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  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Lead] How to Use New Anonymous Targeting to Get Sales Faster
    That''s how you convert the most leads, right? For example, if you wanted to have one version of your homepage for leads and one for customers, you could use smart content to build your website so it would dynamically change whether it was a lead or customer visiting you. But what about the people who we haven''t identified yet?
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Lead] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. No matter what your goals are -- generating leads, closing customers, or developing a vibrant, happy customer community -- your list should be bigger from month to month. So you give in.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 2, 2010
    [Lead] Take Your Content Strategy Up Stream
    Someone asked what they could do to attract even more leads and improve their response if they already had a content strategy in place. What you needed to learn to qualify a lead yesterday may mean you miss opportunities today. This is a great question! This is because your buyers and influencers are moving targets. Simplicity.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 12, 2010
    [Lead] Every B2B Company Can't Be a Thought Leader -- But That's Okay
    But there's another way to get prospects to find their way to you: by leading the charge in content marketing. Yesterday's guest post by Billy Mitchell was timely, as I've been thinking a lot lately about the concept of thought leadership. By definition, every company can't be a thought leader. And that's okay. Get Customers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 24, 2011
    [Lead] How Fearless Competitor differs from other B2B Marketing blogs
    B2B Lead Generation | How does Fearless Competitor differ? Our Lead Nurturing and Scoring Service goes up from $24,995 to $29,995 on September 1, so book today! But we know the B2B lead generation blog Fearless Competitor can’t compete on content, so we don’t even try. Want to understand Find New Customers ?
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 25, 2011
    [Lead] 5 Ways To Influence B2B Group Buying Decisions
    Recognize that the person leading the B2B buying process will need to present your product or service to others in their organization. One of the biggest differentiators in B2B marketing is that a B2B purchase decision is not usually a solo effort. It is a group decision. So how can you use social media to influence the group buying decision? 
  • SOCIAL MARKETING FORUM  |  SUNDAY, NOVEMBER 21, 2010
    [Lead] Prospecting the Social Customer
    Customer relationship management is a strategy to manage the interaction with prospects, leads and customers. prospect becomes ‘lead’ if he gets identified as a potential customer and steps into the influence sphere of a business. Jot down the clear link between CRM, relationship marketing and lead nurturing. Always. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Lead] Key to digital marketing success? Be less digital.
    Why not infuse those online contacts with the type of information that humanizes them more and leads to cooperation and rapport?” And you know it wasn’t THAT long ago that business relationships were built through a firm handshake, a trusting friendship, mutually-shared experiences, and trust. And it was a one-way ticket.
  • PUZZLE MARKETER  |  THURSDAY, JUNE 14, 2012
    [Lead] 4 Reasons You Need a Mobile Website
    Failing to adapt is sure to lead to a decrease in traffic and resultant financial loss. The recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. On any given day, more and more of a site’s traffic will come from mobile users. Graphics look distorted. billion this year.
  • INBLURBS  |  WEDNESDAY, JULY 11, 2012
    [Lead] How to empower your Real Time Marketing and PR with Traditional Medias trust
    More and more businesses focus on online marketing, social media marketing and online business lead generation. To get the word out about your business, products and your services becomes an increasing challenge in today time. They all compete for the attention of their target audience. You need to be there when and where they are looking.
  • MARKETING INTERACTIONS  |  WEDNESDAY, MAY 12, 2010
    [Lead] Use Story Elements in B2B Marketing Content
    It's whatever might lead to losing the deal. Lou Hoffman, who blogs at Ishmael's Corner, wrote a great post about Storytelling in Social Media and Traditional Media. He wrote the post in answer to a question about how storytelling benefits business executives and their respective companies. You do use personas, right?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 4, 2014
    [Lead] 4 Steps To Success In The New Demand Generation World
    Director of Lead Generation at Ventyx. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. Today’s post is another guest post from Rob Krekstein, Sr. Business Model. Process. Training.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 29, 2013
    [Lead] Big Announcement: Mitch Joel of TwistImage is Returning to Marketing Made Simple TV
    As President of Twist Image, Mitch has two primary roles: he leads the business development of the agency and drives the strategic product for existing clients. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.”
