SYNECORE | FRIDAY, FEBRUARY 21, 2014
[Lead] It’s a Marathon, Not a Sprint: Planning Your Marketing Strategy
Send out emails to all of your leads on a Monday afternoon first, then try a Wednesday morning. Getting a large amount of leads or followers can’t happen right away, just stick to your plan and they will come. Let’s say that each ebook your team generated 50 new leads, but your goal for each month was to gain 200. Execute.
BLOG MY CALLS | WEDNESDAY, MAY 15, 2013
[Lead] Ironman Exclusive: Did Tony Stark Create Advanced Call Tracking?
Following are 5 evidences that lead us to believe Tony Stark invented conversation analytics and that LogMyCalls and Bernard Beaver are merely benefitting from Tony and his hard work. 1) Ironman uses speech analytics a lot. Ironman 3 has made $994 million dollars. It is expected to eventually earn nearly $2 billion dollars in theaters alone.
LEADER NETWORKS | THURSDAY, SEPTEMBER 29, 2011
[Lead] What It Means To be An Influencer. Online.
To amplify (B2C model) and the ability to lead or shape ideas (B2B). Example, amplification of a computer, a restaurant a vacation spot can all lead to wider adoption. Who knew the topic of online influence could be so exciting and, well, complex? believe that influence is the power to convene and to tell a good story.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, APRIL 30, 2012
[Lead] Are You Catching These Prospect Warning Signs?
When I recognize that, I now have a choice. I can either continue down the same path -- which ultimately leads to sales disaster. "Yikes," I exclaimed as a godawful screeching noise filled the car. We were driving downhill on a narrow twisting road in Escalante National Park enjoying the surreal landscape. breathed a huge sigh of relief.
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 21, 2014
[Lead] Content Marketing and Halloween: 5 Eerie Similarities
Much like the “please take one” sign, writing “lazy” content will likely lead to a disappointed reader. Especially in “niche” markets, there tends to be a highly-educated reader-base that is proud of their industry; publishing inaccurate material could lead to an active comments section and as a result, diminished brand credibility.
HUBSPOT | THURSDAY, DECEMBER 6, 2012
[Lead] 6 Tips for Creating Content That Spreads Naturally
So it takes more effort than simply publishing content and doing your typical marketing to reach your audience and generate leads. Go into your analytics and take a look at the posts that are generating the most views, shares, and leads, and figure out how you can replicate that success. That means there's a lot of content. Seriously.
MARKETING LEADERSHIP COUNCIL | SUNDAY, JANUARY 1, 2012
[Lead] 4 New Year’s Resolutions for Marketers
Regardless, it’s worth remembering that that attention is as limited a resource as the money it leads to, and the best firms will do everything they can to extract the most value out of every minute of consumer brain time. Ah, New Year’s – the time when we step back, reassess, and resolve to do better in the coming 365 days.
SAZBEAN | THURSDAY, FEBRUARY 13, 2014
[Lead] Data-Driven Customer Experience as a Competitive Advantage
Rather than theorise about potential problems or rely on closely monitoring small samples of test users, we need to let the data lead us to areas of concern. ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors.
LEADER NETWORKS | FRIDAY, JULY 30, 2010
[Lead] 5 Tips For Managers of LinkedIn Groups: It Takes More Than Tools!
Step 2: Lead by example. Especially in the business world, where the majority of senior executives are far too busy leading a department or company to take the time to become a social media "expert", the act of actively moderating a group can demonstrate to members the best practices of online information exchange.
HUBSPOT | MONDAY, DECEMBER 23, 2013
[Lead] A Festivus for the Rest of Us! The Airing of Marketing Grievances
Usage should dictate pronunciation!" -- Corey Eridon , Lead Blog Editor. STAHP!" -- Corey Eridon , Lead Blog Editor. There are too many generic ones out there, and it''s overkill." -- Corey Eridon , Lead Blog Editor. Doesn''t someone have to dub you a thought leader in order to be one?" -- Corey Eridon , Lead Blog Editor.
HUBSPOT | TUESDAY, AUGUST 9, 2011
[Lead] 32 Percent of Marketers Investing in Inbound Marketing in 2011 [Data]
Inbound marketing, which focuses on generating new leads and managing and nurturing existing leads, is one of the top areas for investment in 2011. Some of the results were expected, with social media, online content, email, and search engine marketing leading the way. Marketing isn't free. Inbound Marketing on the Rise.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, APRIL 30, 2013
[Lead] 6 Things to Keep in Mind When Replatforming
Adding excess scope at the start often leads to trimming things down later on—in other words, wasted time, money and effort. Posted in Business Intelligence Testing. As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. Think long-term.
