• HG DATA  |  TUESDAY, AUGUST 23, 2016
    [Lead] Once Upon a Time: How to Boost Your Selling Through Storytelling
    The old adage from the 1980s of ‘no one ever got fired for buying IBM’ applies today within every sector comprised of entrenched, well-known, leading brands.  I’m sure you’re familiar with the concept of brand storytelling, and how it appeals to consumers on an emotional level. Dad, Tell Us a Story. And my poor brother. The Power of Story.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Lead] Aaron Eastlack Makes Great Music – and Love Connections
    Meet Our Team Aaron Eastlack get to know Haley Marketing Haley Marketing cool story Haley Marketing Our Team leading marketing firm staffing industry marketing services for staffing agencies staffing industry marketing specialists top marketing team staffing industryBy day, we’re marketing geeks. Computer nerds. And damn proud of it!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 23, 2016
    [Lead] It’s Almost Here! Get Your Copy of ‘Aligned to Achieve’, Plus a Free Gift
    If you work in marketing, how often do you feel like you worked tirelessly to find, nurture, and qualify new leads for sales, only to see that those leads went neglected? You may have heard rumblings, but this is the official announcement that Aligned to Achieve will be hitting bookshelves in October! If you work […].
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Lead] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Ernst and Young. Know What Content Resonates. Marketo.
  • INFLUITIVE B2B  |  TUESDAY, AUGUST 23, 2016
    [Lead] 7 Marketing Hacks To Build Brand, Generate Demand, and Grow Revenue
    Andy Mackensen, Co-Founder and CMO of HUMAN and SnackNation, gives his top seven tips for creating amazing marketing content that will generate lots of evergreen leads. Building a top-notch marketing machine isn’t easy—but harnessing the power of your customer advocates will help. Hint: start talking to your advocates!)
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Lead] What Does “Going Pro” Mean for Your Email Marketing?
    Email marketing is also thriving because it integrates easily with other digital mediums, it’s a powerful lead-nurturing tool, it’s relatively simple to implement, and it’s 40 times more effective than social media at generating conversions. Think again. On top of that, email is getting a big boost as mobile use skyrockets.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Lead] The Marketing Guru Covers: What are the benefits of social media marketing?
    Convert more leads/prospects by increasing inbound traffic. Inbound marketing is the best way to build up your list of prospects and convert leads. With tools like Lead Liaison’s Marketing Automation platform , you can post to multiple social media accounts with the push of one button. appeared first on Lead Liaison.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Lead] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    Looking to increase your staffing leads? With these expansive choices, it is no easy feat to catch the attention (and hopefully the lead!) of an employer. However, there are a myriad paid advertising solutions to pick from and companies are too often confused or overwhelmed about what option is best for them. LinkedIn ads can do that!
  • INFER  |  TUESDAY, AUGUST 23, 2016
    [Lead] Act-On Improves Marketing Efficiencies by Embracing Predictive Marketing
    To support its focus on the mid-market CMO, the company’s marketing team adopted Infer Predictive Scoring and gained a better understanding of how closely each lead fits Act-On’s ideal customer profile. You already enjoy valuable insight into your leads from behavioral scoring. What we started doing was scoring those leads using Infer.
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [Lead] Why Product Marketing is Essential to Your B2B Organization
    Lead by influence. Magazine asked Mozilla’s CMO, Jascha Kaykas-Wolff, what’s the most critical hire in marketing? Kaykas-Wolff answered “Without question, product marketing…If I were a marketer restarting my career, I would start in product marketing.”. This is encouraging. My response? Marketing starts before there is a product. 
  • SCRIBBLELIVE  |  TUESDAY, AUGUST 23, 2016
    [Lead] ScribbleLive Acquires Linkdex, The Enterprise SEO Platform
    Mark Smith, CEO of Linkdex, will continue to lead the division’s growth, and directly report to ScribbleLive CEO Vince Mifsud in the role of Managing Director. There are roughly 4.75 billion indexed pages across the world wide web, and an estimated 3.5 billion daily Google searches. Merging Content Marketing With SEO.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 23, 2016
    [Lead] How to be a marketing maverick in an old-fashioned industry
    We developed several important leads from walking/ flying around the show and we secured four new meetings with new prospects right at the show. By Elaine Ball, {grow} community member. What if I told you that I could get your target customers to wear your branding on their butt ? Oh yeah, I saw that eye roll. And I know what you’re thinking.
