LEADER NETWORKS | WEDNESDAY, NOVEMBER 3, 2010
[Lead] Social Media for the B2B Marketer - Doing The 4-Step
The social tactics try to trigger events similar to traditional marketing programs, such as get more leads or drive downloads, rather than using the social channel as a relationship–building initiative. Another client needed to drive leads and increase the adoption and use of their products. Here is my point of view.
SAZBEAN | THURSDAY, MAY 10, 2012
[Lead] The 1 Billion Dollar Question: How Can I Use Instagram for My Business?
Naturally, this leads many to scratch their heads and wonder: So how can this be utilized for businesses again? She writes for an online resource that gives advice on topics including business credit cards to small businesses and entrepreneurs for the leading business directory, Business.com. Top 5 Ways to Heed the Power of Instagram.
LEADER NETWORKS | WEDNESDAY, DECEMBER 1, 2010
[Lead] How To Create Social Media Soup: A Recipe For Disaster
Step 3: Add your marketing plan flavor of the moment: a lead generation campaign, buzz-gen, brand awareness, whatever. Just eight ingredients, 3 hours and a quarter. That's all you need to create social media soup. Directions: Step 1: Begin with a few interns from marketing or PR. Step 5: Place in the oven and turn off the heat. Voilà!
CMO ESSENTIALS | WEDNESDAY, DECEMBER 17, 2014
[Lead] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
With website conversion rates nearly six times higher for content marketing practitioners vs. non-practitioners, and more than six times the annual growth in marketing’s contribution to revenue among leading content marketing organizations vs. their peers, you have only two of the countless business cases for why content marketing works.
CLIENT BRIDGE | WEDNESDAY, FEBRUARY 23, 2011
[Lead] InboxQ Moves Q&A to Twitter
lead generation). InboxQ is a free browser plug-in that delivers a persistent stream of questions from Twitter by keyword and other factors. Those search results can be leveraged by businesses and brands looking to connect with customers (i.e. They plan to offer premium access to analytics and data. View Original Article
SYNECORE | SUNDAY, AUGUST 30, 2015
[Lead] How to Optimize My Calls-To-Action for Higher Conversion
In this particular case those small things we’re going to discuss are your calls-to-action (CTAs) that you use in and around your site to generate leads online. Oh, and did I mention…simplicity leads to higher conversion rates. Isn’t it crazy how the smallest things can have such large impact on your business? Let’s dive in.
WEBBIQUITY | MONDAY, JANUARY 27, 2014
[Lead] 28 (of the) Best Business Blogging Guides and Tips of 2013
Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy.
BIZNOLOGY | THURSDAY, SEPTEMBER 10, 2015
[Lead] The most important part of online video happens before you turn the camera on.
Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production. This is an important part of planning. Like this post?
SAZBEAN | SATURDAY, FEBRUARY 23, 2013
[Lead] Top Internet strategy, marketing and technology links for the week of February 23, 2013
News & Notes
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 9, 2013
[Lead] Would You Consider Yourself a Positive Inside Sales Rep?
Our stats show a 3% average lead rate across every project we called on over the years. That means out of every 100 sales conversations we have in a day, 3 of those end up converting into marketing qualified leads. Don''t get me wrong: I believe in a "healthy level" of stress. It helps with added motivation to keep us pushing forward.
SYNECORE | WEDNESDAY, JUNE 5, 2013
[Lead] Video Rules! Why You Need it in Your Content Marketing
As marketers, we know that content is vital to generating leads , and because of video’s superstardom, it is a special piece of content that can really ramp up lead generation. Yes, I love cat videos. No, the surprised kitty is not relevant to this post. But, the video is. Because video rules! It makes your website more interesting.
BLUE FOCUS MARKETING | MONDAY, APRIL 20, 2015
[Lead] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
Mark Burgess ( @mnburgess ) President – Blue Focus Marketing and TEDx Speaker, adjunct Rutgers MBA professor, and other leading institutions. He is ranked #27 on Social Media Marketing Magazine’s Top Marketing Professors on Twitter.” Professor Kimberly A. Professor Gary R. Want to follow along? FOR EWORD by David C.
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 13, 2012
[Lead] What Is A Content Strategy And Why Do You Need It?
Look at your percentage of leads from inbound sources. Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. ” A few that answered “What is Content Strategy?” It cannot be about you.
