• THE POINT  |  FRIDAY, JULY 25, 2014
    [Lead] Email Campaign Gets an “A” on Design, “F” on Offer
    From a lead generation perspective, however, the campaign is a hot mess. B2B Marketing Content marketing Demand Generation email design email marketing Interactive Design lead generation content marketing strategy content marketing tips email best practices email creative email marketing best practices symantec Thanks, but no thanks.
    [Lead] Do Multiple Authors Create Better Marketing Content?
    More often than not, they will feel more responsible for the results and you will be rewarded with more leads and revenue. 'I just read an interesting newsletter article titled “Copywriters: should you guarantee your clients results?” written by noted copywriter Bob Bly. Even minor edits can have an impact on response rates.
    [Lead] 8 Key Questions That Will Help You to Know When to Update Your Website
    For more information on creating an effective website, check out our free Lead Generating Website Guide. 'Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Can you update your own content or photos without having to call a developer?
    [Lead] Live first. Post later.
    Soundgarden’s lead singer Chris Cornell pleaded during the concert for people to “get out of their seats and off their phones.” Soundgarden’s lead singer Chris Cornell pleaded during the concert for people to “get out of their seats and off their phones.”. 'By Amber Osborne, {grow} Contributing Columnist. Post later.
    [Lead] Sales and Marketing Alignment: the Essentials
    Which means if marketing succeeds, sales will reject those leads. Agree on a qualified lead definition. The lack of qualified lead definitions is another common barrier to sales and marketing alignment. During the lead handoff, qualified leads are transferred to sales to accept. Agree to agree. Seriously. license.
    [Lead] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    'by Contributor Friendly | Tweet this Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp , a content marketing platform that gives marketers the power to generate leads and drive revenue by creating, publishing, promoting and measuring interactive content that works across channels. What Is Going On Here?
    [Lead] From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]
    Based on that target, you can set performance goals for the demand waterfall including the number of visitors, leads, opportunities, and closed deals you need to make your revenue quota.   . When you talk about open rates, lead generation, and automated nurture campaigns, sales hears “marketing speak”. Don’t talk about leads.
    [Lead] How to Create Compelling Technology Client Case Stories
    Related Stories Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference Social Media 101 for Technology Firms Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms. 'Having a good reputation is key to having a successful brand, especially in the technology industry. Approach them.
  • ANNUITAS  |  THURSDAY, JULY 24, 2014
    [Lead] Follow Up – My 2014 Content Marketing Predictions
    If your strategy and tactics change, but your KPIs don’t — and the C-Suite is still expecting to see “net new leads” and web traffic instead of engagement and nurture metrics based on your new content plan (don’t forget to gather baselines for comparison!) — you’re definitely going to have a hard time. Director of Content Marketing at ON24.
    [Lead] The smarter way to collect content
    The information of those who have collected the content on the day can then be passed to your lead hungry sales team. 'Sharing content at events was stuck in the past. Not anymore. While the rest of the world has been basking in the most glorious of summers we have been locked away in a dark room working on something very exciting. Discover.
    [Lead] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Why is this the leading sentence in a marketing blog?” Understanding who has shared your content and taking note of their authority can lead to future interactions and social shares. 'We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” FollowerWonk. BuzzSumo. Keyhole. Twitalyzer.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Lead] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    Increased social traffic, social engagement, and higher quality leads.” 'When do you feel most inspired? Lots of people feel most inspired at events. It makes sense -- you''re surrounded by tons of interesting people and listening to fascinating speakers. You come away feeling renewed and energized. 1) “So the pie isn''t perfect?
    [Lead] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    'As we know, LinkedIn can be a valuable and effective form of B2B lead generation. If you found value in this post, please click here to join our free B2B lead generation email newsletter list.  . Infographics Social Media B2B lead generation B2B social media LinkedIn Have you asked yourself these questions recently?
    [Lead] Do B2B Companies Really Need to Be on Facebook?
    Increasing the number of leads from online sources, especially social media, is a way to track success against that goal. While there are B2B companies that have large followings on Facebook and have generated traffic and leads, if you are struggling to build an audience there, you may be chasing shadows. Step 1: Twitter. ” 5.
