Page 102 of 221 Previous | Next 
  • HUBSPOT  |  THURSDAY, MAY 19, 2011
    [Lead] How to Get Promoted to Chief Marketing Officer
    By far, the number one reason I promoted him is because he has built a scalable lead generation machine that powers the HubSpot growth engine. suspect if Mike and his team took the month of May off and spent no money, we would probably still get 25,000 new leads. Each piece of content is like a mini magnet that pulls in leads.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 22, 2012
    [Lead] Cold Calling Confessions Of A Shopaholic
    At the end of the day, both shopping and cold calling require research, preparation, and a course of action that will lead to best results, whether that be saving money on your shopping spree, or qualifying opportunities. For most, this can be a bit overwhelming, as you determine which sales fit your needs and priorities first.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 1, 2011
    [Lead] Picking Your Best Marketing Automation Vendor: One Size Won't Fit All
    But I also believe the new VEST can help to educate people about product differences, leading them to look more deeply than they would otherwise. All these observations lead back to the same central point: different vendors are good at different things and no one vendor is best at everything. Back to the education part. Ok then.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 24, 2014
    [Lead] 7 Inside Sales Lessons Learned on The Football Field
    When you are struggling to pass leads and opportunities, think about what you are doing that isn’t working and try to correct it. 4. Sales Prospecting Perspectives is pleased to bring you a post from Mike Lipka , Inside Sales Representative at AG Salesworks, and Kenneth McKenna , Business Development Representative at AG Salesworks. Play big.
  • E-QUIP  |  TUESDAY, FEBRUARY 4, 2014
    [Lead] Is Advertising Worth It?
    Advertising serves two primary functions: (1) brand building and (2) lead generation. Because it generally produces very few leads (only 9% of marketers found it effective in generating leads in one survey ). Lead generation, of course, is much easier to measure than brand building. Have you seen tangible results?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JULY 14, 2010
    [Lead] Is Content Curation an Easy Way for Content Marketers to Do More.
    Industrial Marketing Today -- Topsy.com Previous post: Don’t Count on Marketing Automation to Solve All Your Lead Generation Problems Next post: Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. Resource
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 10, 2014
    [Lead] If you’re looking for job, read Get Back to Work Faster
    You have to register for the Sales Lead Management Association , but it’s free and you vote for up to three, Either link works. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three,… Find New Customers Florida Get Back to Work Faster Job seekers Online Presence
  • E-QUIP  |  MONDAY, FEBRUARY 25, 2013
    [Lead] Client-Centered Project Management
    But failing to adequately define and plan the project often leads to problems here. One firm specializing in client feedback has found that clients generally grow less satisfied as the project design is completed and leading into construction. Of course, there are many exceptions. But in general, I think this is a fair assessment.
  • INBOUND SALES NETWORK  |  TUESDAY, AUGUST 23, 2011
    [Lead] Does Your Competitive Strategy Start With Your Customers?
    Want to learn more about how to build a lead generation engine that is built around your customers? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measureable ROI. They hold all the advantages.
  • INBOUND SALES NETWORK  |  FRIDAY, JULY 13, 2012
    [Lead] Integrated Marketing: Reaping the Rewards of Compound Interest
    We have found that you get the maximum reward when you integrate your lead generation through multiple mediums. Digital Usually our first touch in any new lead generation program comes in the form of an email. By doing all of these touches through one platform or method can greatly hamper your lead generation efforts.
  • EB2BLEADS  |  MONDAY, AUGUST 1, 2011
    [Lead] Content Marketing Is All The Marketing Left
    Seth also added; “teaching your customers and giving your customers the resources to believe you is new marketing ” Leading business development specialist are using content marketing as a way to show buyer’s that they understand their world, better than any brochure, e-shot or “clever” marketing could ever do.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 20, 2013
    [Lead] Make Your Content Marketing POP with Powerful Images
    by Judy Gombita (@jgombita) Related Stories Turning Your PR Team into Publishers with Social Media Simple Tweaks to Improve Social Media Lead Conversion Social Video in 2014. In my post You Should be in Pictures, I discussed the growing importance of visual imagery in content marketing.