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 13, 2013
[Lead] Everything You Want to Know About Call Tracking for Google PPC But Were Afraid to Ask
Telephone Leads Are Most Valuable. Well, does the fact that 61% of sales teams say that phone leads are the most valuable help convince you? Wondering how to test which PPC landing page variation generates more phone leads and revenue? There’s no shame in not knowing! Your PPC Ads Need A/B Tests Too. It shouldn’t be guesswork.
FIFTH GEAR ANALYTICS | MONDAY, JULY 19, 2010
[Lead] How Complex Is Your Communications Landscape?
Customer segmentation and lead generation programs need to be crafted to account for channel preferences. George Hollister. total of 13 locations daily. Not long ago, there were only three options—mail, phone, and face to face. And with you. What does your communications landscape look like? Resources: Image: LandscapeDesigns.net. Digg this!
B2B LEAD GENERATION BLOG | SUNDAY, MARCH 11, 2012
[Lead] 8 Questions to Steer Your Marketing Priorities
Too many marketers think they can lead the pack by leveraging the hottest channels, software and platforms. Tweet You could be racing the finest Formula One car, but if you’re always steering in the wrong direction, even a horse and buggy will beat you to the finish line. So it is with marketing. Steer Toward Your Customers. Be the Champion.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 29, 2010
[Lead] 10 Best Posts of 2010
How to Choose a Social Media Listening Platform for B2B Marketing – In the last post we covered how to create a Social Media Lead Flow. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Fire your Director of Social Media! Is The White Paper Dead for B2B Marketing? What a Trifecta of a Year!
DIGITAL B2B MARKETING | THURSDAY, JUNE 20, 2013
[Lead] 6 QR Code Mistakes Marketers Make
lead gen form. I was sitting in a conference hall and everyone around me had a smartphone, tablet (often with a keyboard) or laptop out. The title on a sponsors flyer on the table caught my attention. really did want to look them up at the break and learn more. But when I looked closer, my only option was a QR code. Marketers, stop it! video.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 21, 2012
[Lead] Managing And Measuring For Success With Your Inside Sales Team
At one point, I was a firm believer that if my team made a greater number of outbound activities it would lead to a larger number of conversations and in turn a bigger bucket of wins. This will lead to better team and individual performance. Happy Thanksgiving
HUBSPOT | FRIDAY, FEBRUARY 10, 2012
[Lead] Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study)
During that same time period, along with several inbound leads, the customer's blog generated twice as much traffic as its TV spots. To make matters worse, the ads resulted in no online leads , only 7 phone calls, and zero opportunities or customer conversions. According to Nielsen Ratings, their ads were seen by 2.8 million viewers.
HUBSPOT | MONDAY, SEPTEMBER 8, 2014
[Lead] 6 Costly Landing Page Mistakes That Are Easy to Fix
Don’t lose leads by making it too confusing. These new contacts then entered our lead nurturing process of receiving our Bluewire News emails and our free templates. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot.".
HUBSPOT | MONDAY, DECEMBER 30, 2013
[Lead] Why the Digital CMO Is Already Obsolete
Sorofman describes these individuals as "digital CMOs," the guys and gals who are leading corporate entities from their analog pasts to data-driven, cross-platform futures. Purchasing an email list for the intent of driving lead volume is a tactic for customer acquisition. Digital is only the first step -- CMOs need to dig deeper.
VOICE-BASED MARKETING | THURSDAY, OCTOBER 24, 2013
[Lead] 4 Lessons Pop Songs Can Teach You About Marketing
Leads converted from phone calls are 3x more likely to turn into paying accounts than leads from form conversions. Research shows that 53.3% of top companies don’t respond to web leads. I’m a firm believer that there is more to pop music than tinny music and occasionally annoying (but catchy) lyrics. Call Me by Blondie.
FEARLESS COMPETITOR | MONDAY, NOVEMBER 28, 2011
[Lead] Mad Marketing TV explodes in December
Steve Gershik (Lead Nurturing). Please vote for Jeff Ogden of Find New Customers for “ 50 Most Influential People in Sales Lead Management for 2011 “ What do you think? Jeff Ogden ( @fearlesscomp ), the host of Mad Marketing TV, is the President of the B2B lead generation consultancy Find New Customers.
