| || |
FEARLESS COMPETITOR Enterprise Selling is Live!
| WEDNESDAY, OCTOBER 19, 2011
It is difficult for you to generate leads. by John Doerr. Are you an entrepreneur looking to get your business off the ground? Do you work for a growing company that has great ideas, but just can’t seem to generate the sales it needs? John Doerr. This isn’t because entrepreneurs don’t have the talent to sell. But we’re not alone.
B2B IDEAS @ WORK 40 Bite-sized Insights from the 2010 Inbound Marketing Summit
| TUESDAY, OCTOBER 12, 2010
” • “Social media has the same issues as lead nurturing. You can’t help but be impressed by the “new marketing” thought leaders in the Boston area, our hosts for last week’s annual Inbound Marketing Summit (IMS). Their capacity for pushing new ideas is matched only by their spirit for sharing.
HUBSPOT How to Craft the Right Questions for Your Next Marketing Survey
| THURSDAY, NOVEMBER 1, 2012
Lastly, some psychology literature shows that incentives, especially cash, can reduce people’s intrinsic motivation to do things, resulting in more careless responses, which can lead to poorer quality data. To learn all about launching successful marketing surveys, download your free copy today. As they say on Family Feud, "Survey says."
WEBBIQUITY Best Web Presence Optimization Guides and Tips of 2011
| MONDAY, MARCH 26, 2012
Krista LaRiviere of web presence optimization software firm gShift Labs quotes a client who told her that “once his marketing team started focusing on the company’s entire web presence (not just the website), organic search traffic increased, leads increased and business increased. Web Presence Optimization (WPO) Guides and Insights.
LEADER NETWORKS Networks for Counsel 2009 Study Results
| WEDNESDAY, SEPTEMBER 9, 2009
We lead the strategy effort for Martindale Connected and are pleased to report it is the now best practice for the legal industry and was even covered by Bloomberg today! This study is huge! We administered it to 1474 counsel – 764 private practice lawyers and 710 corporate counsel in May and June of 2009.
LEADER NETWORKS Social Business Readiness: 5 Questions for IT Executives
| WEDNESDAY, JUNE 29, 2011
In order to play a leading role in social business, the IT function can create a purpose-driven social tool kit in support of the business goals of the organization. Within the IT department at some firms, the social media pendulum swings to extremes. Both the web and social push (or invite depending on the CIO!) Mobile social networks?
DIANNA HUFF - B2B MARCOM OMG! I Had No Idea My House was So Dirty!
| MONDAY, MARCH 11, 2013
” Write down the answers and within 30 days you’ll have a pretty good idea of where your leads come from offline. The bane of my existence is dog hair. To be specific, Sheltie dog hair. have two Sheltie dogs. Shelties shed. Constantly. In the spring, they shed their undercoat. It’s called “blowing coat.” Nirvana!
SAZBEAN Business, Media & Innovation the Future of the Midwest #fmw11
| MONDAY, MAY 2, 2011
We hardly have everything solved, so looking at problems in a different way can lead to business profitability. Last week I attended the FutureMidwest conference here in Detroit (at least on Thursday, Friday I was graduating from the Stephen M. Ross School of Business at the University of Michigan — more on that later this week).
SAZBEAN An Example of the Wrong Way to Handle Negative Reviews
| FRIDAY, MARCH 18, 2011
Apparently a local dealer complained and The News altered the online version, leading to Burgess leaving the paper. You may have heard about Detroit News writer Scott Burgess’ negative review of the Chrysler 200. While The News has since restored the original review, the damage has been done. Worse week ever? Be ready to respond.
SAZBEAN Social Media is Measurable
| WEDNESDAY, JULY 14, 2010
In this situation, you know how many people you’ve called, who you’ve called, how long you’re on the phone with each, and whether or not your call lead to a sale. is one thing I’ve heard in comparison to measuring social media. Start at the Business Level. What is the ROI of your phone? Back to the phone example.
AGILE B2B COPYWRITER The Science of Email Marketing
| FRIDAY, FEBRUARY 11, 2011
leads delivered via the landing page and percent of those leads that close. Tweet While I don’t deny that marketing has an element of art to it, I’ve come to believe it is more a science than an art. Because it’s not like the old days when the only thing you could measure was direct mail (which is one of its enduring charms.) Perhaps.
- What Not To Do For Better B2B Customer Relationships
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 There is a big difference between what B2B customers say they want and what really drives their purchasing decision. of Tiecas, Inc.
