Page 103 of 238 Previous | Next 
  • AVITAGE  |  THURSDAY, FEBRUARY 18, 2016
    [Lead] Marketing Professionals Constrained by Content Strategy and Operations Accenture State of Content Report Reveals
    ” “Individual teams (functions) look to own the message, frequency and distribution of digital content, which can lead to silos within the organization and contribute to inefficient processes. Don’t be distracted by the hyperbole associated with this important Accenture report on the state of content. As it should.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 29, 2012
    [Lead] My Favourite Marketing Metric
    These metrics have evolved from the very simple notion of counting website visitors, to prospect conversion rates by category over time, to cost per lead, to cost per click, to marginal and cumulative conversion rates etc. Multidude of Marketing Metrics. So there is now a serious risk of blinding people with too much science.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 26, 2013
    [Lead] Delay Is Killing Major League Baseball
    In the seventh inning, leading by five runs, Red Sox manager John Farrell replaced pitcher Alex Wilson with Craig Breslow despite the fact that Wilson had struck out the previous two men he faced, the last one on three pitches. Was this really necessary with a five-run lead? After all, it was already 10:30. Timestamp: 10:51 p.m.
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Lead] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    In addition, Pinterest has emerged as a social search mainstay, its content garnering top rankings in image search and regular mixed search results alike and driving high-quality, intent driven referral traffic – the kind that leads to higher social engagement rates. Social Media Marketing: Either Or vs And And. Leave the Or; Embrace the And.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Lead] Weekly Wrap Up - April 22
    LinkedIn can be a treasure trove of leads, connections, and ideas - you just need to know how to make the most of it. If you were treated to Easter egg hunts as a kid, you know the thrill of stumbling across hidden treasure in the tall grasses and tree nooks. And this week, we're pleased to share the following gems with you. Enjoy!
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Lead] Selling is Easy! (If You Get the Right Support)
    That reduces your cost per lead, increases profitability and ensures your salespeople don''t become depressed to the point of bludgeoning themselves to death with blunt instruments. Qualify your leads. How can you get to the stage where interested leads identify themselves? Need leads? Presenting the solution and closing.
  • HINGE MARKETING  |  THURSDAY, MAY 26, 2016
    [Lead] 3 Keys to High-Growth for AEC Firms
    Leading and disruptive AEC firms are actively focusing on these techniques and carefully aligning them with a differentiated expertise profile. Think of these as “lunch-and-learn” approach, but expanded for a massive reach and potential return in leads and visibility for your firm’s expertise. 3. commitment to research. Blogging.
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Lead] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts. Less is more.
  • SYNECORE  |  TUESDAY, MAY 26, 2015
    [Lead] Is the Infographic Dead?
    If you don’t know exactly what you’re doing, trying to build an infographic yourself can lead to a pointless set of images that provides no real value to your audience. The point is, taking shortcuts leads to an ineffective content piece and detracted from the overall value of the medium. Not Dead Yet. The Impact of Bad Infographics.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Lead] Earned-media micro-influencer marketing master class
    Allow your community to lead your exploration; do not be willful:  people don’t always use your language. While not all B-D-list online influencers lead with an advertising rate sheet, many do. Lead with the news, not the used car. My goal? Shashi’s class is as amazing and as popular as he is. Engage : how best to connect?
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Lead] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Nominate a social business leader today! FOR EWORD by David C.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 27, 2015
    [Lead] emagine Website Designs: 4 New WordPress Powered Websites
    For more than 35 years, BHI has leveraged their top leadership along with their highly skilled workforce over 130 global project locations, and has become the industry leading service provider for the energy industry. This year alone, we’ve produced over 20 custom enterprise WordPress sites with even more currently in the works.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] How to Use LinkedIn for Business Development
    Just as in live networking, leading a discussion with a sales pitch will put a quick end to conversations. And we have seen that more traffic leads to more conversions (folks downloading content and filling out contact forms, for example), which results in more new business opportunities. The importance of networking has not gone away.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Lead] Webinars Still a Vital Part of Content Marketing
    Many B2B marketers have found that webinars can be a very effective way to nurture and convert leads, particularly those in the mid-range of the conversion journey. This helps you make a stronger connection with leads, as opposed to just posting a video or presentation on your website. Content Marketing B2B Marketing content marketin
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 23, 2014
    [Lead] 5 Reasons Your Marketing Can Benefit From Attending Interact 2014
    Effective digital marketing is no longer about maximizing the number of people you reach with a campaign; it’s about creating a set of individually tailored interactions that collectively engage a customer and lead to superior and sustainable results. by Amanda Batista | Tweet this It’s time for marketing to take the next step!