  • HUBSPOT  |  FRIDAY, FEBRUARY 4, 2011
    [Lead] 5 Ways to Prepare for the Future of Email Marketing
    Focus on Lead Nurturing Instead. Instead of purchasing lists, consider focusing more on lead nurturing campaigns. Lead nurturing is the practice of sending event-triggered emails to a specific segment. Learn How to Tweak Your Email Messaging to Generate More Leads! Cultivate Your House List. And you know what?
  • HUBSPOT  |  SUNDAY, NOVEMBER 2, 2014
    [Lead] More Content, More Problems: An Inside Look at the Struggles of a Sales Rep [Infographic]
    Along with selling -- which is, of course, what they were hired to do -- they’re also expected to spend time researching accounts, generating leads, attending meetings, plugging away at administrative tasks, and so on. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Lead] 5 Awesome Examples of Engaging Social Media Campaigns
    They launched their unique campaigns so fans and followers could learn more about their company and brand, and in addition, created ways for them to become leads and potential customers. 1. Set goals (do you want to increase reach, generate leads , etc.?), use calls-to-action, and make sure your campaign is engineered to achieve those goals.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Lead] How to Send Emails Like a Human Being
    If your emails are all part of the same lead nurturing campaign, they should be connected by a similar design. When you're setting up email or lead nurturing campaigns , make sure that the timing of your sends align with the typical buying cycle of your customers. Your leads and customers receive countless marketing emails a week.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2011
    [Lead] 64% of Small Businesses Don't Consider Social Media Important [Data]
    It can help you demonstrate thought leadership, aid in lead generation , offer a platform for customer support, serve as a promotional vehicle for your content, and more. Free eBook: 99 Tools to Help You Generate Leads with Social Media. The way we see it, participation in social media has a number of great business benefits.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 20, 2013
    [Lead] Ghost Writers Needed: For Business Blogs Everywhere
    Not publishing frequent blog content means you lose leads for business, can you afford that?). Because: Not publishing frequently on a business blog costs you money in lost leads, by not getting found in search pages. Many professional business blogs need ghost writers. What about you and your blog? There are many who need work.).
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 28, 2011
    [Lead] The proof is in the pudding – The essential benchmarks for all B2B Marketer’s
    Leading us nicely on to how that budget is typically being allocated… Spread your cash wisely. Once your target audience has got sight of your campaign and responded in one way or the other, 4 in 10 of these leads on average will move from an initial enquiry to being ‘sales ready’. 22% of the budget goes on events. respectively.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 5, 2013
    [Lead] 5 Tips On Managing CRM Data Costs
    On top of all that, what happens with old leads that were once valid but now the contact has changed jobs or left the organization? Maintaining accurate CRM data is a challenge for nearly all of the organizations we''ve partnered with over the years. Inevitably there is a percentage of data that is not worth calling at all.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 2, 2010
    [Lead] Are We Following the “New Best Practices” for B2B?
    Lead Tracking. With our new leads, we used an outbound email regimen and limited social media to further engage prospects with more content - linking them back to the website to access it. Leads were incorporated into the client's CRM system which is in sync with the campaign rollout. Customers no longer want to be sold.
  • BLOG MY CALLS  |  WEDNESDAY, OCTOBER 23, 2013
    [Lead] Good Question: "Which of My Clients Need Call Tracking?"
    Research from BIA Kelsey indicates that one call is worth 4x the revenue of one web lead. It actually actually analyzes the words and phrases said on the call to determine whether the call was a good call or a bad call, whether the lead is sales ready, if the lead mentioned a competitor, and a host of other things.
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Lead] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    With a background in video production, James uses his expertise on driving traffic, attracting more leads, and making more sales using the power of video as a medium and YouTube as a channel. Tyler is the CMO at Vidyard, the world’s leading video marketing platform. Who doesn’t love a little “light reading” on a regular basis? You do!
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Lead] Google+ Finally Rolling Out Custom URLs for Pages and Profiles
    This means that our social media team will soon be able to change this hideous looking URL -- [link] -- which leads to HubSpot's Google+ business page , into something much more professional, memorable, and shareable. Log this update under "news that should've been news months and months ago." It's about time, right? Hold your horses, though.
  • SALES LEAD INSIGHTS  |  TUESDAY, JULY 26, 2011
    [Lead] B2B telemarketing: An interview with Michael Brown
    When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that.
