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  • STORIES THAT SELL  |  THURSDAY, MAY 26, 2011
    [Lead] Kronos Spotlights Dozens of Customers through Expanded Reference Program
    The leading maker of workforce management solutions featured award winners at its annual user conference, KronosWorks. In turn, that leads to case studies that cover more of the customer base. Those customers received significant exposure at the event and in the media. And in the process, the company uncovered some of its best stories.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Lead] Are the bad guys winning?
    discussion on who should be leading your social media marketing effort. Highlights from the new book Social Media Explained - A trick to get to the heart of social media strategy - New thoughts on measuring social media marketing ROI - A discussion on who should be leading your social media marketing effort. That’s right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Lead] Ghostcodes makes Snapchat more marketer-friendly
    However, that might be because that the only way to encounter a brand on Snapchat is through an ad, whether a Snapcode (a branded QR code leading to your profile) found on Instagram, a Facebook post with the username, or sponsored content on Snapchat. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Lead] Search and Social Lessons from the Zenith Social Media Marketing Conference
    For example, “This Facebook contest will drive 100 new leads in 90 days.”. • To crack the organic code, tap into human psychology; people like content tnat: makes us feel good, gives us answers, tells a story, or surprises us. The conference, hosted by Marty Weintraub ‘s agency, aimClear, was an impressive affair.
  • SYNECORE  |  FRIDAY, AUGUST 9, 2013
    [Lead] MixBit: The End of Vine and Instagram? - #MarketingTechMin
    Spencer and Deanna take a closer look at what this could mean for brands, and will this lead to the end of Vine and Instagram? Happy Friday and welcome to the latest #MarketingTechMin ! With over 100 YouTube videos being uploaded every minute , it''s safe to say that video content is on fire and shows no sign of stopping. Follow @Spenceafied.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 7, 2013
    [Lead] The Marketing Metrics That Matter – i?marketing (Part 6)
    Three questions to answer: How many Marketing Qualified Leads? What’s driving lead scores up? Three questions to answer: How many Sales Qualified Leads? Your bottom line : Higher quality leads at less cost per lead and less cost per customer. Editor’s Note: Our recent regional i ? The signal-to-noise ratio. Expand.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Lead] How long should your online business video production be?
    What is the golden rule for how long an online video should be for business? A B2B promotional video that is made for lead-generation, like a landing page, needs to be quick; whereas a online business video production that is used during, or as a follow up to a presentation is very different in length. Will people watch more than 30 seconds?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 3, 2014
    [Lead] Life Enrichment: Personal Performance
    His latest book is: Leading High Performance Sales Teams. Life Enrichment: Personal Performance. Since I have been on the topic of Life Enrichment lately, one more topic came into perspective; personal performance. Specifically creating a more enriched life with high levels of personal performance. Ensuring training is occurring. Are you?
  • SCRIBBLELIVE  |  WEDNESDAY, JUNE 15, 2016
    [Lead] How To Build Landing Pages That Convert
    Landing pages are important for two reasons – they  motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Every campaign should have its own custom landing page that functions as a hub for your lead generation efforts. Less is more.
  • B2BBLOGGERS  |  THURSDAY, JUNE 10, 2010
    [Lead] B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
    After all, who else can lead your company down the path to social media success but you? The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. The good news is that you are not alone! Step 1: Help them see the new reality. Or Does It? 5.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 18, 2015
    [Lead] Seven Expert Google Analytics Guides
    You’ve likely at some point come across the contention that humans only use 10% of our brains’ capacity (which is a myth ,  though a popular one). The science fiction thriller Lucy delves into one writer’s imagining of what human beings may be capable of if we were somehow able to use 20%, or 50%, or more of that capability.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2011
    [Lead] Key to digital marketing success? Be less digital.