HUBSPOT | FRIDAY, AUGUST 20, 2010
[Lead] 5 Items to Delete From Your Website Today
Remove your animation for a set period of time and see how it impacts metrics like lead conversion and time-on-site. 2. Instead of qualified leads, they mostly attract spam. Landing pages provide a dedicated form that is connected to a lead gernation offer. When we add ideas and actions, websites become more complicated.
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 29, 2009
[Lead] 5 Ways B2B Marketing Professionals Can Leverage Social Media
Nurture leads long-term with targeted, qualified prospects. Reading some pundits and blogs, you might be deluded into thinking that social media is a quick path to leads. But the truth is while you can create connections quickly with social communications tools, long-term lead nurturing is still a must to actually make sales.
INBLURBS | MONDAY, NOVEMBER 15, 2010
[Lead] 7 Top search engine strategies to get a Google Search Engine Listing
How many sales leads does your website generate? Search engine optimization is one of most important aspects that should be researched while designing a website. Because many websites are designed daily but only few hits the top search engine rankings this is because they are very sure about the search engine optimization techniques.
SAVVY B2B MARKETING | WEDNESDAY, MARCH 16, 2011
[Lead] Savvy Speaks - Setting Marketing Goals
How many leads do we need to generate to reach that number of prospects? If you want 50 new sales, use your conversion rate to figure out how many leads you need to land. Then figure out how many people need to see your offer in order to get those leads, and so on. But there are a lot of ways to slice that pie! Michele. Jamie.
HUBSPOT | TUESDAY, MAY 6, 2014
[Lead] 10 Tips on Making Your Marketing Automation Less Robotic
Don''t buy lists -- generate your own list of qualified leads and constantly replenish it to combat database decay. Don''t lose sight of the main objective of marketing automation -- to initiate and maintain a valuable relationship with your audience that will ultimately increase the quantity and quality of leads for your sales team.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 7, 2012
[Lead] Everything you wanted to know about Twitter Chats
company, brand, or individual can establish a voice of authority by creating and leading a chat. I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Twitter Chats have become an important networking and sales tool.
FEARLESS COMPETITOR | THURSDAY, JANUARY 26, 2012
[Lead] Bitch and complain – or pick up the phone?
Despite the awards I have won as President of Find New Customers , such as a Top 50 Most Influential in Sales Lead Management and Top 25 Sales and Marketing Inflencers for 2012 , a couple of well-known people bad-mouth me. An incident happened recently and I see a great lesson in it that I want to share with you. Severely. No big deal.
B2B MARKETING INSIDER | TUESDAY, JUNE 4, 2013
[Lead] The Expanding Role Of B2B Marketing
stated that previous year conferences had covered the classic challenges in B2B marketing such as lead generation and sales and marketing alignment. Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strategy
HUBSPOT | MONDAY, NOVEMBER 14, 2011
[Lead] The Secrets to Stellar Marketing Automation
Before you know it, you're stuffing chocolates, er, leads, anywhere you can hide your lack of success from the boss. 1. In a classic I Love Lucy episode, the red-headed comedienne and her sidekick, Ethel Mertz, take a job working the conveyor line at a chocolate candy factory. Marketing automation done right is a thing of beauty. Align That!
HUBSPOT | THURSDAY, OCTOBER 17, 2013
[Lead] The Ultimate Guide to Social Media Image Dimensions [Infographic]
And I know that we marketers are pumped about this trend -- more opportunities to engage with our fans, leads, and customers! -- but the truth is that all of these new opportunities also bring their own frustrations. Namely, now it''s nearly impossible to keep track of the dimensions of every piece of visual social media content.
MARKETING GENIUS BLOG | TUESDAY, MAY 25, 2010
[Lead] Do I Really Need a Content Strategy?
Attend: Lead Management sessions at the Demand Gen Academy conducted by Ardath Albee [The Basics of Lead Nurturing & Intro to Content Mapping]. If you want to make your life easier, yes. Content Touches Everything. Drives action. Builds loyalty. On time. One budget. ”. Reasons for developing a content strategy: 1. Better Content.
