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  • HUBSPOT  |  SUNDAY, JUNE 7, 2015
    [Lead] How to Take a Sales Team From $0 to $100 Million [Podcast]
    Tips for making sure salespeople get the same quality and quantity of leads every month. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. The sales comp plan is one of the most underutilized tools in a CEO’s tool chest.". So he stuck with what he knew. Inbound Sales Daily
  • LOOPFUSE  |  MONDAY, JUNE 11, 2012
    [Lead] Marketing automation keeps the "Summertime Blues" away
    Prioritized leads – Take a quick view of the Visiting Companies report or at your web activity in LoopFuse to see who is viewing your web site and get straightforward and actionable information – you can even review it from the beach:). Every time I call my baby, and try to get a date. Summertime Blues by Eddie Cochran.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 14, 2010
    [Lead] The Era of the Specialist has Arrived
    Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. “ In a great blog article entitled “5 Predictions on the Future of Marketing, PR and Advertising Agencies &# David Siteman Garland argues that the era of big companies and big firms is over. Product Launch Service.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 5, 2015
    [Lead] What you need to know about emerging content forms
    Learn how the Harrisburg Patriot-News and its  Penn Live site is the leading the way with a social-media-first news strategy. Learn how the Harrisburg Patriot-News and its Penn Live site is the leading the way with a social-media-first news strategy. Can this revolutionize video storytelling? An inspirational and bold strategy!
  • HUBSPOT  |  THURSDAY, OCTOBER 2, 2014
    [Lead] New Data Shows European Marketers Aren't Lagging Behind North America
    Last year, in 2013, European marketers'' top goals related to inbound marketing were tied between reaching the right audience (23%) and generating new leads (23%). North American marketers focused on converting their existing leads into customers. Pretty cool, eh? Inbound Marketing in Europe & North America. and Europe have seen.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 1, 2012
    [Lead] Does Social Selling Really Work in B2B?
    Let’s take a closer look at how social selling can help improve B2B sales people’s productivity and overall profitability: Lead Generation and Prospecting Generating new leads and prospecting is all about discovering new prospects who would be in a position to purchase your product or service.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 10, 2012
    [Lead] 5 Key Takeaways From Content Marketing World 2012
    Create content that people will engage with and that will lead to a conversation. Percent of leads from inbound sources –  A measure of how well your content is generating leads. Here are my key takeaways from the event: 1. Only 36% of Businesses Believe That Their Content Marketing is Effective. .
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Lead] 100 Things You Are Doing Wrong on Social Media
    You are not using Twitter Cards to capture leads directly from Twitter. You are tweeting press releases. 2. You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not tweeting often enough. 7.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    [Lead] Riding the Social Media Struggle Bus? You’re Not Alone
    And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Lead] The Next Stage in Marketing Evolution: Cross-Channel Attribution
    The value lies in helping marketers to better understand the buyer journey and their most effective lead generation campaigns. ” But this creates its own challenge. Data collection. Many companies are moving away from allowing partners to manage their data and taking control back into their own hands. Direct Marketing News ).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 11, 2013
    [Lead] Target Like Modern Mark: Episode 1 of the Journey to Modern Marketing Now Live
    Focused on using data to build the right prospect profiles to support delivery of messaging based on value and relevance, Modern Mark’s team now has a launch pad for amazingly effective lead routing, scoring, and nurturing efforts. Looking for more Targeting best practices? Download our new Targeting Guide now !
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] 10 Things B2B Marketers Should be Doing on LinkedIn
    And it can be a lead generator as well: CMO.com reports that LinkedIn is now responsible for a staggering 64 percent of all visits from social media channels to corporate websites. Lead with benefits and make them interesting or valuable. It’s no secret that LinkedIn is the world’s largest professional network on the Internet.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2011
    [Lead] How to Spot a Clueless Marketer
    ” "We’re focused on two things: Traffic and Leads.". We’re really focused on building our reach -- which we define as …” At HubSpot, some marketers focus on leads, some marketers focus on traffic , some focus on lead-to-customer conversion, and some focus on other metrics. Photo: Wikipedia.
