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  • BUSINESS GROWTH DEVELOPMENT  |  SUNDAY, MARCH 20, 2011
    [Lead] Strategies For Demand Generation
    Demand generation for new ideas starts by leading with the reason for change. On the other hand when it comes to promoting a relatively new product or service, more common in the hi-tech markets, which nobody yet knows is available or even possible you need to lead with the reason first, not the product or service.
  • BUSINESS GROWTH DEVELOPMENT  |  TUESDAY, FEBRUARY 1, 2011
    [Lead] 16 Things That Top Sales People Don’t Do
    Top sales people don’t use cold calling to generate qualified leads.  Top sales people don’t lead with products or technology, instead they lead with a problem or a desire that needs to be fulfilled and show people how they can achieve that. So what is it that top sales people do that makes them the best at what they do ?
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Lead] Google+ Finally Rolling Out Custom URLs for Pages and Profiles
    This means that our social media team will soon be able to change this hideous looking URL -- [link] -- which leads to HubSpot's Google+ business page , into something much more professional, memorable, and shareable. Log this update under "news that should've been news months and months ago." It's about time, right? Hold your horses, though.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 22, 2012
    [Lead] How to Optimize for “Direct” Website Traffic
    Industry presence: listings in industry-specific directories, trade show sponsorships, industry association memberships and other similar links can lead directly to referral site traffic or build brand recognition that leads to direct visits. What’s behind this number and what factors affect it? Vendors. Investors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 1, 2011
    [Lead] Are you part of the Cult of Failure?
    It’s like assuming all you’ve got to do to win the marathon is get the lead for the first 100 yards.  More failure is seen as better than less, under the misleading assumption that it will lead inexorably to success. If you don’t, then there’s no path leading from repeated failures to success.  Parker. Fail fast.  Fail often. 
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Lead] 2012 #Nifty50 Top Men in Technology on Twitter
    Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. Jim leads the AT&T Global Response Team, which performs security research and incident response for the AT&T global network.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 14, 2013
    [Lead] 5 pieces of social media advice that trapped me
    If you’re young, learning, or maybe not an absolutely perfect person, maybe being yourself leads to more pain than gain. Most of the time, those sound wise snaps had lead me astray, because the web world is, and always will be, too specific and fast-moving for all-purpose formulas. 'By Mars Dorian, Contributing {grow} Columnist.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Lead] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Send a weekly update to your team or client, which outlines status on priority projects and progress toward weekly and monthly campaign goals (visits, links, leads, etc.). Tweak a lead nurturing campaign , whether that means including a new offer, evaluating the effectiveness of the workflow, or triggering a brand new one. Listen.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 20, 2013
    [Lead] How to Produce 269 (or more) Content Assets From a Single eBook
    This is just one example of how better planning can lead to an effective content marketing strategy. 'by contributor | Tweet this Editor’s Note:  Today’s post comes courtesy of  Anne Murphy , Managing Editor at  Kapost , creators of content marketing software. Let that sink in. It’s easy to see why. Seriously. Not so hard after all.
  • HUBSPOT  |  TUESDAY, MAY 18, 2010
    [Lead] Release Your Inner Batman! "Just HubSpot It" [Episode 1]
    Inbound Lead Generation Kit Learn how to generate more inbound leads using SEO, blogging, and social media. Download the free kit for tips and tricks to drive more leads and business to your site. Using inbound marketing is fun, beneficial and gives marketers the opportunity to explore their inner creativity. HubSpot Trivia!:
  • ANNUITAS  |  TUESDAY, AUGUST 14, 2012
    [Lead] Who is Marketing’s Customer?
    The thought process is that marketing’s job is to deliver high quality leads to sales.  In essence, marketing is delivering a product (leads) to a buyer (sales) and meeting their need.  “ Marketing needs to view sales as their customer! ”  How many times have you heard this one?  understand why people think this way.  Doesn’t matter. 
