• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Start engaging from the first click in the Customer Journey
    resources coordinating activities to develop our online marketing strategy.” VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. For many.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. sites to generate leads and new business inquiries. Their lead gen materials are strong—but they. demand (leads) like the above three. enough to increase sales leads: 1. affect new sales lead demand, marketing. ABOUT Corey Weiner has worked on lead gen / direct.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Lead] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Lead] Don’t Run A Railroad: Why Publishers Need to Think Like Marketers
    Which leads me to …. CPLs seem to be negotiated as if all leads are the same. Publishers need to prove the unique value of the prospects they generate, and this needs to be proven with the same metric your customers are using—how many leads became sales opportunities and what was the overall revenue potential created. Media
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Lead] Back to Grammar School: 12 Easy Ways to Become a Better Writer
    Misunderstandings can lead to costly mistakes. Communication skills are more important than ever, but what if your grammar doesn’t quite make the grade? Technology has reshaped how we communicate in the business world. Fifty years ago, you would have walked over to your coworker’s desk or called up to the second floor to ask a question.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Lead] 5 Disruptive Social Selling Technologies
    Gives visibility into where and how your content plays best, leading to revenue. Increases effective engagement, leading to more conversations offline.  . #4 – Nimble – Social CRM – Relationship Intelligence. You can see the lead contact history within the social profile, instead of having to into the CRM. Benefits It Offers.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Lead] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    The company’s announced focus is the improve the existing product with a mantra of faster, lighter, and easier, not to lead major changes in how businesses interact with their customers. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress. Where was I? Despite the location and title, the program did not include jousting.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 21, 2015
    [Lead] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    When a lead expires, what do you do? Most companies move on to the next lead, forgetting about these leads entirely. After a few years have passed, this once insignificant pile of expired leads can look more like a mountain of missed opportunity. First, though, let’s dissect what a lost lead actually is.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Lead] 5 Easy Ways to Streamline Internal Communication
    You’ll be on your way to creating an environment where your employees feel comfortable communicating ideas and feedback with one another leading to innovation, increased productivity, and a better company culture. In today’s world, it’s easier than ever before to access information and communicate from anywhere.
  • VIDYARD  |  THURSDAY, MAY 21, 2015
    [Lead] The Value-Add of Video in the Content Journey
    Just make sure you have integration with your CRM or marketing automation platforms to gain insight into specific lead behavior and guide future content suggestions. Marketers consistently look for new ways to Engage buyers. Today’s best marketers are analytical, creative and measure everything to ensure we achieve optimal results. Be Ready.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Lead] 3 Ways To Build Trust With Your Website Visitors
    As a leading web design agency for B2B, Technology and Healthcare companies, we often come across websites that read much like print ads or brochures: going on and on about the virtues of the company and its products or services. Not that there’s anything wrong with that…to an extent. Webinars and podcasts , with the same content caveat.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Lead] Does advertising or engagement build stronger brand equity among Millennials?
    The answer was to pour money into well-crafted brands, increase pricing, and highlight distinctive product features: all designed to create a more favorable brand image that would lead to greater loyalty. The concept of brand equity (i.e. These are the three pillars of brand equity. Like this post? Sign up for our emails here.
  • CMO ESSENTIALS  |  THURSDAY, MAY 21, 2015
    [Lead] 5 Free Sales Research Reports for Better Marketing and Sales Alignment
    As you’ll see, tactics like allowing sales to reject leads on the grounds of needing more nurturing by marketing – a practice adopted by 63% of Best-in-Class firms – have significant marketing implications, so brushing up on your understanding of sales operations is critical. Why Have ANY Hands Tied Behind Your Back? CMO Insights Trending
  • VIEWPOINT  |  THURSDAY, MAY 21, 2015
    [Lead] Changing the Sales Conversation [PowerViews LIVE Highlights]
    Credited as the visionary and leading authority of the consultative sales movement, Linda is also a best-selling author of 10 books, including the recently released Changing the Sales Conversation. Buyers have changed and so must sellers. What’s a salesperson to do? Here are some key points and quotes from my conversation with Linda. Linking.
