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  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Lead] How Inbound Marketing Can Fuel Native Advertising
    And within inbound marketing, you're using that content to cultivate and generate leads through marketing offers (e.g. Additionally, the use of content extends to many other marketing methods like search engine optimization , lead management , and marketing automation. In plain English, that means paid editorial.
  • INBOUND SALES NETWORK  |  FRIDAY, MARCH 1, 2013
    [Lead] Is Social Selling The New Door Opener?
    By working in tandem, you can utilize organization efforts to your sales people generate more leads and build their own brand. Want to learn more about how to build a lead generation engine leverages the full power of social media? The Executives' Guide to Building a Lead Generation Engine. Where to begin? The Bottom Line.
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 28, 2011
    [Lead] The proof is in the pudding – The essential benchmarks for all B2B Marketer’s
    Leading us nicely on to how that budget is typically being allocated… Spread your cash wisely. Once your target audience has got sight of your campaign and responded in one way or the other, 4 in 10 of these leads on average will move from an initial enquiry to being ‘sales ready’. 22% of the budget goes on events. respectively.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 5, 2013
    [Lead] Good Reads for B2B Marketing - Modern Marketing from Stan Lee
    How Marketing Can Deliver Qualified Leads. Online content in the sales and marketing industries is constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The ever-present gap between marketing and sales continues for many businesses. Via CMO.com.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 5, 2013
    [Lead] 5 Tips On Managing CRM Data Costs
    On top of all that, what happens with old leads that were once valid but now the contact has changed jobs or left the organization? Maintaining accurate CRM data is a challenge for nearly all of the organizations we''ve partnered with over the years. Inevitably there is a percentage of data that is not worth calling at all.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Lead] 4 Steps to Maximize Your Marketing Data
    Build a program to continually check outdated, inaccurate, and incomplete information on your accounts, leads, and contacts. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Lead] The Global State of the Mobile App and Push Notification Markets
    You may not be selling in-app purchases, but you are leading the consumer down a path to purchase. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. The first topic was the global state of the mobile app & push notification markets. Direct sales. Ecommerce. Timely.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 2, 2010
    [Lead] Are We Following the “New Best Practices” for B2B?
    Lead Tracking. With our new leads, we used an outbound email regimen and limited social media to further engage prospects with more content - linking them back to the website to access it. Leads were incorporated into the client's CRM system which is in sync with the campaign rollout. Customers no longer want to be sold.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Lead] How to Optimize Your LinkedIn Company Page in 15 Minutes
    LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. Why not use it as a lead generation opportunity! Ready?
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Lead] How to Get Promoted to Chief Marketing Officer
    By far, the number one reason I promoted him is because he has built a scalable lead generation machine that powers the HubSpot growth engine. suspect if Mike and his team took the month of May off and spent no money, we would probably still get 25,000 new leads. Each piece of content is like a mini magnet that pulls in leads.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Lead] 17 Content Marketing Tips For Any Size Budget
    My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. But there are plenty of examples of small-business content marketing successes.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Lead] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    This social media campaign went viral leading teens, celebrities, world leaders, and perhaps even you, to dump ice cold water on your head and donate some money to the ALS Association. The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. Hilfer graduated with honors from Yale College and Harvard Law School.
  • SALES LEAD INSIGHTS  |  TUESDAY, JULY 26, 2011
    [Lead] B2B telemarketing: An interview with Michael Brown
    When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that.
  • CHRIS KOCH  |  FRIDAY, JANUARY 21, 2011
    [Lead] Why you need to turn your customers into stalkers
    So we spend weeks leading up to the briefing arguing about what the numbers actually mean and what marketers should do. At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. It’s where we introduce some of the top findings from our annual budget survey of marketers. What do you think?
