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  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 2, 2014
    [Lead] Call For Speakers! Share Your Thought Leadership at Modern Marketing Experience Europe
    by Amanda Batista | Tweet this Looking to add another thought leadership notch to your marketing maven belt? Perhaps your team moved marketing mountains this past year and you’re looking for a place to showcase your stuff? Join us this fall in London! Learn the latest and greatest in best practice marketing from industry experts. Call For Speakers!
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Lead] How to Identify Buyer Personas for Professional Services Marketing
    This helps you to generate more qualified leads for your business—and reach the ultimate goal of converting those leads into sales. Ready to attract more leads? Download our Online Lead Generation Guide below to learn how. Developing a content marketing strategy can seem intimidating. How do you begin?
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Lead] 7 Components That Comprise a Comprehensive Brand Strategy
    Having a clear and concise brand strategy leads to stronger overall brand equity -- how people feel about or perceive your product, and how much they are willing to pay for it. Your brand’s strategy should be based on company goals. And skipping steps is not how a great company that stands the test of time is built. Play the word game.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 15, 2015
    [Lead] 5 Tips to Increase Your Email Delivery and Open Rates
    Sending too frequently can lead to higher spam complaints and unsubscribes, whereas sending too infrequently can lead to unengaged readers and eventually higher bounce rates or bad email delivery. Here at VerticalResponse, we frequently write about the fundamentals of good email marketing. Tip 1: Clean up that dusty old email list.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Lead] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    At Marketo, we’ve found that social marketing is a powerful lead generation tool. Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products.
  • VOICE-BASED MARKETING  |  TUESDAY, DECEMBER 30, 2014
    [Lead] How Businesses Can Benefit From Virtual Events
    Virtual trade shows are an opportunity for companies of any size to gain brand exposure and increase lead generation on a small budget. Close the Loop on Lead Generation from Events Are you getting the full picture from the leads you generated during a virtual event? But for smaller B2B companies that’s not always the case.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Lead] 11 Lesser-Known LinkedIn Features You Should Be Using
    If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and -- ultimately -- to grow your business. This post originally appeared on the Insiders section of Inbound Hub. Social Medi
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Lead] Social Media For B2B Explained
    If done correctly, Linked In could be a promising lead generator. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The reality? Facebook.
  • BUZZSUMO  |  THURSDAY, JUNE 25, 2015
    [Lead] LinkedIn: The Heavyweight of B2B Content Marketing
    The key to LinkedIn though is its ability to drive leads and customers. Thus LinkedIn is not simply about raising brand awareness and building an audience but also about lead generation and conversions. LinkedIn has become the  heavyweight B2B content marketing platform. The Power of LinkedIn. Just consider some of these statistics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2011
    [Lead] Klout rants are becoming a cottage industry
    Salesforce.com announced it was wiring Klout into its market-leading CRM software to support sales and service decision-making. Klout seems to be the blogger’s best friend these days.  Is anybody NOT writing about it? What’s driving the frenzy? Are you really serious about privacy? This privacy violation is intolerable.
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Lead] How to Write a Blog Post: A Simple Formula to Follow
    Your visitors read your blog post, they click on the CTA, and, eventually, you get a lead. Readers that want to learn more have the opportunity to do so, and the business receives a lead they can nurture. According to Ignite Spot , 77% of Internet users read blogs, 6.7 Blogging is clearly here to stay. There are 6.7 Appropriate, right?
  • BLOG MY CALLS  |  MONDAY, JANUARY 6, 2014
    [Lead] Guest Post: Retargeting 101, Amplify Your ROI
    With retargeting, ecommerce companies can combat shopping cart abandonment, B2B companies can stay in front of leads during longer purchase cycles, schools can retarget to increase enrollment and donations, recruiters can target only qualified applicants and events, and entertainment brands can increase ticket or merchandise sales. Bidding.
  • HUBSPOT  |  MONDAY, NOVEMBER 2, 2015
    [Lead] How to Make Your B2B Content More Lovable: 9 Tips to Try
    I'd argue that Invision has one of the leading design B2B blogs in the industry. For example, advanced and powerful webinars are an explosive source of producing high-value content with the extra advantage of generating direct leads. Thankfully, I’m seeing the trend grow. just pulled those off military.com.). Image Credit. Conclusion.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 8, 2012
    [Lead] Gut Feeling or Analytics – which is better?