BLUE FOCUS MARKETING | SUNDAY, MARCH 22, 2015
[Lead] Join @CKBurgess and @MNBurgess for @Conferenceboard Communication & Social Media Workshops #SocBiz #HR @SocialEmployee
During this working session, we will lead the discussion on how to create a social culture of empowered employees. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
LOOPFUSE | TUESDAY, NOVEMBER 9, 2010
[Lead] Real-Time Reaction
Scoring, lead flows and content delivery in an orchestrated manner convert strangers into friends when designed effectively. Think about how much you forget while surfing the internet. If all the while you are entering and leaving storefronts, valuable content and building blocks of knowledge, you will likely forget more than you remember.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 12, 2012
[Lead] 2013 Marketing Automation Trends That Will Boost Your Social Media
Pin It Social Media and Marketing Automation: Looking for ways to integrate social media with traditional lead generation? Digital marketers continued to explore ways to integrate social media with traditional lead generation, and many automation vendors began rolling out software features to encourage that integration. The
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 23, 2011
[Lead] Infusionsoft Helps Clients Map Their Marketing Strategy
This line of thought (plus lack of sleep and coffee – most of this was written on a late night plane ride) leads a final question. Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Both are needed for marketing automation to reach to a wider audience.
SAZBEAN | MONDAY, JANUARY 9, 2012
[Lead] Mastering the Art of Slow Blogging
Fast blogging can lead to “content inflation”. Several years ago, I hired a personal trainer and we’d work out in the park near my apartment. One day she had me run the loop around the park and noticed that I had difficulty keeping a consistent pace, I would stop and start a lot. How many people start a blog and then quit after two months?
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 3, 2011
[Lead] How to Do Great Marketing with (Almost) Zero Money
In our case, we turned a popular blog article, 7 Keys to Successful Lead Nurturing into a very slick looking Cheat Sheet. Jeff is the president of Find New Customers , a demand generation consulting company with the theme “Lead Generation Made Simple” and the goal to transform the world of B2B marketing. Or watch this Slideshare: _.
B2B MARKETING TRACTION | TUESDAY, FEBRUARY 28, 2012
[Lead] B2B Marketers: How Much Time Should You Spend On Facebook?
Generate leads? Generate Leads on Facebook: 1-2 hours per week. To generate leads, you’ll need to spend more time. If you’ve created an awareness and generated a lead, it might be a good time to ask for the order. Lead gen? How much time does it take to get results from Facebook? Create brand awareness?
B2B MARKETING INSIDER | MONDAY, NOVEMBER 1, 2010
[Lead] Integrate Social Media Into Your Marketing Mix
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media? Check. Add value. Amplify good news.
GREAT B2B MARKETING | TUESDAY, JANUARY 27, 2015
[Lead] How to be a Great B2B Marketing Coach
good example of this is how the Green Bay Packers had a supposedly insurmountable lead against the Seahawks, and then lost the game because they reverted to timid and predictable prevent defensive and offensive play. In honor of Super Bowl week, I thought I would explore just what it takes to be a great B2B marketing coach. Some coaches (e.g.
YOUR SALES MANAGEMENT GURU | SUNDAY, APRIL 28, 2013
[Lead] Old Ways of Doing Business, No Longer Work
Ken’s latest book is “Leading High Performance Sales Teams”. Old Ways of Doing Business No Longer Work. I am honored to have this week’s blog prepared by Jonathan Farrington, he is a globally recognized business coach, mentor, author and sales thought leader. Those who cannot - or will not - change are withering.
B2B MARKETING TRACTION | TUESDAY, NOVEMBER 2, 2010
[Lead] 7 Questions to Ask When You Hire a Marketing Consultant
Today consultants are often interim executives, directors or managers, leading departments (and sometimes companies) and providing a combination of advice, expertise, project management and implementation. sharp looking ad or website is a waste of money if it doesn’t generate leads that you can convert to sales and revenue!
SALES PROSPECTING PERSPECTIVES | THURSDAY, APRIL 5, 2012
[Lead] Does Your Inside Sales Team Have Business Conversations?
Without identifying the prospect’s role in the process, what keeps them up at night and why they answered the phone in the first place, we have not done our job of qualifying the opportunity. I was recently reading a post by Chuck Coker in his B2B Lead Roundtable Blog in which he discusses lead nurturing based on personality.
SMALL MANUFACTURER BLOG | TUESDAY, JUNE 19, 2012
[Lead] Facebook B2B Content Campaign Increases Reach
In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. As I posted elsewhere, I got this idea from Constant Contact ; they did a similar campaign in February where they posted social media tips. My campaign was pretty simple. then posted one a day to Facebook via Hootsuite. Engagement is tough for B2B.
SAZBEAN | THURSDAY, MAY 22, 2014
[Lead] Use Device Analytics to Engage Your Users
Android holds a commanding lead of 52.3 Some 47 percent of companies plan to increase their investments in business and Web analytics this year, according to an Econsultancy survey. Meanwhile, demand for analytics skills will drive spending on big data services up 30 percent to $14 billion, International Data Corporation reports. percent.