    [Lead] The Modern Marketing Agency Pitch
    Include compelling industry stats that resonate, and screenshots of reports that demonstrate key results, such as clickthroughs, increases in the delivery and quantity of sales-qualified leads, and sales conversions. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. Kittens? Agency
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Lead] How to Get More People to Register for Your Next Event
    Add CTAs leading people to your event page in as many places as makes sense and won''t annoy people. 'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Social. Email.
    [Lead] Sales and Marketing Alignment Equals More Revenue
    It goes something like this: sales blames marketing for their inability to produce quality leads, while marketers fault sales for their lack of lead management skills. In this battle, however, there is no winner, because when sales and marketing teams work individually, poor lead management results on both sides.
    [Lead] 9 Pillars for a Killer Content Marketing Strategy
    Would you like to generate more leads, sales, and business? 'Image source. Want to improve conversions and effectively establish your brand? Two words: content marketing. Maybe these stats will help convince you…. 80% of American Internet users interact with blogs and social media. 90% of consumers find custom content useful. Be Consistent.
    [Lead] B-to-B Marketers: Are You Utilizing SlideShare?
    You may be surprised what kind of views and leads you may get. 'When we think of utilizing social media in the marketing mix,  SlideShare is probably the most overlooked and underutilized tool. There are over 60 million unique visitors a month to SlideShare sites with over 215 million page views. New products with features and benefits.
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [Lead] The benefits of outsourcing telemarketing as part of your demand gen program
    'A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. In lead generation terms, telemarketing is the reaching out, on a personal level, with a real live operator.
    [Lead] Your Customers Want to Talk to You
    The last time I looked, the cost for a decent B2B lead in Canada was well over $20, and even more for an enterprise lead. 'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious problem of Customer Hide and Seek.
    [Lead] The Future of Social Marketing Automation is Here (And Improving)
    Eloqua’s Social Behavior Sparkplug allows marketers to listen to their customers and marketing leads on social media — and trigger smart multi-channel responses (emails, ads, direct social responses, segmentation, and scoring) based on those social signals. The hold up has been partly cultural and partly technological. Impressive.
    [Lead] Customer Lifecycle Marketing: Reporting, Part 2
    These are typically the stages that garner the most attention, as lead generation remains the most pressing concern at the typical company. In Part 2, we cover the stages of nurturing, converting to a sales-qualified lead, and post-sale retention and expansion, each of which contributes significantly to both costs and revenue. Nurture.
  • VIDYARD  |  WEDNESDAY, JULY 23, 2014
    [Lead] 3 Questions You Can Ask to Become a Data-Driven Video Marketer
    For example, you could aim to: Collect X amount of leads with your videos. The total amount of your video content leads consume: How many videos do individual leads watch in a day? Which specific videos (or combos of videos) did converted leads watch? How am I optimizing my video for lead capture and sales enablement?
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Lead] Guide Campaigns in Assisted Living Marketing: A Case Study
    In this case study from a major national player in the assisted living industry, you’ll see just how powerful a senior living guide can be in attracting new leads, educating potential residents, and stewarding leads into move-ins. 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts?
    [Lead] B2B Content Marketing: Do More Than Reinvent the Wheel
    But long-form content (anywhere between 1,200 – 2,500 words, generally speaking) can provide readers with more in-depth feature posts that research shows can lead to lower bounce rates, higher engagement rates, and longer average time on site. ll admit, I’m a sucker for any blog title that begins with the words “How-to” or “Tutorial.” Period.
    [Lead] City Analytics: How Chicago Leads the Pack in Big Data
    WindyGrid was built in the weeks leading up to the 2012 NATO Summit as a way for the various city services—police, the fire department, ambulances, etc.—to The post City Analytics: How Chicago Leads the Pack in Big Data appeared first on Ifbyphone. Go Cloud! What purpose does all this data serve? Data for the People. General
    [Lead] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
    Here are some of the topics covered: Acceleration via Analytics: Mick explains the importance of geographics, firmographics, and up to 400 more marketing analytics variables in determining the likelihood of contacting and closing qualified leads. world” we live and work in, both immediacy and persistency are necessary to convert sales leads.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Lead] The C-Word and Higher Education Marketing
    'Being involved in higher education marketing provides me with the opportunity to attend great conferences and seminars each year. try to attend a variety of shows, ranging from technology focused to academic, and a variety of tracks. At each event in in the last two years, it has been increasingly difficult to avoid the “C-word.”
