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  • AMPLIFINITY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Lead] Choose the advocacy adventure that’s right for you
    In the past few years the martech industry has become flooded with promising solutions that strive to solve the challenge of breaking through the marketing noise and acquiring the leads, recognition and notice you desire. Gartner’s research finds that “Referral marketing is a channel that offers a high volume of excellent low-cost leads.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Lead] How to Produce 269 (or more) Content Assets From a Single eBook
    This is just one example of how better planning can lead to an effective content marketing strategy. by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. Let that sink in. It’s easy to see why. Seriously. Not so hard after all.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 17, 2014
    [Lead] Jeff Ogden of Find New Customers is a 3 Time Winner of the prestigious SLMA marketing award
    Jeff Ogden of Find New Customers is proud to be a three time winner of the prestigious SLMA marketing award, voted annually by peers and run by the Sales Lead Management Association. Why do marketing awards matter? As one top marketing expert once told me “You’re not an expert when you say you are. Watch this video please.
  • SCRIBBLELIVE  |  TUESDAY, APRIL 5, 2016
    [Lead] 10 Insightful Leadership Resources for Content Managers
    We’ve put together a short syllabus so you can brush up on what it takes to lead an effective marketing team. Wharton Magazine can help get you thinking creatively so you can lead effectively. What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Fortunately, you can control your destiny.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 8, 2013
    [Lead] Don’t Drop the Ball: 4 Ways The Marketing Juggler Stays Organized
    There’s a lot of room for human error, and making mistakes leads to confused stakeholders and thrown-off timing. Find out which pieces are your best performers, what topics they’re on, where in the campaign cadence they appear and which types of leads are engaging with them. Modern marketers are expert jugglers. With help.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 10, 2012
    [Lead] 3 Ways to Get B2B Social Media Value from Google+
    Social shares of content through likes and tweets increase brand awareness and generate leads. When people +1 a firm’s content, it may become visible to their Google+ connections when they perform personalized searches, creating a social media/search ripple effect that can increase brand awareness and generate leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Lead] It’s time to evolve the social media mindset
    Steve Goldner  is the Senior Director at MediaWhiz where he leads the social media practice. By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  Another organization in the company.  Email.
  • THE POINT  |  TUESDAY, MAY 14, 2013
    [Lead] Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
    In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? Well, apparently, they do.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Lead] 5 Key Takeaways From Content Marketing World 2012
    Create content that people will engage with and that will lead to a conversation. Percent of leads from inbound sources –  A measure of how well your content is generating leads. Here are my key takeaways from the event: 1. Only 36% of Businesses Believe That Their Content Marketing is Effective. .
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 17, 2011
    [Lead] My Appearance as a Special Guest on HubspotTV
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. I’d like to thank the nice folks at Hubspot , especially Karen Rubin and Mike Volpe for hosting me on HubspotTV last year. If you missed it, here you go. (It was a LOT of fun.) Post it in the comments please. Fearless Competitor
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JULY 17, 2013
    [Lead] Example of an Elevator Speech You Don't Want to Emulate
    When you lead with your title, most people immediately assume they know what you do. The Minimizer. When asked the question “What do you do?” most people minimize their value. Minimizers position themselves by either their title or by their products/services. Their elevator speeches are brief and factual. It''s boring! IT specialists?
  • SAZBEAN  |  SATURDAY, NOVEMBER 5, 2011
    [Lead] Top Internet strategy, marketing and technology links for the week of November 5, 2011
    Twitter Leads Social Media Sharing Growth (Marketing Charts). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Great questions to massively improve your results!