HINGE MARKETING | MONDAY, AUGUST 5, 2013
[Lead] Developing Your Content Marketing Strategy
steady flow of valuable content not only allows you to build your brand and generate new leads, it also allows you to nurture them so that they can blossom into long term clients. Most folks focus first on late stage leads and target topics directly related to their service. Avoid creating content cul-de-sacs that lead nowhere.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
[Lead] Core values of Find New Customers
Here are the core beliefs of the B2B Lead Generation company Find New Customer s: After you read them, ask yourself “ Are these the values of a business leader with whom I want to do business? Check out our Lead Nurturing and Scoring service. “ Always Be Helping. The question on your lips “How can I help you?”
ENGAGE | THURSDAY, APRIL 28, 2011
[Lead] 4 Tips to Develop Engaging Story Ideas
So many of my friends’ and family’s stories about lively debates at their jobs, old friends they ran into or the TV shows they were obsessed with would often lead to an article idea relevant and interesting to our local community. Examine the leading keywords to see if they fall into certain categories. Follow relevant blogs.
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JANUARY 18, 2012
[Lead] Website Evaluation Comes Before Site Redesign
The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). website audit is a wise investment if you want a site redesign that will feed your sales funnel with more high quality sales leads.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 12, 2013
[Lead] Managing A Sales Manager
Sales Lead Analysis . Managing a Sales Manager . As a result of our one of my readers sending me an email comment regarding his personal situation, I have attached the sample of one our of a tools we have included in our “On Line Sales Manager Tool Kit ” www.AcumenManagement.com. . Acumen Management Group . Sales Management Reporting .
VIEWPOINT | FRIDAY, APRIL 12, 2013
[Lead] Good Reads for B2B Marketing - More CMO/CIO Alliance
So is the idea of a waterfall, a pipeline or any other metaphor that leads marketers to believe that leads flow in a linear fashion.”. Online content in the sales and marketing industries is dynamic and constantly changing. The 7 Biggest Misconceptions of Successful B2B Marketing. Every marketer should take a sales guy to lunch.
TOM PISELLO | MONDAY, JANUARY 17, 2011
[Lead] Value Selling Tools and the Buying Lifecycle
To address the frugal buyer, leading sales enablement groups and marketers are now providing tools to help buyers diagnose their issues, justify solutions, and compare to prove superior value. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 20, 2014
[Lead] B2B Sales Prospecting: Remember to Finish Listening!
Combining his extensive front-line sales experience with the latest Cognitive Behavioral Therapy research, Jeff has created a highly effective, personalized way to reset sales paradigms and deliver industry-leading results. Most people do no listen with the intent to understand, they listen with the intent to reply.”. Stephen R. Covey.
HUBSPOT | WEDNESDAY, OCTOBER 2, 2013
[Lead] Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches
Thanks to this latest update, you can drive even more traffic and leads to your website through two of Bing''s sexiest features: the unencrypted keyword search data and the Pinterest integration. Bing is in a really sweet place right now. As a marketer, Bing gets a gold star just for that in my book. Take a second to let that sink in.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 16, 2010
[Lead] 5 Important Tips You'll Need To Be Successful At Cold Calling
Like any other well run organization I've worked for, we recognize that it's also up to us to provide the infrastructure to ensure a reliable lead volume from the team. Remain focused and follow tips 1-4 above and you should see a significant increase in your lead conversion. One call and one email a week will not generate a response.
REVENUE JOURNAL | SUNDAY, JANUARY 22, 2012
[Lead] Jim Farley - a marketer with courage - interviewed by Brian Solis
He also shows how marketing can LEAD a company, by understanding, communicating, and leveraging his knowledge of the customer's experience. Here's one of the best interviews I've seen in a long time. Jim is a wonderful example of a customer-centric marketer, a true thought leader. read more. Marketing strategy
HUBSPOT | THURSDAY, DECEMBER 15, 2011
[Lead] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
Encourage Sharing of Lead Generation Offers - Look at your marketing analytics , and determine if Twitter is an important source of leads and traffic for your business. If it is, then you might want to consider embedding a tweet on your landing page for a lead generation offer that encourages visitors to retweet and share the offer. 4.
VOICE-BASED MARKETING | TUESDAY, NOVEMBER 22, 2011
[Lead] WEBINAR – How To Improve Advertising ROI in 2012
500 winner, as he shares insights into how you can boost advertising ROI up to 400%, capture 30% more leads and negotiate better advertising rates using cold, hard data. What lead type is most valuable to most sales organizations? Want to get head start maximizing your advertising ROI in 2012? What will you learn? Sign-up now.
