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  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Lead] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
    Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. Unless, of course, you want to scare away leads and customer. Remember, a webinar is a serious time commitment (which is why it's a great indicator of high quality leads). Great idea!
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Lead] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Are you seeing more conversions and leads? And having content and offers that allow visitors to more deeply engage with your firm will help to generate leads and appeal to middle and late-stage prospects. 2. In return, you can nurture those contacts to becoming leads for your firm. Has web traffic increased? Social Media.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 22, 2012
    [Lead] Savvy Week in Review: June 22
    Lead Generation: When To Use Registration Forms by @BrennerMichael. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather! Whether you are spending time by the pool or staying cool inside, we hope you are getting a bit of time to enjoy this time of year. Happy Friday, everyone!
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Lead] SlideShare Introduces Support for Infographics, a Big Win for Marketers
    Basically, if you can create engaging, original content on SlideShare, you have a huge opportunity for increased reach, traffic, and leads. This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. We''re thrilled about this new feature. Why You Should Care.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 17, 2016
    [Lead] Generating ideas for your content marketing
    The more off-beat queries can lead you to create whole new categories of content designed to appeal to particular audience segments or industry verticals. We’ll always preach quality over quantity, but even with a strong focus on quality, sometimes coming up with the right content can be a challenge. Your Outbox is a Goldmine. More gold!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2011
    [Lead] Finding the balance between personal and professional on Twitter
    Like this example from McDonald’s Twitter account , the initials of the tweeter show up at the end of each tweet and following a link in the Twitter bio leads you back to profiles of the individuals providing the tweets. This is a great question and one that I have to address on two levels, philosophical and practical.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Lead] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    So follow Kitty’s lead and get those seasonal deals out early.  If you play your cards right, you can keep your customers engaged no matter what the calendar says. Everyone always says pets are smarter than people. Don’t they? What does this have to do with marketing? Well, nothing. The point is Liam is pretty easy to please. later.
  • VIDYARD  |  WEDNESDAY, MAY 18, 2016
    [Lead] Video Fails Sometimes: Some Old Advice to Achieve Marketing Success
    Well, it’s kind of reversed, but if all you have is a video, you can’t expect your sales team to be sieged with leads. Gating a video with a form can allow you to generate leads from top of funnel content , and a short video can act as a great teaser to a piece of content that might not seem very exciting at first glance. First Name*.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Lead] Does Cold Calling Still Work?
    With other lead generation activities on the rise, like paid search and content marketing, can cold calling help marketers stand out from the noise? 3. Krogue suggests a proactive approach of initiating communication, often by calling, then moving back to a nurturing of the lead via the Web. But what does this mean?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Lead] Marketing vs. Sales: It’s A Matter Of Trust
    have worked in Sales the majority of my professional career and more times than not, found myself thinking: “This message is not resonating with my prospect”, “This is a terrible lead,” or “This prospect was never going to BUY! They are creating and executing campaigns in order to fill the sales pipeline with leads. But, that WAS it.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Lead] Top 11 Ad Agency Predictions for 2011
    Social media gains greater speed: Agencies will make better use of social media marketing tools to generate new business leads. Agencies will be more willing to take the lead in helping clients prove the value of social media and to measure initiatives. Who better to take the lead in leveraging social media? Tom Peters.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 28, 2015
    [Lead] Get Found: How to Incorporate SEO into Your Editorial Calendar
    The more people you can attract to your website , the more leads you’re likely to generate. Do some keyword searches produce higher lead conversion rates than others? Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 28, 2013
    [Lead] Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, JANUARY 7, 2012
    [Lead] Top Internet strategy, marketing and technology links for the week of January 7, 2012
    17 Silly Missed Lead Generation Opportunities (HubSpot). New Year’s CRM Resolution: Going on a Leads Diet (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of January 7, 2012…  . Social Media’s Explosive Growth is Only Beginning  (ReadWriteWeb). Search Engine Guide).
