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  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [Lead] Unfair Rap on Gates
    Most people would agree that capitalism in its purest form creates imbalances that lead to lead to things like the Great Depression, and that’s why some regulation is needed. Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). For one thing, Gates didn’t trash capitalism in general. Related articles.
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Lead] Follow Up – My 2014 Content Marketing Predictions
    If your strategy and tactics change, but your KPIs don’t — and the C-Suite is still expecting to see “net new leads” and web traffic instead of engagement and nurture metrics based on your new content plan (don’t forget to gather baselines for comparison!) — you’re definitely going to have a hard time. Director of Content Marketing at ON24.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 1, 2012
    [Lead] I Wish Every Year Was An Election Year!!
    For those of you that don’t know, Marketing and Sales departments within technology companies pay us to run fully qualified lead generation initiatives for them. With the non-stop press coverage of the coming election I thought I’d jump on the bandwagon and share some election year related data with all of you.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Lead] Engaged Social Media Users Spend Up to 40 Percent More [Data]
    Use this and other information to understand how to use social media to better communicate with leads and customers. Social media has grown rapidly, and marketers have been working hard to step into the social media world to drive increased revenue for their companies. Marketing Takeaway. What do you think about this new data?
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Lead] Winning With Customers – B2B Playbook Review
    And, how I can apply that knowledge to the lead generation process to bring more differentiated value to those companies that I’m not yet doing business with. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  Start with “Friendlies”. Tweet This!
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Lead] How to Manage Your Marketing Budget [Free Templates]
    'Here''s a hypothetical for you: Your company has decided to invest in a website redesign so you can improve lead generation, and you''re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” ” The answer, of course, is “it depends.”
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JUNE 26, 2012
    [Lead] Speaking Truth to Stupid: An Important Conversation With Yourself
    read one interesting article which leads to another and then another. The other night I was watching premier of "The Network", a new HBO show about the decline of journalist integrity. There's a great scene in in which the new executive producer (Emily Mortimer) takes on the popular news anchor who'll do whatever it takes to get the ratings.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Lead] Why You Should Stop Using Google Rankings as Your Primary SEO KPI
    This is not ideal, though, as the search terms may not be driving leads and sales -- and with Google''s latest encryption update , you won''t be able to drill down into indivisual search terms. Leads and sales from organic search are also very good KPIs. For many companies, these changes have been disastrous. 2) Too Much Risk.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Lead] The 4 Critical Elements of an Effective Business Website
    bold, conservative, leading-edge, safe, sophisticated, intelligent, friendly)? How can you help move them through that process, and convert them into identifiable leads? The first step in optimizing your online presence is making sure you have a website worth optimizing. It’s like planning a large event or party in your home.
  • BUYEROLOGY  |  MONDAY, OCTOBER 25, 2010
    [Lead] Buyer Interaction Shapes Buyer Experience Design
      Paul Greenberg , a prolific speaker and leading thinker on Social CRM and author of CRM at the Speed of Light has written and spoken often on the notion that customers and buyers are not expecting just a product but are expecting experiences.  Image via Wikipedia.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 14, 2009
    [Lead] Spredfast Offers Systematic Management for Social Media Campaigns
    Similarly, Spredfast makes no attempt at relating social media programs to business results such as leads or revenue. Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. Silly me. should have known that marketers talk first and listen later. links for each event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 25, 2014
    [Lead] Why CEOs Shouldn’t Trust Marketing
    statistical background required for reading) that it is nearly impossible to measure the return on advertising separately from other more impactful variables and show that widely varying advertising ad expenditures don’t necessarily lead to varying business results. 'By Eric Wittlake, {grow} Contributing Columnist. Or the Tweet.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Lead] The Ultimate Guide to Creating Compelling Case Studies
    That means every once in a while, it's good to dedicate some time to collecting your customers' stories so you can share them with your leads and help make their buying decision a little bit easier. Often, leads question whether or not your solution is really the right choice for them. and obviously seeing fantastic results!