WRITING ON THE WEB The Ladder of Emotional Values: Pleasure Reigns
| TUESDAY, FEBRUARY 14, 2012
Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.” What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? similar hierarchy of emotional values exists. Videos.
TRADESMEN INSIGHTS How Manufacturers Can Use Social Media to Outsmart Their Competition
| WEDNESDAY, JANUARY 30, 2013
The result is they are generating end-user leads that they pass on to their dealers (that’s why we asked for their zip code). Many manufacturers still don’t understand the concept of giving things away to potential customers. They think all their info has to be a closely guarded secret.
MODERN B2B MARKETING Register Now: Must-Attend Marketing Sessions at Dreamforce
| FRIDAY, JULY 15, 2011
Your website is likely one of your top lead sources – now imagine the success you’d have if you just made a few tweaks and could improve your results by 30% or more! by Maria Pergolino The ability to schedule sessions in the Dreamforce attendee portal went live today. Tuesday: Engaging Your Customers with Effective Videos for Marketing.
HUBSPOT 10 Homepage Items for eCommerce Website Conversions
| WEDNESDAY, JANUARY 26, 2011
One thing we stressed during the webinar was that you should not only be concerned with improving your visitors purchasing conversion rate, but lead capture conversion rate as well. ” These offers should be clearly visible on pages of your website to generate leads for email marketing purposes. Put these front and center.
HUBSPOT Glossary: 24 SEO Terms Marketers Should Know
| TUESDAY, JUNE 15, 2010
Conversion forms convert traffic into leads. Collecting contact information helps you follow up with these leads. Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone should not stop you from making your site the powerful marketing tool it can be. Directory and Dmoz.
MEASURABLE MARKETING Webinar Recap - Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
| THURSDAY, APRIL 26, 2012
Capture leads on your Facebook page. Thanks to everyone who attended this morning's webinar, " Integrating Facebook Timeline into Your Digital Presence: Tips and Tools ". We had a large group in attendance, two engaging presenters, and some great questions. Build custom applications. Check out the full webinar here.
- How to Get 58% of Your Revenue Via LinkedIn Groups
They use LinkedIn Groups to consistently generate high quality leads from people who already view them as credible resources. 'In today''s article, Thomas von Ahn , founder of Viral Solutions, Inc. shares the strategies he and his partner ( Christine Kelly ) use to generate the majority of their business via LinkedIn. of their counterparts.
HUBSPOT When Content Formats Reach Their Peak: The Risk of Late Adoption
| WEDNESDAY, FEBRUARY 20, 2013
And nowhere is it easier to copy new innovation in marketing than with content innovations, what with the whole promoting-free-content-to-generate-traffic-and-leads thing. Sit back for a second, sip your coffee, and try to think of the most insanely innovative thing you've seen in, say, 2013. Got something? Pretty good, eh? Slideshows. C'mon.
FEARLESS COMPETITOR 7 Ways to Take Your Webinars to the Next Level
| TUESDAY, NOVEMBER 8, 2011
Webinars are a key ingredient in your b2b lead generation and content marketing programs to help you find new customers. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B Demand Generation | 7 Ways to Take Webinars to the Next Level. Jim Burns. What do you think?
BUSINESS GROWTH DEVELOPMENT Solution Selling For Customers With The Challenger Sale
| TUESDAY, AUGUST 21, 2012
This is where this sales and marketing journey has all been leading too, especially so for the complex sale. Teaching though isn’t good enough unless it actually helps you the supplier and so your teachings should lead to your unique strengths, challenge customer assumptions, catalyse action and scale across customers. Sales
LEADER NETWORKS Enterprise Social Strategy Begins With Discovery
| TUESDAY, APRIL 6, 2010
This baseline will provide you and your organization with a starting point for understanding needs and opportunities (as well as risks and liabilities) so that your organization can respond and react, and, eventually take a lead. Starting a strategic social media plan can be overwhelming to a mid-to-large size company. web 2.0
LEADER NETWORKS What Is The Member Gimme In Your Online Community?
| THURSDAY, APRIL 7, 2011
Can we do lead generation through this free webinar offer on the community?” Anyone can activate community software and declare victory, but it is another thing entirely to foster online community engagement and membership over time. The biggest challenges are often found after the community launched. they are missing the Member Gimme!
KOMARKETING ASSOCIATES How to Display Author Information in Organic Search Results
| FRIDAY, MARCH 9, 2012
Unfortunately but predictably, Google provides no guarantee of authorship within search results or for all publications, which is what leads me to suspect more than just basic profile information is required. Google’s Authorship program allows publishers to connect their authored content with a corresponding Google profile.
| FRIDAY, JULY 15, 2011
Every company we invest in aspires to lead whatever market segment it is in. I think about competition all the time. In many cases, they want to create entirely new markets. Regardless, they always have competition, whether from other startups, existing companies, large incumbents, or companies they don’t even know about yet.
