• ENGAGE  |  THURSDAY, OCTOBER 23, 2014
    [Lead] Lessons for Editors: How to Notice More
    Writing down your observations often leads to, as Oprah would say, “aha” moments. 'As an editor, it’s my job to notice things, you know, like errors and such. This sort of comes naturally because as a Virgo, I’m very particular. But I am human and can become complacent in everyday life. Would I be able to pick the criminal out of a lineup?
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Lead] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing. Jeff Spicer is the Vice President of Digital Marketing at VMware , the leading visualization software company. Podcasts Product Marketing
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Lead] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    Or maybe you run a sales team where you assign leads to agents based on geographic territory.  Call tracking ensures proper attribution and allows you to accurately measure the source of the lead type 66% of sales managers consider most valuable: phone calls (BIA/Kelsey). How does it work, and why does it matter for your business?
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [Lead] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    People are still searching on things like “Marketing Automation,” but they are also searching on things like “Marketing Automation impact on Lead Management” much more frequently – and that type of search is more likely to yield a Buyer that is doing serious research and is possibly ready to engage with a vendor. Focus on lead management-.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Lead] Are you tired of playing Google’s game?
    Which leads us to the third way you can drive traffic without Google… Think offline. Direct mail is still a viable way to reach leads and eventually make sales. 'Have you ever been in a crazy-making relationship where you can’t do anything right? One minute, everything is cool. Working with Google is exactly like that.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Lead] Sorry Toto. We’re not in NYC any more.
    Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Buyer Personas , Content marketing , Demand Generation , Find New Customers , Florida , lead generation , Lead Nurturing , Lead Scoring , Management best practices. This blog is more popular than it has ever been. Do it now!
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 23, 2014
    [Lead] 4 Benefits of Being Partners with Your Agency
    Partnerships lead to a more secure, efficient and comfortable relationship. 'Scott Bessell, Idea Builder at Sonnhalter. Over the years, I’ve watched the relationship trend between clients and agencies shift from a partnership level to a vendor level. ve seen it from both the client side and the agency side. via Trevor Hurlbut.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Lead] 43 Bright Ideas for Promoting Your Lead Gen Content
    'So you just created a piece of content for lead generation  -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). 30) If you have a PRO account on SlideShare, collect name and email address using lead capture forms on SlideShare, of people who have requested the content. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Lead] The Un-Tapped Value of Employee Social Capital
    And there really is something to be had: Findings of my long term studies indicate that the corporate blog and micro-blog (examples are Yammer and SFDC’s Chatter) can lead to: a shared understanding of organizational roles, increased sense of group cohesiveness, improved work processes, higher efficiency and productivity. Why should you care?
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Lead] What Do Fashion and Marketing Have in Common?
    The biggest trend (as I see it) is the great new opportunities we have to engage with our customers, clients, and leads. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. Let’s take a closer look. Simplicity. Simplicity could mean little (or no) jewelry.
  • VIDYARD  |  WEDNESDAY, OCTOBER 22, 2014
    [Lead] Humor in B2B Marketing: 8 Surefire Ways to Generate a Chuckle
    It’s a lot easier to come up with good stories when you focus on your customer, which leads us to our next point… 4. 'It’s not uncommon for B2B marketers to be tasked with marketing complex products with hundreds of features, in-depth integrations, and long sales cycles. But that’s not necessarily the case. People, like you and me.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Lead] What Sales & Marketing Can Learn From "Tommy Boy"
    Marketing automation is vital for it allows teams to implement a gate model with scoring and thresholds to pass over the lead once its “sales ready.” They need to establish a cadence to agree on scoring vernacular, behavior in lead scores and conversion success. will get to the specific reference a little later.
