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  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 2, 2013
    [Lead] How to Train Your Inside Sales Team to Stay Organized
    Your thoughts are scrambled between big projects – meeting with the sales team to follow up on passed leads or working on a new script – and small projects – leaving 15-second voicemails and filing papers. 'It’s Monday morning. You sit in your chair and elbow over a stack of papers in order to reach your keyboard. and 3 to 5 p.m.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 23, 2012
    [Lead] My Top 10 Quotes From Bad Sales Reps
    “I'm not good at public speaking” – Being comfortable enough to speak in front of strangers and lead a conversation is an important skill set for any rep. I’ve been involved in sales since I first started canvassing door to door for a home improvement company when I was in high school. “I usually just wing it!”
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 21, 2010
    [Lead] A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?
    and have invested in a solution to nurture leads, but you aren't getting the results you want. Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it. He could have focused on fixing his calendar, not on finding the right racquet. Where should I put my energy?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 29, 2010
    [Lead] Three Steps to Make Sure You Get What You Want from Your Freelance Pro
    Knowing what to expect and being prepared for the experience can lead to a smooth happy experience for everyone. Hiring a freelance marketing pro, copywriter, web designer, etc. is a great way to get fantastic results without laying out the cash required for a full-service agency or full-time employee. 2) Be specific about what you want.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2009
    [Lead] Two Non-Traditional Approaches to B2B Registration
    like the idea of prospects self-selecting a follow up phone call as it sets the expectation for the person downloading the piece, and it helps marketing and sales prioritize leads. Last week, Stephanie recommended marketers collect incremental information during the registration process , asking for more information during each interaction.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2009
    [Lead] You're Asking Too Much of Our Relationship!
    Edward Brice pointed out in a recent interview with me, as long as marketers are measured on leads delivered, registration is not likely to disappear for some time. Requiring registration in exchange for a download is a hot topic of debate these days. On the other hand, as C. Instead, you’d expect to learn more and more over time.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Lead] Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation
    Most marketers are able to do this for web leads, but the addition of call tracking creates closed-loop marketing, where every lead is captured and attributed to its true source. Once you optimize your lead generation, you will have higher quality leads to pass off to your sales team.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 12, 2013
    [Lead] Week in Review: April 12
    Double Your Leads Instantly With This Simple Evergreen Tweak by Garrett Moon of @todaymade via @KISSmetrics (it's a two fer!). 'Have spring fever? Want to try something new? For some great inspriration, check out favorite posts from the week. What else do you have to add? Which Company is Most Useful to You? by @JayBaer.
  • SAVVY B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2011
    [Lead] Savvy Toolkit - 100 Awesome Marketing Stats, Charts and Graphs
    It will be like being his Ghost of Lead Generation Past, Present and Future! Do you still have that one big Scrooge at your office who thinks Social Media, Blogging, Facebook is a passing fad? You aren't alone. The folks at Hubspot have done it again! Up from 9% in 2009. Worldwide there are 34,000 Google Searches per second!
  • ENGAGE  |  WEDNESDAY, NOVEMBER 5, 2014
    [Lead] A Marketer without Data is Like a Cab Driver without GPS
    When marketers do access the wisdom of the crowd, we tend to rely on case studies and best practices of others that lead to taking already well-traveled routes. Convention leads you to crowded streets. It takes time and leads to the feeling that the more you learn, the more you realize you don''t know. Any preferred route?”.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Lead] What Is A Content Strategy And Why Do You Need It?
    Look at your percentage of leads from inbound sources. Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. ” A few that answered “What is Content Strategy?” It cannot be about you.
  • HUBSPOT  |  TUESDAY, MAY 24, 2011
    [Lead] 7 Ways to Integrate Search Engine and Social Media Marketing
    Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Inbound marketing is in the middle of an interesting evolution. Search is still a huge source of customers , but slowly, social media is gradually increasing in importance as a marketing platform. Solving the Same Problem.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Lead] 3 Tips to Support Relevance in Your Marketing Communications
    “You can turn deliverability into competitive advantage,” says Daniel Deneweth, who leads a team of email deliverability strategic consultants at Oracle Marketing Cloud. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 28, 2012
    [Lead] Looking Back on a 30 year career. What a long, strange trip it’s been.