SALES LEAD DYNAMICS | FRIDAY, JULY 16, 2010
[Lead] New Member of B2B Marketing Zone
I am pleased to announce that the Sales Lead Dynamics Blog is now part of the B2B Marketing Zone. The “Zone” is a site that aggregates b2b blogs and also publishes a daily email digest of blogs. I find the site and the digest very useful. It took only 62 years. Here is some more info on the “Zone.”
SMASHMOUTH MARKETING | MONDAY, MARCH 1, 2010
[Lead] Appointment Setting: Was I Duped?
Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation. In the collection of appointment setting techniques I've seen before, I've never seen the one that I fell victim to this week. My week is comprised of 5-8 appointments per day. figured, what's one more?
SMASHMOUTH MARKETING | SUNDAY, NOVEMBER 22, 2009
[Lead] Appointment Setting: Did I Succumb to a Scam?
Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation. In the collection of appointment setting techniques I've seen before, I've never seen the one that I fell victim to this week. My week is comprised of 5-8 appointments per day. figured, what's one more?
MARKETING ACTION | THURSDAY, JULY 10, 2014
[Lead] Marketing Agency Leaders Discuss: The New Agency Model for Success
Meanwhile, marketers are busy sifting through massive volumes of data to gain insights about their audiences; lead generation has become a science; and budgets are shrinking while competition gets more intense. It was all about one-directional (push) marketing, and it worked really well … sometimes, maybe. Read how marketing agency. Agency
HUBSPOT | MONDAY, MARCH 21, 2011
[Lead] Secret Ingredients to Blog Subscriber Growth: Persistence & Promotion
There are compelling reasons to blog and while it’s sometimes a slow ramp, data shows that bloggers who are persistent and increase their blog frequency can yield leads and sales from their efforts. Recently, they topped 1,300 subscribers, driving increased traffic and leads to their business. Enough with the downers.
MI6 MARKETING AGENCY | WEDNESDAY, DECEMBER 15, 2010
[Lead] The Mi6 Chart Toppers, November 2010
All roads should lead back to your website. For marketers being tasked to lead on social media initiatives, it’s an opportunity to show the strategic value of marketing. I’m perplexed with how sales and marketing have been divorced, especially in hitech, resulting in silos of dysfunction and confusion. Rank: #1, 436 views.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 1, 2011
[Lead] For Social Media to be Successful, Sales and Marketing Need to Work Together
Track Leads and Give Them Monthly Updates - Hopefully you have some sort of CRM in place to track traditional leads like trade shows, PR and print ads. Sales and marketing departments usually don’t do a good job communicating with each other, and when you add in a new tool (social media), there is even a bigger disconnect.
HUBSPOT | TUESDAY, NOVEMBER 22, 2011
[Lead] 6 Brilliant Tips to Boost Blog Conversion
Sure, traffic and leads are great, but understanding the correlation between the two is a very powerful thing. Improving your conversion rate can help you generate more leads from the same amount of traffic, and a declined conversion rate can hurt your ability to generate more leads from increased traffic. Connect with HubSpot
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 26, 2012
[Lead] 5 Tips for Flawless Event Email Follow-up
You might want to create separate emails for leads you generated via booth visits, your sessions, or another event like a party or a luncheon. In order to remain top of mind with your leads, follow up right away. Once you have your lead’s attention, you want to present something compelling to take that person to the next step.
SALES CHALLENGER | TUESDAY, OCTOBER 9, 2012
[Lead] 10 Steps to Key Account Selection (and Deselection)
Think to your major accounts program at your company (a.k.a. key accounts or national accounts program), and see if you can answer these questions: Do you know the value a customer receives by being in your major accounts program? Further, does your customer know the value of being in that very same program? This is where it gets interesting.
ONPATH | MONDAY, NOVEMBER 7, 2011
[Lead] (Free Webinar) How to be a Marketing Superhero 2
• How to build a process and calendar for creating more sales leads in 2012. OnPath helps enterprise companies in Ottawa , Toronto and Montreal develop more effective lead generation programs for complex products and services. Overview : Calendar year-end is fast approaching. Free Registration : [link].
HUBSPOT | FRIDAY, JANUARY 6, 2012
[Lead] 6 Guidelines for Exceptional Website Design and Usability
MarketingExperiments performed a test comparing the use of stock photography versus real imagery on a website, and each of their effects on lead generation. Include links within your page copy, and make it clear where those links lead to. So you're leveraging SEO and getting found online. And many times, they may never come back.
