• FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Lead] What Does it Take to Become A Nurture Marketing Organization? – This Week in Creating Your Unfair Advantage
    While all of this may lead to the success of organizations, it will also lead to a career advantage for those marketers helping their organizations to get to the next level. Learn about optimizing your team for integrated marketing by pairing data and creativity, breaking down silos, and more. Why Should You Listen? Blog Feed
  • BIZIBLE  |  MONDAY, SEPTEMBER 26, 2016
    [Lead] How to Measure the Revenue Impact and ROI of Webinars
    If you’re using a W-shaped attribution model and a person, as a result of registering for the webinar, converted into a lead, they would receive 0.3 Webinars are an important component of many B2B marketing programs. Webinars are content, in which you then use other channels to promote it. Here’s how to do it. Revenue Report. credit.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 26, 2016
    [Lead] 3 Essential Guidelines for CMO Social Media Success
    Optimism about executive social media impact has been fueled in part by studies like the BRANDfog survey, which reports executive social participation leads to better leadership, creates more brand transparency and helps build better connections with customers, employees, and investors. The CMO is. Brands & Marketers
  • KAPOST  |  MONDAY, SEPTEMBER 26, 2016
    [Lead] 4 Ways Using Predictive Analytics Can Answer Your Sales Woes
    At most companies, improving lead volume, velocity, and value falls squarely on the shoulders of marketing teams. They must be smarter about zeroing in on the prospects most likely to turn into qualified leads. What’s more, those leads must then be ranked. Lead Scoring: No Longer Just a Hunch. Practice Makes Perfect.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 26, 2016
    [Lead] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    But while the professional networking site holds major potential for amplifying thought leadership, boosting brand awareness, and generating leads, success on the site isn’t a given. Explain why participation can improve the visibility of the company, thus increasing exposure to potential customers and leads. Test Your Content.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Lead] The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster
    If the demo goes south, the client “didn’t get it.” If the leads aren’t coming in, it’s marketing’s fault. This inevitably leads to price wars with inferior competitors where they cleave their own commission and devalue their products all because they failed to educate their prospects on how they aren’t a commodity. Sales b2b
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Lead] 5 Key Differences Between Email Marketing and Marketing Automation
    You’ve started to gather a critical mass of leads. Marketing automation software , on the other hand, monitors every digital interaction a lead has with your business. It also compiles all that data into an activity history that gives a 360-degree view of your leads and their digital footprints. Did they click a link?
  • PUREB2B  |  SUNDAY, SEPTEMBER 25, 2016
    [Lead] Why Businesses Need Marketing Qualified Leads
    In marketing and sales, we’re always on the lookout for leads. However, not all leads are created equal. Leads that have the biggest impact on your bottom line are Marketing Qualified Leads (MQLs). What is a Marketing Qualified Lead? Every business has their own criteria for determining the quality of a lead.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Lead] Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On
    The best strategy is to identify the leading trends and build strategies that leverage these movements. Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 24, 2016
    [Lead] This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
    ON24 : Webinars have become the single most important marketing tool to generate leads and drive new business, but are you happy with the performance of your webinars? A few best practices can make the difference between a huge success and a waste of time and resources. In this episode, Adblock Plus starts its own ad network (or does it?).
  • FATHOM  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead] The Nurture Executive Forum: Uniting Transformational Marketers
    Rather than talking about leads, impressions, or page views, marketers are beginning to think more holistically. “Nurture is the end to end customer experience, across all facets of the relationship.”. Stephen Epple, Vice President of Nurture Marketing at Fathom. The marketing landscape is changing rapidly. Read more about it below.