    And I am very active in social media – especially Twitter (@fearlesscomp), building my Fearless Competitor brand, my Television on the Internet  marketing show, Marketing Made Simple TV  (which was impossible as little as 2 years ago), and my sales lead generation company, Find New Customers. Mark W. Thanks, Mark. Any they were right.
  • MARKETING LEADERSHIP COUNCIL   |  SUNDAY, JANUARY 1, 2012
    [Lead] 4 New Year’s Resolutions for Marketers
    Regardless, it’s worth remembering that that attention is as limited a resource as the money it leads to, and the best firms will do everything they can to extract the most value out of every minute of consumer brain time. Ah, New Year’s – the time when we step back, reassess, and resolve to do better in the coming 365 days.
  • MI6 MARKETING AGENCY  |  FRIDAY, JULY 9, 2010
    [Lead] Groundswell Blook Report, Chapter Three: The Social Technographics Profile
    Some want to lead, some want to help, some want to share and some want to watch. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 8, 2010
    [Lead] 15 Social Selling Articles to Start Your Week and a Fun Video.
    B2B Lead Generation Blog Why Buyers Don’t Like Salespeople – Eye on Sales Call Me Back, Please! Finding an “In” – B2B Buzz Why Lead Management [.]. Closing the loop: Why don’t sales people update the CRM and what can be done about it? – Dig It! The Rise of Social CRM – Sales 2.0
  • HUBSPOT  |  FRIDAY, APRIL 29, 2011
    [Lead] How to Cultivate an Inbound Marketing Mindset
    Calculate how much traffic and leads you need to achieve your revenue goal. If you’re going to approach inbound marketing from a business mindset, you’ve got to start with a revenue goal and know how it ties into key performance metrics like traffic, leads and sales. And that means getting into an inbound marketing mindset.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Lead] The Future of Social Marketing Automation is Here (And Improving)
    Eloqua’s Social Behavior Sparkplug allows marketers to listen to their customers and marketing leads on social media — and trigger smart multi-channel responses (emails, ads, direct social responses, segmentation, and scoring) based on those social signals. The hold up has been partly cultural and partly technological. Impressive.
  • HUBSPOT  |  TUESDAY, JULY 10, 2012
    [Lead] 16 Ways to Simplify Your Prospects' Decision-Making Process
    Download an ebook and become a lead? Any time you deliver on something different from what's advertised, you not only confuse your leads, but you also generate unqualified leads. Be sure to monitor and respond to any blog or social media comments to catch these opportunities to lead more prospects to conversion. WIIFM?).
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 12, 2012
    [Lead] Do You Know What Your Customers Want?
    Want to learn more about how to build a lead generation engine that understands your customers? The Executives' Guide to Building a Lead Generation Engine. This guide will help you build a lead generation engine that maps to your customers buying process and delivers maximum measurable ROI. This is a very powerful question.
  • 3D2B  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] 4 Steps to Rock Solid Marketing Lists
    After all, if you rush into a marketing campaign without cleaning up your list and collecting critical data first, you end up wasting time chasing duplicate leads, trying to reach contacts that are no longer in the company or looking for incomplete information in the midst of a campaign. 'Preparation Precedes Performance. Match and Merge.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 2, 2013
    [Lead] Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
    Increase leads. 'So you’re creating content and are using both traditional as well as social media to get the word out. The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after? Her metrics support your content marketing goals. Build your brand.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Lead] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
    This could be an explanation of how their performance helped hit hard metrics, or it could demonstrate a contribution toward more esoteric things, like leading their teammates or fostering new initiatives. '"Lisa has recommended you!". Awww, she has?! But for some reason, I always get writer''s block. Ambitious? Great for team morale?
  • B2B MARKETING ZONE POSTS  |  TUESDAY, OCTOBER 5, 2010
    [Lead] Top 56 B2B Marketing Posts for September 2010
    B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. Perhaps that’s one crazy basketball game, but with your website, it’s one score after another; visits become leads, and leads become sales. New leads. Like what? &#.
