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  • SALES INTELLIGENCE VIEW  |  THURSDAY, JUNE 9, 2011
    [Lead] Social Selling in the Enterprise
    Marketing departments are spending money and energy to develop campaigns that drive qualified leads to sales people. What if sales people implemented some of the same strategies to drive leads of their own? Leveraging social media and online communities to drive revenue works. Enterprise social selling is growing up. Sales 2.0
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Lead] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Why add marketing automation into your stack? A MAP can help you organize and manage those complex and time consuming tasks that need to be coordinated with each other, including: Social media marketing and other early-funnel tactics to attract leads. Content marketing that help leads progress along the funnel and convert to sales.
  • INBOUND SALES NETWORK  |  THURSDAY, OCTOBER 20, 2011
    [Lead] Already Planning for 2012? You Better Be!
    While there are new factors contributing to the success of many companies’ business development initiatives, such as social media marketing, marketing automation, lead scoring, sales enablement and other tools/mediums to accelerate pipeline growth, they all depend on content to drive this growth. Sales Enablement.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 4, 2015
    [Lead] Write with this Easy Expert Ebook Outline
    This leads to the marketing phase and should be strategically planned out.). Are you an expert? Then you need to write and publish an  expert ebook.   Now.  Before  your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Traditional publishing barriers have fallen. So let’s get busy. Ask ‘ what if?’
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 14, 2011
    [Lead] Who Goes to Eloqua Experience?
    As you can see, marketers from a wide rang of industries are represented at this year’s Eloqua Experience, from leading software providers to top financial services companies. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. Breakdown of attendees by title.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 20, 2013
    [Lead] Humanity Still Rules! And Why It Makes For Better Sales Prospecting Emails
    Overloading your email with content and attachments is not only a great way to earn yourself a one-way ticket to the Spam folder, but you can also cheat yourself out of a potential lead by giving away too much information. I recently shared my thoughts on voicemail strategies, and how acting like a normal person generates more responses.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2012
    [Lead] How to Tackle Your 5 Toughest Email Marketing Challenges
    In fact, integration is the foundation on which HubSpot’s software was built as it connects SEO, blogging, social media, lead management, and reporting with email marketing and lead nurturing. click-through rate (CTR), but can you also see if that communication contributed to generating new leads? No wonder! Wrong.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Lead] Jeff Ogden, President of Find New Customers returns to the University of Notre Dame
    Jeff Ogden, the President of Find New Customers and winner of numerous marketing awards, such as the SLMA Top 50 Most Influential in Sales Lead Management is returning to his alma mater to celebrate the 30th anniversary of his graduation. He also writes for blogs belonging to companies such as Silverpop, Marketo and Eloqua.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 27, 2012
    [Lead] Inbound Marketing: Do You Have A Content Destination?
    And that will lead to more customers, more revenue and better business results from marketing efforts. B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. zzzzzzzzzz (snore). Oh, and don’t be boring! Photo Source.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 20, 2014
    [Lead] [Video] Why You Must Frame Your Sales Conversations With Assumptions
    From the first day I started selling, I was told that I should never, ever assume – that it would only lead to failure. Instead, I was supposed to be consultative, learning about a prospect''s situation before I made any definitive recommendations or pronouncements. Well, today things are different. Let me show you what I mean.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 5, 2012
    [Lead] A Guide to Understanding the B2B Buying Process
    This, however, results in buyers now suffering from information overload: they are being inundated with more marketing messages over even more channels than ever before, leading to information overload, confusion, and stalled decision-making cycles. The Executives' Guide to Building a Lead Generation Engine. The B2B Buying Process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 13, 2012
    [Lead] The Secret History of Pinterest — REVEALED!
    Where will this all lead?  In my mind it can only go to … MONDRIAN — THE FUTURE OF SOCIAL SHARING – 2013. The meteoric success of Pinterest has shocked everyone. Except me. have it all figured out. When blogging first caught on, people actually wrote things. There was a post, comments, debate, and dialogue. What to do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Lead] How to create social media metrics that matter
    Steve Goldner is the Senior Director at MediaWhiz where he leads the social media practice. By Steve Goldner, Contributing {grow} Columnist. head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! So how do you even go about this?  Notice I did not mention sales.
