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  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Lead] Why Every Business Executive Needs to Create an About.Me Profile
    He was recently named as one of the  Top 50 experts in Sales Lead Management. If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of  Jeff Ogden of Find New Customers. Nah, too informal.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [Lead] The Made to Stick Success Model
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B Demand Generation | The Made to Stick Success Model. The New York Times best-seller, Made to Stick – contain a model on sticky ideas. share because is it a perfect model for content marketing professionals. Less is more.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 6, 2011
    [Lead] The Limitations of Facebook Insights For Websites
    Neither can Facebook tell you whether your Facebook visitors downloaded a whitepaper and became a sales lead (only Google Analytics has visibility into this). Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. Benefits of Facebook Insights For Websites.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 4, 2010
    [Lead] Right On Interactive Offers Lifecycle Reporting
    lead scoring: users can define separate scores for customer fit and activities. Right On's default set holds two lead stages (investigate and evaluate) and two customer stages (value and advocate). It could supplement a traditional marketing automation system or perhaps replace one. They can also load data to the system API.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Lead] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Lead] What Makes Irresistibly Shareable Content
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter  @jhaynam. Make your content Practical and Personal.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Lead] Marketo’s Greatest Blog Hits of 2011
    My Secret Methods for Turning Marketing Leads into Quality Sales Leads – Learn the seven ways that Sales Development Reps drive revenue, common questions about the sales development process, and how to build a high-performance sales development function. How Does Lead Response Time Impact Sales? Let’s put on side one.
  • INBLURBS  |  THURSDAY, OCTOBER 27, 2011
    [Lead] Studies: 65 percent of customers expect companies to be active on social media
    Free report: Get found and get leads the smart way. New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. With the massive increase of social media brands have also discovered these communication channels to get in touch with their audience.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Lead] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Send a weekly update to your team or client, which outlines status on priority projects and progress toward weekly and monthly campaign goals (visits, links, leads, etc.). Tweak a lead nurturing campaign , whether that means including a new offer, evaluating the effectiveness of the workflow, or triggering a brand new one. Listen.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Lead] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    With a background in video production, James uses his expertise on driving traffic, attracting more leads, and making more sales using the power of video as a medium and YouTube as a channel. Tyler is the CMO at Vidyard, the world’s leading video marketing platform. 'Who doesn’t love a little “light reading” on a regular basis? You do!
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Lead] Content Marketing ROI Starts With A Strong Business Case
    Conversions you would have never reached:  finally, you need to be able to measure things that have a quantifiable value that you can take to the bank: Cost per lead, Pipeline touched, Cost per registration (content or events), Cost per sale. Content % source of leads. We know our customers are tuning out advertising. Utilization.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 21, 2014
    [Lead] 5 Ways to Boost Inside Sales Training Reinforcement
    Give new reps the contact information for five mock prospects from the same company (calling these people will lead them to different people throughout your own organization, playing different roles). It’s a process that has to be perfected during, before, and after that event. The following is a redactment from our new guide. Role Playing.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 9, 2013
    [Lead] Six Steps to Exceed Your Summer Quota
    His latest book is: Leading High Performance Sales Teams.  'Exceeding your Summer Quotas. Now is the time to act.  Not only will it pay off this summer, but your third and fourth quarters will amaze you. First: if you have not performed an A, B, C analysis of your customer base do it.  Drop those lines. Second: Develop a plan of attack. 
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 27, 2014
    [Lead] It’s a Scary World Out There!
    At the recent conference I lead three back to back breakout sessions, in reading the evaluations and in conversations afterwards I heard: “What should I do… ?” 'It’s a Scary World Out There. All of these fears impact your planning actions. It is evident the Wal-Mart mentality has taken hold. Create a sales theme.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Lead] How B2B marketers can be winners at the game of tag.
    Hale goes on to explain that taglines are the lead into a company’s messaging and its positioning. As the lead or introduction into a company Web site, a solution brief, brochure, email, or any other B2B marketing communication, I believe that a tagline that follows Hale’s rules is essential. Make it easy to understand.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Lead] Redefining Success as Social
    While the consumerization of IT created expectations that individuals bring their own devices, the consumerization of HR is leading to more active employee participation in most aspect of the business and changes in  everything from recruiting, to development to engagement.  'Photo credit: Wikipedia. But what about promotions? 