  • VOLACCI  |  FRIDAY, JULY 19, 2013
    [Lead] Data Driven Marketing is the Future of B2C and B2B Digital Marketing
    Using pieces of data to pre-qualify leads based on each individual’s behavior. Using big data beyond lead generation. There are tons of resources out there talking about the importance of organizing big data into lead generation chunks, and that is one of its most profitable uses. What is Big Data? Popular examples include:  .
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 8, 2015
    [Lead] Best Kept Secret of an Email Newsletter Bio
    It is better to lead with “what’s in it for them” than to start off talking about you and your accomplishments. What’s the best kept secret of a newsletter bio? As I mentioned in my last post, your bio on your blog or website About page should be current and tell a story, rather than be a resume written in the third person.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, JANUARY 18, 2013
    [Lead] Four Things Marketing Can Say “Yes” About in 2013
    When they come asking for a better billing system or lead-scoring platform, set up a giant committee to write the business requirements document, technical specification, RFP, and critical path. You’ve got to love January. Those plans you’ve been revising for months are finally in motion. Go ahead. Maybe not. Everyone went home happy.
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Lead] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    What counts as a lead, or qualifies a prospect as an opportunity? There needs to be individuals in the organization who will say, hey we need to tag links because then you’ll get credit for all the leads you’re bringing in. In a recent webinar with Bizible , Justin Norris of Perkuto discussed just this. Strategy. Process. Top-Down.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 18, 2016
    [Lead] Why Marketers Need to Make Marketing Data a Priority
    Six tips to transform data into leads. It's Friday Five time kids. Today's topic: Data. Reasons You Should Make Marketing Data a Priority For Your Business. Marketing data lies at the heart of your business and, therefore, it’s vital that you effectively nurture it. Consider some of these questions. Is it segmented?
  • LEAD LIAISON  |  FRIDAY, AUGUST 12, 2016
    [Lead] Buzzwords in Marketing Automation: PPC (Pay-Per-Click)
    If you combine the two, you can create a marketing beast that not only lets you deliver qualified leads to your sales team but also allows you to maximize your ROI. Then, the automation software creates a digital profile of each lead that visits your site. PPC (Pay-Per-Click): its meaning and how it relates to marketing automation.
  • HALEY MARKETING  |  MONDAY, MARCH 7, 2016
    [Lead] Social Pro Case Study: Driving It Back to the Website
    The end goal is to get those social media users back to the 365 Healthcare Staffing website, have them engage with the recently redesigned website and eventually become an inbound lead for the staffing firm. Paying minimal attention to social media will result in a handful of monthly leads. Website Traffic. On the Job Seekers page, 3.5
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Lead] The Basics of B2B Social Media Marketing Strategy
    But it’s a start—and, properly nurtured, can lead to a more valuable relationship (for both parties). Social media is generally not highly effective at directly driving leads or sales. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 17, 2012
    [Lead] Everyone is Talking about Social CRM. Few are Doing It.
    Lots of marketers are just getting their feet wet, and their measurements aren’t tied back to the big business outcomes they’re expected to achieve – conversions, leads and revenue, for instance. by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 27, 2012
    [Lead] Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
    Optimizing Twitter for Lead Generation - Twitter is one of the most effective prospecting channels. How do you optimize it for lead generation for B2B marketing? Does Facebook Work for B2B Lead Gen? Tips, best practices, and real world numbers on using Facebook to generate leads. Let’s put on side one. 1. Hell Yes!