  • 3D2B  |  WEDNESDAY, OCTOBER 22, 2014
    [Lead] The Secret of Lead Generation For the Complex Sale — Part 2
    'The Early Bird Gets the Lead. In my last post, The Secret of Lead Generation for the Complex Sale — Part 1 , I told a tale about two different sales approaches. Include the earlier decision-making phases in your sales and marketing approach and you’re sure to achieve some surprising successes with lead generation for complex sales.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Lead] Matching Webinar Content to the Buying Cycle
    Webinars are one of the most important tools for marketers to drive demand and nurture new leads. And the effectiveness of webinars spans the entire sales and marketing process, from driving awareness to lead generation and lead nurturing and cross-selling and upselling. This post is Part 1 of a 2-part series. Awareness Stage.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 22, 2014
    [Lead] 3 Ways to Break Through the Noise at a Trade Show
    If you go with a standard 10-foot-by-10-foot booth with little-to-no visuals, you might be hurting for leads no matter how compelling your product or service. Do you want more leads? Guess whose booth got more leads? Every show is different, and you never know when that next great lead or deal is going to appear. Lesson?
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Lead] Thought Leadership, Why’s That Important?
    Becoming a thought leader in B2B I think is a tad more crucial because as we all know our products/service can be a bit complex, which means more education, which then leads to longer sales cycles. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started!
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Lead] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    It will be bumpy and less defined but it will lead to faster personal and professional success. Learn, Succeed, Lead: How to Go From SDR to Sales Leader was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Mold yourself into the person that currently does that job. You need to be the whole package.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Lead] Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail
    That means smartphone leads have immediacy in mind. 'Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? Have you ever found a better deal online from a different retailer and then changed your mind about your planned in-store purchase? General
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Lead] 13 Email Marketing Hacks That Can Help Double Your Response Rates
    But the whole point of email marketing is to generate leads to hand off to sales to become customers. Find a way to connect your email marketing campaigns with leads transferred to sales to deals closed and revenue earned. 'INBOUND 2014 was not short on good content. But, wouldn’t know, but you could ask Matt Heinz. Only joking!).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Lead] Can Marketers Predict and Measure Influence, Down to the Dollar?
    Start-ups often tout their analytics and modeling tools as revolutionary, but predictive modeling has been around for 15 years or more, according to Burke Powers, a senior managing consultant and practice lead for the IBM Business Analytics Solution Services team. Marketers have been wondering about this for years. How does it work?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Lead] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    P.S. Try out the HubSpot app on any Apple device or Android device to stay up to date with everything going on in your HubSpot account from your social media accounts to an analytics dashboard to everything you need to know about your contacts and leads.  . 'Want to track your packages with the swipe of your finger? Now you can. 2) IFTTT.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Lead] This is Your Brain on Content Marketing
    This leads to better audience service and more space to be creative. 'The marketing landscape is a complex space. Success is equal parts art and science. It It takes varied perspectives to see the big picture and the moving parts simultaneously. Here we lay out the basic mentality required for content marketing success. Audience Insights.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Design B2B Marketing Content in Pursuit of Inquiry
    It must deliver something your audience cares about AND it must deliver an answer to a line of inquiry that can help you improve relevance in a way that leads to additional engagement. An obvious line of thought, given the title of the book, right? But here's the thing. But, how do you know? Because someone said so? What can you learn?
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    SW: Nudge is focused on the relationships in B2B – we help turn a lead with a good fit but no engagement into a lead with a good fit and engagement. 'Next week in Boston, LeadLove kicks off with our first east coast city! Take a look at our Q&A and don’t forget to register for LeadLove Boston next week! Are all events the same?
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Lead] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    'Would you like more website traffic, leads, sales and happy customers? First, a brief explanation of inbound marketing: Inbound marketing is about getting found online, converting a visitor to a lead, nurturing that lead toward a purchase and then delighting that customer. Or perhaps very few of those leads become customers.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Why Is No One Paying Attention to My Content on Social Media?
