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  • SALESFUSION  |  FRIDAY, MARCH 14, 2014
    [Lead] Content Marketing for B2B Companies
    The post Content Marketing for B2B Companies appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
  • HINGE MARKETING  |  MONDAY, MARCH 14, 2016
    [Lead] Content Marketing: A Key Component of Professional Services Marketing Plans
    The key to building these virtual relationships is content marketing, an online strategy that elevates thought leadership through the routine publication of free, valuable, educational content and using that content to attract new leads, nurture existing leads and build preference for the firm. Traditional Marketing 101. Builds trust.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 19, 2012
    [Lead] A Checklist for 2012 Content Marketing Plans
    Where did your most qualified leads come from? 2012 Content Marketing – how did we get here so fast?  I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. What about you?
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Lead] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    My two favorites are LinkedIn (for B2B content) and Facebook (for B2C and some B2B) leads. And Sponsored Posts are a great way to drive leads, using high quality content offers that (once again) educate and/or entertain your prospects, driving them to a rich exchange of contact for content. First, nail the basics. billion expected.”.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Lead] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    The below interview is with one such individual, Abhishek Mittal ( @mumblr on Twitter ), who is a B2B business development executive with the thought-leading global professional services company Towers Watson. My active presence on social media channels has also helped my get new leads and business. Absolutely! B2B Sales Blogging
  • HINGE MARKETING  |  THURSDAY, DECEMBER 17, 2015
    [Lead] Your Website is the Hub of Your Firm’s Online Presence
    You can choose to build a great looking website that appeals to your audiences, but wouldn’t it be nice if your website also brought in qualified leads? With some careful planning in your analytics and CRM setup, then you can connect the dots between social media driven traffic and leads for new business or recruiting. Figure 1.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Lead] Content Retargeting: A Marketer's Guide to Getting Started
    SEO has always been an effective lead generation tool for my company, though we identified a need to better connect with the website visitors we were drawing in. Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. The Retargeting Process.
  • CMO ESSENTIALS  |  MONDAY, APRIL 20, 2015
    [Lead] Marketing, Sales, and Customer Service Collaboration: 7 Free Research Reports for Shared Knowledge
    To pick up more useful marketing and sales advantages from customer experience best practices, read: CEM Executive’s Agenda 2015: Leading The Customer Journey to Success, Omer Minkara, March 2015. You can’t be competitive in marketing today without an eye for sales and customer experience best practices. Can Your Sales Team Keep Up?
  • FATHOM  |  TUESDAY, MAY 14, 2013
    [Lead] Fathom’s Bold Chat Journey: Prepping for Implementation
    Live chat is a widely adopted customer service tool used on tens of thousands of websites, both Ecommerce & Lead-gen.   We’ve helped quite a few of our clients implement this functionality on their websites, and have finally decided it’s time to do so on our own!  Welcome to Part I: Pre-Chat Jitters.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2011
    [Lead] Adding Marketing Automation to your Digital Mix
    Lead Scoring. Although still growing in adoption, lead scoring has become invaluable in qualifying leads from digital marketing mixes and delivering those leads to sales. formalized lead scoring process gives each lead a score which will decide its next path – lead nurturing or on to sales for engagement.
  • B2BBLOGGERS  |  THURSDAY, MAY 10, 2012
    [Lead] 25 Awesome Twitter Tips
    To generate new leads? Tweeting special offers will give users another reason to follow you and bring in new leads for your business. Last week Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , shared 25 Awesome B2B Blogging Tips. This week she takes on Twitter. Enjoy, Jeremy. To ask questions? CONTENT.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 24, 2015
    [Lead] 3 Marketing Fundamentals for Busy B2B Marketers
    Whether it’s bringing in a certain number of net new leads or nurturing existing contacts to hit a qualified leads goal, laying out your core objective at the start makes you that much more likely to achieve them. Is your white paper seeing diminishing returns in terms of clicks or leads? Winter. Go back to your fundamentals.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, FEBRUARY 10, 2013
    [Lead] Sales Management: Make Monday Sales Meetings Easy
    His latest book is: “Leading High Performance Sales Teams ”. Making Monday Morning Sales Meetings Easy for Remote Teams    . First let’s look at what is wrong with the Monday morning conference call.  To start, everyone has to remember to dial in.  That’s exactly what ZipBridge does, an innovative new way to host a conference call. 
