and nurture relationships required for lead generation. I got to see my friends Jeffrey L. You’ll recall I published a Q&A with them and a review of their book earlier.
  • HUBSPOT  |  TUESDAY, AUGUST 3, 2010
    [Lead] Free eBook: Building the Marketing Plan: A Blueprint for Start-ups
    Nowadays, there’s no reason you can’t have a web site up in days, start publishing content within weeks, run quick experiments regarding prospecting lists/messages/offers, and within a couple months start to see the needle move in terms of traffic, leads and prospects. The following is a guest post by Ilya Mirman.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 3, 2011
    [Lead] 10 Tweetable Twitter Tips for B2B Marketers
    Tweet offers and links to your landing pages to generate leads. Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies. Use industry keywords in your Twitter bio.
  • SYNECORE  |  TUESDAY, JULY 23, 2013
    [Lead] How to Run Your Social Media Marketing Like a Newsroom
    SyneCore has a rather modest following on Instagram, but our use of the prolific, in my humble opinion, hashtag, #RoyalBaby, lead a NYT reporter to snatch it up for a story. 'Some may call it silly. Some may call it a waste of time. But, you just can’t argue with the power of social media. Prepare the royal bottle service! Let’s do it.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 31, 2012
    [Lead] 7 Trends From The Focus Technology Marketing Handbook
    Quality vs. quantity of leads, the conversion process and the marketing mix (how many events?) There has been a rush to marketing automation and automated lead nurturing that has often focused on buying technology and not on defining the best processes and aligning marketing and sales lead definitions. Well deserved. Strategy
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 20, 2011
    [Lead] How to Bake a White Paper from Scratch: Part Four – The Consumption
    For a fee, they will host your white paper on their site, get the word out to their larger community, provide optimized search methods so that your paper will more likely be found, and collect leads from prospects that download. So there you have it—a nicely-written, neatly-formatted, white paper. We need to do more. Tweet about it.
  • REPUTATION TO REVENUE  |  FRIDAY, AUGUST 28, 2009
    [Lead] Aren't we past random acts of "selling"?
    How is this random calling to "qualify" a "lead" based on white paper download a month or two earlier worth anything?   Sigh -- another random call this morning from a telemarketer on behalf of a large tech company:  Caller: "Hi, this is [name] from [company name] on behalf of [tech company]. noticed you downloaded some research.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Lead] Why You Need to Stop Neglecting Your Old Content
    This is content I wouldn''t deem worthy of putting on our blog homepage or emailing to our subscribers and leads now , so why are we okay with it getting discovered by new visitors in search every day? Which leads me to point number three. 5) It Can Generate More New Leads With Very Little Work. Crazy, right? And, whaddya know?
  • B2B INTERNET MARKETING STRATEGIES  |  SUNDAY, MAY 18, 2014
    [Lead] Marketing Engines vs. Marketing Campaigns
    Or you might implement marketing automation, lead nurturing and scoring, drip campaigns, accelerator queues, and so on–all marketing engines that, once running, could almost be left to themselves without a sudden drop in the benefits they yield. 'Marketing campaigns are giving way to marketing engines. SaaS Marketing
  • BLOG MY CALLS  |  FRIDAY, MAY 2, 2014
    [Lead] The Friday Marketing RANT: Why Wouldn't You Want This Data?
    57% of all the calls analyzed in Q1 were ''Good'' or ''Great'' leads. Is there any way that knowing your lead score would NOT benefit you and cause you to evaluate your campaign ROIs differently? 'This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. And the data is very, very cool.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 10, 2013
    [Lead] Did the Caller Make a Commitment to Buy? 5 Marketing Automation Actions
    It can extract lead score data, sales readiness data, pricing sensitivity, agent empathy, sales skills, and most importantly, perhaps, whether or not a caller purchased. CRM Lead Status Update - If the phrases and words said on the call indicate that the caller purchased (i.e. This blog post won''t regurgitate that data.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 12, 2013
    [Lead] How Conversation Analytics Knows a Caller Was Confused
    It can tell if the caller was a good lead, if they were price sensitive, and even if the caller was confused. Based on the words and phrases that Conversation Analytics ''hears'' it can determine if a caller purchased, was a good lead, or even if a caller was confused. and How Does Conversaion Analytics Know if the Agent Was Polite?