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 20, 2010
    [Lead] Sales Management: How Does March Look?
    One of the concepts that I truly believe in is developing “leading indicator” analysis. was reading the WSJ the other day and came across an article titled: “New Ways to Read the Economy”, it described how economists read leading indicators.  What kinds of leading indicator activities make sense for your firm? What else?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 22, 2010
    [Lead] Sales Managers: What are you Thankful For?
    The president/founder of our organization, who started it all, providing jobs for many and who leads us with a vision and passion. The freedom we have to make our own decisions, speak our minds and to lead the kind of life we wish to lead. Sales Managers: What Are You Thankful For? It’s a short week for many of us in the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 14, 2013
    [Lead] 5 pieces of social media advice that trapped me
    If you’re young, learning, or maybe not an absolutely perfect person, maybe being yourself leads to more pain than gain. Most of the time, those sound wise snaps had lead me astray, because the web world is, and always will be, too specific and fast-moving for all-purpose formulas. 'By Mars Dorian, Contributing {grow} Columnist.
  • VIDYARD  |  TUESDAY, SEPTEMBER 17, 2013
    [Lead] From Awareness to Post-Sale: How to Use Video Throughout the Inbound Marketing Cycle
    video library lets you carefully present content you’ve mapped to the buying cycle and control the content journey that your leads navigate through. Once leads are hanging out on your website based on your attraction-stage videos, you’ll have a chance to convert them with long-form content addressing mid-funnel topics.
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Lead] Release Your Inner Batman! "Just HubSpot It" [Episode 1]
    Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Download the free kit for tips and tricks to drive more leads and business to your site. Using inbound marketing is fun, beneficial and gives marketers the opportunity to explore their inner creativity. HubSpot Trivia!:
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 7, 2014
    [Lead] How B2B Companies Can Use Sitelinks For More Effective Advertisements
    This can lead to a higher click-through rate and ROI, as the exposure to related or supplementary products and services can lead to a higher average order amount. 'There are a number of ways B2B companies can make their advertisements more effective. Sitelink Requirements. However, up to 20 can be included. Benefits of Sitelinks.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Lead] The Fifth P of the Marketing Mix
    Targeted communication to the reps will result in improved adoption of marketing content which leads to improved sales productivity. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. How exactly does sales productivity fall under marketing’s domain?
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Lead] 5 Top Online Marketing Trends for the Rest of 2013
    Alice Jenkins is a writer for How2become.com ; a leading career and recruitment specialist. 'Guest post by Alice Jenkins of How2become. Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 5, 2010
    [Lead] Using Content to Move Prospects Forward in the Sales Cycle
    Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Score this lead according to your preset BANT (Budget, Authority, Need, and Timing) criteria to determine if they are “sales-ready.” Ardath Albee, CEO of Marketing Interactions, Inc. Get Engineers Can Sell white paper now.
  • NUSPARK  |  FRIDAY, NOVEMBER 4, 2011
    [Lead] Permission Marketing Drives White Paper Relevance
    Generate qualified sales leads. As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms. 1] William C.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Lead] How to Optimize for “Direct” Website Traffic
    Industry presence: listings in industry-specific directories, trade show sponsorships, industry association memberships and other similar links can lead directly to referral site traffic or build brand recognition that leads to direct visits. What’s behind this number and what factors affect it? Vendors. Investors.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 5, 2009
    [Lead] ClickInsights: What is your favorite white paper? Why do you like it?
    Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Jonathan Kantor.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Lead] Carving the Perfect Email Subject Line
    Don’t Mislead for an Open:  You want to add a spark to a headline so that it creates curiosity and leads the recipient to open the email. Review and focus on the end goal: Look back at your emails or lead nurturing campaigns and see which subject lines got you the best conversions and click-throughs. by Madhu Gulati.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 1, 2012
    [Lead] Does Social Selling Really Work in B2B?