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Lead] The Art of Marketing: 6 DIY Design Projects to Try
    Ultimately, the modern marketing department is focused on hitting specific, number-oriented goals: X many leads. many sales-qualified leads. X% lead-to-customer conversion rate. lead generation, lead conversion, etc.). I’ve heard it before. You’ve heard it before. But, in fact, there is. Not to worry.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 31, 2014
    [Lead] How to Find Relevant Subreddits for Your Business
    From sourcing a creative content strategy to funneling leads from targeted advertising, reddit offers many opportunities for businesses. There are dozens of ways  to benefit from reddit. Unfortunately, many businesses employ marketers or public relations practitioners who neglect vital elements of this particular platform.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Lead] Is Email Marketing Making a Comeback?
    Email marketing technology can lead to quick conversions. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. Email marketing was somewhat forgotten, but is it dead ? First thing’s first.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 10, 2015
    [Lead] In Case You Missed It | eMagine’s Recent Site Launches
    For this leading cloud-based risk management software company, our team designed a simple, easy-to-use site with a custom tabbed template and Marketo landing page integrations. Since 1996, eMagine has built a wide portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. ProcessUnity.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 5, 2013
    [Lead] Your Company has Graduated to Marketing Automation– Now What?
    You’re ready to see an exponential increase in click-throughs on your emails, registrations for your webinars, and number of leads generated from every marketing campaign. Cost per Net New Lead Acquisition by channel. Start with smaller efforts within the marketing department, such as lead lifecycle development or process improvement.
  • HUBSPOT  |  FRIDAY, MARCH 30, 2012
    [Lead] Your Cheat Sheet for the New Facebook Page Timeline Design [INFOGRAPHIC]
    And if you're looking for a more detailed guide to using the new page design, you can always download our free Step-by-Step Guide to New Facebook Business Page Timelines , which walks you through the different ways Facebook's new page features can support your marketing and strengthen your lead generation efforts. Time is almost up!
  • KEO MARKETING  |  TUESDAY, DECEMBER 15, 2015
    [Lead] B2B Buyers Need Insights, Not Just Information
    You’re not generating as many leads as you need to hit quarterly sales goals. As a leading inbound marketing agency , we build every content marketing campaign around insight selling strategy. In an effort to demonstrate thought leadership, B2B marketers produce a substantial volume of educational content. Insight selling in action.
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Lead] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    What counts as a lead, or qualifies a prospect as an opportunity? There needs to be individuals in the organization who will say, hey we need to tag links because then you’ll get credit for all the leads you’re bringing in. In a recent webinar with Bizible , Justin Norris of Perkuto discussed just this. Strategy. Process. Top-Down.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 27, 2011
    [Lead] 5 Content Marketing Questions: #1 What’s the Problem?
    This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ pain. In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. What is possible?
  • NUSPARK  |  FRIDAY, NOVEMBER 4, 2011
    [Lead] Permission Marketing Drives White Paper Relevance
    Generate qualified sales leads. As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Lead] 4 Tips for Effective Pre-Call Sales Planning
    For example, most marketers today are under intense pressure to bring in more high quality leads or to justify their marketing spend. Stymied about what to say when you contact a prospect? It's especially tough if you feel like you don't know enough about their organization to craft a relevant message. I’m having a hard time with that.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 28, 2013
    [Lead] Is Big Testing the Future of Marketing?
    And between data and insights that lead to better marketing techniques. But to achieve modern marketing alchemy — turning lead (i.e., Every day, we are seeing more overlap between marketing and technology. Between science and art. This post hits on all those topics and asks if Big Testing is the future of marketing.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Lead] A/B Testing in Action: 3 Real-Life Marketing Experiments
    Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. The lesson here is, when conducting A/B tests on landing pages, start with pages that have a low visitor-to-lead conversion rate to begin with.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 16, 2012
    [Lead] Savvy Week in Review: March 16
    Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue featuring @ distmarketing via @MarketingSherpa. It's Friday? Really? Seems like we didn't just lose an hour to daylight savings, we may have lost a couple days! We hope you enjoy this selection as much as we did. by @ardath421. just for fun.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Lead] Choosing the Best Big Social Networks for Publishers
    Keep in mind that gaining highly qualified leads directly off Facebook is a little tougher, and the platform could be better to think of as a great way to fill the top of your funnel. It’s also a great way to take a Twitter lead you may have made and start creating a deeper relationship. Should you use Twitter or LinkedIn? All of them?
