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  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 23, 2011
    [Lead] “Quest For The Marketing Technologist”
    This new departmental harmony helps the firm achieve greater customer satisfaction which leads to higher retention and subsequently, greater lifetime value. Enhanced marketing/IT communication leads to competitive advantage for the enterprise.  “Is Marketing Talking to IT?”. but rather, “Is marketing talking to IT?” No Respect.
  • FATHOM  |  THURSDAY, JUNE 13, 2013
    [Lead] Using CTAs to “Direct” Your Website Visitors
    'By now most marketers have heard about personas, buying cycles and lead nurturing strategies to nourish your potential customers as they search and decide whom to buy from, and when. There’s some psychology involved, and some content marketing involved as well. Content Creation & Strategy Conversion Optimization Usability
  • SOCIAL MEDIA B2B  |  FRIDAY, JUNE 18, 2010
    [Lead] Recent B2B Marketing and Social Media Posts
    10 tips to blow online lead generation wide open. About 1/2 of Portent’s clients are lead-driven, not e-commerce driven. These 10 tips should help you increase your lead pipeline and the quality of leads in it. Here are some recent posts about B2B marketing and social media that I wanted to share. 54 Billion.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, MARCH 11, 2009
    [Lead] Employees, Social Media, and Superstar Economics
    All else being equal, having more followers leads to having even more followers. The need for impartiality also leads to an interesting side effect – the key names in the space will naturally be able to act as free agents. You could tell from the tone of the announcer that this concept was patently absurd to her. That will depend.
  • THE ROI GUY  |  FRIDAY, NOVEMBER 22, 2013
    [Lead] Sales Revenue Growth for 2014? More of the Same Won’t Deliver Results
    The #1 reason sales reps do not achieve quota goals is not a lack of leads, products, CRM or training – but a failure to effectively communicate value to today’s more frugal / skeptical prospect. 'In your 2014 plans, you likely have some significant revenue growth targets for the New Year. Why is this?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 21, 2013
    [Lead] Top 5 Brand Building Tools for Technology Firms
    For the cost of an impressive brochure, you can produce a memorable signature video that tells the story of your firm and positions you as a leading brand. Over time it can position your firm as a leading brand, so don’t hesitate to get the resources you need to do it well. It’s what leading technology services brands do.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 16, 2012
    [Lead] Question B2B SEO Tactics That Don’t Involve Strategic Marketing
    Is there an opportunity to generate quality leads through directory inclusion? lead generation, product marketing, or specific marketing segment)? A client emailed me this weekend with a message about a potential guest blogger for their website. Article Spinning and Article Directories. Link Exchanges/Reciprocal Linking. Splogs.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 16, 2013
    [Lead] Why Your Reps Are Spending Less Time in Front of Customers
    The best reps also spend more time getting in early and shaping demand  by conducting non-traditional due diligence, personally owning lead generation, and using social media as a critical channel to influence customers in the places where they learn. Want to guess what else has gone up?
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 2, 2009
    [Lead] Savvy Week in Review - Oct 2
    Selling in the New Economy: If You’re Not a Thought Leader You Won’t Survive - by @brittonmanasco via @RainToday Britton Manasco explains why thought leadership is increasingly critical to the success of professional services firms, and provides examples of those companies leading the way. Browse this list for some new ideas.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 10, 2009
    [Lead] Social Media Reality Check: You’re Not a Big Game Hunter
    " Think about terminology and phrases like "sales targets," "capturing leads," and "segmenting prospects." Although you may not see an immediate increase in the number of sales leads, you will be increasing your cache as a go-to source for useful information. I'll give you a hint. For example.
  • B2BBLOGGERS  |  SATURDAY, JUNE 12, 2010
    [Lead] 7 Steps For Dealing With Negative Blog Reviews And Comments.
    This is a chance to contribute, to learn, to lead, and to gain new friends. Chances are, a negative review will lead to more business for you if you will. someone in your office gasps. Negative blog reviews and negative comments are a reality of the new world order where everyone’s a publisher. Go ahead and engage. Or Does It?
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Lead] Following Trends vs. Trendsetting with Marketing Ad Spend
    Measure the success of your ads with tools like call tracking numbers to get concrete data on which of your ads are actually driving leads. TV advertising might be growing faster than digital, but that doesn’t mean your leads will grow faster than they would with digital. Pump the brakes. You Should Be Spending Money on Ads That Work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 29, 2013
    [Lead] The future of podcasting — Will video kill the radio star?
