• SYNECORE  |  TUESDAY, MARCH 3, 2015
    [Lead] Content Personalization: What it is and Why it Matters
    Updating your website with content, on its own, is not enough to generate leads or drive conversations. 'Content is a word with many different meanings that exists in multiple mediums. Everything from documents to videos to images and audio are all different forms of content. Yet, that still doesn’t really define what content is.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 3, 2015
    [Lead] Try this with $5 by Seth Godin
    'What to Do When It’s Your Turn (and it’s always your turn) is a great book by Seth Godin that was a gift from  Likeable Local , the business partner of Find New Customers , the most likeable company in B2B lead generation. Thank you so much @davekerpen and the Likeable Local team! I’m selling it for a dollar.”
  • EARNEST ABOUT B2B  |  TUESDAY, MARCH 3, 2015
    [Lead] Marketing Personalisation with the Father of the Bride
    So, if done properly, personalised communications can provide marked improvements in performance as well as leading to happier customers. '"Although my schedule is very busy, I decided to take time out to write you a peronal reply". Or at the very least he was very, very funny. Well, sort of. Increased click through rates and cut through.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 3, 2015
    [Lead] 9 Signs You’re a Graphic Designer
    Now, if you’re a Graphic Designer looking to work full-time with a leading design firm, well then we’re looking for you! '9 Signs You’re a Graphic Designer. You’re favorite thing to do is transforming your genius creative ideas into reality. Demanding deadlines give you the adrenaline rush you crave. You can spot bad typography 5 ft.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 3, 2015
    [Lead] Modern Marketing Lessons From PetRelocation [Webinar]
    That means better support for pet owners and more leads for PetRelocation. In fact, 47% of the company’s leads now come from organic search , which helps PetRelocation save money. '“What’s the best airline for my bulldog?” Learn more about PetRelocation's marketing strategy in an upcoming webinar !
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Lead] 38 Incredibly Amusing Twitter Bios
    An added bit of hilarity and amusement comes from the link within her bio, which leads to this: If you’re curious about her work, she’s also conveniently included a link to Google search her instead of providing a website. That’s right; I’m talking about the tweet. tweet is short, sweet, and to the point. You bet. 2) @helper. Bacon. But, HEY!
  • ANNUITAS  |  TUESDAY, MARCH 3, 2015
    [Lead] What Really Matters for Enterprise Marketers
    According to the ANNUITAS B2B Enterprise Demand Generation Study , marketers and their teams have more than a few areas to work on to feel confident in their abilities and achieve their goals and this leads to a few key insights: Marketing departments still struggle to achieve goals with their demand generation efforts. shocking 97.2%
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 3, 2015
    [Lead] A PPC Optimization Checklist for the B2B Marketer
    See Derek’s column from Search Engine Land detailing considerations for report benchmarking and lead tracking. 'One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. B2B PPC Optimization Checklist.
  • THE POINT  |  TUESDAY, MARCH 3, 2015
    [Lead] Are Agencies the Future of Marketing Automation?
    This isn’t exactly new but what once seemed like a niche strategy now looks more like a standard approach. If this happens, the reason will be that agencies provide the missing skills that have prevented so many companies from taking full advantage of marketing automation systems by themselves. But, actually: no. It’s a win-win-win.
  • VIDYARD  |  TUESDAY, MARCH 3, 2015
    [Lead] The Nitty Gritty on Mapping Video Content to your Buyers’ Journey [Free Template!]
    lot of content to attract a lot of prospects only works for so long, and more often than not, tends to attract a lot of top-of-funnel leads with no support to bring them through the funnel. 'We already know that our prospects are completing much of the buying process on their own. And in reality…that stat has now grown to 90%.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Lead] Social Media + March = Madness in the Workplace
    After practicing at some of the nation''s leading law firms, James opened his own law office in order to continue to provide his top-notch service at a much more reasonable rate for his clients. 'It’s that time of year again!  Unlike years past, however, more of […] Author information James Wu James Y.