    Let’s take a closer look at how social selling can help improve B2B sales people’s productivity and overall profitability: Lead Generation and Prospecting Generating new leads and prospecting is all about discovering new prospects who would be in a position to purchase your product or service.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 2, 2012
    [Lead] Bad Advertising Advice: Go Where Your Audience Is
    The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. Do they watch the Super Bowl?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Lead] 21 Vital Mobile Marketing Facts and Statistics for 2014
    The leading platforms for U.S. 'Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” What do advertisers need to know about mobile access?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Lead] The Global State of the Mobile App and Push Notification Markets
    You may not be selling in-app purchases, but you are leading the consumer down a path to purchase. 'by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. The first topic was the global state of the mobile app & push notification markets. Direct sales. Ecommerce. Timely.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 12, 2012
    [Lead] How to Talk About Pricing Without Scaring People Off
    Just as educational content is important at the top of the funnel, useful pricing content that helps leads make a decision is critical as they work their way down the funnel toward making a purchasing decision. The first is an opportunity for leads to self-select whether they'd be a fit or not. Politics. Religion. Pricing. It’s scary.
  • TOMORROW PEOPLE  |  TUESDAY, MAY 1, 2012
    [Lead] Tips on what a UK copywriter forgot to tell you
    Learn more about creating content that drives more sales and leads - download our eGuide What Exactly is Inbound Marketing Three things your copywriter forgot to tell you. Planning on asking a UK copywriter to create content for your business – or already in conversation with a copywriter about your copy?
  • ANNUITAS  |  TUESDAY, MARCH 3, 2015
    [Lead] What Really Matters for Enterprise Marketers
    According to the ANNUITAS B2B Enterprise Demand Generation Study , marketers and their teams have more than a few areas to work on to feel confident in their abilities and achieve their goals and this leads to a few key insights: Marketing departments still struggle to achieve goals with their demand generation efforts. shocking 97.2%
  • B2B MARKETING ONLINE  |  TUESDAY, JULY 13, 2010
    [Lead] The next big thing? It’s everything
    Take a marketing challenge like delivering sales leads. And integration would go further than that – it would look at the ‘old’ channels and see how they could be used to convert initial interest into sales leads. Guest blog by Paul Everett, director of marketing strategy at The Marketing Practice. Have you got an iPad yet?
  • B2B MARKETING ONLINE  |  TUESDAY, APRIL 20, 2010
    [Lead] Go B2B agencies
    So we were delighted, not only to be recognised by The Drum , one of UK’s leading. Back in March I blogged my thoughts about awards - do they matter. Glad to say that on Thursday night in Manchester, Omobono won the award for Marketing Services Company of the Year in The Drum Marketing. Awards. Some big names on that. Clearly we’re. industry.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Lead] How to Optimize Your LinkedIn Company Page in 15 Minutes
    LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. Why not use it as a lead generation opportunity! Ready?
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, NOVEMBER 24, 2010
    [Lead] Ten Lessons Social Media Marketers Can Learn from Email Marketers
    They know that email marketing has an important role in the overall marketing strategy, including providing customer service, improving customer loyalty, acquiring and nurturing leads, CRM and much more. This content becomes a story that leads to word-of-mouth. But there was some irony in it. If you disagree, please say so. Content.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Lead] 12 Awesome Tweets to Inspire Marketing Transformation
    May they inspire you to start transforming your own low-yield marketing programs into finely-tuned lead-generation machines! Spend less on inbound marketing and capture lead s. Don't just say your company is the 'leading'.prove The Twittersphere was pretty active in participating in the week's events (thanks, guys!),
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 4, 2013
    [Lead] How are you Keeping your Team Motivated through Holiday Celebrations?
    Something that we’ve seen work is to create a contest around “Leads Passed” or “Meetings Scheduled” for the day or week leading up to the party, not just based around call activity. 'Some people don’t always like the idea of summer ending and fall kicking in, but it is honestly my favorite time of year. The answer is simple.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 13, 2011
    [Lead] Sales Prospecting Perspectives Weekly Recap - Week of May 9th
    You know, I guess when I think about it, there are three lessons that have most made an impact on the way that I lead my team, and I have three people to thank for them.". Those Leads Are Not Ready for Sales Yet! A huge list of inbound marketing leads does not mean that you will have a huge sales number. Happy Friday Everyone!
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Lead] Savvy Speaks - Setting Marketing Goals
    How many leads do we need to generate to reach that number of prospects? If you want 50 new sales, use your conversion rate to figure out how many leads you need to land. Then figure out how many people need to see your offer in order to get those leads, and so on. But there are a lot of ways to slice that pie! Michele. Jamie.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 1, 2011
    [Lead] Are you part of the Cult of Failure?