CUSTOMER EXPERIENCE MATRIX | MONDAY, SEPTEMBER 3, 2012
[Lead] Moving On: Lessons from the B2B Marketing Trenches
greater focus on comparing expected vs. actual results would have helped, since calculating the expectations would have probably required a closer focus on how long it took leads to move through the funnel. They can also track, through lead scoring, when a buyer seems ready to act and is thus ripe for contact by sales. lots of content.
YOUR SALES MANAGEMENT GURU | MONDAY, MARCH 12, 2012
[Lead] The Sales Manager that Does It All…
Ken’s latest book is “Leading High Performance Sales Teams”. The Sales Manager that Does It All. First of all, the title of this blog is impossible and second of all, it wouldn’t be right. Nothing can be further from the primary goal. The ideal sales manager shows up on time, takes a nice lunch break and leaves before his/her’s sales team.
B2B MARKETING INSIDER | TUESDAY, MAY 1, 2012
[Lead] Search, Social and Content – The Keys To Inbound Marketing
Sometimes, this process leads to the purchase of a product or solution. If you think SEO is the abbreviation for an airport, then you’re in big trouble. If If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If As marketers, we have a product to sell.
BIZNOLOGY | WEDNESDAY, NOVEMBER 5, 2014
[Lead] Why inbound marketing messages should be sent on a regular schedule
Soon, email will be a lead generating machine for you! When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t, then your lists will decay even faster than they already are. And he hadn’t received any previous messages from them before that time.
BIZNOLOGY | WEDNESDAY, AUGUST 8, 2012
[Lead] Why Every Social Media Team Needs Millennials AND Boomers
Lead strategist. Whether it’s crowdsourcing R&D, providing customer service, or driving sales of this year’s fall fashion line, the lead strategist will develop a strategy that is purposeful and measurable. Photo credit: Wikipedia. That’s right. Dad said no Facebooking or texting while on vacation. NO TWITTER!! Let’s recap: Ms.
EB2BLEADS | MONDAY, SEPTEMBER 12, 2011
[Lead] Salesforce Partners & Users Working With HubSpot Partners
HubSpot is a great application for generating leads online using content marketing , search marketing , social media and email marketing and it has the tracking tools to really understand what marketing activity generates the best return in business terms like leads, sales and loyalty from a marketing perspective.
SAZBEAN | TUESDAY, OCTOBER 26, 2010
[Lead] Blogging in a Vacuum
Unfortunately, this sporadic blogging can lead to a downward spiral which will lead to a self-fulfilling failure. I had a meeting with a client yesterday who was getting very discouraged because he hadn’t yet received any comments on his blog. Look to Other Metrics. People are Passive. They’re mostly reading. Be Active.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 1, 2014
[Lead] Radius Provides High Quality Data on Small Businesses
If you want to know more about trigger events or individual contacts or want lead scoring or other types of predictive modeling, you’ll probably be happier with something else. This latest vision was appealing enough to attract $54.7 million in funding in September , bringing the announced total to over $80 million. net new prospects”).
HUBSPOT | TUESDAY, JULY 31, 2012
[Lead] Facebook Launching 9 More Targeting Options for Organic Updates
Face it -- having more targeting options can only lead to better marketing. Consider HubSpot's own research , in which we found that targeted and segmented lead nurturing emails generate an 8% click-through rate compared to general email sends, which generate just a 3% click-through rate. New Facebook Post Targeting Options. Gender.
HUBSPOT | FRIDAY, AUGUST 10, 2012
[Lead] 13 Ways to Spice Up Your Marketing Content With Data
If not, peppering your content with data can help you boost the quality, credibility, and interest factor of your marketing content -- leading to more views and conversion opportunities! By showing discrepancies between perception and reality -- or between two sets of data -- you can highlight gaps that lead to clear calls-to-action.
YOUR SALES MANAGEMENT GURU | TUESDAY, SEPTEMBER 3, 2013
[Lead] Never Make a Cold Call Again!
That discussion lead to the best new thought of the year! I m not sure how many of my readers subscribe to our monthly newsletter: “ Why Sales Managers Succeed !”, ”, if you don’t please sign up on my web site; www.AcumenManagement.com. hope you enjoy, Ken. Never Make a Cold Call Again. What is it? Acumen Mgmt.
VIRALLY BLOG | THURSDAY, OCTOBER 16, 2014
[Lead] Is re-targeting creepy?
Claim your today and start generating new leads asap. I have been pondering this thought for a while. I see the value of re-targeting its a really good way of re-engaging prospects that have not completed a transaction on our website whatever that transaction may be. Did you know Virally has a free forever account available?