    This can drive more shares and traffic, ultimately leading to more opportunities for conversion and engagement. Is it links, sales, brand awareness, leads or engagement? 'Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. What is social amplification? Amplification strategy.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Lead] 43 Tweetable Answers to Top Questions About Twitter
    36) Where do leads from my Twitter Cards go? Leads from Twitter Cards are stored in your Twitter Ads account (or synced automatically to your marketing automation tool, if you have one). 'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". All the time.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Tips to Amplify Your Lead Gen with Next Gen Social Data
    Which is why we put together an eBook, " Amp your Lead Gen with Next Gen Socia l " to help brands understand how segmentation, personalization and automation can increase email marketing ROI. Are you still having trouble nailing down an ROI from social media? You aren’t alone. We have good reason to be skeptical. Segmentation.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Lead] A Must Visit Site for Companies in the Tampa/St. Peterburg areas
    Filed under: Customer personas , Demand Generation , Find New Customers , Florida , lead generation , Lead Nurturing , Lead Scoring , Management best practices , sales challenges. Customer personas Demand Generation Find New Customers Florida lead generation Lead Nurturing Lead Scoring Management best practices sales challenge
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Content Marketing and Halloween: 5 Eerie Similarities
    Much like the “please take one” sign, writing “lazy” content will likely lead to a disappointed reader. Especially in “niche” markets, there tends to be a highly-educated reader-base that is proud of their industry; publishing inaccurate material could lead to an active comments section and as a result, diminished brand credibility.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
    'Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. With so many mediums to nurture leads, it’s difficult to know where to begin or if it is a worthwhile investment. Here are the top 5 reasons why lead nurture matters for marketing. It also leads to results.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Lead] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Fresh new content types could do wonders for expanding your reach and attracting more (and better) leads. To help you shake up your content balance, here are 23 things you can put behind a landing page to help you collect new leads. How do you convert blog readers into leads? Content Creation Lead Generation 4) Courses.
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Lead] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    Demand Generation Lead Generation analytics B2B buyer behaviour B2B marketers Big Data content marketing cross-channel marketing customer experience optimization home mobile marketing multi-channel marketing predictive modeling remarketing Social Media On the contrary, it is even more critical. Indeed, it is a New World we are in today.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Message Personas: 40 Questions for your Buyer Personas
    Lead Scoring 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation. Here’s a list of 40 questions to ask your target personas: Demographics: Who are you? 
  • VIDYARD  |  TUESDAY, OCTOBER 21, 2014
    [Lead] Are you on Woo Woo? See how Adobe Crushes it With Video Marketing
    You can’t buy engagement, says DigitasLBi Senior VP-Social Content Practice Lead John McCarus, but Ad Age notes that, “if content has a spark, a bit of spending, especially in the right place, can fan the flames.” 'Us marketers spend a ton of time telling everyone what our brand is all about. But, how do you do this?
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Lead] Research Report: Lead Gen Not as Easy as Marketers Think
    Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Lead] This is the week that was: Pitches, Emails and Jelly
    This week Ginny Soskey from Hubspot explained why marketers should be using SlideShare to bring in real sales leads. So it’s no surprise inboundsales.net learned a few lessons from him when it comes to B2B lead generation. 'The best of the best in B2B marketing. Enjoy. Social media tip of the week. Get going today. Have a watch.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Lead] Tell Your Company Story through Your Blog: Here’s How
    But they also host a leading blog, Whole Story”, with advice, recipes, news and interviews. '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But those numbers skyrocket to 92 percent when companies post to the blog multiple times per day.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Lead] 8 Ways What You Write Will Affect Your Bottom Line
    We are going to break down exactly how to craft content which will help you generate leads and customers. In fact, sloppy SEO practices may attract a bit more traffic to your website, but not the kind of traffic that can lead to sales! You can lose subscribers, leads, and sales if you’re not careful enough. Be Relevant.