    Of course you know as a CMO of a leading Social Media analytics firm – I think you can guess which side of this argument I was on. So I was talking with a CMO buddy of mine the other day over dinner and this topic came up. He really didn’t know. Use this persona to drive any ad plan, sponsorship plan or event plan.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Lead] How to (Ethically) Steal Other People's Content
    Saying that you’re going to create a blog post, lead generation magnet, or graphic leaves you with a vague direction. Instead of a lead generation magnet, create a: Checklist, Quiz, Survey, Ebook, White Paper, Case Study, Template, Beginner’s Guide, Framework. Well, they do. And I think you should too. This isn't a new thing.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 30, 2013
    [Lead] 3 Emails Your Business Should Be Sending
    You don’t want to inundate your customers, readers, and/or leads, however, you do want to establish a relationship, build rapport, educate and of course, make some money. This may mean buttons leading to a shopping page on your website or links to pages with already inserted promo codes or registration forms. Welcome Email.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 5, 2013
    [Lead] Case Study: Online Marketing Firm BitCadet
    Online Marketing Firm BitCadet Uses Ifbyphone to Help VersaTube Increase Leads by 208% and Sales by 89%. VersaTube, a producer of DIY building kits, came to  BitCadet  looking for ways to drive more revenue by generating leads and conversions through online marketing. Stage One: Generate and Track Leads from Online Marketing.
  • VOLACCI  |  THURSDAY, AUGUST 15, 2013
    [Lead] 3 Types of Big Data for Driving Marketing Strategy
    This has large implications for targeted content creation that could yield more conversions and leads. 3. It is commonly stated, and as my coworker Chris has brought up before , that 90% of the world''s data has been created in the past two years. But what should marketers really be focusing on? Social media feeds. Website data.
  • 3D2B  |  TUESDAY, MARCH 3, 2015
    [Lead] The Best B2B Appointment Setting Technique…Ever
    Although marketing technology, with its lead scoring, data integration, and automated content delivery tools, can help marketers respond quickly to inquiries online and deliver targeted content, it’s often not enough. It’s not enough to capture a lead, follow up, pass the lead to sales, and hope for the business.
  • ION INTERACTIVE  |  TUESDAY, NOVEMBER 10, 2015
    [Lead] 7 Ways to Use ion Data in Marketing Automation
    Segmentation — for marketing WHY : Marketing automation systems are often home to thousands of leads. We use marketing automation to look for negative response patterns in the ion mashup data field and to segregate those matching leads so that sales doesn’t waste resources on them. Rules within ion make that dynamic relevance possible.
  • HINGE MARKETING  |  SUNDAY, MAY 24, 2015
    [Lead] [Video] Top 5 Marketing Tools Visible Experts? Use to Grow Their Reputation
    Based on interviews with over 130 Visible Experts℠ and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to increase their visibility in the marketplace and generate leads. View this video to discover the top 5 tools you need to build your reputation and ascend to prominence.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 7, 2010
    [Lead] Pros and Cons of Blocking Social Media at Your B2B Company
    It can be difficult to impossible to fully separate personal and professional accounts, sometimes to leading to miscommunications and confidential, internal information becoming public to customers, media and business partners. 2. tools,&# and 75% hoped to increase revenue by using these tools. Pros of Blocking Social Media Sites. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 1, 2011
    [Lead] How many Twitter accounts should you have?
    Twitter is a powerful networking tool and a historic opportunity to connect with people you never would have met before.  It’s an incredible opportunity to build a real, emotional connection with people who can lead to substantial new business benefits. How many Twitter accounts should I have? And then one day, this is what happens.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 11, 2013
    [Lead] The Evolution of Call Tracking
    Like most of what we marketers do to generate leads and create brand awareness, some of the tools we consider basics in our strategy have been through several stages before they reached their current state. And it includes tools that work with the phone to help you generate more leads. First Generation Call Tracking.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Lead] Redefining Success as Social
    Photo credit: Wikipedia. How important is it to one’s career to be involved in social networks and to keep a high profile?  For brands, it is key and there are metrics to prove it.  But the impact on individuals and their careers, while discussed a great deal,  has been much less measured.  Crowdsourcing has become a new way to get talent. 