  • VIDYARD  |  TUESDAY, JANUARY 19, 2016
    [Lead] 5 Fixes for Common Account-Based Marketing Faux-Pas
    Cancel your contracts with ABM vendors, and go back to the basics of old-fashioned lead generation. Here are some other functional areas to consider: Lead identification tools (contact data). Again, your CRM/marketing automation suite should help a lot here, provided you can assign multiple lead profiles to the same opportunity.
  • HUBSPOT  |  THURSDAY, FEBRUARY 21, 2013
    [Lead] 8 Useful Tools for Identifying and Connecting With Prospects
    What to Do When You Find a New Prospect: Some people use the Prospects Report as a way to make informed first calls into a potential lead’s office. Others wait for the prospect to turn into a lead on his or her own and then leverage the past information from their prospect days to inform future communications and discussions.
  • SCRIBBLELIVE  |  MONDAY, FEBRUARY 8, 2016
    [Lead] 5 Things Spotify Can Teach You about Content Curation
    Music streaming is a competitive service, and Spotify is leading the charge as far as differentiating itself from its competitors like Pandora and SoundCloud. With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. Lesson #3: Create a Community.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 23, 2012
    [Lead] Why Spending More on Your Trade Show Increases ROI
    To add insult to injury, everyone is too busy to follow up with the trade show leads. That’s why over 70% of trade show leads are never followed upon. But, spending more decreases ROI, doesn’t it? You’ve heard the adage, “To make more money, you’ve got to spend more money.” Then they go home.
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Lead] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    This can lead to a higher click-through rate and ROI, as the exposure to related or supplementary products and services can lead to a higher average order amount. There are a number of ways B2B companies can make their advertisements more effective. Sitelink Requirements. However, up to 20 can be included. Benefits of Sitelinks.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 15, 2016
    [Lead] Unlock the Power of B2B Personas By Freeing Them from PDF Purgatory
    In a recent benchmark study we conducted, for example, organizations who exceeded lead and revenue goal were 2.4X They’re most commonly used to guide messaging, content marketing, and tone of voice, and companies who are able to use personas to guide demand generation activities were 2.4X as likely to exceed lead and revenue goals. 2.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2015
    [Lead] [Checklist] Don’t Forget to Pack These Essential Tradeshow Items
    In fact, I’ve planned, packed for, and pretty much done all the logistics leading up to some events. Come up with a fun idea for an appealing raffle item (some popular items: Beats By Dre headphones, GoPro, Apple Watch) to draw leads into your booth—especially if it’s a show where you don’t have a leads’ badge scanner. Monitors.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Lead] Marketo Data Tells Us: Which Industry Has the Best Email Performance?
    Nurture emails are primarily used to lead prospects through the sales funnel and warm up leads for a sales handoff. Author: Johnny Cheng Just like the saying goes to keep your friends close and your enemies closer, it’s important to keep tabs on what your peers are doing as a good benchmark of your own results. What We Learned.
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Lead] 4 Mistakes Marketers Make With Audience Research
    But when it is misused, even the best information can lead you in the wrong direction. Marketers, encouraged by self-proclaimed gurus, experts and thought leaders, are increasingly misusing and abusing research and statistics when developing their marketing approach. Yes, market and audience research can be incredibly valuable. Your Turn.
  • HALEY MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Lead] E-Mail Will Drive Traffic to Your Website
    survey of 300 marketing, sales and business professionals said that e-mail marketing was the most effective strategy for lead generation. Putting some time into your newsletter’s content and design will lead to great results (and more returning visitors to your website). Because you can stand out from pack! Granted, it will take work.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Lead] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    The company’s announced focus is the improve the existing product with a mantra of faster, lighter, and easier, not to lead major changes in how businesses interact with their customers. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress. Where was I? Despite the location and title, the program did not include jousting.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Lead] The Characteristics of Content That Turns Skeptics Into Believers
    We want to generate more leads and turn those leads into paying customers, right? If your lead can see how another human with the same challenges as them used your product to overcome them, you are a lot more likely to be able to convince them to make a purchase. How does that tell them what value we will add to their lives?