    Why not infuse those online contacts with the type of information that humanizes them more and leads to cooperation and rapport?” And you know it wasn’t THAT long ago that business relationships were built through a firm handshake, a trusting friendship, mutually-shared experiences, and trust. And it was a one-way ticket.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 9, 2010
    [Lead] Perfect Timing – When to Call a Prospect
    Marketo has one customer with a lower cost, transactional product who has seen a 350% increase in likelihood to buy if they connect with the  sales lead within 24 minutes of hitting their website.  Look for an increase in email opens or web activity to increase a lead score and indicate a prospect is ready to buy.  Create a process.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Lead] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    Over half of marketers use measures of operational efficiency such as on-time delivery, budget, productivity, campaign performance and lead data. They work with the world’s leading professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation.
  • HUBSPOT  |  FRIDAY, JULY 20, 2012
    [Lead] HubSpot May Only Be 6, But Our Marketing Software Is Way More Mature
    Using HubSpot to Convert More Leads into Customers. We believe, in the middle of the buying funnel, providing value is all about understanding your leads and adapting to their needs. It's where we store the history of every email subscriber, every lead, every opportunity, and every customer. Email and Lead Nurturing.
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Lead] The Easiest Ways to Measure Marketing ROI
    When there’s a clear number to work backward from, it’s easier to reverse-engineer the sales funnel and see the path of leads toward revenue as a clear number, rather a fingers-crossed gamble. To pump a little extra juice into marketing efforts and increase leads, try a few other demand generation tactics. 1. Marketing Analytics
  • SALESFUSION  |  THURSDAY, DECEMBER 5, 2013
    [Lead] Email Tourism
    button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post Email Tourism appeared first on Marketing Automation | Lead Generation | Email Marketing | SalesFUSION. [one_half valign="middle"] Partner Portal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 14, 2016
    [Lead] The world’s best creativity technique
    One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. One time I was leading a creativity session to come up with ways that consumers could interact with packaging in a new way. OK, some blog post headlines tend to be a little sensational.  Not this one. Two spaces.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Lead] A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
    ” A reporter at a leading business newspaper says her editor stopped providing traffic stats, and she''s glad. We’re under pressure to hit our traffic and leads numbers every month. We have an SLA with our sales department, a number of leads we’ve committed to deliver every month. Those Who Look. Middle Ground.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 13, 2014
    [Lead] The State of Content Production: Benchmarks and Action Items
    These asset types are used in primarily demand generation, lead nurturing and brand awareness campaigns. Content to support objectives like lead nurturing and demand generation can sometimes call for a different approach than for brand awareness. Blogging is a core Modern Marketing activity. Cultivate a role in their research.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 1, 2011
    [Lead] Don’t Take “Selling” Out of Content Marketing
    Talk about: The number of sales qualified leads generated. Read my post 3 Business Blogs with Proven ROI from Industrial Companies for examples of content marketers who consistently strike the right balance between talking to engineers and industrial buyers in their own language while generating leads and driving sales for their companies.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Lead] Overlooking These 4 Things with Your Social Media and PR?
    The trend for most companies is that they are moving away from outbound marketing for lead generation to an inbound marketing model. As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. Media Relations
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 29, 2010
    [Lead] Personality – The Missing Ingredient in B2B Marketing today
    Jeff Ogden is President of Find New Customers “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn … Continue reading → Demand GenerationAfter watching me, please visit Personality What do you think? We love comments and people who share.
  • VISIONEDGE  |  TUESDAY, APRIL 1, 2014
    [Lead] Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics
    ”  She said, “Last quarter the sales team asked us to conduct a lead aging analysis, which identified some opportunities with the greatest likelihood to convert in the next quarter. She followed with, “I was barely holding on to key resources this year, and now my budget’s taking another hit!” 
  • SYNECORE  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] What Are Buyer Personas & Why Do they Matter?
    Next, you can utilize online tools like your contact database to see if there are any patterns in the way new leads are consuming your content online. When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. What Is a Buyer Persona? Headshot.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Lead] Does Marketing Get No Respect?