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Lead] Track Exactly Who’s Watching Your Videos in Emails
    This is the kind of information you’ll want per lead to determine how interested they are in your content. In fact, if you know your lead has watched over 75% of an important piece of content in an email, you’ll know they’re still expressing interest based on attention span and that you’re safe to follow up again.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Lead] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    contact-form] Filed under: Content marketing , Fearless Competitor , Find New Customers , Florida , lead generation , Lead Nurturing. Content marketing Fearless Competitor Find New Customers Florida lead generation Lead Nurturing 'Think TV ads are a good investment? Guess again. Everything in quotes comes from AdAge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Lead] Social selling, social business, social employees and other hype
    They incorporated rewards for individuals and departments leading the change. Crash and burn In a sudden corporate realignment, the team leading the change effort started reporting to a new VP, a long-time employee steeped in the traditional company culture. They incorporated rewards for individuals and departments leading the change.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Lead] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    And according to Forrester Research, companies using lead nurturing (one of marketing automation’s key capabilities) generate 50% more sales-ready leads — with 33% lower cost per lead. (!). Qualify Leads for the Sales Team. At the right time, marketing passes qualified leads to sales for continued engagement.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Lead] Where’s the Passion in B2B Marketing?
    believe the complex sale presents a set of unique sales and marketing problems that benefit shifting away from the traditional lead generation mindset to a new way of thinking centered on the following principles: More ROI is reaped from the patient tending of potential customers (relationships) over time. According to this study, the U.S.,
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Lead] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    Facebook has not been an ideal channel for lead generation or thought leadership, but it does provide an excellent platform for spotlighting company culture. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Here''s what they told us. 1) It''s Great for Recruiting. Social Media
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • NETLINE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Lead] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Lead] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. According to BIA/Kelsey, 61% of sales managers consider inbound phone calls to be excellent leads, more than any other type.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Lead] Have You Visited Find New Customers recently?
    Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Florida , lead generation , Management best practices. B2B demand generation B2B lead generation Demand Generation Find New Customers Florida lead generation Management best practices 'Marketing looks for Mr. Right.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Lead] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. It has gained us awareness, leads and revenue, and it can do the same for your company (as well as you as an individual).
  • LEADERSHIP  |  FRIDAY, OCTOBER 17, 2014
    [Lead] Interesting Infographics: The Incredible Way Your Brain Sees a Logo
    Once you see how your brain reacts to logos, how do you think this can be used to improve our B2B lead generation? If you need help to accelerate your B2B lead generation, just send me an email and let’s talk. Demand Generation Infographics Lead Generation home infographic logo Please leave a comment below.
  • B2B LEAD BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Lead] 3 Points, 5 Questions – Personas Driving Marketing Insight
    B2B Lead Generation Marketing Tips Sales and Marketing Tips B2B marketing insight marketing insight marketing personas marketing strategy sales and marketing alignment segmenting targeting roles 'New year approaching, time to start planning for 2015. 2015 planning is kicking off and it’s going to be a big year for us!
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Lead] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. 1) Title. Include Numbers.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Lead] 32 Resources to Write Great Blog Headlines
    Learn how to create headlines that convert readers into subscribers and leads. 'Image source. million blog posts are written every day. As the web becomes more crowded with content, it’s becoming harder and harder to draw people’s attention to your blog posts. Don’t know how to keep up? It’s a real rat race out there! Right? Image source.
  • MARKETING ACTION  |  FRIDAY, OCTOBER 17, 2014
    [Lead] The High-Payoff Referral Question No One Ever Asks — But Should
    Top performers do this all the time, and some reach the rarefied air where 80% of their business comes from high-potential referred leads. That will not only turn up good leads, but also acknowledge your customer’s own influence. And there’s plenty of hard research to support that. For example, there are approximately 2.4
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Lead] Why You Need to Start Thinking Like a Media Brand
    In a B2B context, this challenge is a bit different as buying committees perform research beginning on Google as opposed to social networks initially, but if you’re seeking attention at the top of the funnel, you’re still trying to attract leads in locations where they hang out. You know the one. The Competition is Fierce.
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Lead] The Secret of Lead Generation For the Complex Sale — Part 1
    For a free consultation on how to use business-to-business telemarketing to help with lead generation for complex sales, call us now at +1 718-709-0900 (Americas) / +39 06-978446-20 (EMEA). Lead Generation 'Top executives are visionaries. They know where they want to take their organizations. Become their GPS. Tale of Two Sales People.