HUBSPOT | TUESDAY, MARCH 27, 2012
[Lead] 9 Ways to Increase Visibility for Your Best Blog Content
Just be sure to draft new copy for the status update -- that should never be repurposed! 3) Use Your Blog Posts as a Lead-Gen Offer. In a recent blog post about how to quickly create a lead-gen offer , we recommended creating a "blog bundle," or a compilation of your best blog posts on a particular subject. What a shame.
MARKETING INTERACTIONS | WEDNESDAY, JANUARY 26, 2011
[Lead] Make 3rd Party Content an Opportunity Not a Necessity
By using the white paper as a hub you can create much more ROI from that white paper than just a lead gen campaign. Yesterday, I spoke on a panel at Marketing Sherpa's Email Summit focused on how to develop content for specific buying stages. Don't let their engagement stop there. Or both
FEARLESS COMPETITOR | WEDNESDAY, DECEMBER 10, 2014
[Lead] Do I miss my ex-wife and kids? You bet I do.
However, I am also excited about the bright future of Find New Customers thanks to this new strategic partnership coming soon, Find New Customers is going to lead the medical industry for them and Dave is training me on Monday and we already have a Likeable Local portal. Dave Kerpen of Likeable Local. the tears start streaming down my cheeks.
ANNUITAS | TUESDAY, AUGUST 9, 2011
[Lead] Interview with Adam Blitzer, Co-founder and COO, Pardot
This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. There’s also the idea of the marketing touch — tracking not only marketing-sourced leads, but also any lead that comes in touch with some sort of marketing campaign.
ANNUITAS | WEDNESDAY, NOVEMBER 2, 2011
[Lead] Ten Ways the C-Level can Positively Impact Marketing and Sales (Part One of Two)
Earlier in my career, I was asked to begin developing a lead management process for my employer, a $1 billion software company. Complexity often leads to ineffectiveness. Quite frankly I am surprised that the percentage is not higher. Understand that Change Must Occur . This was a new role within the organization. Keep it simple.
SAVVY B2B MARKETING | MONDAY, APRIL 4, 2011
[Lead] Case Studies: What’s In Them for Your Customers?
About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. When it comes to producing case studies, two of the biggest challenges are identifying promising stories and getting customers to participate. Invite Participation. Set Expectations.
HUBSPOT | THURSDAY, MAY 30, 2013
[Lead] Can a People-Centric Social Media Strategy Scale?
Your most important relationships to manage are with your prospects, leads, and customers, and social media is a rich, nutritional resource for fostering these relationships. Sales wants to know what their high quality leads are saying. Goal: Address the Needs of High Quality Leads. Remember when social media was social ?
HUBSPOT | THURSDAY, JANUARY 23, 2014
[Lead] 7 Deadly Blogging Myths: BUSTED
Blogs can drive actual business: According to a HubSpot study , B2B companies that blog only 1-2X per month generate 70% more leads than those who don''t blog. As long as you are focusing on the right topics (usually questions that your prospects, leads, and customers have about your business), you''ll start to see traffic and leads pour in.
SALES CHALLENGER | TUESDAY, SEPTEMBER 10, 2013
[Lead] Are Your Reps More Tiger Woods or Tom Brady?
Perhaps our best reps aren’t Tiger Woods, going it alone to drive the ball down the fairway and into the hole, but are instead more akin to Tom Brady or Peyton Manning, leading a group offensive to run the pigskin down the field and into the end zone. The selling behavior of many sales reps can be likened to that of a game of golf.
HUBSPOT | TUESDAY, APRIL 21, 2015
[Lead] 6 Cool Company Blogs Everyone Will Enjoy Reading
Laserfiche is an ECM software company that focuses on government, financial services, and education markets -- and it's gone from garnering zero leads from their website to having online leads account for 60% of closes. turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works.
INBLURBS | THURSDAY, OCTOBER 27, 2011
[Lead] Studies: 65 percent of customers expect companies to be active on social media
Free report: Get found and get leads the smart way. New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. With the massive increase of social media brands have also discovered these communication channels to get in touch with their audience.
CHRIS KOCH | FRIDAY, APRIL 22, 2011
[Lead] Marketing’s golden opportunity in innovation
Marketing is essentially in charge of collaboration both inside and outside the company through its leading role in social media. Innovation is becoming more external to companies and more social. Even funding for innovation is becoming more external and social. Social media management and innovation. CMOs can succeed where CIOs struggled.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 14, 2012
[Lead] Why Every Business Executive Needs to Create an About.Me Profile
He was recently named as one of the Top 50 experts in Sales Lead Management. If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of Jeff Ogden of Find New Customers. Nah, too informal.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 9, 2014
[Lead] What are the boundaries of inbound marketing?