    But leading organizations see the digital, social, mobile world as a conversation. This is a marketing organization that does not just command respect, but leads the business. How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Yes Promotion was one. Getting the message out.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Lead] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    Data such as number of impressions, interactions, leads generated, and even the number of deals closed, can now easily be viewed and reported on. Instead of wasting resources on following up with leads that aren’t yet ready to buy, advanced marketing automation technology allows sales departments to strategically focus their efforts.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 22, 2012
    [Lead] [Audio] 3 Big Sales Problems I See Today
    Recently I was interivewed by the Sales Lead Management Association about some of the biggest problems I see today that are having a negative impact on sales -- and what can be done about them. What was my key focus? Management's failure to understand changing customer/behavior. You can listen to the download the interview below.
  • MARKETING ACTION  |  TUESDAY, JUNE 2, 2015
    [Lead] Discover the Solution to Your Biggest Data Challenges: Act-On Data Studio
    It’s the oxygen that powers the engines we all use to turn prospects into leads, and those leads into customers. Trying to draw conclusions from mass data dumped into a spreadsheet can easily lead to the wrong conclusions. Data has become marketing’s lifeblood. And that’s why we’ve developed Act-On Data Studio.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Lead] 8 tips for writing awesome headlines that people want to read
    For example, my post “ Five tips for using email as a lead generating machine ” is the answer to the question, “How to drive leads with email marketing?” Do you know what the most important piece of your content marketing is? It’s not the actual content—it’s the headline that makes people click on your content and read it.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 11, 2013
    [Lead] Stan Phelps of @9inchmarketing on Marketing Made Simple TV “What’s Your Green Goldfish?”
    ” Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Buffer. In this week’s show, Stan Phelps, CEO of 9 Inch Marketing — the average distance between the heart and brain, sits down with the show host to discuss themes from his new book “ What’s Your Green Goldfish ?”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 13, 2012
    [Lead] 5 Secret Keys To Running An Effective Teleprospecting Campaign
    In addition to providing your team with better quality data, I highly recommend using an automated marketing tool to move your leads further down the funnel. This will result in providing your team with more targeted leads to follow up on. Believe me; I am by no means saying I have all the answers. Execution and follow-through!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Lead] The Net Generation and the future of social media marketing
    Anything short of the leading technology is considered passe. I saw Don Tapscott speak at SXSW and was inspired to read his excellent book  Grown Up Digital.  Through Through extensive research, he identified the new norms and expectations of the “Net Gens,” the first generation to grow up entirely digital. Customization. Tweet.
  • READYPULSE  |  TUESDAY, JUNE 7, 2016
    [Lead] Why Influencer Marketing is the Gift That Keeps On Giving
    Instead of leading shoppers into a funnel, influencer marketing focuses on the process and the entire buyers’ journey. Influencers play a huge role in leading buyers through a purchasing journey from start to finish. There’s so much content floating around that it’s difficult to cut through the noise and get the customer’s attention.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Lead] How Real Businesses Are Using Gamification to Spice Up Their Marketing
    Your audience (customers, leads, fans, followers, readers, whoever) engage in some kind of game so that they might win something, and in return, you get something you want out of them, too. But they also find ways to bring in new leads with gamification -- leads that are really, really, really top of the funnel. Gamifi-wha?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Lead] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    They also posted to Facebook, leading to over 19,000 likes and boosting their Instagram followers from 2000 to 36,000 along with over 16,000 pictures submitted. The team regularly appoints a rotating member as the “engagement lead”, and their role is spotting and engaging in real-time marketing opportunities. The Theory. Totaled it.”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 26, 2010
    [Lead] Signs of a Burned Out Teleprospector
    Has the quality of their leads diminished? Lead quality is what builds a sales team's pipeline and results in closed business. Tie compensation into the feedback you receive on the leads your team sends over, and this should help to keep quality consistent. No shows generally tie back to lead quality.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Lead] How to Get Marketing Results from LinkedIn Group Discussions
    ” I have helped my clients generate lists of quality leads through participation in LinkedIn Discussion Groups. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. The social media platform in question is LinkedIn. Thanks.”
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Lead] Bidding Fond Farewell to BtoB Magazine
    Here was a chance to learn by talking to practitioners on the leading edge and earn a few bucks and a byline in the process. I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. He’s in Chicago and hopes to stay there.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Lead] 9 Ways to Repurpose Content and Reach a Larger Audience
    guide is a foundational, stock content piece that is designed specifically to generate leads. Webinars are ideal for generating new leads with the intent to then nurture those leads with thought leadership. It is the leading marketing program for delivering greater visibility, growth, and profits. Blog posts. Guides.
