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  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Lead] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. by Brian Kardon | Tweet this How are you measuring marketing’s performance? The list is nearly endless. Take action. 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 4, 2014
    [Lead] 6 Reasons Inside Sales Reps Should Start Exercising Before Work
    Hard work and dedication can lead you to most anywhere you want to be. I know a lot of people who go to the gym regularly after work, and I myself have always followed that familiar routine. So why make the move and exercise before you go to work? You''ll gain an incredible amount of energy after a workout.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.” 
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Lead] How to Recruit Top Talent Using an Inbound Framework
    With inbound, companies earn consumer attention through great content, and as a result, it's easier for them to move leads through the customer lifecycle towards a purchase. Sales teams are fed by a steady stream of leads from marketing. For sales teams to be successful they need that influx of leads. Are you using LinkedIn?
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Lead] How Reporting on Revenue Can Improve Your Relationship With Sales
    After all, the marketing team is supposed to generate leads and assist the sales team in closing deals for the company. It could happen for many reasons -- the leads number could be down, the quality of leads could be down, or there could simply be clashing team priorities (among other things). Revenue reporting can help.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 18, 2011
    [Lead] 3 Billion Reasons Your Company Should Be Empowering Sales People with Facebook.
    The fact that companies are spending $3 billion on Facebook means that sales teams should be trained on the use of Facebook as a tool for lead conversion and prospect engagement. A recent report by eMarketer shows why social media networks like Facebook should be a focus for more sales and marketing alignment. Most companies [.]. Sales 2.0
  • LEAD LIAISON  |  WEDNESDAY, AUGUST 10, 2016
    [Lead] Finding Solutions with Marketing Automation
    Lead Liaison has the most channels of communication on the market. Solution : It’s a known fact that nurturing leads shortens sales cycles by 23% and increases deal size by 47%. Lead nurturing is a subtle way to build stronger relationships with people. Have you got some marketing or sales problems? Download the Playbook!
  • NUSPARK  |  SUNDAY, FEBRUARY 15, 2015
    [Lead] SEO: The Importance of Conversion over Rankings and Traffic
    First, you will bring the targeted leads onto your website, and then they can see the elements that have been put into place to convert those leads into customers.  As much as those goals are exceptionally important, it is equally vital not to lose perspective with regards to the final purpose of all of these efforts: conversion. 
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 24, 2012
    [Lead] 3 Reasons Your Outside Sales Reps Are Driving Prospects Away From Discovery Meetings
    One of the KPIs I look at when analyzing inside sales effectiveness is the percentage of leads that don’t show up for the initial sales call. In fact, I would argue that a good amount of the time the sales rep is just as much to blame for no shows. The thing you are doing wrong is booking an hour of time for a first conversation.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Lead] Practical Advice From Rand Fishkin on 9 Common Marketing Problems
    Check ''em out to learn about the future of SEO, how to generate leads fast , and how to prove the ROI of content. Beyond that, he pointed to a MozTalk by Dr. Pete Meyers on Actionable Analytics. 4) The 3 Things You Should Do to Generate Leads in Your First Month. Pro Tip: Want to read Rand''s full answers on Inbound.org?
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Lead] A Marketing Automation Evangelist and Change Management
    Marketing automation is really now the back bone of any marketing strategy, so I try not to focus on things such as lead scoring, but rather how to better connect via automations. worked with a company who didn’t want to change their email strategy when they adopted lead nurturing. What is your strategic focus?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 11, 2014
    [Lead] 5 Ways to Humanize Your Online Communications
    by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. Tell Stories. Reference Pop Culture.
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 12, 2015
    [Lead] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
    Organizations understand that, to borrow an old axiom, you can lead a horse to water, but you can’t make it drink. So if we’re talking about adopting LMS systems and creating comprehensive social learning programs , who’s going to lead it? We are moving into a new phase of social business adoption. But it’s not just LinkedIn. Learning
  • ACT-ON  |  MONDAY, JANUARY 4, 2016
    [Lead] A Digital Marketer’s List of 2016 New Year’s Resolutions
    From the Sales department point of view, the leads aren’t good enough. How hard could it be, with all that staff and all those resources, not to deliver better leads? Do you make New Year’s Resolutions? About 45% of us do. But only 8% of us stick to them. There’s a downer. hope it sounds good to you, too. Most marketers don’t have one.