  • BLOG MY CALLS  |  FRIDAY, JUNE 14, 2013
    [Lead] Marketing Strategy 101: Affinity Marketing
    These relationships provide valuable sources of leads and synergy in the marketplace. Gain access to your partners lead base. In the SaaS space that we inhabit as a call tracking company, prominent listings in app marketplaces support lead gen strategies as great sources of customers. 'Make friends. Make friends on the job.
  • SYNECORE  |  THURSDAY, JUNE 20, 2013
    [Lead] Your 5 Step Approach to Business Blogging
    'You’ve heard it before: in order to generate leads online, your business needs to blog. Then, watch as your leads increase (and then keep writing). So, that''s got you convinced? Awesome. Next step: you need to start. Settle those nerves, folks; I’ve got five steps to help you jump start your business blogging strategy. state? score.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, APRIL 26, 2012
    [Lead] Cold Calling Sucks, So Have Some Fun With It!
    You’ll have some more conversations, which will lead to a couple more leads and possibly 1-2 more deals. People that haven’t done it have no idea. Unless you have sat at a phone all day and pounded out dial after dial taking beatings all day long, you do not know how mentally taxing it can be to cold call.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 16, 2011
    [Lead] Are You Calling A List Or Finding Opportunities?
    While it’s easy to pass along marketing generated leads to inside reps and put a script in front of them , this is not the best use of your time or theirs. A targeted list is a great starting point - I can’t emphasize starting point enough. Talented reps with the right prospecting skills will slam dunk a successful campaign.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 15, 2010
    [Lead] New Hire Training For Inside Sales – Week 1 & Beyond
    Make sure they are setting up follow up tasks, selecting proper lead statuses, and logging activity correctly. An example of this would be to run an activity report that shows prospects in certain lead statuses that don’t have a follow up task associated with them. take the following steps to accomplish this: 1.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 20, 2010
    [Lead] How To Conquer The Fear Of Asking The Dreaded Budget Question
    ” You will find the most success by asking lead in questions like “When purchasing a technology, what is the budget process at your organization usually like?” Inquiring about budget can be one of the most difficult subjects when it comes to qualifying a prospect.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 26, 2010
    [Lead] 3 Ways To Shorten Sales Cycle
    When I talk to them their love of the product often leads to long discussions on features and functionality. If you are trying to shorten your sales cycle you do not want a ton of unqualified leads coming your way. Sales cycles are longer right now. 1) Sell based on value. good sales person loves the product that they sell.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 4, 2010
    [Lead] The Upside of Marketing in a Down Economy by Christopher Ryan
    One of the downsides to a good economy is that it can lead to laziness. We are all getting tired of talking about the poor economy. We want to quickly get back to the good times where jobs, prospects and customers were plentiful. When there are lots of buyers, companies develop poor marketing habits.  Sales were down and moods turned sour. 
  • MODERN B2B MARKETING  |  THURSDAY, MAY 31, 2012
    [Lead] Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World
    That’s why, now more than ever, companies need strong leaders who can create alignment between sales and marketing to achieve the revenue growth that we all seek: more win-ready leads , more opportunities, and ultimately more closed deals. It’s the kind of moment that you know truly matters, and that you won’t soon forget.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Lead] 4 Tips to Succeed With Marketing Automation
    As you become familiar with the platform you’re probably doing some targeting, you’re using email effectively as a channel, and the quality of the leads you’re sending to sales is much better than before. m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation!
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Lead] Seven Ways to Get The Most Out of Industry Events
    'Erika Goldwater’s post earlier this week  got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Also, don’t forget the reason you are there. Book them while you can.
  • LEDGER BENNETT  |  THURSDAY, JUNE 6, 2013
    [Lead] 5 ways Marketing Automation helps Sales Enablement
    So when pre-agreed lead scoring matrices show a warm lead to be ready for handover to sales, they come complete with online behaviour, with what they’ve viewed, downloaded and interacted with. However, it’s not always easy for the sales rep to view automation as positively as peers. 1.      Greater insight. 2.      Improved visibility.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 3, 2013
    [Lead] Should You Outsource Your Marketing? A Cost Analysis
    discusses some of the situations or trigger points that might lead to outsourcing marketing staff. If you’re considering hiring marketing staff, one of your options is to outsource this key function. To decide if outsourcing is an option for you, do a simple cost analysis. What are the costs of hiring versus outsourcing? Salary. Entry.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MAY 5, 2010
    [Lead] My 3 Wishes from the Marketing Genie
    will look for a well-designed, organized, and complete website, regular newsletters, targeted e-mails, trade show presence, search engine results, and most of all: contact information that leads me to a real person. Remember watching cartoons about Aladdin and the magic lamp? Didn’t you wish you could have three wishes too?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 26, 2011
    [Lead] Improve your blog. Stop writing for an audience!