  • LEADSLOTH  |  FRIDAY, APRIL 24, 2009
    [Lead] Top-10 Marketing Automation Blogs
    BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. Brian Carroll ’s B2B Lead Generation blog ( @brianjcarroll ). David’s posts are about content-based marketing, which is an important ingredient of successful lead generation.
  • SALES CHALLENGER  |  MONDAY, JUNE 11, 2012
    [Lead] Can You Say What Your Key Account Strategy Is?
    You’d think that investing in our best customers would lead to easy growth.  Lack of a coherent strategy leads to disarray for both our coworkers and our customers. What does that mean?”  The VP said this moment caused him to do some soul searching. How will partnering with us more strategically help them grow their business?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 10, 2013
    [Lead] Dallas Digital Summit: Creative Social Strategies Presentation
    This session will dig into some of the advanced tactics that leading brands are using to fully leverage platforms like Twitter, LinkedIn and Facebook for business. Today at 4pm CST I will be speaking on the “Creative Social Strategies: More Than Just Facebook” panel at the Dallas Digital Summit.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    It used to be that marketing was all very top-of-the-funnel, and once a lead was identified, marketing passed it completely over to the sales team, and they would take it and run it to close. Sales obviously gets involved once a lead is a lead, and they certainly stay through and have regular communications with many leads and customers.
  • CONTENT MARKETING FOR BI  |  TUESDAY, NOVEMBER 29, 2011
    [Lead] Who Says Geeks Aren’t Social?
    Unfortunately, many B2B companies are still struggling to embrace social media as a marketing and lead generation tool. Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? Think again! Turns out IT decision makers are social too! These geeks have gone social and they’re looking for you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Lead] The Net Generation and the future of social media marketing
    Anything short of the leading technology is considered passe. I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. Customization. Tweet.
  • MARKETING ACTION  |  FRIDAY, JANUARY 11, 2013
    [Lead] Social Media Is Driving Customer Service Expectations
    Prospector leads you to that ultra-relevant tweeter who needs your help or is ready for your specific offers or promotions – right now. Did you know that 59% of consumers say they would switch brands for better service? And that 50% of consumers give a business just one week to respond to a problem before dropping the company?
  • BIZNOLOGY  |  TUESDAY, APRIL 3, 2012
    [Lead] Why Pinterest Matters to Us Social Media Marketers
    And Pinterest holds our feet to the fire because the image leads the appeal of the content. If you use images or photos on any of your sites, you’re already on Pinterest , whether you’ve registered on Pinterest or not. So, what’re you going to do about it? But you’re not going to be lame like that, right?
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Lead] Benefits of HubSpot's Social Media Tool
    However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as: How many leads did we generate? What if we were able to directly tie a Tweet or a Facebook post to a lead in our database who’s engaged with our content? How many sales were made through our social media channels?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [Lead] 6 Ways to Make Your Marketing to Tradesmen More Effective
    But things like trade show leads, direct mail and online programs are measurable. The quality of your sales leads is far more important. If you adhere to the previous five suggestions, you will deliver better-quality leads, which will improve your bottom line and make everybody happy. Focus On What You Can Control.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 15, 2009
    [Lead] 10 BtoB Marketers Predictions for 2010
    Lead Generation tools must combine with Social Media tools – Right now we have tools to listen, tools to monitor, tools to track clicks to the corporate website, tools to track leads that are being nurtured. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Lead] Six Essential Online Marketing Tools for AEC Firms
    Customer Relationship Management (CRM) Systems We’re all busy, so staying organized and on top of leads is a must. Lead sheets can be a mile long. solid CRM System (see Infusionsoft , Salesforce or Hubspot for examples) will help you keep track of your leads. Did I mention that its free)? Ready to learn more?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Lead] 5 Data-Fueled Selling Ideas That Work
    Proactive monitoring of open social channels will identify potential leads who have reached out to your competitors. Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work strategically with your data. Mining for gold takes some elbow grease, but the returns can be massive.
