IT'S ALL ABOUT REVENUE | MONDAY, APRIL 25, 2011
[Lead] 8 Share Spiking Tips For Empire Avenue
People can buy shares in you and you can buy shares in others, which leads to a virtual social currency that moves up and down just like a stock. You won’t make much by way of dividends until that person joins, but it can lead to a big payoff when they do. by Jesse Noyes | Tweet this. The Backstory on Empire Avenue. Share email.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 28, 2013
[Lead] Real Results to Common Email Tests
Version A was sent from a human being (the lead’s owner); version B was sent from a general marketing alias; the subject lines were identical. Does shorter, more concise email content lead to more click-throughs than highly descriptive, longer email content? So, what have we found to be the most effective? The winner. Fake Forward.
MARKETING ACTION | FRIDAY, MAY 24, 2013
[Lead] Email Tips From Barney Stinson
These objectives can range from a number of leads you want to actively respond to your marketing, to a percentage of leads you want to follow through with. Lead generation—“leads” to sales. Metrics can be clicks and leads. Demand generation—sales-qualified leads. Metrics can be opportunities and leads.
HUBSPOT | THURSDAY, JUNE 13, 2013
[Lead] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
More data leads to better insights, which leads to smarter, more effective marketing. Editor''s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Ready for it? Get excited. Tweet Performance Analytics! And then.
B2BBLOGGERS | TUESDAY, JUNE 22, 2010
[Lead] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. If a rep.
HUBSPOT | SUNDAY, FEBRUARY 7, 2016
[Lead] 12 Sneaky Psychological Biases That Affect How You Sell
They can lead a rep to jump to inaccurate conclusions about a prospect or themselves, resulting in a lost deal. After a deal goes bad, a rep can start to question their skills, which can lead to worse performance. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. They’re due.”.
HUBSPOT | TUESDAY, SEPTEMBER 11, 2012
[Lead] 7 Ways to Use Email Marketing to Make More Money After the Initial Sale
So, what do you do to nurture those customers (or shall we call them leads?) so they can generate even more revenue for your business? They can either move on from your brand because they’ve got what they wanted from you, or they can consider ways to stay engaged with your brand that could lead to future purchases. Congratulations!
HUBSPOT | TUESDAY, JANUARY 22, 2013
[Lead] 10 Places You Can't Afford to Publish Mediocre Marketing Copy
Here's an entire blog post that talks about the ingredients to that secret email subject line sauce , but here's a quick distillation for you, too: Be Personal: Use lead data to send emails that speak to that particular recipient's needs. Hey, those blog posts aren't going to write themselves! And you would be right. Kind of. Your blog title.
SALES PROSPECTING PERSPECTIVES | TUESDAY, OCTOBER 15, 2013
[Lead] How to Handle Objections as Opportunities, not Roadblocks
Even if the end result does not lead to a passed opportunity, you should still be able to gather valuable information that can help you with future opportunities and conversations. Sales Prospecting Perspectives is pleased to bring you a post from Tiffany Fenore , a Business Development Representative at AG Salesworks. It''s bad timing.
CHIEFMARTECH | MONDAY, DECEMBER 21, 2015
[Lead] 7 not-quite-predictions for marketing technology in 2016
However, 2016 will be a blockbuster “crossing the chasm” year for many of the leading marketing tech vendors. Most people suck at accurately predicting the future. I’m one of them. thought it was a reasonably solid bet. So I earned a solid “F” on my one concrete prediction. ” (A). Huge opportunities here.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 9, 2013
[Lead] Would You Consider Yourself a Positive Inside Sales Rep?
Our stats show a 3% average lead rate across every project we called on over the years. That means out of every 100 sales conversations we have in a day, 3 of those end up converting into marketing qualified leads. Don''t get me wrong: I believe in a "healthy level" of stress. It helps with added motivation to keep us pushing forward.
CRIMSON MARKETING | MONDAY, JUNE 3, 2013
[Lead] How to Use Content to Build Customer Loyalty and Retention
According to 51% of survey respondents: “customer and prospect engagement and awareness are two of the top objectives for content marketing programs… Customer loyalty, increased leads, increased revenue, and thought leadership are additional program drivers.” Content creators can now think of themselves as publishers.