  • THE ROI GUY  |  THURSDAY, JANUARY 24, 2013
    [Lead] Where Does the Money Go? Take the TCO Challenge
    A video by John Pickett - Global Mainframe Alternative Program Lead with HP Enterprise Serrvers, Storage and Network - discussing the Alinean-powered TCO Challenge tool. See the TCO Challenge Tool in action - Click here to learn more Click here to see other HP TCO Tools (powered by Alinean) on the HP TCO channel.
  • VIDYARD  |  THURSDAY, JUNE 9, 2016
    [Lead] Forrester Weighs in on the Top Video Platforms for Marketing and Sales
    Nick Barber, the Forrester Research Analyst responsible for this in-depth report will be presenting a live webinar to expand on this report and share his latest research on B2B video consumption, the growth of online video platforms, the leading edge of video technology, and best practices you need to follow if you’re using video for business.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 24, 2015
    [Lead] 3 Marketing Fundamentals for Busy B2B Marketers
    Whether it’s bringing in a certain number of net new leads or nurturing existing contacts to hit a qualified leads goal, laying out your core objective at the start makes you that much more likely to achieve them. Is your white paper seeing diminishing returns in terms of clicks or leads? Winter. Go back to your fundamentals.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 22, 2011
    [Lead] 10 Rules for Epic B2B Blogging
    Blogging is the best method for generating leads using social media. But the only way to generate those leads is with a call-to-action at the end of every blog post, or at least in the side bar of the blog. What can you offer your readers to turn them from prospects into leads? Blog on Your Own Domain. Be Human.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Lead] Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue
    As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn''t just mean tracking to see how many views, clicks, and leads they generate. Did you revamp your lead nurturing strategy? Of course, it can tell you how much money you made in the last month. Next Steps. Analytics
  • CHIEFMARTECH  |  TUESDAY, NOVEMBER 24, 2015
    [Lead] 5 stages of maturity in marketing technology categories
    This is the first of several articles leading up to my predictions for marketing technology in 2016. CONSOLIDATE — The category is now becoming mature, and the leading vendors are pulling away from the pack. Let’s start with the illustration above, the 5 stages of maturity in marketing technology categories. HubSpot’s CRM).
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] The Chief Digital Officer Dilemma: How to Transform without a CDO
    The need is for a leader with the appropriate combination of business acumen and tactical digital knowledge who can effectively lead the charge to identify and build internal capabilities, enhance the digital customer experience, and help build digital into the organizational DNA. There is no doubt; we live in a fluid digital environment.
  • SAZBEAN  |  SATURDAY, APRIL 27, 2013
    [Lead] Top Internet strategy, marketing and technology links for the week of April 27, 2013
    Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 10, 2012
    [Lead] Create a Buzz Around Your Brand Using Social Media
    Nurturing and winning leads, at lower costs. Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. However, brands are using it to varying degrees of success: some really get it, and some definitely do not.
  • WEBBIQUITY  |  MONDAY, APRIL 11, 2011
    [Lead] The Social Media Monitoring Metric We Need, But Can’t Get
    When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure.
  • WEBBIQUITY  |  TUESDAY, MARCH 15, 2016
    [Lead] 16 Enigmatic Business Blogging and Other Marketing Stats
    B2B businesses that blog generate 67% more monthly leads than those that do not. As winter comes to an end, so too does the  Winter Wonderland of Marketing Stats series that’s been running here over the past few months. For example, what percentage of businesses maintain company blogs? Image credit: Association of National Advertisers.
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Lead] LinkedIn Lets B2B Marketers Establish Expertise
    B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. And its value as an advertising platform continues to increase, thanks in large part to recent upgrades and new features such as the Lead Accelerator which helps businesses target and nurture high-quality leads.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Lead] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    Each technology is assigned or placed based on its funnel purpose, e.g. awareness/discovery, lead generation, opportunities and success/advocacy. This kind of thinking leads to a martech stack that utilizes each tool to its greatest potential, without any wasted budget paying for a tool that doesn’t serve a purpose. Where are the gaps?
