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  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 10, 2011
    [Lead] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. can download it here.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] 6 Costly Landing Page Mistakes That Are Easy to Fix
    Don’t lose leads by making it too confusing. These new contacts then entered our lead nurturing process of receiving our Bluewire News emails and our free templates. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot.".
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Lead] 5 Tips to Optimize Your Social Media Engagement
    Setting up a Twitter account and a Facebook page -- these are both a good start, but if you don't attach something tasty to the end of your pole, you'll be fishing for a long time for that viable lead. This approach may not convert leads instantly, but it's well worth having some good karma irons in the fire. Engagement! Geo-Target.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 7, 2010
    [Lead] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
    Is lead generation killing marketing? How could emphasizing leads not improve the relationship? Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. How to Generate Leads in 30 Days Using Inbound Marketing , June 7, 2010.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Lead] A Look at the Future of Social Marketing Automation
    Scoring leads and prospects accurately. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. Follow Nikki on Twitter  @nikkiserapio. The case for using marketing automation technology is clear. Delivering personalized emails. Enjoy!”.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JANUARY 6, 2013
    [Lead] Open 4 Doors to Sales
    But doing so can lead to small cracks and problems a competitor could exploit. Four Open Doors.  . We offer you a Guest Blog this week:Great idea’s to open 2013: Ken Thoreson. For all the confidence and poise they possess, sales reps can be paranoid individuals. But that would be a lie. How might it change in the next year?
  • MARKETING EDGE  |  SATURDAY, APRIL 17, 2010
    [Lead] PR Pros Does Speaking On Background Work?
    Others contend deep background can lead to a pretty leaky organization which has it’s own set of problems. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title.
  • B2B MARKETING TRACTION  |  MONDAY, SEPTEMBER 24, 2012
    [Lead] When Is It Time to Hire a Part-Time CMO?
    Marketing money is being spent but greater awareness in the marketplace, leads and revenue are not the results. Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. Why would a business hire a part-time CMO? ” There is no written marketing plan.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 2, 2010
    [Lead] 7 Questions to Ask When You Hire a Marketing Consultant
    Today consultants are often interim executives, directors or managers, leading departments (and sometimes companies) and providing a combination of advice, expertise, project management and implementation. sharp looking ad or website is a waste of money if it doesn’t generate leads that you can convert to sales and revenue!
  • BIZNOLOGY  |  FRIDAY, JANUARY 30, 2015
    [Lead] 6 thorny data problems that Vex B2B marketers, and how to solve them
    The traditional attribution methods of assigning the credit have long been either the first touch (the inquiry source medium) or the last touch (the channel through which the lead was either qualified or converted to a sale).  'Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. 
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 5, 2014
    [Lead] Why inbound marketing messages should be sent on a regular schedule
    Soon, email will be a lead generating machine for you! 'When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t, then your lists will decay even faster than they already are. And he hadn’t received any previous messages from them before that time.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 24, 2014
    [Lead] 7 Inside Sales Lessons Learned on The Football Field
    When you are struggling to pass leads and opportunities, think about what you are doing that isn’t working and try to correct it. 'Sales Prospecting Perspectives is pleased to bring you a post from Mike Lipka , Inside Sales Representative at AG Salesworks, and Kenneth McKenna , Business Development Representative at AG Salesworks. Play big.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 22, 2014
    [Lead] Time Management Tips for Cold Calling Inside Sales Reps
    Let''s paint the picture on typical Monday: Joanie will come by to ask a business-related question that leads into what happened over her zany weekend. 'Over the years, I found that I innately gravitate towards the part of my job I enjoy doing the most. think we''re all guilty of that at times. The key thing is to set your day up accordingly.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 18, 2013
    [Lead] The Favour of a Reply is Requested– Why We Should Start Loving Email Again
    Will I click on “Contact Sales” and get a lead form that requires (yes, requires) that I spit out my company’s revenue, employee count and IT budget before anyone will call me back? Or does it swirl endlessly in the bowl of unqualified leads until it finally drops out the bottom because I didn’t follow up with a phone call?