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MARCH 3, 2013
    [Lead] Sales Management: Understanding “Setting the Hook”
    His latest book is titled: “Leading High Performance Sales Teams”. Sales Mgmt:  Understanding “ Setting the Hook”. One of the main jobs of sales management is to help their salespeople see where they are in the sales opportunity. Are they early? Do they know what they need to know? What to do? This is selling vs order taking. .
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 21, 2010
    [Lead] Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.
    The new marketers are not called “madmen” but “lead nurturers.” We lead prospects down the buying path through attraction, watching for buy signals. How will your company adapt to this change from push advertising to lead nurturing? Tweet. The Author's Madmen Avatar. Madmen Are Out. Nurturers Are In.
  • CONVERSIONATION  |  MONDAY, AUGUST 2, 2010
    [Lead] Five conversion marketing rules: conversion is constant quality improvement
    The conversion process, from lead to customer, from a coincidental site visitor to an email subscriber and from an anonymous Internet user to a brand advocate, is one of many steps and a few dozen, Click the title to read more
  • MARKETING ACTION  |  FRIDAY, JULY 5, 2013
    [Lead] Is Marketing the New Sales? Webinar Tuesday July 9
    Inbound leads were mostly tossed over the wall to sales, who mostly ignored them because they didn’t know where the lead came from or how “hot” that lead was to buy. Industry expert and Director of Demand Gen at Act-On Software, Janelle Johnson, will lead this timely discussion on Tuesday, July 9.  That was then.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 28, 2012
    [Lead] B2B Marketing expert Jeff Ogden on Intrepid Radio!
    Jeff and I had a fun and engaging discussion about the common mistakes organizations makes in B2B sales, lead generation , content marketing, HubSpotTV, and the strong marketing utility of publishing white papers and guest posting. Jeff Ogden. I had the pleasure of recording an interview with Todd Schnick of Intrepid Radio.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 6, 2013
    [Lead] How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop
    At what point should leads be passed to sales? What methods are in place currently to alert sales of new inbound leads? How does sales communicate back to marketing about qualified or unqualified leads? What are your various lead sources? Do you have defined stages of a funnel that a lead or contact moves through?
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Lead] Google+ Finally Rolling Out Custom URLs for Pages and Profiles
    This means that our social media team will soon be able to change this hideous looking URL -- [link] -- which leads to HubSpot's Google+ business page , into something much more professional, memorable, and shareable. Log this update under "news that should've been news months and months ago." It's about time, right? Hold your horses, though.
  • LOOPFUSE  |  TUESDAY, FEBRUARY 7, 2012
    [Lead] 3 Tips for Lovers (of Marketing Automation)
    Design a lead flow that captures more complex user behavior than simply dripping them email. It really can go either way, you know. Either you come off looking like a hero, the greatest person in the world…or you come off looking like someone who just doesn’t really have a clue as to what’s really going on. forget. It takes time, baby.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Lead] Why You Should Stop Using Google Rankings as Your Primary SEO KPI
    This is not ideal, though, as the search terms may not be driving leads and sales -- and with Google''s latest encryption update , you won''t be able to drill down into indivisual search terms. Leads and sales from organic search are also very good KPIs. How could this be, you ask? How to Evaluate the Performance on SEO in the Future.
  • BUYEROLOGY  |  TUESDAY, NOVEMBER 1, 2011
    [Lead] How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions
    Improving buyer intelligence in Buyer Perceived Risks (BPR)© can lead to being informed on important decisions related to: Pre-Sales Content : Providing knowledge and information that instills confidence in choice and reducing perceived risks. Image by IceSabre via Flickr. There is a given in all this.  Related articles.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Lead] Real Results to Common Email Tests
    Version A was sent from a human being (the lead’s owner); version B was sent from a general marketing alias; the subject lines were identical. Does shorter, more concise email content lead to more click-throughs than highly descriptive, longer email content? So, what have we found to be the most effective? The winner. Fake Forward.
  • THE ROI GUY  |  FRIDAY, DECEMBER 13, 2013
    [Lead] Two Thirds Adding More Sales Reps in 2014. Will This Deliver Revenue Growth?