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 23, 2013
    [Lead] Keep Doing Good Stuff and You Never Know What Will Happen
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers , and he’s a two-time winner of the prestigious award  Top 50 Influencer in Sales Lead Management  by the Sales Lead Management Association. They hired a film crew.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] A Bigger Marketing Budget May Be an SLA Away
    For those unfamiliar with sales/marketing SLAs, they generally work like this: The marketing leader commits to generating a certain number of leads that meet a particular quality score, while the sales leader agrees to follow up with those leads in a pre-determined amount of time. Not me. But Marketing needs Sales to do things, too.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Lead] What Is Business Blogging? [FAQs]
    Traffic for B2B and B2C might convert differently -- the former turns traffic into leads to hand over to your sales team, and the latter just turns visitors into customers through a transaction -- but ultimately, business blogging will initiate conversions that drive more business. weird. For instance, business blogging. What is it? hope so.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, SEPTEMBER 23, 2012
    [Lead] Sales Leadership: The Impact of Creating a Sales Process
    Ken’s latest book is “Leading High Performance Sales Teams”.  .  Sales Leadership: The Impact of a Creating a Sales Process  . It occurs almost every time I speak or every initial client visit. Why is this important enough to write about? The Results! Why is this important?  Pipeline values become more accurate. Or after it is completed?
  • SAZBEAN  |  SATURDAY, NOVEMBER 24, 2012
    [Lead] Top Internet strategy, marketing and technology links for the week of November 24, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Lead] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    How to Boost LinkedIn Lead Gen With Targeted Company Pages (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). Social Media: Spotting the fakes (Jim’s Marketing Blog). What’s the right social cocktail for you? GigaOM). Forrester Blogs).
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Lead] 3 Steps to Building a Strong Mobile Commerce Foundation
    The core issue however, is that most companies simply don't know how to enter or lead the new mobile-commerce space: the channel is unproven, customer data is sparse, and ROI is difficult to prove. Optimizing for various browsers is a great start, but to really lead the m-commerce space, brands need to have a distinct mobile site.
  • BLOG MY CALLS  |  FRIDAY, APRIL 26, 2013
    [Lead] Call Tracking: Why Marketers Should Appreciate it More
    Let''s say, for example, that your business misses 10 calls every day--50 leads a week. 79% of smartphone users use their phone to help them shop, and 70% of mobile searches lead to action--usually a phone call--within an hour. And the hottest lead you can get is a mobile caller. You know what every marketer does now? Seems odd.
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Lead] How to Use SWOT Analyses for Smarter Content Strategies
    Or a weakness could be that your content focuses on one part of the funnel only, like lead generation, and you''re lacking content to help close deals. Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 18, 2010
    [Lead] LinkedIn: Great Tool to Drive Traffic to Your Blog
    Join niche groups - it’s your best source for new business leads. think LinkedIn is one of the most under-utilized tools in a B-to-B marketers tool bag, but like anything else, you need to work at it. One way I use LinkedIn is to promote my blog posts on a weekly basis. It’s a great referral resource. take my survey [link].
  • CMO ESSENTIALS  |  MONDAY, MARCH 2, 2015
    [Lead] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
    This person can work with marketing peers, business stakeholders and, when needed, liaise with the IT group to tap into IT’s talents, manage MarTech providers, work with IT procurement for purchasing, and lead marketing tech implementation. The alignment effort is set up to fail in today’s fast-paced, customer-driven business environment.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 16, 2015
    [Lead] SXSW Preview: Mind the Modern Marketing Vision Gap
    And on the innovation front, large vendors are taking the lead in forging a vision for how consumer and B2B modern marketing should be done. One last word: modern marketers have their work cut out for them, especially since they're being asked more and more to take the lead on marketing-related IT procurement. In Austin?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 6, 2013
    [Lead] Teens increasingly moving the conversation to Twitter
    by Barry Ricks Related Stories Social media research, customer insight, and the power of the one 5 Great ideas to unleash business benefits from Twitter Lists Few brands driving online influence and advocacy, study shows Twitter leads Fortune 500 social media surge Is time running out for establishing your social media strategy?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Lead] 6 Reasons People Hate Your Dynamic Content
    We have all these tools to collect information about site visitors -- which parts of the site a person visited , what content was downloaded, anything that was input in the lead gen form -- why isn't that information being used? Well, good for you. But you know what? Let's see, how can I really make this email sing? Dear %FirstName%.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Lead] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning. Mistakes were made.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 31, 2012
    [Lead] Social Media Supports Changing B2B Buying Landscape
    This is defined from first lead inquiry to purchase. You need to work harder to discover new leads and work harder to retain customers. B2B marketers understand that they are operating in a different environment for a variety of reasons. The first shows the change in average deal size from 2010 to 2011.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 8, 2010
    [Lead] Awareness of Twitter Has Exploded: Great Way to Reach the.
