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  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Lead] You have a new match! Online dating tips for the B2B inbound marketer
    Companies that blog generate 67% more leads per month than those that don’t, and 82% of marketers who blog on a daily basis acquired a customer from it. 'Back on the market or going to market? Hot tips from Earnest! That’s a huge number of people using the Internet as means of looking for a partner (or a bit of ‘fun’). Playing the long game.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 6, 2013
    [Lead] How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop
    At what point should leads be passed to sales? What methods are in place currently to alert sales of new inbound leads? How does sales communicate back to marketing about qualified or unqualified leads? What are your various lead sources? Do you have defined stages of a funnel that a lead or contact moves through?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 14, 2013
    [Lead] Why IT and Sales Need to Become Best Friends
    The more communication there is between the two departments, the better understanding there will be on how to evaluate and maximize the efficiency of the sales process, which will hopefully generate more sales, leading to an increase in company revenue. This is his blogging debut. Sales. Dealings with computers, software, networks, etc.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 5, 2013
    [Lead] 5 Tips On Managing CRM Data Costs
    On top of all that, what happens with old leads that were once valid but now the contact has changed jobs or left the organization? 'Maintaining accurate CRM data is a challenge for nearly all of the organizations we''ve partnered with over the years. Inevitably there is a percentage of data that is not worth calling at all.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 15, 2013
    [Lead] How to Handle Objections as Opportunities, not Roadblocks
    Even if the end result does not lead to a passed opportunity, you should still be able to gather valuable information that can help you with future opportunities and conversations. 'Sales Prospecting Perspectives is pleased to bring you a post from Tiffany Fenore , a Business Development Representative at AG Salesworks. It''s bad timing.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 19, 2013
    [Lead] 5 Tips for Getting Out of A Sales Slump
    Whether it''s that time of the year, or your pipeline is looking depressing, or your personal motivation is lacking, there are endless reasons why you might be having a difficult period for passing leads. 'Going through a slump? Feeling like this fat cat? But this is not a bad thing. Contact different job titles or levels. Send a mass email.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 2, 2013
    [Lead] How to Train Your Inside Sales Team to Stay Organized
    Your thoughts are scrambled between big projects – meeting with the sales team to follow up on passed leads or working on a new script – and small projects – leaving 15-second voicemails and filing papers. 'It’s Monday morning. You sit in your chair and elbow over a stack of papers in order to reach your keyboard. and 3 to 5 p.m.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 23, 2012
    [Lead] My Top 10 Quotes From Bad Sales Reps
    “I'm not good at public speaking” – Being comfortable enough to speak in front of strangers and lead a conversation is an important skill set for any rep. I’ve been involved in sales since I first started canvassing door to door for a home improvement company when I was in high school. “I usually just wing it!”
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 21, 2010
    [Lead] A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?
    and have invested in a solution to nurture leads, but you aren't getting the results you want. Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it. He could have focused on fixing his calendar, not on finding the right racquet. Where should I put my energy?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 29, 2010
    [Lead] Three Steps to Make Sure You Get What You Want from Your Freelance Pro
    Knowing what to expect and being prepared for the experience can lead to a smooth happy experience for everyone. Hiring a freelance marketing pro, copywriter, web designer, etc. is a great way to get fantastic results without laying out the cash required for a full-service agency or full-time employee. 2) Be specific about what you want.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2009
    [Lead] Two Non-Traditional Approaches to B2B Registration
    like the idea of prospects self-selecting a follow up phone call as it sets the expectation for the person downloading the piece, and it helps marketing and sales prioritize leads. Last week, Stephanie recommended marketers collect incremental information during the registration process , asking for more information during each interaction.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Lead] You're Asking Too Much of Our Relationship!
    Edward Brice pointed out in a recent interview with me, as long as marketers are measured on leads delivered, registration is not likely to disappear for some time. Requiring registration in exchange for a download is a hot topic of debate these days. On the other hand, as C. Instead, you’d expect to learn more and more over time.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Lead] As Mobile Conversions Continue to Climb, Ensure You’re on Track to Optimize the Right Channels and Devices
    Conversion Rate: Search again leads in conversion rates, but desktop has much higher conversion rates than on mobile. Cost-Per-Click (CPC): Similar to conversions, desktop leads the pack in CPC, and CPCs in general are much higher for search. 'Looks like it’s time to get some new hiking boots because mobile is climbing yet again!
