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  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Lead] How Productive is Your Demand Chain?
    For instance, with lead generation campaigns, measurements would include the speed and volume of leads gained, nurtured and converted via multi-marketing platforms with varying calls-to-action as well as calculating the costs and revenue impact of each activity. It’s About Continuous Improvement. Need proof?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 14, 2012
    [Lead] How much time should you spend researching prospects?
    And as anyone who’s gone into a call completely unprepared knows, too little time spent on research can lead to awkward sales calls. Sometimes this approach leads to disaster. According to Gleanster Research, only 25% of leads are qualified. How much time is the right amount of time to spend on pre-call research?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 6, 2013
    [Lead] 3 Reasons to Delegate When Managing Your Inside Sales Team
    If there are reports to run and spreadsheets to manage, you should consider delegating that to a senior rep on your team so you can focus on what you do best – leading, training and managing your people. At first I was completely thrown off by his comment. I thought – the nerve ! It allows for more team interaction. How well do you delegate
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Lead] Great B2B Customer Experiences Require Customer-Centric Marketing
    And, consistency also leads to the recognition of your story, even if your logo is removed. A lack of visibility leads to a lack of coordination of the experiences produced. A lack of visibility leads to a lack of coordination of the experiences produced. No, that’s not a typo. Experiences cannot be an afterthought. Why not?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 16, 2010
    [Lead] InsideView Wants to Get You LinkedIn
    Tags: Leads Sales Sales 2.0
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Lead] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    Full Service B2B marketing agency wins for dramatically increasing lead generation while decreasing cost per lead for global talent management solutions company. This prestigious award is especially gratifying because it demonstrates that we can target our client’s most desired leads while keeping costs in check. PHOENIX, Ariz.,
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 15, 2013
    [Lead] Marketing Automation: 6 Examples of Success
    Increase in qualified leads and sales. In one scenario, Act-On alerted a sales person about a qualified lead, resulting in an $8,500 deal. In particular, Adaptive needed to significantly increase sales’ ability to follow up with qualified leads , which had been abysmal – taking one to three weeks. Have a success story for us?
  • MARKETING ACTION  |  WEDNESDAY, MAY 29, 2013
    [Lead] Act-On Inbound has arrived
    The result: more leads, conversions and revenue through a new set of marketing channels. You’ll see impressions and clicks, right on through to the actual leads that you get when someone searches for one of your keywords or clicks one of your paid ads. Let’s break it down: Buyers are searching. Get found! Measure your results.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 4, 2013
    [Lead] The One Thing Every Marketer Must Do
    Are they using tactics beyond the core program to deliver the promised leads, followers or visits? Question everything you hear, see or read. Yes, everything. Everyone has a bias. Everyone applies their own spin. Everyone has something to sell. Question Research. If new research says B2B buyers rely on social media, dig into the survey.
  • SYNECORE  |  FRIDAY, FEBRUARY 21, 2014
    [Lead] It’s a Marathon, Not a Sprint: Planning Your Marketing Strategy
    Send out emails to all of your leads on a Monday afternoon first, then try a Wednesday morning. Getting a large amount of leads or followers can’t happen right away, just stick to your plan and they will come. Let’s say that each ebook your team generated 50 new leads, but your goal for each month was to gain 200. Execute.
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 18, 2016
    [Lead] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    Chris leads a team of talented veteran digital marketers who do everything from crafting original research, to developing omni-channel digital marketing strategies, to deploying data-fueled programmatic media. Which tactics or channels have recently surprised you as a viable source of qualified leads?: This is easy. Marketing Minds
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Lead] How B2B Vendors Can Generate Trust and Credibility With Their Website
    In reality, for buyers who are leaning towards contacting you for a quote, the deciding factor is whether or not you have supplied them with the following basic content essentials: Product pricing, product reviews, lead/ship times, and details about technical support. What do B2B buyers actually want from your website? Test your assumptions!