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Lead] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    This post, Q&A with Adam Katz, Creative Lead at Google Creative Lab , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. AK: What I do now as a creative lead is essentially total user experience design, meaning that I think about an idea from the start before it’s an idea.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Lead] Does Your Nonprofit Need Marketing Automation?
    Content that will attract and generate a strong, steady stream of leads you can nurture along to become members or donors. If your current challenge is generating traffic as well as leads using your content, focus initially on getting your system in place, and creating the desirable, valuable content your personas will want. Tweak.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Lead] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    My two favorites are LinkedIn (for B2B content) and Facebook (for B2C and some B2B) leads. And Sponsored Posts are a great way to drive leads, using high quality content offers that (once again) educate and/or entertain your prospects, driving them to a rich exchange of contact for content. First, nail the basics. billion expected.”.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Lead] The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend
    For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. The post The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend appeared first on Marketing Insider Group.
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Lead] The Fast-Growth Startup’s Guide to Content
    How to drive leads by getting creative with distribution techniques. For decades, the premier publishing destinations were editorial juggernauts like The New York Times, The New Yorker, and Wired. Journalists pined to write for them, and readers couldn’t wait to get their hands on the latest issue. Brands startup
  • FATHOM  |  MONDAY, AUGUST 22, 2016
    [Lead] Personas: The Key to Knowing Your Audience – This Week in Creating Your Unfair Advantag
    While all of this may lead to the success of organizations, it will also lead to a career advantage for those marketers helping their organizations to get to the next level. While personas might be fictional, the powerful impact they can have on your marketing is real. Why Should You Listen? What Is Creating Your Unfair Advantage?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [Lead] ABM Vendor Guide: What to Look for in External Data Sources
    special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc. Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. Different sources provide different data types.)
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Lead] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    Since that year, Coca-Cola has hosted annual conferences bringing together editorial leads from Journey publications around the world. Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. The video was set to the title song proudly sung in seven languages. The journey from global to local.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Lead] How To Measure Paid Media ROI (ROAS)
    When the going is good, pointing to the number of clicks and leads you’re driving may be enough -- making the “more leads equals more revenue” logical jump is easier when revenue is climbing. Cost Per Lead (CPL). This begins to take into account click and lead quality. Revenue Per Lead. Cost Per Opportunity (CPO).
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Lead] Lessons from Mom & Dad
    And that broader perspective leads to more innovative thinking and better outcomes for all your stakeholders. It’s no secret that I grew up in the staffing industry. My parents started their first staffing firm in 1968. As a kid growing up, dinner conversations were always about business. always LOVED this bit of advice. She was caring.
  • FATHOM  |  MONDAY, AUGUST 22, 2016
    [Lead] The Value of Staying Focused on Your Audience
    Flesh out your knowledge of each of the channels you use, what the goals of these channels are, how they perform in terms of leads and revenue, and which of these channels brings in your best customers. 8. Engaging your audience is, effectively, the point of marketing. Nonetheless, getting people to buy what you want them to buy (i.e.,
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Lead] What’s the role of a content strategist?
    In fact, many companies are hiring an editor-in-chief with journalism backgrounds to lead their content marketing efforts. That process has worked fairly well, but as competition for attention heats up with companies doubling down on content marketing for 2016, publishing once or twice a month isn’t going to be enough. Content Strategy
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Lead] Where Is Your Firm in the Content Marketing Life Cycle?
    How about a complete content marketing solution that brings inbound leads and sales right to your inbox … for less than 15% of what you’d pay an average sales rep? You’ve been hearing the term “content marketing” a lot for the past few years. But where do you fall in the content marketing life cycle? Where are all the other companies?
  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Lead] Social media strategy leaders: an intro to the series
    raised my hand and said “pick me” to lead early social media initiatives! Now I lead a social media marketing team of – yep – social media managers. . Because communication with prospects and customers, when designed strategically, can lead to opportunity. The work and the job titles emerge.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2016
    [Lead] Data-Driven Marketing Tactics: 3 Technologies Optimizing Customer Experience
    These technologies can drive in-store sales, lead to better conversion, and reduce marketing waste. 
. A convergence of marketing and advertising technologies is occurring. Performance advertisers know that data insights and integrations form the core of a winning campaign, both from a creative and a revenue standpoint. Enter Data Management.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 22, 2016
    [Lead] 3 Reasons Why Data is the Foundation of a Successful ABM Strategy
    Lead Management b2bHowever, for some of these B2B organizations, their efforts are falling short. It’s no coincidence many of these same organizations struggle to get a grasp on their data. In fact, SiriusDecisions found 60% of marketers consider the overall health of their data unreliable. What does data have to do with ABM success?