  • CHRIS KOCH  |  FRIDAY, JANUARY 21, 2011
    [Lead] Why you need to turn your customers into stalkers
    So we spend weeks leading up to the briefing arguing about what the numbers actually mean and what marketers should do. At ITSMA , we’ve been busy preparing for our annual State of the Marketing Profession briefing next Tuesday. It’s where we introduce some of the top findings from our annual budget survey of marketers. What do you think?
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, MARCH 3, 2013
    [Lead] Sales Management: Understanding “Setting the Hook”
    His latest book is titled: “Leading High Performance Sales Teams”. Sales Mgmt:  Understanding “ Setting the Hook”. One of the main jobs of sales management is to help their salespeople see where they are in the sales opportunity. Are they early? Do they know what they need to know? What to do? This is selling vs order taking. .
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [Lead] 6 Ways to Make Your Marketing to Tradesmen More Effective
    But things like trade show leads, direct mail and online programs are measurable. The quality of your sales leads is far more important. If you adhere to the previous five suggestions, you will deliver better-quality leads, which will improve your bottom line and make everybody happy. Focus On What You Can Control.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 21, 2010
    [Lead] Bye Bye, Advertising Madmen. Hello, Marketing Nurturers.
    The new marketers are not called “madmen” but “lead nurturers.” We lead prospects down the buying path through attraction, watching for buy signals. How will your company adapt to this change from push advertising to lead nurturing? Tweet. The Author's Madmen Avatar. Madmen Are Out. Nurturers Are In.
  • CONVERSIONATION  |  MONDAY, AUGUST 2, 2010
    [Lead] Five conversion marketing rules: conversion is constant quality improvement
    The conversion process, from lead to customer, from a coincidental site visitor to an email subscriber and from an anonymous Internet user to a brand advocate, is one of many steps and a few dozen, Click the title to read more
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Lead] 8 Ways SEO Should Influence Your Marketing Copywriting
    How else will you convert that search engine traffic into business leads? CTAs lead your traffic to highly optimized landing pages which offer them something in exchange for their contact information, and presto -- you suddenly have a lead! In the world of inbound marketing, your content is your business and your calling card.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 28, 2012
    [Lead] B2B Marketing expert Jeff Ogden on Intrepid Radio!
    Jeff and I had a fun and engaging discussion about the common mistakes organizations makes in B2B sales, lead generation , content marketing, HubSpotTV, and the strong marketing utility of publishing white papers and guest posting. Jeff Ogden. I had the pleasure of recording an interview with Todd Schnick of Intrepid Radio.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Lead] Content Marketing Tactical Plan
    These can all be leveraged to promote your assets, drive lead generation, and nurture leads throughout your sales funnel. Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. Content Promotion.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 25, 2012
    [Lead] Pinterest: 3 Reasons To Take Note
    When a user pins something on Pinterest, it can be repined by another user, which can be repinned by another user—leading to the kind of exponential sharing and high referrals that marketers dream about. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. Time Inc.’s
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2011
    [Lead] The Top 7 Things to Avoid at a Trade Show
    But before you print out your conference badge and grab your lead scanner, make sure you’re ready. One of the most critical factors in turning your trade show participation into revenue is your lead management process. The longer a lead sits untouched, the colder and less interested they will become. Going in blind.
  • LOOPFUSE  |  TUESDAY, FEBRUARY 7, 2012
    [Lead] 3 Tips for Lovers (of Marketing Automation)
    Design a lead flow that captures more complex user behavior than simply dripping them email. It really can go either way, you know. Either you come off looking like a hero, the greatest person in the world…or you come off looking like someone who just doesn’t really have a clue as to what’s really going on. forget. It takes time, baby.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 14, 2013
    [Lead] FREE eBook: Cracking the LinkedIn Sales Code
    Social selling strategies that lead to more sales. Recently I surveyed 3000+ salespeople. 4.9% of them were blowing it out on LinkedIn. And, what they're doing with it is fundamentally different from what most sellers were doing. To learn more about the 2013 Sales & LinkedIn Survey, get Cracking the LinkedIn Sales Code now.