MANHATTAN MARKETING MAVEN Is Social Listening Overrated?
| FRIDAY, JANUARY 4, 2013
Similarly the desire to jump on a bandwagon that leads to social media momentum might be real emotion or just keeping up with or impressing your friends. Social listening, once a new amazing vector into the public psyche, has become a standard tool for brands and online marketers. Many tools pretend to reveal key social media influencers.
SAVVY B2B MARKETING Savvy Speaks: Top Tips for Conducting B2B Interviews
| WEDNESDAY, MARCH 7, 2012
That said, be flexible enough to steer the interview in another direction if that's where the answers lead you. For the most part, I like to give the other person the opportunity to take the lead on telling her story. Learning to interview well is an important skill for B2B writers. Michele. Inject personality into your interviews.
SAVVY B2B MARKETING Savvy Review – Successful Selling by Matt Heinz
| THURSDAY, JUNE 23, 2011
The quote is: “the vast majority of leads generated by B2B organizations in particular will buy – just not right now. Those leads (once they’re identified as such) need to be passed back to marketing for active nurturing.” pick up the cliff notes versions of the big books by reading summaries and quotes on line.
CONTENT MARKETING TODAY How to Keep Bad Headlines from Burying Your Content
| TUESDAY, JULY 24, 2012
Study Finds Sex, Pregnancy Link: Unless this is a headline targeting a tiny group of readers who are totally clueless about how sex leads to babies, it doesn't give any reason to continue on to the article. I'm a connoisseur of really awful headlines. The more appalling they are, the more I love them. Much Better!
CONTENT MARKETING TODAY How to Keep Bad Headlines from Burying Your Content
| TUESDAY, JULY 24, 2012
Study Finds Sex, Pregnancy Link: Unless this is a headline targeting a tiny group of readers who are totally clueless about how sex leads to babies, it doesn’t give any reason to continue on to the article. I’m a connoisseur of really awful headlines. The more appalling they are, the more I love them. Much Better!
B2B IDEAS @ WORK HUGS2011 – Founders Recap Remarkable Year, Share Big Vision
| TUESDAY, SEPTEMBER 20, 2011
million leads. Increase the quantity of available lead nurturing campaigns. With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. 600 million visits. Doubled employees to over 300.
TRADESMEN INSIGHTS B to B Marketers:Is There a Way to Track Social Media?
| TUESDAY, FEBRUARY 16, 2010
Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 56 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? Learn more at: [link].
DIGITAL BODY LANGUAGE LA Fire Department has lessons for B2B marketers
| TUESDAY, JULY 14, 2009
In the same way, as marketers, if we think of our mission as purely generating leads for sales, we are focusing far too narrowly. I was in a conference session the other day and a case study on the Los Angeles Fire Department’s use of social media. The conversation got me thinking about the parallels with B2B marketing. think there are many.
- Sales Leadership: a lack of resources may limit success
The question is: how many leads are required to enter the sales funnel each month from marketing and your sales team to ensure you, as the sales leader, always have an adequate level of sales opportunities to exceed your sales objectives. Sales Leadership: A Lack of Resources May Limit Success. Date Line: Las Vegas, Nevada.
HUBSPOT YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
| SUNDAY, MAY 19, 2013
Although the post doesn''t specifically spell out which Twitter accounts will be featured, marketers should be aware of this change as it could lead to an opportunity for brands'' Twitter accounts to be featured down the road. 'It feels like social media is easier to use than ever before. Well, wonder no more. and our other sources.”
HUBSPOT 8 Creative Social Media Tactics to Conquer Local Competitors
| WEDNESDAY, JANUARY 25, 2012
This tactic will help you generate new leads, close more deals, or just keep prospects, customers, and your community happy. Local businesses can learn a lot from the social media marketing strategies of large, national, or international businesses. But one of the reasons consumers love social media is for the personal experience it provides.
- Eight Scintillating Lessons from SXSW
Can you imagine a book coming alive with 3D animation or a virtual character leading you on a tour of a city street? I heard a story about a business man who had a half-day layover in Paris. He told a local person he had four hours to see Paris and asked him what he should do. The Frenchman said, “Sit on the curb and cry..
