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  • SYNECORE  |  TUESDAY, JULY 23, 2013
    [Lead] How to Run Your Social Media Marketing Like a Newsroom
    SyneCore has a rather modest following on Instagram, but our use of the prolific, in my humble opinion, hashtag, #RoyalBaby, lead a NYT reporter to snatch it up for a story. 'Some may call it silly. Some may call it a waste of time. But, you just can’t argue with the power of social media. Prepare the royal bottle service! Let’s do it.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 20, 2011
    [Lead] How to Bake a White Paper from Scratch: Part Four – The Consumption
    For a fee, they will host your white paper on their site, get the word out to their larger community, provide optimized search methods so that your paper will more likely be found, and collect leads from prospects that download. So there you have it—a nicely-written, neatly-formatted, white paper. We need to do more. Tweet about it.
  • REPUTATION TO REVENUE  |  FRIDAY, AUGUST 28, 2009
    [Lead] Aren't we past random acts of "selling"?
    How is this random calling to "qualify" a "lead" based on white paper download a month or two earlier worth anything?   Sigh -- another random call this morning from a telemarketer on behalf of a large tech company:  Caller: "Hi, this is [name] from [company name] on behalf of [tech company]. noticed you downloaded some research.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead] 4 Ways LinkedIn is All-In for B2B Content Marketing
    They got 400% more leads from their sponsored updates than any other source. Have these new opportunities driven more traffics and leads to your own content? 'LinkedIn has always been the professional social network and the most effective network for B2B marketers. The context of LinkedIn is professional. LinkedIn Today. Influencers.
  • BLOG MY CALLS  |  FRIDAY, MAY 2, 2014
    [Lead] The Friday Marketing RANT: Why Wouldn't You Want This Data?
    57% of all the calls analyzed in Q1 were ''Good'' or ''Great'' leads. Is there any way that knowing your lead score would NOT benefit you and cause you to evaluate your campaign ROIs differently? 'This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. And the data is very, very cool.
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 10, 2013
    [Lead] Did the Caller Make a Commitment to Buy? 5 Marketing Automation Actions
    It can extract lead score data, sales readiness data, pricing sensitivity, agent empathy, sales skills, and most importantly, perhaps, whether or not a caller purchased. CRM Lead Status Update - If the phrases and words said on the call indicate that the caller purchased (i.e. This blog post won''t regurgitate that data.
  • BLOG MY CALLS  |  TUESDAY, NOVEMBER 12, 2013
    [Lead] How Conversation Analytics Knows a Caller Was Confused
    It can tell if the caller was a good lead, if they were price sensitive, and even if the caller was confused. Based on the words and phrases that Conversation Analytics ''hears'' it can determine if a caller purchased, was a good lead, or even if a caller was confused. and How Does Conversaion Analytics Know if the Agent Was Polite?
  • BLOG MY CALLS  |  FRIDAY, JUNE 14, 2013
    [Lead] Marketing Strategy 101: Affinity Marketing
    These relationships provide valuable sources of leads and synergy in the marketplace. Gain access to your partners lead base. In the SaaS space that we inhabit as a call tracking company, prominent listings in app marketplaces support lead gen strategies as great sources of customers. 'Make friends. Make friends on the job.
  • SYNECORE  |  THURSDAY, JUNE 20, 2013
    [Lead] Your 5 Step Approach to Business Blogging
    'You’ve heard it before: in order to generate leads online, your business needs to blog. Then, watch as your leads increase (and then keep writing). So, that''s got you convinced? Awesome. Next step: you need to start. Settle those nerves, folks; I’ve got five steps to help you jump start your business blogging strategy. state? score.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 4, 2010
    [Lead] The Upside of Marketing in a Down Economy by Christopher Ryan
    One of the downsides to a good economy is that it can lead to laziness. We are all getting tired of talking about the poor economy. We want to quickly get back to the good times where jobs, prospects and customers were plentiful. When there are lots of buyers, companies develop poor marketing habits.  Sales were down and moods turned sour. 