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 4, 2012
    [Lead] How To Create Lovable B2B Marketing with HubSpot 3
    Build Workflows - Workflows are an automated series of emails that pre-qualifies early-stage leads before handing them over to sales. Workflows are also known as lead nurturing, marketing automation, drip marketing, and auto-responders. Their goal is to make your new leads more sales-ready. That's a relief. Until now.
  • ANNUITAS  |  THURSDAY, MARCH 10, 2016
    [Lead] Sales Enablement Danger
    We hear these grandiose promises to save time and sales drive productivity by expanding CRM functionality with things like: integrated proposal automation, content delivery, lead scoring, predictive analytics and data visualization. In fact, just this weekend, the inventor of email, Ray Tomlinson and the use of “@” passed away.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 7, 2013
    [Lead] 3 Ways To Differentiate Your Brand in Search Engine Results
    B2B marketers are constantly tasked with the challenge of driving lead growth, increasing web traffic, and improving brand differentiation. Organic Organic search visibility is an important component and differentiation in search engine results can be a critical factor in traffic and lead growth. Optimizing Existing HTML Title Tags.
  • SMART MARKETING  |  MONDAY, NOVEMBER 13, 2006
    [Lead] Smart Marketing: Marketing your small business - An interview with Barbara Winter
    Here’s what shehad to say on the subject of marketing… As a leading authority onself-employment, and author of the blockbuster book MAKINGA LIVING WITHOUT A JOB , what advice about marketing wouldyou give an entrepreneur? Smart Marketing Jay Lipes blog at the intersection of small business st. marketing ave. That’s soundadvice.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Lead] 13 Little Landing Page Tweaks That Can Make a BIG Difference
    After all, without these valuable assets -- and plenty of 'em -- inbound lead generation would be quite a challenge. Audit one of your landing pages, and see if you can make any of the following little tweaks that can make a BIG difference in your lead-gen results. Got 15 extra minutes on your hands? If it's not clear, make it so.
  • VIDYARD  |  TUESDAY, MARCH 22, 2016
    [Lead] Video ads: Facebook or YouTube?
    Whether your video’s goal is to drive more traffic, or to gather fresh leads, make sure everyone on your team understands what the target is. More importantly, they give you a fantastic opportunity to bring in the leads that truly matter to you. Video is quickly becoming a default tool for marketers around the world. Get the Guide.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Lead] 7 Rules of Conversion-Friendly Content Marketing Design [SlideShare]
    Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part -- and the part that''s a little less glamorous -- is optimizing that content for conversions. Take a look. Rules of Content Marketing Design That Convert Customers From UberFlip.
  • KOMARKETING ASSOCIATES  |  MONDAY, JUNE 11, 2012
    [Lead] Write for Your Reader: Using Google Analytics to Capture Your Audience’s Interest
    Learning how to diagnose your most popular posts can be very important, as it will lead to more blogging success. Writing for your readers and not for search engines is an important part of your business and SEO strategy. This should give you an understanding of what your readers are expecting. Search Engine Marketing Blog
  • CMO ESSENTIALS  |  SATURDAY, SEPTEMBER 12, 2015
    [Lead] Remember: Content Marketing is Just a Tactic
    Strategic thinking may lead you to believe that it is the best or most appropriate “how” to achieve your particular ends, but you must remember that content marketing depends on that strategic context. It can help with lead generation. What Are You Trying to Accomplish? Content Marketing is Only a Means to an End.
  • ACT-ON  |  THURSDAY, FEBRUARY 25, 2016
    [Lead] Today’s CMO Needs a Few CTO Chops
    And while stated goals stress lead generation, much of personalization is done for existing customers. There is a growing trend toward real-time data that lends itself to personalization, which could be handy in your lead gen efforts. The marketing industry has plunged headlong into a technological re-invention over the last decade.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Lead] Inbound Marketing Is About Much More Than Getting Found
    The process of initially getting found online and generating leads is critical, but so is understanding and adapting to the needs of your leads after they have expressed an interest in your company. Understanding Buyer Interests and Experiences (Lead Intelligence). You are a savvy inbound marketer. And that’s great.
