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  • WEBBIQUITY  |  TUESDAY, MAY 31, 2011
    [Lead] Trust Me: Why Trust is Crucial for Business Success, and How to Built It
    That’s why blogging is important (as a way to educate, inform and even entertain, without blatant selling) as is social media (for answering questions and building online relationships that lead to positive third-party coverage and comments). Half-jokingly, I told her not to worry, I can build her business without her. Before the Sale.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Lead] 4 Steps to Maximize Your Marketing Data
    Build a program to continually check outdated, inaccurate, and incomplete information on your accounts, leads, and contacts. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • ANNUITAS  |  THURSDAY, FEBRUARY 5, 2015
    [Lead] Demand Generation Strategy Rules NOT to be Broken
    However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. 1. *This post first ran September 11, 2014 in the ANNUITAS blog. I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Lead] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    One of the toughest roles as a B2B marketer is properly tracking lead generation, assigning value, and calculating return on investment. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Lead] How Online Content Can Drive Your Business Growth
    So, the next question is how to get their attention and to lead them to your service offering. growing (Photo credit: nonanet) Every day thousands of people go online in search of useful information or communication through social networks. This is where your prospective customers are. Design Strategy
  • TOMORROW PEOPLE  |  MONDAY, MARCH 19, 2012
    [Lead] The Death of Pay Per Click Advertising (PPC)
    On the surface of it, PPC looks like an easy way to bring in new leads. Fit it in with an overall inbound marketing strategy and you’re likely to gain more long-term leads and revenue instead of window shoppers. Is PPC past its Sell By date? ” (Source: Search Engine Land ). Why use something that’s not working right?
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 28, 2011
    [Lead] If you treat your white papers as valueless, so will your readers
    We tend to return to the topic of white papers fairly frequently, because – along with email – they’re pretty much the backbone of B2B lead capture and/or nurturing.  Our last foray dealt with what to do before starting to write one. We’ve noted two major traps B2Bs can fall into with white papers:  either [.]. B2B Web Strategy Converting
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Lead] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
    Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. Unless, of course, you want to scare away leads and customer. Remember, a webinar is a serious time commitment (which is why it's a great indicator of high quality leads). Great idea!
  • SAZBEAN  |  SATURDAY, JUNE 15, 2013
    [Lead] Top Internet strategy, marketing and technology links for the week of June 15, 2013
    News & Notes
  • EB2BLEADS  |  THURSDAY, MAY 30, 2013
    [Lead] Integrated eCommerce Marketing
    The process of lead generation and lead nurturing for offline sales fits very well with online sales and the technology seemlessly integrates. If a business drives traffic to an online store, it should be growing its email list and measuring success in terms of both leads and sales. Sales are not a 1 hit deal. Change of mind.
  • AMPLIFINITY  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Lead] Top 5 must-dos for a successful referral program
    Their executives explained how the sales process worked: sales reps were currently using a home-grown referral database to enter leads and then managing those leads using their CRM.  Their sales leads decreased by half.  Organizations looking to develop a referral program  have a lot to consider.  This is a mistake. The result?
  • ACT-ON  |  TUESDAY, MARCH 1, 2016
    [Lead] 5 Common Marketing Challenges Agencies (and Companies) Face
    Your potential client says to you, “We need 60 new qualified leads from marketing, 1,000 new Twitter followers, and a 50% increase in revenue in six months. I can give you $10,000 to work with.”. Marketing is hard. When you’re faced with a limited budget or a tough marketplace, your job becomes even harder. Right! Let’s get started! False.
  • VIDYARD  |  THURSDAY, OCTOBER 15, 2015
    [Lead] Designing Fly Landing Pages – Part 4: Continuity
    If you don’t, this will lead to a huge blind spot that can cause you to miss out on important information. After running a quick search on Google for “landing page best practices”, you’ll find copious amounts of research done by leading marketing and UX experts in the industry like Unbounce, KISSmetrics, and the Nielsen Norman Group.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Lead] The Lamest Excuse for Missing the Inbound Train [Cartoon]
    Last call for the non-stop train to lead gen eration ! Connect with HubSpot
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Lead] 5 B2B Website Design Trends for 2016
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Our High Performance Website Program helps firms drive online engagement and leads through valuable content. We know from research that nearly everyone considering doing business with you will first look at your website.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    For years, marketers have been trying harness the enthusiasm of happy customers to convert leads to revenue. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of     Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Here’s a fun exercise. See the difference?