    Twitter is one of the social media tools that can be used as a tool for your company’s social media marketing strategy to generate online traffic and a pipeline for new business leads. Over the past year, the leading traffic generator to my blog has been Twitter. Twitter is more of a broadcast channel than many realize.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Lead] B2B Email Design – Gallery 2 « The Effective Marketer
    Big blue lead in. Compelling lead in. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Click on the images for larger version.
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Lead] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. If a rep.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Lead] How to Create PowerPoint Presentations That Don’t Put People to Sleep [Free Templates]
    Whether we’re making a SlideShare presentation for lead generation or an overview deck of our team’s performance to share at the next all-hands meeting, a valuable visual experience is what keeps our audience interested. Boring slides can turn even the most intriguing pitch, data, or keynote into a snoozefest. Ditch the boring 90s templates.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 22, 2013
    [Lead] A Live Marketing Made Simple TV show – @scottmonty of Ford at Social Media Camp NYC
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer Every week I publish a new Marketing Made Simple TV show. But sometimes I also get to do something fun and interesting, like interview Scott Monty of the Ford Motor Company in front of a live studio audience at Social Media Camp NYC.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2011
    [Lead] Why SEO disgusts me
    recently had a discussion with the CEO of a leading Midwest search firm who described their common practice of creating fake accounts to pump client links into the comment section of blog posts and forums. This is a slippery slope that will lead to regulation.  There are many prinicipled people in the field doing good and useful work.
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    [Lead] A Search for Motive: Why Do Some Local Marketers Hate Call Tracking?
    That is, they don''t believe phone calls are valuable leads. Most local marketers--I hope--know that phone calls are statistically their most valuable leads (BIA/Kelsey), result in more business and revenue than any other lead source (UNLV), and are the fastest growing lead generation area in the local space (BIA/Kelsey).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Lead] The essential guide to building your business through Twitter search
    This can be a valuable source of leads, ideas, and insight as conversations unfold minute-by-minute. This can be a valuable source of leads, ideas, and insight as conversations unfold minute-by-minute.  . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created.
  • INBLURBS  |  THURSDAY, NOVEMBER 18, 2010
    [Lead] How to get traffic to your corporate blog
    Corporate blogs play a major role in attracting new business and thus plays as a major source for creating new business leads. Subscription forms are best ways to gather business leads for your business online. Social media marketing is one of the best ways to increase business leads. Use Ping Tools. Publish News letters.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 29, 2010
    [Lead] Thought Leadership Interview #5 – Sales Visionary Sharon Drew Morgan
    Buying Facilitation(R) is a neutral navigation, decision facilitation model that leads buyers through their behind-the-scenes decision issues (such as relationships and company/family politics, feelings, rules, vendor or partner issues) that need to be addressed to get buy-in to make a decision. Why not? Imagine! What do you mean by that?
  • TOMORROW PEOPLE  |  TUESDAY, MAY 1, 2012
    [Lead] Tips on what a UK copywriter forgot to tell you
    Learn more about creating content that drives more sales and leads - download our eGuide What Exactly is Inbound Marketing Three things your copywriter forgot to tell you. Planning on asking a UK copywriter to create content for your business – or already in conversation with a copywriter about your copy?
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 6, 2012
    [Lead] Looking for Social Media ROI? Try Marketing Automation
    It almost goes without saying that marketers must generate leads. Interactions in social media pose a challenge because their connection to lead nurture isn’t always easy to see. Marketing automation (MA) software can help marketers manage their lead generation efforts and leverage the power of social media. Because ….
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2011
    [Lead] Trust Me: Why Trust is Crucial for Business Success, and How to Built It
    That’s why blogging is important (as a way to educate, inform and even entertain, without blatant selling) as is social media (for answering questions and building online relationships that lead to positive third-party coverage and comments). Half-jokingly, I told her not to worry, I can build her business without her. Before the Sale.