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Lead] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    Over the years, Ifbyphone’s unique innovations in call tracking and voice-based marketing automation – including recent additions of new geo-location and keyword spotting technologies – have distinguished us as the leading platform for enterprises and agencies wishing to optimize ROI and revenue from phone calls.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Lead] How Typography Affects Your Internet Marketing
    Leading : Leading is the amount of space between separate lines of text. 'English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money. The reason: Garamond is a thin, light typeface that doesn’t require much ink.
  • B2B MARKETING TRACTION  |  THURSDAY, MARCH 29, 2012
    [Lead] B2B Marketers: Integrate Marketing for Response Compression
    Integrated marketing leads to response compression. Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep. Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 27, 2011
    [Lead] You Bought the Pitch – Are You Getting Results?
    The pitch can feed an emotional buy and lead us to act based on intuition not facts. Tweet. More business owners have come to me recently saying they bought the marketing or PR pitch, spent a lot of money, but didn’t get adequate results and return on their investment (ROI). What is it about the pitch that makes us want to buy?
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Lead] Five Apps that Do the Marketing Work for You
    Here are five leading apps that will market your business on your behalf, or at least give you some shortcuts to doing it more efficiently yourself: Buffer : Does your company have a schedule for posting Tweets each day to avoid overwhelming followers with too many links at a time? Photo credit: dougbelshaw. Interested? Interested?
  • MARKETING INTERACTIONS  |  FRIDAY, AUGUST 14, 2009
    [Lead] B2B Marketing is NOT a Speed Sport
    Scoring helps them to gauge when to pass leads to sales in a more effective way and it helps to reduce the wasting of leads by allowing sales to return the ones who need to mature back to you. Try to analyze your lead scoring reports and determine exactly what's working and what's not in 20 minutes. Are you buying it?
  • MARKETING ACTION  |  FRIDAY, MARCH 28, 2014
    [Lead] 3 Ways to Keep Departing Sales Reps from Stealing Your Clients
    As you gain leads, they come into your marketing automation system where all their information is captured. The marketing team manages the leads, acting on them to gently move them further down the funnel, often using drip marketing programs for education and relationship building. As they interact with you (e.g. Image credit.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 29, 2014
    [Lead] Be Bold: Delete Your Frustration
    There are times when you have every reason to believe that you have a good lead. Combining his extensive front-line sales experience with the latest Cognitive Behavioral Therapy research, Jeff has created a highly effective, personalized way to reset sales paradigms and deliver industry-leading results. Don’t believe it! Or, erase it.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 7, 2013
    [Lead] By Failing to Prepare, You Are Preparing to Fail
    If I sit back and wait for the phone to ring or for marketing to provide me with all the quality leads I could possibly handle, there is a zero chance of making my number. 'You''ve read the quotes: “A goal without a plan is just a wish.”. ? Antoine de Saint-Exupéry. If you don''t know where you are going, you''ll end up someplace else.”. ?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 9, 2013
    [Lead] Would You Consider Yourself a Positive Inside Sales Rep?
    Our stats show a 3% average lead rate across every project we called on over the years. That means out of every 100 sales conversations we have in a day, 3 of those end up converting into marketing qualified leads. At that point, I had to stop myself and wonder what the hell I was doing. In sales, attitude is king. Paul C.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 15, 2009
    [Lead] Are You Forging a Connection or Burning a Bridge?
    But you can lead them in the right direction by aligning your site content with the buying cycle and buyer roles, and by writing titles and executive summaries that clearly spell out the intended audience and what the paper covers. How many white papers have you read that are the equivalent of a glorified brochure? Probably too many.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Lead] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by the award-winning marketing expert, Jeff Ogden. Mitch pulls no punches in this provocative best-selling book or on this show. This is why you need to watch this show. Mitch Joel. Why data is key to business success today.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Lead] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
    And click the button in the show to download a great white paper on B2B lead generation. 'Scott Stratten. In this show (Maximize the view for optimal viewing), with a great white paper offer from Find New Customers ( [link] ) Scott Stratten of Unmarketing, ( [link] ) shares key tips from his Book of Business Awesome.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 10, 2013
    [Lead] The Surprising Truth About What Motivates People – from Daniel Pink
    Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. 'Daniel Pink. New York Times and Wall St. Here’s we share his insights on what truly motivates employees. Hint: It’s not money. Does money motivate? Please let us know. Mastery.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 5, 2012
    [Lead] Congratulations on new Marketing Automation Software! Are You Ready to Take Care of It?
