Page 102 of 215 Previous | Next 
  • HINGE MARKETING  |  MONDAY, MAY 19, 2014
    [Lead] How Do Visible Experts Benefit Their Firms?
    Increase in leads. We drilled down even further on the role experts played in driving increased leads and discovered that this impact took many forms, working through lead-generating content, new speaking engagements, the cultivation of relationships, and others. Today, let’s unpack some of the results. Many Impacts.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Lead] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
    If you are doing lead generation , you ask for someone to fill out a lead form." Download this free, introductory guide to learn everything from optimizing your profile to generating leads on Twitter! However, Dan Zarrella, HubSpot's social media scientist and host of the upcoming Science of Social Media webinar , disagrees.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Lead] 7 Ways to Get Non-Marketing Employees to Blog
    From driving relevant traffic to converting that traffic into leads, content is a key tool at every stage of the conversion funnel; helping to boost authority and drive long-term results. ways to overcome this: Show data that content marketing works and helps generates leads that will turn into more business. So what can be done?
  • MARKETING INTERACTIONS  |  SUNDAY, APRIL 17, 2011
    [Lead] One Content Asset Can't Do Everything
    One of the biggest wastes in B2B marketing is tossing leads not ready to buy into a black hole while pursuing only those who are deemed "sales ready." With all the focus on creating content for marketing programs, many marketers are still missing a critical point. Many still believe that one piece of content must do everything.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 5, 2013
    [Lead] The 3 Pillars of B2B Customer Service
    These actions go a long way in strengthening your organization’s customer relations and increasing customer loyalty, which we know leads to returning revenue. Understand Your Customers. The best way to get to know your customers? Track them. Don’t wait until your CRM alerts you that an account is up for renewal. relationships.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 18, 2013
    [Lead] How Marketing Made Simple TV beats the pants off of Find New Customers – a better revenue model
    Find New Customers is a B2B sales lead generation company founded by Jeff Ogden in February 2009 (Not early 2013 as claimed by a certain Atlanta firm). This is why: Find New Customers, the sales lead generation company , has worked with firms like Protegrity , Comodo and KeyedIn to help them with their BtoB demand generation programs.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 19, 2012
    [Lead] Integrating Social Media into SEO | Perception vs. Reality
    Jeff Ogden of the sales lead generation company Find New Customers says “This chart points to the real problem of B2B marketing today. Integrating social media into SEO seems like a common sense approach to most online marketers. However, marketers don’t always follow their best advice. This is the crux of the problem. Marketing
  • HUBSPOT  |  TUESDAY, DECEMBER 21, 2010
    [Lead] Celebrating Humbug Day - You're Allowed a Dozen Today!
    See how HubSpot can help you better generate and track your traffic, leads and customers. Creating and copyrighting a day is one marketing tactic many organizations can employ in an effort to gain distinction in a crowded marketplace. Have you thought about creating a holiday as a cornerstone to a marketing campaign? Photo Credit: andrewr.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Lead] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    by Contributor Friendly | Tweet this Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp , a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. What Is Going On Here?
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 5, 2012
    [Lead] Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012
    Joe is a leading author, speaker and strategist for content marketing. Content marketing expert and founder of the Content Marketing Institute , Joe Pulizzi will review the practice of content marketing and why it’s one of the fastest growing areas of marketing today. You can sign up here. Joe
  • MARKETING LEADERSHIP COUNCIL   |  MONDAY, NOVEMBER 19, 2012
    [Lead] Help Sales Reps Get In Early
    Solae, a leading soy-based technology and ingredient company, capitalizes on this opportunity by developing and presenting contextualized commercial insights for their key accounts. They do this by: Dedicating a Specialized Marketer to Insight Generation and Delivery. Synthesizing multiple sources of customer information.
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 31, 2011
    [Lead] Sunday Post | The Surprising Math of Cities and Corporations
    Coming up tomorrow : We announce our Fan of the Month for August and launch our Lead Nurturing and Scoring Service. J eff Ogden is President of the B2B demand generation consultancy, Find New Customers. Sundays are a good day to expand the mind, don’t you think? Can you spare 17 1/2 minutes this Sunday?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Lead] Announcing the Definitive Guide to Marketing Metrics and Analytics
    by Jon Miller 19,000 people have downloaded the Definitive Guide to Lead Nurturing.  And 11,000 downloaded the Definitive Guide to Lead Scoring. 11,000 people have downloaded the Definitive Guide to B2B Social Media. Get it today! We’ll be releasing the book with no registration required in four parts. And much, much more!