  • CMO ESSENTIALS  |  MONDAY, MARCH 2, 2015
    [Lead] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
    This person can work with marketing peers, business stakeholders and, when needed, liaise with the IT group to tap into IT’s talents, manage MarTech providers, work with IT procurement for purchasing, and lead marketing tech implementation. The alignment effort is set up to fail in today’s fast-paced, customer-driven business environment.
  • ANNUITAS  |  TUESDAY, APRIL 26, 2016
    [Lead] The New Normal – Responsive Design
    iPhone: With almost double the support of Gmail, iPhone leads the way in this list at 33%, and will continue to lead the way as long as the other email clients continue to play hardball. According to a recent post in Litmus , the 10 most popular email clients have been listed for 2015. Now everybody is happy. This is big.
  • DOCALYTICS  |  THURSDAY, FEBRUARY 12, 2015
    [Lead] Docalytics Pilot Program: What is it?
    Gain familiarity with the metrics captured via the Docalytics platform, as well as the specifics behind the document setup, lead form creation and content distribution process. 2. Lead Form Performance Information. List of Hot Leads. When you get in touch with us, we'll discuss your business needs and establish objectives.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 29, 2015
    [Lead] Does Data Visualization Determine How Well Your Brand Tells Stories?
    As the Harvard Business Review points out, data visualization has become a more widely used tool for building content, and that is leading to reliable best practices that can be applied to almost any content marketing campaign. Data backing up a brand’s ideal argument can often lead to a compelling piece of content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Lead] 6 Great B2B Business, Marketing, and Strategy Books
    B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. It’s been proven that high income earners read more books than other demographics. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35 on Kindle.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Lead] Your Customers Want to Talk to You
    The last time I looked, the cost for a decent B2B lead in Canada was well over $20, and even more for an enterprise lead. Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Six strategies behind the trend in B2B client conferences
    These attendees were treated like leads, with post-event nurturing communications and sales follow-up. Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days?  I can’t turn around without another customer event popping up on the radar.  AppNexus has its Summit, going on three years now.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 13, 2015
    [Lead] Benefits of Website Visitor Tracking
    For example, they’ll see the lead source of the visitor. Some companies track original lead source (from the very first visit) and some companies identify lead source of the visit. The post Benefits of Website Visitor Tracking appeared first on Lead Liaison. Yeah, what next? For sales insight. To time follow up.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 6, 2014
    [Lead] From MAGNET: Sauder Woodworking and MAGNET Find A Way To Innovation
    In this video, you’ll learn how MAGNET helped lead the Sauder Woodworking Company to create the innovative and commercially successful WoodTrac Ceiling System. Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). You can visit MAGNET online at manufacturingsuccess.org.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Lead] SlideShare Introduces Support for Infographics, a Big Win for Marketers
    Basically, if you can create engaging, original content on SlideShare, you have a huge opportunity for increased reach, traffic, and leads. This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. We''re thrilled about this new feature. Why You Should Care.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Lead] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    Mark Burgess ( @mnburgess ) President – Blue Focus Marketing and TEDx Speaker, adjunct Rutgers MBA professor, and other leading institutions.  He is ranked #27 on Social Media Marketing Magazine’s Top Marketing Professors on Twitter.” Professor Kimberly A. Professor Gary R. Want to follow along? FOR EWORD by David C.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 8, 2015
    [Lead] Mapping Buying Experiences: Creating Growth Through Aligning With Buyer Goals
    Leading the organization to restructure important content towards instilling confidence in goals being reached versus a constant reminder of fear. Engaging new buyers and repeat customers are the lifeline to achieving growth. Causing many to rethink long-standing practices on customer acquisition and customer retention. Aligning With Goals.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 20, 2013
    [Lead] Building a High Performance Culture
    Ken’s latest book is: “Leading High Performance Sales Teams”. Building a Culture of High Performance. At this time of year sales management must be looking at pipeline levels and goals for the 4th quarter and determining if there is the necessary level of activity to ensure targets will be exceeded. Contest Sampler. Set the ground rules.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.” 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Lead] [Video] 4 Tips to Avoid Pure Price Competition
    Or, their self-diagnosis could lead to unforeseen consequences. The moment Karen walked into my office, I knew something was wrong. "I might as well be selling wastebaskets," she said. "No matter how much I try, customers just don''t care about the differences between our system and the others. It''s just pure price competition.”.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Lead] How to Optimize Your B2B Marketing and Sales with Online Video
    Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Capture sales leads with longer form video. Here is the final fact: Salesforce’s YouTube videos churn out as many leads per day as 46 hyper efficient sales reps.  by Jon Miller Online video is exploding.  Take YouTube, for example.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Lead] 23 Account-Based Marketing Leaders to Follow on Twitter
    Adrienne Weissman is the Chief Revenue and Marketing Officer at G2Crowd, the industry-leading review platform for business software and services. Sangram Vajre is the Co-Founder and CMO at Terminus, the leading B2B account-based automation software. And for good reason. It’s fishing with spears instead of nets. Megan Heuer, @MegHeuer.