    According to research by SiriusDecisions, the main barrier to achieving quota goals is not too few leads, lack of training, or product knowledge, but the inability for Sales Reps to communicate the value your solutions provide. But will the new additions result in revenue growth? The risks are high. So how can ramp up occur more quickly?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Lead] Recapping 2014 in Content Marketing
    But, that leads me to the second observation. User generated content is performing at an obscene rate for turning leads into customers. We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year! Walk with me. Every. Single. Event.
  • CHRIS KOCH  |  FRIDAY, APRIL 9, 2010
    [Lead] How to establish a voice of authority in a blog
    Here are a few to consider: Lead a niche. A few weeks ago, I wrote a post about how to get others to blog. But it’s not enough just to support bloggers. For them to be successful, we need to help them establish their voices in a blog. The way that we establish trust and relationships with buyers is through authority. Stop reading. Be timely.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Lead] How Typography Affects Your Internet Marketing
    Leading : Leading is the amount of space between separate lines of text. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. The reason: Garamond is a thin, light typeface that doesn’t require much ink.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Lead] A report card on technology firms
    For companies looking to optimize each marketing campaign in b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go. From John Keenan, a response to some comments we received related to our earlier “What’s Wrong With Tech&# blog post. trailing-twelve-months (TTM) revenue.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Good Idea? Tailoring Video to the Buying Journey
    But it’s only as amazing as your top of funnel leads. Your animated explainer video may be flabbergastingly good. mean mint … spot on … even perfection. Meaning, it might win over prospects at the first step of their buying journey with you, but the fame stops there. without help from your sales team). Craving more good ideas?
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Lead] Why Trusting Your Gut Is The Worst Marketing Move You Could Make
    Back then, and for the following few decades, the company got by on referrals and didn’t have to do much when it came to lead and demand generation. Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. Things have changed. Well, smart ones don’t, at least. What are you waiting for? Pizza and payroll.
  • INBLURBS  |  THURSDAY, FEBRUARY 2, 2012
    [Lead] How Word-of-Mouse can Drive Revenue for your business
    Free report: Get found and get leads the smart way. The influence of user generated content on purchase decisions is increasingly growing. Especially the digital natives 18 to 34 account for this trend where products and services are recommended to friends, business partners and family. On the web you are what you publish, what are you?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 1, 2014
    [Lead] 5 Important Facts About Canada’s Anti Spam Legislation (CASL)
    by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. Hopefully, your company preparations for this change were finalized weeks ago.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Lead] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    54% of marketers say the right metrics lead to better messaging. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one. thousand?
  • WRITING ON THE WEB  |  FRIDAY, JANUARY 3, 2014
    [Lead] Start an Expert Ebook with an Outline: 11 Steps
    This leads to the marketing phase and should be strategically planned out.). 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. Trust me on this one. Traditional publishing barriers have fallen. Ask ‘ what if?’
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Lead] 13 Best Practices for Improving Organic Search Rankings on Google
    Track your visitors and leads. In order to optimize your SEO results, it’s important to measure the impact of your efforts on web site traffic and lead/sales generation. Marketing automation tools and call tracking tools can help you tie leads and sales back to SEO. Define a keyword list. Good content will win out. about.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 9, 2013
    [Lead] 5 Tips for Mentoring the Millennial Generation in Inside Sales
    Make a direct connection between their work -- the product they’re selling, the people they’re leading -- and how it helps others. By the end of the decade, millennials will encompass 50% of the workforce. Not only will they be employees, they will also be customers. People respond better when they’re trusted. That knowledge should be enough.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Lead] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    With a background in video production, James uses his expertise on driving traffic, attracting more leads, and making more sales using the power of video as a medium and YouTube as a channel. Tyler is the CMO at Vidyard, the world’s leading video marketing platform. Who doesn’t love a little “light reading” on a regular basis? You do!
