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  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 13, 2012
    [Lead] Recap of #MMChat – The Leadership Gap in Marketing
    We addressed the current digital skills gap, the opportunity for marketing to take a leading role in our businesses and the new kinds of leaders that are emerging in light of all this. BrennerMichael : And when asked what is most important, you get the same old answers: number of leads, quantity of leads. BrennerMichael : Marketing can lead businesses to become more customer-centric, creating better products, greater value, and higher retention.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 22, 2014
    [Lead] Marketing Team Drives B2B Social Selling Success
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. My friend Tom Skotidas and I recorded a video conversation defining social selling. Social selling, or #socialselling , is a term that is used by lots of people to mean lots of different things. It is more than my definition of sales people using the tools and approach of social media. Watch the video to hear Tom’s definition.
  • MARKETING ACTION  |  MONDAY, MARCH 10, 2014
    [Lead] 5 Reasons Why Email List Hygiene Is a Serious Marketing Priority
    Avoid negative effects on your sending efforts: Failure to manage your email lists makes you vulnerable to spam traps, invalid email addresses, leads that sign up with non-deliverable domains or simple typos, and more. Their contact information is incredibly valuable to your business because it could result in a converted lead or sale. Then, make sure the lead is added to the correct list and entered correctly for best results.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Lead] 7 Lessons To Help You Produce Content That Converts
    These objectives can range from brand awareness to lead generation, to user/customer engagement, to sales, to lead nurturing, to social advocacy, and to professional networking. From building global brand awareness and industry mind-share, to lead generation and social shares/engagement and advocacy, there have been some good innings. Five leads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 7, 2015
    [Lead] 30+ Ideas for Measuring Conversions on a B2B Website
    Fortunately for B2B marketers, resources like Google Analytics offer multiple opportunities to track leads and conversions, beyond standard website performance metrics. That being said, it never surprises me when marketing managers overlook mechanisms for creating goals and conversions, that help develop lead opportunities for their organization. If you’re invested in SEO and content marketing at even the slightest level, there are opportunities to establish lead performance.
  • BLUE FOCUS MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Lead] How SocialStudent Improves Engagement and Collaboration @KatyTroughton #IBMConnection #education
    What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? Truly, such findings underscore key principles of social business, that broader collaborative engagement leads to improved business outcomes—and not just with women, but with diverse members of the digital bazaar from around the globe.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Lead] Tools and Tips for Outbound Sales Prospecting
    For those not familiar with Sales Navigator, it allows sales professionals to tap into the power of LinkedIn for social selling , with features like lead recommendations, CRM integration, lead builder, and prospect/customer updates. To solicit a better response that will lead to more quality sales opportunities for your sales team, use timely, valued-based outreach to connect with your prospect on a personal and social level.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 4, 2011
    [Lead] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. ” Dan McDade, Pointclear and author of The Truth About Leads. Each month we recognize a special fan of Find New Customers. This month our fan of the. month is none other than Arthur Germain of the Communication Strategy Group. As Fan of the Month, he is featured every Friday morning.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Lead] Busting 12 Myths about Marketing Automation Tools
    MAPs will automate redundant tasks like following up with leads that download a guide or sign up for a webinar, thus saving marketers time. Today, marketing automation responds to a prospects behavior and allows you to personalize an email message and trigger non-email events like having your business developer call a hot lead. CMOs can see a 20% increase in sales opportunities from nurtured leads versus non-nurtured leads.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Lead] The Fundamentals of Inbound Marketing [Free Training Deck]
    It covers what inbound marketing is (the methodology), why it works (the philosophy), and what digital tools inbound marketers use to attract leads and customers online (the playbook). Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question?
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Lead] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    KITCHENER, Ontario – May 5, 2016 – Aragon Research today named Vidyard, the video intelligence platform for business, a Hot Vendor in Enterprise Video for 2016 for its ability to personalize unique video content for each individual viewer and track detailed viewer engagement analytics within leading marketing automation, CRM and enterprise collaboration solutions.
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Lead] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    Each technology is assigned or placed based on its funnel purpose, e.g. awareness/discovery, lead generation, opportunities and success/advocacy. This kind of thinking leads to a martech stack that utilizes each tool to its greatest potential, without any wasted budget paying for a tool that doesn’t serve a purpose. Marketers get a lot of insight by learning about the unique ways other marketers think about their marketing technology stack.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 16, 2015
    [Lead] Future Marketing: Will Machines Take Over Half the Consumer Economy?
    The chart below shows in more detail how I think current trends lead to this conclusion; I won’t bore you by walking through it step-by-step. ‘Tis the season for predictions. I’m not going to plague you with any new ones right now, but did want to expand a bit on the long-term vision I’ve been talking about in speeches and described briefly last July as “robotech”.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 8, 2015
    [Lead] Firing an Employee for Something Friends Posted on Facebook?
