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  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Lead] 4 Ways to Unleash Marketing Creativity at Work
    New experiences lead to new ideas, so get out there and do something. That’s because tired brains tend to lose their filter, which can lead to improved creativity. Challenging situations—like launching a new product or expanding internationally—can lead to failure. Author: Libby Estell Marketing demands creativity.
  • HINGE MARKETING  |  MONDAY, MAY 16, 2016
    [Lead] Expertise as a Differentiation Strategy
    We know that highly visible experts accelerate the growth of a firm both by attracting new leads and making it easier to close them as clients. Figures 1, 2 and 3 show the average increase in visibility, perceived expertise and new business leads experienced by firms going through the Visible Firm program. Growth in Online Leads.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Lead] How Even 'Boring' Industries Can Create Interesting Content
    We don't have the numbers, but we bet ya the 40% of content that actually solved problems got leads and customers reading to the end. Instead, I generated this topic after hearing time and again from leads and customers that their industry is way too boring to write content about, and nobody would read their blog if they wrote it.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Lead] Everything Marketers Need to Know About Creating Exclusionary Personas
    Download every lead generation offer you have? What I'm trying to say is, sometimes, despite every single indicator otherwise , some leads will never, ever buy. What I mean is that some leads just aren't a good fit for your business. You know those people who poke around your website for hours? They are sooo gonna be a customer.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, APRIL 17, 2009
    [Lead] Twitter posts
    16:14 The challenge today is not in generating leads, but more in truly connecting with them. That's why lead nurturing matters. #. Via [link]. Automatically shipped by LoudTwitter
  • MARKETING ACTION  |  WEDNESDAY, JUNE 12, 2013
    [Lead] Customer Experience Rules: 15 Stats
    Editor’s note: Increasingly, marketing experts are emphasizing the value of paying attention to the complete customer experience, as opposed to a more narrow focus on lead generation and qualification. Colin Shaw is founder & CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. license.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Lead] Website Evaluation Comes Before Site Redesign
    The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). website audit is a wise investment if you want a site redesign that will feed your sales funnel with more high quality sales leads.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Lead] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    New blog posts are also new opportunities to generate more leads. Check out the business blogger''s ultimate guide to mastering lead generation here. the percentage of site visitors who clicked on your CTAs), leads generated, and traffic sources. First-time inbound marketers: We''re so glad to have you! Measurable. Attainable.
  • BIZNOLOGY  |  MONDAY, DECEMBER 7, 2015
    [Lead] 5 B2B data trends
    This has lead to 5 significant trends in B2B database marketing. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. The new world of B2B data! Big Data. Integrated and enhanced databases. Micro-segmentation and Personalization.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 17, 2011
    [Lead] The Best Sales Groups on LinkedIn
    Description: Sales, leadership, management, marketing, CRM, Salesforce, recruiting, business development, selling tips, lead generation, prospecting, training, networking, jobs, career, Web 2.0, Partner up to help each other sell more, penetrate accounts and exchange leads. Sales Best Practices. Owner:  Laurent J.V. SalesBlogcast.com.
  • SALES ENGINE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Lead] When Should You Put Content Behind a Form?
    If there are no forms to fill out to get to value-added content, that means you have no conversion mechanism to turn those anonymous visitors into leads—and worse yet, you’re relying on them to fill out a Contact Me form or call the 800-number on your website. A common issue with content creators is when to gate content and when not to.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Lead] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    landing page builder that’s great for testing out new layouts and lead form positioning. content provider that emphasizes growing revenue and leads with strong, scalable content production. Here is where your whole database of prospects, leads, and current customers all live. Content Research. Google Drive Research. Canva.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Lead] 20+ Metrics for Measuring B2B SEO Performance
    Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. Search Engine Optimization Fundamentals. Organic search engine traffic. Keyword rank monitoring.
  • HUBSPOT  |  MONDAY, FEBRUARY 17, 2014
    [Lead] Why Marketing Is So Hard
    So if that’s all true, if buyers cannot be relied upon to respect the very deliberate path we set out before them, what can we do to improve our conversion rates from prospects to leads and leads to customers? A version of this post originally appeared on the Opinion section of Inbound Hub. Marketing is hard. Marketing is hard.