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Lead] 5 Mistakes Every B2B Company Is Making On Facebook
    Focusing on selling rather than generating leads. Facebook can be one of the most useful tools for generating great leads and nurturing them. As your leads become more invested, you can pass them on to your sales team and turn them from a lead to a valuable customer. 5. Not using the Custom Audience feature.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Lead] The Time for Twitter is NOW
    How to use Lead Generation Cards as a free business-building tool. Some of the podcast highlights: - How Twitter is giving a free advertising bonus most businesses don''t know about. - How to use Lead Generation Cards as a free business-building tool. Are you using Twitter for your business? It’s just one click away!
  • VIDYARD  |  MONDAY, NOVEMBER 16, 2015
    [Lead] Video Marketing Success Starts with Distribution, says Forrester
    Posting a video on YouTube (even if it’s a pretty freakin’ awesome video) is unlikely to generate you millions of views or qualified leads. Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Most marketers will need to pay to get preliminary traffic.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 13, 2015
    [Lead] What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
    At the ClickZ Live Conference in San Francisco, speakers from leading brands and agencies gathered to share best practices in all areas of digital marketing. Above all, focus on giving your customers the power to lead. Hasbro faced the challenge of crafting a story that captured the hearts and minds of its followers. catsofmonopoly).
  • ANNUITAS  |  THURSDAY, FEBRUARY 5, 2015
    [Lead] Demand Generation Strategy Rules NOT to be Broken
    However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. 1. *This post first ran September 11, 2014 in the ANNUITAS blog. I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research.
  • MARKETING ACTION  |  THURSDAY, MAY 9, 2013
    [Lead] Email Marketing: Best Practices in a Multichannel, Multi-Device World
    From the same recent study, 47 percent said they were improving email by working on delivering the right content to segments, and 43 percent are working on lead nurturing. Use lead scoring to weight the signals that mean the most. Analyze where leads get stuck and see what might dislodge them; new content. Just sayin’.).
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Lead] Getting to Yes: 5 Marketing Automation Myths Debunked
    Maybe this is (partly) why Forrester Research (and some vendors) prefer the term “lead-to-revenue” platform.  It’s not good for lead generation. For leads with free trials, it could be educational steps in learning the product. MYTH: Marketing automation is not good for lead generation. Two marketers walk into a bar.
  • HUBSPOT  |  WEDNESDAY, MAY 6, 2015
    [Lead] 9 Simple Ways to Write Stronger Introductions
    ompelling readers to actually read the article is an art form in and of itself -- and if you don't do it well, then you're denying yourself potential promoters, subscribers, leads, and even paying customers. Lead off your introduction with a bite-sized sentence or two. 2) Say something unusual. But what about writing introductions?
  • FATHOM  |  TUESDAY, JANUARY 7, 2014
    [Lead] How To Use Increasing Digital Marketing Budgets
    Plus, digital ads offer a way to track user behavior and keep leads in your sight with targeted emails (see notes on marketing automation below). Considering that by 2015, when 71% of new business leads will originate from the corporate or brand website (via SiriusDecisions, 2012), can you close them all immediately? Congratulations!
  • TONY ZAMBITO  |  MONDAY, OCTOBER 26, 2015
    [Lead] The Emerging Importance Of B2B Ethnography To Buyer Personas
    Which, then leads to organizations staying in the status quo of buyer profiling, as well as, win/loss analysis.). Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. Redefining The Meaning Of Buyer Understanding. Buyer Research Intent Requires Change.
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Lead] How Will the Recent LinkedIn Group Changes Impact B2B Marketing?
    Once hailed as the most valuable social media channel for B2B lead generation, with time, they’ve became over-populated with promotional posts and too much spam. This new app will give you the option to have lengthier conversations with your group members that will lead to deeper engagement. Hopefully, that’s about to change. private.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 28, 2016
    [Lead] Real Magnet Offers Complex Campaigns Withouth the Flow Charts
    Campaigns can also run processes such as a/b tests, lead scoring, landing pages, segmentation, or suppression lists. I recently saw a useful distinction between AI – artificial intelligence, which is machines replacing people – and IA – intelligent assistance, which is machines helping people. That sounds like Intelligent Assistance to me.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 26, 2012
    [Lead] All Hail the King!
