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  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead] 10 Deadly Reasons Most Websites Fail [SlideShare]
    For most businesses, a website is the Grand Central Station of marketing -- connecting branding, social media, email, lead generation, ecommerce, and more. The primary function of a website is to attract visitors, convert leads, and delight customers through rich, relevant, and valuable content. lot has changed in 22 years. Cough.
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Lead] Defining Social Business: a Call for Clarity and Collaboration
    Dada Gerardo has a definition himself: “Being a social business is not about having a team of people monitoring LinkedIn, Twitter, and (if you are in the “leading edge”), Google+ and Pinterest. Yes, you are right: social business is a buzzword. ” However, social business is not a hype, on the contrary. Business is business.
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Lead] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    For example, HubSpot's elevator pitch may go along the lines of: HubSpot is all-in-one marketing software that helps businesses of all sizes increase the number of visitors to their website and convert more of those visitors into leads and customers. Making sure content leads to a sale is your next step. 1) Reserve a Room at the Event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 12, 2014
    [Lead] 31 business building benefits of Buyer Personas
    Creates higher quality lead generation. 'By Rob Petersen, {grow} Community Member. Buyer Personas  rock and I’m about to show you why. Buyer Personas are written characterizations of the real buyers who influence or make decisions about the products, services or solutions you market. TARGETING AND POSITIONING. MESSAGING AND MEDIA.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Lead] Make the Short List by Connecting with Content
    About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area. Goals and measurement. Budgets and production. Challenges.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 27, 2014
    [Lead] ANNOUNCEMENT: @CKBurgess and @MNBurgess to Present on #SocBiz at @SocialBizForum #SBF14
    The event, which is organized by OpenKnowledge (@ openknow ), brings together many prominent thought leaders in social business and is considered Europe’s leading event on employee empowerment, customer engagement, and collaborative innovation. See what others are saying about The Social Employee and order your copy today!
  • MARKETRI  |  WEDNESDAY, AUGUST 8, 2012
    [Lead] Show Me the Money: Proving ROI for Social Media
    That is, measuring how many leads come to your business through social media and how many of those leads are converted into actual business. The best way to think about a company’s social media exposure is that it represents your entire pool of potential leads from social media. ” We all know the scene.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Lead] Are White Papers Dead?
    For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Lead] The 4 Critical Elements of an Effective Business Website
    bold, conservative, leading-edge, safe, sophisticated, intelligent, friendly)? How can you help move them through that process, and convert them into identifiable leads? The first step in optimizing your online presence is making sure you have a website worth optimizing. It’s like planning a large event or party in your home.
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 15, 2008
    [Lead] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    Knowing a good thing when we saw it, Green Leads decided to tune the CAS system and do one better. If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. Need I say more?
  • SMASHMOUTH MARKETING  |  SUNDAY, DECEMBER 7, 2008
    [Lead] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    Knowing a good thing when we saw it, Green Leads decided to tune the CAS system and do one better. If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. Need I say more?
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    [Lead] Savvy Toolkit - GetListed.org
    We're advocates for search engine optimization best practices that will lead to sustained, long-term search engine rankings for small businesses I was recently doing research for a client and ran across GetListed.org. It is one of those cool little tools that saved me so much time and energy I knew I had to share it with you. Million U.S.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [Lead] Why All Marketing Is Digital Marketing
    Increase lead generation. The point being that if a marketer in the Wanamaker period said she wanted to increase lead generation, traffic volume, visitor engagement and sales transactions, you would nod up and down and think, “I get that.” What, are you crazy, Paul? Your company’s website has that phrase all over it.
  • PHOENIX RISING  |  SUNDAY, AUGUST 16, 2009
    [Lead] The Company You Keep
    One of my clients was viewed by their industry as the leading integrator of the toughest solutions. Remember when your folks told you to choose your friends wisely?    They were trying to protect you, but they also knew that you'd be judged based on your friends. That's why all these sayings apply to business and life!
