• WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Lead] 8 Ways What You Write Will Affect Your Bottom Line
    We are going to break down exactly how to craft content which will help you generate leads and customers. In fact, sloppy SEO practices may attract a bit more traffic to your website, but not the kind of traffic that can lead to sales! You can lose subscribers, leads, and sales if you’re not careful enough. Be Relevant.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Lead] Track Exactly Who’s Watching Your Videos in Emails
    This is the kind of information you’ll want per lead to determine how interested they are in your content. In fact, if you know your lead has watched over 75% of an important piece of content in an email, you’ll know they’re still expressing interest based on attention span and that you’re safe to follow up again.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Lead] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    contact-form] Filed under: Content marketing , Fearless Competitor , Find New Customers , Florida , lead generation , Lead Nurturing. Content marketing Fearless Competitor Find New Customers Florida lead generation Lead Nurturing 'Think TV ads are a good investment? Guess again. Everything in quotes comes from AdAge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Lead] Social selling, social business, social employees and other hype
    They incorporated rewards for individuals and departments leading the change. Crash and burn In a sudden corporate realignment, the team leading the change effort started reporting to a new VP, a long-time employee steeped in the traditional company culture. They incorporated rewards for individuals and departments leading the change.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Lead] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). Qualify Leads for the Sales Team. At the right time, marketing passes qualified leads to sales for continued engagement.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Lead] Where’s the Passion in B2B Marketing?
    believe the complex sale presents a set of unique sales and marketing problems that benefit shifting away from the traditional lead generation mindset to a new way of thinking centered on the following principles: More ROI is reaped from the patient tending of potential customers (relationships) over time. According to this study, the U.S.,
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Lead] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    Facebook has not been an ideal channel for lead generation or thought leadership, but it does provide an excellent platform for spotlighting company culture. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they told us. 1) It''s Great for Recruiting. Social Media
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • NETLINE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Lead] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. According to BIA/Kelsey, 61% of sales managers consider inbound phone calls to be excellent leads, more than any other type.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Lead] Have You Visited Find New Customers recently?
    Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Florida , lead generation , Management best practices. B2B demand generation B2B lead generation Demand Generation Find New Customers Florida lead generation Management best practices 'Marketing looks for Mr. Right.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Lead] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. It has gained us awareness, leads and revenue, and it can do the same for your company (as well as you as an individual).
  • LEADERSHIP  |  FRIDAY, OCTOBER 17, 2014
    [Lead] Interesting Infographics: The Incredible Way Your Brain Sees a Logo
    Once you see how your brain reacts to logos, how do you think this can be used to improve our B2B lead generation? If you need help to accelerate your B2B lead generation, just send me an email and let’s talk. Demand Generation Infographics Lead Generation home infographic logo Please leave a comment below.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Lead] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation Marketing Tips Sales and Marketing Tips B2B marketing insight marketing insight marketing personas marketing strategy sales and marketing alignment segmenting targeting roles 'New year approaching, time to start planning for 2015. 2015 planning is kicking off and it’s going to be a big year for us!
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Lead] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. 1) Title. Include Numbers.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Lead] 32 Resources to Write Great Blog Headlines
    Learn how to create headlines that convert readers into subscribers and leads. 'Image source. million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep up? It’s a real rat race out there! Right? Image source.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Lead] The High-Payoff Referral Question No One Ever Asks — But Should
    Top performers do this all the time, and some reach the rarefied air where 80% of their business comes from high-potential referred leads. That will not only turn up good leads, but also acknowledge your customer’s own influence. And there’s plenty of hard research to support that. For example, there are approximately 2.4
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Lead] Why You Need to Start Thinking Like a Media Brand
    In a B2B context, this challenge is a bit different as buying committees perform research beginning on Google as opposed to social networks initially, but if you’re seeking attention at the top of the funnel, you’re still trying to attract leads in locations where they hang out. You know the one. The Competition is Fierce.
