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  • BIZNOLOGY  |  TUESDAY, DECEMBER 15, 2015
    [Lead] Your website must adapt based on data
    The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like  MailChimp , the Fortune 500 have their entire companies wired for sound. How many hours would an MAS save you?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 16, 2013
    [Lead] The Importance of Clean Marketing Data for Higher Conversion Rates
    As your company grows, you’ll need to increase the amount of leads for your sales team to pursue. Using marketing data services to optimize your databases leads to improved response rates, better targeting and segmentation, and ultimately a shorter sales cycle. What good is data if you can’t properly use it? Or even duplicates?
  • PAUL GILLIN  |  FRIDAY, AUGUST 19, 2011
    [Lead] What a Hotel Manager Taught Me About the Future of Business
    It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. The fact that the manager of the hotel was driving me to the airport was unusual in the first place, but Wright makes it part of his routine. Customer service is number two.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Lead] 11 B2B Website Mistakes and How to Avoid Them
    Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. And, know that some hosting services put thousands of sites on the same server, possibly leading to performance issues and downtime. 5.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 29, 2015
    [Lead] How Do I Prepare for Marketing Automation?
    Depending on the size of your organization, you should have the following business leaders in the room to help define and implement the project successfully: Marketing – typically owns awareness, lead generation, and positioning your products and services in a competitive marketplace. We’re in the early days of marketing automation. Name it.
  • TYPE A COMMUNICATIONS  |  MONDAY, JULY 28, 2014
    [Lead] Content Marketing: Don’t Knock it ‘Til You’ve Actually Done It
    More sales leads? Better qualified leads? It takes someone who either already knows what they’re doing to lead the process or someone who’s hungry to learn. July 29, 2014. I’ve seen plenty of headlines lately about why content marketing doesn’t work, why it’s a fad or why it’s a fading fling. Why do you want to get in shape?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2016
    [Lead] Snapchat for the win
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. This new report prompted a fascinating discussion with Tom Webster on our Marketing Companion podcast.
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Lead] Essentials of Perpetual Revenue
    Due to the overwhelming pressure on demand generation teams to quickly “get more leads in the pipeline,” top of funnel engagement tends to be the main focus of programs, as well as becoming the primary goal for marketing automation platforms. Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, FEBRUARY 10, 2013
    [Lead] Sales Management: Make Monday Sales Meetings Easy
    His latest book is: “Leading High Performance Sales Teams ”. Making Monday Morning Sales Meetings Easy for Remote Teams    . First let’s look at what is wrong with the Monday morning conference call.  To start, everyone has to remember to dial in.  That’s exactly what ZipBridge does, an innovative new way to host a conference call. 
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 1, 2012
    [Lead] Search, Social and Content – The Keys To Inbound Marketing
    Sometimes, this process leads to the purchase of a product or solution. If you think SEO is the abbreviation for an airport, then you’re in big trouble. If If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble. If As marketers, we have a product to sell.
  • HINGE MARKETING  |  MONDAY, AUGUST 5, 2013
    [Lead] Developing Your Content Marketing Strategy
    steady flow of valuable content not only allows you to build your brand and generate new leads, it also allows you to nurture them so that they can blossom into long term clients. Most folks focus first on late stage leads and target topics directly related to their service. Avoid creating content cul-de-sacs that lead nowhere.
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Lead] HCR Personnel Solutions
    As a leading staffing company in the Greater Toronto Area and Southwestern Ontario, HCR is a valued resource for employers and workers. Today, they are one of the leading automotive recruitment agencies and staffing companies. HCR has proven experience with organizations of all sizes. In 1996, the first HCR office opened.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Lead] Content Retargeting: A Marketer's Guide to Getting Started
    SEO has always been an effective lead generation tool for my company, though we identified a need to better connect with the website visitors we were drawing in. Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. The Retargeting Process.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 28, 2013
    [Lead] 3 Topics to Discuss on a Teleprospecting Call
    The best questions are ones that lead to a conversation and cannot be answered with a simple answer, like “yes” or “no.” Everyone talks about asking the right questions on the phone and getting quality information… but what topics should you touch upon? Budget: This may not be important for all clients, but it’s good information to have.
