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  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Lead] 5 Webinar Mistakes to Avoid
    'When done right, webinars can be an effective and engaging marketing strategy that can achieve a range of goals: everything from establishing topic authority to lead generation and customer acquisition. Promoting your webinar isn’t just like any other lead generation program. Thinking of conducting your own webinar?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Lead] Why Every Business Blog Needs Evergreen Content
    Continues to Generate Leads: As a result of the continuous traffic it generates, evergreen content that is optimized for lead generation also has a powerful capacity to continually generate leads over time. Evergreen content, on the other hand, guarantees SEO, traffic, and leads over time. What Is Evergreen Blog Content?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 21, 2013
    [Lead] Sales Leadership: Bringing a Sharp Focus to Your Sales Meetings
    His latest book is titled: “ Leading High Performance Sales Teams”. Sales Leadership:  Bringing a Sharp Focus to Your. Sales Meetings. During the past few months I have been consulting with several clients on a variety of issues and coaching others via our new “Acumen Project”. For example $250,000. The 50% list becomes your “upside” list.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Lead] How Manchester United Revolutionized Sports Marketing
    'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade). Have a Backstory. Fantasy sports.
  • VIEWPOINT  |  WEDNESDAY, APRIL 10, 2013
    [Lead] Sales 2.0 2013 Conference - My Featured Tweets #S20C
    Rules to lead: ask employees, involve everyone, chart progress, reward good/confront bad, fire people, mood is everything @ jeffreyhayzlett. 'Day two of Sales 2.0 Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. Here are a few tweet highlights. Dan McDade (@dandade) April 9, 2013. Day two Sales 2.0
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Lead] It Might Be Time to Make Age One of Your Segmentation Criteria
    Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. Not unlike what you do on laundry day. These categories help establish the context for your value proposition.
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Lead] 5 Most Controversial Marketing Blogs We've Ever Written
    Call tracking should provide lead score, call content, agent skills, buying readiness, pricing sensitivity, and a host of other data. 4) Sales vs. Marketing: Why Do They Disagree About Lead Quality? 'If you haven''t heard, we''ve written a lot of blogs lately. Some blogs been pretty bland. How did we do this? And most people loved it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 13, 2013
    [Lead] Attend a LIVE Taping of Marketing Made Simple TV at Social Media Action Camp NYC next week
    Ranked by Forbes as one of the top 10 influencers in social media , he has been called “ an unstoppable force of nature ,” “ the best corporate social media lead on the planet ,” and Alan Mulally, the CEO of Ford Motor Company, called him “ a visionary.” Sign up now at SMAC-NYC ). and Social Media Club.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Lead] How to Build a Value Proposition that Sells
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. One of the most difficult things entrepreneurs and salespeople struggle with is describing. Mike Schultz. the value of what they offer. And this is a biggie when it comes to sales success because you can’t sell what you can’t describe.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Lead] Doing what’s right – a full decade later
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B demand generation | Making things right (fits with Core Values posted earlier today). The All-Time Worst Experience of My Career.). was ashamed and humiliated. Go sell something else.”). ”). Years passed. What do you think?
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Lead] Is Google Analytics Right For Your Business?
    The goal of a website is unique to each business – customer support, generate leads , transact online sales, educate prospective customers, and more. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. About 40 people attended and the format was like marketing speed dating. It was a blast. The short answer is probably.
  • WRITING ON THE WEB  |  THURSDAY, JULY 11, 2013
    [Lead] Business Blogging: How to Optimize Older Posts
    Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. 'Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? It uses the YARPP plugin.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 31, 2012
    [Lead] 7 Trends From The Focus Technology Marketing Handbook
    Quality vs. quantity of leads, the conversion process and the marketing mix (how many events?) There has been a rush to marketing automation and automated lead nurturing that has often focused on buying technology and not on defining the best processes and aligning marketing and sales lead definitions. Well deserved. Strategy
  • WRITTENT  |  WEDNESDAY, MAY 21, 2014
    [Lead] 11 Reasons to Focus on Quality Content
    Lead Generation. Without leads, how will you makes sales? You can generate online sales leads in number of ways; there are many content marketing tactics that can help you draw prospects. 'Image source. If you’re an online business and quality content development isn’t part of your digital content strategy, you’re a step behind.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Lead] What Your Last Facebook Post Says About Your Brand
    by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  I posted it 17 days ago, and I’ve had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. more or less ever.  The top post is the thing that people will walk away thinking about.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 4, 2012
    [Lead] Content Marketing Lessons for Small Business
    Always be consuming." - Consuming content can lead to great insights and learning. The TopRank Online Marketing blog has 17 lessons about content marketing for small businesses. Whether you’re a big or small business, content is content." - Regardless your company's size, the same rules apply. You're more likely to do something you enjoy.