MODERN B2B MARKETING | MONDAY, NOVEMBER 23, 2009
[Lead] How B2B Social Media Marketing Drives Inbound Leads (Hint It’s All About Risk and Brand)
This means that the companies with the strongest brands — built using referral and the wisdom of crowds — will enjoy the best flow of highly qualified inbound leads. This is the hard-to-measure but undeniable connection between brand building and lead generation, between buzz and demand, between social media and inbound leads.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 18, 2010
[Lead] Find New Customers update
Exciting times at Find New Customers, the business to business lead generation company. Lead generation business to business is of utmost importance today. Whether it is lead generation sales or sales lead generation, Find New Customers can help you improve … Continue reading → Tags: Demand Generation Fearless Competitor
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 8, 2011
[Lead] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
But if Salesforce.com likes what it sees, who knows where that will lead? See my December 2009 post for a more detailed discussion of HubSpot's capabilities; basically, they are still pretty weak in outbound email, lead scoring, and nurturing, which are all core components of standard B2B marketing automation.
IT'S ALL ABOUT REVENUE | TUESDAY, JUNE 25, 2013
[Lead] Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing
Today’s modern marketers accomplish this by knowing the customer’s buying cycle, engaging the buyer all the way through the buying cycle, and delivering qualified leads. 4. by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel.
ANNUITAS | MONDAY, JUNE 18, 2012
[Lead] 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1
What this means is that marketing automation will automate whatever process or system exists in an organization. If a company’s lead management process is broken, the automation will simply automate the broken process. They are leading buyers astray. 764% increase in leads! This is staggering! Talk about transparency!)
ION INTERACTIVE | THURSDAY, JANUARY 28, 2016
[Lead] 2016 Interactive Content Marketing Trends To Watch
The past couple of years there has been a lot to report on in the world of content trends — from mobile responsive, to interactive content design to measurement to lead quality and much, much more. They want engaged, educated, qualified, ready-to-buy leads. And, attribute those leads/sales to first, or last (or all — nirvana!)
HUBSPOT | MONDAY, AUGUST 13, 2012
[Lead] Google+ Finally Rolling Out Custom URLs for Pages and Profiles
This means that our social media team will soon be able to change this hideous looking URL -- [link] -- which leads to HubSpot's Google+ business page , into something much more professional, memorable, and shareable. Log this update under "news that should've been news months and months ago." It's about time, right? Hold your horses, though.
HALEY MARKETING | WEDNESDAY, MARCH 30, 2016
[Lead] [Video] What is Social Pro by Haley Marketing Group?
Social Pro can help your sales team connect with more staffing decision makers and generate more inbound sales leads. One Social Pro client saw a 380% in social referrals to their website and over 850 qualified leads! Video Transcript. Social media marketing is more than resharing content from other sources. Looking to boost sales?
BLUE FOCUS MARKETING | TUESDAY, MARCH 13, 2012
[Lead] Do the Math to Calculate the ROI of Business Blogs
In a 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success. This approach has proven extremely important for mid-to-small businesses for website traffic and lead generation. Referrals now account for over 15% of all traffic and leads. And it’s all about winning.
TOMORROW PEOPLE | TUESDAY, DECEMBER 18, 2012
[Lead] The Great Social Customer Service Race [INFOGRAPHIC]
To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries. How do big brands measure up on social media? We wanted to learn what kinds of tweets received a response, and how quickly. Positive ("thank you!"). Negative.
ONPATH | THURSDAY, FEBRUARY 7, 2013
[Lead] CTV News Ottawa - OnPath is Hiring!
Karam says a rebound by American businesses is leading to big growth for his company which specializes in marketing and development. OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Ottawa companies shine bright light on gloomy job market.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 7, 2013
[Lead] By Failing to Prepare, You Are Preparing to Fail
If I sit back and wait for the phone to ring or for marketing to provide me with all the quality leads I could possibly handle, there is a zero chance of making my number. You''ve read the quotes: “A goal without a plan is just a wish.”. ? Antoine de Saint-Exupéry. “If you don''t know where you are going, you''ll end up someplace else.”. ?