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Lead] 19 Reasons Your Social Media Might Not Work Out the Way You Planned
    Social media software (like HubSpot''s Social Inbox ) can make it easier to monitor and respond to relevant conversations with strangers, leads, and customers in your social media community. 2) You Aren''t Paying Attention to the World Around You. Social media is the most volatile and unpredictable marketing channel we’ve ever seen.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, MAY 10, 2013
    [Lead] Top Seller LinkedIn Strategy: Monitor Customer Job Changes
    This is a strong trigger event that can lead to untapped opportunities. At Vorsight we have a lead source called "Old Client, New Company." When a salesperson sees an alert that a client has moved to a new company, they create a lead with this source. That''s a huge difference. And here’s an even starker contrast. The result?
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Lead] What Jeffrey L. Ogden is thankful for this weekend
    Find New Customers is now on the Sales Lead Management site like all other lead generation companies like the one I once worked for. We even have a great offer for members there. This is the story of Jeffrey L. Ogden , because a former NFL kick returner is named Jeff Ogden, so I was advised to start using my full name. Great man!).
  • BLOG MY CALLS  |  TUESDAY, JUNE 11, 2013
    [Lead] NSA Call Tracking May Not Stop Terrorism, BUT It Does Stop Bad Marketing Decisions
    For some SMBs and local businesses, phone calls are simply the most important leads there are. They are more valuable than any other lead type. This has been an interesting week for the call tracking world. In fact, the term ''call tracking'' has been used more on Twitter this week than any other week ever. That''s sort of unfortunate.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Lead] Why CMO’s Need To Be More Involved in Ecommerce
    And who should lead the charge? Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. One word: data.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Lead] The ABCs of Content Marketing: A Glossary of Terms
    Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Did that visitor turn into a lead? Agile.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 21, 2010
    [Lead] What Type of Website Do You Need?
    website has taken the place of the corporate brochure, and it can play an important role in: Generating leads. Nurturing existing leads. Websites have become an important part of B2B marketing. If you’re developing a new website, it’s important to decide how the site will support your sales process and marketing campaigns.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 5, 2014
    [Lead] Life Enrichment: Giving Back
    His latest book is: Leading High Performance Sales Teams, Ken’s 5th book designed for New Sales Managers will be published this summer. Life Enrichment: Giving Back. This week, as I am flying to San Diego, I reflected on the “Giving Back” portion of Life Enrichment. The first was for the Art’s, the second for the local volunteer Fire dept.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2011
    [Lead] 16 Experts Answer, “What makes a great infographic?”
    Too many infographics now are too darned big: more focus on “embedability&# might lead infographic-makers to atomize the content into smaller chunks. They can oftentimes contain a lot of data that leads you to several conclusions, not just where the headline directs you. has been ricocheting around in my mind. Then what? Reddit.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 21, 2014
    [Lead] 3 Tips for Selecting Blog Topics
    Related Stories Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms New Research Study: How Professional Services Buyers Check You Out How Northwood Construction Became a Local Hero Deciding what topics and issues to include in your blog can be a challenge. On Twitter or LinkedIn?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Lead] 3 Reasons Online Customers Never Return
    All of this information should then go to informing minor (or major) site updates, which can lead to significant lifts in conversions. Posted in Personalization. It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. And vice versa.
  • SAZBEAN  |  TUESDAY, JULY 5, 2011
    [Lead] Are We Nearing The End For The SEO Business?
    Most large companies spend a fortune on influencing search results and there is no doubt that done well it drives sales or at least business leads. The landscape of the web is changing though and many factors are starting to come together that could make it less important in the future. – Are We Nearing The End For The SEO Business?
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Lead] How To Use Increasing Digital Marketing Budgets
    Plus, digital ads offer a way to track user behavior and keep leads in your sight with targeted emails (see notes on marketing automation below). Considering that by 2015, when 71% of new business leads will originate from the corporate or brand website (via SiriusDecisions, 2012), can you close them all immediately? Congratulations!
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 4, 2012
    [Lead] 4 Ways to Measure Coaching Effectiveness
    From merely measuring sales outcomes, leading companies are creating stronger coaching quality indicators by measuring coaching impact quantitatively and qualitatively. But, unfortunately assessing the impact of coaching on sales results is not that simple despite its ability to improve sales performance by up to 19%.