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 22, 2012
    [Lead] Getting to “Who” – Why the Person You’re Writing for is the Key to Copy that Converts
    That’s because knowing who the “who” is leads you to answer all sorts of questions that in turn lead to copy that is compelling for that person. Yes, revenue and profits are important, but if the staff is constantly kvetching about slow systems and outdated software that is the kind of daily grind that leads to sales.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 19, 2013
    [Lead] 5 Tips for Getting Out of A Sales Slump
    Whether it''s that time of the year, or your pipeline is looking depressing, or your personal motivation is lacking, there are endless reasons why you might be having a difficult period for passing leads. Going through a slump? Feeling like this fat cat? But this is not a bad thing. Contact different job titles or levels. Send a mass email.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 8, 2013
    [Lead] Sales Prospecting Perspective Weekly Recap - Week of February 4, 2013
    Some of the tips from Craig that I enjoyed were: stop confusing "Busyness" with Productivity, Sell what makes you different, Stop answering RFP's and his Lead, Manage and Get out of the Way insights. A big thanks to Craig for providing us with a great post and I highly recommend reading it when you get the chance. Now on to this week's recap.
  • STORIES THAT SELL  |  MONDAY, FEBRUARY 10, 2014
    [Lead] Why Some Buyers Don’t Look at Case Studies
    In the name of collecting leads, we''re interrupting the sales process and likely ticking off prospects in the process. understand the need to generate leads, but find other ways and make them fit the way your buyers want to buy. Locked. Let''s suppose, for a moment, that you''re in the market for a new car. Toyota does this nicely.).
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Lead] Why Marketing Operations is the Heart of your Marketing Team
    They can then be responsible for the campaigns and programs that set lead scoring, lead source and your revenue model.  It’s a great way to ensure the numbers are attributed fairly. 3. Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. Boy, was I wrong. Not convinced?
  • INBOUND SALES NETWORK  |  FRIDAY, SEPTEMBER 28, 2012
    [Lead] If You Are Waiting For Your Customers To Call You – You Are Too Late!
    Are you hoping that your marketing team can do such a great job of lead generation that your phone will ring off the hook? The same is true if you are waiting for your customers to call you, or expecting your marketing teams to deliver you leads that are already this far through the buying process. Well don’t hold your breath.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Lead] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? Optimizing content for search engines and lead generation. Developing and optimizing lead nurturing campaigns. and leads into customers! Definitely!
  • LEDGER BENNETT  |  THURSDAY, JUNE 6, 2013
    [Lead] 5 ways Marketing Automation helps Sales Enablement
    When a warm lead you have previously spoken to returns to the site, clicks on an email and downloads a document, then it’s easy to continue the conversation given the additional interest shown. 3.      Automated personal touches, less manual input. However, it’s not always easy for the sales rep to view automation as positively as peers.
  • ONPATH  |  TUESDAY, DECEMBER 14, 2010
    [Lead] I am not 140 Characters: A collection of Tweets never Twitted about on Twitter
    Time to start mining info on B2B , call centers , lead generation , training. Network/Teach/Showcase/Market your work/Be in-the-know/Finger on the pulse/Micro-blog/Extend brand visibility/Follow/LEAD/GET FOUND! Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn and Twitter @Bluecontra1. Right?
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 18, 2010
    [Lead] Top Infographics for b2b marketers
    Web trend map: plots the Internet’s leading names and domains onto the Tokyo metro map        . Social Media Demographics: Flowtown’s visualisation providing a breakdown of the key demographics for all the leading social networks     .    . Web trend map.  2.  Social CMO social landscape.  . 5.  Social media demographics.  . 6. How
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 24, 2013
    [Lead] 4 Lessons Pop Songs Can Teach You About Marketing
    Leads converted from phone calls are 3x more likely to turn into paying accounts than leads from form conversions. Research shows that 53.3% of top companies don’t respond to web leads. I’m a firm believer that there is more to pop music than tinny music and occasionally annoying (but catchy) lyrics. Call Me by Blondie.