  • HUBSPOT  |  TUESDAY, APRIL 7, 2015
    [Lead] 5 Reasons Why Your Web Design RFP Is All Wrong (and Why It’s Hurting Your Business)
    Your goals should be around increasing leads from your website. Your website can increase leads in two ways: either by ranking higher in search engines or by improving your website’s conversion rate. Say you get 1,000 sessions per month in traffic and of those 1,000 you convert 20 into leads, your conversion rate would be 2%.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 13, 2011
    [Lead] How To Create Killer Content: Speak To A Customer
    My first job when I arrived at the company was to align with the head of sales and to completely re-engineer our website as well as our lead management process and CRM system. We did 12 of these, loaded the content on our website — and the traffic and our lead quality soared. How to Nurture The Great Unknown Leads. Step 3.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 2, 2015
    [Lead] What is the Stage of Your Marketing Data?
    They expect companies to know them across all digital channels, engage them with relevant and personalized content across multiple channels, and lead them by anticipating their future needs in order to maintain loyalty. In today’s world of data driven marketing, the stakes couldn’t be higher. That’s a very tall order.
  • HUBSPOT  |  SUNDAY, MARCH 16, 2014
    [Lead] Marketer Hits the Sales Floor, VP of Sales Runs Social Media & More in HubSpot Content This Week
    Sales relies on Marketing to deliver high quality leads and Marketing expects Sales to follow up with and capitalize on the leads that they give them. What Sales Wants From Marketing (Besides More Leads). We all know that sales depends on marketing for quality leads, but what do they want from marketers other than more leads?
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 22, 2013
    [Lead] How to Deal with a Marketing Micromanager
    Micromanagement leads to poor morale. The answer is that micromanagement often leads to poor morale. It can even lead to a not great design, because too many people are involved and the design loses its cohesion and original intent. Have you ever tried to get projects done when working with a micromanager? Bless their hearts.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 9, 2012
    [Lead] How Much Should I Spend on My B2B Marketing? (Part 1)
    With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? How much should you spend on your business-to-business (B2B) marketing budget?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Lead] 5 Steps to Kickstart Your Account-Based Marketing Program
    The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives. While broad criteria such as revenue, industry, and headcount are commonly used, they may not lead to the best possible prospects. Think quality over quantity, and account health over leads.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Lead] What is the Difference between B2C and B2B Marketing?
    Sometimes intangibles like enhanced productivity and shorter lead times can’t be accurately monetized, but are worth spending a chunk of the budget on. As a freelance marketing copywriter, you may be called on to write all different kinds of copy for all different kinds of companies. Who’s making the decision?
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Lead] 6 Different Emails Every Marketer Should Consider Sending
    When you promote one main message and call-to-action, it will be easy for you to track progress , such as click-through rate, conversion rate, and leads generated from the individual send. Lead nurturing introduces a tightly connected series of emails full of useful content with a coherent purpose. What about email digests?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Lead] Is Automation the Right Marketing Solution for You?
    As a comprehensive marketing solution, it also helps identify, track and nurture key leads and measure your marketing return on investment (ROI). With MAPs, you can create personalized emails that go beyond the lead's name in the greeting. Imagine knowing which of the 5,000 leads in your CRM are hot and which have become cold.
  • SYNECORE  |  FRIDAY, SEPTEMBER 25, 2015
    [Lead] Will Ad-Blocking Software Destroy Mobile Advertising?
    Commenting on the difficulties of trying to promote the mass adoption of a mobile app outside of the leading app stores, AdBlock Plus’ Felix Dahlke wrote the following in a May 2015 post announcing the open beta of Adblock Browser for Android: “Doing anything on mobile that doesn’t appear in the major app stores is, unfortunately, pretty hard.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Lead] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Now is the time to start nurturing these contacts through email marketing workflows , also know as drip or lead nurture campaigns. SEE ALSO: Lead Nurture Drip Campaigns 101: Getting Started. In the end, your sales and/or business development team members will be grateful for well-qualified, high-interest leads. Be Patient.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Lead] The Lamest Excuse for Missing the Inbound Train [Cartoon]
    Last call for the non-stop train to lead gen eration ! Connect with HubSpot
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Lead] 5 Myths About Sales and Marketing Alignment Debunked
    When sales and marketing aren’t aligned, you’ll run into inconsistent messaging, battles over lead quality, and an “us vs. them” mentality. You can even give sales a direct view into how their prospects are engaging with your company with lead and account scoring, plus visibility into email sends, web activity, event attendance, and more.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Lead] An Ode to Marketing Automation
    No lead left behind, opp size large or small. Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. A sprinkle of buy-in from the Boss. Start slow, think big, iterate.
