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  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] How to Build a Content Team
    Do you hire writers who don’t know much about lead generation but built impressive journalism careers? “The transition from public television to corporate isn’t necessarily obvious,” said Laura Longsworth, one of athenahealth’s lead video producers. Writers. ” Editors. Multimedia. Strategists.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 21, 2015
    [Lead] What Every Demand Gen Marketer Should Know About Interactive Content
    For the most part, they’re not creating a one-off calculator or assessment and watching the leads roll in. Blog: Turn your blog into a lead gen channel with interactive content embedded (complete with a lead form) right in your blog content. “Where should I start?”. That’s a question we hear a lot from new customers at SnapApp.
  • ACT-ON  |  WEDNESDAY, JUNE 29, 2016
    [Lead] Unengaged Email Recipients, Misunderstood and Mismanaged
    Nobody likes to see their list shrink, and if you don’t have a healthy flow of new leads coming in, it seems like a very negative thing to do (and your boss, and the sales team, may not like seeing the number of leads go down). As email marketers, we face problems that closely resemble hurdles seen in the dating world. understand.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 25, 2012
    [Lead] Pinterest: 3 Reasons To Take Note
    When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. Time Inc.’s
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 23, 2014
    [Lead] 6 Easy Blog Posts You Can Write to Attract Readers
    Too many choices lead to blog blocks. One universal truth about blog readers is that fresh content will keep them coming back and reading your blog again and again. But there are so many kinds of blog posts that attract readers that it’s hard to choose. Here are six types of blog posts you can write easily and quickly. Pose a question?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Lead] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    by B2B Lead Roundtable Blog. 26 Ways to Use Social Media for Lead Generation by Social Media Examiner. ** 5 STARS. Debbie Hemley compiles another brilliant A to Z post, this one focused on using social media for lead generation. Social media marketing has gone well beyond the hype stage and is now mainstream business practice.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 15, 2015
    [Lead] The past, present and future of link building
    Cody Cahill is a project manager at Page One Power, where he leads content and outreach specialists dedicated to improving search visibility. This webinar is about how to conduct an effective link building campaign. You know quality links are essential to improve organic search, but link building has you worried. The future of link building.
  • BIZNOLOGY  |  FRIDAY, MARCH 11, 2016
    [Lead] Why Google’s new head of search might not tell us anything
    Maybe this is a trailing indicator rather than a leading one. Maybe you saw the stories. Google has a new head of its search division–who used to run its artificial intelligence group!  So, obviously that means that Google is going to radically change direction to inject way more AI into search right? Um, maybe not. Like this post?
  • MODERN B2B MARKETING  |  MONDAY, JUNE 17, 2013
    [Lead] Driving Conversions Throughout the Customer Lifecycle
    How many more qualified leads? Marketing automation enables businesses to optimize and automate e ngagement with your prospects with the right message at the right time through lead nurturing. Forrester Research suggests that companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. 
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Lead] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
    And click the button in the show to download a great white paper on B2B lead generation. Scott Stratten. In this show (Maximize the view for optimal viewing), with a great white paper offer from Find New Customers ( [link] ) Scott Stratten of Unmarketing, ( [link] ) shares key tips from his Book of Business Awesome.
  • VIEWPOINT  |  THURSDAY, JULY 11, 2013
    [Lead] Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing
    According to a recent report by Custora, customer acquisitions from email marketing have quadrupled since 2009, exceeding that of leading social networks. Organic search still leads the way with organic search customers ranking 50 percent more valuable than the average customer. B2B Buyers: Traits by Generation [Infographic].
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    They’re based on a CPC model and, in addition to targeting via demographics, they’re leading the charge to leverage data for automated and semi-automated content discovery. We see other approaches through Nativo and Sharethrough, which are leading the pack with true native ad units vs. recommendation widgets. Be funny.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Lead] 10 Excellent Landing Page Design Examples
    So you want to generate some leads on your website, do you? Well, do you have any forms for people to fill out so you can convert them from visitors into leads? It’s focused on one main goal…to convert that user who visited the page into a lead. Example 1: Instapaper. This landing page is super simplistic! Example 2: Intercom.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] How to Use LinkedIn for Business Development
    Just as in live networking, leading a discussion with a sales pitch will put a quick end to conversations. And we have seen that more traffic leads to more conversions (folks downloading content and filling out contact forms, for example), which results in more new business opportunities. The importance of networking has not gone away.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [Lead] B2B data decay and list rental – buyer beware!