  • NUSPARK  |  SUNDAY, JULY 22, 2012
    [Lead] A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
    That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When managed properly, more efficient leads are generated, and campaign ROI increases. Ad Level: Pause. Ad Group Level: Default Maximum CPC, Pause. STRATEGY EXAMPLES.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 14, 2013
    [Lead] How Deals Die in the Final Mile of the Sales Process
    As Director of Sales, Adam Becker is responsible for leading the sales organization and driving overall company revenue for TinderBox. Sales Prospecting Perspectives is pleased to bring you a guest post from Adam Becker , Director of Sales at Tinderbox. Starting in 2006, he helped the company grow from 80 to 1300+ employees.
  • MARKETING ACTION  |  FRIDAY, MAY 17, 2013
    [Lead] Marketo IPO Underscores Growing Value of Marketing In The Enterprise
    But even this has been enough for the leading vendors to report substantial year-over-year growth and enter the public equity markets. 3) The CRM market is ready for the next wave. We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Annual growth is over 60%.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 3, 2011
    [Lead] Content-Marketing Guidelines to Ensure Success
    Content drives credibility, market leadership and leads, so it’s important to follow certain steps to ensure positive results. We’ve all heard the expression “Content is King.&# Although we all know it sometimes, we may not practice it. Develop different content for different audience segments. What are you doing?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Lead] Marketers, Get Ready For Your Promotion: A Global Perspective
    The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Check out the stats in the chart below to see how APAC marketers plan to lead the way with strategic marketing technology investments. Asia Pacific. Global.
  • INBOUND SALES NETWORK  |  FRIDAY, JUNE 14, 2013
    [Lead] Leave Your Ego at the Door
    They lead with how great their company is instead of the key problem they can help their prospects solve and how they have helped their current customers achieve this. When it comes to most lead generation campaigns these days, companies are in broadcast mode. The Executives'' Guide to Building a Lead Generation Engine.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 4, 2011
    [Lead] 5 Great SlideShare Presentations on B2B Selling
    B2B Lead Genration Using Social Media. SlideShare is a resource any B2B sales person should be familiar with. If your company doesn’t have a SlideShare profile you should forward this along to your marketing Dept. 13 Ways to Make Selling Easy with LinkedIn. Selling to the CIO. Getting a Competitive Advantage through Social Selling.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 12, 2014
    [Lead] 6 Copy Starters for Emails & Letters
    She’s the author of The Cross-Channel Copywriting Handbook , and has over 30 years of experience generating sales and leads using traditional and new media. It needs to be broad enough to appeal to your entire segment, yet specific enough to make a connection and lead into the rest of your content. Ask a question. Did you know that…?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 6, 2010
    [Lead] How Social Media Drives Better Email Results
    by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Email is a proven and somewhat traditional technique for getting the word out.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 23, 2013
    [Lead] How To Create Killer Content With Google Analytics
    Lead Generation. Lead Generation. The key to marketing, and overall business, success is understanding your customer. This is now easier than ever given the vast availability of data-driven tools, such as Google Analytics. Key metrics you want to be able to measure are: Brand Awareness. Customer Retention. Brand Awareness.
  • FUNNEL FOCUS  |  FRIDAY, JULY 22, 2011
    [Lead] The Marketing Automation Institute Addresses Marketing Skills Gap
    Before you can implement marketing automation successfully, you have to have a lead-to-close process worth automating and the skills – such as program management, copy writing, content development, creative development and data analysis – needed to continually executive campaigns. The technology is such a small piece of it.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [Lead] The Problem with Marketing Data (via )
    B2B Lead Generation | The Problem with Marketing Data updated article with recent data Trend 5: The Company with the Best Data Wins Fact: An average marketing database contains 25-30% useless records. Updated with new data. In best-in-class, it’s under 5% (SiriusDecisions) Data quality is a massive problem in B2B marketing companies.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, MARCH 25, 2014
    [Lead] New Report: Alliance Marketing Trends 2014
    The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent). The results from our new study on Alliance Marketing are now available! Download it here. Fifty percent of respondents expect alliance marketing budgets to increase over the next 24 months.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 17, 2014
    [Lead] Jeff Ogden of Find New Customers is a 3 Time Winner of the prestigious SLMA marketing award
    Jeff Ogden of Find New Customers is proud to be a three time winner of the prestigious SLMA marketing award, voted annually by peers and run by the Sales Lead Management Association. Why do marketing awards matter? As one top marketing expert once told me “You’re not an expert when you say you are. Watch this video please.