HUBSPOT 10 Businesses We Admire for Brilliant Global Marketing
| FRIDAY, NOVEMBER 30, 2012
Innocent Drinks is the leading smoothie company in the UK with 75% of the market share in 2011 -- additionally, Innocent products are now available in 13 countries across Europe. Dankeschön, Facebook. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. 1) Airbnb. 2) Rezdy.
- Why Marketers Invest in Technology: Survey Results
Hand better quality leads to sales. In today’s B2B buying environment, marketing can not be effective in driving demand, building brand, or charting strategies for future growth without technology. There are hundreds of reasons why marketers should invest in technology but I am more interested in what marketers report as their reasons.
SALES INTELLIGENCE VIEW Does Your Company Have a Social Selling Strategy?
| WEDNESDAY, JULY 27, 2011
When a prospect is engaged online and sales or lead qualification gets involved there should be an effort to incorporate a social selling strategy that blends common sales process with an online one. Tweet Social Media has become a staple to many companies. That’s up from about 75% last year. Customer retention. Customer acquisition.
B2B MARKETING INSIDER 9 Essential Social Media Resources
| THURSDAY, AUGUST 26, 2010
These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics. Share your thoughts, post a comment.
HUBSPOT 4 Ways to Get More Out of Marketing Automation
| THURSDAY, NOVEMBER 10, 2011
Doing so will enable your team to get alerts when a highly qualified lead looks at the pricing page, for example, or when a valuable customer stops logging into your software as a service platform. The B2B marketing automation industry will reach $325 million in revenue in 2011. Make Room for Complex Buyer Motivations. Photo Credit: Peanuttt.
PHOENIX RISING Accentuate the Positive!
| WEDNESDAY, AUGUST 26, 2009
We can choose to follow the pack and lead with fear - follow the Shock and Awe approach and scare our customers spitless. I decided to go looking for signs of positive sales and marketing amid the SuperFUD we discussed yesterday. hopped out to some high-tech websites, a traditional FUD bastion. There IS hope out there! Customers.
HUBSPOT 4 Action Items For Email Marketers From Facebook’s New Messaging System
| MONDAY, NOVEMBER 15, 2010
Lead Nurturing Themes Across Emails Will get More Notice - With inboxes organized by message senders, the theme across multiple messages becomes more important. Today the rumors that Facebook is going to offer a new messaging system turned into reality. Facebook announced that users send more than 4 billion messages per day on the platform.
FEARLESS COMPETITOR LOVE this mobile marketing expert, Christine “CK” Kerley
| MONDAY, APRIL 30, 2012
Jeff Ogden is President of the lead generation company , Find New Customers , and is a professional speaker and writer. I’m deeply passionate about mobile marketing. With an iPhone 4S (with Siri) and an iPad, I’m a big believer that B2B marketers have to face facts that mobile is the first screen of the future. What do you think?
FEARLESS COMPETITOR Jeff Ogden of Find New Customers review of the book, Energize Growth Now, by Lisa Nirell
| WEDNESDAY, APRIL 4, 2012
She also cites the book Million Dollar Consulting: The Professional’s Guide to Growing a Practice by Alan Weiss, a book I read and enjoyed a great deal (and use in my lead generation company Find New Customers.). 4 out of 5 stars (Based on a review of a reviewer copy of the book.). ”, Lisa. Thanks, Lisa. Amen, Lisa (Jeff).
FEARLESS COMPETITOR How Social Media Is Changing Advertising
| TUESDAY, MARCH 20, 2012
You can pinpoint the sources of leads, determine accurate ROI figures for each advertising channel, and effectively allocate marketing investments. A guest post by Irv Shapiro, CEO and CTO, Ifbyphone Thanks, Irv. _. Advertising’s Impact on Social Media. Social’s Impact on Advertising. Determining Ad ROI in the New Social Space. Marketing
NUSPARK Banner Ads Work; Really
| FRIDAY, JULY 2, 2010
Most online advertising is measured by “last-click metrics, but at the heart of all marketing campaigns is the strategy leading up to the click, which is where banner ad campaigns and other online tactics come into play. However, any preconceived opinions on this medium needs to be turned around and thought of positively.
WRITTENT Google+ Hangouts, LinkedIn Contacts and Other Fascinating Tools
| FRIDAY, APRIL 26, 2013
You forge co-marketing partnerships, you connect with journalists and media with secured PR coverage, your salespeople stay in touch and nurture leads and prospects while you can also source contributors for guest blogging. 'Hello everyone! guess you are hungry for new tools to solve your small marketing problems, and here they go!