  • LEADERSHIP  |  FRIDAY, DECEMBER 27, 2013
    [Lead] Revealed: Proof That B2B Email Marketing Actually Works
    For high quality lead generation, claims 40% of B2B marketers. 'If you need more evidence that email marketing works in the B2B industry, this infographic by Position² will surely have you convinced. Position² reveals intriguing information based on 2013 statistics. What are the key purposes of B2B email marketing? per $1 spent.
  • WRITTENT  |  MONDAY, OCTOBER 7, 2013
    [Lead] Blogging for Business: 58 Unbeatable Reasons to Run a Blog
    The more you blog – the more traffic, leads and sales you get. more leads than those with 50 or fewer pages (Source: HubSpot ) Tweet. 5) Companies that increase blogging from 3-5 times/month to 6-8 times/month almost double their leads (Source: HubSpot ) Tweet. Blogging for business is a HUGE opportunity. Okay… here we go!
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Lead] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    Maintain patience and pay attention to month over month, and sometimes year-over- year trends when evaluating metrics like keyword visibility, traffic, and leads generated from search. While keyword research provides the foundation for every search engine marketing initiative, content marketing delivers results. Optimize Key Page Elements.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 13, 2010
    [Lead] Are You Making Your B2B Prospects Think Too Much?
    As soon as we find a link that seems like it might lead to what we’re looking for, there’s a very good chance we’ll click it.&#. Ever read one of those books that makes you look at your world a bit differently? Right now, that book for me is Don’t Make Me Think by Steve Krug. We don’t read pages. We scan them.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 11, 2014
    [Lead] What is Personal Branding? @MNBurgess Shares His Thoughts w/ @PeterCardon for @HuffingtonPost [w/ VIDEO] #SocBiz
    It’s important to consider these two ideas together, as understanding the former can lead to greater effectiveness in the latter. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 20, 2014
    [Lead] Why You Must Frame Your Sales Conversations With Assumptions
    'From the first day I started selling, I was told that I should never, ever assume – that it would only lead to failure. Instead, I was supposed to be consultative, learning about a prospect''s situation before I made any definitive recommendations or pronouncements. Well, today things are different. Let me show you what I mean.
  • BLOG MY CALLS  |  THURSDAY, MARCH 28, 2013
    [Lead] 6 Ways to Use Webhooks and Call Tracking for Marketing Automation
    The triggered webhook then passes preselected information, such as the caller ID, phone agent, tracking number, call status, lead score, or other data from LogMyCalls to your web service. marketing qualified lead, he’s downloaded some white papers and opted in to your email list. 3) Change lead nurturing email segments.
  • INBLURBS  |  THURSDAY, FEBRUARY 2, 2012
    [Lead] How Word-of-Mouse can Drive Revenue for your business
    Free report: Get found and get leads the smart way. The influence of user generated content on purchase decisions is increasingly growing. Especially the digital natives 18 to 34 account for this trend where products and services are recommended to friends, business partners and family. On the web you are what you publish, what are you?
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, AUGUST 12, 2011
    [Lead] Site Navigation: The Foundation for Results-Driven SEO
    In this month's article, I interview Jill Whalen, CEO of High Rankings, about the importance of site architecture and how it drives leads for B2B sites. If you read or listen to any number of experts, you’ll hear that content is what drives search, leads, and sales. My greatest joy is when a client calls to say, "We're getting leads!"
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 6, 2012
    [Lead] How to turn blog readers into brand advocates
    Approachability may not scale, but it doesn’t have to since it leads to raving fans.  In the book Click  Ori Braffman analyzes the factors that lead to instant connections between people. By  Srinivas  Rao, Contributing {grow} Columnist. You just have to keep an eye out for them. Fortunately there some key indicators. Approachability.
  • HUBSPOT  |  THURSDAY, JUNE 3, 2010
    [Lead] Stop Wasting Time With Social Media
    lot of people are surprised that their thousands of followers on Twitter aren’t converting into leads, but I’m not. Aside from starting a company, I read the Inbound Marketing book by Brian and Dharmesh , which has inspired me to rethink lead generation. This hierarchy isn’t changing anytime soon. Photo Credit: laffy4k.
  • VOLACCI  |  FRIDAY, JULY 26, 2013
    [Lead] Your Business Needs a Newsletter!
