• HINGE MARKETING  |  THURSDAY, JULY 30, 2015
    [Lead] Why Your Technology Services Firm Can’t Rely on Word-of-Mouth for New Business
    Learn marketing strategies that will generate more leads and increase awareness of your firm in Hinge's Online Marketing for Professional Services book. Hinge's Visible Firm℠ Program is the leading marketing program for delivering greater visibility, growth, and profits. This raises the question of how?
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Lead] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
    Business-to-business lead generation and marketing agency adds 2015 ranking to long list of recent awards and recognitions.  . KEO Marketing Inc., a leading B2B marketing agency based in Phoenix, Arizona, develops and implements innovative strategies to help clients dramatically increase leads and sales. PHOENIX, Ariz.,
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Lead] 4 Marketing Automation Must-Haves For Beginners
    Walk through several scenarios for lead score threshold with your sales and marketing teams, come to a mutual agreement and use it as the scoring threshold for at least four to six months. After that, you’ll want to reevaluate the scoring model and assess how well it is working for qualifying leads. Start simply with the basics.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Lead] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Would you like your social media strategy to help increase website traffic, leads and sales? Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use social media to increase traffic, convert leads, nurture those leads toward a sale and delight their customers.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 30, 2015
    [Lead] 3 Actions for Marketers to Take During the Dog Days of Summer
    Revisit old business leads and unfinished projects. For example: Are there some old sales leads who said they weren’t interested when you first contacted them three months ago, or asked you to call back another time? Sales leads that went cold might warm up again when given a fresh contact during the slow season. 2.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 30, 2015
    [Lead] How eBooks Help Generate Leads and Fill Sales Pipelines
    Are you racing to build credibility, generate leads and close sales? Many businesses experience difficulties building their organizations’ credibility and thereby face setbacks in generating leads and filling sales funnels. One of the best ways to attract leads and close sales is by establishing your organization as trustworthy.
  • MARKETING ACTION  |  THURSDAY, JULY 30, 2015
    [Lead] Marketing Automation for the New Buyer’s Journey
    The marketing team thinks the sales team is throwing away good leads out of laziness, and the sales team thinks the marketing team isn’t doing enough brand building or providing the quality leads the sales team needs to do its job. Nearly 80% of leads deemed “bad” by sales go on to make a purchase within 24 months.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Lead] The Non-Designer's Guide to Creating Better Blog Graphics [Infographic]
    You may not be a designer by trade, but as a content marketer, it's your job to make sure you're creating content compelling enough to hit your traffic, lead generation, social sharing, and engagement goals. After all, did you know that articles with images get 94% more total views than articles without images? Take a look!
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Lead] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    We attach these ideas to the sales funnel and imagine perfect scenarios where our top, middle, and bottom of funnel content is consumed in perfect order leading up to a sale. Lead Nurturing[Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. This is the 4 th dimension of the sales funnel.
  • B2B LEAD BLOG  |  WEDNESDAY, JULY 29, 2015
    [Lead] Marketing to Inactive Leads – Why Don’t They Respond?
    As marketers finalize lead generation plans , many want to find ways of doing marketing differently – especially if marketing goals were missed. B2B Lead Generation B2B Marketing Ideas Marketing Tips data management lead nurturing lead re-engagement marketing automation nurture programs
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Lead] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    If you’ve ever walked into a great craft beer bar, the bartender, or cicerone, can provide you an excellent customer experience by asking you a set of questions to lead you to what you should be drinking based on what you like. What does a good craft beer bar have in common with a great LinkedIn profile? Are you employable? Social Media
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Lead] 8 Tips to Jump Start Your Account-based Marketing
    In fact, many marketers game their lead scoring criteria to ensure target accounts get passed to sales. Account-based Marketing (ABM) has descended on the marketing industry like that hot new restaurant that opens in town – everyone wants to check it out and see if it lives up to all the hype. Is business growth leveling out?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Lead] 5 Signs You Don’t Know Your B2B Customer
    Misunderstanding your buyer can manifest itself in many ways; poor campaign performance or a rise in email unsubscribes due to irrelevant messaging, dwindling conversion rates from mis-targeted website copy, failing sales numbers due to unqualified leads plus a lack of effective training and sales enablement materials, and more. This month?