HUBSPOT Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]
| WEDNESDAY, NOVEMBER 16, 2011
While Google's truthfulness and rationality are up for debate, we are doing additional research to better understand how this change impacts the typical web marketer who is working to grow his/her business and generate leads. But that's just one part of the whole story. The Impact of Google's SSL Change on Keyword Diversity.
MODERN B2B MARKETING IBM Global Survey: CMOs Need to Boost Influence in the Enterprise
| WEDNESDAY, OCTOBER 19, 2011
Better yet, CMOs can and should take the lead by helping their organizations to bust out of the old silos and adopt a holistic, metrics-driven approach to managing the entire “revenue cycle.” by Phil Fernandez An article in last week’s Ad Age reports on the results of IBM’s first-ever global survey of CMOs.
HUBSPOT How to Convince Your Boss It's Time for a Marketing Transformation
| TUESDAY, APRIL 5, 2011
Outline a Plan of Action - Now that you have their attention, explain in simple, tangible terms just what needs to happen to turn your costly, low-yield marketing programs into a lead- and revenue-generating machine. Here's how to get them onboard: 1. Provide Evidence - A good place to start is with a healthy dose of data.
VIEWPOINT Improve Sales Performance with 3 “Art of Sales Management” Functions
| WEDNESDAY, AUGUST 17, 2011
Based on the chapter, The Truth About Sales, from my new book, The Truth About Leads , this article looks at improving performance in the three “art of sales management” areas. Is Steve putting in fewer hours than he should be or failing to follow up on qualified leads? What works in one situation might not work in another.
HUBSPOT 10 Almost Instant Responses to Your Google Instant Questions
| FRIDAY, SEPTEMBER 24, 2010
The increased competitiveness due to the desire for companies to rank in the top three will most likely lead to higher CPC costs (and more money in Google’s pocket). If someone is searching for something else and your website did pop up as a result, it is unlikely that they would not be a good lead anyway. Connect with HubSpot
JUNTA 42 5 Reasons Why Content Marketing Is No Buzzword
| THURSDAY, JUNE 14, 2012
In addition, leading content agencies such as McMurry (who produce publications for the Ritz-Carlton and Aon), as well as research firms such as Altimeter , have firmly adopted the term. It’s at least once a week when I catch someone talking about content marketing as just another buzzword. 1 – The Industry Is Over 100 Years Old.
B2B MARKETING UNPLUGGED Why Marketing Needs to Find the Church Key
| TUESDAY, NOVEMBER 20, 2012
This is where you dust off that research person and ask them to put some very little words on a slide and explain very slowly, once again, who the competitors are, what they sell, how much they sell it for and why, despite such towering opposition, we continue to fight the powers of darkness and lead our customer segments to Revenue Ever-Lasting.
- The Top 11 Sales Mgmt Actions
To win now we have defined a tactical program of eleven key actions that will lead to a winning approach and all sales leaders to take advantage of the opportunity of a lifetime, during what we call the lifetime of the opportunity : 1) Build the Right Motivation. 7. Create an active marketing campaign to create new sales leads.
MARKETRI Attorneys: How Content Marketing Can Take Your Career to the Next Level
| WEDNESDAY, NOVEMBER 28, 2012
A "pull strategy" draws warmer leads, and valuable content earns and builds trust, and the business relationship follows. The following post originally appeared in The Legal Intelligencer Blog. With social media, email, and Web advancements, it's become all too easy to "push" your firm's message out to the masses.
JUNTA 42 Engage and Inspire Employees First, Customers Second
| FRIDAY, JUNE 4, 2010
The leading marketers from around the world came together to talk about it.and how engagement is the key to success for your brand and your customers. The recent Business Marketing Association conference in Chicago was focused on engagement. The overwhelming takeaway was this. Today, they are inspiring each other. GE is not alone.
BLUE FOCUS MARKETING 7 Personalities of a Social Executive
| TUESDAY, MAY 15, 2012
More importantly, however, Dell understands that in order to promote change he must lead by example. What exactly is a “Social Executive”? What exactly is a social executive, and what traits do they exhibit that other businesses looking to jump into the digital bazaar would be wise to emulate? 1 The Malleable Mind. As Nigel M.
HUBSPOT The Ultimate Glossary: 101 Social Media Marketing Terms Explained
| WEDNESDAY, JUNE 23, 2010
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. Bit.ly - Bit.ly Blip.TV - Blip.TV
IT'S ALL ABOUT REVENUE 5 Ways Sales & Marketing Can Bond at Dreamforce
| FRIDAY, AUGUST 19, 2011
When marketers attend, they hope to generate quality leads. by Jesse Noyes | Tweet this Dreamforce is one of those unique events that bring together sales and marketing under the same roof. After all, there are great speakers to check out, new products to explore, amazing parties to attend. That’s a shame. Catch A Couple Of Sessions Together.