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 12, 2011
    [Lead] The Fatal Flaw in the Job Description/Resume Process
    B2B Lead Generation | A flawed job process. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. The bottom line: Companies are doing a good job of hiring mediocre employees and terrible at hiring stars. Why doesn’t it work? Flawed candidates have no chance. It takes hours.
  • TOM PISELLO  |  FRIDAY, JANUARY 28, 2011
    [Lead] Your Sales & Marketing Ready to Do Business with Frugal Buyers? Take this Diagnostic Assessment to Find Out.
    In fact, IDC research has revealed that those who have already made the shift are experiencing significant benefits, including the ability to generate more high quality leads, reduce in selling cycles, improve deal size and increase competitive win rates.
  • FEARLESS COMPETITOR  |  SATURDAY, MARCH 17, 2012
    [Lead] Happy St. Patrick’s Day 2012 from Find New Customers
    Jeff Ogden is President of Find New Customers “ Lead Generation Made Simple ”  He’s also the host of Mad Marketing TV. Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation. And on St. ” Self Education
  • RADIUS  |  TUESDAY, JULY 26, 2016
    [Lead] Predictive Toolbox: How To Use Predictive in B2B Marketing
    Predictive Prioritization : How predictive can help prioritize new inbound leads. Nowadays, B2B marketers are tasked with various challenges like understanding dynamic customers, increasing pipeline quantity and quality, and boosting campaign ROI. At Radius, we believe Predictive is the answer. – Click to tweet.
  • SALESFUSION  |  TUESDAY, OCTOBER 20, 2015
    [Lead] Content Doesn’t Have to be One-and-Done – 6 Benefits of Re-Skinning Existing Assets
    Doing so can lead to several key benefits. Cross-Promote Your Content: Beyond expanding your audience, re-skinning content can also help you strengthen your audience and build stronger leads with cross-promotion. Well, if you create an amazing piece of content but no one sees it, does it actually provide you with any value?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 4, 2011
    [Lead] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers.  He’s also the host of the new B2B marketing show Mad Marketing TV, sponsored by Act-On Software. ” Dan McDade, Pointclear  and author of The Truth About Leads.
  • SALES ENGINE  |  WEDNESDAY, DECEMBER 16, 2015
    [Lead] 4 Questions to Ask Yourself Before Outsourcing Content
    Most B2B companies need help from an outsourced content development partner at different stages in the sales cycle, but many companies will fail to produce qualified leads for their sales teams, making it harder to justify increasing expenditures. Do you need help with a content strategy or do you have one clearly defined? Content Creation
  • AMPLIFINITY  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Lead] Top 5 must-dos for a successful referral program
    Their executives explained how the sales process worked: sales reps were currently using a home-grown referral database to enter leads and then managing those leads using their CRM.  Their sales leads decreased by half.  Organizations looking to develop a referral program  have a lot to consider.  This is a mistake. The result?
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Lead] Advertising, Big Data, and Google’s Moves To Own It All
    Here are my predictions: Google will follow Firefox’s lead and not allow pages to set third party cookies. Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. But before we look at how they are related, two background points are key. 1. Summary.
  • VIEWPOINT  |  TUESDAY, JULY 30, 2013
    [Lead] PowerViews with Peter Bourke: Sell Less, Win More
    As I often say, “Technology has allowed marketers to get more poor quality leads — faster — to sales than ever before.”. Sell less, win more. Don’t even try to start selling—and you’ll win more commitments. Sure, this smacks of contrarianism, but Peter Bourke has proven that these iconoclastic approaches work. Then sell less, Peter says.
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Lead] 8 Historic Duos to Inspire Your Sales and Marketing Alignment
    If Montana was your marketer firing qualified leads your way, Do you have a documented sales process to follow? Do you follow up quickly with leads? Create regular, targeted lead gen opportunities? 3) Be Playful, and Yada, Yada, Yada. As a result, so did our inbound leads. need better quality leads. Mac and cheese.