    If not, check out the SCORE demand generation program from sales lead generation firm Find New Customers. Working with a young software firm who is a customer of Marketo , made me think of this analogy: Marketing Automation is like a St. Bernard dog. Marketo has terrific software – powerful and easy to use. They both eat a lot!
  • FEARLESS COMPETITOR  |  MONDAY, MAY 21, 2012
    [Lead] Don’t sponsor Marketing Made Simple TV unless you’re absolutely sure
    Leads from the show will be shared with you and we’ll put your logo on TV and mention you on the show. I shouldn’t be telling you this, but the online marketing show, Marketing Made Simple TV is looking for a few smart sponsors. We have a maximum of 8 full sponsors and only 1 sponsor per category is allowed. Don Peppers.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 17, 2012
    [Lead] Meet the President of Find New Customers at the B2B Content2Conversion conference in New York City on April 24th
    Meet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event next week. Content2Conversion   #B2BContentEvent It’s sold out! The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th. How will you recognize Jeff? Fortunately, it’s easy. Hope to see you there!
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Lead] Why Every Business Executive Needs to Create an About.Me Profile
    He was recently named as one of the  Top 50 experts in Sales Lead Management. If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of  Jeff Ogden of Find New Customers. Nah, too informal.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 5, 2011
    [Lead] The Made to Stick Success Model
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B Demand Generation | The Made to Stick Success Model. The New York Times best-seller, Made to Stick – contain a model on sticky ideas. share because is it a perfect model for content marketing professionals. Less is more.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 6, 2011
    [Lead] The Limitations of Facebook Insights For Websites
    Neither can Facebook tell you whether your Facebook visitors downloaded a whitepaper and became a sales lead (only Google Analytics has visibility into this). Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. Benefits of Facebook Insights For Websites.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 4, 2010
    [Lead] Right On Interactive Offers Lifecycle Reporting
    lead scoring: users can define separate scores for customer fit and activities. Right On's default set holds two lead stages (investigate and evaluate) and two customer stages (value and advocate). It could supplement a traditional marketing automation system or perhaps replace one. They can also load data to the system API.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2009
    [Lead] Aprimo Marketing Studio Expands the Scope of Marketing Automation
    The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Lead] What Makes Irresistibly Shareable Content
    'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter  @jhaynam. Make your content Practical and Personal.
  • BIZNOLOGY  |  THURSDAY, JANUARY 16, 2014
    [Lead] Social media becoming increasingly important in regards to link building
    This helps drive even more organic traffic to your site which can lead to an increase in conversions. '(Photo credit: Wikipedia). As with most things online, the SEO industry is dynamic and things can move very quickly. Much like the SEO industry which encompasses it, link building is also continuously changing and evolving.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 4, 2012
    [Lead] Are Broken Links Ruining the SEO Authority of Your Site?
    While this is a good approach to get noticed by others and work to build a community, it can lead to a number of broken links overtime. Photo credit: mag3737. When you think about linking for SEO purposes, you tend to think about link building from other web properties to your website in order to build trust.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 11, 2013
    [Lead] 6 Ways to Make Your Marketing to Tradesmen More Effective
    But things like trade show leads, direct mail and online programs are measurable. The quality of your sales leads is far more important. If you adhere to the previous five suggestions, you will deliver better-quality leads, which will improve your bottom line and make everybody happy. Focus On What You Can Control.