    It’s like assuming all you’ve got to do to win the marathon is get the lead for the first 100 yards.  More failure is seen as better than less, under the misleading assumption that it will lead inexorably to success. If you don’t, then there’s no path leading from repeated failures to success.  Parker. Fail fast.  Fail often. 
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 19, 2012
    [Lead] Is Digital Demand Generation Sexy?
    They are looking for leading experts on the subject and the potential outcomes they can realistically plan to accomplish. Want to learn more about how to build a lead generation engine that is built around how B2B buyers buy? The Executives' Guide to Building a Lead Generation Engine. Is sales an art or science? The Bottom Line.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 9, 2015
    [Lead] How AG's Sales Development Managers Motivate Reps in February [Part 1]
    couple weeks ago, I challenged my team to get one lead each in a two-day time frame. 'By now, if you have read a few of my blogs , you are well aware of my opinions on winter in New England…In short, I hate it. tried to think of what motivated me when I was an SDR, and decided to source some help from our awesome sales development managers.
  • PAUL GILLIN  |  THURSDAY, SEPTEMBER 15, 2011
    [Lead] Measuring the Immeasurable
    A “like&# or retweet is a form of action, but not necessarily one that leads to a decision. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. TopazPartners.com.
  • PAUL GILLIN  |  FRIDAY, AUGUST 19, 2011
    [Lead] What a Hotel Manager Taught Me About the Future of Business
    It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine. Customer service is number two.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Lead] Five Apps that Do the Marketing Work for You
    Here are five leading apps that will market your business on your behalf, or at least give you some shortcuts to doing it more efficiently yourself: Buffer : Does your company have a schedule for posting Tweets each day to avoid overwhelming followers with too many links at a time? Photo credit: dougbelshaw. Interested? Interested?
  • INBOUND SALES NETWORK  |  FRIDAY, MAY 17, 2013
    [Lead] When Is The Best Time To Send An Email?
    True lead generation is more than just a one-email touch and with the expectation to get measureable performance. So sending one email on one day is not going to truly generate leads for your company. The Executives'' Guide to Building a Lead Generation Engine. How do you achieve this? Read on…. The thing is, it doesn’t exist.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Lead] A Social Media Strategy for B2B Marketers
    If you implement any and all of these, I believe you will get traction (qualified leads) in as little as three months. 'Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare. Twitter. Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Lead] Are CMOs Poised To Take Over Technology Purchasing?
    Technology rarely works without hiccups, calculating the real cost of a technology is a CIO specialty, and signing a contract without the knowledge of proper SLAs could lead the company to a tech nightmare. Today, most tech purchase decisions are still being made in the CIO/CTO suite. There is nothing new about that.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 5, 2013
    [Lead] The 3 Pillars of B2B Customer Service
    These actions go a long way in strengthening your organization’s customer relations and increasing customer loyalty, which we know leads to returning revenue. Understand Your Customers. The best way to get to know your customers? Track them. Don’t wait until your CRM alerts you that an account is up for renewal. relationships.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Lead] Inbound Marketing Vs Content Marketing
    'With Inbound Marketing, it’s all about raising awareness of your company to bring potential customers in, convert them into leads, convincing them to become a paying customer and then keeping the customers happy. Inbound uses interactive tools like landing pages, call-to-action and SEO which makes a large impact on leads.
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Lead] Open Research: A Framework for Social Analytics
    Important caveat:  Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Wowza! Wowza! Wowza! Wowza! Wowza!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Lead] 8 Ways to Instantly Improve Landing Page Quality
    You and your landing pages must do a number of things right in order to successfully convert visitors into leads. Here are 8 ways you can instantly improve the quality and performance of your landing pages to start converting more visitors into leads today. Are your lead generation problems about the need for more leads?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 7, 2011
    [Lead] The death of the salesperson
    Where organizations are lead by an analytical they look at sales as Cost Centers, not Profit Centers. In fact recently in my blog I wrote that sales and sales management are the Critical Success Factors to lead us out of the negative economic conditions that exist today. The death of the salesperson has been greatly exaggerated.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Lead] 12 Social Media Tools for B2B Pre-Event Marketing
    Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Adam Q. Jeffrey L.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] 22 Must Know SEO Writing Tips for Higher Rankings
    Need to generate more leads and sales for your business? Lead with keywords. Keyword density may not be a Google ranking factor, but too many keywords can lead to over-optimization penalties. 'Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? Plan ahead.