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Lead] The Top 11 Mistakes Your B2B Website Should Avoid
    Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. And our free Lead Nurturing Guide will show you how to nurture those leads through the sales cycle. Our High Performance Website Program helps firms drive online engagement and leads through valuable content.
  • B2B LEAD BLOG  |  TUESDAY, JULY 28, 2015
    [Lead] Marketing to Inactive Leads – Why Don’t They Respond?
    As marketers finalize lead generation plans , many want to find ways of doing marketing differently – especially if marketing goals were missed. B2B Lead Generation B2B Marketing Ideas Marketing TipsOne of those avenues is […].
  • B2B LEAD BLOG  |  TUESDAY, JULY 28, 2015
    [Lead] Is Your Marketing Program Set Up for Measurable Success?
    As B2B Marketers we spend a lot of time, effort and resources creating lead generation programs that drive engagement, higher lead scores and ultimately sales conversions. Database Marketing Lead Nurturing Marketing and Sales Alignment data driven marketing marketing marketing insightYour program is finally ready to launch.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Lead] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Is our Sales and Marketing aligned to take advantage of automation and nurture quality leads? How can we apply real-time business intelligence and predictive analytics to our lead generation campaigns? Don’t worry if you have made mistakes with your lead generation in the past. How do we measure return on investment?
  • FATHOM  |  TUESDAY, JULY 28, 2015
    [Lead] Create Your Industrial Marketing Plan with The OEM Standard
    In the rapidly advancing space of industrial marketing, sales people are no longer nurturing your leads into sales—content is. Manufacturing is complex. Everything from the nuts and bolts that go into the machinery to the industry as a whole can seem endlessly complicated to the untrained eye. Luckily, OEM marketing doesn’t have to be.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 28, 2015
    [Lead] We Talk APIs With DevNetwork Leading Up to API World Conference
    DevNetwork, which produces industry conferences for mob […]. Products & Technology devnetwork event insideview apis insideview developers insideview devnetwork insideview events insideview integration insideview open insideview partners insideview world conference
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Lead] Effective Social Selling = Mindset over Tactics
    Others swear by it as the holy grail of lead generation. They’re supposed to be generating leads that fill the sales pipeline, right? Get in front of as many people as possible and start generating leads—enough to give the CMO some figures to justify using this channel. Some discount social altogether as a non-starter.
  • VIDYARD  |  TUESDAY, JULY 28, 2015
    [Lead] Calling All Video Marketers: Get Inspired and Get Recognized
    Video plays a heavy part in the company’s marketing efforts, and as a result, 40% of leads are attributed to video! The company makes sure they’re engaging the right audiences by using accurate titles and descriptions on each video, and even uses email gates at the beginning of some mid- and bottom-level content so they can collect lead data.
  • ANNUITAS  |  TUESDAY, JULY 28, 2015
    [Lead] Looking Outside In: Know Your Buyers First
    Sometimes even seemingly mundane issues lead to critical insights about how buyers consume content or delegate purchasing roles, to name a few. *This post was first published in January 2015 via ANNUITAS.com. There is nothing so terrible as activity without insight”  Johann Wolfgang von Goethe. Include the Buyers. Uncovering Insights.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Lead] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? More importantly, you will attract the right visitors because they are likely to convert into leads and customers. By far, the most effective way to increase site traffic and leads is with a company blog.
  • VIEWPOINT  |  TUESDAY, JULY 28, 2015
    [Lead] "Marketing is too important to be left to marketers."