     Please see our earlier post “ 5 Lessons a B2B Marketer Can Learn from ‘Breaking Bad ‘” Story-telling is the foundation of sales lead generation. What do you think? We love comments and those who share on social media. Self Education blogging content marketing management-best-practices marketing-campaigns
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 12, 2012
    [Lead] Delivering Business Results with Social Media – Keynote Talk
    Recently, Jeff Ogden( @fearlesscomp ), President of the lead generation company and global marketing firm Find New Customers delivered the keynote talk at the BMA-NJ Social Media Symposium. Driving Business Results with Social Media. View more presentations from Find New Customers, Inc. Here is his presentation.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 19, 2011
    [Lead] Find New Customers Fan of the Month – Kenny Madden
    B2B Lead Generation | Find New Customers Fan of the Month. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Lead] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    Consistently, firms that are not generating leads online lag behind those with robust online marketing programs. While firms with strong online presences lead the pack, the fastest-growing firms are t hose with strong online and offline lead generation efforts. We call them high-visibility firms. Of course expertise is crucial.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Lead] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. About KEO Marketing. For more information visit www.keomarketing.com.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 7, 2015
    [Lead] 5 CMOs On Crafting Your Content Marketing Strategy
    “It’s one thing to generate clicks and sales/leads; it’s another thing to change brand perception. There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. Fortunately, we’ve got you covered. What Are Marketers Doing Right? . Nick Stein. Alan See. Ben Plomion.
  • AVITAGE  |  MONDAY, APRIL 9, 2012
    [Lead] Selling to On-Demand Buyers
    We know too well the difficulty of identifying and engaging new prospects in sales conversations (generating leads). Most of us are well aware the world of B2B buying has gone through fundamental shifts in the last five to ten years. Why hasn’t the way we sell fundamentally changed as well? And your budgets reflect this bias.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Lead] Savvy Week in Review - January 7
    Where Sales Can Lead Marketing Off Course - by @ardath421 Sage advice from Ardath Albee: it doesn't always make sense to take sales' input as you define your marketing programs. If you're looking for inspiring ways to kick off the new year, look no further. We've rounded up some of our faves from the past week. Enjoy! And Happy New Year!
  • LEANDATA  |  THURSDAY, NOVEMBER 12, 2015
    [Lead] Successful Strategies to Align Sales and Marketing
    Sales and Marketing has to work in tandem creating a target list, lead-scoring method, nurturing campaigns and so on. “If you do it together, you’re efficient,” Eisenberg said. The age-old problem is sending over a bunch of leads, and then sales says: ‘Your leads are all crap.’ Sales, she was told, is our partner. Transparency.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 22, 2013
    [Lead] A Live Marketing Made Simple TV show – @scottmonty of Ford at Social Media Camp NYC
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer Every week I publish a new Marketing Made Simple TV show. But sometimes I also get to do something fun and interesting, like interview Scott Monty of the Ford Motor Company in front of a live studio audience at Social Media Camp NYC.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 23, 2012
    [Lead] Email Remains the Mainstay of B2B Marketing – Delivery
    Presented for your pleasure by Jeff Ogden , President of the lead generation company and global marketing firm, Find New Customers. Ever wondered why your lovingly designed email looks badly formatted and plain ugly when it arrives in your customer’s inbox? He’s also the producer and host of Marketing Made Simple TV.
  • MARKETRI  |  MONDAY, DECEMBER 7, 2015
    [Lead] Are Your B2B Marketing and Sales Departments the Roommates from Hell?