BLUE FOCUS MARKETING | MONDAY, FEBRUARY 17, 2014
[Lead] 5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC
One reason marketers are putting so much effort into platforms like YouTube and Vimeo is the continued rise of advertising in online video content, leading to reliable monetization for video producers and greater exposure for brands. With 2013 now quickly receding, it’s time to push full steam ahead into 2014. FOR EWORD by David C.
FEARLESS COMPETITOR | TUESDAY, JULY 30, 2013
[Lead] How Can You Get Rid of Negative Content Online?
blog every day here at the award-winning sales lead generation blog Fearless Competitor and over time this negative result appears less and less. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. Aplicor and Jeff Ogden are friends.
WEBBIQUITY | TUESDAY, MAY 31, 2011
[Lead] Trust Me: Why Trust is Crucial for Business Success, and How to Built It
That’s why blogging is important (as a way to educate, inform and even entertain, without blatant selling) as is social media (for answering questions and building online relationships that lead to positive third-party coverage and comments). Half-jokingly, I told her not to worry, I can build her business without her. Before the Sale.
HUBSPOT | TUESDAY, MARCH 20, 2012
[Lead] 13 Brands Using LinkedIn Company Page Features the Right Way
We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. You want to leverage LinkedIn's lead gen potential for your business as much as possible, right?
ANNUITAS | THURSDAY, FEBRUARY 5, 2015
[Lead] Demand Generation Strategy Rules NOT to be Broken
However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. 1. *This post first ran September 11, 2014 in the ANNUITAS blog. I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, OCTOBER 9, 2013
[Lead] Leveraging LinkedIn Connections
One Thing Leads to Another. "I connected with someone who was interested in using me for a project he was working on. He needed help with a sales team he was now leading. Connections matter. Big time. 4x more likely if the connection calls to make an introduction. 11x more likely if they have an actual connection. Connecting to CEOs.
ACT-ON | THURSDAY, MARCH 10, 2016
[Lead] How to Write a Creative Brief for Your Next Video Project (with Template)
Recently, Act-On had a sales kickoff that included 17 videos created for (and during) the event, either to be shown there or used in an email campaign leading up to the event. Proper planning permits perfection. This is true whether it’s for climbing up (and down) a mountain or for producing a marketing video for your business.
EMAGINE B2B BLOG | WEDNESDAY, JANUARY 28, 2015
[Lead] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
One of the toughest roles as a B2B marketer is properly tracking lead generation, assigning value, and calculating return on investment. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s
HINGE MARKETING | THURSDAY, FEBRUARY 4, 2016
[Lead] 5 B2B Website Design Trends for 2016
Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Our High Performance Website Program helps firms drive online engagement and leads through valuable content. We know from research that nearly everyone considering doing business with you will first look at your website.
SAZBEAN | FRIDAY, OCTOBER 18, 2013
[Lead] How Online Content Can Drive Your Business Growth
So, the next question is how to get their attention and to lead them to your service offering. growing (Photo credit: nonanet) Every day thousands of people go online in search of useful information or communication through social networks. This is where your prospective customers are. Design Strategy
TOMORROW PEOPLE | MONDAY, MARCH 19, 2012
[Lead] The Death of Pay Per Click Advertising (PPC)
On the surface of it, PPC looks like an easy way to bring in new leads. Fit it in with an overall inbound marketing strategy and you’re likely to gain more long-term leads and revenue instead of window shoppers. Is PPC past its Sell By date? ” (Source: Search Engine Land ). Why use something that’s not working right?
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 30, 2014
[Lead] 4 Ways to Manage Change Management For Successful Demand Generation
As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand? by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary.