    Perhaps recognition that will lead to new opportunities? I’m a little freaked about this post.  I’m afraid people will read only the blog headline and get out their pitchforks and torches.  So please glance at least a few more sentences before hitting the comment section, OK? You were blogging for some personal benefit. Or money.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Lead] 5 Webinar Mistakes to Avoid
    'When done right, webinars can be an effective and engaging marketing strategy that can achieve a range of goals: everything from establishing topic authority to lead generation and customer acquisition. Promoting your webinar isn’t just like any other lead generation program. Thinking of conducting your own webinar?
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Lead] 5 Marketing Tactics That Don't Matter
    Redesigning Your Website 'Just Because' - Websites are the hub for driving online leads. What does matter is how many leads your website generates. Thus, website redesigns without clear lead generation improvement goals are pointless. We are in the midst of a epidemic that is claiming the precious time of way too many marketers.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 21, 2013
    [Lead] Sales Leadership: Bringing a Sharp Focus to Your Sales Meetings
    His latest book is titled: “ Leading High Performance Sales Teams”. Sales Leadership:  Bringing a Sharp Focus to Your. Sales Meetings. During the past few months I have been consulting with several clients on a variety of issues and coaching others via our new “Acumen Project”. For example $250,000. The 50% list becomes your “upside” list.
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Lead] Join Wharton’s 4th Annual Super Bowl Tweet Meet Sun, Feb 2 #WhartonFoA #SuperBowl #Seahawks #Broncos #SB48
    'The 4th Annual Wharton FoA Super Bowl Tweet Meet will shortly be underway leading up to the day of the big game on Sunday, February 2. Join in the fun and tweet your reactions to the ads with the #whartonfoa hashtag. Reposted from Wharton University of Pennsylvania – The Wharton Future of Advertising Program. Advertising & Mktg.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Lead] Big Data Usage Benchmarks and Performance By Industry [Chart]
    Life Sciences, Services, and Retail are leading the way in the use of data analytics. 'by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Solution providers are working furiously to solve the challenge of big data. ” According to The CMO Survey , approximately 5.5% Who’s Out Front?
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Lead] How Manchester United Revolutionized Sports Marketing
    'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade). Have a Backstory. Fantasy sports.
  • VIEWPOINT  |  WEDNESDAY, APRIL 10, 2013
    [Lead] Sales 2.0 2013 Conference - My Featured Tweets #S20C
    Rules to lead: ask employees, involve everyone, chart progress, reward good/confront bad, fire people, mood is everything @ jeffreyhayzlett. 'Day two of Sales 2.0 Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. Here are a few tweet highlights. Dan McDade (@dandade) April 9, 2013. Day two Sales 2.0
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Lead] It Might Be Time to Make Age One of Your Segmentation Criteria
    Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. Not unlike what you do on laundry day. These categories help establish the context for your value proposition.
  • VIDYARD  |  WEDNESDAY, OCTOBER 2, 2013
    [Lead] What is Smarketing and How Can I Smarket Effectively?
    had enablement calls every once in a while where marketers would send a bunch of leads over, but after these calls I was usually wondering what a sales guy like me really had in common with these strange marketing people (okay, okay they weren’t so bad!). The secret is in the smarketing. Ultimate Smarketing Tips from Vidyard.
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Lead] 5 Most Controversial Marketing Blogs We've Ever Written
    Call tracking should provide lead score, call content, agent skills, buying readiness, pricing sensitivity, and a host of other data. 4) Sales vs. Marketing: Why Do They Disagree About Lead Quality? 'If you haven''t heard, we''ve written a lot of blogs lately. Some blogs been pretty bland. How did we do this? And most people loved it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 13, 2013
    [Lead] Attend a LIVE Taping of Marketing Made Simple TV at Social Media Action Camp NYC next week
    Ranked by Forbes as one of the top 10 influencers in social media , he has been called “ an unstoppable force of nature ,” “ the best corporate social media lead on the planet ,” and Alan Mulally, the CEO of Ford Motor Company, called him “ a visionary.” Sign up now at SMAC-NYC ). and Social Media Club.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Lead] How to Build a Value Proposition that Sells
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. One of the most difficult things entrepreneurs and salespeople struggle with is describing. Mike Schultz. the value of what they offer. And this is a biggie when it comes to sales success because you can’t sell what you can’t describe.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Lead] Doing what’s right – a full decade later
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B demand generation | Making things right (fits with Core Values posted earlier today). The All-Time Worst Experience of My Career.). was ashamed and humiliated. Go sell something else.”). ”). Years passed. What do you think?