  • HUBSPOT  |  THURSDAY, MARCH 1, 2012
    [Lead] Tried and True Techniques for Fusing Offline and Online Marketing
    Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. They're very easy to create ( see here ), and they're a great way to generate online leads from your offline efforts. Let Offline Lead to Online. With some inbound wisdom of course! Great! Day-Timer.
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Lead] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    In addition to the sprinkling of sage advice and vital statistics throughout, this article’s primary function is to highlight the notable examples of platforms and placements currently leading the way in making video marketing the dominant form of new media: Videos can easily be used to explain your products or services to potential customers.
  • ANNUITAS  |  TUESDAY, APRIL 8, 2014
    [Lead] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The third session I attended today was Turbo-Charge Your Lead Engine with Predictive Lead Scoring. 'I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. 2) Compel them to convert earlier in the buying cycle. What has driven rise of Amazon? Netflix?
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, OCTOBER 10, 2010
    [Lead] B2B Market Segmentation – Part 2: How to Approach Segmentation
    For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. HOW DO I MARKET TO SEGMENTS? Regulatory drivers?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 23, 2010
    [Lead] Do Small Businesses Need Marketing Automation?
    couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation.
  • JUNTA 42  |  TUESDAY, MARCH 20, 2012
    [Lead] 7 Content Marketing Lessons from Napoleon Hill
    When I worked at Penton Media and would meet with the chief editors for our brands, they believed without question that their brand was the leading provider of information in the space. Folks, there is no one way to be the leading content expert for your industry. Here they are with my notes. Desire. Faith. It was unquestioned.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 19, 2014
    [Lead] Need New Customers? Get Happy Employees
    Their measurement activity leads to actions. 'According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Why is this important for marketing strategy? Need proof?
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MARCH 24, 2013
    [Lead] Sales Mgmt: Training; Learn from Disney U
    Lastly, Van Johnson, the person responsible for building and leading Disney U opened the chapter on: The Language of Success:   My basic story is about the two men laying bricks. Sales Leadership:  What is your training plan? Learn from “Disney U”. Note: Show/Cast those terms refer to show=customer experience, cast=employees.  .
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Lead] Must Attend Marketing Events In 2014
    This event promises results-oriented case studies from leading brands that understand how to manage online presence, as well as implement measures to take action based on data and analytics. 'by Amanda Batista | Tweet this Marketing events are a trifecta benefit of being part of this exciting and evolving industry.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 10, 2012
    [Lead] How to Tell If Your Customer Community is Driving Revenue
    Specifically, is your community enabling customers to succeed, leading them to remain a loyal customer to your business. by Heather Foeh | Tweet this As the manager of Eloqua’s online community,  Topliners , I’m constantly looking for ways to measure what’s working and what’s not. Are we seeing steady growth?
  • SALES LEAD INSIGHTS  |  THURSDAY, AUGUST 4, 2011
    [Lead] Can you join me for breakfast or lunch in Chicago at Harry Caray’s on August 25th?
    Generate more leads and sales. If you are near Chicago, and are responsible for getting your large company's marketing materials into customers' hands, consider attending this Breakfast or Lunch and Learn: As Marketing Grows More Complex, Don’t Forget the Basics. Cost: Completely Free! Register here. Date: Thursday, August 25th. Register Now!