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 6, 2011
    [Lead] Fashion & Social Media: Power to the People or the Publisher?
    The ability to amplify the buzz of a new look at social's warp-speed provides even the most leading edge designers with a strategic weapon. As we move into an age where content curation leads content, where influencers dictate styles and trends, some organizations really stand out, while others fall flat on the runway. Zara People!
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Lead] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    The event included more than 100 Chief Marketing Officers from some of the world’s leading brands. “Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. We are at an inflection point.”. At the same time, pressure increases on natural resources and social services. Check out the slides below.
  • HUBSPOT  |  FRIDAY, MAY 9, 2014
    [Lead] How to Think of Good Ideas [SlideShare]
    If you try to do both at the same time, it can lead to writer''s block.". No matter how long you''ve been creating content, you can get stuck. Writer''s block, they call it. But to you, it''s something much more frustrating than a "block." and makes it really hard to do your job, too. The solution to this all? Tweetable Takeaways.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Lead] Case study: Building a social media career in 12 months
    She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. Ana Silva O’Reilly on the job in the Maldives. ” 2. ” 3.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Lead] If I were the King of Facebook …
    Data reserves as a strategic weapon and how Facebook can create competitive advantage by leading on the data protection issues. Data reserves as a strategic weapon and how Facebook can create competitive advantage by leading on the data protection issues. - Why doesn''t Facebook pay us for our content? Impossible you say?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 11, 2011
    [Lead] How blogging changed a life
    You never know where this journey will lead next. I was at a party the other night and was discussing some of my exciting current projects with a new friend.  He asked me: “Five years ago, could you have ever imagined you would be where you are today?” You see, five years ago I was hopeless. Blogging. Maybe you are my next friend?
  • THE FORWARD OBSERVER  |  WEDNESDAY, DECEMBER 5, 2012
    [Lead] What B2B Marketers Can Learn About Social Media From The US Air Force
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who adopt top-flight social media policies and best practices can lift their profile, generate better quality leads and grow their business. Because of limited understanding and skill sets, many B2B companies have not fully embraced social media. Air Force.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Lead] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    conversion rates, etc.), AND even tie leads generated via their platforms directly to revenue through a connection to your CRM.   Chances are, if you’re an OEM, you have a healthy lead value (calculated based on cost of your products x lifetime value of the customer).  Pretty cool (and targeted) stuff! 3.
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Lead] Case Study: RestorationSOS
    RestorationSOS Improves Lead Response Speed, Optimizes Marketing Spend, and Generates More Business Using Ifbyphone. Quite often when we get web leads on the phone we hear: ‘Wow you guys are quick!’ We get that a lot and that’s because of Ifbyphone,” said Leo Nov, Chairman of RestorationSOS. Recording Phone Calls for Quality Assurance.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 19, 2010
    [Lead] A Great Process Is Much Better Than A Great Player
    Depending on your solution and target audience, there are metrics that will show you how many calls you need to make to get someone live on the phone, how many of those people will have a meaningful conversation with you and how many of those conversations will turn into leads. This yields 8 – 12 leads per month.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 3, 2012
    [Lead] What’s Amazon Supply Going To Do For Your Business?
    It’s been a few months now since Amazon announced its serious entry into the MRO market with Amazon Supply. The new service directly goes head to head with Grainger, Fastenal, McMaster Carr and MSC Direct. If you already sell through any of these, what are your feelings about another player in the market? What are your thoughts?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Lead] 12 Tools & Resources to Help You Create Better Buyer Personas
    Even if you''re the one leading the charge on creating buyer personas, you''re going to need to collaborate with your coworkers to get a well-rounded view of your semi-fictional customer. Lead Intelligence. Lead intelligence is one of the best ways to learn insights and tidbits about your personas. Interviewing Customers.