  • E-QUIP  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Why You Should Consider Splitting the PM Role
    Create one role that handles the higher-value aspects of project management—serving as primary liaison with the client, developing project strategy, leading the project team, ensuring adequate resource allocation, providing technical oversight, and responding to problems that may arise. 'Could your firm use a few more good project managers?
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 16, 2014
    [Lead] 5 Ways To Know If Your B2B Blog Is Picking Up Steam
    'Are you wondering if your B2B blog is on the right track for successful lead generation? Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Those leads can then be nurtured toward a sale and become raving fans of your company. All aboard!
  • VIRALLY BLOG  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Is re-targeting creepy?
    Claim your today and start generating new leads asap. 'I have been pondering this thought for a while. see the value of re-targeting its a really good way of re-engaging prospects that have not completed a transaction on our website whatever that transaction may be. Did you know Virally has a free forever account available? CONTENT PROMOTIO
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Meagen Eisenberg, VP of Customer Marketing at DocuSign: Why “Buyer DNA” Effects Content for Demand Generation Programs [Podcast]
    It’s clear that the more targeted sellers can be about providing information their potential buyers need, the easier it will be to engage and nurture those leads. With some 130,000 qualified leads per quarter, digital transaction management firm DocuSign does this at scale. That is, of course, easier said than done.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Lead] The Very Simple System For Picking Your Trade Shows
    'Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Remember, trade shows are terrible places for leads so your absence really doesn’t confer any benefit on your competition, but it will certainly have them wondering what you know that they don’t know.
  • VIEWPOINT  |  THURSDAY, OCTOBER 16, 2014
    [Lead] 4 Great Reasons to Take the Sales Performance Optimization Survey Today
    Interesting, because each year the results of this kind of study are valuable to me as we position ourselves for success in the lead generation space. 'I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Easy—and interesting. This new paper will be delivered in January, and I know.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Email marketing: Is emailing purchased data a waste of time?
    Sadly, when it comes to getting the best b2b response rates, it''s apparent that there’s no formula for 90%+ click-throughs or a theory for achieving 100% lead conversions but there are definitely some useful ideas that everyone can bring into their campaigns to make them more successful. Watch this space. B2B Marketing
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Email Etiquette: Don’t Sabotage Your Career
    If you don’t, you may be infringing on copyright laws, and that could lead to a lawsuit. 'Email is so common, and such a pedestrian workhorse, that it’s easy to take it for granted. Let’s take a look at a baker’s dozen of ways you can make sure your email habits and etiquette are up to snuff.  Get to the point. Maybe.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    This blog post is an edited transcript of the Act-On Conversation Skip and Janelle had about the new sales landscape and how lead-qualification processes must change to align with today’s reality. Once the lead is created, what should a sales rep be focusing on? Sales organizations want to treat each lead like a diamond.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Lead] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    2) Lead generation is the #1 marketing goal in the U.K. under 200 employees selected lead generation as their top priority.” 7) Social and email are the top lead sources for UK marketers. marketers said that email has become more important as a lead source over the last 6 months.” as in the U.S. 79% of U.K.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Lead] Good Idea? Tailoring Video to the Buying Journey
    But it’s only as amazing as your top of funnel leads. 'Your animated explainer video may be flabbergastingly good. mean mint … spot on … even perfection. Meaning, it might win over prospects at the first step of their buying journey with you, but the fame stops there. without help from your sales team). Craving more good ideas?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Celebrate the 2014 Markie Award Winners!
    Best Lead Nurturing Program – Cetera Financial Group. 'To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle Marketing Cloud has announced the winners of the 2014 Markie Awards , presented at Modern Marketing Experience Europe this week in London. Marketing Efficiency
  • SYNECORE  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Understand Your Business: Value Proposition 101
    Once again reconstructed, “Synecore provides integrated digital marketing services to small- and mid-sized businesses by implementing proven, data-driven inbound marketing strategies that increase lead conversion and improve ROI.”. 'Our organization provides ABC to XYZ. Did you do it? Our organization provides ABC to XYZ through/by 123.