  • HUBSPOT  |  MONDAY, DECEMBER 20, 2010
    [Lead] 25 Ways to Get More Social Media Followers
    After a new lead fills out a form on your site, it’s a good idea to include links or calls-to-action on the subsequent thank you page encouraging these leads to follow you in social media. Again, new leads are more likely to at least check out your social media profiles. Newsletters & Lead Nurturing.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Lead] Hello Europe! HubSpot's Heading to Dublin, Ireland
    Our software has helped nearly 8,000 businesses around the world break away from traditional marketing and attract high-quality leads using inbound marketing strategies. Lead and customer profiles automatically adapt based on changing preferences and interactions with your company. Today is an exciting day. Click image to enlarge.).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 22, 2012
    [Lead] [Audio] 3 Big Sales Problems I See Today
    Recently I was interivewed by the Sales Lead Management Association about some of the biggest problems I see today that are having a negative impact on sales -- and what can be done about them. What was my key focus? Management's failure to understand changing customer/behavior. You can listen to the download the interview below.
  • ANNUITAS  |  THURSDAY, APRIL 30, 2015
    [Lead] Modern Marketing – How Can We Do It Better?
    Taking everything a step further was a common theme at #MME15: moving from counting clicks and page views to measuring high value content; taking your lead scoring model and using a forward thinking predictive model; taking your demographics and digital body language and incorporating big data into the picture.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 16, 2010
    [Lead] B-to-B Marketers: Tap Social to Increase Search
    If you generate more traffic, a logical conclusion is that you’ll generate more leads. Social media marketing is important in its own right, but efforts in the area can boost more online channels according to an article in  eMarketer.com. According to the data from B2B magazine and Business.com , marketer’s No.
  • MARKETING GENIUS BLOG  |  THURSDAY, FEBRUARY 11, 2010
    [Lead] Marketers: How-to Help Sales be More Productive
    It is marketing's job to provide sales with better qualified leads, as much information about those leads as possible and tools to track lead activity. Here are three steps to help sales be more productive
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 22, 2012
    [Lead] How to Get The Most Out of Paid Twitter Ads
    You can focus budgets solely on lead generation , not awareness. 3. This engagement rating is valuable, but not perfect for lead generation. Figure out a way to track the conversion and see of the clicks, who actually turned into a lead for your company. But success I’ve seen through Twitter changed my mind.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 27, 2013
    [Lead] Honor Those Who Made the Ultimate Sacrifice on Memorial Day
    Fearless Competitor is the blog of the sales lead generation company Find New Customers , but today that does not matter one bit. Today’s #Memorial Day in the United States – a day to stop and reflect on the many men and women who made the ultimate sacrifice to preserve our freedom. Please RT. Really easy!). What do you think?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Lead] Social Media Secrets To Build Your Personal Brand
    Then they will inspire you and encourage you with their own point of view, and interesting that lead to amazing conversations. Brands used to be just for businesses. But then the internet happened. All kinds of information started moving around the world. Companies and governments and institutions became less important. Just like email.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 4, 2013
    [Lead] 13 Tips For Increasing Sales Productivity in 2013
    Ask your customers for referrals Referrals are the best types of leads. Get Organized: Get your paperwork and files organized, which will free up more of your time for lead prospecting and sales calls. Make a resolution to be more productive in 2013. Follow these 20 tips, and you’ll see your sales productivity will skyrocket.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 5, 2016
    [Lead] 7 Quotes From 7 CMOs About Building a Modern Marketing Organization
    Because they have to do a lot of leading by influence, they have to do a lot of aligning and engaging and evangelizing, and that only works when people trust you. Not sure if I buy into the whole 7 is the luckiest of all numbers thing. In bold is the topic for which each quote is referring to specifically. 1. Consumer Insights. This allows.