    Podcasting as a source of business leads. Podcasting as a source of business leads. 'Podcasting, which began as “audioblogging” in the 1980s, has enjoyed a renaissance as smart phones have become nearly ubiquitous. But what does the future hold? You have to hear it to believe it. The promise of blogging to your ears. Ready?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 27, 2010
    [Lead] Social scoring and the business case for blocking Twitter spammers
    Believe it or not, blocking spammers like “Twana&# might actually lead to important business benefits in the future.  Judging by her school-issue personal photo, Twana Florance appears to be a mild-mannered, middle-aged matron from Twin Falls, Idaho.  But there is no Twana Florance. What does it hurt?  Here’s why. Steve asked.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 10, 2010
    [Lead] A 7-Step Plan for Getting Started with Content Marketing
    Even if you have stellar content such eBooks, webcasts, white papers, all roads ultimately lead back to your website. A few years ago, my husband and I were preparing for our daughter's arrival. Like many parents-to-be, we wanted to have everything ready before we brought our daughter home. It was positively overwhelming! Where do you start?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 19, 2014
    [Lead] Determining link quality within a link building campaign
    Link building is essentially promotion, and the links you build can lead to increased brand exposure and awareness. 'Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. But what constitutes a “quality link”? SEO value. Relevancy.
  • HUBSPOT  |  TUESDAY, JUNE 7, 2011
    [Lead] 5 Social Media Marketing Tips for Small Businesses
    Targeting your social media posts to a specific area or keyword set ensures that you are only interacting with viable leads. You want to start a conversation with qualified leads, and grow that conversation organically. Instead, having 5 or 10 qualified leads will add much more to your bottom line. Narrow Your target. twitter.
  • BLOG MY CALLS  |  WEDNESDAY, JANUARY 29, 2014
    [Lead] Why Blog Posts About Failing Get Clicked More
    Why Do So Many Marketers Fail at Lead Gen? 'Recently we noticed an interesting trend on Blog.LogMyCalls.com : the blog posts about failure and failing get clicked more, get read more, and get shared more. Why Do So Many Marketers FAIL at Content Marketing? Why Do SMBs Fail at Local Search? 3 Groups That FAIL at Social Media Marketing.
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 5, 2015
    [Lead] Does your content marketing need a dye job?
    Throughout my career I have launched go-to-market initiatives and lead marketing strategies for award-winning, high growth technology companies including Netezza, SAP, Ascential Software and Powersoft. 'Early in my career, I did everything in my power to look more mature. dressed in conservative suits. For the record, you can’t fake maturity.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Lead] A New Definition for Inbound Marketing
    The Solution: A New Definition of Inbound Marketing Michael Brenner ( @brennermichael ) took it a step farther when he labeled a marketer’s percentage of leads from inbound marketing as “ a proxy for customer satisfaction with marketing. Inbound marketing is a hot topic in B2B marketing. Delight those that find you. Social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2011
    [Lead] Are there any ethical bloggers left out there?
    have built my blog and my community on excellent content and I’ve built trust, in part,  by not allowing outside companies to convert these great people into sales leads. With your kind support, {grow} has become a fairly popular blog. By the way, this is Susan Rafstein and I work for Synchristic Hosting.com. Are you interested? Susan.
  • VIDYARD  |  TUESDAY, MAY 6, 2014
    [Lead] How to Use Video to Close More Deals
    Leads Love Videos. You can share the video straight through your CRM ( via Salesforce Chatter ), and see exactly which leads watch your bonus content. 'Trust is a fundamental component of any good sales relationship, and – as any great salesperson knows – you can create incredible trust with a personal connection. Video is Scalable.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 2, 2013
    [Lead] A Review of the Book B2B AtoZ by Bill Blaney
    Myth 5: Blogging automatically leads to new customers. 'A Review of a good book on B2B Marketing. recently received a reviewer’s copy of the book B2B AtoZ by Bill Blaney – which covers B2B marketing. get many books sent to me, especially since I’m the host of the extremely popular online TV show, Marketing Made Simple TV.
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    SW: Nudge is focused on the relationships in B2B – we help turn a lead with a good fit but no engagement into a lead with a good fit and engagement. 'Next week in Boston, LeadLove kicks off with our first east coast city! Take a look at our Q&A and don’t forget to register for LeadLove Boston next week! Are all events the same?
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, JULY 25, 2012
    [Lead] How to Develop Blog Content: Look for Questions that Need Answers
    Even with the hole Google has put into its Analytics keywords report (the dreaded “not provided”), the report is still a treasure trove of information — especially when it comes to finding ideas for B2B blog and e-newsletter topics. Just search for, “How to.” Then have this person answer a question on a weekly basis.
