CMO ESSENTIALS | MONDAY, MARCH 16, 2015
[Lead] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
The journey from marketing prospect, to sales lead, to happy client is less often dictated by the selling organization, thanks to the ubiquitous availability of user-generated and online content that is not controlled by providers of goods and services. Do you remember buying a car in the pre-digital age? My, how times have changed.
MODERN B2B MARKETING | MONDAY, NOVEMBER 26, 2012
[Lead] Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
Recently, Dayna Rothman of Marketo discussed the limitations of email marketing due to the inability to keep leads engaged through one channel of communication. “ You have this huge database of leads that you are not able to leverage and you feel like you are having trouble keeping them engaged. The Fundamentals of Off-Site Marketing.
HINGE MARKETING | MONDAY, JANUARY 5, 2015
[Lead] The Top 10 Benefits of Using Social Media Marketing for Business
Our most recent research has shown that these industry leaders deliver a wide range of benefits to their firms, spurring growth, business development, and brand building while raising billing rates and lead generation. Does this sound like your firm? If so, you’re not alone. Why is social media so important? On Twitter or LinkedIn?
B2B MARKETING INSIDER | TUESDAY, OCTOBER 9, 2012
[Lead] 22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B
Real leads, pipeline and sales. Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. Not only am I exhausted, but my wife and kids are happy to have me home for a while! toprank. TopRankMarketing.com. BrennerMichael.
B2B MARKETING INSIDER | THURSDAY, AUGUST 27, 2015
[Lead] The Change In B2B Marketing – 4 Rules To Live By
According to the study, B2B buyers use a multitude of mediums to research and explore their purchase options with the web, specifically with social media leading the way. According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some
BIZNOLOGY | THURSDAY, JANUARY 3, 2013
[Lead] Should CMO stand for Cheap Marketing Officer?
Now that it can be done cheaply, it is as important as everything else that leads to a sale. Photo credit: Images_of_Money. I’m cheap. There. said it. Some people don’t like the word cheap. They’d rather be frugal or thrifty. Not me. more and more, I think this is how we need to approach marketing. Or heavy advertising.
GREAT B2B MARKETING | WEDNESDAY, NOVEMBER 16, 2011
[Lead] Attention to “Detale” is Crucial in B2B Marketing
In those days, direct mail was the big producer in lead generation and mailers would buy multiple mailing lists and then eliminate the duplicates (also known as merge/purge) so that each person would receive only one mailer. All of us make mistakes, and I have made many. business. buying instructions? Your primary benefits. measure twice).
HUBSPOT | THURSDAY, JANUARY 24, 2013
[Lead] 20 Awesome Homepage Examples to Inspire Your Next Redesign
We could either ignore your complaints, or we could follow The Kinks' lead and "give the people what they want.". It draws the eyes to the button and attracts visitors to learn more about the Blind Barber, which leads to an 'About' page and a featured video. And man was it popular! Albeit successful, many of the readers of that post.
WEBBIQUITY | THURSDAY, NOVEMBER 29, 2012
[Lead] Seven of the Best Guides to Marketing with Pinterest of 2012
The seven experts below contend that the site is indeed worthwhile for business, that it’s sort of helpful for SEO, and that their tips can lead to business success there. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site.
B2B MARKETING MENTOR | THURSDAY, OCTOBER 3, 2013
[Lead] LinkedIn Sponsored Updates: A Beginner’s Guide
Aside from creating relevant, effective content (which we’ll discuss later in this article), using these filters to narrowly target your audience is the real key to help you achieve your advertising goals—whether that’s generating more leads, increasing brand awareness or positioning your company as a thought leader.
MODERN B2B MARKETING | TUESDAY, AUGUST 11, 2015
[Lead] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
One leading travel brand worked with Maxymiser , a website and app optimization solution, on an email campaign designed to bring users to the site by converting email prospects with a featured destination that best reflected their preferences (either collected or expressed.) Author: Becky Hirsch Do you hear that? It’s getting louder.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 4, 2015
[Lead] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
While keyword tools are a great place to start when determining the right phrases for the brand to target across online marketing efforts, they can also lead to ideas for high-quality content assets. Launching a content marketing strategy or improving upon past content success can seem like a daunting task. Leverage Keyword Tools.
VERTICAL RESPONSE | MONDAY, MAY 19, 2014
[Lead] 12 Super Cool, Time-Saving Apps and Tools
Track your clients and leads, their contact information and all of the pertinent details: how you met, who referred you, the name of their company, their social media profiles, websites and any other fields you’d like to be able to pull up when needed. Keep extraneous tasks at bay with time-saving tools and apps. Why is it time-saving?