MARKETRI Dip Your Toe into Content Marketing: 5 Ways to Repurpose Your Blog Posts
| TUESDAY, MARCH 27, 2012
The one advantage to a blog post is that because lead time is very little, you can incorporate the latest news items before they become stale. For professional service firms, billable time is key to keeping the business profitable. hear the trepidation from some business owners who are wary of keeping their staff from 1.) Think series.
HUBSPOT Personal Brand: Good or Bad for Your Company?
| FRIDAY, JULY 16, 2010
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. There has been a good deal of discussion around whether having a strong personal brand is beneficial or detrimental to a company. In truth, there is no magic bullet.
SALES LEAD DYNAMICS Networking Venues: Fish Where the Fish Are
| MONDAY, OCTOBER 3, 2011
Chambers of Commerce, Kiwanis/Rotary Clubs, and “leads” groups are best for service providers who sell to individuals and small businesses in a local market. Fred has just left the corporate world and is looking for consulting assignments. He wants to meet Fortune 1000 CMO’s (Chief Marketing Officers). They don’t know any CMO’s. Right.
SALES LEAD DYNAMICS Reach Prospects Via The Back Door, Not The Front.
| WEDNESDAY, FEBRUARY 23, 2011
When you make friends with someone who sells for a living, that person will naturally be on the lookout for possible leads for you,” writes CJ. Harry (not his real name) is an organizational development consultant I spoke to recently. Harry is an expert. He’s written two books. He has a valuable service. He has a good track record.
CONTENT MARKETING TODAY 6 Skills You Must Learn Today to Write Kick-Butt Copy for Your Website
| WEDNESDAY, DECEMBER 1, 2010
If you run a small business or manage the marketing side of a business, you’ll come away with the knowledge you need to build a content rich, SEO-friendly website that generates traffic, leads, and sales. Why You Don’t Need to be an SEO Pro to Crank Out Great Copy. By Heather Lloyd-Martin. " Short answer: Heck yes! Ready to get started?
B2B IDEAS @ WORK B2B Book Buzz: Return On Influence by @MarkWSchaefer
| FRIDAY, APRIL 13, 2012
Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead. Sharing content and amassing followers, fans, friends and connections evolved into a daily endeavor. Opinions and recommendations from trusted digital alliances created a wave of action. Companion eBook.
HUBSPOT Yelp Announces New Mobile Activity Tracking for Small Businesses
| WEDNESDAY, JUNE 30, 2010
On-Demand Webinar: How to Use SEO & Social Search for Lead Generation. Join Mike Volpe, VP of Marketing at HubSpot for insights on how to generate leads with SEO and social search. This week, Yelp announced the inclusion of mobile activity tracking to its weekly summary for small businesses that use Yelp's free business tools.
SALES INTELLIGENCE VIEW Save Your Company from Sales Data Overload.
| WEDNESDAY, MARCH 30, 2011
Social networks like Twitter and LinkedIn (as well as the entire blogosophere) are target-rich environments to find new opportunities and leads, and engage with prospects in a powerful and effectively intelligent new way. It requires relevance at the time of engagement. So what is holding companies back? Sales 2.0 customer 2.0 Enterprise 2.0
AD YOUR COMMENT HERE Other Side Group at #SXSW – What is Entrepreneurship? #SXSW
| MONDAY, MARCH 5, 2012
Kate is Executive Director of Digital & Social Media at Syracuse University, where she leads university-wide efforts in the field. She has been responsible for triple digit increase within the companies she has worked for where she has played a leading role in the sales groups. PANEL: Everybody’s a Bloody Entrepreneur!
HUBSPOT How to Make an (R)VIP Appearance at Dreamforce
| WEDNESDAY, AUGUST 24, 2011
Last year, CMO Mike Volpe's session was standing-room only, so this year, he'll repeat his popular "Optimizing Your Web Site for Maximum Lead Flow" session along with Tim Ash of SiteTuners on Friday, September 2 from 10:00 - 11:00 AM. Earlier this year Salesforce.com invested in HubSpot. 10 Info-Packed Sessions. Is social media your passion?
MANHATTAN MARKETING MAVEN Leverage TV-Facebook Synergy
| THURSDAY, MAY 19, 2011
The three leading “liked” shows track with TV viewing among younger, more socially active audiences; Family Guy, South Park and The Simpsons. When I was in seventh grade, all the kids in my class watched the same TV shows. TV shows use social media to solicit immediate input, reaction and votes. billion times.