  • REVENUE JOURNAL  |  SUNDAY, JANUARY 22, 2012
    [Lead] Jim Farley - a marketer with courage - interviewed by Brian Solis
    He also shows how marketing can LEAD a company, by understanding, communicating, and leveraging his knowledge of the customer's experience. Here's one of the best interviews I've seen in a long time. Jim is a wonderful example of a customer-centric marketer, a true thought leader. read more. Marketing strategy
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Lead] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source. Get in good with your analytics ? 1) Organic Search. sometimes.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 2, 2013
    [Lead] Online Marketing Strategy Gone Wrong: The Case of the Frozen Marketing Director
    Since the firm has done none of the work that would make them findable online, of course they are not getting leads from online search. Our research on 500 professional services firms (see Figure 1) shows that 77% of firms already generate new business leads online. 'Sometimes we are our own worst enemy. But that is not the problem.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Lead] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    Whether you’re a seasoned Account Executive who’s been selling since before the internet, or a newly promoted whippersnapper who made the most calls on the Lead Qualification team, anyone can become a trusted adviser to their clients or prospective clients. 'Author: Ray Carroll I love selling. That said, it’s not easy. won’t cut it. Sales
  • MARKETING INTERACTIONS  |  TUESDAY, JANUARY 19, 2010
    [Lead] Create Marketing Content that Lowers Risk
    You've launched a lead generation program that's done a terrific job of getting people to opt in for more of your great content. The flow of leads remains steady and your follow-on nurturing program is kicking into high gear. What happened? Fear of failure. Lack of confidence. Conflicting beliefs. Unanswered questions.
  • ENGAGE  |  THURSDAY, MARCH 14, 2013
    [Lead] 4 Ways Bloggers Can Keep Their Content Fresh
    Surprises are gifts that tend to lead to more good ideas, so embrace the other sides of your nature in order to make your content discover them in a natural way. More information leads to more nuanced views and helps your audience develop opinions of their own rather than just accepting yours. Be human. Don’t be boring. Bottom line?
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Lead] Architecture Marketing: 5 Tools to Measure Success
    Below, we’ve identified five architecture marketing tools that will help your firm evaluate if it’s on the track to more leads, higher growth, and broader brand visibility. Which paths most effectively promote a conversion to a lead (contact us)? Are your blog posts optimized for the critical keywords and phrases?
  • BIZNOLOGY  |  FRIDAY, JUNE 20, 2014
    [Lead] The 5 laws of effective e-Commerce websites
    Many business people think an e-Commerce website is limited only to those sites that actively sell products or generate leads. The thinking goes, if you don’t have a shopping cart, booking engine, or lead gen form, you’re not e-Commerce. 'Customers are Ignoring You (Photo credit: ronploof). Nonsense. Full stop. Last name.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2011
    [Lead] The Essential Step-by-Step Guide to Internet Marketing [Free Ebook]
    Step Five: Convert Site Traffic Into Leads. Traffic is great, but leads are even better! You'll learn how to put the right systems in place to start generating precious leads from all that business blogging and social media engagement. Step Six: Nurture Leads With Email Marketing. Step One: Create a Keyword Strategy.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Lead] 7 Shameless Tactics Marketers Use to Lure an Audience
    I'm not saying you should implement all of these, but hey, next time your CMO gives you a tough traffic or leads goal. Think about it -- 75 ways to get leads from Twitter is much more appealing than 3 measly methods; I mean, who couldn't come up with 3 ways to get leads on Twitter ? Slow and steady wins the race. Big whoop!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 28, 2013
    [Lead] Sales Prospecting For Minutemen
    If you can do that, then you can pass leads and become a successful BDR Sales Prospecting Perspectives is pleased to bring you a post from Business Development Representative Kyle Smith. recently made a trip back to my Alma mater to conduct some on campus interviews of college seniors. This student had no idea what we did as a company.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 31, 2014
    [Lead] 2015 Content Marketing Countdown: 10 Second Tweetable Takeaways
    out of 10 Leading marketing firms can track content performance for specific assets. out of 10 Leading marketing firms cite fueling lead nurturing as a top content marketing pressure.  < Tweet this! out of 10 Leading organizations still aim to improve their targeting for content marketing. < Tweet this!
