• BIZIBLE  |  THURSDAY, JANUARY 19, 2017
    [Lead] The 4 Stages of B2B Marketing Performance Management Maturity
    Visibility into how marketing is impacting the bottom-line is limited and largely a guess -- “According to industry benchmarks, 1,000 leads results in about 50 opportunities, which results in about 10 customers.”. Systematic improvements are the best way for a marketing organization to make consistent gains in performance.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Lead] It’s Time You Knew What Your Brand and Usain Bolt Have in Common
    The glory of a successful campaign all pulled together, beautifully presented and generating leads , doesn’t come without the struggle, the back and forth and the elbow grease of developing good ideas that come to fruition. For eight years, Bolt has been the standard of athleticism, triumph and competition. Sales Team. Product Team. Brandin
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 19, 2017
    [Lead] How To Maximize Your ABM Investment With Better Data
    Either there is missing information that is needed for personalized messaging or — even worse — there is incorrect firmographic or contact data that leads to botched campaigns. What has account-based marketing done for me lately? This was down from 34% in 2015. Account-Based Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 19, 2017
    [Lead] How to Define Content Marketing Objectives in 3 Simple Steps
    Whatever it is, you need to make sure you’re creating the type of specific content that will lead to your desired customer action. During the analysis, we discovered that much of the content we had been writing about was not the content that was leading to traffic gains and conversions. If you build it, they will come.
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Lead] How Many Touchpoints Are in a Typical Campaign?
    More data for you to work with (for lead scoring and content strategy). Think of a quiz with multiple questions and a results page that leads to a bigger asset.). You get a multi-touch campaign that leads the prospect on a journey they want to go on with a variety of formats to choose from. Landing page. White paper. Or later?
  • INFER  |  THURSDAY, JANUARY 19, 2017
    [Lead] Justin Norris of Perkuto on the State of B2B Advertising, How ABM is Making Outbound Cool Again, and Extending Marketo [Podcast]
    This week, we’re joined by Justin Norris, Solutions Architect at Perkuto to talk about how his experience with hundreds of Marketo-based sales and marketing stacks has given him a unique perspective on sales automation, lead routing, and architecting solutions that string together many technologies and systems to do awesome things.
  • BIZNOLOGY  |  THURSDAY, JANUARY 19, 2017
    [Lead] Mobile marketing must-haves in 2017
    Marketing automation has proved to be a productive approach to nurturing leads in email marketing campaigns (the #1 driver of conversions, online), and 2017 will continue to push sales forward. The more you know about a lead, the better you can respond and we know that consumers behave differently on mobile than desktop. Conclusion.
  • VIDYARD  |  THURSDAY, JANUARY 19, 2017
    [Lead] The Story of a Storyteller Who Became a Vidyard Customer
    So Stephanie discussed Vidyard with her VP of Marketing, who agreed that the analytics Vidyard could offer, as well as the deep integration with the marketing automation platform and CRM that they were already using, could only help them understand their leads even better. How did you do that? Well I have. Stephanie Totty works at ExamSoft.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 19, 2017
    [Lead] How to Use User-Generated Content to Inform Your Content Strategy
    Your brand’s website was flooded with traffic from ever-more visible search results, your social platforms swelled under community interaction and interest, and your content platform went from being simply a blog to being a lean, mean, lead-generating machine. It’s been nearly three years. So what went wrong?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Lead] Tools and Tips for Outbound Sales Prospecting
    For those not familiar with Sales Navigator, it allows sales professionals to tap into the power of  LinkedIn for social selling , with features like lead recommendations, CRM integration, lead builder, and prospect/customer updates. We do everything with that in mind. In 2016, we added a 65% year-over-year growth in pipeline.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Lead] The new standards for strategy and social media success
    The skillsets needed to lead to the next level of marketing proficiency. Ultimately you want this to lead to a buying relationship. By Mark Schaefer. I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Lead] The Introductory Guide to Search Engine Optimization in 2017 [Free Download]
    strong SEO strategy will help your business generate more leads and get found by potential customers, but search engines are constantly switching up and tightening up their criteria for high rankings. Think about everything you’ve bought in the last six months, specifically the big purchases. Every year, over 2.8 SEO Daily Promo
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Lead] The 26 Best All-in-One SEO Tool Suites
    Tap into conversions, competitor info, collect leads, and improve your search engine ranking with SEO monitoring.” — SEO has a lot of moving parts. Best all-in-one SEO tool suites. Optimizing all of the factors that can impact search ranking can be approached in different ways. Google Review Count:  330. Google Review Count:  306.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2017
    [Lead] 4 Exercises That Boost Creative Confidence
    For example, exercising regularly has been proven to increase confidence levels and lead to healthier eating and sleeping habits. If you work in a creative profession, you've likely battled with self-doubt at one point or another. Perfectionism is the bane of any creative professional's existence. If you're a copywriter, take up photography.