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Lead] Seven Ways to Get The Most Out of Industry Events
    'Erika Goldwater’s post earlier this week  got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Also, don’t forget the reason you are there. Book them while you can.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Lead] 5 Educational Email Marketing Infographics
    Considering all of the conversations online and offline about new social media applications, when it comes to lead generation, email is a major driving factor. HubSpot has compiled over 50 original marketing charts and graphs on topics including lead generation, blogging and social media, marketing budgets, Twitter and Facebook.
  • WRITTENT  |  FRIDAY, MARCH 1, 2013
    [Lead] The Hottest Marketing News of the Week
    New features, devices and functions are out there waiting for you but before that you need to learn more about where they lead [.]. Apart from watching Oscars, you probably did some business this week. The end of February has become a really hot period for the new amazing stuff that we can use in business. Company News Marketing News
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Lead] The Unspoken Rules of the Internet
    And if we want to get along -- with leads, customers, other businesses, random internet beings -- we need to know the rules of the playground. It''s courteous to do what you can to preserve another business''s lead generation efforts by linking to the landing page, not the thank-you page or the raw PDF. 'Or heck, maybe they are spoken.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Lead] 70 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Lead & Relationship Management. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Aberdeen Group, Marketing Lead Management Report , Jul 2012).
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Lead] 8 Ways to Use the Web to Write Amazing Headlines
    PPC Advertising - You might be using pay-per-click advertisements on Google, Bing or Facebook to help drive leads for your business, but if you are willing to spend a little money, you can also use these platforms to conduct some broad title testing. Let's say that you are about to launch an important new ebook for lead generation.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Lead] Building Your B2B Marketing Database
    Qualification questions (from lead qualification processes). 'Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  In fact, your database is the roadmap for your B2B marketing; it’s the “recorded history of the customer relationship.”   So what goes into a marketing database?  Plenty. Public v.
  • LEDGER BENNETT  |  THURSDAY, JUNE 6, 2013
    [Lead] 5 ways Marketing Automation helps Sales Enablement
    So when pre-agreed lead scoring matrices show a warm lead to be ready for handover to sales, they come complete with online behaviour, with what they’ve viewed, downloaded and interacted with. However, it’s not always easy for the sales rep to view automation as positively as peers. 1.      Greater insight. 2.      Improved visibility.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 3, 2013
    [Lead] Should You Outsource Your Marketing? A Cost Analysis
    discusses some of the situations or trigger points that might lead to outsourcing marketing staff. If you’re considering hiring marketing staff, one of your options is to outsource this key function. To decide if outsourcing is an option for you, do a simple cost analysis. What are the costs of hiring versus outsourcing? Salary. Entry.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MAY 5, 2010
    [Lead] My 3 Wishes from the Marketing Genie
    will look for a well-designed, organized, and complete website, regular newsletters, targeted e-mails, trade show presence, search engine results, and most of all: contact information that leads me to a real person. Remember watching cartoons about Aladdin and the magic lamp? Didn’t you wish you could have three wishes too?
  • VIDYARD  |  TUESDAY, MARCH 25, 2014
    [Lead] A Tale of Two Marketers: Why Video Optimization Matters
    She knows that posting videos to YouTube isn’t really a content strategy , and that a total view count on YouTube doesn’t really help her marketing team pass qualified leads over to sales. Lead generation forms. Using data within your MAP to score leads based on how much video they consume. Her motto? And more!
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Lead] How Manchester United Revolutionized Sports Marketing
    'Ask me which English soccer, uh, football team I would support and I would say Liverpool. Not for any defensible reason; it’s just because that’s where the Beatles are from and because I know next to nothing about that kind of football (I think they made us play it once in gym class when I was in 7 th grade). Have a Backstory. Fantasy sports.
  • VIEWPOINT  |  WEDNESDAY, APRIL 10, 2013
    [Lead] Sales 2.0 2013 Conference - My Featured Tweets #S20C
    Rules to lead: ask employees, involve everyone, chart progress, reward good/confront bad, fire people, mood is everything @ jeffreyhayzlett. 'Day two of Sales 2.0 Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. Here are a few tweet highlights. Dan McDade (@dandade) April 9, 2013. Day two Sales 2.0
  • NUSPARK  |  WEDNESDAY, NOVEMBER 30, 2011
    [Lead] It Might Be Time to Make Age One of Your Segmentation Criteria
    Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. Not unlike what you do on laundry day. These categories help establish the context for your value proposition.