Should the goal of inbound be leads, relationships, or both? Should the goal of inbound be leads, relationships, or both? One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. Or does it?
BIZNOLOGY | FRIDAY, JANUARY 30, 2015
[Lead] 6 thorny data problems that Vex B2B marketers, and how to solve them
The traditional attribution methods of assigning the credit have long been either the first touch (the inquiry source medium) or the last touch (the channel through which the lead was either qualified or converted to a sale). Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.
HUBSPOT | WEDNESDAY, AUGUST 29, 2012
[Lead] A Simple Guide to Creating Lovable Marketing Offers #LoveMarketing
Content plays a critical role in every stage of the inbound marketing process, from generating awareness about your company to helping convert leads into customers. But the types of content you should use to achieve each of these goals depends on where your lead is in the sales cycle. Not if you want your leads to love your offer.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 24, 2013
[Lead] Moving your business from digital grief to social media enlightenment
I’m sure may of you can remember a time not so long ago when we didn’t have websites. In the late 1980s there was an absolute frenzy to get on the web … and figure out how to make money from it. ” Anger — “What do you mean go digital? Do you know how much money we make from these print catalogs?”
MARKETING ACTION | THURSDAY, NOVEMBER 7, 2013
[Lead] The Marketing Metrics That Matter – i?marketing (Part 6)
Three questions to answer: How many Marketing Qualified Leads? What’s driving lead scores up? Three questions to answer: How many Sales Qualified Leads? Your bottom line : Higher quality leads at less cost per lead and less cost per customer. Editor’s Note: Our recent regional i ? The signal-to-noise ratio. Expand.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, MARCH 20, 2014
[Lead] [Video] Why You Must Frame Your Sales Conversations With Assumptions
From the first day I started selling, I was told that I should never, ever assume – that it would only lead to failure. Instead, I was supposed to be consultative, learning about a prospect''s situation before I made any definitive recommendations or pronouncements. Well, today things are different. Let me show you what I mean.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, MARCH 20, 2014
[Lead] Why You Must Frame Your Sales Conversations With Assumptions
From the first day I started selling, I was told that I should never, ever assume – that it would only lead to failure. Instead, I was supposed to be consultative, learning about a prospect''s situation before I made any definitive recommendations or pronouncements. Well, today things are different. Let me show you what I mean.
BLUE FOCUS MARKETING | SUNDAY, JANUARY 5, 2014
[Lead] Register for @ConferenceBoard Book Discussion on @SocialEmployee #HR #SHRM #socbiz
In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Please check out @SocialEmployee media buzz!
VIEWPOINT | TUESDAY, SEPTEMBER 17, 2013
[Lead] PowerViews with Chris Snell: Suit Up, Stand Up, Sign Up: A Sales Mantra
Chris, who previously worked for Green Leads LLC, AG Salesworks, and MEDITECH, talks about the challenges of generating leads in his niche business. Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Coach. Motivate. Maybe.
SALES PROSPECTING PERSPECTIVES | MONDAY, MARCH 25, 2013
[Lead] 10 Ways To Create The Ideal Environment For Your Teleprospecting Team
When I was on the phones, nothing got me going like seeing other reps walk up to the board when I didn’t have as many leads as they did – in a friendly way of course! Purchase a bell to ring when a lead is passed and put it on your desk. Low cubical walls. Large white board that tracks performance. Hang up “Fun” art décor.
HUBSPOT | WEDNESDAY, SEPTEMBER 12, 2012
[Lead] Everything Marketers Need to Know About Creating Exclusionary Personas
Download every lead generation offer you have? What I'm trying to say is, sometimes, despite every single indicator otherwise , some leads will never, ever buy. What I mean is that some leads just aren't a good fit for your business. You know those people who poke around your website for hours? They are sooo gonna be a customer.
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 7, 2014
[Lead] Customer-Obsessed Marketing Is Your Next Competitive Edge
Marketing executives are leading the charge to convince their organizations of the inherent danger in today’s highly digitized buyer-seller relationship. by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. There’s one more key ingredient.