  • SAZBEAN  |  FRIDAY, OCTOBER 18, 2013
    [Lead] How Online Content Can Drive Your Business Growth
    So, the next question is how to get their attention and to lead them to your service offering. growing (Photo credit: nonanet) Every day thousands of people go online in search of useful information or communication through social networks. This is where your prospective customers are. Design Strategy
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 13, 2012
    [Lead] 5 Secret Keys To Running An Effective Teleprospecting Campaign
    In addition to providing your team with better quality data, I highly recommend using an automated marketing tool to move your leads further down the funnel. This will result in providing your team with more targeted leads to follow up on. Believe me; I am by no means saying I have all the answers. Execution and follow-through!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 13, 2015
    [Lead] Driving Engagement and Conversion with Marketing Apps
    Lead Management. So you’ve bought the latest new marketing roadster with high-tech features. Now you’re looking to extend its stock performance. The marketing technology landscape is constantly evolving with hundreds of innovative solutions you can use to solve business challenges while powering engagement and conversion. Mobile.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 14, 2011
    [Lead] Is your Website Optimized for Mobile Users?
    right now almost 7% of Internet traffic is coming from non-computer devices with mobile phones leading the way. Here are some facts we can’t ignore : According to Hubspot , mobile devices will be the number-one way we access the Internet by 2013. Comscore just released a white paper that shows in the U.S.
  • LOOPFUSE  |  FRIDAY, OCTOBER 19, 2012
    [Lead] What's on the horizon for marketing professionals in the next 12 months? [Webinar]
    We’ll be digging into how companies approach lead management, how marketing budgets are changing, and both tools and tactics being used to drive the sales funnel. . Join us on Tuesday, October 30 at 2pm ET/11am PT and we’ll tell you! You can download the full survey results here.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2011
    [Lead] 5 Ways Commenting on Blogs Boosts Your Marketing Efforts
    Here are five ways blog commenting can boost your marketing efforts: Increases Readership : Find leads who are looking for you, but just haven’t found you yet. Leads are doing research on the internet for your product, so be where they’re at, which won’t always be on your website. They will appreciate it, and you will benefit.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 13, 2012
    [Lead] Marketing Campaign: 4 Top Tips to Generate Demand
    This special guest post by Dai Hill explores the top 4 ways that businesses can handle demand generation, and is written on behalf of Cosine , the leading Field Marketing agency. We at the sales lead generation company Find New Customers (and the Creator and Host of Marketing Made Simple TV ) thank Dai for this. Look after Alumni.
  • VOLACCI  |  FRIDAY, JULY 26, 2013
    [Lead] Your Business Needs a Newsletter!
    Rather than cold-calling prospective leads who''ll give you the cold shoulder, sending an online newsletter is unobtrusive… and furthermore, people who receive newsletters do so voluntarily, and if you have a marketing automation system, will begin their journey down the sales funnel. 3. Newsletters are easy. Newsletters are effective.
  • VIDYARD  |  TUESDAY, MAY 6, 2014
    [Lead] How to Use Video to Close More Deals
    Leads Love Videos. You can share the video straight through your CRM ( via Salesforce Chatter ), and see exactly which leads watch your bonus content. Trust is a fundamental component of any good sales relationship, and – as any great salesperson knows – you can create incredible trust with a personal connection. Video is Scalable.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Lead] The 4-Hour Marketing Workweek
    They're the crux of your lead generation efforts! Then "bundle" them together to form a comprehensive offer that teaches leads about every aspect of that subject matter. Is there something you can create in Photoshop, Excel, or even Word that your leads would love to have bookmarked or saved on their desktop to use over and over?
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 31, 2010
    [Lead] Best of ClickDocuments "Connect the Docs" Blog in 2010
    These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. I had invited Seth Godin to discuss his new book Linchpin: Are You Indispensable? Which content should be gated to generate leads? A big thank you to all our readers, guest bloggers and interviewees! Top 5 BLOG POSTS.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Lead] 5 Common Infographic Pitfalls to Avoid at All Costs
    And that leads us to pitfall number two–not properly citing your sources. For your outreach, make sure you: post the infographic on social networks, support those posts with paid ads, send out an email blast if appropriate, and add your infographic to your lead nurture tracks. Not Using Reputable Data Sources.