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Lead] Social Media can be thread to your reputation
    Free report: Get found and get leads the smart way. Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers.
  • ILLUMINATING THE FUTURE  |  THURSDAY, JANUARY 21, 2010
    [Lead] What Jack Bauer Can Teach Us
    They can provide them not only with qualified (or “sales-ready”) leads but vital intelligence about a prospect that can dramatically enhance sales conversations and interactions. Marketers are not only charged with providing better leads, they are expected to provision the field sales team with better intelligence. Jack is back.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Lead] 5 Educational Email Marketing Infographics
    Considering all of the conversations online and offline about new social media applications, when it comes to lead generation, email is a major driving factor. HubSpot has compiled over 50 original marketing charts and graphs on topics including lead generation, blogging and social media, marketing budgets, Twitter and Facebook.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 23, 2012
    [Lead] A Sales Manager’s Recipe: What is Cooking in 2012
    Ken’s latest book is “Leading High Performance Sales Teams”.  . A Sales Manager’s Recipe: What’s Cooking in 2012? Last week after a keynote program called Gourmet Living, an attendee came up to me afterwards and discussed her challenges as a sales manager.  Next, make two extra sales calls per month with each sales rep.  3f4qb8v9ge.
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Lead] Applying the Olympic Model to Marketing and Sales Alignment
    The marketing department builds awareness and generates inquiries, then hands off qualified leads to the sales department who applies their magic to convert these leads into customers. The way Blanchard sees it, the big problem is that people use a hot topic (e.g. swimmers. Also, everyone on your team gets the same medal.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Lead] Savvy Week in Review - March 18
    One to file in your "at least I have never done that file" Lead Generation is NOT IT by @ardath421. Ardath Albee shares her thoughts on why B2B marketers are missing the boat by ignoring lead nurturing. B2B Social Media Lead Generation Explained by Eric Schwartzman via @briansolis. Happy spring equinox!
  • MODERN B2B MARKETING  |  THURSDAY, MAY 31, 2012
    [Lead] Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World
    That’s why, now more than ever, companies need strong leaders who can create alignment between sales and marketing to achieve the revenue growth that we all seek: more win-ready leads , more opportunities, and ultimately more closed deals. It’s the kind of moment that you know truly matters, and that you won’t soon forget.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JUNE 26, 2012
    [Lead] Speaking Truth to Stupid: An Important Conversation With Yourself
    read one interesting article which leads to another and then another. The other night I was watching premier of "The Network", a new HBO show about the decline of journalist integrity. There's a great scene in in which the new executive producer (Emily Mortimer) takes on the popular news anchor who'll do whatever it takes to get the ratings.
  • VIEWPOINT  |  MONDAY, APRIL 4, 2011
    [Lead] Jeff Pedowitz on The State of Marketing Automation
    Manufacturer's dealing with OEM and distributors—trying to develop marketing and lead programs for a distributed partner network. I recently read an article by Jeff Pedowitz about the state of marketing automation and it caused me to think back to a lunch I had with Jeff just a couple of short years ago. Marketing should embrace it.
  • VISIONEDGE  |  THURSDAY, DECEMBER 19, 2013
    [Lead] Transitioning from Service Provider to Value Generator
    When Marketing acts as a service organization, its objectives and priorities are typically focused on service delivery (time, quality, and budget) and on Sales satisfaction (measured in “qualified leads generated by marketing”). 'Are you one of those superhero marketing organizations? Feeling pretty good about your responsiveness?
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 8, 2013
    [Lead] Every Marketer Should Watch This TED Talk
    It can pull data like lead score, sales readiness, and pricing sensitivity. It can tell you how good your sales reps are, how good your leads are, and how often someone buys from you. 'I like TED Talks. The ideas shared in TED Talks are incredibly powerful. One such TED Talk was given by Simon Sinek. The Golden Circle. Wanna buy one?".