  • AVITAGE  |  WEDNESDAY, JUNE 13, 2012
    [Lead] Video — the second best way to create for content marketing
    For the information-oriented, educational video that is required for lead nurturing, as well as selling complex or solution offerings, we. Content marketing has created a content conundrum. With this shift from vendor to buyer orientation comes great pressure on traditional content production methods and costs. But what do you do next?
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 3, 2012
    [Lead] Savvy Week in Review - February 3
    Sharing Your Way to B2B Social Media Lead Generation by @ jeffreylcohen via @ MarketingProfs. February is upon us, and the days are getting longer. If you're hungering for ways to fill your time productively, read on for our favorite posts from around the blogosphere. Plus, Jeffrey unveils a new sharing rule. Are you sure?
  • CHRIS KOCH  |  FRIDAY, FEBRUARY 11, 2011
    [Lead] We need a chief marketing analytics officer
    Most companies do not yet have closed-loop lead management processes supported by systems, for example. There’s lots of talk out there these days about the need for a technology guru within the B2B marketing department. Paul Dunay makes the case for one in this post, and Scott Brinker has been beating the drum for this for some time.
  • RADIUS  |  FRIDAY, JANUARY 15, 2016
    [Lead] Webinar Recap: Managing Effective Territory and Vertical Campaigns
    If relying solely on inbound marketing, it can be difficult to align leads according to the structure of your sales team; a marketer might face feast or famine when it comes to lead delivery. Today’s post is written by Max Nicassio, Radius Customer Success Manager. Max Nicassio is a Customer Success Manager at Radius.
  • INBLURBS  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] Five SEO Strategies that Will Work in 2015
    If anything else, knowing how many inbound links, leads and sales you’ve gained on your latest marketing efforts would definitely be better than hearing a report on how you’re doing on your keyword rankings. That’s why with the dawn of the new year, it’s time to make some new SEO adaptations as well. Broad Keywords Don’t Cut It Anymore.
  • BIZNOLOGY  |  FRIDAY, MARCH 20, 2015
    [Lead] Content marketing metrics – process metrics and outcomes metrics
    This places their focus on content marketing’s impact on lead generation, revenue, or in some cases, cost reductions. Except in the case of direct e-Commerce, it can be difficult to draw a direct line from a piece of content directly to a qualified lead or a revenue increase. Process Metrics. Page views. Site visitors. Likes. Follows.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Lead] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    After seeing the report, I reached out to SAP’s CMO, Jonathan Becher (@ jbecher ) who is leading the marketing transformation effort here at SAP. Has the rise of digital, social and mobile technologies affected your marketing organization? Simple advertising campaigns and tactical approaches to gain new customers are no longer enough.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Lead] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Nominate a social business leader today! FOR EWORD by David C.
  • NUSPARK  |  SUNDAY, DECEMBER 29, 2013
    [Lead] Buying Online Display; Click-through Rate & Conversion Considerations
    Unless you have a compelling offer that drives audiences to lead capture landing pages, the CTR is a misleading stat when it comes to measuring performance.  If you are running display campaigns, and showing a typical 80-90% bounce rate, you have a reason to be concerned.  Have you clicked on a banner ad recently?  Assume clicks are a bonus. 
  • HUBSPOT  |  FRIDAY, NOVEMBER 28, 2014
    [Lead] How to Use SWOT Analyses for Smarter Content Strategies
    Or a weakness could be that your content focuses on one part of the funnel only, like lead generation, and you''re lacking content to help close deals. Some examples of opportunities might include that paid social distribution as it isn''t as competitive as Adwords campaigns or generating leads from long-form ''how-to'' content.
  • VISUALLY  |  WEDNESDAY, JANUARY 6, 2016
    [Lead] Why You Need to Create Buyer Personas (and How to Do It)
    When you make a sale, does it involve the CEO, the head of IT, someone on the procurement team, and/or a team lead? It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell  proves it’s more than worth your while. Articulate the value of personas to all team members.