  • SAZBEAN  |  SATURDAY, DECEMBER 10, 2011
    [Lead] Top Internet strategy, marketing and technology links for the week of December 10, 2011
    Essential Steps to Sales Lead Follow-Up (HubSpot). Pointers for using social media for lead generation (eMagine). Here are the top Internet strategy, marketing and technology links for the week of December 10, 2011… Sales and Marketing Go Together, But They Are Not The Same Thing (Small Biz Trends). Mashable!). News & Notes
  • CRIMSON MARKETING  |  TUESDAY, JULY 15, 2014
    [Lead] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels. An amazing 60% of retail e-commerce marketers are still using so-called “one size fits all” campaigns across their marketing channels.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Lead] Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
    I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. This is my preferred “first thing in the morning” check, so I can catch up on the latest feeds, news, and insights.  Accounts on LinkedIn, Facebook, Twitter, and Google+.
  • GREAT B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Lead] 12 Quick B2B Sales and Marketing Fixes
    At Fusion Marketing Partners, we sometimes deal with clients who have both longer-term strategic issues (business model, lead-to-revenue strategy, etc.) […]. B2B Sales Cycle Sales and Marketing B2B Sales
  • INFLUITIVE B2B  |  WEDNESDAY, NOVEMBER 11, 2015
    [Lead] 3 Powerful Hidden Benefits of Customer Reviews
    Online reviews in action:  G2 Crowd’s  The Impact of Advocate Marketing on Product Reviews and Leads study  found that companies with advocate marketing programs  received 3.5 times more page views and generated 200% more leads through the G2 Crowd website than the average product. don’t brush off the user’s comments).
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Lead] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    What that says to me, then, is that you can use automated programs to identify where leads are in the sales funnel, yes? And you can do it based on all kinds of things like, say, a lead score. You can decide that, for example, anyone with a lead score less than 20 is in the top of the funnel. Pure gold. So you’d blast it, right?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 6, 2013
    [Lead] 10 Ways To Optimize Your Sales Engine In 30 Days
    You never know where these conversations could lead. Lead, Manage, and Get Out of the Way. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann , CEO and Founder of Sales Engine , a company that helps firms build and tune their sales engine(s). You can find him on Google + , LinkedIn , & Twitter
  • HUBSPOT  |  WEDNESDAY, JULY 10, 2013
    [Lead] Psychology for Marketers: 9 Revealing Principles of Human Behavior
    Bonus : if you understand these principles and weave them into your marketing, you’ll also convert more visitors into leads, and leads into customers. By delighting your audience with these small gifts, you’ll be one step closer to establishing a true, solid relationship with your visitors, leads, and customers. 2) Commitments.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Lead] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. With over 1.4 Instagram. Twitter.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 25, 2015
    [Lead] Why Your Professional Services Firm Needs an Editorial Calendar in 2016
    Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. It is the leading marketing program for delivering greater visibility, growth, and profits. It happens to the best of us. You need an editorial calendar. Go step by step. Repurpose.
  • WEBBIQUITY  |  MONDAY, JANUARY 30, 2012
    [Lead] 12 (of the) Best WordPress Guides and Plugin Reviews of 2011
    WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. How did WordPress emerge as the leading blog platform? Cost and ease of use are certainly factors, but one of the important reasons is its extensibility through plugins.
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Lead] The Easiest Ways to Measure Marketing ROI
    When there’s a clear number to work backward from, it’s easier to reverse-engineer the sales funnel and see the path of leads toward revenue as a clear number, rather a fingers-crossed gamble. To pump a little extra juice into marketing efforts and increase leads, try a few other demand generation tactics. 1. Marketing Analytics
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Lead] Hello Europe! HubSpot's Heading to Dublin, Ireland
    Our software has helped nearly 8,000 businesses around the world break away from traditional marketing and attract high-quality leads using inbound marketing strategies. Lead and customer profiles automatically adapt based on changing preferences and interactions with your company. Today is an exciting day. Click image to enlarge.).
  • HINGE MARKETING  |  FRIDAY, MAY 27, 2016
    [Lead] Expanding Your Professional Visibility is Critical for Both You and Your Firm
    Related Stories 3 Keys to High-Growth for AEC Firms Is Your Referral Program Getting You the Leads You Need? Knowledgeable professionals are the foundation of every firm. But providing top-notch expertise is just not enough to differentiate your firm in today’s marketplace. Are you ready to start climbing? Any Industry The Visible Expert
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Lead] 25 Ways to Get More Social Media Followers
    After a new lead fills out a form on your site, it’s a good idea to include links or calls-to-action on the subsequent thank you page encouraging these leads to follow you in social media. Again, new leads are more likely to at least check out your social media profiles. Newsletters & Lead Nurturing.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Lead] Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
    Newer content performs better in the search engines, leading to higher rates of organic traffic, leads, conversions, and so on. Generally speaking, most businesses want: More leads. We’re kind of having a problem in content marketing right now. You see, everyone is creating content. But this is just a statistical percentage.
