MARKETING INTERACTIONS | SATURDAY, MAY 22, 2010
[Lead] Takeaways from The Great Content Marketing Experiment
Social Media is about more than lead generation. Last week, John Bottom ( @basebot ) from Base One Group in the UK took a unique approach to his presentation at the IDM conference. He designed an experiment to show 150 B2B marketers the impact that can be achieved with content marketing. could go on, but you get the gist. Yes, John.
WEBBIQUITY | THURSDAY, NOVEMBER 29, 2012
[Lead] Seven of the Best Guides to Marketing with Pinterest of 2012
The seven experts below contend that the site is indeed worthwhile for business, that it’s sort of helpful for SEO, and that their tips can lead to business success there. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site.
BIZNOLOGY | TUESDAY, SEPTEMBER 3, 2013
[Lead] Embrace your inner realtor when selling social media
'I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Social networks predated the Internet and real estate agents have always been exemplary manifestations of shameless self-promoters while still being able to build reputation , trust, and confidence over time.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 11, 2011
[Lead] Turn the beat around. Let’s blog upside down
In journalism school they used to call this “burying the lead — making readers work for the main point of the story. I’m asked to review a ton of blogs. Some of them are pretty sorry. But with just a few little tweaks, they could be really great. When most people tell a story, it’s linear. 2) Length matters.
HUBSPOT | MONDAY, OCTOBER 21, 2013
[Lead] How to Generate Click-to-Tweet Links for Your Content [Quick Tip]
This can lead to increased traffic to your content. 'Want your loyal readers, website visitors, and/or employees to easily share your content through their Twitter channels? You''ve come to the right place. Creating a tweetable link is far easier than learning custom code that you have to embed into your content. Shall we? 2) Craft Tweet.
BIZNOLOGY | TUESDAY, AUGUST 20, 2013
[Lead] How to recover from the ravages of Google Penguin and Panda
'People are freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, be it direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to make it right. What’s Google Search is people!
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 12, 2013
[Lead] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
For years, marketers have been trying harness the enthusiasm of happy customers to convert leads to revenue. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Here’s a fun exercise. See the difference?
YOUR SALES MANAGEMENT GURU | MONDAY, JANUARY 21, 2013
[Lead] Sales Leadership: Bringing a Sharp Focus to Your Sales Meetings
His latest book is titled: “ Leading High Performance Sales Teams”. Sales Leadership: Bringing a Sharp Focus to Your. Sales Meetings. During the past few months I have been consulting with several clients on a variety of issues and coaching others via our new “Acumen Project”. For example $250,000. The 50% list becomes your “upside” list.
MODERN B2B MARKETING | TUESDAY, FEBRUARY 4, 2014
[Lead] Why a Customer-Obsessed Culture is About More than Persona Marketing
strong lead nurturing program will keep your database warm, but are your employees equipped to speak to each customer’s specific needs? 'Author: Corinne Sklar So you have your database segmented by persona, and you’re running email campaigns. Good work! Have you armed employees to get intimate with customers ? Create Customer Intimacy.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 3, 2011
[Lead] How to Do Great Marketing with (Almost) Zero Money
In our case, we turned a popular blog article, 7 Keys to Successful Lead Nurturing into a very slick looking Cheat Sheet. Jeff is the president of Find New Customers , a demand generation consulting company with the theme “Lead Generation Made Simple” and the goal to transform the world of B2B marketing. Or watch this Slideshare: _.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 19, 2013
[Lead] B2B Email Marketing: Batch and blast, mobile and other challenges
asked Matt Bailey, President, SiteLogic ; Christopher Donald, CEO and Lead Strategist, Inbox Group ; and Loren McDonald, VP Industry Relations, Silverpop , about comparing “batch and blast” email strategies against some of the more targeted and personalized email approaches. This post grew out of one of those talks. Here are their answers.
HUBSPOT | THURSDAY, JANUARY 10, 2013
[Lead] An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA]
For example, if you already have a database full of leads, you might be tasked with finding the best way to convert them into paying customers. As marketers, we're often faced with a do-this-or-do-that decision when planning our strategies. But how do you determine which option is best? How Much More Effective Is an Email-Only Campaign?
TRADESMEN INSIGHTS | THURSDAY, JANUARY 5, 2012
[Lead] Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012
Joe is a leading author, speaker and strategist for content marketing. Content marketing expert and founder of the Content Marketing Institute , Joe Pulizzi will review the practice of content marketing and why it’s one of the fastest growing areas of marketing today. I’ve heard Joe present before, and you are in for a real treat.