  • HUBSPOT  |  SUNDAY, JULY 15, 2012
    [Lead] Twitter's New Search Features, And Other Marketing Stories of the Week
    It all sounds pretty scary, but Dr. Pete believes it happens more infrequently than people's paranoia leads them to believe. Aren't Sunday mornings so bittersweet? You know you still have one full day of "me time" left, yet Monday is just around the corner. How to Use Twitter's New Search Features, From Mashable. have to hand it to Twitter.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Lead] 22 Educational Social Media Diagrams
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! Everyone learns differently. 22 Amazing Social Media Graphics 1. Social Media Process v.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, APRIL 11, 2013
    [Lead] The Hottest Sales Trends of 2013
    Rather, salespeople need to carefully comb through gathered data and employ lead qualification techniques to spot leads with the highest possible returns. Instead of betting on these worn-out horses, salespeople need to embrace new sales strategies (such as Twitter’s new ‘Advertising Card’ lead generation tool).
  • BLOG MY CALLS  |  MONDAY, APRIL 22, 2013
    [Lead] 5 Most Controversial Marketing Blogs We've Ever Written
    Call tracking should provide lead score, call content, agent skills, buying readiness, pricing sensitivity, and a host of other data. 4) Sales vs. Marketing: Why Do They Disagree About Lead Quality? 'If you haven''t heard, we''ve written a lot of blogs lately. Some blogs been pretty bland. How did we do this? And most people loved it.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 25, 2011
    [Lead] The 4 Critical Elements of an Effective Business Website
    bold, conservative, leading-edge, safe, sophisticated, intelligent, friendly)? How can you help move them through that process, and convert them into identifiable leads? The first step in optimizing your online presence is making sure you have a website worth optimizing. It’s like planning a large event or party in your home.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 13, 2013
    [Lead] Attend a LIVE Taping of Marketing Made Simple TV at Social Media Action Camp NYC next week
    Ranked by Forbes as one of the top 10 influencers in social media , he has been called “ an unstoppable force of nature ,” “ the best corporate social media lead on the planet ,” and Alan Mulally, the CEO of Ford Motor Company, called him “ a visionary.” Sign up now at SMAC-NYC ). and Social Media Club.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 4, 2011
    [Lead] How to Build a Value Proposition that Sells
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. One of the most difficult things entrepreneurs and salespeople struggle with is describing. Mike Schultz. the value of what they offer. And this is a biggie when it comes to sales success because you can’t sell what you can’t describe.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Lead] Doing what’s right – a full decade later
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B demand generation | Making things right (fits with Core Values posted earlier today). The All-Time Worst Experience of My Career.). was ashamed and humiliated. Go sell something else.”). ”). Years passed. What do you think?
  • WRITING ON THE WEB  |  THURSDAY, JULY 11, 2013
    [Lead] Business Blogging: How to Optimize Older Posts
    Yes, writing with passion is great, but as long as you’ve got readers on your blog, lead them to older posts. 'Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? It uses the YARPP plugin.
  • WRITTENT  |  TUESDAY, MAY 20, 2014
    [Lead] 17 Content Marketing Trends to Keep an Eye On
    Fortunately, marketers have their priorities straight, with new sales & leads being the driving motivation behind all content marketing efforts. BuzzFeed — literally the king of the viral content space — is a leading ambassador of this content marketing trend. His traffic continues to decrease daily. Image source.
  • HUBSPOT  |  MONDAY, JULY 12, 2010
    [Lead] Use Twitter to Rank #1 in Google in Less Than Five Minutes
    Five minutes from now you really could be generating leads using Twitter. Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Rank number one in Google in five minutes? Must be black hat , right? Wrong. And, in some cases it can be used to outrank behemoth competitors.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Lead] 7 Marketing Skills You Need to Get a Promotion
    2) Create unique and valuable offers to generate leads. An ineffective marketer creates a bunch of generic "contact us" landing pages on his website and thinks the leads will automatically start rolling in. Since the content is bringing in some leads, he''s afraid to mess with what''s working. 'Are you vying for a promotion?