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 7, 2011
    [Lead] Why Your Website Needs to Be Grand Central Station
    In order to drive sales leads for your business, you need to turn your website into Grand Central Station. In order to drive sales leads for your sales teams, you need to think of your website as Grand Central Station. Actually, they will use your Call to Action and sign up – leading to gentle, ongoing lead nurturing.)
  • CONFLUENT FORMS  |  SUNDAY, DECEMBER 1, 2013
    [Lead] Capitalizing on Pinterest Rich Pins price notifications
    In May 2013 Pinterest added some functionality (which was later to become Rich Pins) to a number of leading websites. Most online retailers know about Pinterest, and have made sure to add a "Pin It" button to their site, blog posts, and product pages. Then in October 2013 Pinterest made Rich Pins available to everyone. How huge?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 13, 2014
    [Lead] 4 Quick Research Tips to Build a Warmer Pipeline for Teleprospecting
    If your company has a strong relationship with your customer, those decision makers can lead to quick repeat business when they go to a new company. 3. Let’s face it: Not every cold call campaign is created equal. Data integrity and relevance vary with each purchased list, and these new lists are far from free. Instant warm introduction.
  • KEO MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Lead] Time Constraints: Content Marketing’s Greatest Challenge?
    And when quality suffers, it can be hard to meet your goals for brand engagement and lead generation. Identify content types that increase traffic or help you capture leads. That’s why as a leading SEO agency , KEO Marketing monitors analytics for every campaign we execute. Creating valuable content is tough.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Lead] How to Create Content That Actually Resonates With Your Readers
    The first step to creating content that resonates with readers is getting a better understanding of who your readers are, especially the ones you want to convert into leads and customers. Take one of our most successful blog posts of all time, " LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter." Word choice.
  • HUBSPOT  |  TUESDAY, JUNE 10, 2014
    [Lead] Typography 101: Everything a Beginner Should Know
    Leading. Well, the terms “single-space” and “double-space” can also be called “leading,” which is the distance between the baselines. Like many of you, I am a trained marketer and a DIY designer. So I decided signed up for a typography course at the Massachusetts College of Art and Design. Serif.
  • CONTENT STANDARD  |  TUESDAY, DECEMBER 29, 2015
    [Lead] Does Data Visualization Determine How Well Your Brand Tells Stories?
    As the Harvard Business Review points out, data visualization has become a more widely used tool for building content, and that is leading to reliable best practices that can be applied to almost any content marketing campaign. Data backing up a brand’s ideal argument can often lead to a compelling piece of content.
  • JUNTA 42  |  TUESDAY, MARCH 20, 2012
    [Lead] 7 Content Marketing Lessons from Napoleon Hill
    When I worked at Penton Media and would meet with the chief editors for our brands, they believed without question that their brand was the leading provider of information in the space. Folks, there is no one way to be the leading content expert for your industry. Here they are with my notes. Desire. Faith. Specialized Knowledge.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 13, 2015
    [Lead] 5 Tips For Maximizing Your Published Content
    Extending the reach of your content has many benefits including building brand awareness, increasing inbound leads and developing thought leadership. As you begin to maximize your content you’ll soon see the rewards through comments, downloads and even potential leads. You’ve published your content, now what? And voila!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Lead] The Art of Marketing: 6 DIY Design Projects to Try
    Ultimately, the modern marketing department is focused on hitting specific, number-oriented goals: X many leads. many sales-qualified leads. X% lead-to-customer conversion rate. lead generation, lead conversion, etc.). I’ve heard it before. You’ve heard it before. But, in fact, there is. Not to worry.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Lead] Why Marketers Are the New Wingmen
    At your next tradeshow, drive traffic into your booth the right way and turn raw leads into hot leads by bringing a mix of your top salespeople and all-star marketers. See Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. different perspective. Know your pitch.
  • TONY ZAMBITO  |  MONDAY, OCTOBER 26, 2015
    [Lead] The Emerging Importance Of B2B Ethnography To Buyer Personas
    Which, then leads to organizations staying in the status quo of buyer profiling, as well as, win/loss analysis.). Better, deeper, insightful, and well-rounded understanding of customers and buyers is on the top of the list for many CEOs and CMOs today. Redefining The Meaning Of Buyer Understanding. Buyer Research Intent Requires Change.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Lead] Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina
    Jeff is President of the sales lead generation company   Find New Customers. And you have to let your champions lead. “We sparked and shaped the movement. Jeff Ogden , the Fearless Competitor, is an award-winning marketing expert and President of the  sales lead generation company   Find New Customers. By:  Dayna Rothman.