  • INBOUND SALES NETWORK  |  TUESDAY, MAY 3, 2011
    [Lead] How the B2B Buying Process Has Changed
    Want to learn more about lead generation tactics check out these free resources: SALES AND MARKETING ALIGNMENT. HOW TO CONVERT INBOUND LEADS INTO SALES PERFORMANCE. Learn more about How to Convert Inbound Leads into Sales Performance What Marketing Can Learn From Sales. How Sales Has Changed.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 4, 2013
    [Lead] Top 5 ways to optimize sales enablement efforts
    Education leads to trust and trust leads to sales, so create content (like ebooks or videos ) and freely give them away to your customers. Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. Tell your story.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 25, 2013
    [Lead] Kicking Off Eloqua Experience Europe With The 5 Tenets of Modern Marketing
    Today’s modern marketers accomplish this by knowing the customer’s buying cycle, engaging the buyer all the way through the buying cycle, and delivering qualified leads. 4. by Eloqua | Tweet this Eloqua Experience Europe kicked off in London this week, where nearly 400 marketers are coming together at the Millennium Gloucester Hotel.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 1, 2014
    [Lead] Facebook’s Changing Algorithm: How to Make it Work for You
    “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about,” the Facebook blog states. It also leads to more people following you – so they’ll read your content without having to see ads going forward.
  • BIZNOLOGY  |  THURSDAY, JANUARY 3, 2013
    [Lead] Should CMO stand for Cheap Marketing Officer?
    Now that it can be done cheaply, it is as important as everything else that leads to a sale. Photo credit: Images_of_Money. I’m cheap. There. said it. Some people don’t like the word  cheap. They’d rather be  frugal or  thrifty. Not me. more and more, I think this is how we need to approach marketing. Or heavy advertising.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Lead] 6 Cool Company Blogs Everyone Will Enjoy Reading
    Laserfiche is an ECM software company that focuses on government, financial services, and education markets -- and it's gone from garnering zero leads from their website to having online leads account for 60% of closes. turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works.
  • B2B MARKETING ONLINE  |  FRIDAY, JANUARY 14, 2011
    [Lead] Bluebirds are the most amazing creatures.
    The agencies have been briefed, the business primed and the sales team are ready and waiting for your meticulously planned leads or appointments. Jumping in head first to find that after lots of effort and excitement, the lead actually turned out to be not that great an opportunity. Does the prospect fit your profile?
  • SAZBEAN  |  SATURDAY, APRIL 6, 2013
    [Lead] Top Internet strategy, marketing and technology links for the week of April 6, 2013
    Here are the top Internet strategy, marketing and technology links for the week of April 6, 2013… It’s Time to Stop Thinking Like Marketers  (Social Media Marketing) Data is Not Killing Creativity, it’s Just Changing How We Tell Stories  (Tech Crunch) Social Media for Customer Service: Just Do It! News & Notes
  • MARKETING INTERACTIONS  |  TUESDAY, FEBRUARY 22, 2011
    [Lead] B2B Marketing Needs People Geeks
    Guide - the ability to allow people to lead/control their process while skillfully guiding them to the next steps in your story that they need to take based on their stage in the buying process. This said, the idea translates to pretty much all marketing strategy and activities whether executed online or off. We need people geeks."
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Lead] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    One of the toughest roles as a B2B marketer is properly tracking lead generation, assigning value, and calculating return on investment. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Lead] What Makes a Great Creative Brief? « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? similar question was posted on Quora and elicited a number of different but very interesting responses. If you come from the agency side, you are used to a certain format.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Lead] Right Time, Real Time Selling
    Use the web and technology to automate the “black art” of the top of the funnel — lead development. GXS, a former GE division, did this and grew website lead generation by 70%. In three months, they generated over 1,000 new leads, worth several million dollars in revenue  based on close rate probability.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 2, 2013
    [Lead] How to Train Your Inside Sales Team to Stay Organized
    Your thoughts are scrambled between big projects – meeting with the sales team to follow up on passed leads or working on a new script – and small projects – leaving 15-second voicemails and filing papers. It’s Monday morning. You sit in your chair and elbow over a stack of papers in order to reach your keyboard. and 3 to 5 p.m.