  • KEO MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead] Planning for Search Engine Optimization in 2017
    As a leading SEO agency , KEO Marketing has created many high-impact and award winning SEO campaigns for our clients. Search Engine Optimization (SEO) continues to change every day. Since we will soon be entering the fourth quarter of 2016, it is time to start preparing our SEO marketing strategies for 2017. Search Engine Optimization
  • THE POINT  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead] Winning B2B Email Campaign Keeps it Simple
    B2B Marketing Copywriting Creative Demand Generation E-mail email design email marketing lead generation B2B email B2B email agency B2B email marketing B2B email tips bouncex email copywriting email creative email marketing agency email marketing best practices email marketing tipsIn B2B email marketing , does short copy always win over long?
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    On the otherside we want to look at how many people filled out a lead generation form or how many people got to get an estimate and gave us their information. Lead Generation Forms. I’m a big proponent of having a contact form and lead generation form directly on the website. Want to turn your website into a staffing ATM?
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead] #GoPredictive with Infer at Dreamforce 2016
    Host Analytics leverages Infer’s advanced data science to first score the quality of incoming leads, then uses LeanData to automatically route the best leads to the correct reps. Leading up to Dreamforce and throughout the event we’ll be sharing stories of how some of the most innovative folks in sales and marketing #GoPredictive.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead] Will the Era of Knee-Jerk Content Marketing Ever End?
    They’ve also generated leads at a 1,952 percent higher rate (I know this stat thanks to Skyword’s Marketo integration, which allows us to look at leads generated from specific articles). Bottom line: While our interview stories drive many more leads, they are not 1,952 times more time-consuming. 2. Probably not.
  • B2B LEAD BLOG  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead] How Well Do You Know Your Customers?
    Your customers are the heart of your business, and a customer-centric marketing campaign is the most effective at producing leads. To improve both the quality and quantity of leads, you need to have an […]. How well do you know your customers? As a business owner, this is one of the most important questions to ask.
  • KAPOST  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead] This Content Marketing Stuff is Getting Complicated
    Capture leads and nurture prospects into customers. Content marketing in a nutshell: Identify the challenges your prospects and customers face. Publish high-value educational content to overcome the challenges. Sales go up. Marketing costs go down. Strike up the music and dance. Uh, wait. You’ve tried content marketing. Kapost hears you.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Lead] Why Business Travel Is Making You Sick (And What You Can Do About It)
    At the very least, it distracted me from any stress leading up to my commitments the next day, like a big meeting or presentation. And since stress often leads to sleeplessness, as it does for 33% of adults , that helped to mitigate the “first night effect.". I recently read that 45% of Millennials want to travel more for business.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead] How Global Citizen Became the BuzzFeed of Social Activism
    People are skeptical that social posts can lead to tangible results at the government level. A few weeks ago, comedian Chelsea Handler stuck her face in a bowl of spaghetti bolognese. The video was not a stint on one of her late night appearances. Will Italy pledge to end hunger at the Global Citizen Festival? PastaPolitics.”
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. While leads and sales were deemed the most. LEADS NURTURED (5.5) 9 10 11 DIRECT REVENUE (5.4) Copyright © 2015 Contently. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] Study: How Much of Your Content Marketing Is Effective?
    publishing more content often leads to diminishing returns. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? content. 10.5% 9.1%
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] Content Methodology: A Best Practices Report
    industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] Staffing and Launching Your Content Marketing Program
    These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] Content Marketing Playbook: Strategy and Roadmap
    returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. After.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] Evangelizing a Content Marketing Program
    B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. leads.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Our High-Performance Website program is designed to give your firm every advantage in the marketplace—from spelling out your value proposition to generating a steady stream of qualified leads. On-Site Tools. Google Analytics.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead] How To Increase Referral Traffic And Get More Leads
    So, what is referral traffic and how can you use it to generate more leads ? This in turn gets your content in front of new people, giving your website the opportunity to convert that visitor into a lead and your sales team the opportunity to convert that lead into a new customer. Lead GenerationWhat Is Referral Traffic?