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Lead] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    In addition, Pinterest has emerged as a social search mainstay, its content garnering top rankings in image search and regular mixed search results alike and driving high-quality, intent driven referral traffic – the kind that leads to higher social engagement rates. Social Media Marketing: Either Or vs And And. Leave the Or; Embrace the And.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 26, 2013
    [Lead] The Secret Ingredient To Great Content
    know I’m not supposed to “bury the lead” but I’ve given you a hint to the secret ingredient in great content marketing. We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. Photo Credit: Wikipedia.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Lead] 5 Awesome Examples of Engaging Social Media Campaigns
    They launched their unique campaigns so fans and followers could learn more about their company and brand, and in addition, created ways for them to become leads and potential customers. 1. Set goals (do you want to increase reach, generate leads , etc.?), use calls-to-action, and make sure your campaign is engineered to achieve those goals.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Lead] 8 Questions to Steer Your Marketing Priorities
    Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Steer Toward Your Customers. Be the Champion.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Lead] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Audience marketing is the next big buzzword and the latest buzzwords are leading to new roles within marketing organizations. Inbound Marketing Leads Cost Less. We’re winding down the summer and sending the kids back to school. And I think it makes sense to start with B2B Marketing Strategy. What is Marketing? That is marketing.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Lead] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    Whether you’re a seasoned Account Executive who’s been selling since before the internet, or a newly promoted whippersnapper who made the most calls on the Lead Qualification team, anyone can become a trusted adviser to their clients or prospective clients. That said, it’s not easy. And don’t fake it with cheesy small talk. won’t cut it.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 2, 2010
    [Lead] Why You Shouldn't Build Your Inside Team One Rep at a Time
    You not only could double the lead output, but there can be many other benefits as well. If you only have 1 rep, 20 calls a day and 3 leads a month might seem adequate, but the problem is you really have no one to contrast their performance against. How many leads a month should we expect? How about lead qualification?
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Lead] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    The below interview is with one such individual, Abhishek Mittal ( @mumblr on Twitter ), who is a B2B business development executive with the thought-leading global professional services company Towers Watson. My active presence on social media channels has also helped my get new leads and business. Absolutely! B2B Sales Blogging
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Lead] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Are you seeing more conversions and leads? And having content and offers that allow visitors to more deeply engage with your firm will help to generate leads and appeal to middle and late-stage prospects. 2. In return, you can nurture those contacts to becoming leads for your firm. Has web traffic increased? Social Media.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, MARCH 16, 2012
    [Lead] Never Write a Sales Proposal Without Asking This First
    Reduce lead time for processing claims? This question inevitably leads to a discussion of the ultimate objectives of the project, and a clearer understanding of its value. That's why, instead of drooling when a prospect wants a sales proposal for him, he's now doing this. __. No longer. Now I ask, “Why bother?” Why bother?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Lead] How To Build A Culture of Content
    Marketing at many B2B brands emerged out of the sales team’s need for more leads. One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Ads are what we try to avoid. Now that is a question of marketing culture!
  • 6SENSE  |  THURSDAY, JANUARY 14, 2016
    [Lead] Attention B2B Marketers: 4 Things Your Sales Team Wants
    This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. The benefit of this approach is twofold: Marketing doesn’t assume that their sales team will immediately value, understand and act on the leads they provide. Latest
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Lead] Aberdeen Shows How to Do Email Marketing Right
    According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. The lesson?
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 27, 2009
    [Lead] What is Loopfuse? - Marketing Automation Who’s Who
    Our customers, prospects and B2B Lead followers often ask us about marketing automation.  Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Matthew Quinlan (@mattquinlan
  • E-QUIP  |  MONDAY, AUGUST 6, 2012
    [Lead] E-Quip Blog: Managing the Sales Funnel: Updated
    These are the activities designed to identify potential clients, uncover sales leads, and qualify prospects. A key aspect of this stage is choosing the right clients. The biggest challenge for most firms is generating enough leads to adequately fill the funnel. But there are other, usually more effective, ways to generate leads.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 28, 2014
    [Lead] The Top 100 Bloggers On Triberr
    Who are the leading names on Triberr? Are you looking for a way to get more people to share your blog posts?  . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have found the answer. What is Triberr? Who is the # 1 Triberrer? DashBurst – The Open Content Network.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Lead] Put a Little Personality into Selling
    In presentations use brief, bottom-line visuals, ask open-ended questions designed to make the prospect talk and allow the director to lead. Put a Little Personality into Selling. The Director is to the point, and focused on the job. Relationships are not important. Recognizing signs of impatience will help. Many executives can be analytical.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 18, 2012
    [Lead] Campaign Checklist: Your First 2 Weeks of a Teleprospecting Campaign
    Make any necessary tweaks: You may find that a certain range of prospects with particular titles have been responding more than others, or, your referrals keep leading toward another position that wasn’t even a listed target originally. Think about who your ideal company is; employee size, industry, annual revenue, location.