FEARLESS COMPETITOR | SUNDAY, JUNE 2, 2013
[Lead] How the famous marketing expert Guy Kawasaki Manages Social Media
3) What’s Hot Feed of Google+ Think of this as crowdsourced story leads. 5 ) Pointers From Various Friends and Family Many people know that I’m on the hunt for good content, so they send me leads. 'How I Post—A Social-Media Core Dump. Here are the gory, inside-story details of what I do. Perhaps million followers. Google+ : Me only.
MANHATTAN MARKETING MAVEN | MONDAY, JUNE 17, 2013
[Lead] Run Better Social Media Contests
They generate leads, opt-ins, sharing, comments and virility. Many contests and giveaways are designed for lead generation. Recently Unbounce released a study , based on 3 million visitors to 100 websites using their platform between March 15 and April 15 th , which promises to improve contest performance and lead conversion.
BLOG MY CALLS | THURSDAY, NOVEMBER 21, 2013
[Lead] Contact Center: Did Your Agent 'Own' The Call?
It can literally track of the caller was a qualified lead, if the caller was sales ready, if the caller was concerned about price, and even if the caller purchased something or set an appointment. 'Conversation Analytics can mine nearly 50 ''indicators'' out of phone calls. The Importance of Agent Ownership. Has the agent owned the call?
BLOG MY CALLS | FRIDAY, NOVEMBER 8, 2013
[Lead] Conversation Analytics: 5 Use Cases for the 'Ask for the Business' Metric
This will help future sales reps know how far down the funnel the lead is. 'Conversation Analytics can track if phone agents asked a caller if they wanted to buy something. It can literally determine if the agent/salesperson asked for the business. How the heck does it do that? Why Does Asking for the Business Matter? TIMES. It is important.
BLOG MY CALLS | SUNDAY, JUNE 9, 2013
[Lead] 5 Reasons SMBs Should Use Mobile Click-to-Call
Consumers call your business because they want to make a purchase, and research indicates that telephone calls produce conversions of 15 to 20 times more frequently than web leads. 'C onsumers today are very time stressed. They want to make their purchase quickly. Fast is the name of the game. You picked up your smart phone and do a search.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 19, 2012
[Lead] Personalizing With Purpose
Disjointed marketing and sales practices are leading to frustrated and disgruntled customers when they are forced to rehash the same details whenever they switch between channels. Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. billion.
DELICIOUS B2BMARKETING | WEDNESDAY, JULY 11, 2012
[Lead] Four Responsive Email Layouts
He heads email design execution and standards at ExactTarget and works with leading brands across a range of industries, from Expedia to Bank of America. Survey: Facebook Ads Purchased Mainly For Awareness, Not Leads. Home |. News |. Columns |. Social Media |. Search Marketing |. Display Advertising |. Mobile |. Analytics |. Tweet.
CONNECT THE DOCS | TUESDAY, DECEMBER 8, 2009
[Lead] ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This translates into greater leads, and a better opportunity to turn a potential customer into an actual customer.
MARKETING ACTION | THURSDAY, JANUARY 3, 2013
[Lead] Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
SMBs are running behind large enterprises in adopting marketing automation to manage leads. Twice as many large companies as SMBs use marketing automation for lead management. The seven habits range from outreach strategies to budgeting priorities that cover the lead lifecycle and beyond, with an emphasis on customer lifetime value.
BLUE FOCUS MARKETING | TUESDAY, NOVEMBER 12, 2013
[Lead] @SocialEmployee McGraw-Hill Author @CKBurgess to Participate in #SocBiz Panel at #DellWorld #Dell
Join me and co-host Amy Heiss (@ amyhatdell ), Social Media & Community University (SMaC-U) Lead at Dell, as we explore what it means to build a culture of brand ambassadors for your company. 'I am pleased to announce that I will be taking part in a panel at this year’s Dell World 2013 Conference, which will be hosted Dec.
BLOG MY CALLS | WEDNESDAY, FEBRUARY 19, 2014
[Lead] Why Aren't SEOs Very Good at Content?
Content needs to generate leads and it needs to generate traffic. 'I spoke recently to the CEO of a large content marketing firm. They produce everything from blog posts and White Papers to technical docs and proposals. Most of this firm''s clients are not enterprises or SMBs, rather, most of the firm''s clients are SEO agencies themselves.
HUBSPOT | MONDAY, OCTOBER 14, 2013
[Lead] 6 Stupid Content Promotion Mistakes No Marketer Should Make
Now I can just sit back and watch all the leads come rolling in!" If you include sharing icons for every single social media platform out there on your blog and in your lead gen content, you will confuse your reader and they will be less likely to share. and then nothing happens. It sucks. What exactly are you doing wrong? not so much.