BLOG MY CALLS | WEDNESDAY, JUNE 12, 2013
[Lead] The 5 Most Popular Marketing Webinars in Our Extensive Webinar Library
They generate a great deal of interest and a ton of leads. It discusses how to generate leads via SMS and then convert those leads with effective use of mobile landing pages. We have more than 65 webinars in our extensive Marketing Webinar Library. We host 1-2 marketing webinars each week. The answer is simple: traffic. Awesome.
LOOPFUSE | TUESDAY, AUGUST 3, 2010
[Lead] Tracking the Effectiveness of your Banner Ads « Loopfuse Marketing.
About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? Until next time….
SALES PROSPECTING PERSPECTIVES | MONDAY, JUNE 3, 2013
[Lead] Inside Sales Reps: Show a Strong Sense of Urgency Like the Bruins
You’ll be pleasantly surprised when you see the correlation between your actions and your increasing lead volume: Take advantage of the idea of team work. If you feel like you are doing everything you can and you haven’t uncovered a lead within the first couple of days in the month, don’t get discouraged. I love playoff hockey.
EB2BLEADS | THURSDAY, MAY 30, 2013
[Lead] Integrated eCommerce Marketing
The process of lead generation and lead nurturing for offline sales fits very well with online sales and the technology seemlessly integrates. If a business drives traffic to an online store, it should be growing its email list and measuring success in terms of both leads and sales. Sales are not a 1 hit deal. Change of mind.
SMALL MANUFACTURER BLOG | FRIDAY, AUGUST 13, 2010
[Lead] B2B Content Marketing: Think Like a Reporter
Thermo Scientific -- Marketing collateral copywriting NetLine Corporation -- Lead generation email campaign Litigation Solutions, LLC -- Marketing Opportunity Audit and case study. August, 2010. Published by Dianna Huff. Volume 10, Number 8. Welcome! Coming up with content ideas is often an insurmountable hurdle for people. We make widgets.
HUBSPOT | THURSDAY, NOVEMBER 6, 2014
[Lead] How to Create Email Newsletters That Don't Suck [Free Ebook]
Your email newsletter''s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Email newsletters come in all shapes and sizes. Heck -- maybe you just want to create a stellar internal newsletter for your company’s employees. Content Creation Email Marketing
SALES PROSPECTING PERSPECTIVES | FRIDAY, MAY 27, 2011
[Lead] Sales Prospecting Perspectives Weekly Recap - Week of May 23rd
How Does Your Inside Sales Team Define A Lead? Hello, everyone! Welcome to another weekly recap! Memorial Day Weekend is finally here! The unofficial start of all things summer. Mark McCarthy put together a great piece titled: An Open Letter From Your Headset. Monday May 23rd. Tuesday May 24th. Wednesday May 25th.
SAVVY B2B MARKETING | MONDAY, FEBRUARY 20, 2012
[Lead] The Top 5 Reasons Your Great Content Fails
The team assists B2B firms generate the right quantity and quality of leads to meet their business goals, via the principles of inbound marketing , underpinned by a strong planning methodology , IP and technology tools. We're pleased to present this guest post by Chris Fell, managing director and owner of g2m solutions in Australia.
INBOUND SALES NETWORK | THURSDAY, DECEMBER 1, 2011
[Lead] Is Email Marketing Dead?
Email remains the critical foundation for your lead generation programs. Want to learn more about how to build a lead generation engine that engages leverages the true power of email marketing? The Executives' Guide to Building a Lead Generation Engine. Caught up in the latest social media trends? Email Marketing Has Evolved.
VOICE-BASED MARKETING | WEDNESDAY, MARCH 12, 2014
[Lead] What’s Google Been Up To? Trying to Take Over The World (Not Really)
SEO leads even have higher close rates than outbound leads – a whopping 14.6% Another way to improve your SEO (and therefore close more leads) is by redefining the content and core product/service pages that you want Google to index highly. What’s Google Been Up To? Where is Google Heading? SEO vs. Paid Search.
BUYEROLOGY | MONDAY, JANUARY 30, 2012
[Lead] Predictive Buyer Modeling Is Changing the Future of B2B
Some leading B2B executives are proceeding with a level of qualitative buyer research that allows them to understand current buying scenarios as well as behaviors to create predictive buyer scenario models. Image via Wikipedia. The ability to make decisions based on predictions is becoming an essential attribute for B2B executives.
BIZNOLOGY | MONDAY, MAY 18, 2015
[Lead] What have you learned from Mobilegeddon?
2007: Social media is an important kind of content. A few years ago, Google showed a sea of blue links leading to web pages. What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. It’s caused a minor panic among sites that weren’t ready. 2012: Privacy is becoming more important.