  • CRIMSON MARKETING  |  MONDAY, JUNE 3, 2013
    [Lead] How to Use Content to Build Customer Loyalty and Retention
    According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” Content creators can now think of themselves as publishers.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Lead] 6 Experiments You Should Be Running On Your B2B Website/Blog
    The categories could be lead stage, historical actions, first-time visitor, etc. It’s a high volume page and everything leads to the form CTA at the bottom of the page. Instead, you should be measuring the number of qualified leads, opportunities, and revenue driven by each version of the experiment. via GIPHY. Video Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 2, 2013
    [Lead] The Psychology of Selfies
    Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. I am a social media outlier. Celebrities like Rihanna, Miley Cyrus, Lady Gaga and Justin Bieber lead the selfie trend. I am a social media outlier. have never posted a “selfie.” ” In fact, I didn’t get it. Sarah J. Like me.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Lead] 33 Stats On The Future of Content Marketing
    Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. ~ The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. Sirius Decisions.
  • SYNECORE  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] What Are Buyer Personas & Why Do they Matter?
    Next, you can utilize online tools like your contact database to see if there are any patterns in the way new leads are consuming your content online. When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. What Is a Buyer Persona? Headshot.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Lead] The 5-point plan: how to increase marketing ROI from call conversions
    But although online is great for understanding your customer base, it may not be the best platform for converting leads into customers. 65% of businesses still consider the phone their strongest lead source, so how can marketers track when their online efforts are generating phone calls? Guest post by Luke Rees. Click-to-call tracking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Lead] Four ways Facebook Instant Articles will dramatically impact marketing
    Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1.
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Lead] A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
    For example, if you have a blog post that drove a crazy number of leads in a month, you could include that example slide with a few bullet-point takeaways after the "Leads Generated by Marketing" slide. It''s a brand new month, everyone! It''s a time for new beginnings. But wait. aren''t we forgetting something? And that''s it!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Lead] How to overcome the fact that people are NOT reading your emails
    This leads to a lot of back and forth, re-explaining, and resisting the urge to highlight, bold and underline the main points of your email. This leads to a lot of back and forth, re-explaining, and resisting the urge to highlight, bold and underline the main points of your email. People simply are not reading your emails. Being brief.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Lead] 12 Important Places You're Forgetting to Add Calls-to-Action
    Do your landing page offers generate a high conversion rate but few actual leads? Likely, what's happening is that you're not getting your offer out there in front of enough people you want to capture as leads. Where else have you had success adding calls-to-action to improve lead generation ? it's a content promotion problem.
  • CAPTORA  |  MONDAY, JANUARY 11, 2016
    [Lead] Should Marketers Be Paid Like Their Colleagues in Sales?
    Marketing teams are responsible for driving leads, nurturing them and delivering eager-to-buy prospects for sales reps to close. Marketing technology, meanwhile, has become much more efficient at engaging buyers and converting them to qualified leads. But does that logic still ring true? All good in theory, right? Nay’ On Variable Pay.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 2, 2011
    [Lead] How Your Products Influence Your Brand
    Communications with customers throughout the sales process (including post sales and customer service) is vital for meeting and molding expectations and can lead to much better products (and brand perception) in the future. Other than advertising and marketing, products and services are how people experience your brand. Thoughts?
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Lead] 5 Outbound Calling Best Practices
    If they are tip-worthy, I'll add them to the growing list of lead gen tips. Dialing the phone all day is a task. have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!" when he does successfully set an appointment. Don't.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 5, 2016
    [Lead] Why Written Plans Improve Web Site Project Success
    Do we need to generate new leads, create awareness, better support existing customers, build a user community? How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution!
  • THE ROI GUY  |  FRIDAY, DECEMBER 13, 2013
    [Lead] Two Thirds Adding More Sales Reps in 2014. Will This Deliver Revenue Growth?
    According to research by SiriusDecisions, the main barrier to achieving quota goals is not too few leads, lack of training, or product knowledge, but the inability for Sales Reps to communicate the value your solutions provide. But will the new additions result in revenue growth? The risks are high. So how can ramp up occur more quickly?