  • VIEWPOINT  |  WEDNESDAY, JANUARY 18, 2017
    [Lead] Our AE’s Would NEVER Have Been Persistent Enough to Uncover This Opportunity
    When we explained the number and type of touches this lead required, the president of that company said: “our AE’s would never have been persistent enough to get this opportunity.”. Here are the facts: We worked the lead from August – December of 2016. We recently turned over a huge opportunity to one of our clients. B2B Sales
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Lead] How to Build the Perfect B2B Social Media Strategy
    It makes sense for brands to concentrate on the platforms that get them more interactions (thereby more leads, money, and ROI). However, when it comes to comments/replies and shares/retweets, Facebook takes the lead. B2B marketing on social media might seem like a tough challenge. Where Should B2B Brands Hang out More? Timing.
  • BIZIBLE  |  WEDNESDAY, JANUARY 18, 2017
    [Lead] What Is Algorithmic Attribution? And Why Should B2B Marketers Care?
    Attribution data -- the number of leads, opportunities, revenue, etc. Finally, if you want to see your marketing and sales teams’ performance at more specific stages of the funnel -- e.g. lead, MQL, and SQL instead of just lead -- an algorithmic model will allow you to do that. What is algorithmic attribution? Our experience.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Lead] MarTech: Top 100 Influencers and Brands
    With newer technology terms – AR, VR, AI to include a few – overwhelming the C-suite enough to re-assess their investment decisions, the industry seems far from consolidation even though leading players like Salesforce, Oracle, Microsoft, Google are on an acquisition spree. MarTech WHAT ARE THE INFLUENCERS SAYING? TOPIC ANALYSIS. Company.
  • SNAPAPP  |  WEDNESDAY, JANUARY 18, 2017
    [Lead] Answer the Question! 5 Minutes With SnapApp’s New Director of Content Strategy
    What’s the most exciting thing about leading a content team? With 2017 in full force, unwieldy and inescapable, we happily announce that SnapApp has a new Director of Content Strategy. First thing’s first, coffee or tea? Coffee. Definitely. And constantly. Though on occasion, if I’m feeling fancy, a chai tea will do the trick. Q. Be honest.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Lead] What Does it Take to Build a Successful Sales and Marketing Team?
    In addition to brainstorming on new ideas, a regular meeting gives both teams the opportunity to share important KPIs related to lead generation, conversion optimization, and market analysis. Working side by side, the sales and marketing teams represent the growth engine that will propel your business forward.
  • LEAD LIAISON  |  WEDNESDAY, JANUARY 18, 2017
    [Lead] How to Run a Webinar: Pre-Webinar Bonding & Follow-Up
    The post How to Run a Webinar: Pre-Webinar Bonding & Follow-Up appeared first on Lead Liaison. This is the eight installment in the series  How to Run a Webinar. In our last post in this series, we talked about building a compelling landing page and “Thank You” page. Pre Webinar Bonding. Follow Up. Click here for a demo!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Lead] 12 Questions You Need to Ask Before Hiring an SEO Company
    In the best-case scenario, your partner grows organic traffic to your site, improves your search rankings, and helps you generate more leads and sales. Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 18, 2017
    [Lead] Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs
    All sales leads are not equal. know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing and lead generation programs. They don’t want to waste time and money like the companies that Straight North recently evaluated.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, JANUARY 18, 2017
    [Lead] Secrets of the fastest growing B2B marketing agencies
    The B2B Agencies Benchmarking Report reveals that 62% of agency leaders (we spoke to 75 of them from the UK’s leading players) describe their commercial performance in 2016 as ‘good’ and a further 26% report that it was ‘strong’.  B2B marketing agencies are in rude health.  But some agencies out-perform even these healthy benchmarks. 