  • VIEWPOINT  |  TUESDAY, OCTOBER 1, 2013
    [Lead] PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’
    The next PowerViews will be with James Obermayer of Sales Lead Management Association. Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. It doesn’t develop naturally; it takes work. Stay Tuned.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 13, 2014
    [Lead] The Top 5 Frequently Asked Questions About Teleprospecting Scripts
    You want your inside sales reps sending the outside sales reps leads to get excited about, not ones that aren’t qualified and have no budget in sight. It’s the second full week of 2014 and our client implementations are in full effect as we kick off the New Year. How do you create a script without having your team sound like robots?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Lead] Marketing Must Be Integrated Into The Whole Business
    Marketing is not the group that provide sales reps with “leads” that they never follow up with because they’re “no good”   Marketing covers: Product, Promotion, Place  and Pricing. One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Processes.
  • FATHOM  |  WEDNESDAY, OCTOBER 7, 2015
    [Lead] 4 Keyword Filters to Run in Every Search Account
    Depending on your account goals (lead generation or e-commerce sales) this filter will vary. For the lead generation accounts I manage, most have a target cost per lead that keeps them profitable. CPC, try bidding down – Saving cost on each click can help lower the overall cost per lead or sale. Below first page bid.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Lead] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    If you have a juicy bottom-of-funnel eBook, simplify it into a top-of-funnel “intrigue” piece that delivers the salient points at a high level and can be used to generate leads. Gate them with forms for lead generation. Reuse. Recycle. Repurpose. In content marketing, these are the three “R’s” that come up with clockwork regularity.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Lead] Do You Have Legal Consent to Post Employee Photos on Social Media?
    After practicing at some of the nation's leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. Smart companies take a holistic approach to their social media marketing efforts.  Author information. James Wu. James Y. James Wu.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Lead] My Favourite Marketing Metric
    These metrics have evolved from the very simple notion of counting website visitors, to prospect conversion rates by category over time, to cost per lead, to cost per click, to marginal and cumulative conversion rates etc. Multidude of Marketing Metrics. So there is now a serious risk of blinding people with too much science.
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 4, 2012
    [Lead] Don’t count your followers before they have hatched
    All this means one thing – every piece of campaign activity has to be measured for its results, and ultimately the amount of leads these bring for the sales team. Don’t get us wrong – we are huge advocates of using social media to drive leads, engage in conversations online and share engaging content. The answer was clear.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Lead] 4 Genius Tactics for Increasing Ecommerce Sales
    Exit Lightboxes for Lead Generation. An exit lightbox with one last offer can be added to your site for last-minute lead generation. Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. Social Media. Heat Mapping.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 1, 2015
    [Lead] The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization
    This has led to the appointment of a chief digital officer, a chief marketing technology officer or a director of marketing operations to lead martech planning and to work in collaboration with the company’s IT organization to implement new tools. Customer Insights. Digital Marketing. Social Media. Integrated Engagement Planning.
  • NUSPARK  |  SUNDAY, MARCH 20, 2011
    [Lead] Traditional Media Channels still exist, and continue to be relevant. They are not to be avoided.
    Half of me was a little concerned over my own brand since I have been largely consulting on mostly digital strategies the last 3 years, but working with traditional channels again has reminded me of the following: My brand is lead generation and media strategy. That means … [ visit site to read more ].
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Lead] Should You Care About Blog Comments?
    Others wrote for giant organizations, trying to keep a steady stream of leads flowing in. Do you care about leads, views, community engagement, or becoming a "thought leader"? So if you''re getting zero comments on a blog post that is driving insane leads and revenue for your business, that''s okay. Rejoice! We love it all. :).
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Lead] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Your content strategist might want to target a specific subset of people, the ones most likely to turn into leads. When I say "bottom line," ideally this would be sales or leads. However, if your brand awareness content isn''t contributing to revenue or new leads, it doesn''t mean all hope is lost. Me neither. Absolutely not.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Lead] Healthy Habits For Optimizing Your PPC Campaign
    You cannot have a scalable lead generation campaign without first having a targeted, tightly focused keyword list. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home. This three-step approach will help you optimize excessive keyword lists AND drop those 10 pesky pounds. Stay hydrated.
  • HINGE MARKETING  |  MONDAY, JULY 6, 2015
    [Lead] A 7-Step Program to Becoming a Visible Expert?
    Benchmarking Your Consulting Firm’s Marketing 10 Best Lead Generation Sources Visible Experts℠ Use to Attract Clients. You know the high-profile experts in your industry. But how did they attain their level of status and visibility? In our research, we found that these Visible Experts SM follow a similar path to success.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 7, 2012
    [Lead] “You Don’t Know What You Don’t Know” The Problem Caused by Insular Thinking
    Innovative companies are doing remarkable things out there – like very popular Mad Marketing TV  show I host. (It’s now becoming a major source of leads.) Insular Thinking hurts lots of companies. While it’s imperative that companies look outside and at other industries for ideas, some companies are insular.