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Lead] Is Google Analytics Right For Your Business?
    The goal of a website is unique to each business – customer support, generate leads , transact online sales, educate prospective customers, and more. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. It was a blast. The short answer is probably.
  • WRITING ON THE WEB  |  THURSDAY, JULY 11, 2013
    [Lead] Business Blogging: How to Optimize Older Posts
    Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. 'Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? It uses the YARPP plugin.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 31, 2011
    [Lead] Are You In The Top 1% Of Sales People?
    The old school strategy of hiring more “feet on the street&# or hiring 100’s of inside sales people to cold call 100’s of times a day looking for sales growth or generating volumes of leads is proving wildly inefficient. This is a guest post from sales professional Kenny Madden. Good riddance.). TOP 1% (Read: Exceptional credibility. ).
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Lead] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 27, 2012
    [Lead] Inbound Marketing: Do You Have A Content Destination?
    And that will lead to more customers, more revenue and better business results from marketing efforts. B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. zzzzzzzzzz (snore). Oh, and don’t be boring! Photo Source.
  • WRITTENT  |  MONDAY, JANUARY 13, 2014
    [Lead] 10 Bizarre Inbound Marketing Strategies that Actually Work
    By introducing elements of competition, mystery, or interactivity on your website and social media, you can ingnite your lost leads and indifferent prospects into hardcore brand promoters. To many of us, the marketing idea of outsourcing is associated with lower quality and lead generation. 'Image credit: FreeDigitalPhotos. Be Wacky.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Lead] Why Every Business Blog Needs Evergreen Content
    Continues to Generate Leads: As a result of the continuous traffic it generates, evergreen content that is optimized for lead generation also has a powerful capacity to continually generate leads over time. Evergreen content, on the other hand, guarantees SEO, traffic, and leads over time. What Is Evergreen Blog Content?
  • THE POINT  |  TUESDAY, JUNE 1, 2010
    [Lead] Can Games Play a Role in B2B Marketing?
    We’ve built a game for a leading hotel chain to communicate new upgrades at the hotel’s properties to travel agents, along with a call to action to enter a sweepstakes. Could games be a potentially viable form of “content&# to weave into lead generation, database marketing, or lead nurturing campaigns? Demand generation?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Lead] What the growth of inside sales means to B2B marketers
    The first human interaction with these researchers is likely to be over the phone, in a lead development role. Very similarly to the traditional field sales model: by providing qualified leads, lead qualification and nurturing programs, sales materials, opportunities for sales contact–like webinars, events and online communities. 
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 4, 2012
    [Lead] Content Marketing Lessons for Small Business
    Always be consuming." - Consuming content can lead to great insights and learning. The TopRank Online Marketing blog has 17 lessons about content marketing for small businesses. Whether you’re a big or small business, content is content." - Regardless your company's size, the same rules apply. You're more likely to do something you enjoy.
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 17, 2011
    [Lead] ESPN: Maximizing Audience Data to Drive Revenue Growth
    The right infrastructure : The ability to support data volumes, run complex ad hoc queries, automate online campaigns, and provide industry-leading campaign reporting that will improve performance with reduced effort and cycle times. What does this mean to them?  That's a tidy little sentence with a tremendous amount of team effort behind it. 
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 21, 2013
    [Lead] Why Search Results Don’t Always Mean Business Results
    Sure, you may be a lead gen type and want to collect more email addresses or a non-profit and want more donors. But whether you’re selling products, gathering leads, or enlisting actions, you’re trying to close a deal. 'Photo credits: www.roadtrafficsigns.com. Forget Panda. Ignore Penguin. In fact, disregard SEO overall.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Lead] B2B Marketers Need to Get on Board with Social Media… NOW!
    Also, as Facebook, Twitter and LinkedIn inevitably become better at capturing leads, B2B marketers are going to be forced to spend more time and money on them. Indeed, more than 800 million users listing professional-related preferences is no lead pool to scoff at! But now more than ever, it’s time to put the pedal to the metal.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 12, 2009
    [Lead] ClickInsights: What is your favorite case study? Why do you like it?
    feature story style means the story starts immediately with an engaging feature lead, instead of an "About the Customer" section. Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Case studies come in all shapes and forms. Cindy King's Tip.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Lead] Advertising, Big Data, and Google’s Moves To Own It All
    Here are my predictions: Google will follow Firefox’s lead and not allow pages to set third party cookies. 'Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. But before we look at how they are related, two background points are key. Summary.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Lead] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    Foundation Capital the investor behind great companies like Netflix , Chegg , Financial Engines , Rearden Commerce , MobileIron , Coverity , and SimplyHired is leading this latest round of Series C funding. Our technology helps sales teams be more productive, successful, and increases company’s top-line revenue by at least ten percent.