  • SOCIAL MEDIA B2B  |  MONDAY, JULY 8, 2013
    [Lead] Topsy Turvy: The Shifting Relationship Between B2B Marketing and B2B Sales
    Sixty percent of the decision is made before a call, or an email, or an entry into your lead tracking database. According to Oslo-based Andrew Green, Life’s Divisional Lead for Video and Interactive Marketing, the original plan was to create a customary, Web-based product finder. We used to talk to a real person as a first step.
  • TERMINUS  |  MONDAY, DECEMBER 7, 2015
    [Lead] The Funnelholic’s Perspective on Account-Based Marketing
    People are often too focused on the number of leads because that’s the way marketers are told they should practice. So how do we help marketers become more than just lead generators? Craig Rosenberg has the gift of perspective. That’s a good lookin’ dude right there. And he’s smart too! Favorite movies/actors?
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] Five Recipes for Marketing and Sales Disasters
    To avoid cutting quality from your marketing and sales efforts, read: From Lead to Close: Best-in-Class Sales Acceleration Techniques That Win. In fact, sales technology research shows that non-early adopters of sales tech average only a 38% marketing lead acceptance rate – with the rest of the marketing sourced leads being burned by sales.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Lead] Hubspot Review
    Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system. Marketing departments at mid-size companies. HubSpot can serve both audiences, but in a different way. Small Businesses. Mid-size Businesses.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 31, 2014
    [Lead] 9 Professional New Year's Resolutions You Should Actually Keep
    You can''t just publish once every few months and expect to rack up the views, lead, and customers. How to Calculate Your Leads Goal for Sales & Marketing Alignment. 9) Move to the next level of your career. I never used to make New Year''s resolutions. They seemed like a forced, trite way to make a change in my life. Seriously.).
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JULY 5, 2013
    [Lead] The Herb Schmertz Era: When Public Relations Had Some Balls
    The Mobil advertorials eventually were published weekly in several leading daily newspapers over the course of three decades, and serve as the template for what the PR profession now calls thought leadership. The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp., Herb Schmertz was no reckless PR cowboy.
  • SALESFUSION  |  MONDAY, MARCH 17, 2014
    [Lead] Facebook Me
    The post Facebook Me appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. divider style="simple"]. Batman had Robin… You have SalesFUSION.
  • HUBSPOT  |  THURSDAY, AUGUST 20, 2015
    [Lead] How Publishers Can Increase Time on Site
    These readers are the qualified leads you want to be generating. Your site should encourage exploration to lead people from one piece of content to the next. Each of these gives you insight into some form of reader engagement. One metric in particular that is particularly indicative of overall reader engagement, is time on site. Medi
  • HUBSPOT  |  WEDNESDAY, MAY 9, 2012
    [Lead] 13 Sloppy Mistakes You're Making With Your Calls-to-Action
    This sort of confusion happens when the copy in your call-to-action appears to say something totally different than the copy on your landing page, leading visitors to believe that filling out your landing page form will not truly yield the offer your call-to-action promised. Was your mind just blown at the lead generation potential?
  • HUBSPOT  |  SUNDAY, MAY 5, 2013
    [Lead] Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week
    Lucky for you, we asked experts from all corners of the marketing industry to reveal some of their best tips on lead generation, tweeting, SEO, content creation, and public relations. Sift through their tried-and-true advice to find actionable tips to improve your marketing immediately -- your prospects, leads and customers will thank you.
  • BLOG MY CALLS  |  THURSDAY, AUGUST 29, 2013
    [Lead] Marketing Q&A With WiderFunnel's Chris Goward #CRO #LPO
    WiderFunnel''s clients are in all types of businesses; from catalog retail ecommerce to B2B lead gen to affiliate marketers and subscription companies. Listen to the webinar recording with Chris Goward - Conversion Optimization: More Leads, More Sales, More Profit This is a guest Q&A with Chris Goward of WiderFunnel.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Lead] How to Get More Insight Into Your Encrypted Keyword Traffic
    Especially when trying to make sense of how a specific visitor found your website that then resulted in them converting as a lead. One way to work around this is to look at the lead’s initial page visit on your site, depending on how your analytics platform tracks a visitor before they convert as a lead. Admit it! You’re in!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2011
    [Lead] Dreamforce: Ending the “Accidental Revenue” Myth
    And we’re excited to have top executives from two of the leading global brands join us at Dreamforce ’11 to explain how they’ve cracked the code to fast growing revenue. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Too often, we buy into the story that some genius rolls out of bed, has an epiphany and – Wham!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Lead] Which Companies are Totally Nailing B2B Marketing?