  • MARKETING ACTION  |  MONDAY, MARCH 25, 2013
    [Lead] Tactics for Growing Your Email Marketing Lists
    Sometimes an organization is growing so fast that it’s hard to get enough leads by other means. Today we’re sharing one of Marketing Sherpa ’s excellent charts with you. The data shows the responses to the survey question “ Which of the following tactics is your organization using to drive email list growth? Please select all that apply.”.
  • VIEWPOINT  |  MONDAY, AUGUST 22, 2011
    [Lead] 4 Things to Consider Before You Buy Marketing Automation
    Jay Hidalgo is the President of The Annuitas Group, a firm that specializes in helping B2B companies develop a process-based approach to lead management. To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. Well, we’re in the dog days of August.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 21, 2014
    [Lead] 5 Ways to Boost Inside Sales Training Reinforcement
    Give new reps the contact information for five mock prospects from the same company (calling these people will lead them to different people throughout your own organization, playing different roles). It’s a process that has to be perfected during, before, and after that event. The following is a redactment from our new guide. Role Playing.
  • HINGE MARKETING  |  FRIDAY, JANUARY 8, 2016
    [Lead] Top 4 Online Marketing Trends for 2016
    Your desktop SEO strategy should not be abandoned in 2016 however; your mobile SEO strategy should just play more of a lead role. You could earn hundreds of followers but if they aren’t your target audience then the potential for conversions and new leads decreases dramatically. It’s 2016 already! You have mail!
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 10, 2015
    [Lead] How To Create A Website Your Clients Will Love
    Westell Technologies is a leading provider of in-building wireless (IBW), intelligent site management (ISM), cell site optimization (CSO), and outside plant (OSP) solutions engineered to advance network performance. We’ve said it once and we’ll say it again… Your online presence is your most visible face. Asure Software.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2011
    [Lead] Trust Me: Why Trust is Crucial for Business Success, and How to Built It
    That’s why blogging is important (as a way to educate, inform and even entertain, without blatant selling) as is social media (for answering questions and building online relationships that lead to positive third-party coverage and comments). Half-jokingly, I told her not to worry, I can build her business without her. Before the Sale.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Lead] Four Badass Facebook Advertising Tactics
    It’s essential to do both, but when using Facebook for lead generation the image is vital. have found that it is optimal to have a good mix of the two, but for lead gen specifically I lean towards big bold images as mentioned above. But out of the ashes rise best practices that have come along for the ride. B2B Marketing Social Media
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Lead] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Gurney, a 10+ year marketing expert, will share how the marketing organization kicked the short term “one-hit” email offers and adopted an offer-based continued content approach leading to long term email inertia. London calling! View the working event agenda here and check out resources to justify your trip to London! Join us! 1.
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Lead] How to Satisfy Every Stakeholder In Your Next Website Redesign
    They believe the purpose of a good website is to drive leads, and remind you of that frequently. They need the site to generate leads and to act as a Sales tool while they''re in discussions with leads. What They Say: " More web leads please.". What They Really Want: More and better-informed web leads, please.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Lead] How to Create PowerPoint Presentations That Don’t Put People to Sleep [Free Templates]
    Whether we’re making a SlideShare presentation for lead generation or an overview deck of our team’s performance to share at the next all-hands meeting, a valuable visual experience is what keeps our audience interested. Boring slides can turn even the most intriguing pitch, data, or keynote into a snoozefest. Ditch the boring 90s templates.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Lead] 4 Crucial Steps to Take Before You Start Writing Your Next Ebook [Video]
    This post is an excerpt from the video series The Ultimate Guide to Creating an Ebook for Lead Generation. In this case, our primary goal is to generate leads. But you should also think about what you want those leads to do after they’ve downloaded your ebook. Not a fan of video? Read the transcription below. G.A.T.E.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Lead] 7 Reasons Why Your Website Isn’t Performing
    and are not seeing results from these campaigns, you may want to either completely cut off any that aren’t showing ROI (are you paying more than you are receiving back in potential leads/business?) or consider targeting different avenues that can offer you better results. This article is for the latter. Maybe you should give it a shot, too.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Lead] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    As one might expect from the leading social network for business professionals, LinkedIn takes a very straightforward, no nonsense approach to advertising on its network, providing advertising tools that aren’t as flashy as what its peers have on offer, but that get the job done all the same. increase from 2014. But how do you get started?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 1, 2016
    [Lead] How To Prioritize Your List of SEO Keyword Research
    This actually leads to two lists of keyword priorities: Keyword targets that can be applied to existing content marketing assets. Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming up with as many keyword phrases as possible around a particular topic.