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Lead] How to Detox From Social Media Without Deleting Your Account
    In the long term , these effects can lead to insomnia and chronic sleep deficiency, which can increase the risk of persistent health issues and some cancers. If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. Think about it. Sound familiar? In fact, please don’t.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Lead] 5 Content Marketing Predictions for 2017
    This content helped marketers harness more leads to ultimately fuel future sales. The new year is here, and as marketers look back and reflect on the previous year — what worked, and what didn’t ‒ we also look ahead. As a group, marketers are doing pretty well with content marketing. But even so, it helps to look at upcoming trends. But why?
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Lead] 7 Ways Freelancers Can Start Earning More in 2017
    Client work can come and go unreliably, leading to alternating periods of stagnant income and burdening workloads. Lured by the promise of greater flexibility and more interesting projects, more and more people are leaving their traditional office jobs behind for freelancing careers. That's a pretty significant 35% of the US workforce.
  • 3D2B  |  TUESDAY, JANUARY 17, 2017
    [Lead] The Traits and Habits of Successful Business Development Pros
    They start to qualify their leads immediately by asking the right questions—those that help determine whether they can help their prospects and they have the authority and budget to make a purchase. Understand the Value of Persistence According to studies , 44 % of salespeople follow up once on a lead. Keep an Eye on the Future.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Lead] The Evolution of Data Journalism
    “Failure Factories” showed how a reporter’s nose for news can lead to more effective and thoughtful journalism when paired with data visualization that condenses mountains of data into a more digestible narrative. The good news is that more information leads to an even playing field. Letting data tell the story.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Lead] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    One company leading that futuristic charge is software giant Salesforce, which announced its new AI late last year, aptly named Einstein. More often than not, it leads back to bringing marketing and sales together on the same platform. The more that martech evolves, the more it sounds like some far-off future. Exactly.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Lead] 5 Insane Advantages of an Inbound Website Redesign
    My website isn't really benefiting my marketing/lead generation strategy. If your website isn't selling around the clock, you're missing out on leads and revenue. Here’s are the advantages of an inbound website redesign: How it can grow leads and conversions, trade cost for value, and improve ROI for your business. Your website.
  • BIZIBLE  |  TUESDAY, JANUARY 17, 2017
    [Lead] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that. To do their job well, B2B media managers need comprehensive attribution information and insights.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 17, 2017
    [Lead] The Time is Now for the Future of Modern Marketing
    Technology-focused marketing without the customer experience will lead to a dystopian future where The Terminator’s Skynet really has taken over. We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017 , it seems like the future is already here. We should not fear the future.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Lead] Content Marketing and Sales Alignment: 5 Mutual Benefits
    The isolation doesn’t necessarily result in a rivalry, but it can lead to some contention and the effects on the organization can be noticeable. Lead Generation. Most B2B marketers agree that sales lead quality is the most important metric that they measure. Broken and/or flawed processes (42 percent). Topic Generation.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Lead] [New Report] 2017 State of Human Resources: Content Consumption and Demand Report
    Analysis into the active HR personas, HR content consumption trends, and the most in-demand audiences of HR companies was completed using the NetLine B2B content syndication lead generation network that processed more than 8.5 million leads in 2016.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Lead] Leveraging AI for Sales & Marketing – Beyond the Hype
    Companies use this technology to predict which leads will become customers based on traits or behavior that indicates their likelihood to buy, then make decisions on how best to pursue those opportunities. Scoring leads based on behavior and fit to prioritize sales efforts. Predictive Analytics vs Other AI Technology.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Lead] 11 Free Sales Tools to Pump Up Your Pipeline
    But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. Used for: Building lead lists from social profiles and finding contact info. We all do, really. Streak.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Lead] Social media strategy leaders: Robert Bochnak
    We’re bringing in engagement, which we hope will lead to more participation with the institution. Hello, Bob ! Can you please describe your professional background? Before working at Harvard, I worked in communications for the Boston YWCA and Tufts University Graduate School of Arts and Sciences. Next I launched a blog. Like this post?