    [Lead] Let’s talk about response rates – realistically
    'Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. Articles Bob McCarthy''s Blog Collateral Copywriting Direct Mail General Lead Nurturing This medium-sized company placed highly skilled technical professionals into contract positions with technology companies. 
    [Lead] Top 5 Lead Generation Tips in Management Consulting
    The strength of relationships among buyers and influencers, the brand, where prospects are in their buying cycle – just to name a few – all can affect getting that signature and lead some firms to question what marketing activities to focus on. Management Consulting Lead Generation Fortunately there is data to guide firms.
    [Lead] ROI for content marketing
    So as a modern marketer sometimes a lot of what we do does not directly lead to sales per action we take. Whats the value of a lead to your company and would knowing who your audience are help you serve them better? 'That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so.
    [Lead] “Break the Ice” with B2B Lead Generation Programs that Work
    was sharing with Ben the unique advantages of the 360° view provided by a transformational B2B lead generation program. The reason he gave me was that they already had a lead generation software in which they have invested a significant amount of money and time, hence, change was not possible. would definitely be stumped!
    [Lead] 4 Big Questions to Ask When Outsourcing Inside Sales Teleprospecting
    These questions and more are featured in our new guide, " Your Lead Generation Home Away From Home: How Outsourcing Teleprospecting and Inside Sales Functions Can Augment Your Tech Company''s Revenue.". How exactly will leads be qualified andtransferred? Most people''s answer would be: cost. What kinds of clients do you serve?
    [Lead] Do B-to-B Buyers Trust Your Website?
    Content assets that helped establish credibility were lead by thorough contact and about us page. 'Interesting question, isn’t it? think everyone thinks because they built one, everyone will like and trust what you have up there. These findings were from a KoMarketing Associates usability report and are worth discussing.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Lead] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
    Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. 'Images are crucial to making your marketing stand out, especially on Twitter. Let''s dig into it.
    [Lead] 3 Tips to Support Relevance in Your Marketing Communications
    “You can turn deliverability into competitive advantage,” says Daniel Deneweth, who leads a team of email deliverability strategic consultants at Oracle Marketing Cloud. 'by Marguerite McNeal | Tweet this Digital technology allows marketers to have a better, deeper understanding of their customers than ever before.
  • VIDYARD  |  TUESDAY, JULY 22, 2014
    [Lead] Announcing Ignite, the World’s First B2B Video Marketing Summit
    Hosted at the historic Bently Reserve in downtown San Francisco, Ignite will bring together leading marketers and thought leaders to explore the potential of online video and its expanding role in demand generation and digital marketing strategies. Can I get a heck yeah?! Here’s what you can expect: San Francisco, Here We Come.
    [Lead] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
    It means regularly providing information relevant to your prospects’ needs, not because it eventually might lead to a sale, but because an informed customer base benefits everyone and encourages companies to keep their focus where it should be: marketing their brand on the strength of excellent products. Don’t Go For the Hard Sell.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Lead] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    'Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Lead] Vidyard Enables Marketers to Create Custom-Branded Video Channel Experiences
    Use video analytics to gain insight into how viewers are interacting with the video content and which videos are resonating and leading to conversions. Improve nurturing, segmentation and lead scoring by identifying individual viewers, tracking viewing history, and integrating that data with marketing automation and CRM systems.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Lead] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    'Vidyard, the world’s leading video marketing platform, today announced the hire of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum. Since the company’s founding in 2010, it has raised more than $8.5 The company reported 1800% revenue growth in 2013.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Lead] Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace
    Adding a video layer to the Salesforce experience, Vidyard gives organizations a simple interface to upload and share videos with internal teams, contacts and leads. The post Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace appeared first on Vidyard. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Lead] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    'Vidyard, the world’s leading video marketing platform, announced today the launch of the Vidyard app for ExactTarget, bringing marketers a new solution for sharing video assets within email. Marketers can also build customized calls to action right inside videos to generate leads, run contests and link to more relevant content.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Lead] Vidyard Launches New App for ExactTarget HubExchange to Share Video Assets Within Email
    'Vidyard, the world’s leading video marketing platform, announced today the launch of the Vidyard app for ExactTarget, bringing marketers a new solution for sharing video assets within email. Marketers can also build customized calls to action right inside videos to generate leads, run contests and link to more relevant content.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Lead] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
    'Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. You can also build customizable calls to action right inside videos to generate leads, run contests and link to more relevant content. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Lead] Vidyard Integrates With Marketo to Fill Huge Demand for Video Marketing ROI
    'Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. Users can also track which individual videos or webinars each customer lead watched, and for how long. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Lead] Vidyard Secures $6 Million in Series A Financing
    Marketers can now measure, optimize and drive their video campaigns and content to generate more leads, convert more customers and deliver an even stronger ROI, all from one platform. Vidyard’s Series A financing comes on the heels of integrations with leading marketing automation platforms – Eloqua and HubSpot.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Lead] Vidyard Launches Integration With Eloqua, Opens Up Black Box Of Video To Expose Customer Behavior
    'Vidyard, the leading video marketing platform for business, today announced an integration with Eloqua that enables businesses to use video content to capture leads and to identify customer viewing behaviors of all video content. That’s a big reveal and a very powerful connection to help understand the buyer.”
