• IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Lead] 5 Mobile Insights That Will Change How You Market to Millennials
    This means showing up in their social feeds with a highly targeted offer, or giving them the information they are looking for with the least friction as possible - forget online lead forms with seven fields. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? How do they prefer to communicate?
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Lead] [Infographic] When the Cat’s Away, the Mice Will Optimize Their Paid Ad Campaigns Using Marketing Attribution
    We had the data, and we were free to follow it wherever it lead, rather than venturing guesses. The story ended after the prospect clicked over to the landing page and disappeared into a lead list or nurturing campaign, never to be seen or heard from again -- at least from a paid media manager’s vantage point. But how does one use it?
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [Lead] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    Many executives create thought-leading content all the time in emails and posts on the company intranet. “I don’t have time to build my LinkedIn profile. already get more useless messages than I can handle anyway.”. Why would I want to be on Twitter? Sound familiar? Finding common ground puts everyone more at ease. Without the red tape. 3.
  • FATHOM  |  WEDNESDAY, FEBRUARY 10, 2016
    [Lead] Using the New Lead Gen Feature in Facebook
    If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. What if you could eliminate a few of these steps and still generate a lead in a more cost effective way?
  • CINTELL  |  WEDNESDAY, FEBRUARY 10, 2016
    [Lead] Live Blogging from the SiriusDecisions Forum on Operationalizing Personas
    PegaSystems saw a 20% increase in pipeline value, 100% increase in sales qualified leads year over year, 50% increase in conversion, and 5X more contacts mapped to a persona and responding to campaigns. Top Challenges Related to Buyer Personas. ” “I just refreshed our buyer personas and want to use them more effectively.”
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Lead] What Marketers Can Learn from Super Bowl 50
    For example, Avocados from Mexico ran four variations of their campaign in October, ultimately leading to the one below that ran during the Super Bowl. And as a marketer, participating in the Super Bowl can be your dream come true or your worst nightmare. Don’t overthrow the ball. Takeaway Tip: Test ahead of time. Get them pumped up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Lead] Are marketers getting lost in the Dark Funnel?
    Here are some of the leading ideas in this emerging field of marketing intelligence: Smart URLs. This start-up has developed powerful techniques to not only segment your audience, but see important audience connections that might lead to insights about the customer journey. By Krista LaRiviere, {grow} Community Member.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Lead] 9 Ways to Repurpose Content and Reach a Larger Audience
    guide is a foundational, stock content piece that is designed specifically to generate leads. Webinars are ideal for generating new leads with the intent to then nurture those leads with thought leadership. It is the leading marketing program for delivering greater visibility, growth, and profits. Blog posts. Guides.
  • BIZIBLE  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
    Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close. The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads. Conclusion.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    But getting to a state of persona nirvana is easier said than done. There are many steps along the way – after you’ve created personas – that can mean the difference between a high-performing persona strategy and a failed one. Related reading: Why Personas Fail. Here are 17 things the top performers do really well.  Core attributes. 1.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] Trust Issues in the Marketing Industry: A Road Map to Rebuilding Relationships
    Marketing works best when the agency & client can trust each other, leading to results that will both impress the CEO and break down barriers of cynical consumers. If agencies and clients can’t trust each other, though, the results are poor, no one is impressed and no barriers are broken down, leading to more distrust. Lab 42.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] The Need for Leads: Why Marketing is the Perfect Wingman for Sales
    Gone are the days of taking leads straight to bed or losing them forever. Yes, thanks to inbound marketing, the goal is to attract visitors, convert them into leads, close the sale and then delight them with a continued high standard of quality content and service. So, how do we optimize our content to attract qualified leads?