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Lead] The Secret of Lead Generation For the Complex Sale — Part 1
    For a free consultation on how to use business-to-business telemarketing to help with lead generation for complex sales, call us now at +1 718-709-0900 (Americas) / +39 06-978446-20 (EMEA). Lead Generation 'Top executives are visionaries. They know where they want to take their organizations. Become their GPS. Tale of Two Sales People.
  • E-QUIP  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Why You Should Consider Splitting the PM Role
    Create one role that handles the higher-value aspects of project management—serving as primary liaison with the client, developing project strategy, leading the project team, ensuring adequate resource allocation, providing technical oversight, and responding to problems that may arise. 'Could your firm use a few more good project managers?
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Lead] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    'Are you wondering if your B2B blog is on the right track for successful lead generation? Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Those leads can then be nurtured toward a sale and become raving fans of your company. All aboard!
  • VIRALLY BLOG  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Is re-targeting creepy?
    Claim your today and start generating new leads asap. 'I have been pondering this thought for a while. see the value of re-targeting its a really good way of re-engaging prospects that have not completed a transaction on our website whatever that transaction may be. Did you know Virally has a free forever account available? CONTENT PROMOTIO
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]
    It’s clear that the more targeted sellers can be about providing information their potential buyers need, the easier it will be to engage and nurture those leads. With some 130,000 qualified leads per quarter, digital transaction management firm DocuSign does this at scale. That is, of course, easier said than done.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Lead] The Very Simple System For Picking Your Trade Shows
    'Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Remember, trade shows are terrible places for leads so your absence really doesn’t confer any benefit on your competition, but it will certainly have them wondering what you know that they don’t know.
  • VIEWPOINT  |  THURSDAY, OCTOBER 16, 2014
    [Lead] 4 Great Reasons to Take the Sales Performance Optimization Survey Today
    Interesting, because each year the results of this kind of study are valuable to me as we position ourselves for success in the lead generation space. 'I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Easy—and interesting. This new paper will be delivered in January, and I know.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Email marketing: Is emailing purchased data a waste of time?
    Sadly, when it comes to getting the best b2b response rates, it''s apparent that there’s no formula for 90%+ click-throughs or a theory for achieving 100% lead conversions but there are definitely some useful ideas that everyone can bring into their campaigns to make them more successful. Watch this space. B2B Marketing
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Email Etiquette: Don’t Sabotage Your Career
    If you don’t, you may be infringing on copyright laws, and that could lead to a lawsuit. 'Email is so common, and such a pedestrian workhorse, that it’s easy to take it for granted. Let’s take a look at a baker’s dozen of ways you can make sure your email habits and etiquette are up to snuff.  Get to the point. Maybe.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    This blog post is an edited transcript of the Act-On Conversation Skip and Janelle had about the new sales landscape and how lead-qualification processes must change to align with today’s reality. Once the lead is created, what should a sales rep be focusing on? Sales organizations want to treat each lead like a diamond.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Lead] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    2) Lead generation is the #1 marketing goal in the U.K. under 200 employees selected lead generation as their top priority.” 7) Social and email are the top lead sources for UK marketers. marketers said that email has become more important as a lead source over the last 6 months.” as in the U.S. 79% of U.K.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Good Idea? Tailoring Video to the Buying Journey
    But it’s only as amazing as your top of funnel leads. 'Your animated explainer video may be flabbergastingly good. mean mint … spot on … even perfection. Meaning, it might win over prospects at the first step of their buying journey with you, but the fame stops there. without help from your sales team). Craving more good ideas?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Celebrate the 2014 Markie Award Winners!