  • BUYEROLOGY  |  TUESDAY, NOVEMBER 1, 2011
    [Lead] How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions
    Improving buyer intelligence in Buyer Perceived Risks (BPR)© can lead to being informed on important decisions related to: Pre-Sales Content : Providing knowledge and information that instills confidence in choice and reducing perceived risks. Image by IceSabre via Flickr. There is a given in all this.  Related articles.
  • THE ROI GUY  |  FRIDAY, DECEMBER 13, 2013
    [Lead] Two Thirds Adding More Sales Reps in 2014. Will This Deliver Revenue Growth?
    According to research by SiriusDecisions, the main barrier to achieving quota goals is not too few leads, lack of training, or product knowledge, but the inability for Sales Reps to communicate the value your solutions provide. But will the new additions result in revenue growth? The risks are high. So how can ramp up occur more quickly?
  • CHRIS KOCH  |  FRIDAY, APRIL 9, 2010
    [Lead] How to establish a voice of authority in a blog
    Here are a few to consider: Lead a niche. A few weeks ago, I wrote a post about how to get others to blog. But it’s not enough just to support bloggers. For them to be successful, we need to help them establish their voices in a blog. The way that we establish trust and relationships with buyers is through authority. Stop reading. Be timely.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Lead] How Typography Affects Your Internet Marketing
    Leading : Leading is the amount of space between separate lines of text. English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. The reason: Garamond is a thin, light typeface that doesn’t require much ink.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 2, 2009
    [Lead] A report card on technology firms
    For companies looking to optimize each marketing campaign in b2b lead generation who wish to improve the way they acquire customers , Find New Customers is the place to go. From John Keenan, a response to some comments we received related to our earlier “What’s Wrong With Tech&# blog post. trailing-twelve-months (TTM) revenue.
  • INBLURBS  |  THURSDAY, FEBRUARY 2, 2012
    [Lead] How Word-of-Mouse can Drive Revenue for your business
    Free report: Get found and get leads the smart way. The influence of user generated content on purchase decisions is increasingly growing. Especially the digital natives 18 to 34 account for this trend where products and services are recommended to friends, business partners and family. On the web you are what you publish, what are you?
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Lead] Why Social Selling is Like Dating: How to Find a Relationship that Works
    Quit relying on your company to give you all your leads! Are you making sure you do your research on the leads you’re given before you call and try to get them to buy? This might sound a little crazy, but I think it’s true: Social selling is a lot like dating. Think about it. As salespeople, we need to remember this.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Lead] 13 Best Practices for Improving Organic Search Rankings on Google
    Track your visitors and leads. In order to optimize your SEO results, it’s important to measure the impact of your efforts on web site traffic and lead/sales generation. Marketing automation tools and call tracking tools can help you tie leads and sales back to SEO. Define a keyword list. Good content will win out. about.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 9, 2013
    [Lead] 5 Tips for Mentoring the Millennial Generation in Inside Sales
    Make a direct connection between their work -- the product they’re selling, the people they’re leading -- and how it helps others. By the end of the decade, millennials will encompass 50% of the workforce. Not only will they be employees, they will also be customers. People respond better when they’re trusted. That knowledge should be enough.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Lead] 11 Excellent Email Marketing Infographics
    In fact, when it's executed effectively, email marketing can be a powerful tool in both your top-of-the funnel and middle-of-the-funnel marketing efforts to generate new leads and nurture existing ones. So just how impactful is email marketing , and how has it grown over the years? Email Campaign Delivery Checklist by Pure360. 2.