    After practicing at some of the nation's leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. It is no longer uncommon to see articles and blog posts about employees who have lost their jobs due to a foolish Facebook post; unprofessional behavior shared on a YouTube video or other social media mishap.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 24, 2013
    [Lead] The 3 Goals For Your Content Marketing
    Leads from your track-able 1-800 number. What are the goals for your content marketing efforts? Many people start to stutter when they get this question. The answer may not always be simple. But every content marketing program should have the same goals: Reach. Engagement. Conversion. I’ll explain in a little more detail and provide a simple infographic template we use at SAP that you can modify for your own organization. Reach.
  • HUBSPOT  |  WEDNESDAY, JULY 1, 2015
    [Lead] 7 Important PR Lessons Every Content Marketer Needs to Learn
    Strategic PR is about solving business problems, so if the business problem is, say, a lack of leads at the top of the funnel, content can be a big part of the response. The metrics marketers use to measure awareness, engagement, lead generation , investor interest, sales, and other goals are the same ones you can use to measure PR. "Of I tried to explain public relations to my grandmother once.
  • SYNECORE  |  FRIDAY, FEBRUARY 20, 2015
    [Lead] Businesses Flock to Facebook Mobile Ads: Should Yours?
    But are they becoming leads or customers? leads or purchases) were generated on smartphones and tablets. At this point, what information we do have suggests that your brand may want to use Facebook mobile ads to generate top-of-mind awareness and branding at the TOFU stage, while investing in paid search advertising to drive MOFU and BOFU lead generation and conversion. Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $12.47
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 12, 2013
    [Lead] Encore: Rise: 3 Practical Steps for Advancing Your Career, Standing Out As a Leader & Liking Your Life – Patty Azzarello on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and is hosted by Jeff Ogden. (We realize not everyone got to enjoy Marketing Made Simple TV when it premiered on Thursday. So we post an encore show on Sunday, so you have another chance to watch.).
  • B2B LEAD BLOG  |  WEDNESDAY, MAY 8, 2013
    [Lead] 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI
    In an article for Forbes at the end of 2010, Michael Brunner borrowed a famous quote from Albert Einstein to illustrate how corrupt marketing lead data—and the resulting contextual misinterpretation it often causes—can kill otherwise promising, well-executed marketing campaigns. What follows is a sneak-peak of our upcoming new whitepaper produced with our friends over at MarketingProfs, Keeping it Clean – 3 Ways (Smart) Data Maintenance Can Improve B2B Marketing ROI.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 15, 2014
    [Lead] [Report] What Does Demand Generation Mean to You?
    Tellingly, almost the same number of respondents suggested that demand generation is simply “the process of generating leads,” when compared to those who proposed that “demand generation extends from first touch to beyond sale.” While some marketers said they measured sales-qualified leads and opportunity pipeline, measuring the number of inquiries – responses of audience members after a marketing campaign – was one of the most popular ways our respondents measured results.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Lead] Interesting Infographics: Hats of to the Modern CMO
    Positioning, digital and social media, and lead generation were all mentioned as areas of responsibilities for almost half of the surveyed CMOs as well. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term.
  • HALEY MARKETING  |  SATURDAY, JANUARY 23, 2016
    [Lead] 4 Ways to Reach Active and Passive Job Seekers and Gather More Applications
    That's over 700 qualified leads because of 1 marketing initiative. Use email marketing to your advantage and start driving qualified leads back to the jobs listed on your website. If you are looking to go all in on Social Media in 2016 , contact our team of social media advisors and learn about Social Pro and how one client received 850 qualified leads in 2015 because of social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 2, 2015
    [Lead] Mobile devices are detroying human conversation. Get over it.
    ” Research shows excessive screen time may lead to. Research shows excessive screen time may lead to. In this post, I am going to provide some extremely weird and unexpected advice, but I need to scare the crap out of you first. Nearly every day, there are new warnings about exposing kids to too much “screen time.” Chronic health problems. Obesity. Poor academic performance. … to name a few concerns.
  • HUBSPOT  |  WEDNESDAY, JUNE 6, 2012
    [Lead] All Contacts Aren't Created Equal: The Right Ways to Treat Your Email Opt-Ins
    Second, the better you are at lead nurturing, sales, and customer service, the more likely it is that a contact in your email database will change email needs over time, because they've changed the type of email under which they are categorized in your database. For example, some companies think leads are further down the funnel than prospects, and vice versa. As a result, they will need to "raise their hand" again to move themselves back along into the 'lead' stage.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Lead] Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
    Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo. Instagram? Snapchat? Facebook Messenger? What's next? I was just getting started on Twitter and Facebook! That's how most of us feel when we're rethinking our social media strategy.