  • MARKETING ACTION  |  THURSDAY, MAY 16, 2013
    [Lead] The 9 Immutable Laws of Social Marketing
    In this webinar, he’ll share the nine most important rules of social media marketing, and the one core, age-old marketing truth that leads to social media marketing success. Create engagement that leads to two-way conversations and sales. Social media’s still a puzzle for many of us. How do you use it to generate heat as well? 94 fans.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2011
    [Lead] How to Beat the S&P 500
    This includes not only the active sales pipeline, but the raw responses and leads that will eventually translate into revenue.  Fast-growing companies need to closely track the rate at which leads are moving through the revenue cycle and converting to closed deals. Customer Confidence Rocked.” Businesses Posting Big Losses.” Value.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 3, 2011
    [Lead] 5 Content Marketing Questions: #3 What’s Possible?
    As you write out several sentences to answer these questions, you’ll lead your readers through a path that leads to action. More leads, more opportunities, more clients, more money. #3 Whats Possible?" alt=" 5 Content Marketing Questions: #3 Whats Possible?" />. #3 Whats Possible?" What is the problem (pain, predicament)?
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 22, 2013
    [Lead] 6 Ways B2B Companies Can Replace LinkedIn Answers
    If you were using Answers, here are 6 ways you can use LinkedIn to connect with prospects and customers and generate leads: 1. LinkedIn has announced that they will be shutting down LinkedIn Answers on January 31. This under-utilized area lets anyone with a LinkedIn profile ask questions of the entire social network. Photo credit: Flickr.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Lead] The Lamest Excuse for Missing the Inbound Train [Cartoon]
    Last call for the non-stop train to lead gen eration ! Connect with HubSpot
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Lead] 4 Steps to Maximize Your Marketing Data
    Build a program to continually check outdated, inaccurate, and incomplete information on your accounts, leads, and contacts. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Lead] Make Your Content Marketing POP with Powerful Images
    by Judy Gombita (@jgombita) Related Stories Turning Your PR Team into Publishers with Social Media Simple Tweaks to Improve Social Media Lead Conversion Social Video in 2014. In my post You Should be in Pictures, I discussed the growing importance of visual imagery in content marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 4, 2013
    [Lead] The Expanding Role Of B2B Marketing
    stated that previous year conferences had covered the classic challenges in B2B marketing such as lead generation and sales and marketing alignment. Two years ago I wrote that Change is Coming To B2B Marketing. And it was straining traditional marketing strategy. 79% reported feeling confident in their ability to navigate change. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Lead] Social Media ROI – You’re looking in the wrong place
    As you can imagine, realizing these financial gains wil require significant transformations in management practices and organizational behaviors — HR will be leading the way toward social media success.   As in most cases involving transformational change, the technolgy is the easy part! It just makes so much sense. Ratings and reviews.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Lead] Essential Marketing Strategies for SaaS Startups
    More often than not, your passion and expertise will come through and result in amazing content to drive lead generation. In addition, highlight premium content that will convert visitors into leads at the top of the funnel. It is a great time to be a software-as-a-service company. This is great news for SaaS startups.
  • CHRIS KOCH  |  MONDAY, JUNE 9, 2014
    [Lead] The Worst Source of Work Conflict
    First, I worked in small companies for my entire career leading up to 2012, when I joined SAP, which is a huge company, and like any huge company, has its share of bureaucracy that was absent from my previous workplaces. There are five ways that technology (current technology, anyway) leads to work conflict. Culturally clueless.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Lead] Top 10 B2B Social Media Posts of 2013
    Generate More Leads with B2B Social Media [Infographic] (2012). Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. Half of these top posts were published in 2013, including the top three.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 12, 2015
    [Lead] How to Entice Your Clients to Join the Marketing Automation Party
    Multiplies Leads: Sending the right message to the right people at the right time by delivering specific emails and content via automated campaigns nudges prospects to opt in to continue receiving information that’s relevant to them. In addition, the higher lead conversion rates demonstrate better alignment between marketing and sales.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Lead] How to Optimize Your B2B Marketing and Sales with Online Video
    Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Capture sales leads with longer form video. Here is the final fact: Salesforce’s YouTube videos churn out as many leads per day as 46 hyper efficient sales reps.  by Jon Miller Online video is exploding.  Take YouTube, for example.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 10, 2013
    [Lead] Book Review: Tales From a Veteran Blogger
    Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Telling Stories.