    After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Internal lists are primarily customer or past lead lists. Offer for response.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 24, 2013
    [Lead] Why Mad Men Marketing is Moot: Account Managing in the Digital Era
    In this growing field of specialists, no one is in a better position to take the agency lead in understanding the thinking patterns of the client’s customers than the AE. Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. Selling is not a four-letter word.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Lead] The 7 Principles of Conversion Centered Design [SlideShare]
    In order to hit lofty lead and customer goals, marketers rely on creating well-optimized site pages, landing pages, and calls-to-action. Find opportunities to ask new contacts or leads for an additional conversion. We often turn to what other companies are doing to optimize their sites when we really want to juice the numbers.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 26, 2013
    [Lead] 3 Best Practices That Make Online Marketing ‘Stick’ [CHART]
    Use of multiple channels: email, direct mail, SMS, social, and calls to engage with leads on their terms. by Paul Teshima | Tweet this What’s your marketing mix? Marketers are challenged to manage a variety of different tactics and channels to reach their audiences effectively.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2015
    [Lead] Lions and Tigers and Buyer Personas … Oh My
    If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. Sort of. ” . It’s insane I tell you.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Lead] Seth's Blog: How to read a business book
    Which leads to your role as the reader. Blow a sale and feel bad for a day; do it 30% more often than your colleague and lose your bonus, promotion or job Convert 10% of your leads and waste 90% of. Seths Blog. Seth Godins riffs on marketing, respect, and the ways ideas spread. For More Seth check out these links: Subscribe. preview.
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Lead] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. If a rep.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Lead] Are Social Employees The Future of Marketing?
    Executives must understand that “do as I say, not as I do” won’t cut it among today’s workers.  If they expect their employees to adopt new social habits, they must lead the way and model those habits first. Tell us: who is Cheryl Burgess? Tell me about a tough or interesting challenge you/your team faces. Sounds simple, right? Photo Source.
  • PAUL GILLIN  |  FRIDAY, AUGUST 19, 2011
    [Lead] What a Hotel Manager Taught Me About the Future of Business
    It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine. Customer service is number two.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 30, 2014
    [Lead] How B2B Professionals Can Use Content for Personal Branding
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. I recently recorded a video conversation with my friend Tom Skotidas. This is the first of several conversations that we recorded on the topic of social selling, but the topic really is broader than that. Photo credit: Flickr.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Lead] Why Your CMO Doesn’t Like You
    by Jesse Noyes | Tweet this A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me?”. The right questions are the ones that lead to understanding the pains and needs of your buyers, and then target campaigns specifically to them.
  • HINGE MARKETING  |  THURSDAY, MAY 26, 2016
    [Lead] 3 Keys to High-Growth for AEC Firms
    Leading and disruptive AEC firms are actively focusing on these techniques and carefully aligning them with a differentiated expertise profile. Think of these as “lunch-and-learn” approach, but expanded for a massive reach and potential return in leads and visibility for your firm’s expertise. 3. commitment to research. Blogging.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Lead] How Content Marketing Works on Pinterest
    Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. What to Share. How to Share.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 14, 2016
    [Lead] Using Social Media In Hiring Employees: A Refresher
    After practicing at some of the nation's leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. Using social media in the recruiting and hiring process of employee candidates has become routine these days.  Author information. James Wu. James Y.
  • SNAPAPP  |  TUESDAY, MARCH 22, 2016
    [Lead] Why Interactive Video Powerfully Fuels Personalized Marketing Automation (And How to Get Started)
    It’s 90 days before you can move leads into a more specific, personalized branch of messaging. You want to learn information about your prospects and their interests so you can send the most relevant, customized content, but you also feel like you’re falling behind, frazzled by a slow lead turnover. . Could there be a better way?
  • SNAPAPP  |  TUESDAY, APRIL 19, 2016
    [Lead] Why Content Experiences Matter
    However, it’s essential to be aware of the dangers of content “silo-ification” — that is, when your content lives on different channels and leads to an outcome that doesn’t involve your organization or your organization’s content. It also facilitates lead generation by keeping your inbound traffic inbound.
  • SNAPAPP  |  TUESDAY, AUGUST 2, 2016
    [Lead] Bolster Your Content Strategy With Interactive Video
    One easy way to add interactivity to your landing page video is to incorporate a lead generation form into the end of your video. Leads that watch your video all the way to the end are already highly engaged, so if you can show them a lead form at this point of engagement, you’re much more likely to see positive results.