  • INBLURBS  |  THURSDAY, OCTOBER 27, 2011
    [Lead] Studies: 65 percent of customers expect companies to be active on social media
    Free report: Get found and get leads the smart way. New studies show that up to 65 percent of today’s consumers expect a brand to listen and to respond on questions, comments and complaints in social media. With the massive increase of social media brands have also discovered these communication channels to get in touch with their audience.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 21, 2014
    [Lead] 5 Ways to Boost Inside Sales Training Reinforcement
    Give new reps the contact information for five mock prospects from the same company (calling these people will lead them to different people throughout your own organization, playing different roles). It’s a process that has to be perfected during, before, and after that event. The following is a redactment from our new guide. Role Playing.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JUNE 9, 2013
    [Lead] Six Steps to Exceed Your Summer Quota
    His latest book is: Leading High Performance Sales Teams.  'Exceeding your Summer Quotas. Now is the time to act.  Not only will it pay off this summer, but your third and fourth quarters will amaze you. First: if you have not performed an A, B, C analysis of your customer base do it.  Drop those lines. Second: Develop a plan of attack. 
  • WEBBIQUITY  |  MONDAY, JULY 1, 2013
    [Lead] 5 Top Online Marketing Trends for the Rest of 2013
    Alice Jenkins is a writer for How2become.com ; a leading career and recruitment specialist. 'Guest post by Alice Jenkins of How2become. Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 27, 2014
    [Lead] It’s a Scary World Out There!
    At the recent conference I lead three back to back breakout sessions, in reading the evaluations and in conversations afterwards I heard: “What should I do… ?” 'It’s a Scary World Out There. All of these fears impact your planning actions. It is evident the Wal-Mart mentality has taken hold. Create a sales theme.
  • B2BMARKETINGSMARTS  |  WEDNESDAY, NOVEMBER 17, 2010
    [Lead] How B2B marketers can be winners at the game of tag.
    Hale goes on to explain that taglines are the lead into a company’s messaging and its positioning. As the lead or introduction into a company Web site, a solution brief, brochure, email, or any other B2B marketing communication, I believe that a tagline that follows Hale’s rules is essential. Make it easy to understand.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 20, 2010
    [Lead] Sales Management: How Does March Look?
    One of the concepts that I truly believe in is developing “leading indicator” analysis. was reading the WSJ the other day and came across an article titled: “New Ways to Read the Economy”, it described how economists read leading indicators.  What kinds of leading indicator activities make sense for your firm? What else?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 22, 2010
    [Lead] Sales Managers: What are you Thankful For?
    The president/founder of our organization, who started it all, providing jobs for many and who leads us with a vision and passion. The freedom we have to make our own decisions, speak our minds and to lead the kind of life we wish to lead. Sales Managers: What Are You Thankful For? It’s a short week for many of us in the U.S.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Lead] 21 Vital Mobile Marketing Facts and Statistics for 2014
    The leading platforms for U.S. 'Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” What do advertisers need to know about mobile access?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Lead] 12 Awesome Tweets to Inspire Marketing Transformation
    May they inspire you to start transforming your own low-yield marketing programs into finely-tuned lead-generation machines! Spend less on inbound marketing and capture lead s. Don't just say your company is the 'leading'.prove The Twittersphere was pretty active in participating in the week's events (thanks, guys!),
  • HUBSPOT  |  WEDNESDAY, DECEMBER 12, 2012
    [Lead] How to Talk About Pricing Without Scaring People Off
    Just as educational content is important at the top of the funnel, useful pricing content that helps leads make a decision is critical as they work their way down the funnel toward making a purchasing decision. The first is an opportunity for leads to self-select whether they'd be a fit or not. Politics. Religion. Pricing. It’s scary.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Lead] The Fifth P of the Marketing Mix
    Targeted communication to the reps will result in improved adoption of marketing content which leads to improved sales productivity. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. How exactly does sales productivity fall under marketing’s domain?
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Lead] How to Optimize Your LinkedIn Company Page in 15 Minutes
    LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. Why not use it as a lead generation opportunity! Ready?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, MAY 5, 2010
    [Lead] Using Content to Move Prospects Forward in the Sales Cycle
    Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Score this lead according to your preset BANT (Budget, Authority, Need, and Timing) criteria to determine if they are “sales-ready.” Ardath Albee, CEO of Marketing Interactions, Inc. Get Engineers Can Sell white paper now.