MARKETING ACTION | THURSDAY, JUNE 13, 2013
[Lead] Catch Guy Kawasaki at the Inside Sales Virtual Summit
Speakers will cover topics ranging from onboarding, sales training, social selling, lead generation, SEO, advocacy, business models, big data, incentives, messaging, predictive analytics, and much, much, much more. June 20 th , 8 am to 3 pm PDT, the Inside Sales Virtual Summit launches as the world’s largest online sales summit. for the.
FEARLESS COMPETITOR | SATURDAY, OCTOBER 8, 2011
[Lead] Thank you, Aplicor!
For the first time ever, no matter what people type looking for the B2B lead generation blog – net or.com – they arrive at this blog. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. FearlessCompetitor.net and FearlessCompetitor.com both point to this blog.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JUNE 2, 2013
[Lead] Five marketing and business lessons from Japan
In America, the emphasis is usually on the results, not necessarily the means to get there, and I think that leads to a lot of the shady Internet practices we see today. I just finished up a speaking tour of Tokyo in support of the Japanese translation of my book Return On Influence. This Bowing deeply. — which is perfectly fine.
VERTICAL RESPONSE | THURSDAY, FEBRUARY 20, 2014
[Lead] 5 Webinar Mistakes to Avoid
When done right, webinars can be an effective and engaging marketing strategy that can achieve a range of goals: everything from establishing topic authority to lead generation and customer acquisition. Promoting your webinar isn’t just like any other lead generation program. Thinking of conducting your own webinar?
B2B MARKETING UNPLUGGED | TUESDAY, NOVEMBER 20, 2012
[Lead] Why Marketing Needs to Find the Church Key
This is where you dust off that research person and ask them to put some very little words on a slide and explain very slowly, once again, who the competitors are, what they sell, how much they sell it for and why, despite such towering opposition, we continue to fight the powers of darkness and lead our customer segments to Revenue Ever-Lasting.
SALES INTELLIGENCE VIEW | WEDNESDAY, APRIL 11, 2012
[Lead] How to Impact Revenue Cycles: 4 Key Areas for More Wins
Today, unique and powerful opportunities exist for sales teams to improve and accelerate their lead-to-revenue process. Sales managers are increasingly turning to “social selling” tactics and tools to boost performance at every stage of the sales cycle. Filter volumes of online data to uncover new sales opportunities.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 27, 2014
[Lead] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
Best Lead Nurturing Program – Do you have a sophisticated lead nurturing program that delivered measurable results? You know who they are—the passionate senior people that push their teams to succeed, lead change, set the vision for the entire marketing organization, and deliver results. Go for it!
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 15, 2014
[Lead] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
Best Lead Nurturing Program – Do you have a sophisticated lead nurturing program that delivered measurable results? You know who they are—the passionate senior people that push their teams to succeed, lead change, set the vision for the entire marketing organization, and deliver results. Go for it! 18 at 12 p.m.
SALES PROSPECTING PERSPECTIVES | MONDAY, MAY 6, 2013
[Lead] 3 Reasons to Delegate When Managing Your Inside Sales Team
If there are reports to run and spreadsheets to manage, you should consider delegating that to a senior rep on your team so you can focus on what you do best – leading, training and managing your people. thought – the nerve ! Here I was running around for the good of the company and he makes a comment like that. How well do you delegate
LEADER NETWORKS | THURSDAY, OCTOBER 6, 2011
[Lead] Fashion & Social Media: Power to the People or the Publisher?
The ability to amplify the buzz of a new look at social's warp-speed provides even the most leading edge designers with a strategic weapon. As we move into an age where content curation leads content, where influencers dictate styles and trends, some organizations really stand out, while others fall flat on the runway. Zara People!
HUBSPOT | THURSDAY, DECEMBER 18, 2014
[Lead] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
Getting started with a pre-transactional lead generation strategy can be challenging, so here are five examples of pre-transactional offers broken out by business type, followed by some best practices when creating your offer. 1) Fashion/Home Furnishing. You grow a lead database that you can nurture into purchasing. content.
BLOG MY CALLS | WEDNESDAY, JUNE 5, 2013
[Lead] Webhooks + Call Tracking = Marketing Automation for the Phone
Companies like Pardot, Eloqua, Hubspot and Marketo are leading the way with powerful features that totally automate the online marketing experience. Instead it is a great telephony tool that filters out useless leads as they fall away and self-filter during the IVR process. Marketing automation is en vogue right now. It is useful.