  • VIEWPOINT  |  WEDNESDAY, AUGUST 28, 2013
    [Lead] PowerViews with Nick Stein: The Role of Games in the Sales Office
    Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Less than half of account executives are not meeting their quotas, which in turn is leading to tremendous turnover. Mobile and social technologies have radically changed the way people buy.
  • THE POINT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Lead] Responsys Look Book Offers Innovative Ideas for Email Marketers
    The Look Book is a collection of 20 email designs, campaigns that were judged to be “at the leading edge of design, messaging, coding, and strategy.” The 2012 Email Design “Look Book” from email marketing solution provider Responsys is a useful resource for email designers, creatives, and marketers alike looking for new ideas and inspiration to keep their campaigns fresh and engaging.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Lead] The Characteristics of a Marketing Automation Expert [Infographic]
    Editor's Note: Today's post comes courtesy of Amanda Nelson , Director of Marketing at RingLead, where she leads the content marketing strategy and execution. She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. What does it take to become a marketing automation expert?
  • SOCIAL MEDIA B2B  |  THURSDAY, JANUARY 26, 2012
    [Lead] 12 Revealing Stats About B2B Social Media Marketing
    77% of B2B Marketers said their websites are not that effective at generating leads. Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results. In a recent survey of 5,000 B2B marketers from all industries, Penton Marketing Services found some pretty revealing statistics. Click the link for the full report (registration form required).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 19, 2013
    [Lead] Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee
    Does your sales team consider the leads you’re sending them more qualified and worthy of pursuit? How is your “sales accepted lead” rate accelerating in response to the story your content is sharing? by Amanda Batista | Tweet this Storytelling is one of the last opportunities marketers have to differentiate their companies, brands, and products. Stories are difficult to copy.
  • WEBBIQUITY  |  TUESDAY, JUNE 3, 2014
    [Lead] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    ” What Does it Take to Lead a Social Business? Katie Burke outlines half-a-dozen expert “tactics and strategies you can employ within a workday to help attract, convert, engage, and delight more prospects, leads, and customers.” It’s a (sometimes forgotten) truism of business that no company can cut its way to growth.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Lead] 10 Metrics Every Marketing Team Should Track
    For example, the number of “qualified leads” is a good metric to track. But, unless you have a narrow and well understood definition for qualified leads, different members of your marketing team could interpret a the same data differently. Our research into High Growth firms points to speaking engagements as one of the most effective techniques firms (and their experts) can use to generate leads and bring in business. 8) Inbound leads. “Make us more visible!”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 12, 2013
    [Lead] Is There A Time And Place For Micromanagement Of Your Teleprospecting Team?
    The key is to lead and coach your team while reassuring them you aren’t tracking their activities and looking over their shoulder because you want to make them miserable; you are doing it to help them grow as a sales person. If calling efforts aren’t leading to opportunities, then have your teleprospectors go back to the basic metrics your company instilled during the training process. Okay, okay - before you disagree with me, hear me out.
  • WEBBIQUITY  |  TUESDAY, MAY 22, 2012
    [Lead] For Social Business, Remember the 90-9-1 Rule
    According to recent research from McKinsey , “companies that adopt social technologies can see a 50% increase in customer satisfaction, 48% increase in business leads, and 24% increase in revenue. Back in the mid-1990s, the corporation I worked for hired one of those management-fad-of-the-month consultants to come inspire us to greater heights of success, who did his best motivational-speaker riff on the theme: “Sales is everyone’s job!”
  • 6SENSE  |  THURSDAY, OCTOBER 22, 2015
    [Lead] SiriusDecisions: Predictive Intelligence for Sales Development
    Their job depends on the activities and conversations they post daily and the number of qualified leads they are able to pass to sales. Since many SDRs are trained to only follow up with inbound leads that have already expressed interest, you will need to provide the right guidance and materials to help your SDR team make the most of predictively scored leads. Know what your SDRs consider a hot lead .
  • EARNEST ABOUT B2B  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Lead] Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.
    Service delivery will be underpinned by the use of HubSpot’s industry leading inbound platform. This means woO can deliver real-time reporting, lead scoring and nurturing – all from one place, giving marketers and business leaders full visibility of performance. woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time.
  • BIZIBLE  |  TUESDAY, NOVEMBER 3, 2015
    [Lead] [SlideShare] The State of Pipeline Marketing Report 2015 (& Exclusive Statistics)
    Of all of the popular marketing channels , 89% of marketers use email marketing to reach out to prospects, leads, and opportunities in their pipeline. The next most-popular attribution models are first touch, lead conversion touch, and last touch -- all of which are single-touch attribution models. The 2015 State of Pipeline Marketing Report has seen its first annual debut, and its statistics and implications are as intriguing as we anticipated.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Lead] Metrics That Matter in B2B Marketing [#B2Bchat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! It is the prioritization, filtering, and internal communication of metrics that lead to ultimate success.
