• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Lead] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Remember, or be shocked to learn, that leads in Salesforce are independent of accounts; when they are connected to accounts they become contacts. The new boss is Account Based Everything. But I digress.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2016
    [Lead] Marketing Automation Technology and What Marketers Need to Look For
    Lead Management and Scoring. According to a study by Ascend2, 70% of B2B marketers cite improving the quality of leads as the most important objective of a lead generation strategy. And the best way to determine that quality is through lead scoring. Every system has lead scoring, but how flexible are they?
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Lead] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. About Vidyard. Media Contact: Brad Hem.
  • BIZIBLE  |  THURSDAY, MAY 5, 2016
    [Lead] How Mobile Marketing is Changing the World of B2B Lead Generation
    Lead generation has been boosted by mobile’s astounding data connection, and multiple industries are taking charge with innovative marketing approaches. Below, we examine B2B lead generation from the mobile angle. Lead generation doesn’t happen overnight. B2B lead generation needs verification to survive.
  • AMPLIFINITY  |  THURSDAY, MAY 5, 2016
    [Lead] Mirror, mirror on the wall. Are your referral metrics the fairest of them all?
    Don’t let vanity referral metrics lead you astray. Communicate to your Advocates what demographic would lead to a successful referral. Marketers put a substantial amount of time into referral initiatives and programs in an effort to grow revenue and achieve fantastic ROI. But what is a vanity metric? What does that mean? Questions?
  • ANNUITAS  |  THURSDAY, MAY 5, 2016
    [Lead] 3 Common Mistakes in Demand Generation
    You cannot rush lead management workshops as you will not have a process informed equally by Sales and Marketing stakeholders. Big rewards in the form of highly qualified leads and greater conversion rates, leading to sustainable revenue – to those willing to take the risk. “Hold the vision; trust the process.”.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Lead] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Press Release:  New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. Expanded Profile Types: Sales and marketing teams can now define profiles over ‘Accounts’ and ‘Opportunities,’ in addition to ‘Leads’ and ‘Contacts.’ About Infer.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 5, 2016
    [Lead] How Marketers are Rethinking the Content Generation Process [Interview]
    Lots of creation by opinion doesn’t always lead to the best results, but, again, it reflects how early it is in the history of content-driven marketing and audience development for owned media. Additionally, none of the marketers surveyed said they were “thrilled” with the tech tools available to help them with content marketing.
  • KAPOST  |  THURSDAY, MAY 5, 2016
    [Lead] Why B2B Content Marketers Are in Trouble: An Interview Carlos Hidalgo
    Research conducted by Gleanster and Kapost found that poorly managed and cumbersome content management processes bloat bottom line costs, leading to an estimated $958M each year in inefficient and ineffective content marketing spend for mid-to-large B2B organizations. That’s However, I need to write and ask you to stop! Wait, what?
  • LEAD LIAISON  |  THURSDAY, MAY 5, 2016
    [Lead] Video Marketing: Your Key to Converting More Visitors
    With the addition of a video, you can transform your site into a sales rep for your business that offers help to the leads as they browse your website. With Wistia as the hosting service, you can benefit from lead conversion tools and analytics—tools that are not available with Vimeo or YouTube. Ask us too! But buyer beware.
  • ACT-ON  |  THURSDAY, MAY 5, 2016
    [Lead] Team Trifecta: Why Align Customer Success with Sales & Marketing?
    Do we have the same definitions for term like “qualified lead” and “good customer”? The team trifecta is the idea marketing can really lead the charge in creating an alliance between marketing, sales and customer success and be able to identify and take advantage of untapped opportunities for a winning trifecta. Why marketers?
  • CONTENTLY  |  WEDNESDAY, MAY 4, 2016
    [Lead] How Facebook’s Latest Move Could Lead to Live-Streaming Revenue
    The post How Facebook’s Latest Move Could Lead to Live-Streaming Revenue appeared first on The Content Strategist. Facebook Live launched to spectacular hype. In a  hefty BuzzFeed feature  story, Mark Zuckerberg himself even made a special appearance, giving an overview of why the company was going “all in on live video.”
  • SNAPAPP  |  WEDNESDAY, MAY 4, 2016
    [Lead] 15 Facts to Know About Bottom of the Funnel Marketing
    As a lead moves closer and closer to becoming a customer, marketers need to know how to increase the likelihood that the conversion actually happens. To help understand this perspective more, we’ve gathered 15 facts about bottom of the funnel marketing that will help you optimize your process for converting leads into customers.
  • HINGE MARKETING  |  WEDNESDAY, MAY 4, 2016
    [Lead] Seven Big Growth Benefits That Demonstrate the Importance of Branding
    strong brand can make it easier for a professional services firm to generate leads and even improve closing percentages. Our Rebranding Kit gives you the tools and knowledge you need to lead your firm through a rebranding. It is the leading marketing program for delivering greater visibility, growth, and profits.