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Lead] 8 Ways SEO Should Influence Your Marketing Copywriting
    How else will you convert that search engine traffic into business leads? CTAs lead your traffic to highly optimized landing pages which offer them something in exchange for their contact information, and presto -- you suddenly have a lead! In the world of inbound marketing, your content is your business and your calling card.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 14, 2014
    [Lead] 2014-15: Thought Leadership
    Ken’s latest book is “Leading High Performance Sales Teams”. 2014-15: How will you stand out in the marketplace? In reflecting on the past year it seems our program at WPC 2013 set the pace for many client projects. Effective messaging is the number two biggest challenge facing Microsoft partners. What is Thought Leadership? About the Author.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 14, 2013
    [Lead] FREE eBook: Cracking the LinkedIn Sales Code
    Social selling strategies that lead to more sales. Recently I surveyed 3000+ salespeople. 4.9% of them were blowing it out on LinkedIn. And, what they're doing with it is fundamentally different from what most sellers were doing. To learn more about the 2013 Sales & LinkedIn Survey, get Cracking the LinkedIn Sales Code now.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 12, 2015
    [Lead] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
    Organizations understand that, to borrow an old axiom, you can lead a horse to water, but you can’t make it drink. So if we’re talking about adopting LMS systems and creating comprehensive social learning programs , who’s going to lead it? We are moving into a new phase of social business adoption. But it’s not just LinkedIn. Learning
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 23, 2013
    [Lead] Good Question: "Which of My Clients Need Call Tracking?"
    Research from BIA Kelsey indicates that one call is worth 4x the revenue of one web lead. It actually actually analyzes the words and phrases said on the call to determine whether the call was a good call or a bad call, whether the lead is sales ready, if the lead mentioned a competitor, and a host of other things.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 9, 2012
    [Lead] Stop Being Scared Of Change When Managing Your Inside Sales Team
    With that said, there is a line to be drawn; if you see reps making 60 dials a day and they aren’t passing leads, it’s clear you’ll need to go back to having a concrete call number to hit. My wedding date is quickly approaching and I couldn’t be more excited as everything seems to be coming together with November 24 th quickly approaching.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Lead] Content Strategy Ain’t Just For Large Companies
    By focusing on customer-driven content, small companies can be effective at generating leads, opportunities and real revenue. In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. also answer the question of whether content marketing is just another term for marketing.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Lead] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by the award-winning marketing expert, Jeff Ogden. Mitch pulls no punches in this provocative best-selling book or on this show. This is why you need to watch this show. Mitch Joel. Why data is key to business success today.
  • PR MEETS MARKETING  |  SUNDAY, OCTOBER 11, 2009
    [Lead] Marketing and Public Relations – Nothing but lies?
    At what point does “spinning” lead to outright lying? Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year. This will be one of many posts regarding various topics that I’ve mulled over from time to time through the year. The Ethical Quandary.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 5, 2010
    [Lead] Have You Started a Company Blog? Maybe You Should.
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 53 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? Maybe You Should.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2011
    [Lead] The Top 7 Things to Avoid at a Trade Show
    But before you print out your conference badge and grab your lead scanner, make sure you’re ready. One of the most critical factors in turning your trade show participation into revenue is your lead management process. The longer a lead sits untouched, the colder and less interested they will become. Going in blind.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Lead] How To Turn Your Sales Team Into Mutants—the Good Kind
    Your agents may be great at pitching your product/service to potential customers, but if they’re not getting to the phones fast enough, they may be throwing away your leads. Web Leads Meet the Whisper. Your agents are used to following up with leads that submitted their information in a Contact Us form online. The good kind.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Lead] It’s Time For CMOs To Tap Into The Power Of Personalization
    Incorporating social data into your overall personalization program can convert those actions into leads and revenue. Posted in eCommerce Optimization Personalization. According to  Forrester Research , U.S. commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Make data your best friend. Overall, U.S.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Lead] How to Send Emails Like a Human Being
    If your emails are all part of the same lead nurturing campaign, they should be connected by a similar design. When you're setting up email or lead nurturing campaigns , make sure that the timing of your sends align with the typical buying cycle of your customers. Your leads and customers receive countless marketing emails a week.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Lead] Chris Brogan: All These Numbers Like Friends and Followers are Useless
    For those of you who don’t know, Chris Brogan is one of the world’s leading figures in social media. started by leaving my role as an applications engineer in a wireless company to run Jeff Pulver’s Video on the Net conference, and from there, I took on several roles, eventually leading to starting my own company. Essentially. 2.