  • BLOG MY CALLS  |  FRIDAY, MAY 17, 2013
    [Lead] Show Us The DATA! That Call Tracking (When Used Properly) Hurts SEO
    According to substantive research from BIA/Kelsey, an inbound phone call is the best lead a local business can get. Phone calls are the most valuable leads. How can we possibly not track our most valuable leads? We dare you to show us data that call tracking when used properly--hurts SEO. How is Call Tracking Not Used Properly?
  • SMALL MANUFACTURER BLOG  |  THURSDAY, SEPTEMBER 13, 2012
    [Lead] My Meat and Potatoes Approach to Marketing
    “You can take your blog content and repurpose it into your newsletter,” I find myself adding, “which is what will get you leads. Adam Jacobson of Red Three Consulting in NY, writes a terrific blog. The posts that entertain people don’t. made a similar discovery with my own blog some time ago. It works.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 10, 2013
    [Lead] 10 Takeaways from Content Marketing World and How to Measure Your Effectiveness
    Find out what contributes to a moment of inquiry becoming a lead. 'by Amanda Batista | Tweet this “Do you know where you are? You’re in the jungle, baby!”. The jungle that is, Content Marketing World , this week in Cleveland, OH. Hosted by Content Marketing Institute, the show brought together more than 1,700 attendees from 40+ countries. CMI
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 6, 2012
    [Lead] Harness the power of Newsjacking to Grow Your Business
    David Meerman Scott  ( @dmscott ), who was interviewed by Jeff Ogden, President of the lead generation company Find New Customers via Skype at Social Media Camp NYC , has a new book, Newsjacking. Use the News to Capture Free Publicity for your Company. just purchased it on my iPad and read it. Why don’t you do that too?
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Lead] 6 Reasons Why We Embraced Inbound Marketing
    ” As all communications channels become connected, we now have a way to connect our clients with qualified prospects and leads, converting them to new customers. On-Demand Webinar: The State of Inbound Marketing Lead Generation. This is a guest post by Ron Fink, partner at Strategic Marketing Solutions. Don't get me wrong.
  • SAZBEAN  |  TUESDAY, FEBRUARY 14, 2012
    [Lead] 4 Tips for Getting Users to Scroll Below the Fold on Your Page
    This is why newspapers developed the “continued” portion of many articles so they could “tease” a number of lead stories up front. Below the fold was a common term in the newspaper world as the most important news was put at the top of the page or above the fold. Getting people to read beyond the fold meant giving them a reason to continue.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Good Idea? Tailoring Video to the Buying Journey
    But it’s only as amazing as your top of funnel leads. 'Your animated explainer video may be flabbergastingly good. mean mint … spot on … even perfection. Meaning, it might win over prospects at the first step of their buying journey with you, but the fame stops there. without help from your sales team). Craving more good ideas?
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Lead] The Only B2B Content Marketing Battle Map You Need
    That’s where content tactics like ebooks, guides and lists can help you get found online and capture the lead. Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available. Or, companies jump into specific content marketing tactics without much planning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 31, 2014
    [Lead] How #TechnologyAndStuff became GM’s Oreo moment
    Um, it combines class-winning and -leading, um, you know, technology and stuff, with, uh, Wi-Fi powered by OnStar, sitting there on the screen. . Um, it combines class-winning and -leading, um, you know, technology and stuff, with, uh, Wi-Fi powered by OnStar, sitting there on the screen. . He voice was shaking. GM did something cool.
  • MARKETING ACTION  |  MONDAY, JUNE 16, 2014
    [Lead] Report From New York: How Agencies are Using Marketing Automation
    New technologies let them generate more leads and nurture them more effectively over a longer period of time; marketing automation also helps with identifying, prioritizing, and routing sales-ready leads to their clients’ Microsoft Dynamics CRM accounts. Automation makes lead nurturing easier. We had our first-ever  i?marketing
  • HUBSPOT  |  FRIDAY, JULY 30, 2010
    [Lead] 5 Ways to Get Out of the Pay-Per-Click Weeds
    Your priorities tend to reflect on what you're being measured, and we hope you're being measured primarily on generating high quality leads. Do you have a long enough sales cycle that you can get a more immediate measure from number of leads generated or click-throughs? What actually matters? PPC return on investment (ROI), of course.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 3, 2011
    [Lead] 5 Content Marketing Questions: #3 What’s Possible?
    As you write out several sentences to answer these questions, you’ll lead your readers through a path that leads to action. More leads, more opportunities, more clients, more money. #3 Whats Possible?" alt=" 5 Content Marketing Questions: #3 Whats Possible?" />. 3 Whats Possible?" What is the problem (pain, predicament)?