SAZBEAN | MONDAY, JANUARY 3, 2011
[Lead] 7 Social Media Resolutions to Improve Customer Engagement
Here are some social media resolutions that can improve your customer engagement and lead to true return on investment (ROI). Being on social media is nothing new. lot of businesses are on social media. Many are even spending a lot of time and effort on social media. But are they using social media to actually engage their customers?
BIZNOLOGY | TUESDAY, JANUARY 7, 2014
[Lead] Fulfill your resolution to blog in 11 steps
King of all blogs is Seth Godin and he uses TypePad as his blog hosting site, sethgodin.typepad.com — so, even though I tend to lead with clever domain names and sassy titles, you really don’t need them. 'So “blogging” is on your 2014 New Year’s resolution. Good for you. Blog wasn’t built in a day. Blogger.
BLOG MY CALLS | FRIDAY, APRIL 5, 2013
[Lead] One Way to Suck at Marketing: No Offline Conversion Goal
couple stats: 65% of Fortune 500 companies say phone calls are their highest quality lead source (Source: BIA/Kelsey). Online (and offline) marketing works toward offline phone conversions–getting a customer on the phone–because quality leads that pick up the pone and call! Tools for online metrics and goals are abundant. The point?
VOLACCI | THURSDAY, AUGUST 8, 2013
[Lead] [VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study
And, to turn those eyeballs into leads. Classic lead generating acquisition strategy that every business should have some version of. 'Once a business or marketer adapt content marketing, they get it. Script: Every time I fly on Southwest airlines, something is new and exciting about their content marketing. don’t work on vacation.
HUBSPOT | MONDAY, MAY 24, 2010
[Lead] Data Shows: On Twitter, Women Are More Social
Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! In our database, women follow 2% more people than men do on average.
SALES PROSPECTING PERSPECTIVES | MONDAY, JANUARY 6, 2014
[Lead] How to Write an Effective Sales Prospecting Email
Along with a short and organized email format, persistence is also necessary when trying to gain qualified leads. 'You wake up in the morning and check your email on your phone, tablet, or laptop. You get to work and you check your work email. You delete some emails, save some for reading later, and reply to others right away.
MODERN B2B MARKETING | TUESDAY, JULY 9, 2013
[Lead] What’s on Your Marketing Bucket List?
Here are some other suggestions to consider for your marketing bucket list: Build a robust lead nurturing process. Develop a company-wide lead scoring methodology. 'Author: Shonal Narayan Have you ever said “I will get to that tomorrow”? Well the truth is you never know what tomorrow may bring. The key is to think big but start small.
MODERN B2B MARKETING | WEDNESDAY, MARCH 13, 2013
[Lead] Three Key Job Roles to Make Your Marketing Automation Rock
It is also a very critical role because when done well, since nurtured leads can produce a 20 percent increase in sales opportunities versus non-nurtured leads. by Heidi Bullock Marketing automation is a great solution to help drive your business. Content Manager. Ideally, this person will have some writing in his or her background.
CONTENT MARKETING TODAY | SUNDAY, MARCH 18, 2012
[Lead] Is Clever Better? Witty versus Search-Engine-Optimized Headlines–Kuno Creative
after Jeremy Lin came out of nowhere to lead the New York Knicks to several straight wins. Written by Brianne Carlon. good goal for headlines is to evoke emotion in some way. Whether it is amusement, curiosity, joy or sorrow, intriguing a reader is the biggest responsibility of a headline. Linsanity!” Admittedly, these are amazing headlines.
HUBSPOT | MONDAY, NOVEMBER 7, 2011
[Lead] 5 Simple Steps to an Awesome LinkedIn Company Page
Utilizing a company page can help increase your company reach, increase your business' product awareness, and generate leads on LinkedIn. The following article is an excerpt from our new ebook, How to Use LinkedIn for Business. To download your free copy of the complete ebook, click here. Include Basic Information. Post Jobs. ” Do it.
LEDGER BENNETT | SATURDAY, JUNE 22, 2013
[Lead] Top takeaways from the #B2BSummit
If you are not being thought leading, then almost 9 out of 10 buyers are not being convinced and engaged as they should be! And this is probably the biggest challenge in companies being thought leading. Without vision, new ways of achieving outcomes, innovations and original thoughts, how can you be thought leading? 110% agree!