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Lead] 3 Reasons Why Mobile Matters for Professional Services
    Not only is it difficult to keep two sites up-to-date, you also run the risk of publishing duplicate content, which can lead to search engine penalties instead of rewards. A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. Does responsive design make that much of a difference?
  • SYNECORE  |  THURSDAY, MAY 21, 2015
    [Lead] Google Buy Button: Retailer’s Boon or Devil’s Bargain?
    Moreover, Google’s retention of mobile shoppers’ credit card information, when combined with its heightened ability to retarget ads, could lead to even higher sales conversion rates through upselling and recurring purchases. Google meets Amazon; an interesting concept in theory which may become stark reality in practice soon enough. Hmmm….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Lead] 33 Inspiring B2B digital marketing case studies
    The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4 million. million. million.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Lead] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    And I’d be surprised if the “container” supported the calls-to-action that are so vital to lead generation. Last week, Facebook made a big announcement : the release of their new Instant Articles feature. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. Not so fast.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Lead] Buck the Trend: Three Keys to Better Email Response
    Check out our ebook, How to Prioritize Your Leads by Segmenting & Scoring Your Audience. 3. Email marketers know that even small incremental increases in response rates can provide exponentially better results. penny doesn’t sound like much … but it’s a 10% lift, and who wouldn’t want that? percent in Q3 2014 – ahead of 16.2
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Lead] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    That is a very important lesson for us marketers, especially in the world of B2B lead generation. Most B2B companies will try to do a little bit of everything and create lead generation campaigns that will “fit into” the current scenario. 10 Steps to Boost B2B Lead Generation Performance. It never ceases to surprise me.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 20, 2015
    [Lead] Ways To Recycle Your Old Content
    Putting them all together and creating and eBook or Whitepaper is a great way to attract a different audience and a good way to generate leads (Especially when you use Virally, just saying!). In the world of small business and one man bands, it is often hard to keep finding new content to keep your audience engaged. Videos. Presentations.
  • VIDYARD  |  WEDNESDAY, MAY 20, 2015
    [Lead] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
    If you’re a modern marketer that’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. The first area of change that Tony points is around best practices, like the demand waterfall and sales funnel, the B2B buying cycle, lead scoring and nurturing and mobile marketing strategies.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Lead] 11 Fascinating Books on Harvard Business School's Required Reading List
    It demonstrates how transformation and innovation became a core component of the organization, which ultimately lead to bottom-line results. 8) Made to Stick: Why Some Ideas Survive and Others Die. There's no better time to revamp your reading list than the beginning of the summer. The question is. what should you read? Charles O. Authors W.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MAY 20, 2015
    [Lead] B2B Lead Generation: 2 Things You May Be Doing Wrong
    Is your lead generation slowing down? Let marketing help generate more qualified leads with your website. Sales leads. Everyone from the CEO to the newest salesperson wants more, better leads. All while generating leads. You might be doing it wrong. Here's how. Not so much anymore. It’s a long, tough slog.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 20, 2015
    [Lead] Is SEO Dead? Long Live Social Search!
    The leading organic search result was a Pinterest page. Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Enter the new wave of intent modeling.
  • HUBSPOT  |  WEDNESDAY, MAY 20, 2015
    [Lead] Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
    Only after considering that context can you test and refine form length to provide higher or lower quality leads. In this post, we'll walk through how to consider the context of your forms, and how you can use dynamic forms to improve quality and lead flow. Lead Generation Landing Pages Dynamic Content DailyThe result?
  • MARKETING ACTION  |  WEDNESDAY, MAY 20, 2015
    [Lead] 4 Steps to Creating Content That Converts
    In order to generate leads from your content strategy, you need to consider both the content and the content experience. Not only does the content have to be valuable to your audience, but it also has to be part of a well-optimized content experience in order for it to become content that converts visitors to leads. What next? 3.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Lead] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. The company turned to KEO Marketing to deliver a revamped website that boasted better lead generation and a lower cost per lead. And conversion rates of those leads grew by 75 percent.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 19, 2015
    [Lead] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Please tell me how you started out in Social Media?