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Lead] Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation
    Most marketers are able to do this for web leads, but the addition of call tracking creates closed-loop marketing, where every lead is captured and attributed to its true source. Once you optimize your lead generation, you will have higher quality leads to pass off to your sales team.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Lead] CRM Retargeting: The Shiny New Advertising Tactic?
    Bring Your Lead Nurturing Program to Advertising As potential customers move through the buying process, online advertising can be tailored, delivering the most appropriate message to each potential customer. What if banner ads could become as targeted and relevant as emails? CRM retargeting is similar. The possibilities are endless.
  • ENGAGE  |  TUESDAY, APRIL 26, 2011
    [Lead] Social Media Friends … with Benefits
    More people are qualifying as leads Social media paves more inroads back to the company website (and subsequent lead generation form). Social media marketing allows access to a wider swath of potential customers (just like TV ads, just like magazine ads, just like radio ads, just like in-person events) and some of them turn into leads.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 11, 2011
    [Lead] 5 Sound Reasons to Begin Your Small Business Social Media Marketing with a Blog
    At the end of the day, however, one of your primary objectives for your small business in engaging in social media marketing, especially from a business development perspective, should be in leading potential new customers back to your website. The reasons are simple: 1) Gives your small business a social voice. 5) The SEO of social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Lead] The Net Generation and the future of social media marketing
    Anything short of the leading technology is considered passe. I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. Customization. Tweet.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 12, 2013
    [Lead] Week in Review: April 12
    Double Your Leads Instantly With This Simple Evergreen Tweak by Garrett Moon of @todaymade via @KISSmetrics (it's a two fer!). 'Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? Which Company is Most Useful to You? by @JayBaer.
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Lead] Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs
    It will be like being his Ghost of Lead Generation Past, Present and Future! Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? You aren't alone. The folks at Hubspot have done it again! Up from 9% in 2009. Worldwide there are 34,000 Google Searches per second!
  • ANNUITAS  |  WEDNESDAY, MARCH 21, 2012
    [Lead] Don’t Blame Me!
    Defining how leads are qualified. Effectively routing leads through your organization. This is a good thing! Those days are gone, but the thinking behind that playbook still exists.”. However, I don’t believe that automation in and of itself is what’s disruptive to today’s B2B marketing and sales organizations.  Marketing Automation
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 22, 2012
    [Lead] The Evolution of Content Marketing – An SEO View: UK Edition
    But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Lead] How To Plan And Build A Successful Content Marketing Strategy
    To become the largest source of inbound leads. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets. Marketing, as we know it, is being transformed right in front of our eyes. ” ~ IDC.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 28, 2012
    [Lead] Looking Back on a 30 year career. What a long, strange trip it’s been.
    And I am very active in social media – especially Twitter (@fearlesscomp), building my Fearless Competitor brand, my Television on the Internet  marketing show, Marketing Made Simple TV  (which was impossible as little as 2 years ago), and my sales lead generation company, Find New Customers. Mark W. Thanks, Mark. Any they were right.
  • MARKETING LEADERSHIP COUNCIL   |  SUNDAY, JANUARY 1, 2012
    [Lead] 4 New Year’s Resolutions for Marketers
    Regardless, it’s worth remembering that that attention is as limited a resource as the money it leads to, and the best firms will do everything they can to extract the most value out of every minute of consumer brain time. Ah, New Year’s – the time when we step back, reassess, and resolve to do better in the coming 365 days.
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 9, 2010
    [Lead] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
    Some want to lead, some want to help, some want to share and some want to watch. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 8, 2010
    [Lead] 15 Social Selling Articles to Start Your Week and a Fun Video.
    B2B Lead Generation Blog Why Buyers Don’t Like Salespeople – Eye on Sales Call Me Back, Please! Finding an “In” – B2B Buzz Why Lead Management [.]. Closing the loop: Why don’t sales people update the CRM and what can be done about it? – Dig It! The Rise of Social CRM – Sales 2.0
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Lead] Language Matters: How to Communicate More Effectively With Your Team
    And it can result in a happier, more cohesive team, which leads to better work, happier clients, and a healthier working environment. 1) "What was your line of thinking that lead to this concept?" Good language skills lead to great results -- and a happy crew. 'This post originally appeared on The Agency Post. Use them wisely.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 1, 2012
    [Lead] Does Social Selling Really Work in B2B?