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Lead] Is sales enablement dead?
    We all know the B2B sales cycle keeps getting longer, more and more people are involved in big purchase decisions, and lead nurturing is incredibly important. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. And this isn't just talk. Well, I wonder. Indeed not.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 26, 2013
    [Lead] 4 Social Media Tips to Start 2014 Off Right
    Facebook still isn’t the number one place to generate leads, but it remains a great place to develop fans, and it will be even better for you when you utilize Facebook Interest Lists. Download our free guide, B2B Lead Generation for Social Media. As always, we want to help. Because we’re helpful. Interact on Google+. Honestly?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    They’re based on a CPC model and, in addition to targeting via demographics, they’re leading the charge to leverage data for automated and semi-automated content discovery. We see other approaches through Nativo and Sharethrough, which are leading the pack with true native ad units vs. recommendation widgets. Be funny.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Lead] Is Outbound Marketing Dead?
    In contrast, inbound marketing is about getting found online , converting a visitor to a lead, and then measuring, analyzing and iterating to refine the process and improve the results. For instance, after a lead converts, they are more likely to next want information about your company before getting a price quote or product demo.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Lead] What Your Last Facebook Post Says About Your Brand
    by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  I posted it 17 days ago, and I’ve had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. more or less ever.  The top post is the thing that people will walk away thinking about.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 2, 2013
    [Lead] A Review of the Book B2B AtoZ by Bill Blaney
    Myth 5: Blogging automatically leads to new customers. 'A Review of a good book on B2B Marketing. recently received a reviewer’s copy of the book B2B AtoZ by Bill Blaney – which covers B2B marketing. get many books sent to me, especially since I’m the host of the extremely popular online TV show, Marketing Made Simple TV.
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Lead] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    For example, HubSpot's elevator pitch may go along the lines of: HubSpot is all-in-one marketing software that helps businesses of all sizes increase the number of visitors to their website and convert more of those visitors into leads and customers. Making sure content leads to a sale is your next step. 1) Reserve a Room at the Event.
  • EB2BLEADS  |  TUESDAY, JULY 5, 2011
    [Lead] B2B Viral Marketing
    B2B Marketing specialist in online Lead Generation and Lead Nurturing You've probably seen or heard of those campaigns that got a ton of people in just a few hours watching they’re video or reading a blog post. Viral marketing doesn’t have to be about big numbers, it can also be small. On the web you are what you publish.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 27, 2014
    [Lead] 3 More Trigger Marketing Tips To Improve Engagement
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter  @jhaynam. What makes you take action? Read part one here. .
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Lead] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    This can lead visitors to not only click on a link because it stands out, but it also can lead a reader to more content by your employee or company. Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It Could Have SEO Influence.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Lead] 9 Excellent Examples of Brands Using Facebook's New Page Design
    You can apply this concept to all of your content offers -- slide decks, ebooks, webinars, ebooks -- just be sure to include a call-to-action at the end of each piece of content so that when your fans are done consuming the content, you can convert a new lead or reconvert an existing one. Best Use of Stars and Pins. Software company Jive!
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 17, 2010
    [Lead] What Is Marketing Acceleration?
    More leads. But we can use the power of acceleration to help our companies achieve greater success in 3 ways: Pipeline Acceleration: increasing the speed of conversion from initial response to lead, opportunity and sale. At the top of the funnel is lead follow-up: this may be the easiest item to consider. Conversion More sales.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Lead] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    possible motive for the change by Google is that less data leads to less accurate AdWords decisions which increases ad spend.". 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Yes, you read that correctly. That''s a big deal. Maybe.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Lead] 22 Educational Social Media Diagrams
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! Everyone learns differently. 22 Amazing Social Media Graphics 1. Social Media Process v.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Lead] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    If your company needs more and better sales leads, you want to contact Find New Customers. 'Hiring managers are making a big mistake – they are asking the wrong questions. Most often they want to know your role and for whom you worked. But that’s the wrong question. whether it was me or my former employer. Tell me about it.