INDUSTRIAL MARKETING TODAY | TUESDAY, SEPTEMBER 6, 2011
[Lead] Industrial Blog Sites Revisited
Industrial companies have realized the importance of inbound marketing and its impact on lead generation. B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ). Blog sites as inbound marketing hubs. However, this needn’t be the case.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, JUNE 20, 2012
[Lead] Are You Making These Serious Sales Assumptions?
This leads to an entirely different conversation and ultimate outcome. Five minutes. You wouldn't think it would be difficult to misconstrue those two simple words. However, after many years of marriage, I can assure you that it has two entirely different meanings. To me, it's about five minutes, give or take a few. On the dot.
WRITTENT | MONDAY, APRIL 1, 2013
[Lead] A 15-Step Guide to Creating Viral-Ready Branded Content
As organizations worldwide discover the efficacy of custom content creation for generating leads and converting customers, it’s essential to develop an innovative strategy that will stand out in an era of content abundance. 61% of marketers are currently using eBooks, whitepapers and webinars to attract and convert leads.
VOICE-BASED MARKETING | THURSDAY, OCTOBER 2, 2014
[Lead] 4 Reasons to Focus on Location-Based Marketing
Not focusing on location-based marketing may lead your business down the same path. Relevance is becoming a requirement and leads to people expecting it at all times. Increasing mobile audiences leads to more mobile advertising inventory as well as innovative opportunities to engage customers. Call Routing Call Tracking
WRITESPARK | TUESDAY, FEBRUARY 11, 2014
[Lead] WriteSpark: Best Posts about Case Study Interviews
Interviews Part 2: Are your questions leading or asking? Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study.
TOMORROW PEOPLE | TUESDAY, MAY 1, 2012
[Lead] Tips on what a UK copywriter forgot to tell you
Learn more about creating content that drives more sales and leads - download our eGuide What Exactly is Inbound Marketing Three things your copywriter forgot to tell you. Planning on asking a UK copywriter to create content for your business – or already in conversation with a copywriter about your copy?
TOMORROW PEOPLE | THURSDAY, MAY 10, 2012
[Lead] Three copywriting tips every business needs to know
Create content that drives sales and leads by planning it within a wider inbound marketing strategy. 2. Learn more about creating content that drives more sales and leads - download our eGuide What Exactly is Inbound Marketing Using content to market your business? Here are three copywriting tips you’ll want to know: 1.
HUBSPOT | SUNDAY, MARCH 24, 2013
[Lead] Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
Marketers can finally take advantage of the prime visual placement and optimize those cover photos for lead generation. This means that marketers can utilize their cover images as a way to generate leads! Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Enjoy!
DIGITAL B2B MARKETING | MONDAY, OCTOBER 24, 2011
[Lead] Thought Leadership in B2B Marketing [#B2Bchat Recap]
” Heretics have positions that are beyond the leading edge and the wisdom of their position or view is only seen over time. Why should companies invest in thought leadership? And just what does thought leadership mean anyways? Here are the key takeaways I took from the discussion. Prime example is Galileo.”
HUBSPOT | TUESDAY, MAY 27, 2014
[Lead] Think You Know Who Your Competitors Are? You Might Be Missing a Few
Some examples of this would be a hair salon competing against InStyle magazine over the term "hot haircuts for summer 2014." Or an inbound marketing software company competing against a marketing agency for the term "how to get more website leads.". Meet Your Content Competitors. How to Beat Content Competitors. Content is their product.
WRITTENT | FRIDAY, MAY 24, 2013
[Lead] 20 New Ways to Use Content Marketing That You Haven’t Tried Yet
Your content marketing efforts have to lead to success, and you might need several tools to measure and track the effect you have in search engines. Turn Prospects Into Leads with Killer Social Content. Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention. And that’s not it.
B2B MEMES | THURSDAY, JUNE 2, 2011
[Lead] Rethinking the Article as the Basic Unit of Journalism
It encourages sensationalism.”. A day later, Jeff Jarvis cited a number of examples of real-time news coverage that are leading him, as he put it, to. A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. That’s why we like them and use them so often.
MODERN B2B MARKETING | MONDAY, MARCH 23, 2015
[Lead] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
According to the survey, social marketing is in the lead (45%), followed closely by mobile (31%), the standby of email marketing (25%), and then creative and design (22%). 5) The Internet of Things and Beacons Will Be Game Changers for Consumer Marketers. The next 3-5 years, however, will be the time of real change.