  • HUBSPOT  |  THURSDAY, AUGUST 22, 2013
    [Lead] How to Embed a Facebook Post [Quick Tip]
    You can share right from the post, and if you click into it to engage more, it''ll lead you to Facebook. 'A few weeks ago, Facebook started testing a cool new feature: Facebook embedded posts. They were doing one of those slooooow rollouts, where only big important people like CNN and the Huffington Post get to experiment. And voila!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 9, 2012
    [Lead] Should Your Business Buy Tumblr Ads?
    In other words, the ads don’t lead people to a website, landing page or other outside site. by Jesse Noyes | Tweet this If you’ve witnessed the birth of an Internet meme in the past two years, there’s a good chance you’ve visited Tumblr. Now it’s time to cash in. The open question is, Will anyone buy Tumblr ads?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 6, 2013
    [Lead] How to Use Dynamic Content for "Smarter" Marketing
    That database is a repository for any interaction you''ve had with a lead or customer. Having all of your marketing tools integrated into one platform with one shared contact database can help make sure that personalization rules extend throughout the platform and don''t lead to inconsistent experiences from channel to channel.
  • HINGE MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Lead] 3 Tips for Professional Services Firms on LinkedIn
    Related Stories Lead Nurturing For Professional Services Why Your Management Consulting Firm Should Consider a Competitor Analysis Webinar Recap: How to Use Research to Grow Your Firm 'Check out our latest video blog post above where we discuss 3 tips for professional services firm to leverage LinkedIn effectively. On Twitter or Facebook?
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 25, 2010
    [Lead] A Bait Shop Lesson in B2B CRM: “Crickets Self-Serve”
    BtoB Magazine articles you may also like: The Big Question "What is one critical lesson you've learned about effective lead nurturing?" 2010 Lead Generation Guide. One day, when my friend Jeff stopped at this old icehouse that also ran one of our favorite bait and tackle shops, he noticed the sign had been changed to "The Happy Store."
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 4, 2013
    [Lead] 30 Seconds or Less: 10 Best Practices for Delivering an Efficient Buying Experience
    Most B2B companies use live chat to identify and qualify leads and for many companies, it works. Marketo doesn’t even ask for a phone number and instead uses a third party vendor to look up the phone number after the lead has registered. Follow him on Google+ or Twitter. At my day job with TOPO , I have interviewed hundreds of buyers.
  • VIDYARD  |  MONDAY, MARCH 23, 2015
    [Lead] Kick the Boring Right Out of Your Video Interview Questions with These 10 Tips
    Videos can make traditional interview testimonials actually enjoyable (and since customer testimonials are one of the most effective content types for converting prospects and generating sales leads, they really should be in video format rather than in downloadable…I mean unreadable…oops, I mean deletable…text format).
  • MI6 MARKETING AGENCY  |  FRIDAY, FEBRUARY 10, 2012
    [Lead] Are You Giving More than Your Receiving?
    Second, some marketers and sales professionals I’ve spoken with agree that communicating via email and social is important for awareness, lead development and retention. Save Some Time on Us. Some of the better reads we encountered this week. We call these our Fave Five Posts. Our Favourite Posts for Week of Feb 6, 2012. Is it? Phelps.
  • MARKETING INTERACTIONS  |  THURSDAY, DECEMBER 30, 2010
    [Lead] Content Marketing for Customers Instead of Prospects
    love this question as so many B2B marketers are solely focused on lead generation at the expense of building relationships with customers. I recently received an email from someone who's read my book. He asked how to go about creating content to nurture and retain customers rather than prospects. Customers you have are highly valuable.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Lead] Why You Need to Stop Speaking "Techlish"
    Just imagine the possibilities to create exciting content when nobody else in your industry is taking the lead. No matter what industry you are in, your business has the opportunity to change the way it is perceived, to shatter the stereotype of your industry and become a leading voice that connects to other humans. 2) Say Something.