  • VOLACCI  |  THURSDAY, AUGUST 8, 2013
    [Lead] [VIDEO] Content Marketing Then and Now: A Southwest Airlines Case Study
    And, to turn those eyeballs into leads. Classic lead generating acquisition strategy that every business should have some version of. Once a business or marketer adapt content marketing, they get it. Script: Every time I fly on Southwest airlines, something is new and exciting about their content marketing. Hey Milwaukee, what’s up? .
  • BIZNOLOGY  |  THURSDAY, AUGUST 29, 2013
    [Lead] 7 Ways to Make Your Content Marketing More Useful
    While brand awareness, improved SEO, and fresh leads certainly aren’t the wrong answers to that question, your primary goal should be to useful to your potential customers. Webinar production may be far outside the comfort zone of some content marketers, but it’s an insufficiently-utilized powerhouse for generating fresh leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 1, 2011
    [Lead] How many Twitter accounts should you have?
    Twitter is a powerful networking tool and a historic opportunity to connect with people you never would have met before.  It’s an incredible opportunity to build a real, emotional connection with people who can lead to substantial new business benefits. How many Twitter accounts should I have? And then one day, this is what happens.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 5, 2013
    [Lead] How to Convert New Customers – i?marketing (Part 5)
    Conversion is the goal of the fourth stage of the customer lifecycle – either the conversion of a lead to an opportunity, or an opportunity to a sale. It all boils down to having detailed intelligence on a lead and being able to apply that knowledge to save time and be more effective. Editor’s Note: Our recent regional i ? Visibility.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 12, 2012
    [Lead] Week in Review: October 12th
    Check out this breezy SlideShare presentation for the three broken metaphors that lead to lazy marketing We were wondering where September went, and now we're already halfway through October. At this rate, we'll be sending New Year's greetings tomorrow! We hope you enjoy our favorite picks and have a wonderful, fall-ish weekend!
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, APRIL 14, 2010
    [Lead] 5 Ways to Better Marketing Performance with Marketing Operations
    Many CMOs inability to answer these questions in a satisfactory manner has lead to their average tenure of less than 2 years in US companies, the shortest of any C level executive role. Where is the return on the millions of Dollars invested in marketing? What happens if I cut your budget by 20 percent? Or add 20 percent?
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 18, 2012
    [Lead] Is Your B2B Demand Generation Program Up The $!@& Creek Without a Paddle?
    The same is true if you are waiting for your customers to call you, or expecting your marketing teams to deliver you leads that are already this far through the buying process. This is why most marketing and lead generation efforts fail. The Executives' Guide to Building a Lead Generation Engine. Take a Lesson from Tom Sant.
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Lead] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    Taking a step back and formulating a content strategy can help alleviate these common content challenges and improve the student journey from searcher to lead to enrollment. Content mapping will help you widen your lead funnel and lower the barriers to conversion on your site for prospective students. Step 1: Identify Personas. Video?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 12, 2014
    [Lead] Are You Using Landing Pages?
    landing page is ideal for a next step in the lead process. Landing pages help segment markets, capture leads and make it possible to monitor advertising effectiveness. By directing them to a specific page with an offer and the appropriate form to fill out, it makes it more likely that they will complete the form and convert to a lead.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 22, 2013
    [Lead] Effective Voicemails- Why Being Human Will Get You Farther In Sales
    It can be tempting to just rely on emails for leads, or set up an automated system to leave messages for you, but the ability to leave an effective voicemail is still a valuable skill to learn. Here are some pointers I’ve learned from my time on the phones. Surprisingly, you can use this fact to your advantage. Keep your tone conversational.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JUNE 24, 2015
    [Lead] 5 Things To Consider When Writing Content For Your Website
    Using clear calls-to-action to create navigation paths around your site can turn a visitor into a lead. Your website’s purpose is to educate the user on what you can offer them, and convert them into customers, right? In order to do that effectively, your website’s content needs to be designed in a way that it works as an extra sales person.