  • THE B2B RESEARCH BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Lead] Three customer insights for your marketing plan
    Identifying segments on this basis leads to a much better ROI – marcomms resonate, propositions have greater appeal and new products see higher demand. Spring.  As birds migrate north to secure nesting ground, gaggles of marketers flock to secure budget for their marketing plans. But insights into what exactly? What really matters?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Lead] 4 Ways to Unleash Marketing Creativity at Work
    New experiences lead to new ideas, so get out there and do something. That’s because tired brains tend to lose their filter, which can lead to improved creativity. Challenging situations—like launching a new product or expanding internationally—can lead to failure. 'Author: Libby Estell Marketing demands creativity.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Lead] 5 Ways To Battle Increasing Pressure on Marketing
    ” For example, “at Google, lead times for new products are continually shrinking. But “complexity is the enemy of speed, which is a big reason why a number of leading marketers are reforming their organizations” with the help of marketing technology. . The efficacy of this spending is under deep scrutiny.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Lead] How to Painlessly Transition Your Company to Inbound Marketing
    Repurpose Existing Content to Create Some Lead Generation Offers. That CTA should lead to a new landing page that houses one of those awesome new lead generation offers you just created. they can't convince their boss they can switch to inbound marketing without experiencing a painful blow to their current marketing.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [Lead] LinkedIn: How to Properly Plant It into Your Social Media.
    To help lead the discussion, we’ll be joined by three leading LinkedIn pros, Lewis Howes (@lewishowes), Viveka von Rosen (@linkedinexpert), and Eve Orsburn (@linkedinqueen). So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Lead] How Do You Start Over After Building a Successful Blog?
    Promote specific posts to specific audiences where generating traffic, engagement, and interest can result in leads, exposure, or media opportunity. His own disruptive content has been intriguing audiences for years at sites like SocialMediaExplorer.com , a leading marketing blog he founded and grew into an agency. Here we go again.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Lead] The 5 Social Media Metrics Your CEO Actually Cares About
    As a result, one of the key metrics we track at HubSpot is how many visits, leads, and customers each individual social channel is generating. 2) ROI Data: Is social media generating leads and customers for us? Set up social searches on keywords and, if possible, create targeted streams of your current leads. Hey Brian!
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Lead] The Biggest Threat to Your B2B Marketing Success
    This often leads to analysis-paralysis, where we become so wrapped up in our inquiry that we use the inquiry process to mask our fundamental fear of action. 'Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  But why do we fail to act? Insufficient knowledge. Information overload.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 20, 2010
    [Lead] Nailing Interviews for B2B Content Creation: 7 Tips
    About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Conducting an effective interview is critical to getting the information you need to develop your content, whether that's a compelling case study, engaging eBook, or accurate data sheet.
  • CONNECT THE DOCS  |  FRIDAY, OCTOBER 9, 2009
    [Lead] ClickDigest: Weekly Round-Up: 9-Oct-2009
    Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Easy Steps to Increase Leads from Your Corporate Blog. Howard Sewell takes a direct hit approach and provided all the tips to increase leads from a corporate blog. Normal. false. false. false. EN-US. TGIF and welcome to ClickDigest weekly roundup! Sewell.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 8, 2009
    [Lead] Use an "Exclusive" Mindset for B2B Nurturing
    The biggest consideration for B2B Lead Nurturing is often the continuous need for fresh content. If your prospects' buying cycle has lengthened, you need even more content to keep your B2B lead nurturing program rolling forward. Just staying in touch isn't enough to generate movement. Let's talk about privilege. on YouTube?