  • HUBSPOT  |  SUNDAY, JANUARY 19, 2014
    [Lead] Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week
    Research tells us that companies that regularly write and publish blog posts get 55% more web traffic and 70% more leads than companies that don''t. Sales Flash: Your Inbound Leads Are Useless Without A Valuable Followup. This scenario is a common one: A company holds a webinar or other event and generates a whole ton of new leads.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Lead] Quiz Mania: Why We Love Taking and Sharing Quizzes
    People love taking them and sharing them with their friends, and they can even be used as a lead generation tool. They implemented an email capture form at the end of the quiz to get leads, and they were able to segment their leads based on their quiz results, allowing them to target the different segments with relevant messaging.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2011
    [Lead] The Ultimate Cheat Sheet for Expert Twitter Marketing
    Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. Choose a simple username.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Lead] How Non-Techies Can Succeed With Landing Page Testing
    If you’re not A/B testing, then you’re definitely missing out on an incredible opportunity to improve your business’ bottom line. A/B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. It will all depend on your unique business' leads goals.
  • MARKETING ACTION  |  FRIDAY, MAY 31, 2013
    [Lead] The First Law of Social Media Marketing
    Just as deep conversation will lead to a contestant receiving the Date Rose, so engagement will lead to trust between customer and company, which leads us to: Law #1: The deeper the level of engagement, the deeper the customer’s trust and bond with your company. So how does this translate into social media? wasn’t joking.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 13, 2014
    [Lead] Sales & Marketing Have Moved In Together [Infographic]
    In the “beyond age,” marketing is accountable for revenue and sales has greater expectations regarding marketing qualified leads. Are your sales and marketing relationships on a path toward power. or toxicity? Back then, as little as 10 years ago, marketing arranged the blind dates for sales, the cousin. But things have changed.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Lead] Lessons from the Super Bowl on How to Dominate the Playing Field with Call Tracking
    Instead, we try to squeeze our ad budgets for every ounce of value, closely analyzing campaign results and optimizing programs to generate the most leads, opportunities, and revenue for every dollar spent. It’s that time of year again! Super Bowl Sunday! And as marketers we couldn’t be more excited. How can call tracking work for you?
  • BLOG MY CALLS  |  MONDAY, MARCH 3, 2014
    [Lead] The 8 Biggest Marketing Mistakes You're Making
    Failing to measure every element of your marketing--everything--will lead to a failure to execute your marketing strategy. You''ll become less effective, you''ll lose ROI, and leads (and your money) will fall through the cracks. 2) Too Much Focus on Branding. Where is the line between branding and lead gen? Ratios matter.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 27, 2012
    [Lead] Sales Leadership: Focus on Focus
    Ken’s latest book is: Leading High Performance Sales Teams. Sales Leadership:  Focus on Focus. During an initial meeting where I was performing a business assessment with a new client several common topics re-appeared and since I seem to discover these quite often, I thought it would be a good topic for this blog. Are they working smart?
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Lead] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    If you are trying to generate leads through your email marketing, for example, you will probably want to use content that''s gated by a form. If you are trying to nurture leads into customers, you will probably want to look for product-centric content like reviews and testimonials. How do you think of what to put in your emails?
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 3, 2009
    [Lead] How do your prospects know?
    Listening to salespeople talk about prospects and the types of questions they want answers to in order to qualify leads as sales opportunities can yield a ton of insights for marketing and content strategy development. I've been in a number of client calls with sales teams to work on aligning marketing and sales goals. Tell me more about.
  • SALES CHALLENGER  |  TUESDAY, SEPTEMBER 10, 2013
    [Lead] Are Your Reps More Tiger Woods or Tom Brady?
    Perhaps our best reps aren’t Tiger Woods, going it alone to drive the ball down the fairway and into the hole, but are instead more akin to Tom Brady or Peyton Manning, leading a group offensive to run the pigskin down the field and into the end zone. The selling behavior of many sales reps can be likened to that of a game of golf.
  • WRITTENT  |  THURSDAY, MAY 9, 2013
    [Lead] Current Inbound Marketing Trends: 10 Things You Didn’t Expect
    Without lines of communication between sales and management, marketers are unable to generate a sufficient volume of the right leads. Did you know that 66% of marketers consider lead generation, conversion, and reaching the right audience more important than creating quality content ? Inbound is so hot right now. Organic Search Rules.