    Best Lead Nurturing Program – Cetera Financial Group. 'To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards , presented at Modern Marketing Experience Europe this week in London. Marketing Efficiency
  • SYNECORE  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Understand Your Business: Value Proposition 101
    Once again reconstructed, “Synecore provides integrated digital marketing services to small- and mid-sized businesses by implementing proven, data-driven inbound marketing strategies that increase lead conversion and improve ROI.”. 'Our organization provides ABC to XYZ. Did you do it? Our organization provides ABC to XYZ through/by 123.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Getting Your Customers Out of Line With a Virtual Call Center
    For new sales leads, every call will get logged into your CRM with information on who they are, where they are calling from, and what marketing source led to the call. 'Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. Virtual Call Center
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] If You Really Want to GIVE More…
    General Lead Nurturing B2B marketers B2B relationship marketing channel partners customer engagement customer experience management customer experience optimization customer loyalty CXO home make more sales return on investment social marketing innovation It can be harnessed to create wonderful experiences in your life. Share your thoughts.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Life Enrichment: Friends
    The Cheerleaders lead a cheer, and we all fell back into the memories of High School-there were the ones I had danced with in the gym, some I had dated and others were friends. 'Life Enrichment: Friends. This past weekend’s events have caused me to write about this topic again. There was a common bond. The girls. Keynote Programs
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] The Evolution of the Sales Role
    Ever since the concept of currency was introduced to the Roman Empire, entrepreneurs have been developing new sales methodologies in hopes to, in today’s terms, generate leads and keep conversions high. In the age of the tweeting refrigerator , salespeople are transitioning. It became a matter of trust, of value, of helpfulness.
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] 20 Amazing Resources to Learn Copywriting
    Neville Medhora, founder of The Kopywriting Kourse, leads the class on how to become the copywriter worth reading. 'What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. Copyblogger.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Social media profiles should, really, act as part of the funnel of attraction that leads people to come to your content — and ultimately to your site — the site with all your contact info on it. Because 'Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] To Protect Your Sales Margins, Nothing is Free
    contact-form] Filed under: sales challenges , sales leadership , Sales Leads. sales challenges sales leadership Sales Leads 'How to Win Big Deals without Giving Away the Store. Jeff Ogden of Find New Customers , the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Basically, it means optimizing our "old" blog content to generate more traffic and leads. That sounds boring, so before you bounce from this post, let me rephrase: I''m going to show you how we increased the number of leads we generated from our top-ranking blog posts by 99% -- and explain how you can do that, too. Here''s what we did.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Marketing Automation Tips for Manufacturers
    However, many manufacturers have built their empires using more labor intensive marketing methods such as tradeshows, direct mail and printed catalogs combined with a manual lead management process managed by the sales team. Determine how will you engage with these leads and nurture them through the sales cycle. link]. Make a list.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Marketing Automation Tips for Manufacturers
    However, many manufacturers have built their empires using more labor intensive marketing methods such as tradeshows, direct mail and printed catalogs combined with a manual lead management process managed by the sales team. Determine how will you engage with these leads and nurture them through the sales cycle. link]. Make a list.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Lead] How Should B2B’s Spend PPC Dollars?
    Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Generating leads is challenging enough, but when you add long sales cycles, intense competition and niche audiences into the mix it becomes even more difficult. Remarketing. LinkedIn.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Lead] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Being human is what leads to trust from your customer. 'Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. It’s easy to mock Mark Schaefer’s theoretical discovery as overreaction. So is content shock for real?
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    When the message is for them­ —specifically them—and not for an ocean of generic leads, you’ll go far. With that in mind, it is absolutely imperative that CMOs lead the way in their company to creating campaigns that focus around brand: not what your business sells, but who you are. Customers are online. Look at these stats. Engaging.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Dreamforce Attendees: Take the #Tchotchke Tchallenge!