CMO ESSENTIALS | MONDAY, DECEMBER 15, 2014
[Lead] Up Close & Personal: The Continuous Evolution of B2B Marketing
What all of this is leading up to, of course, is that Voice of Customer (VOC) research in the B2B environment is more important than ever. The social psychologist Jonathan Haidt is recognized for his elephant and rider metaphor as it relates to human nature, and marketing in particular. The answer is: Not really. Great. You should.).
JUNTA 42 | WEDNESDAY, MARCH 4, 2015
[Lead] New Content Marketing Research for Manufacturers: Are You Focused on What’s Working?
SUGGESTION: Download this 43-page guide on how to use video to drive brand awareness, leads, and sales. Manufacturing marketers shifted gears in a big way this year, turning their attention toward sales as a primary goal for content marketing. That’s just one of the findings in our second annual report sponsored by Fathom. Let’s take a look.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 18, 2011
[Lead] Happiness, joy and big fat Klout scores
Living in a joyful way is a challenge but one key idea is staying focused on the reason for your journey. If you KNOW why you are on your path, then you also have internal guideposts to lead the way. Back in my 20s I was full of energy and ambition. “It doesn’t have to be that way you know, my teacher said. Joy is peace.
HUBSPOT | MONDAY, JUNE 2, 2014
[Lead] 4 Cool Little Things to Do With the New Twitter Profile [SlideShare]
In early April, Twitter officially announced that a new profile design was coming soon to a 140-character social media site near you. couple of weeks later, in mid-April Twitter made the updated profile optional for all Twitter users , providing everyone the opportunity to test out the new design for themselves. Twitter profile. Pinned Tweets.
CHRIS KOCH | FRIDAY, MARCH 25, 2011
[Lead] The prerequisite to effective social media: the idea organization
Some management consulting companies have the commitment to ideas baked into the culture—you simply will not survive as a consultant if you do not create ideas that lead to new IP. Eric Wittlake makes this point in a blog post this week and I heartily agree. What do I mean by an idea organization? Appeal to their egos. Make it competitive.
HUBSPOT | THURSDAY, JULY 25, 2013
[Lead] The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
Did this mean that I’m going to have to work doubly as hard to have my hard-earned leads see my emails? With the new Gmail feature, the email control goes right back where it belongs -- in the arms of your leads and customers. When I use my email, I’m a control freak. Is this a little neurotic? You betcha. Automation and control, yay!
VERTICAL RESPONSE | THURSDAY, JUNE 12, 2014
[Lead] Online Banner Ads: Out with the Old, in with Interactive
The Interactive Advertising Bureau, which is made up of 600 media and technology companies and is responsible for selling 86% of the online ads in the United States, is leading the change-the-ads charge. The world of online advertising is evolving. After all, display banner ads have been around since the early 2000s. All rights reserved.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 28, 2014
[Lead] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
SnapApp’s content marketing platform gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Quiz. 1.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 18, 2015
[Lead] Drive Mobile Engagement With In-App Messaging
holistic and thoughtful strategy to app messaging leads to higher app engagement, resulting in higher conversion and increased loyalty. Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. Oracle Marketing Cloud introduced In-App Messaging for its app marketing channel. Product News
BIZNOLOGY | MONDAY, JULY 13, 2015
[Lead] Website search and filtering for content marketing
Great content’s only great if your audience can find it.) So it’s worthwhile to invest time to implement search functionality thoughtfully. A/B tests and analytics interpretation will lead you to the solution – or solutions – that works best for your clients, your content, and your bottom line. Terminology. Implement it. Barren Results.
HALEY MARKETING | THURSDAY, NOVEMBER 19, 2015
[Lead] Management Registry, Inc. – Connecting Premier Employers With Top Talent
Management Registry, Inc. – one of the leading healthcare, professional, and general labor staffing agencies – provides our government with experienced and reliable temporary personnel support throughout the United States for: Healthcare Solutions – supplemental staffing for nursing, allied, technologists, and physicians.
HUBSPOT | WEDNESDAY, DECEMBER 22, 2010
[Lead] Top 10 Inbound Marketing Ebooks and Webinars of 2010
The Science of Lead Generation. 7. How to Use SEO and Social Search for Lead Generation. 9. We have reached the time when 2011 is only slightly more than a week away. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010. Top 10 Inbound Marketing Ebooks and Webinars of 2010. 1.
HUBSPOT | MONDAY, JULY 6, 2015
[Lead] 10 Things to Double-Check Before You Begin Your Next Campaign Analysis
While it's a natural instinct just to report on what appears on the dashboard without checking the time, that could easily lead to careless mistakes. However, without knowing how many leads and customers we generate from these offline campaigns, it becomes difficult to allocate resources appropriately. Enter UTM parameters.