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 17, 2011
    [Lead] ESPN: Maximizing Audience Data to Drive Revenue Growth
    The right infrastructure : The ability to support data volumes, run complex ad hoc queries, automate online campaigns, and provide industry-leading campaign reporting that will improve performance with reduced effort and cycle times. What does this mean to them?  That's a tidy little sentence with a tremendous amount of team effort behind it. 
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Lead] 3 Ways to Justify Your Event Spend
    According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Lead] Why You Need to Stop Neglecting Your Old Content
    This is content I wouldn''t deem worthy of putting on our blog homepage or emailing to our subscribers and leads now , so why are we okay with it getting discovered by new visitors in search every day? Which leads me to point number three. 5) It Can Generate More New Leads With Very Little Work. Crazy, right? And, whaddya know?
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Lead] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    For example, HubSpot's elevator pitch may go along the lines of: HubSpot is all-in-one marketing software that helps businesses of all sizes increase the number of visitors to their website and convert more of those visitors into leads and customers. Making sure content leads to a sale is your next step. 1) Reserve a Room at the Event.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 12, 2009
    [Lead] ClickInsights: What is your favorite case study? Why do you like it?
    feature story style means the story starts immediately with an engaging feature lead, instead of an "About the Customer" section. Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Case studies come in all shapes and forms. Cindy King's Tip.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Lead] Advertising, Big Data, and Google’s Moves To Own It All
    Here are my predictions: Google will follow Firefox’s lead and not allow pages to set third party cookies. 'Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. But before we look at how they are related, two background points are key. Summary.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 27, 2014
    [Lead] 3 More Trigger Marketing Tips To Improve Engagement
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter  @jhaynam. What makes you take action? Read part one here. .
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Lead] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    Foundation Capital the investor behind great companies like Netflix , Chegg , Financial Engines , Rearden Commerce , MobileIron , Coverity , and SimplyHired is leading this latest round of Series C funding. Our technology helps sales teams be more productive, successful, and increases company’s top-line revenue by at least ten percent.
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Lead] Is sales enablement dead?
    We all know the B2B sales cycle keeps getting longer, more and more people are involved in big purchase decisions, and lead nurturing is incredibly important. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. And this isn't just talk. Well, I wonder. Indeed not.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 26, 2013
    [Lead] 4 Social Media Tips to Start 2014 Off Right
    Facebook still isn’t the number one place to generate leads, but it remains a great place to develop fans, and it will be even better for you when you utilize Facebook Interest Lists. Download our free guide, B2B Lead Generation for Social Media. As always, we want to help. Because we’re helpful. Interact on Google+. Honestly?
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Lead] 9 Excellent Examples of Brands Using Facebook's New Page Design
    You can apply this concept to all of your content offers -- slide decks, ebooks, webinars, ebooks -- just be sure to include a call-to-action at the end of each piece of content so that when your fans are done consuming the content, you can convert a new lead or reconvert an existing one. Best Use of Stars and Pins. Software company Jive!
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Lead] 22 Educational Social Media Diagrams
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! Everyone learns differently. 22 Amazing Social Media Graphics 1. Social Media Process v.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Lead] 31 business building benefits of Buyer Personas
    Creates higher quality lead generation. 'By Rob Petersen, {grow} Community Member. Buyer Personas  rock and I’m about to show you why. Buyer Personas are written characterizations of the real buyers who influence or make decisions about the products, services or solutions you market. TARGETING AND POSITIONING. MESSAGING AND MEDIA.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 2, 2013
    [Lead] A Review of the Book B2B AtoZ by Bill Blaney
    Myth 5: Blogging automatically leads to new customers. 'A Review of a good book on B2B Marketing. recently received a reviewer’s copy of the book B2B AtoZ by Bill Blaney – which covers B2B marketing. get many books sent to me, especially since I’m the host of the extremely popular online TV show, Marketing Made Simple TV.