  • NUSPARK  |  THURSDAY, AUGUST 22, 2013
    [Lead] The Many Roles of an SEO Professional; What an SEO Tactician Does
    We do have one thing in common with old school SEO; we take pride in our efforts to grow website traffic and leads for our clients. . The new book, The B2B Executive’s Guide to Lead Generation SEO , gives an overview of tasks from a strategic point of view. 'What is a search engine optimization tactician. We are Content Strategists.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 26, 2013
    [Lead] Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
    We were very curious how the leading toy retailers would balance these two important metrics. . '(Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.  That’s a win-win! Target was a good example of this. Is there a right strategy?
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Lead] 8 Ways to Use the Web to Write Amazing Headlines
    PPC Advertising - You might be using pay-per-click advertisements on Google, Bing or Facebook to help drive leads for your business, but if you are willing to spend a little money, you can also use these platforms to conduct some broad title testing. Let's say that you are about to launch an important new ebook for lead generation.
  • BIZNOLOGY  |  FRIDAY, APRIL 20, 2012
    [Lead] Employees represent their companies online, like it or not
    The irony is that those who want this separation of personal and professional are the ones that leave the bread crumbs leading to who they are and what they do. Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too. Why am I writing about this? It was not as if he was trying to hide who he was.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead] 4 Ways LinkedIn is All-In for B2B Content Marketing
    They got 400% more leads from their sponsored updates than any other source. Have these new opportunities driven more traffics and leads to your own content? 'LinkedIn has always been the professional social network and the most effective network for B2B marketers. The context of LinkedIn is professional. LinkedIn Today. Influencers.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Lead] The Unspoken Rules of the Internet
    And if we want to get along -- with leads, customers, other businesses, random internet beings -- we need to know the rules of the playground. It''s courteous to do what you can to preserve another business''s lead generation efforts by linking to the landing page, not the thank-you page or the raw PDF. 'Or heck, maybe they are spoken.
  • WRITTENT  |  MONDAY, MARCH 10, 2014
    [Lead] 10 Ways Marketing Agencies Rock the Web with Content
    While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. These questions, and many more, were answered in the following case studies from leading marketing agencies.
  • CONFLUENT FORMS  |  SUNDAY, DECEMBER 1, 2013
    [Lead] Capitalizing on Pinterest Rich Pins price notifications
    In May 2013 Pinterest added some functionality (which was later to become Rich Pins) to a number of leading websites. 'Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. Then in October 2013 Pinterest made Rich Pins available to everyone. How huge?
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 27, 2012
    [Lead] Honor Your Creative Self: Instill Some Quiet in Your Work Life
    Group think doesn’t lead to innovation, new ways of looking at things or creative problem solving , a topic Cain discusses at length in her book. Tweet When I asked for my newsletter subscribers for feedback in December regarding challenges they faced, a vast majority said, “I’m overwhelmed!” The result? also got lucky.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 23, 2010
    [Lead] Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools
    Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Website: static content. Website: broadcast.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 14, 2012
    [Lead] Does Your Website Have Too Much Social Media Scenery?
    While we engage in social media to build community and communicate with our customers and prospects, we also use social media to attract social media users to our websites from a lead generation perspective. Now that they have finally found our website, why are we leading them away? Let’s take a step back now. think not.
  • WEBBIQUITY  |  TUESDAY, MAY 6, 2014
    [Lead] Zenith Social Media Marketing Conference – An Event Not to Miss!
    ” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!
  • CONNECT THE DOCS  |  MONDAY, JUNE 4, 2012
    [Lead] 42 Rules For Your New Leadership Role: Interesting insights
    If that’s the case, rush to the scene of the inferno, grab a hose, do your best to find qualified firefighters, and get back to your real job of leading your group to results. This book is a perfect manual for those who are recently been offered or promoted to a top position. Topics covered in this book are 1. Normal. personal. 10.2625.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 2, 2011
    [Lead] How Your Products Influence Your Brand
    Communications with customers throughout the sales process (including post sales and customer service) is vital for meeting and molding expectations and can lead to much better products (and brand perception) in the future. Other than advertising and marketing, products and services are how people experience your brand. Thoughts?