WRITTENT | WEDNESDAY, APRIL 10, 2013
[Lead] 17 Ways to Recycle Content and Triple Its Lifespan
Companies who increase their total landing pages from 10 to 15 see a 55% increase in fresh leads. Nurture Leads. Providing your prospects with relevant content via email has been shown to lead to a 20% increase in sales opportunities. 'Can a company ever have too much branded content ? Promote eBooks on Your Blog. Dive Deeper.
DIGITAL VOICES | MONDAY, JANUARY 13, 2014
[Lead] 3 SMAC Stack Predictions for the New Year
In order to raise your brand’s awareness and generate leads organizations are going to have to run specialized, targeted and socially engaging campaigns. Recent statistics claim that Gamification can lead to a 100% to 150% pickup in engagement metrics. 'From a technology perspective, 2013 was an exciting year to be a marketer.
HUBSPOT | FRIDAY, DECEMBER 2, 2011
[Lead] YouTube Gets Way More Social With Facebook, Google+ Integration
Furthermore, to get more out of this extended reach, you should also make sure you're optimizing your marketing videos for lead generation by adding calls-to-action to each video you share. If you've logged into YouTube in the past day, you may have noticed the video-based social network has undergone somewhat of a makeover.
VIDYARD | TUESDAY, JANUARY 28, 2014
[Lead] How to Measure the Impact of Your Video Marketing on Revenue
Contacts and leads with video views (quickly scan this list to see exactly who’s watching your content). Video views by amount of content watched (find out if your videos are effectively engaging your leads and contacts). Luckily you really can track the ROI of video when you push video engagement data into your CRM (wooo!).
MARKETING ACTION | THURSDAY, MAY 16, 2013
[Lead] The 9 Immutable Laws of Social Marketing
In this webinar, he’ll share the nine most important rules of social media marketing, and the one core, age-old marketing truth that leads to social media marketing success. Create engagement that leads to two-way conversations and sales. Social media’s still a puzzle for many of us. How do you use it to generate heat as well? 94 fans.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 27, 2010
[Lead] Savvy Speaks: What Makes a GREAT Case Study?
Because today's empowered prospects don't need to interact with your sales reps for content, your case studies need to lead them to the next logical step in the process. Ah, the case study. short, sweet and to-the-point story with a happily ever after ending that is sure to have clients clamoring for your solution. Be conversational.
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 18, 2011
[Lead] 3 Tips For Teleprospecting During The Holiday Season
Here are a few different potential strategies they suggested: Reexamine your pipeline: A great way to find a few quick hit opportunities is to sort your lists by lead status and pull some of those nurture or interested accounts. Sales Prospecting Perspectives in pleased to bring you another guest post from one of our newer BDRs, Kim Staib.
GREAT B2B MARKETING | WEDNESDAY, FEBRUARY 9, 2011
[Lead] Don’t Major in the Minors of B2B Marketing – by Chris Ryan
Examples include: creating content, lead generation projects, optimizing your website, meeting with sales counterparts, business social media, competitive research, strategic public relations, and lower-level partner meetings. One of the worst ways to spend your day as a B2B marketer is to “major in the minors.”
VIDYARD | MONDAY, JANUARY 21, 2013
[Lead] Vidyard Launches Integration with HubSpot!
The Vidyard Analytics App make it easier for marketers to refine the placement and engagement of video content and ultimately improve traffic, leads, lead quality, conversions and sales. 'Whoohoo! As many of you may know our mission here at Vidyard is to transform how companies grow their business with video. Blog Product News
MARKETING ACTION | FRIDAY, AUGUST 16, 2013
[Lead] Customer Acquisition Via Email Has Quadrupled Over the Last 4 Years
Custora notes: “Organic search still leads as the largest channel for online customer acquisition. The study also breaks out customer lifetime value by channel (affiliate, banner ads, CPC, CPM, email, Facebook, Google, organic, PPC, referral, Twitter), and by state for all retailers (Wyoming leads) and for fashion retailers (New York leads).
MEASURABLE MARKETING | TUESDAY, DECEMBER 6, 2011
[Lead] Email Content: Best Practices Every Marketer Should Be Aware Of
AGILE B2B COPYWRITER | FRIDAY, DECEMBER 3, 2010
[Lead] K’s Top Five for the Week – December 3
B2B Lead Nurturing and Social Media by @ardath421. Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s a must-have. Enjoy! 2011 Trends: Content Marketing is Critical via @emarketer.