    Typically using a mixture of sides, white papers, blog posts, and even microsites, Demandbase racks up leads and pipeline every time it releases a new informational program. B2B marketing can often be dry, stuffy, and an overall snooze fest when not done correctly. Some companies are actually producing really creative B2B marketing. Sungard.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Lead] Why B2B Customers Are Not Hearing Your Brand Message
    There is a strong theme similarity in leading B2B companies, suggesting a herd mentality instead of unique brand messaging. You work extremely hard on creating and maintaining your brand message. But what if your brand messaging doesn’t match up with your customers most valued characteristics? So what does this mean for you? McKinsey ).
  • VOICE-BASED MARKETING  |  THURSDAY, JUNE 12, 2014
    [Lead] Big Data Buzz – Are You Answering the Call?
    In fact, 66% of businesses consider calls a good or excellent source of leads, yet most companies do not take extra steps to ensure phone calls get the attention and care needed to convert them into revenue. The following is a guest blog by Kelly Wrather, Senior Manager, Content Marketing, Kenshoo. Well, the tides seem to be changing.
  • NNC SERVICES  |  TUESDAY, APRIL 9, 2013
    [Lead] How to gain subscribers via inbound marketing
    The awareness you will create via organic search will later translate into brand preference and ultimately, into leads and revenue. The main idea behind Inbound Marketing is to help your prospects find you, learn about you, even before they decide they need you. Let’s take a look at the way people make purchases. First, they.
  • MARKETRI  |  WEDNESDAY, JULY 31, 2013
    [Lead] What Makes a Professional Services Firm a True Sector Specialist?
    Is there a partner or partners who are leading this practice/specialty area for your firm? This is a great question and one that is not as easily answered as you might think. Unfortunately, this does not make a firm a true specialist. Being a true sector specialist takes much more than that! For example, take my love for cooking (and eating!)
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Lead] Influencer Marketing: 10 Questions for Successful Plans
    I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you.
  • DIGITAL B2B MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Lead] Influencer Marketing: 10 Questions for Successful Plans
    I do not want you to buy my product. I do not even want you to use my product. want other people to buy and use my products and services because of you. Influencer marketing is fundamentally different. You are marketing to individuals that influence a decision made by someone else and your goal is to see that influence benefit you.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 2, 2014
    [Lead] 3 Steps to Help You Find the Best Time to Send Email Messages
    Are they hot prospects, inactive leads, or long-time customers? That leads us to testing – the ideal way to determine which day of the week and time of day is right for your email. When it comes to email marketing, timing really is everything. You might have a compelling message that’s completely personalized and right on target.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 13, 2013
    [Lead] Delegate or Die: Why So Many Managers Fail to Delegate
    Buffer Why Johnny Can’t Delegate and How That Can Lead to a Job Loss. Recently I joined a firm – but in just one month I was released – without explanation. I was unable to find one single thing that I had done wrong – I had been a team player and hard worker, and I made no waves at all. What do you think?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Lead] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Brand marketing leads to brand recognition, and positive brand recognition leads to positive results. Author: Marissa Lyman It’s college graduation season! Soon, the bright, young minds of tomorrow will be tumbling into the workforce like a flock of lost ducklings. If you’re reading this as a seasoned ‘grown-up’—don’t stop now!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 23, 2012
    [Lead] My Top 10 Quotes From Bad Sales Reps
    “I'm not good at public speaking” – Being comfortable enough to speak in front of strangers and lead a conversation is an important skill set for any rep. I’ve been involved in sales since I first started canvassing door to door for a home improvement company when I was in high school. “I usually just wing it!”
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 11, 2011
    [Lead] 3 Helpful Lessons That Will Make You A Better Inside Sales Manager
    You know, I guess when I think about it, there are three lessons that have most made an impact on the way that I lead my team, and I have three people to thank for them. The first lesson that has most impacted the way that I lead my inside team is one that I learned from Pete Gracey. Ah, back in the old hallowed halls of AG Salesworks!