MODERN B2B MARKETING | THURSDAY, MARCH 28, 2013
[Lead] Improving Content Conversion with Dynamic Content
Effectiveness concerns – Challenging to determine which messaging is driving lead conversions. The solution can update segments as new leads are added to the database or as leads are updated—saving your company time from re-segmenting each time you send an email, and making sure that no one is left out of the campaign.
SALES CHALLENGER | WEDNESDAY, DECEMBER 18, 2013
[Lead] What Sales Can Learn From Las Vegas
Fortunately for anyone who acts on this insight, a small change in comfort can lead to outsized effects. The connection between these things—how a salesperson’s actions lead to emotions that lead to a purchase—is something that we’ll be exploring in the coming months. The clients, however, were mostly older women.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 19, 2012
[Lead] How Content Marketing Works on Pinterest
Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing. For a social media site to truly step into the spotlight, it has to have something special. Pinterest is one show-stopping sharing site that has taken the Web world by storm. What to Share. How to Share.
PAUL GILLIN | TUESDAY, JUNE 18, 2013
[Lead] What Social Media Marketers Should and Shouldn’t Do
Don’t lead with a sales pitch. Indium’s sales leads grew 600% in the year after the program was launched. A journalist contacted me with some questions about social media marketing that I hear quite often. thought I’d share my responses here. These These thoughts are particularly directed at B2B marketers.
PWB MARKETING BLOG | FRIDAY, SEPTEMBER 9, 2011
[Lead] 22 Effective SEO Tips to Optimize Your B2B Website
Optimizing all your online content will bring more visitors to your website and ultimately generate more leads. Plus, B2B companies that blog generate 67% more leads per month than those that don’t according to Hubspot. Do you ever wonder why your B2B website isn’t getting more traffic? Now that’s quick! Blogs have both. It’s true.
SAVVY B2B MARKETING | THURSDAY, MAY 19, 2011
[Lead] Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch
You can have a terrific idea, but if it doesn’t map to your offerings, it won’t lead anywhere. About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. What does it take to develop a compelling point of view ? Why is this ?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, OCTOBER 17, 2013
[Lead] Case study: Building a social media career in 12 months
She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. Ana Silva O’Reilly on the job in the Maldives. ” 2. ” 3.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 13, 2013
[Lead] My Top 10 List of Dreamforce Tips That’ll Save You
Prioritize the meetings that need to happen, that will lead to more business, and don’t worry about missing the “cool” party in exchange for taking that key client out to dinner. As Director of Sales, Adam Becker is responsible for leading the sales organization and driving overall company revenue for TinderBox. Book Everything Early.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 8, 2013
[Lead] Don’t Drop the Ball: 4 Ways The Marketing Juggler Stays Organized
There’s a lot of room for human error, and making mistakes leads to confused stakeholders and thrown-off timing. Find out which pieces are your best performers, what topics they’re on, where in the campaign cadence they appear and which types of leads are engaging with them. Modern marketers are expert jugglers. With help.
CRIMSON MARKETING | FRIDAY, DECEMBER 12, 2014
[Lead] Is Email Marketing Making a Comeback?
Email marketing technology can lead to quick conversions. These “impulse buys” spurred on by email marketing can lead to significant gains for businesses. Email marketing was once the staple of online marketing solutions, and it’s easy to see why. Email marketing was somewhat forgotten, but is it dead ? First thing’s first.
B2B MARKETING INSIDER | MONDAY, JANUARY 26, 2015
[Lead] The Best Marketing Conferences Of 2015
This conference is billed as the leading conference on social media. In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. know I missed a few each time. Content Marketing
LOOPFUSE | MONDAY, OCTOBER 25, 2010
[Lead] 5 Best Practices for B2B Corporate Blogging « Loopfuse Marketing.
About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? LoopFuse ,Inc.
B2B MARKETING TRACTION | FRIDAY, OCTOBER 2, 2015
[Lead] The Benefits of a One-Page B2B Marketing Plan
It includes the financial results, as well, including cost per lead and return on investment. Marketing is changing fast, and you have to change with the times. New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? They work! ). Some Rights Reserved.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 18, 2012
[Lead] Missed the Keynote Address at the BMA-NJ Social Media Symposium last week?
Here’s the keynote talk by Jeff Ogden, President of the lead generation company and global marketing firm Find New Customers. Driving Business Results with Social Media. View more webinars from Find New Customers, Inc. No problem. Why don’t you also check out the new SCORE Demand Generation Program offered by Find New Customers?