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Lead] 6 Tips to Make Your Blog More Successful in Reaching the.
    You must consistently feed your inbound marketing machine with rich content or you will see a slow-down in traffic, search engine results and prospective client leads. No content = no fuel = no traffic = no new business leads. blog should be central to your company’s social media strategy for new business. Be consistent. It’s true.
  • MARKETING ACTION  |  FRIDAY, MARCH 28, 2014
    [Lead] 3 Ways to Keep Departing Sales Reps from Stealing Your Clients
    As you gain leads, they come into your marketing automation system where all their information is captured. The marketing team manages the leads, acting on them to gently move them further down the funnel, often using drip marketing programs for education and relationship building. As they interact with you (e.g. Image credit.
  • CLIENT BRIDGE  |  THURSDAY, OCTOBER 4, 2012
    [Lead] Content Marketing Lessons for Small Business
    Always be consuming." - Consuming content can lead to great insights and learning. The TopRank Online Marketing blog has 17 lessons about content marketing for small businesses. Whether you’re a big or small business, content is content." - Regardless your company's size, the same rules apply. You're more likely to do something you enjoy.
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 17, 2011
    [Lead] ESPN: Maximizing Audience Data to Drive Revenue Growth
    The right infrastructure : The ability to support data volumes, run complex ad hoc queries, automate online campaigns, and provide industry-leading campaign reporting that will improve performance with reduced effort and cycle times. What does this mean to them?  That's a tidy little sentence with a tremendous amount of team effort behind it. 
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Lead] 7 Tactics to Delete From Your Social Media Strategy NOW
    Social media strategies overloaded with junk that doesn't help drive business objectives use up precious resources and ultimately lead to the failure of the entire strategy. That said, many marketers primarily use it as a tool to build reach and generate leads at the tip-top of the funnel. Stop this today. situation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Lead] The Art of Opening Social Conversations
    can’t promise you that an amazing lead will always walk through them. By {grow} Community Member Jennifer Kane. Successful social media engagement is about more than content. It’s also about communication – the ways in which you initiate, nurture and conclude conversations with others about your content. Let me show you to your table.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Lead] My five biggest blogging mistakes
    ” Basically, all paths lead to Chris Brogan, right? I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ”  So I’ve been reflecting on what I would have done differently if I had to start all over. am not good at the patience part. ” What a waste of time. Arrrgh.
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Lead] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. No matter what your goals are -- generating leads, closing customers, or developing a vibrant, happy customer community -- your list should be bigger from month to month. So you give in.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 12, 2009
    [Lead] ClickInsights: What is your favorite case study? Why do you like it?
    feature story style means the story starts immediately with an engaging feature lead, instead of an "About the Customer" section. Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Case studies come in all shapes and forms. Cindy King's Tip.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Lead] Engaged Social Media Users Spend Up to 40 Percent More [Data]
    Use this and other information to understand how to use social media to better communicate with leads and customers. Social media has grown rapidly, and marketers have been working hard to step into the social media world to drive increased revenue for their companies. Marketing Takeaway. What do you think about this new data?
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Lead] How to Manage Your Marketing Budget [Free Templates]
    'Here''s a hypothetical for you: Your company has decided to invest in a website redesign so you can improve lead generation, and you''re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” ” The answer, of course, is “it depends.”
  • REPUTATION TO REVENUE  |  MONDAY, OCTOBER 25, 2010
    [Lead] Is sales enablement dead?
    We all know the B2B sales cycle keeps getting longer, more and more people are involved in big purchase decisions, and lead nurturing is incredibly important. Sales Enablement is a huge topic in B2B these days. Forrester's upcoming forum is a great example.). The activity makes sense. And this isn't just talk. Well, I wonder. Indeed not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 25, 2014
    [Lead] Why CEOs Shouldn’t Trust Marketing
    statistical background required for reading) that it is nearly impossible to measure the return on advertising separately from other more impactful variables and show that widely varying advertising ad expenditures don’t necessarily lead to varying business results. 'By Eric Wittlake, {grow} Contributing Columnist. Or the Tweet.
