• CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Lead] HubSpot Reveals New Tools to Accelerate Sales
    As inbound marketing gains popularity and companies become more successful at attracting prospects and generating leads, there is a growing need to get better at selling and servicing leads. As a result, HubSpot has released a set of sales features aimed at improving inbound selling. An Insiders Look at HubSpot’s New CRM Tools.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Lead] How to Use B2B Marketing to Propel Rapid Sales Growth
    Here are some additional ideas on how to quickly ramp up your awareness, leads and revenue: Find one or more strategic partners that already have a strong presence in your target marketplace. 'I just listened to an interesting podcast featuring my old colleague Heidi Melin. Heidi is CMO of Plex Systems and is a well-respected marketer.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 16, 2014
    [Lead] Celebrate the 2014 Markie Award Finalists!
    Best Lead Nurturing Program. 'It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Global Markie Awards ceremony at during Modern Marketing Experience Europe in London, October 15, 2014. The Markies honor strategic, collaborative, and tactical marketing and sales innovation.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Lead] Want to grow your sales? Stop selling!
    You can follow me on Twitter at @fearlesscomp Filed under: sales leadership selecting salespeople , Sales Leads , sales process. sales leadership selecting salespeople Sales Leads sales process 'This is one of the most common advice I give to businesses. To sell more – stop selling. ”  Customers loved it. What do you think?
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Lead] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    generate a lot of quality leads from these networks. These leads often convert into customers. To help increase the chance of converting this lead or prospect into a customer as quickly as possible, you can make it easy for the user to reach out to your business by including a call tracking phone number in your ad and/or landing page.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [Lead] Marketing without buyer personas is like taking a roadtrip without a map
    Filed under: B2B demand generation , B2B lead generation , Buyer Personas. B2B demand generation B2B lead generation Buyer Personas 'That tweet came from a marketing company called Moveo and they are so right. moveo 3:06pm via Hootsuite. “It’s not enough to know who you’re targeting. You must know whom to talk too.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Lead] Marketing Your Multi-Product (or Multi-Division) Brand
    If you’re running lead nurture campaigns , you’ll want to place that buyer exclusively in a Product A-centric nurture track. Lead Scoring b2b Consumer 'Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. Prioritize Your Products.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Lead] 5 Ways You Can Add Social Proof to Your Landing Pages
    If they see that people who have consumed the offer are speaking positively about it, they are more likely to think positively about it, too -- and are therefore more likely to fill out the form and convert to a lead. Social Media Lead Generation Landing Pages People look at my paintings and think they''re photographs. 2) Case Studies.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [Lead] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    Take the B2B Lead Generation DIRT Track — D isrupt, I nnovate, R ejuvenate, T arget       . In my opinion, what we need to do in B2B lead generation today is to aim for a holistic, 360° view such as the one offered by ALEA’s lead generation program. Dalai Lama XIV. Pablo Picasso. George Bernard Shaw. There are no guarantees.
  • SYNECORE  |  TUESDAY, SEPTEMBER 16, 2014
    [Lead] Tips For Landing Page Optimization [Infographic]
    'You know that landing pages are important for converting web visitors into leads, but are you doing everything you can to optimize your pages? By understanding the basic techniques of landing page optimization, as well as pairing good content with clear forms, you''ll be well on your way to converting more web visitors into leads.
  • ENGAGE  |  TUESDAY, SEPTEMBER 16, 2014
    [Lead] Marketers Need to Focus on the ‘Why’ not the ‘What’
    If a client needs to increase leads, for example, would it make sense to create a piece of content that delivers that potential lead to another site, another story, even another brand? We need to deliver a link in an email that sends the lead to the right place. 'As marketers and content creators, we care about the awesome.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Lead] 10 Things B2Bs Should be Doing on Twitter
    And all of those things put together lead to greater reach, expanded brand recognition, happier customers, and maybe even some new prospects. 'Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. My customers don’t use Twitter.” Twitter is for consumer brands.” Twitter is for teenagers.” Excuses. Have fun.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies
    'I have yet to come across a manufacturer, a distributor or an engineering firm that didn’t ask for more leads. The post How Unqualified Leads Bog Down Sales Pipelines for Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today. No surprise there! This is only a content summary.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] How to Gracefully Terminate an Employee
    Do: Lead coaching sessions and a final consequence coaching meeting in which you clearly spell out the objectives to be accomplished, the time frame to accomplish them, and most importantly the consequence if the objectives are not met -- i.e. the person will lose their job. 'This post originally appeared on the Sales section of Inbound Hub.