    Rather than cold-calling prospective leads who''ll give you the cold shoulder, sending an online newsletter is unobtrusive… and furthermore, people who receive newsletters do so voluntarily, and if you have a marketing automation system, will begin their journey down the sales funnel. Newsletters are easy. Newsletters are effective.
  • HUBSPOT  |  FRIDAY, DECEMBER 7, 2012
    [Lead] The Dangers of Marketing Metrics Dependency
    But an over-emphasis on metrics can actually lead to the opposite. Heed our warning: Bad data can lead to bad decisions. Unfortunately, this leads to an unhealthy reliance on these so-called proxy metrics. You know what they say about too much of a good thing, right? not good. But drinking a gallon all at once? Not so much.
  • VIDYARD  |  FRIDAY, APRIL 4, 2014
    [Lead] Drive Real Action With These 6 Killer CTAs
    As a marketer, there are times when either option is well and good, but a lot of the time you’re hoping to make helpful content to generate leads or guide prospects through the sales funnel. Your brand can use this type of CTA to lead viewers on a strategic content journey or path. “Yes I want to start a demo right now!”
  • HUBSPOT  |  FRIDAY, MAY 31, 2013
    [Lead] Why You Should Consider Inbound BEFORE Your Next Site Redesign
    The same type of relationship exists between a website redesign and an inbound marketing strategy -- a shiny new website redesign makes inbound marketing look good and in return, inbound marketing helps a website become a functional, lead generation machine. And both are great! which do I do first? which way is better? Let''s talk about why.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Lead] Is Social Media Killing Brands?
    I''ve seen stats from the State of Inbound Marketing Report that prove that social media lead conversion rates are 13% higher than the average lead conversion rate. It''s the type of content that helps generate leads. 'This past week, I heard something that I hope to never hear again in my life. What the. was my first reaction.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Lead] 3 Trigger Marketing Tips To Improve Engagement
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. One year, the hotel decided to increase his rent by three times.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Lead] Hooking Online Shoppers and Reeling Them In
    Voice-based marketing automation solutions such as call tracking can be integrated into marketing mixes to source each call coming into a brand and determine which channels and campaign initiatives are driving the most leads. That’s a lot of customers exiting the sales cycle unconverted! Let’s start at the top: 1. Enabling the Talk.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Lead] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    The conversation can’t stop at “Just give me leads and I’ll be happy.” In well-aligned companies, marketing generated leads have a. In other words, how is marketing assisting with the progression of buyers through that funnel – right to the point, and maybe even after the point, that they hand off that lead to sales?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 13, 2010
    [Lead] Web Analytics 2.0 – It’s Not All About the Web.
    Leading companies are now looking to understand their customers’ online and offline experiences so they can develop the appropriate marketing and communications strategies to achieve maximum results across all channels. Bill Harriss. marketing spend is estimated to reach over 20% by 2012. So we all know we need to be on the Web. Our Approach.
  • HUBSPOT  |  FRIDAY, MAY 9, 2014
    [Lead] How to Think of Good Ideas [SlideShare]
    If you try to do both at the same time, it can lead to writer''s block.". 'No matter how long you''ve been creating content, you can get stuck. Writer''s block, they call it. But to you, it''s something much more frustrating than a "block." and makes it really hard to do your job, too. The solution to this all? Tweetable Takeaways.
  • SOCIAL MEDIA B2B  |  TUESDAY, AUGUST 28, 2012
    [Lead] 5 Ways to Use B2B Social Media to Improve Content Sharing
    B2B companies that create content or research reports to drive awareness of their brand, products or services, or even traffic and leads, need to remember social media and their own websites in the mix. report of this type can be used for lead generation to get contact information for prospects. press release in not enough.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Lead] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? That makes it far easier for leads to determine whether he's someone they want to do business with, and you can bet the ones with whom this page resonates are going to be extremely eager leads. Companies are not people. Here's how. So, who do you want to be?
  • PAUL GILLIN  |  SUNDAY, MARCH 17, 2013
    [Lead] Unfair Rap on Gates
    Most people would agree that capitalism in its purest form creates imbalances that lead to lead to things like the Great Depression, and that’s why some regulation is needed. Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia). For one thing, Gates didn’t trash capitalism in general. Related articles.