  • JUNTA 42  |  TUESDAY, MARCH 20, 2012
    [Lead] 7 Content Marketing Lessons from Napoleon Hill
    When I worked at Penton Media and would meet with the chief editors for our brands, they believed without question that their brand was the leading provider of information in the space. Folks, there is no one way to be the leading content expert for your industry. Here they are with my notes. Desire. Faith. Specialized Knowledge.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Lead] 4 Tips for Terrific Twitter Offers
    If you're not already thinking of social media as a channel for lead generation , then you need to start. Twitter, in particular, is a great place to promote special offers that turn followers into warm leads. Follow these tips to start driving leads from Twitter today! today. What Makes a Great Offer on Twitter? 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Lead] Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008
    Ranked among Technorati’s Top 10 blogs in the world, ReadWriteWeb is the lead blog in a growing network of blogs devoted to Web technology, and is an ideal partner to link the community of the Web to Rensselaer. The questions for discussion will be shaped and selected by the collective wisdom of Web users from around the world. Title.
  • DELICIOUS B2BMARKETING  |  FRIDAY, FEBRUARY 15, 2013
    [Lead] B2B's Digital Evolution
    For some additional leads, you check out some well-respected voices in the corporate IT world: Bloggers, people youve seen at conferences. All of that leads us to the biggest problem with current B2B digital approaches: They rely on content that is not at all useful for customers in the midst of a learning journey. Think with Google.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 26, 2013
    [Lead] 5 Things Salespeople Should Stop Doing Immediately
    All of us have habits which lead to routines. Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann, founder and CEO of Sales Engine. First we make our habits and then our habits make us.” – Anonymous. Once in awhile, it’s good to stop and recognize the routines that are running our lives. No more, no less.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Lead] How Real Businesses Are Using Gamification to Spice Up Their Marketing
    Your audience (customers, leads, fans, followers, readers, whoever) engage in some kind of game so that they might win something, and in return, you get something you want out of them, too. But they also find ways to bring in new leads with gamification -- leads that are really, really, really top of the funnel. Gamifi-wha?
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Lead] 4 Reasons Why You’re Losing Advertising Dollars
    Advertisers demand qualified leads. Especially when a competitor can offer targeted lead generation programs - one that delivers leads ready and willing to engage with the advertiser. 2) Advertisers insist on behavior-based information. Everywhere you turn another new publication shows up online. video, programmatic, etc.)
  • EMAGINE B2B BLOG  |  FRIDAY, SEPTEMBER 26, 2014
    [Lead] Which Website Metrics Really Matter? (Webinar)
    Do you know which pages are leading to conversions? As a B2B marketer, there is so much data available that it can be hard to know exactly what to focus on in order to effectively measure the results of your efforts. Do you really understand your visitor? will be held on Wednesday, October 1st at 12:00 pm CST.
  • HUBSPOT  |  FRIDAY, AUGUST 6, 2010
    [Lead] How to Use Web Analytics to Become a Better Marketer
    With the sources data, you can drill down further to strategize on what types of calls-to-actions you place on specific pages. 3) Measure Conversion Rates - Getting visitors to the website is the first step, getting them to convert into a lead or business is the next. As a result, there could be an increase in traffic to that specific page.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 6, 2013
    [Lead] Why Reps Strike Out with Customers
    Your reps need to engage Mobilizers on their own terms—guiding them to take ownership of the change in the customer organization, while leading that vision of change back to you as a supplier. By the end of it he was so disengaged that he cut our meeting short and left!” So what really went wrong? And, it’s easy to see why.
  • ANNUITAS  |  TUESDAY, AUGUST 11, 2015
    [Lead] WTF Does John Cleese Know About Content Marketing
    In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”. Author: Michael Brenner is the Head of Strategy for the leading content marketing platform, NewsCred. Meet Michael Brenner and the ANNUITAS team at #CMWorld in just 27 days.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Lead] What to Do if the Competition Stalks Your Customers Online
    It’s sad for someone who has to follow and not lead. It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. Despite all the sadness around these types of lowly copycats, it does happen and there are things you can do about it. Don’t be a follower.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 14, 2015
    [Lead] Is Customer Retention The Secret To Content Marketing ROI?