  • B2BMARKETINGSMARTS  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] SEO Mistakes B2B Marketers Must Avoid
    ——————————- For B2B marketers wishing to use search engine optimization (SEO) as a source of qualified leads, the most crucial element to remember is to think long term. B2B Lead Generation keywords Lead Generation SEO traffic
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. lead to a sale. industry practitioners include: Marketing Automation Lead Prioritization Integrated CRM Social Media Engagement Mobile Marketing Lead Nurturing Email Marketing Personalization The Gleanster website also features Deep Dive analyst perspectives on these and.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • NETLINE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    Social selling is time-consuming, and it cuts out the ability to speak to prospects for a lengthy amount of time about their pains and needs, but it could lead to stronger opportunities. You’re more likely to call fewer prospects with this approach, but your conversations will be more meaningful, and they may lead to more opportunities.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] 4 Cool Employee Contests to Help Boost Sales
    “Men against women can lead to some great wars,” he says. 'Remember back in high school when there was a pep rally before the big game? The whole school turned out to show their team spirit and support for the team. What if you could pump that kind of enthusiasm into your business to boost sales ? ” 2. Get the VR Buzz.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] How to Win at B2B Video Marketing
    By interviewing marketers who leverage video (see the video of our interviews here ), we found that many companies have integrated video marketing with their marketing automation , turning video into a top performing lead source for their organization. Use Video for Lead Generation & Nurturing. Think : Entertain & Entice.
  • CHRIS KOCH  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] Why Can’t Companies Be More Like the Iroquois?
    Women hold a strong place in Iroquois society, leading individual clans within tribes, helping determine chiefs, and holding veto power over treaties and declarations of war (the Iroquois declared war on Germany in both world wars). Each tribe had its own language, customs, and culture. Caught on the Wrong Side. Why Can’t Companies Do This?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] 6 Essential Social Media Lessons From Top Executives
    We’re going to unpack some lessons you can learn from them to get you over any obstacle of getting you started with social media … which''ll lead to increased brand awareness, strengthened relationships with existing and future customers, and improved perception of the organization you represent. What can they teach us? Ready?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    'Artillery B2B Marketing Blog > The Forward Observer Got leads? The top marketing priorities for companies are lead generation (24%) followed by lead conversion (21%). 61% of salespeople vs. 9% of outbound marketers value inbound leads from social media, blogs and SEO. About one half were HubSpot users. Tweet this!
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] Professors Share Observations on the State of B2B Marketing
    B2B marketers can learn creativity, creating an emotional response and storytelling from the B2C pros, and B2C marketers can learn more about calls-to-action, attribution and leading a buyer through a journey from their B2B brethren. It was an esteemed panel of professors, including: Barbara Kahn , Patty and Jay H. Eric Bradlow , K.P.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] Three implications for Big Data and your marketing department
    So while this is critical data to interpret and understand, it is improbable that it would result in a unique insight that could lead to a distinctive marketing strategy. This leads to the third Big Data challenge for marketers: Do you know enough about statistics to even ask the right questions … let alone tell a story?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] How Data Science Is Transforming Sales and Marketing
    Imagine if you could accurately predict not only who your best leads and prospects are, but when and how to best communicate with them. Other companies (such as Act-On) have enriched the marketing discipline with automation and tools for lead generation, lead nurturing , and lead scoring. And why should you care?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    lead that’s really ready to buy from you? 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. One day Facebook doesn''t have hashtags, and the next it does. The next week, Twitter has a completely redesigned profile layout. After that, Pinterest unveils promoted pins.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] The Most Important B2B Marketing Metrics for CEOs
    Thus, their marketers are constantly reminded that more leads are needed, as fast as possible. How much revenue can be directly attributed to leads coming from Marketing (i.e., the lead generation program in a specific time period)? What is the total cost of your lead generation program during a specific time period?
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Lead] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    Additionally, unlike leading-edge video marketing platforms, Facebook offers no opportunity to connect these analytics to marketing automation platforms or CRM systems like Salesforce.com. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Lead] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    In looking it over, here is a point about Millennials you may find interesting: [Executives] need to start leading by example and to start a reverse mentoring process. It has been a lot of fun to watch the response to this list, especially to read all the heartfelt praise for these deserving leaders. FOR EWORD by David C.