WEBBIQUITY The “Social Media Certificate” – Smart Move or Scam?
| TUESDAY, APRIL 5, 2011
for calculating and comparing the cost per lead from various marketing programs), customer service (for analyzing call volume by topic area), engineering (for tracking results of prototype testing), human resources (for evaluating the costs of various benefits packages) and other functions. Ultimately, social media is a tool.
HUBSPOT 4 Simple Ways to Optimize Your Website for Local Search
| WEDNESDAY, SEPTEMBER 21, 2011
The following post is an adapted excerpt from our new ebook, How to Increase Awareness and Generate Leads With Local SEO. For more tips on how to leverage local SEO, download the free ebook here. Leveraging local SEO can be a great way to get your business found by local searchers. Standard SEO practices apply here. Page Titles.
HUBSPOT 5 Marketing Action Items from Twitter's Search Update
| TUESDAY, APRIL 5, 2011
By searching important industry keywords you can identify key influencers to partner with for building reach and lead generation efforts on Twitter. Twitter Search has long been an important tool for marketers. It has been a free tool for monitoring mentions of your brand and industry. Marketing Action Items from Twitter's Search Update.
BLUE FOCUS MARKETING What is a brand?
| SUNDAY, FEBRUARY 13, 2011
Leading brands earn their reputation by engaging customers. “Simply irresistible brands. What makes a brand irresistible ? Let’s start with a common understanding by asking a simple question: What is a brand? Branding is most typically associated with marketing elements like names, trademarks and logos. – Walter Landor.
TRADESMEN INSIGHTS Small Businesses Have Social Media Marketing Advantage
| WEDNESDAY, FEBRUARY 3, 2010
Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 56 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? take my survey [link].
- Emotional Intelligence & the Savvy Salesperson
Emotional intelligence is still in its infancy for many sales organizations which is why we are excited to be leading the charge. If you don't haven't heard of the term "emotional intelligence" before, it's time to listen up because it can make a BIG difference in your sales results. ' What are your hot buttons?
HUBSPOT 14 Real-Life Examples of CTA Copy YOU Should Copy
| THURSDAY, JULY 19, 2012
If the copy you craft doesn’t keep your visitors' attention, it can hurt your click-through rate, lead conversions, and ultimately, sales. When marketers think about call-to-action (CTA) creation, the first thing many of them tend to focus on is design. 1) Akismet. The copy, "Let Akismet handle it. 2) Amazon. 3) Bob Phibbs. 4) Codebase.
HUBSPOT How to Write the Most Boring Content of All Time
| TUESDAY, JULY 31, 2012
When our marketing operations colleague writes pieces about how to conduct an analysis on lead intelligence from your CRM , however, the posts rock. You guys ready for a total snoozefest? Just kidding. boring" industries. So, what do we do about it? NOT any of the things I'm about to list in this blog post, that's for sure. Oh right.
BUYEROLOGY How Social Media is Transforming the B2B Buying Experience
| SUNDAY, NOVEMBER 28, 2010
Image by dusan.writer via Flickr. This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels. Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.
HUBSPOT 12 Places Businesses Should Be Collecting Online Reviews
| TUESDAY, OCTOBER 23, 2012
What's really cool is, not only can you have your product or service reviewed, but you can also get reviews of your content assets -- notice the last review in the preview below recommends one of our free ebooks, How to Generate Leads Using LinkedIn ! mean, we might all be able to rattle off one or two sites ("Yelp! Until today. you know.
BLUE FOCUS MARKETING The Fifth Model “Crowdsourcing” Hits Madison Avenue + Crowdsourcing Infographic
| SUNDAY, JUNE 19, 2011
This leads us to the need for a compensation model that reflects activity-based pricing delivered more efficiently. The Rise of Crowdsourcing 2.0: Benefits for brands and ad agencies. In the era of seismic change now occurring on Madison Avenue, ad agencies are starting to strap on an extra seat belt. What is Crowdsourcing 2.0? Peter H.
INBOUND SALES NETWORK How to Create Awareness
| THURSDAY, MAY 5, 2011
When promoting disruptive offerings (such as a 100% integrated sales and marketing lead generation service ), you introduce the product to potential buyers: they may be intrigued and act, but they have not previously allocated budget for it or set up a decision committee because they didn’t know that an item/service was even available.