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Lead] Understanding the 4 Pillars of Content Marketing
    The content experience is the way in which content is consumed, the destination of what content is being distributed, and where lead generation takes place. Content marketing is hard — and, arguably, the explosion of software solutions that are designed to make content marketing easier for B2B organizations isn’t exactly helping. Creation.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 27, 2012
    [Lead] Sales Management & The Impact of Social Media
    Ken’s latest book: Leading High Performance Sales Teams is available at his website. Sales Management and the Impact of Social Media. Ken Thoreson. In the traditional sense of a new product introduction, social media is moving through various stages. This is exactly what I believe is the direction we will move. Let know your thoughts?
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 23, 2011
    [Lead] Slaman Khan talk at TED 2011
    Monday to Friday, Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers – they help companies design and deploy best practices demand generation programs – so sales gets good leads. Love these talks at TED – “Ideas worth spreading&#. Ain’t life grand! Kudos to you!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 23, 2015
    [Lead] The H.E.L.P. Method For Writing Business Content
    ” For more on content marketing , be sure to download the Modern Marketing Essentials Guide to Content Marketing where you'll get t ips from leading content marketers and thinkers, n ew content categories to consider and a whole lot more! ” Neither should you, or your company. Everybody wins. Let’s not foam finger point.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Lead] Social Media Marketing: Top 100 Influencers and Brands
    Influential brands such as Social Media Today, Social Media Examiner and Crowdfire are leading the debate. There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. The evolution of technology has allowed social media to evolve in parallel. WHAT ARE THE EXPERTS SAYING?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Lead] Marketing Metrics 101 for B2B Startups
    conversion leads/prospects - This can be an indicator of the quality of your marketing materials in terms of how well it is prompting the right types of prospects to take action.  It can also show the effectiveness of your inside sales team. This number will tell you what those those “leads&# actually cost. April Amrita Reply 13.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Lead] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Related Posts: Video: How to Use LinkedIn’s Advanced Search Feature to… Social Selling for Lead Generation: 9 Tips to Optimize Your… Social Media Engagement Lead Generation Newsletter Archives How Can Content Marketing Generate Leads? Are you getting the most out of your LinkedIn account? Your Profile. Use InMail.
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [Lead] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. wrote an eight part series on building an effective lead generation program a while back. Best of B2B Marketing.
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 10, 2011
    [Lead] Zoober - Inbound Marketing Methodology to Outflank Your Competition
    The essential aspects for growing leads and revenue by generating and maintaining a committed customer-base. It covers: Website research : Look at the websites of your competitors - and websites in the industry of your target audience, such as leading organisations and publications. Staying ahead is what business is all about.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 8, 2013
    [Lead] 3 Principles of Customer Retention – i?marketing (Part 7)
    You’ve identified the lead. You’ve nurtured that lead until they became an opportunity. You are, however, switching from nurturing a lead to nurturing a customer. Many of the same principles from lead nurturing also apply with customer nurturing. Editor’s Note: Our recent regional i?marketing Congratulations!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, DECEMBER 13, 2011
    [Lead] 5 Ways Sales Intelligence can Increase Revenue
    Sales managers should be constantly on the lookout for ways to solve these business pressures and based on research by the Aberdeen Group, the top performing sales organizations have built strategies that can drive measurable results in building a sales pipeline and increasing the quality of leads. strategy around using sales 2.0 Sales 2.0
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 10, 2013
    [Lead] The Surprising Truth About What Motivates People – from Daniel Pink
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Daniel Pink. New York Times and Wall St. Here’s we share his insights on what truly motivates employees. Hint: It’s not money. Does money motivate? Please let us know. Mastery.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Lead] What to Do When Facebook Goes Down
    Would you really see a drastic, marked decrease in leads generated, site visitors, or even sales? Using these aforementioned content types, there are several ways you can alter your campaigns accordingly to make up for the lack of traffic and leads generated while dilemmas like this come up. Allow me to elaborate. hope and think).