  • LEANDATA  |  MONDAY, AUGUST 3, 2015
    [Lead] Five Ways to Create Content that Motivates Prospects to Action
    The best eBooks present immediately compelling value that you can justify gating to accelerate lead generation. While the bulk of your webinars should provide objective value, such as how to generate more leads with content, you can invite your audience to stick around to listen to a demo of your product after.
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Lead] 15 Call to Action Samples for Rocking Blog Posts that Convert
    When you convert your audience, you’re able to deliver your content straight into their inbox every time you publish a new article, increasing your chances of gaining views, social shares, comments, and leads. Using your call-to-action to generate leads can allow you to keep in contact with these prospects as they consider a purchase.
  • HUBSPOT  |  SUNDAY, JUNE 7, 2015
    [Lead] How to Take a Sales Team From $0 to $100 Million [Podcast]
    Tips for making sure salespeople get the same quality and quantity of leads every month. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. The sales comp plan is one of the most underutilized tools in a CEO’s tool chest.". So he stuck with what he knew. Inbound Sales Daily
  • HUBSPOT  |  FRIDAY, MARCH 9, 2012
    [Lead] Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%
    Quite often, however, unknown issues can contribute to high bounce rates and low conversion rates, and it’s those issues that can cripple your lead generation and sales goals. These leaks were caused simply because the page was missing must-have components that turn visitors into leads. and for good reason. What were the results?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Lead] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Conversion Optimization: Test location and presentation of conversion actions to improve conversion rates, even if those actions are closer to top of funnel lead generation initiatives. Tie-ins to the lead funnel need to be established. His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing.
  • B2B LEAD BLOG  |  FRIDAY, APRIL 22, 2011
    [Lead] Friday Wrap-Up: This Week in B2B Marketing Tips
    In the meantime, here are some of my favorite marketing tips from around the web this week: How to Qualify New Leads Through Landing Pages This is one of the biggest pains I've been seeing with Happy Earth Day/Friday everybody! Hope you're all getting out and enjoying the world around you today.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 16, 2013
    [Lead] 10 Ecommerce Predictions for 2013
    Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. We know the deal—people are spending, and continuing to spend, more and more online.
  • THE FORWARD OBSERVER  |  WEDNESDAY, NOVEMBER 4, 2015
    [Lead] 13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report
    Last year, the report added a sales section to provide a more complete view into the entire lead-to-customer life cycle. Rather, this year’s data begins to reveal why leaders lead and laggards lag. Establishing a Marketing-Sales service level agreement (SLA) leads to higher ROI. But lead information makes it easier.
  • CONFLUENT FORMS  |  SUNDAY, DECEMBER 1, 2013
    [Lead] Capitalizing on Pinterest Rich Pins price notifications
    In May 2013 Pinterest added some functionality (which was later to become Rich Pins) to a number of leading websites. Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. Then in October 2013 Pinterest made Rich Pins available to everyone. How huge?
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Lead] Are Ads Worth the Investment? [Free ROI Calculator]
    They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads. Make sure you use the social network that gives you the best targeting for your persona and returns the most valuable leads. Ready to give it a try? 1) Do the math.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 8, 2016
    [Lead] The History of the PDF and Its Marketing Limitations
    These are the documents they leverage when trying to convert leads, when they’re making sales pitches, when they’re communicating with clients, etc. We can assume they want easy, informative, versatile content for their users, but also the ability to measure effectiveness, gain leads, and optimize for the web. The History of the PDF.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Lead] Take the test. Do you have a social media addiction?
    The dopamine high people get from virtual interactions ( including texting, emailing, and tweeting ) can lead them to spend more and more time online. The dopamine high people get from virtual interactions (including texting, emailing, and tweeting) can lead them to spend more and more time online. It is. But first, a few plain facts.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Lead] How to Use Smart Content to Take Advertisements to the Next Level
    Content ultimately exists in a funnel, with one step leading to the next. Bonus: use this information to make your ‘sales’ messaging more refined — drive leads and conversions for events, lead gen offers, webinars, and more. The reason why? Content marketing is a double-edged sword. That’s why smart content is so important.
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Lead] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    It’s encouraging to see that only 11% of B2B marketers are primarily measured based on lead generation. The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? click to enlarge). Email.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Lead] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    lead, pitched, demo, closed) and schedule follow-ups with them to increase their status. As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox. Read her articles here.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Lead] The History of Our Social Media Obsession [Infographic]
    34% of marketers have used Twitter to successfully generate leads. Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers. Who is using social media? Key Takeaways. General Social Media.
