• HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Lead] 7 Easy Fixes for Common Sales Follow Up Problems [Infographic]
    You are better off using your time generating new leads. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Think about your significant other for a moment. Think about the strong relationship you''ve established built on trust, patience, and understanding. Words of Caution.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Lead] How We Buy vs. How We Date: They're More Similar Than You Think
    Convert: Once you have visitors coming to your site, convert them into leads by exchanging something of value (i.e. Close: Once you’ve attracted the right visitors and converted the right leads, you need to nurture those leads to turn them into customers. 'They say there’s such a thing as love at first sight.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Lead] Marketing Challenges Agencies Face and How to Solve Them with VBMA
    'Proving your value to clients always is at the top of the list for marketing agencies, and there are many powerful tools for tracking your lead generation efforts. The Importance of Phone Leads. Without knowing where these high value leads are coming from, how can you truly demonstrate the success of your marketing campaigns?
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Lead] A Marketing Automation Evangelist and Change Management
    Marketing automation is really now the back bone of any marketing strategy, so I try not to focus on things such as lead scoring, but rather how to better connect via automations. worked with a company who didn’t want to change their email strategy when they adopted lead nurturing. What is your strategic focus?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 20, 2014
    [Lead] B2B Sales Prospecting: Remember to Finish Listening!
    Combining his extensive front-line sales experience with the latest Cognitive Behavioral Therapy research, Jeff has created a highly effective, personalized way to reset sales paradigms and deliver industry-leading results. Most people do no listen with the intent to understand, they listen with the intent to reply.”. Stephen R. Covey.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 20, 2014
    [Lead] Does mobile search work for your business?
    For instance, data strongly suggests that mobile overall, including mobile search, leads to increased call volume and foot traffic for many businesses. This makes sense given that 100% of search volume growth in 2013 came from mobile and the category overall is expected to bypass desktop search sometime this year. Read on and see. Conclusion.
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Lead] Data Visualization: the Way of the Future, or Just a Trend?
    Research from Statista found that the top three leading benefits for using big data in business were greater insights into the customer experience that could be worked into new strategies, the ability to analyze consumer feedback to determine what products customers want, and better understanding customers’ opinions on current products and services.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 20, 2014
    [Lead] The Importance of Marketing Awards for a B2B Demand Generation Agency
    Two awards that make me most proud include: Top 50 Most Influential in Sales Lead Management by The Sales Lead Management Association – 3 years in a row. 'We recently published  Florida gets its own BtoB demand generation agency – Find New Customers. Jeff Ogden, President of Find New Customers has won many marketing awards.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Lead] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    The key words are highlighted: continuous, publishing, customer-focused content that leads to quantifiable brand value. When our team got involved, we helped them to deliver more consistent content, some of it original to the customer, some of it licensed from leading publishers like  Forbes  and  Fast Company. Why is it important?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 20, 2014
    [Lead] Email Marketing – Is this the best way to reach the professional tradesman?
    If you like this post, you might like to read: Why Email Marketing is so Important in Lead Nurturing to the Professional Tradesman. 'With all the marketing trends and new things over the last several years, email still seems to be the “workhorse”  for most people’s marketing efforts. Pretty powerful stuff!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 20, 2014
    [Lead] B2B Companies Use Twitter for Customer Support No Matter Their Size
    For example, Freshdesk , a leading customer support solution, was down recently because of a denial of service attack. 'The days when B2B companies picking up the phone or answering emails was good enough are long over. Now, customers take to Twitter even before they call you. B2B Startups Need One Twitter Touchpoint To Rule Them All.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Lead] 3 Steps to Building a Better B2B Target Account List
    Find engaged companies in your database: With predictive analytics solutions like Lattice Engines , you can not only score leads but improve your lead scoring with additional data sources and analytics, identifying potential accounts to focus on from within your existing marketing database. Sadly, the answer is usually no. Really.
  • 3D2B  |  TUESDAY, AUGUST 19, 2014
    [Lead] Are You Reaching Executive-Level Decision Makers
    'When building your lead generation system, remember that the early bird gets the worm…and the first salesperson involved in the executive’s decision-making process likely gets the sale. First-Mover Advantage Leads to Market Dominance. Lead Generation It’s all about “first-mover advantage.”. Executive Events. What works?