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Lead] 5 Marketing Predictions & How To Prepare For Them
    That means teams will begin to take a more targeted approach, with the emphasis on quality rather than quantity of leads driven. Start by getting together with your sales team to determine a territory or a set of accounts where you want to gain traction and then work on small, targeted events specifically for those leads. 4.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2012
    [Lead] The Anatomy of Conversion-Optimized 'Thank You' Pages
    After your newly converted leads fill out a form, you should always send them to a “thank-you” page, which delivers the content you have promised on the landing page. This will enable your lead to browse through other parts of your website and learn more about your company. Access to Your Offer. Social Media Sharing.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Lead] When Press Releases Do (and Don't) Help Your Marketing
    Even though they are full of keywords and your company's name, their temporary status online does not lead to any progress in the SERPs. As mentioned before, press releases can help your SEO in an indirect way -- by leading to other beneficial press. years ago. But how do you really get some attention with this tactic? Why is that?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 26, 2013
    [Lead] 5 Things Salespeople Should Stop Doing Immediately
    All of us have habits which lead to routines. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann, founder and CEO of Sales Engine. First we make our habits and then our habits make us.” – Anonymous. Once in awhile, it’s good to stop and recognize the routines that are running our lives. No more, no less.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 9, 2011
    [Lead] Sunday Post: TED Talk | The Power of Doodling
    Jeff Ogden is the President of the B2B Lead Generation company Find New Customers. Love these TED videos! Every Sunday we try to open minds and help you learn something new. In this brief video, Sunni Brown takes you through the history of doodling and shares a new idea – about what was considered a waste of time.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [Lead] The Problem with Marketing Data (via )
    B2B Lead Generation | The Problem with Marketing Data updated article with recent data Trend 5: The Company with the Best Data Wins Fact: An average marketing database contains 25-30% useless records. Updated with new data. In best-in-class, it’s under 5% (SiriusDecisions) Data quality is a massive problem in B2B marketing companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Lead] A guide to free and easy influencer research tools
    sponsoring company had a massive LED “leaderboard” showing the leading influencers tweeting about the conference. sponsoring company had a massive LED leaderboard showing the leading influencers tweeting about the conference. A few months ago I was at huge tech industry conference. That is so 2011. Fake Guru Sniffer.
  • LEADSLOTH  |  TUESDAY, AUGUST 10, 2010
    [Lead] Will Marketing Automation Be Free?
    Please leave a comment with your prediction… Webinar: The Secret To Creating Lead Nurturing Content That Converts. With the right content strategy, leads will move through the buying process more quickly and you’ll boost your conversion rates. Today Genius.com announced a free version of their Marketing Automation system.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Lead] 10 Examples of Facebook Ads That Actually Work (And Why)
    Typically, ads are measured based on click-through rates , although advanced ad tracking can also allow you to measure ads by leads or sales. This ad is quite relevant, as it's targeting SMB marketers who have expressed an interest in lead generation. Value Proposition: The value proposition here is driving leads with Facebook.
  • AMPLIFINITY  |  WEDNESDAY, FEBRUARY 24, 2016
    [Lead] Choose the advocacy adventure that’s right for you
    In the past few years the martech industry has become flooded with promising solutions that strive to solve the challenge of breaking through the marketing noise and acquiring the leads, recognition and notice you desire. Gartner’s research finds that “Referral marketing is a channel that offers a high volume of excellent low-cost leads.”
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 17, 2014
    [Lead] Jeff Ogden of Find New Customers is a 3 Time Winner of the prestigious SLMA marketing award
    Jeff Ogden of Find New Customers is proud to be a three time winner of the prestigious SLMA marketing award, voted annually by peers and run by the Sales Lead Management Association. Why do marketing awards matter? As one top marketing expert once told me “You’re not an expert when you say you are. Watch this video please.
  • LATTICE  |  TUESDAY, MAY 17, 2016
    [Lead] Marketing’s Role in the Age of the Customer
    Marketing is more than just creating leads, it’s also about customer experience and brand, and at the intersection is how these elements of demand generation and experience fit together. Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Lead] Research shows content engagement is disconnected from brand goals. What’s next?
    An effective marketing program provides opportunities for consumers to engage with the brand over time that lead to awareness, trust and loyalty. An effective marketing program provides opportunities for consumers to engage with the brand over time that lead to awareness, trust and loyalty. Reach. Brand resonance. Reaction. Reach.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 20, 2013
    [Lead] Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition
    by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Are you committed to delivering on the promises of customer obsession?
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 10, 2012
    [Lead] 3 Ways to Get B2B Social Media Value from Google+
    Social shares of content through likes and tweets increase brand awareness and generate leads. When people +1 a firm’s content, it may become visible to their Google+ connections when they perform personalized searches, creating a social media/search ripple effect that can increase brand awareness and generate leads.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Lead] 5 Key Takeaways From Content Marketing World 2012
    Create content that people will engage with and that will lead to a conversation. Percent of leads from inbound sources –  A measure of how well your content is generating leads. Here are my key takeaways from the event: 1. Only 36% of Businesses Believe That Their Content Marketing is Effective. .