  • SYNECORE  |  WEDNESDAY, MARCH 6, 2013
    [Lead] Why Every Business Should Be On Pinterest
    disagree with this notion, as my thoughts about consumer behavior outlined above (affinity leading to intent, and proximity to action) attest. Is Pinterest the most sales actionable social network out there? This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Lead] B2B social media case studies - 3 you can learn from and why they work
    Show them the value of blog content online (it’s searchable and archivable) and how it leads to leads and business and they will buy in. With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself. increase in leads. All in all, it’s a great way for most to learn.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 17, 2013
    [Lead] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
    This is why the best sales lead generation companies (such as Find New Customers) have a documented b2b demand generation process  like the SCORE b2b demand generation program. When hiring a B2B demand generation manager, don’t just hire a person. Fill out a form and send in your resume. Why did they fire their in-house staff?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 5, 2016
    [Lead] 7 Quotes From 7 CMOs About Building a Modern Marketing Organization
    Because they have to do a lot of leading by influence, they have to do a lot of aligning and engaging and evangelizing, and that only works when people trust you. Not sure if I buy into the whole 7 is the luckiest of all numbers thing. In bold is the topic for which each quote is referring to specifically. 1. Consumer Insights. This allows.
  • 3D2B  |  WEDNESDAY, JANUARY 14, 2015
    [Lead] 3D2B – Outsourcing B2B Telemarketing? - How to Calculate the ROI
    You''re ready to nurture and qualify leads more effectively and maximize the use of your sales team''s time. Since they are experts at lead qualification, sales people increase their conversion rate to 10%. You''ve decided it''s time to use the power of the human touch and connect one-on-one with your prospects and customers.
  • SAZBEAN  |  FRIDAY, JUNE 10, 2011
    [Lead] Digging in the Cache – A Series of Tubes
    And if you’re trying to regulate something you clearly don’t understand, it’s probably going to lead to some ridicule. Just take a listen: This lead to ridicule from supporters of net neutrality who could point to Stevens as being old and out of touch. How do you explain the Internet to someone who has never used it?
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 13, 2011
    [Lead] K’s Top Five for the Week – March 13
    Tweeting Isn’t Enough for B2B White Paper Lead Generation by @Jonathan_Kantor. White papers are staples for B2B lead generation. Tweet This week my top five picks focus on content marketing. First there’s content creation. But content creation is only part of the battle. The last two picks focus on these two areas. Enjoy! Tweet This!
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Lead] 60 Marketing Acronyms Every Industry Pro Should Know
    high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead. It can really throw you off your game in a conversation.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 19, 2012
    [Lead] Sales Leadership and Management in a Recovering Economy
    More importantly what are you doing to lead and manage your organization and prepare of better times? Cost per lead, by source. Looking Ahead: Leading Indicators. In addition, smart sales leaders increasingly rely on what we call “leading indicators.” Dollar value of pipeline ratio to future monthly quotas.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Lead] Customer Obsession Is Now Essential – Part 2
    In our survey, 86% of respondents agreed that information access and power have shifted to the customer and that marketing has to evolve and expand in order to lead this change. Increasingly, marketing is being asked to lead customer-facing change. ​. We wanted to see exactly what role marketing has in our changing landscape.
  • HINGE MARKETING  |  MONDAY, APRIL 11, 2016
    [Lead] How Much to Spend on Your New B2B Website?