  • VIEWPOINT  |  TUESDAY, MARCH 3, 2015
    [Lead] When Bad Things Happen to Good Leads - Part 3
    'There is valuable data in non-lead outcomes that, if properly nurtured, can increase marketing returns substantially. Most recently, in part 2 of this series , we discussed pipeline dispositions*—prospects that are just one or two touches away from being converted to sales-ready leads. Lead Nurturing What a waste!
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 3, 2015
    [Lead] 12 Ways To Ensure Your Email Marketing Packs A Serious Punch
    For instance are you trying to generate new leads, follow up on an offer download, collect audience feedback, increase awareness of a new product, nurture leads, facilitate the sales process? generate more leads”). If you’re using email for lead generation, you want to encourage sharing. You get the idea. download now”).
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 3, 2015
    [Lead] For Your Lead Nurturing Programs – Where do you Find Good Content?
    'One of the biggest challenges B-to-B marketers face is developing/identifying content that can be used in e-newsletters, e-blasts or just plain emails as part of a nurturing program. think a major stumbling block is that some think they need to produce all-original content themselves or have control of all the messaging.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Lead] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    And by "success" I mean driving traffic -- and potential leads -- to their websites and generating social buzz through people sharing and commenting.). 'Despite the spattering of headlines that have popped up over the past couple years proclaiming "infographics are dead," infographics are, in fact, alive and well. We''re so glad you asked!
  • MARKETING ACTION  |  TUESDAY, MARCH 3, 2015
    [Lead] Don’t Let Prospects Get Lost: Create a Customer Journey Map
    Learn essential ways to use content to attract top-of-funnel leads, with our eBook “ Attraction 101: Content Marketing.” Segmentation, lead scoring, triggered campaigns, and automated programs are all proven lead nurturing tactics. What’s driving up lead scores? Stations Along the Way. Attract. Nurture.
  • PUZZLE MARKETER  |  MONDAY, MARCH 2, 2015
    [Lead] Book Review: The Art of the Start 2.0
    walks you through the critical steps of: Launching, Leading, Bootstrapping, Fund-raising, Building a Team, Evangelizing, Socializing, Rainmaking, Partnering, and Enduring. was fortunate enough to get a pre-released copy of the book and was excited to see the changes from his original version. Guy named the book 2.0, The Art of the Start 2.0
  • BLOG MY CALLS  |  MONDAY, MARCH 2, 2015
    [Lead] The Call at the End of the Sales Funnel
    'Are you losing your most valuable leads? While the majority of web leads enter the sales funnel without immediate buying intent, mobile leads are typically in ‘buying mode.’. When it comes to mobile leads, the time between the initial awareness stage and the action stage is significantly shortened. Read More.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • NETLINE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Lead] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 2, 2015
    [Lead] The Business Marketing Association is coming to Tampa Bay
    Access to industry-leading conferences, speakers, and events. 'The Business Marketing Association of Tampa Bay was started by Jeffrey L. Ogden of Find New Customers , the most Likeable company in BtoB marketing. by QuickSprout. This is going to happen! invite you to click the link or the logo and join us. What do you think?
  • HINGE MARKETING  |  MONDAY, MARCH 2, 2015
    [Lead] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    Research shows that many firms get leads through their website. In fact, a recent study of 500 professional services firms found that 77% of firms generate leads online. Further, the more online leads they generate the faster they grow. Referrals represent a major lead source for many firms. Think glorified brochure.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 2, 2015
    [Lead] A Service-Based Business’s Guide to Email Marketing
    In other words, you’re converting leads in paying clients. Email is a great routing tool that can lead your customers to your website to learn more about your business and engage with your company. We’ll cover why your business should send emails by highlighting the marketing goals that specific emails can accomplish.
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Lead] How B2B Marketers Can Get the Most Out of LinkedIn
    It often doesn’t get as much attention as its more vocal and spotlight-grabbing counterparts, but it can be an extremely valuable tool for marketers, specifically when it comes to finding and nurturing leads. HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. Be active in Groups.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Lead] Google Analytics Filters: Tips To Avoid Common Mistakes
    You have to be careful implementing filters because too many filters or inaccurate filters can actually lead to: Skewed or corrupted data. 'Filters, when used properly, can unlock a myriad of useful data to help you better understand your website visitors. However, there is one caveat to be aware of. Complete loss of accurate data.