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead] 8 Roles You Need to Build an Ace ABM Team
    As the marketing team seeks to orient their marketing strategy, results, and reports by accounts, it becomes necessary to acquire martech that will map leads/contacts to their respective accounts. There’s no longer a “handoff” of leads between sales and marketing. Ready to stack the deck? And ninjas don’t wear ties.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead] Keys to Containing Your Marketing Costs
    Stretch: An aggressive focus on driving leads, conversion and sales. Goal: Provide qualified leads. Even with the changes in technology and the ever-growing move to digital marketing, careful evaluation and planning can lead to a marketing budget that will help you reach your marketing goals with a minimum of surprises.
  • IKO-SYSTEMS  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead] Check us out in Gartner’s 2016 Market Guide
    As Gartner outlines, with our base in predictive demand generation, we offer a combination unique on the market of predictive net new leads and integrated email engagement …along with expert consulting to boot. When shopping around for a sales or marketing solution, it’s important to have reliable information. Have we piqued your curiosity?
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead] More Than Automating Emails For Marketing Automation
    Think of database standardization, lead scoring, progressive profiling, actions triggered from form submits, multi-touch programs; these are some basic examples of things that can be easily be automated, maintained and optimized for peak performance via marketing automation. If there was a Marketing Automation soiree, I’d be the host.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead] Marketing Guru Covers: Social Posting and Targeting
    See how Lead Liaison’s software helps you manage and track your social media efforts  here. The post Marketing Guru Covers: Social Posting and Targeting appeared first on Lead Liaison. It’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Facebook. Twitter.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead] Lead Liaison Gives Customers Exactly What They Need
    While it might be news to some, Lead Liaison’s clients already know that their marketing automation solution is tailored to fit their specific needs. In their latest release, Lead Liaison added several new capabilities that clients requested within the past few months. The Lead Liaison team heard that need, and made it happen.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead] How to Incorporate User Generated Content into Your Nonprofit Marketing
    They're also on the leading edge of what your prospects are talking about and what new platforms they're using to do it. A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. They have a credibility and authenticity that can't be manufactured. Alright, Sounds Great.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead] 4 Steps to Get Started with Marketing Automation
    To get more leads. You might say, for example: I want to get 15% more leads this month, over last month. Nurture those leads with a variety of great content, and help them keep learning. You can set up a lead scoring system so that the people who are most interested have things to do that you can score. SET YOUR GOALS.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Lead] How to Engage Your Audience Using Digital Advertising
    Use paid channels to promote your content with the goal of turning the traffic generated by your ads into leads, and you'll be adding far more value to your audience and positioning your brand in a more positive light. Digital advertising doesn't have the best reputation amongst consumers. Absolutely, but it's all in the execution.
  • LATTICE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] Making the Case for Predictive Marketing and Sales
    Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] What Is a Content-Enabled Campaign?
    They help deliver content based on buyer needs and interest that encourage progression through the funnel while gathering better data to score, nurture, and qualify leads. Data from an upcoming Demand Gen Report has found that 34% of marketers say they’re seeing better lead quality and a higher number of sales accepted leads.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] 4 Skills for Marketing Professionals Every Firm Needs to Grow
    Lead generation. In professional services, business growth is closely correlated to the composition of marketing skills within a firm. Results from the Hinge Research Institute’s 2016 High Growth Survey point to identifiable differences in the way high-growth firms market their services. You should consider doing the same.  . Blogging.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] How Top Sales Reps Leverage Video to Crush Their Monthly Numbers
    When you have better targeted leads that have a higher probability of closing, the salesperson can not only build up a solid, sizeable funnel, and the intel helps you close quicker. What if you could make your sales job easier by using video intelligence to help determine exactly when to follow up with a prospect and what message to deliver?
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] Marketing Performance Benchmarks for Software/SaaS Companies
    From leads to revenue, Adwords drives a much higher volume of business than LinkedIn Ads -- anywhere from 3 to 5 times as much. As we move down the funnel, from leads to opps to revenue, both channels see decreases. LinkedIn is winning in driving higher value leads and opportunities. Let’s get right into the data.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] Dreamforce: Is It Party Time or Closing Time?
