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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 11, 2013
    [Lead] 5 lessons to build a business that I learned from my clients
    Will that all lead to client work eventually? Will that all lead to client work eventually? 'By Mars Dorian, {grow} Contributing Columnist. Whenever the end of a year comes nigh, I reflect on the past 12 months. And as think about 2013, I realize that I learned five important lessons from my clients. I Here we go. They don’t. Really.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 31, 2012
    [Lead] 7 Trends From The Focus Technology Marketing Handbook
    Quality vs. quantity of leads, the conversion process and the marketing mix (how many events?) There has been a rush to marketing automation and automated lead nurturing that has often focused on buying technology and not on defining the best processes and aligning marketing and sales lead definitions. Well deserved. Strategy
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Lead] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    This can lead visitors to not only click on a link because it stands out, but it also can lead a reader to more content by your employee or company. Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. It Could Have SEO Influence.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 26, 2014
    [Lead] Search marketers: Don’t forget to keep an eye on your PPC market visibility
    We decided to dig into The Search Monitor’s monitoring tool to see how the leading companies in two sub-categories of telecom–cable and mobile–were scoring. Next, let’s look at the same market visibility stat, but this time for the five leading mobile phone companies. '(Photo credit: Greg Lilly Photos).
  • ACSELLERANT  |  WEDNESDAY, JULY 31, 2013
    [Lead] B2B Video Stories Achieve the Impossible
    It can communicate enough information about your complex B2B products and services so that qualified leads will willingly meet with your sales people. 'The ‘Impossible’ we’re referring to is effective AND affordable B2B marketing videos. Why Stories? The evidence is overwhelming. What’s your story? Stories sell!
  • MEASURABLE MARKETING  |  FRIDAY, SEPTEMBER 23, 2011
    [Lead] Mobile Websites for Higher Education
    It’s more than clear that young people are leading the growth in usage of smartphones and mobile web in North America - 42% of people aged 18-29 go online mainly via mobile phone ( eMarketer , 2011). If you find this post useful, check out our webinar, Mobile Web: A Crash Course , along with our Higher Education Resources. Homepage.
  • AGILE B2B COPYWRITER  |  FRIDAY, DECEMBER 10, 2010
    [Lead] K’s Top Five for the Week – December 10
    How would you like to increase your web traffic and qualified leads? Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. It’s a change driven by content marketing and shifting the focus from push to pull. Enjoy!
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, JULY 13, 2010
    [Lead] Using Online Games To Sell Complex B2B Software
    Which leads me to ask whether you should wait to offer a prospect an online game until they are willing to invest all the time required to wait for screens to load, understand the rules of the game, work through the scenarios, and cope with problems like crashing browsers? OK, World of Warcraft it ain’t.   Maybe.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Lead] How to Use NPS Surveys for More Powerful Marketing Automation
    I''m not an ecommerce marketer, but it got me thinking -- could NPS surveys help all marketers get more customers into their funnels, and nurture those leads to become customers? You send a survey to a group of customers, leads, partners, etc. Note: You can segment even further than that if you have different lead and customer types.).
  • HUBSPOT  |  FRIDAY, OCTOBER 14, 2011
    [Lead] 5 Creative Ways to Recycle Content
    Here are 5 great ways you can recycle your content and get more traffic and leads for your content creation efforts. This will save you the time of creating a blog post or ebook from scratch while still affording you the benefits of a new article or lead gen offer. E-C-Y-C-L-E. Recycle content , that is. Hurting for blog content?
  • THE ROI GUY  |  MONDAY, SEPTEMBER 12, 2011
    [Lead] Why Buy vs. Build Your Own Value-Based Sales / Marketing Tools?
    Once the team migrates, they are free to focus more resources on training, adoption and deal support, leading to a superior allocation of resources and greater impact on deal flow. We sometimes encounter companies who have developed their own ROI / TCO Tools software. TCO Calculator Pisello Alinean Build vs. Buy ROI Calculator
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, OCTOBER 10, 2013
    [Lead] Using Big Data To Target The Right Consumers With The Right Offers
    better experience leads to higher loyalty. 'Posted in Behavioral Targeting Big Data Customer Experience eCommerce Personalization. Should every visitor to your website be treated the same? Should each customer see the exact same offers, options, products and pages? But exactly what should you personalize on the site? Sync Your Channels.