  • EB2BLEADS  |  TUESDAY, JULY 5, 2011
    [Lead] B2B Viral Marketing
    B2B Marketing specialist in online Lead Generation and Lead Nurturing You've probably seen or heard of those campaigns that got a ton of people in just a few hours watching they’re video or reading a blog post. Viral marketing doesn’t have to be about big numbers, it can also be small. On the web you are what you publish.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Lead] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    This can lead visitors to not only click on a link because it stands out, but it also can lead a reader to more content by your employee or company. Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It Could Have SEO Influence.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Lead] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    possible motive for the change by Google is that less data leads to less accurate AdWords decisions which increases ad spend.". 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Yes, you read that correctly. That''s a big deal. Maybe.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 27, 2012
    [Lead] Inbound Marketing: Do You Have A Content Destination?
    And that will lead to more customers, more revenue and better business results from marketing efforts. B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. zzzzzzzzzz (snore). Oh, and don’t be boring! Photo Source.
  • VISIONEDGE  |  TUESDAY, DECEMBER 31, 2013
    [Lead] Is Your Marketing Measurement Resolution on Track?
    The metrics you  selected will demonstrate our Marketing is impacting the business and serve as good leading indicators.  . 'Happy New Years Eve to everyone! 2013 is coming to a close and we are on the threshold of 2014; for those of you across the globe, happy New Year! If so, join the ranks of tens of thousands of marketers who did.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 20, 2013
    [Lead] Ghost Writers Needed: For Business Blogs Everywhere
    Not publishing frequent blog content means you lose leads for business, can you afford that?). Because: Not publishing frequently on a business blog costs you money in lost leads, by not getting found in search pages. 'Many professional business blogs need ghost writers. What about you and your blog? There are many who need work.).
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2011
    [Lead] 9 Reasons to Make a Software Purchase in December
    You may be sitting on uncommitted budget, facing a ‘use it or lose it’ scenario; which if left unspent, can lead to lower budgets in future quarters. This type of situation usually leads to wasteful spending, but using Q4 funds to purchase valuable infrastructure proven to generate a nice return kills two birds with one stone.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Lead] The COMPLETE Conversion Funnel
    What about connecting brand touches to an identified lead? 'Guest blog by Josh Krafchin, Founder of Clever Zebo. Clever Zebo is a team of hands-on marketers who deliver revenue by helping companies understand their true conversion funnel and how to optimize it. Conversion funnel" has become a popular phrase in the online marketing industry.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 31, 2011
    [Lead] Are You In The Top 1% Of Sales People?
    The old school strategy of hiring more “feet on the street&# or hiring 100’s of inside sales people to cold call 100’s of times a day looking for sales growth or generating volumes of leads is proving wildly inefficient. This is a guest post from sales professional Kenny Madden. Good riddance.). TOP 1% (Read: Exceptional credibility. ).
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Lead] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JULY 2, 2009
    [Lead] Consulting Pulse: 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources
    Converted by Blogger Buster Tribes: We Need You to Lead Us Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes will help you understand whats at stake, and why YOU should lead a tribe of your own. skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? In fact.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 20, 2013
    [Lead] How do You Sell Marketing Automation to Internal Stakeholders?
    But first make sure you incorporate the advice of the leading marketing automation experts in order to make sure you have the right positioning. Increase the rate and volume of qualified leads passed to field sales. Increase the number of pipeline opportunities by more effectively marketing to existing leads.
  • ENGAGE  |  WEDNESDAY, JUNE 29, 2011
    [Lead] 7 Things Good Marketers Have in Common
    Being likable, retweetable, and ultimately generating leads and developing new partnerships is more art than it is science. I t takes more than a snarky attitude and knowledge of hashtags to be successful in social media. But which personality traits separate the wheat from the chaff when it comes to social media marketers?
  • CONTENT MARKETING TODAY  |  FRIDAY, SEPTEMBER 18, 2009
    [Lead] Why Being Visual Can Bring Beautiful Business Results
    Most of his creative blog posts lead with a graphical representation of the topic that he will discuss. Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing. It’s hard to make things easy. And, it’s even harder to be amusing at the same time. Sometimes there is almost no extra print content below his image.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, APRIL 10, 2010
    [Lead] It’s time to unleash your blog
    Check out this quote from Patrick Crane VP Marketing, LinkedIn. “We started the LinkedIn Blog almost three years ago when we were a 60 person company.  Nobody doubts the power of our blog now. In fact they depend upon it.&#. Yet, many companies have been sluggish to climb on board.  Dealing with company politics and blogging . Digg this!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Lead] Content Marketing Lessons From The New York Times Innovation Report
    Your content generators and producers should be leading the charge when it comes to promoting the content that falls under your brand’s umbrella. 'by Steve Olenski | Tweet this It is surely not news, breaking or otherwise, surrounding The New York Times and the now infamous Innovation Report. Or maybe it did. Em)power to the people.