  • VIEWPOINT  |  TUESDAY, JULY 30, 2013
    [Lead] PowerViews with Peter Bourke: Sell Less, Win More
    As I often say, “Technology has allowed marketers to get more poor quality leads — faster — to sales than ever before.”. Sell less, win more. Don’t even try to start selling—and you’ll win more commitments. Sure, this smacks of contrarianism, but Peter Bourke has proven that these iconoclastic approaches work. Then sell less, Peter says.
  • VIEWPOINT  |  TUESDAY, JUNE 26, 2012
    [Lead] Are We Playing Hunger Games? Key Questions Confronting Inside Sales
    But, when I attended the recent Leadership Summit put on by the American Association of Inside Sales Professionals (AA-ISP), I was reminded that sometimes questions can just lead to more questions. They simply aren't hungry (even if those generating the leads are). As I said, questions just seem to lead to new questions at this point.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Lead] How to Create an Editorial Calendar for Your Blog [Free Templates]
    With a little customization, your blog calendar will be running smoothly, leaving you time to be the content-writing, lead-generating machine you strive to be. To the average overseer, it's nothing short of chaos. But for me, there's a system. at least, that's what I tell myself. Here's where we come in. Why three ?
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Lead] 20 Simple Ways to Boost Blog Subscribers
    Use your email marketing real estate -- whether it's within dedicated email sends or lead nurturing emails -- to encourage blog subscriptions by adding a simple, text-based footer CTA to the bottom of your emails. Add CTAs that compel your newly converted leads to also subscribe to your blog content. 10) Leverage Your Social Presence.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 20, 2011
    [Lead] How Do You Measure the Influence of Marketing Messages?
    Or, you could apply lead scores or funnel stage definitions. So, a report might find that 40% of “stage 3 leads” (whatever they are) made a purchase after attending a Webinar, while just 15% of “stage 3 leads” made a purchase if they didn't attend a Webinar. Of course, this is just one piece of the marketing attribution puzzle.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Lead] Putting It All Together: Blogging Forms the Foundation
    While we aren’t going to guarantee any of our services will increase your business by X percentage, a well thought-out content plan tailored to the goals of your company should have a positive effect on bringing more leads to your company. Indexing web pages for search engines, which leads to more organic traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 10, 2014
    [Lead] Is this the most powerful innovation in the history of social media?
    The people following a hashtag from every corner of the earth might be starting a company, a discussion that leads to innovation, or the overthrow of a government. The people following a hashtag from every corner of the earth might be starting a company, a discussion that leads to innovation, or the overthrow of a government.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Lead] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    Centricity has switched from your company timeframe to the buyer’s timeframe, and we need to be prepared to jump on a hot lead as soon as we see it. There’s a 600% increase in making a sale if you call a hot lead within an hour vs. two hours. – Oracle. There are 1 billion smartphone users in the world, and 80% of them use social.
  • CONVERSIONATION  |  THURSDAY, AUGUST 4, 2011
    [Lead] People-Centric Landing Page Conversion: Don’t Make Me Think or Puke
    Most companies still use conventional landing pages, mostly with a form, to acquire leads or achieve another desired outcome. Obviously, landing pages are important in most forms of online marketing where you want to develop a relationship that goes beyond a connection or social relationship. 
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 18, 2014
    [Lead] B2B Sales Pros Need to Create Demand with Content Marketing
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. I recorded another video conversation with my friend Tom Skotidas. We have been talking about the intersection of sales and content marketing for B2B companies. A lot of people call this social selling , but that really oversimplifies the process.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    [Lead] A Content Marketing Roundtable on June 28th
    Undoubtedly, companies who need to improve their content marketing programs for sales lead generation will want to turn into this great show. Marketing Made Simple TV is a production of the b2b lead generation company Find New Customers. One of the biggest improvements we make over Mad Marketing TV is our new roundtable discussions.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 25, 2011
    [Lead] Find New Customers Fan of the Month – Arthur Germain
    B2B Lead Generation | Find New Customers Fan of the Month. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group.