    Speakers and panelists will talk about ways to solve the challenges that all sales teams face — such as lead generation and management, data enrichment and deal acceleration. Invitations for Dreamforce parties are filling up inboxes across the business world. An amazing Dreamforce experience! Voted one of the best parties of DF15! Have fun.
  • INFER  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] In Depth: New Salesforce Reporting Package
    This new package includes 24 new and updated reports which cover Accounts, Contacts, Leads and Opportunity data in Salesforce. Customize  Dashboards over objects such as Leads, Contacts, Accounts or Opportunities to see the ROI of predictive scoring on your business. Adding pipeline through your ABM campaigns. What’s New?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] 5 Proven Tips to Keep Leads Engaged With Retargeting
    Proven Tips to Keep Leads Engaged With Retargeting. 1) Segment your audience. You can even upload a lead list of prospects and target ads directly at a specific segment that’s not in your CRM. Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. shoes).
  • VIEWPOINT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] Three “Lies” That Plague B2B Businesses Today (Part Three of Three)
    hear marketers say this all of the time: “My job is to get leads to sales. It is their job to qualify, nurture and close those leads.” From the other side of the aisle: “Most of the leads I get from marketing are of no value. I don’t have time to sort through dozens of tire kickers that are not even with qualified companies.”.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] The Art of Digital Marketing
    Filed under: b2b lead generation companies , BtoB Marketing , Business Marketing Association , Business relationships , Business Strategy. b2b lead generation companies BtoB Marketing Business Marketing Association Business relationships Business StrategyIBM donates to Seth’s charity, which is a touching event. What do you think?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] Social media strategy leaders: Tory Starr
    From web producer for American Experience to an editorial and social media lead on The Takeaway, she’s also coached Public Radio International journalists and WGBH employees on how to use social media in their research and reporting. Introduction to the Interview. These folks are paving the way for marketing on these evolving channels.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] Why Targeted Audiences Are Important in Online Advertising Campaigns
    Or maybe you want to target candidates on Facebook to generate more leads. What if I told you that your Facebook online advertising could appear in front of “accountants in Houston, Texas” or “supply chain managers in Denver, Colorado?”. Whenever businesses invest in marketing or advertising, they want to reach their core audience.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. Here However, this data is not limited to who our leads are.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] Improving Data Quality to Fuel Marketing Insights
    Low quality data leads to poor insights and wasted marketing funds, yet it’s surprisingly prevalent in the world of business. Your marketing strategy is based directly on your big data, and in order to be successful, that data needs to be highly accurate, relevant, and of high quality. Big Data Marketing big data
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    Not having a lead generation strategy. Keath speculates that it's because Instagram is less saturated than Twitter, which leads to greater engagement. The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling? The solution?
  • KAPOST  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] Ask the Experts: Implementing Change to Foster a Culture of Content and Collabortion
    In your experience, what factors lead to successfully managing and implementing change in an organization, i.e., implementing new processes and technologies, developing a culture of content and collaboration, etc.? There are really three factors that lead to business transformation at a company: CEO Sets the Priority.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] 8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
    This year, 65% of marketers admit that their top challenge is generating enough traffic and leads. Instead, there’s a disconnect between Marketing and Sales around the quality of leads. In fact, marketing-sourced leads are ranked behind referrals and sales-sourced leads by all sales levels from the C-suite to individual contributors.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Lead] 5 Clever Ways to Leverage Client Feedback for More Referrals
    When I was running a lead generation agency, I noticed that the deals that came through referrals had the shortest sales cycle. In fact, leads generated through referrals convert roughly 30% better than leads generated from other marketing channels. It’s no secret: Many agencies struggle every single day to acquire new clients.