EMAGINE B2B BLOG | THURSDAY, APRIL 28, 2011
[Lead] If you treat your white papers as valueless, so will your readers
We tend to return to the topic of white papers fairly frequently, because – along with email – they’re pretty much the backbone of B2B lead capture and/or nurturing. Our last foray dealt with what to do before starting to write one. We’ve noted two major traps B2Bs can fall into with white papers: either [.]. B2B Web Strategy Converting
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 10, 2013
[Lead] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
Make time for the important discussions- alignment isn’t just about lead handoff. by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator — without whom we wouldn’t have customers to serve and enable.
ONALYTICA B2B | WEDNESDAY, AUGUST 26, 2015
[Lead] Edtech and Elearning: Top 100 Influencers and Brands
“Regardless of what educational technology is used, educators must always lead with learning. September is approaching, the #BackToSchool promotions are in full swing, students are getting their exam results and thinking about higher education. Blended with traditional teaching is the use of advancing technology to support learning.
SAZBEAN | SATURDAY, JUNE 15, 2013
[Lead] Top Internet strategy, marketing and technology links for the week of June 15, 2013
News & Notes
EB2BLEADS | THURSDAY, MAY 30, 2013
[Lead] Integrated eCommerce Marketing
The process of lead generation and lead nurturing for offline sales fits very well with online sales and the technology seemlessly integrates. If a business drives traffic to an online store, it should be growing its email list and measuring success in terms of both leads and sales. Sales are not a 1 hit deal. Change of mind.
HUBSPOT | MONDAY, JANUARY 2, 2012
[Lead] The Lamest Excuse for Missing the Inbound Train [Cartoon]
Last call for the non-stop train to lead gen eration ! Connect with HubSpot
CMO ESSENTIALS | MONDAY, MARCH 2, 2015
[Lead] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
This person can work with marketing peers, business stakeholders and, when needed, liaise with the IT group to tap into IT’s talents, manage MarTech providers, work with IT procurement for purchasing, and lead marketing tech implementation. The alignment effort is set up to fail in today’s fast-paced, customer-driven business environment.
BIZIBLE | WEDNESDAY, FEBRUARY 3, 2016
[Lead] 23 Account-Based Marketing Leaders to Follow on Twitter
Adrienne Weissman is the Chief Revenue and Marketing Officer at G2Crowd, the industry-leading review platform for business software and services. Sangram Vajre is the Co-Founder and CMO at Terminus, the leading B2B account-based automation software. And for good reason. It’s fishing with spears instead of nets. Megan Heuer, @MegHeuer.
HUBSPOT | THURSDAY, FEBRUARY 7, 2013
[Lead] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. Unless, of course, you want to scare away leads and customer. Remember, a webinar is a serious time commitment (which is why it's a great indicator of high quality leads). Great idea!
FATHOM | WEDNESDAY, JANUARY 8, 2014
[Lead] 10 Inbound Marketing Strategies for Your 2014 Manufacturing Budget
Organizations spend a large amount of their annual marketing budget on outbound marketing; missing out on valuable leads and customer engagement that inbound marketing can achieve. It’s a win/win situation; you receive an interested lead they receive quality content. 3.) Infographics. Videos are a great to engage users.
KOMARKETING ASSOCIATES | THURSDAY, FEBRUARY 12, 2015
[Lead] 6 Great B2B Business, Marketing, and Strategy Books
B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. It’s been proven that high income earners read more books than other demographics. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35 on Kindle.
SMART MARKETING | THURSDAY, JULY 21, 2005
[Lead] Smart Marketing: What happens if your company identity sucks?
This watered downapproach might lead buyers to: · Be confused aboutwhat your company does. · Not understandhow your company would help them. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. Paste into your feed reader of choice. » What happens if your company identity sucks? Experience doubt.
B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 23, 2014
[Lead] Your Customers Want to Talk to You
The last time I looked, the cost for a decent B2B lead in Canada was well over $20, and even more for an enterprise lead. Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek.
HINGE MARKETING | WEDNESDAY, MAY 13, 2015
[Lead] Six Essential Online Marketing Tools for AEC Firms
Customer Relationship Management (CRM) Systems We’re all busy, so staying organized and on top of leads is a must. Lead sheets can be a mile long. solid CRM System (see Infusionsoft , Salesforce or Hubspot for examples) will help you keep track of your leads. Did I mention that its free)? Ready to learn more?