  • GREAT B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Lead] 5 Characteristics of a Winning B2B Marketer
    Lead generation programs that are not followed up by sales. There are a few characteristics that will help you not only survive, but thrive—regardless of any shifts in the changing marketing landscape. Following are five key characteristics that will separate you, as a winning B2B marketer, from the has-beens and also-rans.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Lead] Case study: Building a social media career in 12 months
    She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. She is contacted daily by leading brands and has leveraged her success into consulting and paid “influencer” engagements. Ana Silva O’Reilly on the job in the Maldives. ” 2. ” 3.
  • DOCALYTICS  |  MONDAY, FEBRUARY 16, 2015
    [Lead] Marketing & Sales Face-off, Part I: Salespeople are Lazy
    With 15+ years of selling everything from bottled water to high technology under my belt, I’ve observed the lengths that many sales reps go to avoid extra work, take credit for results, and complain about unqualified leads from marketing. In fact, I’ve been known to do all those things myself. We’re all speaking the same language.
  • BIZIBLE  |  TUESDAY, NOVEMBER 3, 2015
    [Lead] [SlideShare] The State of Pipeline Marketing Report 2015 (& Exclusive Statistics)
    Of all of the popular marketing channels , 89% of marketers use email marketing to reach out to prospects, leads, and opportunities in their pipeline. The next most-popular attribution models are first touch, lead conversion touch, and last touch -- all of which are single-touch attribution models. SOPM15 #MarketingAttribution.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Lead] 7 Rules of Conversion-Friendly Content Marketing Design [SlideShare]
    Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part -- and the part that''s a little less glamorous -- is optimizing that content for conversions. Take a look. Rules of Content Marketing Design That Convert Customers From UberFlip.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 14, 2014
    [Lead] The Global State of the Mobile App and Push Notification Markets
    You may not be selling in-app purchases, but you are leading the consumer down a path to purchase. by Kaila Garrison | Tweet this On May 28, the webinar entitled Push Your Mobile Marketing Strategy Forward was held. The first topic was the global state of the mobile app & push notification markets. Direct sales. Ecommerce. Timely.
  • MARKETRI  |  THURSDAY, MARCH 28, 2013
    [Lead] What Makes a Successful Accounting Firm Marketer?
    An effective marketer can help lead the firm on how to get there strategically. When this person (now a business lead) fills out the form to download, it signals the business development professional to follow up, and he or she sets a meeting with the intention of closing new business. Thinks Strategically. Understands the Audience.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 10, 2011
    [Lead] Twitter for B2B Marketing
    Worst reason: to pimp your brand. I don’t mind a shameless plug every once in a while, but lead me to more valuable info elsewhere. not 2 just go by follower #s, need 2 focus on quality not quantity / real leads vs big #s. Twitter has actually given us business leads – so there! Advice from Marketing Peers. PR Dept?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Lead] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    54% of B2B marketers said they have generated leads from social media. ( CMO ). 2. 82% of hyper growth SMBs say social media is effective for generating new leads. 58% of marketers indicate that their social media efforts have generated leads. Or have too many social media marketing statistics.” VentureBeat ). 3.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Lead] 4 Tips for Effective Pre-Call Sales Planning
    For example, most marketers today are under intense pressure to bring in more high quality leads or to justify their marketing spend. Stymied about what to say when you contact a prospect? It's especially tough if you feel like you don't know enough about their organization to craft a relevant message. I’m having a hard time with that.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Lead] Marketo Data Tells Us: Which Industry Has the Best Email Performance?
    Nurture emails are primarily used to lead prospects through the sales funnel and warm up leads for a sales handoff. Author: Johnny Cheng Just like the saying goes to keep your friends close and your enemies closer, it’s important to keep tabs on what your peers are doing as a good benchmark of your own results. What We Learned.