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 19, 2014
    [Lead] Marketing Engines as a Game-Changing Strategic Advantage
    And finally, imagine your marketing engines feeding your sales reps with leads only after the prospect has gotten so far through their buying process that reps spend most of their time closing deals, not selling them…all while your competitors’ sales reps spend the vast majority of their time prospecting and educating rather than closing.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Lead] 8 Reasons Your B2B Website Is Ready For A Redesign!
    7) You Have No Calls To Action: Make your leads do something. 'By Dawn Gadless  | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? Do you have clear and concise messaging?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Lead] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    The following quiz is designed to help you determine if your B2B content marketing strategy is right-or left-brained, information that can help you craft an overall strategy that is greater than the sum of its parts and ultimately lead to more effective marketing campaigns. Have fun! d)  All of the above. d)  All of the above. b)  Of course!
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Lead] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
    What’s more, studies show that inbound calls convert to revenue 10 times more than web leads, making them the lead type sales managers want most. 'Every year, the Illinois Technology Association hosts their annual CityLIGHTS Awards, celebrating the brightest in Chicago tech. And guess what? Ifbyphone is a finalist! Vote for Us!
  • THE ROI GUY  |  TUESDAY, AUGUST 19, 2014
    [Lead] How do you Develop and Communicate your Unique Business Benefits?
    'Are your sales and channel reps struggling to effectively communicate the unique value of your solutions to prospects? If you answered “Yes”, you are not alone. This is the 4 th straight year that the Value Gap has been named as the top issue, making it an absolute imperative to put more time and effort into addressing this challenge.
  • ANNUITAS  |  TUESDAY, AUGUST 19, 2014
    [Lead] Lead Nurturing Isn’t a Stage in the Sales Funnel
    Take a look at an excerpt from a Leadspace Radio via  Sales Lead Management Association with Carlos Hidalgo , CEO and founder of ANNUITAS. How can we STOP DOING lead nurturing campaigns? Number two is really the way that most organizations do lead scoring today is really, really poor. We eat it up. I’ve said it before.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 19, 2014
    [Lead] How To Make Your B2B Marketing Content Work Harder (And Smarter)
    This is particularly relevant after you’ve attracted a prospect to your website and want to convert them into a lead and then nurture them toward a sale. An example would be a company owner with declining sales and a gnawing feeling that their company’s marketing efforts are not generating the number and quality of leads it once did.
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Lead] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    'While there are many opinions on what technology marketing strategies work best when it comes to generating and nurturing leads, what’s not up for debate is this: today, the majority of prospective clients are looking for their information online first – before they’re receptive to any human interaction. Consider the 2.25
  • SYNECORE  |  TUESDAY, AUGUST 19, 2014
    [Lead] The inbound marketer vs. the outbound marketer [INFOGRAPHIC]
    Gone are the days of old-school marketing techniques like buying ads and email lists and hoping for new leads. 'To stay competitive in this changing marketing landscape, it is imperative that you change the way you go about placing your brand in front of your target audience. Click Here to See Full Size Infographic
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Lead] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    lead, pitched, demo, closed) and schedule follow-ups with them to increase their status. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox. Read her articles here.
  • VIEWPOINT  |  TUESDAY, AUGUST 19, 2014
    [Lead] Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 2:
    'Is it necessary to pre-qualify inbound leads? Should CMOs feel confident that these leads from marketing automation are ready for sales to close? Without additional qualification measures (such as tele-qualifying), will these leads inevitably clog and choke the sales pipeline?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Lead] 3 Ways to Justify Your Event Spend
    According to Frost and Sullivan, marketers spend $565 billion on event marketing each year, but the resultant data is often reduced to a stack of business cards and a PDF of scanned leads. Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best.
  • LEADERSHIP  |  TUESDAY, AUGUST 19, 2014
    [Lead] B2B Lead Generation Served Las Vegas Style
    B2B lead generation is, to my mind, always a bit of a gamble. How do you plan for B2B marketing and lead generation success? Today, it is the very foundation of your B2B marketing and lead generation strategy. Brand awareness and lead generation continue to be the top goals for B2B content marketing. That’s what they say.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Lead] 23 Terrific Email Marketing Guides
    However—as email inboxes get more crowded and both the sophistication and expectations of consumers and business buyers increase, marketers need to refine their tactics in order to build their opt-in email lists, retain subscribers,  and drive leads and sales through email marketing. What’s the best day of the week to send emails?