  • OPENTOPIC  |  WEDNESDAY, MAY 4, 2016
    [Lead] Debunking the three biggest myths about mobile commerce marketing
    Incredibly, in the digital age, consumers are often evolving faster than marketers, leading to some critical misconceptions about. Opentopic blog >> internetretailer.com Consumers are shopping on their smartphones, but marketers have to look at mobile advertising different from desktop. Marketing ROI Cmo marketing roi
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Lead] 10 Ways to Boost Your B2B Content Shares
    There was a post on how to promote your ebook that received 3,900 shares and one on how to generate leads with quizzes that received 3,300 shares. How shareable is your B2B content? We analysed all of the articles these 100 sites published in the last year (over 100,000 posts) to discover the secrets of the content that gets shared. Summary.
  • ION INTERACTIVE  |  WEDNESDAY, MAY 4, 2016
    [Lead] Welcome to the New World of B2B Account-Based Marketing
    Sales doesn’t love the leads they’re getting from Marketing. Companies are through with spending money, time, and resources on gaining leads that rarely turn into customers. This isn’t just about another marketing buzzword phrase! Account-based marketing seems to be here to stay. But are you still completely clueless about ABM?
  • LATTICE  |  WEDNESDAY, MAY 4, 2016
    [Lead] Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?
    It is a time-based signal that, when used with predictive scores for your leads and accounts, will let you figure out when the best time is to reach out to the account. Intent data has recently attracted the B2B marketing spotlight for the simple reason that technology makes more of it available than ever before. Why is that?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 4, 2016
    [Lead] 5 Ways Your B2B Marketing Automation is Failing
    How can you join the 74% of B2B marketers who say they are experiencing a 10% or greater increase in sales opportunities through lead nurturing? If your horse is not leading your cart full of marketing initiatives forward, you may be stuck at any of these five obstacles. Winning the lead is just the beginning.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 4, 2016
    [Lead] 4 Ways to Win the Hearts of Consumers
    Lead with Your Values. Author: Alexandra Nation When I was 13, I enjoyed nothing more than spending my Saturday afternoons wandering around the mall. As consumers, we have more options than ever and are busier than ever–two factors that have completely changed the way we shop. What What hasn’t changed is how we make buying decisions.
  • KAPOST  |  WEDNESDAY, MAY 4, 2016
    [Lead] 6 Steps to a Killer Brand Awareness Campaign
    Do you want lead captures and email addresses? “If you build it, they will come.” Or so says some baseball movie that everyone seems to quote in times like these. The problem is that it’s not exactly true. Building “it” doesn’t mean anything if no one knows “it” exists in the first place. Enter the brand awareness campaign. Place ads there.
  • HUBSPOT  |  WEDNESDAY, MAY 4, 2016
    [Lead] The New Manager's Guide to Effective Leadership
    Your new role is to inspire, guide, coach, and most importantly, lead. Congratulations! You’ve recently been promoted to a new position as a manager. You now have a team, perhaps the opportunity to hire, and the chance to guide and grow your new direct reports. Are you ready for this? You may be feeling excited, afraid, nervous, or empowered.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 4, 2016
    [Lead] Content Marketing Metrics That Count
    It works across the board, from building brand awareness and enhancing audience engagement to lead generation and sales. Content marketing works! The only snag is; you have to know how to use it and what to measure. For content marketing to be successful, you need to have a content marketing strategy. From audience research and […].
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. lead to a sale. industry practitioners include: Marketing Automation Lead Prioritization Integrated CRM Social Media Engagement Mobile Marketing Lead Nurturing Email Marketing Personalization The Gleanster website also features Deep Dive analyst perspectives on these and.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Rethink Marketing
    Delivering impressive numbers of leads, conversions and opportunities garners praise and promotions for. to argue with good numbers.). • The race for ever-bigger lead numbers is. number of quality leads they need to meet their. feel that sales doesn’t follow up on the leads they. of the lead lifecycle. darling?