  • SAZBEAN  |  SATURDAY, JUNE 1, 2013
    [Lead] Top Internet strategy, marketing and technology links for the week of June 2, 2013
    Social Media Explorer) 17 Tips for Achieving Social CRM Success (CIO) What’s the Value of a Google Hangout for Marketers? News & Notes
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, MAY 24, 2011
    [Lead] Survey results: marketing automation drives improved business results
    A March 2011 survey conducted by Patricia Seybold Group  and Information Technology Services Marketing Association (ITSMA) found a correlation between leadership in data-driven marketing and increased sales productivity as well as improved market share over a two year period.  Pretty exciting results!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Lead] What Social Data can Teach You about Audiences
    High-level survey data (like the data from the AP, USA Today and ESPN) can lead you in the wrong direction if your target is Millennials, Moms, or Consumer Tech buyers! My son is a senior in high school and I am beginning to help him with his search for the right school.  Related posts brought to you by Yet Another Related Posts Plugin.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 4, 2013
    [Lead] 5 Email Strategies For Inside Sales Reps
    Without them, it can be extremely difficult to prospect potential customers and give them valuable information that could lead to great conversations and deals. Emails are a business development rep’s bread and butter. have found that a few things work really well with emails that might work well with your team as well. 1. Make it personal.
  • B2B IDEAS @ WORK  |  THURSDAY, MARCH 17, 2016
    [Lead] The Secret Weapon in B2B Blogging: Historical Optimization
    The concept is simple: going back and optimizing past blogs to boost their visibility and lead generation. I would like to write to you about what Pamela has so fittingly dubbed “historical optimization” and how it can be used to battle the ever impending content shock. Why you should read this post: I will relate […].
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 19, 2016
    [Lead] 4 Common Pitfalls of B2B Buyer Personas
    But if you’re careless, personas can lead you down a bad […]. There are a number of guides out there on creating B2B buyer personas. We have one, HubSpot has one, Moz has a lengthy article by Mike King about it. Personas are touted by marketing gurus as being a must have for your content strategy.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 11, 2012
    [Lead] How A Sales Professional Can Achieve Greater Success Through Online Marketing
    The obvious reason for this is that a sales professional with a healthy and active social media presence can use that base of followers to move their message and generate more leads for themselves. The larger the following, the more eyeballs see the message and the eventually resulting in more leads.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Lead] Savvy Speaks - Setting Marketing Goals
    How many leads do we need to generate to reach that number of prospects? If you want 50 new sales, use your conversion rate to figure out how many leads you need to land. Then figure out how many people need to see your offer in order to get those leads, and so on. But there are a lot of ways to slice that pie! Michele. Jamie.
  • CLIENT BRIDGE  |  THURSDAY, DECEMBER 20, 2012
    [Lead] A Calculator of the Value of Social Media Followers
    CR (Conversion Rate) Average conversion rate of your website, from visit to sale or visit to lead. ACV (Average Conversion Value) Average sale price or average lead value. According to Hubspot, marketers should be measuring social media marketing campaigns to determine what is making money and what isn’t. View Original Article
  • HUBSPOT  |  TUESDAY, OCTOBER 1, 2013
    [Lead] A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
    For example, if you have a blog post that drove a crazy number of leads in a month, you could include that example slide with a few bullet-point takeaways after the "Leads Generated by Marketing" slide. It''s a brand new month, everyone! It''s a time for new beginnings. But wait. aren''t we forgetting something? And that''s it!
  • HUBSPOT  |  TUESDAY, OCTOBER 18, 2016
    [Lead] How to Get More Twitter Followers: 10 Expert Tips [Free Kit]
    When to use Ad Campaigns to move the needle on followers and leads. Unless you're a celebrity or a household name brand, it's really difficult to build a substantial following on Twitter. Maybe you've made it to a couple thousand followers but can't seem to bump it up any more. Frustrating, isn't it? Social Media Daily Promo
  • HUBSPOT  |  FRIDAY, MARCH 23, 2012
    [Lead] 5 Actionable Insights to Extract From Your Landing Page Analytics
    After all, what better way to collect inbound leads than landing pages? Analyzing how your landing pages are performing can provide you with some great insights about the strengths and weaknesses of your lead generation efforts. Number of New Leads From Those Submissions. social media vs. PPC vs. lead nurturing).