    From a demand generation standpoint people are almost entirely focused on new lead acquisition, but according to a Bain and Co study, “increasing customer retention rates by 5% increases profits by 25-95%.”. Yes, you read that right, only 93 people out of 55,000 opted not to renew which amounts to a 99.83% renewal rate. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 24, 2012
    [Lead] What the $200 Million Tweet Can Teach You About Personal Influence
    Your audience will reward you with new sales, leads, and referrals. Is this the new face of power and influence? By Contributing {grow} Columnist Stanford Smith. I’ve been thinking about what makes a person influential. Can it come from a single tweet? The other day, I saw an infographic that plotted the hockey stick growth of Draw Something.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Lead] The Fundamentals of Inbound Marketing [Free Training Deck]
    It covers what inbound marketing is (the methodology), why it works (the philosophy), and what digital tools inbound marketers use to attract leads and customers online (the playbook). Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 1, 2013
    [Lead] B2B Content Marketing Trends in the Software Industry: CMI Survey Recap
    Lead generation is the highest ranked goal (82%) for software marketers, according to the report findings.  Lead management/nurturing (66%). The report, which highlights responses from more than 1400 B2B software marketers across the U.S. Percentage of the Pie. How Are They Doing It? Webinars/webcasts (88%). Videos (87%).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 4, 2015
    [Lead] Everyone Can Do More With New B2B Technology
    It’s okay to say no to chasing every trend that pops up in the digital zeitgeist, but you owe it to yourself and to the organization you lead to keep an open mind about how new technologies can help you improve your work as a B2B sales leader. Talking About My Generation And Yours. How we perceive and apply new things. It enhances that skill.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2012
    [Lead] How Social Media Capitalism Will Affect Your Future Marketing Strategy
    Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. But inbound leads are still 61 percent less expensive than outbound leads. Failing to invest in both of these key inbound marketing assets could have a negative impact on your future cost-per-lead.
  • INBOUND SALES NETWORK  |  TUESDAY, SEPTEMBER 20, 2011
    [Lead] The Google-Driven Buying Process
    And just like how most people feel about politicians, this doesn’t lead to a sale. It leads to a disappointed, a frustrated buyer, and a salesperson who can’t close the deal, and your company that could have increased its revenue, but doesn’t. The Executives' Guide to Building a Lead Generation Engine.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 26, 2013
    [Lead] [Video] 4 Tips to Avoid Pure Price Competition
    Or, their self-diagnosis could lead to unforeseen consequences. The moment Karen walked into my office, I knew something was wrong. "I might as well be selling wastebaskets," she said. "No matter how much I try, customers just don''t care about the differences between our system and the others. It''s just pure price competition.”.
  • ONPATH  |  MONDAY, APRIL 1, 2013
    [Lead] America's Next Top Marketer - Recorded Webinar
    You’ll learn how to generate more buzz for new products plus some HOT tips and tricks on how to create a higher volume of qualified leads for your sales team. How do you get more sales leads with a two person marketing team? America’s Next Top Marketer - Recorded Webinar Have you ever watched America’s Next Top Model? Watch it here.
  • CHRIS KOCH  |  FRIDAY, MARCH 4, 2011
    [Lead] What the slow death of B2B publishing means for marketers
    But most marketing organizations don’t measure relevance; they measure output—whether it’s in leads or downloads. This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Marketers always struggle with what to do next.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [Lead] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. For more details, please visit the workshop page on our website.
  • CONNECT THE DOCS  |  WEDNESDAY, MAY 12, 2010
    [Lead] Content Takes Center Stage
    Recognizing that marketing automation tools are only effective when fed sufficient content to nurture leads throughout the buying cycle, more B2B organizations will commit a growing percentage of their budget to content creation. Why should B2B organizations commit a growing percentage of their budget to content creation? Stephanie Tilton.
  • VIDYARD  |  TUESDAY, MARCH 25, 2014
    [Lead] A Tale of Two Marketers: Why Video Optimization Matters
    She knows that posting videos to YouTube isn’t really a content strategy , and that a total view count on YouTube doesn’t really help her marketing team pass qualified leads over to sales. Lead generation forms. Using data within your MAP to score leads based on how much video they consume. Her motto? And more!