  • ANNUITAS  |  THURSDAY, OCTOBER 8, 2015
    [Lead] Why Demand Generation Should Be Perpetual
    Look to educate and not just qualify: Demand generation is about more than just qualifying leads. This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Lead] Employee Sues Employer Over Ownership of Six Million “Likes”
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. Wu contributes a monthly column on Social Media and Employment Law. He also provides strategic litigation services when claims and lawsuits do arise.
  • HUBSPOT  |  THURSDAY, AUGUST 23, 2012
    [Lead] Smartphone Traffic to Ecommerce Sites Up 103% Since 2011 [INFOGRAPHIC]
    from smartphones to leading ecommerce websites over the past year. How important is mobile optimization to your ecommerce website? If going mobile isn't already one of your priorities this year, you might want to clear some space in your strategy for it. Check it out! Click infographic to enlarge.).
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Lead] How Marketing Can Contribute To Revenue Generation
    That way, when leads come in, sales will be better equipped to guide the buyer through their journey. Do you look at marketing as a cost center or as a revenue center? If you answered “cost center,” you’re missing out on a big opportunity. However, don’t feel bad. Revenue? How could it actually impact that? But things are changing, and fast.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 21, 2013
    [Lead] Sales Prospecting Perspectives Weekly Recap - Week of June 21, 2013
    According to him, content is more than just inbound; good content facilitates the buying process, which is something that sales should acknowledge, instead of pigeon-holing them into the “lead generation” category. Laney wrote about mistakes to avoid when outsourcing your lead generation program to a company like AG Salesworks.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Lead] Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
    Here''s what the raw data looked like: The first three landing pages include top-of-the-funnel (TOFU) offers: free content designed to acquire new leads and provide them with tools that can help them solve their marketing challenges. If we increase the conversion rate of the landing page 2%, we''ll get 1K more leads -- just by removing links.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Lead] CRM Retargeting: The Shiny New Advertising Tactic?
    Bring Your Lead Nurturing Program to Advertising As potential customers move through the buying process, online advertising can be tailored, delivering the most appropriate message to each potential customer. 2. What if banner ads could become as targeted and relevant as emails? CRM retargeting is similar. The possibilities are endless.
  • SALES ENGINE  |  THURSDAY, DECEMBER 3, 2015
    [Lead] What’s the role of a content strategist?
    The companies that are already meeting this schedule are receiving over three times the number of leads than companies that publish only once or twice per month. In fact, many companies are hiring an editor-in-chief with journalism backgrounds to lead their content marketing efforts. What is their media preferences do they prefer?
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Lead] An A to Z of Content Marketing Best Practices
    Also make sure you’ve got your blog set up for maximum lead generation. Using the call to action to lead people to another piece of content works well, too. And they come in several flavors: Lead generation metrics. Here’re the KPIs content marketers are most likely to track : Lead generation. The bad part? Audience.
  • HUBSPOT  |  THURSDAY, MAY 2, 2013
    [Lead] 3 Ways for Floundering Agencies to Find Growth
    This innate ability to adapt leads to two types of problems for the agency’s own brand: it either creates a blank slate, where clients’ work and PR shout-outs command the attention, or the agency tries to be all things to all types of clients by listing off services like The Cheesecake Factory’s 50-page menus. want to save the world.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] Perfecting the Art & Science of Engagement Marketing at Panasonic
    We’ve doubled the size of our CRM contacts in the system and we’ve generated 800 qualified leads that are going to the Sales and Channel organizations. Author: Shyna Zhang When I think of Panasonic, I think about the TVs, cameras, camcorders, and headphones that fly off of Black Friday shelves. We put in a common customer database.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2012
    [Lead] Weekly Wrap-Up: February 24th
    Terrific article on why CMOs have to step up and lead -- and how they can do so. Lead Capture: HP increases conversion rate 186% on email opt-in page via @ MarketingSherpa. It's Friday again - time to share all the best of the best from the blogosphere. As usual, our favorites cover a wide variety of topics and perspectives. &quo
  • HUBSPOT  |  MONDAY, MARCH 7, 2016
    [Lead] The Power of Teamwork: 31 Quotes That Celebrate Collaboration
    You know, the project where one person takes the lead, leading some members to conclude their ideas are unwelcome, while a select few ride the others' coattails. We've all been a part of that group project. Thanks to experiences like this, it's no surprise why so many people have been scarred by the nightmares of past group projects.