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Lead] How to 'Un-Stock' Your Photography: 8 Examples That'll Change the Way You Choose Photos
    To combat that, we choose an image that while more loosely related to the idea, manages to demonstrate the emotive aspect of leading a team. With 46% of marketers reporting that photography is critical to their current marketing and storytelling strategies, it should come as no surprise that quality photos are in high demand.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Lead] From Branding to Demand Generation
    In that way, our content strategy is enforcing the entire brand,” said Traxler Because of their long sales cycle (an average of 1 to 2 years) First Rate’s new content marketing strategy includes multiple lead nurturing campaigns. People were not visiting our website even though we are subject matter experts on certain topics.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 22, 2016
    [Lead] 10 Ways To Lose a Lead
    Are you inundated with articles telling you to nurture your qualified leads? Strategies about how to attract and grow your leads often vary depending on who you’re talking to. The post 10 Ways To Lose a Lead appeared first on Marketing Insider Group. Sometimes it involves […]. Demand Generation
  • THE B2B RESEARCH BLOG  |  MONDAY, AUGUST 22, 2016
    [Lead] Using Regression Analysis in market research
    Independent’ variables are things that we think might drive a change in the dependent variable, e.g. we could hypothesise that high quality customer service leads to high levels of overall satisfaction. However, these metrics alone are not enough.  Two approaches can take our understanding to that next level. Regression Analysis explained.
  • CONTENT SCIENCE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Lead] Content Strategy for Marketing
    leads, from your small content effort? your reputation, earned media, sales or sales leads, and. Strategy That Leads to More Work. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. Content as an afterthought or. Content to. goals.
  • SHOWPAD B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Lead] Stop Killing Your Content: 3 Reasons Your Content Falls Flat
    lead generation, sales enablement, etc.) • What are the demographics of its audience? lead generation, education, partner enablement, etc.). Stop Killing Your Content: 3 Reasons Your Content Falls Flat. Content has proven to be a highly effective driver of revenue, both directly and indirectly. and value. post-production. Let’s start.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Lead] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Lead] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Lead conversion (32 percent) is the most. budget can lead to more time if you’re able to hire. percent, was lead conversions and sales. ON SITE 7% OTHER 6% 32% LEAD. While leads and sales were deemed the most. LEADS NURTURED (5.5) 9 10 11 DIRECT REVENUE (5.4) Copyright © 2015 Contently. All rights reserved.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Lead] Study: How Much of Your Content Marketing Is Effective?
    publishing more content often leads to diminishing returns. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? content. 10.5% 9.1%
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Lead] Content Methodology: A Best Practices Report
    industry metrics such as sales and leads, or. generation Lead generation: Create. high-quality leads. Lead conversions • Avg. lead score • Sales-qualified leads (SQLs) • Opportunities • Search traffic • Return visitor rate Lead nurturing: Move leads. leader with industry-leading. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Lead] Staffing and Launching Your Content Marketing Program
    These examples may sound hyperbolic, but they get at values that lead. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY12 While the business goals of your content marketing efforts are import- ant—be it generating leads, sales, brand awareness, industry education, or, more likely, some combination of initiatives—we find it extremely.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Lead] Content Marketing Playbook: Strategy and Roadmap
    returned to the company after a 28-month stint leading. And it would lead to GE’s. leads through inbound marketing. “I think it’s almost. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. After.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Lead] Evangelizing a Content Marketing Program
    B2C Marketers companies that excel at lead nurturing generate. 50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. leads.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 19, 2016
    [Lead] Guide to ABM Vendors: What's in a Complete ABM Stack?
    Clearly this is more work but it does lead to simplest ABM stack possible. Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. All the functions are indeed required, but the sub-functions are optional. The table below shows the details. There sure is!
  • EMEDIA  |  FRIDAY, AUGUST 19, 2016
    [Lead] Why Your B2B Content Sucks
    Blog Marketing Content Creation Lead Generation Marketing/Sales Management Content Blog Post Audiences Resources Homepage B2B Content MarketingYou're still selling, even though you know better.
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Lead] Who Owns Your Audience?