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Lead] A 3-Step Framework for Leading a World-Class Marketing Team
    Build many types of feedback loops including rating leads on CRMs and periodic surveys on lead quality. Team members are afraid that they’ll lose their jobs if they fail to hit traffic or lead generation quotas. When it comes to building a world-class team, they need to get creative. Mix marketing and sales desks together.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Lead] 10 Things Every Email Marketer Can Relate To
    Marketing automation is a technique that uses software to automate your marketing, helping you communicate and engage with leads and customers in a scalable way. Lead nurturing workflows , which help move leads down the marketing funnel in a scalable way. 'Sometimes, it can be rough to be an email marketer. source: [link].
    [Lead] What Every Managing Partner Needs to Know About Social Media
    You can track new leads or new job applicants relatively easily. 'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? Not so much. So what changed my mind? Research and results.
    [Lead] 3 Tips for Inside Sales Reps to Stay Motivated During Summer Months
    When the inside sales team understands their objectives, it’s much easier to draft a plan and zone in on the most important tasks, such as calling high-level contacts, passing high-quality leads, and reaching other metrics that are most important to their managers. 'It''s halfway through July! We’ve officially entered the dog days of summer.
  • VIRALLY BLOG  |  MONDAY, JULY 21, 2014
    [Lead] New feature – Email Notifications
    'Its exciting getting a lead right? By default set to weekly but can be changed to daily or as they happen Virally will notify you that your content has generated a potential new lead. Someone who maybe is interested in learning more about your product or service. You want to jump on it right away like a fish on a hook right! Events
    [Lead] 5 Reasons SMBs Should Be Tracking Marketing Spend
    Tools as simple as unique trackable phone numbers on all advertising efforts can ensure that you are able to tell which leads are being driven from where. It’s a simple way to track ad effectiveness, enabling you to allocate funds from underperforming marketing initiatives to those that are actually generating leads.
  • BIZNOLOGY  |  MONDAY, JULY 21, 2014
    [Lead] 12 experts define Key Performance Indicators (KPIs)
    Generate 50% more leads. A KPI: 1) Echoes organization goals, 2) is decided by management, 3) provides context, 4) creates meaning on all levels of the all organizational levels, 5) is based on legitimate data, 6) is easy to understand and 7) leads to action!” –  Dennis Mortensen. The role KPI’s play is much bigger and more important.
    [Lead] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    Harvard Business News hosts a weekly podcast with analysis and advice from the leading minds in management. 'You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges? Back to Work. Duct Tape Marketing.
    [Lead] 5 Reasons to Invest in Interactive Content
    You could design the content to discover how ready a sales lead is to buy, their preferred method of communication, or other relevant data. The conventional mechanism for qualifying leads is to ask lots of questions on the registration form (e.g. 'Author: Dennis Shiao The first time I downloaded a white paper was in 2000. have no idea.
    [Lead] How To Link Inbound Marketing With Trade Show Success
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. But the reality is that most of the trade show work should take place leading up to the show in the planning stage. They sure can.