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Lead] 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI
    In an article for Forbes at the end of 2010,  Michael Brunner borrowed a famous quote from Albert Einstein to illustrate how corrupt marketing lead data—and the resulting contextual misinterpretation it often causes—can kill otherwise promising, well-executed marketing campaigns. And not everything that counts can be counted.” Brunner Inc.,
  • EMAGINE B2B BLOG  |  FRIDAY, DECEMBER 26, 2014
    [Lead] SEO 2014 Re-Cap: Search Statistics You Should Know
    Websites with 30 or more pages generate 7 times more leads than those with less than 10 pages ( Arek Estall ). It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates. Overall Search Behavior. 93% of website visits begin via a search engine ( Arek Estall ).
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Lead] The Best Marketing Conferences Of 2015
    This conference is billed as the leading conference on social media. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. know I missed a few each time. Content Marketing
  • MARKETING ACTION  |  FRIDAY, AUGUST 16, 2013
    [Lead] Customer Acquisition Via Email Has Quadrupled Over the Last 4 Years
    Custora notes: “Organic search still leads as the largest channel for online customer acquisition. The study also breaks out customer lifetime value by channel (affiliate, banner ads, CPC, CPM, email, Facebook, Google, organic, PPC, referral, Twitter), and by state for all retailers (Wyoming leads) and for fashion retailers (New York leads).
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 24, 2016
    [Lead] An Introduction to B2B Native Advertising
    Also, HubSpot attempts social media lead generation with an article on social media lead generation. Native advertising is one of the more popular marketing terms today. The concept behind native advertising isn’t anything new. According to Digiday , advertorial content has been around since the late 19th century. That was too harsh.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 16, 2016
    [Lead] How Tim Cook is transforming the Apple brand
    In this sense, he has become a leading CEO-Statesman, similar to other corporate leaders of a century ago: Henry Ford campaigning for world peace, or  Andrew Carnegie promoting universal education. Apple has clearly been a worldwide leader in innovation. And there is also a business rationale for this focus. shareholder value).
  • VERTICAL RESPONSE  |  MONDAY, MAY 18, 2015
    [Lead] A New VerticalResponse for Salesforce is Coming Soon
    Instead, there was an integration into the Lists section of a VerticalResponse account that enabled you to pull over Leads or Contacts. You’ve always been able to pull your Leads or Contacts from Salesforce to create a list, and then send back updated reporting. February 2005. Do you remember what happened 10 years ago?
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Lead] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    And most importantly, your content needs to lead to a conversion. . Content marketing has reached a pinnacle. Creating more content isn’t the answer anymore. We’ve We’ve now entered a world of content overload. IBM IBM reports that 90% of the world’s data has been created in the past 2 years. Is it visual.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Lead] How to Set Up Multi-Product Ads on Facebook [Quick Tip]
    Early results and case studies have suggested that Multi-Product Ads are leading to above-average clickthrough rates and below average cost per click. How can you use multi-product ads to generate leads for your business? What Are Multi-Product Ads? Here''s an example of what it looks like: How Do You Create Multi-Product Ads?
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Lead] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    As one might expect from the leading social network for business professionals, LinkedIn takes a very straightforward, no nonsense approach to advertising on its network, providing advertising tools that aren’t as flashy as what its peers have on offer, but that get the job done all the same. increase from 2014. But how do you get started?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 29, 2013
    [Lead] The future of podcasting — Will video kill the radio star?
    Podcasting as a source of business leads. Podcasting as a source of business leads. … and much more. Podcasting, which began as “audioblogging” in the 1980s, has enjoyed a renaissance as smart phones have become nearly ubiquitous. But what does the future hold? You have to hear it to believe it. … and much more.
  • BIZIBLE  |  TUESDAY, MARCH 1, 2016
    [Lead] What The Data Says About Your B2B Mobile Marketing
    Mobile accounted for 3.61% of all First Touches, 3.64% of all Lead Creation Touches, 2.56% of all Opportunity Touches, and 0% of all Closed-Won Touches. Furthermore, when our customers convert to leads on desktop, the deals on average are worth 58.6% more than when customers converted into leads on mobile. What could this mean?