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Getting Your Customers Out of Line With a Virtual Call Center
    For new sales leads, every call will get logged into your CRM with information on who they are, where they are calling from, and what marketing source led to the call. 'Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. Virtual Call Center
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] If You Really Want to GIVE More…
    General Lead Nurturing B2B marketers B2B relationship marketing channel partners customer engagement customer experience management customer experience optimization customer loyalty CXO home make more sales return on investment social marketing innovation It can be harnessed to create wonderful experiences in your life. Share your thoughts.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Life Enrichment: Friends
    The Cheerleaders lead a cheer, and we all fell back into the memories of High School-there were the ones I had danced with in the gym, some I had dated and others were friends. 'Life Enrichment: Friends. This past weekend’s events have caused me to write about this topic again. There was a common bond. The girls. Keynote Programs
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] The Evolution of the Sales Role
    Ever since the concept of currency was introduced to the Roman Empire, entrepreneurs have been developing new sales methodologies in hopes to, in today’s terms, generate leads and keep conversions high. In the age of the tweeting refrigerator , salespeople are transitioning. It became a matter of trust, of value, of helpfulness.
  • WRITTENT  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] 20 Amazing Resources to Learn Copywriting
    Neville Medhora, founder of The Kopywriting Kourse, leads the class on how to become the copywriter worth reading. 'What is copywriting, really? Most often, it is the art of writing copy for marketing or advertising. In other words, it’s writing that’s designed to sell. That might seem easy, but believe me, it’s often not. Copyblogger.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Social media profiles should, really, act as part of the funnel of attraction that leads people to come to your content — and ultimately to your site — the site with all your contact info on it. Because 'Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] To Protect Your Sales Margins, Nothing is Free
    contact-form] Filed under: sales challenges , sales leadership , Sales Leads. sales challenges sales leadership Sales Leads 'How to Win Big Deals without Giving Away the Store. Jeff Ogden of Find New Customers , the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Lead] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Basically, it means optimizing our "old" blog content to generate more traffic and leads. That sounds boring, so before you bounce from this post, let me rephrase: I''m going to show you how we increased the number of leads we generated from our top-ranking blog posts by 99% -- and explain how you can do that, too. Here''s what we did.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Marketing Automation Tips for Manufacturers
    However, many manufacturers have built their empires using more labor intensive marketing methods such as tradeshows, direct mail and printed catalogs combined with a manual lead management process managed by the sales team. Determine how will you engage with these leads and nurture them through the sales cycle. link]. Make a list.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Marketing Automation Tips for Manufacturers
    However, many manufacturers have built their empires using more labor intensive marketing methods such as tradeshows, direct mail and printed catalogs combined with a manual lead management process managed by the sales team. Determine how will you engage with these leads and nurture them through the sales cycle. link]. Make a list.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Lead] How Should B2B’s Spend PPC Dollars?
    Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation. Generating leads is challenging enough, but when you add long sales cycles, intense competition and niche audiences into the mix it becomes even more difficult. Remarketing. LinkedIn.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Lead] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Being human is what leads to trust from your customer. 'Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. It’s easy to mock Mark Schaefer’s theoretical discovery as overreaction. So is content shock for real?
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    When the message is for them­ —specifically them—and not for an ocean of generic leads, you’ll go far. With that in mind, it is absolutely imperative that CMOs lead the way in their company to creating campaigns that focus around brand: not what your business sells, but who you are. Customers are online. Look at these stats. Engaging.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Dreamforce Attendees: Take the #Tchotchke Tchallenge!
    With an unwavering commitment grounded in spirituality and emotional understanding, GLIDE is a leading organization for social justice – inspiring the larger community to celebrate humanity through compassion, generosity and acceptance. 'We all want to do something to make the world a little bit better. The #Tchotchke Tchallenge. About GLIDE.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Lead] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    By reporting on which online videos are helping to drive the most leads and revenue, Vidyard makes it easy to track the performance of video content inside the Salesforce Analytics Cloud and understand its true impact to the bottom line. However, most lack the tools they need to understand the performance of videos beyond basic view counts.
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