    And this leads to even greater distortion in the marketplace because competition then becomes based on image rather than substance, on choices rather than differentiation. This saying always amuses me. Partly because it’s true, partly because it’s funny, but also because it’s often misunderstood. One cannot exist without the other.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 28, 2015
    [Lead] 4 Marketing Analytics That Matter for Driving Higher Revenue
    Author: Glen Gow Too often marketers talk about activities instead of outcomes—for example, how many campaigns they ran, how many trade shows they participated in, how many new names they added to the lead database. Too often marketers measure the flow of leads as simply adding new names to the database. So how do you do it?
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 28, 2015
    [Lead] Are You Using Landing Pages to Help Qualify Leads?
    Marketing Tips Social Marketing Traditional Marketing how to improve performance of your landing pages how to use landing pages to qualify leads John Sonnhalter why landing pages need to be part of your nurturing program why use landing pagesBy John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Powerful content  – Keep it relevant.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Lead] Type A vs. Type B: Does Personality Type Matter at Work?
    The Jenkins Activity survey, a multiple-choice questionnaire that was the precursor to the modern A/B personality test, was created by two cardiologists in 1950s to detect behaviors that lead to heart attacks. Organized, ambitious, competitive, and sometimes a little impatient. Laid-back, collaborative, creative, and sometimes a little messy.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Lead] 10 Marketing Over Coffee Podcasts You Should Check Out
    As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. A lot of in the trenches discussion about lead scoring and the handoff of leads from sales to marketing. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. Wall and Christopher S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 28, 2015
    [Lead] The real problem with real time marketing
    Can real-time be successful when it creates provocations that lead to awareness and conversations? Real-time marketing is one of the hottest trends around, prompting entirely new agency specialists and tactics in the last few years. But it has also provide disastrous for several brands and the trend might even be losing some steam. Let's go!
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Lead] How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
    Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? More than that, the number of videos brands publish on Facebook has increased by 3.6x year over year. But does all this video really help marketers succeed? The short answer: Yes. That's value. Don't worry, you aren't alone. with videos.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Lead] 14 Dazzling Digital Marketing Stats and Facts
    Digital marketers spend more than half of their online advertising dollars on direct response goals, yet consistently generating leads or revenue remains one of their top two challenges. •  Rethink display? leads or revenue) and 13% cited the proliferation of channels across paid, owned and earned media. ( B2B Marketing Insider ).
  • HINGE MARKETING  |  TUESDAY, JULY 28, 2015
    [Lead] 7 Strategies to Generate Better Accounting Leads
    Why is it so challenging to generate qualified accounting leads? Not all accounting leads are equal. There are a number of powerful advantages to specialization, including being able to command higher billing rates, generating more leads, and being able to close sales more easily. More helpfulness equals better accounting leads.
  • B2B LEAD BLOG  |  MONDAY, JULY 27, 2015
    [Lead] 6 Quick Dirty Data Stats
    Do you constantly feel the pull for newer, better, more data?  Is there always that feeling that if you could just get a few new contacts a sale would be right around the corner?  Of course there is value to new leads data, but what about the data you already have?  Your internal database is […].
  • B2B LEAD BLOG  |  MONDAY, JULY 27, 2015
    [Lead] 10 ways Dirty Data is Clogging up your Marketing Automation Engine
    B2B Lead Generation B2B Marketing Ideas Database Marketing Big Data Marketing data driven marketingMarketers have learned that the success of any program is more than 75% dependent on the list of contacts attached to each marketing campaign. The creative, messaging, and delivery vehicle do not matter if it doesn’t get to the right person.
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Lead] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Why add marketing automation into your stack? A MAP can help you organize and manage those complex and time consuming tasks that need to be coordinated with each other, including: Social media marketing and other early-funnel tactics to attract leads. Content marketing that help leads progress along the funnel and convert to sales.