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [Lead] Typography 101: Everything a Beginner Should Know
    Leading. Well, the terms “single-space” and “double-space” can also be called “leading,” which is the distance between the baselines. Like many of you, I am a trained marketer and a DIY designer. So I decided signed up for a typography course at the Massachusetts College of Art and Design. Serif.
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Lead] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    It’s encouraging to see that only 11% of B2B marketers are primarily measured based on lead generation. The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? click to enlarge). Email.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Lead] What Jeffrey L. Ogden is thankful for this weekend
    Find New Customers is now on the Sales Lead Management site like all other lead generation companies like the one I once worked for. We even have a great offer for members there. This is the story of Jeffrey L. Ogden , because a former NFL kick returner is named Jeff Ogden, so I was advised to start using my full name. Great man!).
  • VIEWPOINT  |  WEDNESDAY, APRIL 2, 2014
    [Lead] PowerViews with Dan Waldschmidt: How Ordinary People Can Achieve Outrageous Success
    The next PowerViews will be with James Obermayer of The Sales Lead Management Association. Everything you think you know about success is wrong, says my latest guest on PowerViews, Dan Waldschmidt, author of the new book Edgy Conversations: How Ordinary People Can Achieve Outrageous Success. Say No to Yourself Before You Say No to Others.
  • SYNECORE  |  WEDNESDAY, APRIL 23, 2014
    [Lead] Thinking "Mobile First" for Your Website Redesign
    This can be beneficial for showing algorithms like Google Panda that your website is of high quality , which leads to higher rankings on search results. If you''ve been thinking about a website redesign, chances are good that you''ve been reading about various techniques to optimize your site for mobile devices. Why you ask? The solution?
  • HALEY MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Lead] [Video] What is Social Pro by Haley Marketing Group?
    Social Pro can help your sales team connect with more staffing decision makers and generate more inbound sales leads. One Social Pro client saw a 380% in social referrals to their website and over 850 qualified leads! Video Transcript. Social media marketing is more than resharing content from other sources. Looking to boost sales?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 10, 2014
    [Lead] Four ideas to overcome content saturation in your niche
    Different types of content In a recent post, I described the “3H” pattern of content creation that leads to an engaged audience. In a recent post, I described the “3H” pattern of content creation that leads to an engaged audience. Here is the sneaky little secret of content marketing nobody likes to talk about. Hello. 4. Hello. 4.
  • KAPOST  |  MONDAY, MAY 16, 2016
    [Lead] Great B2B Customer Experiences Require Customer-Centric Marketing
    And, consistency also leads to the recognition of your story, even if your logo is removed. lack of visibility leads to a lack of coordination of the experiences produced. lack of visibility leads to a lack of coordination of the experiences produced. No, that’s not a typo. Experiences cannot be an afterthought. Why not?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 18, 2012
    [Lead] Missed the Keynote Address at the BMA-NJ Social Media Symposium last week?
    Here’s the keynote talk by Jeff Ogden, President of the lead generation company and global marketing firm Find New Customers. Driving Business Results with Social Media. View more webinars from Find New Customers, Inc. No problem. Why don’t you also check out the new SCORE Demand Generation Program offered by Find New Customers?
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 23, 2011
    [Lead] Happy Thanksgiving from Find New Customers
    Before you go, please vote for Jeff Ogden of Find New Customers for “ 50 Most Influential People in Sales Lead Management for 2011 “ Find New Customers MadMarketingTVFind New Customers wishes you and yours a happy and healthy Thanksgiving holiday. It returns on Thursday, December 1st. and every Thanksgiving).
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Lead] 4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
    Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. Great post on marketing actions to do today. Must read! Just like committing to diet or exercise, business improvement needs patience and determination. via fearlesscompetitor.net.
  • TONY ZAMBITO  |  MONDAY, JULY 18, 2011
    [Lead] Future of Buyer Personas is Social - Part 3
      The science of goal interpretation from the unarticulated reveals the deepest insights about buyer behaviors as well as taps into underlying resources leading to innovation.    The science of goal orientation leads to discovering the often hidden and unarticulated roots of “why” people buy.  Related articles.
  • KEO MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Lead] Before Diving Into Marketing Automation, Audit Your CRM Data
    Duplicate contacts can lead to inconsistent touchpoint histories and impede your ability to forge connections with valuable leads. As a leading B2B marketing agency, we can help you integrate your CRM application with a marketing automation platform that works for your business.