  • VISIONEDGE  |  MONDAY, MARCH 24, 2014
    [Lead] Weaving Contextual Data into Models
    Communication that is contextual is more personal and as a result feels more authentic, shows value, and leads customers want to act. 'Many companies are developing opportunity scoring models which essentially assign a predetermined numerical score to specific behaviors or statuses within a database. Keep in mind, timing is everything.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Lead] B2B Marketers: Have You Localized Your Content Plan?
    About the Author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    They’re based on a CPC model and, in addition to targeting via demographics, they’re leading the charge to leverage data for automated and semi-automated content discovery. We see other approaches through Nativo and Sharethrough, which are leading the pack with true native ad units vs. recommendation widgets. Be funny.
  • BLOG MY CALLS  |  THURSDAY, MARCH 6, 2014
    [Lead] Fascinating Metrics from 337,488 Email Sends
    Asset #4 = BIA/Kelsey Research: How Businesses Generate and Optimize Inbound Phone Leads. 'We''ve partnered with a large media company to market LogMyCalls for the last 9 months or so. We produce a White Paper or report, we then pay them to email the report to selected segments of their email list. Total Sent = 88,503. Total Opens = 11,286.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 28, 2014
    [Lead] Our Foray Into LinkedIn Sponsored Updates
    When we see that a piece of content isn''t producing clicks OR that those clicks are not producing leads, we''ll kill the content and test some more. 'We''ve read a lot recently about the success some companies are having with LinkedIn Sponsored Updates. These companies promote content like blog posts and White Papers on LinkedIn. It works.
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [Lead] Unfair Rap on Gates
    Most people would agree that capitalism in its purest form creates imbalances that lead to lead to things like the Great Depression, and that’s why some regulation is needed. Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). For one thing, Gates didn’t trash capitalism in general. Related articles.
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Lead] Maximizing Event Effectiveness 3 Ways
    It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events. However, you still need to set objectives and goals for the event and measure diligently (number of leads, accelerating deals in pipeline, new partnerships or customer meetings). Why do we exhibit at these industry events? Results.
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Lead] Follow Up – My 2014 Content Marketing Predictions
    If your strategy and tactics change, but your KPIs don’t — and the C-Suite is still expecting to see “net new leads” and web traffic instead of engagement and nurture metrics based on your new content plan (don’t forget to gather baselines for comparison!) — you’re definitely going to have a hard time. Director of Content Marketing at ON24.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 1, 2012
    [Lead] I Wish Every Year Was An Election Year!!
    For those of you that don’t know, Marketing and Sales departments within technology companies pay us to run fully qualified lead generation initiatives for them. With the non-stop press coverage of the coming election I thought I’d jump on the bandwagon and share some election year related data with all of you.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Lead] 7 Marketing Skills You Need to Get a Promotion
    2) Create unique and valuable offers to generate leads. An ineffective marketer creates a bunch of generic "contact us" landing pages on his website and thinks the leads will automatically start rolling in. Since the content is bringing in some leads, he''s afraid to mess with what''s working. 'Are you vying for a promotion?
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Lead] Winning With Customers – B2B Playbook Review
    And, how I can apply that knowledge to the lead generation process to bring more differentiated value to those companies that I’m not yet doing business with. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  Start with “Friendlies”. Tweet This!
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Lead] 8 Ways to Use the Web to Write Amazing Headlines
    PPC Advertising - You might be using pay-per-click advertisements on Google, Bing or Facebook to help drive leads for your business, but if you are willing to spend a little money, you can also use these platforms to conduct some broad title testing. Let's say that you are about to launch an important new ebook for lead generation.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Lead] 5 Educational Email Marketing Infographics
    Considering all of the conversations online and offline about new social media applications, when it comes to lead generation, email is a major driving factor. HubSpot has compiled over 50 original marketing charts and graphs on topics including lead generation, blogging and social media, marketing budgets, Twitter and Facebook.