  • WINDMILL NETWORKING  |  MONDAY, JULY 23, 2012
    [Lead] Who are the Top 15 Thought Leaders in Social Media Today?
    he is the leading industry analyst at the leading social media think tank Altimeter Group. Seth leads while everyone else follows. Michael Stelzner – Michael was talking about content marketing before the term became popular, but he is best known for his leading social media website Social Media Examiner.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2016
    [Lead] How Data-Driven Are Today’s Modern CMOs?
    Argyle Executive Forum, a leading peer-to-peer C-suite networking group, recently commissioned a survey in partnership with Oracle Marketing Cloud to gain insights into how marketing leaders are leveraging data in their marketing strategies. We’ve all heard the adage that if something can’t be measured, it doesn’t exist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Lead] 7 Essential Mobile Apps for Marketers
    Lead Converter. Lead Converter is a powerful tool for any marketer’s arsenal. Lead Converter Pricing: Starts at $5/month for a single site. Lead Converter is a powerful tool for any marketer’s arsenal. By Kerry Gorgone, {grow} Contributing Columnist. I have 87 apps on my iPhone. Evernote Hello. Platforms: iOS, Android.
  • SYNECORE  |  FRIDAY, SEPTEMBER 4, 2015
    [Lead] Tracking Email Analytics Outside of HubSpot
    Those clicks and conversions will automatically be added to each lead’s contact record. Therefore, you will be able to see the entire journey each lead takes before they convert into a customer, and easily determine the ROI of all your marketing efforts both inside and outside of HubSpot. What is a HubSpot Tracking URL?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [Lead] 4 Reasons to Use More Numbers in Your Writing
    He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and Web presence optimization Read on for his thoughts on the power of using numbers in your writing. A common theme in marketing commentary lately is the shortening of attention spans. newspapers, and heaven forbid—books! We love lists.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 26, 2015
    [Lead] 5 Bold Predictions from Oracle CEO Mark Hurd
    "We are going to lead a decade-long transition to the cloud," Hurd announced. Oracle CEO Mark Hurd addressed the 70,000+ Oracle OpenWorld attendees at his keynote with some of the top concerns that CEOs today face. The reality, says Hurd, is that many CEOs don't have the luxury of thinking 5-10 years out. today is 20 years.
  • HUBSPOT  |  FRIDAY, OCTOBER 8, 2010
    [Lead] Don't "Submit" To Landing Page Button Text
    This post is a sneak-peak of data from the upcoming Science of Lead Generation webinar that will teach you scientifically proven ways to get more leads. Free Webinar: Science of Lead Generation. Take The Guess Work Out Lead Generation. Click here to register now. I looked at over 40,000 HubSpot-customer landing pages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 14, 2016
    [Lead] When to treat a customer like family
    I have found that kind of thinking leads to the best results for everyone in the long-term. When I was just starting out in business, I spent a good part of my career in enterprise sales. I learned a lesson there that stuck with me throughout my whole career and I want to share it with you today. And yet, this company stuck with us.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Lead] 6 Social Media Publishing Best Practices
    Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. It is a challenge to define the audience for a guide to social media marketing today. Or as my colleague Jeff Cohen put it a few months ago. They may come around in time."
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 14, 2015
    [Lead] Content Marketing The Answer For Sales Success As Well?
    Leading sales performance experts believe sales is going through a major transformation, and sales success will require better and more customer-focused content , training and technology: Better customer content : Well-designed, organized, and targeted sales content is a must to achieve top sales results. So why has sales enablement failed?
  • ANNUITAS  |  THURSDAY, JUNE 9, 2016
    [Lead] Buying Triggers and Why They Matter
    This is where marketers can develop deep insights into their buyers and build a strategy to support ongoing education that will eventually lead to a conversion (sale). As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. Understanding the triggers –. External or internal triggers-. It’s about the buyer-.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Lead] 5 Blunders Made by Blogging Novices
    It may be a good place to start, but it may not lead to long-term success. Failing to optimize your content for search engines will cost your blog posts valuable traffic and leads. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm.