BIZNOLOGY | THURSDAY, SEPTEMBER 3, 2015
[Lead] Six strategies behind the trend in B2B client conferences
These attendees were treated like leads, with post-event nurturing communications and sales follow-up. Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? I can’t turn around without another customer event popping up on the radar. AppNexus has its Summit, going on three years now.
LEAD LIAISON | TUESDAY, OCTOBER 13, 2015
[Lead] Benefits of Website Visitor Tracking
For example, they’ll see the lead source of the visitor. Some companies track original lead source (from the very first visit) and some companies identify lead source of the visit. The post Benefits of Website Visitor Tracking appeared first on Lead Liaison. Yeah, what next? For sales insight. To time follow up.
KOMARKETING ASSOCIATES | TUESDAY, APRIL 19, 2016
[Lead] How to Match Your Content Strategy with the Buyer’s Journey
The more sets of eyes this material draws, the better your chances are of turning one of these visitors into a “hot lead” down the road. Doing so will lead to more satisfied website visitors and will help you prove the value of your content strategy to executives within the organization. Stage 1: Brand Awareness.
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 6, 2014
[Lead] From MAGNET: Sauder Woodworking and MAGNET Find A Way To Innovation
In this video, you’ll learn how MAGNET helped lead the Sauder Woodworking Company to create the innovative and commercially successful WoodTrac Ceiling System. Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). You can visit MAGNET online at manufacturingsuccess.org.
TONY ZAMBITO | SUNDAY, NOVEMBER 8, 2015
[Lead] Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals
Leading the organization to restructure important content towards instilling confidence in goals being reached versus a constant reminder of fear. Engaging new buyers and repeat customers are the lifeline to achieving growth. Causing many to rethink long-standing practices on customer acquisition and customer retention. Aligning With Goals.
BLUE FOCUS MARKETING | MONDAY, APRIL 20, 2015
[Lead] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
Mark Burgess ( @mnburgess ) President – Blue Focus Marketing and TEDx Speaker, adjunct Rutgers MBA professor, and other leading institutions. He is ranked #27 on Social Media Marketing Magazine’s Top Marketing Professors on Twitter.” Professor Kimberly A. Professor Gary R. Want to follow along? FOR EWORD by David C.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MARCH 10, 2016
[Lead] Four ways Facebook Instant Articles will dramatically impact marketing
Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1.
MARKETING ACTION | WEDNESDAY, APRIL 16, 2014
[Lead] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
The conversation can’t stop at “Just give me leads and I’ll be happy.” It’s much more complex than that.This can be a very difficult conversation for a company manager or a CEO to have, because many CEOs don’t have marketing experience. In well-aligned companies, marketing generated leads have a. Patience.
YOUR SALES MANAGEMENT GURU | TUESDAY, AUGUST 20, 2013
[Lead] Building a High Performance Culture
Ken’s latest book is: “Leading High Performance Sales Teams”. Building a Culture of High Performance. At this time of year sales management must be looking at pipeline levels and goals for the 4th quarter and determining if there is the necessary level of activity to ensure targets will be exceeded. Contest Sampler. Set the ground rules.
ACT-ON | TUESDAY, MARCH 1, 2016
[Lead] 5 Common Marketing Challenges Agencies (and Companies) Face
Your potential client says to you, “We need 60 new qualified leads from marketing, 1,000 new Twitter followers, and a 50% increase in revenue in six months. I can give you $10,000 to work with.”. Marketing is hard. When you’re faced with a limited budget or a tough marketplace, your job becomes even harder. Right! Let’s get started! False.
KAON | FRIDAY, SEPTEMBER 18, 2015
[Lead] Hubspot Inbound Conference Recap 4 of 9
We’re getting better at predicting success- Who are my customers who will lead to the success of my company? The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. For every 100 people that show up on a website only 5 convert, or make them self known. Be relevant early.