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 15, 2011
    [Lead] Pre-Order The B2B Social Media Book and Get Free Bonus Chapter
    We focused on lead generation because once marketers can tie social media to a company’s bottom line revenue the conversation about social media adoption across the organization becomes easier. One of the ideas that we promote in the book is that you can use additional content to power offers and generate leads.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 6, 2013
    [Lead] Why Reps Strike Out with Customers
    Your reps need to engage Mobilizers on their own terms—guiding them to take ownership of the change in the customer organization, while leading that vision of change back to you as a supplier. By the end of it he was so disengaged that he cut our meeting short and left!” So what really went wrong? And, it’s easy to see why.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 9, 2012
    [Lead] 10 Steps to Key Account Selection (and Deselection)
    Think to your major accounts program at your company (a.k.a. key accounts or national accounts program), and see if you can answer these questions: Do you know the value a customer receives by being in your major accounts program? Further, does your customer know the value of being in that very same program? This is where it gets interesting. 
  • SALES CHALLENGER  |  TUESDAY, APRIL 10, 2012
    [Lead] Are Your Managers Effective Coaches?
    Leading companies establish clear measurement criteria that evaluate coaching’s impact on organizational goals. We know that effective sales manager coaching is important – but just how important is it? In fact, we’ve found that effective coaching can increase overall sales team success by up to 19% (see page 5). Get hard numbers.
  • SALES CHALLENGER  |  MONDAY, MARCH 12, 2012
    [Lead] Sales Lessons from the Military
    First line sales managers are expected to lead their teams into battle each day to win business and grow share of wallet. In the military, soldiers are taught to follow the principle of Commander’s Intent: “To preserve the initiative, subordinates must act independently within the context of an overall plan. The Sales world is no different.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 27, 2014
    [Lead] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    Best Lead Nurturing Program – Do you have a sophisticated lead nurturing program that delivered measurable results? You know who they are—the passionate senior people that push their teams to succeed, lead change, set the vision for the entire marketing organization, and deliver results. Go for it!
  • HUBSPOT  |  MONDAY, JULY 16, 2012
    [Lead] 11 Clever CTA Tricks Real Brands Are Using to Grow Their Email List
    When we discuss calls-to-action (CTAs) in marketing, we often look at them as a key driver of lead generation. After all, they are mostly used to send incoming traffic to your landing pages and lead-capture forms. And in some cases, this can be even more effective than using a CTA to promote a lead-gen offer. 1) The Combine.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 11, 2013
    [Lead] 4 Basic Call Tracking Metrics for Local Businesses
    64% of local businesses say that phone calls are their most valuable leads. Calls also turn into revenue 10x more frequently than web leads do. 'Local businesses care about phone calls. They care about phone calls alot. Mobile searches result in phone calls over 70% of the time. Long story short: calls matter. 2) Calls Volume by Ad.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Lead] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    In looking it over, here is a point about Millennials you may find interesting: [Executives] need to start leading by example and to start a reverse mentoring process. It has been a lot of fun to watch the response to this list, especially to read all the heartfelt praise for these deserving leaders. FOR EWORD by David C.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Lead] Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing
    Today’s modern marketers accomplish this by knowing the customer’s buying cycle, engaging the buyer all the way through the buying cycle, and delivering qualified leads. 'by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel.
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Lead] Content Marketing is for Customers Too!
    Most conversations I have with marketers revolve around how to feed the top of the funnel and help prospects become sales-ready leads that their salespeople willingly pursue. It's one of the things I help them focus on doing. The problem happens when that becomes the sole focus of marketing. You ready? " Wow. That's frightening.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JUNE 26, 2013
    [Lead] Do It Marketing by David Newman
    Basically, he means get more leads and sales through great marketing.). Two, he knows you’ve spent money on unnecessary business consultants or other “must haves” while letting your website or blog languish (due to “lack of money”) — and then wonder why you’re not getting more leads.