  • VIDYARD  |  MONDAY, AUGUST 11, 2014
    [Lead] How Google’s Hummingbird Update Changed Video SEO and What you can do About it
    The more your content is shared, the more it can be discussed which in turn can lead to more inbound links to your website. Finally, by placing calls to action within a video, including a link to a lead generation form, you can assess which videos had the greatest impact. Understanding User Intent. That is something a human would do.
  • WEBBIQUITY  |  MONDAY, JUNE 24, 2013
    [Lead] Book Review: Content Rules
    One of our clients was generating, on average, 10% of all leads via referral traffic from their blog within one year of launching it.). 'The phrase “content marketing” may well disappear at some point in the not-too-distant future. According to recent research , nearly 80% of CMOs see custom content as the future of marketing.
  • SALES CHALLENGER  |  MONDAY, MAY 14, 2012
    [Lead] Ten Phrases Only Bad Managers Say
    Determine how effectively your managers are leading sales innovation efforts with our Manager Innovation Self Assessment. (This post was originally published by the Market Research Executive Board and the Communications Executive Council but we have updated it from the sales perspective…). Who gave you permission to do that?”.
  • SALES CHALLENGER  |  MONDAY, SEPTEMBER 19, 2011
    [Lead] Do Your Key Accounts Know WHY They’re Key Accounts?
    Leading companies ensure that new key accounts: 1) Fully understand WHY they were selected as a key account. Growing your largest accounts isn’t a simple, one-step task. Just because you’ve picked a customer to elevate to key account status, it doesn’t necessarily mean that customer has picked you.
  • B2BMARKETINGSMARTS  |  TUESDAY, APRIL 6, 2010
    [Lead] Three Questions All B2B Marketing Should Answer in Eight Seconds or Less
    B2B marketers who are interested in how to improve the performance of their email lead generation and nurturing will find no dearth of posts, white papers, studies, and reports on the subject. Many are excellent and informative. Their focus is on emailing subscribers, but their advice applies to all B2B email marketing.
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 29, 2012
    [Lead] Seven of the Best Guides to Marketing with Pinterest of 2012
    The seven experts below contend that the site is indeed worthwhile for business, that it’s sort of helpful for SEO, and that their tips can lead to business success there. While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 27, 2011
    [Lead] Increase Your Company’s Productivity With Social Media
    Unisys CEO Ed Coleman addressed this through leading by example. A growing number of companies talk about the benefits of adopting web 2.0 tools inside the organization, but the list is short for companies that are using them for increased business results. – Increase Your Company’s Productivity With Social Media.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Lead] 5 Webinar Mistakes to Avoid
    'When done right, webinars can be an effective and engaging marketing strategy that can achieve a range of goals: everything from establishing topic authority to lead generation and customer acquisition. Promoting your webinar isn’t just like any other lead generation program. Thinking of conducting your own webinar?
  • B2B LEAD BLOG   |  FRIDAY, JULY 8, 2011
    [Lead] B2B vs. B2C: What Does It Really Mean?
    This blog and the LinkedIn group to which it’s connected are all about B2B lead generation. It ultimately ended with a phone call from a sales professional to the warm leads. Certainly, broad terms like B2B and B2C have their place – like big networking groups such as the B2B Lead Roundtable. ve spent my career working in B2B.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Lead] The Tell-Tale Signs It's Time to Hire a Marketing Agency
    The challenge is that when you’re an inbound marketing team of one (or even just a handful of people), you also become copywriter, designer, strategist, accountant, sales lead, editor, SEO specialist. Sales leads are given prime attention, between the hours of 11:30 p.m. the list could go on for paragraphs. Awful visual, right?
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 13, 2013
    [Lead] Delegate or Die: Why So Many Managers Fail to Delegate
    'Buffer Why Johnny Can’t Delegate and How That Can Lead to a Job Loss. Recently I joined a firm – but in just one month I was released – without explanation. was unable to find one single thing that I had done wrong – I had been a team player and hard worker, and I made no waves at all. So why did he let me go so soon?