  • AVITAGE  |  WEDNESDAY, JANUARY 7, 2015
    [Lead] Continuum and Process vs. Event, Project or Campaign Thinking
    We discussed the buyer persona and buyer journey work they do to prepare for lead generation initiatives, especially email campaigns. The consensus is clear. It’s past time to shift your thinking about your approach to marketing activities as an event, project or campaign, to continuum and process thinking.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 2, 2014
    [Lead] 5 Sales Prospecting Strategies for Overcoming Call Reluctance
    And it costs your company leads. Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. It starts with a hesitation. It becomes an objection. It festers into a doubt. What I’m talking about is sales call reluctance. They want to know what they’re doing. And a follow-up email.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, JULY 25, 2012
    [Lead] Building an Automated Marketing Machine
    After all, even the best marketing automation platforms aren’t truly, fully automated: humans still must make decisions around considerations like how to respond to triggers and how to score leads. In the B2B world, it’s impossible to avoid just how much more  important marketing is these days. Perfecting the process. 
  • VIRALLY BLOG  |  TUESDAY, MARCH 24, 2015
    [Lead] Big Data Roundup – Big Data In 30 Seconds
    dukeoverunc – Collection and analysis of the myriad of information available from the scores of technological data points which leads to smarter decisions for the individual. Well me being new to the world of big data, I didn’t particularly understand what it actually is. DNLBNZ – Large, Unstructured Unprocessed Data.
  • FATHOM  |  SATURDAY, MAY 17, 2014
    [Lead] Why the Acquisition of Caring.com is a Wake-Up Call to the Assisted Living Industry
    Now, I’m not here to bash Caring.com or its model of generating leads for assisted living companies. However, I’ve heard quite a bit from my clients about the low quality of these leads, and we are rapidly proving that Fathom can generate leads better and cheaper. Don’t let your leads dry up!
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 10, 2013
    [Lead] Customer Retention: The Imperative for Creating a B2B Marketing Advantage
    Customer Retention Drives Lead Gen. And how does retention drive lead gen? Referrals help generate quality leads. Prior to her Content Marketing World session, Ardath Albee conducted an online survey of B2B marketers and found the following top 3 goals for customer retention: 74% Increase Customer Renewals. 74% Cross and Upsell.
  • CHRIS KOCH  |  FRIDAY, APRIL 22, 2011
    [Lead] Marketing’s golden opportunity in innovation
    Marketing is essentially in charge of collaboration both inside and outside the company through its leading role in social media. Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. Social media management and innovation. CMOs can succeed where CIOs struggled.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, MARCH 16, 2012
    [Lead] Never Write a Sales Proposal Without Asking This First
    Reduce lead time for processing claims? This question inevitably leads to a discussion of the ultimate objectives of the project, and a clearer understanding of its value. That's why, instead of drooling when a prospect wants a sales proposal for him, he's now doing this. __. No longer. Now I ask, “Why bother?” Why bother?
  • B2BBLOGGERS  |  THURSDAY, NOVEMBER 11, 2010
    [Lead] Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Your B2B Marketing Plan Doesn’t Need Twitter. Or Does It? And join him tonight for #B2Bchat as our first guest moderator. Great!
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 27, 2012
    [Lead] Honor Your Creative Self: Instill Some Quiet in Your Work Life
    Group think doesn’t lead to innovation, new ways of looking at things or creative problem solving , a topic Cain discusses at length in her book. Tweet When I asked for my newsletter subscribers for feedback in December regarding challenges they faced, a vast majority said, “I’m overwhelmed!” The result? also got lucky.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 20, 2012
    [Lead] IROI: Immediate Return on Investment
    This process leads to finding the most relevant audience and most relevant outlet, driving immediate ROI and allowing an advertiser to avail the best opportunity available. Posted in Advertising ROI Strategy. This is the era of Social Media. Not so when media planning and buying is informed by Social Media.  Optimizing media choices.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 4, 2011
    [Lead] 15 Great Posts About Sales Enablement You May Have Missed
    Lead Scoring is 878% More Effective Than Cold Calling – Paul Rafferty. Sales 2.0 is the bread and butter of what we do here at InsideView. Essentially, we want salespeople to incorporate sales intelligence into the new generation of sales where social selling comes into play. posts that provide some solid definitions, rich in content.
  • CONNECT THE DOCS  |  THURSDAY, SEPTEMBER 3, 2009
    [Lead] ClickInsights: What is the biggest mistake to avoid when writing a white paper?