  • WRITTENT  |  SUNDAY, SEPTEMBER 14, 2014
    [Lead] Master 5 Copywriting Formulas to Grow Sales Online
    The Hook is an urgent call to action leading them to the purchase. 'Image source. Want your sales copy to stand out to readers and compel them to make a purchase? Of course you do. Your content must then gain the reader’s interest. Your words must appeal to their emotions for them to buy.  Savvy Panda explains. 1 – 2 – 3 – 4. SLAP Rule.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 14, 2014
    [Lead] The Best Voicemail I Ever Received. Was Just A Voicemail
    Factors like your style, your client’s style, what your relationship is like (in this instance, I started the conversation by becoming an inbound lead) all have to be considered. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. He responded by leaving me a voicemail.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Lead] 11 Lesser-Known LinkedIn Features You Should Be Using
    If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, to grow your sales leads, and -- ultimately -- to grow your business. 'This post originally appeared on the Insiders section of Inbound Hub.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Lead] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    It’s essential for attracting strangers to your website, converting those visitors into leads, closing customers, and continuing to delight these people to make them promoters of your brand. For many marketers, the ultimate goal of content creation is lead generation. 1) Running out of ideas? Get to know your audience. Try this.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Lead] Heidi Melin, CMO of Plex Systems: How CMOs of High Growth Companies Can Achieve Rapid Scale [Podcast]
    Data Strategy : Once the right people are in the pipeline, the trick to qualifying leads is to understand who’s converting, what’s converting, whom the sales team wants to attract, and who is most likely to be interested. Scale Model : For companies with double-digit growth, such as Plex, scaling does not mean merely adding headcount.
  • EARNEST ABOUT B2B  |  FRIDAY, SEPTEMBER 12, 2014
    [Lead] This is the week that was: Pixels of Furry
    With more than twice as many respondents citing inbound (45%) as their primary source of leads versus outbound (22%), content and inbound are still sitting at the top of the b2b marketers’ agenda. 'The weekly round up of the great and good in B2B Marketing. Report of the week. Download, read and enjoy it. Get the report. Read the blog.
  • SYNECORE  |  FRIDAY, SEPTEMBER 12, 2014
    [Lead] Apple Anoints NFC Mobile Payments: Now People Will Finally Use It
    His words echoing the actions of the company he leads, it sounds to me like Tim Cook and Apple are all in on mobile payments. 'Sometimes in life, timing is everything. One of the first things you learn as a blogger is to try and avoid writing about things that don’t hold your interest. Mobile Payments: The Future of Retail? Why is that?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Lead] Are You Emotionally Intelligent? 5 of the Tell-Tale Signs
    If she''s self-motivated, she likely enjoys learning and education because she knows the fulfillment of self-improvement -- and is happy to lead the charge in that endeavor. 'I''ve always been fascinated with the idea of emotional intelligence -- the ability to absorb emotional cues and use it to guide behavior. Sources: ASAECenter.org , Inc.
  • ENGAGE  |  FRIDAY, SEPTEMBER 12, 2014
    [Lead] Four Keys to Pitch-Perfect PR Pitches
    Learn about time frames and lead times. 'Nothing makes an editor happier than receiving a terrific and timely PR pitch. You might be surprised, however, to learn that this seemingly simple event comes along far more rarely than an art house blockbuster. there’s a good chance that a new and symbiotic relationship will be born.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 12, 2014
    [Lead] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101
    The partner may be taking the lead, and you’re coming in as the expert on the product or the solution, you’re coming in as the person who has experience or best practices. Jay spent almost 20 years in various executive sales, marketing and strategy roles within IBM and Lenovo. Atri Chatterjee is Act-On’s Chief Marketing Officer.
  • FATHOM  |  FRIDAY, SEPTEMBER 12, 2014
    [Lead] What I Learned by Monitoring Competitors in Higher Education
    When it comes to paid search, every college and university wants the same thing: more leads at a lower cost per lead. Below are 5 things I’ve learned from The Search Monitor (TSM) to help increase leads and decrease cost per leads during this time. During the peak season, we do a lot of competitor monitoring.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 12, 2014
    [Lead] Interesting Infographics: Demystified: Top 7 Email Marketing Myths
    Myth: Shorter subject lines lead to greater email effectiveness. 'Do you experience confusion when you come across too much information regarding email marketing? In this infographic by Alchemy Worx , B2B marketers are provided with 7 important marketing points that professionals should simply deem as myths.