  • THE POINT  |  TUESDAY, MAY 14, 2013
    [Lead] Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
    In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? Well, apparently, they do.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 17, 2011
    [Lead] My Appearance as a Special Guest on HubspotTV
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. I’d like to thank the nice folks at Hubspot , especially Karen Rubin and Mike Volpe for hosting me on HubspotTV last year. If you missed it, here you go. (It was a LOT of fun.) Post it in the comments please. Fearless Competitor
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Lead] It’s time to evolve the social media mindset
    Steve Goldner  is the Senior Director at MediaWhiz where he leads the social media practice. By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  Another organization in the company.  Email.
  • SAZBEAN  |  SATURDAY, NOVEMBER 5, 2011
    [Lead] Top Internet strategy, marketing and technology links for the week of November 5, 2011
    Twitter Leads Social Media Sharing Growth (Marketing Charts). Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Effective Marketing: 3 Questions to Get You There (Small Biz Trends). Great questions to massively improve your results!
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Lead] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    In addition, Pinterest has emerged as a social search mainstay, its content garnering top rankings in image search and regular mixed search results alike and driving high-quality, intent driven referral traffic – the kind that leads to higher social engagement rates. Social Media Marketing: Either Or vs And And. Leave the Or; Embrace the And.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 26, 2013
    [Lead] The Secret Ingredient To Great Content
    know I’m not supposed to “bury the lead” but I’ve given you a hint to the secret ingredient in great content marketing. We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. Photo Credit: Wikipedia.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Lead] 5 Awesome Examples of Engaging Social Media Campaigns
    They launched their unique campaigns so fans and followers could learn more about their company and brand, and in addition, created ways for them to become leads and potential customers. 1. Set goals (do you want to increase reach, generate leads , etc.?), use calls-to-action, and make sure your campaign is engineered to achieve those goals.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, MARCH 11, 2012
    [Lead] 8 Questions to Steer Your Marketing Priorities
    Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Steer Toward Your Customers. Be the Champion.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Lead] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Audience marketing is the next big buzzword and the latest buzzwords are leading to new roles within marketing organizations. Inbound Marketing Leads Cost Less. We’re winding down the summer and sending the kids back to school. And I think it makes sense to start with B2B Marketing Strategy. What is Marketing? That is marketing.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Lead] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    Whether you’re a seasoned Account Executive who’s been selling since before the internet, or a newly promoted whippersnapper who made the most calls on the Lead Qualification team, anyone can become a trusted adviser to their clients or prospective clients. That said, it’s not easy. And don’t fake it with cheesy small talk. won’t cut it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Lead] How to Produce 269 (or more) Content Assets From a Single eBook
    This is just one example of how better planning can lead to an effective content marketing strategy. by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. Let that sink in. It’s easy to see why. Seriously. Not so hard after all.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 2, 2010
    [Lead] Why You Shouldn't Build Your Inside Team One Rep at a Time
    You not only could double the lead output, but there can be many other benefits as well. If you only have 1 rep, 20 calls a day and 3 leads a month might seem adequate, but the problem is you really have no one to contrast their performance against. How many leads a month should we expect? How about lead qualification?
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Lead] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    The below interview is with one such individual, Abhishek Mittal ( @mumblr on Twitter ), who is a B2B business development executive with the thought-leading global professional services company Towers Watson. My active presence on social media channels has also helped my get new leads and business. Absolutely! B2B Sales Blogging
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Lead] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Are you seeing more conversions and leads? And having content and offers that allow visitors to more deeply engage with your firm will help to generate leads and appeal to middle and late-stage prospects. 2. In return, you can nurture those contacts to becoming leads for your firm. Has web traffic increased? Social Media.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Lead] How To Build A Culture of Content
    Marketing at many B2B brands emerged out of the sales team’s need for more leads. One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Ads are what we try to avoid. Now that is a question of marketing culture!
  • 6SENSE  |  THURSDAY, JANUARY 14, 2016
    [Lead] Attention B2B Marketers: 4 Things Your Sales Team Wants
    This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. The benefit of this approach is twofold: Marketing doesn’t assume that their sales team will immediately value, understand and act on the leads they provide. Latest
  • THE EFFECTIVE MARKETER  |  THURSDAY, JANUARY 13, 2011
    [Lead] Aberdeen Shows How to Do Email Marketing Right
    According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel. If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. The lesson?