  • MARKETING ACTION  |  TUESDAY, AUGUST 19, 2014
    [Lead] Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset
    The number of inbound leads was going down, and traditional sales approaches weren’t fixing the issue. And to do that, you need to establish the problems: Sales teams weren’t receiving enough leads. Marketing automation strategies like drip marketing and lead nurturing help more leads progress through the sales funnel faster.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Lead] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    According to Gartner , The rapid adoption of smartphones has given the Asia/Pacific region an early lead in mobile advertising. 'How much do you know about social media platforms, facts and trends? Well, it’s time to find out if you are a guru or a newbie! The answers are at the bottom of the post. a)  Blogger. b)  VK. c)  Wordpress.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Lead] Why You Need to Stop Neglecting Your Old Content
    This is content I wouldn''t deem worthy of putting on our blog homepage or emailing to our subscribers and leads now , so why are we okay with it getting discovered by new visitors in search every day? Which leads me to point number three. 5) It Can Generate More New Leads With Very Little Work. Crazy, right? And, whaddya know?
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Lead] The Rise of Social Leaders #SocBiz25 #SocBiz
    In my essay, I made a two essential points; (1) the term “advertising” will come to mean all paid, owned, and earned media; and (2) advertising will have moved far from the AIDA model toward one focused on a comprehensive consumer experience that leads to advocacy. Rather, it’s up to us to create it. and (2) What have you seen as a result?
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Lead] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    Study after study has confirmed that inbound phone calls are indeed the most lucrative and valuable lead type. They are the leads sales teams want most, and the leads marketers most need to generate, because they are the leads most likely to convert to revenue. Or ad campaigns on other search engines like Bing?
  • THE POINT  |  MONDAY, AUGUST 18, 2014
    [Lead] 10 Tips for a Successful Trade Show Follow-up Campaign
    'Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Prompt response to show leads is critical.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Lead] Florida gets its own BtoB demand generation agency – Find New Customers
    Lead Nurturing. Lead Scoring. Filed under: B2B demand generation , B2B lead generation , Fearless Competitor , Find New Customers , Simple lead generation , Social Media. B2B demand generation B2B lead generation Fearless Competitor Find New Customers Simple lead generation Social Media Why does that matter?
  • DIRECT RESPONSE COACH  |  MONDAY, AUGUST 18, 2014
    [Lead] Direct Mail Postcards – Which side is UP?
    Copywriting Direct Mail Direct Marketing General Lead Generation 'If you’re using direct mail postcards in your marketing, let me ask you a question: Which side is the front? No, this is not a silly question.  It goes to the mindset of the person creating the postcard.  And it will impact your response.
  • HINGE MARKETING  |  MONDAY, AUGUST 18, 2014
    [Lead] Why Partners Don’t Develop New Business and What to Do About It
    And by building their profile as a Visible Expert, they can contribute to your business development efforts in unexpected ways: our research has found that high visibility experts actually increase both a firm’s leads and its ability to close sales. Sound familiar? You’re not alone. This can be a cultural issue. Not always.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Lead] Why Your Business Should Be Customer Obsessed
    When a lead first becomes a customer, it’s because their awareness of your service or product became a preference. 'It’s a crazy time to be a marketer. But in the swell of new trends, there is one thing we must remember to not leave in our dust: our customers’ success. Love the One You’re With. But how? Turn Your Customers Into Advocates.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Lead] 7 Content Marketing Lessons From Red Bull Media House
    'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? have predicted that more companies would start to follow Red Bull’s lead. What makes Red Bull different? The bold move gained a lot of attention. Marketing is more than a department. How about you?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 18, 2014
    [Lead] 4 Communication Tips for Ramping Up a New Inside Sales Client
    Communication and collaboration is absolutely essential when both teams are working towards the same goal: more qualified leads and conversations. 'Ramping up on a new project can be stressful for business development and inside sales reps. Training is rigorous and ongoing. Actively Listen. Ask Questions. Share thoughts. Be patient.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Lead] The Essential 8: Marketing Reports You Need
    1) TOFU Lead Analysis. Actual opportunities (leads who have been accepted by the sales team, and are being actively worked) take a while to develop, but until then, you’ll want to measure program investment, percent of new names, total successes, total targets, investment per target, and average demographic score. New names.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Lead] The 4 Basic Elements of Inbound Marketing
    Goal 2: Convert Website Visitors into Leads. Part of being a successful inbound marketer is turning qualified traffic into qualified leads. Creating more in-depth premium content pieces and offers like eBooks, Webinars, Free Demos helps you generate leads when you place them behind a form. 'We’re going back to basics! Takeaways.