  • SAZBEAN  |  FRIDAY, JUNE 8, 2012
    [Lead] 7 Shameless Tactics Marketers Use to Lure an Audience
    I’m not saying you should implement all of these, but hey, next time your CMO gives you a tough traffic or leads goal … at least you’ll have some creative tricks in your back pocket! Slow and steady wins the race. But sometimes, isn’t it kind of nice to burst through that finish line? 1) Cute Animals. News & Note
  • B2BBLOGGERS  |  THURSDAY, JUNE 10, 2010
    [Lead] B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
    After all, who else can lead your company down the path to social media success but you? Show this B2B example: How IBM Uncovers “Millions of Dollars” Worth of Sales Leads with Social Media.  The good news is that you are not alone! There are numerous articles and tips out there to help you. Step 1: Help them see the new reality.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 22, 2012
    [Lead] Cold Calling Confessions Of A Shopaholic
    At the end of the day, both shopping and cold calling require research, preparation, and a course of action that will lead to best results, whether that be saving money on your shopping spree, or qualifying opportunities. For most, this can be a bit overwhelming, as you determine which sales fit your needs and priorities first.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 4, 2010
    [Lead] Savvy Week in Review - June 4
    Ardath Albee offers concrete ideas for attracting more leads and improving response to your content. Happy Friday, everyone! Even though it was a short week in the states, there was no shortage of great content around the blogosphere. Hope you find some nuggets of inspiration in these like we did. Ever heard of "Absence Thinking?"
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 23, 2010
    [Lead] Savvy Week in Review - April 23
    The Difference Between B2B Leads and Personas - by @ardath421 Another great post from Ardath Albee for anyone creating buyer persona that succinctly outlines 7 key categories Is it just us, or is everyone busier than ever? Have a great weekend! The Savvy Sisters. Ways to Get People to Believe You Online - by @rohitbhargava Credibility.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Lead] Answers to Your Top 11 Questions About Email Marketing #EmailSci
    performed better than emails sent from HubSpot: As you can see, the treatment's 0.96% click-through rate beat out the control's 0.73% click-through rate -- which also yielded us 131 more leads than our control. So juicy, in fact, that some equally juicy follow-up questions came rolling in from those listening to the webinar. We get that.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 14, 2012
    [Lead] Savvy Speaks: Web Site Pet Peeves (and Best Practices)
    hate when the only description of the company on the home page among a bunch of screaming graphis is the totally generic "We are a Social Media Company" or "We help with Lead Generation" Great but that could be a software solution, a BPO, a telesales organization. Here we share some of our annoyances. Wendy. Not cool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 2, 2010
    [Lead] PR versus marketing: The final battle over social media
    And to claim that PR should lead customer-facing activities is ridiculous.   But lead, no. Last week Vocus, a provider of on-demand PR management software, announced the results of a survey which found that the turf battle between PR and marketing rages on, especially over ownership of social media initiatives. Digg this! Tweet This!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] 4 Attributes of Your Next Content Marketing Superstar
    increasing traffic, brand awareness and lead generation. ?educating 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). improving SEO and customer service. ?building
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 1, 2011
    [Lead] Don’t Take “Selling” Out of Content Marketing
    Talk about: The number of sales qualified leads generated. Read my post 3 Business Blogs with Proven ROI from Industrial Companies for examples of content marketers who consistently strike the right balance between talking to engineers and industrial buyers in their own language while generating leads and driving sales for their companies.
  • LEAD VIEWS  |  THURSDAY, APRIL 15, 2010
    [Lead] LeadForce1 Integrates Marketing Automation Solution with NetSuite’s Cloud Computing Platform
    If you could gather all of this in-depth online visitor intelligence as part of your lead-gen process, in real-time, just think how much more effectively you could qualify leads, profile prospects, generate targeted messages and offers, and accelerate the sales cycle.  There are several reasons why…Let us begin with ease of use. 
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 2, 2013
    [Lead] eMagine Launches New Websites
    With technology out of the Massachusetts Institute of Technology, TEI is a Boston-based, leading biomedical company, applying its expertise in regenerative medicine to develop and commercialize novel biologic devices for a broad spectrum of soft tissue repair, reinforcement, and reconstruction applications. Tepha, Inc. Tepha, Inc. Enservio.
  • CONNECT THE DOCS  |  WEDNESDAY, AUGUST 18, 2010
    [Lead] The Dawn of Content Strategy
    " Joe Pulizzi is a leading author, speaker and strategist for content marketing. What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Listen.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Lead] 5 Foolproof Ways to Prevent Landing Page Abandonment
    the first step is to convert those visitors into leads, and landing pages are an efficient, low cost way to get that done. There's a delicate balance to strike between gathering enough qualifying information about your leads, and losing leads to excessively long forms. Reasonable Explanations for Landing Page Abandonment.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Lead] How to Win at LinkedIn Sponsored Updates
    When we looked back at the results, we saw that The ROI of Marketing Automation and The Definitive Guide to Marketing Metrics (DG2MM) performed much better than The Definitive Guide to Marketing Automation and The Gartner Magic Quadrant for CRM Lead Management. Or simply searching for a new tactic to try? Target Like A Champ. You can.