  • SNAPAPP  |  THURSDAY, FEBRUARY 25, 2016
    [Lead] How Confident Marketers Are Using Interactive Content to Build Multi-Touch Campaigns
    More touchpoints = more lead scoring. More lead scoring = more knowledge on where they are in their buyer’s journey. You can lead your prospects down a journey and collect information on them in a fun and interesting way. That’s the same for us. Your Campaigns Today. What we forget about is the experience. Find out!
  • BIZIBLE  |  WEDNESDAY, APRIL 27, 2016
    [Lead] 4 Types Of MarTech Stacks With Big Implications For Marketing Operations
    Each technology is assigned or placed based on its funnel purpose, e.g. awareness/discovery, lead generation, opportunities and success/advocacy. This kind of thinking leads to a martech stack that utilizes each tool to its greatest potential, without any wasted budget paying for a tool that doesn’t serve a purpose. Where are the gaps?
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Lead] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    Data such as number of impressions, interactions, leads generated, and even the number of deals closed, can now easily be viewed and reported on. Instead of wasting resources on following up with leads that aren’t yet ready to buy, advanced marketing automation technology allows sales departments to strategically focus their efforts.
  • BIZNOLOGY  |  MONDAY, MARCH 21, 2016
    [Lead] The sky is falling because of technological change
    That’s not really my biggest problem with this prediction. I don’t think anyone believes that improved technology will lead to world peace (even if some believe it will lead to world war). Here’s a beauty by a learned professor on how technology will yield 50% unemployment in 30 years. Fair enough. Like this post?
  • HUBSPOT  |  THURSDAY, FEBRUARY 21, 2013
    [Lead] 8 Useful Tools for Identifying and Connecting With Prospects
    What to Do When You Find a New Prospect: Some people use the Prospects Report as a way to make informed first calls into a potential lead’s office. Others wait for the prospect to turn into a lead on his or her own and then leverage the past information from their prospect days to inform future communications and discussions.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 25, 2011
    [Lead] Find New Customers – the Unmarketing Company
    Jeff Ogden ( @fearlesscomp ) is the President of the B2B lead generation consultancy Find New Customers. B2B Demand Generation | The Competitive Advantage of No Marketing. We talked about our company policy of zero paid advertising. We rely instead on fans to talk about us via word of mouth. Start Engaging.” ” We live that.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 13, 2015
    [Lead] Growth Hacking: Not Just for Start-ups
    If you’re still depending on your sellers and your outbound marketing tactics to find 100% of your leads, perhaps you should consider whether you’ve overlooked the fundamentals. Growth hacking in tech is hot.  Essentially, it’s the science of developing software that can sell itself. The thinking goes something like this.
  • ION INTERACTIVE  |  THURSDAY, JANUARY 28, 2016
    [Lead] 2016 Interactive Content Marketing Trends To Watch
    The past couple of years there has been a lot to report on in the world of content trends — from mobile responsive, to interactive content design to measurement to lead quality and much, much more. They want engaged, educated, qualified, ready-to-buy leads. And, attribute those leads/sales to first, or last (or all — nirvana!)
  • SAZBEAN  |  FRIDAY, MARCH 4, 2011
    [Lead] 9 Ways Social Media Marketing Can Help Sales
    Generate Leads – One of the most difficult parts of the sales process is generating leads for new business. Social media marketing can also provide a lot of direct calls to action to generate leads. With a little work, more can be known about leads so that sales knows which are more likely to purchase.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 23, 2013
    [Lead] “Dongle incident” proves we live in a world with no room for error
    What kind of a world is this leading to? Perhaps you have heard by now of the “dongle incident.”. The man issued an apology, but was fired by his company.  A firestorm erupted, criticisizing both parties. An entire article is available here.  I am not going to pass judgment on anybody. The hivemind speaks. government? No room for error.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Lead] Top-Funnel Marketing: Why You Should Treat Your Product Like Dirt
    From, “I can’t get enough leads,” to “my top of funnel conversion rates need to improve” – there are plenty of common yet worthwhile challenges for marketers to conquer in top-funnel marketing. I’m always hearing from marketers who struggle with the top of the funnel.  Yup dirt.  Warning, “punny” content ahead). Demand Generation Trending
  • PUZZLE MARKETER  |  THURSDAY, JUNE 14, 2012
    [Lead] 4 Reasons You Need a Mobile Website
    Failing to adapt is sure to lead to a decrease in traffic and resultant financial loss. The recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. On any given day, more and more of a site’s traffic will come from mobile users. Graphics look distorted. billion this year.