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Lead] Why B2B Customers Are Not Hearing Your Brand Message
    There is a strong theme similarity in leading B2B companies, suggesting a herd mentality instead of unique brand messaging. 'You work extremely hard on creating and maintaining your brand message. But what if your brand messaging doesn’t match up with your customers most valued characteristics? So what does this mean for you?
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Lead] 4 Simple Steps to an Optimized Twitter Presence
    Make sure your updates also include links to landing pages, a technique that will enable you to generate leads from Twitter. In this way, your social media efforts will directly impact lead generation. Many of you probably joined Twitter to market a business. If you haven’t, keep reading. Your Twitter Background. Your Photograph.
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 29, 2013
    [Lead] How Marketo Got 10,000 Registrants for Their “Good to Great” Virtual Event
    'Here at Marketo, we’ve found virtual events to be highly successful in driving leads and opportunities. What’s more, they’re highly effective at increasing brand awareness, generating leads, engaging and educating customers and showcasing your organization’s industry expertise and thought leadership. Featured
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Lead] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    Foundation Capital the investor behind great companies like Netflix , Chegg , Financial Engines , Rearden Commerce , MobileIron , Coverity , and SimplyHired is leading this latest round of Series C funding. Our technology helps sales teams be more productive, successful, and increases company’s top-line revenue by at least ten percent.
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 2, 2010
    [Lead] In B2B Inbound Marketing, Don't Be a Jerk
    Now I start jumping up and down (figuratively) when we’ve increased website visitors month after month and a continuously improving traffic ranking that generates sales leads. I remember cracking up at the naiveté of Steve Martin’s character, Navin R. Millions of people look at this book every day!”
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JUNE 27, 2013
    [Lead] Download the 2013 B2B Content Marketing Report
    Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. 'Content marketing is going mainstream in 2013.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Lead] How Inbound Marketing Can Fuel Native Advertising
    And within inbound marketing, you're using that content to cultivate and generate leads through marketing offers (e.g. Additionally, the use of content extends to many other marketing methods like search engine optimization , lead management , and marketing automation. In plain English, that means paid editorial.
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Lead] Join Wharton’s 4th Annual Super Bowl Tweet Meet Sun, Feb 2 #WhartonFoA #SuperBowl #Seahawks #Broncos #SB48
    'The 4th Annual Wharton FoA Super Bowl Tweet Meet will shortly be underway leading up to the day of the big game on Sunday, February 2. Join in the fun and tweet your reactions to the ads with the #whartonfoa hashtag. Reposted from Wharton University of Pennsylvania – The Wharton Future of Advertising Program. Advertising & Mktg.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 14, 2012
    [Lead] Does Your Website Have Too Much Social Media Scenery?
    While we engage in social media to build community and communicate with our customers and prospects, we also use social media to attract social media users to our websites from a lead generation perspective. Now that they have finally found our website, why are we leading them away? Let’s take a step back now. think not.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 7, 2011
    [Lead] The World Has Changed…Has Your Marketing?
    Inbound marketing costs 62% less per lead than traditional, outbound marketing. The real question becomes this: are you going to embrace this change and transform costly, low-yielding marketing programs into finely-tuned lead generation machines? 79% of adults use the internet ( Pew Internet & American Life Project , May 2010).
  • WRITTENT  |  TUESDAY, MAY 20, 2014
    [Lead] 17 Content Marketing Trends to Keep an Eye On
    Fortunately, marketers have their priorities straight, with new sales & leads being the driving motivation behind all content marketing efforts. BuzzFeed — literally the king of the viral content space — is a leading ambassador of this content marketing trend. His traffic continues to decrease daily. Image source.
  • B2B MARKETING ONLINE  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Lead] Convergence vs. divergence
    The devices are developing at an incredible pace with Apple and Blackberry leading the way with Google fast approaching. A few years ago I was working with a technology client who told me about the convergence of telephony, desktops and mobile so everything I could ever need would be in once device. So where are we now? What about me?
  • WRITTENT  |  MONDAY, MARCH 10, 2014
    [Lead] 10 Ways Marketing Agencies Rock the Web with Content
    While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. These questions, and many more, were answered in the following case studies from leading marketing agencies.