  • SYNECORE  |  MONDAY, JULY 27, 2015
    [Lead] How to Keep Track of Your Leads with HubSpot's Sidekick
    In the past, I have found that I am usually spending most of the work day calling and hunting down potential customers and leads. I am always “just missing them” and advised to “try again later,” or I am just not getting through to anyone at all. The Lead Intelligence feature is also helpful for tracking your leads.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 27, 2015
    [Lead] The 3 Biggest Problems With Lead Nurturing
    Marketing automation and lead nurturing seem to go hand-in-hand. In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. Marketing Automation Does Not Equal Lead Nurturing. Creating Lead Nurturing Campaigns.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Lead] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    Most marketing organizations live and die by how many leads they generate. In a subscription-based business, revenue isn’t tied to leads or even conversions to sales. Of course you cannot stop generating leads, but you should also track metrics that measure your effectiveness in  engaging and nurturing existing customers.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Lead] The Best In B2B Technology Content Marketing
    We surveyed the b2b technology landscape and interviewed content marketers from brands leading in these four areas. Lead generation is also a main key performance indicator at the center of Zuora’s strategy. The B2B technology process is complicated. The types of content most requested? In 1999, Salesforce was founded as a CRM company.
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Lead] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    Part three outlined the steps to designing a successful lead process. Now we’ll outline what defines a qualified lead. The “qualified lead” definition is the point at which marketing determines that a lead is ready to be handed to sales. It’s good to include information that shows clearly why the lead is ready for sales.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Lead] The Step-by-Step Guide to SlideShare Marketing [Free Ebook]
    But then there's the science side: Using SlideShare’s lead capture and analytics tools to enhance and analyze your presentations, so that you’re always learning and improving. And with more than 70 million users, it is a vast network that you can tap into and leverage for both lead generation and brand awareness. Leave a comment below!
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Lead] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    If you're using ebooks to generate leads and still not seeing the results you've been promised, then you might be making one of the following rookie mistakes. 1) You didn't identify your target audience. The landing page is the gateway to your ebook, and the reason you're generating leads in the first place. You slaved over the copy.
  • DIRECT RESPONSE COACH  |  SUNDAY, JULY 26, 2015
    [Lead] Where should you put your Call to Action?
    Copywriting Direct Mail Direct Marketing General Lead Generation Online Advertising Print AdvertisingAdvertising and marketing programs are supposed to generate results – measureable results. Too often, we forget that. Too often, we are led down the path of brand building and product awareness. appeared first on McCarthy and King Marketing.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Lead] Healthcare Digital Marketing Industry Update – July
    What you should know: Recently, Bing followed Google’s lead and has started encrypting their searches. Healthcare companies should care because better content leads to better engagement. Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Keep reading. That makes you the “host.” link].
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Lead] Tango Strategy: Approaching Marketing Like a Ballroom Dancer
    “Partnering” with your audience by getting in its head, gently leading it, following it where it wants to go, and reading its body language (i.e., social signals and consumption patterns) leads to excellent performance. Who is leading, who is following? My instructor and I competing in a national-level chacha heat.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Lead] Tango Strategy: Approaching Marketing Like a Ballroom Dancer
    “Partnering” with your audience by getting in its head, gently leading it, following it where it wants to go, and reading its body language (i.e., social signals and consumption patterns) leads to excellent performance. Who is leading, who is following? My instructor and I competing in a national-level chacha heat.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Lead] Confessions of a Jaded Conference Attendee: 5 Things I Loved About INBOUND
    You carefully deliberated over every single session in the weeks leading up to it, bought a special outfit, and got a thrill when you finally arrived and saw your name covered in plastic. “My very own name tag? I’ll save this forever!”. Remember your very first conference? but that I never would have expected. Day after day.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JULY 24, 2015
    [Lead] TriNet Finds Actionable Sales Intelligence with InsideView
    InsideView has teamed up with TriNet, a leading cloud-b […]. Customer Success insideview customer quotes insideview customer reviews insideview customer story insideview customer success insideview customers insideview for sales customer insideview testimonials
  • VIDYARD  |  FRIDAY, JULY 24, 2015
    [Lead] Announcing Space Camp 2015: the Galaxy’s Best Video Marketing Summit
    Using the latest marketing technologies to generate more qualified leads. When you were a kid, what did you dream of becoming? An astronaut? firefighter? forest ranger? No matter what it was, or how often it changed, one thing remained the same: you were inspired by a world full of limitless possibilities, and you wanted to explore them all.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Lead] 5 Ways to Modernize Your B2B Branding and Marketing Online
    good example of a company leading with their perks is Buffer, who offers the following perks for employees: 100% remote. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo. Sleek Design / UX. Unlimited Kindle books.