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Lead] Lead Liaison Opens It’s Doors to Partners
    Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. Lead Liaison’s mission has always been to form partnerships with each of their clients to help them reach their marketing and sales goals. Interested in partnering with Lead Liaison? About Lead Liaison.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Lead] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    The more engaging your content is, the more people will have something to say about it, which leads to the coveted comment either on your blog or on social media. Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. Set Engagement Objectives. Target Personas, Not Demographics.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Lead] What We Learned From Our First Year on Medium
    This leads to much higher engagement on Medium and it’s this engagement, not search behavior, that fuels further discovery. Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Here we go.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 17, 2017
    [Lead] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    But since we also wanted to show off what that SnapApp platform was capable of and close with a demo request, we decided to include the content as a sales enablement piece for more bottom-of-the-funnel leads as well. We used a SnapApp feature that allows any known user to our Marketo database to skip the lead form. Please.”
  • KEO MARKETING  |  MONDAY, JANUARY 16, 2017
    [Lead] New Guide Delivers 2017 Digital Marketing Trends
    Leading B2B Marketing Agency KEO Marketing Releases Marketer’s Guide for Creating an effective 2017 Marketing Strategy. Leading business to business (B2B) marketing agency KEO Marketing understands that many businesses are planning their marketing strategies for 2017. About KEO Marketing. KEO News
  • CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Lead] A brief introduction to network science math in marketing
    When coupled with artificial intelligence techniques such as reinforcement learning , these methods lead to strategies that optimize budget allocation and, ultimately, drive revenue. Differences in connectivity and temporal traffic patterns between domains can lead to drastically varying propagation values. Moving Forward.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Lead] How to simultaneously attract new prospects and retain loyal customers
    One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.  B2B companies tend to focus more resources on attracting new customers than retaining current customers. Sealed the deal.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2017
    [Lead] Does Your Martech Stack Add Up to a Good Customer Experience?
    These are opportunities to engage and interact with people, and also to build social media into your lead generation activities. The customer journey is an increasingly complex beast. Your prospects and customers are interacting and engaging with you over a whole series of different channels and touchpoints. The keyword is orchestration.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Lead] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    By identifying these positive trends—even though they exist at an unfeasible scale—you can reasonably argue that time and persistent content marketing can increase the volume of that positive activity, leading to significant gains in ROI that actually will move the needle in terms of sustainable marketing spend. 2. Measure Short-Term Success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Lead] Content shock re-visited, the content marketing myths and realities
    Theoretically, the most amazing, helpful, and useful content attracts high-potential customer leads that can be funneled into a nurturing program. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. In any event, the cost of producing this content is going to go up, up, up. Content Shock.
  • THE B2B RESEARCH BLOG  |  MONDAY, JANUARY 16, 2017
    [Lead] B2B marketing agencies optimistic about BREXIT
    Ask agency leaders (we spoke to 75 of them from the UK’s leading players) about their commercial performance in 2016 and the response is overwhelmingly positive.  62% describe it as ‘good’ and a further 26% report that it was ‘strong’.  Things might be rosy just now, but is BREXIT about to disrupt the agency world?
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Lead] How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]
    Marketing experiments -- like testing the copy of an email subject line or different landing page designs -- can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. Experimenting with your marketing is critical for success in online marketing these days. Marketing Data Daily Promo
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Lead] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Marketers at average firms, on the other hand, tended to focus on acquiring new leads and converting them into customers. Track the number of downloads, views, and leads generated by each one. Track how many leads you get from them. Lead Generation Reports & Analytics attract attraction lead generation lifecycle metrics
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Lead] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Lead] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • CONTENT STANDARD  |  SATURDAY, JANUARY 14, 2017
    [Lead] How to (Finally) Simplify Your B2B Marketing Technology Stack
    The advertising team is having trouble tracking down a figure, while at the same time the executive board is curious to see a breakdown of the previous quarter’s web traffic and lead information. The VP of marketing at a B2B technology enterprise sits in her office. The space is cleanly decorated, sparse, and tasteful. Right?