  • SALES INTELLIGENCE VIEW  |  MONDAY, MAY 21, 2012
    [Lead] How to Boost B2B Sales with Social Media
    Other links for Social Selling How to generate leads through social media Generate 10-15 leads a day with Gamification. As a driven, competitive sales professional, you are willing to do whatever it takes to increase your sales, network with potential clients, and extend your business’ reach in your industry. Sales 2.0
  • VIDYARD  |  MONDAY, JULY 7, 2014
    [Lead] YouTube Best Practices: Target Your Audience With Strategic Pre-roll Ads
    But beyond talk of benefits, what strategies can you use to drive more qualified leads through the funnel with video? Most importantly however, this clever pre-roll was designed to not just capture interest, but to qualify viewers as leads. leaving YouTube to cruise around their branded content instead!). And how do you do that?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Lead] Eloqua Goes Titanium
    Our staff will be attending as many sessions as possible (check out the agenda ), our executives will be leading speaking sessions, and our product team will be showing off our products.  Dreamforce is also a front row seat from which to view Chairman & CEO Marc Benioff’s vision for the future of the cloud with social, mobile and open.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 9, 2012
    [Lead] Stop Being Scared Of Change When Managing Your Inside Sales Team
    With that said, there is a line to be drawn; if you see reps making 60 dials a day and they aren’t passing leads, it’s clear you’ll need to go back to having a concrete call number to hit. My wedding date is quickly approaching and I couldn’t be more excited as everything seems to be coming together with November 24 th quickly approaching.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Lead] 4 Lessons Pop Songs Can Teach You About Marketing
    Leads converted from phone calls are 3x more likely to turn into paying accounts than leads from form conversions. Research shows that 53.3% of top companies don’t respond to web leads. I’m a firm believer that there is more to pop music than tinny music and occasionally annoying (but catchy) lyrics. Call Me by Blondie.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Lead] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by the award-winning marketing expert, Jeff Ogden. Mitch pulls no punches in this provocative best-selling book or on this show. This is why you need to watch this show. Mitch Joel. Why data is key to business success today.
  • PR MEETS MARKETING  |  SUNDAY, OCTOBER 11, 2009
    [Lead] Marketing and Public Relations – Nothing but lies?
    At what point does “spinning” lead to outright lying? Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year. This will be one of many posts regarding various topics that I’ve mulled over from time to time through the year. The Ethical Quandary.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 5, 2010
    [Lead] Have You Started a Company Blog? Maybe You Should.
    Click Here to Email Me Check Out the Marketing Insights Podcast The Official Podcast of Tradesmen Insights Follow Me on Twitter Thanks To All That Supported the Habitat Tool Drive [link] 53 minutes ago 5 Ways to Use Content Marketing to Attract New Business [link] 1 hour ago what kind of lead tracking system do you use? Maybe You Should.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 24, 2012
    [Lead] Content Strategy Ain’t Just For Large Companies
    By focusing on customer-driven content, small companies can be effective at generating leads, opportunities and real revenue. In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. also answer the question of whether content marketing is just another term for marketing.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 1, 2012
    [Lead] Money Talks, Does Your Marketing?
    Want to learn more about how to build a lead generation engine that understands how your customers buy and maps to it? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 19, 2012
    [Lead] How Great Automation Software Helps Make the Case for Social Media ROI
    However, a recent experience reminded me that well-conceived software features made it easier to prove the contribution of social media to lead nurture. The nurtured leads are then transferred to Sales when ready. This provides Sage with very precise insights into how social channels contribute to generating or nurturing leads.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Lead] How To Turn Your Sales Team Into Mutants—the Good Kind
    Your agents may be great at pitching your product/service to potential customers, but if they’re not getting to the phones fast enough, they may be throwing away your leads. Web Leads Meet the Whisper. Your agents are used to following up with leads that submitted their information in a Contact Us form online. The good kind.
  • MARKETING ACTION  |  MONDAY, JUNE 24, 2013
    [Lead] Top 10 Deliverability Best Practices Webinar June 26
    Your mailing responsibilities, including the differences between lead generation and retention email. Testing all facets of your email program will lead to better delivery, reputation management and results. And according to Litmus, email’s overall ROI is $40 on the dollar. Deliverability is one key to achieving such results.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 18, 2013
    [Lead] It’s Time For CMOs To Tap Into The Power Of Personalization
    Incorporating social data into your overall personalization program can convert those actions into leads and revenue. Posted in eCommerce Optimization Personalization. According to  Forrester Research , U.S. commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Make data your best friend. Overall, U.S.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Lead] Chris Brogan: All These Numbers Like Friends and Followers are Useless
    For those of you who don’t know, Chris Brogan is one of the world’s leading figures in social media. started by leaving my role as an applications engineer in a wireless company to run Jeff Pulver’s Video on the Net conference, and from there, I took on several roles, eventually leading to starting my own company. Essentially. 2.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Lead] SEO goes mobile and you should embrace this trend of location based marketing
    Free report: Get found and get leads the smart way. The use of mobile devices is increasingly growing. Tablets and smart phones have become state of the art technology around the globe. People are consuming video, audio, social media, games, news, books and periodicals on the run. 3rd Jump start your mobile marketing the smart way.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 6, 2013
    [Lead] The Secret Sauce to Marketing Success is Sitting On Your Desk
    It Takes 4 Web Leads to Produce the Revenue Generated from 1 Phone Call. Not only are web leads not always as qualified, a phone call indicates that a prospect is closer to being ready to buy. In 2012, US businesses spent $68 billion of local advertising just to generate phone calls. Just to generate phone calls. We’ll tell you why.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 12, 2012
    [Lead] Preventing “No Show” Sales Calls Before They Happen.