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Lead] 4 Things Marketers Shouldn't Say to Sales Reps
    Why aren''t you guys closing the leads we''re sending you?". Because, keep in mind, your sales team is saying the exact opposite thing in their minds: "Why aren''t they sending us better leads?". See, you should have said x, y, or z when you were talking to that lead.". Your sales team should know where their leads comes from.
  • HUBSPOT  |  THURSDAY, MAY 13, 2010
    [Lead] The Ultimate List: 300+ Social Media Statistics
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! It's evident that the evolution of social media has a clear impact on marketing. Videos.
  • HUBSPOT  |  MONDAY, DECEMBER 30, 2013
    [Lead] Why the Digital CMO Is Already Obsolete
    Sorofman describes these individuals as "digital CMOs," the guys and gals who are leading corporate entities from their analog pasts to data-driven, cross-platform futures. Purchasing an email list for the intent of driving lead volume is a tactic for customer acquisition. Digital is only the first step -- CMOs need to dig deeper.
  • LOOPFUSE  |  TUESDAY, JANUARY 24, 2012
    [Lead] Spice Up Marketing Automation with a Recipe for Success
    There are all sorts of good examples on the web on how to build lead flows, set up scoring, and build email templates for your marketing automation campaigns. I make a killer fresh salsa. Over the years I have developed my technical skills to the point that my salsa is a popular request at all sorts of social gatherings. Tweak the recipe.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 26, 2014
    [Lead] Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners
    Leading up to the launch of the campaign, Harvey Nichols released a print campaign and a promotional video, teasing products like "Christmas in a Can." 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Not all advertisements are disruptive and annoying. The Scarecrow. Direct.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    [Lead] Riding the Social Media Struggle Bus? You’re Not Alone
    And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.
  • VIEWPOINT  |  TUESDAY, MARCH 29, 2011
    [Lead] RainToday.com's Podcast: Marketing & Selling Professional Services
    Marketing automation tools are becoming increasingly important to today's lead generation efforts, but firms cannot abandon the human element of working with prospects. It's that human touch that shows prospects you care about them and leads to greater sales success, says Dan McDade, author of the book The Truth About Leads.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Lead] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    So if you added a UTM code to track specific clicks or leads generated from your LinkedIn posts and uploaded those URLs directly to LinkedIn. On LinkedIn, a highly popular post can be bucketed under certain trends or lead to distribution in LinkedIn Today email sends. 24 Best Practices for Successful Social Media Posts. and 3 p.m.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 9, 2013
    [Lead] An Ode to Marketing Automation
    No lead left behind, opp size large or small. 'Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. sprinkle of buy-in from the Boss. Start slow, think big, iterate.
  • HUBSPOT  |  WEDNESDAY, JANUARY 15, 2014
    [Lead] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    Your contacts database and lists of leads. This app lets me check my new leads, my visitor and contact progress, and handle my social media all in one spot. 'You know that panicked feeling you get when your mobile device isn''t immediately nearby? Yeah, this post isn''t going to help that at all. let''s get started, shall we? 3) Tempo.
  • JUNTA 42  |  THURSDAY, JUNE 14, 2012
    [Lead] 5 Reasons Why Content Marketing Is No Buzzword
    In addition, leading content agencies such as McMurry (who produce publications for the Ritz-Carlton and Aon), as well as research firms such as Altimeter , have firmly adopted the term. It’s at least once a week when I catch someone talking about content marketing as just another buzzword. 1 – The Industry Is Over 100 Years Old.
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 12, 2012
    [Lead] 4 Ways for David Cameron to Succeed on Twitter
    study earlier this year found that 80% of people thought executives who use social media are better equipped to lead their organisations. Then here’s a free eGuide for you: ‘How to generate leads on Social Media How can the British PM and other leaders use social media to their advantage? Perhaps. Substance over style. Ok, measurement.