  • SALES ENGINE  |  MONDAY, JANUARY 25, 2016
    [Lead] The fastest route to success requires lateral thinking.
    Most of us remember a day when sales reps used to be able to generate their own leads. But, the world changed and the internet crushed sales ability to generate their own leads. 5. Now, don’t get me wrong, there is nothing wrong with tactical hand to mouth lead-generation with great content. But, it hasn’t happened overnight.
  • SALESFUSION  |  TUESDAY, DECEMBER 10, 2013
    [Lead] User Experience
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post User Experience appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal. Marketing Blog
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Lead] How To Start A Conversation To Keep Visitors On Your Web Site
    by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. Demand Generation
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Lead] 8 Signs You're Writing an Advertorial, Not a Blog Post
    So what can you do to avoid a tragic loss in your integrity and your website's traffic and leads? Because this method won’t provide value to anyone, it won’t produce quality leads. Growing your website traffic through your blog is a great thing-- until thinly-veiled advertorials infiltrate your content. Blogging
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Lead] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    As we collect more data, writing business rules becomes a vital part of lead management. by Jesse Noyes | Tweet this It’s impossible to escape the seismic shifts that have rocked the B2B marketing world in recent years. New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication…. Skills. Measurement. Content.
  • SNAPAPP  |  FRIDAY, MARCH 6, 2015
    [Lead] SnapApp of the Week: Blackbaud's Realize Real Results Campaign
    More than 200 qualified leads just five weeks into the program says they made the right choice. She attributes the exceptional engagement rates to the interactive content: Blackbaud saw a 52% click rate on the microsite and a 56% lead conversion rate for Realize Real Results. File them away for when you “have time to review them.”. B.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 13, 2014
    [Lead] Is Gratitude a Niche Marketing Strategy?
    Those who work gratitude into their business, giving back to charity and thanking employees, customers and partners on a regular basis, are more likeable, which leads to greater brand value and prosperity. Flickr photo by Ivete Tecedor, Some Rights Reserved. Unfortunately, it’s becoming more and more rare to hear these words.
  • ANNUITAS  |  TUESDAY, MAY 20, 2014
    [Lead] How to Combat Channel Marketing Challenges
    What about nurturing leads? Scale is a huge challenge in partner marketing because how do you help 10 partners drive more sales and leads, let alone 40 or 100 partners? Three of the biggest challenges with channel marketing are defining the buyer’s journey, scale and relevancy. Why are these tough? Who owns the customer? It matters.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Lead] Basic Training For B2B Social Media Turtles: Research & Preparation
    Leads: how many leads are captured from campaigns or from the contact us form. In a previous post , Billy covered the first step in five-step plan for B2B social media marketing success: listen and learn from experts in your industry. Here he explains the second step: research and prepare. Research Fundamentals.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 24, 2015
    [Lead] Learn What AEC Clients Want, Straight from the Source
    Each panelist noted that price is a factor, but not the leading factor. Learn about the most effective online marketing strategies to generate leads in our Online Marketing for Professional Services book. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Lead] Four ways Facebook Instant Articles will dramatically impact marketing
    Inbound marketing refers to marketing activities that bring high-potential visitors in , rather than relying on sales people having to make cold calls to garner “outbound” leads. Something important is about to happen, and the impact on content marketers will be profound. Let’s look at the implications for digital marketers. 1.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Lead] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    This can lead to a higher click-through rate and ROI, as the exposure to related or supplementary products and services can lead to a higher average order amount. There are a number of ways B2B companies can make their advertisements more effective. Sitelink Requirements. However, up to 20 can be included. Benefits of Sitelinks.
  • 6SENSE  |  THURSDAY, JANUARY 14, 2016
    [Lead] Attention B2B Marketers: 4 Things Your Sales Team Wants
    This view makes marketing qualified leads not a metric for measuring campaigns, but a product delivered to sales development reps and executives. The benefit of this approach is twofold: Marketing doesn’t assume that their sales team will immediately value, understand and act on the leads they provide. Latest
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] What Is Account-Based Marketing (ABM) and Is It Right for You?
    Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Lead] How to Make B2B Content Curation a Win-Win [Podcast]
    The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). And what exactly is web presence optimization ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Lead] My five biggest blogging mistakes
    ” Basically, all paths lead to Chris Brogan, right?  So I tried to be Chris, who was posting like 3-4 times a day.  I nearly killed myself. I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ” What a waste of time. There are no shortcuts. trying to be somebody else. Arrrgh.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 13, 2015
    [Lead] 5 B2B Marketing Thought Leaders Share 2015 Trends and Predictions
    In 2014, this has meant focusing on sales pipeline contribution vs lead volume, as well as taking ownership of many sales enablement functions previously owned only by sales or sales operations. What marketing trends are you implementing in the New Year? Jay Gaines. The second trend is a significant increase in business optimism. Koka Sexton.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 20, 2015
    [Lead] Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple
    You must also take steps to ensure you emerge in consumers’ minds as the leading choice in your specialized area. It focused its marketing on recreating its image as an industry-leading pioneer in personal computing, and it created new niches for itself, including in digital music and smartphones. Lead, don’t just follow.
  • ION INTERACTIVE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Lead] Examples of the Interactive Journey in Sales
    How Our Sales Team Uses Sell-Side When an ion rep ends up on a call with a prospect, they’re looking at the lead’s Salesforce record. Right there, within the lead view, they get access to the lead’s ion Sell-Side Timeline. Since sales has full awareness of everything the lead has done, they don’t need to rehash any of it.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Lead] Essential Marketing Strategies for SaaS Startups
    More often than not, your passion and expertise will come through and result in amazing content to drive lead generation. In addition, highlight premium content that will convert visitors into leads at the top of the funnel. It is a great time to be a software-as-a-service company. This is great news for SaaS startups.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 16, 2014
    [Lead] Using Twitter Influencers to Drive Traffic to your Ecommerce Store
    If only you had 100,000 followers to Tweet to, then you could really start driving leads and customers to your ecommerce store. If you have a small following on Twitter, it’s tough to get your Tweets heard. And even harder to get your Tweeted links clicked on.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Lead] 9 Keys To Brand Publishing Success
    Leading brands are looking to “ shout louder than they spend ” as GE’s Beth Comstock has explained in their move to an integrated digital approach. Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. “The audience has spoken. They want stories.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 11, 2015
    [Lead] Why the Best CMOs in the World are Customer Champions Every Step of the Way
    Having hosted over 100 CMO dinners a year the last few years within The CMO Club, I’ve concluded that leading CMOs start by listening and interacting to create a clear understanding of the customer’s persona, desires and real-world behavior. Interactive customers, for many industries, are a brand’s best friends.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Lead] Is Email Marketing Making a Comeback?
    Email marketing technology can lead to quick conversions. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. Email marketing was somewhat forgotten, but is it dead ? First thing’s first.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 12, 2013
    [Lead] Content And Technology Will Define The Future of Marketing
    As imperfect as they are, the tools that now exist to manage demand generation, connecting content to promotion channels to lead nurturing to sales, well, the world really has changed very quickly in that regard. You can use technology as a marketer in the social and lead environment now in ways that was unimaginable a few years ago.
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Lead] The Power of Being Recommended
    According to Nielsen and Roper Reports, 92% of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service.” Since they’re trying to get us to spend money, their intensions are suspect. Which is why recommendations can be so powerful when it comes to building a business. The answer?
  • CLIENT BRIDGE  |  WEDNESDAY, JANUARY 2, 2013
    [Lead] INFOGRAPHIC: Search Engine Marketing and Content Marketing Go Hand in Hand
    According to SearchMojo, for your business to be found online, generate leads and drive sales, it’s essential to create quality content that is not only well-optimized for search engines, but also helps your prospective customers make informed buying decisions. View Original Article
  • CLIENT BRIDGE  |  TUESDAY, AUGUST 28, 2012
    [Lead] Statistics That Indicate the Future of Marketing
    Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. 75% of B2B companies do not measure or quantify social media engagement.
  • SAZBEAN  |  FRIDAY, DECEMBER 30, 2011
    [Lead] The 5-Step Test to Determine Optimal Email Frequency
    Maybe you’re interested in ramping up your email marketing in 2012 but don’t want to see all your hard lead generation work go to waste by increasing your sending frequency. Many people have been nervous about performing this test for fear of ruining their lead generation efforts, but it really is quite simple.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 19, 2013
    [Lead] The Real Reasons Programmatic Ad Buys Fail in B2B Marketing
    You can count the number of leads on one hand. Although this approach may not capture leads cost effectively, with a significant weight against a small audience, you can see a measurable increase in demand. Programmatic buying, driven by real-time bidding (RTB), is the fastest growing segment of digital marketing today. Retargeting.