  • INSIGHTIQ BLOG  |  MONDAY, APRIL 2, 2012
    [Lead] B2B Marketers: Use your marketing automation carefully
    Your job, as a marketer and/or as a sales person, is to provide them with the information and tools they need, when they need them, to make the best, most informed decision.one that leads them (hopefully) to your product or service. Your sales people will be far more effective (total conversations, % of leads passed, etc.) Of what?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 27, 2011
    [Lead] 5 Ways Marketing Automation is Like the Oscars
    Anticipation leading up to big moment. The same holds true for digital marketers who get pumped to implement lead scoring and nurturing programs.  The sales team can’t wait to start seeing higher quality leads flowing their way.  So, what does it take to host the Oscars or lead a marketing automation initiative? Humor.
  • MARKETING ACTION  |  FRIDAY, MARCH 28, 2014
    [Lead] 3 Ways to Keep Departing Sales Reps from Stealing Your Clients
    As you gain leads, they come into your marketing automation system where all their information is captured. The marketing team manages the leads, acting on them to gently move them further down the funnel, often using drip marketing programs for education and relationship building. As they interact with you (e.g. Image credit.
  • ENGAGE  |  MONDAY, DECEMBER 19, 2011
    [Lead] 5 Ways to Become a Better Writer in 2012
    Image: the italian voice ] If you liked this, try: The Tao of Quality (Or, What I learned from Auto-Tune) 5 Tips to Fight the Writing Procrastination Gremlins Lead and I Will Follow: On Writing Good Leads. I wrote my face off in 2011. Both  professionally  and  personally , I wrote more words this past year than any other in my life.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Lead] 5 Ways B2B Companies Can Use Facebook Timeline
    If you want to use a landing page, maybe even one with a lead form, you still can. Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. Create a Stunning Cover Photo. Don’t do this. Link to Your New Landing Page. Sort of.
  • GREAT B2B MARKETING  |  TUESDAY, JUNE 10, 2014
    [Lead] Why You Need to Be Hooked on Your Customers
    As a marketer, my job is to help organizations with the front parts of the process: establishing brand awareness, generating inquiries, turning raw leads into qualified opportunities, and so forth. 'I just read the brand new book by Bob Thompson: Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies.
  • EARNEST ABOUT B2B  |  TUESDAY, MAY 27, 2014
    [Lead] 'We're not selling anything'. B2B content that entertains
    'When Worldpay said they needed a bit of content to drive leads, we knew we had to think differently to stand out from the noise. While content marketing is central to businesses inbound marketing strategies, our friend Doug Kessler was right when he said the single biggest threat to content marketing is in fact, content marketing.
  • MARKETING FINGER  |  MONDAY, MAY 3, 2010
    [Lead] Measuring the Value of Digital Marketing
    Measure the number of sales-ready leads and wins. PDF downloads, newsletter subscriptions, sales leads, e-commerce transactions. Clicks, conversion, leads. Qualified leads, Reach, Buzz, Sentiment. How do B2B marketers tackle the question of marketing campaign value? E.g. Search, Email, Display Advertising, Social Media?
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Lead] What to Do When Facebook Goes Down
    Would you really see a drastic, marked decrease in leads generated, site visitors, or even sales? Using these aforementioned content types, there are several ways you can alter your campaigns accordingly to make up for the lack of traffic and leads generated while dilemmas like this come up. Allow me to elaborate. hope and think).
  • SALES CHALLENGER  |  MONDAY, JUNE 27, 2011
    [Lead] Crossing the Sales and Marketing Divide
    to more tactical questions like “who should own the lead generation process?”. The SEC has studied Sales and Marketing Integration quite a bit over the last few years, and whatever the question, the answer almost always leads back to two things:  Ownership and Leadership. And then continue to reinforce the strategy and stay the course.
  • THE POINT  |  THURSDAY, JUNE 24, 2010
    [Lead] Factoids: How to Tweet Multiple Times About the Same Offer
    Side-by-side comparison of leading medical claims clearinghouse software – [URL]. So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer. Medical practices: how to avoid underpayments, claims denials – [URL].