  • TOMORROW PEOPLE  |  THURSDAY, OCTOBER 4, 2012
    [Lead] The Death of Magazine Advertising [FLIPBOOK]
    Inbound marketing costs 62% less per lead than the traditional "outbound" model, with an average ROI of 200%. Learn how you can cast off the old marketing nonsense and increase leads and boost sales – download our eGuide Pull Marketing Strategy There was a reason for this. An industry in the decline. Things have changed.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Lead] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively  attract new customers. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn. 
  • GREAT B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Lead] Little Things that Make a Big Difference in Sales and Marketing Success
    Investing 30 minutes to create new headlines to conduct A/B tests against your existing online or pay per click ads – this can lead to big gains in response rates. Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto Note that all these items refer to actions, not thoughts. 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 16, 2012
    [Lead] Out with the Old, In with the New - Tips For Insides Sales Lists
    Getting your lists organized at the beginning of the year is going to help you focus on the contacts that are more likely to lead to an opportunity. Sales Prospecting Perspectives in pleased to bring you a guest post from one of our newer BDRs, Elizabeth Guerra. am a big fan of New Years Cleaning.
  • SAVVY B2B MARKETING  |  MONDAY, SEPTEMBER 27, 2010
    [Lead] A New Season, a New Reason to Follow Savvy B2B Marketing
    Which leads us to wonder - could the recession be over, or is it just trade show season?) After over 18 months and 403 blogs posts, the Savvy sisters are ready to switch things up a bit. So as the leaves change, so do we (and not just into boots and thick sweaters). Part of it has to do with the fact that we are all busier than usual.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 16, 2009
    [Lead] Savvy Week in Review - October 16
    by @lauraramos Laura Ramos of Forrester explains how salespeople can use PeopleMaps, a tool from 7 Degrees, to prioritize which leads to pursue and mine relationships that can make warm introductions to prospective buyers. Looking for some good reads to close out your week? We've listed a few here that should get you going. Enjoy! Enjoy!
  • MEASURABLE MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Lead] SOPA: The Rise of a New Internet Era?
    by Creative America , an organization representing leading entertainment unions and media companies in support of the bills. It's difficult to know what will happen leading up to the Senate vote on PIPA on January 24th. For journalists, bloggers and techies. alike, this week has passed in a. whirlwind of headlines covering. Protests.
  • MEASURABLE MARKETING  |  MONDAY, SEPTEMBER 20, 2010
    [Lead] 9 B2B Social Media Errors to Understand Before Jumping in
    They've heard that social media can have an enormous impact on their lead nurturing and relationship building and that it can help them with their targeted customer acquisition, and all of these things are true, but they're not, unfortunately, a given. Most businesses either already are, or are thinking about, taking part in social media.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2011
    [Lead] Affiliate Summit East: How to Stand Out in a Crowded Market
    This is a corner of the direct marketing industry I haven't examined in depth although it overlaps with lead generation, online advertising, and performance measurement segments I know well. I spent several hours this morning at the Affiliate Summit East in New York. They are the main audience for the show and, thus, of the speakers.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 24, 2014
    [Lead] 12 Reasons Why Bill C-28 is Good News
    Sales has to enter and tag their leads. You know it’s full of crappy leads and missing information. 'After years of denial, anger, bargaining, depression and acceptance, it’s time to step up and figure out what we can and can’t do with email, social and mobile interactions, now that Bill C-28 is on our doorsteps. For real. That’s good.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Lead] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    Companies – Segments the leads by company. The tool makes converting prospects down the funnel a breeze by simply dragging the opportunity to the next stage, making it quick and easy to update the lead record. Leave a note, email, call, log activity or create a task within the leads record. Assign yourself or a coworker a task.
  • SYNECORE  |  WEDNESDAY, APRIL 2, 2014
    [Lead] You’re Blogging It Wrong: 5 Common Content Mistakes
    That will enhance your leads, and thereby your sales. You can blog 100 times a month and get the leads you are hoping for (and no sleep), or you can blog about the topics that get results 10 times a month for same number of leads. And as a result, many bloggers are making easily avoided mistakes on a daily basis. You’re busy.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Lead] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Optimizing content for search engines and lead generation. Developing and optimizing lead nurturing campaigns. and leads into customers! Definitely!