  • ANNUITAS  |  TUESDAY, FEBRUARY 11, 2014
    [Lead] From How Much Content to How to Stand Out – Q&A with Robert Rose
    But, primarily, my role is to lead and manage CMI’s Consulting/Advisory, Education and Technology divisions. So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Lead] 5 Quick Tips for Content Marketing Wins
    For content marketing to be effective in generating leads and helping close deals, much of the messaging should be focused on the intersection between brand and customer communication. When you place call tracking technology within your marketing campaigns, it is easy to identify which pieces are generating the most leads and/or conversions.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 5, 2013
    [Lead] Book Review: eMarketing Strategies For The Complex Sale
    Most I think would welcome ways to pull buyers forward in the sales process via lead nurturing. Many manufacturers have capital goods that have long selling cycles. recently finished eMarketing Strategies for the Complex Sale by Ardath Albee that I would recommend you read. Her insights and strategies have been used by many major companies.
  • HUBSPOT  |  MONDAY, NOVEMBER 19, 2012
    [Lead] A Simple Breakdown of All Your Facebook Advertising Options
    This ad can lead either to an external link, or another part of your Facebook page. If you post a photo, and sponsor that photo, clicking on the ad will only lead the user to your photo album on your Facebook page. We do this to drive traffic to our ebook offers, for example, which can be a great lead generation tool. Great!
  • HUBSPOT  |  THURSDAY, OCTOBER 11, 2012
    [Lead] 20 Stats That Explain Why Marketers Still Struggle to Measure Social Media ROI [Data]
    7) By 2013, lead management campaigns integrating 4 or more digital channels are expected to outperform single- or dual-channel campaigns by 300%. 11) 54% of marketers said the leading difficulty in measuring social media ROI is the inability to tie social media to actual business results. But LinkedIn launched 9 years ago.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 19, 2013
    [Lead] How Cloud Connectors Can Guide Your Campaign Strategy
    My intent is to use a series of LookBooks to present different assets, customers who identify the content was valuable will be sent product specific follow up communications to generate leads. Brandi is responsible for cross-selling to the existing Sage ERP installed base. Follow Brandi on Twitter @SageStarr.
  • SALES CHALLENGER  |  MONDAY, FEBRUARY 17, 2014
    [Lead] One Way to Take Control of Price-Driven Sales
    And, given what we know about today’s world of sales , it should not come as surprise that this strategy only leads to customers controlling the interaction which means indecision, lost deals, or at best, marginless business. But all too often reps take the opposite approach when facing price-driven commercial conversations.
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 28, 2011
    [Lead] The proof is in the pudding – The essential benchmarks for all B2B Marketer’s
    Leading us nicely on to how that budget is typically being allocated… Spread your cash wisely. Once your target audience has got sight of your campaign and responded in one way or the other, 4 in 10 of these leads on average will move from an initial enquiry to being ‘sales ready’. 22% of the budget goes on events. and 5.6%
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Lead] Three Important Elements of a Powerful A/B Testing Strategy
    Accurate Data Skewed data in an A/B test can impact the decisions your marketing teams makes about design and layout in the future, leading to poor conversion rates. To learn more about tracking phone leads from A/B tests download the free guide, “ Tracking Phone Leads: The Missing Piece of Marketing Automation. General
  • E-QUIP  |  THURSDAY, DECEMBER 18, 2014
    [Lead] Organizing the Sales Effort
    In particular, make sure you have enough "above-the-funnel" activity to generate the appropriate number of sales leads. Research indicates that as many as 80% of sales leads are neglected or mishandled. The leading A/E firms typically have some form of capture planning process to guide their efforts in closing on their best leads.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, DECEMBER 21, 2011
    [Lead] When the Price Isn’t Right
    Notice that instead of leading with the value of product features and focusing on known customer needs, the new approach leads with issue(s) costing customers money and telling them something they don’t already know about themselves. And as the title says, the focal point is price, price, price. Teach them something else that’s right.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 17, 2010
    [Lead] The sad, sorry state of phone systems today
    Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota , as well the ebook, Prospect Driven Marketing. I know business is bad, but my God, someone please answer the damned phone! No such user.&#
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2011
    [Lead] The Top 7 Things to Avoid at a Trade Show
    But before you print out your conference badge and grab your lead scanner, make sure you’re ready. One of the most critical factors in turning your trade show participation into revenue is your lead management process. The longer a lead sits untouched, the colder and less interested they will become. Going in blind.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Lead] 5 Landing Page A/B Tests (And Their Surprising Results)
    What is intended to make your visitors feel safe and secure can sometimes lead to a wrongful association of you asking for money. Even though Version B in the example above has a more compelling headline and clearer sub-header, version A increased leads by 115%. The truth, however, is that these best practices don’t work for everyone.