  • HUBSPOT  |  THURSDAY, OCTOBER 10, 2013
    [Lead] How to Choose a Solid Topic for Your Next Blog Post
    Do you want to generate leads? These, however, are not: "How to Generate Leads on Pinterest" -- Solopreneur ecommerce business owners aren''t typically solving for a lead gen problem. "I don''t know what to write about.". Said every blogger, ever. or should not. write about. Seriously, don''t skip this section.). It''s specific.
  • CONFLUENT FORMS  |  TUESDAY, DECEMBER 10, 2013
    [Lead] Creating value & new opportunity with Google Helpouts
    Rather than aim to make a few dollars here and there from the people who want to "hire" me for 15-30 minute sessions, I decided the better strategy for our company was instead to use this opportunity to develop a warm lead, using Helpouts as a new aspect of my lead generation strategy. and after a week hadn''t received any takers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Lead] The essential guide to building your business through Twitter search
    This can be a valuable source of leads, ideas, and insight as conversations unfold minute-by-minute. This can be a valuable source of leads, ideas, and insight as conversations unfold minute-by-minute.  . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created.
  • HUBSPOT  |  TUESDAY, AUGUST 21, 2012
    [Lead] 10 B2B Companies That Create Exceptional Content
    These debates are prime content for CIOs and COOs preparing for a decision on similar topics, and thus, great lead generation content. Laying out each format of content on a spectrum helps viewers understand the role that each content format plays in a lead's decision-making process. Not interesting enough?!" we say. Visual Content.
  • E-QUIP  |  THURSDAY, DECEMBER 18, 2014
    [Lead] Organizing the Sales Effort
    In particular, make sure you have enough "above-the-funnel" activity to generate the appropriate number of sales leads. Research indicates that as many as 80% of sales leads are neglected or mishandled. The leading A/E firms typically have some form of capture planning process to guide their efforts in closing on their best leads.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Lead] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    But if those AdWords subscribers end up converting into dramatically better leads, then maybe they’re worth paying for. They certainly have a point, but it does throw a wrench in many B2B lead nurturing programs. Add opt-in forms to the close of every blog post – unless you’ve got a lead gen offer there that’s better. hear you.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 21, 2014
    [Lead] 5 Ways to Boost Inside Sales Training Reinforcement
    Give new reps the contact information for five mock prospects from the same company (calling these people will lead them to different people throughout your own organization, playing different roles). It’s a process that has to be perfected during, before, and after that event. The following is a redactment from our new guide. Role Playing.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 6, 2013
    [Lead] How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop
    At what point should leads be passed to sales? What methods are in place currently to alert sales of new inbound leads? How does sales communicate back to marketing about qualified or unqualified leads? What are your various lead sources? Do you have defined stages of a funnel that a lead or contact moves through?
  • HUBSPOT  |  FRIDAY, AUGUST 2, 2013
    [Lead] 25 Inspiring Quotes From Unlikely Inbound Marketing Experts [SlideShare]
    Fact and figures can be used to generate leads, to increase your conversion rates, and to create urgency in a sale. Statistics help contextualize trends, and make your prospects and leads more comfortable to drive purchase intent. 14 per cent of people know that." - Homer Simpson. Paint a picture with your data (literally).
  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Lead] Sales Enablement Danger
    We hear these grandiose promises to save time and sales drive productivity by expanding CRM functionality with things like: integrated proposal automation, content delivery, lead scoring, predictive analytics and data visualization. In fact, just this weekend, the inventor of email, Ray Tomlinson and the use of “@” passed away.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Lead] 5 Ways to Redefine and Retell your Brand’s Story
    Sales are up, and new leads are coming through your website regularly. With leads drying up and fewer new ones coming in, you ask your marketing team: how can we stop this? For a while, business is thriving. It’s time to redefine and retell your brand’s story. Here’s how: 1. Redesign your Website. Get Re-Socialized.
  • JUNTA 42  |  SATURDAY, MARCH 26, 2016
    [Lead] This Week in Content Marketing: FTC to Brands — It’s All on You
    marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live March 21, 2016; Length: 55:57).