  • KEO MARKETING  |  TUESDAY, MAY 19, 2015
    [Lead] Email Marketing Still Effective But Evolving
    The latest Email Marketing Industry Census (based on results gathered in January and February of this year) shows that email continues to be a leading channel for delivering return on investment. As we have said here quite a few times recently, email continues to be an effective marketing channel for those who know how to use it well.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Lead] Content Marketing: How This Software Company Achieved More with Less
    Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Those that allocated more got greater results. Yet there is proof that content marketing works.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 19, 2015
    [Lead] How To Write A Successful RFP For Your B2B Website Project
    hope this helps you create a Request For Proposal that will lead you to the right partner that will successfully execute your next website redesign project. B2B Web Strategy Lead GenerationBeing in Business Development, I’ve had my fair share of completing Request For Proposals, or RFP’s. Too many cooks in the kitchen. Budget.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 19, 2015
    [Lead] OMC Creative Studio Delivers a Lenovo Subscriber Experience with Beauty and Brains
    She leads an award-winning creative team that combines big thinking and flawless execution with a passion for digital marketing. Lenovo designs, develops, manufactures and sells personal computers, tablets, smartphones and more, and in 2014 was the world's largest personal computer vendor by unit sales. CHALLENGE. SOLUTION. RESULTS.
  • VIEWPOINT  |  TUESDAY, MAY 19, 2015
    [Lead] Dead is Dead! (At Least in Sales and Marketing)
    And there is still time in 2015 to get them right if you inspect your processes and find that these critical keys are missing: Shared (between marketing and sales) definition of a lead. Hence, marketing defaults to number of leads and cost per lead and sales ignores them for the most part. Lead GenerationYou bet.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Lead] 5 Technology Services Blogging Blunders to Avoid
    In the long run, failing to optimize your content for search engines will cost your blog posts valuable traffic and leads. Starting a new technology blog is exciting, a little intimidating — and comes with a long list of important decisions. So before you begin blogging, it’s a good idea to put together a roadmap.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Lead] Search isn’t about search anymore, it’s about social
    Don’t lead with links, lead with valuable content. Search will never be the same as it was as recently as a few years ago. Google is severely penalizing sites that are buying links or are invested in private blog networks. Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential. Do it!
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 19, 2015
    [Lead] 4 Trades That Are Crucial to the Construction Industry
    According to this Forbes article , welding is one of the main fields in which an older average population of workers could lead to a shortage in the near future. Today we have a guest blog post on behalf of WIA (Welding Industries of Australia) on four trades that are crucial for the construction industry. Electricians. Carpenters. Welders.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [Lead] Content Marketing Questions — How To Do Marketing With No Budget?
    Content marketing is the commitment to become the leading destination of helpful insights for your audience by answering their top questions. I have done a whole bunch of interviews in the last few weeks on content marketing questions. Here are my best answers to 16 content marketing questions I received from a partner. Content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2015
    [Lead] Lions and Tigers and Buyer Personas … Oh My
    If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. Sort of. ” . It’s insane I tell you.
  • MARKETING ACTION  |  TUESDAY, MAY 19, 2015
    [Lead] Don’t Panic! How to Handle a Social Media Marketing Crisis
    Social media listening tools can help you find likely leads and discover key influencers you might want to engage. Social media is a great way to rub virtual shoulders with potential and actual customers. But some marketers are hesitant to dive in. That’s understandable; social can be intimidating, and extremely unpredictable. Damage Control.
  • VIDYARD  |  MONDAY, MAY 18, 2015
    [Lead] Exemplary B2B Marketing to Get Inspired by on YouTube
    Lattice Engines provides industry-leading predictive analytics for marketing and sales. Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. You never know how creative genius might strike. Take, for example, their name change.