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Lead] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. AOL thinks that creating better, less-intrusive ads will lead to higher engagement. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s TOM example: AARP. Click To Tweet.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Lead] Expand your Offer Strategy to Increase SEM Performance
    But the second reason is because technology marketers (and their sales counterparts) are impatient, have short term business horizons, and don’t want to “wait around” for leads to be qualified. Otherwise, you’ll simply to be throwing unqualified leads at your SDR team only to be told “they weren’t ready.”. Actually, I know why it is.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 13, 2017
    [Lead] 3 Things Marketers Need to Know About Snapchat Spectacles
    Marketing Automation lead dataSnapchat has a market value of upwards of 25 billion and millions of users. So, it stands to reason that its newly released Snapchat Spectacles should be a product that will hit the ground running? After all, they’re glasses where you can easily take videos on the move.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 13, 2017
    [Lead] 7 Things Your Email Deliverability Consultant Wish You Knew
    However, this changed over the past few years, when Gmail lead the way using subscriber engagement behavior in their spam filtering algorithms and others followed. As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. How much is too much?
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 13, 2017
    [Lead] Is B2B Marketing Based on Fact or Fiction?
    Four Tips I Learned Through Customer Discovery Wondering why your latest expensive and time-consuming marketing campaign generated less leads than expected? Maybe it’s time to embrace inbound marketing and pay attention to the data. Too often, marketing executives believe their own institutional fiction. appeared first on MLT Creative.
  • VIEWPOINT  |  FRIDAY, JANUARY 13, 2017
    [Lead] 5 Steps to Account-based Marketing Success
    You need full visibility into how many touches it takes to generate a lead, your lead rate, and your cost per lead at every stage in the funnel. You need to measure which leads are rejected and why. And you need to know at what rate your leads progress. ABM drives bigger, better deals. Segment and Stratify.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JANUARY 13, 2017
    [Lead] The Power of Unsolicited Pitch Letters
    If you ask smart questions, take notes, and focus on understanding their business and personal circumstances (instead of seeking to walk out with a signed contract), you’ll establish the foundation for a relationship that might lead to revenue at some point. Lacking this insight, you have no tangible basis for an effective pitch letter.
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Lead] How to Create Powerful Customer Testimonials Using Video
    Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal. Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. Who should you get on camera?
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Lead] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    One lesson for content marketers is that it’s easy to get consumed by things like driving website traffic, increasing sales leads, or improving search ranking. Brands need to focus on the type of content and experiences that build mutual respect with customers, which in turn will boost website traffic, leads, and other key metrics.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Lead] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. The ability to connect with thousands of leads without all the grunt work? Now that’s truly priceless.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Lead] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    ActiveDEMAND is an integrated marketing automation platform designed specifically to help businesses generate more leads. Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings.
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Lead] 8 Ways to Maximize the Value of Online and In-Person Events
    Examples of event marketing goals include: Generate qualified leads:   This is a common objective for webinars and trade shows, where registration data can provide important indicators about buying intent. Event registrations and on-site activity (such as scanning business cards or badges) can be a source of robust and accurate lead data.
  • LEADERSHIP  |  FRIDAY, JANUARY 13, 2017
    [Lead] What Type of Leader Are You?
    Leadership is a hot topic on all sorts of business websites and in business magazines, so I thought that today I’d do something a little different and talk a bit about the different ways of leading. It can lead to micromanaging, which can cause low morale. Do you think that it reflects the way that you lead your team?
  • HINGE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Lead] Why Should Webinars Be a Part of Your B2B Content Marketing Strategy?
    successful webinar can help convert a new visitor to a lead or take a current lead and move them further along in the process to submitting a request for a proposal. A lot of B2B content is one-sided with minimal interaction. You want prospective buyers to view your firm as a leading authority in your industry.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Lead] How to Create a Content Promotion Plan in 3 Steps
    This works great for some businesses – but sometimes it overwhelms customers and leads to a lot of unsubscribes. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. Step 2.