  • WRITING ON THE WEB  |  WEDNESDAY, JUNE 4, 2014
    [Lead] Content Marketing Graphic: What’s Missing in this Visual?
    If you really want quality content and you want to allure, seduce and win your readers over, you’ve got to do more than present a visual with steps leading to success. (By the way, I think this is a terrific design and love this graphic. I’m a fan of Sandeep Arora.). What’s Missing in this Visual? How do you do this? What do you think?
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Lead] Metrics That Matter in B2B Marketing [#B2Bchat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Absolutely not. How often? Q.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 18, 2012
    [Lead] Campaign Checklist: Your First 2 Weeks of a Teleprospecting Campaign
    Make any necessary tweaks: You may find that a certain range of prospects with particular titles have been responding more than others, or, your referrals keep leading toward another position that wasn’t even a listed target originally. Think about who your ideal company is; employee size, industry, annual revenue, location.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead] Is Social Media Killing Brands?
    was my first reaction. I was at a content marketing conference where an entire group of sessions was dedicated to social media. I''ve seen stats from the State of Inbound Marketing Report that prove that social media lead conversion rates are 13% higher than the average lead conversion rate. What the. What the heck did you mean, Don E.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Lead] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    This can lead to a higher click-through rate and ROI, as the exposure to related or supplementary products and services can lead to a higher average order amount. There are a number of ways B2B companies can make their advertisements more effective. Sitelink Requirements. However, up to 20 can be included. Benefits of Sitelinks.
  • VISIONEDGE  |  WEDNESDAY, OCTOBER 23, 2013
    [Lead] Focus on Revenue is Not New Marketing Thinking
    Maybe the reason for the recent surge is that so many marketers have focused on generating awareness and leads without real clarity around how investments in these efforts drive revenue.  Peter Drucker is attributed with saying that ? Business has only two basic functions – marketing and innovation. Why is marketing so important?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 29, 2014
    [Lead] Be Bold: Delete Your Frustration
    There are times when you have every reason to believe that you have a good lead. Combining his extensive front-line sales experience with the latest Cognitive Behavioral Therapy research, Jeff has created a highly effective, personalized way to reset sales paradigms and deliver industry-leading results. Don’t believe it! Or, erase it.
  • BIZNOLOGY  |  FRIDAY, APRIL 6, 2012
    [Lead] The Sorry State of Internet News
    That leads to poor understanding which ultimately leads to poor execution. It’s the industry’s version of TV’s “if it bleeds, it leads” mentality. Image credit: Getty Images via @daylife. I am likely to step on a few toes here. In other words, I ain’t perfect. So what, you say?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 21, 2014
    [Lead] 5 Starting Tips for New Inside Sales Reps
    Jumping into a new lead generation or inside sales career can be intimidating, but everyone has to start somewhere. It’s new hire season (at least over here at AG)! We’ve seen several new faces this week, and with college graduations just around the corner, we’ll be seeing even more! Be yourself. You’re in the real world now. Ask for help.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Lead] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    As we collect more data, writing business rules becomes a vital part of lead management. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication…. Skills. Measurement. Content.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Lead] The Rise of the Content Marketer « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar? And scary? United States License.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 17, 2015
    [Lead] 3 Ways to Mine a Marketing Pot of Gold
    The use of “reciprocal” content, such as an ungated video with gated follow-up content, can provide lead scoring and interest qualification opportunities that can be strategically used to better prioritize outreach with people from your audience most likely to respond. 3. In the spirit of the St.
  • WEBBIQUITY  |  FRIDAY, JANUARY 28, 2011
    [Lead] Best Google AdWords Tips and Tactics of 2010
    According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. When should you use the AdWords Editor?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Lead] Your Customers Want to Talk to You
    The last time I looked, the cost for a decent B2B lead in Canada was well over $20, and even more for an enterprise lead. Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 2, 2013
    [Lead] Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
    Increase leads. So you’re creating content and are using both traditional as well as social media to get the word out. The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after? Her metrics support your content marketing goals. Build your brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Lead] What are the boundaries of inbound marketing?
    Should the goal of inbound be leads, relationships, or both? Should the goal of inbound be leads, relationships, or both? One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. Or does it?