FEARLESS COMPETITOR | TUESDAY, MARCH 29, 2011
[Lead] 4 BtoB Marketing Action Items for 2011 (via fearlesscompetitor.net)
Lead Generation Companies – 4 Action Items for Today Now that it's March of 2011, it is time to revisit this important post for the new year. Great post on marketing actions to do today. Must read! Just like committing to diet or exercise, business improvement needs patience and determination. via fearlesscompetitor.net.
HUBSPOT | WEDNESDAY, MARCH 27, 2013
[Lead] The Marketer's Go-To Guide for Creating Data-Based Content
Tracing back content to follower-, lead-, and customer-generation -- and even being able to look up information on individual social contacts -- is the ultimate indicator of what kind of content you should be publishing more of, and less of, on social media. We inbound marketers are a unique bunch. well, the internet. Why yes, they can.
ENGAGE | WEDNESDAY, JUNE 29, 2011
[Lead] 7 Things Good Marketers Have in Common
Being likable, retweetable, and ultimately generating leads and developing new partnerships is more art than it is science. I t takes more than a snarky attitude and knowledge of hashtags to be successful in social media. But which personality traits separate the wheat from the chaff when it comes to social media marketers?
FEARLESS COMPETITOR | MONDAY, JUNE 10, 2013
[Lead] The Surprising Truth About What Motivates People – from Daniel Pink
Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. Daniel Pink. New York Times and Wall St. Here’s we share his insights on what truly motivates employees. Hint: It’s not money. Does money motivate? Please let us know. Mastery.
SALES PROSPECTING PERSPECTIVES | SUNDAY, JANUARY 29, 2012
[Lead] Teleprospecting And The Luck Of The Lorax
As the end of the month draws near, everyone at AG works extra hard to get the last few leads qualified. originally brought him in to show to a couple people, but we soon discovered the Lorax’s secret lead generating ability. Some people come in early, others stay late, and there’s quite a few lunches being eaten at desks.
HUBSPOT | SUNDAY, JULY 29, 2012
[Lead] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
He argues that the marketer's role doesn't end at just attracting leads, but that lead nurturing is just as essential to marketers' success as things like public relations and event planning. After all, you do want to generate leads from Pinterest, right? Oh man, how good does that egg look? It got me thinking. Alright then.
SAZBEAN | WEDNESDAY, MAY 30, 2012
[Lead] How the Big Social Networks Use Email to Increase Engagement
It helps grow your social reach, increases email click-through rate, promotes lead generation and reconversions, and builds a better relationship between brands and companies. We talk a lot on this blog about how email marketing and social media should be integrated. But you know what else it does? It brings users back to your website.
INBOUND SALES NETWORK | TUESDAY, AUGUST 9, 2011
[Lead] Are Your Sales People Functional Drunks?
They are if you rely on cold calling to generate new leads and grow your business. ” Or they have tried another method of lead generation, couldn’t get it to work and gave up. This starts with the marketing team focusing on passing higher quality leads to your sales force. Cold calling is the same way.
SALES INTELLIGENCE VIEW | THURSDAY, JUNE 9, 2011
[Lead] Social Selling in the Enterprise
Marketing departments are spending money and energy to develop campaigns that drive qualified leads to sales people. What if sales people implemented some of the same strategies to drive leads of their own? Leveraging social media and online communities to drive revenue works. Enterprise social selling is growing up. Sales 2.0
CONVERSIONATION | TUESDAY, JANUARY 25, 2011
[Lead] Customer Engagement: the Role of Social Networks and Email
The numbers of the Econsultancy report illustrate that social media are successful in creating customer engagement and are also being used more often: 48% of respondents feel that an active presence on social networks leads to a tangible improvement of the online customer engagement. summary of the most striking findings.
SAZBEAN | THURSDAY, NOVEMBER 24, 2011
[Lead] 11 Safeguards to Prevent Business Blogging Embarrassment
This boosts your credibility, moves people through your site, bolsters lead generation, and creates potential for inbound links in the future as you establish yourself as a link sharer, not a link hoarder. You just wrote an awesome blog post. It’s well researched, it will help your audience, and the tone is spot on. News & Notes
MARKETING ACTION | FRIDAY, MARCH 28, 2014
[Lead] 3 Ways to Keep Departing Sales Reps from Stealing Your Clients
As you gain leads, they come into your marketing automation system where all their information is captured. The marketing team manages the leads, acting on them to gently move them further down the funnel, often using drip marketing programs for education and relationship building. As they interact with you (e.g. Image credit.