  • HUBSPOT  |  TUESDAY, NOVEMBER 24, 2015
    [Lead] 6 Stats to Sum Up The State of Digital Publishing [SlideShare]
    What is the leading source of revenue for publishers? From crumbling paywalls to the rise of ad blockers, the digital publishing industry in the midst of a turbulent time. From circulation to sales, every aspect of the business has seen dramatic changes over the past few years. How is this affecting publishers like you? HubSpot. Media
  • READYPULSE  |  TUESDAY, JUNE 7, 2016
    [Lead] Why Influencer Marketing is the Gift That Keeps On Giving
    Instead of leading shoppers into a funnel, influencer marketing focuses on the process and the entire buyers’ journey. Influencers play a huge role in leading buyers through a purchasing journey from start to finish. There’s so much content floating around that it’s difficult to cut through the noise and get the customer’s attention.
  • HUBSPOT  |  SATURDAY, NOVEMBER 8, 2014
    [Lead] 9 Email Marketers Explain Why Nobody Opens Your Emails
    "Sometimes, what happens is your older leads are still opening your email, while new signups have no idea your newsletter is coming. 7) The Label Leads to Boring, Repetitive Material. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Can’t figure out what’s happening?
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2016
    [Lead] 5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
    Learning about lead generation. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). Trust me, I know, I have been there… multiple times.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    [Lead] Riding the Social Media Struggle Bus? You’re Not Alone
    And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Lead] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    Determining the Most Targeted Time for Lead Engagement. is an active time for our overall Twitter audience, it doesn't necessarily mean that this time is optimal for our leads and customers. Where possible, supplement your estimates with actual feedback from your leads and customers. Determining Your Optimal Frequency.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [Lead] Content Marketing Expert Joe Pulizzi interviewed by Hubspot
    B2B Lead Generation | Content Marketing. At the b2b lead generation consultancy, Find New Customers , we’re big believers in content marketing , fans of Joe and Junta42, and passionate about the need to do it right. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. That’s fantastic.&#.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Lead] 8 Quick Tips to Help Increase Your Landing Page Conversion Rate
    The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Complete landing page redesigns can lead to confusion and stress for clients who previously felt comfortable and confident when visiting your page. Think of your landing page as a work of art. Again. And again.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 1, 2014
    [Lead] Facebook’s Changing Algorithm: How to Make it Work for You
    “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about,” the Facebook blog states. It also leads to more people following you – so they’ll read your content without having to see ads going forward.
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [Lead] How To Adopt ABM Predictive Analytics at Your B2B Organization
    Omnichannel tracking (online and offline) Integration with the CRM Lead-to-account mapping. [ ] ABM STRATEGY. Advanced attribution solutions perform lead-to-account mapping , displaying marketing touchpoints by account. Predictive ABM analytics run on the basis of attribution tracking and lead-to-account mapping. [
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Lead] Email and SEO to Be Top Revenue Drivers for B2B Marketers in 2017
    In addition, the same percentage of respondents also claim that organic search is their leading channel for revenue growth, which is a 28 percent increase from last year. In terms of lead generation, email (73 percent) and organic search (70 percent) also topped B2B marketers’ lists. How B2B Marketers Use Analytics for ROI Measurement.
  • SYNECORE  |  WEDNESDAY, DECEMBER 19, 2012
    [Lead] How to Use Content Marketing to Convey Your Brand Message
    Her designer also creates an eMail lead-nurturing campaign offering relevant top, middle, and bottom-of-the-funnel content via periodic eMails to those who download the eBook. She includes the CTA at the bottom of each blog to ensure interested parties become marketing leads. Here’s a quick example. THE BRAND MESSAGE. WRITTEN CONTENT.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Lead] How Opting People OUT Can Actually Improve Your Email Marketing
    From there, you can order your names by the random number and select a grouping of leads. Your ESP and CRM should make it easy for you to create a segment of unengaged or unreachable leads that you can easily target with a custom message. Another strategy could be to create a list of leads that haven’t opened any of your emails.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Lead] B2B Social Media: To Connect or Not to Connect
    This usually leads to a lively discussion since most business people are faced with this issue on a regular basis. The point of social media networking is to support the rest of your marketing and sales by driving awareness, leads, and revenue. Think of these people as highly responsive networkers. Do you mind having a public persona?