    Sales believes that marketing is going to generate warm leads for them and also provide rocking collateral that will help them to seal the deal. Monica and Rachel; Laverne and Shirley; Mork and Mindy. Television’s top roommates make cohabitation look super fun and easy. Marketing B2B Marketing B2B Sales
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    The use of “reciprocal” content featuring an ungated video with gated follow-up content provided lead scoring and interest qualification opportunities for prioritized outreach. You may have “met” our friend, “Modern Mark.” Video as the Star. We credit this to multichannel and video combo. PT/1 p.m.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 17, 2015
    [Lead] 6 Tactical Marketing Enablers for Independent Buyers
    Ungated Content Collections: The practice of gating content for lead generation hinges on a transactional value exchange – the content has to be worth a person’s contact information, otherwise, it’s no deal. For independent buyers, you want to have lead nurturing paths they can consciously opt into of their own accord.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Lead] The Science Behind the Art of the Call-to-Action: Part 2
    There are a handful of best practices you can follow to make your CTAs as effective as possible: Lead with a verb. Additional Resources For more website best practices, please enjoy these additional resources: Download a free copy of the Lead Generating Website Guide. How Hinge Can Help Need help with lead generation?
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Lead] Get More Bang for Your Buck: How to Repurpose Webinar Content
    Given all that effort, running a webinar shouldn’t be a fleeting way to generate a few leads. Done right, a repurposed webinar can be among the best content assets you have for long-term lead generation. When you wrap up your webinar, you’ll be walking away with a lot more than just the leads your initial event generated.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 11, 2012
    [Lead] Why Focus Groups Are a Waste of Money for B2B Marketers
    They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. I’ve never been much of a believer in focus groups for market research. The New York Times article also provides some words of caution – that neuroscience doesn’t have all the answers.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Lead] How Opting People OUT Can Actually Improve Your Email Marketing
    From there, you can order your names by the random number and select a grouping of leads. Your ESP and CRM should make it easy for you to create a segment of unengaged or unreachable leads that you can easily target with a custom message. Another strategy could be to create a list of leads that haven’t opened any of your emails.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 15, 2013
    [Lead] Sales Prospecting Perspective Weekly Recap - Week of March 11, 2013
    Samantha highlights three marketing campaigns in which telequalification can be used to increase the ROI of the campaign: inbound leads, webinars and conferences/trade shows. Inbound leads are great, and most teleprospector's eyes widen anytime an inbound lead gets transferred into their name. Now, on to this week's recap.
  • SAZBEAN  |  THURSDAY, JANUARY 10, 2013
    [Lead] Seven Ways to Help Sales Use Marketing Content to Win Buyer Trust
    Owning “awareness and lead generation,” and then lobbing a lead over to  Sales, is no longer sufficient for Marketing to do. Buyers don’t care about your product or service. They care about the problems and opportunities they face and how your  expertise can help them. News & Notes
  • HUBSPOT  |  TUESDAY, MARCH 17, 2015
    [Lead] Creating Internal Buy-In for Inbound Marketing in Higher Education
    Instead, edit the content for search engine optimization and make your lead capture opportunities more prominent. Our leads have already doubled just by simply optimizing our lead capture.”. Track the small victories by doing a month-to-month analysis of your leads, conversions, site visits, and click-through-rate.
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Lead] What Could Kill Google and Facebook
    Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear. Twice. Facebook. Google.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 17, 2011
    [Lead] How to Optimize Your B2B Marketing and Sales with Online Video
    Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Capture sales leads with longer form video. Here is the final fact: Salesforce’s YouTube videos churn out as many leads per day as 46 hyper efficient sales reps.  by Jon Miller Online video is exploding.  Take YouTube, for example.
  • SALES ENGINE  |  TUESDAY, JUNE 7, 2016
    [Lead] What is good content?
    But if the function of content is to generate and nurture your leads through your sales funnel, how do you create content that is good enough to comply with the demands of your sales team? The creator gains increased brand awareness and (ideally) action on behalf of the consumer that will lead to a sales conversation. Content Strateg
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Lead] How to Structure a Kick-Ass Marketing Team for Any Company
    Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. You've graduated from the solo, utility marketer and need a team to develop a brand and generate leads for a bit larger company. GREAT!
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Lead] Content Marketing ROI Starts With A Strong Business Case
    Conversions you would have never reached:  finally, you need to be able to measure things that have a quantifiable value that you can take to the bank: Cost per lead, Pipeline touched, Cost per registration (content or events), Cost per sale. Content % source of leads. We know our customers are tuning out advertising. Utilization.