  • VIEWPOINT  |  MONDAY, JULY 25, 2011
    [Lead] Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting
    For eight innings your starting pitcher and relievers have done their part, cultivating a lead, offering a wide variety and style of pitches to keep the opponent off guard and setting you up to win. Hunters are sales people with an instinct for closing deals and acquiring new customers. Because a closer is not a starter.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Lead] Q&A About The Q1 Conversation Analytics Call Report Infographic
    The calls run through the analytics engine and data is spit out--data like lead score, conversion rate, sales skills, and other metrics. What lead scores, sales skills, and customer intelligence are common in converted calls versus those that are common in non-converted calls? 'What is the infographic? It''s a crappy title, we know.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Lead] 7 Reasons Most Enterprise Websites Fall Short
    All of this regularly published content is what helped them increase search traffic 60% and leads more than 36%. 6) Bad at Generating Leads and Demand. website that isn''t generating leads or demand isn''t doing its job. Free Guide: An Introduction to Lead Generation. 'What makes a website truly great? What gives?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 15, 2013
    [Lead] Are You Marketing to the Right Audience?
    If you don’t know which social media service drives the most traffic to your corporate blog, how will you convert any of the leads you get there? If you use broad content to draw in a high volume of leads, what’s your plan to convert those leads? few practices, however, can help you understand your customers.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] 10 Things B2B Marketers Should be Doing on LinkedIn
    And it can be a lead generator as well: CMO.com reports that LinkedIn is now responsible for a staggering 64 percent of all visits from social media channels to corporate websites. Lead with an elevator speech that’s under 160 characters, because that’s about the length of a search engine preview of your page. Come on now, be honest.
  • BIZNOLOGY  |  MONDAY, JUNE 11, 2012
    [Lead] Content Marketing: It’s Not What You Know, It’s Who You Know
    But mapping that mindset invariably leads to insights about how to connect with the audience’s true interests. Photo credit: zoetnet. One of the great keys to success in content marketing is knowing your audience. Here are a few tips to help you get past name, rank and serial number to more telling insights. In Know Your Audience.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 28, 2013
    [Lead] Is Big Testing the Future of Marketing?
    And between data and insights that lead to better marketing techniques. But to achieve modern marketing alchemy — turning lead (i.e., Every day, we are seeing more overlap between marketing and technology. Between science and art. This post hits on all those topics and asks if Big Testing is the future of marketing.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 10, 2011
    [Lead] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. can download it here.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 7, 2010
    [Lead] Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
    Is lead generation killing marketing? How could emphasizing leads not improve the relationship? Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. How to Generate Leads in 30 Days Using Inbound Marketing , June 7, 2010.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Lead] A Look at the Future of Social Marketing Automation
    Scoring leads and prospects accurately. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Nikki Serapio , the Manager of Marketing Community at Oracle. Follow Nikki on Twitter  @nikkiserapio. The case for using marketing automation technology is clear. Delivering personalized emails. Enjoy!”.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JANUARY 6, 2013
    [Lead] Open 4 Doors to Sales
    But doing so can lead to small cracks and problems a competitor could exploit. Four Open Doors.  . We offer you a Guest Blog this week:Great idea’s to open 2013: Ken Thoreson. For all the confidence and poise they possess, sales reps can be paranoid individuals. But that would be a lie. How might it change in the next year?
  • B2B MARKETING TRACTION  |  MONDAY, SEPTEMBER 24, 2012
    [Lead] When Is It Time to Hire a Part-Time CMO?
    Marketing money is being spent but greater awareness in the marketplace, leads and revenue are not the results. Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. Why would a business hire a part-time CMO? ” There is no written marketing plan.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 2, 2010
    [Lead] 7 Questions to Ask When You Hire a Marketing Consultant
    Today consultants are often interim executives, directors or managers, leading departments (and sometimes companies) and providing a combination of advice, expertise, project management and implementation. sharp looking ad or website is a waste of money if it doesn’t generate leads that you can convert to sales and revenue!
  • MARKETING EDGE  |  SATURDAY, APRIL 17, 2010
    [Lead] PR Pros Does Speaking On Background Work?
    Others contend deep background can lead to a pretty leaky organization which has it’s own set of problems. I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] 6 Costly Landing Page Mistakes That Are Easy to Fix
    Don’t lose leads by making it too confusing. These new contacts then entered our lead nurturing process of receiving our Bluewire News emails and our free templates. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot.".