  • WEBBIQUITY  |  WEDNESDAY, JUNE 23, 2010
    [Lead] Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools
    Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Website: static content. Website: broadcast.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 23, 2011
    [Lead] Finding Your Groove In Teleprospecting As A New Hire
    More dials = more conversations = more leads. Finally, don’t get discouraged if leads aren’t just falling in your lap on your first day. Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Kim Staib. My first day at AG was over four months ago and I have learned a lot since then.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 25, 2009
    [Lead] Savvy Week in Review - September 25th
    The Savvy Sisters Lead Nurturing is NOT About Campaigns - by @ardath421 Do you know if you are nurturing your leads or executing a campaign (or maybe you think of these as the same thing)? Looking for some end-of-week inspiration? Look no further. We've rounded up some great reading to get you through Friday. Enjoy!
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 27, 2012
    [Lead] PowerViews with Dave Munn: The Transformed Marketing Organization
    My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels. Social media integration.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Lead] 99 Amazing Facts On The Future Of Business [Slides]
    All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. 'The Future of Business is being defined right in front of our eyes. Click to Tweet. Click to Tweet. Facebook has more than 1 Billion network users. Click To Tweet. percent.
  • SYNECORE  |  TUESDAY, SEPTEMBER 10, 2013
    [Lead] Apple iOS7: Flat Design or Minimalism? - #TheBeard
    'Welcome back to another installment of " 90 Seconds of Design with The Beard ,” featuring me, Spencer P, Lead Graphic Designer at SyneCore. leading word amongst all the talk is "flat design.". Today Apple announced the new release of iOS7 for the iPhone and iPad. Tweet #TheBeard. Follow @Spenceafied
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Lead] Transitioning to Inbound: A Recipe for Long-Term Success
    That initial phase is about planning, thinking, and starting the work required to get all the foundational elements in place so the program helps your business get found, get leads, and grow sales. How many convert into leads? This includes establishing goals for website traffic, lead generation, conversion rates, and close rates.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 13, 2014
    [Lead] 4 Quick Research Tips to Build a Warmer Pipeline for Teleprospecting
    If your company has a strong relationship with your customer, those decision makers can lead to quick repeat business when they go to a new company. 'Let’s face it: Not every cold call campaign is created equal. Data integrity and relevance vary with each purchased list, and these new lists are far from free. Instant warm introduction.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 21, 2014
    [Lead] 5 Starting Tips for New Inside Sales Reps
    Jumping into a new lead generation or inside sales career can be intimidating, but everyone has to start somewhere. 'It’s new hire season (at least over here at AG)! We’ve seen several new faces this week, and with college graduations just around the corner, we’ll be seeing even more! Be yourself. You’re in the real world now. Ask for help.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 6, 2014
    [Lead] How to Write an Effective Sales Prospecting Email
    Along with a short and organized email format, persistence is also necessary when trying to gain qualified leads. 'You wake up in the morning and check your email on your phone, tablet, or laptop. You get to work and you check your work email. You delete some emails, save some for reading later, and reply to others right away.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Lead] A Marketer's Guide to Tracking Online Campaigns
    If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are essential for calculating the number of visits, leads and customers you've generated from your hard work. Free Download: Online Lead Generation Kit. The Basics. Landing Page URL: [link]. How to Use Tracking URLs.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Lead] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 2, 2012
    [Lead] BuyerZone names Fearless Competitor the #1 B2B marketing blog for 2012
    The Best B2B Blogs of 2012 highlights blogs that provide valuable tips and expert advice on B2B hot topics, including, lead generation, sales, lead nurturing, marketing and more. Fearless Competitor Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com. Jeff is stunned and humbled. Waltham, MA (PRWEB) May 25, 2012. link].