  • SAZBEAN  |  THURSDAY, FEBRUARY 13, 2014
    [Lead] Data-Driven Customer Experience as a Competitive Advantage
    Rather than theorise about potential problems or rely on closely monitoring small samples of test users, we need to let the data lead us to areas of concern. 'ETMS (Photo credit: Wikipedia) Companies are always looking for competitive advantages — what can make them stand out against their competitors.
  • ENGAGE  |  THURSDAY, JUNE 30, 2011
    [Lead] The Only 5 Content Marketing Metrics that Matter
    Did our content start someone on a path that lead them to eventually make a purchase? “W hat gets measured gets done.” This adage steers every hand writing a to-do list in every profession. In other words, we prioritize our daily lives based on what we’ll ultimately be measured on by our boss, our client, or ourselves. Great.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 29, 2014
    [Lead] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
    Lastly, take notes, as they will come in handy when documenting calls and generating lead write-ups. 'Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks. In B2B inside sales, you will often have to call lists, both warm and cold. Have a plan of action.
  • BUYEROLOGY  |  SATURDAY, FEBRUARY 27, 2010
    [Lead] Buyer Persona Insights Joins B2B Marketing Zone
    Buyer Persona Insights is now privileged to be part of a selected group of B2B marketing experts covering such B2B relevant topics as lead generation, sales, content marketing, and several more. 
  • ENGAGE  |  THURSDAY, MARCH 14, 2013
    [Lead] 4 Ways Bloggers Can Keep Their Content Fresh
    Surprises are gifts that tend to lead to more good ideas, so embrace the other sides of your nature in order to make your content discover them in a natural way. More information leads to more nuanced views and helps your audience develop opinions of their own rather than just accepting yours. Be human. Don’t be boring. Bottom line?
  • ENGAGE  |  THURSDAY, DECEMBER 5, 2013
    [Lead] 42 Content Marketers to Follow on Twitter
    leading source for news, insight and community for marketers, media and agencies. 'One of the best ways to learn more about content marketing is to engage with thought leaders on Twitter. This list is far from complete, but it''s a great start for anyone interested in content marketing, social media and web journalism. Who did we miss?
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 31, 2013
    [Lead] The 6 Most Popular Blog Posts of 2013
    It generated leads, but the leads suck. And the number of leads generated from this blog is much higher than the site average. 'Since it''s New Year''s Eve we''re making lists of things that happened in 2013. Everyone does it. So we''re going to do it too. Steps to a Hunger Games Marketing Budget. Newsjacking! It wrote itself.
  • HUBSPOT  |  THURSDAY, JANUARY 6, 2011
    [Lead] 13 Business Blogging Mistakes and Their Easy Fixes [Ebook]
    Great business blogging combines compelling industry content with clear calls-to-action to support lead generation. For many marketers businesses blogging can be a huge competitive advantage, but also a challenge internally. Download your free copy of "13 Business Blogging Mistakes and Their Easy Fixes today"! Connect with HubSpot
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Lead] How to Effectively Use Facebook Ads + Email
    B) Create an opt-in/lead page. Your unpublished news feed ad should advertise your giveaway, then link to an opt-in form and/or lead page, which will grow and build your email list in the process. 3) From lead to customer: $10-$30. “People don’t like Facebook right now. But we need a mindset shift. Gain Engagement.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Lead] 6 Tips to Make Your Blog More Successful in Reaching the.
    You must consistently feed your inbound marketing machine with rich content or you will see a slow-down in traffic, search engine results and prospective client leads. No content = no fuel = no traffic = no new business leads. blog should be central to your company’s social media strategy for new business. Be consistent. It’s true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Lead] Five steps to re-invent your social media business networking
    This could lead to additional speaking engagements and consulting opportunities. By  Srinivas  Rao, Contributing {grow} Columnist. Chances are you’ve never heard of Oliver Starr. But you’ve probably heard of many of the people below: Julien Smith. Mike Stelzner. Jay Baer. Chris Guillebeau. fall into those same incestuous circles!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Lead] Case study: Building a social media career in 12 months
    She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. 'Ana Silva O’Reilly on the job in the Maldives. In 12 months! ” 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 3, 2014
    [Lead] The essential guide to building your business through Twitter search
    This can be a valuable source of leads, ideas, and insight as conversations unfold minute-by-minute. This can be a valuable source of leads, ideas, and insight as conversations unfold minute-by-minute. ' . Many business professionals believe the Twitter search function is the most powerful tool for marketing insight ever created.