    With an unwavering commitment grounded in spirituality and emotional understanding, GLIDE is a leading organization for social justice – inspiring the larger community to celebrate humanity through compassion, generosity and acceptance. 'We all want to do something to make the world a little bit better. The #Tchotchke Tchallenge. About GLIDE.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line. However, most lack the tools they need to understand the performance of videos beyond basic view counts.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Psst! Want to Know How to Write Irresistible Subject Lines?
    but failing to do so may lead your subscribers to feel misled, which will result in an increased unsubscribe rate. 'Did the headline grab your attention? You’ve probably come across similar headlines or subject lines in your inbox – they’re emotionally responsive. ” Which subject line would entice you open?
  • MARKETING CRAFTMANSHIP  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Confucius Say: Your Case Studies are Worthless
    Intrinsic selling provides buyers with a significantly higher level of confidence in the seller’s capabilities, and leads to an engagement or sale far more frequently and rapidly than extrinsic selling. 'The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). see…and I remember.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Lead] The Real Cost of Sending Bad Email
    One irrelevant email sets a lower expectation for the next, creating a downward spiral of decreasing engagement, which ultimately can lead to churn. 'Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. One of the biggest beneficiaries of this new technology is email marketing. Wrong.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Why the Future of Find New Customers is brighter than ever!
    contact-form] Filed under: Fearless Competitor , Find New Customers , Florida , Keynote Speaker , Keynote Speaking , lead generation. Fearless Competitor Find New Customers Florida Keynote Speaker Keynote Speaking lead generation 'Find New Customers , the nicest company in BtoB marketing today is poised for explosive growth.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Beyond Lead-to-Revenue: Lori Wizdo and Atri Chatterjee Discuss Marketing Automation’s Growing Role in Customer Lifecycle Management. Our topic today is marketing automation as it’s applied beyond lead-to-revenue, and our guest is Lori Wizdo, principal analyst at Forrester Researcher. 'An Act-On Conversation. ATRI:    Hello, everyone.
  • FATHOM  |  MONDAY, OCTOBER 13, 2014
    [Lead] Better Sales & Marketing Through ‘The Compound Effect’
    Imagine your sales quota or marketing lead-generation goals … you have a monthly or quarterly number to hit. 'Darren Hardy’s landmark self-improvement book, The Compound Effect , offers powerful insights for life that translate directly to sales, marketing and entrepreneurship. So, where are the sales and marketing parallels?
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Lead] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    With this kind of X-ray vision, reps can stop cold-calling leads. Sorting through large numbers of visitors to find qualified leads was a time-consuming process for the sales organization. This process generates more (and better-qualified) leads who have displayed buying intent, while also uncovering those who should be dismissed.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Lead] Building Your Strategic Lead Generation Portfolio
    'Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale. You click the map image to expand it or download it as a PDF: Download the  Lead Generation Channel Map  as a PDF.
  • NUSPARK  |  SUNDAY, OCTOBER 12, 2014
    [Lead] Keys to Optimizing a Website to Drive Conversions
    Without the proper elements in your web design, you could lose out on leads.  Ensuring that your content – whether it’s a blog, About page, or other information – is useful and stimulating to your target demographic will keep users coming back to your page for future information, leading to higher conversion rates.  Think about it. 
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Lead] Blogging Metrics: What to Measure, How to Measure It, and How Often
    This one is pretty obvious, but believe it or not, many “experts” refer to clicks as a vanity metric, whereas leads generated and revenue earned are the only metrics that should matter. 'Blogging can feel a bit like a self-fulfilling prophecy at times, am I right? ” Sure it does. Sounds like me, too. Clicks. Social Shares.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Lead] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    Companies – Segments the leads by company. The tool makes converting prospects down the funnel a breeze by simply dragging the opportunity to the next stage, making it quick and easy to update the lead record. Leave a note, email, call, log activity or create a task within the leads record. Assign yourself or a coworker a task.