WRITTENT 51 Inspirational Quotes for Being Successful Content Creators
| THURSDAY, MAY 2, 2013
10) “Do not go where the path may lead, go instead where there is no path and leave a trail.” 'I love to read inspirational quotes as these powerful nuggets of wisdom always motivate me to take an action. They inspire to stay focused on my dearest dreams and help overcome all the challenges I face. Enjoy it! Walt Disney Tweet. Lao Tzu Tweet.
HUBSPOT The Future of Inbound: Shel Israel Looks Ahead to the 'Age of Context'
| TUESDAY, MAY 21, 2013
We also discuss how the New England Patriots are leading the NFL into an era when contextual technology allows in-stadium fans to have cold beers waiting for them at the moment they need them in the nearest concession stand. Here''s what he said. Can you tell us a bit about your upcoming book, The Age of Context ? What do you think?
HUBSPOT 5 Viral Marketing Lessons From Dropbox
| TUESDAY, MAY 11, 2010
Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! All of this by spending no money on advertising and having no prior marketing experience.
HUBSPOT How to Shave 20 Minutes Off Your Next Blog Post
| MONDAY, JULY 9, 2012
This is especially useful when our sales and services teams submit ideas based on the questions they're hearing from leads and customers. Odds are you've been where I am now. Staring at a blank page, watching the cursor blink on and off with expectancy. Pretty impressive, eh? Ready? Let's do it. Block Out Time on Your Calendar.
HUBSPOT 5 Marketing Lessons from Netflix
| WEDNESDAY, APRIL 27, 2011
The way Netflix is now in competition with HBO and Showtime, every business should consider itself in direct competition with their industry's leading trade magazine. This week, video distribution company Netflix announced its first quarter earning. Looking at Netflix's growth, we drew five valuable lessons for marketers.
- The best creativity technique known to mankind
One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. OK, so my headlines tend to be a little sensational sometimes. Not this one. want to share with you the absolute best, can’t-miss technique for truly breakthrough thinking I have ever used. But it gets better.
VIEWPOINT “Enchantment” by Guy Kawasaki
| TUESDAY, APRIL 3, 2012
This leads to a discussion about understanding others’ passions. I am an avid reader, but I have to admit to reading more novels than non-fiction. However, there was something about the description of Guy Kawasaki’s book, Enchantment that intrigued me. So, I ordered it and read it in just a couple of sittings. recommend it
WORKFACE Messengers of Trust: Part I
| WEDNESDAY, AUGUST 24, 2011
Microsoft trusted Doug enough to hire him, allow him to spearhead over $2 billion in acquisitions, and lead Microsoft Business Solutions Group as Senior Vice President. Doug Burgum knows a thing or two about trust. Last year Doug recommended that I read Stephen M. Covey’s The SPEED of Trust. Heck, Doug even bought me a copy. But why?
WONDERING OUT LOUD I must be nuts to do another seminar with Albert Maruggi
| TUESDAY, JANUARY 19, 2010
If you sell a product or service that fits the profile, you need to be integrating social media with your traditional media for lead generation, sales cycle, and post sale marketing and communications activities. Bring your We had tired of hearing all the reasons why one should and wanted to give some practical advice about how one can.
WONDERING OUT LOUD Social media and revenue: fast friends or oil and water
| MONDAY, JULY 27, 2009
Mark is one of those rare birds who believes that every company activity should lead to one thing… Revenue. I’ve heard and read others who liken social media to a cocktail party or a round of golf: leading the event with talk about business is bad form. That includes social media. Yes, of course! It’s product neutral.
B2BBLOGGERS B2B Blogging – Are You Experienced? #B2Bchat
| THURSDAY, SEPTEMBER 2, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Blogging – Are You Experienced? How does it tie in into your lead generation activities, other things in your marketing mix?
INBOUND SALES NETWORK Milli Vanilli Marketing
| THURSDAY, APRIL 21, 2011
It’s this process that has lead to mass content scraping and copyright theft. Let’s get one thing clear, marketing is meant to sell stuff. If you don’t understand that, then there is no point in doing marketing. Oh we have a different value proposition or we do it better, faster, quicker. Come on… get a life! Really?
B2BBLOGGERS Is It Time To Stop With The Social Networking “Addiction” label.
| FRIDAY, JULY 2, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time To Stop With The “Social Networking Addiction” label? July 2nd, 2010 | By Jeremy Victor Imagine for a moment the following.
- 2 Essential Keys to Customer Knowledge
From our early explorations, it seems there are some higher level analysis and synthesis capabilities that are critical to finding the hidden links and connections that lead to frame-braking insights. If you found an oracle and could ask it anything, what would you want to know? and “Is that Donald Trump’s real hair?”
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.