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 21, 2012
    [Lead] Fearless Competitor Ranked No.1 as the Best B2B Marketing Blog of 2012 by Buyerzone.com
    The Best B2B Blogs of 2012 highlights blogs that provide valuable tips and expert advice on B2B hot topics, including, sales lead generation , sales, lead nurturing, marketing and more. Jeff Ogden’s Blog Fearless Competitor Achieves National Recognition as the No. Fearless Competitor  has been rated No. Are you being engaged? Blog age.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Lead] A 50-Point Checklist For Creating The Ultimate Landing Page
    Do you explain the value or size of your lead gen giveaway (discount amount, number of ebook pages, $ value)? Are you using your confirmation page to provide the new lead with further instructions? Get more clicks, leads and conversions on your landing pages. Lead Generation. Lead Generation. Support | Log In or.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Lead] 7 Sales Stats That Will Change How You Sell
    Cold call when the leads are hot. 2) Bad Habit: Waiting to Follow Up on Web Leads. For whatever reason, sales teams don’t always follow up right away when a lead comes in from the web. Sales Stat: If You Follow Up With Web Leads Within 5 Minutes, You’re 9 Times More Likely to Convert Them. The Second Best Times is 8-10am.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2012
    [Lead] Will Content Marketing Destroy Social Media?
    Are marketers pushing the boundaries in pursuit of more leads or are publishers loosening their standards to collect more advertising dollars? Are marketers pushing the boundaries in pursuit of more leads? mean “Whoa!”…The ”…The power of content marketing! Is it blurring? chiprodgers. Chip Rodgers.
  • WRITESPARK  |  TUESDAY, JULY 6, 2010
    [Lead] Is It a Case Study or Just a Testimonial?
    Are your questions leading or asking? You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Yet after the interview, that excitement fizzles because the story seems less substantive and interesting than what you expected. An overly optimistic view of the story's potential.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 20, 2012
    [Lead] Social Online Marketing: Hype is Over, Time to Show the ROI!
    The evolution from aggregated web analytics to online customer analytics and optimization is taking place, with online Data Management Platforms (DMPs) leading the charge.  Therefore, many social online marketing campaigns are analyzed using a cost per click (CPC) metric ( total campaign costs divided by number of click-throughs ). .
  • INSIGHTIQ BLOG  |  TUESDAY, SEPTEMBER 20, 2011
    [Lead] Big Data Needs Big Judgment
    Lacking this good judgment, big data can lead to bad decisions and bigger disasters. Recently, there has been a flurry of articles in serious forums about the promise of BIG DATA. The Aspen Institute   authored a report on the Promise and Perils of Big Data  and McKinsey Quarterly ran an article on the Challenge and Opportunity of Big Data.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Lead] Don’t Keep Your Referral Sources Guessing
    ymptoms – If the pain is lost sales, the symptom could be a drop off in leads. Guess why you may not get as many referrals as you’d like? You keep your referral sources guessing. Your referral sources (networking colleagues and current and former clients) want to help. But they can’t if they don’t know what you’re looking for. You look vague.
  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Lead] 24 reasons SEO and social media are inextricably linked
    '59% of marketers agree SEO has the biggest effect on lead generation. 22% say social media. 20% say pay per click (source:  SiteProNews ). Search Engine Optimization (SEO)  is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. That’s a big mistake.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 1, 2012
    [Lead] Does Social Selling Really Work in B2B?
    Let’s take a closer look at how social selling can help improve B2B sales people’s productivity and overall profitability: Lead Generation and Prospecting Generating new leads and prospecting is all about discovering new prospects who would be in a position to purchase your product or service.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2011
    [Lead] Turn the beat around. Let’s blog upside down
    In journalism school they used to call this “burying the lead&# — making readers work for the main point of the story.  I’m asked to review a ton of blogs.  Some of them are pretty sorry.   But with just a few little tweaks, they could be really great.  When most people tell a story, it’s linear. 2) Length matters.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Lead] Quality vs. Quantity? Content Marketing Pros Pick Sides
    Let quantity lead to quality. Rob : We recently surveyed 200 marketers, and they replied that engagement, then brand awareness followed by lead generation are the main objectives. Heather : The power of content marketing is lead generation. Joe : Marketing’s job is to get the sales team enough leads and let them sell.
  • WEBBIQUITY  |  TUESDAY, MAY 6, 2014
    [Lead] Zenith Social Media Marketing Conference – An Event Not to Miss!
    ” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 16, 2013
    [Lead] Marketing Illuminators Discuss The Future of Marketing
    Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. How do we stop thinking about leads and start thinking about the relationship? The customer doesn’t want to speak to the sales and the sales person doesn’t want a lead that isn’t warm and that isn’t BANT. Tweet This].
  • LEADER NETWORKS  |  TUESDAY, JUNE 12, 2012
    [Lead] Social Insurance- Getting Back To The Basics Of Relationships
    From blogs about understanding gas price inflation to discussion with other customers about going green, this online community is leading the charter on thought leadership and getting ahead of the issues that affect insurance decisions before the time of need. Probably never-- if you are less than 80 years old. She has over 4.1
  • WEBBIQUITY  |  MONDAY, MARCH 15, 2010
    [Lead] How to Avoid Social Media Mistakes
    This lack of experience can lead to several common, but avoidable mistakes. Despite the widespread adoption of social media in the marketing mix, many companies still use this medium less than effectively. One of the most common mistakes is expecting instant results. Share this on del.icio.us. Digg this! Post this on Diigo. Tweet This!
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Lead] To “Localise” or Not to Localize: It Shouldn’t Even Be a Question
    This strategy extends easily to long-term lead nurturing programs – delivering dynamic content as part of your nurture streams based on geographic segmentation. Add just one more step to your lead nurturing process from day one , and you won’t need to worry about it again. They speak English, don’t they?” Not really.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 7, 2014
    [Lead] 4 Ways to Take Your AdWords Spend to The Next Level
    Are you getting credit for every lead your AdWords campaigns generate ? In most industries, FYI, about 10% of your total AdWords leads will be phone calls. Because, remember, callers are more likely to buy than web leads). 'AdWords spend sucks up a chunk--in many cases, a massive chunk--of many marketers'' budgets.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 29, 2010
    [Lead] Four Principles that Apply to Teleprospecting, Too
    Craig's second principle, lead with questions , is one that is fundamental to any conversation, professional or personal. With out getting someone talking you have nothing to listen too and then you have nothing to lead you to the next principal, follow with suggestions. Craig's first principle is come prepared. What's your opinion?
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 18, 2014
    [Lead] 6 Things Zombies Can Teach You About Content Marketing
    Do the same with your content and lead gen campaigns. 'With another six months before the next season of The Walking Dead begins, zombie fans are desperate for a fix. For you marketers that are zedheads, we have some tips around content marketing that you can learn from the undead. Your Content Should Be…Alive. This is the most obvious.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 5, 2012
    [Lead] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
    Leading edge companies shared cases on how they were solving big issues through technological innovation and out of the box thinking. Photo credit: Christopher S. In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. It was fascinating.
  • BIZNOLOGY  |  THURSDAY, MAY 3, 2012
    [Lead] Specialization is Scary but Required for Digital Marketing
    And, I am more likely to do a fantastic job when it is my specialty, which leads to happy customers who want more and who will refer me to others. Photo credit: Wikipedia. have been talking a lot about differentiation being critical for successful digital marketing. And that’s just plain scary. Very few of us are running at capacity.
  • SAZBEAN  |  MONDAY, MAY 6, 2013
    [Lead] SEO or Content Marketing for Online Marketing Strategy
    — What Should Lead Your Online Marketing Strategy: SEO or Content Marketing? 'Should you start with search engine optimization (SEO) or content marketing for your online marketing strategy? Do keywords drive content or vice versa? Which brings me to the point of this post. Content Marketing SEO
  • SAZBEAN  |  THURSDAY, DECEMBER 27, 2012
    [Lead] 4 Reasons to Integrate Marketing Now
    Integration yields more leads, creating better ROI for marketers. Marketers need to harness media convergence and integrate to maximize the impact of their various communications, on and offline. Convergence has been brought about by the arrival of mobile and social media. – 4 Reasons to Integrate Marketing Now by Geoff Livingston.