  • HUBSPOT  |  MONDAY, JULY 16, 2012
    [Lead] 11 Clever CTA Tricks Real Brands Are Using to Grow Their Email List
    When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. After all, they are mostly used to send incoming traffic to your landing pages and lead-capture forms. And in some cases, this can be even more effective than using a CTA to promote a lead-gen offer. How often?
  • INBLURBS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Lead] SEO goes mobile and you should embrace this trend of location based marketing
    Free report: Get found and get leads the smart way. The use of mobile devices is increasingly growing. Tablets and smart phones have become state of the art technology around the globe. People are consuming video, audio, social media, games, news, books and periodicals on the run. 3rd Jump start your mobile marketing the smart way.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 6, 2013
    [Lead] The Secret Sauce to Marketing Success is Sitting On Your Desk
    It Takes 4 Web Leads to Produce the Revenue Generated from 1 Phone Call. Not only are web leads not always as qualified, a phone call indicates that a prospect is closer to being ready to buy. In 2012, US businesses spent $68 billion of local advertising just to generate phone calls. Just to generate phone calls. We’ll tell you why.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 12, 2012
    [Lead] Preventing “No Show” Sales Calls Before They Happen.
    Hangover 2) You get all fired up when you see the preview (lead write up) only to be completely let down because you wasted time on nothing. I use an hour and a half for a sales call, 30 minutes of prep, 45 minutes of talk time and 15 minutes of note taking. No show sales calls are like let down movies.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Lead] Make Your Content Marketing POP with Powerful Images
    by Judy Gombita (@jgombita) Related Stories Turning Your PR Team into Publishers with Social Media Simple Tweaks to Improve Social Media Lead Conversion Social Video in 2014. In my post You Should be in Pictures, I discussed the growing importance of visual imagery in content marketing.
  • HUBSPOT  |  FRIDAY, FEBRUARY 4, 2011
    [Lead] 5 Ways to Prepare for the Future of Email Marketing
    Focus on Lead Nurturing Instead. Instead of purchasing lists, consider focusing more on lead nurturing campaigns. Lead nurturing is the practice of sending event-triggered emails to a specific segment. Learn How to Tweak Your Email Messaging to Generate More Leads! Cultivate Your House List. And you know what?
  • ANNUITAS  |  THURSDAY, APRIL 10, 2014
    [Lead] 5 Mistakes Companies Make When Automating Their Marketing
    Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc.   Carlos Hidalgo is CEO of  ANNUITAS  and has been named to the Top 50 Most Influential in sales lead management. billion.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Lead] 5 Awesome Examples of Engaging Social Media Campaigns
    They launched their unique campaigns so fans and followers could learn more about their company and brand, and in addition, created ways for them to become leads and potential customers. 1. Set goals (do you want to increase reach, generate leads , etc.?), use calls-to-action, and make sure your campaign is engineered to achieve those goals.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Lead] Why Social Selling is Like Dating: How to Find a Relationship that Works
    Quit relying on your company to give you all your leads! Are you making sure you do your research on the leads you’re given before you call and try to get them to buy? This might sound a little crazy, but I think it’s true: Social selling is a lot like dating. Think about it. As salespeople, we need to remember this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 16, 2010
    [Lead] This is what happens when Barbie joins Twitter
    The iconic doll has fully joined the social media movement by leading her fans through a Foursquare scavenger hunt, Facebook puzzles and YouTube adventures.  This week Mattel announced a new video Barbie that has a tiny camera embedded in her chest (YouBoob?).  She even has a Twitter account. Feeling a strange tingly sensation. : p. Ken LOL! 