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Lead] 7 Pro Tips for Expert LinkedIn Marketing
    LinkedIn has rolled out some great improvements over the past few weeks, making it more and more valuable as a lead generation channel. There's even a new LinkedIn leads tool to help you follow up directly with the leads you generated through your LinkedIn ad. Here Are 7 Pro Tips for Using LinkedIn for Inbound Marketing: 1.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 22, 2010
    [Lead] No Fearless Competitor posts next week
    Jeff Ogden, the Fearless Competitor , is President of Find New Customers , a top lead generation company. “ While we’ve been publishing regularly on every weekday morning at 11am ET/8am PT, next week Fearless Competitor is taking a hiatus. Going on vacation with the wife and kids. Fearless Competitor returns Monday, August 2, 2010.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Lead] Content Marketing Tactical Plan
    These can all be leveraged to promote your assets, drive lead generation, and nurture leads throughout your sales funnel. Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. Content Promotion.
  • WRITING ON THE WEB  |  MONDAY, APRIL 4, 2011
    [Lead] Is Your White Paper a Sales Pitch in Disguise?
    For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. I asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com.
  • LOOPFUSE  |  THURSDAY, OCTOBER 13, 2011
    [Lead] Marketing Automation Is Like a DIY Home Improvement Project
    Other steps like setting up lead scoring or crafting a lead nurturing campaign take a more careful approach to get right. It’s a point of pride that I was able to craft something so functional and beautiful at the same time. I’ve seen some lead flow programs and scoring setups that are a thing of beauty. Dress it up nice.
  • BIZNOLOGY  |  MONDAY, JULY 13, 2015
    [Lead] Website search and filtering for content marketing
    Great content’s only great if your audience can find it.) So it’s worthwhile to invest time to implement search functionality thoughtfully. A/B tests and analytics interpretation will lead you to the solution – or solutions – that works best for your clients, your content, and your bottom line. Terminology. Implement it. Barren Results.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 20, 2010
    [Lead] B-to-B Marketers: Put The “Why” Before The “How” In Social Media
    Although marketing, most of the time, takes the lead in social media, it really involves the whole company starting with those that touch the customers – sales, customer service and tech support are a few that come quickly to mind. Marketing can’t create a spin campaign and push it out to customers. It’s a good read.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Lead] Why You Need to Stop Neglecting Your Old Content
    This is content I wouldn''t deem worthy of putting on our blog homepage or emailing to our subscribers and leads now , so why are we okay with it getting discovered by new visitors in search every day? Which leads me to point number three. 3) Updating an d Republishing Old Content Saves You Time From Creating New Content From Scratch.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Lead] My five biggest blogging mistakes
    ” Basically, all paths lead to Chris Brogan, right?  So I tried to be Chris, who was posting like 3-4 times a day.  I nearly killed myself. I am creeping up on 1,000 blog posts —  I’ve probably blogged “a bible!” ” What a waste of time. There are no shortcuts. trying to be somebody else. Arrrgh.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Lead] How Converged Media is Changing Content Marketing
    We’re spoiled by our experiences with leading brands like Amazon and Zappos. About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. ” Otherwise they risk missing the opportunity to connect with today’s buyers.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 22, 2014
    [Lead] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    When the budget runs out, your campaign will expire and your tweets or promoted account will stop being promoted within that campaign, leading to lost engagement and a loss of leads. This leads into my next point: pay close attention to your campaigns on a regular basis. Analyze and A/B Test Your Content. Budget Wisely.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 21, 2011
    [Lead] A Dose of Reality in B2B Marketing – by Christopher Ryan
    The point is – all of the programs together produced a sufficient number and quality of leads that kept the sales VP happy, and the low cost-per-lead kept the CFO and CEO happy. Napoleon once remarked, “A general should consider himself successful if half of what he plans comes to pass.”  The webinar topic is not as interesting. 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 17, 2012
    [Lead] Never Take It Easy When You're On Fire
    Ron Karr , author of Lead, Sell or Get Out of the Way , learned a critical sales success strategy when his boss chewed him out after closing a big order. And, what really ticked him off was that another rep, who wasn't doing well at all, never got yelled at. Feeling full of myself, I walked into my manager's office to gloat.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 18, 2011
    [Lead] Savvy Week in Review - February 18
    Customer references & solutions marketing: Building blocks for business impact by @ robleavitt Based on his review of leading customer reference programs and industry data, Rob Leavitt of Solutions Insights highlights the six key elements of a successful program It's been a tough winter for many us. Classic. Those naughty Facebook people.