  • HUBSPOT  |  MONDAY, OCTOBER 29, 2012
    [Lead] Internet Outage Crash Your Website? The Marketer's Response Plan
    Ecommerce sites can't make sales; lead generation sites stop getting leads; and ad driven sites stop getting visitors. Leads are important, sure, but you shouldn't forget your current customers. But if you can keep your community, your leads, and you customers happy, it will reduce the impact of those outages on your business.
  • BLOG MY CALLS  |  MONDAY, MAY 6, 2013
    [Lead] Do Clicks Even Matter in Local Marketing? The Case for Call Tracking
    Local marketers say phone calls are BY FAR their most valuable lead source they have. 70% of all engagements between new customers and businesses occurs over the telephone and customer phone calls convert at a rate of up to 5x greater than online search-based leads. That means more valuable leads. The Local Search Boom. billion.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, JANUARY 9, 2012
    [Lead] Why Blogging Benefits Your Business: Exposure, Exposure, Exposure
    blog leads to increased exposure for your business. Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. Search engine spiders visit your site more often when you’re frequently updating content. Blog content gets into the search engines faster (sometimes an hour after you post it!).
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 8, 2010
    [Lead] 15 Social Selling Articles to Start Your Week and a Fun Video.
    B2B Lead Generation Blog Why Buyers Don’t Like Salespeople – Eye on Sales Call Me Back, Please! Finding an “In” – B2B Buzz Why Lead Management [.]. Closing the loop: Why don’t sales people update the CRM and what can be done about it? – Dig It! The Rise of Social CRM – Sales 2.0
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 5, 2013
    [Lead] From the Diary of an Eloquan: How Eloqua University Reminds Me of High School
    could host a party and get a whole bunch of leads. We could filter some of those leads out before they went through to sales. 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Ian Hutchinson , a  Vidyard Video Marketing Specialist who helps modern marketers drive revenue with video.
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Lead] What Could Kill Google and Facebook
    Yet we tolerate exactly that type of behavior from leading search and social media sites every day, and even reward them with growing traffic and more of our precious time. The leading micro-blogging tool isn’t as friendly to other web services as its cute little bluebird icon would make it appear. Twice. Facebook. Google.
  • THE ROI GUY  |  THURSDAY, APRIL 3, 2014
    [Lead] A Failure to Communicate Value
    Step up and lead the value discussion with your prospects: Change the conversation from your product, features and price to a focus on the customer value you can deliver. 'By Mark Schlueter & Tom Pisello It''s the responsibility sales and marketing, not the customer , to prove the value of your proposal. So be provocative.
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 18, 2010
    [Lead] Blog Marketing: To Do Or Not to Do?
    Its really simple:  more traffic equals more leads, and more leads equals more sales. Generate More Leads - for Cheaper! In the same survey by Hubspot, it was revealed that companies who DO blog acquire MORE leads compared to companies that are not blogging. How much more leads? Higher Conversion (More Sales!)
  • WRITTENT  |  MONDAY, JANUARY 13, 2014
    [Lead] 10 Bizarre Inbound Marketing Strategies that Actually Work
    By introducing elements of competition, mystery, or interactivity on your website and social media, you can ingnite your lost leads and indifferent prospects into hardcore brand promoters. To many of us, the marketing idea of outsourcing is associated with lower quality and lead generation. 'Image credit: FreeDigitalPhotos. Be Wacky.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 28, 2011
    [Lead] Is Internet Marketing Maturing As A Business Development Strategy
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Businesses can listen to what people are saying and where they are saying it and react much more quickly.
  • BUSINESS GROWTH DEVELOPMENT  |  THURSDAY, APRIL 28, 2011
    [Lead] Is Internet Marketing Maturing As A Business Development Strategy
    Written by business development consultant Nic Windley who also advises businesses in the capacity of a marketing consultant and sales consultant to generate more leads and convert more sales. Businesses can listen to what people are saying and where they are saying it and react much more quickly.
  • HUBSPOT  |  TUESDAY, DECEMBER 17, 2013
    [Lead] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
    Are you focusing on generating leads and aiming to advertise at the lowest possible cost-per-lead? My goal is to generate leads through paid advertising , and by testing each of these platforms, I’ve been able to optimize for the lowest cost-per-lead. 'Trying out this whole inbound marketing thing? Where do I start?