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Lead] A Short Rant About Content Strategists
    might still alienate a few here, but I think I found a productive way to say what I''ve been thinking about for a while now -- that there are some problems with the "content strategist" title, and it can lead to problems for companies and content marketers alike. 'I''ve been not writing this post for a long time. And that''s what we''ve done.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 18, 2014
    [Lead] Why Servant Marketing Matters
    In our rush to obtain leads, drive opportunities and close sales to move the sales needle, it’s too easy to forget that we need to address the needs, wants, hopes and aspirations of our customers. Robert Greenleaf’s work on servant leadership states this: “Serve first and lead second.”. The problem with today’s customers.
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Lead] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    How Marketing and Sales Can Work Together to Close More Leads. Sales and marketing teams have historically butted heads when it comes to lead quality and converting leads into customers. 'This week''s most popular content covered a wide range of subjects. About to launch a new website? We''ve got your checklist covered. Tweet.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Lead] Several Experienced Value Experts Added to the Alinean Team
    Before joining the Alinean team, Marc was a customer of Alinean’s at IBM, where he served as World-Wide Information Governance Strategy Consultant and Sales Lead. Prior to IBM, Marc ran Oracle’s Insight Program, an offering designed to demonstrate to clients the business value of Oracle’s technology solutions.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 16, 2014
    [Lead] Find New Customers now in Florida
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Content marketing , Demand Generation , Find New Customers , Sales Leads. 'The nicest company in B2B marketing today, Find New Customers ,  is now in Florida, rather than New York.
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Lead] 8 Ways to Use Video to Make the Most out of Event Marketing
    The process of shooting interview video snippets can be lead generation and you want someone involved who can speak about your brand and guide people to your booth as the host. 'Imagine that in three months, you’re flying out to set up your booth at your industry’s biggest conference. Let’s see what you can do! Before the Event. Value Videos.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. lead to a sale. industry practitioners include: Marketing Automation Lead Prioritization Integrated CRM Social Media Engagement Mobile Marketing Lead Nurturing Email Marketing Personalization The Gleanster website also features Deep Dive analyst perspectives on these and.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • NETLINE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Lead] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Lead] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    As a result, this routine can provide B2B professionals with much help in lead generation, while enhancing their engagement with customers. 'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? And why do you need one to begin with? Step 1. Step 2. Step 3. Step 4. Step 5.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 15, 2014
    [Lead] Successful Subject Lines Deconstructed
    CTAs are important because they lead people to take action, such as open, click, sign up or buy. 'Sentence diagramming is the bane of every school kid, and it’s promptly forgotten the moment class is over. Subject lines are one of, if not, the most important parts of your email. Wondering why you have a low open or click-through rate?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 15, 2014
    [Lead] How to get Started with Marketing – Step 2 – Content Marketing
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Chief Marketing Officer , Content marketing , Customer personas , Find New Customers , Sales Leads. I’d also like to point out that the financial problems in the Wall St. Have Problem.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Lead] Intermediate Techniques to Build a Better Email Marketing Campaign
    What action do you want leads to take when they read your emails? First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Early-stage leads, for example, may be interested in an offer for your new pieces of premium content. Offer strategies. Which metrics should you be watching? Eloqua.
  • MARKETING ACTION  |  FRIDAY, AUGUST 15, 2014
    [Lead] Getting Started with Video Marketing: Q & A
    It offers suggestions based on what you watch, which may lead to visitors discovering more of your videos and your channel. You won’t have to deal with unions or casting, and again, the business’s own personnel’s enthusiasm and passion will come across to viewers, leading your company to be viewed in a more positive and relatable light.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Lead] CMO Warning: Don't Tie Marketing Incentive Compensation to a Metric
    And a lot of traditional marketing automation vendors and thought leaders will tell you this means a CMO should set a goal for number of leads generated, amount of marketing-influenced pipeline created, or number of sales accepted leads created, and then set maybe 1/3 of the compensation of your marketing team to be directly tied to this metric.