  • WRITING ON THE WEB  |  MONDAY, APRIL 4, 2011
    [Lead] Is Your White Paper a Sales Pitch in Disguise?
    For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. I asked Laura Carlson to share with you here some important perspectives on content marketing. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com.
  • SNAPAPP  |  TUESDAY, JUNE 30, 2015
    [Lead] How to Plug the Leaks In Your Content Experience
    As marketers, we’re usually stuck on the outside of our own efforts, which can make it difficult to understand where, when and why leads are falling through the cracks. CTAs are imperative to any content experience, but can also cause a major leakage in lead gen. By Victoria Hoffman , Content & Community Manager at Uberflip.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 19, 2014
    [Lead] What Makes Irresistibly Shareable Content
    by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of  Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter  @jhaynam. Make your content Practical and Personal.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Lead] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Link building remains a critical component of SEO performance.
  • WRITTENT  |  THURSDAY, AUGUST 1, 2013
    [Lead] 45 Free or Super Cheap Tools for Creating Amazing Visual Content
    Perhaps the world’s leading tool for word clouds, this platform provides basic options for visual content which is driven by text. free version of one of the world’s leading data visualization software, Tableau offers sophisticated options for translating large data sets into compelling imagery. Infographics and Word Clouds. Easely.ly.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 17, 2013
    [Lead] 14 of the Best Content Marketing Tips, Tactics and Techniques of 2013
    The brilliant Heidi Cohen exposes the three “leading causes of content marketing death,” along with fixes for each. Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). How I.T.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Lead] 5 Ways to Get More LinkedIn Company Followers
    LinkedIn power users know that their interaction in LinkedIn Groups facilitate connections that lead to business on the social network. B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 31, 2014
    [Lead] How to Find Relevant Subreddits for Your Business
    From sourcing a creative content strategy to funneling leads from targeted advertising, reddit offers many opportunities for businesses. There are dozens of ways  to benefit from reddit. Unfortunately, many businesses employ marketers or public relations practitioners who neglect vital elements of this particular platform.
  • EMAGINE B2B BLOG  |  TUESDAY, SEPTEMBER 13, 2011
    [Lead] Leverage social media, beat your B2B’s competition
    However, properly done it can… boost your traffic and help generate leads elevate your website’s ranking complement your marketing with peer reviews/referrals help increase sales yields But did you know? No, it won’t cure snakebite or remove warts …although some social media enthusiasts may have left that impression. 
  • WINDMILL NETWORKING  |  MONDAY, JULY 6, 2015
    [Lead] Firing Employee Who Made Vulgar Posts Violated the Law
    After practicing at some of the nation's leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. Pier Sixty, LLC is a catering company in Manhattan, New York.  On October 25, 2011, Hernan Perez, an employee of […]. Author information.
  • SYNECORE  |  MONDAY, MAY 11, 2015
    [Lead] Decrease Churn By Improving Your Customer Retention
    After all, in inbound marketing, repeat customers and brand evangelists are critical to a healthy sales cycle and the ability to generate new leads. While great content serves to attract new visitors and convert them to leads and customers, it also serves to effectively retain existing customers. Be an Expert. Leverage Feedback.
  • SALES ENGINE  |  THURSDAY, FEBRUARY 11, 2016
    [Lead] What can the losing football coach teach us about making your sales quota?
    Hubspot cites direct and indisputable correlation between the number of Blog Posts that a company creates and the number of inbound leads that they receive. Leveraging marketing automation to convert this activity to Marketing Qualified Leads (MQLs). Sales Plans are unattainable! The sales team is not making quota! It used to be.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Lead] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
    Give yourself lead time. Set yourself up for success by giving yourself a long lead time. Author: Julie Ritchie If you’re like most marketers, events are part of your marketing mix. And why not? Events are a great way to drive opportunities and engage every aspect of your marketing funnel. You guessed it!—you you need money.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2011
    [Lead] Are Smartphones Making Us Stupid?