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 22, 2012
    [Lead] Targeting the C-Suite: Might be easier to break into Fort Knox
    Marketers are now constantly under pressure to prove their value by bringing qualified leads to their sales team. The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. The Bottom Line.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 30, 2011
    [Lead] What We Really Know About Consumer Behavior
    As for newer, digital-age assumptions like the expectation that easy search would lead to high market efficiency (which is to say, cutthroat price competition), in that case the answer is no. Levitt, who had a marvelous talent for speaking in epigrams, responded, “The future of marketing will be more like its past than anyone imagines.”
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 2, 2014
    [Lead] Allegations of LinkedIn Violating the Fair Credit Reporting Act
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. LinkedIn may not enjoy this holiday season due to recent legal allegations it has grappled, and will continue to grapple, with.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 29, 2014
    [Lead] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
    Lastly, take notes, as they will come in handy when documenting calls and generating lead write-ups. 5. Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks. In B2B inside sales, you will often have to call lists, both warm and cold. Have a plan of action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 28, 2012
    [Lead] How does social media affect trust and your brand?
    Steve Goldner is the Senior Director at MediaWhiz where he leads the social media practice. By Contributing {grow} Columnist “Social Steve” Goldner. You want successful social media marketing for your company or brand?  Think “Trust Marketing.”  You can say you heard it here on the {grow} blog first. You are too honest.” 
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Lead] 10 Ways Small Business Marketers Can Crush Big Competitors
    How can you, the little guy, see wins in the search engines , in your lead flow, and in your revenue stream when faced with these giant competitors? There's so much more you can do to nurture leads with a great subscriber list. But why not dream big? So how can you do it? Ready to dream big? Got your problem solving pants on?
  • SYNECORE  |  TUESDAY, MAY 26, 2015
    [Lead] Is the Infographic Dead?
    If you don’t know exactly what you’re doing, trying to build an infographic yourself can lead to a pointless set of images that provides no real value to your audience. The point is, taking shortcuts leads to an ineffective content piece and detracted from the overall value of the medium. Not Dead Yet. The Impact of Bad Infographics.
  • HUBSPOT  |  WEDNESDAY, MAY 6, 2015
    [Lead] 9 Simple Ways to Write Stronger Introductions
    ompelling readers to actually read the article is an art form in and of itself -- and if you don't do it well, then you're denying yourself potential promoters, subscribers, leads, and even paying customers. Lead off your introduction with a bite-sized sentence or two. 2) Say something unusual. But what about writing introductions?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 17, 2014
    [Lead] How to Promote Blog Posts: 200+ Ideas from Eight Experts
    In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Company blogs have become virtually essential, and very powerful, component of digital marketing. If no one sees your content, what good is it?” Which content promotion tools are most useful?
  • HINGE MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Lead] How to Acquire and Leverage Speaking Engagements in AEC
    Thought leadership marketing is one of the best ways to establish your firm as a trusted resource and speaking engagements allow you to showcase your thoughts as a leading expert in your niche. 50% of level 5 Visible Experts (the most highly visible, sought-out experts) identified speaking engagements as a top lead source. Start local.
  • B2B MEMES  |  THURSDAY, JUNE 16, 2011
    [Lead] Do your readers want the truth?
    But where, I worry, does that approach lead? Gahran’s post was sparked by her reading of Seth Mnookin’s Panic Virus , in particular its discussion of the various cognitive quirks that lead people to cling to misguided beliefs in spite of demonstrable facts to the contrary. Fighting it is pointless, she says.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] 3 Real-Life Examples of Incredibly Successful A/B Tests
    The test lead to some very surprising results: T he variation with no offer messaging whatsoever drove 43.4% Goal: Generate More Leads. Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. So, what’s the recipe for high-impact success?
  • THE FORWARD OBSERVER  |  THURSDAY, MAY 17, 2012
    [Lead] B2B Social Media - What to Look For Before You Leap
    Artillery B2B Marketing Blog > The Forward Observer When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships. Social media is here to stay. Today, they are global and may include millions of voices.