    Let’s take a closer look at how social selling can help improve B2B sales people’s productivity and overall profitability: Lead Generation and Prospecting Generating new leads and prospecting is all about discovering new prospects who would be in a position to purchase your product or service.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 12, 2012
    [Lead] Do You Know What Your Customers Want?
    Want to learn more about how to build a lead generation engine that understands your customers? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. This is a very powerful question.
  • HUBSPOT  |  THURSDAY, JULY 22, 2010
    [Lead] 11 Mind-Blowing Mobile Marketing Infographics
    HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. The Size of the Mobile Market. Mobile Is Changing Social Media.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 8, 2013
    [Lead] Email Expert Laura Atkins on How to Make Sure Your Emails Hit the Inbox
    We wanted to include insights and best practices from some of the leading minds in email marketing. Google is leading the innovation with priority mail and the new tabbed inbox. 'Author: Laura Atkins This week Marketo released The Definitive Guide to Engaging Email Marketing. We asked our top influencers the following 4 questions: 1.
  • HUBSPOT  |  TUESDAY, MARCH 13, 2012
    [Lead] What Marketers Should (And Shouldn't) Tweet [Research]
    Such a long day at work; looking into marketing automation solution @HubSpot to make lead nurturing easier going forward. This is also how companies generate leads on Twitter -- by sending leads to a landing page on their own website to download content assets behind a form. The Tweets People Hate, and Why. Hi @PersonB! 9uInJ.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [Lead] Top 56 B2B Marketing Posts for September 2010
    B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. New leads. Like what? &#.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 29, 2013
    [Lead] KoMarketing Heads to ad:tech San Francisco April 9 – 11th
    If you aren’t familiar with ad:tech, it’s billed as “the leading digital marketing event for marketing and technology professionals from all over the world — a marketplace for buying and selling, a community for networking, a forum for exchanging ideas and an opportunity for contributing to industry trends and initiatives.” Room : 3022/3024.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Lead] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    Maintain patience and pay attention to month over month, and sometimes year-over- year trends when evaluating metrics like keyword visibility, traffic, and leads generated from search. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. Optimize Key Page Elements.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 13, 2010
    [Lead] Are You Making Your B2B Prospects Think Too Much?
    As soon as we find a link that seems like it might lead to what we’re looking for, there’s a very good chance we’ll click it.&#. Ever read one of those books that makes you look at your world a bit differently? Right now, that book for me is Don’t Make Me Think by Steve Krug. We don’t read pages. We scan them.
  • HUBSPOT  |  TUESDAY, MAY 15, 2012
    [Lead] 10 Simply Awesome Examples of Email Marketing
    If you're going to change the way you communicate with a lead or customer, give them clear, fair warning so, if they aren't on board, they can make the necessary adjustments to keep their inbox clean. That's what makes a lead take action, right? And that's the kind of email marketing we like to celebrate! Via Email. Why yes, she would.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 11, 2014
    [Lead] What is Personal Branding? @MNBurgess Shares His Thoughts w/ @PeterCardon for @HuffingtonPost [w/ VIDEO] #SocBiz
    It’s important to consider these two ideas together, as understanding the former can lead to greater effectiveness in the latter. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
  • BLOG MY CALLS  |  THURSDAY, MARCH 28, 2013
    [Lead] 6 Ways to Use Webhooks and Call Tracking for Marketing Automation
    The triggered webhook then passes preselected information, such as the caller ID, phone agent, tracking number, call status, lead score, or other data from LogMyCalls to your web service. marketing qualified lead, he’s downloaded some white papers and opted in to your email list. 3) Change lead nurturing email segments.
  • INBLURBS  |  THURSDAY, FEBRUARY 2, 2012
    [Lead] How Word-of-Mouse can Drive Revenue for your business
    Free report: Get found and get leads the smart way. The influence of user generated content on purchase decisions is increasingly growing. Especially the digital natives 18 to 34 account for this trend where products and services are recommended to friends, business partners and family. On the web you are what you publish, what are you?
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 12, 2011
    [Lead] Site Navigation: The Foundation for Results-Driven SEO
    In this month's article, I interview Jill Whalen, CEO of High Rankings, about the importance of site architecture and how it drives leads for B2B sites. If you read or listen to any number of experts, you’ll hear that content is what drives search, leads, and sales. My greatest joy is when a client calls to say, "We're getting leads!"