    Hangover 2) You get all fired up when you see the preview (lead write up) only to be completely let down because you wasted time on nothing. I use an hour and a half for a sales call, 30 minutes of prep, 45 minutes of talk time and 15 minutes of note taking. No show sales calls are like let down movies.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 23, 2013
    [Lead] The Only B2B Content Marketing Battle Map You Need
    That’s where content tactics like ebooks, guides and lists can help you get found online and capture the lead. Amidst the growing number of content marketing tactics, it’s easy for B2B companies to get overwhelmed by all the different options available. The best content marketing battle planning begin with developing buyer personas.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Lead] Who's REALLY at Fault for GM's Facebook Ad Failure?
    What about leads, qualified leads, sales, revenue and ROI? 2) Determine your market size. From the ad, to the landing page, to the customer service experience, it takes a team effort from Marketing and Sales to convert leads and customers. And by engagement, I mean lead generation. "Facebook ads suck." Do you want fans?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 19, 2010
    [Lead] 7 Tips To Get New Facebook Fans For Your B2B Business
    Having a solid B2B social media strategy is key in attracting and converting qualified leads. To understand some key ways to attract more fans and boost lead generation, consider the following 7 tips to get new Facebook fans to increase your share of voice in the network: 1. Create An Active Wall. Use Photos. Use Videos.
  • BIZNOLOGY  |  MONDAY, MAY 11, 2015
    [Lead] Increasing engagement in content marketing
    And it’s that connection that allows you to build the trust and create the relationship that ultimately leads to a fan or follower becoming a customer. Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people. Start with the Basics.
  • SMASHMOUTH MARKETING  |  THURSDAY, SEPTEMBER 16, 2010
    [Lead] Building Awesome Inside Sales Teams and Fantasy Football
    It just so happens Lenny also manages Green Leads' team of appointment setting ninjas , and he and the rest of our crew handle our drafts, waivers and adjustments the same way. My obsessive- compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued. Even if the matchup is one-sided on paper? Understand the rules.
  • CHRIS KOCH  |  FRIDAY, AUGUST 13, 2010
    [Lead] B2B social media lessons from Steven Slater and Mark Hurd
    But we’re in the era of social media now, so there are breadcrumbs in the forest that lead us to a fuller explanation of who Slater is and why he did what he did. Following the trail of bread crumbs leads us to a caring, thoughtful person. Social media fills in the background to the blowup. Even the mighty leave a trail.
  • EMAGINE B2B BLOG  |  MONDAY, APRIL 13, 2015
    [Lead] Healthy Habits For Optimizing Your PPC Campaign
    You cannot have a scalable lead generation campaign without first having a targeted, tightly focused keyword list. With busy schedules and limited time we must find creative ways to stay motivated on-the-job and at home. This three-step approach will help you optimize excessive keyword lists AND drop those 10 pesky pounds. Stay hydrated.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Lead] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? That makes it far easier for leads to determine whether he's someone they want to do business with, and you can bet the ones with whom this page resonates are going to be extremely eager leads. 2) Kill the business babble. Companies are not people. Speak.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Lead] 5 Ways to Get More LinkedIn Company Followers
    LinkedIn power users know that their interaction in LinkedIn Groups facilitate connections that lead to business on the social network. B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Lead] What Social Media Can and Can’t Do by @davekerpen
    Social media won’t lead to overnight sales success. Dave Kerpen of Likeable Local. One of my favorite sections of this book is where Dave explains What Social Media Can and Can’t Do and I want to share that with you. They were simple a “Purchase Order Extraction” company back then.). Amen, Dave. Stay tuned.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Lead] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    54% of marketers say the right metrics lead to better messaging. Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. Content marketing is a huge field, with over $100 billion spent on it each year , so inevitably, it makes the Content Marketer’s day a busy one. thousand?