  • B2B LEAD BLOG  |  MONDAY, MAY 18, 2015
    [Lead] Marketing Funnel Management Best Practices
    You’ll see this in your ability to track key metrics, as well as growth in terms of lead generation and converting leads to paying customers. If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […].
  • FATHOM  |  MONDAY, MAY 18, 2015
    [Lead] How To Think Like a Publisher
    Producing something just for the sake of producing something leads to mediocrity … which impresses no one. In the age of content marketing, adapting the mindset of the publisher is paramount for businesses who want to give buyers a reason to choose them over the competition … and stay loyal. And therein lies the key word: Loyalty.
  • SYNECORE  |  MONDAY, MAY 18, 2015
    [Lead] Nostalgia Marketing: What is It?
    study by professor and nostalgia specialist Jannine LaSaleta referenced in the Entrepreneur article found that the feelings of social connectedness that arise from nostalgia make people value money less, which ultimately leads them to spend more freely. The Savviest Generation of Consumer. 90s References Are All the Rage.
  • CRIMSON MARKETING  |  MONDAY, MAY 18, 2015
    [Lead] You Can’t Buy Thought Leadership: How Smart Content Marketing Works
    In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale. Let’s face it; buyers are unlikely to take you seriously unless you’re a big-name brand or they have heard about you from an independent source. Wrong. Content marketing takes work. Authenticity Is Key. Do your homework. Think outside the box.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MAY 18, 2015
    [Lead] Are You the Maestro of Your Sales Team?
    Friday evening we went to the Knoxville Symphony, it was the final program by Lucas Richman who has lead the symphony for the past 12 years and Sunday was Music Sunday at our church, with Bell Choirs, guest musicians, the adult and children’s choir and many ensembles it was a festival morning. Are You the Maestro of Your Sales Team?
  • VERTICAL RESPONSE  |  MONDAY, MAY 18, 2015
    [Lead] A New VerticalResponse for Salesforce is Coming Soon
    Instead, there was an integration into the Lists section of a VerticalResponse account that enabled you to pull over Leads or Contacts. You’ve always been able to pull your Leads or Contacts from Salesforce to create a list, and then send back updated reporting. February 2005. Do you remember what happened 10 years ago?
  • VIRALLY BLOG  |  MONDAY, MAY 18, 2015
    [Lead] No time to blog?
    With this in mind creating content to answer these questions should be a priority in terms of lead generation and lead nurturing. So you think you have no time to blog? Really? No time is a common excuse for not blogging, one I hear the most. think the truth is actually you do no think its that important. Harsh but true?
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 18, 2015
    [Lead] Empowering employees to be brand ambassadors #amplifyfest #DW24 #DigitalWorkplace
    Imagine an online brand presence that extends far beyond a simple Facebook page or Twitter account and becomes an environment where professionals can collaborate in virtual hangouts, lead webinars and podcasts, and share behind-the-scenes peeks into exciting goings-on within the company. The Important of Establishing Guardrails.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 18, 2015
    [Lead] How To Create A Thought Leadership Strategy That Supports True Innovation
    When it comes to positioning yourself (or your company) as a thought leader, you have to understand how to identify, engage, and influence those who lead the pack — the Innovators and Early Adopters — and to inspire the Early Majority to follow suit. They lead the bleeding edge. People trust thought leaders and turn to them for advice.
  • BIZNOLOGY  |  MONDAY, MAY 18, 2015
    [Lead] What have you learned from Mobilegeddon?
    2007: Social media is an important kind of content. A few years ago, Google showed a sea of blue links leading to web pages. What pundits refer to as Mobilegeddon was the big change in Google’s search algorithm. It’s caused a minor panic among sites that weren’t ready. 2012: Privacy is becoming more important.