  • SAZBEAN  |  WEDNESDAY, MAY 2, 2012
    [Lead] 12 Best Email Marketing Tips for Professionals
    To find out what email marketing tips are trending and showing success with list subscribers, CIO.com spoke with leading email marketing vendors and analysts to come up with this best-of-breed email marketing tactics list. Email campaigns must be targeted and relevant to the customer. Capture Emails With Double Opt-In. News & Notes
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Lead] 13 Awesome Twitter Lists for Inbound Marketers to Follow
    Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! So you're an inbound marketer, and you probably follow everyone and their mother on Twitter. So how do you organize fun from fact in your stream? Twitter Lists are public lists that can be followed by anyone.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 26, 2010
    [Lead] How to Design a White Paper for Your Time-Challenged Readers
    Simple Title Tweaks That Can Hlpe White Paper Marketers Drive More Leads. Great content is more than compelling words on a page. There are a lot of things that go creating content that your audience wants to read and forward, but one of the most critical factors is design. Concluding summaries. Callouts. Graphics. Bullet list.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 24, 2013
    [Lead] How Lowe’s Is Creating an Engaging Customer Experience
    by Craig Jamieson Related Stories Social Video in 2014 Turning Your PR Team into Publishers with Social Media Simple Tweaks to Improve Social Media Lead Conversion. 'The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. Comments Great article, Joe and thanks for the mention!! Merry.
  • HUBSPOT  |  MONDAY, AUGUST 22, 2011
    [Lead] Tracking Traffic From Twitter Just Got a Lot Easier
    Twitter , when used well, can be a major source of traffic and leads for your business. Since all traffic now goes through t.co, it is much easier to track traffic and leads from Twitter since they will appear as referral traffic from t.co The problem until now has been that tracking results directly from Twitter hasn't been easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 28, 2012
    [Lead] How does social media affect trust and your brand?
    Steve Goldner is the Senior Director at MediaWhiz where he leads the social media practice. By Contributing {grow} Columnist “Social Steve” Goldner. You want successful social media marketing for your company or brand?  Think “Trust Marketing.”  You can say you heard it here on the {grow} blog first. Take your brand position. 
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Lead] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
    If you are trying to estimate the lift in pipeline that is generated from these efforts you will calculate similarly, but instead track lift to individual leads. Any, new business from these leads can be attributed to visual content. by Dayna Rothman We had a great webinar  last week on visual content with Maria Pergolino, Sr.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Lead] What Is CRM? [FAQs]
    Marketing software (like HubSpot, which we call inbound marketing software) is used to attract visitors, generate leads, and nurture those leads. And once those visitors become prospects/leads and customers, they are tracked by the CRM software. 'We talk a lot about using your blog to answer questions your customers have.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, APRIL 15, 2012
    [Lead] B2B Email Benchmarks: Answers Vary Widely
    This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. found five relevant studies dating back to 2009. Signup.to
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 22, 2010
    [Lead] Marketing Automation Vendor Consolidation: Lessons from History
    As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Summary: consolidation isn't new among marketing software vendors. The pattern will likely repeat itself.
  • ONPATH  |  WEDNESDAY, FEBRUARY 27, 2013
    [Lead] Undercover Sales Boss - Recorded Webinar
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. #salesboss #webinar Have you ever watched the TV show Undercover Boss? They change their appearance, create an alias and even have a fictional back-story. Watch it here.
  • ONPATH  |  FRIDAY, OCTOBER 26, 2012
    [Lead] Leverage StandardSetController in Apex and Visualforce
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Every year #Dreamforce gets bigger and better. This year there was 90,000+ registered attendees, it was the biggest yet. There were also 230 developer sessions and 60 unconference sessions.
  • ONPATH  |  TUESDAY, FEBRUARY 14, 2012
    [Lead] The Difference Between Nurturing and Stalking
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Date : Wednesday February 22, 2012 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. Get it right, and prospects will love you. Register today. Can't attend?