WINDMILL NETWORKING | FRIDAY, JULY 27, 2012
[Lead] Five Killer Content and Social Media Marketing Resources
Companies that develop compelling content through all stages of the buying cycle are more effective at nurturing leads, acquiring customers and reducing churn. Bob joined Fusion in 2000, and has helped build it into a leading independent tech PR agency. Usually, I just add a few words to relate the article to the topic du jour.
BIZNOLOGY | WEDNESDAY, AUGUST 7, 2013
[Lead] Want More Readers? Create Content that’s Newsworthy
But I’d picked the right angle and gotten the story lead right. Business executives in particular often confuse what’s important to them with what’s interesting to the readers, and traditional marketers followed their lead, relying instead on slogans and creativity. If it bleeds, it leads, as the saying goes. It’s current.
CONFLUENT FORMS | MONDAY, JANUARY 7, 2013
[Lead] Portfolio: The Ottinger Law Firm
Their New York lawyers comprise one of the nation's leading employee rights law firms, with offices in New York and San Francisco. The Ottinger law firm has focused on just one thing – helping employees. think your firm did an amazing job in quickly moving our site from WP to Blogger and made the transition painless.
THE ROI GUY | WEDNESDAY, AUGUST 3, 2011
[Lead] Alinean Builds on Momentum for a Strong Second Quarter 2011
Our customers have embraced the fact that interactive, relevant, value-focused content aligned to facilitate the buyer's decision making process leads to higher conversions, shorter sales cycles and less discounting," said Jefre Futch , President and CEO of Alinean. Pisello Alinean
BUSINESS GROWTH DEVELOPMENT | MONDAY, MARCH 21, 2011
[Lead] How To Get Referrals
As long as your costs are covered offer a reduced price to customer who are willing to pass you a set of warm leads. Stipulate the number of leads, say 3 or more and ensure that your customer have spoken to each lead and they are open to you reaching out to them. So what should you be doing to get more referrals ?
BUSINESS GROWTH DEVELOPMENT | MONDAY, MARCH 21, 2011
[Lead] How To Get Referrals
As long as your costs are covered offer a reduced price to customer who are willing to pass you a set of warm leads. Stipulate the number of leads, say 3 or more and ensure that your customer have spoken to each lead and they are open to you reaching out to them. So what should you be doing to get more referrals ?
B2B MARKETING INSIDER | THURSDAY, DECEMBER 15, 2011
[Lead] 4 Steps to Mobile Marketing Success
Marketers should test the content and registration approaches to determine the right balance between quantity and quality of leads. First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There Image Source.
ANNUITAS GROUP | WEDNESDAY, AUGUST 1, 2012
[Lead] Are You Known for Your Hustle?
So find one sales person in your organization that you can tell how marketing successfully enabled them by providing quality leads that led to increased conversion rates and more closed sales. We focused on key areas such as the contribution to pipeline and marketing generated leads that closed. I’m a baseball fanatic! Industry New
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 14, 2011
[Lead] A B2B Social Media Turning Point
You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. Today’s posts for B2B marketers seem to have a negative tone. didn’t pick them with that in mind, but these are some of the posts that resonated with me this week. Survey: 71% of CMOs Feel Unprepared For Today’s Market.
BLOG MY CALLS | TUESDAY, JANUARY 14, 2014
[Lead] Lessons from a Year of Email Subject Line Testing - Part 1
Our email list is comprised of three different lists (different lead source, different needs and interests, different levels of engagement). 'A year ago I set out on a pilgrimage to test some of email marketing’s common assertions about subject lines and open rates. wanted to drink from the holy grail of open rate optimization. The Results?
BLOG MY CALLS | FRIDAY, MAY 24, 2013
[Lead] How to improve email open rates: our marketing analytics experiment
Top 10 Pick-up Lines,” or “8 Simple Ways to Get Better Leads with Call Tracking.” 'LogMyCalls is an advanced call tracking platform. That’s the surface. Underneath, we are an analytics company. Customer intelligence. Conversation Analytics. Marketing Analytics. Big data. The tracked calls provide analytics. We test, adjust, optimize, repeat.
FEARLESS COMPETITOR | MONDAY, FEBRUARY 24, 2014
[Lead] The Coming War over Buyer Insights
ABC is a leading human capital consulting firm , with a focus on retained executive search , strategic consulting, and market intelligence. 'In the crazy, noisy world of today, companies who best know their buyers will win. That’s why I believe there’s a marketing war coming around buyer insights. Everyone sounds alike.
IT'S ALL ABOUT REVENUE | SUNDAY, JANUARY 5, 2014
[Lead] 3 Trigger Marketing Tips To Improve Engagement
'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. One year, the hotel decided to increase his rent by three times.