  • VIDYARD  |  WEDNESDAY, MARCH 12, 2014
    [Lead] Disney Considers Big Bet on Online Video Strategy with Potential $500M Acquisition of Maker Studios
    Innovators in the online media space are reinventing themselves as much more than just “studios” or “agencies” Companies like Maker Studios know how to combine top talent in creative design and video production with leading-edge technologies for testing, tracking, analyzing and optimizing the impact of video assets.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 26, 2013
    [Lead] 4 Social Media Tips to Start 2014 Off Right
    Facebook still isn’t the number one place to generate leads, but it remains a great place to develop fans, and it will be even better for you when you utilize Facebook Interest Lists. Download our free guide, B2B Lead Generation for Social Media. As always, we want to help. Because we’re helpful. Interact on Google+. Honestly?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Lead] Why You Should Stop Using Google Rankings as Your Primary SEO KPI
    This is not ideal, though, as the search terms may not be driving leads and sales -- and with Google''s latest encryption update , you won''t be able to drill down into indivisual search terms. Leads and sales from organic search are also very good KPIs. For many companies, these changes have been disastrous. 2) Too Much Risk.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 2, 2013
    [Lead] A Review of the Book B2B AtoZ by Bill Blaney
    Myth 5: Blogging automatically leads to new customers. 'A Review of a good book on B2B Marketing. recently received a reviewer’s copy of the book B2B AtoZ by Bill Blaney – which covers B2B marketing. get many books sent to me, especially since I’m the host of the extremely popular online TV show, Marketing Made Simple TV.
  • EB2BLEADS  |  TUESDAY, JULY 5, 2011
    [Lead] B2B Viral Marketing
    B2B Marketing specialist in online Lead Generation and Lead Nurturing You've probably seen or heard of those campaigns that got a ton of people in just a few hours watching they’re video or reading a blog post. Viral marketing doesn’t have to be about big numbers, it can also be small. On the web you are what you publish.
  • B2B IDEAS @ WORK  |  WEDNESDAY, NOVEMBER 2, 2011
    [Lead] 12 Creative Ideas for Using QR Codes in B2B Marketing
    If you update your schedule, the code will lead people to the updated material. B2B marketing via print material suffers from being stagnant, but QR codes can be used on print material to also lead users to dynamic content, like interactive demos or live support. You bet! Trade shows are hotspots of B2B ideas and potential contacts.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Lead] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    possible motive for the change by Google is that less data leads to less accurate AdWords decisions which increases ad spend.". 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Yes, you read that correctly. That''s a big deal. Maybe.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Lead] The Ultimate Guide to Creating Compelling Case Studies
    That means every once in a while, it's good to dedicate some time to collecting your customers' stories so you can share them with your leads and help make their buying decision a little bit easier. Often, leads question whether or not your solution is really the right choice for them. and obviously seeing fantastic results!
  • VISIONEDGE  |  TUESDAY, DECEMBER 31, 2013
    [Lead] Is Your Marketing Measurement Resolution on Track?
    The metrics you  selected will demonstrate our Marketing is impacting the business and serve as good leading indicators.  . 'Happy New Years Eve to everyone! 2013 is coming to a close and we are on the threshold of 2014; for those of you across the globe, happy New Year! If so, join the ranks of tens of thousands of marketers who did.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 20, 2013
    [Lead] Ghost Writers Needed: For Business Blogs Everywhere
    Not publishing frequent blog content means you lose leads for business, can you afford that?). Because: Not publishing frequently on a business blog costs you money in lost leads, by not getting found in search pages. 'Many professional business blogs need ghost writers. What about you and your blog? There are many who need work.).
  • WEBBIQUITY  |  WEDNESDAY, JUNE 23, 2010
    [Lead] Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools
    Company websites are generally designed to get visitors to take some specific type of action: buy a product, download a white paper, call or email for more information, sign up for a newsletter, visit an establishment, do something usually designed to lead either directly or indirectly to a sale. Website: static content. Website: broadcast.