  • FATHOM  |  THURSDAY, JANUARY 12, 2017
    [Lead] [Webinar Recap] How OhioHealth Navigates Google’s Paid Search Ecosystem
    Correcting strategies for these new healthcare consumer behaviors can lead to significant marketing success. Missed our webinar? We’ve got your back. You can find the most important information from the webinar below—or you can  watch it now. Paid search is complicated. The result? Google AdWords benchmarks and states for health systems.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Lead] Facebook May Have Just Ushered in a New Era for Mobile Video
    Facebook probably hopes its incredible reach and equitable revenue-sharing model leads to a mass migration of content creators from other platforms. For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Lead] How to Plan Marketing Content Around Event Promotion
    Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. Because now you have a foot in the door with some, possibly, very qualified leads. This helps keep potential leads moving down their conversion funnel and may eventually turn these event contacts into long-term customers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 12, 2017
    [Lead] A Look Back at Modern Marketing in 2016
    More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Modern Marketing has come a long way in 2016. Data is part of nearly every marketing conversation. Customer obsession and experience is the main focus. Asking “Why?”
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Lead] 9 Handy Business Calculators That’ll Make Your Life Easier
    Event marketers know how challenging it can be to attribute leads, pipeline, and revenue from events. After inputting average monthly visits, leads, and sales price per customer, this calculator outputs an estimated dollar amount increase after using HubSpot for one year. Did they give you that extra $10K for paid campaigns last month?
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Lead] Marketing Automation for Associations
    They can only follow up with so many leads. Automation lets your team set up winning workflows that work around the clock nurturing leads and retaining members, while your team gets to enjoy their weekends. Without it, your team members having to find relevant content for a specific lead, remember to send it out and follow up.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Lead] How to Protect Your Business from Cyberattacks
    security specialists have stated that cyberattacks are one of the leading threats to U.S. There are numerous media reports of high-profile cyberattacks on large businesses, and this leads some small business owners to believe that their businesses are not at risk. Guest post by Caroline Black. Top U.S. security. Even the U.S.
  • KAPOST  |  THURSDAY, JANUARY 12, 2017
    [Lead] Debunking 5 Agile Content Marketing Myths
    Someone else’s steps to success might lead your team nowhere, but as long as you learn from every step and commit to putting those lessons into practice, you’ll never fall victim to myths. In case that’s you, allow me to present a few recent headlines: Agile Marketing: The Future or Fluff? Why Agile Marketing Should Be A Focus For CMOs Now.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Lead] 5 Interview Questions to Assess Emotional Intelligence
    People with low levels of emotional intelligence might have difficulty managing relationships and dealing with stress, which could lead to burnout or bigger conflicts down the line. Emotional intelligence is more than just a buzzword. That's the second most prevalent reason new hires fail, following only general lack of coachability.
  • DISTRIBION  |  WEDNESDAY, JANUARY 11, 2017
    [Lead] Creating a 2017 Marketing Roadmap for Success
    Pick narrowed his findings down to 12 apps , BuzzSumo leading the way with BuiltWith and Alexa following in the second and third spots respectively. Having a formal strategy to approach the new year can lead to a more concentrated overall roadmap steered around the marketing goals you want to accomplish for your brand.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 11, 2017
    [Lead] 2017 - “The Year of Value”
    As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Unfortunately, you can’t leave Value to chance. The good news, the research is crystal clear. Those that get Value “right” can overcome these challenges and reap significant rewards.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Lead] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    Contently authors have done research and put really great stories together that we’ve published leading up to the videos to set the stage.” A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers. We’ve done Oscars content. ”).
  • BIZIBLE  |  WEDNESDAY, JANUARY 11, 2017
    [Lead] Getting Started with Marketing Attribution Analysis
    Before we get any deeper, let’s take a look at what a cross-channel net new lead/contact report looks like and then we will discuss how to analyze the data. If your Paid Search channel is generating more leads, did you increase your bids or start any new campaigns? But if you’re struggling with where to start, here is a good place.