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [Lead] How To Adopt ABM Predictive Analytics at Your B2B Organization
    Omnichannel tracking (online and offline) Integration with the CRM Lead-to-account mapping. [ ] ABM STRATEGY. Advanced attribution solutions perform lead-to-account mapping , displaying marketing touchpoints by account. Predictive ABM analytics run on the basis of attribution tracking and lead-to-account mapping. [ x ] ABM Strategy.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Lead] 60 Marketing Acronyms Every Industry Pro Should Know
    high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). You can decide if a given action is a lead or a sale. CPL: Cost-per-Lead. It can really throw you off your game in a conversation.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JUNE 27, 2012
    [Lead] Top 6 Marketing Weapons for the New B2B Arsenal
    Lead Nurturing - B2B companies are building relationships with qualified prospects regardless of when they will buy, and earning that business when they are ready. The B2B marketer's world is changing. Quickly. The revolution is akin to the transition from the horse and buggy to the automobile. Some are not easily making the transition.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 17, 2011
    [Lead] New Features Added to B2B Marketing Zone and Social Media Informer
    Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list. Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 8, 2012
    [Lead] Why Every Social Media Team Needs Millennials AND Boomers
    Lead strategist. Whether it’s crowdsourcing R&D, providing customer service, or driving sales of this year’s fall fashion line, the lead strategist will develop a strategy that is purposeful and measurable. Photo credit: Wikipedia. That’s right. Dad said no Facebooking or texting while on vacation. NO TWITTER!! Let’s recap: Ms.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 31, 2013
    [Lead] More SEO Tactics Bite the Dust with Google Penguin 2.0
    We provide outsource marketing services to drive leads and revenue growth for our clients. If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Google Penguin 1.0 In May 2013, Google Penguin 2.0
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Lead] The Easiest Ways to Measure Marketing ROI
    When there’s a clear number to work backward from, it’s easier to reverse-engineer the sales funnel and see the path of leads toward revenue as a clear number, rather a fingers-crossed gamble. To pump a little extra juice into marketing efforts and increase leads, try a few other demand generation tactics. 1. Marketing Analytics
  • THE EFFECTIVE MARKETER  |  TUESDAY, NOVEMBER 6, 2012
    [Lead] What Do Buyers Want?
    You have created all that content, invested in a marketing automation system, and still the leads are not converting. The Marketing Manager is not looking to replace the email software, she wants a better way to generate qualified leads. Who is to blame? First, take a closer look at your content and answer the following questions: 1.
  • HUBSPOT  |  TUESDAY, JANUARY 22, 2013
    [Lead] 10 Places You Can't Afford to Publish Mediocre Marketing Copy
    Here's an entire blog post that talks about the ingredients to that secret email subject line sauce , but here's a quick distillation for you, too: Be Personal: Use lead data to send emails that speak to that particular recipient's needs. Hey, those blog posts aren't going to write themselves! And you would be right. Kind of. Your blog title.
  • FATHOM  |  MONDAY, AUGUST 3, 2015
    [Lead] Pitch Prospects Perfectly with Personas
    call/email activity levels, lead qualification, stage progression, etc.)  Are we setting our team up for success? For example, as a meeting is set and the lead is transferred to an account executive (in Salesforce of course), a CIO might be labeled with a “Stephanie Stingy” or “Victor Visionary” persona. Powerful Sales Toolkit.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 22, 2012
    [Lead] The Evolution of Content Marketing – An SEO View: UK Edition
    But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MARCH 4, 2015
    [Lead] Social Media: Deciphering Network Personas For Your B2B [Webinar]
    Webinar topics include: •          Explanation of Each Network’s Role In Your B2B Strategy. •          B2B Statistics on the Social Media Leading Players. •          A Sample Marketing Plan Utilizing Each Network. When it comes to social media most marketers admittedly lack a cohesive strategy. Register for our webinar today! Social Media
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 17, 2013
    [Lead] The Need for Speed – Ranking in Google with SEO and Engaging an Audience
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. This blog moved to WPEngine earlier this year and this video explains why we made this move – and why you should make this move too. Both for SEO and real life customers.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Lead] The Rocket Science of Social Media Marketing
    At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. To follow NASA’s lead, B2B companies first need to find their voice. The organization manages more than 500 social accounts. How to Tell Your B2B Brand Story.
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Lead] How Much Content Is the Wrong Question
    ” This is a fundamentally different approach which will lead to much different questions and answers. We think about content in terms of the organizational goals and objectives and do the same with technology -- insert lead scoring workshops and funnels here to “address” issues. But why? Something is wrong here!