    [Lead] Straight talk on social media consulting
    Approaching the world like social media is the hammer and every problem is a nail will just lead to trouble. Approaching the world like social media is the hammer and every problem is a nail will just lead to trouble. 'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting.
    [Lead] 5 Habits of Superstar Marketers
    Considering the availability of analytics tools and marketing automation software, tracking digital campaigns is relatively simple; however, you should also ensure that all sales and leads generated from offline initiatives are tagged in your marketing automation platform or your CRM. They’re put on important multifunctional teams.
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Lead] Is Parallax to Blame for Poor SEO?
    I''ll show you why parallax design itself isn''t to blame for these SEO no-no''s -- and how it''s actually the overuse and misuse of parallax design that leads to poor SEO. '"What is that, and where can I learn to do it?". That''s the first thing I thought when I first saw a site with parallax design. Go ahead and click -- I''ll wait.).
    [Lead] Lead Capture: How undermining value impacts conversion
    'Tweet Less is not always necessarily more when it comes to a lead capture process. In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Approach: A/B multifactor split. Version A.
    [Lead] Definitive Guide to Lead Generation
    'Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [Lead] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    And more still, I would guess, probably feel that their content campaigns are “working” (generating response, engagement, sales leads) but perhaps aren’t yet convinced of bottom line value. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. 51% responded “somewhat effectively”.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Lead] The Fallacy of the Lazy Millennial
    2010 Pew Center Report on Millennials is very complimentary on the confidence of this generation, especially as it relates to previous generations, and another report shows that they are solidly optimistic about the future and are at the leading edge of the social media revolution. 'This post originally appeared on the Sales blog.
    [Lead] Don’t Make Marketing Decisions Based on Bad Data
    The right marketing automation platform can be a very powerful tool for optimizing ROI, but you might as well throw it out the window if you aren’t getting a complete and accurate picture of where your leads are coming from. Each lead comes from somewhere, and it should always be attributed back to its proper source. What Comes Next.
  • BIZNOLOGY  |  FRIDAY, JULY 18, 2014
    [Lead] How do I track the source of phone calls?
    'I recently was working with a B2B company that does no tracking of how its digital marketing leads to offline sales. Because the great majority of its orders are phoned in, it would seem to be obvious that they want to employ some form of call tracking. But they don’t. When I asked about it, they turned on their thinking caps.
  • VIDYARD  |  FRIDAY, JULY 18, 2014
    [Lead] How to Transform Email Subscribers Into Qualified Leads With Video
    In terms of its effectiveness, these recent statistics demonstrate that video can have a dramatic impact on your email conversion rates and lead generation. Subscriber to lead conversion rates can increase 51% when video is included in an email marketing campaign. How to use video emails to create qualified leads.
    [Lead] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    When Josh Gerads first introduced MetLife’s lead-nurture program for auto insurance, he measured success in open rates and click-through rates. This year Gerads, digital marketing manager at MetLife, was able to tell the C-suite that lead-nurture emails accounted for a 30% incremental lift in revenue year-to-date. ” 2.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Lead] How to Decrease Your Website's Bounce Rate [Infographic]
    And to inbound marketers whose primary goal is to attract and convert website visitors into highly qualified leads for their sales teams, a high bounce rate is obviously some pretty scary stuff. Lead Generation: 30-50%. 'How sticky is your website? Are your visitors hanging around, or are they bouncing right off the page? Check it out!
    [Lead] Survey: How to Get the Most Out of Brand Advocates
    And as expert Craig Rosenberg told us, referrals and testimonials are among the best asks you can make of advocates , because they generate quality leads and build trust. According to Research Director Hank Barnes at Gartner, advocacy marketing should be a top priority when it comes to marketing investments. Social recognition (e.g.,
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Lead] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    For example, if a visitor downloaded our introductory ebook about using Twitter for business , knowing they have an interest in Twitter, we could choose to show them a CTA for our intermediate-level ebook about how to use Twitter to generate leads. 'Are you using calls-to-action in your marketing? What about dynamic calls-to-action? Wrong.
    [Lead] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Create a lead generation website. To use your website as a lead generation tool, you need to provide your visitors with value that encourages them to advance your relationship. Accounting & Finance Content Marketing Lead Generation Online Marketing Research Social Media Conduct research. This is a no-brainer.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Lead] How Your Brand Can Avoid These 5 Social Media Mistakes
    Typically, you shouldn’t expect to see a dramatic jump in leads one month after implementing your new social media strategy. 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. But what about the common social media mistakes you don’t often hear about?