  • LEANDATA  |  WEDNESDAY, JANUARY 11, 2017
    [Lead] How Sales Ops Can Get What It Wants
    But in her previous position as the lead business analyst and Salesforce administrator at Pivotal Labs , she devised a strategy of creating a strong pitch deck. Buying stuff ought to be fun, right? Especially when you’re not spending your own money. It’s a long and complicated process, not to mention hard work. Maxey is pretty typical.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Lead] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    socially promoted thought leadership piece can boost brand awareness outside your usual circle of connections, leading to more potential leads. Your brand voice is more than just a press release. Sure, plenty of corporate communications and PR professionals understand that brand voice matters. Earned vs. Paid vs. Owned.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2017
    [Lead] Do People Still Read? How Offsite Content Attracts Quality Readership
    It can’t be optimized for SEO as well, and it doesn’t come with the same lead generation tools. Back in the day, they were responsible for writing unique, curiosity-provoking headlines, and leading each story with a hook that had to grab and hold the reader’s attention. and "Will AI take over our blog?". But why? Jackpot. What’s Next?
  • KEO MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Lead] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    KEO Marketing, a leading business to business (B2B) marketing agency, creates and implements innovative strategies to help clients dramatically increase leads and sales. Community Organization Honors Partner KEO Marketing for Exceptional Engagement. PHOENIX, Ariz., The event will be held on Thursday, January 12 from 5:30 p.m. KEO New
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [Lead] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    Find a team lead from every department and build an editorial board. If you really want to give your B2B organization a boost, focus on developing ninja-like skills around internal content creation. Both approaches help you tap directly into what customers really want, and match it with upcoming trends. It’s the perfect storm of value, right?
  • CONTENTLY  |  TUESDAY, JANUARY 10, 2017
    [Lead] The Content Marketer’s Guide to Lead Generation
    According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue. Conversely, holding all of your insights hostage until someone fills out a lead isn’t a great approach either.
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Lead] 10X Thinking…and the Staffing Industry
    How could we become a leading global player in our industry? While I can’t divulge all the changes that resulted from our internal planning, the exercise did lead to amazing ideas for both incremental improvements in our products and services as well as a few radical ideas for major innovations that we will continue to analyze.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Lead] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    To improve your results, it is very important to take the time to regularly test your marketing campaigns and analyze the marketing metrics that matter (which include more than just the number of leads you receive from a campaign). Read on for some ways you can go about testing and measuring your marketing spend in 2017.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Lead] Why the Loss of LinkedIn SlideShare Lead Generation is a Good Thing
    So LinkedIn decided to shut down the SlideShare Lead Generation product. Are you walking around aimlessly wondering what to do with your content and how you will produce leads this month? Lead generation. 3. Cost-per-Lead (don’t waste your money paying for traffic or impressions if you want leads). 4. sure hope so.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Lead] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    As the account director who leads the marketing technology PR team, Sarah is an expert at telling stories about how marketers can use technology and tools to execute better strategies. Since joining Walker Sands in 2013, she has helped dozens of Martech companies identify and reach their key audiences and generate leads. Absolutely.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Lead] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    As the account director who leads the marketing technology PR team, Sarah is an expert at telling stories about how marketers can use technology and tools to execute better strategies. Since joining Walker Sands in 2013, she has helped dozens of Martech companies identify and reach their key audiences and generate leads. Absolutely.
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Lead] Digital Asset Management in the Martech Cocktail
    Construed very broadly, digital marketing technology is the collection/cocktail of digital systems that marketers use to gather, cultivate, and nurture leads and customers. This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group.
  • BIZNOLOGY  |  TUESDAY, JANUARY 10, 2017
    [Lead] Digital futurism, machines that learn, and the end of (our) jobs
    Oddly enough, this should not lead to despair and a dystopian future. The holiday season and the first few weeks of every year is a time to reflect on the old and getting ready for the new, with no shortage of predictions about what the future will bring us. Batman – Navigational Aid Computer. Like this post?
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Lead] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    They can then prioritize leads according to viewing history which is then pushed into existing customer relationship management (CRM) systems and other business applications. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations.
  • LEAD LIAISON  |  TUESDAY, JANUARY 10, 2017
    [Lead] Buzzwords in Marketing Automation: Account-Based Marketing
    Then, instead of nodding your head, you can lead the conversation. The post Buzzwords in Marketing Automation: Account-Based Marketing appeared first on Lead Liaison. Account-based Marketing: its meaning and how it relates to marketing automation. part of the series  Buzzwords in Marketing Automation. Simple Definition.
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