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Lead] Old Spice Viral Campaign Increases Sales
    While the Old Spice ad campaign, “The Man Your Man Could Smell Like,&# was amusing to watch, marketers were interested in whether it could lead to increased sales. According to The Nielson Co. Recent sales figures from SymphonyIRI  also show a lift for Old Spice Body Wash products. He  added that Old Spice  is now the No.
  • B2B MEMES  |  MONDAY, JUNE 21, 2010
    [Lead] The Coming Content Marketing-Publishing Continuum
    The reason for this, he said, is that “his magazines are most often the first point of contact leading to the sale of all the other services he is now selling.”. Writing on Foliomag.com earlier this month, blogger Josh Gordon spun a comment heard at the Folio: show into a bullish prediction for print magazines.
  • E-QUIP  |  THURSDAY, FEBRUARY 20, 2014
    [Lead] How Leaders Undermine Their Own Initiatives
    But in my experience, one reason stands out: Leaders failed to lead. This means that you need to assemble a team with enough authority, influence, and expertise to lead the change process. The potential downside of having a strong team is the temptation to step back from actively leading the effort. That''s no real surprise.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 3, 2011
    [Lead] 10 Tweetable Twitter Tips for B2B Marketers
    Tweet offers and links to your landing pages to generate leads. Many B2B companies start their social media adoption with Twitter because it seems to be the easiest platform to jump right in without a plan. Let’s start twittering, the boss says. And the junior marketer complies. Use industry keywords in your Twitter bio.
  • B2B VOICES  |  MONDAY, JUNE 4, 2012
    [Lead] BMA Report: Social Media and B2B are Peanut Butter and Chocolate
    This ignores the benefits that social media brings to search, and the ability to leverage and share the knowledge and expertise imbedded in B2B companies to build and nurture relationships required for lead generation. I got to see my friends Jeffrey L. You’ll recall I published a Q&A with them and a review of their book earlier.
  • 3D2B  |  TUESDAY, JULY 15, 2014
    [Lead] How to Create a Good First Impression on a B2B Phone Call
    For example, at 3D2B we might start a conversation in an open way, saying “I received your inquiry into our services and see you’re looking for help with a lead generation program, how can I help you?” . First impressions are powerful. Prepare for Business to Business Telemarketing Success. Research. Craft Your Opening Statement. It’s simple.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2012
    [Lead] Will Content Marketing Destroy Social Media?
    Are marketers pushing the boundaries in pursuit of more leads or are publishers loosening their standards to collect more advertising dollars? Are marketers pushing the boundaries in pursuit of more leads? mean “Whoa!”…The ”…The power of content marketing! Is it blurring? chiprodgers. Chip Rodgers.
  • WRITTENT  |  WEDNESDAY, APRIL 16, 2014
    [Lead] How Often Should You Update Your Blog? A Data-Driven Answer
    Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. When it comes to lead generation, the companies who were able to blog 3-4 times daily saw by far the best results. Image source : Hubspot.
  • SYNECORE  |  TUESDAY, JULY 23, 2013
    [Lead] How to Run Your Social Media Marketing Like a Newsroom
    SyneCore has a rather modest following on Instagram, but our use of the prolific, in my humble opinion, hashtag, #RoyalBaby, lead a NYT reporter to snatch it up for a story. 'Some may call it silly. Some may call it a waste of time. But, you just can’t argue with the power of social media. Prepare the royal bottle service! Let’s do it.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 20, 2011
    [Lead] How to Bake a White Paper from Scratch: Part Four – The Consumption
    For a fee, they will host your white paper on their site, get the word out to their larger community, provide optimized search methods so that your paper will more likely be found, and collect leads from prospects that download. So there you have it—a nicely-written, neatly-formatted, white paper. We need to do more. Tweet about it.