    It’s a common pitfall that leads to tragically flawed web strategies. For the new Hinge website, that meant reaching out to the Hinge experts in project management, online strategy, SEO, social media and other lead-nurturing strategies. We at Hinge are faced with the same monetary quandaries that trouble our clients. Not so fast.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 22, 2012
    [Lead] [Audio] 3 Big Sales Problems I See Today
    Recently I was interivewed by the Sales Lead Management Association about some of the biggest problems I see today that are having a negative impact on sales -- and what can be done about them. What was my key focus? Management's failure to understand changing customer/behavior. You can listen to the download the interview below.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Lead] Marketing Automation Catching On Fire
    That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. Interesting to note that the majority of the players only came to existence not even 5 years ago. This nascent industry still has lots of growth to do.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 2, 2013
    [Lead] How to Train Your Inside Sales Team to Stay Organized
    Your thoughts are scrambled between big projects – meeting with the sales team to follow up on passed leads or working on a new script – and small projects – leaving 15-second voicemails and filing papers. It’s Monday morning. You sit in your chair and elbow over a stack of papers in order to reach your keyboard. and 3 to 5 p.m.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 12, 2013
    [Lead] How Guest Blogging Grows Your Business and Improves Your Search Ranking
    If you want to promote a business like the sales lead generation company , Find New Customers , start writing guest posts! Guest post for Docusign : Stop Chasing Contracts and Get Back to Generating Sales Leads  . “Guest blogging not only brings links (for search ranking), it brings an audience for your content marketing.”
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [Lead] Employee Advocacy in Social Media: Why Your Professional Services Firm Should Care
    Once recognized as a top contributor, visibility will increase, leading to a greater probability that other LinkedIn users will engage with your discussions and read your content. Increased number of leads from social channels. Professional services firms are buying in to the social media craze. Let’s cut to the chase.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, DECEMBER 22, 2012
    [Lead] The 2 Most Underrated Qualities of Top Performers
    Curiosity will lead him or her to find out how a prospect’s company operates, and to look into creative solutions. curious rep will also do thorough pre-call research, which has been proven to lead to higher sales success. Sales managers and recruiters talk about a lot of qualities they want reps to possess. For a while.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 7, 2013
    [Lead] The Marketing Metrics That Matter – i?marketing (Part 6)
    Three questions to answer: How many Marketing Qualified Leads? What’s driving lead scores up? Three questions to answer: How many Sales Qualified Leads? Your bottom line : Higher quality leads at less cost per lead and less cost per customer. Editor’s Note: Our recent regional i ? The signal-to-noise ratio. Expand.
  • SALESFUSION  |  WEDNESDAY, MARCH 12, 2014
    [Lead] Content Marketing Strategy
    The post Content Marketing Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 4, 2014
    [Lead] 4 Steps To Success In The New Demand Generation World
    Director of Lead Generation at Ventyx. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. Today’s post is another guest post from Rob Krekstein, Sr. Business Model. Process. Training.
  • DIGITAL B2B MARKETING  |  THURSDAY, SEPTEMBER 6, 2012
    [Lead] Your Content Marketing Must Become Convenient
    Every piece of content and interaction should lead to another one. Look around you. There is a coffee shop on nearly every corner. Supermarkets offer one-stop shopping for all your needs. Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want. If you are not, who else in your market will be?
  • SNAPAPP  |  THURSDAY, AUGUST 13, 2015
    [Lead] Are You In Marketing Shape?
    For many marketers, it means a healthy stream of new leads and progressing leads down the funnel. To get leads moving, you need a diverse stream of content to get the right message in front of the right person every time. As we enter the last month of summer, we’ve been hearing about dieting trends, workouts, races, and more.
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Lead] Above the Fold: Fact or Fiction?
    Welcome back to another installment of " 90 Seconds of Design with The Beard ,” featuring me, Spencer P, Lead Graphic Designer at SyneCore. Such as, "I don''t want scrolling," "everthing must be above the fold," and "can you make sure all my important information is at the top.". Never fear, #TheBeard is here! Tweet #TheBeard.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 5, 2012
    [Lead] Can the User Interface Impact How Well You Do Your Job? [CHART]
    We found that the volume of leads is slightly higher when customers are on the new interface.  Finally, the most dramatic improvement seems to be in the number of leads nurtured per active marketer,  almost 50% more capacity per marketer! Can the User Interface Impact How Well You Do Your Job?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Lead] The Science Behind Successful Facebook Ads [Free Ebook]
    Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page. But using Facebook advertising to drive results like these only works if you're smart about it. The most popular links.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Lead] 8 Rules For Running Online Display Ads
    Lead them to water. One way to avoid being disruptive is to ask, “Where will my ads lead?” Is there dissonance between your copy and where you lead the audience? The Internet changed the value proposition of mass media marketing. But online displays ads still play a vital role in building a wider audience. Mix up your metrics.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Lead] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    The obvious reason for this is that a sales professional with a healthy and active social media presence can use that base of followers to move their message and generate more leads for themselves. The larger the following, the more eyeballs see the message and the eventually resulting in more leads.