  • SALES CHALLENGER  |  MONDAY, JANUARY 28, 2013
    [Lead] Is Mobile Changing the Rules of Sales Engagement?
    Real-Time Availability of CRM Data: Reps can inform customer management decisions by accessing relevant customer data on account management, lead management, sales performance, and analytics or by participating in social CRM in real-time. The use of web, and now mobile, is changing the way customers make decisions.
  • VIDYARD  |  FRIDAY, MARCH 21, 2014
    [Lead] Top 5 Reasons why Webinars are Your Gateway Drug to Video Marketing
    Don’t get me wrong, when it comes to engagement, nothing beats video, but I can’t tell you how many times I’ve heard the question, “How can we use video for lead gen?” For example, collect contact information by gating your video and then, use the viewing history data from your video marketing platform to score leads in your MAP and CRM.
  • AVITAGE  |  TUESDAY, AUGUST 21, 2012
    [Lead] Yogi Berra on Content Marketing
    Yogi Berra had the brilliance to bring wisdom and insight to the obvious.  I recently heard his famous phrase, “It’s like Déjà vu all over again.” It reminded me that there are lessons available in history that we can all benefit from.  When we acquired the fourth largest US drug chain our own sales/square foot was $575.00 The transformation.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 5, 2013
    [Lead] Inside Sales Teams: Don’t Let Your Reps Turn into Droids
    As it turned out, he became a qualified lead that I passed over. Whether you have four or five qualification questions that must have answers tied to them, my best advice is to hone in on the absolute necessary criteria that you need in order to qualify the lead. This is when they become droids! He too had heard it said different ways.
  • HUBSPOT  |  SATURDAY, NOVEMBER 8, 2014
    [Lead] 9 Email Marketers Explain Why Nobody Opens Your Emails
    "Sometimes, what happens is your older leads are still opening your email, while new signups have no idea your newsletter is coming. Mark Cenicola , BannerView.com. 7) The Label Leads to Boring, Repetitive Material. This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Lead] The Tell-Tale Signs It's Time to Hire a Marketing Agency
    The challenge is that when you’re an inbound marketing team of one (or even just a handful of people), you also become copywriter, designer, strategist, accountant, sales lead, editor, SEO specialist. Sales leads are given prime attention, between the hours of 11:30 p.m. the list could go on for paragraphs. Awful visual, right?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Lead] Are Facebook Clicks Totally and Utterly Meaningless?
    We also look at the cost per lead, and I think that metric is what's most important, because we do a bunch of different campaigns -- from ad campaigns to Sponsored Stories. If we can do less work (spend less, and get more leads) we're going to focus on that. Clicks don't matter. Wait, what? The "Clicks Don't Matter" Argument.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Lead] 4 Ways to Unleash Marketing Creativity at Work
    New experiences lead to new ideas, so get out there and do something. That’s because tired brains tend to lose their filter, which can lead to improved creativity. Challenging situations—like launching a new product or expanding internationally—can lead to failure. Author: Libby Estell Marketing demands creativity.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Lead] 7 Marketing Skills You Need to Get a Promotion
    You can download a simple blog planning calendar here. 2) Create unique and valuable offers to generate leads. An ineffective marketer creates a bunch of generic "contact us" landing pages on his website and thinks the leads will automatically start rolling in. Are you vying for a promotion? An effective marketer plans ahead.
  • HUBSPOT  |  TUESDAY, OCTOBER 19, 2010
    [Lead] 3 Marketing Metrics Your Boss NEEDS To See
    good marketer will say “I spent $1,000 on paid search and generated 100 leads for the sales team. ” A great marketer will analyze the data one more level, and say “I spent $1,000 on paid search, generated 100 leads for the sales team, they closed 5 of them, and 4 of those customers left us after 3 months.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Lead] 6 Great B2B Business, Marketing, and Strategy Books
    B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. It’s been proven that high income earners read more books than other demographics. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35 on Kindle.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 20, 2013
    [Lead] Extended Metaphors in Marketing: Fishing Edition
    Unfortunately, this can sometimes be the trickiest part of fishing unless you have solid lead capture and lead response tools. Check out this free on-demand webinar, The Marketer’s Guide to Tracking and Scoring Phone Leads. Everyone has heard a motivational speech or a blog that begins, “Marketing is like….” Know Your Fish.