    Which leads me to my shameless plug. Last month, YouTube’s biggest star declared war on the media industry. After a slew of media outlets ( including us! covered the FTC’s crackdown on Warner Brothers’s shady influencer marketing campaign with PewDiePie and other YouTubers, PewDiePie struck back. There are no easy answers.
  • HINGE MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Lead] 5 Recruiting Ideas to Attract Top Talent to Your Professional Services Firm
    Additional Resources: Get the knowledge and tools you need to lead your firm through the rebranding process. Check out the  Professional Services Guide to Research and get the tools and knowledge you need to lead your firm through a successful brand research program. firm’s brand is a combination of its reputation and its visibility.
  • HALEY MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Lead] What Does Becca Searns Do with 1/8?-Thick Steel Blades?
    Meet Our Team Becca Searns hockey player get to know Haley Marketing Haley Marketing Our Team leading marketing firm staffing industry marketing services for staffing agencies staffing industry marketing specialists top marketing team staffing industryBy day, we’re marketing geeks. Computer nerds. Quirky writers and artists.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 19, 2016
    [Lead] Why Email Marketing Is Still Effective
    This is still the leading channel for getting the best ROI. Time for Friday Five , a curated collection of five recent industry-related articles on one topic. This go round it's Email Marketing. Reasons Email Marketing is Still an Effective Tool. For some reason, “older” has become synonymous with “obsolete.”
  • LEAD LIAISON  |  FRIDAY, AUGUST 19, 2016
    [Lead] How Your Personality Affects Your Sales
    The post How Your Personality Affects Your Sales appeared first on Lead Liaison. Have you ever thought about how your personality affects what you’re doing at work? When it comes to sales  positions, personality types can reveal some particular insights. One that’s often relied on is the Myers-Briggs Type Indicator.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Lead] How Does Content Marketing Help with SEO?
    well-optimized site designed with user experience as a priority will more effectively convert visits into leads, generating more income. He has industry-leading expertise in online PR, social strategy, e-commerce and database marketing. Guest post by Sam Allcock. What is the difference? How do they work together?
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Lead] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    One of the key strategies B2B marketers should leverage to increase productivity is lead scoring–ranking leads for their sales-readiness, sanctioned by service level agreements (SLAs) that are agreed upon by both sales and marketing. Read on for more on lead scoring and other tips to improve sales and marketing alignment. 3. 4
  • CONTENT STANDARD  |  FRIDAY, AUGUST 19, 2016
    [Lead] 2016 Content Marketing Trends Reveal How Story Can Save Your Brand
    Not only does this encourage more leads to enter into your experience, it also improves the quality of the leads you generate, because they are already fully invested in everything about your brand’s purpose and presentation. Adblock and Facebook enter into an arms race over the filtering of native advertising content.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Lead] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    Don’t be afraid to nurture your leads. Work events are really hit or miss. Let’s be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? An entire room had been curated to look like a video game setting, and people were dressed up as characters from it.
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [Lead] Back to School – Let’s Keep Our Kids Safe Online
    These apps provide a digital forum that can and does lead to misbehavior. I love this time of year. We’re into the fourth quarter of summer, and if you’re a sports fan we’ve got a bit more of the 2016 Summer Olympics to go. Time to upgrade your TV size? Well, it should have. And let’s be honest: for our own convenience? link]. link].
  • BIZIBLE  |  THURSDAY, AUGUST 18, 2016
    [Lead] [INFOGRAPHIC] The Periodic Table of ABM Elements
    The atomic unit is the Contact, which is ABM’s version of a lead. Two key components of ABM attribution is multi-touch capabilities and lead-to-account mapping. Lead-to-account mapping addresses the second challenge in that it maps touchpoints from multiple individuals to a single account, creating a single account journey.
  • HINGE MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Lead] 7 Skills Required for Marketing Professional Services Firms
    These include: brand awareness, website traffic, social media engagement, lead generation, and conversion rate. It is the leading marketing program for delivering greater visibility, growth, and profits. The professional services industry has long suffered from “confusion” surrounding the role of marketing professionals.
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Lead] How to Crush Your First Webinar
    In my experience hosting and listening to other webinars, people will invest in something that will eventually make them more money, or that will help them improve a skill (which may potentially lead to more money). More importantly, he also explains how his audience can drive valuable leads from Instagram to their sites. GoToWebinar.