  • CMO ESSENTIALS  |  MONDAY, MARCH 2, 2015
    [Lead] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
    This person can work with marketing peers, business stakeholders and, when needed, liaise with the IT group to tap into IT’s talents, manage MarTech providers, work with IT procurement for purchasing, and lead marketing tech implementation. The alignment effort is set up to fail in today’s fast-paced, customer-driven business environment.
  • VOICE-BASED MARKETING  |  MONDAY, MARCH 2, 2015
    [Lead] Ifbyphone Is Now DialogTech, and We’re Starting a Revolution
    driving leads for themselves (?agencies, We aspire to lay to rest the idea that technology must be devoid of humanity, and we are ready to lead the charge in changing the world. 'It’?s time to start a revolution. have a dialog. Yet for close to 15 years, e-commerce technologists have been attempting to steal our humanity. wrong.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Lead] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    Finally, a brand that has its blogging and lead generation game together. MasterCard recently had Gwen Stefani front and center in many of its social posts (leading up to the Grammy''s), while Visa teamed up with Katy Perry (leading up to her Super Bowl halftime performance). 'Ba da ba ba ba, I’m lovin’ it. and special sauce.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Lead] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Agencies also need to share their knowledge with clients, and lead by example. This group is the world’s leading independent organization for data-driven marketers. 'What’s your wake-up routine? hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about. Not as many, of course. AdWeek.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 2, 2015
    [Lead] Lead Nurturing: Unique tracks and impactful tests
    'Tweet I was recently interviewed by Marketo for their Definitive Guide to Lead Nurturing eBook, and I wanted to share some ideas that didn’t find their way into the guide as well as some additional thoughts on lead nurturing with you. This is the essence of lead nurturing. Read what is and isn’t lead nurturing.
  • THE ROI GUY  |  SUNDAY, MARCH 1, 2015
    [Lead] 3 Big Takeaways from SiriusDecisions Sales Leadership Exchange
    Celebrate experimentation, as a Trend Setter (leading the way off the beaten path) and Adapter (someone who is always eager to learn something new), versus a Traditionalist or Maintainer, (clinging to and preserving the status-quo, to the detriment of the organizations long term health and viability). futureguru). The key?
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Lead] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Here are seven leading social messaging apps for you to get to know. WhatsApp leads the social messaging apps, with 700 million active users as of December 2014. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Millennials. Generation Z. The Fall of Texting. text messages per day.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Lead] What Jeffrey L. Ogden is thankful for this weekend
    Find New Customers is now on the Sales Lead Management site like all other lead generation companies like the one I once worked for. We even have a great offer for members there. This is the story of Jeffrey L. Ogden , because a former NFL kick returner is named Jeff Ogden, so I was advised to start using my full name. Great man!).
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Lead] 15 Expert Tips on Accelerating Your Sales
    With a bit of luck, the lead flood gates open and you''re now tasked with scaling the sales process that got you this far. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. For a new startup with no case studies or testimonials at its disposal, this can be a daunting task.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 27, 2015
    [Lead] Celebrate the 2015 Markie Award Finalists!
    Best Lead Nurturing Program: ? 'It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience , April 1, 2015 in Las Vegas. The Markies honor strategic, collaborative, and tactical marketing and sales innovation. comScore, Inc.
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Lead] Why Sales Agents Need to Own Their Calls [194 Words]
    It’s quite tragic – or should be – when good leads fail to convert. Make sure that you take full advantage of every quality lead that comes your way with the data in this free whitepaper: 14 Critical Metrics We Extracted From Phone Calls in Q1. 'Did you know that ownership language on phone calls is more important than politeness?