  • BIZNOLOGY  |  MONDAY, MAY 11, 2015
    [Lead] Increasing engagement in content marketing
    And it’s that connection that allows you to build the trust and create the relationship that ultimately leads to a fan or follower becoming a customer. Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. Start with the Basics.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2012
    [Lead] A Marketer's Guide to Picking the Perfect Analytics Tool
    The longer your sales cycle , the more complex the relationship with your leads becomes. If your leads are doing the majority of their research online over multiple weeks or even months, it’s important to have an analytics program that can give you a complete history of those customer interactions. The data is interesting.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 16, 2010
    [Lead] Building Awesome Inside Sales Teams and Fantasy Football
    It just so happens Lenny also manages Green Leads' team of appointment setting ninjas , and he and the rest of our crew handle our drafts, waivers and adjustments the same way. My obsessive- compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued. Even if the matchup is one-sided on paper? Understand the rules.
  • ANNUITAS  |  TUESDAY, AUGUST 26, 2014
    [Lead] Maximizing Event Effectiveness 3 Ways
    This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on.  It’s a pretty exciting time for marketers as we both attend and exhibit at these leading industry events. Why do we exhibit at these industry events? Results.
  • CHRIS KOCH  |  FRIDAY, AUGUST 13, 2010
    [Lead] B2B social media lessons from Steven Slater and Mark Hurd
    But we’re in the era of social media now, so there are breadcrumbs in the forest that lead us to a fuller explanation of who Slater is and why he did what he did. Following the trail of bread crumbs leads us to a caring, thoughtful person. Social media fills in the background to the blowup. Even the mighty leave a trail.
  • MARKETING ACTION  |  TUESDAY, JUNE 30, 2015
    [Lead] Improve Your Offer Strategies by Learning to Let Go
    Sending a live demo to a list of new leads that have never heard of your company would fall flat, as that is content suited to someone deeper in the cycle. Every company’s lead generation efforts can benefit greatly when the sales and marketing team is on the same page. Your eyes lit up when you saw the glorious open rates. eBook.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Lead] What Social Media Can and Can’t Do by @davekerpen
    Social media won’t lead to overnight sales success. Dave Kerpen of Likeable Local. One of my favorite sections of this book is where Dave explains What Social Media Can and Can’t Do and I want to share that with you. They were simple a “Purchase Order Extraction” company back then.). Amen, Dave. Stay tuned.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 29, 2012
    [Lead] How Do You Share Content If You Don’t Have a Blog?
    Google+ - Great place to have conversations and ask leading questions, not to mention the benefits of search results. Doing a blog is a major commitment and lots of us haven’t pulled the trigger for just that reason. But I’m sure you’ve got good content to share, but how do you do it? LinkedIn – Post status updates.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 2, 2013
    [Lead] eMagine Launches New Websites
    With technology out of the Massachusetts Institute of Technology, TEI is a Boston-based, leading biomedical company, applying its expertise in regenerative medicine to develop and commercialize novel biologic devices for a broad spectrum of soft tissue repair, reinforcement, and reconstruction applications. Tepha, Inc. Tepha, Inc. Enservio.
  • NNC SERVICES  |  TUESDAY, APRIL 9, 2013
    [Lead] How to gain subscribers via inbound marketing
    The awareness you will create via organic search will later translate into brand preference and ultimately, into leads and revenue. The main idea behind Inbound Marketing is to help your prospects find you, learn about you, even before they decide they need you. Let’s take a look at the way people make purchases. First, they.