  • HUBSPOT  |  SATURDAY, OCTOBER 11, 2014
    [Lead] The 50/50 Experiment: A New Approach to Growth Hacking
    And we fail to recognize that those small, modest, and unrefined ideas might lead to the bigger ones. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. What’s the next big idea?". This phrase is all you hear inside the halls of every advertising and marketing agency.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Lead] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    It should also bring in new leads and possible future connections. 'While many business owners will argue over the fact that social media is better served for B2C companies, B2B companies can still take advantage of these platforms to connect with their customers, as well as take prospective customers and convert them into clients.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Lead] 3 Reasons Why SEO & PPC Are More Powerful Together
    PPC still gives you the top two or three listings of page and having more visibility and page domination will ensure more traffic, leads and business. 'We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both are equally important. Or, cut one program when the other begins to show results?
  • DIRECT RESPONSE COACH  |  FRIDAY, OCTOBER 10, 2014
    [Lead] The sounds of great advertising
    Copywriting Direct Mail Direct Marketing Email Marketing Lead Generation Online Advertising Print Advertising TV Advertising 'Not my kids. Would you know great advertising if you saw it? How would you recognize it? What criteria do you use to assess a TV commercial, a print ad or a direct mail piece? ——-.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Lead] Interesting Infographics: 10 Biggest Office Distractions
    'If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. Multitasking leads to a 40% drop in productivity, increased stress and a 10% drop in IQ. years eating.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Lead] Get Started with a Content Marketing Library
    As a company begins to build out a library of content, the emphasis is usually placed on lead generation and the first three-quarters of the buyer’s journey. 'Not long ago I had a great conversation with a marketer whose company had recently adopted Act-On. like hearing this question, because I love answering it. Assess your existing content.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Lead] The Ultimate Guide to Hiring Effective Marketers
    Complacency is the first step to a downward slope, leading to effects like shortsightedness in particular, or things like marketing myopia in general. 'Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers. Let’s say his name is Malcolm Marketer. need rock stars. Great.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 9, 2014
    [Lead] How Does B2B Marketing Compare to B2C?
    This specific audience, when looked at in a new way, may also lead to a better perspective on targeting businesses. 'This is a question that I get asked frequently and often wonder at times myself : How does B2B marketing compare with B2C marketing?  Here are a few areas where B2B marketing can shine. Creativity. Targeting. Focus On Business.
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [Lead] The Problem with Account-based Marketing
    Sales has always used an account-based approach while evaluating the leads they receive from marketing, as the first thing they look at is if the lead is from a company they believe could become a potential customer. must be a “hot lead” in more systems than I can count, and I am sure I am not alone.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Lead] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    Marketers tasked with lead generation for healthcare providers have an easy enough time tracking prospective patients through online channels, but when that prospect picks up the phone to call in for information or to schedule an appointment, they are lost to the marketer. In fact, 2013 revenue growth dropped to 3.9% billion on U.S.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Lead] Fathom Partners with Castle Connolly Medical Ltd. for Digital Marketing 101 Guide for Hospitals
    Download Castle Connolly’s free Digital Marketing 101 Guide for Hospitals today to learn more about how a basic digital marketing strategy can help you acquire more leads and potentially more patients. 'It generally starts with a symptom—a sore throat, a throbbing ache, a slight fever. has changed drastically. Digital Marketing Healthcare
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 9, 2014
    [Lead] 10 Must-Attend Food and Beverage Conferences
    Why they say you should attend : “Natural Products Expo West continues to be the leading trade show in the natural, organic and healthy products industry, attracting over 67,000 industry professionals and 3,000 exhibits to the Anaheim Convention Center. ” Have you been to any of these conferences? Share in the comments.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Lead] Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition
    Julian shared compelling data and practical examples about sales/marketing alignment, multi-touch analysis, and lead qualification criteria. 'Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Based on what they do. That’s a wrap!