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Lead] 3 Things to Consider Before Gating Your B2B Content
    Gating content can be a useful lead generation and nurturing strategy in professional services marketing. Firms do this by creating a piece of valuable, educational content and using it to capture leads. This can be a great strategy and has proven to be effective in both lead generation, as well as lead nurturing. In a nutshell, gating content involves requiring the reader to exchange some amount of information before being given access to a piece of content.
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 2, 2012
    [Lead] The Pain of Marketing Explained (and how Inbound Marketing can relieve it)
    Both real-time and analysed data are used to show how and where leads are generated, along with the associated costs. We are an inbound marketing agency , providing an cost effective and measureable solution that's guaranteed to maximise your qualified leads and increase sales.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Lead] 3 Social Media Marketing Tips For 2014
    Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence. A reported 78% of companies now have a dedicated social media team.
  • SMART MARKETING  |  THURSDAY, NOVEMBER 16, 2006
    [Lead] Smart Marketing: CRM - The 10 Best (and 10 Worst) Companies for Customer Service
    If you want your customer relationship management to be its very best, try modeling those companies that lead the CRM pack. Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Lead] The Next Generation of Influencer Marketing
    Influencers exist in different realms–leading brands, content and social media connoisseurs , analysts, and even customer advocates. CMOs (34%) are leading digital transformation inside organizations, and that starts and ends with delivering true engagement. Author: Ellen Gomes More and more marketers today are tapping into influencer marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 30, 2012
    [Lead] HubSpot Launches New Version to Deliver Better-Targeted Content
    This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. Available actions include changing contact data, sending a record to CRM, updating a lead score, setting a lifecycle stage, and changing the call to action. HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 25, 2012
    [Lead] How to Grow Sales in B2B Companies
    A far better method is to document and improve the sales and marketing processes in your company – codify your sales lead generation programs. The answer for most companies is “hire more salespeople.” ” But that’s the wrong answer. The best title to accomplish this is your Vice President of Marketing or Chief Marketing Officer.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 8, 2012
    [Lead] Marketing Automation Fundamentals with Thor Johnson – Mad Marketing TV Episode 15
    Don’t forget to join us for our next episode when we discuss the truth about leads with Dan McDade of PointClear. Join guest host Jeff Ogden and special guest Thor Johnson, demand generation pioneer and experienced marketing executive, as they discuss the fundamentals of marketing automation , including: Getting started with marketing automation. How to keep it simple. What to do prior to buying marketing automation. Demand generation common sense.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 23, 2013
    [Lead] 6 Content Marketing Rules for Professionals on the Web
    Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. I’m a big fan of the Content Marketing Institute and have followed its leader, Joe Pulizzi , since he first played the content marketing trombone and started leading the big parade.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Celebrate the 2014 Markie Award Winners!
    Best Lead Nurturing Program – Cetera Financial Group. To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards , presented at Modern Marketing Experience Europe this week in London.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 12, 2011
    [Lead] Are we killing our customers with engagement?
    They want to be able to regularly contact and message leads and customers—even if they do it in a less promotional, more sociable manner. By Neicole Crepeau, Contributing {grow} Columnist. Facebook is seeing a decline in use. Studies show that users are un-Liking business pages. Consumers are getting savvy and more jaded about businesses use of social media—and they’re responding negatively. The thing is, it’s our own fault.
  • ACT-ON  |  WEDNESDAY, JUNE 29, 2016
    [Lead] Unengaged Email Recipients, Misunderstood and Mismanaged
    Nobody likes to see their list shrink, and if you don’t have a healthy flow of new leads coming in, it seems like a very negative thing to do (and your boss, and the sales team, may not like seeing the number of leads go down). Now it’s time to get creative with your lead generation efforts and replace those cold fish with engaged leads who will be interested to hear from you. As email marketers, we face problems that closely resemble hurdles seen in the dating world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 9, 2012
    [Lead] Why Facebook will become the most dangerous company on earth
    The company encourages us to post and share everything about our lives, which will lead to more advertising opportunities. Within the next 60 days, an event will occur that may be the most devastating development in the young history of social media and for the businesses and individuals who love it so much. Facebook is going to become a publicly-traded company. If you have ever worked for a public company you can relate to what I am about to say.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Lead] Inbound Marketing vs Outbound Marketing: The Real Difference
    We have all been interrupted and had it lead to something wonderful. Outbound marketing is about interruption. Inbound marketing is about discovery. But so what? We have all turned to Google or social media and discovered things that are completely useless or misleading. So why is inbound marketing a better way to market? The difference is friction. Outbound Marketing Outbound marketing interrupts what you are doing and asks you to change.