  • NUSPARK  |  FRIDAY, NOVEMBER 4, 2011
    [Lead] Permission Marketing Drives White Paper Relevance
    Generate qualified sales leads. As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms. 1] William C.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Lead] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis. – via Moz.
  • CONNECT THE DOCS  |  THURSDAY, NOVEMBER 5, 2009
    [Lead] ClickInsights: What is your favorite white paper? Why do you like it?
    Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers. Jonathan Kantor.
  • BIZNOLOGY  |  MONDAY, JUNE 11, 2012
    [Lead] Content Marketing: It’s Not What You Know, It’s Who You Know
    But mapping that mindset invariably leads to insights about how to connect with the audience’s true interests. Photo credit: zoetnet. One of the great keys to success in content marketing is knowing your audience. Here are a few tips to help you get past name, rank and serial number to more telling insights. In Know Your Audience.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 28, 2013
    [Lead] Is Big Testing the Future of Marketing?
    And between data and insights that lead to better marketing techniques. But to achieve modern marketing alchemy — turning lead (i.e., Every day, we are seeing more overlap between marketing and technology. Between science and art. This post hits on all those topics and asks if Big Testing is the future of marketing.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 2, 2012
    [Lead] Bad Advertising Advice: Go Where Your Audience Is
    The “more read our stuff” chart is in nearly every major media kit in one form or another and every day it leads marketers astray. It sounds obvious, on point, and innocent, but the oft-told advice to “go where your audience is” is one of the worst pieces of advice B2B marketers receive. Do they watch the Super Bowl?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Lead] 8 Ways to Instantly Improve Landing Page Quality
    You and your landing pages must do a number of things right in order to successfully convert visitors into leads. Here are 8 ways you can instantly improve the quality and performance of your landing pages to start converting more visitors into leads today. Are your lead generation problems about the need for more leads?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Lead] The Global State of the Mobile App and Push Notification Markets
    You may not be selling in-app purchases, but you are leading the consumer down a path to purchase. 'by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. The first topic was the global state of the mobile app & push notification markets. Direct sales. Ecommerce. Timely.
  • TOMORROW PEOPLE  |  TUESDAY, MAY 1, 2012
    [Lead] Tips on what a UK copywriter forgot to tell you
    Learn more about creating content that drives more sales and leads - download our eGuide What Exactly is Inbound Marketing Three things your copywriter forgot to tell you. Planning on asking a UK copywriter to create content for your business – or already in conversation with a copywriter about your copy?
  • B2B MARKETING ONLINE  |  TUESDAY, JULY 13, 2010
    [Lead] The next big thing? It’s everything
    Take a marketing challenge like delivering sales leads. And integration would go further than that – it would look at the ‘old’ channels and see how they could be used to convert initial interest into sales leads. Guest blog by Paul Everett, director of marketing strategy at The Marketing Practice. Have you got an iPad yet?
  • B2B MARKETING ONLINE  |  TUESDAY, APRIL 20, 2010
    [Lead] Go B2B agencies
    So we were delighted, not only to be recognised by The Drum , one of UK’s leading. Back in March I blogged my thoughts about awards - do they matter. Glad to say that on Thursday night in Manchester, Omobono won the award for Marketing Services Company of the Year in The Drum Marketing. Awards. Some big names on that. Clearly we’re. industry.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, NOVEMBER 24, 2010
    [Lead] Ten Lessons Social Media Marketers Can Learn from Email Marketers
    They know that email marketing has an important role in the overall marketing strategy, including providing customer service, improving customer loyalty, acquiring and nurturing leads, CRM and much more. This content becomes a story that leads to word-of-mouth. But there was some irony in it. If you disagree, please say so. Content.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 4, 2013
    [Lead] How are you Keeping your Team Motivated through Holiday Celebrations?
    Something that we’ve seen work is to create a contest around “Leads Passed” or “Meetings Scheduled” for the day or week leading up to the party, not just based around call activity. 'Some people don’t always like the idea of summer ending and fall kicking in, but it is honestly my favorite time of year. The answer is simple.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MAY 13, 2011
    [Lead] Sales Prospecting Perspectives Weekly Recap - Week of May 9th
    You know, I guess when I think about it, there are three lessons that have most made an impact on the way that I lead my team, and I have three people to thank for them.". Those Leads Are Not Ready for Sales Yet! A huge list of inbound marketing leads does not mean that you will have a huge sales number. Happy Friday Everyone!