  • HUBSPOT  |  THURSDAY, APRIL 25, 2013
    [Lead] LinkedIn Launches New Contacts Tool to Make Relationship Management Easier
    According to Mashable''s article , Sachin Rekhi, product lead for Contacts at LinkedIn said, "When you think about LinkedIn.com today, many people already consider it their professional rolodex, but today it truly only represents the explicit connections that you‘ve created on LinkedIn.com. About LinkedIn Contacts.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Lead] 3 Ways Marketing Automation Can Make You a Better Marketer
    Marketing automation unshackles you from a host of manual tasks and allows you to focus your time on the important things: revenue-building campaigns, sales and marketing productivity, lead generation, and long-term customer relationships. This empowers sales with the right information to more effectively engage with and nurture the lead.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [Lead] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    These days, pipeline marketers and demand generation experts are tasked with not just generating leads, but driving revenue as well. This report has critical insights on what successful pipeline marketers do differently, like creating opportunities and customers rather than generating leads in target. CLICK TO TWEET. CLICK TO TWEET.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 1, 2016
    [Lead] How To Prioritize Your List of SEO Keyword Research
    This actually leads to two lists of keyword priorities: Keyword targets that can be applied to existing content marketing assets. Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic.
  • SMART MARKETING  |  MONDAY, NOVEMBER 13, 2006
    [Lead] Smart Marketing: Marketing your small business - An interview with Barbara Winter
    Here’s what shehad to say on the subject of marketing… As a leading authority onself-employment, and author of the blockbuster book MAKINGA LIVING WITHOUT A JOB , what advice about marketing wouldyou give an entrepreneur? Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. That’s soundadvice.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Lead] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    Every company should look to address the opportunities to become more efficient through a more engaging content marketing strategy, cheaper inbound leads and effective nurturing through marketing automation. The quality vs. quantity of leads debate will rage on. Is 2011 turning out the way you expected? Digital immigrants beware.
  • GREAT B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Lead] Creating an Effective B2B Marketing Machine
    As opposed to the usual collection of marketing and sales activities, the idea of a machine is to create momentum at every part of the process that leads to a predictable and consistent flow of revenue. ” This comment resonated with me because it perfectly sums up our philosophy of B2B marketing. But you can get started now.
  • AVITAGE  |  FRIDAY, MARCH 13, 2015
    [Lead] Need Better Content? Define Your Use Case Requirements
    Or, perhaps you’re responsible for lead generation and demand management, but you lack effective education-oriented nurturing content to support your desire to deploy multiple persona, stage and industry relevant nurturing campaigns. You’ve adopted process models in the form of your sales, lead generation and nurturing processes.
  • SAZBEAN  |  SUNDAY, OCTOBER 7, 2012
    [Lead] Top Internet strategy, marketing and technology links for the week of October 7, 2012
    Spin Sucks) Using Numbers on Numbers: Ad Optimization Meets Math  (eConsultancy) Content Marketing Getting More Attention; B2B Sees Lead Gen Potential  (Marketing Charts). News & Notes
  • TOMORROW PEOPLE  |  MONDAY, JULY 30, 2012
    [Lead] Free 1 Hour Content Marketing Seminar
    Our partner Zoober Digital Training is leading a free 1 hour content marketing seminar for marketing professionals and business owners held in the Rhubarb building in Birmingham (on Heath Mill Road opposite the Custard Factory, Digbeth) on the 6th August (Monday) at 9:30am. The importance of content and its role in lead generation.
  • FATHOM  |  WEDNESDAY, MAY 25, 2016
    [Lead] Do You Know When to Start Investing in Display Advertising?
    I’ve often come across clients that put budget towards display advertising well before they are ready to, which can lead to a misunderstanding of its benefits. Since the nature of display is about building brand awareness and is not directly a lead generation platform, display will not have as high of an immediate return as search.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Lead] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    These type of metrics, combined with the fact that LinkedIn already is one of the top platforms for publishing B2B content, lead to a potentially tremendous content development opportunity for B2B marketers and the organizations they represent. The B2B buyer controls the marketing message. Buyers no longer need to rely on vendor information.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 12, 2013
    [Lead] KISS for Sales
    keep hearing, we all keep hearing, “Marketing doesn’t give us enough good leads.”. Sales doesn’t follow up enough on the leads we give them.”. Ask for input and put the caveat out there to not say “I need better leads.” You can connect with Andy on LinkedIn or via email. So what’s to be done? My K.I.S.S. method: Talk. Often.