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Lead] Use Twitter to Rank #1 in Google in Less Than Five Minutes
    Five minutes from now you really could be generating leads using Twitter. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Rank number one in Google in five minutes? Must be black hat , right? Wrong. And, in some cases it can be used to outrank behemoth competitors.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Lead] The 4 Critical Elements of an Effective Business Website
    bold, conservative, leading-edge, safe, sophisticated, intelligent, friendly)? How can you help move them through that process, and convert them into identifiable leads? The first step in optimizing your online presence is making sure you have a website worth optimizing. It’s like planning a large event or party in your home.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 4, 2014
    [Lead] 3 Easy Ways to Increase Site Conversions
    Your posts may lead readers down the conversion funnel, but they should be useful enough to stand on their own. This leads us to the next tip. Determining which of these leads to higher conversions can help you come up with a conversion optimization strategy that is specific to your website and your readers. All rights reserved.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 17, 2010
    [Lead] What Is Marketing Acceleration?
    More leads. But we can use the power of acceleration to help our companies achieve greater success in 3 ways: Pipeline Acceleration: increasing the speed of conversion from initial response to lead, opportunity and sale. At the top of the funnel is lead follow-up: this may be the easiest item to consider. Conversion More sales.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 14, 2009
    [Lead] Spredfast Offers Systematic Management for Social Media Campaigns
    Similarly, Spredfast makes no attempt at relating social media programs to business results such as leads or revenue. Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. Silly me. should have known that marketers talk first and listen later. links for each event.
  • BUYEROLOGY  |  MONDAY, OCTOBER 25, 2010
    [Lead] Buyer Interaction Shapes Buyer Experience Design
      Paul Greenberg , a prolific speaker and leading thinker on Social CRM and author of CRM at the Speed of Light has written and spoken often on the notion that customers and buyers are not expecting just a product but are expecting experiences.  Image via Wikipedia.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Lead] 7 Tactics to Delete From Your Social Media Strategy NOW
    Social media strategies overloaded with junk that doesn't help drive business objectives use up precious resources and ultimately lead to the failure of the entire strategy. That said, many marketers primarily use it as a tool to build reach and generate leads at the tip-top of the funnel. Stop this today. situation.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2011
    [Lead] 5 Best Practices for Website A/B Testing
    As a marketer, A/B tests and multivariate testing are a great way for your business to optimize web pages and generate more leads and conversions. Understand That a Minor Change Can Lead to a Significant Result. There’s a pretty good chance you can still increase conversion rates and leads elsewhere, too.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 9, 2011
    [Lead] How to Fix a Fragmented Customer Experience
    What content results in the greatest number of qualified leads? And when it comes to the early stages of the customer relationship, no one gets more insight into what is really motivating individual leads than your sales team. Ask Sales to come ready with stories about their conversations with leads and any trends they're seeing.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] 3 Real-Life Examples of Incredibly Successful A/B Tests
    The test lead to some very surprising results: T he variation with no offer messaging whatsoever drove 43.4% Goal: Generate More Leads. 'Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. So, what’s the recipe for high-impact success?
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Lead] Why B2B Customers Are Not Hearing Your Brand Message
    There is a strong theme similarity in leading B2B companies, suggesting a herd mentality instead of unique brand messaging. 'You work extremely hard on creating and maintaining your brand message. But what if your brand messaging doesn’t match up with your customers most valued characteristics? So what does this mean for you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2011
    [Lead] Turn the beat around. Let’s blog upside down
    In journalism school they used to call this “burying the lead&# — making readers work for the main point of the story.  I’m asked to review a ton of blogs.  Some of them are pretty sorry.   But with just a few little tweaks, they could be really great.  When most people tell a story, it’s linear. 2) Length matters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Lead] My five biggest blogging mistakes
    ” Basically, all paths lead to Chris Brogan, right? I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ”  So I’ve been reflecting on what I would have done differently if I had to start all over. am not good at the patience part. ” What a waste of time. Arrrgh.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 27, 2012
    [Lead] 13 Questions Marketing Should Ask the Sales Reps
    They need to know leads’ prospects needs, buying actions…their digital body language. by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you want to understand what sales really needs, you have to know what questions to ask. Sales reps need data.
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 2, 2010
    [Lead] In B2B Inbound Marketing, Don't Be a Jerk
    Now I start jumping up and down (figuratively) when we’ve increased website visitors month after month and a continuously improving traffic ranking that generates sales leads. I remember cracking up at the naiveté of Steve Martin’s character, Navin R. Millions of people look at this book every day!”