  • AMPLIFINITY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Lead] Choose the advocacy adventure that’s right for you
    In the past few years the martech industry has become flooded with promising solutions that strive to solve the challenge of breaking through the marketing noise and acquiring the leads, recognition and notice you desire. Gartner’s research finds that “Referral marketing is a channel that offers a high volume of excellent low-cost leads.”
  • AMPLIFINITY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Lead] Choose the advocacy adventure that’s right for you
    In the past few years the martech industry has become flooded with promising solutions that strive to solve the challenge of breaking through the marketing noise and acquiring the leads, recognition and notice you desire. Gartner’s research finds that “Referral marketing is a channel that offers a high volume of excellent low-cost leads.”
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Lead] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    At the time, the division was dealing with stagnating lead growth. Content leads to three times as many downloads as traditional marketing campaigns. Now, internal data suggests that content leads to three times as many downloads as traditional marketing campaigns. Based on my experience, the answer is yes. Starting the journey.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 23, 2012
    [Lead] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
    Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Lead] 5 Benefits of Educating Prospects With Free Content
    In fact, giving away free content to your prospective customers can actually do the opposite, educating prospects about the products and services you offer and leading to more leads and sales for your business. Qualified Leads. This can lead to future or repeat purchases and lower churn. Wrong. ring true? We think not.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Lead] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    Consistently, firms that are not generating leads online lag behind those with robust online marketing programs. While firms with strong online presences lead the pack, the fastest-growing firms are t hose with strong online and offline lead generation efforts. We call them high-visibility firms. Of course expertise is crucial.
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [Lead] How To Adopt ABM Predictive Analytics at Your B2B Organization
    Omnichannel tracking (online and offline) Integration with the CRM Lead-to-account mapping. [ ] ABM STRATEGY. Advanced attribution solutions perform lead-to-account mapping , displaying marketing touchpoints by account. Predictive ABM analytics run on the basis of attribution tracking and lead-to-account mapping. [ x ] ABM Strategy.
  • SALES ENGINE  |  MONDAY, JUNE 13, 2016
    [Lead] The Ugly Truth About Beautiful Content
    Unencumbered by entrenchment in the marketing establishment, a non-traditional content craftsman is better able to think like a lead: What does the lead want to know? Remember: the goal of content marketing is to learn about the lead, not to talk endlessly about your brand.) Or easy. You will have to build a content team.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [Lead] Need New Customers? Get Happy Employees
    Their measurement activity leads to actions. According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Why is this important for marketing strategy? Need proof?
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] How To Be a B2B Marketer At Dreamforce 2016
    The B2B Marketing Champions Lounge , sponsored by leading B2B companies, will be ready and waiting for B2B marketers like yourself. 11:00 am -- Hands-on Training: Optimize Sales Performance with Lead Qualification. If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco?
  • SNAPAPP  |  FRIDAY, FEBRUARY 5, 2016
    [Lead] Are Your Customer Success Stories Being Heard?
    Now that we have covered a few different ways of displaying and sharing your customer success stories, let’s wade into the deep end and really look at how to engage your audience and drive serious leads with your customer stories. 56% lead conversion for Realize Real Results. 500 qualified leads. The text-based case study.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 16, 2014
    [Lead] Using Twitter Influencers to Drive Traffic to your Ecommerce Store
    If only you had 100,000 followers to Tweet to, then you could really start driving leads and customers to your ecommerce store. If you have a small following on Twitter, it’s tough to get your Tweets heard. And even harder to get your Tweeted links clicked on.
  • ONALYTICA B2B  |  WEDNESDAY, JULY 8, 2015
    [Lead] PR 2015: Top 100 Influencers & Brands
    We were interested in seeing which PR professionals and brands were leading the online discussion. We analysed close to 700,000 tweets mentioning the following hashtags: #PR OR #DigitalPR OR #PublicRelations OR #CorporateCommunications OR #Corpcomm and identified the top 100 most influential brands and individuals leading the discussion. Below
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Lead] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
    When you''re having difficulty managing all the moving parts of your email campaigns, it’s hard to be proactive and strategic about what you send, which ultimately means your campaigns will be far less fruitful in terms of generating opens, clicks, and qualified leads. Ex: Lead generation, clickthroughs, event sign-ups.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 31, 2016
    [Lead] 3 Ways to Gauge Your Team’s Marketing Maturity
    The two leading spam houses are SpamHaus and SpamCop, and if either of these flags you, it could put your sender reputation in jeopardy. B2B marketers might focus more on moving leads through the funnel, while consumer marketers might be more concerned with increasing customer lifetime value. Have a Handle on the Right Metrics.