  • BLOG MY CALLS  |  MONDAY, NOVEMBER 11, 2013
    [Lead] The COMPLETE Conversion Funnel
    What about connecting brand touches to an identified lead? 'Guest blog by Josh Krafchin, Founder of Clever Zebo. Clever Zebo is a team of hands-on marketers who deliver revenue by helping companies understand their true conversion funnel and how to optimize it. Conversion funnel" has become a popular phrase in the online marketing industry.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, JUNE 26, 2012
    [Lead] Speaking Truth to Stupid: An Important Conversation With Yourself
    read one interesting article which leads to another and then another. The other night I was watching premier of "The Network", a new HBO show about the decline of journalist integrity. There's a great scene in in which the new executive producer (Emily Mortimer) takes on the popular news anchor who'll do whatever it takes to get the ratings.
  • MARKETING ACTION  |  THURSDAY, JANUARY 3, 2013
    [Lead] Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”
    SMBs are running behind large enterprises in adopting marketing automation to manage leads. Twice as many large companies as SMBs use marketing automation for lead management. The seven habits range from outreach strategies to budgeting priorities that cover the lead lifecycle and beyond, with an emphasis on customer lifetime value.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Lead] 4 Simple Steps to an Optimized Twitter Presence
    Make sure your updates also include links to landing pages, a technique that will enable you to generate leads from Twitter. In this way, your social media efforts will directly impact lead generation. Many of you probably joined Twitter to market a business. If you haven’t, keep reading. Your Twitter Background. Your Photograph.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 9, 2012
    [Lead] Will Content Marketing Destroy Social Media?
    Are marketers pushing the boundaries in pursuit of more leads or are publishers loosening their standards to collect more advertising dollars? Are marketers pushing the boundaries in pursuit of more leads? mean “Whoa!”…The ”…The power of content marketing! Is it blurring? chiprodgers. Chip Rodgers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 27, 2014
    [Lead] 3 More Trigger Marketing Tips To Improve Engagement
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter  @jhaynam. What makes you take action? Read part one here. .
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 14, 2012
    [Lead] Does Your Website Have Too Much Social Media Scenery?
    While we engage in social media to build community and communicate with our customers and prospects, we also use social media to attract social media users to our websites from a lead generation perspective. Now that they have finally found our website, why are we leading them away? Let’s take a step back now. think not.
  • ENGAGE  |  WEDNESDAY, JUNE 29, 2011
    [Lead] 7 Things Good Marketers Have in Common
    Being likable, retweetable, and ultimately generating leads and developing new partnerships is more art than it is science. I t takes more than a snarky attitude and knowledge of hashtags to be successful in social media. But which personality traits separate the wheat from the chaff when it comes to social media marketers?
  • WRITTENT  |  MONDAY, OCTOBER 14, 2013
    [Lead] Business Blogging ROI in 3 Steps: Keep It Simple
    Leads. Leads – visitors landing on your blog often fill out a sign-up form and leave their contact details. So, another way to measure business blogging ROI is to estimate the value of your leads. If a website doesn’t sell directly, you can measure how many leads convert into sales when you contact them later. Traffic.
  • WEBBIQUITY  |  TUESDAY, MAY 6, 2014
    [Lead] Zenith Social Media Marketing Conference – An Event Not to Miss!
    ” The full-day conference will feature an impressive array of speakers this year, leading sessions on topics ranging from social community management, social marketing analytics , social media advertising, and content marketing, to social SEO and brand evangelism. See you there!
  • VISIONEDGE  |  MONDAY, MARCH 24, 2014
    [Lead] Weaving Contextual Data into Models
    Communication that is contextual is more personal and as a result feels more authentic, shows value, and leads customers want to act. 'Many companies are developing opportunity scoring models which essentially assign a predetermined numerical score to specific behaviors or statuses within a database. Keep in mind, timing is everything.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Lead] How Inbound Marketing Can Fuel Native Advertising
    And within inbound marketing, you're using that content to cultivate and generate leads through marketing offers (e.g. Additionally, the use of content extends to many other marketing methods like search engine optimization , lead management , and marketing automation. In plain English, that means paid editorial.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Lead] What Your Last Facebook Post Says About Your Brand
    by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  I posted it 17 days ago, and I’ve had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. more or less ever.  The top post is the thing that people will walk away thinking about.
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 13, 2011
    [Lead] B2B Marketers: Have You Localized Your Content Plan?