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. sites to generate leads and new business inquiries. Their lead gen materials are strong—but they. demand (leads) like the above three. enough to increase sales leads: 1. affect new sales lead demand, marketing. ABOUT Corey Weiner has worked on lead gen / direct.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] The Complete Guide to B2B Marketing
    According to a 2015 study by Salesforce, B2B marketers are consistently faced with three main challenges: bringing in new business, improving lead quality, and generating leads
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] How to Create a Lead Nurturing Strategy
    Setting up a lead nurture program is not a goal in and of itself. Instead, lead nurturing is a vehicle for your business to get to your overall goals
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] The Pains + Gains of Content Syndication
    Turn your unsuccessful content syndication campaign into a powerful lead generation engine
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Lead Generation: Steps to Target The Self-directed Buyer
    Learn how to address the educated buyer to influence their purchasing decisions through a sound content marketing strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] B2B Lead Generation Report 2015
    Are you up to speed on the top trends in B2B lead generation? Download this new report to discover the challenges and priorities of more than 600 of your marketing peers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Definitive Guide to Lead Nurturing
    Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Lead] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Start engaging from the first click in the Customer Journey
    resources coordinating activities to develop our online marketing strategy.” VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. For many.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Lead] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • PUREB2B  |  TUESDAY, MAY 3, 2016
    [Lead] Answers to Your 6 Biggest Email Marketing Questions
    However, when it comes to lead generation, one stands out from the rest. Email marketing has been and still is one of the most dynamic channels available marketers and sales professionals when it comes to developing quality results for lead generation and driving revenue.
  • OPENTOPIC  |  TUESDAY, MAY 3, 2016
    [Lead] Top 10 Strategies for Increasing the Marketing ROI for Your Firm
    Opentopic blog >> hingemarketing.com So many leads, so little time. Well, perhaps you’re the eternal skeptic, thinking marketing professional services and generating leads online only happens through Herculean efforts. Your marketing strategy is generating so many qualified prospects and you can’t keep pace.
  • 3D2B  |  TUESDAY, MAY 3, 2016
    [Lead] The Essential Role of Telemarketing in Account Based Marketing
    Lead Generation, Qualification and Appointment Setting Uses for the intelligence you’ve gathered go beyond the digital realm. You can warm up a relationship using emails or social selling, but your eventual goal is a personal, professional conversation that allows you to generate leads. What Is Account Based Marketing? Why It Works.
  • SNAPAPP  |  TUESDAY, MAY 3, 2016
    [Lead] Create Jaw-Dropping, Personalized Interactive Experiences With SnapApp’s Spring Release
    You can utilize a wide range of known values including lead data, prospect data from your marketing automation database, answer options selected during the SnapApp, results received, and more. . With Personalization, every experience can be customized for the right person at the right time, generating more and better quality leads.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Lead] Does Your Content Need a Permanent Home?
    You’ll want to guide viewers to to an e-book or case studies that demonstrate your product’s effectiveness, which will then lead readers to a sales person. Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 3, 2016
    [Lead] 7 CMO Quotes You Need to Read on Marketing Technology
    That should translate to greater risk-taking and invention, which ultimately lead to success.” Not long ago Scott Brinker, the mad scientist behind the now infamous martech landscape graphic released the latest version, this time going so far to name it the " Marketing Technology Landscape Supergraphic." in just 5 years.
  • KEO MARKETING  |  TUESDAY, MAY 3, 2016
    [Lead] Is Your Email Marketing Compliant with Global Regulations?
    Are you ready to maximize the return on investment in your email marketing?  As a leading B2B marketing agency , KEO Marketing provides email marketing services to help you effectively reach your marketing and sales goals. One of the most effective means of outbound marketing is often email marketing. Do not use deceptive subject lines.
  • VIDYARD  |  TUESDAY, MAY 3, 2016
    [Lead] 3 Ways to Squeeze More From Your Marketing Automation
    It’s hungry for leads, and information on those leads. Here’s my question back to you: How many of your leads have watched your video content? There’s actually a lot more to the perfect pairing of video and marketing automation than a clearer picture of your leads’ interest. Or … almost every move. Get the Guide. Phone*.
  • LATTICE  |  TUESDAY, MAY 3, 2016
    [Lead] Now Available On the AppExchange!
    The app drives four key use-cases for sales: Prioritize sales effort:   Buyer Insights provides lead, contact and account scores that indicate which buyers are most likely to convert. This is a key reason why we’ve invested so heavily in building out our platform for not just marketing, but for sales as well.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Lead] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    Blogging is a common tactic we recommend and have written about in past posts, for improving traffic and lead growth in SEO and social media marketing. The key is not to assume that blog posts driving the most traffic will always lead to success. Misconception #5: Lead Volume Is Up; We’ve Done Our Job. Final Thoughts.
  • THE POINT  |  TUESDAY, MAY 3, 2016
    [Lead] Salesforce “State of Marketing” Report: Better Happy Than Good
    No surprise here – the leading sales and marketing technology company says that investing in sales and marketing technology is a good thing. No longer the sole province of PR teams , companies are finally waking up to (and seeing results from) social media as a true demand generation engine that drives engagement, leads, and revenue.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Lead] 5 Steps to Amplify Your Paid Social Campaigns
    Your goals will help you map out the most relevant offers and content for your objectives—whether that’s brand awareness, engagement, lead generation, customer acquisition, retention, advocacy, or a combination of these. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously.