  • VIDYARD  |  FRIDAY, SEPTEMBER 12, 2014
    [Lead] Jazz up Your B2B Video Marketing With These B2C Lessons
    This can lead to an influx of support calls and delivering the same ramp-up information to each company as they implement your solution. 'Okay, admit it. As a B2B company with a complex message to communicate, you’re a little jealous of cool video marketing from B2C brands. It’s okay. You can say it. We’re not judging).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Lead] Experts Tell All: The 20 Laws of Sales & Marketing
    'The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. The problem is, ''get inspired'' never seems to make it on to our to-do lists. that are sure to inspire. Take a minute to click through the slides below. Feeling inspired? Click to Tweet).
  • E-QUIP  |  THURSDAY, SEPTEMBER 11, 2014
    [Lead] How to Improve Your Firm's Project Management
    This will give you a more accurate understanding of the issues than talking to PMs alone, which will lead to better solutions. 'There is probably no operational shortcoming more widespread in our industry than the need to improve project management. Perhaps your firm is among the many seeking to improve how you manage projects.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Lead] Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition
    Over the years, Ifbyphone’s unique innovations in call tracking and voice-based marketing automation – including recent additions of new geo-location and keyword spotting technologies – have distinguished us as the leading platform for enterprises and agencies wishing to optimize ROI and revenue from phone calls.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Lead] 5 Quick Tips for B2B Marketing to Millennial Decision Makers
    gen y Inbound Marketing lead generation marketing Millennials Prospects Sales And Marketing Sales Intelligence sales prospecting social intelligence social media social selling twitter 'Gen Y, or the Millennial generation, is defined as thos […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Lead] Blogging vs. Journalism: Identifying the Fundamental Differences
    journalistic story always begins with a professional statement (lead) that attempts to answer the “5 Ws” (Who, What, Where, When, and Why). Meeting deadlines and reporting factually on news as it is breaking will likely lead to a successful piece. Tone and Structure. While I’m not calling blogging the Chuck E. Scope of Audience.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 11, 2014
    [Lead] 3 Tips for Nurturing Prospects in Inside Sales
    Or can they slowly become a lead by means of a strong lead nurturing campaign? Some Leads Aren’t Sales-Ready. It’s the end of the month, and you’re two leads away from your goal… What do you do? Some inside sales reps may pass leads that aren''t ready for the next sales step. Tell, Don’t Sell.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [Lead] B2B data – Get smart not big
    Common examples are: purchased lists, responses from marketing campaigns, qualified lead lists, visitors to trade show booths, webinar registrations, sales staff CRM inputs, inbound inquiries, survey results, and of course, the transaction records held  in accounting.  For 99.9% Why is this true?  So now you’re asking, what’s Smart Data ?
  • ANNUITAS  |  THURSDAY, SEPTEMBER 11, 2014
    [Lead] Demand Generation Strategy Rules NOT to be Broken
    However, when it comes to Demand Generation Strategy there are a few rules that if not followed, will lead to poor results, wasted money and effort, and a frustrated marketer. 'I’ll be the first to say that rules are meant to be broken. Do Your Homework. Do the research. Learn your market, your customers and your competition. Get out there.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Lead] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    The same thing applies to building relationships with the leads in your database via email marketing. Research shows that "secrets" is the most clicked word in lead nurturing subject lines , so testing to find out what works for your audience is key to getting your email recipients to click through to all the good stuff on your website.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Lead] Why Sustainable Competitive Advantage is so 1990
    Then you’ve got some things that you’re investing in which may be candidates to be part of the next generation core business, things that you’re doing today that could lead to a big, healthy business in the future.  Tell us why sustainable competitive advantage really a failed notion these days? And you should keep doing them.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Lead] Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]
    In his role as General Manager of Oracle Marketing Cloud, Kevin Akeroyd works with CMOs of leading companies on enterprise level, cross-channel data management and marketing. Kevin is responsible for leading all customer facing aspects, including sales, account management, marketing and customer support and services. .
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Lead] Find New Customers, the nice demand generation company, looks better than ever!
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Strategy , Buyer Personas , Buying Process. B2B demand generation B2B lead generation b2b lead generation companies Business Strategy Buyer Personas Buying Process Website redesign of Find New Customers today.