    Today, marketers need to lead audiences all the way to the conclusion , quickly and convincingly. Smartphones always have a corner of our attention. When they beep, buzz or blink, we take notice. Walking down the sidewalk, on public transit, or while watching television, our smartphones are our sidekicks. But our attention is rarely complete.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 18, 2016
    [Lead] 7 Key Findings from Plant Engineering’s 2016 Maintenance Study
    Unscheduled Downtime – aging equipment (50%) and operator errors (15%) remain the leading causes. And the leading cause for unscheduled downtime is Aging Equipment at 50%, while Lack of Time to Perform Maintenance or Lack of Maintenance make up 25%. By Matt Sonnhalter, Vision Architect, Sonnhalter. See the 7 key findings here.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 24, 2016
    [Lead] Informed Customer Understanding Should Guide Marketing
    While others portray that if you just do these few things, then there will be a proverbial pot of gold, at the end of the year filled with overflowing coins of new leads and customers. by Anton Scherbik. Each of these proclamations can come with dire warnings that if you do not heed this advice, then you are bound to fail.   Choosing Wisely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 7, 2010
    [Lead] Ten reasons to blog – even if nobody reads it
    Wegman’s grocery store employees blog about seasonal recipes and show how to use their food products in new ways. . 7) Indirect sales — Featuring blog-only promotions and offers or opt-in content can expose new sales leads. . 8) PR – Blog posts have the opportunity for massive reach. There better be. Why not use it? 
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Lead] 5 Ways of Ensuring Real ROI in Social Media
    That argument has been won by those who use social as a tool for engagement and brand awareness: a 2013 Aberdeen Group study , for instance, found that 70% of leading companies generate highly valuable inbound traffic through their social pages. In essence, it’s tough to know what ROI looks like when it comes to social. At the end of the day.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Lead] Content Marketing Tactical Plan
    These can all be leveraged to promote your assets, drive lead generation, and nurture leads throughout your sales funnel. Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. Content Promotion.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Lead] Content marketing metrics and analytics: it’s all about you
    ” After all, someone else does all the work and you sit back comfortable that you know what a “good” click-through rate is, or how long your email subject line should be, or which social media channel generates the most  leads.  If this is your approach, the news isn’t all bad. Granted, shortcuts like this are extremely tempting.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 4, 2009
    [Lead] Winners of the 2009 Markie Awards
    It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Lead] Ghostcodes makes Snapchat more marketer-friendly
    However, that might be because that the only way to encounter a brand on Snapchat is through an ad, whether a Snapcode (a branded QR code leading to your profile) found on Instagram, a Facebook post with the username, or sponsored content on Snapchat. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Lead] Eight Ways to Rock at Your Job (or Get a Better One)
    However, being able to say that social media produces sales leads at x % lower cost than other sources and furthermore that these leads have a y % higher close rate will get C-level attention. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Be Social.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Lead] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    Does a branding website meet your firm’s specific needs or do you need something more robust, like a high performance website that generates leads? You might find that your firm’s business model is not suited to drive inbound leads, and rather a branding website is a better fit. So, what kind of website do you need?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 5, 2013
    [Lead] 5 Tips On Managing CRM Data Costs
    On top of all that, what happens with old leads that were once valid but now the contact has changed jobs or left the organization? Maintaining accurate CRM data is a challenge for nearly all of the organizations we''ve partnered with over the years. Inevitably there is a percentage of data that is not worth calling at all.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Lead] Metrics That Matter in B2B Marketing [#B2Bchat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Absolutely not. How often? Q.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 10, 2014
    [Lead] How Personalized Retargeting Can Optimize Your B2B Ads
    Current digital advertising methods make it difficult to generate qualified sales leads with anywhere close to a reasonable cost-per-lead. Author: Mike Telem This year, one of your top marketing priorities should be to take a long, hard look at your digital advertising strategy. Targeting and Personalization
  • BIZNOLOGY  |  MONDAY, APRIL 9, 2012
    [Lead] Tips for Next Gen Digital Marketing and PR Pros
    It’s not just about shorter copy for the Web, it’s removing meaningless phrases like “leading” and “innovative” from the marketing brochure. Lead marketing for your student government, or become editor of your school paper. Photo credit: Wikipedia. What’s the future of digital media marketing and social public relations? One final tip.