    About the Author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. If one thing has become clear, it’s that IT professionals search online for information to support their buying decisions.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Lead] 99 Amazing Facts On The Future Of Business [Slides]
    All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources. 'The Future of Business is being defined right in front of our eyes. Click to Tweet. Click to Tweet. Facebook has more than 1 Billion network users. Click To Tweet. percent.
  • BLOG MY CALLS  |  THURSDAY, MARCH 6, 2014
    [Lead] Fascinating Metrics from 337,488 Email Sends
    Asset #4 = BIA/Kelsey Research: How Businesses Generate and Optimize Inbound Phone Leads. 'We''ve partnered with a large media company to market LogMyCalls for the last 9 months or so. We produce a White Paper or report, we then pay them to email the report to selected segments of their email list. Total Sent = 88,503. Total Opens = 11,286.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 28, 2014
    [Lead] Our Foray Into LinkedIn Sponsored Updates
    When we see that a piece of content isn''t producing clicks OR that those clicks are not producing leads, we''ll kill the content and test some more. 'We''ve read a lot recently about the success some companies are having with LinkedIn Sponsored Updates. These companies promote content like blog posts and White Papers on LinkedIn. It works.
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [Lead] Unfair Rap on Gates
    Most people would agree that capitalism in its purest form creates imbalances that lead to lead to things like the Great Depression, and that’s why some regulation is needed. Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). For one thing, Gates didn’t trash capitalism in general. Related articles.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Lead] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    These components weren’t all – marketers also report improved lead generation, SEO, and better business partnerships. Takeaway: If you’re simply using social as a platform for lead nurturing or brand exposure, it’s likely time to expand your strategy. Social Media Is Still Growing. Social Media Is Really Effective. Podcasting.
  • WEBBIQUITY  |  MONDAY, MARCH 15, 2010
    [Lead] How to Avoid Social Media Mistakes
    This lack of experience can lead to several common, but avoidable mistakes. Despite the widespread adoption of social media in the marketing mix, many companies still use this medium less than effectively. One of the most common mistakes is expecting instant results. Share this on del.icio.us. Digg this! Post this on Diigo. Tweet This!
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Lead] Winning With Customers – B2B Playbook Review
    And, how I can apply that knowledge to the lead generation process to bring more differentiated value to those companies that I’m not yet doing business with. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  Start with “Friendlies”. Tweet This!
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Lead] 20 Stats Every Global Social Media Marketer Should Know
    If you use social media platforms to promote your offers and lead visitors back to your site (hint: you should), make sure your website and its content are mobile optimized -- because 61% of customers who visit a site that isn't mobile friendly are likely to visit a competitor's site. "Social media is a lot like sex. Everyone talks about it.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 17, 2013
    [Lead] Getting to the top of the marketing tree
    Leads by example and isn’t scared to get their hands dirty when it’s called for. 'To provide fuel for debate at B2B Marketing’s Leaders Forum, Circle Research recently surveyed 100 senior B2B marketers.  Between them they control budgets worth £188 million. There was consensus that a strong marketing leader displays four attributes.
  • MARKETING ACTION  |  FRIDAY, JULY 5, 2013
    [Lead] Is Marketing the New Sales? Webinar Tuesday July 9
    Inbound leads were mostly tossed over the wall to sales, who mostly ignored them because they didn’t know where the lead came from or how “hot” that lead was to buy. Industry expert and Director of Demand Gen at Act-On Software, Janelle Johnson, will lead this timely discussion on Tuesday, July 9.  That was then.
  • BUYEROLOGY  |  MONDAY, OCTOBER 25, 2010
    [Lead] Buyer Interaction Shapes Buyer Experience Design
      Paul Greenberg , a prolific speaker and leading thinker on Social CRM and author of CRM at the Speed of Light has written and spoken often on the notion that customers and buyers are not expecting just a product but are expecting experiences.  Image via Wikipedia.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 14, 2009
    [Lead] Spredfast Offers Systematic Management for Social Media Campaigns
    Similarly, Spredfast makes no attempt at relating social media programs to business results such as leads or revenue. Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. Silly me. should have known that marketers talk first and listen later. links for each event.