    How to use white papers to grow a healthy crop of leads. Harnessing her unique blend of technical knowledge, marketing savvy, and writing skills, Stephanie has crafted nearly 100 case studies and white papers for leading brands such as Akamai Technologies, EMC, Macromedia, Novell, SAP, and Symantec. Lead your reader down the path.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Lead] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    Determining the Most Targeted Time for Lead Engagement. is an active time for our overall Twitter audience, it doesn't necessarily mean that this time is optimal for our leads and customers. Where possible, supplement your estimates with actual feedback from your leads and customers. Determining Your Optimal Frequency.
  • SALES INTELLIGENCE VIEW  |  MONDAY, JUNE 6, 2011
    [Lead] The Problem with Big Data
    Most startups and even larger businesses have a need to deliver leads to the sales team. When you hand a sales person a lead, it’s in their DNA to follow up on it with a call, email or some other communication. It all comes back to the phone book. But is it really any better? The problem with data as a launching point. Sales 2.0
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Lead] 5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC
    One reason marketers are putting so much effort into platforms like YouTube and Vimeo is the continued rise of advertising in online video content, leading to reliable monetization for video producers and greater exposure for brands. With 2013 now quickly receding, it’s time to push full steam ahead into 2014. FOR EWORD by David C.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Lead] 5 Marketing Problems Google+ Says It Can Solve
    Now, these various impressions will come together, leading ultimately to a brand’s Google+ page. 2. “ The idea of +1 button is to make it easy to recommend you in a really lightweight gesture that leads back to your (Google+) page,” he said. Social media was supposed to help address many of these issues.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Lead] Which Mad Men Character Are You? [Quiz]
    Every leading character on the show is like an onion; we think we know them and then they peel back another layer to reveal their past or a new questionable endeavor. The Season 7 premier of Mad Men was the talk of the Twitter town on Sunday night. But to my surprise, it wasn''t all fandom and praise. He''s our spirit animal. Advertising
  • DIGITAL VOICES  |  TUESDAY, OCTOBER 8, 2013
    [Lead] How the SMAC Stack is Driving Innovation and Productivity
    Ayantek suggested that the ideal mechanism to achieve this goal would be to create an ‘LPL Financial iPad Recruiting App’ that could be distributed to LPL’s sales representatives and that would demonstrate the company’s robust set of industry–leading tools. The Challenge. The Solution. The Results. Lights!
  • FEARLESS COMPETITOR  |  MONDAY, MAY 27, 2013
    [Lead] Honor Those Who Made the Ultimate Sacrifice on Memorial Day
    Fearless Competitor is the blog of the sales lead generation company Find New Customers , but today that does not matter one bit. Today’s #Memorial Day in the United States – a day to stop and reflect on the many men and women who made the ultimate sacrifice to preserve our freedom. Please RT. Really easy!). What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    [Lead] Mike Volpe, CMO of Hubspot interviewed by Lisa Nirell of EnergizeGrowth – guest on my show
    Jeff Ogden, host of Marketing Made Simple TV is also the President of the sales lead generation company Find New Customers. This interview with Mike is really good. Lisa is a terrific interviewer. Please note that I was once a guest on HubspotTV with Mike and Karen Rubin , and Lisa is an upcoming guest on Marketing Made Simple TV.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Lead] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Many businesses have ways to measure the cost per subscriber, or cost per lead. Between those guidelines and your brand guidelines, should be a conversation about how important it is that your business has a voice in (if not leads) the conversation happening in the marketplace. That After the webinar, we received dozens of questions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Lead] Twitter is dying—and it’s all your fault
    While it’s still easier to scan the stream than use other social networks, too often clicking a link leads to junk–or at least subpar content. By Neicole Crepeau, Contributing {grow} Columnist. I’m going to get flak for this post, but I don’t care. I’m so frustrated that I have to write something. That’s where the problem is. twitter
  • VIRALLY BLOG  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Is re-targeting creepy?
    Claim your today and start generating new leads asap. I have been pondering this thought for a while. I see the value of re-targeting its a really good way of re-engaging prospects that have not completed a transaction on our website whatever that transaction may be. Did you know Virally has a free forever account available?
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Lead] 6 Tips to Make Your Blog More Successful in Reaching the.