  • NNC SERVICES  |  TUESDAY, APRIL 9, 2013
    [Lead] How to gain subscribers via inbound marketing
    The awareness you will create via organic search will later translate into brand preference and ultimately, into leads and revenue. The main idea behind Inbound Marketing is to help your prospects find you, learn about you, even before they decide they need you. Let’s take a look at the way people make purchases. First, they.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 12, 2015
    [Lead] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
    Organizations understand that, to borrow an old axiom, you can lead a horse to water, but you can’t make it drink. So if we’re talking about adopting LMS systems and creating comprehensive social learning programs , who’s going to lead it? We are moving into a new phase of social business adoption. But it’s not just LinkedIn. Learning
  • B2B MEMES  |  MONDAY, NOVEMBER 28, 2011
    [Lead] Process vs. Product: Six New-Media Principles, No. 6
    Behind every fact-checked and edited story is a tale of false leads, dead ends, and empty promises. Traditionalists might contend that such real-time publishing leads to a fragmentary and confusing picture. They are no longer handed the finished product in the form of an article and asked to move along. The process is not pretty.
  • BLOG MY CALLS  |  TUESDAY, MAY 21, 2013
    [Lead] 10 Crazy Stats About Content Marketing
    They''re figuring out that content marketing drives traffic, leads, and customers. Content marketing produces the lowest cost leads compared to display ads, PPC ads, and other paid marketing tactics. We''re fans of content marketing. In fact, we''re big fans of content marketing. It did both. Content marketing works.
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Lead] Tuning Your Investment in the Digital Marketing Funnel
    In particular, it shows how organic search is the leading tactic for conversion volume and paid search is the leading tactic for conversion rate. Most of you are aware of the marketing funnel, which describes the different phases in the buyer’s journey. Whatever answer you give to this question will likely hinge on analytics.
  • THE EFFECTIVE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Lead] 6 Content Marketing Channels Missing From Your Plan
    Don’t restrict your content marketing efforts to lead-gen only channels, instead make sure that your content strategy involves every communication that goes out or that is touched by someone outside the organization. Customize the message for each department. Bonus points if you send content that makes the customer smile.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Lead] A 50-Point Checklist For Creating The Ultimate Landing Page
    Do you explain the value or size of your lead gen giveaway (discount amount, number of ebook pages, $ value)? Are you using your confirmation page to provide the new lead with further instructions? Get more clicks, leads and conversions on your landing pages. Lead Generation. Lead Generation. Support | Log In or.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Lead] Using Online Data to Predict Patient Behavior
    What can you do to anticipate this and offer tips, services or flexible appointment options in the days leading up to, and just after, Thanksgiving? It is very likely that the online information is a leading indicator of flu cases.  By monitoring online activity you can then anticipate the next flu outbreak. Social media. Big Data.
  • B2B LEAD BLOG  |  TUESDAY, JULY 10, 2012
    [Lead] Tweets and the C-Suite
    Not long ago I read a post at Minute with the Marketing Maven that addressed the question of whether or not executives should represent their organizations when Tweeting. 82% of respondents were more likely or much more likely to trust a company whose CEO and leadership team engage with social media. What do you think?
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 7, 2010
    [Lead] Pros and Cons of Blocking Social Media at Your B2B Company
    It can be difficult to impossible to fully separate personal and professional accounts, sometimes to leading to miscommunications and confidential, internal information becoming public to customers, media and business partners. 2. tools,&# and 75% hoped to increase revenue by using these tools. Pros of Blocking Social Media Sites. 1.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Lead] How Facebook’s Graph Search is Embracing SoLoMo
    This has lead a lot of users to reel in their use of the “like” button when it comes to interacting with businesses on a social platform they reserve mostly for their real-life contacts. Graph Search is Facebook’s debut in to the search engine market. Unique Capabilities. Oh, did I mention that Microsoft owns a 1.6% share of Facebook?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Lead] Five Apps that Do the Marketing Work for You
    Here are five leading apps that will market your business on your behalf, or at least give you some shortcuts to doing it more efficiently yourself: Buffer : Does your company have a schedule for posting Tweets each day to avoid overwhelming followers with too many links at a time? Photo credit: dougbelshaw. Interested? Interested?