SALESFUSION | MONDAY, MAY 12, 2014
[Lead] B2B Marketing Events
The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Lead] 5 Social Media Tips From A Digital Native
If your marketing goals are to create awareness, generate leads or boost sales, social media serves as a tactic to help realize those goals. by Joe Chernov | Tweet this I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. Content is not king.
TOM PISELLO | TUESDAY, FEBRUARY 15, 2011
[Lead] Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies
The results are based on survey responses from 2,014 CIOs worldwide, supported by interviews by Gartner analysts with leading CIOs, highlighting the following important trends: Busted Budgets - IT budgets are expected to increase by just 1% in 2011 over 2010 spending levels, with IT budgets not achieve their 2008 highs for 3 years, until 2014.
HUBSPOT | THURSDAY, APRIL 9, 2015
[Lead] Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell
Leading by Example. The web has inadvertently made authors out of us all as we post on forums, send emails, share information, write white papers, guides and various web content. Most of us, however, are not authors by profession and so consequently the quality of writing on the web varies greatly. What should they say? What format is best?
MARKETRI | MONDAY, NOVEMBER 19, 2012
[Lead] Marketri LLC Expands Solutions with Fractional Chief Marketing Officer Offering
Marketri specializes in inbound marketing solutions that focus on lead generation through integrating content marketing with social media and search engine optimization. The Fractional CMO often creates a comprehensive plan for a firm’s in-house mid-level Marketing Manager or Marketing Coordinator to execute. ” About Marketri LLC.
HUBSPOT | FRIDAY, FEBRUARY 4, 2011
[Lead] 5 Ways to Prepare for the Future of Email Marketing
Focus on Lead Nurturing Instead. Instead of purchasing lists, consider focusing more on lead nurturing campaigns. Lead nurturing is the practice of sending event-triggered emails to a specific segment. Learn How to Tweak Your Email Messaging to Generate More Leads! Cultivate Your House List. And you know what?
MARKETING ACTION | WEDNESDAY, MAY 13, 2015
[Lead] How B2C and B2B Email Deliverability Differ
For more tips on how to optimize your emails for mobile and generate leads, check out our eBook, How to Use Mobile Marketing to Generate Leads. The boundaries between B2C and B2B email delivery often overlap. But the boundaries between B2C and B2B deliverability are a bit more complicated. But that’s not always the case. Mobile.
SOCIAL MEDIA B2B | MONDAY, OCTOBER 14, 2013
[Lead] How to Build a Great B2B Community on Facebook
The page went from 0 – 10k likes in 2011 and more importantly the organization could track 22% of leads back to a first interaction on this Facebook page. We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn. Symantec. Neenah Paper. What makes these examples outstanding? Content.
HUBSPOT | WEDNESDAY, MAY 7, 2014
[Lead] The Essential Landing Page Checklist: 16 Things You Need to Double Check
So if your headline is " Free Checklist: Your Go-To Guide for Optimizing Facebook Ads," your sub-header would say something like "Learn all squeezing more traffic, leads, and customers out of Facebook.". If you''re hoping to get long-term traffic, leads, and customers out of your landing pages, you need to optimize for search engines.
KOMARKETING ASSOCIATES | WEDNESDAY, NOVEMBER 4, 2015
[Lead] How Pipeline Marketing is Changing The B2B Marketing Role [Interview]
It’s about focusing less on lead generation and more on the outcome of the marketing, which is business and revenue. The “2015 State of Pipeline Marketing” report from Bizible shed light on exactly how B2B marketers are aligning with sales to drive revenue. WHAT WAS THE KEY PURPOSE OF YOUR RESEARCH? WHY DO YOU THINK THIS IS THE CASE? JUST 7.4
SAZBEAN | THURSDAY, FEBRUARY 16, 2012
[Lead] How Social Media Capitalism Will Affect Your Future Marketing Strategy
Today, great inbound marketers can transform their business thanks to “free” traffic and leads from social media and search engines. But inbound leads are still 61 percent less expensive than outbound leads. We are all living the marketing high life. Can This Last Forever? News & Notes
SAZBEAN | THURSDAY, DECEMBER 22, 2011
[Lead] 7 B2B Buying Signals Marketers Should Pounce On
Getting visitors to convert into leads and ultimately sales is the name of the profitability game. Did you know that you can use tools that leverage reverse-IP lookup to track not only a known lead’s but also a company’s visits to your site? Inbound marketers are getting even better at attracting visitors to their websites.