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Lead] Why Keyword Level Call Tracking?
    Marketers who use call tracking technology can get a leg up on competitors by tracking inbound calls back to specific keywords, PPC ads, and web pages to properly attribute new leads to the marketing source. These analytics reports, however, will not take into account phone leads generated from each variation. 55% Bing Ads.
  • SAVVY B2B MARKETING  |  TUESDAY, DECEMBER 15, 2009
    [Lead] What to Consider Before Your Web Site Launch or Redesign
    Most B2B sites are content hubs and critical to lead-generation and nurturing. David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. Q. Can you share a few tips? A.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 16, 2011
    [Lead] How to hire great employees – every time
    While I’m today President of the B2B lead generation consultancy, Find New Customers today, I’m was Candidate B at the huge software firm. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. New hires rarely work out (almost 1/2 fail within 18 months!). Answer: Flip a coin.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Lead] What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014
    DRIVING FACEBOOK LEADS with MARKETO. Marketo’s Carra Manahan, joined by Dennis Yu and Travis King of BlitzMetrics, will explain how generating new followers becomes generating leads. Can you tell the C-suite exactly how many leads, week over week, you’re generating against your goals? MARKETO FUN RUN/WALK. Register here ! 
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 2, 2013
    [Lead] B2B Experts: The Difference Between Social Media and Content Marketing
    Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. The graph below shows worldwide Google searches for the terms social media and content marketing. Below are their answers to this question. Marketing
  • PR MEETS MARKETING  |  SUNDAY, APRIL 18, 2010
    [Lead] New Breed of Analysts
    This leads into the final area of change for analyst firms. The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. But all is not gloom and doom. Quicker to Identify, Evaluate and Research New Technology Segments.
  • VIEWPOINT  |  WEDNESDAY, APRIL 10, 2013
    [Lead] Sales 2.0 2013 Conference - My Featured Tweets #S20C
    Rules to lead: ask employees, involve everyone, chart progress, reward good/confront bad, fire people, mood is everything @ jeffreyhayzlett. — Dan McDade (@dandade) April 9, 2013. Day two of Sales 2.0 Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. Here are a few tweet highlights. Day two Sales 2.0
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 27, 2011
    [Lead] 5 Content Marketing Questions: #1 What’s the Problem?
    This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ pain. In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. What is possible?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Lead] 17 Content Marketing Tips For Any Size Budget
    My first job as head of marketing for a small company included a large objective of driving awareness as well as leads for sales. Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. But there are plenty of examples of small-business content marketing successes.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Lead] Content Strategy Ain’t Just For Large Companies
    By focusing on customer-driven content, small companies can be effective at generating leads, opportunities and real revenue. In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. also answer the question of whether content marketing is just another term for marketing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 27, 2012
    [Lead] Sales Management & The Impact of Social Media
    Ken’s latest book: Leading High Performance Sales Teams is available at his website. Sales Management and the Impact of Social Media. Ken Thoreson. In the traditional sense of a new product introduction, social media is moving through various stages. This is exactly what I believe is the direction we will move. Let know your thoughts?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 4, 2014
    [Lead] 4 Steps To Success In The New Demand Generation World
    Director of Lead Generation at Ventyx. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. Today’s post is another guest post from Rob Krekstein, Sr. Business Model. Process. Training.
  • EMAGINE B2B BLOG  |  FRIDAY, DECEMBER 26, 2014
    [Lead] SEO 2014 Re-Cap: Search Statistics You Should Know
    Websites with 30 or more pages generate 7 times more leads than those with less than 10 pages ( Arek Estall ). It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates. Overall Search Behavior. 93% of website visits begin via a search engine ( Arek Estall ).