    You must consistently feed your inbound marketing machine with rich content or you will see a slow-down in traffic, search engine results and prospective client leads. No content = no fuel = no traffic = no new business leads. blog should be central to your company’s social media strategy for new business. Be consistent. Keep focused.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 13, 2013
    [Lead] Three Key Requirements of Agile Marketing
    Oh, and if you have a lead on small acreage west of Portland, Oregon that isn’t publicly on the market yet, do let me know! Are you ready to be an agile marketer? Are you ready to respond to a reality that is changing, in unexpected ways, around you? I’ve had a recent (and continuing) personal lesson in agility. Yes, anything.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Lead] How to Use Video Content to Drive and Support Other Content Marketing Activities
    The best-written stories will spell out experiences for you to follow; the best visual narratives lead you through these outcomes as if you’re part of the action. I’m a sucker for a good story—you know, the kind that transports you, for a moment, from reality into a world of make-believe. These The answer is simple.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Social media profiles should, really, act as part of the funnel of attraction that leads people to come to your content — and ultimately to your site — the site with all your contact info on it. Because Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence.
  • SALES CHALLENGER  |  TUESDAY, MAY 7, 2013
    [Lead] 3 Ways to Improve Sales Certification
    On the other hand, leading organizations implement long-term certification programs based on sustained behavior change. In most sales organizations, successful completion of training results in certification. SLC research finds that most sales organizations certify reps based on short-term demonstrated behaviors through assessments or tests.
  • ACQUIRING MINDS  |  THURSDAY, OCTOBER 7, 2010
    [Lead] The Risky Business of Exclusive Reselling
    Note: Direct Impact Marketing is a reseller (VAR) of lead generation solutions and is currently evaluating marketing automation solutions. Last month, Eloqua terminated its reselling relationship with The Pedowitz Group, a marketing automation reseller. VARs are led by entrepreneurs with a high tolerance for risk. Vendor Sells Direct.
  • HUBSPOT  |  TUESDAY, JANUARY 4, 2011
    [Lead] New Chart: Biggest Challenges Facing Email Marketing in 2011
    Email marketing is tied to inbound marketing: inbound brings in the leads, email nurtures them and sends them back to the website or landing page which, in turn, offers valuable content that helps convert the lead into a sale. This lead generating and nurturing cycle relies on every piece of the marketing puzzle working to its fullest.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, OCTOBER 21, 2009
    [Lead] Evaluating Marketing Automation/CRM Integration
    In one method, the marketing automation system itself is natively aware of the API calls of the CRM provider, and can update data, make notes of web activity, or create leads as appropriate. Integration Scenarios, and Questions to Ask Each integration scenario leads to different integration considerations.
  • ENGAGE  |  TUESDAY, FEBRUARY 5, 2013
    [Lead] The Logic Behind the Explosion in Content Marketing Spend
    Content provides conversational fodder that turns a first date (a prospect) into a steady relationship (a warm lead) before you ask for marriage (and generate a sale). What other logical reasons do you think are leading to the surge in content marketing? To make money, you gotta spend money. You’ve got a product or service.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 9, 2013
    [Lead] The Bad News Is … You Are Meeting My Expectations
    Related Stories Simple Tweaks to Improve Social Media Lead Conversion What Burning Facebook Questions Does YOUR Business Have? There are only three possible impressions that a customer will walk away with having done business with you and/or your company. How To Build Referrals With Social Sales.
  • SAZBEAN  |  TUESDAY, NOVEMBER 6, 2012
    [Lead] B2B Business Blogging –The Complete In-Depth Guide To Creating A Killer B2B Blog
    good business blog is a place to communicate the latest news from your brand, drive business leads and to create content that gets shared far beyond your own blog. Despite different social media networks coming and going, one thing that always remains constant are blogs. Just follow these tips and you will have a killer business blog.
  • SAZBEAN  |  TUESDAY, APRIL 17, 2012
    [Lead] How to Use Facebook Timeline Without Reworking Your Brand Strategy
    The company’s cover image includes a QR code that leads to free giveaways and a contest entry form. Within days of Facebook’s official launch of Timeline for brands, social strategists and brand marketers turned their Facebook strategies upside down and came up with a flurry of ways to attract more fans. But what about the rest of us?
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Lead] [VIDEO] How Social Employees Fuels the Social Brand
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. The video, titled “What is a Möbius Strip?”