  • HUBSPOT  |  MONDAY, DECEMBER 6, 2010
    [Lead] A Marketer's Guide to Tracking Online Campaigns
    If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are essential for calculating the number of visits, leads and customers you've generated from your hard work. Free Download: Online Lead Generation Kit. The Basics. Landing Page URL: [link]. How to Use Tracking URLs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2011
    [Lead] Turn the beat around. Let’s blog upside down
    In journalism school they used to call this “burying the lead&# — making readers work for the main point of the story.  I’m asked to review a ton of blogs.  Some of them are pretty sorry.   But with just a few little tweaks, they could be really great.  When most people tell a story, it’s linear. 2) Length matters.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Lead] Transitioning to Inbound: A Recipe for Long-Term Success
    That initial phase is about planning, thinking, and starting the work required to get all the foundational elements in place so the program helps your business get found, get leads, and grow sales. How many convert into leads? This includes establishing goals for website traffic, lead generation, conversion rates, and close rates.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 6, 2013
    [Lead] 3 Reasons to Delegate When Managing Your Inside Sales Team
    If there are reports to run and spreadsheets to manage, you should consider delegating that to a senior rep on your team so you can focus on what you do best – leading, training and managing your people. At first I was completely thrown off by his comment. thought – the nerve ! The reason for that is because I now realize the benefits of it.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Lead] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    Foundation Capital the investor behind great companies like Netflix , Chegg , Financial Engines , Rearden Commerce , MobileIron , Coverity , and SimplyHired is leading this latest round of Series C funding. Our technology helps sales teams be more productive, successful, and increases company’s top-line revenue by at least ten percent.
  • B2B IDEAS @ WORK  |  THURSDAY, DECEMBER 2, 2010
    [Lead] In B2B Inbound Marketing, Don't Be a Jerk
    Now I start jumping up and down (figuratively) when we’ve increased website visitors month after month and a continuously improving traffic ranking that generates sales leads. I remember cracking up at the naiveté of Steve Martin’s character, Navin R. Millions of people look at this book every day!”
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JUNE 27, 2013
    [Lead] Download the 2013 B2B Content Marketing Report
    Download the B2B Content Marketing Report (2013) * required First Name: Last Name: Email: * Company: Top-5 Content Marketing Trends in 2013 Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. 'Content marketing is going mainstream in 2013.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Lead] To “Localise” or Not to Localize: It Shouldn’t Even Be a Question
    This strategy extends easily to long-term lead nurturing programs – delivering dynamic content as part of your nurture streams based on geographic segmentation. Add just one more step to your lead nurturing process from day one , and you won’t need to worry about it again. They speak English, don’t they?” Not really.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 4, 2010
    [Lead] How To Shorten The B2B Buyer Cycle With Landing Pages
    Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA). All rights reserved
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 16, 2013
    [Lead] Marketing Illuminators Discuss The Future of Marketing
    Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. How do we stop thinking about leads and start thinking about the relationship? The customer doesn’t want to speak to the sales and the sales person doesn’t want a lead that isn’t warm and that isn’t BANT. Tweet This].
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 7, 2011
    [Lead] The World Has Changed…Has Your Marketing?
    Inbound marketing costs 62% less per lead than traditional, outbound marketing. The real question becomes this: are you going to embrace this change and transform costly, low-yielding marketing programs into finely-tuned lead generation machines? 79% of adults use the internet ( Pew Internet & American Life Project , May 2010).
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 24, 2014
    [Lead] The smarter way to collect content
    The information of those who have collected the content on the day can then be passed to your lead hungry sales team. 'Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Discover.
  • B2B MARKETING ONLINE  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Lead] Convergence vs. divergence
    The devices are developing at an incredible pace with Apple and Blackberry leading the way with Google fast approaching. A few years ago I was working with a technology client who told me about the convergence of telephony, desktops and mobile so everything I could ever need would be in once device. So where are we now? What about me?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Lead] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
    If you are trying to estimate the lift in pipeline that is generated from these efforts you will calculate similarly, but instead track lift to individual leads. Any, new business from these leads can be attributed to visual content. by Dayna Rothman We had a great webinar  last week on visual content with Maria Pergolino, Sr.
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