  • SNAPAPP  |  WEDNESDAY, NOVEMBER 25, 2015
    [Lead] Marketo + SnapApp = Integrations As Easy As Pie
    With SnapApp you can drag and drop to create amazing, custom content experiences and with a click of a button feed the data into Marketo for more lead scoring, profiling, and nurturing. On top of that, you don’t always need a lead form. As Thanksgiving approaches, I’m pretty thankful for SnapApp’s integration with Marketo.
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Lead] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. This means woO can deliver real-time reporting, lead scoring and nurturing – all from one place, giving marketers and business leaders full visibility of performance. woO who? Introducing woO Marketing. Strategy development.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Lead] How to Optimize Your Emails for Mobile Devices
    89% of email marketers are losing leads and opportunities because they''re not optimizing their emails. Lead generation and lead nurturing are two of the top priorities of any email marketer. One of the (true) stereotypes about inbound marketers is that we''re an analytical bunch. Source: Google. Think you''re up to the task?
  • JUNTA 42  |  SATURDAY, MARCH 19, 2016
    [Lead] This Week in Content Marketing: Social Media Organic Content at Crisis Levels
    marketing tactic for lead generation. Following a very simple five-step plan, the keys to using webinars for successful lead generation go from daunting to doable. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We smell trouble. This week’s show. Content marketing in the news.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, SEPTEMBER 18, 2012
    [Lead] Is Your New Product Launch Strategy Geared Up for Sales Success?
    Our lead generation campaign delivers highly qualified leads to our field sales organization; they're delighted to follow-up because it's well worth their while. 4. If you're launching a new product or service shortly, it's highly likely your firm has invested a great deal of money and time to bring it to market. Be brutally honest. 1.
  • HUBSPOT  |  THURSDAY, MARCH 28, 2013
    [Lead] Why We Acquired Two More Companies. And We're Just Getting Started
    At INBOUND 2012, we talked about how having a back end leads system and a front end web system together in HubSpot uniquely facilitates a more personalized customer journey. Now, the addition of Chime and PrepWork gives us deeper knowledge and assets to convert qualified leads into customers.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 23, 2012
    [Lead] Raab Report: Neolane, Aprimo, and Eloqua Rate Highest for Large Company B2B Marketing Automation
    Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users. Tuesday’s post looked at the micro-business sector leaders according to our VEST report and gave a bit of background on how the ratings are created.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Lead] 7 Quick Ways to Curate Industry Content for Your Blog
    Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. Digg: Search URL to add content. Blogging
  • VOLACCI  |  WEDNESDAY, JULY 24, 2013
    [Lead] 7 Features Every Great Newsletter Should Have
    If you want to know more about how to turn your newsletter marketing campaign into a lean, mean, lead-generating machine, download our marketing eBook email  Newsletter Best Practices 2013. Newsletters are one of the most effective email marketing techniques for engaging an audience and increasing brand awareness. CTA: Or Call to Action.
  • GREAT B2B MARKETING  |  THURSDAY, MARCH 8, 2012
    [Lead] Measuring B2B Marketing Success
    Do you have a Service Level Agreement (SLA) with the sales department that specifies the quantity and quality of leads you will be delivering? Is this a sufficient quantity for the company to achieve its revenue objectives?  If you need more information on how to determine lead requirements, read our article How Many Sales Leads Do You Need
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Lead] HubSpot Launches New Version to Deliver Better-Targeted Content
    This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. Available actions include changing contact data, sending a record to CRM, updating a lead score, setting a lifecycle stage, and changing the call to action. The new database is built with HBase , which accesses Hadoop files.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 26, 2013
    [Lead] Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
    We were very curious how the leading toy retailers would balance these two important metrics. . (Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.  That’s a win-win! Target was a good example of this. Is there a right strategy?