  • BIZNOLOGY  |  FRIDAY, JULY 24, 2015
    [Lead] Small business owners: 5 ways to go on vacation and not feel guilty about It
    Check emails, make phone calls, and reach out to any sales leads. Small business owners are never really off the clock. In 2014, the majority of small business owners did not take a vacation at all. Even when they walk away from their desks, smartphones, and other work responsibilities, the business is still there, lingering. Delegate tasks.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Lead] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    The Visible Firm℠ is the leading marketing program for delivering greater visibility, growth, and profits. Related Stories Generating Architecture Leads: 3 Important Lessons for Principals 12 Marketing Techniques to Increase Your Firm’s Visibility Top 10 Strategies for Marketing Technology Services. Pay Per Click (PPC).
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Lead] Email Marketing ROI: Measure with Ease Using HubSpot
    Emails can be used to distribute customer surveys, nurture leads after they’ve downloaded a resource or visited your store, or encourage leads to pick up the phone and call one of your sales reps. Return on investment (ROI) is a very popular metric because of its versatility and simplicity. Don’t believe me? There you have it!
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Lead] 12 About Us Page Examples That Are Probably Better Than Yours
    Including customer testimonials on your 'About Us' can give prospects and leads a more down-to-earth view of your company. The first thing your eyes are drawn to on the restaurant's 'About Us' page is a header that says, "It's okay to make a mess, experiments can lead to beautiful things." Why, with your 'About Us' page, of course!
  • MARKETING ACTION  |  FRIDAY, JULY 24, 2015
    [Lead] Blue Mountains School Drives Enrollment and Revenue with Marketing Automation
    Blue Mountain is Australia’s leading institute for hospitality education. Many marketers are faced with the challenge of trying to address the unique needs of a wide variety of audiences. Some deal with widely divergent demographic groups. Consider the customization demands of an educational institution, for example. Back to School.
  • SYNECORE  |  THURSDAY, JULY 23, 2015
    [Lead] Marketers: Are You Ready for In-App SEO?
    Writing an essay in the WSJ a few years back, technology pundit Marc Andreessen laid out his belief that moves from leading tech firms like HP and Google to embrace software and mobile respectively at the time provided clear evidence that software is eating the world. Oh, what a thankless job it is to be a digital marketer. Not There Yet.
  • CMO ESSENTIALS  |  THURSDAY, JULY 23, 2015
    [Lead] How Video Marketing Killed the Viral Star…
    In the aptly titled report (if I do say so myself) Getting More than “Going Viral…” Sophistication in Video Marketing , the findings show that the top marketing initiative pursued by 85% of video marketers is lead generation / customer acquisition. Or. “ The board doesn’t think we have enough awareness. Let’s look at the facts.
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Lead] Why Marketing Should Have a Quota
    Leads vs. Opportunities. As an easy example, a click-through or open isn’t a lead. lead is a qualified response that Sales can follow up on. But, while that’s a fairly traditional definition, the accompanying idea that Marketing just pitches leads over the fence and moves on is now rather outdated. But it’s actually not.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Start engaging from the first click in the Customer Journey
    resources coordinating activities to develop our online marketing strategy.” VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. For many.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. sites to generate leads and new business inquiries. Their lead gen materials are strong—but they. demand (leads) like the above three. enough to increase sales leads: 1. affect new sales lead demand, marketing. ABOUT Corey Weiner has worked on lead gen / direct.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Definitive Guide to Lead Nurturing
    Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Lead Generation: Steps to Target The Self-directed Buyer
    Learn how to address the educated buyer to influence their purchasing decisions through a sound content marketing strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Lead] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
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