HUBSPOT | THURSDAY, JULY 25, 2013
[Lead] SlideShare Introduces Support for Infographics, a Big Win for Marketers
Basically, if you can create engaging, original content on SlideShare, you have a huge opportunity for increased reach, traffic, and leads. This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. We''re thrilled about this new feature. Why You Should Care.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, APRIL 19, 2016
[Lead] Facebook and Snapchat at war, and four other groovy media trends
You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. So much going on today! So many changes to consider. Facebook and Snapchat and content wars. OH MY!
ANNUITAS | THURSDAY, APRIL 30, 2015
[Lead] Modern Marketing – How Can We Do It Better?
Taking everything a step further was a common theme at #MME15: moving from counting clicks and page views to measuring high value content; taking your lead scoring model and using a forward thinking predictive model; taking your demographics and digital body language and incorporating big data into the picture.
TRADESMEN INSIGHTS | THURSDAY, DECEMBER 16, 2010
[Lead] B-to-B Marketers: Tap Social to Increase Search
If you generate more traffic, a logical conclusion is that you’ll generate more leads. Social media marketing is important in its own right, but efforts in the area can boost more online channels according to an article in eMarketer.com. According to the data from B2B magazine and Business.com , marketer’s No.
VIDYARD | WEDNESDAY, MARCH 16, 2016
[Lead] How to Use Live Streaming Video to Build Your Brand
Gate them if you like so you can collect leads, and let your audience ask you questions that you can respond to in the moment, helping them feel even more connected with you. And what does a positive experience lead to? Strong brands give their customers what they need to feel special, to feel cool, better, smarter, faster, etc.
ANNUITAS | TUESDAY, MARCH 8, 2016
[Lead] Do Your Personas Need A Makeover?
From these foundational questions, you can begin to build a framework that will guide decisions on content strategy, engagement channels and lead management to create a demand generation program that is a growth engine for your organization. Now, I’m not joining the persona naysayers (you know who you are). It’s going to take some work.
HINGE MARKETING | TUESDAY, NOVEMBER 24, 2015
[Lead] Learn What AEC Clients Want, Straight from the Source
Each panelist noted that price is a factor, but not the leading factor. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website.
B2B MARKETING INSIDER | THURSDAY, MARCH 5, 2015
[Lead] Social Media Secrets To Build Your Personal Brand
Then they will inspire you and encourage you with their own point of view, and interesting that lead to amazing conversations. Brands used to be just for businesses. But then the internet happened. All kinds of information started moving around the world. Companies and governments and institutions became less important. Just like email.
FEARLESS COMPETITOR | MONDAY, MAY 27, 2013
[Lead] Honor Those Who Made the Ultimate Sacrifice on Memorial Day
Fearless Competitor is the blog of the sales lead generation company Find New Customers , but today that does not matter one bit. Today’s #Memorial Day in the United States – a day to stop and reflect on the many men and women who made the ultimate sacrifice to preserve our freedom. Please RT. Really easy!). What do you think?
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 4, 2013
[Lead] 13 Tips For Increasing Sales Productivity in 2013
Ask your customers for referrals Referrals are the best types of leads. Get Organized: Get your paperwork and files organized, which will free up more of your time for lead prospecting and sales calls. Make a resolution to be more productive in 2013. Follow these 20 tips, and you’ll see your sales productivity will skyrocket.
SALESFUSION | TUESDAY, DECEMBER 10, 2013
[Lead] User Experience
button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post User Experience appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal. Marketing Blog
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 1, 2014
[Lead] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.”
HUBSPOT | TUESDAY, SEPTEMBER 22, 2015
[Lead] Essential Marketing Strategies for SaaS Startups
More often than not, your passion and expertise will come through and result in amazing content to drive lead generation. In addition, highlight premium content that will convert visitors into leads at the top of the funnel. It is a great time to be a software-as-a-service company. This is great news for SaaS startups.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 17, 2011
[Lead] How to Optimize Your B2B Marketing and Sales with Online Video
Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Capture sales leads with longer form video. Here is the final fact: Salesforce’s YouTube videos churn out as many leads per day as 46 hyper efficient sales reps. by Jon Miller Online video is exploding. Take YouTube, for example.