  • MARKETING ACTION  |  THURSDAY, JULY 18, 2013
    [Lead] Right-Sized Marketing Automation
    Flycast knew from its inception that it would need a lead generation solution, so it initially adopted an enterprise system used by many successful large companies. That, as it turned out, was a mistake. “We needed a lead generation system that didn’t require a dedicated, full-time employee to run it,” said principal Bill Doucette.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Lead] What Is A Social Business?
    In my view, marketing is uniquely positioned to lead this transformation. In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. Photo Source.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Lead] How Typography Affects Your Internet Marketing
    Leading : Leading is the amount of space between separate lines of text. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. The reason: Garamond is a thin, light typeface that doesn’t require much ink.
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Lead] 10 New Year’s Resolutions to Improve Customer Experience
    But, I promise you that if enrichment is done properly, it will lead to faster deal velocity and a better overall customer experience. Fill in whitespace at the Account, Contact, and Lead level. EVERY Lead has an email AND a website (preferably a business email). Top picks for lead-to-account matching: Engagio & Leandata.
  • NUSPARK  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Lead] Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
    I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. First, my toolset: RSS Reader from Google. This is my preferred “first thing in the morning” check, so I can catch up on the latest feeds, news, and insights.  Accounts on LinkedIn, Facebook, Twitter, and Google+.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 13, 2014
    [Lead] Is Gratitude a Niche Marketing Strategy?
    Those who work gratitude into their business, giving back to charity and thanking employees, customers and partners on a regular basis, are more likeable, which leads to greater brand value and prosperity. Flickr photo by Ivete Tecedor, Some Rights Reserved. Unfortunately, it’s becoming more and more rare to hear these words.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, JUNE 22, 2010
    [Lead] You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)
    Take a look the chart below to see the popularity of various social media metrics for measuring activity, followership, engagement, leads, and sales results (click chart to enlarge | n = 210). Something tells me that B2B marketers will get away with this only for a short time until investment in social media comes under increased scrutiny.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 17, 2016
    [Lead] Brand bullying and other things that need to change
    “Evangelism” suggests you have a specific agenda and your goal is to “convert” instead of “lead.” You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. If we want brands to show up in a more human way, shouldn’t we reward them?
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 1, 2012
    [Lead] Good-Bye Genoo. Hello and nice to meet you, Act-On Software
    The sales lead generation firm Find New Customers is finally changing marketing automation vendors. However, time had come for the sales lead generation firm Find New Customers to move on. It is up to you to do that other 85% – craft content, set up landing pages, draft nurturing programs and set up lead scoring.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Lead] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    During the research process, potential leads are increasingly turning to their peers to ask for opinions and personal experiences to answer their important questions. By following the five suggestions outlined below, you can easily take advantage of the yelpification revolution and point potential leads towards your company. 1.
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Lead] LinkedIn Lets B2B Marketers Establish Expertise
    B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. And its value as an advertising platform continues to increase, thanks in large part to recent upgrades and new features such as the Lead Accelerator which helps businesses target and nurture high-quality leads.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Lead] The Science Behind the Art of the Call-to-Action: Part 2
    There are a handful of best practices you can follow to make your CTAs as effective as possible: Lead with a verb. Additional Resources For more website best practices, please enjoy these additional resources: Download a free copy of the Lead Generating Website Guide. How Hinge Can Help Need help with lead generation?
  • VIEWPOINT  |  TUESDAY, OCTOBER 30, 2012
    [Lead] Successful Content Marketing Plans Do 1 Thing Really Well
    Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Inbound leads don't “just happen.”. Today's guest blogger is Jeff Molander. Successful Content Marketing Creates Response. Attract the Bees.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 27, 2012
    [Lead] Search Marketing on the Cheap
    Each step in organic search requires tools, but you can find good ones for free.   In this free 30-minute Biznology® Webinar, I show you the free tools and techniques that lead to success.  Find out the free techniques for search marketing that everyone with a Web site needs to know. Search marketing doesn’t have to cost an arm and a leg.
  • SYNECORE  |  SATURDAY, MARCH 1, 2014
    [Lead] What’s Missing In Your Marketing Strategy?