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 16, 2011
    [Lead] Savvy Speaks - Setting Marketing Goals
    How many leads do we need to generate to reach that number of prospects? If you want 50 new sales, use your conversion rate to figure out how many leads you need to land. Then figure out how many people need to see your offer in order to get those leads, and so on. But there are a lot of ways to slice that pie! Michele. Jamie.
  • INBOUND SALES NETWORK  |  TUESDAY, JUNE 19, 2012
    [Lead] Is Digital Demand Generation Sexy?
    They are looking for leading experts on the subject and the potential outcomes they can realistically plan to accomplish. Want to learn more about how to build a lead generation engine that is built around how B2B buyers buy? The Executives' Guide to Building a Lead Generation Engine. Is sales an art or science? The Bottom Line.
  • PAUL GILLIN  |  THURSDAY, SEPTEMBER 15, 2011
    [Lead] Measuring the Immeasurable
    A “like&# or retweet is a form of action, but not necessarily one that leads to a decision. My post last week about the shortcomings of Klout got several thousand views and generated quite a bit of discussion. it also got me several e-mails from companies that claim to have built a better mousetrap than Klout. TopazPartners.com.
  • PAUL GILLIN  |  FRIDAY, AUGUST 19, 2011
    [Lead] What a Hotel Manager Taught Me About the Future of Business
    It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine. Customer service is number two.
  • INBOUND SALES NETWORK  |  FRIDAY, MAY 17, 2013
    [Lead] When Is The Best Time To Send An Email?
    True lead generation is more than just a one-email touch and with the expectation to get measureable performance. So sending one email on one day is not going to truly generate leads for your company. The Executives'' Guide to Building a Lead Generation Engine. How do you achieve this? Read on…. The thing is, it doesn’t exist.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 14, 2013
    [Lead] FREE eBook: Cracking the LinkedIn Sales Code
    Social selling strategies that lead to more sales. Recently I surveyed 3000+ salespeople. of them were blowing it out on LinkedIn. And, what they're doing with it is fundamentally different from what most sellers were doing. To learn more about the 2013 Sales & LinkedIn Survey, get Cracking the LinkedIn Sales Code now.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Lead] A Social Media Strategy for B2B Marketers
    If you implement any and all of these, I believe you will get traction (qualified leads) in as little as three months. 'Some business to business (B2B) marketers are still hesitant about investing in social media. Here is why they are wrong. B2B companies are getting traction on social media. LinkedIn. SlideShare. Twitter. Facebook.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, FEBRUARY 5, 2013
    [Lead] The 3 Pillars of B2B Customer Service
    These actions go a long way in strengthening your organization’s customer relations and increasing customer loyalty, which we know leads to returning revenue. Understand Your Customers. The best way to get to know your customers? Track them. Don’t wait until your CRM alerts you that an account is up for renewal. relationships.
  • HUBSPOT  |  MONDAY, OCTOBER 8, 2012
    [Lead] How to Painlessly Transition Your Company to Inbound Marketing
    Repurpose Existing Content to Create Some Lead Generation Offers. That CTA should lead to a new landing page that houses one of those awesome new lead generation offers you just created. they can't convince their boss they can switch to inbound marketing without experiencing a painful blow to their current marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Lead] 14 B2B Blogging Best Practices from Creation to Promotion
    Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness.  . B2B companies who actively blog receive 67% more leads than those that do not ( source ). 91% of B2B marketers use content marketing ( source ).
  • DELICIOUS B2BMARKETING  |  SUNDAY, AUGUST 14, 2011
    [Lead] Open Research: A Framework for Social Analytics
    Important caveat:  Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Also you’re right of course – social is for more than ‘generating leads.’ Wowza! Wowza! Wowza! Wowza! Wowza!