YOUR SALES MANAGEMENT GURU | TUESDAY, JANUARY 14, 2014
[Lead] HowTo Deliver a TED Talk
Ken’s latest book is: “Leading High Performance Sales Teams”. 'How to Deliver a TED Talk. Secrets of the World’s Most Inspiring Presentations. How to Deliver a TED Talk by Jeremey Donovan, published by McGraw Hill, is a great read. The book is broken in four sections and 23 chapters and 112 tips! Choosing an Idea. Organizing Your Talk. Book
BLOG MY CALLS | MONDAY, MAY 13, 2013
[Lead] Call Tracking: A Review of a Few New LogMyCalls Features
Three new scorecard enhancements will help users manage phone performance and stay on top of lead scoring: The downloaded scorecard PDF now includes any comments added while scoring the call. We''re awesome like that. We don''t screw around. We release updates every few weeks. Subscriptions Management. Searching and Filtering Enhancements.
HUBSPOT | WEDNESDAY, AUGUST 11, 2010
[Lead] Study: 72% of Businesses Have a Social Media Strategy
HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. The following is a guest post by Gordon Plutsky , Director of Marketing and Research at King Fish Media. No one can argue that social media isn’t ubiquitous.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 13, 2013
[Lead] My Top 10 List of Dreamforce Tips That’ll Save You
Prioritize the meetings that need to happen, that will lead to more business, and don’t worry about missing the “cool” party in exchange for taking that key client out to dinner. As Director of Sales, Adam Becker is responsible for leading the sales organization and driving overall company revenue for TinderBox. Book Everything Early.
MARKETING EDGE | MONDAY, MARCH 8, 2010
[Lead] How to Implement The New Rules of Marketing and PR
This leads to understanding a situation more thoroughly so you can report it with perhaps greater sensitivity and depth. Time 22:50. The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. 1) Who Cares? 2) Do You Care ?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 7, 2010
[Lead] 2010 Will Bring New Features to Demand Generation Systems
There's no question in my mind that such cooperation will appear: it's inevitable as marketing’s role expands beyond lead generation to long-term relationship management. Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring?
HUBSPOT | FRIDAY, DECEMBER 14, 2012
[Lead] The Ultimate List of 2012 Email Marketing Stats
14) 40% of B2B marketers rated the leads generated by email marketing (house list) as high quality. 15) Only a mere 2% of marketers rated leads generated from email marketing as 'high cost,' representing the lowest cost channel. Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity.
HUBSPOT | WEDNESDAY, DECEMBER 21, 2011
[Lead] 10 Ways to Rock PR Like an Inbound Marketer
The smallest event can lead to the biggest news coverage ever, and the proudest moment of a business' career might only become a short article in the back of a local newspaper. Tip #8: Optimize - Optimize Press Releases for Search and Lead Generation. Public relations isn't easy to master, especially when it comes to media relations.
PAUL GILLIN | THURSDAY, AUGUST 9, 2012
[Lead] How Twitter Amplifies a Customer Attack
People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. The target publication date is late 2012. I’ll be posting a few excerpts here during the next few months and would appreciate your comments.
THE POINT | THURSDAY, JUNE 24, 2010
[Lead] Factoids: How to Tweet Multiple Times About the Same Offer
Side-by-side comparison of leading medical claims clearinghouse software – [URL]. So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer. Medical practices: how to avoid underpayments, claims denials – [URL].
WINDMILL NETWORKING | FRIDAY, DECEMBER 6, 2013
[Lead] Employee Was Properly Facebook Fired
Related Stories 4 Tips For Employers To Prepare For The New National Labor Relations Board (NLRB) Social Media in the Workplace: 5 Reasons to Not Friend Co-Workers Simple Tweaks to Improve Social Media Lead Conversion.
ENGAGE | MONDAY, APRIL 2, 2012
[Lead] 6 Lessons from the Aspen Institute Dialogue on The Future of Content 2020
Citizens contribute to journalism, but they don’t often create it, which leads us to the next point: “There’s too much goddamned information out there.” W hen Walter Isaacson, Marcus Brauchli or Ken Auletta speak, you listen. Here are 6 lessons learned from these three wise men of media. Digital exposes redundancy.
SALES INTELLIGENCE VIEW | FRIDAY, FEBRUARY 15, 2013
[Lead] Are You Marketing to the Right Audience?
If you don’t know which social media service drives the most traffic to your corporate blog, how will you convert any of the leads you get there? If you use broad content to draw in a high volume of leads, what’s your plan to convert those leads? few practices, however, can help you understand your customers.