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Lead] First Marketing Automation Software Company to Include Handwritten Letters
    Lead Liaison continues its disruptive path in the marketing industry as the first marketing automation software company to include handwritten letters, written by humans, as a native offering in a marketing automation platform. Lead Liaison’s VP of Customer Success, Alan Page, says: “We are jumping out of our seats with enthusiasm! To see a demo of Lead Liaison’s handwritten letters feature contact us. About Lead Liaison.
  • HUBSPOT  |  FRIDAY, MARCH 16, 2012
    [Lead] 7 Places You Need to Publish Content on Your Website (Beyond Your Blog)
    Aren't there other parts of your website to which you can publish the valuable content you've become so great at creating -- and maybe drive even more traffic, leads, and customers for your business? Aim for just one update a month so this section of your site never looks dormant to visitors and leads researching more about your company. ( We do this with our long-form content in our own resource center to help drive more leads and reconversions.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 17, 2013
    [Lead] Websites and Search Engines are Far from Dead
    John notes that though he has done all he “can to get found on the search engines—SEO, PPC, blogging and social media,” his website generates a trickle of leads for digital marketing services. This is admittedly a tough market in which to stand out, but—we have b2b software clients who routinely generate hundreds of web leads each month. Websites are dead. Search engines are going away.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Lead] 4 Inspiring Content Marketing Takeaways From Author Andrew Davis
    “ The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions,” according to Dr. Donald Calne. Content marketers are challenged by many aspects- from conceptualization to production- but one of the core responsibilities becoming more critical is to rethink the funnel, or the way that people search for information.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 20, 2017
    [Lead] For Email Marketing That Sticks, Story Matters
    A story can get around those problems to deliver an email that can lead to a marketing transformation. That’s why, as McKee teaches, storytelling can lead to a marketing transformation. Stories with clear inciting incidents that disrupt protagonists’ lives will lead to many questions in the mind of the viewer or reader. That’s some great engagement that can lead to higher open (and conversion) rates.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Lead] Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing
    Many think of mobile only in terms of tools (such as QR codes and mobile lead retrieval at tradeshows) or techniques (such as mobilizing existing websites and acquiring leads via SMS). Marketers should stop struggling to catch up with the mobile stampede, and learn to lead the pack. We should be leading mobile users to their goals, engaging and converting them along the way. 41% lead to a conversion, and 55% of those conversions happen within 1 hour.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Lead] The Top 11 Mistakes Your B2B Website Should Avoid
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. And our free Lead Nurturing Guide will show you how to nurture those leads through the sales cycle. Our High Performance Website Program helps firms drive online engagement and leads through valuable content. 55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 4, 2016
    [Lead] What Baseball and Customer Marketing Programs Have in Common
    This helped ensure that their young pitchers like Noah Syndergaard and Steve Matz were prepared to make the lead and succeed. Lots of communications early—especially filled with sales content—can lead to early sales but disengagement over time. Many marketers consider the holiday season to be their very own version of the playoffs.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Lead] Interactive Content, Marketing Automation, and the Engagement Economy
    Sure, they might glean a name and email address in an opt-in form from time to time, but this surface-level data doesn’t help lead scoring efforts, doesn’t provide insight into customer pain points and specific interests, and makes it hard to nurture leads effectively. Lead generation and personas: User information gleaned during interactive experiences can be leveraged to fuel lead generation and lead scoring efforts , as well as to perfect buyer personas.
  • KAPOST  |  MONDAY, DECEMBER 12, 2016
    [Lead] Solving the Inbound vs. ABM Contest with Content
    Lead scoring helped to prioritize and elevate active leads with firmographic fit to the sales team, which would go on to turn prospects into closed revenue. But as much as we want to believe in inbound alone (who wouldn’t want all of our leads to come in fully self-educated and looking to buy!), We are marketers, so we’re used to ever-changing marketing “buzzwords.”
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Lead] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    No lead nurturing , and too much focus on the bottom-of-the-funnel. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. Purchase Intent : Lead Identification. Author: Dayna Rothman Every year SXSW Interactive brings a pretty diverse group to Austin!
  • B2BBLOGGERS  |  THURSDAY, SEPTEMBER 9, 2010
    [Lead] The Role of Conferences and Trade Shows in B2B Marketing [#B2Bchat.
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Role of Conferences and Trade Shows in B2B Marketing [#B2Bchat] September 9th, 2010 | By Andrew Spoeth As a B2B marketer, you’ve likely attended many of them, worked at them, and perhaps even spoken at them. What are effective ways to generate leads at trade shows?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Lead] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
    Social media is not about lead acquisition, it’s about lead and customer nurturing. They only follow you if they know you- so thinking of it simply as lead acquisition is not the best approach. There are better ways, like leads generated, or by looking at Net Promoter Score for those connected to you in social media and those that are not. by Maria Pergolino They say you save the best for last. And this time they were right.