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Lead] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    Remember about six months ago when Gmail unveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ''Promotions'' tab? Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Why You Should Sign Up for Gmail''s Field Test.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Lead] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few. With over 1.4 Instagram. Twitter.
  • MODERN B2B MARKETING  |  MONDAY, MAY 4, 2015
    [Lead] Say Goodbye to Endless Procedures in Your Marketing! 2 Fresh Approaches to Increasing Work Quality
    But requiring too many peer reviews among staff is a lengthy, back-and-forth process that thwarts progress and ultimately can affect  lead generation. Important audiences might be major stakeholders of your business, such as top customers, the right leads, partners, and executives. Quality Assurance for Email Marketing.
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Lead] 4 Steps to Get Started with Integrated Digital Marketing
    Think: If I were shopping for (fill in the blank), what circumstances would lead me to choosing (your business)? Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. MARKETING TAKEAWAY.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Lead] 10 (More) Marketing Terms You Need To Know
    This refers to increasing your online sales by converting your current website visitors into leads or clients. The Cost Per Lead (CPL) in a PPC campaign is considered a KPI. Last week we discussed 10 not-so-common marketing terms and as promised, here are… 10 (More) Marketing Terms You Need to Know. UX – User Experience.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Lead] Three Things to Think About Before You Develop a Vertical Marketing Strategy
    I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” That is a good start, but what about Lead Qualification teams, Inside Sales, and Customer Support? Vertical Marketing is Truly Focused on the 10%.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, SEPTEMBER 4, 2012
    [Lead] Sales Growth: 5 Proven Strategies
    Lead Sales Growth. Ken’s latest book is: “Leading High Performance Sales Teams”.         His latest book is: Leading High Performance Sales Teams’. Sales Growth. Five Proven Strategies from the Worlds Sales Leaders. The forward was written by Marc Benioff, CEO of SalesForce.com.  Five Strategies for Sales Growth.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Lead] 5 Ways to Create More Touchpoints with Email
    While it’s nice to have this audience receiving your messages, it doesn’t truly pay unless you can eventually turn these leads into customers. The following are several methods you can use to create more touchpoints and ensure that your email leads become customers. 1. Use a sign-up form to increase your email leads.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead] 21 Questions To Help You Define Your Content Marketing Strategy
    believe so strongly in these trends, that I even bet my career on content marketing by joining NewsCred , the leading provider of content marketing technology (editorial calendar, workflow) and content (original “newsroom” content and licensed content from over 5,000 trusted publishers). And that’s OK. Content is not a cost.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Lead] Social Media and the Stock Market: A Lesson in Global Manipulation
    large, national retailer uses Big Data to identify emotionally-troubled teens and targets them as a leading demographic for alcohol and cigarette sales. large, national retailer uses Big Data to identify emotionally-troubled teens and targets them as a leading demographic for alcohol and cigarette sales. Read on. The Experiment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Lead] Key to digital marketing success? Be less digital.
    Why not infuse those online contacts with the type of information that humanizes them more and leads to cooperation and rapport?” And you know it wasn’t THAT long ago that business relationships were built through a firm handshake, a trusting friendship, mutually-shared experiences, and trust. And it was a one-way ticket.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 4, 2012
    [Lead] Changing Marketing Automation is a BIG change!
    Since the sales lead generation company Find New Customers was founded over three years ago, we used a marketing automation system called Genoo. We offered tons of great content on B2B lead generation and nurtured and scored them – registering well over 3,000 companies in our database. It’s a really BIG job. Training).
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 18, 2009
    [Lead] What Exactly IS Digital Body Language?
    Much as each facial muscle contributes to our reading of a person's body language, the raw digital information is mainly of use when looked at through the lens of lead scoring to understand whether an individual is ready for sales, or what buyer role they play in the process. So what is it? As always, I welcome your questions or comments.