  • MODERN B2B MARKETING  |  SUNDAY, APRIL 17, 2011
    [Lead] Should Social Media Be Used as a Sales Channel? – The Ongoing Debate
    Trust and sales – Becoming the go-to resource for your industry will earn trust and this leads to improve lead generation. When lead scoring classifies a prospect as sales-ready, move them into the funnel. To build revenue, the question still remains: should B2B social media be used as a sales channel?
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Lead] 18 Growing B2B Content Marketing Trends to Share
    71% of B2B Marketers use content marketing for lead generation. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Photo Credit: Flickr.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2011
    [Lead] 5-Step Guide to Optimizing Landing Pages
    The most effective way to boost lead generation is to improve the performance of your landing pages. It refers to the elements on your landing page that make it difficult for a visitor to convert into a lead. So, how do you do that? In fact, the folks at MECLABS came up with a formula to create top-performing landing pages.
  • BIZNOLOGY  |  TUESDAY, MAY 20, 2014
    [Lead] New York Times: all’s fair in love and marketing
    All roads may well lead to Rome but all roads no longer lead to The New York Times. “ including a sense that the Times will simply serve as a destination — leading to a neglect of social promotion. It can easily offer history, context, and related content — things that most mainstream media stories are terrible at.
  • SALES CHALLENGER  |  TUESDAY, MAY 7, 2013
    [Lead] 3 Ways to Improve Sales Certification
    On the other hand, leading organizations implement long-term certification programs based on sustained behavior change. 'In most sales organizations, successful completion of training results in certification. That said, few reps demonstrate newly acquired skills consistently for it to translate to improved sales results.
  • SALES CHALLENGER  |  TUESDAY, DECEMBER 4, 2012
    [Lead] 4 Ways to Measure Coaching Effectiveness
    From merely measuring sales outcomes, leading companies are creating stronger coaching quality indicators by measuring coaching impact quantitatively and qualitatively. But, unfortunately assessing the impact of coaching on sales results is not that simple despite its ability to improve sales performance by up to 19%.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JULY 20, 2012
    [Lead] From insight to action
    So, how can we ensure that insight always leads to action? Sometimes the biggest challenge with customer insight is not doing the research, but doing something with it. You start with determination to put the customer at the centre of decisions.  You carefully design a robust survey.  Then…. Well, nothing. Here are five tips. Be inclusive.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 3, 2013
    [Lead] Customer-Centricity: The Age Of The Empowered Individual [Video]
    Increasingly, leading organizations in both the public and private sectors see customers as the co-innovators for their products and services. 'My kids and I are huge fans of the show Brain Games  and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me. What we like, where we go.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 27, 2014
    [Lead] Why You Should Rethink That Snarky Social Media Comment
    And, what this “B2B Marketing Consultant” doesn’t know is that a leading social media guru came up with the idea of comparing Twitter to a radio station so that the uninitiated could understand it. Happy, that is, until “the comment.” The comment was not thoughtful; there was nothing positive in it at all.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 2, 2013
    [Lead] Manufacturers: What are you Trying to Accomplish With Your Content Marketing?
    Increase leads. 'So you’re creating content and are using both traditional as well as social media to get the word out. The key question is, what are you trying to accomplish? Have you set goals and identified the appropriate target market you want to go after? Her metrics support your content marketing goals. Build your brand.
  • MARKETING INTERACTIONS  |  THURSDAY, APRIL 8, 2010
    [Lead] How to Use Cliffhangers in B2B Marketing Content
    During the Broad Reach + Intelligent Lead Nurturing = Increased Revenue webinar I participated in yesterday with Scott Mersy of Genius.com , Brian Carroll of InTouch and Andrew Gaffney of DemandGen Report , I talked about how content can help promote prospect responsiveness. After all, your content has a job to do, right? Cliffhangers.
  • MARKETING INTERACTIONS  |  SATURDAY, MAY 22, 2010
    [Lead] Takeaways from The Great Content Marketing Experiment
      Social Media is about more than lead generation. Last week, John Bottom ( @basebot ) from Base One Group in the UK took a unique approach to his presentation at the IDM conference. He designed an experiment to show 150 B2B marketers the impact that can be achieved with content marketing. could go on, but you get the gist. Yes, John.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 31, 2011
    [Lead] Are You In The Top 1% Of Sales People?