  • SNAPAPP  |  TUESDAY, OCTOBER 6, 2015
    [Lead] Announcing the Winners of SnapApp's First Annual Customer Awards: The Snappys!
    The campaign collected lead data as well as info about which business system they're running, which Hyland/OnBase can use to segment future email nurture programs. Ecova uses Snapapp and Pardot to push quiz answers to every lead record. This makes it very easy for their Business Development or Sales Team members to see how each lead answered each question, making them more informed when they follow up with the lead.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Lead] What Every Managing Partner Needs to Know About Content Marketing
    While you may be familiar with these two roles of content, what may be less obvious is how content acts to qualify leads. Also, content marketing should be supported with analytics and testing, SEO, lead nurturing, social media, pay-per-click advertising and more. Give it the time and you’ll fill your pipeline with leads. Also, as you analyze your results, you’ll be able to tweak and optimize your lead generation process.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 21, 2016
    [Lead] Live Content Marketing Best Practices
    It’s funny to think that we can now look at UI/UX implementation with industry-leading applications as a precursor to content deployment, but such is the case with this phenomenon. You know live content has begun to take full steam when it appears in your Facebook mobile application. Live content is not anything new. We’ve enjoyed […]. Author information. Justice Mitchell. This monthly Content Marketing and Social Media column is contributed by Justice Mitchell.
  • SYNECORE  |  TUESDAY, DECEMBER 15, 2015
    [Lead] 5 Proven Digital Marketing Strategies for Small Businesses in 2016
    We used webinar software from GotoMeeting , and one of our graphic designers put together a landing page for the event, which was connected to our marketing automation software so we could stay in touch with all attendees via a post-webinar email lead nurturing campaign. We probably produced the whole thing for a few hundred dollars—a really cost-effective way for small businesses to generate quality leads.
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 8, 2012
    [Lead] Savvy Week in Review - June 8th
    B2B Public Relations: 7 tactics to pull more leads into the funnel by @ B2BLeadBlog. Really? Welcome to the month of endings and beginnings. All over the place, kids are graduating from one stage of life and entering the next one. School days are coming to a close and summer is revving its engines. Throughout all the change, the faithful bloggers of the B2B blogosphere keep delivering great content for our curious and hungry marketer minds. Here are our favorite picks from the week.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 8, 2011
    [Lead] Savvy Week in Review: April 8th
    The Extravert's Guide to Leading Introverts by @lisapetrilli. April showers bring May flowers, but here in blogland they seem to be bringing loads of fresh new posts that are blooming with ideas, tips, and thought-provoking conversations. Here are our favorite picks from the week - we hope you enjoy them as much as we did! Feel free to add some selections of your own in the comments - there's always room for more bloggy goodness. ;).
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Lead] 21 Fantastic Facebook Marketing Guides
    ” Does Facebook Work for B2B Lead Generation? Writing to those “who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy,” Jason Miller reveals how Marketo generates leads on Facebook and summarizes the experience with four helpful recommendations, among them: “Wittiness is terribly underrated. Many (most?) marketers have a love-hate relationship with Facebook.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 5, 2016
    [Lead] How a smarter website can improve your marketing effectiveness, Part III
    We began our introductory column by discussing how a smarter website can make a difference to your bottom line by increasing engagement, leads and sales, and by discussing how your approach to building your website is a key part of the success: are you creating a library or a cocktail party? Or where your marketing actually leads to revenue. (We’re Can you determine what secondary/process metrics might be leading indicators for your primary/outcomes metrics?
  • HUBSPOT  |  MONDAY, APRIL 16, 2012
    [Lead] 7 Smart Sales Applications of Marketing Intelligence
    Marketing collects a lot of information about the leads they generate, much of which is made available to Sales to make their jobs easier. And often all that lead intelligence falls to the wayside because nobody has explained how it can be applied to the sales process. We're going to take a look at some of the intelligence Marketing gathers on leads, and explain exactly how it can be used in the sales process. 2) Get to know leads with landing page form data.
  • ACT-ON  |  MONDAY, APRIL 4, 2016
    [Lead] How Adopting SEO Best Practices Will Increase Your Brand Awareness and Drive Sales
    50% of all organic mobile searches are performed in hopes of locating local services , and 61% of these search queries lead to a direct purchase. Each year, there is talk among the search engine marketing community whether or not SEO is still valuable to a business. The short answer is that SEO still matters – a lot. Watch this short video interview in which I interview Anvil Media’s Kent Lewis on why SEO is still important and why it matters for B2B companies.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Lead] 5 Common Infographic Pitfalls to Avoid at All Costs
    And that leads us to pitfall number two–not properly citing your sources. For your outreach, make sure you: post the infographic on social networks, support those posts with paid ads, send out an email blast if appropriate, and add your infographic to your lead nurture tracks. Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 11, 2011
    [Lead] Thought Leadership: Marketing Engineering Services with Technical Articles
    This in turn delivers tangible benefits (leads, contracts, projects etc.) They are using their technical content to build thought leadership and not directly for lead generation. Repackage articles on a similar topic to turn them into white papers that you can use for lead generation and/or nurturing. Are you an in-house marketer or a consultant tasked with promoting engineering services?