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2011
    [Lead] How to Turn One Piece of Content into Five
    They contacted me about speaking about putting together a successful lead nurturing campaign, actually a topic near and dear to my heart. did that with the first section of my presentation: 9 Benefits of Lead Nurturing. It even linked to the previous two articles: 5 Steps to a Successful Email Lead Nurturing Campaign.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Lead] 6 Tips to Make Your Blog More Successful in Reaching the.
    You must consistently feed your inbound marketing machine with rich content or you will see a slow-down in traffic, search engine results and prospective client leads. No content = no fuel = no traffic = no new business leads. blog should be central to your company’s social media strategy for new business. Be consistent. It’s true.
  • VOLACCI  |  FRIDAY, JULY 26, 2013
    [Lead] Your Business Needs a Newsletter!
    Rather than cold-calling prospective leads who''ll give you the cold shoulder, sending an online newsletter is unobtrusive… and furthermore, people who receive newsletters do so voluntarily, and if you have a marketing automation system, will begin their journey down the sales funnel. Newsletters are easy. Newsletters are effective.
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Lead] The Ultimate Checklist for Integrated Marketing
    That's because most lead generation efforts collect a very vital communication staple -- email addresses. Eliciting the power of multiple channels will equate to greater success (more downloads, and more leads!) Don't keep your marketing contained in individual silos -- integrate it! Email and Social Media. It's all about social media.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Lead] Hooking Online Shoppers and Reeling Them In
    Voice-based marketing automation solutions such as call tracking can be integrated into marketing mixes to source each call coming into a brand and determine which channels and campaign initiatives are driving the most leads. That’s a lot of customers exiting the sales cycle unconverted! Let’s start at the top: 1. Enabling the Talk.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Lead] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    The conversation can’t stop at “Just give me leads and I’ll be happy.” In well-aligned companies, marketing generated leads have a. In other words, how is marketing assisting with the progression of buyers through that funnel – right to the point, and maybe even after the point, that they hand off that lead to sales?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Lead] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Many leading brands that are launching initiatives are going in this direction, like Marc Mathieu’s Project Sunlight initiative for Unilever. It’s where so many of the leading brands are going and have gone. lot of the start-ups are leading this. Would you care about what they had to say? Do you both share the same values?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 13, 2010
    [Lead] Web Analytics 2.0 – It’s Not All About the Web.
    Leading companies are now looking to understand their customers’ online and offline experiences so they can develop the appropriate marketing and communications strategies to achieve maximum results across all channels. Bill Harriss. marketing spend is estimated to reach over 20% by 2012. So we all know we need to be on the Web. Our Approach.
  • HUBSPOT  |  MONDAY, JULY 19, 2010
    [Lead] 3 Tips for Building an Effective Landing Page
    Landing pages are where a business captures leads. An effective landing page is capable of getting a high proportion of site visitors to provide their contact information for future lead cultivation. Without considering any of these elements, however, a landing page is unlikely to be able to sign up lots of leads.
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [Lead] Unfair Rap on Gates
    Most people would agree that capitalism in its purest form creates imbalances that lead to lead to things like the Great Depression, and that’s why some regulation is needed. Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). For one thing, Gates didn’t trash capitalism in general. Related articles.
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Lead] 4 Things Marketers Shouldn't Say to Sales Reps
    Why aren''t you guys closing the leads we''re sending you?". Because, keep in mind, your sales team is saying the exact opposite thing in their minds: "Why aren''t they sending us better leads?". See, you should have said x, y, or z when you were talking to that lead.". Your sales team should know where their leads comes from.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Lead] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
    This could be an explanation of how their performance helped hit hard metrics, or it could demonstrate a contribution toward more esoteric things, like leading their teammates or fostering new initiatives. '"Lisa has recommended you!". Awww, she has?! But for some reason, I always get writer''s block. Ambitious? Great for team morale?
  • HUBSPOT  |  THURSDAY, AUGUST 30, 2012
    [Lead] 11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
    The channel that has the highest visit-to-lead conversion rate will most likely be the network that works best for you. Or had when they were your leads, at least? Your target audience gets the help they need, and you generate some seriously high-quality leads! Do you know your best customer? Watch Jeopardy or Modern Family ?
  • LOOPFUSE  |  TUESDAY, JANUARY 24, 2012
    [Lead] Spice Up Marketing Automation with a Recipe for Success
    There are all sorts of good examples on the web on how to build lead flows, set up scoring, and build email templates for your marketing automation campaigns. I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Tweak the recipe.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 9, 2013
    [Lead] Do best practices really exist in the realm of Social Business?