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 19, 2011
    [Lead] 3 Steps To Make Blogging A Top Priority
    Blogging is one key element of any inbound marketing plan simply because it is more effective at acquiring new customers and more high-quality leads. Inbound marketing leads cost 62% less than outbound. Are blogs an important part of your marketing mix? And I’m not talking about a little bit. Simple as that. Content Marketing
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 7, 2011
    [Lead] The death of the salesperson
    Where organizations are lead by an analytical they look at sales as Cost Centers, not Profit Centers. In fact recently in my blog I wrote that sales and sales management are the Critical Success Factors to lead us out of the negative economic conditions that exist today. The death of the salesperson has been greatly exaggerated.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Lead] The 5 Social Media Metrics Your CEO Actually Cares About
    As a result, one of the key metrics we track at HubSpot is how many visits, leads, and customers each individual social channel is generating. 2) ROI Data: Is social media generating leads and customers for us? Set up social searches on keywords and, if possible, create targeted streams of your current leads. Hey Brian!
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Lead] 7 Reasons Most Enterprise Websites Fall Short
    All of this regularly published content is what helped them increase search traffic 60% and leads more than 36%. 6) Bad at Generating Leads and Demand. website that isn''t generating leads or demand isn''t doing its job. Free Guide: An Introduction to Lead Generation. 'What makes a website truly great? What gives?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, DECEMBER 1, 2010
    [Lead] 12 Social Media Tools for B2B Pre-Event Marketing
    Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Adam Q. Jeffrey L.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [Lead] LinkedIn: How to Properly Plant It into Your Social Media.
    To help lead the discussion, we’ll be joined by three leading LinkedIn pros, Lewis Howes (@lewishowes), Viveka von Rosen (@linkedinexpert), and Eve Orsburn (@linkedinqueen). So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere?
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Lead] The Secrets to Stellar Marketing Automation
    Before you know it, you're stuffing chocolates, er, leads, anywhere you can hide your lack of success from the boss. In a classic I Love Lucy episode, the red-headed comedienne and her sidekick, Ethel Mertz, take a job working the conveyor line at a chocolate candy factory. Marketing automation done right is a thing of beauty. Automate This!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 9, 2015
    [Lead] Efficient Effectiveness: Sales Leadership
    That drives the necessary sales leads for each month. 'Sales Management Thought Leadership:  efficient effectiveness. As an Eagle Scout I can discuss the topic of “Be Prepared” easily and based upon this past Sunday it even has more credibility. Boom’s Day” the largest fireworks display in the U.S Did I mention the potential of rain?
  • VOICE-BASED MARKETING  |  FRIDAY, NOVEMBER 15, 2013
    [Lead] Decreasing Shopping Cart Abandonment With Click-to-Calls
    Want to learn more about closing web leads? Check out this free on-demand webinar, Close More Business By Responding Faster to Web Leads. 'Shopping cart abandonment is one of the biggest challenges ecommerce businesses face, and many have found way of coping using tools like email. increase in open rate, a 16.5%
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Lead] Social Media ROI – You’re looking in the wrong place
    As you can imagine, realizing these financial gains wil require significant transformations in management practices and organizational behaviors — HR will be leading the way toward social media success. It just makes so much sense. The real ROI of social media. They estimated that between $900 billion and $1.3 Blogs and micro-blogs.
  • GREAT B2B MARKETING  |  FRIDAY, NOVEMBER 8, 2013
    [Lead] The Biggest Threat to Your B2B Marketing Success
    This often leads to analysis-paralysis, where we become so wrapped up in our inquiry that we use the inquiry process to mask our fundamental fear of action. 'Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia.  But why do we fail to act? Insufficient knowledge. Information overload.
  • SAVVY B2B MARKETING  |  THURSDAY, MAY 20, 2010
    [Lead] Nailing Interviews for B2B Content Creation: 7 Tips
    About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. Conducting an effective interview is critical to getting the information you need to develop your content, whether that's a compelling case study, engaging eBook, or accurate data sheet.