  • BLOG MY CALLS  |  TUESDAY, FEBRUARY 11, 2014
    [Lead] Interesting Data from 2 Weeks of LinkedIn Sponsored Updates
    In an effort to expand our content marketing and lead gen efforts, we''ve starting putting some cash into LinkedIn Sponsored Updates. Not surprisingly, sending people straight to White Paper landing pages was a much more effective use of ad spend than sending people to blog posts (at least in terms of lead gen). CPL is very, very good.
  • SYNECORE  |  MONDAY, JANUARY 26, 2015
    [Lead] 5 Facts Every Business Needs to Know about the Mobile Revolution
    To entice these searchers to convert to leads and customers, some businesses are providing advantages to mobile users such as giving a free gift or providing a discount code. Combining gifts like these with an RWD website is a surefire way to provide mobile consumers with a fantastic user-experience that will likely result in more leads.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 1, 2012
    [Lead] Does Social Selling Really Work in B2B?
    Let’s take a closer look at how social selling can help improve B2B sales people’s productivity and overall profitability: Lead Generation and Prospecting Generating new leads and prospecting is all about discovering new prospects who would be in a position to purchase your product or service.
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Lead] 10 Terrible Reasons to Redesign Your Website
    Instead, obsess over how your redesign is going to make your website effective at attracting traffic, converting leads, and closing customers. 5) "I Want It to Look Like Apple". Traffic is, after all, important to a site''s performance because without visitors, you can''t generate leads and sales. But not all good intentions end well.
  • HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Lead] Do You Choose Your Clients OR Do They Choose You?!
    Below you will find my insights on how to attract and successfully lead your clients to a great end result. Lead with your mission and vision and have a clear focus on what you want to achieve. I recently read a great article by business coach and author, Peleg Top. Demonstrate your expertise and leadership to the client.
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Lead] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Is writer’s block keeping you up at night, and preventing your marketing campaigns from driving new leads and creating more revenue? Looks like they’re both getting a lot of interest, but content marketing has taken the lead in the last year or so. Chances are good, those topics will lead to more content ideas. What then?
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 30, 2013
    [Lead] How Can You Get Rid of Negative Content Online?
    blog every day here at the award-winning sales lead generation blog Fearless Competitor and over time this negative result appears less and less. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. Aplicor and Jeff Ogden are friends.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 31, 2013
    [Lead] More SEO Tactics Bite the Dust with Google Penguin 2.0
    We provide outsource marketing services to drive leads and revenue growth for our clients. If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Google Penguin 1.0 In May 2013, Google Penguin 2.0
  • LEADER NETWORKS  |  FRIDAY, MARCH 1, 2013
    [Lead] Spotlight on Cognizant's B2B Online Community
    Alan leads the charter on Cognizant’s thought leadership efforts – publications and points of view. Answer: Suggest you let your targeted audience lead you initially, but do not despair if they do not know what they want. Due to the insights and competitive advantages they offer, their inner-workings are often a best-kept secret.
  • CLIENT BRIDGE  |  THURSDAY, NOVEMBER 29, 2012
    [Lead] Debunking Social Media Marketing Myths
    Valuable, lead generation content doesn't necessarily have to stimulate conversation. You can calculate things like how much traffic social media drives to your website, how many leads social media generates, how many of those leads become customers, and even average cost-per-lead and customer. Social media is awesome!
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Lead] Why Does Marketing Technology Matter To Business Evolution?
    Will start-ups and solutions that focus on a specific feature—aka point solutions—lead the cycles of innovation and continue to be acquired by the major marketing platforms when they hit critical mass, or will the platforms innovate an approach to open integration of a broader ecosystem of third-party software? Bring on the platform age.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Lead] The Growth Show: Inside the Mind of a Successful Venture Capitalist
    Through his experience as a founder and now an investor, Skok has become one of the leading thinkers on growth and building a business, specifically in the areas of sales and marketing. The number one mistake marketers make is assuming the customer is ready to buy the first time they come into contact with your business. David Skok.
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