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JUNE 27, 2013
    [Lead] Download the 2013 B2B Content Marketing Report
    Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. 'Content marketing is going mainstream in 2013.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 14, 2014
    [Lead] The Best Voicemail I Ever Received. Was Just A Voicemail
    Factors like your style, your client’s style, what your relationship is like (in this instance, I started the conversation by becoming an inbound lead) all have to be considered. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. He responded by leaving me a voicemail.
  • VIDYARD  |  THURSDAY, MAY 1, 2014
    [Lead] 3 Tips For Boosting Landing Page Conversions With Video
    successful landing page should target not only your desired customer, but also indicate a specific action they should perform to lead them further into your campaign or sales funnel. 'A high-conversion landing page can be the difference between your business thriving and, well, going out of business. entertain, or simply pique interest.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Lead] Engaged Social Media Users Spend Up to 40 Percent More [Data]
    Use this and other information to understand how to use social media to better communicate with leads and customers. Social media has grown rapidly, and marketers have been working hard to step into the social media world to drive increased revenue for their companies. Marketing Takeaway. What do you think about this new data?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 2, 2013
    [Lead] 4 Ideas to Ensure Success With Sales Analytics
    Making this mistake could lead to disastrous repercussions to the overall performance of your company. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. First, you need to focus on your business use case.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Lead] How to Manage Your Marketing Budget [Free Templates]
    'Here''s a hypothetical for you: Your company has decided to invest in a website redesign so you can improve lead generation, and you''re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” ” The answer, of course, is “it depends.”
  • ENGAGE  |  MONDAY, DECEMBER 19, 2011
    [Lead] 5 Ways to Become a Better Writer in 2012
    Image: the italian voice ] If you liked this, try: The Tao of Quality (Or, What I learned from Auto-Tune) 5 Tips to Fight the Writing Procrastination Gremlins Lead and I Will Follow: On Writing Good Leads. I wrote my face off in 2011. Both  professionally  and  personally , I wrote more words this past year than any other in my life.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 7, 2011
    [Lead] The World Has Changed…Has Your Marketing?
    Inbound marketing costs 62% less per lead than traditional, outbound marketing. The real question becomes this: are you going to embrace this change and transform costly, low-yielding marketing programs into finely-tuned lead generation machines? 79% of adults use the internet ( Pew Internet & American Life Project , May 2010).
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Lead] 20+ Metrics for Measuring B2B SEO Performance
    Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. 'Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Search Engine Optimization Fundamentals. Organic search engine traffic. Keyword rank monitoring.
  • B2B MARKETING ONLINE  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Lead] Convergence vs. divergence
    The devices are developing at an incredible pace with Apple and Blackberry leading the way with Google fast approaching. A few years ago I was working with a technology client who told me about the convergence of telephony, desktops and mobile so everything I could ever need would be in once device. So where are we now? What about me?
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Lead] The Ultimate Guide to Creating Compelling Case Studies
    That means every once in a while, it's good to dedicate some time to collecting your customers' stories so you can share them with your leads and help make their buying decision a little bit easier. Often, leads question whether or not your solution is really the right choice for them. and obviously seeing fantastic results!
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Lead] 4 Simple Steps to an Optimized Twitter Presence
    Make sure your updates also include links to landing pages, a technique that will enable you to generate leads from Twitter. In this way, your social media efforts will directly impact lead generation. Many of you probably joined Twitter to market a business. If you haven’t, keep reading. Your Twitter Background. Your Photograph.
  • INSIGHTIQ BLOG  |  MONDAY, APRIL 2, 2012
    [Lead] B2B Marketers: Use your marketing automation carefully
    Your job, as a marketer and/or as a sales person, is to provide them with the information and tools they need, when they need them, to make the best, most informed decision.one that leads them (hopefully) to your product or service. Your sales people will be far more effective (total conversations, % of leads passed, etc.) Of what?
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Lead] Join Wharton’s 4th Annual Super Bowl Tweet Meet Sun, Feb 2 #WhartonFoA #SuperBowl #Seahawks #Broncos #SB48
    'The 4th Annual Wharton FoA Super Bowl Tweet Meet will shortly be underway leading up to the day of the big game on Sunday, February 2. Join in the fun and tweet your reactions to the ads with the #whartonfoa hashtag. Reposted from Wharton University of Pennsylvania – The Wharton Future of Advertising Program. Advertising & Mktg.