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 18, 2012
    [Lead] Integrated Marketing and a Chat with Gini Dietrich
    Your leads are drying up. Gini Dietrich is the CEO and founder of Arment Dietrich, an integrated marketing communications firm, as well as a lead blogger at Spin Sucks. You are a B2B marketer. And for quite some time, life has not been a bed of roses. Phones are ringing less frequently. Gini Dietrich says no. Chat with Gini. Mobile.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Lead] Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
    Recently, Dayna Rothman of Marketo discussed the limitations of email marketing due to the inability to keep leads engaged through one channel of communication. “ You have this huge database of leads that you are not able to leverage and you feel like you are having trouble keeping them engaged. The Fundamentals of Off-Site Marketing.
  • ION INTERACTIVE  |  THURSDAY, AUGUST 20, 2015
    [Lead] Kick Start Your Interactive Content Marketing with These New Quick Starts
    No matter if you had to deal with back to school or not, there’s always moments in our life where we just need that checklist or template to lead us on the right path and make sure we have everything we need to be prepared. Each benefit drives to a deeper page that includes multiple calls-to-action to generate leads and inbound interest.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Lead] The Change In B2B Marketing – 4 Rules To Live By
    According to the study, B2B buyers use a multitude of mediums to research and explore their purchase options with the web, specifically with social media leading the way. According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 9, 2012
    [Lead] 22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B
    Real leads, pipeline and sales. Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. Not only am I exhausted, but my wife and kids are happy to have me home for a while! toprank. TopRankMarketing.com. BrennerMichael.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 1, 2013
    [Lead] Sales Prospecting Perspective Weekly Recap - Week of February 25, 2013
    They discuss whether social prospecting will make cold calling irrelevant and include a poll within the post to identify how big a role social prospecting plays in lead generation efforts within your organization. Another month is now behind us as we slowly creep closer to Spring. Without any further adieu, we have this week's blogs to recap!
  • CONVERSIONATION  |  WEDNESDAY, JUNE 20, 2012
    [Lead] Social Business: the Essence of Collaboration and Purpose
    How does engagement lead to action? The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with statements on how important all these expensive words are today. However, the words don’t matter. What drives collaboration? We have.
  • MARKETING GENIUS BLOG  |  MONDAY, MAY 2, 2011
    [Lead] Genius Simplicity
    This leads to the insidious “Siebel-ization” of SaaS and that’s definitely not what customers want in the iPad era. I’ve been thinking a lot lately about the Genius of Simplicity as I use my iPhone and iPad more and more each day. And they are SO inexpensive to boot. This is the exact opposite of traditional enterprise software.
  • VIEWPOINT  |  TUESDAY, AUGUST 21, 2012
    [Lead] Avoiding Cascading Zipper Failures between Marketing and Sales
    James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Marketing creates demand, finding interested people and companies, and gives these leads to Sales; 75% of which are ignored. No lead management system.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Lead] Five 2015 digital marketing trends for your consideration
    One leading developer told me that literally every Fortune 500 company has some sort of experimental AR activity going on. It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next! What does Big Data mean for a little business?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 7, 2013
    [Lead] @SocialEmployee Featured in New eBook: Future of Marketing @BrennerMichael
    After setting out to interview over 20 leading marketers, Brenner crafted a “ Future of Marketing ” series on his blog that has since sparked a tremendous amount of conversation. Michael Brenner’s eBook – Future of Marketing -  Brings Tomorrow a Little Closer to Today. What is the future of marketing?
  • SALES INTELLIGENCE VIEW  |  MONDAY, MARCH 10, 2014
    [Lead] 5 Cool Things We Heard & Saw at Convergence (+5 Superlatives)
    Buying/selling relationships typically begin with high levels of tension , evidenced by resistance and objections, leading to  slowed or halted business deals. Huffington promotes the former, citing this example: Social has replaced front page news, where the old adage was, “if it bleeds, it leads.” The end result? ” . concert!
  • THE B2B RESEARCH BLOG  |  FRIDAY, OCTOBER 12, 2012
    [Lead] How do we align sales and marketing?
    Most importantly, the bottom line suffers as leads aren’t fully nurtured (61%). Ever looked at our cousins in FMCG marketing with a little jealousy?  Eyed their big budgets with envy?  Coveted their influence in a world where marketing is central to organisational success? Of all the findings revealed in the survey, that struck me most. 