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Lead] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    report from Ascend2 found that 36% of companies that use marketing automation make limited use of the lead generation  tools. Let me get this engine revvin’ by saying that marketing automation is an all-in-one marketing powerhouse, allowing you to generate leads, follow up with consumers, and even demonstrate return on investment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Lead] The art and science of developing an enterprise content strategy
    Kevin Green explains how he leads one of the most complex content-juggling acts in the business world. Do you primarily lead or respond? Consume” and lead to “Click. Kevin Green explains how he leads one of the most complex content-juggling acts in the business world. Do you primarily lead or respond?
  • ENGAGE  |  MONDAY, MAY 18, 2015
    [Lead] 6 Ways to Make a Good Impression on Facebook
    You’ll see a significant spike in impressions, which (if your content is great) ultimately leads to an increase in engagement. I don’t use this tactic for every single post, but I definitely leverage it for posts promoting events, webinars, white papers and other company initiatives that warrant it. So, without further ado, let’s get to it!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 18, 2015
    [Lead] The 4 Sprints in a Race To Outperform - SiriusDecisions Summit
    In addition, GE Healthcare showcased their roadmap for successfully changing a large enterprise company's lead funnel, lead scoring and employee training deployment to grow 300 percent. There is a renewed emphasis on the importance of sales in the B2B buying process and the subsequent alignment. King's blues club.
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Lead] Marketing Investment Benchmarks: What Are Companies in 4 Big Industries Spending?
    Inbound techniques like marketing automation/lead management and content creation are a smaller part of the mix. Marketing automation/lead management, however, remain a smaller part of the mix. These initiatives, however, require counterbalancing through marketing automation and lead nurturing. Analytics Lead Generation Daily
  • MARKETING ACTION  |  MONDAY, MAY 18, 2015
    [Lead] Zyme Solutions Uses Marketing Automation to Conquer the Complex Sale
    Zyme’s wish list included end-to-end visibility into campaign management, list management, comprehensive metrics, the ability to nurture and score leads, and the ability to manage multi-channel inbound marketing including social media and search engine optimization. Selling Enterprise Software. And on average, 5.4
  • HUBSPOT  |  MONDAY, MAY 18, 2015
    [Lead] How to Easily Design Images Like a Pro [Live Webinar]
    However, for the marketers out there running social, blogging, email, lead generation, and a billion other things, creating images sounds like one more hat you just can't fit on your head right now. "A picture is worth a thousand words.". We've all heard this saying before, and to marketers, it's becoming increasingly true. Do not fear!
  • HUBSPOT  |  SUNDAY, MAY 17, 2015
    [Lead] Why Workshops Work: The Secret to Selling Long-Lasting Retainers
    With a workshop, you can learn about the client’s business and begin the strategic work faster, which will lead to quicker results (more leads and sales) for the client. Workshop leaders have to ask questions that lead the audience to state on their own what you are trying to teach them. So, what do you do? They listen. Great!
  • HUBSPOT  |  SATURDAY, MAY 16, 2015
    [Lead] How to Spot a Lead on Twitter [Flowchart]
    While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy. Factors that can help salespeople recognize a warm or hot lead on Twitter include number of tweets, brand mentions, and recent activity. This gap is understandable.
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Lead] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    More and more B2B marketers are now accountable for revenue targets, not just leads or even sales-ready prospects. Lead Nurturing Isn’t Just Email Anymore. There’s no sign that email won’t continue to be the workhorse that it is in helping to filter, qualify, cultivate and progress leads through the sales cycle.
  • BLUE FOCUS MARKETING  |  FRIDAY, MAY 15, 2015
    [Lead] ANNOUNCEMENT: @CKBurgess to speak at #AmplifyFest 2015 @maverickwoman #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. Register for the 2015 Amplify Festival here !
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 15, 2015
    [Lead] A good week for Jeff Ogden of Find New Customers
    Filed under: 5 CEO tips , B2B lead generation , Big Data Marketing. 5 CEO tips B2B lead generation Big Data Marketing b2b marketing Battleship Best of the Web Business Intestments Catholic ChurchMuch better week than Jeb Bush or Tom Brady who both have big problems. Very, very sad. “Why didn’t I say that to Madonna?” was
<< 1 2 3 ... 217 218 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...