TOMORROW PEOPLE | TUESDAY, AUGUST 21, 2012
[Lead] Don’t Miss the London Growth Strategies Conference!
Would you like to improve your inbound marketing skills at a hands-on workshop taught by some of the world’s leading experts ? Here’s a taster of what you’ll learn at this information-packed workshop: How to use new tools like Pinterest, Google+ and Instagram to drive leads to your business. London Growth Strategies Conference.
JUNTA 42 | TUESDAY, DECEMBER 8, 2015
[Lead] UK Marketers Need to Get Back to Basics [New Research]
Remember: Building subscribers is different than generating leads. When it comes to content marketing, UK marketers are doing more: Sixty-six percent of marketers say they expect their organization’s content marketing budget to increase in the next 12 months. What is going on? Are UK marketers doing too much? Wait … where’s the strategy?
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 1, 2011
[Lead] 7 Steps To Sales And Marketing Alignment
How do I know this is a big issue? 4 of The Hottest B2B Marketing Insider Topics are on sales alignment including How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity. Both quality and quantity of leads is important. mean we are all after the same goals for our companies: revenue, profit, happy customers.
SALESFUSION | MONDAY, MAY 19, 2014
[Lead] Designing a B2B Marketing Website
The post Designing a B2B Marketing Website appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"].
WRITTENT | WEDNESDAY, JULY 9, 2014
[Lead] 7 Steps to Writing a Copy That Sells
Writing effective sales copy is like holding the reader’s hand and leading them gently and firmly to the solution to their problem. Put contact forms in plain view and lay down a red carpet that leads readers directly to the point of sale. Image source. Here are the seven steps to writing a copy that sells. 1. Know your audience.
VERTICAL RESPONSE | WEDNESDAY, MARCH 11, 2015
[Lead] 29 Ways to Collect Email Addresses for Your Business
Create a Twitter lead generation card to advertise and gain sign ups for your email newsletter. Looking for ways to grow your email list? There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you have heaps of options for growing your list. Host your own event.
VOICE-BASED MARKETING | FRIDAY, JULY 19, 2013
[Lead] How Call Recording Helps Marketing, Sales, and Support Quality
This information is excellent for your own grasp of the fluidity with which your agents are managing your leads, but also essential when it comes to correcting problems that call recording reveals. In addition, a recorded calls also gives marketing the ability to listen to calls and gauge the interest/readiness to purchase of the leads.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 4, 2015
[Lead] The killer user experience: Apple Music
“Highway robbery” he called it. I’m a huge music fan, but most of what I listen to isn’t played on the “regular” radio. I’m convinced that listening to mostly commercials and the same number one hit played every 20 minutes is the leading cause of road rage. Enter Apple Music to save the day. It rocks!
HUBSPOT | MONDAY, JUNE 23, 2014
[Lead] Why Aren't My Facebook Fans Seeing My Posts Anymore?
And fewer of those interactions mean fewer conversions, leads, and customers. Spend the vast majority of your effort creating content (blog posts and long-form content such as ebooks, case studies, or videos) that will continue to garner inbound traffic, leads, and customers long after they’re first created. Your turn!
DIGITAL B2B MARKETING | WEDNESDAY, FEBRUARY 27, 2013
[Lead] A Guide to Creating a Thought Leadership Campaign
You have been asked to develop a campaign to establish your company as a thought leader and become one of the leading voices within your industry. Situation: Your B2B company is not seen as a thought leader in your industry. Normally I am opposed to the idea of thought leadership and campaign being used together. It gets you started.
WRITTENT | WEDNESDAY, APRIL 16, 2014
[Lead] How Often Should You Update Your Blog? A Data-Driven Answer
Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate. When it comes to lead generation, the companies who were able to blog 3-4 times daily saw by far the best results. Image source : Hubspot.
HINGE MARKETING | WEDNESDAY, OCTOBER 2, 2013
[Lead] Social Media Marketing Tips for A/E/C
Particularly in the A/E/C industry, some of the most effective methods of using social media are as a tool for thought leadership and industry expertise; networking and lead nurturing; and for recruiting top talent. blog post, white paper, ebook or guide) and how many leads you’re getting from that traffic. Best uses.
B2B MARKETING INSIDER | TUESDAY, MAY 17, 2011
[Lead] The Circle of Trust in B2B Marketing
A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago. Bill is a veteran b2b marketer currently leading AT&T’s b2b online marketing practice. He Good move. Rude awakening. To adapt to the role, I had to reprogram about 15 years of marketing imprinting from my memory.