  • NUSPARK  |  WEDNESDAY, MARCH 2, 2016
    [Lead] How Google’s New Search Results Layout Impacts SEO
    Highly commercial queries are those most likely to lead to a purchase as a result of the search. Your need to optimize your website and landing pages for lead capture. How Google AdWords’ February 2016 Changes Impact SEO. Google started implementing the changes worldwide on February 19, 2016. For many, this came as a complete surprise.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 3, 2009
    [Lead] My toast to bad sales leaders
    For companies looking for marketing campaigns in b2b lead generation who wish to improve the way they acquire new customers , Find New Customers is the place to go. CSO Insights says companies need to improve the way they generate leads through great marketing campaigns and implement processes for business to business lead generation.
  • MARKETING ACTION  |  FRIDAY, MAY 17, 2013
    [Lead] Marketo IPO Underscores Growing Value of Marketing In The Enterprise
    But even this has been enough for the leading vendors to report substantial year-over-year growth and enter the public equity markets. 3) The CRM market is ready for the next wave. We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Annual growth is over 60%.
  • CRIMSON MARKETING  |  THURSDAY, MAY 30, 2013
    [Lead] 8 Ways to Ensure Your New Product Launch Succeeds
    The best medium for you is the one that leads customers to make a purchase. . 7. Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. Here are 8 steps to follow when planning for a successful product launch: 1. But what happens after their call to action is fulfilled? ” 8.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    With website conversion rates nearly six times higher for content marketing practitioners vs. non-practitioners, and more than six times the annual growth in marketing’s contribution to revenue among leading content marketing organizations vs. their peers, you have only two of the countless business cases for why content marketing works.
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Lead] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    What we found suggests that the secret to attracting and growing active, lead-producing subscription lists is not much of a secret at all: post content as often as possible. That's a list I'd like to grow as quickly as possible so I can nurture those subscribers into qualified leads and, eventually, convert them into customers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 11, 2012
    [Lead] Why Google Social Search Means You’ll Probably Want a Google+ Page
    So a search for a broad search of a topic like music might lead to a box of suggested people to follow like this: Suggested people to follow for the search "music" on Google. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. That green arrow – it’s important.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    For years, marketers have been trying harness the enthusiasm of happy customers to convert leads to revenue. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of     Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Here’s a fun exercise. See the difference?
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 14, 2015
    [Lead] 4 Tips To Rock Your Content Marketing With A Small Team
    The truth is that startups and smaller companies can benefit greatly from content marketing, especially when you consider that inbound marketing offers 54% more leads over traditional outbound marketing — which you’re probably doing already. But this doesn’t have to be the case. Get yourself some good content marketing software.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Lead] How to create social media metrics that matter
    Steve Goldner is the Senior Director at MediaWhiz where he leads the social media practice. By Steve Goldner, Contributing {grow} Columnist. head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! So how do you even go about this?  Notice I did not mention sales.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 17, 2013
    [Lead] How to Tame Panda and Penguin with WPO
    But done well, a blog fosters social engagement, improves organic search results and generates leads. Google’s Panda and Penguin updates have irreversibly changed the practice of SEO. At a high level, both updates are designed to clamp down on “artificially optimized” web pages (e.g., WPO Tactics for Panda and Penguin.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 18, 2013
    [Lead] Four Things Marketing Can Say “Yes” About in 2013
    When they come asking for a better billing system or lead-scoring platform, set up a giant committee to write the business requirements document, technical specification, RFP, and critical path. You’ve got to love January. Those plans you’ve been revising for months are finally in motion. Go ahead. Maybe not. Everyone went home happy.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Lead] Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
    Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release.  FOR IMMEDIATE RELEASE. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements. About SnapApp.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 30, 2013
    [Lead] How to Reduce Poverty – Answer: Fix Homes – TED Talks with Paul Pholeros
    The blog of the sales lead generation company Find New Customers, by Jeff Ogden , always shares good learning content on Sundays, like TED Talks. Sundays are for learning. believe in lifetime learning. The key insights: think beyond medicine and fix the local environment. Sunday Posts Find New Customers Jeff Ogden
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Lead] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    This is a good way to get more visibility for your brand and possibly acquire new leads as well. Use that opportunity to give them content that’s useful and interesting, and gradually lead them to your website for deeper engagement and the chance to buy. Email and social media can be a powerful combination. Start with the Basics.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Lead] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    Remember about six months ago when Gmail unveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ''Promotions'' tab? Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Why You Should Sign Up for Gmail''s Field Test.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Lead] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by the award-winning marketing expert, Jeff Ogden. Mitch pulls no punches in this provocative best-selling book or on this show. This is why you need to watch this show. Mitch Joel. Why data is key to business success today.