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 23, 2011
    [Lead] Slaman Khan talk at TED 2011
    Monday to Friday, Jeff Ogden is the President of the B2B lead generation consultancy, Find New Customers – they help companies design and deploy best practices demand generation programs – so sales gets good leads. Love these talks at TED – “Ideas worth spreading&#. In fact, last Sunday, I taught you how to tie your shoes That was from a TED talk. Sit at your computer and listen to some of the smartest folks on Earth share their wisdom.
  • THE B2B RESEARCH BLOG  |  FRIDAY, OCTOBER 12, 2012
    [Lead] How do we align sales and marketing?
    Most importantly, the bottom line suffers as leads aren’t fully nurtured (61%). Ever looked at our cousins in FMCG marketing with a little jealousy? Eyed their big budgets with envy? Coveted their influence in a world where marketing is central to organisational success? Maybe not, but you’ve probably glanced across your own office and felt similar feelings towards sales.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 10, 2013
    [Lead] Customer Retention: The Imperative for Creating a B2B Marketing Advantage
    Customer Retention Drives Lead Gen. And how does retention drive lead gen? Referrals help generate quality leads. Prior to her Content Marketing World session, Ardath Albee conducted an online survey of B2B marketers and found the following top 3 goals for customer retention: 74% Increase Customer Renewals. 74% Cross and Upsell. 72% Engage Customers in Dialogue. And what about creating different content for acquisition versus retention? What did the survey reveal about this?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 11, 2016
    [Lead] Video Interactivity and Personalization for Effective Content Engagement
    By integrating your video platform with your marketing automation platform, and building interactivity and personalization into your video strategy, you’ll be able to engage effectively in digital 1:1 conversations that lead to informed customers and a high business return. Add your interactive video to an offering of like content, and have your sales team send the curated content to high value leads.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 15, 2013
    [Lead] The Death of the Pushy Sales Rep: 3 Proven Tips for Today’s Top Performers
    How can we make lead generation more efficient for our company? It’s because mutual dialogue provides multiple opportunities to show leads why they can trust your company. Every article leads to another article that leads to another expert that leads to another solution that leads to another answer. Nurture Your Leads. Conversation, the assessing of prospects, and the practice of nurturing warm leads are all ways your company can increase sales.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Lead] How to Use Video in Each Stage of the Buyer's Journey [Free Interactive Guide]
    The buyer's journey is the active research process a buyer goes through leading up to a purchase. Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What's more, 55% of people watch videos online every day. But like any new marketing tactic, video needs to be done right to have an impact on your business. This means creating the right videos to be used at the right time to reach the right audience.
  • HUBSPOT  |  THURSDAY, OCTOBER 17, 2013
    [Lead] 6 Signs Your Email Newsletter is Failing (and How You Can Fix It)
    Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. No matter what your goals are -- generating leads, closing customers, or developing a vibrant, happy customer community -- your list should be bigger from month to month. For example, if lead generation is your marketing goal, you want to make sure nearly every component of the newsletter drives toward that goal.
  • B2B MARKETING ZONE POSTS  |  MONDAY, MAY 3, 2010
    [Lead] Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
    HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. Could Facebook become a Lead Nurturing platform?
  • SNAPAPP  |  THURSDAY, JULY 2, 2015
    [Lead] Don’t Judge a Canvas By Its Cover
    SnapApp Canvases are a great way to serve up engaging and informative content to your audience, not to mention an excellent platform for lead generation. In our first example, we’re sending prospects on a quick “journey” to inform them about the product in a fun way before presenting a lead form. . Lead Form: To cap it all off, we’ve added the lead form as the last page in the SnapApp, ensuring that once the customer is ready to get in touch, it’s an easy process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Lead] The key to social media success rests with HR?
    Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change.
  • BIZIBLE  |  FRIDAY, DECEMBER 9, 2016
    [Lead] How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]
    It’s encouraging to see that only 11% of B2B marketers are primarily measured based on lead generation. The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers using? What does their channel mix look like? Which channel has the highest impact on revenue generation?
  • ANNUITAS  |  THURSDAY, APRIL 30, 2015
    [Lead] Modern Marketing – How Can We Do It Better?