  • MARKETING INTERACTIONS  |  SUNDAY, FEBRUARY 27, 2011
    [Lead] The Biggest Question When Using B2B Social Media
    Now that marketers are becoming publishers working without a net and outside of our "controlled" web environments, everything we post online is content, leads to more content and is responsible for having an impact on the perception of our company's reputation, credibility, intentions and humanness. Will it blend? Yikes!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Lead] 3 Tips to Support Relevance in Your Marketing Communications
    “You can turn deliverability into competitive advantage,” says Daniel Deneweth, who leads a team of email deliverability strategic consultants at Oracle Marketing Cloud. by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Lead] 10 Genius Ideas That Changed Marketing Forever
    blog is a long-term marketing asset that brings traffic and leads to your business. This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. That's not right, right?)
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 6, 2013
    [Lead] 7 Excellent Examples of Email Personalization in Action
    mean, they're not going overboard with a bajillion fields or pieces of lead intelligence. Think about what makes your product or service sticky -- or heck, what tickles people's fancies on your website -- and set up workflows that remind leads and customers it exists, how to use it, and why they should. So why isn't anyone doing it?
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 29, 2012
    [Lead] Marketing Made Simple TV “Television on the Internet”
    As a result, this show, created and hosted by Jeff Ogden of the sales lead generation company   Find New Customers , is better than ever. The popular B2B marketing show, Marketing Made Simple TV , is better than ever. Have you seen it? Let me also explain why we standardized on Vimeo rather than YouTube for the show. Kelly Olexa. Check out.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 21, 2013
    [Lead] PowerViews with Bob Perkins: Inside Sales is Here to Stay
    After decades of developing new techniques for prospecting and nurturing leads, Bob says that inside sales professionals have earned their “rightful place” in most companies. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. mail communication. Skype chats and instant messaging. isp.org.
  • CONNECT THE DOCS  |  WEDNESDAY, JANUARY 27, 2010
    [Lead] How to Fight Writer's Block
    One thing leads to another. One thing leads to another. We talked for hours, one thing leads to another , and we end up in bed together. It happens to all of us. We stare at a blank screen, watching the cursor blink and minutes tick, but just can't think of how to start writing. You need a boost. So, here's a good one to try.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 4, 2014
    [Lead] 6 Reasons Inside Sales Reps Should Start Exercising Before Work
    Hard work and dedication can lead you to most anywhere you want to be. I know a lot of people who go to the gym regularly after work, and I myself have always followed that familiar routine. So why make the move and exercise before you go to work? You''ll gain an incredible amount of energy after a workout.
  • CHRIS KOCH  |  THURSDAY, DECEMBER 16, 2010
    [Lead] How to make social media add up to thought leadership
    Back in the eighties, when newspapers were only beginning to disappear, I worked for a local paper in a very competitive (journalistically, anyway) part of the world: the moneyed, New York City suburban area of Fairfield County, CT (Greenwich, Stamford, etc.). neighborhood might get really angry and stage a rally protesting development, for example.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Lead] 6 Ways To Win As A B2B Social Media Turtle
    Find at least five influential individuals in your business who blog or contribute articles to online sites associated with the leading publications. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia. Read on for the first in his multi-post series on how to succeed with social media marketing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Lead] How to Cultivate a Data-Driven Marketing Team
    For example, if your company is looking to grow by 5% in revenue in the following quarter, you’ll need to figure out how many leads you’ll need to generate in order to close 5% more customers or revenue. Data: You can't live with it, and you can't live without it. At least, that's how a lot of marketers feel. But boy, has that changed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 6, 2010
    [Lead] Three new social media myths that MUST STOP NOW
    Many times a leading indicator such as sales leads or downloads can be a reasonable and cost-effective proxy, especially for small companies.  You connect with lots of people.  A small number of those become business leads. It’s all about engagement. Never sell. Emphasize quality over quantity. This cracks me up. Excuse me? 