HUBSPOT | WEDNESDAY, SEPTEMBER 26, 2012
[Lead] Hello Europe! HubSpot's Heading to Dublin, Ireland
Our software has helped nearly 8,000 businesses around the world break away from traditional marketing and attract high-quality leads using inbound marketing strategies. Lead and customer profiles automatically adapt based on changing preferences and interactions with your company. Today is an exciting day. Click image to enlarge.).
SNAPAPP | FRIDAY, MARCH 6, 2015
[Lead] SnapApp of the Week: Blackbaud's Realize Real Results Campaign
More than 200 qualified leads just five weeks into the program says they made the right choice. She attributes the exceptional engagement rates to the interactive content: Blackbaud saw a 52% click rate on the microsite and a 56% lead conversion rate for Realize Real Results. File them away for when you “have time to review them.”. B.
B2B MARKETING TRACTION | THURSDAY, FEBRUARY 13, 2014
[Lead] Is Gratitude a Niche Marketing Strategy?
Those who work gratitude into their business, giving back to charity and thanking employees, customers and partners on a regular basis, are more likeable, which leads to greater brand value and prosperity. Flickr photo by Ivete Tecedor, Some Rights Reserved. Unfortunately, it’s becoming more and more rare to hear these words.
ANNUITAS | TUESDAY, MAY 20, 2014
[Lead] How to Combat Channel Marketing Challenges
What about nurturing leads? Scale is a huge challenge in partner marketing because how do you help 10 partners drive more sales and leads, let alone 40 or 100 partners? Three of the biggest challenges with channel marketing are defining the buyer’s journey, scale and relevancy. Why are these tough? Who owns the customer? It matters.
SAVVY B2B MARKETING | MONDAY, MAY 2, 2011
[Lead] Basic Training For B2B Social Media Turtles: Research & Preparation
Leads: how many leads are captured from campaigns or from the contact us form. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals.
HUBSPOT | MONDAY, DECEMBER 20, 2010
[Lead] 25 Ways to Get More Social Media Followers
After a new lead fills out a form on your site, it’s a good idea to include links or calls-to-action on the subsequent thank you page encouraging these leads to follow you in social media. Again, new leads are more likely to at least check out your social media profiles. Newsletters & Lead Nurturing.
KOMARKETING ASSOCIATES | MONDAY, APRIL 7, 2014
[Lead] How B2B Companies Can Use Sitelinks For More Effective Advertisements
This can lead to a higher click-through rate and ROI, as the exposure to related or supplementary products and services can lead to a higher average order amount. There are a number of ways B2B companies can make their advertisements more effective. Sitelink Requirements. However, up to 20 can be included. Benefits of Sitelinks.
HUBSPOT | MONDAY, JUNE 1, 2015
[Lead] 8 Signs You're Writing an Advertorial, Not a Blog Post
So what can you do to avoid a tragic loss in your integrity and your website's traffic and leads? Because this method won’t provide value to anyone, it won’t produce quality leads. Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Blogging
WEBBIQUITY | THURSDAY, JANUARY 28, 2016
[Lead] How to Make B2B Content Curation a Win-Win [Podcast]
The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). And what exactly is web presence optimization ?
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 2, 2015
[Lead] What Is Account-Based Marketing (ABM) and Is It Right for You?
Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, JUNE 26, 2013
[Lead] [Video] 4 Tips to Avoid Pure Price Competition
Or, their self-diagnosis could lead to unforeseen consequences. The moment Karen walked into my office, I knew something was wrong. "I might as well be selling wastebaskets," she said. "No matter how much I try, customers just don''t care about the differences between our system and the others. It''s just pure price competition.”.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JANUARY 13, 2015
[Lead] 5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions
In 2014, this has meant focusing on sales pipeline contribution vs lead volume, as well as taking ownership of many sales enablement functions previously owned only by sales or sales operations. What marketing trends are you implementing in the New Year? Jay Gaines. The second trend is a significant increase in business optimism. Koka Sexton.