  • ENGAGE  |  THURSDAY, AUGUST 14, 2014
    [Lead] Email Isn’t Dead and We’ve Got the Stats to Prove It
    For brands, email is a way to reach consumers and deliver content that leads to action, whether it’s a purchase or some other form of engagement. 'What’s the first thing you did after you woke up this morning? According to this report from IDC Research , you likely reached for your phone (as did 80 percent of all smartphone owners).
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Lead] B2B Marketers Are Hungry For More Optimized Marketing Technology
    'Bizo recently conducted a survey on the state of B2B lead nurturing and found that 3 out of 4 marketers are interested in taking their optimization marketing solutions further. Marketers are using marketing technology, such as marketing automation, more and more to nurture leads and move them down the sales funnel.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Lead] 10 Questions to ask in a B2B Content Marketing Questionnaire
    Value to B2B content marketers : The goal of any organization is to drive leads that turn into sales. If the target audience is a tech lead with 10+ years of experience, it probably doesn’t make sense to serve up “what is” content as they probably already know the answer. What are some of the leading publications in the industry?
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Lead] How Changing Sales is Impacting Your Business (without your knowledge)
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Sales 2.0 , sales funnel , Sales Leads. B2B demand generation B2B lead generation Demand Generation Find New Customers Sales 2.0 sales funnel Sales Leads No sales pitches.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 14, 2014
    [Lead] 6 Perfect Places for Your Email Sign up Forms
    By purchasing a lead generation card, you’ll attract a whole host of new customers. For more information, check out “ Grow Your Email List Using Twitter Lead Generation Cards.” 'To keep your email list growing like crazy all year long, you need to make it easy for people to sign up. Check it out. ” 5.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Lead] Lots of Vendors Can Help You Find Leads on the Web
    'Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Some vendors only rank leads while others build multiple models for different purposes. Infer runs multiple models against leads provided by the client.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Lead] Why Marketing Operations is the Heart of your Marketing Team
    They can then be responsible for the campaigns and programs that set lead scoring, lead source and your revenue model.  'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. Boy, was I wrong. Unsure?
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Lead] Are QR Codes Dead?
    They''re in subway stations where there''s no WiFi, on TV commercials that have an air time of a second or two, and some of them lead to broken links or landing pages that aren''t optimized for mobile. 'Just a few years ago, QR codes seemed to be "the next big thing." can''t even recall watching a friend scan a QR code, either. What Happened?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Lead] Social Media and the Stock Market: A Lesson in Global Manipulation
    large, national retailer uses Big Data to identify emotionally-troubled teens and targets them as a leading demographic for alcohol and cigarette sales. large, national retailer uses Big Data to identify emotionally-troubled teens and targets them as a leading demographic for alcohol and cigarette sales. Read on. The Experiment.
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Lead] Questions from the 5 Futuristic Email Tactics Webinar
    These tips represent the latest trends and best practices from experts in the field, with examples that demonstrate how leading brands are setting these ideas into action. 3)     Are you able to integrate email with social media and website landing pages connecting the lead data? Put key information at the top. Stick to basic HTML.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Lead] 4 Fresh Ways to Squeeze More Conversions Out of Your Blog
    By placing the form directly under the CTA copy, we shortened the conversion path and in the hopes of capturing more leads at precisely the right time: immediately after finishing a post. Of those 33, 42% converted on the offer, leaving us with 14 new leads. This resulted in 24 new leads. How is that even possible? The Numbers.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. special thanks to everyone involved for all their hard work.