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Lead] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Many marketers including me relied on manual capture and input of marketing sources and hours spent calculating cost per lead, conversion rates, return on investment (ROI) and analyzing the reports. 'If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Lead] B2B Sales Pros Need to Create Demand with Content Marketing
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. 'I recorded another video conversation with my friend Tom Skotidas. We have been talking about the intersection of sales and content marketing for B2B companies. lot of people call this social selling , but that really oversimplifies the process.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Lead] The Ultimate Guide to Designing the Perfect Business Blog
    As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. Look at your blog design.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 16, 2011
    [Lead] How to hire great employees – every time
    While I’m today President of the B2B lead generation consultancy, Find New Customers today, I’m was Candidate B at the huge software firm. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. New hires rarely work out (almost 1/2 fail within 18 months!). Answer: Flip a coin.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 5, 2011
    [Lead] Ever-Changing Rules: New Era Challenges For CMOs
    Lead Generation Companies | New Challenges for CMOs. How good is your company at B2B lead generation? Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. As companies struggle to create quality sales opportunities, they turn to  lead generation companies  like  Find New Customers.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Lead] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    sales lead is a prospect who meets specific, predetermined criteria for becoming a customer. You might promote it on your homepage, share it on social media, include it in a newsletter, email it to all employees, and work on product placement in leading publications. Lead Generation Metrics. Don’t feel bad – neither have I.
  • 3D2B  |  THURSDAY, JANUARY 23, 2014
    [Lead] Why Aging Data Corrodes Your Sales Pipeline
    'The challenge of business-to-business lead generation and nurturing is often made worse by self-inflicted handicaps. That’s because there’s an opportunity cost when your team wastes time following up on incorrect names, wrong telephone numbers, duplicate leads, and incomplete data. The Aging Data Challenge. Mergers and acquisitions.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [Lead] Sales & Marketing Alignment: Key to Connecting with Prospects
    Photo credit: heavytpro70 on flickr About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. I’ve come across a lot of discussions about sales and marketing alignment lately. Two recently caught my eye. Tweet
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Lead] Employers Will Not “Like” This!
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. 'Is is not uncommon to read Facebook posts from “friends” complaining about their boss or work situation.  Author information. James Wu.
  • NUSPARK  |  SUNDAY, OCTOBER 10, 2010
    [Lead] A Personal Plea for Building Relationships
    Three things happened this week that lead me to write about this topic: 1. I thought I’d take a fresh approach to my blog this week, and discuss what I’m really about: building relationships by caring about results. We all do it, and there’s really nothing wrong … [ visit site to read more ].
  • SOCIAL MARKETING FORUM  |  SUNDAY, NOVEMBER 28, 2010
    [Lead] How Content Travels and Works in Social: Stories and People
    For the moment my website is running on the HubSpot CMS and lead management platform. Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. However, content in a social context is about more than that.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 7, 2014
    [Lead] Is This The Year Of Big Data For Marketing?
    Which social conversations are spurring the actions that lead to deeper engagement with your brand? 'A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with  Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big My Take.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Lead] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    While they've been effective for lead-generation purposes, white papers tend to be heavy on content, many times replete with marketing jargon and industry terms. It's important to remember that our goal was not lead generation. For lead generation, we will continue producing white papers. Web 2.0 My boss, C.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    [Lead] Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    While they've been effective for lead-generation purposes, white papers tend to be heavy on content, many times replete with marketing jargon and industry terms. It's important to remember that our goal was not lead generation. For lead generation, we will continue producing white papers. Web 2.0 My boss, C.
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2011
    [Lead] 7 Key Mobile Barcode Stats for Marketers [New Data]
    Microsoft Tag is the leading technology used for mobile barcodes. Print materials lead the way for QR code placement. One of the challenges for many marketers is bridging the gap between online and offline information. People with smartphones have barcode readers that can scan a mobile barcode to perform an action.
  • THE ROI GUY  |  FRIDAY, DECEMBER 13, 2013
    [Lead] Two Thirds Adding More Sales Reps in 2014. Will This Deliver Revenue Growth?
    According to research by SiriusDecisions, the main barrier to achieving quota goals is not too few leads, lack of training, or product knowledge, but the inability for Sales Reps to communicate the value your solutions provide. But will the new additions result in revenue growth? The risks are high. So how can ramp up occur more quickly?