  • E-QUIP  |  MONDAY, AUGUST 6, 2012
    [Lead] E-Quip Blog: Managing the Sales Funnel: Updated
    These are the activities designed to identify potential clients, uncover sales leads, and qualify prospects. A key aspect of this stage is choosing the right clients. The biggest challenge for most firms is generating enough leads to adequately fill the funnel. But there are other, usually more effective, ways to generate leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 27, 2013
    [Lead] Is time running out for establishing your social media strategy?
    They may like “likes,” but they love leads. They may like “likes,” but they love leads. By Kerry Gorgone, {grow} Contributing Columnist. If you want to jump ahead of the pack in digital marketing, you’re running out of time. Sales received an average importance rating of 4.45 on a scale of 1 to 5. Follow her on Twitter: @KerryGorgone.
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Lead] 8 Killer Tips for More, Better, Earned Media
    Some companies are creating earned media strategies that are generating amazing levels of engagement, revenue and lead generation. At the end of the post, they include a call to action that leads to a gated resource, “Check out the Business Blogging Secrets Revealed eBook for additional data and findings …”. MarketingProfs: Blog Post.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 10, 2011
    [Lead] How To Create Marketing That Doesn’t Suck
    believe we can lead our companies to better meet customer needs, to create amazing products and to delight our customers, our employees AND our shareholders. Earlier this week, I asked if you knew what % of your leads came from inbound marketing tactics and proposed that this was the most important number in marketing. There. said it.
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Lead] How to Use SWOT Analyses for Smarter Content Strategies
    Or a weakness could be that your content focuses on one part of the funnel only, like lead generation, and you''re lacking content to help close deals. Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content.
  • ION INTERACTIVE  |  WEDNESDAY, AUGUST 10, 2016
    [Lead] Solving The Challenge of Marketing ROI
    Make sure every campaign has a tracking code, measures some results that can be quantified (leads if not revenue). If you track the sales and leads from these platforms, you will see a compounding rate of return from marketing , much like your 401K retirement account. The first step is simply in committing to measuring it. Warning!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Lead] Data Management and Modern Marketing: Platform Enhancement Q&A
    Now, with Lookalike Modeling, these email or lead-gen marketers can take those important segments, and send them to the Oracle Data Management Platform (DMP). The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 4, 2014
    [Lead] REVENUE: The Golden Opportunity with Big Data and Content Marketing
    Hurrah, it’s a warm lead! By Christopher Hosford, editor-in-chief, HosfordGroup. Never before have marketers had so much information about prospects, customers, the competition, and the markets they hope to reach. Sounds like a happy situation, right? Data flows like a river through the world, regardless of what problem it is asked to solve.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 8, 2016
    [Lead] Data Driven Marketing: 7 Trends To Change Your Customer Relationship
    In the meantime, B2B marketers are learning from B2C and using retargeting and other techniques to get to the leads as part of their cross-channel campaigns. 5. Your company can either put the customer at the center of the strategy or become ancient history. Hyper personalization : personalizing the consumer experience is mandatory.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 3, 2016
    [Lead] 7 CMO Quotes You Need to Read on Marketing Technology
    That should translate to greater risk-taking and invention, which ultimately lead to success.” Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it the " Marketing Technology Landscape Supergraphic." in just 5 years.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Lead] The Ultimate List of 250+ Marketing Statistics [New Data]
    65% of marketers say generating traffic and leads is their top challenge. We've all been there. the wild goose chase of finding the perfect statistic. You're writing a blog post on the importance of using video in your social media strategy, for instance. As you crank through your outline, suddenly you pause. Let's stop chasing after stats.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.” 
<< 1 2 ... 101 102 103 104 105 ... 237 238 >>