  • VOICE-BASED MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Lead] Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI
    'Lead scoring has become an integral part of lead generation today, especially for larger businesses that generate hundreds of leads each day. When done well, lead scoring enables sales teams to become more productive by focusing on those prospects most likely to purchase. And the two lead types are quite different.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Lead] Millennial “hipsters” and boomer “hippies” – both socially engaged
    Branding is ultimately about developing an emotional relationship with customers, one where trust will lead to stronger loyalty. Already this segment accounts for $1.3 trillion in consumer spending out of a total of $11 trillion (source: study by Moosylvania). million to assist in the restoration of the Statue of Liberty and Ellis Island.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Lead] 4 Inspiring Content Marketing Takeaways From Author Andrew Davis
    “ The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions,” according to Dr. Donald Calne. Check out this “Search for meatloaf” that highlights our typical pattern to purchase (there’s nothing consistent about it!). How do you do so?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Lead] Hiring a PR Firm? Read This First
    Decide what’s important to you – is a strong social media presence supported by a minimum number of daily tweets more important to you than a thought-leadership piece in a leading newspaper? 'Author: Liz Smyth   You’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it. Budget.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Lead] Common Headline Writing Myths We Should All Stop Believing
    Shocking tabloid-like headlines often lead to articles that are built upon opinion or rumor rather than reliable fact. Maybe I don''t believe in clickability as much as I thought … So where does this lead us? 'Is that a lame title -- “Common Headline Writing Myths We Should All Stop Believing”? Like these … OMG!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Lead] How to Get Over Your Fear of Guest Posting
    This leads to more imagination, so that you can endlessly explore and evolve the stories that need telling – not just for you, but for your customers. 'By Jessica Ann, {grow} Community Member Hi. My name is Jessica, and I have a genuine fear of guest posting. It all began in 2007, in Washington, DC. She wanted me… to do what? Your words.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Lead] The Elements of a Compelling Sales Story
    Don’t just end with the impressive numbers -- “they saw a 25% ROI,” “their lead generation increased by 50%,” etc. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Story time isn’t just for kids. 1) A Hero. 2) A Challenge. 4) Results.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Lead] New Report Offers Insight Into Future of Video Marketing
    It can increase audience engagement in your brand, improve your SEO efforts, and help you generate and qualify more sales leads in a shorter amount of time. It’s about maximizing the impact of your video assets throughout the buying journey and using video marketing to generate more leads, qualify more prospects and close more business.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 9, 2014
    [Lead] Apple Debuts Two New iPhones, Unveils the Apple Watch, iOS8 and ApplePay
    In the weeks leading up to the big announcement event this morning, several speculations circulated regarding Apple’s new debuts. 'Apple’s at it again. Today, most of those rumors were confirmed. Instead of geeking out on specs of each new product, we’ve created a recap of the big picture to get you up to speed. ApplePay.
  • DIRECT RESPONSE COACH  |  TUESDAY, SEPTEMBER 9, 2014
    [Lead] Direct Mail Strategy: Do you see direct mail more as advertising or sales?
    Copywriting Direct Mail Direct Marketing General Lead Generation Print Advertising 'When direct mail became a mainstream marketing channel for the largest brands back in the early 80′s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. It was a natural extension for them.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Lead] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    'On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?”. B2B Marketing Campaign Strategy Demand Generation lead generation Sales 2.0 Today’s reality is a different world entirely. Or it could take months.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Lead] A Simple Guide to Optimizing Your Landing Pages [Infographic]
    'Writing and designing a valuable offer is only the first step of getting leads out of that offer -- next, you''ve got to set up landing pages so you can actually get those leads. Every tweak you make , big or small, could have a huge impact on the number of visitors that convert to leads. Landing Pages
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Lead] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    This social media campaign went viral leading teens, celebrities, world leaders, and perhaps even you, to dump ice cold water on your head and donate some money to the ALS Association. 'The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. Hilfer graduated with honors from Yale College and Harvard Law School.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 9, 2014
    [Lead] How Agencies Evolve From Vendor to Strategic Partner
    'The constant development of new marketing channels and new technologies and customer demands for more relevance has put more intense pressure on marketers than ever before. The trouble for organizations large and small is data. There’s too much of it, and it’s flying in from everywhere. Data that works. Data that’s trustworthy.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Lead] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    As marketers we need to understand what media people are engaging with and when, and how we capitalize on it to drive leads. It is more important than ever for you to manage your conversations – both the message you are delivering through online advertising, and the resulting leads you receive as incoming calls. Call Tracking
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Lead] The Real Roadblock to Social Business Success
    Employee advocacy not only has the ability to acquire new leads, but also can help create original content and bump your search rankings on Google, Yahoo, and MSN…Prospective clients are more likely to recognize your brand when you’ve got a network of employee advocates helping to sell your product through social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Lead] What are the boundaries of inbound marketing?