  • ONPATH  |  WEDNESDAY, OCTOBER 12, 2011
    [Lead] How to be a Marketing Superhero
    About OnPath OnPath helps enterprise companies in Ottawa , Toronto and Montreal develop more effective lead generation programs for complex products and services. Live Webinar : [link]. Date : Friday October 21, 2011 Time : 1:00pm EST / 10:00am PST Duration : 29 Minutes. Year-end is fast approaching. Will you be a Sales savior? Learn: 1.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 14, 2014
    [Lead] 3 Measurement Points to Help Maximize Your Analysis Strategy
    Relevance-  Everyone reports on close rates, campaign ROI and lead generation but are those the right metrics for your organization? 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Dave Liloia , Director Sales Operations and Marketing Automation at Vertafore.  Have unstandardized titles? Marketing Measuremen
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 28, 2011
    [Lead] Top 12 Ways Sales Leverages the Internet
    of their time each week on research and lead generation activities. It’s near impossible to be effective in sales without the use of the internet these days. In the 2011 Sales Performance Study by CSO Insights, they researched how sales people were leveraging the internet to get their jobs done. On average sales reps will spend 24.1%
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 24, 2010
    [Lead] 7 Ways eCommerce Can Grow Their Email Marketing Database
    There’s no reason eCommerce websites shouldn’t be actively trying to acquire non-transactional lead information for email marketing purposes. Growing Your eCommerce Leads Database for Email Marketing. This guide should be in downloadable format but only available to those who fill out a form capturing lead information.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Lead] Why B2B Companies Should Use Foursquare
    You may find that Foursquare and other unique social media sites might be just the boost needed to elevate marketing efforts and increase sales leads. by Maria Pergolino The explosion of social media has effects far beyond how B2Bs market.  51% of companies permit access for business purposes only (up from 19% in 2009). Build Your Brand.
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Lead] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    The Advanced Guide to Content Marketing  (Quick Sprout) 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions  (Ignite Social Media) B2B Content Marketing: It’s All About Leads and Original Content  (Brand Watch) Who Are The Most Creative People In Social Media Marketing? News & Notes
  • SAZBEAN  |  THURSDAY, MARCH 7, 2013
    [Lead] Four Ideas for Creating Mobile Strategy
    The same skepticism that made companies miss the boat on digital is now at risk of keeping companies on the sidelines of mobile instead of making efforts to lead and win in the space. Mobile technology presents all marketers with a tantalizing proposition. But marketing spend on mobile pales in comparison to time spent there by consumers.
  • SAZBEAN  |  MONDAY, DECEMBER 10, 2012
    [Lead] 5 Content Marketing Lessons from Guns N Roses
    Their marketing skills both online and off, combined with their dedication to blow their fans minds and exceed expectations, leads me to think that there are lessons a good content marketer can take away.  A few weeks ago I went to see Guns N Roses perform in Las Vegas. Welcome to the jungle. News & Notes
  • SAZBEAN  |  SATURDAY, JULY 21, 2012
    [Lead] Top Internet strategy, marketing and technology links for the week of July 21, 2012
    How to Separate the Good Marketing Leads From the Bad  (Hubspot). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog)  (ProBlogger). Why Analytics Matter to Small Business  (Mashable!). SmallBizTrends).
  • SAZBEAN  |  SATURDAY, JUNE 16, 2012
    [Lead] Top Internet strategy, marketing and technology links for the week of June 16, 2012
    Integrations That Will Amplify the Power of Your Lead Nurturing  (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of June 16, 2012… The Only Blog Post Idea List You’ll Ever Need  (ProBlogger). Quick Tips to Get Your Next Post Out on Time  (ProBlogger). Socialnomics). Spin Sucks). Social Times).
  • SAZBEAN  |  WEDNESDAY, JANUARY 11, 2012
    [Lead] 12 Questions That Should Guide Your Content Marketing Plan
    Some answers will focus on hard metrics like brand awareness, lead generation, or actual transactions. When I sat down to build the content marketing plan for Right Source Marketing, I initially had a case of “planner’s block.” I’ve helped a number of clients with this type of planning, and yet I could not figure out exactly where to start.
  • SAZBEAN  |  TUESDAY, JANUARY 10, 2012
    [Lead] The Anatomy of Conversion-Optimized ‘Thank You’ Pages
    After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. This is where you bring back the navigation and direct people to other parts of your site or more offers in which they might be interested. Access to Your Offer.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Lead] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    The Four-Step Plan for Word-of-Mouth Lead Generation (MarketingProfs). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty).
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