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Lead] Leadership: What Are The Essential Traits?
    With so much information on what makes a successful leader, what should you focus on to improve your ability to lead more effectively and to help develop and hire your next leaders? When probing the background of potential candidates, find out how they have lead themselves and others in different scenarios. Did Did they: TRUST.
  • TONY ZAMBITO  |  WEDNESDAY, MAY 18, 2011
    [Lead] Social Buyerology: Understanding Buyers in the Social Age
    Image by aafromaa via Flickr. The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.   We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.  Related articles.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Lead] Use These Email Marketing Tools For More Conversions
    Opentopic blog >> business2community.com Today I have some email marketing resources to help you improve your website leads and sales. Reaching your subscribers and converting leads can be a challenge, but with the right strategy you can have better results and more open rates. These key tools will.
  • OPENTOPIC  |  WEDNESDAY, MAY 18, 2016
    [Lead] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    Sometimes, you might be leading a meeting and realize that things aren’t going your way. Opentopic blog >> blog.marketo.com Let’s face it. Attendees are not engaged, they’re more interested in their phones than what’s going on in the room, miscommunications are firing, and you’re left standing in front of a few unhappy people.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 27, 2013
    [Lead] The Renaissance Society
    His latest book is titled: “ Leading High Performance Sales Teams”. The Renaissance Society. The authors build their business case for predicting the future by reviewing the past and our existing economic conditions and comparing them to emerging markets (East). Add emotions, add a story, and make your product unique.”. What is working?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Lead] How to Market Without a Business Development and Marketing Team
    Your website has the ability to bring you a stream of new leads and business if you have what your audience is looking for. Wouldn’t you like to have leads coming in while you sleep? It is the leading marketing program for delivering greater visibility, growth, and profits. Make a Plan and Develop Your Message. Simple.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Lead] How to Structure Your Content Marketing Team
    Over time, the entire company will benefit from the knowledge on how to be better content creators, the clout that comes from being a published author, and a burgeoning content marketing program that generates actual leads and customers. Gone are the days where content marketing is a "nice to have" or an "experiment" with which to dabble.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Lead] A/B Testing in Action: 3 Real-Life Marketing Experiments
    Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. The lesson here is, when conducting A/B tests on landing pages, start with pages that have a low visitor-to-lead conversion rate to begin with.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 21, 2015
    [Lead] Essential Steps for Productive Creative Kickoffs
    But slowing down to make sure everyone’s on the same page will wind up saving time in the long run–and lead to much better creative work. Along with creative briefs and actionable feedback , kickoffs are one of the most critical parts of the creative process. But kicking things off right is easier said than done. Frustrating.”.
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [Lead] 10 Tempting Email Promos Your Prospects Can't Resist
    Sometimes a valuable action isn't a transaction -- it's an activity that leads to a transaction. Offer free consultations, free assessments , free diagnostics, free tutorials, free whatever to get high-quality leads to the point where they're ready to make a purchase with you. 4) Send This Deal to a Friend in Need. The insider deal?
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Lead] The Right Way to Answer a Work Email
    measured leads generated from the landing page social sharing buttons and compared to thank-you pages, these LP buttons generated very, very few leads each month. Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me. link] hubspot.com/content-creation- templates ? So don''t try. Simple as that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Lead] 5 reasons you should be in social media, even if the boss says “no”
    Who knows where the future will lead us? 3. Boss driving you crazy? Having a hard time selling the idea that you need to be on the social web? know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. Facebook is the Internet. Social proof.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Lead] 12 Reasons Your Business Blog Is Failing
    You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. WHERE ARE ALL THE LEADS?! But if you want to generate leads and business from your blog , keep all that me-centric product talk away. 2. They also generate 4 times more leads than businesses that don't blog.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 7, 2013
    [Lead] Sales-Marketing Alignment: How consistent messaging helped ADP engage customers at a faster pace
    This experience provides him the broadest perspective of the entire lead generation funnel, from marketing engagement to close. Tweet Brian McGuire is one of those rare marketers who started in Sales and has held leadership roles in both Sales and Marketing. That has not always been his experience. Requests for brochures.