  • MARKETRI  |  THURSDAY, NOVEMBER 15, 2012
    [Lead] 5 Awesome A/E/C Blogs (and How Yours Can be Just as Good!)
    In fact, statistics show that companies that blog generate 67% more leads than those who don’t. So, it’s time to stop questioning whether you’re A/E/C firm should build a blog, and start exploring how you can engineer that blog into a lead-generation machine! SHP Leading Design – SHP Blog. Beautiful.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Lead] Twitter Starts Highlighting Websites That Embed Tweets
    And we also saw the advent of lead generation Twitter Cards -- that''s right, they''re helping businesses generate leads more easily via the Twitter timeline, too. 'Twitter is a cool platform, but it''s got some problems. It''s just so cluttered, you know? But Twitter gets it. Twitter''s New Feature for Embedded Tweets. Sound familiar?
  • B2BBLOGGERS  |  MONDAY, APRIL 23, 2012
    [Lead] Are You Ready for B2B Mobile Marketing?
    site that is hard-to-use on smartphones and tablets will lose traffic, leads and sales to competitive sites that are mobile-ready. Utilizing optimization techniques for the mobile market improve lead generation and brand awareness. Mobile computing is not only a challenge for consumer brands. Advertising. Creating Mobile Apps.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, JUNE 19, 2012
    [Lead] Facebook B2B Content Campaign Increases Reach
    In May I conducted a Facebook campaign: 31 Tips in 31 Days for Generating Website Leads. As I posted elsewhere, I got this idea from Constant Contact ; they did a similar campaign in February where they posted social media tips. liked the idea of posting tips — especially “graphical” tips. My campaign was pretty simple.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Lead] Marketing Tools and Technology – How Does A Marketer Decide?
    Specific criteria become the basis for determining the course of action, e.g., leading to a trial or pilot.  Of course, I’d advocate that a technically-savvy individual in marketing take the lead in managing the department’s technology landscape — the role of a chief marketing technologist, a marketing CTO. Strategy
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Lead] Can a People-Centric Social Media Strategy Scale?
    Your most important relationships to manage are with your prospects, leads, and customers, and social media is a rich, nutritional resource for fostering these relationships. Sales wants to know what their high quality leads are saying. Goal: Address the Needs of High Quality Leads. 'Remember when social media was social ?
  • FEARLESS COMPETITOR  |  SUNDAY, APRIL 28, 2013
    [Lead] A Company that Fires No One = Job Security + Results!
    Jeff Ogden, the Fearless Competitor is an award-winning BtoB marketing expert and President of the sales lead generation company Find New Customers. 'No layoff policy delivers Business Results — with job security. I’ve had the unfortunate experience of losing a high paying job recently (with zero notice). No warning. Job security?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 27, 2010
    [Lead] Have Digital Marketing and Social Media Killed the Industrial.
    Leave a Comment Previous post: B2B Lead Generation Using a Business Blog Next post: High-Performance Email Marketing for Attracting and Engaging Industrial Buyers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Globalization has made the buyer’s world flat.
  • HUBSPOT  |  FRIDAY, AUGUST 9, 2013
    [Lead] 9 Critical Components for Optimized Marketing Emails
    also be used as a channel for generating leads. But in order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them. But if they share your content with people who are not in your database, and they convert, you’ve got yourself some new leads. 5) Image.
  • WRITTENT  |  WEDNESDAY, APRIL 16, 2014
    [Lead] How Often Should You Update Your Blog? A Data-Driven Answer
    Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. When it comes to lead generation, the companies who were able to blog 3-4 times daily saw by far the best results. Image source : Hubspot.
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 28, 2010
    [Lead] Are You Playing to Win in B2B Marketing? – by Christopher Ryan
    And yes, it is tougher to generate leads and revenue. Whether your job is to generate leads, write copy, design promotions, qualify leads, or sell, a positive attitude will set you apart and give you a better chance of success than joining the doom and gloom crowd. The economic trend may be poor. Unfortunately, so is losing.” 