    Should the goal of inbound be leads, relationships, or both? Should the goal of inbound be leads, relationships, or both? 'One of the most interesting aspects about being an observer in this particular time and place in the history of marketing is watching the continuous cycle of innovation, experimentation, and maturity. Or does it?
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Lead] Big Data WILL Transform Your B2B Lead Generation
    know some of you are saying that “Big Data” is the latest hair-raiser big software companies are throwing around to scare us in the world of B2B lead generation. Scaremongering or not, the fact is, using data the right way can definitely transform your B2B lead generation efforts. '—If You Learn How to Use It  .
  • VIDYARD  |  TUESDAY, SEPTEMBER 9, 2014
    [Lead] 3 Ways to Leverage Recorded Webinars in Your Video Marketing Strategy
    'Are you one of the 62% of B2B marketers who use webinars to nurture leads and engage customers? If so, you can start using existing webinar content as a springboard to launch an online video strategy. You don’t need to be an expert producer to create effective videos. Here are three tips to help you get started: 1. Blog Content Marketing
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Laws of Marketing Power: Concentrate Your Forces
    Repetition leads to memorability, which can ultimately lead to buyer preference (the devil you know is better than the devil you don’t know). '“Perfection resides in quality, not quantity.”. Robert Greene,  The 48 Laws of Power. Law 23—”Concentrate your forces” — says so much. Even more (49%) lack a content strategy.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] The 5 "Must Haves" To Ignite A Lead Generation Blog
    'Artillery B2B Marketing Blog > The Forward Observer Do you want to turn your blog into a red-hot lead generation sales machine? More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] The Best Sales Prospecting Qualification Questions to Ask
    'If you are a company just starting out with your teleprospecting strategy or you are looking to revamp your methods when it comes to questions to ask during the lead qualification process, you''ve come to the right place. One of my favorite aspects of my role as Director of Customer Success is working with organizations just like yours.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] The Appalling State of Marketing in Florida
    B2B demand generation B2B lead generation b2b lead generation companies Business Strategy Buyer Personas Buying Process Chief Marketing Officer Content marketing Find New Customers lead generation Lead Nurturing Lead Scoring Remarkable content Sales 2.0 'Asking «COMPANY_NAME» 5 direct marketing questions. link].
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
    Drip campaigns that send a series of scheduled emails over time based on criteria such as demographics, behaviors, and lead scores. Nurture campaigns that educate prospects and leads as they move through the buyer’s journey. Every message you send can make people feel like you really know them. In a good way, not a stalker-type way).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] The Twitter strategy shift and what it means to you and your business
    'Twitter is at a crossroads … and it might be leading down a controversial new path. To me, the beauty of Twitter is the majestic random synergy — the chance that any connection can happen at any time based on your good work — and you never know where that will lead! ” What’s going on here? Nobody. Nobody.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] 6 Costly Landing Page Mistakes That Are Easy to Fix
    Don’t lose leads by making it too confusing. These new contacts then entered our lead nurturing process of receiving our Bluewire News emails and our free templates. However, once you’ve given the promised content to the lead, you are wise to garner their support by asking them to do something whilst they are "hot.".
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Stop Cold Calling and Start Lead Nurturing
    'Tweet Earlier this week, I had a call with a CEO of a small technology company who was wondering how to optimize his lead generation. Your lead-nurturing program is all about having consistent and relevant communication with viable prospects (those that fit with your product or service), regardless of their timing to buy.
  • VIDYARD  |  MONDAY, SEPTEMBER 8, 2014
    [Lead] Perfect Your Process: Proven Best Practices For Every Marketing Automation Admin
    He is currently Marketo Practice Lead at Perkuto , a marketing automation agency.  . When I first joined the marketing automation world in 2010, I was excited about bringing in a more regular process for managing leads as well as more automation to handle that process. Lead Scoring: score on consumption of content.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 7, 2014
    [Lead] How to Send Follow-Up Emails [Free Templates]
    Email Marketing Lead Nurturing 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Raise your hand if you''ve ever been at a loss on how to follow up when. You have a meeting but the prospect went cold after. You keep getting the "check with me in three weeks" response.
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