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Lead] How to Design Content Remarketing Campaigns That Actually Work
    But they may not fill out a form and become a lead right then and there. Recapturing audience attention to turn lookers into leads is an effective marketing tactic, and if you''re not doing it, you''re leaving money on the table. Remarketing provides the opportunity to: Turn bounced website visitors into leads. About Ad Fatigue.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Lead] Discover 3 Types of Marketing Automation Engagements for Agencies
    Build and execute lead-scoring programs. By serving as a “special forces” team for your clients, you can develop in-depth knowledge of your client’s systems and objectives, which can often lead to new opportunities to expand your relationship. Which leads to the third type of engagement…. Pay-per-lead or pay-per-acquisition.
  • VIDYARD  |  THURSDAY, OCTOBER 9, 2014
    [Lead] Correctly Reporting on Content Marketing
    This combo will allow you track each stage in your marketing funnel and the speed at which a lead moves through the funnel. efficiency for the entire marketing funnel , which means that for every 100 leads they generate, only 1.6 Many companies use ROI as a marketing metric. It will only show how well you spent money. Velocity.
  • 3D2B  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] 4 Steps to Rock Solid Marketing Lists
    After all, if you rush into a marketing campaign without cleaning up your list and collecting critical data first, you end up wasting time chasing duplicate leads, trying to reach contacts that are no longer in the company or looking for incomplete information in the midst of a campaign. 'Preparation Precedes Performance. Match and Merge.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] New Frontiers in Data Driven Marketing
    Most marketers are now familiar with basic predictive modeling applications like lead scoring and content recommendations. 'I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. Let’s just say you had to be there.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] Finding the Diamond in the Rough – Driving Qualified Traffic for Niche Markets
    From here, detailed content about your product or service can be the next step in driving quality leads. 'There are nearly 40,000 searches per second and 3.5 billion searches per day in Google. Just let that digest for a second. Hundreds of thousands, if not millions, of people could be searching for you or your product each day!
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] Who Does @Forbes Say Are the Top 50 Most Influential CMOs in Social Media? @Infegy #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. They stretch across channels and technological boundaries.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] It's Time: How to Prep Your Email Marketing for the Holiday Season
    Increased volume of emails being sent around the holidays can lead to sender reputation vulnerability. 'It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o''-lanterns. Here are some tips to get you started. Getting Into the Holiday Spirit.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Inbound sales, inbound marketing - it seems like that’s the only strategy that sales leaders depend on these days to generate leads and grow pipeline. Aaron Ross, the best-selling author of Predictable Revenue , believes that for companies looking to grow and scale, lead generation is “your gasoline for growth.” But wait! Here’s why.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] Social business and the competitive landscape
    While the products developed may lead to the creation of profit based entities, many who participate in these type of communities believe the main purpose for developing something is about creating something that will benefit all. 'It used to be relatively easy to determine who was a competitor and who was not.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] Are White Papers Dead?
    It now takes significantly more reach to generate the same amount of lead responses from white paper fueled campaigns. This at a time when IDC reports that it takes 50% more leads to generate the same amount of revenue as just two years ago! Are there perhaps o ther more modern / effective ways to generate more, higher quality leads?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] Why You Should Measure New and Mature B2B Blogs Differently
    New B2B Blogs: Focus on Traffic and Subscribers (Not Leads). This also means that, when a blog is in its infancy, lead generation shouldn''t be a priority just yet. But put those lead gen calls-to-action (CTAs) up on a shelf for a while. Mature B2B Blogs: Continue Focusing on Traffic, and Add Leads to the Mix.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    They’re based on a CPC model and, in addition to targeting via demographics, they’re leading the charge to leverage data for automated and semi-automated content discovery. We see other approaches through Nativo and Sharethrough, which are leading the pack with true native ad units vs. recommendation widgets. Be funny.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Lead] How to set up a Social Media Command Center
    Leading organizations, such as Coca Cola and Southwest Airlines have created a physical space and hired dedicated staff (typically with a deep background in digital analytics) and now even smaller companies are looking into this capability. 'By Rick Wion, {grow} Community Member. Start with the why. Customer service. Monitoring competitors.
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