SALES CHALLENGER | TUESDAY, JUNE 26, 2012
[Lead] Three Ways to Change Customers’ Minds
If reps commercially teach their customers about this problem effectively, they will lead the customer to how they are uniquely positioned as a supplier to solve it. These approaches are based on how familiar customers are with the problem at hand, and whether or not they have already developed an understanding of the solution.
SALES CHALLENGER | MONDAY, DECEMBER 12, 2011
[Lead] 5 B2B Marketing Trends for 2012
As marketing automation, segmentation and targeting continue to evolve and penetrate marketing activities, there comes a tipping point at which creating version X+5 of an email for sub-segment Y to be delivered at trigger Z in the lead nurture program simply becomes unsustainable. 1) Voice-of-Customer 2.0. 2) Skill Set Reset. 3) Disruption.
BIZNOLOGY | FRIDAY, APRIL 20, 2012
[Lead] Employees represent their companies online, like it or not
The irony is that those who want this separation of personal and professional are the ones that leave the bread crumbs leading to who they are and what they do. Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too. Why am I writing about this? It was not as if he was trying to hide who he was.
MEASURABLE MARKETING | FRIDAY, SEPTEMBER 23, 2011
[Lead] Mobile Websites for Higher Education
It’s more than clear that young people are leading the growth in usage of smartphones and mobile web in North America - 42% of people aged 18-29 go online mainly via mobile phone ( eMarketer , 2011). If you find this post useful, check out our webinar, Mobile Web: A Crash Course , along with our Higher Education Resources. Homepage.
AGILE B2B COPYWRITER | FRIDAY, DECEMBER 10, 2010
[Lead] K’s Top Five for the Week – December 10
How would you like to increase your web traffic and qualified leads? Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. It’s a change driven by content marketing and shifting the focus from push to pull. Enjoy!
WHAT WORKS - WHAT DOESN'T | TUESDAY, JULY 13, 2010
[Lead] Using Online Games To Sell Complex B2B Software
Which leads me to ask whether you should wait to offer a prospect an online game until they are willing to invest all the time required to wait for screens to load, understand the rules of the game, work through the scenarios, and cope with problems like crashing browsers? OK, World of Warcraft it ain’t. Maybe.
BLUE FOCUS MARKETING | SUNDAY, OCTOBER 21, 2012
[Lead] How Does a Brand Become Social? #WeFirst
He is the founder of We First, the leading social branding firm that provides consulting and training to help companies build communities, profits and positive social impact. Does being social help a brand’s bottom line? Today, we take the existence of popular social media platforms for granted in our daily lives. No Such Thing as “One Way”.
THE ROI GUY | MONDAY, SEPTEMBER 12, 2011
[Lead] Why Buy vs. Build Your Own Value-Based Sales / Marketing Tools?
Once the team migrates, they are free to focus more resources on training, adoption and deal support, leading to a superior allocation of resources and greater impact on deal flow. We sometimes encounter companies who have developed their own ROI / TCO Tools software. TCO Calculator Pisello Alinean Build vs. Buy ROI Calculator
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, OCTOBER 10, 2013
[Lead] Using Big Data To Target The Right Consumers With The Right Offers
better experience leads to higher loyalty. 'Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages? But exactly what should you personalize on the site? Sync Your Channels.
HUBSPOT | FRIDAY, OCTOBER 12, 2012
[Lead] 7 Targeted Social Networks Niche Marketers Should Try
When appropriate, sprinkle in links to some of your educational lead-gen content such as ebooks and webinars to capture Quora users as business leads. You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. 1) Quora. 3) Care2.
VIEWPOINT | THURSDAY, SEPTEMBER 27, 2012
[Lead] PowerViews with Dave Munn: The Transformed Marketing Organization
My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels. Social media integration.
WINDMILL NETWORKING | THURSDAY, JULY 26, 2012
[Lead] What to Do about Passwords: 5 Tips for Password Management in a Social Media World
We’re not hearing of these breaches leading to social media site compromises or hijackings. But the fact of the matter is that due to password re-use, a lot of people are at risk of these sorts of events leading to a hijacking of social media channels. million user account credentials were breached. can help protect against this risk.
IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 4, 2011
[Lead] What Your Last Facebook Post Says About Your Brand
by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel. I posted it 17 days ago, and I’ve had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. more or less ever. The top post is the thing that people will walk away thinking about.