  • SOCIAL MEDIA B2B  |  FRIDAY, AUGUST 10, 2012
    [Lead] 3 Ways B2B Companies Can Manage Big Data
    Those are likely to be things like generate leads, acquire new customers, retain existing customers and improve customer satisfaction. Followers are not leads. Page views are not leads. A recent emarketer article highlights the data overload that B2B marketers are currently experiencing. Focus on business objectives.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2011
    [Lead] How to Measure the Success of Your eCommerce Website
    The concepts behind measuring the success of an eCommerce website don't stray too far from those necessary to measure a website focused on lead generation. You should consider your customer base as important as a B2B marketer's lead database. Maybe you could set up a lead nurturing campaign. But what tools should you be using?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 27, 2012
    [Lead] 13 Questions Marketing Should Ask the Sales Reps
    They need to know leads’ prospects needs, buying actions…their digital body language. by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you want to understand what sales really needs, you have to know what questions to ask. Sales reps need data.
  • LEADER NETWORKS  |  MONDAY, SEPTEMBER 24, 2012
    [Lead] Social Media Manager vs. Online Community Manager: Same or Different?
    One recent morning I saw a post in one of my LinkedIN groups asking "what is the difference between a social media manager and an online community manager?" Easy, I thought, and offered a quick response on my mobile. Social media managers bring the guests (clients, prospects) to the table and community managers welcome them in!" Ahh, but wait.
  • HUBSPOT  |  THURSDAY, MARCH 17, 2011
    [Lead] How to Set Social Media Marketing Goals
    Leads : If you're - really - any business, you care about getting people to come from social media and drop their contact information to request education or contact from you. You want to use social media to drive people to your website to download a free offer and become a lead. Leads: HubSpot. This moment of asking why?
  • MARKETING ACTION  |  FRIDAY, MAY 24, 2013
    [Lead] Email Tips From Barney Stinson
    These objectives can range from a number of leads you want to actively respond to your marketing, to a percentage of leads you want to follow through with. Lead generation—“leads” to sales. Metrics can be clicks and leads. Demand generation—sales-qualified leads. Metrics can be opportunities and leads.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 2, 2010
    [Lead] B2B Search and Content Marketing: Getting Found by Prospects
    recent article on MediaPost summarized a Webinar presented by Jennifer Howard, who leads Google's B2B market group. " (Of note: "case studies, best practices data, white papers, ROI tools, and vendor comparison analysis were cited as the most helpful content sources.") After all, it's where the research process often begins.
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Lead] An Intelligent Approach to Influence Measurement
    Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. This addresses the problem of lead quality, which is the biggest cause of sales waste. Victory will go to the swiftest.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, OCTOBER 5, 2010
    [Lead] Marketing Dashboard: Passive Discovery
    Efforts to build great content and share it with influencers lead to a more measurable metric of inbound links. Creating interesting, useful, and valuable content leads to more links, and each link increases the chances that your content will be discovered by those reading about the market space. This view is instructive in two ways.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Lead] Don’t Let Your Prospects Be Like the Relatives You Only Think About When You See Them
    But in more complex sales cycles and longer lead times (not to mention average order size) we typically see with our manufacturing clients that it is important to build trust. You may think of it as lead nurturing or marketing automation. You may be traveling to see family this Thanksgiving holiday. You – “So! Communicate.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Lead] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis. – via Moz.
  • ENGAGE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Lead] A Marketer without Data is Like a Cab Driver without GPS
    When marketers do access the wisdom of the crowd, we tend to rely on case studies and best practices of others that lead to taking already well-traveled routes. Convention leads you to crowded streets. It takes time and leads to the feeling that the more you learn, the more you realize you don''t know. Any preferred route?”.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Lead] 13 Brands Using LinkedIn Company Page Features the Right Way
    We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. You want to leverage LinkedIn's lead gen potential for your business as much as possible, right?
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 8, 2012
    [Lead] Presenting – the World’s Greatest Salesperson
    Jeff Ogden, is the Founder and President of the lead generation company and global marketing firm Find New Customers. For those too young to know, Colombo was a detective who seemed kind of slow. He never understood things. He kept saying he didn’t understand. The image her illustrates it perfectly. They are endlessly inquisitive.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 30, 2012
    [Lead] Laugh and Learn with Find New Customers – Mac vs. PC updated
    In his weekly B2B marketing show, Jeff Ogden of the lead generation company and global marketing firm  Find New Customers  shares an important marketing lesson using wit and humor. In this show, a software company uses the old Mac vs PC idea to contrast his company with the new “cloud computing” options cited by the competitor.
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