  • B2B MEMES  |  MONDAY, NOVEMBER 28, 2011
    [Lead] Process vs. Product: Six New-Media Principles, No. 6
    Behind every fact-checked and edited story is a tale of false leads, dead ends, and empty promises. Traditionalists might contend that such real-time publishing leads to a fragmentary and confusing picture. They are no longer handed the finished product in the form of an article and asked to move along. The process is not pretty.
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Lead] Tuning Your Investment in the Digital Marketing Funnel
    In particular, it shows how organic search is the leading tactic for conversion volume and paid search is the leading tactic for conversion rate. Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. Whatever answer you give to this question will likely hinge on analytics.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Lead] 64% of Small Businesses Don't Consider Social Media Important [Data]
    It can help you demonstrate thought leadership, aid in lead generation , offer a platform for customer support, serve as a promotional vehicle for your content, and more. Free eBook: 99 Tools to Help You Generate Leads with Social Media. The way we see it, participation in social media has a number of great business benefits.
  • HUBSPOT  |  SUNDAY, NOVEMBER 2, 2014
    [Lead] More Content, More Problems: An Inside Look at the Struggles of a Sales Rep [Infographic]
    Along with selling -- which is, of course, what they were hired to do -- they’re also expected to spend time researching accounts, generating leads, attending meetings, plugging away at administrative tasks, and so on. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Lead] 6 Content Marketing Channels Missing From Your Plan
    Don’t restrict your content marketing efforts to lead-gen only channels, instead make sure that your content strategy involves every communication that goes out or that is touched by someone outside the organization. Customize the message for each department. Bonus points if you send content that makes the customer smile.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Lead] 5 Ways to Get More LinkedIn Company Followers
    LinkedIn power users know that their interaction in LinkedIn Groups facilitate connections that lead to business on the social network. B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Lead] A 50-Point Checklist For Creating The Ultimate Landing Page
    Do you explain the value or size of your lead gen giveaway (discount amount, number of ebook pages, $ value)? Are you using your confirmation page to provide the new lead with further instructions? Get more clicks, leads and conversions on your landing pages. Lead Generation. Lead Generation. Support | Log In or.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Lead] Using Online Data to Predict Patient Behavior
    What can you do to anticipate this and offer tips, services or flexible appointment options in the days leading up to, and just after, Thanksgiving? It is very likely that the online information is a leading indicator of flu cases.  By monitoring online activity you can then anticipate the next flu outbreak. Social media. Big Data.
  • B2B LEAD BLOG  |  TUESDAY, JULY 10, 2012
    [Lead] Tweets and the C-Suite
    Not long ago I read a post at Minute with the Marketing Maven that addressed the question of whether or not executives should represent their organizations when Tweeting. 82% of respondents were more likely or much more likely to trust a company whose CEO and leadership team engage with social media. What do you think?
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Lead] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Send a weekly update to your team or client, which outlines status on priority projects and progress toward weekly and monthly campaign goals (visits, links, leads, etc.). Tweak a lead nurturing campaign , whether that means including a new offer, evaluating the effectiveness of the workflow, or triggering a brand new one. Listen.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Lead] Healthy Habits For Optimizing Your PPC Campaign
    You cannot have a scalable lead generation campaign without first having a targeted, tightly focused keyword list. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home. This three-step approach will help you optimize excessive keyword lists AND drop those 10 pesky pounds. Stay hydrated.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Lead] How Facebook’s Graph Search is Embracing SoLoMo
    This has lead a lot of users to reel in their use of the “like” button when it comes to interacting with businesses on a social platform they reserve mostly for their real-life contacts. Graph Search is Facebook’s debut in to the search engine market. Unique Capabilities. Oh, did I mention that Microsoft owns a 1.6% share of Facebook?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 4, 2014
    [Lead] 4 Steps To Success In The New Demand Generation World
    Director of Lead Generation at Ventyx. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. Today’s post is another guest post from Rob Krekstein, Sr. Business Model. Process. Training.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Lead] Five Apps that Do the Marketing Work for You
    Here are five leading apps that will market your business on your behalf, or at least give you some shortcuts to doing it more efficiently yourself: Buffer : Does your company have a schedule for posting Tweets each day to avoid overwhelming followers with too many links at a time? Photo credit: dougbelshaw. Interested? Interested?