  • BLOG MY CALLS  |  FRIDAY, FEBRUARY 27, 2015
    [Lead] 5 Powerful Ways to Drive Conversions with Call Tracking
    Before we delve into the methods of using call tracking to boost conversion rates, it is necessary to highlight the importance of calls as a lead source: 52% of all mobile ads produce a phone call – xAd. 65% of fortune 500 companies attribute their highest quality leads to phone calls – BIA Kelsey. Marketing and Lead Optimization.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Lead] The Importance of Marketing Specialization
    At last, Find New Customers is now on the Sales Lead Management Association website with all the other B2B marketing companies. also use Google and Bing webmaster to drive traffic for keywords like sales leads, revenue marketing, and Marketo, which are the keywords used by my former employer, according to Spyfu.com. 'Jeffrey L.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Lead] Interesting Infographics: What the #### are those social media hashtags all about?
    Infographics Social Media Facebook google plus hashtags home infographic instagram Lead Generation marketing Pinterest Twitter 'Engagement is the name of the game on social media. So what if I told you there was a quick, simple way to double your engagement in seconds ? That’s a huge boost. Take Twitter , for example.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 27, 2015
    [Lead] How to get 50% more leads with smart content marketing
    Now, your restaurant leads might not buy your software if they click on a site geared toward farmer’s market vendors. You can predict that people who read the article will be interested in the whitepaper, so you’ve already prequalified your lead. Capture the Lead. Start With Targeted Content. Create a Killer Call to Action.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Lead] The Word Of The Year Is a #Hashtag
    B2B Marketing Lead Generation Social Media Marketing hashtag social media social media for business social media marketing Twitter Its website describes its membership as including “academics and amateurs, professors and students, professionals and dilettantes, teachers and writers, undergraduates and graduates.”. The takeaway? and Topsy.
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] When to Use Video Throughout Your Marketing Funnel
    Maybe you’re getting tons of qualified leads, but a lot of them seem to fizzle out or, worse, they end up going with one of your competitors. 'The marketing funnel gets a bad rap for being too simplistic. Too linear to reflect the real life cycle of your buyers. Of course, there’s some truth to these claims. When you have a high bounce rate.
  • ANNUITAS  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] Two Things That Destroy Strategy
    Imagine spending months getting your marketing automation platform integrated with your CRM system, new third-party content created, and lead scoring models built. Then, imagine launching your program and generating 100 qualified leads in the first month only to have them sit idle without sales follow-up leading to poor conversion rates.
  • B2B MARKETING BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] When Business Becomes Personal: Implementing Successful B2B Email Campaigns
    Lead Generation 'Adding a personal touch to your B2B email marketing campaign elevates your messages to more than just vehicles to tout your products and services. These campaigns allow you to reach prospects on a more individualized level, provide information that meets their needs and build trust.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] The Power of B2B Lead Nurturing
    eventually and I want to educate you on this important marketing topic of lead nurturing. Lead Scoring ). Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. The data shows that very, very few are doing lead scoring either. This is a story about Jeffrey L. What do you think?
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] How CEOs Can Lead When the Winds of Change Are Blowing
    Asked to give a speech on how to lead during turbulent times, Rosenfeld laughed and said, “Times are always turbulent, so get over it!” The post How CEOs Can Lead When the Winds of Change Are Blowing appeared first on Ifbyphone. International, discuss leadership in turbulent times. But you can control how you meet them.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] When Bad Things Happen to Good Leads - Part 2
    'In part 1 of this series we discussed the troubling statistic that 70 – 94% of leads generated by marketing are ignored by sales. A “pipeline” disposition is a prospect that is just one or two touches away from being converted to a sales-ready lead. Lead Generation Lead Nurturing
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] Could Event Marketing Be Your B2B Golden Ticket?
    In fact, according to a study released by InsideSales.com in mid-2013, event marketing was the second most effective B2B marketing tactic in generating leads and driving brand awareness. 'If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] How CEOs Can Lead When the Winds of Change Are Blowing
    Asked to give a speech on how to lead during turbulent times, Rosenfeld laughed and said, ?Times The post How CEOs Can Lead When the Winds of Change Are Blowing appeared first on DialogTech. 'We joined the Executives? International, discuss leadership in turbulent times. But it hasn?t Times are always turbulent, so get over it!?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] How to Use LinkedIn for Business Development
    Just as in live networking, leading a discussion with a sales pitch will put a quick end to conversations. And we have seen that more traffic leads to more conversions (folks downloading content and filling out contact forms, for example), which results in more new business opportunities. The importance of networking has not gone away.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    We blog to generate leads for our business. You could also have a blog post that has one comment but generates tons of leads. The number of visits and leads generated from a blog post can give you a much better picture of the health of your blog when it comes to driving bottom-line results. More traffic, visitors, and customers?