  • SALESFUSION  |  TUESDAY, OCTOBER 20, 2015
    [Lead] Content Doesn’t Have to be One-and-Done – 6 Benefits of Re-Skinning Existing Assets
    Doing so can lead to several key benefits. Cross-Promote Your Content: Beyond expanding your audience, re-skinning content can also help you strengthen your audience and build stronger leads with cross-promotion. Well, if you create an amazing piece of content but no one sees it, does it actually provide you with any value?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 13, 2011
    [Lead] 5 Ways Sales Intelligence can Increase Revenue
    Sales managers should be constantly on the lookout for ways to solve these business pressures and based on research by the Aberdeen Group, the top performing sales organizations have built strategies that can drive measurable results in building a sales pipeline and increasing the quality of leads. strategy around using sales 2.0 Sales 2.0
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 9, 2013
    [Lead] Leveraging LinkedIn Connections
    One Thing Leads to Another. "I connected with someone who was interested in using me for a project he was working on. He needed help with a sales team he was now leading. Connections matter. Big time. 4x more likely if the connection calls to make an introduction. 11x more likely if they have an actual connection. Connecting to CEOs.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 27, 2012
    [Lead] Inbound Marketing: Do You Have A Content Destination?
    And that will lead to more customers, more revenue and better business results from marketing efforts. B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. zzzzzzzzzz (snore). Oh, and don’t be boring! Photo Source.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 27, 2012
    [Lead] Sales Management & The Impact of Social Media
    Ken’s latest book: Leading High Performance Sales Teams is available at his website. Sales Management and the Impact of Social Media. Ken Thoreson. In the traditional sense of a new product introduction, social media is moving through various stages. This is exactly what I believe is the direction we will move. Let know your thoughts?
  • B2BBLOGGERS  |  WEDNESDAY, MAY 12, 2010
    [Lead] #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter #B2Bchat—B2C vs. B2B Marketing: Do the Differences Really Matter? In the B2B world, who usually takes the lead? Or is it?
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Lead] SlideShare Introduces Support for Infographics, a Big Win for Marketers
    Basically, if you can create engaging, original content on SlideShare, you have a huge opportunity for increased reach, traffic, and leads. This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. We''re thrilled about this new feature. Why You Should Care.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Lead] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    In fact, the time you'll spend recruiting exclusively for your study will often lead to better participants. You never want to "lead the witness" by asking yes/no questions, as that puts you at risk of unintentionally swaying their thoughts by leading with your own hypothesis. Step 4: Lead the Conversations. Introduction.
  • BIZNOLOGY  |  FRIDAY, JULY 29, 2016
    [Lead] Is there such a thing as “too much data”?
    Most people would agree that information overload is a real thing that can be overwhelming and lead to decision paralysis. Ensuring that your information gathering is relevant can lead to a better, faster, and more efficient decision making process. Is there such a thing as too much data? Know what you’re looking for. Like this post?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 5, 2013
    [Lead] From the Diary of an Eloquan: How Eloqua University Reminds Me of High School
    could host a party and get a whole bunch of leads. We could filter some of those leads out before they went through to sales. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Ian Hutchinson , a  Vidyard Video Marketing Specialist who helps modern marketers drive revenue with video.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Lead] 9 Common and Costly B2B Social Media Marketing Mistakes
    In a world in which 60% of the sales cycle is over before a lead ever talks to a salesperson , it has never been more important for marketing to be involved early in the buying process. Social media, when used for B2B lead generation and education, can help attract, educate, and qualify leads. Not Trying To Generate Leads.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 26, 2013
    [Lead] The Secret Ingredient To Great Content
    know I’m not supposed to “bury the lead” but I’ve given you a hint to the secret ingredient in great content marketing. We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. Photo Credit: Wikipedia.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [Lead] 5 Content Marketing Faux-Pas that are Killing Your Business
    Is it aimed to drive more traffic and generate sales leads? Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. It is the leading marketing program for delivering greater visibility, growth, and profits. Repurpose your content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Lead] How to create social media metrics that matter
    Steve Goldner is the Senior Director at MediaWhiz where he leads the social media practice. By Steve Goldner, Contributing {grow} Columnist. head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! So how do you even go about this?  Notice I did not mention sales.
  • CHIEFMARTECH  |  TUESDAY, NOVEMBER 24, 2015
    [Lead] 5 stages of maturity in marketing technology categories
    This is the first of several articles leading up to my predictions for marketing technology in 2016. CONSOLIDATE — The category is now becoming mature, and the leading vendors are pulling away from the pack. Let’s start with the illustration above, the 5 stages of maturity in marketing technology categories. HubSpot’s CRM).