  • CMO ESSENTIALS  |  SATURDAY, SEPTEMBER 12, 2015
    [Lead] Remember: Content Marketing is Just a Tactic
    Strategic thinking may lead you to believe that it is the best or most appropriate “how” to achieve your particular ends, but you must remember that content marketing depends on that strategic context. It can help with lead generation. What Are You Trying to Accomplish? Content Marketing is Only a Means to an End.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 19, 2015
    [Lead] Modern Marketing is Customer-Centric in 140 Characters or Less #MME15
    Leading modern marketers shared their insights with the attendees, who in turn shared those insights with their followers. There were lots of conversations about putting the customer in the center of everything marketers do at the Modern Marketing Experience in London. And this is how modern marketing works. The buzzwords have been redacted.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 22, 2010
    [Lead] A few thank-yous (After all, it’s Thanksgiving week)
    A few thank you’s from the expert in marketing lead generation, Fearless Competitor. We … Continue reading → Tags: lead generation Lead Nurturing Lead Scoring fearlesscomp on Twitter. Also, did you happen to see the 2011 Demand Generation Predictions from top experts on the Eloqua blog?
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Lead] 5 Ways to Modernize Your B2B Branding and Marketing Online
    good example of a company leading with their perks is Buffer, who offers the following perks for employees: 100% remote. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo. Sleek Design / UX. Unlimited Kindle books.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 24, 2016
    [Lead] The Non-Artist’s Guide To Storyboarding Marketing Videos
    This lead gen video is going to be the next Dropbox success story. The main goal in the first frame is to create a sense of mystery.  If you’re working on a lead gen video, this is doubly important since a visitor is normally trading their contact info to scratch the itch of their curiosity. We’ve all been there before. What gives?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 15, 2012
    [Lead] It's Sales March Madness: Is Your Inside Sales Team Geared-Up?
    Many sales reps are equipped with marketing generated “leads.” ” The problem with this is there is no call campaign to qualify these leads for them and in most cases, these leads are viewed similar to cold calls by your sales reps. It’s March Madness! Your best players need assists to win the game.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MARCH 15, 2012
    [Lead] Its Sales March Madness!
    Many sales reps are equipped with marketing generated “leads.” ” The problem with this is there is no call campaign to qualify these leads for them and in most cases, these leads are viewed similar to cold calls by your sales reps. It’s March Madness! Your best players need assists to win the game.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, FEBRUARY 17, 2015
    [Lead] 5 Prospecting Strategies for Obtaining Sales Context
    Leading a conversation with the wrong question can end a discussion before it is even started. Sales Context is an important part of any conversation, as it directly correlates to the potential of a sale. Here are 5 prospecting strategies that I employ to obtain Sales Context during every conversation I have. 1. Maintain an open dialogue.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2011
    [Lead] 8 Share Spiking Tips For Empire Avenue
    People can buy shares in you and you can buy shares in others, which leads to a virtual social currency that moves up and down just like a stock. You won’t make much by way of dividends until that person joins, but it can lead to a big payoff when they do. by Jesse Noyes | Tweet this. The Backstory on Empire Avenue. Share email.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Lead] Real Results to Common Email Tests
    Version A was sent from a human being (the lead’s owner); version B was sent from a general marketing alias; the subject lines were identical. Does shorter, more concise email content lead to more click-throughs than highly descriptive, longer email content? So, what have we found to be the most effective? The winner. Fake Forward.
  • MARKETING ACTION  |  FRIDAY, MAY 24, 2013
    [Lead] Email Tips From Barney Stinson
    These objectives can range from a number of leads you want to actively respond to your marketing, to a percentage of leads you want to follow through with. Lead generation—“leads” to sales. Metrics can be clicks and leads. Demand generation—sales-qualified leads. Metrics can be opportunities and leads.
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