FATHOM | MONDAY, JUNE 9, 2014
[Lead] Why All Marketing Is Digital Marketing
Increase lead generation. (60%). 2. The point being that if a marketer in the Wanamaker period said she wanted to increase lead generation, traffic volume, visitor engagement and sales transactions, you would nod up and down and think, “I get that.” What, are you crazy, Paul? Maybe I am, but hear me out. All the time.
LEADERSHIP | FRIDAY, MARCH 28, 2014
[Lead] Interesting Infographics: 25 Tools To Boost Your Content Strategy
I keep hearing that digital marketing continues to be a significant focus of marketing and lead generation campaigns. Curata – for brands and enterprises when they need to generate leads. As we have all heard before, successful digital marketing requires fresh and high quality content. Tools To Help Produce Content.
B2BBLOGGERS | FRIDAY, AUGUST 27, 2010
[Lead] B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.
Cost per lead/ cost per customer acquisition Lifetime customer value Customer loyalty / customer satisfaction Sales from leads generated by marketing $ spent on each marketing activity – mapped to sales revenue Return on investment Q3. What is the biggest challenge companies face when it comes to metrics and measurement?
HUBSPOT | TUESDAY, AUGUST 14, 2012
[Lead] 10 Tempting Email Promos Your Prospects Can't Resist
Sometimes a valuable action isn't a transaction -- it's an activity that leads to a transaction. Offer free consultations, free assessments , free diagnostics, free tutorials, free whatever to get high-quality leads to the point where they're ready to make a purchase with you. 4) Send This Deal to a Friend in Need. The insider deal?
CONNECT THE DOCS | THURSDAY, FEBRUARY 4, 2010
[Lead] ClickInsights: What is the ideal length of a white paper?
Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Michael Stelzner.
CONNECT THE DOCS | THURSDAY, SEPTEMBER 10, 2009
[Lead] ClickInsights: 3 important components that will make a great case study
Jonathan Kranz's eBook: Making Your Case: Everything You and Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Your Colleagues Need to Write Compelling, Lead-Generating Case Studies. Think of it as a chain: imagination leads to empathy, empathy to interest, interest to potential engagement — with you.
INTEGRATED B2B | MONDAY, JUNE 3, 2013
[Lead] Tips for trade show exhibitors
The reality is that trade shows are excellent for generating leads, and equally good for converting new leads into customers, but only if you have the right outlook and marketing approach. Limit the hard sales talk that’s typical of phone-based sales or cold calls and stick to a script that’s built around organic lead generation.
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 1, 2012
[Lead] Sales Management: Preparing for 2013
During the session I lead a panel discussion on “ Killer Strategies for Prospecting ” and I spoke separately on “ Leveraging Your Business by Partnering”. I thought I might simply highlight a few points from both sessions since there are pertinent for everyone as we move into 2013. Preparing for 2013. Panel Discussion.
TYPE A COMMUNICATIONS | MONDAY, NOVEMBER 10, 2014
[Lead] Want to Keep Your Marketing Job? Why You Must Embrace Change to Survive
And that requires us to examine our perceptions about marketing’s role and how we can lead change. In order to lead companies and industries, marketers must first understand how to lead our profession. November 11, 2014. How buyers buy has changed how we need to think and act as marketers. Living in Beta. Feel the Fear.
VIDYARD | MONDAY, JULY 27, 2015
[Lead] Marketing Automation: The Foundation of Your Marketing Tech Stack
Why add marketing automation into your stack? A MAP can help you organize and manage those complex and time consuming tasks that need to be coordinated with each other, including: Social media marketing and other early-funnel tactics to attract leads. Content marketing that help leads progress along the funnel and convert to sales.
B2B MARKETING INSIDER | THURSDAY, APRIL 21, 2011
[Lead] How Social Media Helps Marketing, PR, And Sales Become Better Friends
So how can marketing and PR lead our organizations to better alignment with sales? Marketing and PR should help lead our organizations to a better total customer experience in alignment with sales, but also across our entire organizations. This is really where PR can take the lead. They can get along? started my career in sales.
BLUE FOCUS MARKETING | TUESDAY, JULY 15, 2014
[Lead] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
While this may seem like a frightening prospect to some, I argue that it’s a win/win for both employee and employer: For companies, empowering social employees enables them to (a) become more authentic in their branding efforts, (b) retain high-value employees, and (c) increase leads and sales by meeting prospects at their preferred touch points.