    Every company knows that they need to interact with customers on social media channels, put out thought-leading blogs to appear in relevant content searches, create a great website design, use keywords, etc. You can’t ignore any form of technology if it may lead to new leads and new sales. Take time to plan ahead on this point.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 20, 2013
    [Lead] Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition
    by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Are you committed to delivering on the promises of customer obsession?
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 5, 2014
    [Lead] 5 Tips For Supercharging Your Marketo Campaigns
    Lead management isn’t for the faint of heart, but with these five pieces of advice, you’ll be well on your way to running successful marketing programs with Marketo. Marketing Marketing Intelligence Tips and Tricks Webinars Marketing Data Marketing Databases marketo
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Lead] Ultimate List of 22 Account-Based Marketing Tactics
    So make them personal to your prospects, leads, or opportunities. Get a local, thought-leading speaker and invite current customers in the area. How do you do account-based marketing? If you’ve been looking for a long list of ABM strategies, you’ve found it. CONTENT -- Account-Based Marketing Tactics. 1. Facebook custom audiences.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Lead] How to Get Marketing Results from LinkedIn Group Discussions
    ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. The social media platform in question is LinkedIn. Thanks.”
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Lead] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Over half of marketers use measures of operational efficiency such as on-time delivery, budget, productivity, campaign performance and lead data. They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [Lead] What is the Difference Between Thought Leadership and Content Marketing?
    jonmiller From a metrics perspective, TL measured by recognition metrics & CM by harder numbers typified by the steps in the lead funnel. Thought leadership consists of ideas that require attention, that offer guidance or clarity and that can lead people in unexpected, sometimes contrarian directions (think of Seth Godin).
  • MARKETING ACTION  |  FRIDAY, JULY 5, 2013
    [Lead] Is Marketing the New Sales? Webinar Tuesday July 9
    Inbound leads were mostly tossed over the wall to sales, who mostly ignored them because they didn’t know where the lead came from or how “hot” that lead was to buy. Industry expert and Director of Demand Gen at Act-On Software, Janelle Johnson, will lead this timely discussion on Tuesday, July 9.  That was then.
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Lead] 17 Excellent Email and Mobile Marketing Stats and Facts
    Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Most CMOs view it as effective and volume continues to grow. But its popularity has led to overstuffed email inboxes. Image credit: AdWeek. 90% of C-suite executive say they never respond to cold calls or email blasts.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 19, 2013
    [Lead] B2B Marketing is Becoming More Like B2C Marketing – Or is it?
    Despite the growth in digital marketing channels, physical tradeshows and conferences remain one of the most effective lead generation tactics for B2B marketers. B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Image Credit: Lydia’s Marketing Blog. That may be changing.
  • HUBSPOT  |  THURSDAY, MAY 1, 2014
    [Lead] 7 Avoidable Problems That Are Stressing Out Your Marketing Employees
    With numerous channels to monitor, tons of content to produce, a budget to keep in check, and a handful of lofty goals they’re accountable for, marketers have a lot going on, and that can often lead to some pretty high stress levels. Not to mention, happy, productive marketers likely means more leads and more revenue.
  • 3D2B  |  TUESDAY, JULY 19, 2016
    [Lead] The Secrets to Engaging Business Buyers on the Phone
    Instead, Sue might say, “We’re a global teleservices company that generates leads for our clients. In fact, when we partnered with a world leader in enterprise software to generate and nurture leads, we produced 17,000 leads, of which 85% were accepted by sales.”. "Stop selling. Start helping." — Zig Ziglar. Stop selling.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Lead] How to Create an Optimal Linkedin Profile
    Why is it that independent experts (like Jeff Ogden of the sales lead generation company Find New Customers ) have the best profiles? I’m amazed at the number of poor Linkedin profiles out there. That includes very senior executives. Take for instance, the CEO of Medtronic. Tips for Optimizing. Add them all if you can.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 1, 2012
    [Lead] How To Convince Your Boss to Buy Marketing Automation
    But one caveat – marketing automation software alone does not address the sales lead problems your salespeople are having. They need fewer, better qualified leads. Perhaps there are new goals or KPIs you will be able to start tracking once marketing automation is enabled, such as website behavior or re-engaged leads.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Lead] Website Evaluation Comes Before Site Redesign
    The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). website audit is a wise investment if you want a site redesign that will feed your sales funnel with more high quality sales leads.
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