  • FEARLESS COMPETITOR  |  SUNDAY, OCTOBER 2, 2011
    [Lead] Welcome to the newest client of Find New Customers
    B2B Lead Generation | Find New Customers newest client. Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. Monday October 3rd, we start work with our newest client – a venture-backed marketing software company on the West Coast. You will know all about this soon.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] 3 Real-Life Examples of Incredibly Successful A/B Tests
    The test lead to some very surprising results: T he variation with no offer messaging whatsoever drove 43.4% Goal: Generate More Leads. Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. So, what’s the recipe for high-impact success?
  • CONVERSIONATION  |  SUNDAY, JUNE 3, 2012
    [Lead] IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
    The connected consumer leads the dance, where many advertisers simply – and often in vain – try to catch up. traffic building in an effort to fill the pipe) lead the pack, most businesses fail at optimization and actually doing something with the traffic they generate. Ask any serious agency. Where is the innovation?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 29, 2016
    [Lead] Don’t silo link building
    Links increase the amount of strategic pathways and routes your audience can find that lead to your marketing. These campaigns naturally lead to your brand being mentioned around the web, and you can capitalize on these unlinked brand mentions by converting them into links. Link acquisition isn’t meant to be done in a vacuum.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Lead] B2B Marketing’s Missing Objective: Creating a Home Field Advantage
    As you help potential buyers through the process, they will become more familiar with you and your solutions as well, leading to an opportunity to make a sale. What companies do you want to work with? Not just the ones that seem safe or are good for your resume, but the ones you just want? You don’t need them, you want them. Strategy
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 22, 2013
    [Lead] Effective Voicemails- Why Being Human Will Get You Farther In Sales
    It can be tempting to just rely on emails for leads, or set up an automated system to leave messages for you, but the ability to leave an effective voicemail is still a valuable skill to learn. Here are some pointers I’ve learned from my time on the phones. Surprisingly, you can use this fact to your advantage. Keep your tone conversational.
  • B2B LEAD BLOG  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead] How Well Do You Know Your Customers?
    Your customers are the heart of your business, and a customer-centric marketing campaign is the most effective at producing leads. To improve both the quality and quantity of leads, you need to have an […]. How well do you know your customers? As a business owner, this is one of the most important questions to ask.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Lead] Improving Your Bing Ranking With Quality Content
    Well, having too many keywords can lead to “keyword stuffing” which can hurt your Google ranking Bing’s blog post highlights how their algorithms now incorporate content quality to improve their search rankings. Although Google continues to takes the lead in search, Bings is still worth paying attention to. etc…). Only time will tell.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 17, 2014
    [Lead] How to Promote Blog Posts: 200+ Ideas from Eight Experts
    In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Company blogs have become virtually essential, and very powerful, component of digital marketing. If no one sees your content, what good is it?” Which content promotion tools are most useful?
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Lead] Top 5 Metrics for Auditing Your Social Media Marketing ROI
    But when it comes down to it, most B2B marketers are measured mainly by how their programs and campaigns perform in generating leads and revenue. Because of this delay it is important to use leading indicators of revenue success such as leads and the other 3 metrics we discuss in this post. Top 5 Social Media ROI Metrics. 1.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 30, 2014
    [Lead] 4 Ways to Keep People Reading Your Blog
    know that I am infinitely more likely to go back to a site that leads me to other content that is interesting and helpful to me. The thing to know about business blogging is that it’s a continual quest to make your blog better. One good post now and again isn’t enough; you’ve got to keep readers coming back. Photo Source).
  • STORIES THAT SELL  |  WEDNESDAY, JANUARY 15, 2014
    [Lead] Do Buyers Still Read Case Studies?