VERTICAL RESPONSE | TUESDAY, OCTOBER 20, 2015
[Lead] Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple
You must also take steps to ensure you emerge in consumers’ minds as the leading choice in your specialized area. It focused its marketing on recreating its image as an industry-leading pioneer in personal computing, and it created new niches for itself, including in digital music and smartphones. Lead, don’t just follow.
SYNECORE | WEDNESDAY, MAY 13, 2015
[Lead] 5 Ways to Measure the Success of Your Blog Posts
The point of blogging is to create content that is as effective as possible at driving leads and conversions. Placing a call-to-action (CTA) in your blog post is essential because it’s a way to both promote your content and measure how effective it is when it comes to lead generation. Subscribers. Inbound Links. CTA Clicks.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 12, 2013
[Lead] Content And Technology Will Define The Future of Marketing
As imperfect as they are, the tools that now exist to manage demand generation, connecting content to promotion channels to lead nurturing to sales, well, the world really has changed very quickly in that regard. You can use technology as a marketer in the social and lead environment now in ways that was unimaginable a few years ago.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 27, 2011
[Lead] How to Beat the S&P 500
This includes not only the active sales pipeline, but the raw responses and leads that will eventually translate into revenue. Fast-growing companies need to closely track the rate at which leads are moving through the revenue cycle and converting to closed deals. Customer Confidence Rocked.” Businesses Posting Big Losses.” Value.
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 10, 2016
[Lead] 5 Mobile Insights That Will Change How You Market to Millennials
This means showing up in their social feeds with a highly targeted offer, or giving them the information they are looking for with the least friction as possible - forget online lead forms with seven fields. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? How do they prefer to communicate?
CRIMSON MARKETING | FRIDAY, DECEMBER 12, 2014
[Lead] Is Email Marketing Making a Comeback?
Email marketing technology can lead to quick conversions. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. Email marketing was somewhat forgotten, but is it dead ? First thing’s first.
SAZBEAN | TUESDAY, NOVEMBER 5, 2013
[Lead] The Power of Being Recommended
According to Nielsen and Roper Reports, 92% of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service.” Since they’re trying to get us to spend money, their intensions are suspect. Which is why recommendations can be so powerful when it comes to building a business. The answer?
CLIENT BRIDGE | WEDNESDAY, JANUARY 2, 2013
[Lead] INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand
According to SearchMojo, for your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only well-optimized for search engines, but also helps your prospective customers make informed buying decisions. View Original Article
CLIENT BRIDGE | TUESDAY, AUGUST 28, 2012
[Lead] Statistics That Indicate the Future of Marketing
Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. 75% of B2B companies do not measure or quantify social media engagement.
SAZBEAN | FRIDAY, DECEMBER 30, 2011
[Lead] The 5-Step Test to Determine Optimal Email Frequency
Maybe you’re interested in ramping up your email marketing in 2012 but don’t want to see all your hard lead generation work go to waste by increasing your sending frequency. Many people have been nervous about performing this test for fear of ruining their lead generation efforts, but it really is quite simple.
B2B MARKETING INSIDER | MONDAY, JULY 28, 2014
[Lead] 9 Keys To Brand Publishing Success
Leading brands are looking to “ shout louder than they spend ” as GE’s Beth Comstock has explained in their move to an integrated digital approach. Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. “The audience has spoken. They want stories.”
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 19, 2013
[Lead] The Real Reasons Programmatic Ad Buys Fail in B2B Marketing
You can count the number of leads on one hand. Although this approach may not capture leads cost effectively, with a significant weight against a small audience, you can see a measurable increase in demand. Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. Retargeting.
WRITTENT | THURSDAY, MAY 9, 2013
[Lead] Current Inbound Marketing Trends: 10 Things You Didn’t Expect
Without lines of communication between sales and management, marketers are unable to generate a sufficient volume of the right leads. Did you know that 66% of marketers consider lead generation, conversion, and reaching the right audience more important than creating quality content ? Inbound is so hot right now. Organic Search Rules.