  • LEAD LIAISON  |  THURSDAY, AUGUST 18, 2016
    [Lead] Buzzwords in Marketing Automation: Inbound Marketing
    Then, marketers finally woke up and realized that inbound marketing is the way to get qualified leads. Then, you convert visitors into leads. You do this with calls-to-action and lead generation forms on your website. Next, you go for the close with lead nurturing. part of the series  Buzzwords in Marketing Automation.
  • KEO MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Lead] Five Tips for an Improved Website Conversion Rate
    “What is a good conversion rate for my lead generation campaign?”  high conversion rate is the most important result of a lead generation campaign. As a leading B2B marketing agency, KEO Marketing can help analyze your audience, your offer and your content to find areas where improvement can be made. Pay attention to your offer.
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Lead] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage. Behavioral Scoring Lead Scoring Marketing Automation News & Announcements Uncategorized
  • INFER  |  THURSDAY, AUGUST 18, 2016
    [Lead] Infer Grows Partner Ecosystem to Help Marketers Build Best-In-Class Programs
    Joint Oracle Eloqua and Infer users leverage Infer’s fit and behavior models to gain a new lens into their leads across multiple dimensions, and laser focus on the best prospects to engage. Behavioral Scoring Lead Scoring Marketing Automation News & Announcements Uncategorized
  • ANNUITAS  |  THURSDAY, AUGUST 18, 2016
    [Lead] Account-Based Everything?
    It’s not every day that a group of leading B2B marketers gather in Boston. Last week over 400 marketers attended #FlipMyFunnel in Boston to share best practices in marketing on topics including Account-Based Marketing (ABM), MarTech, Sales Development Email Dos and Don’ts (some scary examples here), Leadership, Big Data and much, more.
  • VIEWPOINT  |  THURSDAY, AUGUST 18, 2016
    [Lead] Marketing is More than Automation
    feel that, unfortunately, marketing automation has made it possible for marketers to send more poor quality leads to sales faster than ever before. As she sat between two senior-level marketing executives for global companies Accenture and Unisys, the conversation took a fateful turn. The rest, as they say, is history. Fast forward to 2016.
  • HALEY MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Lead] When one petite pixel caused a huge email headache
    We want to know what the best methods are for staffing firms to generate leads and attract great candidates, and then we want to share those results with you. Any email developer will tell you that developing emails can be a real pain. However, we need the staffing industry to respond first. So, what happened? We weren’t alone.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Lead] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. Today, leading organizations like eBay have adopted goals such as incremental revenue and return on investment, translating to customer lifetime value.  Author: Ashika Balani The days of telemarketers are long gone. Data is Evolving.
  • TYPE A COMMUNICATIONS  |  THURSDAY, AUGUST 18, 2016
    [Lead] What is Digital Transformation, and Why Should Marketers Care?
    B2B Customer Journey Digital Marketing B2B Marketing buyer's journey content marketing strategy Demand Generation Lead Generation SiriusDecisions Suzanne Martin The MX GroupAugust 18, 2016 by Suzanne Martin As a modernizing marketer, you understand the importance of using the right technology. read more.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2016
    [Lead] The Importance of Offline Lead Generation
    With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. Content Marketing
  • BRAINSHARK  |  THURSDAY, AUGUST 18, 2016
    [Lead] Common Challenges of Sales Coaching [Infographic]
    Sales organizations today know the value of coaching – 74% of leading companies say coaching is the most important role front-line sales managers play. But just because companies acknowledge its value – doesn’t mean it’s actually being done
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Lead] Stephen Varga: Unleashed
    Throughout the years I not only worked on video games but also educational software, medical simulations and military training tools to develop a wide a range of skills and titles. I was lead animator, technical artist, art director, game designer, creative director and co-founder of an interactive software company. You’re not alone!
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Lead] What is Brand Positioning and Why Does it Matter?
    Get a copy of our free Marketing Planning Guide to develop a strategy that generates more leads for your firm by building its visibility and reputation in the marketplace. At Hinge, we’ve helped a lot of professional services firms position – and even reposition – themselves in the marketplace. It doesn’t have to be that way.
  • VOLACCI  |  WEDNESDAY, AUGUST 17, 2016
    [Lead] So You Hate Drupal…Now What?
    We talked about all of the great changes in our recent blog, “ 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads.”. “I hate Drupal!”. This poor woman was fed up with her Drupal website and was ready to make some changes. She finds it hard to create new content and it’s getting costly to update and maintain her site. No again.