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 22, 2010
    [Lead] Thought Leadership Interview #2: Trish Bertuzzi of the Bridge Group
    They have in fact decreased which leads us to the conclusion that there is no silver bullet and that we still have to think through a successful integration of people, process and technology. Take 2 hours a month and make some outbound calls yourself or follow-up on marketing leads.  They see this as, in effect, the “perfect story.” 
  • MARKETING INTERACTIONS  |  WEDNESDAY, JUNE 23, 2010
    [Lead] Webinar Q&A Part 2: How to Build an eMarketing Strategy to Drive Sales
    This depends on your lead management process. The responsibility for “unplugging” a lead from a nurture sequence could swing either way, depending upon how consistent the messaging and content sales uses is an extension of marketing content. How do you turn hits on your website to contact leads? This is round 2. Common sense.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Lead] How Opting People OUT Can Actually Improve Your Email Marketing
    From there, you can order your names by the random number and select a grouping of leads. Your ESP and CRM should make it easy for you to create a segment of unengaged or unreachable leads that you can easily target with a custom message. Another strategy could be to create a list of leads that haven’t opened any of your emails.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Lead] 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI
    In an article for Forbes at the end of 2010,  Michael Brunner borrowed a famous quote from Albert Einstein to illustrate how corrupt marketing lead data—and the resulting contextual misinterpretation it often causes—can kill otherwise promising, well-executed marketing campaigns. And not everything that counts can be counted.” Brunner Inc.,
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Lead] 11 Ways to Totally Screw Up Your Inbound Marketing
    Sales and marketing should align not just on quantity of leads, but quality, too. If you don't create content that is helpful to real life people, you'll lose ranking positions, traffic, and leads fast because no one will link to you, share your content, or convert on your landing page. 11 Ways to Screw Up Your Inbound Marketing. 1.)
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 30, 2013
    [Lead] Does The 80/20 Rule Apply To B2B Teleprospecting?
    Now I''m not referring to situations where you''re following up on a warm lead from a webinar, tradeshow, website visit. Those of us who have teleprospected in our day know that getting prospects to open up to inside sales person is no easy task. At times it can seem like pulling teeth for them to give us anything at all. Those don’t count.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 21, 2013
    [Lead] Why No Pain = No Sale
    The Executives'' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. Download our free The Executives'' Guide to Building a Lead Generation Engine Focus on the Pain NOT the Solution. And no one will.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Lead] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    Writing a BuzzFeed article should, if done well, be able to lead a hyper-specific target audience along like the Pied Piper. Writing a BuzzFeed article should, if done well, be able to lead a hyper-specific target audience along like the Pied Piper. And I’m glad I did. BuzzFeed’s influence and reach are unmistakable. So what happened?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 11, 2013
    [Lead] 20 More of the Best Twitter Tips, Tactics and Tools of 2012
    Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. As noted here in a preliminary summary of the best Twitter articles and posts of 2012 last fall, “Twitterers collectively post a billion tweets every three days. ” How can you grow and maintain an active, relevant Twitter following?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Lead] The Art of Opening Social Conversations
    Then, start to crack open some doors in your social conversations each day. I can’t promise you that an amazing lead will always walk through them. By {grow} Community Member Jennifer Kane. Successful social media engagement is about more than content. And yet, this second part of the engagement puzzle rarely gets talked about. Too true!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 30, 2012
    [Lead] 7 Habits Of Highly Ineffective Teleprospectors
    Remain focused and follow suggestions mentioned above and you will see a significant increase in your lead conversion rate. Over the years I've seen many talented teleprospectors struggle consistently to hit their goals. One call and one email once a week will not generate the response you're hoping for. You will get blown off.
  • SAZBEAN  |  SATURDAY, NOVEMBER 16, 2013
    [Lead] Top Internet Marketing Strategy Links for the Week of November 11, 2013
    Here are the top Internet strategy, marketing and technology links for the week of November 11th, 2013… 5 Analytics Focal Points for Proactive SEO Tacticians (Search Engine Watch) The Bluebird is Flying High – How About Your Twitter Lead Gen? Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2011
    [Lead] Social Media For Social Good. Will It Do Any Good?