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] Blog Disclaimer
    Please be aware that information provided by Lead Liaison’s Revenue Generation Blog is subject to change. Any opinions expressed within the blog are those of the author and not necessarily held by Lead Liaison itself. The post Blog Disclaimer appeared first on Lead Liaison. Guest Blog Disclaimer. Revenue Generation Blog
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] What is Retention Marketing, and Why You Need to Start Today
    boost to these two metrics means that you are increasing the customer lifetime value (CLV) which leads to long term profitability, rather than short term acquisition gains. The whisperings have started, but do you really know what retention marketing is? What is Retention Marketing? Retention Marketing vs. Acquisition Marketing. Ecommerce
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] 3 Reasons To Bid On Unprofitable Keywords
    Should additional budget become available, however, this is a great opportunity to utilize unprofitable keywords in a way that will drive leads and value further down the funnel. If you are like most advertisers, cost per acquisition (CPA) is a key element in determining paid search success. Competitive Conquesting. Longer Buying Cycles.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] B2B Video Marketing Done Right
    Deeper understanding can lead to higher satisfaction. The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Informative. Series.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] AEC Website Design Trends - The New Normal
    As one of the most mobile-connected industries, AEC should be leading the way on in this area. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. Our High Performance Website Program helps firms drive online engagement and leads through valuable content.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] 4 Elements that drive B2B direct marketing results
    Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. The 4 Elements of a B2B Lead Generation Campaign: Much like a golf swing – if you don’t know the basics (stance, backswing, and downswing) you won’t hit the ball, and even if you do, it won’t go straight or far.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] Improving Customer Relationships with Marketing Automation
    With all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers. Identifying Brand Ambassadors with Lead Scoring. Marketing automation can help in improving customer relationships.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] Why We’re Thinking About Messaging Apps All Wrong
    Which leads me to the next question: Is all this hoopla -- billions and billions in monthly usage, exponentially growing articles, and spiking public attention -- really just over the ability to send tiny little messages? Which leads me to the next point. where chat apps took longer to catch on. So what does that mean for marketers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] Words that inspire and change us
    You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. You can generate qualified leads, establish thought leadership and build brand awareness for up to 1,000 attendees. On the latest edition of The Marketing Companion, Tom Webster and I get personal. More or less.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] What to expect when you’re expecting #MarTech next month
    Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI. Siri anyone?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] 45 Phenomenal Email and Mobile Marketing Stats
    For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Email remains the most effective digital marketing tool for both B2B and B2C marketers. Five more key takeaways from this research: Image credit: emailmonday. Email marketing works—for both sellers and buyers.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Lead] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    Too strict adherence to the brand isn’t consistency, it’s tyranny, and can lead to disengagement or worse. The story has it that when he started his business, Kinko’s founder Paul Orfalea chose the store’s paint color by what was on sale. And if you’re big enough, the saying goes, the paint is always on sale. That’s a great story. Book club.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Lead] At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
    At the forefront of the this new social employee push is Jeff Schick , GM Enterprise Social Solutions, who said, “More engaged employees lead to more engaged customers—and more successful organizations. Last week, I had the pleasure of attending the IBM Connect Conference 2016 in Orlando, Florida. Working Smarter with IBM Verse.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. lead to a sale. industry practitioners include: Marketing Automation Lead Prioritization Integrated CRM Social Media Engagement Mobile Marketing Lead Nurturing Email Marketing Personalization The Gleanster website also features Deep Dive analyst perspectives on these and.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Start engaging from the first click in the Customer Journey
    resources coordinating activities to develop our online marketing strategy.” VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. For many.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The Ultimate Guide to Building a Content Marketing Team