    The old school strategy of hiring more “feet on the street&# or hiring 100’s of inside sales people to cold call 100’s of times a day looking for sales growth or generating volumes of leads is proving wildly inefficient. This is a guest post from sales professional Kenny Madden. Good riddance.). TOP 1% (Read: Exceptional credibility. ).
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Lead] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision.
  • B2B MEMES  |  THURSDAY, DECEMBER 8, 2011
    [Lead] Adam Tinworth: Journalism in a Period of Continuous Change
    Though no doubt disconcerting, it is the kind of change that will surely lead to rewarding new experiences both for him and his readers. Or Tony Collins hitting the point where he had more leads from his blog readers than he had time to follow up. Adam Tinworth. What was the pivotal moment that shaped how you view the post-print era?
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Lead] 13 Brands Using LinkedIn Company Page Features the Right Way
    We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. You want to leverage LinkedIn's lead gen potential for your business as much as possible, right?
  • SALES CHALLENGER  |  WEDNESDAY, OCTOBER 26, 2011
    [Lead] 6 Keys to Influencing Customers
    Reps can essentially lead customers through the sale and provide guidance on the next steps to take. We call this approach of leading customers through the purchase process Commercial Coaching. Loss Aversion —a tendency to prefer choices designed to prevent losses over choices designed to obtain gains.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 30, 2014
    [Lead] 4 Ways to Manage Change Management For Successful Demand Generation
    As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand? 'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary.
  • HUBSPOT  |  MONDAY, MAY 24, 2010
    [Lead] Data Shows: On Twitter, Women Are More Social
    Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now! In our database, women follow 2% more people than men do on average.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MAY 6, 2012
    [Lead] What Brain Research Teaches about Selecting Marketing Automation Software
    Apparently the research shows that carefully analyzing such choices actually leads to worse decisions than making a less considered judgment. I’m spending more time on airplanes these days, which means more time browsing airport bookshops. Since spy stories and soft core porn are neither to my taste, the pickings are pretty slim.
  • THE EFFECTIVE MARKETER  |  MONDAY, JULY 30, 2012
    [Lead] What’s Wrong with Marketing Education?
    Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads. What are College Students to Do? The Modern Marketer. Good luck!
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Lead] The Fun Theory: How to Change Behavior
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? You have to fill out forms, get approvals, and meet goals otherwise there’s no pay raise or bonus. Some food for thought.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Lead] What Trigonometry Has to Do With Marketing?
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. had classes on those old typewriters and you had to press each key really hard.
  • THE EFFECTIVE MARKETER  |  TUESDAY, FEBRUARY 22, 2011
    [Lead] WordPress Plugins for Marketers
    To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically). An Excel file is available at the end of the post with all this info. WordPress Plugins for Marketers (click to zoom) Note: Only WordPress.org (the free, host-it-yourself version of WordPress) allows for plugins.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Lead] How to Cheat at Inbound Marketing
    Well, when you’re prospecting for sales leads by using social analytical search engine optimizationical quantifications of technologicadoodies blah blah blah blah… Let’s face it – you’re busy. Want to know every last detail about how it works? Things like: What is inbound marketing? We’ve got you covered.
  • HUBSPOT  |  TUESDAY, JULY 31, 2012
    [Lead] Facebook Launching 9 More Targeting Options for Organic Updates
    Face it -- having more targeting options can only lead to better marketing. Consider HubSpot's own research , in which we found that targeted and segmented lead nurturing emails generate an 8% click-through rate compared to general email sends, which generate just a 3% click-through rate. New Facebook Post Targeting Options. Gender.
  • ANNUITAS  |  TUESDAY, MARCH 4, 2014
    [Lead] The Rise of the Marketing Technologist – Part 1
    Even more importantly, “…71% of these CEOs believe that while B2B Marketers are focused on the latest marketing technologies (such as marketing automation, lead management and CRM) supposedly to generate customer demand, they are still failing to deliver the level of incremental customer demand expected of them.”
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 17, 2010
    [Lead] What Is Marketing Acceleration?