  • REPUTATION TO REVENUE  |  FRIDAY, AUGUST 28, 2009
    [Lead] Aren't we past random acts of "selling"?
    How is this random calling to "qualify" a "lead" based on white paper download a month or two earlier worth anything?   Sigh -- another random call this morning from a telemarketer on behalf of a large tech company:  Caller: "Hi, this is [name] from [company name] on behalf of [tech company]. noticed you downloaded some research.
  • BLOG MY CALLS  |  FRIDAY, MAY 2, 2014
    [Lead] The Friday Marketing RANT: Why Wouldn't You Want This Data?
    57% of all the calls analyzed in Q1 were ''Good'' or ''Great'' leads. Is there any way that knowing your lead score would NOT benefit you and cause you to evaluate your campaign ROIs differently? 'This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. And the data is very, very cool.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 10, 2013
    [Lead] Did the Caller Make a Commitment to Buy? 5 Marketing Automation Actions
    It can extract lead score data, sales readiness data, pricing sensitivity, agent empathy, sales skills, and most importantly, perhaps, whether or not a caller purchased. CRM Lead Status Update - If the phrases and words said on the call indicate that the caller purchased (i.e. This blog post won''t regurgitate that data.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 12, 2013
    [Lead] How Conversation Analytics Knows a Caller Was Confused
    It can tell if the caller was a good lead, if they were price sensitive, and even if the caller was confused. Based on the words and phrases that Conversation Analytics ''hears'' it can determine if a caller purchased, was a good lead, or even if a caller was confused. and How Does Conversaion Analytics Know if the Agent Was Polite?
  • BLOG MY CALLS  |  FRIDAY, JUNE 14, 2013
    [Lead] Marketing Strategy 101: Affinity Marketing
    These relationships provide valuable sources of leads and synergy in the marketplace. Gain access to your partners lead base. In the SaaS space that we inhabit as a call tracking company, prominent listings in app marketplaces support lead gen strategies as great sources of customers. 'Make friends. Make friends on the job.
  • SYNECORE  |  THURSDAY, JUNE 20, 2013
    [Lead] Your 5 Step Approach to Business Blogging
    'You’ve heard it before: in order to generate leads online, your business needs to blog. Then, watch as your leads increase (and then keep writing). So, that''s got you convinced? Awesome. Next step: you need to start. Settle those nerves, folks; I’ve got five steps to help you jump start your business blogging strategy. state? score.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 4, 2010
    [Lead] The Upside of Marketing in a Down Economy by Christopher Ryan
    One of the downsides to a good economy is that it can lead to laziness. We are all getting tired of talking about the poor economy. We want to quickly get back to the good times where jobs, prospects and customers were plentiful. When there are lots of buyers, companies develop poor marketing habits.  Sales were down and moods turned sour. 
  • WEBBIQUITY  |  MONDAY, MARCH 15, 2010
    [Lead] How to Avoid Social Media Mistakes
    This lack of experience can lead to several common, but avoidable mistakes. Despite the widespread adoption of social media in the marketing mix, many companies still use this medium less than effectively. One of the most common mistakes is expecting instant results. Share this on del.icio.us. Digg this! Post this on Diigo. Tweet This!
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 4, 2010
    [Lead] How To Shorten The B2B Buyer Cycle With Landing Pages
    Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA). All rights reserved
  • WRITTENT  |  FRIDAY, MARCH 1, 2013
    [Lead] The Hottest Marketing News of the Week
    New features, devices and functions are out there waiting for you but before that you need to learn more about where they lead [.]. Apart from watching Oscars, you probably did some business this week. The end of February has become a really hot period for the new amazing stuff that we can use in business. Company News Marketing News
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Lead] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Lead] Use Twitter to Rank #1 in Google in Less Than Five Minutes
    Five minutes from now you really could be generating leads using Twitter. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Rank number one in Google in five minutes? Must be black hat , right? Wrong. And, in some cases it can be used to outrank behemoth competitors.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Lead] Building Your B2B Marketing Database
    Qualification questions (from lead qualification processes). 'Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.”   So what goes into a marketing database?  Plenty. Public v.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Lead] How to Manage Your Marketing Budget [Free Templates]
    'Here''s a hypothetical for you: Your company has decided to invest in a website redesign so you can improve lead generation, and you''re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” ” The answer, of course, is “it depends.”