  • SOCIAL MARKETING FORUM  |  MONDAY, NOVEMBER 22, 2010
    [Lead] Tips to Optimize Conversion of Online Forms
    From email marketing, to customer service, lead management & nurturing and even social media: online forms are essential. The progressive acquisition of data during the lead nurturing processes or the further development of relations and interactions with people (think of email marketing) is important. Your online forms as well!
  • ENGAGE  |  TUESDAY, JUNE 19, 2012
    [Lead] 7 Tips for Creating Amazing Videos
    Kate Ottenberg , director of video services and media relations, Michael Wolcott , lead producer, and Andrew Hanelly , director of digital strategy, discussed five different video genres, and showed short clips from each of the genres to illustrate their points and inspire the audience. Check it out: Genre: Inspirational montage.
  • DIGITAL B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Lead] The Inbound Marketing Propaganda Machine
    Inbound marketers have a lower cost per lead (slide 60). 'If you published 250 blog posts over the last year and saw no benefit to any area of your business from that effort, what would you do? That’s what I thought. Now, consider some of the popular statistics used to support inbound marketing. Well, no duh. Source slides ). Your Turn.
  • NUSPARK  |  MONDAY, NOVEMBER 19, 2012
    [Lead] The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.
    Like any lead generation program, it starts with the message. SEO isn’t easy, and as Google’s Panda and Penguin updates continue to evolve, the SEO art form has changed. . In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks.  Linkworthy Content.
  • HUBSPOT  |  TUESDAY, AUGUST 3, 2010
    [Lead] 3 Reasons That Ecommerce Needs Inbound Marketing
    Some say that ecommerce sites have little need for sustained lead or customer cultivation online. Why should an ecommerce site consider distributing free resources or sending periodic updates for lead engagement if its sales cycle is so short? Prospects who abandon shopping carts can be cultivated as leads. Changed mind (56%).
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Lead] How to Do Great Marketing with (Almost) Zero Money
    In our case, we turned a popular blog article, 7 Keys to Successful Lead Nurturing into a very slick looking Cheat Sheet. Jeff is the president of Find New Customers , a demand generation consulting company with the theme “Lead Generation Made Simple” and the goal to transform the world of B2B marketing. Or watch this Slideshare: _.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Lead] How to create social media metrics that matter
    Steve Goldner is the Senior Director at MediaWhiz where he leads the social media practice. For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  By Steve Goldner, Contributing {grow} Columnist. So how do you even go about this?  Do you have a plan? 
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Lead] How to Use NPS Surveys for More Powerful Marketing Automation
    I''m not an ecommerce marketer, but it got me thinking -- could NPS surveys help all marketers get more customers into their funnels, and nurture those leads to become customers? You send a survey to a group of customers, leads, partners, etc. Note: You can segment even further than that if you have different lead and customer types.).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 19, 2012
    [Lead] Personalizing With Purpose
    Disjointed marketing and sales practices are leading to frustrated and disgruntled customers when they are forced to rehash the same details whenever they switch between channels. Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. billion.
  • CONNECT THE DOCS  |  TUESDAY, DECEMBER 8, 2009
    [Lead] ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
    Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. This translates into greater leads, and a better opportunity to turn a potential customer into an actual customer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Lead] How Axial Ramped Up Deliverability and Measurement Strategies
    When they first launched their service, the organization’s primary goals were to educate the market, promote the business, and establish a steady stream of new leads by running email campaigns. Axial operates the online network for professionals who operate, advise, finance, and acquire private companies. million email messages.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Lead] What Makes Irresistibly Shareable Content
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter  @jhaynam. Make your content Practical and Personal.
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Lead] The Challenger Approach to Opportunity Management
    Instead of shaping demand through insight, these sellers gravitate to customers with pre-defined needs – a siren song leading to many RFPs and low win rates. 'It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? or, “How do I embed this in my CRM?”. Wrong.
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