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] Ren�� Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
    They are leading a new era in cyber security by protecting thousands of enterprise, government, and service provider networks from cyber threats.Ren 'Marketing is responsible for greater and greater amounts of the sales pipeline these days. Ren Bonvanie isthe Chief Marketing Officer of Palo Alto Networks.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] How to Promote Your Content Using Paid, Earned & Owned Media
    Below shows the growth in leads (in purple) from one link to an ebook featured in a story on Inc.com. In total, this one link drove over 800 incremental leads in 30 days. Any calls to action or citations leading back to landing pages in the original content can drive massive amounts of conversions over time. Content Coverage.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] Don’t Ignore These 10 Financial Services Marketing Trends
    Martha Bush is VP of Strategy at SIGMA Marketing Insights, with over 20 years experience as lead adviser for SIGMA’s strategic data marketing client partnerships. Has your organization taken the time to understand and adjust to these industry developments and incorporate them into marketing strategy? Marketing Analytics is red hot.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] Why VBMA is the Robin to Your Batman
    Similarly, VBMA technology is there to watch your marketing automations back any time a lead slips through the cracks. Leads get missed anytime they go offline and pick up the phone to call your business. 'Every hero needs a sidekick. similar pairing is taking over the world of marketing. Smooth your rough edges.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] How Marketing Can Collaborate with Sales to Create Engaging Content
    Let sales take the lead. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Sharmin Kent , Marketing Content Specialist at TinderBox. An organization''s marketing team is usually responsible for creating sales content, and communication and collaboration between the two departments can be rare. Go prospecting.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    And it''s about more than writing blog posts and setting up landing pages and generating leads. To be an effective inbound marketer, you also need to be able to nurture those leads and help your sales team close them into customers, too. It’s impossible to know when leads are ready to become customers. Email is dead.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] Content Marketing: How do you know if it���s working?
    Phone calls and lead generations. 'How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Why can’t we have a report for our blogs? Or for e-newsletters? newsletter 75%.
  • SYNECORE  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] What Are Buyer Personas & Why Do they Matter?
    Next, you can utilize online tools like your contact database to see if there are any patterns in the way new leads are consuming your content online. 'When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. What Is a Buyer Persona? Headshot.
  • ENGAGE  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] How to Be Your Own IT Help Desk
    Next, add the version, 8, as opposed to XP or (shudder) Vista. Then move on to the next biggest thing, Firefox. We didnt lead with Firefox because youll get both PC & Mac resultseasily twice as many results as you want. The computer worked fine for a couple of weeks until something broke.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Lead] Landing Page Best Practices You Should Still Test For Yourself
    That''s just what Sierra Tucson tested out with an A/B test for landing page length -- and they found that their longer landing page, which spent more time outlining value proposition, saw a 220% increase in new leads. It''s possible that long forms that generate fewer, high quality leads are better for your bottom line. Social Proof.
  • BLUE FOCUS MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Lead] Listen to the Voice of Your Employees #SocBiz #HR #IBM
    However, they also learned that implementing workforce analytics continues to be hindered by both technical and skill-related issues. Such was the challenge when Jonathan Ferrar (@ JAFerrar ), Vice President of IBMs Smarter Workforce (@ IBMSmtWorkforce ), was tasked with leading HR workforce analytics at IBM.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Lead] A 3-Step Framework to Connect the Dots Between Marketing & Sales
    Unfortunately, the reality is that marketing and sales teams are often at odds, unable to see eye-to-eye on information management, lead generation, and customer education tactics. They’re the ones on the phone speaking with the leads your marketing team generated. Let’s take leads as an example. Enjoy this post?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 12, 2014
    [Lead] 3 B2B Conversion Tracking Mistakes Not to Make
    Conversion tracking can be tricky, in particular for B2B businesses, where leads can come in the form of several types of actions. If you arent familiar with the concept of last-click attribution modeling, it basically gives the sale/lead to the channel with the most recent interaction. Or at least we should know that.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Lead] Higher Ed Marketers: Stop Thinking about Leads and Start Thinking about Students
    Stop thinking about lead aggregators. Higher education marketers who focus on leads often get stuck on digital tactics affecting the end of the digital funnel, because thats where they see the leads convert. Not only is social media ideal for attracting potential students online, but it is essential to nurturing leads.
  • HUBSPOT  |  TUESDAY, AUGUST 12, 2014
    [Lead] 7 Creative Ads Even Inbound Marketers Can Love
    By being incredibly transparent, Domino''s got more people to trust them, which lead to an increase in sales. 'When ads are bad, they''re annoying to watch. They interrupt what you''re doing -- browsing the web, surfing your social feed, watching your favorite TV show -- don''t feel targeted, and offer nothing of value. The catch?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [Lead] How to get start with Marketing – Step 1 – Buyer Personas
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas. B2B demand generation B2B lead generation b2b lead generation companies Buyer Personas 'As the author of a recent post on the growing importance of marketing.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [Lead] How to get start with Marketing ��� Step One
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas. B2B demand generation B2B lead generation b2b lead generation companies Buyer Personas 'As the author of a recent post on the growing importance of marketing.
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