    White papers again took the lead this year, followed by product brochures/data sheets. The written case study still reigns. realize that I’m not the most unbiased authority on the supremacy of the written customer case study. earn my living writing case studies and teach other writers to do the same. Eccolo also revealed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, OCTOBER 31, 2014
    [Lead] How #TechnologyAndStuff became GM’s Oreo moment
    Um, it combines class-winning and -leading, um, you know, technology and stuff, with, uh, Wi-Fi powered by OnStar, sitting there on the screen. . Um, it combines class-winning and -leading, um, you know, technology and stuff, with, uh, Wi-Fi powered by OnStar, sitting there on the screen. . He voice was shaking. Props. And stuff.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Lead] Social Media ROI – You’re looking in the wrong place
    As you can imagine, realizing these financial gains wil require significant transformations in management practices and organizational behaviors — HR will be leading the way toward social media success.   As in most cases involving transformational change, the technolgy is the easy part! It just makes so much sense. Ratings and reviews.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Lead] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    54% of B2B marketers said they have generated leads from social media. ( CMO ). 2. 82% of hyper growth SMBs say social media is effective for generating new leads. 58% of marketers indicate that their social media efforts have generated leads. Or have too many social media marketing statistics.” VentureBeat ). 3.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 25, 2013
    [Lead] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
    When I was on the phones, nothing got me going like seeing other reps walk up to the board when I didn’t have as many leads as they did – in a friendly way of course! Purchase a bell to ring when a lead is passed and put it on your desk. Low cubical walls. Large white board that tracks performance. Hang up “Fun” art décor.
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Lead] How to Design a SnapApp Without a Graphic Designer: 4 Easy Steps
    For our survey, we’ve used them to pull in styling for the question and lead form text.  . You’ll need some button images for your lead form and content pages, for this example we’ll stick with  next and submit buttons. We’ve heard it many times before. How do I design my content to match my brand? First, Find Your Brand.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Lead] Customer Obsession Is Now Essential – Part 2
    In our survey, 86% of respondents agreed that information access and power have shifted to the customer and that marketing has to evolve and expand in order to lead this change. Increasingly, marketing is being asked to lead customer-facing change. ​. We wanted to see exactly what role marketing has in our changing landscape.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 24, 2012
    [Lead] Higher Education Faculty Continue to Use Social Media
    Last year, more faculty used Facebook for professional uses than any other form of social media, but this year LinkedIn is in the lead. Photo credit: Wikipedia. Last year, my first year working on this survey, I was quite interested to see what kinds of adoption existed and how many barriers exist to even wider adoption. Age matters.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 26, 2011
    [Lead] Engage MULTIPLE senses for best marketing results
    Contrast a Slideshare with sound, like The Power of B2B Lead Nurturing (from Find New Customers.). Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B demand generation | Engage more than one sense for best marketing results. Give it time to load… ). View This Poll.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Lead] Drop the “Social” Prefix Already…It’s Just “Selling”
    My marketing team was urging me to “use Twitter to find leads”, but I ran an entire geographic territory and doing a Twitter search for terms such as “ marketing automation ” or “ lead nurturing ” was not focused enough and created too much noise. Author: Ray Carroll “Social selling”. And, it has become pretty dominant in the industry.
  • VIDYARD  |  TUESDAY, DECEMBER 29, 2015
    [Lead] The Guide to More Pipeline with Personalized Video
    Without these steps, there are no quality leads to pass to sales, and there’s certainly no significant marketing-driven pipeline. To succeed in marketing, you need to be able to reel your audience in. Bring them close and capture their attention. If you can’t do that, how will you ever get to the point of convincing them to buy your offering?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 2, 2014
    [Lead] 5 Sales Prospecting Strategies for Overcoming Call Reluctance
    And it costs your company leads. Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. It starts with a hesitation. It becomes an objection. It festers into a doubt. What I’m talking about is sales call reluctance. They want to know what they’re doing. And a follow-up email.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Lead] Facebook Launches Customized Calls-to-Action for Apps
    Calls-to-action and social media are two crucial components of your inbound lead generation efforts. If you're a HubSpot customer, you've been able to use the Facebook Welcome app or the Social Landing Pages app to turn likes into leads. But is there another way to do it for the rest of the world? What Are the Details?