  • HG DATA  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] How Saying No Can Lead to Yes
    The post How Saying No Can Lead to Yes appeared first on HG Data. It’s such a simple word, and yet it’s often the hardest word to say. We worry that we’re standing in the way of someone’s plans. We’re not being a team player. Or we just don’t want to be confrontational. You’re opening yourself ultimately to more yeses than you can imagine.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] How to Build a Content Team
    Do you hire writers who don’t know much about lead generation but built impressive journalism careers? “The transition from public television to corporate isn’t necessarily obvious,” said Laura Longsworth, one of athenahealth’s lead video producers. Writers. ” Editors. Multimedia. Strategists.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] The Truth About the ROI of Online Video Ads, in 5 Charts
    This is especially true for “known brands,” which Nielsen defines as large brands like leading car manufacturers or cosmetics companies. It shouldn’t be surprising, then, that 43 percent of marketers say they have difficulty proving the ROI of their online video ads, according to an eMarketer report. Media ROI video
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] How To Improve Campaign ROI With Predictive Lead Scoring
    Despite the proliferation of online ad platforms and marketing measurement software with sophisticated campaign tracking and analytical horsepower, it remains incredibly difficult to assess the quality rather than the quantity of leads that each acquisition channel generates. Put Predictive Lead Scoring to Work Throughout the Funnel.
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] How To Be a B2B Marketer At Dreamforce 2016
    The B2B Marketing Champions Lounge , sponsored by leading B2B companies, will be ready and waiting for B2B marketers like yourself. 11:00 am -- Hands-on Training: Optimize Sales Performance with Lead Qualification. If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco?
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] When & Where Should B2B Companies Outsource Marketing?
    The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. However, I also think transparency is important – how are the leads generated? Are leads shared or re-sold?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. knew this was big, but I didn’t know how to use it until around 2010 when I found a couple of people who were successfully using LinkedIn to generate leads, but they were focused on internet marketers and solo-preneurs. development?
  • PUREB2B  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year
    The company, based in Topsfield, MA, is continually developing new strategies and technologies to amplify the marketing capabilities of the world’s leading businesses. 500 Lead-Generation MarketingPure Incubation recognized by Inc. Magazine as one of the fastest growing privately held companies in the U.S. Topsfield, MA. million.
  • LEAD LIAISON  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] How to Run a Webinar: Define Your Invitation and Registration Process
    Leading up to the event, most of the messages are reminders. The post How to Run a Webinar: Define Your Invitation and Registration Process appeared first on Lead Liaison. This is the fourth installment in the series How to Run a Webinar. You’ve picked your ideal webinar service provider. Define Your Webinar Invite Process.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] 3 Ways To Create Content That Converts
    You’ll probably pass off leads that have a higher number of false positives because you are unable to gauge buyer readiness based on engagement with your thought leadership content. The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. One piece to rule them all. Engage?
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. Influitive. Example of video personalized for recipient named Katie Watson. Marketo.
  • CEROS  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] UX Design & Digital Storytelling: Why Story Is Central to User Experience
    The best product experiences take the user on a journey that leads somewhere they want to go. These choices, in turn, determine where the overall narrative arc will lead and how it will resolve in the end. The path that leads a character through conflict to eventual resolution involves a number of pivotal decision points along the way.
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] Your Audience Called. They Say You’re Fired.
    There’s such an urgent need for more leads, more sales, more revenue, that it’s almost impossible to embrace such a slow-sell, soft-sell approach. “You will get all you want in life if you help enough other people get what they want.” ” – Zig Ziglar. Sounds like a nice philosophy, right? But is it a business strategy?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    These are often your best leads. Today, such practices are not only ineffective, they are very likely to lead to search penalties. Conversions (leads or sales) attributable to search. Organic (non-paid) search is the largest single source of visits for most B2B websites. Second, do some online research. Sources of conversions.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Lead] 8 Non-Sleazy Strategies for Upselling Your Clients
    If you see an opportunity to help a client increase her leads from email marketing, your team should come up with a real plan to help her get there. reaching a new lead goal) , take the chance to step back and ask your client, "What's next?". Among agencies and freelancers, upselling can seem tricky. Marketing Agency Daily
  • I-SCOOP  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] FinTech 2017: how digital transformation challenges of banks will lead to acquisitions
    As mentioned on our FinTech page and confirmed by, among many others, the World Retail Banking Report 2016, partnerships and collaborations in various forms and shapes are the future in the relationships between banks and FinTechs. Yet, not all […].