  • LEDGER BENNETT  |  THURSDAY, JUNE 6, 2013
    [Lead] 5 ways Marketing Automation helps Sales Enablement
    So when pre-agreed lead scoring matrices show a warm lead to be ready for handover to sales, they come complete with online behaviour, with what they’ve viewed, downloaded and interacted with. However, it’s not always easy for the sales rep to view automation as positively as peers. 1.      Greater insight. 2.      Improved visibility.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Lead] Engaged Social Media Users Spend Up to 40 Percent More [Data]
    Use this and other information to understand how to use social media to better communicate with leads and customers. Social media has grown rapidly, and marketers have been working hard to step into the social media world to drive increased revenue for their companies. Marketing Takeaway. What do you think about this new data?
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 3, 2013
    [Lead] Should You Outsource Your Marketing? A Cost Analysis
    discusses some of the situations or trigger points that might lead to outsourcing marketing staff. If you’re considering hiring marketing staff, one of your options is to outsource this key function. To decide if outsourcing is an option for you, do a simple cost analysis. What are the costs of hiring versus outsourcing? Salary. Entry.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MAY 5, 2010
    [Lead] My 3 Wishes from the Marketing Genie
    will look for a well-designed, organized, and complete website, regular newsletters, targeted e-mails, trade show presence, search engine results, and most of all: contact information that leads me to a real person. Remember watching cartoons about Aladdin and the magic lamp? Didn’t you wish you could have three wishes too?
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Lead] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. No matter what your goals are -- generating leads, closing customers, or developing a vibrant, happy customer community -- your list should be bigger from month to month. So you give in.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Lead] 7 Tactics to Delete From Your Social Media Strategy NOW
    Social media strategies overloaded with junk that doesn't help drive business objectives use up precious resources and ultimately lead to the failure of the entire strategy. That said, many marketers primarily use it as a tool to build reach and generate leads at the tip-top of the funnel. Stop this today. situation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Lead] The Art of Opening Social Conversations
    can’t promise you that an amazing lead will always walk through them. By {grow} Community Member Jennifer Kane. Successful social media engagement is about more than content. It’s also about communication – the ways in which you initiate, nurture and conclude conversations with others about your content. Let me show you to your table.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Lead] My five biggest blogging mistakes
    ” Basically, all paths lead to Chris Brogan, right? I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ”  So I’ve been reflecting on what I would have done differently if I had to start all over. am not good at the patience part. ” What a waste of time. Arrrgh.
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Lead] How Manchester United Revolutionized Sports Marketing
    'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade). Have a Backstory. Fantasy sports.
  • VIEWPOINT  |  WEDNESDAY, APRIL 10, 2013
    [Lead] Sales 2.0 2013 Conference - My Featured Tweets #S20C
    Rules to lead: ask employees, involve everyone, chart progress, reward good/confront bad, fire people, mood is everything @ jeffreyhayzlett. 'Day two of Sales 2.0 Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. Here are a few tweet highlights. Dan McDade (@dandade) April 9, 2013. Day two Sales 2.0
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Lead] It Might Be Time to Make Age One of Your Segmentation Criteria
    Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. Not unlike what you do on laundry day. These categories help establish the context for your value proposition.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 11, 2013
    [Lead] The Hottest Sales Trends of 2013
    Rather, salespeople need to carefully comb through gathered data and employ lead qualification techniques to spot leads with the highest possible returns. Instead of betting on these worn-out horses, salespeople need to embrace new sales strategies (such as Twitter’s new ‘Advertising Card’ lead generation tool).