BLOG MY CALLS | WEDNESDAY, DECEMBER 11, 2013
[Lead] 4 Basic Call Tracking Metrics for Local Businesses
64% of local businesses say that phone calls are their most valuable leads. Calls also turn into revenue 10x more frequently than web leads do. Local businesses care about phone calls. They care about phone calls alot. Mobile searches result in phone calls over 70% of the time. Long story short: calls matter. The Importance of Metrics.
SALES CHALLENGER | MONDAY, SEPTEMBER 19, 2011
[Lead] Do Your Key Accounts Know WHY They’re Key Accounts?
Leading companies ensure that new key accounts: 1) Fully understand WHY they were selected as a key account. 2) Know that they have access to your scarcest resources, and. 3) Understand that they are expected to help you grow your business. Growing your largest accounts isn’t a simple, one-step task.
TRADESMEN INSIGHTS | TUESDAY, JULY 1, 2014
[Lead] Manufacturers: Help Your Contractors Have Online Success
CraftJack comes with a feature called Lead Manager, which can help you get more leads and referrals. You can even get discounts on the leads you win (e.g. by contacting a lead within 30 minutes of receiving the notification). Many contractors have trouble navigating the digital scene. ToolStop / Flickr / CC BY. CraftJack.
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Lead] What the Collaborative Economy Means to Marketers [Infographic]
Your company could lead crowdfunding campaigns. When you think of the “collaborative economy,” chances are, you picture people sharing their cars, homes, and money. But that’s not the only thing people are sharing. Now, more and more people are sharing their time. So what does this mean for marketers? The collaborative economy is growing.
SALES PROSPECTING PERSPECTIVES | THURSDAY, OCTOBER 11, 2012
[Lead] Your Sales Team's Beliefs About Their Job Effect Their Actions And Results
The primary concept I took from this explanation was that, as leaders, we often focus on the day to day management of the actions our team members are taking as we hope to have those actions lead to the results we are striving for. After this introduction, I took a step back and realized how accurate this is.
HUBSPOT | TUESDAY, OCTOBER 4, 2011
[Lead] How to Use Mobile Applications for Inbound Marketing
This Boston-based company has developed applications for leading companies across many sectors and devices including iPhone, iPad, and Android. Specifically, creating a mobile application can be a great way to engage your mobile audience and generate leads for your business. Use Your Mobile Application to Generate Leads.
FATHOM | THURSDAY, MARCH 27, 2014
[Lead] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
And since followers of your Showcase pages will be interested in that product line or service, you can serve them more targeted content that could help lead to conversions. LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013.
HUBSPOT | TUESDAY, JANUARY 22, 2013
[Lead] 10 Places You Can't Afford to Publish Mediocre Marketing Copy
Here's an entire blog post that talks about the ingredients to that secret email subject line sauce , but here's a quick distillation for you, too: Be Personal: Use lead data to send emails that speak to that particular recipient's needs. Hey, those blog posts aren't going to write themselves! And you would be right. Kind of. Your blog title.
STORIES THAT SELL | MONDAY, FEBRUARY 10, 2014
[Lead] Why Some Buyers Don’t Look at Case Studies
In the name of collecting leads, we''re interrupting the sales process and likely ticking off prospects in the process. understand the need to generate leads, but find other ways and make them fit the way your buyers want to buy. Locked. Let''s suppose, for a moment, that you''re in the market for a new car. Toyota does this nicely.).
MODERN B2B MARKETING | WEDNESDAY, JUNE 19, 2013
[Lead] How Co-Marketing Can Expand Your Reach
Webinars are one of the most cost-effective ways for B2B companies to generate leads and sales. Both companies promote the webinar and we share the leads. Another webinar we did with two other companies generated 3,830 leads. Author: Leo Dirr How do you meet your marketing goals with a small staff and a tight budget?
DIGITAL VOICES | THURSDAY, FEBRUARY 27, 2014
[Lead] Leveraging Big Data and Creative Content for Customer Engagement
Are you or your organization leading, following or being left behind? Why is content such a “buzz”?! In 2010 the curation of content became the mantra for all things digital. This trend is evident in the explosive growth of companies such as Hubspot and most recently Facebook’s acquisition of WhatsApp.
BIZNOLOGY | THURSDAY, FEBRUARY 28, 2013
[Lead] Re-Inventing Organizations: Taking “Mad Men” into the 21st Century
This not only makes the best use of human capital it also can solve skill shortages and can lead to greater productivity and satisfaction among employees. Photo credit: Wikipedia. Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done?