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Lead] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    On top of that, you’re able to collect lead data from the minute people register! Purely building a lead database may involve partnering with a high-profile speaker to increase the signup rate. Over 700 qualified new leads and 16 new opportunities in the pipeline. 'Who doesn’t love a good webinar? Our result? Maybe.
    [Lead] How to Build Your Email List [GUIDE]
    Purchasing a list can feel invasive to those you email, and therefore often leads to a very high number of complaints, bounced addresses and unsubscribes. 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. Got a mailing list for snail mail? Collect email addresses offline. Voila! .
    [Lead] Join Us for Our First Twitter Chat, #ProspectingChat, Today!
    Today we’ll focus on lead nurturing, asking participants to consider and share their own lead nurturing strategies as well as any issues aligning those strategies to both sales and marketing goals. What is the impact lead nurturing can have in a B2B organization? How has lead nurturing evolved over the past couple of years?
    [Lead] How to Double Your Marketing Team…WITHOUT New Hires
    But going for a softer sell also meant that many leads were increasingly “not ready” to be handed off to sales, leading to pushback from my former colleagues on the sales team. We But after a particularly successful promotion, we were faced with a mixed blessing: more leads than we could accurately rank using our current system.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Lead] Are These the Smartest Marketing Campaigns of the Past Year?
    This lead to “3.373 million enquiries to NRMA Car Insurance in the first 8 months following its launch, at an ROI of 129%.” 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. How often do you use the word “smart” to describe advertising? 1) Vodafone Fakka.
    [Lead] B2B Sales Teams Can Use Content Marketing to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. lot of people call this social selling , but we talked about a situation where the sales team can actually generate leads with content marketing. We have been talking about the intersection of sales and content marketing for B2B companies.
    [Lead] Customer Lifecycle Marketing: Reporting, Part 1
    'In regards to analytics and reporting, B2B marketers tend to focus on early-funnel leads and their conversion. That’s practical; generating enough qualified leads remains the #1 concern for many marketers and their organizations. Leads by source : The lead source has a direct implication on the conversion potential of a lead.
  • ENGAGE  |  WEDNESDAY, JULY 16, 2014
    [Lead] Our Director of Search Answers Common Questions About the Seemingly Mystical World of SEO
    This practice lead to low-quality web pages, which could contain tens or hundreds of outbound links. 'As the director of Search, I am often asked various questions around organic search strategy and technical application. Here are a few that come up more often: 1. “In once a month, every week, etc.)”. For example:  www. content. content.
    [Lead] B2B Appeals that Motivate Action
    If you have the task of generating leads for a new product or service, create the curiosity in your advertising by withholding a little information. Generate Leads Inbound Marketing Marketing Motivation 'Napoleon Bonaparte said, “There are two levers for moving men: interest and fear.”
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Lead] Weird Al Gives Grammar Offenders a Lesson on #WordCrimes
    It’s a debated subject, leading The Onion to do a satirical news story on the battle between copyeditors. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Followers of Strunk and White can now burn their sacred “little book.” It’s really fantastic. Ironic.
    [Lead] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Kick back and wait for the leads to come rolling in? You have lots of preparation to do beforehand like setting goals, researching buyer personas, doing keyword research, setting up your site with calls-to-action and landing pages , writing blog articles and premium content , setting up lead nurturing sequences , and so on. Sadly, no.
    [Lead] How Your Employees Can Make or Break Your Business
    The way your sales team handles leads and prospects contributes to the image of your business as well. And we don’t just mean management and team leads. Customer Service: From First Impression to Long-Term Trust. first impression means everything and it’s hard to change. Sales and Marketing: Passion, Knowledge, and Dedication. Genera
    [Lead] 21 Decoded SEO Terms Everyone Should Know
    These tactics can lead to a penalty (defined below). 'Do Search Engine Optimization ( SEO ) terms have you confused? Are you lost in a sea of inexplicable acronyms? Fear not! With the assistance of our SEO manager Chipper Nicodemus , we’ve hooked you up with a glossary of the most oft-used words and their definitions. Create one here.