    Peterson, Chief Revenue Officer Contributing Editor: Eric MacColl, Director of Marketing Contributing Editor: Miles Gotcher, Lead Gen Manager Written by: Scripted Writers Designer: Candice Chang © 2015 by Scripted THE ULTIMATE GUIDE TO. customers, attracting organic leads, building brand awareness and educating. team to lead it.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    and lead their companies into the digital age. Creating Ideal. Customers Personalize Every Experience to Increase. Engagement, Advocacy, and Revenue Oracle Marketing Cloud CMOs face a major dilemma: While 75% of CEOs want marketing to become more. ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate. Increase.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Grande Guide to Social Advertising
    Eloqua database with leads captured on SlideShare. Perceived Cost and Real Cost with SlideShare SlideShare offers tremendous branding, awareness, networking, data, and lead generation value. to capture leads and feed those names into either their. lead nurturing system or share them directly with. Grande Guide to. series.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Marketing Automation Simplified
    13 The Role of Lead Management Maximize Prospect Interest & Engagement. 14 The Role of Lead Routing. 15 The Role of Lead Nurturing. 16 The Role of Lead Scoring Identify Target Attributes. Successful email marketing, demand generation, and lead management processes hinge on a modern. sales for handling leads.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    increase lead conversion rates, shorten sales cycles, and improve win rates. CMO Council.“ — Better Lead Yield in the Content. information that speaks directly to their needs and areas of interest,” says Jill Konrath, a leading sales strategist. Managing lead generation with a batch and blast approach, the. involved.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Grande Guide to Lead Scoring
    Lead Scoring What Is a Grande Guide? topic—in this case, lead scoring—with a minimal. This Grande Guide will define lead scoring, explain why. What Is Lead Scoring? Lead scoring is an objective ranking of one sales lead. The process of defining lead scores improves alignment. Why Lead Scoring.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Grande Guide to B2B Blogging
    prospects and lead them down the path to making. GENERATE LEADS Featuring opt-in content on your blog is a fantastic way. nurture your leads down a path towards purchase. (We’ll discuss this in greater detail a little later.) Sometimes, crowd sourcing ideas can even lead to. Generate leads? and lead generation.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The Demand Gen Pro's Cookbook
    DINNER PARTY PAGE 17 METRICS À LA MODEPAGE 15 LEAD NURTURING. recipe is great to: • Eliminate bad data using a systemized approach • Review the database for: – Duplicate leads, accounts, and contacts. Run through the data ringer to find duplicate contacts, leads, and accounts. ADP defined lead and waterfall. delight.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    Ambiguous search results lead a VP to think an enterprise security firm just sells home. Provide sales with automated tools to continue the conversation with their leads – but in a templatized way. 1Frictionless B2B Creating a smoother customer journey in a world of. marketing potholes. 2Introduction Continuous. Effortless. Uneventful.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The Ultimate Guide: Getting started with Social Selling
    lead sources for marketing • More relevant points of contact keep momentum. common definition of a good lead • ADP’s marketing team targeted content to. stakeholders at various levels • Automated lead nurturing and scoring to engage. leads more quickly • Specialized sales professionals qualified the leads. They’re.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    Even if your contact database and net-new leads are being segmented by personas, if you can’t accurately target. and 4X more leads than. Well-understood personas are the basis for amazingly effective lead routing, scoring, and nurturing. lead flow management, plus. and do not make it into your lead queue. execute.
  • THIRD AND TWO B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. sites to generate leads and new business inquiries. Their lead gen materials are strong—but they. demand (leads) like the above three. enough to increase sales leads: 1. affect new sales lead demand, marketing. ABOUT Corey Weiner has worked on lead gen / direct.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] How to Create a Lead Nurturing Strategy
    Setting up a lead nurture program is not a goal in and of itself. Instead, lead nurturing is a vehicle for your business to get to your overall goals
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The Pains + Gains of Content Syndication
    Turn your unsuccessful content syndication campaign into a powerful lead generation engine
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] B2B Lead Generation Report 2015
    Are you up to speed on the top trends in B2B lead generation? Download this new report to discover the challenges and priorities of more than 600 of your marketing peers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Definitive Guide to Lead Nurturing
    Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Lead Generation: Steps to Target The Self-directed Buyer
    Learn how to address the educated buyer to influence their purchasing decisions through a sound content marketing strategy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The Importance of Marketing Automation
    Nurturing contacts from leads to customers (conversions). Marketing Automation places a priority on pushing leads from the top of the marketing funnel to the bottom, where they become sales-ready. The Importance of Marketing Automation. websites, social media, email) and automate repetitive tasks. Get Started with ActiveDEMAND today!