  • CONNECT THE DOCS  |  FRIDAY, OCTOBER 9, 2009
    [Lead] ClickDigest: Weekly Round-Up: 9-Oct-2009
    Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Easy Steps to Increase Leads from Your Corporate Blog. Howard Sewell takes a direct hit approach and provided all the tips to increase leads from a corporate blog. Normal. false. false. false. EN-US. TGIF and welcome to ClickDigest weekly roundup! Sewell.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Lead] 3 Lessons in Measuring Marketing Success [Marketing Update]
    Earlier last week, MarketingSherpa published a case study outlining Lumension's approach to improving its lead nurturing efforts. The only thing that does is sales -- or marketing metrics that either directly impact sales or are leading indicators of sales to come. leads). Fewer Emails = More Conversions. Connect with HubSpot
  • THE POINT  |  MONDAY, FEBRUARY 11, 2013
    [Lead] Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater
    For Sales Operations, we deliver a comprehensive lead lifecycle system facilitating sales follow-up on responses across both the Lead and Contact Database. And third, because we’re inside Salesforce, customers who want the details can drill down to get the underlying Lead, Contact, Account, and Opportunity data.
  • MARKETING INTERACTIONS  |  MONDAY, JUNE 8, 2009
    [Lead] Use an "Exclusive" Mindset for B2B Nurturing
    The biggest consideration for B2B Lead Nurturing is often the continuous need for fresh content. If your prospects' buying cycle has lengthened, you need even more content to keep your B2B lead nurturing program rolling forward. Just staying in touch isn't enough to generate movement. Let's talk about privilege. on YouTube?
  • VIEWPOINT  |  MONDAY, JULY 25, 2011
    [Lead] Let the Flamethrowers Throw Flames: Why sales hunters should not be prospecting
    For eight innings your starting pitcher and relievers have done their part, cultivating a lead, offering a wide variety and style of pitches to keep the opponent off guard and setting you up to win. Hunters are sales people with an instinct for closing deals and acquiring new customers. Because a closer is not a starter.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 5, 2013
    [Lead] Top 10 Tools for B2B Marketers
      In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Lead] Q&A About The Q1 Conversation Analytics Call Report Infographic
    The calls run through the analytics engine and data is spit out--data like lead score, conversion rate, sales skills, and other metrics. What lead scores, sales skills, and customer intelligence are common in converted calls versus those that are common in non-converted calls? 'What is the infographic? It''s a crappy title, we know.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, FEBRUARY 15, 2013
    [Lead] Are You Marketing to the Right Audience?
    If you don’t know which social media service drives the most traffic to your corporate blog, how will you convert any of the leads you get there? If you use broad content to draw in a high volume of leads, what’s your plan to convert those leads? few practices, however, can help you understand your customers.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Lead] 10 Things B2B Marketers Should be Doing on LinkedIn
    And it can be a lead generator as well: CMO.com reports that LinkedIn is now responsible for a staggering 64 percent of all visits from social media channels to corporate websites. Lead with an elevator speech that’s under 160 characters, because that’s about the length of a search engine preview of your page. Come on now, be honest.
  • HUBSPOT  |  THURSDAY, DECEMBER 16, 2010
    [Lead] 101 Marketing Charts and Graphs [Data]
    Highlights from the Marketing Charts : Companies focused on inbound marketing generate leads at a 60% lower cost than companies that focus on outbound marketing. 63% of businesses say blogging and social media generate leads at a lower cost compared to other marketing activities. Marketing data rocks. 101 Marketing Charts.
  • B2B MARKETING ONLINE  |  MONDAY, JANUARY 10, 2011
    [Lead] Top Tips on Email Marketing: Email is still a fantastic tool you just need to use it properly
    I recently joined B2B Marketing at a time when we were launching our email preference service to give our members more control over the emails they were receiving. Recognising your customers’ and prospects’ communication needs is the first step to building a more intelligent email strategy. can download it here.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] 6 Costly Landing Page Mistakes That Are Easy to Fix
    Don’t lose leads by making it too confusing. These new contacts then entered our lead nurturing process of receiving our Bluewire News emails and our free templates. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot.".
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