  • FATHOM  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] What is Nurture Marketing? Pt. 1 – The High Level
    They say “Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey. Nurture insinuates a developing relationship that eventually leads to an action, while integrated just insinuates you’re really connected internally. Are they fluff?
  • KEO MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] How B2B Businesses use Influencer Marketing
    Being a part of the influencer’s network can boost your company’s exposure and lead-generation. You have probably heard the term “influencer outreach” many times and you probably know that the main purpose of influencer marketing and outreach is to align your company with the influencer and their network. KEO Marketing
  • OPENTOPIC  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] Artificial Intelligence Software Is Booming. But Why Now?
    Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. to its products. The post Artificial Intelligence Software Is Booming. But Why Now?
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    If you have a three month cycle from lead to close, you can’t use campaign data from the last three months. But when you start running hundreds of campaigns on several different platforms, it’s easy to make small mistakes that lead to big impacts down the road. You can read more about calculating paid media ROI here.
  • LEANDATA  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] Alignment, Reporting and Myths
    And that might very well lead to a disagreement with your significant other. She demonstrates how LeanData’s lead management solution can enable marketers to track the real influence of their campaigns with hard numbers. Marketing is happy because it can confirm that leads are getting to the right place. No more finger-pointing.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] MarTech Europe preview: here’s what to expect in 6 weeks
    Jason Heller , the global lead of digital marketing operations & technology at McKinsey & Company, will show you how to acheive personalization at scale with the integration of multiple platforms, a bespoke customer data platform, and dash of data science to power decision-making. e.g., machine learning. Accountability through data.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] How to Rock the World of Events and Marketing Automation
    Doing so leads marketers to convert in-person event interactions into digital buying signals that seamlessly feed data into marketing automation to make real-time decisions on the best next steps in the buying journey, and simultaneously improve operational efficiencies. That’s powerful. What if we made events work for you.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] What, How, and When to Measure Your LinkedIn Marketing
    LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. Marketers turn to LinkedIn to achieve two primary goals: to increase brand awareness and engagement through thought leadership, and to drive lead generation. careful look at audience engagement can also reveal potential leads and influencers.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] Join us in San Francisco for Cocktails and Content on Sept. 29th
    Mark leads the growth initiatives for Personal Capital, an innovative financial advisor that combines award-winning technology and professional advisors to help households know and grow their worth. Rich leads the talented Marketing, Categories and Customer Success teams at the world’s largest freelancing website – Upwork.com.
  • KAPOST  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] Want to Sell More? Boost the Relationship Between Sales and Marketing
    How can you map content to sales leads and prospects by effectively using customer feedback? In addition, more full-bodied personas help everyone focus energy on leads with the most potential. 4. Are sales leads moving through the funnel towards an action step? When it works, it’s great and the funnel is full.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] 20 Examples of Social Proof in Action
    This feature encourages visitors to go with the crowd and spend more time on the site, where TrackMaven can prompt them with calls-to-action and content offers to generate leads. I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds. Score.). What Is Social Proof? 10) Yelp.
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] Inbound Marketing or Outbound? Which is the Winner?
    The report also found that inbound and outbound marketing account for nearly equal amounts of leads, budget share, and revenue. The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing?
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Lead] 11 Ad Agencies You Need to Follow on Twitter
    Follow their account to keep up with their latest work and get advice from leading designers. Our work for @Mastercard leads The Age of the Worldless Logo by @kalleomattila @TheAtlantic https://t.co/4V8T1Bpxgo How are clients supposed to trust you with their social media accounts if you can't keep up with your own? Handle : @RGA.