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Lead] 6 Compelling Reasons You Should Use Pinterest for Marketing
    Pinterest is doing a great job of driving traffic, leads, and sales. This means that visitors from Pinterest convert into leads or sales faster than from other social media sources. If you rely on your website to fuel your sales and marketing, you need to generate traffic in order to increase leads or sales.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 26, 2015
    [Lead] My Favorite Tool For Content Ideas
    Effective content helps your buyers, drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales. Great content is a must for any successful content strategy. One of the best ways to measure content effectiveness is by looking at the number of […].
  • HUBSPOT  |  WEDNESDAY, MARCH 19, 2014
    [Lead] From Vague to Valuable: Putting Buyer Personas to Work
    Mapping your content against your personas -- and how many leads fall in each persona and lifecycle stage -- can be a great way to prioritize what to create next. The combination of these pieces of data might also make it possible for you to deduce the personas of your existing leads. “You’ve got to know your customer.”
  • TONY ZAMBITO  |  TUESDAY, DECEMBER 8, 2015
    [Lead] State Of Buyer Personas 2016 Survey
    Yielding tremendous previously uncovered buyer insights, which are leading to successful marketing and sales efforts. by Johan H. Basberg. This has been an eventful year. We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers. This is where I need your help. May I get your help?
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] How To Be a B2B Marketer At Dreamforce 2016
    The B2B Marketing Champions Lounge , sponsored by leading B2B companies, will be ready and waiting for B2B marketers like yourself. 11:00 am -- Hands-on Training: Optimize Sales Performance with Lead Qualification. If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco?
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Lead] The Metrics You Need to Measure Marketing Automation Effectiveness
    Often, marketers will use their marketing automation software to make simple email sending faster and easier, but it's not based on any customer or lead behaviors. Look for triggers that send campaigns based on lead or customer activity, like this abandoned shopping cart email from retailer ModCloth. Activity Metrics. Response Metrics.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Lead] 7 B2B Advertising Opportunities You Are Probably Missing
    Bizo has established themselves as the leading provider of B2B audience data, here are the segments they have available. B2B advertisers generally target smaller, harder to define audiences than consumer advertisers, which puts a major premium on effective targeting in B2B advertising. Today, B2B marketers have many new options available.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Lead] How to Recruit Top Talent Using an Inbound Framework
    With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase. Sales teams are fed by a steady stream of leads from marketing. For sales teams to be successful they need that influx of leads. Are you using LinkedIn?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Lead] 5 Marketing Problems Google+ Says It Can Solve
    Now, these various impressions will come together, leading ultimately to a brand’s Google+ page. “ The idea of +1 button is to make it easy to recommend you in a really lightweight gesture that leads back to your (Google+) page,” he said. Social media was supposed to help address many of these issues.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 25, 2012
    [Lead] Pinterest: 3 Reasons To Take Note
    When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. So what’s all the fuss about? What is this latest social craze? Why does it matter? Pinterest Is Visual Bookmarking. Time Inc.’s
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 23, 2014
    [Lead] 6 Easy Blog Posts You Can Write to Attract Readers
    Too many choices lead to blog blocks. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Here are six types of blog posts you can write easily and quickly. Pose a question?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Lead] 25 amazing social media quotes from #SXSW 2014
    If you put data on the table it can adjust the way you manage, the way you lead.” If you put data on the table it can adjust the way you manage, the way you lead.”. SXSW was a frenzy of new ideas, exciting innovations and awesome friends. Here are 25 highlights: Sandy Carter GM Ecosystems and Social Business IBM. We need to have.
  • HUBSPOT  |  WEDNESDAY, AUGUST 14, 2013
    [Lead] What Is a Call-to-Action? [FAQs]
    A call-to-action (usually abbreviated as CTA) is an image or line of text that prompts your visitors, leads, and customers to take action. on a neon button, insert it on your website, and start racking in the clicks and leads. We’ve talked a lot about calls-to-action on the blog. How to get people to click on them. How to design them.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Lead] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
    And click the button in the show to download a great white paper on B2B lead generation. Scott Stratten. In this show (Maximize the view for optimal viewing), with a great white paper offer from Find New Customers ( [link] ) Scott Stratten of Unmarketing, ( [link] ) shares key tips from his Book of Business Awesome.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [Lead] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Organic search still leads the way with organic search customers ranking 50 percent more valuable than the average customer. B2B Buyers: Traits by Generation [Infographic].