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Lead] 5 Most Controversial Marketing Blogs We've Ever Written
    Call tracking should provide lead score, call content, agent skills, buying readiness, pricing sensitivity, and a host of other data. 4) Sales vs. Marketing: Why Do They Disagree About Lead Quality? 'If you haven''t heard, we''ve written a lot of blogs lately. Some blogs been pretty bland. How did we do this? And most people loved it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 13, 2013
    [Lead] Attend a LIVE Taping of Marketing Made Simple TV at Social Media Action Camp NYC next week
    Ranked by Forbes as one of the top 10 influencers in social media , he has been called “ an unstoppable force of nature ,” “ the best corporate social media lead on the planet ,” and Alan Mulally, the CEO of Ford Motor Company, called him “ a visionary.” Sign up now at SMAC-NYC ). and Social Media Club.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Lead] How to Build a Value Proposition that Sells
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. One of the most difficult things entrepreneurs and salespeople struggle with is describing. Mike Schultz. the value of what they offer. And this is a biggie when it comes to sales success because you can’t sell what you can’t describe.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Lead] Doing what’s right – a full decade later
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B demand generation | Making things right (fits with Core Values posted earlier today). The All-Time Worst Experience of My Career.). was ashamed and humiliated. Go sell something else.”). ”). Years passed. What do you think?
  • WRITING ON THE WEB  |  THURSDAY, JULY 11, 2013
    [Lead] Business Blogging: How to Optimize Older Posts
    Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. 'Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? It uses the YARPP plugin.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Lead] Why You Should Stop Using Google Rankings as Your Primary SEO KPI
    This is not ideal, though, as the search terms may not be driving leads and sales -- and with Google''s latest encryption update , you won''t be able to drill down into indivisual search terms. Leads and sales from organic search are also very good KPIs. For many companies, these changes have been disastrous. 2) Too Much Risk.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Lead] 99 Amazing Facts On The Future Of Business [Slides]
    All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. 'The Future of Business is being defined right in front of our eyes. Click to Tweet. Click to Tweet. Facebook has more than 1 Billion network users. Click To Tweet. percent.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Lead] What Your Last Facebook Post Says About Your Brand
    by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  I posted it 17 days ago, and I’ve had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. more or less ever.  The top post is the thing that people will walk away thinking about.
  • MARKETING ACTION  |  FRIDAY, MARCH 28, 2014
    [Lead] 3 Ways to Keep Departing Sales Reps from Stealing Your Clients
    As you gain leads, they come into your marketing automation system where all their information is captured. The marketing team manages the leads, acting on them to gently move them further down the funnel, often using drip marketing programs for education and relationship building. As they interact with you (e.g. Image credit.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 4, 2012
    [Lead] Content Marketing Lessons for Small Business
    Always be consuming." - Consuming content can lead to great insights and learning. The TopRank Online Marketing blog has 17 lessons about content marketing for small businesses. Whether you’re a big or small business, content is content." - Regardless your company's size, the same rules apply. You're more likely to do something you enjoy.
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 17, 2011
    [Lead] ESPN: Maximizing Audience Data to Drive Revenue Growth
    The right infrastructure : The ability to support data volumes, run complex ad hoc queries, automate online campaigns, and provide industry-leading campaign reporting that will improve performance with reduced effort and cycle times. What does this mean to them?  That's a tidy little sentence with a tremendous amount of team effort behind it. 
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 12, 2009
    [Lead] ClickInsights: What is your favorite case study? Why do you like it?
    feature story style means the story starts immediately with an engaging feature lead, instead of an "About the Customer" section. Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Case studies come in all shapes and forms. Cindy King's Tip.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Lead] 4 Simple Steps to an Optimized Twitter Presence
    Make sure your updates also include links to landing pages, a technique that will enable you to generate leads from Twitter. In this way, your social media efforts will directly impact lead generation. Many of you probably joined Twitter to market a business. If you haven’t, keep reading. Your Twitter Background. Your Photograph.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 27, 2014
    [Lead] 3 More Trigger Marketing Tips To Improve Engagement
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter  @jhaynam. What makes you take action? Read part one here. .