    In many cases, nonprofits also fail to measure the ROI of their marketing efforts, segment their messaging based on supporters’ histories and preferences, establish lead nurturing programs to keep donors engaged with their brand, or ask the right questions about what defines a successful campaign before launching one. Share email. Facebook.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Lead] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    She previously led social media and content lead generation strategies for the company. AG Salesworks is pleased to bring you a guest post from Anum Hussain , Inbound Marketing Manager for HubSpot. When I see a post on Facebook with an incredibly long, UTM riddled link. cringe. It only takes an extra minute to turn that into a shortened bit.ly
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Lead] Is Content Marketing Still Worth It?
    There are definitely salespeople who will say the quality of leads brought in from marketing are lower than those brought in by sales. A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person.
  • PAUL GILLIN  |  THURSDAY, SEPTEMBER 15, 2011
    [Lead] Measuring the Immeasurable
    For example: What is action? A “like&# or retweet is a form of action, but not necessarily one that leads to a decision. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. Sentiment analysis is devilishly difficult to get right, however. TopazPartners.com.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 24, 2014
    [Lead] 8 Quick Tips to Help Increase Your Landing Page Conversion Rate
    The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Complete landing page redesigns can lead to confusion and stress for clients who previously felt comfortable and confident when visiting your page. Think of your landing page as a work of art. Again. And again.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 23, 2012
    [Lead] 5 Key Marketing Measures That Don't Include Revenue
    Even if marketers can’t measure revenue, they can set benchmarks for metrics like number of leads generated, funnel conversion rates, or cost per order. It’s easy to make mistakes in setting up a marketing program, especially one with multiple stages, lead scoring models, and decision rules. Benchmarks. Projections. Operations.
  • HUBSPOT  |  THURSDAY, JULY 14, 2011
    [Lead] How to Rev Your Referral Engine With John Jantsch of Duct Tape Marketing [@InboundNow #29]
    Regular leads vs. referred leads. Then the happy customer becomes their lead generation machine. Make sure to follow up with referred leads you receive. Thank them, and let them know the outcome of the referred lead. Regular Leads vs. Referred Leads. He's also a contributor for the AMEX OPEN Forum.
  • VIDYARD  |  FRIDAY, AUGUST 28, 2015
    [Lead] Designing Fly Landing Pages – Part 1: Focus
    Is the purpose of the landing page to generate leads ? They win by getting what they want and you win by gathering new leads and making your visitors happy. Otherwise, they’ll just take off and you’ll have missed out on a valuable lead. Lead acquired! If you try to take on too much, your plans will crash and burn. Trust.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 1, 2011
    [Lead] The Quor-gasm shakes the social web
    The service is filled with set-up questions where companies answer their own submissions, like “why is ABC the leading company for email marketing management?&# In turn, the editing by Quora has become more severe and the annoying notifications have multiplied like social media self-help gurus. Can Quora recover?  I don’t see how.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 4, 2010
    [Lead] Use P.O.T.S. to Connect with More Prospects
    In a Rain Today survey of 700 companies, respondents ranked the phone as the most effective lead generation tool. It’s to qualify the lead. traditional approach to lead qualification is B.A.N.T. But the most effective way to connect with prospects is through 130-year-old technology. It’s called the telephone. doubt it. Qualify.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 10, 2013
    [Lead] Book Review: Tales From a Veteran Blogger
    Those glimpses into your experiences, hobbies and interests create touch points that lead to meaningful relationships. I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Telling Stories.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Lead] 4 Tips for Effective Pre-Call Sales Planning
    For example, most marketers today are under intense pressure to bring in more high quality leads or to justify their marketing spend. Stymied about what to say when you contact a prospect? It's especially tough if you feel like you don't know enough about their organization to craft a relevant message. I’m having a hard time with that.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [Lead] Savvy Speaks: Got a Newsletter? See How Yours Measures Up
    educational content to leads you’re trying to nurture vs. how-to’s on extracting the most value from a solution for current customers) Keep the newsletter short, with links to expanded content online Mix up the type of content (e.g., It seems like these days EVERYONE sends out their own email newsletter (or eNewsletter).
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