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    They’re based on a CPC model and, in addition to targeting via demographics, they’re leading the charge to leverage data for automated and semi-automated content discovery. We see other approaches through Nativo and Sharethrough, which are leading the pack with true native ad units vs. recommendation widgets. Be funny.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Lead] 10 Excellent Landing Page Design Examples
    So you want to generate some leads on your website, do you? Well, do you have any forms for people to fill out so you can convert them from visitors into leads? It’s focused on one main goal…to convert that user who visited the page into a lead. Example 1: Instapaper. This landing page is super simplistic! Example 2: Intercom.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Lead] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    In this growing field of specialists, no one is in a better position to take the agency lead in understanding the thinking patterns of the client’s customers than the AE. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Selling is not a four-letter word.
  • LEAD LIAISON  |  THURSDAY, MARCH 3, 2016
    [Lead] Who Provides the Best Website Visitor Tracking?
    Website visitor tracking can provide your business with a number of benefits, including ensuring that you do not miss out on lead opportunities, and gain crucial insight for your sales team. appeared first on Lead Liaison. Want to Know Who Provides the Best Website Visitor Tracking? This is a vital aspect that should not be overlooked.
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Lead] 10 Phenomenal Blogs in Totally Boring Industries
    Blogging can be used to suit a variety of business needs -- it can generate leads, nurture leads into customers, or even help keep your existing customers happy. That strategy is perfect for attracting top-of-the-funnel (TOFU) leads -- people who are looking for information about their homes most likely need a mortgage. 7) Gild.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Lead] Seth's Blog: How to read a business book
    Which leads to your role as the reader. Blow a sale and feel bad for a day; do it 30% more often than your colleague and lose your bonus, promotion or job Convert 10% of your leads and waste 90% of. Seths Blog. Seth Godins riffs on marketing, respect, and the ways ideas spread. For More Seth check out these links: Subscribe. preview.
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Lead] Are You Leveraging Your Content for Sales Enablement?
    You probably have an amazing marketing department that is constantly creating interesting, value-packed content that moves leads down the sales funnel, right? Interactive content (like a interactive calculator as a lead gen tool). 56% lead conversion. 500 qualified leads. Of course you do. Value-packed blog posts.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Lead] Are Social Employees The Future of Marketing?
    If they expect their employees to adopt new social habits, they must lead the way and model those habits first. All of this leads to a culture of empowerment. As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? Photo Source.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] How to Use LinkedIn for Business Development
    Just as in live networking, leading a discussion with a sales pitch will put a quick end to conversations. And we have seen that more traffic leads to more conversions (folks downloading content and filling out contact forms, for example), which results in more new business opportunities. The importance of networking has not gone away.
  • INFLUITIVE B2B  |  TUESDAY, AUGUST 23, 2016
    [Lead] 7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue
    Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven tips for creating amazing marketing content that will generate lots of evergreen leads. Building a top-notch marketing machine isn’t easy—but harnessing the power of your customer advocates will help. Hint: start talking to your advocates!)
  • VIDYARD  |  TUESDAY, MARCH 7, 2017
    [Lead] Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors
    KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Over the last twenty years, Shannon has worked at five of the world’s leading technology companies: Intuit, Yahoo!, More Information: Vidyard Careers; [link]. About Vidyard.
  • PAUL GILLIN  |  FRIDAY, AUGUST 19, 2011
    [Lead] What a Hotel Manager Taught Me About the Future of Business
    It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine. Customer service is number two.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 30, 2014
    [Lead] How B2B Professionals Can Use Content for Personal Branding
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. I recently recorded a video conversation with my friend Tom Skotidas. This is the first of several conversations that we recorded on the topic of social selling, but the topic really is broader than that. Photo credit: Flickr.
  • JUNTA 42  |  SUNDAY, APRIL 1, 2012
    [Lead] 15 Critical Business Success Tips after Five Years in Business [with special giveaway]
    Be the Leading Informational Provider for Your Industry – Content marketing works. Invest in the Right People – Although our people are some of the leading experts in the entire industry, we hire first based on attitude and flexibility. Write a Book – How can you be the leading expert in your industry without a book?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Lead] How Content Marketing Works on Pinterest
    Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. What to Share. How to Share.
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Lead] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
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