  • SNAPAPP  |  TUESDAY, MARCH 22, 2016
    [Lead] Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)
    It’s 90 days before you can move leads into a more specific, personalized branch of messaging. You want to learn information about your prospects and their interests so you can send the most relevant, customized content, but you also feel like you’re falling behind, frazzled by a slow lead turnover. . Could there be a better way?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 11, 2015
    [Lead] Why the Best CMOs in the World are Customer Champions Every Step of the Way
    Having hosted over 100 CMO dinners a year the last few years within The CMO Club, I’ve concluded that leading CMOs start by listening and interacting to create a clear understanding of the customer’s persona, desires and real-world behavior. Interactive customers, for many industries, are a brand’s best friends.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 27, 2011
    [Lead] 5 Content Marketing Questions: #1 What’s the Problem?
    This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ pain. In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. What is possible?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Lead] B2B Marketing Tactics That Work Today
    The topic is B2B Tactics That Work (And Those That Don’t ). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?&# Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner  from Citrix and Greg Holzrichter from Virsto Software. Augmented Reality?
  • ONPATH  |  WEDNESDAY, NOVEMBER 7, 2012
    [Lead] Oh Snap! No One is Opening My Emails
    The truth is, it doesn’t matter how many people open the email if they’re not converting to leads. Marketing automation systems and most email marketing platforms have lead scoring capabilities. Once you know your buyer personas, establish a system for how leads will be communicated with once they enter your platform.
  • SNAPAPP  |  THURSDAY, MAY 14, 2015
    [Lead] The Modern Marketer’s Blog Roundup 5/14/2015
    Read On>> KISS Metrics: 3 Tactics to Instantly Gain More B2B Leads. Helping marketers get more leads! This post from KISS Metrics is right up our alley, chock full of actionable tips to jump-start your B2B lead machine. Ah, B2B leads! Unfortunately, the process of gaining B2B leads is not easy.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Lead] Time Constraints: Content Marketing’s Greatest Challenge?
    And when quality suffers, it can be hard to meet your goals for brand engagement and lead generation. Identify content types that increase traffic or help you capture leads. That’s why as a leading SEO agency , KEO Marketing monitors analytics for every campaign we execute. Creating valuable content is tough.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 25, 2011
    [Lead] How to Sell to People Not Contacts
    What’s important is cutting through the noise and getting the accurate information that matters about leads and prospect. Filed under: Product Updates , Sales Intelligence Tagged: B2B , b2b sales , insideview , lead generation , Sales 2.0 , sales productivity , sales prospecting , Social CRM , social intelligence.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Lead] How To Start A Conversation To Keep Visitors On Your Web Site
    by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. Demand Generation
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Lead] 38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Marketing To-Dos' in 2013 and Why All Roads Lead Back to Inbound. Things to Do With Qualified Leads Who Don't Convert Into Customers. Steps to Better Lead Nurturing Campaigns. This blog will teach you how to generate leads using inbound marketing via content that's enjoyable and easy to consume. 10) For Entrepreneurs.
  • FATHOM  |  WEDNESDAY, JANUARY 8, 2014
    [Lead] 10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
    Organizations spend a large amount of their annual marketing budget on outbound marketing; missing out on valuable leads and customer engagement that inbound marketing can achieve. It’s a win/win situation; you receive an interested lead they receive quality content. 3.)    Infographics. Videos are a great to engage users.
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