  • CONTENT STANDARD  |  TUESDAY, MAY 3, 2016
    [Lead] Why Your Content Marketing Strategy Should Include Long-Form Content
    Allows for an opportunity to explore your brand more than a short-form article, leading to more conversions. Generate more leads. Curata analyzed its blog and found that long-form content generated 7x more leads than all their short-form posts, including slides and infographics. Still others defended short-form. Boosts SEO.
  • KAPOST  |  TUESDAY, MAY 3, 2016
    [Lead] The Lead Gen Mistakes Marketers Are Making
    When it comes to lead generation, you may be unknowingly sabotaging your sales pipeline with these seven common lead generation mistakes. However, lead conversions suffer  when tactics aren’t anchored into a bigger, long-term and purpose-driven marketing strategy. . Getting Real About Lead Generation .
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Lead] Digital Does Not Mean "Just Build a Website"
    They then adjust the article’s classification based on actual behavior, in case the vocabulary was ambiguous or allegorical (which would lead to errors in mechanical classification). The problem is not that content creators cannot make money in digital. The problem is digital facsimiles of print products are not what the customer wants.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Lead] Are you ready for the mega-shift from social media to private media?
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. Over the past few months I’ve seen a few trends coming together but I’m not sure I grasped the significance of what’s happening until a comment I recent comment from my 16-year-old nephew. 98 percent.
  • ACT-ON  |  TUESDAY, MAY 3, 2016
    [Lead] Why Data-Driven Storytelling is the Next Big Thing in Content Marketing
    Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. B2B marketers know there is no shortage of data; most of us are overflowing with it. But sorting through that data and using it in new and innovative ways to connect with your target audience – that’s a different story. The result?
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Lead] 3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable
    In a world where we tend to obsess over things like high open rates and strong clickthroughs, Godin challenges us to look a level deeper and decide whether or not we have genuine permission to interact with our customers, leads, and subscribers. Trying to nail down Seth Godin's greatest strength is no easy task. Have you seen his blog ?
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Lead] The Amazing Power Of Multi-touch Lead Engagement
    They’re an example of multi-touch lead engagement. Exclusive Bonus Content: Download Here FREE infographic that shows where each lead engagement tactic corresponds within each buyer’s journey to sell more today! Nonetheless, multi-touch lead engagement is the next best thing. Why is Multi-Touch Lead Engagement Important Today?
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Lead] 6 Tips for Writing an Effective B2B Lead Building Email
    Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. Creating emails to generate business leads involves a lot of trial and error, and will require a great deal of A/B testing and a careful eye on your analytics, but don’t get discouraged. You’re hit with an opt-out request. Create urgency.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 2, 2016
    [Lead] Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. What does culture eat for lunch—or even dinner?
  • BIZIBLE  |  MONDAY, MAY 2, 2016
    [Lead] How To Perform Actionable Win Rate Analysis With Marketing Attribution
    Do we need to spend more time optimizing possible nurture tracks for Paid Search leads or do we need to change our Paid Search campaigns? Win rate is an essential bottom-of-the-funnel marketing metric. Measuring and analyzing win rates is critical. So how do you do it? Why marketing attribution data? What about campaigns? Keywords? Win rates.
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Lead] Video is Killing the Written Content Star
    64% of marketers in a 2013 Nielsen survey expected video content to lead their content strategies in the next few years. Baby steps may not sound like the most powerful strategy, but small wins can lead to more resources and valuable experience—leading to bigger wins and a gradual progression up the maturity curve of video creation.
  • HINGE MARKETING  |  MONDAY, MAY 2, 2016
    [Lead] Mergers and Acquisitions as Part of Your Growth Strategy
    Our  Professional Services Guide to Research  gives you the tools and knowledge you need to lead your firm through conducting research. It is the leading marketing program for delivering greater visibility, growth, and profits. So what is the impact of all these mergers? More importantly, does an M&A make sense for your firm?
  • LATTICE  |  MONDAY, MAY 2, 2016
    [Lead] Marketing Nerds Take Over MME16
    Efficient: ABM helps narrow down your lead based marketing based on account segmentation, and enables teams to focus on the right accounts. One of the best parts about attending conferences is the sheer number of smart people that congregate in one place. The post Marketing Nerds Take Over MME16 appeared first on Lattice Engines.
  • PUREB2B  |  MONDAY, MAY 2, 2016
    [Lead] An Inquiry vs. a Lead: What’s the Difference and Which is More Important?
    Many marketers and sales people assume that inquiries and leads are one and the same, but in fact, they are very different animals. In essence, an inquiry is the step a customer takes just before they become a true lead. So, What’s a Lead? Leads are qualified business prospects. An Inquiry or a Lead? Here’s How.
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