INBOUND SALES NETWORK | TUESDAY, MARCH 13, 2012
[Lead] “73% of CEOs believe marketing has little effect on increasing their organizations’ top line.”
Want to learn more about how to build a lead generation engine that will help you get your CEO's attention? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. So who is to blame?
VIEWPOINT | WEDNESDAY, MAY 2, 2012
[Lead] PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus
Paul also describes the way LinkedIn has created a whole new dimension with the ability to research leads and better understand both who the influencers are in a target company and who you may have a connection to. These are cold leads, and they are usually not very well qualified. Social Media: What's Hot? Pick Your Spots and Focus.
HUBSPOT | THURSDAY, APRIL 17, 2014
[Lead] A Handy Guide to Optimizing Your Social Media Channels
One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Facebook.
BIZNOLOGY | WEDNESDAY, APRIL 13, 2011
[Lead] What's happening in social media listening?
Many of you know that I serve as Chief Strategist at Converseon, a leading social media consultancy based in New York City, with a number of world-class clients. I had a chance to sit down with David Carr of Information Week, who published the results of that interview yesterday. Image via CrunchBase.
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 21, 2013
[Lead] Marketers Are Dramatically Underreporting Results from Twitter
How many leads came from Twitter? B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many purchases?
HUBSPOT | TUESDAY, MAY 12, 2015
[Lead] 8 Copywriting Tips for Improving Conversions
Lead with information that they already know. They know what flattery is all about: 7) Use data to support, not to lead. But use action verbs as much as you can: "get," "launch," "work," "lead," "blast," "produce," "create," "push," "drive," "pull," "sustain." Lead your boring copy out of the grave and make it live.
NUSPARK | SATURDAY, DECEMBER 14, 2013
[Lead] A summary of buying B2B email lists
These tips will ensure that you are efficiently marketing your emails to find fresh leads that will help your business grow. Related Posts: Email Marketing Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan Database Marketing. How to Plan and Buy B2B Email Lists. Focus on Your Core Demographics. Advertising
SALES LEAD DYNAMICS | WEDNESDAY, NOVEMBER 17, 2010
[Lead] Specialize. You’ll Grow Faster.
Specialists focus on lead generation more than generalists do. Lee and Aaron theorize that their lead generation efforts stimulate referrals by creating awareness in the marketplace. . Do you want to you want to grow nine times faster and be 50% more profitable than your competitors, and still spend less on marketing? I thought so.
HUBSPOT | TUESDAY, APRIL 1, 2014
[Lead] 3 Cutting-Edge Examples of Website Personalization
The natural progression of personalized emails should lead to a personalized website, but limitations in technology and strategy have delayed this realization so far. Let''s look at a few examples of companies at the forefront of this strategy and leading the way with personalized content, blogs, and websites. Tweet This Stat.
WEBBIQUITY | WEDNESDAY, JULY 18, 2012
[Lead] What Could Kill Google and Facebook
Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear. Twice. Facebook. Google.
VOICE-BASED MARKETING | WEDNESDAY, SEPTEMBER 18, 2013
[Lead] Following Trends vs. Trendsetting with Marketing Ad Spend
Measure the success of your ads with tools like call tracking numbers to get concrete data on which of your ads are actually driving leads. TV advertising might be growing faster than digital, but that doesn’t mean your leads will grow faster than they would with digital. Pump the brakes. You Should Be Spending Money on Ads That Work.
WRITTENT | WEDNESDAY, MAY 21, 2014
[Lead] 11 Reasons to Focus on Quality Content
Lead Generation. Without leads, how will you makes sales? You can generate online sales leads in number of ways; there are many content marketing tactics that can help you draw prospects. Image source. If you’re an online business and quality content development isn’t part of your digital content strategy, you’re a step behind.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 26, 2014
[Lead] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
If your company needs more and better sales leads, you want to contact Find New Customers. Hiring managers are making a big mistake – they are asking the wrong questions. Most often they want to know your role and for whom you worked. But that’s the wrong question. whether it was me or my former employer. Tell me about it.
INBOUND SALES NETWORK | THURSDAY, MARCH 8, 2012
[Lead] March Madness - Are Your Sales on Target?
Want to learn more about how to build a lead generation engine that will help you get your sales back on target? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI.
SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 20, 2014
[Lead] Does Your New Sales Team Really Understand Their Objectives?
I''ve always responded best to people who lead by example in the workplace. find it harder to relate to individuals who are always willing to offer advice on strategies (often unsolicited) when it seems that they rarely, if ever, follow their own words. often think back to my experiences back in my high school days playing sports.