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Lead] How to Promote Your Social Contests to Lure More Subscribers
    Related Stories 5 Ways Facebook Contests Drive Engagement, Build Connections And Capture Leads 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut The Foolproof Method To Find Alluring Sweepstakes And Contest Prizes. 'Ever had this feeling? You did everything you could. You are racking your brain. … Continue Reading.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Lead] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. Obviously, the event offers a tremendous opportunity for Analyst Relations and Public Relations pros. But you have to think on your feet.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Lead] 6 Great B2B Business, Marketing, and Strategy Books
    B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. 'It’s been proven that high income earners read more books than other demographics. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35 on Kindle.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2012
    [Lead] 8 Universal Traits of a Winning Social Presence
    How many of them do you want to convert into leads? For example, every blog post you publish and email you send should have buttons that lead to your social media profiles. Incorporate lead generation. Did you know that you can generate leads using LinkedIn ? Define a clear purpose for each network, and maintain it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 24, 2014
    [Lead] 4 Steps to Maximize Your Marketing Data
    Build a program to continually check outdated, inaccurate, and incomplete information on your accounts, leads, and contacts. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Cassie Hrushesky , Product Marketing Manager at Bluewolf. Follow Cassie on Twitter @cmnh10. It’s time to stop avoiding it.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 6, 2013
    [Lead] 11 Conferences for B2B Marketers to Attend in the Second Half of 2013
    Another leading conference for search engine and online marketing professionals, Search Engine Strategies (“SES”) San Francisco has yet to reveal the full agenda and speaker list but typically focuses on a range of search marketing topics across multiple industries, platforms, and geographic regions. The Conversion Conference.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 22, 2012
    [Lead] Why Your Company is NOT Better, Quicker, Faster or Smarter!!!
    Claiming that you can get them to #1 on Google for a key term is not the same as saying we can help you increase your sales qualified leads by 121%. Want to learn more about how to build a lead generation engine that builds around your prospects problems? The Executives' Guide to Building a Lead Generation Engine.
  • SALES CHALLENGER  |  WEDNESDAY, DECEMBER 18, 2013
    [Lead] What Sales Can Learn From Las Vegas
    Fortunately for anyone who acts on this insight, a small change in comfort can lead to outsized effects.  The connection between these things—how a salesperson’s actions lead to emotions that lead to a purchase—is something that we’ll be exploring in the coming months. The clients, however, were mostly older women. 
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2012
    [Lead] How to Get the “Best of” Social Media Posts All Year Long
    Each report will highlight a selection of the best social media posts from leading authors published the preceding month. TradePub has just launched its first report in a series for 2012, the Social Media Wrap Up report. Again, a new summary of some of the best social media blog posts will be published each month in 2012.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Lead] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    With a background in video production, James uses his expertise on driving traffic, attracting more leads, and making more sales using the power of video as a medium and YouTube as a channel. Tyler is the CMO at Vidyard, the world’s leading video marketing platform. 'Who doesn’t love a little “light reading” on a regular basis? You do!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Lead] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Using buyer personas, performance of other content and your SEO keywords, you can build a blog calendar for the first quarter of 2015, along with 1-2 lead generation content topics to generate more leads. Did you lose qualified leads via unsubscribes over the last year? Does your website automatically send leads into your CRM?
  • BLOG MY CALLS  |  THURSDAY, MAY 8, 2014
    [Lead] Content Marketing, Social Media, and the Death of the Sales Funnel [Webinar Notes]
    Chris Vaughn, their Director of Marketing, provided some incredible information about how to get started with an effective content strategy that actually generates leads (because, you know, that''s what marketers are supposed to do). We should not think about leads in terms of the sales funnel. Lead gen: why leads sign up.