    More leads. But we can use the power of acceleration to help our companies achieve greater success in 3 ways: Pipeline Acceleration: increasing the speed of conversion from initial response to lead, opportunity and sale. At the top of the funnel is lead follow-up: this may be the easiest item to consider. Conversion More sales.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 13, 2012
    [Lead] Sales Leadership: Climbing Mount Everest
    While I was in Hong Kong leading a 2 day sales leadership workshop, I picked up a Chinese newspaper and in the business section there was a large article on this topic. Sales Leadership: Climbing Mount Everest. Climbing Mount Everest takes skills, plans, a strong team and luck.  Immediately I knew it would be a good topic for the blog. Goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Lead] Five ways the mobile revolution impacts your blog
    Top navigation bar leading to other parts of my site. Every single day your blog is becoming less useful and relevant … and there is nothing you can do about it. The difference is pretty dramatic: Here are five implications of this shift: 1) Less blog engagement. 2) The end of calls to action. 3) Less traffic. 4) A crunch on creativity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 24, 2012
    [Lead] What the $200 Million Tweet Can Teach You About Personal Influence
    Your audience will reward you with new sales, leads, and referrals. Is this the new face of power and influence? By Contributing {grow} Columnist Stanford Smith. ve been thinking about what makes a person influential. Can it come from a single tweet? The other day, I saw an infographic that plotted the hockey stick growth of Draw Something.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Lead] Twitter is dying—and it’s all your fault
    While it’s still easier to scan the stream than use other social networks, too often clicking a link leads to junk–or at least subpar content. By Neicole Crepeau, Contributing {grow} Columnist. m going to get flak for this post, but I don’t care. m so frustrated that I have to write something. love Twitter.  Tribes are killing Twitter.
  • HUBSPOT  |  TUESDAY, AUGUST 3, 2010
    [Lead] Free eBook: Building the Marketing Plan: A Blueprint for Start-ups
    Nowadays, there’s no reason you can’t have a web site up in days, start publishing content within weeks, run quick experiments regarding prospecting lists/messages/offers, and within a couple months start to see the needle move in terms of traffic, leads and prospects. The following is a guest post by Ilya Mirman.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 27, 2012
    [Lead] Inbound Marketing: Do You Have A Content Destination?
    And that will lead to more customers, more revenue and better business results from marketing efforts. B2B Marketers have always been doing content marketing. And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. zzzzzzzzzz (snore). Oh, and don’t be boring! Photo Source.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 30, 2012
    [Lead] 5 Ways To Maintain Your Clients
    After I met with the Sales Director, I asked other colleagues what they thought were the key reasons leading to our success with client retention. I was chatting with a Sales Director at our company this morning who asked an interesting question: How do you explain the increase in our client retention rates recently?
  • SAVVY B2B MARKETING  |  THURSDAY, JANUARY 19, 2012
    [Lead] Make the Short List by Connecting with Content
    About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area. Goals and measurement. Budgets and production. Challenges.
  • THE ROI GUY  |  SUNDAY, MARCH 24, 2013
    [Lead] Are White Papers Dead?
    For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. As a result, IDC reports that Interactive White Papers generate 3x more leads than traditional white paper fueled campaigns, and result in 150% more qualified leads per campaign.
  • MARKETRI  |  WEDNESDAY, AUGUST 8, 2012
    [Lead] Show Me the Money: Proving ROI for Social Media
    That is, measuring how many leads come to your business through social media and how many of those leads are converted into actual business. The best way to think about a company’s social media exposure is that it represents your entire pool of potential leads from social media. ” We all know the scene.
  • SMASHMOUTH MARKETING  |  MONDAY, DECEMBER 15, 2008
    [Lead] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    Knowing a good thing when we saw it, Green Leads decided to tune the CAS system and do one better. If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. Need I say more?
  • SMASHMOUTH MARKETING  |  SUNDAY, DECEMBER 7, 2008
    [Lead] Smashmouth Review - ConnectAndSell, Off to the Sales 2.0 Races
    Knowing a good thing when we saw it, Green Leads decided to tune the CAS system and do one better. If new clients for your business is a pure numbers game, then you have to look at ConnectAndSell. This is one Sales 2.0 offering that I have to rave about! friend of ours recommended CAS a year ago and at first were reluctant. Need I say more?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 14, 2012
    [Lead] 4 Tips to Succeed With Marketing Automation
    As you become familiar with the platform you’re probably doing some targeting, you’re using email effectively as a channel, and the quality of the leads you’re sending to sales is much better than before. m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation!