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 27, 2009
    [Lead] What is Loopfuse? - Marketing Automation Who’s Who
    Our customers, prospects and B2B Lead followers often ask us about marketing automation.  Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Matthew Quinlan (@mattquinlan
  • E-QUIP  |  MONDAY, AUGUST 6, 2012
    [Lead] E-Quip Blog: Managing the Sales Funnel: Updated
    These are the activities designed to identify potential clients, uncover sales leads, and qualify prospects. A key aspect of this stage is choosing the right clients. The biggest challenge for most firms is generating enough leads to adequately fill the funnel. But there are other, usually more effective, ways to generate leads.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 28, 2014
    [Lead] The Top 100 Bloggers On Triberr
    Who are the leading names on Triberr? Are you looking for a way to get more people to share your blog posts?  . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have found the answer. What is Triberr? Who is the # 1 Triberrer? DashBurst – The Open Content Network.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Lead] Put a Little Personality into Selling
    In presentations use brief, bottom-line visuals, ask open-ended questions designed to make the prospect talk and allow the director to lead. Put a Little Personality into Selling. The Director is to the point, and focused on the job. Relationships are not important. Recognizing signs of impatience will help. Many executives can be analytical.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Lead] An A to Z of Content Marketing Best Practices
    Also make sure you’ve got your blog set up for maximum lead generation. Using the call to action to lead people to another piece of content works well, too. And they come in several flavors: Lead generation metrics. Here’re the KPIs content marketers are most likely to track : Lead generation. The bad part? Audience.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, DECEMBER 18, 2012
    [Lead] Campaign Checklist: Your First 2 Weeks of a Teleprospecting Campaign
    Make any necessary tweaks: You may find that a certain range of prospects with particular titles have been responding more than others, or, your referrals keep leading toward another position that wasn’t even a listed target originally. Think about who your ideal company is; employee size, industry, annual revenue, location.
  • VIEWPOINT  |  TUESDAY, OCTOBER 1, 2013
    [Lead] PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’
    The next PowerViews will be with James Obermayer of Sales Lead Management Association. Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. It doesn’t develop naturally; it takes work. Stay Tuned.
  • JUNTA 42  |  SATURDAY, MARCH 26, 2016
    [Lead] This Week in Content Marketing: FTC to Brands — It’s All on You
    marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live March 21, 2016; Length: 55:57).
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Lead] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    ad spending for the 200 Leading National Advertisers (LNA) rose a slim 2% in 2014, but the big story is that advertisers are spending smarter. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Finally, we take a closer look at the savvy spending habits of the top 200 U.S. advertisers.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 13, 2014
    [Lead] The Top 5 Frequently Asked Questions About Teleprospecting Scripts
    You want your inside sales reps sending the outside sales reps leads to get excited about, not ones that aren’t qualified and have no budget in sight. It’s the second full week of 2014 and our client implementations are in full effect as we kick off the New Year. How do you create a script without having your team sound like robots?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Lead] Marketing Must Be Integrated Into The Whole Business
    Marketing is not the group that provide sales reps with “leads” that they never follow up with because they’re “no good”   Marketing covers: Product, Promotion, Place  and Pricing. One of the biggest questions in marketing is ‘what is the role of marketing in the future of business?’ Processes.
  • FATHOM  |  WEDNESDAY, OCTOBER 7, 2015
    [Lead] 4 Keyword Filters to Run in Every Search Account
    Depending on your account goals (lead generation or e-commerce sales) this filter will vary. For the lead generation accounts I manage, most have a target cost per lead that keeps them profitable. CPC, try bidding down – Saving cost on each click can help lower the overall cost per lead or sale. Below first page bid.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 22, 2014
    [Lead] 15 Ways to Repurpose Your Content and Find Eternal Happiness
    If you have a juicy bottom-of-funnel eBook, simplify it into a top-of-funnel “intrigue” piece that delivers the salient points at a high level and can be used to generate leads. Gate them with forms for lead generation. Reuse. Recycle. Repurpose. In content marketing, these are the three “R’s” that come up with clockwork regularity.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Lead] My Favourite Marketing Metric
    These metrics have evolved from the very simple notion of counting website visitors, to prospect conversion rates by category over time, to cost per lead, to cost per click, to marginal and cumulative conversion rates etc. Multidude of Marketing Metrics. So there is now a serious risk of blinding people with too much science.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Lead] Do You Have Legal Consent to Post Employee Photos on Social Media?