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 13, 2011
    [Lead] Bridging the great Sales and Marketing divide
    Where did that lead go? What lead? The leads start flooding in and then seemingly disappear into the ether. ii) what leads? When building the campaign, work closely with Sales to define clear roles and responsibilities – particularly looking at what stage leads will be handed over and what should happen next.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 23, 2010
    [Lead] Online Video Marketing: A Great Way to Educate Professional Tradesmen
    One advantage of putting them online is that they will be there forever and will keep generating leads because of your key words and tags. It lets you demo your product and even have customer testimonials telling their peer groups how good your product is. Video works! You can follow any responses to this entry through the RSS 2.0
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Lead] 5 Tips for Successful Marketing Automation Integration
    The ability to track leads to close and true ROI is every organization’s dream. Create a Plan: Having a presence across multiple channels is great, but companies need to have a workflow process in place for handling and managing leads as they come into the database. Work with the sales team to determine lead qualification.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 19, 2010
    [Lead] 7 Tips To Get New Facebook Fans For Your B2B Business
    Having a solid B2B social media strategy is key in attracting and converting qualified leads. To understand some key ways to attract more fans and boost lead generation, consider the following 7 tips to get new Facebook fans to increase your share of voice in the network: 1. Create An Active Wall. Use Photos. Use Videos.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 9, 2011
    [Lead] Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works
    As a research manager for MECLABS Conversion Group, Zuzia spent two full days at MarketingSherpa’s B2B Summit in San Francisco providing one-on-one coaching to some of the nation’s leading B2B marketers. Why is she so certain? Read more about who attended here.)  . Here’s what she has to say about her experience. Know your audience.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 7, 2010
    [Lead] Pros and Cons of Blocking Social Media at Your B2B Company
    It can be difficult to impossible to fully separate personal and professional accounts, sometimes to leading to miscommunications and confidential, internal information becoming public to customers, media and business partners. 2. tools,&# and 75% hoped to increase revenue by using these tools. Pros of Blocking Social Media Sites. 1.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Lead] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? That makes it far easier for leads to determine whether he's someone they want to do business with, and you can bet the ones with whom this page resonates are going to be extremely eager leads. 2) Kill the business babble. Companies are not people. Speak.
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Lead] How to Use SWOT Analyses for Smarter Content Strategies
    Or a weakness could be that your content focuses on one part of the funnel only, like lead generation, and you''re lacking content to help close deals. Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content.
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 5, 2011
    [Lead] Direct Marketing Doesn’t Have to Suck
    In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. In the weeks leading up to DMA, vendors contacted me with offers of movie tickets, gift cards and a chance to win an iPad. They fooled me good. Dump the Junk. tweet almost all of them.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 9, 2013
    [Lead] Six Steps to Exceed Your Summer Quota
    His latest book is: Leading High Performance Sales Teams.  Exceeding your Summer Quotas. Not only will it pay off this summer, but your third and fourth quarters will amaze you. First: if you have not performed an A, B, C analysis of your customer base do it.  Drop those lines. Second: Develop a plan of attack.  Fourth, ask for referrals.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Lead] Lean Marketing: How to Run Your Marketing Team Like a Startup
    Picture this: You're working on a great new ebook that's going to generate lots of new leads for your sales team. In a marketing team, this could be the marketing manager, or it might simply be someone you choose as a team lead. And then your CEO emails you to update the news coverage part of the website. Sound familiar?
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Lead] Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
    Download SPROUT Content's free guide to developing and using buyer personas to help fill your lead funnel with full, clear and helpful content that’s for the right people. It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. What is newsworthy is who these investigators really are in 2015.
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