  • BLUE FOCUS MARKETING  |  MONDAY, JANUARY 6, 2014
    [Lead] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership
    One product to come out of this process, Connections , is now an industry-leading social business platform. This book not only details the astronomical rise of the social employee, but also outlines the innovative methods that leading companies have employed to foster cultures of enthusiastic and engaged workers. FOR EWORD by David C.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 25, 2013
    [Lead] Dreamforce 2013: We Came, We Saw, We Conquered!
    We were thrilled to sponsor this epic conference again and introduce our hottest new products to help marketers build better lists, create better campaigns and produce more sales qualified leads. Wow, what an amazing Dreamforce 2013 last week!  Check out this  video  by our awesome designer, Ben VanderVeen! Below is a recap of key highlights.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] 6 Traits of Highly Effective Data Analysts
    The smartest marketers not only understand this approach, but are leading the charge to take it mainstream. Guest post by Robert Murphy, Managing Partner at Movéo. In today’s world, technology and marketing conditions are dynamic, but clients still demand predictable results, minimized waste and accountability. Creativity. Curiosity.
  • HUBSPOT  |  MONDAY, OCTOBER 15, 2012
    [Lead] Why Every Nonprofit Should Adopt a Social Networking Mindset
    And it all starts with leaders leading with a network mindset. Do you lead your nonprofit with a network mindset? Recently, I tweeted that one tweet from a nonprofit's CEO was worth more than many tweets by its staff, borrowing a line from trite saying, “A picture is worth 1,000 words.” Understanding the Network Mindset. The Run Stage.
  • CMO ESSENTIALS  |  MONDAY, MARCH 16, 2015
    [Lead] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
    The journey from marketing prospect, to sales lead, to happy client is less often dictated by the selling organization, thanks to the ubiquitous availability of user-generated and online content that is not controlled by providers of goods and services.  Do you remember buying a car in the pre-digital age? My, how times have changed.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Lead] The Top 10 Benefits of Using Social Media Marketing for Business
    Our most recent research has shown that these industry leaders deliver a wide range of benefits to their firms, spurring growth, business development, and brand building while raising billing rates and lead generation. Does this sound like your firm? If so, you’re not alone. Why is social media so important? On Twitter or LinkedIn?
  • BIZNOLOGY  |  THURSDAY, JANUARY 3, 2013
    [Lead] Should CMO stand for Cheap Marketing Officer?
    Now that it can be done cheaply, it is as important as everything else that leads to a sale. Photo credit: Images_of_Money. I’m cheap. There. said it. Some people don’t like the word  cheap. They’d rather be  frugal or  thrifty. Not me. more and more, I think this is how we need to approach marketing. Or heavy advertising.
  • GREAT B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [Lead] Attention to “Detale” is Crucial in B2B Marketing
    In those days, direct mail was the big producer in lead generation and mailers would buy multiple mailing lists and then eliminate the duplicates (also known as merge/purge) so that each person would receive only one mailer.  All of us make mistakes, and I have made many.  business. buying instructions?  Your primary benefits. measure twice).
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Lead] 20 Awesome Homepage Examples to Inspire Your Next Redesign
    We could either ignore your complaints, or we could follow The Kinks' lead and "give the people what they want.". It draws the eyes to the button and attracts visitors to learn more about the Blind Barber, which leads to an 'About' page and a featured video. And man was it popular! Albeit successful, many of the readers of that post.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Lead] Seven of the Best Guides to Marketing with Pinterest of 2012
    The seven experts below contend that the site is indeed worthwhile for business, that it’s sort of helpful for SEO, and that their tips can lead to business success there. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [Lead] LinkedIn Sponsored Updates: A Beginner’s Guide
    Aside from creating relevant, effective content (which we’ll discuss later in this article), using these filters to narrowly target your audience is the real key to help you achieve your advertising goals—whether that’s generating more leads, increasing brand awareness or positioning your company as a thought leader.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Lead] 4 Ways to Marry Your Email Marketing and Website Optimization Strategies
    One leading travel brand worked with Maxymiser , a website and app optimization solution, on an email campaign designed to bring users to the site by converting email prospects with a featured destination that best reflected their preferences (either collected or expressed.) Author: Becky Hirsch Do you hear that? It’s getting louder.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 4, 2015
    [Lead] 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming
    While keyword tools are a great place to start when determining the right phrases for the brand to target across online marketing efforts, they can also lead to ideas for high-quality content assets. Launching a content marketing strategy or improving upon past content success can seem like a daunting task. Leverage Keyword Tools.