  • SAVVY B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    [Lead] Savvy Toolkit - GetListed.org
    We're advocates for search engine optimization best practices that will lead to sustained, long-term search engine rankings for small businesses I was recently doing research for a client and ran across GetListed.org. It is one of those cool little tools that saved me so much time and energy I knew I had to share it with you. Million U.S.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 5, 2012
    [Lead] Did You Make A Resolution That Will Help Your Inside Sales Success?
    As a BDR, a constant in having success this year is passing great leads. Mark Hunter, Sales Speaker and Motivator claims that “top-performing salespeople know the secret to getting better prospecting leads is by approaching each day with the attitude that they’re going to be successful.” Ahhh Resolutions.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 11, 2010
    [Lead] Weekly Teleprospecting Recap
    Instead of worrying about the volume number for lead generation, start focusing on showing pipeline transitions, sales accepted leads and closed deals. That's what leads to marketing accountability.". Nurture the 70% of the leads you produce that would normally go to waste. Great blogs this week! Monday June 7th.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JUNE 10, 2010
    [Lead] 4 Tips for Sale Reps to Get Better Results from Inside Sales Teams
    Occasionally, when we follow up on our passed leads, the feedback is that they never occurred. Working directly with the Sales reps has been the most helpful tool in enhancing my performance levels, and thus the amount of leads I commit to client pipeline. How can we avoid this huge waste of time? Calendar invitations can be gold.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 11, 2010
    [Lead] How to Deal with Slacker Sales Reps and Optimize Sales Prospecting
    Another suggestion would be to make all the fields you need to track required when they are entering lead notes into your system. 2) Team Meetings: Marketing, Sales & the Teleprospecting teams need to meet regularly (ideally once a week) to review all leads passed to the outside sales team. So where can we take it from here?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 26, 2010
    [Lead] Signs of a Burned Out Teleprospector
    Has the quality of their leads diminished? Lead quality is what builds a sales team's pipeline and results in closed business. Tie compensation into the feedback you receive on the leads your team sends over, and this should help to keep quality consistent. No shows generally tie back to lead quality.
  • PHOENIX RISING  |  SUNDAY, AUGUST 16, 2009
    [Lead] The Company You Keep
    One of my clients was viewed by their industry as the leading integrator of the toughest solutions. Remember when your folks told you to choose your friends wisely?    They were trying to protect you, but they also knew that you'd be judged based on your friends. That's why all these sayings apply to business and life!
  • MARKETING ACTION  |  WEDNESDAY, APRIL 16, 2014
    [Lead] An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue
    The conversation can’t stop at “Just give me leads and I’ll be happy.” In well-aligned companies, marketing generated leads have a. In other words, how is marketing assisting with the progression of buyers through that funnel – right to the point, and maybe even after the point, that they hand off that lead to sales?
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, SEPTEMBER 7, 2013
    [Lead] Big Data Usage Benchmarks and Performance By Industry [Chart]
    Life Sciences, Services, and Retail are leading the way in the use of data analytics. 'by Marilyn Cox | Tweet this Big Data, Big Deal? Big Data is, well, a big buzzword right now. Solution providers are working furiously to solve the challenge of big data. ” According to The CMO Survey , approximately 5.5% Who’s Out Front?
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Lead] Social Media can be thread to your reputation
    Free report: Get found and get leads the smart way. Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers.
  • ILLUMINATING THE FUTURE  |  THURSDAY, JANUARY 21, 2010
    [Lead] What Jack Bauer Can Teach Us
    They can provide them not only with qualified (or “sales-ready”) leads but vital intelligence about a prospect that can dramatically enhance sales conversations and interactions. Marketers are not only charged with providing better leads, they are expected to provision the field sales team with better intelligence. Jack is back.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 3, 2012
    [Lead] Be Prepared And Make The Most Out Of Your 30 Minutes!