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Lead] The Secrets to Stellar Marketing Automation
    Before you know it, you're stuffing chocolates, er, leads, anywhere you can hide your lack of success from the boss. In a classic I Love Lucy episode, the red-headed comedienne and her sidekick, Ethel Mertz, take a job working the conveyor line at a chocolate candy factory. Marketing automation done right is a thing of beauty. Automate This!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 24, 2014
    [Lead] 7 Inside Sales Lessons Learned on The Football Field
    When you are struggling to pass leads and opportunities, think about what you are doing that isn’t working and try to correct it. 'Sales Prospecting Perspectives is pleased to bring you a post from Mike Lipka , Inside Sales Representative at AG Salesworks, and Kenneth McKenna , Business Development Representative at AG Salesworks. Play big.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 22, 2014
    [Lead] Time Management Tips for Cold Calling Inside Sales Reps
    Let''s paint the picture on typical Monday: Joanie will come by to ask a business-related question that leads into what happened over her zany weekend. 'Over the years, I found that I innately gravitate towards the part of my job I enjoy doing the most. think we''re all guilty of that at times. The key thing is to set your day up accordingly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Lead] Social Media ROI – You’re looking in the wrong place
    As you can imagine, realizing these financial gains wil require significant transformations in management practices and organizational behaviors — HR will be leading the way toward social media success. It just makes so much sense. The real ROI of social media. They estimated that between $900 billion and $1.3 Blogs and micro-blogs.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 18, 2013
    [Lead] The Favour of a Reply is Requested– Why We Should Start Loving Email Again
    Will I click on “Contact Sales” and get a lead form that requires (yes, requires) that I spit out my company’s revenue, employee count and IT budget before anyone will call me back? Or does it swirl endlessly in the bowl of unqualified leads until it finally drops out the bottom because I didn’t follow up with a phone call?
  • NUSPARK  |  TUESDAY, JUNE 24, 2014
    [Lead] Video Marketing; A recap of the potential platforms and placements for promoting your product video
    In addition to the sprinkling of sage advice and vital statistics throughout, this article’s primary function is to highlight the notable examples of platforms and placements currently leading the way in making video marketing the dominant form of new media: Videos can easily be used to explain your products or services to potential customers.
  • ANNUITAS  |  TUESDAY, APRIL 8, 2014
    [Lead] Data Touches Everything at the Marketo User Summit #MKTGNATION14
    The third session I attended today was Turbo-Charge Your Lead Engine with Predictive Lead Scoring. 'I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. 2) Compel them to convert earlier in the buying cycle. What has driven rise of Amazon? Netflix?
  • EVERYTHING TECHNOLOGY MARKETING  |  SUNDAY, OCTOBER 10, 2010
    [Lead] B2B Market Segmentation – Part 2: How to Approach Segmentation
    For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? In part one of our segmentation series , we discussed the importance of and rationale behind market segmentation. HOW DO I MARKET TO SEGMENTS? Regulatory drivers?
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Lead] Make Your Landing Pages Work Smarter For Your Business
    'Here’s a scenario: You’ve been using landing pages for quite some time and they’ve been a good source of gathering contact information from leads or for driving traffic to your main site. Ultimately, any lead information you get from web forms on your landing pages is good. Are our landing pages driving conversions? But why is that?
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Lead] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    When the budget runs out, your campaign will expire and your tweets or promoted account will stop being promoted within that campaign, leading to lost engagement and a loss of leads. This leads into my next point: pay close attention to your campaigns on a regular basis. Analyze and A/B Test Your Content. Budget Wisely.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Lead] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Whether it’s to generate a certain number of leads, keep customers happy, or to contribute to overall revenue objectives, we all know what we should be trying to do. This disconnect is no doubt leading to inefficiency, redundant systems, and inaccurate (or incomplete) reporting, as well as many other difficulties.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 23, 2010
    [Lead] Do Small Businesses Need Marketing Automation?
    couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation.
  • JUNTA 42  |  TUESDAY, MARCH 20, 2012
    [Lead] 7 Content Marketing Lessons from Napoleon Hill
    When I worked at Penton Media and would meet with the chief editors for our brands, they believed without question that their brand was the leading provider of information in the space. Folks, there is no one way to be the leading content expert for your industry. Here they are with my notes. Desire. Faith. It was unquestioned.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Lead] 3 Lessons in Measuring Marketing Success [Marketing Update]
    Earlier last week, MarketingSherpa published a case study outlining Lumension's approach to improving its lead nurturing efforts. The only thing that does is sales -- or marketing metrics that either directly impact sales or are leading indicators of sales to come. leads). Fewer Emails = More Conversions. Connect with HubSpot
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