    Taking everything a step further was a common theme at #MME15: moving from counting clicks and page views to measuring high value content; taking your lead scoring model and using a forward thinking predictive model; taking your demographics and digital body language and incorporating big data into the picture. It’s been about a month since Oracle’s Modern Marketing Experience (#MME15) in Las Vegas and I’m still thinking about some the themes of the event.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Lead] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    Just the act of following them will help open up your perspective and likely lead you to some adjacent people worth learning from as well. Your outreach could be a simple hello or an invitation to coffee, but I typically find that leads to transactional emails and delayed or often canceled plans. Based on his experience facing rejection first hand , Jiang warns that fear or rejection leads people to ultimately say no to themselves.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Capitalize on your existing data to improve user experience and website lead conversion. You could either launch a targeted nurture campaign or immediately send that marketing intelligence to your sales team if the lead is hot enough. . Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception. Using data to drive your marketing strategies and tactics doesn’t have to be daunting.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 9, 2015
    [Lead] 5 Reasons You Need a Partner for Your B2B Content Marketing Program
    Many consultants often craft an overall strategy with their clients before getting started on initiatives, including the types of content, promotion, lead generation tie-in, and more. If you feel as if you have your content creation needs handled, consider turning to an agency or consultant for help in creating and implementing a promotion strategy, which could include social media, PPC, display advertising, lead gen, and more.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Lead] The Tell-Tale Signs It's Time to Hire a Marketing Agency
    The challenge is that when you’re an inbound marketing team of one (or even just a handful of people), you also become copywriter, designer, strategist, accountant, sales lead, editor, SEO specialist. Sales leads are given prime attention, between the hours of 11:30 p.m. Let''s take that last bullet -- sales leads should be given prime attention the second they''re ready to be contacted by a sales representative (or yourself).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 27, 2012
    [Lead] Universities are out to prove the ROI of social media
    In a new research release, the team shows that universities continue to lead the way in the use of social media and its measurement. The University of Massachusetts Dartmouth Center for Marketing Research continues to do an excellent job documenting the social media progress of organizations such as Fortune 500 companies, INC 500 companies and non-profits.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 24, 2013
    [Lead] First Inbound Marketing.Now Inbound Selling?
    Unless you are a HubSpot lead or customer, in which case you are plenty familiar. Things are changing so rapidly in the marketing space that you may not have even heard the term "inbound marketing" yet. But now there is a new concept called Inbound Selling starting to emerge. Inbound Selling is utlizing strategies and tools to more effectively target your buyers, personalize your messages and content and sell in better alignment with the way modern buyers want to buy.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 9, 2011
    [Lead] Sunday Post: TED Talk | The Power of Doodling
    Jeff Ogden is the President of the B2B Lead Generation company Find New Customers. Love these TED videos! Every Sunday we try to open minds and help you learn something new. In this brief video, Sunni Brown takes you through the history of doodling and shares a new idea – about what was considered a waste of time. On weekends, he’s a dad of three boys and husband of one wife – and an avid but lousy basketball player. Filed under: Business relationships.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 12, 2011
    [Lead] The Problem with Marketing Data (via )
    B2B Lead Generation | The Problem with Marketing Data updated article with recent data Trend 5: The Company with the Best Data Wins Fact: An average marketing database contains 25-30% useless records. Updated with new data. In best-in-class, it’s under 5% (SiriusDecisions) Data quality is a massive problem in B2B marketing companies. Marketing relies on accurate data, but most companies have inaccurate information. In fact, a large portion of in-house data is wrong and … Read More.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 11, 2012
    [Lead] A 50-Point Checklist For Creating The Ultimate Landing Page
    Do you explain the value or size of your lead gen giveaway (discount amount, number of ebook pages, $ value)? Are you using your confirmation page to provide the new lead with further instructions? Get more clicks, leads and conversions on your landing pages. Lead Generation. Lead Generation. Build, Publish & A/B Test Landing Pages Without IT. Support | Log In or. About. Features. Templates. Landing Page Examples. Partners. Pricing.
  • BIZNOLOGY  |  TUESDAY, MAY 13, 2014
    [Lead] Google integrating G+ Pages and YouTube Channels
    Here’s another one, “ Mille viae ducunt homines per saecula Google+ ” — all roads lead to Google+. Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 10, 2012
    [Lead] It's A Beautiful Day In The Office
    Being dishonest will only lead to a loss in your credibility, making your prospect feel like you are trying to scam them. Sales Prospecting Perspectives is pleased to bring you a guest post from one of our BDR's, Colleen MacNeil. A friend of mine, who I’ve always thought to be an exceptional communicator, recently shared one of his secrets of rhetoric with me. During his many years as a public speaker, he has taken tips from someone he considers a great communicator, Mr. Fred Rogers.
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