    [Lead] Does blogging still matter in 2014?
    know it’s a big claim, but I’ve summarized the three biggest “culprits” that lead to the downfall of blogging as a business strategy. have not had the same experience as Mars — my blog community is still vibrant and growing, it is my major source of business leads, and it is still my number one social media priority.
  • VIDYARD  |  WEDNESDAY, JULY 16, 2014
    [Lead] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
    While you might be using marketing automation to track prospects’ interaction with text-based assets on your website, you’re likely not leveraging video engagement data inside leads’ contact records. Score leads with greater accuracy. Feeding data into your MAP also helps you to score leads with greater accuracy. Take a look!
    [Lead] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Leading brands including Virgin America, JC Penney, DocuSign, United Airlines, Comcast, LinkedIn, Lenovo, Shutterfly, and Quicken Loans will share their experiences of using modern marketing best practices to develop customer-centric experiences. 'by Kevin Akeroyd | Tweet this The onus is on us. The stakes are incredibly high.
    [Lead] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
    While this may seem like a frightening prospect to some, I argue that it’s a win/win for both employee and employer: For companies, empowering social employees enables them to (a) become more authentic in their branding efforts, (b) retain high-value employees, and (c) increase leads and sales by meeting prospects at their preferred touch points.
  • 3D2B  |  TUESDAY, JULY 15, 2014
    [Lead] How to Create a Good First Impression on a B2B Phone Call
    For example, at 3D2B we might start a conversation in an open way, saying “I received your inquiry into our services and see you’re looking for help with a lead generation program, how can I help you?” . First impressions are powerful. Prepare for Business to Business Telemarketing Success. Research. Craft Your Opening Statement. It’s simple.
  • ENGAGE  |  TUESDAY, JULY 15, 2014
    [Lead] What’s The Deal With Pain Points?
    The answers can lead you to what could be improved about their experience. Your questions can also be leading questions. 'Seinfeld may claim to be a show about nothing, but no television series attains cultural touchstone status, critical acclaim and syndication immortality without a certain something. Image: Flickr
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Lead] 9 Awful Ways We Push Customers Away
    Leading brick and mortar retailers like Macy’s and Harrods are known to spend small fortunes on window dressing their stores. 'Picture this. You''re the owner of AtoZJeans.com. She quickly clicks on the email and goes to your website. What made Patty leave? She wanted to buy patterned jeans, didn’t she? What went wrong? Taxes.
    [Lead] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
    She gives us the rhyme and reason for using predictive analytics in online marketing and explains how this will lead to a new way of interacting with buyers across all marketing channels. 'An amazing 60% of retail e-commerce marketers are still using so-called “one size fits all” campaigns across their marketing channels.
  • HUBSPOT  |  TUESDAY, JULY 15, 2014
    [Lead] How to Set Up Gmail Filters to Prevent Inbox Overload [Quick Tip]
    It''s overwhelming to look at, it leads to disorganization, and you might even miss important messages (for instance. 'There are lots of things that can stress you out at work, but a cluttered inbox has to be near the top. did you hear Janelle Monáe is performing at INBOUND this year?). Those go in another folder. Click enter. 6) Voila!
    [Lead] An Introduction to the Elements of Responsive Design for A/E/C Websites
    If you have a unique or new service to offer, lead with it—or at the very least make it quick and easy to access across all devices. Download the Lead Generation Website Guide for more information. Related Stories The 3 D’s of Brand Building In A/E/C Are You Reaching Your A/E/C Lead Generation Potential?
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Lead] 6 Principles of Persuasion for an Amazing Copy
    Today’s brightest brands have mastered the art of providing something of value to their customers, in exchange for a lead conversion. Even if you are the leading expert in your field, a few misplaced typos or a lack of research can wreck credibility. 'What’s the best marketing you’ve ever encountered? campaign. Reciprocity. Likability.
  • ANNUITAS  |  TUESDAY, JULY 15, 2014
    [Lead] Marketing & Sales Misalignment…the Impact
    Leads” are rejected. Marketing sits in its own world patting itself on the back for all the “qualified leads” they’ve passed over to sales. Agree on what the definition of a “qualified lead” is. Once that is decided, marketing should be measured more by the quality of leads generated than the quantity. It doesn’t.
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