  • INBOUND SALES NETWORK  |  TUESDAY, AUGUST 23, 2011
    [Lead] Does Your Competitive Strategy Start With Your Customers?
    Want to learn more about how to build a lead generation engine that is built around your customers? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. They hold all the advantages.
  • THE FORWARD OBSERVER  |  TUESDAY, MAY 21, 2013
    [Lead] What B2B Trade Show Attendees REALLY Want From Exhibitors
    To help get you started planning for your next trade show, the study includes 15 examples of trade show exhibit tactics that can lead to meaningful attendee learning: One-on-one conversations. Not models and promotional products. If you’ve attended enough trade shows, you’ve seen them. details. Expert live theatre. Video. Interactive AV.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] How to Promote Your Content Using Paid, Earned & Owned Media
    Below shows the growth in leads (in purple) from one link to an ebook featured in a story on Inc.com. In total, this one link drove over 800 incremental leads in 30 days. Any calls to action or citations leading back to landing pages in the original content can drive massive amounts of conversions over time. Content Coverage.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Lead] How to Unsuck at Personalization in Marketing
    In numerous reports they rank it as the channel with the highest ROI and best performance in many stages of the customer life cycle and lead management process. So, more personalization doesn’t lead to better conversion rates because of more touchpoints? US open rates of house lists rose 2.6% in the same period. all play a role. Right.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Lead] 28 (of the) Best LinkedIn Marketing Guides of 2014
    Among his findings: LinkedIn is great for driving leads from gated content, though offers and ads should be switched out every six weeks or so, and “The CPCs are significantly (5 – 10X) higher than many other channels, but converts much higher than other social networks. Image credit: Cox Business. It might go viral”).
  • VIEWPOINT  |  MONDAY, SEPTEMBER 26, 2011
    [Lead] Five Ways B2B Marketers Can Get the Most from Facebook
    You can embed videos and forms to capture leads. mail marketing service provider Infusionsoft uses it for lead generation. T oday we're pleased to have Paul Gillin as our guest blogger. Paul is a speaker, writer and B2B social media strategist. They prefer LinkedIn, a professional network that's all about getting business done.
  • HUBSPOT  |  FRIDAY, AUGUST 13, 2010
    [Lead] How Important is Return-on-Effort in Marketing?
    At HubSpot , we’re always debating which marketing tactics get us the best leads – the leads that eventually convert to sales. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook.
  • VIRALLY BLOG  |  TUESDAY, MAY 20, 2014
    [Lead] New Wizard Campaign is LIVE
    We now also have the free forever account so you can use Virally to generate new leads everyday at no cost to you. 'Its finally arrived the first step in the new Virally roll-out. We have listened to your feedback and understood that you wanted a simple easy wizard to create your campaigns. Now you can create and edit campaigns in minutes.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 1, 2010
    [Lead] Integrate Social Media Into Your Marketing Mix
    At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media? Check. Add value. Amplify good news.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Lead] 13 Best Practices for Improving Organic Search Rankings on Google
    Track your visitors and leads. In order to optimize your SEO results, it’s important to measure the impact of your efforts on web site traffic and lead/sales generation. Marketing automation tools and call tracking tools can help you tie leads and sales back to SEO. Define a keyword list. Good content will win out. about.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Lead] Content Strategy Ain’t Just For Large Companies
    By focusing on customer-driven content, small companies can be effective at generating leads, opportunities and real revenue. In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. also answer the question of whether content marketing is just another term for marketing.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Lead] 16 Things That Top Sales People Don’t Do
    Top sales people don’t use cold calling to generate qualified leads.  Top sales people don’t lead with products or technology, instead they lead with a problem or a desire that needs to be fulfilled and show people how they can achieve that. So what is it that top sales people do that makes them the best at what they do ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2011
    [Lead] Why SEO disgusts me
    recently had a discussion with the CEO of a leading Midwest search firm who described their common practice of creating fake accounts to pump client links into the comment section of blog posts and forums. This is a slippery slope that will lead to regulation.  There are many prinicipled people in the field doing good and useful work.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2011
    [Lead] Ease Email Marketing Headaches
    Jumping faster on qualified leads equals higher conversion rates. This encourages alignment between both departments and refines language and definitions of qualified leads so that there are no barriers in the lead management process. by Maria Pergolino According to the Radicati Group, Inc., Increase segmentation options.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Lead] Language Matters: How to Communicate More Effectively With Your Team
    And it can result in a happier, more cohesive team, which leads to better work, happier clients, and a healthier working environment. 1) "What was your line of thinking that lead to this concept?" Good language skills lead to great results -- and a happy crew. 'This post originally appeared on The Agency Post. Use them wisely.