  • VERTICAL RESPONSE  |  MONDAY, MAY 19, 2014
    [Lead] 12 Super Cool, Time-Saving Apps and Tools
    Track your clients and leads, their contact information and all of the pertinent details: how you met, who referred you, the name of their company, their social media profiles, websites and any other fields you’d like to be able to pull up when needed. Keep extraneous tasks at bay with time-saving tools and apps. Why is it time-saving?
  • MARKETING ACTION  |  THURSDAY, JUNE 13, 2013
    [Lead] Catch Guy Kawasaki at the Inside Sales Virtual Summit
    Speakers will cover topics ranging from onboarding, sales training, social selling, lead generation, SEO, advocacy, business models, big data, incentives, messaging, predictive analytics, and much, much, much more. June 20 th , 8 am to 3 pm PDT, the Inside Sales Virtual Summit launches as the world’s largest online sales summit. for the.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 8, 2011
    [Lead] Thank you, Aplicor!
    For the first time ever, no matter what people type looking for the B2B lead generation blog – net or.com – they arrive at this blog. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. FearlessCompetitor.net and FearlessCompetitor.com both point to this blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 2, 2013
    [Lead] Five marketing and business lessons from Japan
    In America, the emphasis is usually on the results, not necessarily the means to get there, and I think that leads to a lot of the shady Internet practices we see today. I just finished up a speaking tour of Tokyo in support of the Japanese translation of my book Return On Influence. This Bowing deeply. — which is perfectly fine.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Lead] 5 Webinar Mistakes to Avoid
    When done right, webinars can be an effective and engaging marketing strategy that can achieve a range of goals: everything from establishing topic authority to lead generation and customer acquisition. Promoting your webinar isn’t just like any other lead generation program. Thinking of conducting your own webinar?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 20, 2012
    [Lead] Why Marketing Needs to Find the Church Key
    This is where you dust off that research person and ask them to put some very little words on a slide and explain very slowly, once again, who the competitors are, what they sell, how much they sell it for and why, despite such towering opposition, we continue to fight the powers of darkness and lead our customer segments to Revenue Ever-Lasting.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, APRIL 11, 2012
    [Lead] How to Impact Revenue Cycles: 4 Key Areas for More Wins
    Today, unique and powerful opportunities exist for sales teams to improve and accelerate their lead-to-revenue process. Sales managers are increasingly turning to “social selling” tactics and tools to boost performance at every stage of the sales cycle. Filter volumes of online   data   to uncover new sales opportunities.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 27, 2014
    [Lead] Strut Your Marketing Stuff: Submit a Markie Award Nomination!
    Best Lead Nurturing Program – Do you have a sophisticated lead nurturing program that delivered measurable results? You know who they are—the passionate senior people that push their teams to succeed, lead change, set the vision for the entire marketing organization, and deliver results. Go for it!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Lead] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Best Lead Nurturing Program – Do you have a sophisticated lead nurturing program that delivered measurable results? You know who they are—the passionate senior people that push their teams to succeed, lead change, set the vision for the entire marketing organization, and deliver results. Go for it! 18 at 12 p.m.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MAY 6, 2013
    [Lead] 3 Reasons to Delegate When Managing Your Inside Sales Team
    If there are reports to run and spreadsheets to manage, you should consider delegating that to a senior rep on your team so you can focus on what you do best – leading, training and managing your people. thought – the nerve ! Here I was running around for the good of the company and he makes a comment like that. How well do you delegate
  • LEADER NETWORKS  |  THURSDAY, OCTOBER 6, 2011
    [Lead] Fashion & Social Media: Power to the People or the Publisher?
    The ability to amplify the buzz of a new look at social's warp-speed provides even the most leading edge designers with a strategic weapon. As we move into an age where content curation leads content, where influencers dictate styles and trends, some organizations really stand out, while others fall flat on the runway. Zara People!