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Lead] Is sales enablement dead?
    We all know the B2B sales cycle keeps getting longer, more and more people are involved in big purchase decisions, and lead nurturing is incredibly important. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. And this isn't just talk. Well, I wonder. Indeed not.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 24, 2013
    [Lead] How Lowe’s Is Creating an Engaging Customer Experience
    by Craig Jamieson Related Stories Social Video in 2014 Turning Your PR Team into Publishers with Social Media Simple Tweaks to Improve Social Media Lead Conversion. 'The best possible outcome from a social, local, mobile (SoLoMo) strategy is a differentiating customer experience. Comments Great article, Joe and thanks for the mention!! Merry.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 26, 2013
    [Lead] 4 Social Media Tips to Start 2014 Off Right
    Facebook still isn’t the number one place to generate leads, but it remains a great place to develop fans, and it will be even better for you when you utilize Facebook Interest Lists. Download our free guide, B2B Lead Generation for Social Media. As always, we want to help. Because we’re helpful. Interact on Google+. Honestly?
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Lead] How Inbound Marketing Can Fuel Native Advertising
    And within inbound marketing, you're using that content to cultivate and generate leads through marketing offers (e.g. Additionally, the use of content extends to many other marketing methods like search engine optimization , lead management , and marketing automation. In plain English, that means paid editorial.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 29, 2013
    [Lead] The Fashionable Guide to VBMA Application Integrations
    But when integrating VBMA’s call tracking technology with your CRM —with Salesforce.com, for example—a call from an existing prospect triggers a screen-pop one-click access to that lead’s CRM information. Never Lose Another Beloved Lead. 'Any good fashion fiend knows that it’s never about just one shirt, one pair of pants.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 2, 2013
    [Lead] A Review of the Book B2B AtoZ by Bill Blaney
    Myth 5: Blogging automatically leads to new customers. 'A Review of a good book on B2B Marketing. recently received a reviewer’s copy of the book B2B AtoZ by Bill Blaney – which covers B2B marketing. get many books sent to me, especially since I’m the host of the extremely popular online TV show, Marketing Made Simple TV.
  • MARKETRI  |  WEDNESDAY, JUNE 13, 2012
    [Lead] 5 B2B Blogging Blunders and How to Avoid Them
    Blogging can generate great results for your firm like increased traffic to your site, a greater number of Web leads, and establishing thought leadership in your industry. While this is true, there are a number of common challenges that B2B firms face in achieving blogging success. Forgetting the difference between a blog post and an article.
  • EB2BLEADS  |  TUESDAY, JULY 5, 2011
    [Lead] B2B Viral Marketing
    B2B Marketing specialist in online Lead Generation and Lead Nurturing You've probably seen or heard of those campaigns that got a ton of people in just a few hours watching they’re video or reading a blog post. Viral marketing doesn’t have to be about big numbers, it can also be small. On the web you are what you publish.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 21, 2012
    [Lead] Social Media Lies, Damn Lies and Statistics
    If you do this, you will end up with an integrated marketing plan that allows you to engage with your buyers sooner, to build deeper relationships that lead to more low-cost happy customers. claim that it influenced their technology buying decision. also found the title of the article to be a bit provocative. And misleading. Photo Source.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 2, 2011
    [Lead] 12 Creative Ideas for Using QR Codes in B2B Marketing
    If you update your schedule, the code will lead people to the updated material. B2B marketing via print material suffers from being stagnant, but QR codes can be used on print material to also lead users to dynamic content, like interactive demos or live support. You bet! Trade shows are hotspots of B2B ideas and potential contacts.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Lead] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    possible motive for the change by Google is that less data leads to less accurate AdWords decisions which increases ad spend.". 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Yes, you read that correctly. That''s a big deal. Maybe.
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