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 25, 2012
    [Lead] How to Grow Sales in B2B Companies
    ” But that’s the wrong answer. A far better method is to document and improve the sales and marketing processes in your company – codify your sales lead generation  programs. The answer for most companies is “hire more salespeople.” Clear, well defined processes. Strong content. What do you think? Marketing
  • SNAPAPP  |  TUESDAY, JULY 28, 2015
    [Lead] The B2B Marketer's Guide to Interactive White Papers
    With the right tools, it can go way beyond the spectrum of a simple quiz and become an essential creative asset that drives new leads into your sales funnel on a regular basis. Here’s an example: NetProspex , a marketing data and contact management company, wanted to generate new leads with an interactive white paper. What do you do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Lead] How Do You Start Over After Building a Successful Blog?
    Promote specific posts to specific audiences where generating traffic, engagement, and interest can result in leads, exposure, or media opportunity. His own disruptive content has been intriguing audiences for years at sites like SocialMediaExplorer.com , a leading marketing blog he founded and grew into an agency. Here we go again.
  • HUBSPOT  |  SUNDAY, DECEMBER 21, 2014
    [Lead] Out of Ideas? 8 Great Places to Find Inspiration on the Internet
    Guillebeau is known for leading the charge for people who wish to lead unconventional lives, which he discusses on his website, " The Art of Non-Conformity." This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Hey, we’ve all been there). 1) Reddit & Specialized SubReddits.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 19, 2016
    [Lead] Promoting Your Content: You’ve written great content, now make sure people see it!
    Outbrain, for example, promotes your content as recommended articles across leading publishers like CNN.com, Slate, and ESPN. It should always lead to a bigger picture of increasing your SEO, your authority in the marketplace, and generating new sales leads. You have a well-crafted blog post that is ready to go. Guess what?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Lead] The State of Marketing Technology in Asia
    TV advertising is still dominant in Asia, but marketers are increasingly trying to attribute lead generation and sales to customer personas and behaviours, rather than simply to response rates in specific media. The process works best when the two teams have a shared KPI of generating and closing leads. 6. Marketing Efficiency
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Lead] 63 Digital Advertising Terms Every Marketer Should Know
    For example, a sale might begin with an ad, lead to an email campaign, and end with a phone call from a sales person. Cost per Lead ( CPL ): How much an advertiser pays, on average, for each ad click that results in a lead conversion. Lead : A potential customer. Ad Banner : The most common form of digital advertising.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 9, 2013
    [Lead] Six Steps to Exceed Your Summer Quota
    His latest book is: Leading High Performance Sales Teams.  Exceeding your Summer Quotas. Not only will it pay off this summer, but your third and fourth quarters will amaze you. First: if you have not performed an A, B, C analysis of your customer base do it.  Drop those lines. Second: Develop a plan of attack.  Fourth, ask for referrals.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 28, 2013
    [Lead] Is Big Testing the Future of Marketing?
    And between data and insights that lead to better marketing techniques. But to achieve modern marketing alchemy — turning lead (i.e., Every day, we are seeing more overlap between marketing and technology. Between science and art. This post hits on all those topics and asks if Big Testing is the future of marketing.
  • HUBSPOT  |  FRIDAY, OCTOBER 31, 2014
    [Lead] 8 Data-Driven Tips for Using Images in Blog Posts
    If you knew something as easy as adding images to your blog posts would increase your readers, subscribers, followers, and leads, wouldn''t you do it every single time?  . Let’s not forget that we can become far more persuasive simply by using images. 7) Position your lead image to the right or left of the first paragraph in your post.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 24, 2015
    [Lead] Your Customers Are Way More Efficient Than You Are
    All of which leads me to the idea of efficiency, and the widening gap between how companies view it and how customers view it. Marketers spend a lot of time working on shorter sales cycles, end-to-end lead tracking, automated nurture programs and anything that reduces the cost of acquisition. But it wasn’t either of those things.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Lead] Research shows content engagement is disconnected from brand goals. What’s next?
    An effective marketing program provides opportunities for consumers to engage with the brand over time that lead to awareness, trust and loyalty. An effective marketing program provides opportunities for consumers to engage with the brand over time that lead to awareness, trust and loyalty. Reach. Brand resonance. Reaction. Reach.
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