  • HUBSPOT  |  WEDNESDAY, MAY 12, 2010
    [Lead] 4 Business Blogging Best Practices
    However, if you are a B2B business blog and your goal is lead generation, then you really don't care about impressions. While one person may generate 100 impressions in a week for a media site, for a business blog, that same person is only going to account for one lead regardless of how often they view your content.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 29, 2010
    [Lead] Savvy Week in Review: January 28th
    Futurist and sociologist Brian Solis outlines the 10 stages that take a company from the fringe to the leading edge of social media. Blogging Businesses Experience 126% Higher Lead Growth Than Non-Blogging Businesses - via @HubSpot Are you wondering how useful blogging can be? The post-holiday lull is definitely over in blog-land!
  • INSIGHTIQ BLOG  |  THURSDAY, SEPTEMBER 15, 2011
    [Lead] 3 Steps to Building a Strong Mobile Commerce Foundation
    The core issue however, is that most companies simply don't know how to enter or lead the new mobile-commerce space: the channel is unproven, customer data is sparse, and ROI is difficult to prove. Optimizing for various browsers is a great start, but to really lead the m-commerce space, brands need to have a distinct mobile site.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 3, 2012
    [Lead] Sales Leadership: 2013 Sales Theme
    Ken’s latest book is: “Leading High Performance Sales Teams”. Sales Leadership:  2013 Sales Theme. Last week I was speaking at a conference on: “ Building and Maintaining Sales Motivation ”, after the program several individuals came up to discuss my concept of a “Drive Statement. Creating a “Drive Statement” can assist you.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 22, 2010
    [Lead] White Paper: Overview of the HVAC Market
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 55 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? Click here to sign up.
  • WRITTENT  |  FRIDAY, MAY 31, 2013
    [Lead] YouTube Secrets, Content Curation and Writing Productivity Tips for Marketers!
    Want to become a more productive writer, find even more ways to reach your audience or apply content curation for lead nurturing? Content Curation for Lead Nurturing. It would be surprising for you to hear that content curation strategy may be your addition to lead nurturing. Go ahead and read those helpful tips right now!
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 28, 2011
    [Lead] Savvy Week in Review: October 28
    New B2B lead generation calculus by @dmscott. We look forward to Friday for the obvious reasons, but also love that it's time for us to compile our favorite reads of the week. So read on and enjoy! And point us to your faves of the week! 10, 862 Comments Later, I Realize Blog Comments are NOT a Business Model by @TheSalesLion.
  • MARKETING INTERACTIONS  |  THURSDAY, AUGUST 20, 2009
    [Lead] Responding to B2B Prospect Behavior
    If they respond, this could be an indication that the lead would be better engaged by a different drip campaign. You can also learn if the lead is not a good fit. Your leads are people and each of them will respond to your word choices in different ways. To me, this response is the most iffy. Click to content offer. love these!
  • HUBSPOT  |  WEDNESDAY, AUGUST 1, 2012
    [Lead] Your Simple Guide to Launching a Twitter Advertising Campaign
    Whether you're just looking for more followers or you want to increase leads and customers, Twitter has some great paid options that can help you complement your organic Twitter marketing efforts. Remember, if you're promoting on mobile devices, make sure any links in your tweets lead to mobile-optimized web pages. Good question!
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 26, 2010
    [Lead] Marketing, Death and Taxes
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up. refuse to answer cold calls at work or home.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 30, 2013
    [Lead] 3 Steps To Improve Sales Forecasting
    Check out How to Widen Your Sales Net with Lead Management. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of  Frank Donny , founder and CEO of  Marseli , a marketing and sales analytics and performance measure software company. The CSO Insights 2013 performance study reports that only 46.5% Establish data goals.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Lead] 7 B2B Buying Signals Marketers Should Pounce On
    Getting visitors to convert into leads and ultimately sales is the name of the profitability game. Did you know that you can use tools that leverage reverse-IP lookup to track not only a known lead's but also a company's visits to your site? If you don’t have analytics or lead alerts set up, don’t wait. Nothing.
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