    After practicing at some of the nation's leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. Smart companies take a holistic approach to their social media marketing efforts.  Author information. James Wu. James Y. James Wu.
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 4, 2012
    [Lead] Don’t count your followers before they have hatched
    All this means one thing – every piece of campaign activity has to be measured for its results, and ultimately the amount of leads these bring for the sales team. Don’t get us wrong – we are huge advocates of using social media to drive leads, engage in conversations online and share engaging content. The answer was clear.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Lead] 4 Genius Tactics for Increasing Ecommerce Sales
    Exit Lightboxes for Lead Generation. An exit lightbox with one last offer can be added to your site for last-minute lead generation. Nothing about running an ecommerce website is straightforward and easy. The goal is, of course, to present a product, entice buyers to purchase, and then process the payment. Social Media. Heat Mapping.
  • NUSPARK  |  SUNDAY, MARCH 20, 2011
    [Lead] Traditional Media Channels still exist, and continue to be relevant. They are not to be avoided.
    Half of me was a little concerned over my own brand since I have been largely consulting on mostly digital strategies the last 3 years, but working with traditional channels again has reminded me of the following: My brand is lead generation and media strategy. That means … [ visit site to read more ].
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Lead] Should You Care About Blog Comments?
    Others wrote for giant organizations, trying to keep a steady stream of leads flowing in. Do you care about leads, views, community engagement, or becoming a "thought leader"? So if you''re getting zero comments on a blog post that is driving insane leads and revenue for your business, that''s okay. Rejoice! We love it all. :).
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Lead] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Your content strategist might want to target a specific subset of people, the ones most likely to turn into leads. When I say "bottom line," ideally this would be sales or leads. However, if your brand awareness content isn''t contributing to revenue or new leads, it doesn''t mean all hope is lost. Me neither. Absolutely not.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Lead] Healthy Habits For Optimizing Your PPC Campaign
    You cannot have a scalable lead generation campaign without first having a targeted, tightly focused keyword list. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home. This three-step approach will help you optimize excessive keyword lists AND drop those 10 pesky pounds. Stay hydrated.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Lead] How Big Data is Driving Business Growth
    Using their platform, Evolv is able to look at over 500 million data points from an employees social media activity to the price of gasoline to provide insights that can lead to improved employee performance and morale. In the technology community, data has become likened to oil as the next great natural resource. Big Data Builds Community.
  • HINGE MARKETING  |  MONDAY, JULY 6, 2015
    [Lead] A 7-Step Program to Becoming a Visible Expert?
    Benchmarking Your Consulting Firm’s Marketing 10 Best Lead Generation Sources Visible Experts℠ Use to Attract Clients. You know the high-profile experts in your industry. But how did they attain their level of status and visibility? In our research, we found that these Visible Experts SM follow a similar path to success.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 7, 2012
    [Lead] “You Don’t Know What You Don’t Know” The Problem Caused by Insular Thinking
    Innovative companies are doing remarkable things out there – like very popular Mad Marketing TV  show I host. (It’s now becoming a major source of leads.) Insular Thinking hurts lots of companies. While it’s imperative that companies look outside and at other industries for ideas, some companies are insular.
  • ANNUITAS  |  THURSDAY, OCTOBER 8, 2015
    [Lead] Why Demand Generation Should Be Perpetual
    Look to educate and not just qualify: Demand generation is about more than just qualifying leads. This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Lead] Why Your CMO Doesn’t Like You
    by Jesse Noyes | Tweet this A cold shoulder in the hallway, a steely gaze in the weekly meeting: these are the signs that lead many marketers to ask, “Why doesn’t my CMO like me?”. The right questions are the ones that lead to understanding the pains and needs of your buyers, and then target campaigns specifically to them.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Lead] Employee Sues Employer Over Ownership of Six Million “Likes”
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. Wu contributes a monthly column on Social Media and Employment Law. He also provides strategic litigation services when claims and lawsuits do arise.