  • MARKETING ACTION  |  FRIDAY, MARCH 28, 2014
    [Lead] 3 Ways to Keep Departing Sales Reps from Stealing Your Clients
    As you gain leads, they come into your marketing automation system where all their information is captured. The marketing team manages the leads, acting on them to gently move them further down the funnel, often using drip marketing programs for education and relationship building. As they interact with you (e.g. Image credit.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Lead] 5 Ways B2B Companies Can Use Facebook Timeline
    If you want to use a landing page, maybe even one with a lead form, you still can. Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. Create a Stunning Cover Photo. Don’t do this. Link to Your New Landing Page. Sort of.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 25, 2014
    [Lead] Why CEOs Shouldn’t Trust Marketing
    statistical background required for reading) that it is nearly impossible to measure the return on advertising separately from other more impactful variables and show that widely varying advertising ad expenditures don’t necessarily lead to varying business results. 'By Eric Wittlake, {grow} Contributing Columnist. Or the Tweet.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Lead] 6 Ways to Pull Off Anonymous Personalization People Love
    Context matters when it comes to how visitors, leads, and customers interact with your website. Dig in a little further to then gain a better understanding of whether certain CTAs or certain landing pages lead to higher conversion rates based on the channel visitors are coming from. 1) Show mobile viewers mobile-friendly content.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Lead] How Inbound Marketing Can Fuel Native Advertising
    And within inbound marketing, you're using that content to cultivate and generate leads through marketing offers (e.g. Additionally, the use of content extends to many other marketing methods like search engine optimization , lead management , and marketing automation. In plain English, that means paid editorial.
  • EARNEST ABOUT B2B  |  TUESDAY, MAY 27, 2014
    [Lead] 'We're not selling anything'. B2B content that entertains
    'When Worldpay said they needed a bit of content to drive leads, we knew we had to think differently to stand out from the noise. While content marketing is central to businesses inbound marketing strategies, our friend Doug Kessler was right when he said the single biggest threat to content marketing is in fact, content marketing.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 3, 2012
    [Lead] The Growing Chasm of Sales
    Companies that train their sales teams to think more long term when it comes to lead generation and customer retainment will reap larger rewards. blog that a sales person writes today can generate leads for the next few years if written well. I was at the opening day of the Sales 2.0 Jim Keenan (@keenan) April 2, 2012. Sales 2.0
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 3, 2012
    [Lead] The Growing Chasm of Sales
    Companies that train their sales teams to think more long term when it comes to lead generation and customer retainment will reap larger rewards. blog that a sales person writes today can generate leads for the next few years if written well. I was at the opening day of the Sales 2.0 Jim Keenan (@keenan) April 2, 2012. Sales 2.0
  • MARKETING FINGER  |  MONDAY, MAY 3, 2010
    [Lead] Measuring the Value of Digital Marketing
    Measure the number of sales-ready leads and wins. PDF downloads, newsletter subscriptions, sales leads, e-commerce transactions. Clicks, conversion, leads. Qualified leads, Reach, Buzz, Sentiment. How do B2B marketers tackle the question of marketing campaign value? E.g. Search, Email, Display Advertising, Social Media?
  • SALES CHALLENGER  |  MONDAY, JUNE 27, 2011
    [Lead] Crossing the Sales and Marketing Divide
    to more tactical questions like “who should own the lead generation process?”. The SEC has studied Sales and Marketing Integration quite a bit over the last few years, and whatever the question, the answer almost always leads back to two things:  Ownership and Leadership. And then continue to reinforce the strategy and stay the course.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 19, 2012
    [Lead] Content Marketing: Get Trained Up [Slides]
    Convert (Leads, Revenue and Happy Customers). We all create content. But But let’s face it, most of it is simply awful! How many emails do you get that you struggle to read? How many 5 minute voice mails do you delete? And how many PowerPoint slides contain way too many words? Last month I wrote “ Is Your Content Boring?
  • THE POINT  |  THURSDAY, JUNE 24, 2010
    [Lead] Factoids: How to Tweet Multiple Times About the Same Offer
    Side-by-side comparison of leading medical claims clearinghouse software – [URL]. So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer. Medical practices: how to avoid underpayments, claims denials – [URL].
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