  • BLUE FOCUS MARKETING  |  THURSDAY, JANUARY 30, 2014
    [Lead] Join Wharton’s 4th Annual Super Bowl Tweet Meet Sun, Feb 2 #WhartonFoA #SuperBowl #Seahawks #Broncos #SB48
    The 4th Annual Wharton FoA Super Bowl Tweet Meet will shortly be underway leading up to the day of the big game on Sunday, February 2. Join in the fun and tweet your reactions to the ads with the #whartonfoa hashtag. Reposted from Wharton University of Pennsylvania – The Wharton Future of Advertising Program. Advertising & Mktg.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Lead] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Why is this the leading sentence in a marketing blog?” Understanding who has shared your content and taking note of their authority can lead to future interactions and social shares. We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” FollowerWonk. BuzzSumo. Keyhole. Twitalyzer. Klout .
  • INBOUND SALES NETWORK  |  WEDNESDAY, DECEMBER 28, 2011
    [Lead] TOP 10 Inbound Sales Blog Posts of 2011
    The 3 B2B Lead Generation Lessons I Learned From Steve Jobs. 8. How to Convert Marketing Leads to Sales. 4. 2011 has been a great year for Inbound Sales Network, we have seen our sales grow by over 200%, our web traffic increased by over 400% and many many new team members. Demand Generation vs. Traditional Marketing Agencies. 7.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Lead] The History of Our Social Media Obsession [Infographic]
    34% of marketers have used Twitter to successfully generate leads. Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers. Who is using social media? Key Takeaways. General Social Media.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 22, 2013
    [Lead] 4 Ways to Maintain and Retain Inside Sales Client Relationships
    Passing a ton of leads is great. would never pass a potential opportunity to my reps that I wasn’t proud of. I’ve found that discussing the opportunity briefly via phone instead of just sending a lead write-up adds a personal touch and allows for deeper communication. Client retention is critical to a business''s success.
  • ONPATH  |  WEDNESDAY, AUGUST 1, 2012
    [Lead] OnPath Presenting At Dreamforce '12
    About OnPath OnPath specializes in B2B Lead Generation and Appointment Setting programs for enterprise clients who sell complex products and services. Nash will be speaking at the two sessions below. Session Name : Leverage Standard Set Controller in APEX code and Visualforce. Session Leader: Samantha Ready. Need help with Salesforce?
  • HUBSPOT  |  TUESDAY, DECEMBER 4, 2012
    [Lead] 8 Insightful Marketing Predictions for 2013 and Beyond
    We’re all after the Holy Grail of online marketing: sales-ready leads. The ability to segment email lists and personalize the content will help to maximize the effect of each email, resulting in more qualified leads.” - John Bonini, Content Marketing Manager, IMPACT Branding & Design. It's that time of year again! That's cool.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 30, 2014
    [Lead] Demand Generation – It’s Not That Easy
    *This post first ran in the ANNUITAS blog on March 27, 2014. As we go into event season-it’s good to remember that building a Demand Generation Strategy isn’t easy. Attend workshops, sessions and learn from industry experts and peers and keep in mind this is a complex process that won’t be solved immediately. Really?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 9, 2013
    [Lead] 40 million people can’t be wrong — The secrets of viral
    Almost 40 percent of BuzzFeed’s traffic comes to the site via mobile, leading Peretti to conclude that “If you don’t optimize your content for mobile, you have zero chance of going viral.” By Kerry Gorgone, {grow} Contributing Columnist. Here are some key points from his presentation. Bold statement.
  • HUBSPOT  |  MONDAY, JANUARY 31, 2011
    [Lead] How Do You Make the Most of Web Ads? [Marketing Cast]
    Check out the video below to hear his advice: Ad Copy & Graphic Lead to High Clickthroughs. Landing Pages Lead to High Conversions. In an effort to capitalize on cross-channel marketing, many businesses experiment with online ads. Web ads can be used to promote new content offers or product discounts. Connect with HubSpot
  • WRITTENT  |  MONDAY, MARCH 10, 2014
    [Lead] 10 Ways Marketing Agencies Rock the Web with Content
    While content marketing statistics and research reports uniformly indicate that custom content is one of the most cost-effective and powerful ways to increase web traffic, lead generation, and revenue, the practice isn’t always simple. These questions, and many more, were answered in the following case studies from leading marketing agencies.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Lead] As Mobile Conversions Continue to Climb, Ensure You’re on Track to Optimize the Right Channels and Devices
    Conversion Rate: Search again leads in conversion rates, but desktop has much higher conversion rates than on mobile. Cost-Per-Click (CPC): Similar to conversions, desktop leads the pack in CPC, and CPCs in general are much higher for search. Looks like it’s time to get some new hiking boots because mobile is climbing yet again!
<< 1 2 ... 100 101 102 103 104 ... 214 215 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...