  • PUREB2B  |  SUNDAY, SEPTEMBER 18, 2016
    [Lead] Lead Generation Metrics You Should Be Aware Of
    An effective lead generation strategy operates on a foundation of data, not guesswork. Monitoring and analyzing the “right” metrics is a crucial step in your lead generation strategy or any business strategy for that matter. The post Lead Generation Metrics You Should Be Aware Of appeared first on PureB2B. What to Measure.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 17, 2016
    [Lead] Should Your Content Marketing Strategy Still Include Guest Posting?
    Yes, a popular guest might be able to drive loads of traffic (and beyond that, leads) to your blog, YouTube page, or other content hub. Guest posting has long been a common tactic in the content marketing strategy toolbox. Should brands be inviting guest posters to submit content? Should they be willing to guest post on other pages?
  • JUNTA 42  |  SATURDAY, SEPTEMBER 17, 2016
    [Lead] This Week in Content Marketing: The Business Model of More vs. Less Content
    ON24 : Webinars have become the single most important marketing tool to generate leads and drive new business, but are you happy with the performance of your webinars? A few best practices can make the difference between a huge success and a waste of time and resources. Then, we wrap up with an example of the week from Kodak. Click To Tweet.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    As an attribution solution, we are in the unique position of having a rich database of marketing data that tells the story of how marketing efforts from all channels turn into varying levels of downstream results, from leads to revenue. LinkedIn Ads’ Contribution to Business (Leads, Opportunities, Revenue). LinkedIn Revenue Per Lead.
  • LEANDATA  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] The Hottest Job in Sales Today
    Her point is that there’s really nothing new about the specialized role of front-line salespeople who focus on qualifying inbound leads and/or conducting outbound prospecting to generate pipeline. Some people dream of writing a book. Trish Bertuzzi is not one of them. That’s just not me.”. Bertuzzi, though, very much had a book inside her.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] The Cost of Online v. Offline Lead Generation
    What’s the difference between online and offline lead generation? Aside from the obvious difference of the lead’s origin, each category of lead has their own set of costs and characteristics – and they are differences that are worth learning! Immediate and persistent response can lead to a 340% lift in results.
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] Why Lead Generation Matters to B2B Marketers – eMarketer
    More B2B marketers are getting wise to the benefits of lead generation technology, with many noting the tools help them increase the volume of warm leads created, better segment those prospects and improve targeting efforts to reach them. Brands & Marketers
  • CHIEFMARTECH  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] Running marketing like lean software development
    Our dedication to efficiency has also led us to focus on measuring the ratio between the actual value-adding time — during which a team member actively works towards completing a task — and the entire lead time required to complete a process. You might be asking yourself — what do software development and marketing have in common?
  • LEAD LIAISON  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] Reach More Customers with Postcard Marketing
    Lead Liaison is making it even easier by becoming one of the only marketing automation companies to offer a seamless integration with postcard builder Lob. Here’s how it works: after you cultivate a strong list of leads through our lead management platform , you can then personalize your postcards by greeting your customer by name.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] How Putin’s brand inspires Trump
    Whereas Putin leads an authoritative state and has a broad, captive audience, Trump operates in a democracy with a fragmented audience. Donald Trump recently praised President Putin of Russia with full admiration as “a leader far more than our leader” and that he “has very strong control” over Russia. Both are authoritative kindred spirits.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    My all-time favorite hike to date is the Bright Angel trail , which leads to the bottom of the Grand Canyon. Did you know that Google uses more than 200 factors to determine when and if your content shows up in search engine results pages? Two hundred factors. That’s a lot to account for in your SEO strategy. Sounds better, right?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Lead] Top 5 Marketing Must-Haves for Asset Managers and More
    remember asking him “Where do the leads come from?” Lead Generation Forms. If you have a website, use it for lead generation. But all that traffic is useless unless you have a way to turn it into leads. What type of information is important for your marketing and sales team to know about your leads? Lead Scoring.
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