  • HUBSPOT  |  TUESDAY, JANUARY 18, 2011
    [Lead] Should Your Content Be Behind Forms? [Debate]
    What is the right approach to inbound marketing—putting forms in front of your content for lead generation purposes or leaving the content totally free for distribution purposes? On the flipside, though, most marketers have goals in terms of the number of leads they need to generate and you are responsible to your boss," says Mike.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 22, 2012
    [Lead] How to Engage Your B2B Prospects with Great Content
    More credible touch points lead to response compression ( read my previous post on this ), which makes you top of mind with prospective buyers. Now that you’ve attracted qualified prospects to your brand, company, website, product or services, what do you do if they are not quite ready to buy now ? Develop your B2B buyer personas.
  • 3D2B  |  THURSDAY, JANUARY 9, 2014
    [Lead] New Year’s Resolutions That Help With B2B Appointment Setting
    Use these New Year''s resolutions to boost your success with B2B appointment setting or to lead your telemarketing team. That’s because listening leads to learning and understanding. 'As the New Year dawns, many are resolving to shed a few pounds, become more familiar with the local gym, quit smoking, or climb out of debt.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] How Marketing Can Collaborate with Sales to Create Engaging Content
    Let sales take the lead. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Sharmin Kent , Marketing Content Specialist at TinderBox. An organization''s marketing team is usually responsible for creating sales content, and communication and collaboration between the two departments can be rare. Go prospecting.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 11, 2014
    [Lead] 4 Quick Tips to Set Your Business Development Reps Up for Success
    Whether it be lead intelligence or researching a company''s blog/press releases - get relevant and get real. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Katie Kelly, Associate Inbound Marketing Specialist at HubSpot. Traditionally, we think of BDRs as energetic, hungry, cold-calling machines. What does this mean?
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, APRIL 28, 2013
    [Lead] Old Ways of Doing Business, No Longer Work
    Ken’s latest book is “Leading High Performance Sales Teams”. 'Old Ways of Doing Business No Longer Work. am honored to have this week’s blog prepared by Jonathan Farrington, he  is a globally recognized business coach, mentor, author and sales thought leader. Those who cannot - or will not - change are withering.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 1, 2012
    [Lead] Does Social Selling Really Work in B2B?
    Let’s take a closer look at how social selling can help improve B2B sales people’s productivity and overall profitability: Lead Generation and Prospecting Generating new leads and prospecting is all about discovering new prospects who would be in a position to purchase your product or service.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
    Any marketing strategy that focuses on generating leads and converting mobile traffic into online or offline sales needs a mobile-optimization strategy focused on generating calls. With the rise of smartphones comes the rise of mobile searches, and the rise of mobile searches leads to increased inbound calls. blog Google
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Lead] The 3 Habits of Successful Social Sellers
    Be sure to tune to this Target Marketing webinar on June 30, where he'll reveal tips on generating leads using social media. Understanding how to “do social media marketing” or content marketing is worthless if it fails to pay you back in leads or sales. Free Webinar: The Secrets of Social Media Lead Generation.
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