    If you start digging down the results, you’ll find something even more interesting: advice apparently as conflicting as: “Focusing on adoption as a success metric will likely lead to failure because it engenders resistance” (Deloitte, “Social Software for Business Performance,” 2011).
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead] 21 Questions To Help You Define Your Content Marketing Strategy
    believe so strongly in these trends, that I even bet my career on content marketing by joining NewsCred , the leading provider of content marketing technology (editorial calendar, workflow) and content (original “newsroom” content and licensed content from over 5,000 trusted publishers). And that’s OK. Content is not a cost.
  • ANNUITAS  |  MONDAY, APRIL 11, 2011
    [Lead] The B2B Sales Role in the New Buying Process
    Interestingly enough, Jill traditionally is at the top of the company leading the way in sales.  I recently had the opportunity to attend the Sales 2.0 Conference in San Francisco and I’m glad I did.  The conference was full of great content and information on the state and the future of B2B Sales.  To a large extent this is accurate. 
  • HUBSPOT  |  THURSDAY, MAY 23, 2013
    [Lead] What the Future Holds for Business Blogging
    Marketers use their blogs for more than just attracting visitors at the top of the funnel and generating new leads. It''s also been recognized as an excellent, low-cost new lead driver ; according to our Marketing Benchmarks report , companies that increase blogging from 3-5x/month to just 6-8x/month almost double their leads.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Lead] The Future of Social Marketing Automation is Here (And Improving)
    Eloqua’s Social Behavior Sparkplug allows marketers to listen to their customers and marketing leads on social media — and trigger smart multi-channel responses (emails, ads, direct social responses, segmentation, and scoring) based on those social signals. The hold up has been partly cultural and partly technological. Impressive.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line. However, most lack the tools they need to understand the performance of videos beyond basic view counts.
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 28, 2012
    [Lead] 5 Ways to Use B2B Social Media to Improve Content Sharing
    B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix. report of this type can be used for lead generation to get contact information for prospects. press release in not enough.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Lead] What Is A Content Strategy And Why Do You Need It?
    Look at your percentage of leads from inbound sources. Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. ” A few that answered “What is Content Strategy?” It cannot be about you.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 30, 2014
    [Lead] How B2B Professionals Can Use Content for Personal Branding
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. 'I recently recorded a video conversation with my friend Tom Skotidas. This is the first of several conversations that we recorded on the topic of social selling, but the topic really is broader than that. Photo credit: Flickr.
  • VIDYARD  |  FRIDAY, JANUARY 17, 2014
    [Lead] 3 Secrets For Creating Share-Worthy Videos
    New Leads are Even Better. You can create shareable content if you focus on these three elements, but what’s more is that you can optimize your shared content for lead generation too. If your videos are being shared on various channels, you can collect new leads with email gates or calls to action. million social shares.
  • JUNTA 42  |  THURSDAY, JUNE 14, 2012
    [Lead] 5 Reasons Why Content Marketing Is No Buzzword
    In addition, leading content agencies such as McMurry (who produce publications for the Ritz-Carlton and Aon), as well as research firms such as Altimeter , have firmly adopted the term. It’s at least once a week when I catch someone talking about content marketing as just another buzzword. 1 – The Industry Is Over 100 Years Old.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 24, 2013
    [Lead] Ifbyphone’s Best Blogs of 2013
    Five-Minute Lead Response and the Golden Hour of Optimal Lead Conversion. Everyone wants to know the secret to lead conversion—that’s why this blog was so popular! 55% of Top Companies Don’t Respond to Web Leads: the Cost of Neglect. '2013 has been a great year for Ifbyphone when it comes to our content. Sound familiar?
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Lead] The Ultimate List: 300+ Social Media Statistics
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! It's evident that the evolution of social media has a clear impact on marketing. Videos.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Lead] The Essential Guide to Creating Case Studies [Free Template]
    Having a variety of case studies based on various categories such as industry, location, company size, or type of business can help your sales team convert leads into customers and upsell existing customers. Do you have a plan in place to take advantage of this trend? Enter the ever useful and efficient case study. Content Creation Daily
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 12, 2012
    [Lead] 4 Ways for David Cameron to Succeed on Twitter
    study earlier this year found that 80% of people thought executives who use social media are better equipped to lead their organisations. Then here’s a free eGuide for you: ‘How to generate leads on Social Media How can the British PM and other leaders use social media to their advantage? Perhaps. Substance over style. Ok, measurement.