  • VIEWPOINT  |  FRIDAY, JANUARY 22, 2016
    [Lead] Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3
    Companies need to remember the sales manager’s primary job and stop burying them with unimaginable amounts of crap that has nothing to do with leading the team or driving new revenue. Dan McDade – PointClear : As lead quality improves (while quantity declines), sales will struggle to approach each prospect as a market of one.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 19, 2015
    [Lead] Jason Miller Rocks Content Marketing in the ContentPros Podcast
    Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. Repurposing content that you have already created, but in bite-size pieces is how you drive awareness and generate those all-important leads. That’s how big it is.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Lead] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    83% of B2B marketers use content marketing for lead generation. The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. The entire report is embedded at the end of this post.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 12, 2015
    [Lead] How to Build Strong Brand Storytelling From the Inside Out
    The content that you create for executives shouldn’t always be the same as the people who have day-to-day contact with customers; some are leading the strategic and others are executing it. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense. We’re trying to get people to buy what we sell.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Lead] How To Boost Conversions With Personalized Remarketing
    Hopefully that ad, or the next, will light the fire that leads the person back to your site to buy those shoes. Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just an unfortunate fact of life. We’ll use an ecommerce store as an example here.
  • B2B MARKETING TRACTION  |  MONDAY, FEBRUARY 11, 2013
    [Lead] 4 Keys to Building Trust with Inbound Marketing
    Contact us today at New Incite – we provide setup, consulting and actual execution to get you up and generating quality leads and conversions. Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. So, how do you get to trust online? You should wonder too.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 24, 2014
    [Lead] The Foolproof Method To Find Alluring Sweepstakes And Contest Prizes
    Related Stories 5 Tips To Avoid Cheating And Riot At Your Facebook Contest Boost Credibility on Social Media with Customer Stories Is This a Lead, an Opportunity, Or is It …? Running a contest or sweepstakes is a great way to reach more people. And attracting fans and collecting email addresses is often an added bonus.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 13, 2011
    [Lead] How To Create Killer Content: Speak To A Customer
    My first job when I arrived at the company was to align with the head of sales and to completely re-engineer our website as well as our lead management process and CRM system. We did 12 of these, loaded the content on our website — and the traffic and our lead quality soared. How to Nurture The Great Unknown Leads. Step 2.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 11, 2013
    [Lead] 5 Tips to Get SEO Results from Your WordPress Blog
    When I decided to invest extensively in this blog in early 2013, I hired the Petersen Media Group to help.  My goal was to use SEO results to rank highly, because it is the blog of the sales lead generation company Find New Customers. For instance, one of our keywords is “sales lead generation” and we link that to [link].
  • JUNTA 42  |  MONDAY, JUNE 29, 2015
    [Lead] The One Ingredient Your Content Marketing Program Is Missing
    From Day One, companies are actively trying to sell against the content, be that in the form of leads or direct sales. That focus leads to success. Through keynote talks, workshops, and webinars, I’ve had the opportunity to present on the topic of content marketing more than 200 times in the past four years. Three years. Did
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 5, 2016
    [Lead] Why Written Plans Improve Web Site Project Success
    Do we need to generate new leads, create awareness, better support existing customers, build a user community? How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution!
  • ACT-ON  |  THURSDAY, FEBRUARY 25, 2016
    [Lead] Today’s CMO Needs a Few CTO Chops
    And while stated goals stress lead generation, much of personalization is done for existing customers. There is a growing trend toward real-time data that lends itself to personalization, which could be handy in your lead gen efforts. The marketing industry has plunged headlong into a technological re-invention over the last decade.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 17, 2012
    [Lead] Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
    Jeff appreciates being named one of the top 50 “Most Influential” in Sales Lead Management – another important award. Browse below for our list of 25 of the most powerful thought leaders in the world of sales management , lead generation , and more. Brian Carroll, InTouch: B2B Lead Generation. agree. Lee B.
  • B2BBLOGGERS  |  SATURDAY, JUNE 12, 2010
    [Lead] 7 Steps For Dealing With Negative Blog Reviews And Comments.
    This is a chance to contribute, to learn, to lead, and to gain new friends. Chances are, a negative review will lead to more business for you if you will. someone in your office gasps. Negative blog reviews and negative comments are a reality of the new world order where everyone’s a publisher. Go ahead and engage. Or Does It? 5.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Lead] 7 Ways to Speed Up Your Content Creation
    Successful content marketing teams don''t just write a couple of blog posts and expect their traffic to skyrocket -- it can take months to build a backlog of great, search-friendly content.The great thing is, once that content''s written, it''ll work for you over time by accumulating traffic and generating leads. Simply put, you’re not.
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