  • E-QUIP  |  MONDAY, FEBRUARY 15, 2010
    [Lead] From Anarchy to Accountability
    After all, they have to try to lead engineers, architects, and scientists! It's not easy, but here are some strategies I've found effective over the years: Seek the consent to lead. commonly encounter managers who assume they have the authority to lead, but are afraid to use it. There is certainly truth in that observation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Lead] Five insanely simple ideas to make your next presentation sizzle
    NOTE TO ALL READERS!  I will be leading a panel called “The Future of Information” at this Post-Advertising Summit and John has graciously provided a huge discount just for YOU! By {grow} Community Member John Thomas. Though, as we all know, it rarely ever dazzles. It’s not even the only game in town anymore. What’s your story?
  • MARKETING ACTION  |  TUESDAY, MAY 14, 2013
    [Lead] Two Concrete Ways Sales Can Benefit from Marketing Automation
    Hot leads reveal themselves through behavioral activities, earning scores that automatically place sales-ready leads in a prioritized call list. You can see every aspect of the prospect’s journey and know what brought them to your lead funnel. Editor’s note: Shawn Naggiar is the Chief Revenue Officer for Act-On Software.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Lead] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    With website conversion rates nearly six times higher for content marketing practitioners vs. non-practitioners, and more than six times the annual growth in marketing’s contribution to revenue among leading content marketing organizations vs. their peers, you have only two of the countless business cases for why content marketing works.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Lead] 12 Sneaky Psychological Biases That Affect How You Sell
    They can lead a rep to jump to inaccurate conclusions about a prospect or themselves, resulting in a lost deal. After a deal goes bad, a rep can start to question their skills, which can lead to worse performance. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. They’re due.”.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Lead] How to Prepare for Your Next Job Interview
    The areas the tool critiques are: blogging, social media, SEO, lead generation, and mobile. And if you’re an experienced writer, this is an opportunity to highlight your skills and say, “I have generated X number of page views for my company’s blog, which helped generate Y% of our leads.". How do they social media to drive leads?
  • SNAPAPP  |  FRIDAY, MARCH 6, 2015
    [Lead] SnapApp of the Week: Blackbaud's Realize Real Results Campaign
    More than 200 qualified leads just five weeks into the program says they made the right choice. She attributes the exceptional engagement rates to the interactive content: Blackbaud saw a 52% click rate on the microsite and a 56% lead conversion rate for Realize Real Results. File them away for when you “have time to review them.”. B.
  • BIZNOLOGY  |  SUNDAY, JANUARY 2, 2011
    [Lead] Is branding more important than direct marketing?
    All of which leads to the question, "Is branding more important than direct marketing?". While improved brand awareness can lead to higher sales (and often does), the effect is indirect and hard to measure. Image via Wikipedia. Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV.
  • HUBSPOT  |  THURSDAY, JUNE 13, 2013
    [Lead] Twitter Starts Rolling Out Tweet Performance Analytics to More Users
    More data leads to better insights, which leads to smarter, more effective marketing. Editor''s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Ready for it? Get excited. Tweet Performance Analytics! And then.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Lead] 5 Ways of Ensuring Real ROI in Social Media
    That argument has been won by those who use social as a tool for engagement and brand awareness: a 2013 Aberdeen Group study , for instance, found that 70% of leading companies generate highly valuable inbound traffic through their social pages. In essence, it’s tough to know what ROI looks like when it comes to social. At the end of the day.
  • HUBSPOT  |  FRIDAY, AUGUST 24, 2012
    [Lead] 12 Simple Ways Marketers Can Humanize Their Brand
    Or do you elicit more personal feelings from your leads and customers? That makes it far easier for leads to determine whether he's someone they want to do business with, and you can bet the ones with whom this page resonates are going to be extremely eager leads. 2) Kill the business babble. Companies are not people. Speak.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Lead] Blogging, social media use skyrocketing at universities
    US colleges and universities are taking the lead in using social media as part of their marketing and recruiting plans. Looks like colleges and non-profits are leading the way by far over corporations in social media marketing usage. Some highlights: Social media usage soars. Podcasting has risen from 22% to 41% in just one year.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 20, 2015
    [Lead] Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple
    You must also take steps to ensure you emerge in consumers’ minds as the leading choice in your specialized area. It focused its marketing on recreating its image as an industry-leading pioneer in personal computing, and it created new niches for itself, including in digital music and smartphones. Lead, don’t just follow.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] 4 Attributes of Your Next Content Marketing Superstar
    increasing traffic, brand awareness and lead generation. ?educating Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). improving SEO and customer service. ?building
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 15, 2015
    [Lead] The Perfect Match: How to Best Evaluate Third-Party Event Sponsorships
    The answer is to do your due diligence and research all of the available vendor-organized events in your wheelhouse that could supply you with ideal leads. Don’t forget to check on your options for receiving contact information so that you can follow up with these leads. Regardless, be tenacious! What is the conference theme? Panels.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Lead] An Introduction to 7 of the Most Popular Social Networks for Business
    While Quora might not be the right network for your business as a major traffic driver considering the lower usage volume, it could be a great place to build your company's authority and thought leadership, generating much higher quality leads (albeit at a lower volume) in the long run. Getting to Know Twitter, The Buzz Generator. Yikes.