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 4, 2012
    [Lead] The Death of Magazine Advertising [FLIPBOOK]
    Inbound marketing costs 62% less per lead than the traditional "outbound" model, with an average ROI of 200%. Learn how you can cast off the old marketing nonsense and increase leads and boost sales – download our eGuide Pull Marketing Strategy There was a reason for this. An industry in the decline. Things have changed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 1, 2011
    [Lead] The Quor-gasm shakes the social web
    The service is filled with set-up questions where companies answer their own submissions, like “why is ABC the leading company for email marketing management?&# I think the discussion on {grow} proved to be a leading edge of popular sentiment on this topic.  The platform floods participants with annoying notices and requests.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2011
    [Lead] 32 Percent of Marketers Investing in Inbound Marketing in 2011 [Data]
    Inbound marketing, which focuses on generating new leads and managing and nurturing existing leads, is one of the top areas for investment in 2011. Some of the results were expected, with social media, online content, email, and search engine marketing leading the way. Marketing isn't free. Inbound Marketing on the Rise.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Lead] Little Things that Make a Big Difference in Sales and Marketing Success
    Investing 30 minutes to create new headlines to conduct A/B tests against your existing online or pay per click ads – this can lead to big gains in response rates. Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto Note that all these items refer to actions, not thoughts. 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 16, 2012
    [Lead] Out with the Old, In with the New - Tips For Insides Sales Lists
    Getting your lists organized at the beginning of the year is going to help you focus on the contacts that are more likely to lead to an opportunity. Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Elizabeth Guerra. am a big fan of New Years Cleaning.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 27, 2010
    [Lead] A New Season, a New Reason to Follow Savvy B2B Marketing
    Which leads us to wonder - could the recession be over, or is it just trade show season?) After over 18 months and 403 blogs posts, the Savvy sisters are ready to switch things up a bit. So as the leaves change, so do we (and not just into boots and thick sweaters). Part of it has to do with the fact that we are all busier than usual.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 16, 2009
    [Lead] Savvy Week in Review - October 16
    by @lauraramos Laura Ramos of Forrester explains how salespeople can use PeopleMaps, a tool from 7 Degrees, to prioritize which leads to pursue and mine relationships that can make warm introductions to prospective buyers. Looking for some good reads to close out your week? We've listed a few here that should get you going. Enjoy! Enjoy!
  • MEASURABLE MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Lead] SOPA: The Rise of a New Internet Era?
    by Creative America , an organization representing leading entertainment unions and media companies in support of the bills. It's difficult to know what will happen leading up to the Senate vote on PIPA on January 24th. For journalists, bloggers and techies. alike, this week has passed in a. whirlwind of headlines covering. Protests.
  • MEASURABLE MARKETING  |  MONDAY, SEPTEMBER 20, 2010
    [Lead] 9 B2B Social Media Errors to Understand Before Jumping in
    They've heard that social media can have an enormous impact on their lead nurturing and relationship building and that it can help them with their targeted customer acquisition, and all of these things are true, but they're not, unfortunately, a given. Most businesses either already are, or are thinking about, taking part in social media.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2011
    [Lead] Affiliate Summit East: How to Stand Out in a Crowded Market
    This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well. I spent several hours this morning at the Affiliate Summit East in New York. They are the main audience for the show and, thus, of the speakers.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Lead] Make Your Content Marketing POP with Powerful Images
    by Judy Gombita (@jgombita) Related Stories Turning Your PR Team into Publishers with Social Media Simple Tweaks to Improve Social Media Lead Conversion Social Video in 2014. 'In my post You Should be in Pictures, I discussed the growing importance of visual imagery in content marketing.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 24, 2014
    [Lead] 12 Reasons Why Bill C-28 is Good News
    Sales has to enter and tag their leads. You know it’s full of crappy leads and missing information. 'After years of denial, anger, bargaining, depression and acceptance, it’s time to step up and figure out what we can and can’t do with email, social and mobile interactions, now that Bill C-28 is on our doorsteps. For real. That’s good.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Lead] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? That makes it far easier for leads to determine whether he's someone they want to do business with, and you can bet the ones with whom this page resonates are going to be extremely eager leads. Companies are not people. Here's how. So, who do you want to be?