  • THE B2B RESEARCH BLOG  |  FRIDAY, OCTOBER 12, 2012
    [Lead] How do we align sales and marketing?
    Most importantly, the bottom line suffers as leads aren’t fully nurtured (61%). Ever looked at our cousins in FMCG marketing with a little jealousy?  Eyed their big budgets with envy?  Coveted their influence in a world where marketing is central to organisational success? Of all the findings revealed in the survey, that struck me most. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 17, 2015
    [Lead] 3 Ways to Mine a Marketing Pot of Gold
    The use of “reciprocal” content, such as an ungated video with gated follow-up content, can provide lead scoring and interest qualification opportunities that can be strategically used to better prioritize outreach with people from your audience most likely to respond. 3. In the spirit of the St.
  • WRITTENT  |  THURSDAY, MAY 9, 2013
    [Lead] Current Inbound Marketing Trends: 10 Things You Didn’t Expect
    Without lines of communication between sales and management, marketers are unable to generate a sufficient volume of the right leads. Did you know that 66% of marketers consider lead generation, conversion, and reaching the right audience more important than creating quality content ? Inbound is so hot right now. Organic Search Rules.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Lead] Just Say No to Marketing Advice
    Here are examples of marketing advice I have recently come across (or even written): According to SiriusDecisions, by 2015 71% of all marketing leads will be from inbound marketing. All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. All of this advice is prescriptive.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Lead] Just Say No to Marketing Advice
    Here are examples of marketing advice I have recently come across (or even written): According to SiriusDecisions, by 2015 71% of all marketing leads will be from inbound marketing. All Marketing Advice Should Include a Disclaimer Your strategy is your direction; it should never be prescriptive. All of this advice is prescriptive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2011
    [Lead] Finding the balance between personal and professional on Twitter
    Like this example from McDonald’s Twitter account , the initials of the tweeter show up at the end of each tweet and following a link in the Twitter bio leads you back to profiles of the individuals providing the tweets. This is a great question and one that I have to address on two levels, philosophical and practical.
  • SAZBEAN  |  WEDNESDAY, APRIL 27, 2011
    [Lead] 5 Strategies for Managing the Twitter Firehose
    Just following a small number of people, even 5 or 10 can lead to a lot of tweets (depending on their frequency). Twitter can be very difficult to use, especially for new users. A lot of the difficulty comes in trying to manage the fire hose worth of incoming information. Try them all out and find that one that works best for your needs.
  • JUNTA 42  |  MONDAY, JUNE 29, 2015
    [Lead] The One Ingredient Your Content Marketing Program Is Missing
    From Day One, companies are actively trying to sell against the content, be that in the form of leads or direct sales. That focus leads to success. Through keynote talks, workshops, and webinars, I’ve had the opportunity to present on the topic of content marketing more than 200 times in the past four years. Three years. Did
  • BIZNOLOGY  |  MONDAY, APRIL 8, 2013
    [Lead] SEO analytics data to pay attention to
    For example, if you are tracking visitors that fill out a lead form, the tracking code will be included on the “thank you” page that someone sees after filling out the form. Photo credit: Search Engine People Blog. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming. Conversions.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 22, 2012
    [Lead] Savvy Week in Review: June 22
    Lead Generation: When To Use Registration Forms by @BrennerMichael. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather! Whether you are spending time by the pool or staying cool inside, we hope you are getting a bit of time to enjoy this time of year. Happy Friday, everyone!
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 30, 2012
    [Lead] Bark, Meow, Tweet: What Our Pets Can Teach Us About Digital Marketing
    So follow Kitty’s lead and get those seasonal deals out early.  If you play your cards right, you can keep your customers engaged no matter what the calendar says. Everyone always says pets are smarter than people. Don’t they? What does this have to do with marketing? Well, nothing. The point is Liam is pretty easy to please. later.
  • HUBSPOT  |  FRIDAY, FEBRUARY 26, 2016
    [Lead] Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
    Newer content performs better in the search engines, leading to higher rates of organic traffic, leads, conversions, and so on. Generally speaking, most businesses want: More leads. We’re kind of having a problem in content marketing right now. You see, everyone is creating content. But this is just a statistical percentage.
  • ONPATH  |  FRIDAY, FEBRUARY 15, 2013
    [Lead] Does Cold Calling Still Work?