  • FATHOM  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Why The New York Times Will Always Have Better Content Than You (If You Don’t Read This Blog)
    It’s your unique perspective on your content niche, which creates an opportunity for you to attack, lead and, ultimately, own the category. If you still don’t believe that longer articles can be worth the effort, take a look at these stats: Long-form blog posts generate 9x more leads than short-form blog posts. Learn about them.
  • BIZIBLE  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
    Your leads may spend months considering whether they’ll make a purchase with you. Competition is fierce in the B2B space, so it’s crucial that you actively nurture your leads during this time, keeping your company at the forefront of their considerations as they progress down the purchasing path. Explain Why They Should Buy It.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Top 5 Marketing Skills
    Plus, digital marketing is one area where you can literally track a prospect from first touch, downloading content, visiting your website to completing a lead form. In addition to driving top of the funnel sales lead, this content can also increase lead velocity, enabling sales to provide relevant content throughout the buying cycle. 3.
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Can you repurpose content?
    Repurposing content is an essential to greasing the content marketing gears and keep the leads cranking in. Perhaps the most amazing "secret" of content marketers is the way in which they repurpose content, whether they call it atomizing (Jay Baer) or reimagining content (Ann Handley). List-based topics prove especially fertile ground.
  • CINTELL  |  MONDAY, FEBRUARY 8, 2016
    [Lead] A Framework for Optimizing Personas
    71% of companies who exceed revenue and lead goals have documented personas vs. 37% who simply meet goals and 26% who miss them Source: Understanding B2B Buyers 2016 Benchmark Study. Guest post from Samantha Stone, Founder of the Marketing Advisory Network. The framework has four stages. You can find the complete framework here.
  • VISUALLY  |  MONDAY, FEBRUARY 8, 2016
    [Lead] 5 Things Spotify Can Teach You about Content Curation
    Music streaming is a competitive service, and Spotify is leading the charge as far as differentiating itself from its competitors like Pandora and SoundCloud. With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around. Lesson #3: Create a Community.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Time to abandon spray-and-pray lead generation
    A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. Ninety-nine percent. Quality time.
  • CAPTORA  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Numbers You Need to Beat Your Pipeline and Productivity Goals in 2016
    They ARE known for their drive to hit lead gen goals and produce metrics that validate their campaigns and expand the marketing pipeline. Lead-to-opportunity Rate: 20%. Visitor-to-lead Rate: 10%. Apply the same equation to work your way up the funnel to set lead and visitor targets! Monthly Revenue Goal: $1M. Step 2.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? After implementing the above, you now have a website that’s connected in every way to your social profiles—your leads can’t miss it if they tried. So, why not you? The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Lead] The uncomfortable state of content marketing metrics
    Not only must we measure, we must measure in the language of business: Leads, sales, cost savings, customer satisfaction. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s This is not good. It sucked. No idea. It sucked.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [Lead] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    Here’s a high-level overview of the five steps to plan and implement a successful account-based marketing strategy, and start creating more marketing-sourced leads. 1. In some cases, the new research and persona creation may lead you to discover a new value proposition. What is account-based marketing ? Email marketing campaigns.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Lead] Elements of a Successful Brand 8: Messaging
    In the war for customers' hearts, messaging leads the charge. Our Rebranding Kit gives you the tools and knowledge you need to lead your firm through a rebranding. A brand is a complex organism. This is part eight in a series of articles in which we examine a successful brand's component parts. Every brand needs a voice.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Lead] Hacking Marketing: Rethinking Marketing Management in a Software World
    You can use this webinar as a customer marketing tool if you would like — any leads generated are exclusively yours. Hacking Marketing is a must-read operating manual for CMOs who want to lead in the digital age.”. For most people (but perhaps not regular readers of this blog), that probably sounds a little strange. John L. David C.
  • HUBSPOT  |  SUNDAY, FEBRUARY 7, 2016
    [Lead] 12 Sneaky Psychological Biases That Affect How You Sell
    They can lead a rep to jump to inaccurate conclusions about a prospect or themselves, resulting in a lost deal. After a deal goes bad, a rep can start to question their skills, which can lead to worse performance. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. They’re due.”.
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