  • VISIONEDGE  |  TUESDAY, DECEMBER 31, 2013
    [Lead] Is Your Marketing Measurement Resolution on Track?
    The metrics you  selected will demonstrate our Marketing is impacting the business and serve as good leading indicators.  . 'Happy New Years Eve to everyone! 2013 is coming to a close and we are on the threshold of 2014; for those of you across the globe, happy New Year! If so, join the ranks of tens of thousands of marketers who did.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 20, 2013
    [Lead] Ghost Writers Needed: For Business Blogs Everywhere
    Not publishing frequent blog content means you lose leads for business, can you afford that?). Because: Not publishing frequently on a business blog costs you money in lost leads, by not getting found in search pages. 'Many professional business blogs need ghost writers. What about you and your blog? There are many who need work.).
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Lead] The COMPLETE Conversion Funnel
    What about connecting brand touches to an identified lead? 'Guest blog by Josh Krafchin, Founder of Clever Zebo. Clever Zebo is a team of hands-on marketers who deliver revenue by helping companies understand their true conversion funnel and how to optimize it. Conversion funnel" has become a popular phrase in the online marketing industry.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 2, 2009
    [Lead] Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
    Converted by Blogger Buster Tribes: We Need You to Lead Us Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes will help you understand whats at stake, and why YOU should lead a tribe of your own. skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? In fact.
  • ENGAGE  |  WEDNESDAY, JUNE 29, 2011
    [Lead] 7 Things Good Marketers Have in Common
    Being likable, retweetable, and ultimately generating leads and developing new partnerships is more art than it is science. I t takes more than a snarky attitude and knowledge of hashtags to be successful in social media. But which personality traits separate the wheat from the chaff when it comes to social media marketers?
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 18, 2009
    [Lead] Why Being Visual Can Bring Beautiful Business Results
    Most of his creative blog posts lead with a graphical representation of the topic that he will discuss. Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy. And, it’s even harder to be amusing at the same time. Sometimes there is almost no extra print content below his image.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Lead] 31 business building benefits of Buyer Personas
    Creates higher quality lead generation. 'By Rob Petersen, {grow} Community Member. Buyer Personas  rock and I’m about to show you why. Buyer Personas are written characterizations of the real buyers who influence or make decisions about the products, services or solutions you market. TARGETING AND POSITIONING. MESSAGING AND MEDIA.
  • BIZNOLOGY  |  FRIDAY, APRIL 20, 2012
    [Lead] Employees represent their companies online, like it or not
    The irony is that those who want this separation of personal and professional are the ones that leave the bread crumbs leading to who they are and what they do. Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too. Why am I writing about this? It was not as if he was trying to hide who he was.
  • VISIONEDGE  |  MONDAY, MARCH 24, 2014
    [Lead] Weaving Contextual Data into Models
    Communication that is contextual is more personal and as a result feels more authentic, shows value, and leads customers want to act. 'Many companies are developing opportunity scoring models which essentially assign a predetermined numerical score to specific behaviors or statuses within a database. Keep in mind, timing is everything.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Lead] 7 Marketing Skills You Need to Get a Promotion
    2) Create unique and valuable offers to generate leads. An ineffective marketer creates a bunch of generic "contact us" landing pages on his website and thinks the leads will automatically start rolling in. Since the content is bringing in some leads, he''s afraid to mess with what''s working. 'Are you vying for a promotion?
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Lead] B2B Marketers: Have You Localized Your Content Plan?
    About the Author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions.
  • BLOG MY CALLS  |  THURSDAY, MARCH 6, 2014
    [Lead] Fascinating Metrics from 337,488 Email Sends
    Asset #4 = BIA/Kelsey Research: How Businesses Generate and Optimize Inbound Phone Leads. 'We''ve partnered with a large media company to market LogMyCalls for the last 9 months or so. We produce a White Paper or report, we then pay them to email the report to selected segments of their email list. Total Sent = 88,503. Total Opens = 11,286.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 28, 2014
    [Lead] Our Foray Into LinkedIn Sponsored Updates
    When we see that a piece of content isn''t producing clicks OR that those clicks are not producing leads, we''ll kill the content and test some more. 'We''ve read a lot recently about the success some companies are having with LinkedIn Sponsored Updates. These companies promote content like blog posts and White Papers on LinkedIn. It works.
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [Lead] Unfair Rap on Gates
    Most people would agree that capitalism in its purest form creates imbalances that lead to lead to things like the Great Depression, and that’s why some regulation is needed. Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). For one thing, Gates didn’t trash capitalism in general. Related articles.
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