  • DISCOVERORG  |  WEDNESDAY, AUGUST 17, 2016
    [Lead] 3 Reasons for Low ROI from a Trade Show (with ways to improve)
    One of the most popular avenues to generate leads is trade shows. The more appointments set during the show, the more likely you will see conversions from leads. Enter the leads into your CRM and make sure add all relevant notes. During the trade show are opportunities to meet with colleagues for networking opportunities.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Lead] 114+ Copywriting Formulas to Get Traffic & Leads
    Lead: Hold their attention. Follow with an inspirational lead. The post 114+ Copywriting Formulas to Get Traffic & Leads appeared first on Writtent. Copywriting formulas are an easy and effective way to write great copy without having to start from scratch every time. That’s why copywriters have been using them for years.
  • VIDYARD  |  WEDNESDAY, AUGUST 17, 2016
    [Lead] 5 of the Best Ways to Generate Leads with Video [SlideShare]
    You want more leads. Funny thing is, your leads want more video. But you get the gist: use video to get more leads. In other words: use video to generate leads! Of course there are many different ways to generate leads with video (like with any lead capture initiative). Click to Tweet !). Yeah it would.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Lead] Who Just Took My Car?!
    This leads me to a recent service-related story from last month. Retirement in today’s economy is not feasible for everyone. We’re often seeing our fathers, mothers, uncles, and aunts needing to work well into their 60s or 70s despite working hard and saving their entire life. at night. handed him my keys…. ” I was floored.
  • SALES ENGINE  |  WEDNESDAY, AUGUST 17, 2016
    [Lead] 5 easy steps to building ongoing thought-leadership content
    The development of ongoing, thought-leadership content has become the necessary element for a marketing program that increases visibility and produces leads, but it’s not enough simply to publish a blog or white paper anymore. Talk to sales and find out how they’ve been finding leads. Start with a content audit. Content Strategy
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2016
    [Lead] Why Marketo and Microsoft Dynamics CRM Customers Have Gold in Their Sights
    Author: Brian Glover Are you a Microsoft Dynamics CRM customer struggling to get better leads, more of them, and truly understand the impact of marketing on pipeline and revenue? Prioritized Leads Are Delivered to Each Sales Rep. Or which channels brought in the leads that had the biggest influence on pipeline or revenue?
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2016
    [Lead] 22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]
    Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers. Why should your business be on Instagram? Social Media Daily IGSS
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 17, 2016
    [Lead] How to Get Lead Scoring Right the First Time
    Lead scoring is a technology and business process used by B2B companies for the purpose of automating the ranking, grouping, routing and tracking of leads that are responding to campaigns and interacting with your corporate website. The post How to Get Lead Scoring Right the First Time appeared first on Marketing Insider Group.
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Lead] KEO Marketing CEO, Sheila Kloefkorn, Accepted into the Forbes Agency Council
    The Forbes Agency Council is an invitation-only organization dedicated to executives leading successful public relations, media strategy, creative and advertising agencies. KEO Marketing is a leading business-to-business (B2B) digital marketing agency in Phoenix. PHOENIX, Ariz., About KEO Marketing. KEO News
  • HINGE MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Lead] Emerging Trends in Marketing Include Marketing Automation
    Our  High Performance Website Program helps firms drive online engagement and leads through valuable content. One of the emerging trends in marketing for AEC firms is marketing automation (MA). While components of marketing automation are being embraced by some firms, others turn away from this technology.
  • OPENTOPIC  |  TUESDAY, AUGUST 16, 2016
    [Lead] Should Social Marketing Still Get Your Vote?
    First, let me start by saying that I get social. I was in a variety of product and marketing leadership roles from 2007-2016 for a leading company. My point of view to this important question is an emphatic “NO*.” ” But please, indulge me for a couple of minutes as I explain that little asterisk I put next to my answer.
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [Lead] Selling With Content: What’s Repeatable and What’s Not?
    For me, that looks like marketing generating enough qualified leads so that most of my time is spent having productive sales conversations. Before the Internet, that approach used to lead to newsstands where we would browse cover headlines and pick up the ones that interested us. What does a perfect world B2B sales process look like?
  • 6SENSE  |  TUESDAY, AUGUST 16, 2016
    [Lead] 5 Essential Tools for Your Salesforce Account-Based Marketing Cloud
    For leading B2B organizations, ABM has become a dominant strategy to ensure high-value target accounts are marketed to in a way that is relevant and personalized. As the buzz around ABM soars, many sales and marketing professionals don’t know where to start…until now. Identify – tools for identifying potential accounts. Latest
  • HALEY MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Lead] What’s Black and White and Kicked by Chris Burger?