  • ACT-ON  |  MONDAY, OCTOBER 26, 2015
    [Lead] How to Select the Right Marketing Agency for Your Business
    It’s important to understand whether your marketing agency leads by example. Marketing moves too quickly to put your stock into an agency that doesn’t stay on the cutting edge – so you can stay on the leading edge. 3. Finally. The economy is improving. Businesses are beginning to invest in marketing again. Got a marketing predicament?
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Lead] 13 Ways to Spice Up Your Marketing Content With Data
    If not, peppering your content with data can help you boost the quality, credibility, and interest factor of your marketing content -- leading to more views and conversion opportunities! By showing discrepancies between perception and reality -- or between two sets of data -- you can highlight gaps that lead to clear calls-to-action.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Lead] Introducing Vidyard Engage: Extend the Power of Video Across the Entire B2B Business
    For those businesses that use Salesforce, Vidyard can push video viewing data for videos sent with Vidyard Engage into the individual lead and contact records of viewers, too. This leads to the value of marketing’s work staying locked away; it’s potential, limited. It’s too difficult to find the right videos. Who Wins with Engage?
  • BIZNOLOGY  |  MONDAY, AUGUST 15, 2016
    [Lead] Inequality of pay undermining trust in CEOs and corporate brands
    Related to this position, a report by the Executive Remuneration Working Group in the UK concluded that “current levels of executive pay and its complexity lead to levels of remuneration which are difficult to justify,” and wants boards to explain why the ratio between the pay of the CEO and medial employee “is appropriate for the company.”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Lead] 6 Great B2B Business, Marketing, and Strategy Books
    B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. It’s been proven that high income earners read more books than other demographics. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35 on Kindle.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 28, 2015
    [Lead] Use Interactive Content to Create Sales & Marketing Alignment
    maybe, maybe not), and undifferentiated (every rep knows that an unqualified lead can generate a digital body language trail that looks frighteningly similar to a highly qualified, hot lead). Over the past few months, we’ve posted a lot of perspective on digital body language and the digital dialogue.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Lead] Marketing Is NOT About Relationships
    Activities ranging from inbound marketing to lead scoring and distribution are critical for marketers to master here. Marketing must play a supporting, not a leading, role in the development of successful business relationships. Develop a relationship. Don’t propose on the first date. Relationships take time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Lead] 5 Critical things you need to know about Periscope now
    Which leads me to the next point: 4. Which leads me to the next point: 4. By Kiki Schirr, {grow} Contributing Columnist. Golberg. This month Twitter started autoplaying Periscope streams within its feed. So in anticipation of writing a best practices article for brands approaching Periscope, I interviewed Geoff Golberg. million hearts.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Lead] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform. three weeks). As a result, Infer helps them laser focus on the best prospects and engage with them at the right times. About Infer.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Lead] 5 Powerful Techniques To Boost Your Content Marketing
    Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. If you are ready, then implement whichever of these tips seem next in line for you, and you’ll be able to see more leads, visitors and conversions in a very short amount of time. So how do you complete this grand task, you ask?
  • FEARLESS COMPETITOR  |  SUNDAY, NOVEMBER 6, 2011
    [Lead] Sunday Post | The Real Reason for Brains
    Jeff Ogden is President of the B2B lead generation company, Find New Customers. At Find New Customers , we believe Sundays are for learning. And there is no better way to learn that to watch one of these awesome TED videos. Deep informative and funny – they are superb. Filed under: Fearless Competitor. Fearless Competitor
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Lead] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    Mark Burgess ( @mnburgess ) President – Blue Focus Marketing and TEDx Speaker, adjunct Rutgers MBA professor, and other leading institutions.  He is ranked #27 on Social Media Marketing Magazine’s Top Marketing Professors on Twitter.” Professor Kimberly A. Professor Gary R. Want to follow along? FOR EWORD by David C.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Lead] Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
    Newer content performs better in the search engines, leading to higher rates of organic traffic, leads, conversions, and so on. Generally speaking, most businesses want: More leads. We’re kind of having a problem in content marketing right now. You see, everyone is creating content. But this is just a statistical percentage.
  • VERTICAL RESPONSE  |  MONDAY, MAY 18, 2015
    [Lead] A New VerticalResponse for Salesforce is Coming Soon
    Instead, there was an integration into the Lists section of a VerticalResponse account that enabled you to pull over Leads or Contacts. You’ve always been able to pull your Leads or Contacts from Salesforce to create a list, and then send back updated reporting. February 2005. Do you remember what happened 10 years ago?
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