  • VIDYARD  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] Top 5 Music And Audio Mistakes Made In Videos
    Placing music that you do not have permission to use can lead to your video being removed from sites like Youtube. 'Music is one of the most powerful creators of emotional connection between you and your audience. Poor quality music will cheapen your brand. We’re all emotionally responsive to music. Here’s an example of this done well!
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] The Growth Show: A VC's Advice on Content, Cash & Churn
    As a result, brand recognition for the firm has been growing, it''s helped lead me to conversations like these, and overall I think it’s been incredibly valuable. 'Content marketing is a little bit like a bank account where you get the benefits of compounding returns. Tomasz Tunguz. Below is an excerpt of their conversation.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Lead] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    After a certain period of time, you might consider restricting your participation to just the groups that are producing leads consistently. Just like the Lewis Howes’ success story noted earlier, you always hear about people that get thousands of contacts and leads from this platform. What’s wrong? Why aren’t you getting results?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Lead] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    In The Social Employee , we go behind the scenes with several leading brands—such as IBM, AT&T, Dell, Adobe, Southwest Airlines, Cisco, Acxiom, and Domo—pulling the lid off the inspiring social business success stories that have propelled these companies into the 21st century. ' Rise of The Social Employee. What is a social employee?
  • BLOG MY CALLS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Lead] 5 Tips to Enhance the Mobile Search Experience
    Mobile search should not only be at the top of your priority list because of increased relevance but because of the lead quality it offers. There are two key reasons for this: Mobile marketing shortens the lead cycle. With mobile marketing the entire lead cycle is compressed. Why is Mobile Marketing so Effective? Availability.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, FEBRUARY 25, 2015
    [Lead] Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?
    Advanced data enhancement and lead scoring make it easier for sales people to automate lead nurture processes without becoming marketing automation experts. And it may be that most salespeople are happy to let marketers handle the lead generation and nurturing, which they never enjoyed in the first place. Only time will tell.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Lead] How to Take Marketing Data Automation to a Higher Level
    Many tasks in the marketing process can be automated in part or in whole, including lead management, website monitoring, email marketing, and lead scoring. 'Marketing automation simply means using technology to manage and / or automate the process of taking prospects and converting them to customers.
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Lead] Marketing Big Data: Why Continuous Data Cleansing is Important
    But simply having and processing big data doesn’t automatically lead to better marketing. 'The data used for marketing a generation ago, including information like point-of-sale transaction data, responses to direct mail campaigns, and coupon redemption numbers, was incredibly limited compared to the data available today.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Lead] 7 Dos For Deliverability and Avoiding Email Spam Filters
    Understanding all the factors that contribute to deliverability can help you implement best practices and provide you with the insight needed to resolve minor problems before they lead to larger issues. 'How much time and money did you spend crafting that last email to promote your new product or service? That’s crazy, right?
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Lead] Marketer’s Guide to Blending Search and Display
    'KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Lead] Introducing The VerticalResponse Integrations Marketplace
    Picreel detects exit behavior and triggers an appropriate popup in the form of a newsletter, update, offer, free download, or other options to help grab that lead, and convert traffic into sales. Once you’ve grabbed some hot new leads or contacts, export them straight into your VerticalResponse mailing list with the click of a button.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Lead] From Viewer to Customer: Attributing Deals to Video Views
    First things first, you’ll need some marketing technology to make this happen: A Marketing Automation System: Whether you’re using Marketo, Eloqua, or another system, you will need a way of aggregating your leads behaviour into a useful format, or you’ll miss out on the crucial data you need to make all this happen.
  • VOICE-BASED MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Lead] Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface
    The ‘Call-Only’ campaign feature is geared towards mobile-centric marketers who know that generating call conversions and leads from mobile users is much easier than generating web form submissions. In fact, 70% of mobile searchers call a business directly from search results ( Google ). Questions about tracking call conversions from AdWords?
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