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Lead] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    Getting started with a pre-transactional lead generation strategy can be challenging, so here are five examples of pre-transactional offers broken out by business type, followed by some best practices when creating your offer. 1) Fashion/Home Furnishing. You grow a lead database that you can nurture into purchasing. content.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Lead] Webhooks + Call Tracking = Marketing Automation for the Phone
    Companies like Pardot, Eloqua, Hubspot and Marketo are leading the way with powerful features that totally automate the online marketing experience. Instead it is a great telephony tool that filters out useless leads as they fall away and self-filter during the IVR process. Marketing automation is en vogue right now. It is useful.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 6, 2011
    [Lead] Industrial Blog Sites Revisited
    Industrial companies have realized the importance of inbound marketing and its impact on lead generation. B2B marketers with blogs generate 67% more leads according to a study done by HubSpot (See Why Your Sales Funnel May Run Dry Without a Business Blog ). Blog sites as inbound marketing hubs. However, this needn’t be the case.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JUNE 20, 2012
    [Lead] Are You Making These Serious Sales Assumptions?
    This leads to an entirely different conversation and ultimate outcome. Five minutes. You wouldn't think it would be difficult to misconstrue those two simple words. However, after many years of marriage, I can assure you that it has two entirely different meanings. To me, it's about five minutes, give or take a few. On the dot.
  • WRITTENT  |  MONDAY, APRIL 1, 2013
    [Lead] A 15-Step Guide to Creating Viral-Ready Branded Content
    As organizations worldwide discover the efficacy of custom content creation for generating leads and converting customers, it’s essential to develop an innovative strategy that will stand out in an era of content abundance. 61% of marketers are currently using eBooks, whitepapers and webinars to attract and convert leads.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Lead] 4 Reasons to Focus on Location-Based Marketing
    Not focusing on location-based marketing may lead your business down the same path. Relevance is becoming a requirement and leads to people expecting it at all times. Increasing mobile audiences leads to more mobile advertising inventory as well as innovative opportunities to engage customers. Call Routing Call Tracking
  • WRITESPARK  |  TUESDAY, FEBRUARY 11, 2014
    [Lead] WriteSpark: Best Posts about Case Study Interviews
    Interviews Part 2: Are your questions leading or asking? Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study.
  • TOMORROW PEOPLE  |  THURSDAY, MAY 10, 2012
    [Lead] Three copywriting tips every business needs to know
    Create content that drives sales and leads by planning it within a wider inbound marketing strategy. 2. Learn more about creating content that drives more sales and leads - download our eGuide What Exactly is Inbound Marketing Using content to market your business? Here are three copywriting tips you’ll want to know: 1.
  • TOMORROW PEOPLE  |  TUESDAY, MAY 1, 2012
    [Lead] Tips on what a UK copywriter forgot to tell you
    Learn more about creating content that drives more sales and leads - download our eGuide What Exactly is Inbound Marketing Three things your copywriter forgot to tell you. Planning on asking a UK copywriter to create content for your business – or already in conversation with a copywriter about your copy?
  • HUBSPOT  |  SUNDAY, MARCH 24, 2013
    [Lead] Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
    Marketers can finally take advantage of the prime visual placement and optimize those cover photos for lead generation. This means that marketers can utilize their cover images as a way to generate leads! Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Enjoy!
  • DIGITAL B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Lead] Thought Leadership in B2B Marketing [#B2Bchat Recap]
    ” Heretics have positions that are beyond the leading edge and the wisdom of their position or view is only seen over time. Why should companies invest in thought leadership? And just what does thought leadership mean anyways? Here are the key takeaways I took from the discussion. Prime example is Galileo.”
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Lead] Think You Know Who Your Competitors Are? You Might Be Missing a Few
    Some examples of this would be a hair salon competing against InStyle magazine over the term "hot haircuts for summer 2014." Or an inbound marketing software company competing against a marketing agency for the term "how to get more website leads.". Meet Your Content Competitors. How to Beat Content Competitors. Content is their product.
  • WRITTENT  |  FRIDAY, MAY 24, 2013
    [Lead] 20 New Ways to Use Content Marketing That You Haven’t Tried Yet
    Your content marketing efforts have to lead to success, and you might need several tools to measure and track the effect you have in search engines. Turn Prospects Into Leads with Killer Social Content. Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention. And that’s not it.
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