  • HUBSPOT  |  THURSDAY, AUGUST 23, 2012
    [Lead] Smartphone Traffic to Ecommerce Sites Up 103% Since 2011 [INFOGRAPHIC]
    from smartphones to leading ecommerce websites over the past year. How important is mobile optimization to your ecommerce website? If going mobile isn't already one of your priorities this year, you might want to clear some space in your strategy for it. Check it out! Click infographic to enlarge.).
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Lead] How Marketing Can Contribute To Revenue Generation
    That way, when leads come in, sales will be better equipped to guide the buyer through their journey. Do you look at marketing as a cost center or as a revenue center? If you answered “cost center,” you’re missing out on a big opportunity. However, don’t feel bad. Revenue? How could it actually impact that? But things are changing, and fast.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 21, 2013
    [Lead] Sales Prospecting Perspectives Weekly Recap - Week of June 21, 2013
    According to him, content is more than just inbound; good content facilitates the buying process, which is something that sales should acknowledge, instead of pigeon-holing them into the “lead generation” category. Laney wrote about mistakes to avoid when outsourcing your lead generation program to a company like AG Salesworks.
  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Lead] Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
    Here''s what the raw data looked like: The first three landing pages include top-of-the-funnel (TOFU) offers: free content designed to acquire new leads and provide them with tools that can help them solve their marketing challenges. If we increase the conversion rate of the landing page 2%, we''ll get 1K more leads -- just by removing links.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Lead] CRM Retargeting: The Shiny New Advertising Tactic?
    Bring Your Lead Nurturing Program to Advertising As potential customers move through the buying process, online advertising can be tailored, delivering the most appropriate message to each potential customer. 2. What if banner ads could become as targeted and relevant as emails? CRM retargeting is similar. The possibilities are endless.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 28, 2016
    [Lead] 8 Steps to Guarantee Marketing Automation Success
    This alignment can further your ability to qualify leads and turn them into customers. 6. EmailMonday gathered an impressive list of statistics about marketing automation usage and its relevance for businesses in 2016 and beyond. • Best-in-Class companies are 67% more likely to use marketing automation (Aberdeen Group).
  • SALES ENGINE  |  THURSDAY, DECEMBER 3, 2015
    [Lead] What’s the role of a content strategist?
    The companies that are already meeting this schedule are receiving over three times the number of leads than companies that publish only once or twice per month. In fact, many companies are hiring an editor-in-chief with journalism backgrounds to lead their content marketing efforts. What is their media preferences do they prefer?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 11, 2014
    [Lead] 5 Ways to Humanize Your Online Communications
    by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. Tell Stories. Reference Pop Culture.
  • INFLUITIVE B2B  |  WEDNESDAY, NOVEMBER 11, 2015
    [Lead] 3 Powerful Hidden Benefits of Customer Reviews
    Online reviews in action:  G2 Crowd’s  The Impact of Advocate Marketing on Product Reviews and Leads study  found that companies with advocate marketing programs  received 3.5 times more page views and generated 200% more leads through the G2 Crowd website than the average product. don’t brush off the user’s comments).
  • HUBSPOT  |  THURSDAY, MAY 2, 2013
    [Lead] 3 Ways for Floundering Agencies to Find Growth
    This innate ability to adapt leads to two types of problems for the agency’s own brand: it either creates a blank slate, where clients’ work and PR shout-outs command the attention, or the agency tries to be all things to all types of clients by listing off services like The Cheesecake Factory’s 50-page menus. want to save the world.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] Perfecting the Art & Science of Engagement Marketing at Panasonic
    We’ve doubled the size of our CRM contacts in the system and we’ve generated 800 qualified leads that are going to the Sales and Channel organizations. Author: Shyna Zhang When I think of Panasonic, I think about the TVs, cameras, camcorders, and headphones that fly off of Black Friday shelves. We put in a common customer database.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 24, 2012
    [Lead] Weekly Wrap-Up: February 24th
    Terrific article on why CMOs have to step up and lead -- and how they can do so. Lead Capture: HP increases conversion rate 186% on email opt-in page via @ MarketingSherpa. It's Friday again - time to share all the best of the best from the blogosphere. As usual, our favorites cover a wide variety of topics and perspectives. &quo
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 6, 2013
    [Lead] How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop
    At what point should leads be passed to sales? What methods are in place currently to alert sales of new inbound leads? How does sales communicate back to marketing about qualified or unqualified leads? What are your various lead sources? Do you have defined stages of a funnel that a lead or contact moves through?
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