    By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Back Story. started playing soccer when I was a young kid and have enjoyed it all my life.
  • KEO MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Lead] Marketing Strategies for Reaching the Wearable Devices Market
    If you need help developing a marketing strategy that incorporates wearable technology contact KEO Marketing, a leading B2B marketing agency , for insight on leveraging this emerging and powerful market. The wearable devices market is growing very quickly. wearable device is different than a Smartphone: information is delivered in a glance.
  • KAPOST  |  TUESDAY, AUGUST 16, 2016
    [Lead] Care for a Side of Strategy with Your Marketing Software?
    Did it have any impact in generating leads? Since we talk to project leads and power users on a regular basis – sometimes daily – we can have intell that the product team wants and needs. The sign reads, “Unlock the Potential of Your Marketing Content.”. You go in. The clerk smiles and says, “Good choice. Common challenges?
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Lead] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Allow your community to lead your exploration; do not be willful: people don’t always use your language. While not all B-D-list bloggers lead with an advertising rate sheet, many do. Lead with the news, not the used car. Waiting for class. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki). And How?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Lead] A Blueprint for Creating Share-Friendly B2B Blog Posts
    Honorable Mention: LinkedIn leading the way should come as no surprise as research shows 40 percent of B2B marketers rank it as the most important social media platform for their business. Anyone who’s written a blog post understands when it comes time to hit “publish” and promote it on social media, competition is stiff.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Lead] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched the industry’s most advanced account behavior scoring offering, which helps companies accelerate revenue generation by supercharging their account-based marketing (ABM) programs. the next three weeks). About Infer.
  • NETLINE B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Lead] The Inside Story on NetLine Told One Podcast at a Time
    David Fortino, SVP of Audience and Product at NetLine Corporation, was recently interviewed on two popular podcasts covering everything from b2b lead generation strategy to audience monetization — plus, an inside look at how NetLine generates quality leads with content for top enterprise-level companies.
  • LEAD LIAISON  |  TUESDAY, AUGUST 16, 2016
    [Lead] Lead Liaison Weighs in on How to Run a Webinar using Marketing Automation
    In their newest publication, How to Run a Webinar , Lead Liaison dives into the details to spell out what it will take to make your webinar project the best it can be. Recently, they’ve teamed up with Lumen21, a provider of compliant cloud computing , to execute a webinar. “It was so awesome working with Lead Liaison on our first webinar.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Lead] A High-Level B2B Marketing Budget Breakdown
    Beyond the this, the internal goodwill can be a major force in attracting both new leads and new hires. As an internal investment, the ROI can be measured by tracking the number of leads brought in through your employee advocacy program. With You might use a variety of metrics to determine your ROI (e.g. Paid Advertising: 20-30%.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 16, 2016
    [Lead] 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition
    Not only is inconsistent social content noticeable (in a bad way), but it also leads to a lot of internal headaches for the employees who are tasked with the responsibility. From there, those brands went straight to work developing full-fledged Instagram marketing strategies. ” The report revealed that 24.6 Patagonia. Birchbox.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Lead] How Higher Education Marketing has Changed
    This more personal approach is necessary to attract quality leads to your institution. Once you know who you're trying to reach, follow the inbound methodology to get quality leads into your database and nurture them through to application and enrollment. Four-year universities see flat enrollment rates. What skills will they have?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Lead] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. It’s a live streaming weekly program right here on the Funnel Radio Channel for at work listeners brought to you by the Sales Lead Management Association and many others with your host Jim Obermayer, hey Jim!
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Lead] The Biggest Opportunities for Agencies in 4 Charts
    Metrics such as leads generated and client satisfaction provide more forward-looking information. It's no surprise that referrals are listed as the best source of new leads for agency new business. You've heard this common theme repeated by your parents, your teachers, your managers. In fact, the opposite is often recommended.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, AUGUST 15, 2016
    [Lead] Blockchain – governance, regulation and security
    Alex and I discussed the basic question: Who is going to lead and who is going to govern this brave new work of cryptocurrency. Together, Alex and I delved into the thorny issue of virtual currency, the uses of blockchain to make financial transactions, and what’s to come. It’s not been easy, and that has led to a problem of trust. 
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