SALES CHALLENGER | MONDAY, MAY 14, 2012
[Lead] Ten Phrases Only Bad Managers Say
Determine how effectively your managers are leading sales innovation efforts with our Manager Innovation Self Assessment. (This post was originally published by the Market Research Executive Board and the Communications Executive Council but we have updated it from the sales perspective…). Who gave you permission to do that?”.
SALES CHALLENGER | MONDAY, SEPTEMBER 19, 2011
[Lead] Do Your Key Accounts Know WHY They’re Key Accounts?
Leading companies ensure that new key accounts: 1) Fully understand WHY they were selected as a key account. Growing your largest accounts isn’t a simple, one-step task. Just because you’ve picked a customer to elevate to key account status, it doesn’t necessarily mean that customer has picked you.
B2BMARKETINGSMARTS | TUESDAY, APRIL 6, 2010
[Lead] Three Questions All B2B Marketing Should Answer in Eight Seconds or Less
B2B marketers who are interested in how to improve the performance of their email lead generation and nurturing will find no dearth of posts, white papers, studies, and reports on the subject. Many are excellent and informative. Their focus is on emailing subscribers, but their advice applies to all B2B email marketing.
SAZBEAN | TUESDAY, SEPTEMBER 27, 2011
[Lead] Increase Your Company’s Productivity With Social Media
Unisys CEO Ed Coleman addressed this through leading by example. A growing number of companies talk about the benefits of adopting web 2.0 tools inside the organization, but the list is short for companies that are using them for increased business results. – Increase Your Company’s Productivity With Social Media.
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 15, 2013
[Lead] Sales Prospecting Perspective Weekly Recap - Week of February 11, 2013
The idea that lead generation can be supported solely by an inbound marketing strategy without an "outbounding" support will lead to less sales pipeline and less closed business. So I typically reserve this section of the weekly recap to share a great piece of content I have run across throughout the week. Now on to this week's recap.
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 1, 2013
[Lead] Sales Prospecting Perspective Weekly Recap - Week of January 28, 2013
First it starts with establishing a mutual understanding on the definition of a qualified lead so your inside team understands what intelligence needs to be captured for the outside rep. Building a process of developing and delivering high quality leads to your sales team will naturally begin the alignment process.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 24, 2012
[Lead] 3 Reasons Your Outside Sales Reps Are Driving Prospects Away From Discovery Meetings
One of the KPIs I look at when analyzing inside sales effectiveness is the percentage of leads that don’t show up for the initial sales call. Here are 3 things sales reps do that lead to a good prospect blowing off the discovery call. The thing you are doing wrong is booking an hour of time for a first conversation.
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 16, 2012
[Lead] Teleprospecting and Social Media: 2 Tools Sure To Improve Results
Social Media B2B ’s Kipp Bodnar’s article “How To Use Twitter Search For B2B Lead Generation” explains that “many people know about Twitter search , but advanced Twitter search and additional Twitter search tools are often over looked.” Would that count as a “Hot” MQL?
WEBBIQUITY | WEDNESDAY, JUNE 23, 2010
[Lead] Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools
Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Website: static content. Website: broadcast.
SALES PROSPECTING PERSPECTIVES | FRIDAY, JUNE 7, 2013
[Lead] Sales Prospecting Perspectives Weekly Recap - Week of June 6, 2013
'It’s the first week of a new month, and I’m sure your sales team is eager to pass qualified leads, meeting deadlines and stepping up to challenges. Inside sales reps should be cautious about their eagerness to make sales; it should be all about the prospect, not about the amount of qualified leads. Now, on to this week’s recap.
INBOUND SALES NETWORK | TUESDAY, APRIL 26, 2011
[Lead] How to Shorten Your Revenue Cycle
Want to learn more about lead generation tatics check out these free resources: SALES AND MARKETING ALIGNMENT. HOW TO CONVERT INBOUND LEADS INTO SALES PERFORMANCE. Learn more about How to Convert Inbound Leads into Sales Performance If you are not, maybe you should be looking for a new line of work. Job security and a paycheck.
NUSPARK | MONDAY, NOVEMBER 19, 2012
[Lead] The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.
Like any lead generation program, it starts with the message. SEO isn’t easy, and as Google’s Panda and Penguin updates continue to evolve, the SEO art form has changed. . In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. Linkworthy Content.
MARKETING ACTION | MONDAY, JANUARY 28, 2013
[Lead] Building Content Marketing to Support the Buying Process
If you want a proven, battle-tested methodology for producing sales-ready leads using content, then this is the webinar for you. Do it well, and you’ll achieve your goal of generating high-value, sales-ready leads. The way to reach them and influence those decisions without actual contact is through content marketing.