IT'S ALL ABOUT REVENUE | MONDAY, JULY 23, 2012
[Lead] The Unexpected Value of Closed Loop Reporting [CHART]
But, does focusing on ROI really lead to better decision making? by Jennifer Horton | Tweet this Last week, Fournaise Marketing Group released an updated survey covering CEO’s opinions of marketers. And, 3 in 4 CEOs want marketers to become 100% ROI focused. These companies have: (1) over 3x as many average monthly landing pages activated.
HUBSPOT | WEDNESDAY, JANUARY 5, 2011
[Lead] 13 Must-Watch Marketing TED Presentations
Seth Godin on the tribes we lead. 6. In 2006 the Sapling Foundation started curating TED (Technology Entertainment and Design), a global set of conferences seeking to spread innovative ideas. Some of the best ideas spread by TED presenters have been related to marketing. 13 Must-Watch Marketing TED Presentations. 1. Ze Frank's web playroom.
CAPTORA | WEDNESDAY, NOVEMBER 11, 2015
[Lead] Top-of-the-Funnel Experience: Improving the Quest to Find and Buy
In the end, we want to make our own informed opinion, which leads us to investigate on our own. As a B2B or B2C buyer, the quest to purchase your preferred product can be a harrowing experience. With With more options than ever, the evaluation process takes a lot of your time, and your colleagues’ and vendors’ time. Help the web!
HUBSPOT | THURSDAY, JULY 26, 2012
[Lead] A Simple PowerPoint Ebook Template for Mere Marketing Mortals
We talk a lot about the importance of creating lead generation content, and we often cite ebooks as one of those awesome lead generators. Let's create a beautiful ebook together and generate you tons of leads! Step 4: Optimize Your Ebook for Lead Generation. Thing is. Ready to get started? Step 1: Get Set Up.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JULY 24, 2008
[Lead] Change or Die | Fast Company
Get more leads Pay-per-click puts your business at the top of search page results. ); document.write( ); Fast Talk ? ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership.
BIZNOLOGY | WEDNESDAY, MARCH 28, 2012
[Lead] Google takes another swipe at site search facilities
Those ads might lead searchers away from your site, even though they started out trying to search your site, which seems a bit strange, but it’s true. Google allows site owners to control sitelinks, those links underneath the home page link on the search results page that leads searchers deeper into the site. Do you see it?
HUBSPOT | WEDNESDAY, MARCH 19, 2014
[Lead] How to Display Site Content Only Your Mobile Viewers Can See
For instance, changing the content that these viewers see when visiting landing pages from a mobile device may, in fact, increase your lead gen. This can also apply to thank-you pages to reduce frustration amongst leads who cannot download your content on their mobile devices (even after they have already filled out your form).
SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 23, 2010
[Lead] A Good Reason to Invest in B2B Marketing Content: Sales
Content marketing is about conversations, conversion, value, social media, lead nurturing, acquisition, inbound and outbound. Content and the lead nurturing process. personalized and planned content marketing strategy guarantees a better conversion, better relationships with clients, a lower cost-per-lead and a better ROI.
ONPATH | THURSDAY, AUGUST 18, 2011
[Lead] Why Marketing Needs to Hire A Inside Sales Person
Sales people hate to call unqualified leads, tire kickers and anyone who has no budget, no authority, no need and no time frame for purchase. So why is it then that most marketing departments continue to send unqualified leads to sales? Marketing needs people on the phone to qualify leads before they go to sales. Let's face it.
HINGE MARKETING | MONDAY, JUNE 8, 2015
[Lead] Why Brand Differentiation is Essential for Professional Services Firms to Succeed
This is particularly true for RS&H, where the firm’s leading thinkers have shaped several modes of transportation across the U.S. With this knowledge in hand, you should be ready to get started differentiating your firm – and taking the lead in your marketplace. But is it actually important? And if so, how do you do it?
HUBSPOT | WEDNESDAY, JUNE 17, 2015
[Lead] 5 Things You'll Wish You Knew Before Buying Marketing Automation Software [Webinar]
She also has built the marketing team from the ground up, and used various digital marketing strategies to drive lead generation and 30% increased profit margins for the company. Ever buy something and realize there were things you wish you knew before you handed over your credit card? It stinks, right? Fortunately, you've got some help.