    With other lead generation activities on the rise, like paid search and content marketing, can cold calling help marketers stand out from the noise? 3. Krogue suggests a proactive approach of initiating communication, often by calling, then moving back to a nurturing of the lead via the Web. But what does this mean?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Lead] Marketing vs. Sales: It’s A Matter Of Trust
    have worked in Sales the majority of my professional career and more times than not, found myself thinking: “This message is not resonating with my prospect”, “This is a terrible lead,” or “This prospect was never going to BUY! They are creating and executing campaigns in order to fill the sales pipeline with leads. But, that WAS it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 1, 2016
    [Lead] How To Prioritize Your List of SEO Keyword Research
    This actually leads to two lists of keyword priorities: Keyword targets that can be applied to existing content marketing assets. Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Lead] 8 tips for writing awesome headlines that people want to read
    For example, my post “ Five tips for using email as a lead generating machine ” is the answer to the question, “How to drive leads with email marketing?” Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that makes people click on your content and read it.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 5, 2010
    [Lead] Top 11 Ad Agency Predictions for 2011
    Social media gains greater speed: Agencies will make better use of social media marketing tools to generate new business leads. Agencies will be more willing to take the lead in helping clients prove the value of social media and to measure initiatives. Who better to take the lead in leveraging social media? Tom Peters.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 28, 2013
    [Lead] Top Internet Marketing Strategy Links for the Week of September 23rd, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, JANUARY 7, 2012
    [Lead] Top Internet strategy, marketing and technology links for the week of January 7, 2012
    17 Silly Missed Lead Generation Opportunities (HubSpot). New Year’s CRM Resolution: Going on a Leads Diet (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of January 7, 2012…  . Social Media’s Explosive Growth is Only Beginning  (ReadWriteWeb). Search Engine Guide).
  • SAZBEAN  |  SATURDAY, DECEMBER 10, 2011
    [Lead] Top Internet strategy, marketing and technology links for the week of December 10, 2011
    Essential Steps to Sales Lead Follow-Up (HubSpot). Pointers for using social media for lead generation (eMagine). Here are the top Internet strategy, marketing and technology links for the week of December 10, 2011… Sales and Marketing Go Together, But They Are Not The Same Thing (Small Biz Trends). Mashable!). News & Notes
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Lead] Eloqua Goes Titanium
    Our staff will be attending as many sessions as possible (check out the agenda ), our executives will be leading speaking sessions, and our product team will be showing off our products.  Dreamforce is also a front row seat from which to view Chairman & CEO Marc Benioff’s vision for the future of the cloud with social, mobile and open.
  • HUBSPOT  |  THURSDAY, AUGUST 16, 2012
    [Lead] The Secret to Increasing Blog Subscribers & Boosting Traffic [Data]
    What we found suggests that the secret to attracting and growing active, lead-producing subscription lists is not much of a secret at all: post content as often as possible. That's a list I'd like to grow as quickly as possible so I can nurture those subscribers into qualified leads and, eventually, convert them into customers.
  • BIZNOLOGY  |  MONDAY, DECEMBER 7, 2015
    [Lead] 5 B2B data trends
    This has lead to 5 significant trends in B2B database marketing. Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. The new world of B2B data! Big Data. Integrated and enhanced databases. Micro-segmentation and Personalization.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 23, 2013
    [Lead] Top 10 B2B Social Media Posts of 2013
    Generate More Leads with B2B Social Media [Infographic] (2012). Our friends at Inside View created this awesome infographic that gathers together many statistics, ideas and examples about using social media to help drive leads and sales for B2B companies. Half of these top posts were published in 2013, including the top three.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 6, 2013
    [Lead] How to Succeed with Marketing Automation, Lesson 1: The Discovery Workshop
    At what point should leads be passed to sales? What methods are in place currently to alert sales of new inbound leads? How does sales communicate back to marketing about qualified or unqualified leads? What are your various lead sources? Do you have defined stages of a funnel that a lead or contact moves through?
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 22, 2013
    [Lead] 6 Ways B2B Companies Can Replace LinkedIn Answers
    If you were using Answers, here are 6 ways you can use LinkedIn to connect with prospects and customers and generate leads: 1. LinkedIn has announced that they will be shutting down LinkedIn Answers on January 31. This under-utilized area lets anyone with a LinkedIn profile ask questions of the entire social network. Photo credit: Flickr.
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