    My Director, Matt Fitts , does a really good job of leading a structured call that touches upon each of these points. On our call, we were able to reschedule opportunities, get a sense of where the new leads were in the client’s pipeline, and come up with some new target organizations. Trust me, you’ll surprise yourself
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 15, 2011
    [Lead] Tips On Commanding Respect While Teleprospecting Tough Prospects
    Here is simple example of a way to turn a conversation around that isn’t getting off to a great start: Marketing Executive : “We’re already generating more than enough leads for our sales team.” How are you making sure the best quality leads are landing in front of your sales team?”
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 25, 2011
    [Lead] How To Avoid FrankenMarketing!
    Adding an automated marketing tool will not increase your revenue if there is no one to fully follow up on the leads it produces. Hiring an outsourced lead generation firm is a waste if there is no process to pass the leads to sales and track their rate of forecast. My wife is constantly planning. call this Franken-marketing.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Lead] Savvy Week in Review - March 18
    One to file in your "at least I have never done that file" Lead Generation is NOT IT by @ardath421. Ardath Albee shares her thoughts on why B2B marketers are missing the boat by ignoring lead nurturing. B2B Social Media Lead Generation Explained by Eric Schwartzman via @briansolis. Happy spring equinox!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 26, 2011
    [Lead] Improve your blog. Stop writing for an audience!
    Perhaps recognition that will lead to new opportunities? I’m a little freaked about this post.  I’m afraid people will read only the blog headline and get out their pitchforks and torches.  So please glance at least a few more sentences before hitting the comment section, OK? You were blogging for some personal benefit. Or money.
  • VIEWPOINT  |  MONDAY, APRIL 4, 2011
    [Lead] Jeff Pedowitz on The State of Marketing Automation
    Manufacturer's dealing with OEM and distributors—trying to develop marketing and lead programs for a distributed partner network. I recently read an article by Jeff Pedowitz about the state of marketing automation and it caused me to think back to a lunch I had with Jeff just a couple of short years ago. Marketing should embrace it.
  • VISIONEDGE  |  THURSDAY, DECEMBER 19, 2013
    [Lead] Transitioning from Service Provider to Value Generator
    When Marketing acts as a service organization, its objectives and priorities are typically focused on service delivery (time, quality, and budget) and on Sales satisfaction (measured in “qualified leads generated by marketing”). 'Are you one of those superhero marketing organizations? Feeling pretty good about your responsiveness?
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Lead] Is Outbound Marketing Dead?
    In contrast, inbound marketing is about getting found online , converting a visitor to a lead, and then measuring, analyzing and iterating to refine the process and improve the results. For instance, after a lead converts, they are more likely to next want information about your company before getting a price quote or product demo.
  • BLOG MY CALLS  |  FRIDAY, NOVEMBER 8, 2013
    [Lead] Every Marketer Should Watch This TED Talk
    It can pull data like lead score, sales readiness, and pricing sensitivity. It can tell you how good your sales reps are, how good your leads are, and how often someone buys from you. 'I like TED Talks. The ideas shared in TED Talks are incredibly powerful. One such TED Talk was given by Simon Sinek. The Golden Circle. Wanna buy one?".
  • BIZNOLOGY  |  THURSDAY, DECEMBER 26, 2013
    [Lead] Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?
    We were very curious how the leading toy retailers would balance these two important metrics. . '(Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.  That’s a win-win! Target was a good example of this. Is there a right strategy?
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] 6 Costly Landing Page Mistakes That Are Easy to Fix
    Don’t lose leads by making it too confusing. These new contacts then entered our lead nurturing process of receiving our Bluewire News emails and our free templates. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot.".
  • EMAGAZINE B2B BLOG  |  TUESDAY, JULY 30, 2013
    [Lead] What’s Happening in the World of B2B Online Marketing?
    Steps to Stronger Lead Scoring. Erica Bell’s blog post on Business.com provides an insightful discussion into steps that can lead to a better scoring system to make your marketing and sales efforts more efficient. Conversion Form Best Practices for B2B Lead Generation. Utilize Other Industry Blogs to Improve Your Own SEO.
  • BIZNOLOGY  |  FRIDAY, APRIL 20, 2012
    [Lead] Employees represent their companies online, like it or not
    The irony is that those who want this separation of personal and professional are the ones that leave the bread crumbs leading to who they are and what they do. Photo credit: Steve Woolf. In the social media age we desperately want to have our cake and eat it too. Why am I writing about this? It was not as if he was trying to hide who he was.
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