EMAGINE B2B BLOG | THURSDAY, JANUARY 31, 2013
[Lead] eMagine Launches New Websites
Permatex is a leading manufacturer, distributor and marketer of premium chemical products to the automotive maintenance and repair, home and hardware markets. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Cortendo. Volicon. B2B Web Strategy
VOICE-BASED MARKETING | THURSDAY, MAY 15, 2014
[Lead] What’s On The “To-Do List” for SaaS Marketers
But SaaS vendors that have graduated up from the startup phase should still keep tabs on where the highest-value leads are coming from and what trends are arising in the marketplace. When a Software-as-a-Service (SaaS) company goes on a growth spurt, marketing teams should be on their toes to support the push and sustain the traffic.
HINGE MARKETING | MONDAY, JUNE 15, 2015
[Lead] Visible Expert? Interview With SEO and Content Marketing Wizard Rand Fishkin
Related Stories AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage 10 Best Lead Generation Sources Visible Experts℠ Use to Attract Clients How Does Continuing Education (CE) Help Your Professional Services Firm? Committing to content marketing to build your personal and firm brands. Free Resources.
SALES ENGINE | WEDNESDAY, DECEMBER 16, 2015
[Lead] 4 Questions to Ask Yourself Before Outsourcing Content
Most B2B companies need help from an outsourced content development partner at different stages in the sales cycle, but many companies will fail to produce qualified leads for their sales teams, making it harder to justify increasing expenditures. Do you need help with a content strategy or do you have one clearly defined? Content Creation
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Lead] 7 Easy Fixes for Common Sales Follow Up Problems [Infographic]
You are better off using your time generating new leads. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Think about your significant other for a moment. Think about the strong relationship you''ve established built on trust, patience, and understanding. Words of Caution.
B2BBLOGGERS | TUESDAY, MAY 11, 2010
[Lead] B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.
About The B2Bblogger: Joan is a B2B marcom consultant and copywriter with more than 15 years experience helping high tech and industrial companies generate leads and sales through integrated marketing communications including SEO copywriting, social media and website content. reasing brand engagement. A Most likely, the answer is yes. Thanks!
LEAD LIAISON | TUESDAY, OCTOBER 27, 2015
[Lead] What is Website Visitor Tracking?
Website visitor tracking is the process of identifying important website activity to generate leads and insight for sales and marketing teams. appeared first on Lead Liaison. What is website visitor tracking ? These solutions generate reports of companies and/or people that visit your company’s website. How Visitor Tracking Works.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JANUARY 16, 2014
[Lead] How to Develop a Comprehensive B2B Marketing Strategy
lead qualification process that provides fully qualified opportunites to the sales team. Editor''s Note: This blog post is an excerpt from the eBook Marketers Making a Difference: Volume 3 about creating a comprehensive B2B marketing strategy. It was written by AG Salesworks'' Senior Vice President of Marketing and Sales Richard April.
YOUR SALES MANAGEMENT GURU | TUESDAY, JANUARY 14, 2014
[Lead] HowTo Deliver a TED Talk
Ken’s latest book is: “Leading High Performance Sales Teams”. How to Deliver a TED Talk. Secrets of the World’s Most Inspiring Presentations. How to Deliver a TED Talk by Jeremey Donovan, published by McGraw Hill, is a great read. The book is broken in four sections and 23 chapters and 112 tips! Choosing an Idea. Organizing Your Talk. Books
B2B MARKETING INSIDER | THURSDAY, DECEMBER 15, 2011
[Lead] 4 Steps to Mobile Marketing Success
Marketers should test the content and registration approaches to determine the right balance between quantity and quality of leads. First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There Image Source.
SAVVY B2B MARKETING | MONDAY, JUNE 6, 2011
[Lead] Sales Enablement 101: Treat Salespeople Like Customers
And, such strategies as seller segmentation and seller nurturing are as important to the enablement process as buyer segmentation and lead nurturing are to the customer acquisition process. We're pleased to present this guest post by Jody Canavan, president of Launch International. Nurturing Sales. Putting Down the Sales Tool Fire Hose.
THE FORWARD OBSERVER | WEDNESDAY, JULY 17, 2013
[Lead] B2B Marketers: How To Avoid Scaring Away Website Visitors
However, in a lead generation study by MECLAB, photos of real people outperformed stock photos by 95 percent. Artillery B2B Marketing Blog > The Forward Observer If you’ve ever heard the term “bounce rate” and wondered what it meant, it has nothing to do with writing bad checks or nightclub security. Animations/music – Avoid them.
BIZNOLOGY | THURSDAY, JULY 23, 2015
[Lead] Going Small: A Marketers Journey from Large Companies to the Startup World
And at PGi, I built the lead gen and inbound sales team that grew revenue over 300% in 3 years. For my entire career, I’ve worked for large companies. started in advertising working for Saatchi & Saatchi and Havas, two of largest global agencies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. Like this post?