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 31, 2015
    [Lead] Employee engagement using iBeacons: The Misys case study
    As proof, we wanted to share with you a case study of how we used proximity marketing – and specifically iBeacons in a B2B context for Misys, a leading provider of financial software, globally. Who said innovation was the sole domain of B2C marketers? All credit to Misys who charted uncharted waters. Content marketing
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Lead] The Easiest Ways to Measure Marketing ROI
    When there’s a clear number to work backward from, it’s easier to reverse-engineer the sales funnel and see the path of leads toward revenue as a clear number, rather a fingers-crossed gamble. To pump a little extra juice into marketing efforts and increase leads, try a few other demand generation tactics. 1. Marketing Analytics
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, MARCH 16, 2012
    [Lead] Never Write a Sales Proposal Without Asking This First
    Reduce lead time for processing claims? This question inevitably leads to a discussion of the ultimate objectives of the project, and a clearer understanding of its value. That's why, instead of drooling when a prospect wants a sales proposal for him, he's now doing this. __. No longer. Now I ask, “Why bother?” Why bother?
  • HUBSPOT  |  THURSDAY, FEBRUARY 7, 2013
    [Lead] 11 Steps to Make Sure Your Next Webinar Is a Total Flop
    Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. Unless, of course, you want to scare away leads and customer. Remember, a webinar is a serious time commitment (which is why it's a great indicator of high quality leads). Great idea!
  • BIZIBLE  |  FRIDAY, MARCH 18, 2016
    [Lead] How to Bring Your Marketo Organization into a Multi-Touch Attribution World
    What counts as a lead, or qualifies a prospect as an opportunity? There needs to be individuals in the organization who will say, hey we need to tag links because then you’ll get credit for all the leads you’re bringing in. In a recent webinar with Bizible , Justin Norris of Perkuto discussed just this. Strategy. Process. Top-Down.
  • CMO ESSENTIALS  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Lead] Meetings: A Colossal Waste of Time?
    As CMO at  ShoreTel , Mark Roberts leads marketing strategy, product marketing, demand generation, branding, and external communications. How would you describe your last meeting? Productive? Useful? A waste of time? On the positive side, meetings encourage  collaboration  and can be the most effective means for sharing vital information. On
  • 3D2B  |  WEDNESDAY, JANUARY 14, 2015
    [Lead] 3D2B – Outsourcing B2B Telemarketing? - How to Calculate the ROI
    You''re ready to nurture and qualify leads more effectively and maximize the use of your sales team''s time. Since they are experts at lead qualification, sales people increase their conversion rate to 10%. You''ve decided it''s time to use the power of the human touch and connect one-on-one with your prospects and customers.
  • SAVVY B2B MARKETING  |  TUESDAY, JANUARY 10, 2012
    [Lead] Savvy Toolkit - Demand Generation Summit
    How to Generate Leads & Drive Revenues with Social and Email Marketing. Getting the time off and travel budget approved to attend an industry conference is often difficult. The folks at Bright Talk have put together an outstanding list of eleven presentations for their Demand Generation Summit that kicks off today. Check it out!
  • SAZBEAN  |  MONDAY, DECEMBER 5, 2011
    [Lead] 9 Ways to Improve Customer Communication on Your Website
    If you’re like most business owners, getting leads online is the main reason you created a website in the first place. Sure, you may have a stellar SEO campaign, a beautiful design and an über low bounce rate, but without a well-planned contact strategy, you can’t turn those pageviews into conversions. So, what’s the trick? News & Notes
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