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Lead] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    Companies – Segments the leads by company. The tool makes converting prospects down the funnel a breeze by simply dragging the opportunity to the next stage, making it quick and easy to update the lead record. Leave a note, email, call, log activity or create a task within the leads record. Assign yourself or a coworker a task.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Lead] You’re Blogging It Wrong: 5 Common Content Mistakes
    That will enhance your leads, and thereby your sales. You can blog 100 times a month and get the leads you are hoping for (and no sleep), or you can blog about the topics that get results 10 times a month for same number of leads. And as a result, many bloggers are making easily avoided mistakes on a daily basis. You’re busy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Lead] 3 Tips to Support Relevance in Your Marketing Communications
    “You can turn deliverability into competitive advantage,” says Daniel Deneweth, who leads a team of email deliverability strategic consultants at Oracle Marketing Cloud. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.
  • HUBSPOT  |  THURSDAY, MARCH 22, 2012
    [Lead] Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!
    When asked about the average cost per lead of both inbound and outbound marketing lead channels, only 34% of marketers surveyed indicated that direct mail generated a below average cost per lead , compared to inbound channels such as blogs (52%), social media (45%), and SEO (38%). More direct mail? The ailing U.S.
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Lead] Data-Driven Customer Experience as a Competitive Advantage
    Rather than theorise about potential problems or rely on closely monitoring small samples of test users, we need to let the data lead us to areas of concern. 'ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 29, 2014
    [Lead] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
    Lastly, take notes, as they will come in handy when documenting calls and generating lead write-ups. 'Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks. In B2B inside sales, you will often have to call lists, both warm and cold. Have a plan of action.
  • BUYEROLOGY  |  SATURDAY, FEBRUARY 27, 2010
    [Lead] Buyer Persona Insights Joins B2B Marketing Zone
    Buyer Persona Insights is now privileged to be part of a selected group of B2B marketing experts covering such B2B relevant topics as lead generation, sales, content marketing, and several more. 
  • HINGE MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Lead] How To Build a Better Marketing Budget
    Help them define and understand their challenges in a way that leads to the solutions you provide. Spreading limited funds over multiple initiatives will inevitably lead to underfunded campaigns that are doomed to fail even before they start. And because you have no real offer strategy you get few leads. Start with strategy.
  • HINGE MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Lead] Hinge’s Fab Five: July 2013
    You’ve generated leads – check. Your landing pages exist to make sure the right leads get to you. 'Top Professional Services Marketing Content from July 2013. Each month, an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. Enjoy!
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Lead] Tips to Optimize Conversion of Online Forms
    From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential. The progressive acquisition of data during the lead nurturing processes or the further development of relations and interactions with people (think of email marketing) is important. Your online forms as well!
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Lead] 16 Ways to Simplify Your Prospects' Decision-Making Process
    Download an ebook and become a lead? Any time you deliver on something different from what's advertised, you not only confuse your leads, but you also generate unqualified leads. Be sure to monitor and respond to any blog or social media comments to catch these opportunities to lead more prospects to conversion. WIIFM?).
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 31, 2014
    [Lead] Top 10 Most Effective Tools to Raise Visibility
    The research also showed what tools experts use to generate leads and increase their visibility in the marketplace. This Slideshare presentation discusses the top 10 marketing tools Visible Experts use to drive inbound leads and expand visibility, and which tools have the highest return. On Twitter or LinkedIn? The Visible Expert
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Lead] The essential guide to building your business through Twitter search
    This can be a valuable source of leads, ideas, and insight as conversations unfold minute-by-minute. This can be a valuable source of leads, ideas, and insight as conversations unfold minute-by-minute. ' . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created.
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Lead] The Economic Value of Your Company Brand
    Apple leads the list, with a brand value of $124 billion.  'I was a guest speaker for The Center for Business Modeling at a video/podcast on a subject near and dear to my heart: the economic value of a brand. Following is a summary of what I said on the podcast. Actually, a strong brand has a monetary value. The brand is respected.
  • NUSPARK  |  MONDAY, NOVEMBER 19, 2012
    [Lead] The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.
    Like any lead generation program, it starts with the message. SEO isn’t easy, and as Google’s Panda and Penguin updates continue to evolve, the SEO art form has changed. . In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks.  Linkworthy Content.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead] Is Social Media Killing Brands?
    I''ve seen stats from the State of Inbound Marketing Report that prove that social media lead conversion rates are 13% higher than the average lead conversion rate. It''s the type of content that helps generate leads. 'This past week, I heard something that I hope to never hear again in my life. What the. was my first reaction.
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