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2011
    [Lead] 25 Billion Pieces of Content Get Shared on Facebook Monthly [INFOGRAPHIC]
    You might find many of these concepts extend to the way websites and authors gain authority, increase traffic, and generate leads on the web , too! In order to create killer marketing campaigns , marketers sometimes find themselves playing the role of psychologist to understand what makes their audience tick. Image credit: TabJuice.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Lead] How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
    Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Submissions - How many leads did each CTA ultimately generate? offset().top
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 10, 2013
    [Lead] How Marketing Teams Can Support Their Sales Reps’ Good Habits [Infographic]
    Make time for the important discussions- alignment isn’t just about lead handoff. by Amanda Batista | Tweet this We always give marketers props for wearing many hats – rightfully so. But let’s take a moment to honor the sales rep: The deal closer; the revenue generator — without whom we wouldn’t have customers to serve and enable.
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Lead] 22 Clues Your CEO Has No Idea What You Do
    It’s not just lead generation!". 10) Yes, we can buy our way to the top of the search page, but it may only last for days with our budget and cost us 100 times more than creating something of value for our customers, which could lead to long-term sales. 15) "That "boring stuff" like lead gen takes a crapload of time.". Unloved?
  • EARNEST ABOUT B2B  |  FRIDAY, MAY 13, 2011
    [Lead] Bridging the great Sales and Marketing divide
    Where did that lead go? What lead? The leads start flooding in and then seemingly disappear into the ether. ii) what leads? When building the campaign, work closely with Sales to define clear roles and responsibilities – particularly looking at what stage leads will be handed over and what should happen next.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 17, 2012
    [Lead] Lean Marketing: How to Run Your Marketing Team Like a Startup
    Picture this: You're working on a great new ebook that's going to generate lots of new leads for your sales team. In a marketing team, this could be the marketing manager, or it might simply be someone you choose as a team lead. And then your CEO emails you to update the news coverage part of the website. Sound familiar?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 23, 2010
    [Lead] Online Video Marketing: A Great Way to Educate Professional Tradesmen
    One advantage of putting them online is that they will be there forever and will keep generating leads because of your key words and tags. It lets you demo your product and even have customer testimonials telling their peer groups how good your product is. Video works! You can follow any responses to this entry through the RSS 2.0
  • FATHOM  |  FRIDAY, MARCH 20, 2015
    [Lead] 5 Tips for Successful Marketing Automation Integration
    The ability to track leads to close and true ROI is every organization’s dream. Create a Plan: Having a presence across multiple channels is great, but companies need to have a workflow process in place for handling and managing leads as they come into the database. Work with the sales team to determine lead qualification.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 4, 2014
    [Lead] 4 Steps To Success In The New Demand Generation World
    Director of Lead Generation at Ventyx. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. Today’s post is another guest post from Rob Krekstein, Sr. Business Model. Process. Training.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Lead] Five insanely simple ideas to make your next presentation sizzle
    NOTE TO ALL READERS!  I will be leading a panel called “The Future of Information” at this Post-Advertising Summit and John has graciously provided a huge discount just for YOU! By {grow} Community Member John Thomas. Though, as we all know, it rarely ever dazzles. It’s not even the only game in town anymore. What’s your story?
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, NOVEMBER 9, 2011
    [Lead] Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works
    As a research manager for MECLABS Conversion Group, Zuzia spent two full days at MarketingSherpa’s B2B Summit in San Francisco providing one-on-one coaching to some of the nation’s leading B2B marketers. Why is she so certain? Read more about who attended here.)  . Here’s what she has to say about her experience. Know your audience.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Lead] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    In this spreadsheet, you can also see whether the post type was a link or a photo, which will tell you about what content formats your audience is more interested in, and comfortable consuming. 3) Organic Traffic & Leads Generated. What is it? It includes any mentions, Likes, shares, comments, or links to your brand''s Page. What is it?
<< 1 2 ... 100 101 102 103 104 ... 220 221 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...