• JUNTA 42  |  SATURDAY, MARCH 25, 2017
    [Lead] This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
    If there’s even one personal process you can put on autopilot, it will free up valuable mind space, which can lead to unexpected creative opportunities. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on March 20, 2017; Length: 1:05:21).
  • BIZIBLE  |  FRIDAY, MARCH 24, 2017
    [Lead] B2B Marketing Experience: The Case For and Against Gated Content
    Gating content is a lead gen tool. to a tactic that converts anonymous visitors into leads. The click-to-lead ratio was much greater for gated content. Even though ungated content may be a smoother experience, the long-term payoff, at least to leads, didn’t make up for it. Right? So why are we taking a look at this now?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Lead] B2B Marketing Trends for 2016
    distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. B2B Marketing.
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Lead] Lead Generation Checklist
    You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Lead] How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
    Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Lead] 8 Ways to Create More Effective Lead Generation Programs
    Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust
  • LARGEREVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Lead] Why B2B Content Strategies Are Paramount for Generating Quality Leads
    Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful
  • BIZNOLOGY  |  FRIDAY, MARCH 24, 2017
    [Lead] Meet the king, the queen, and the crown jewels: content, customer experience, and data
    But what really leads to profits? Want more revenue and profit for your business? Of course you do; who doesn’t? And how can digital deliver on that for your business? Good questions, if I do say so myself. Even better: I’ve got some answers for you. Content is king. Customer experience is queen. Data is the crown jewels. she might ask.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 24, 2017
    [Lead] 3 Can’t-Miss Learnings at Marketing Nation Summit 2017
    With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. Author: Chandar Pattabhiram The countdown is on! In just one month, I’ll be taking the stage for my fourth Marketing Nation Summit and I couldn’t be more excited. This year is going to be bigger and better than ever before. Innovation Always.
  • IKO-SYSTEMS  |  FRIDAY, MARCH 24, 2017
    [Lead] Email opens: our first sentence has more impact than our subject line
    Note: these stats come from text emails sent by sales reps to leads in the UK, Nordics, Benelux). While we are still working on our next webinar “800 000 Sales Email Conversations in Europe” , some stats piqued our curiosity: impacts of variables in subject lines versus preview texts, onto the open rates of these text emails.
  • SNAPAPP  |  THURSDAY, MARCH 23, 2017
    [Lead] What Is Lead Scoring? How to Create a Beginner to Advanced Model
    Lead scoring is a B2B marketer’s best friend. When I think about the major difference between the world of B2B and B2C, lead scoring is one of the big dividers. So, why do marketers lead score? Marketers use lead scoring to differentiate leads and prioritize them for sales. Why Lead Score? Department.
  • ONALYTICA B2B  |  THURSDAY, MARCH 23, 2017
    [Lead] Which Department Owns Influencer Marketing?
    Influencer marketing or influencer relations are not yet mainstream roles in their own right, as they are still maturing disciplines, so there is inevitably a land grab within organizations as to who is leading or owning influencer outreach. There is no hard and fast rule as to who should take the lead in influencer marketing though.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 23, 2017
    [Lead] How to Create a Customer-Driven Content Strategy | SMX West 2017
    Where are they going to find the information leading to their decisions? Note: The following post is an overview of the presentation given at SMX West 2017. The full presentation can also be downloaded here. One of the things I love the most about marketing is the psychology behind it. What are those needs? But I digress. Answer the Public.
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [Lead] How social media is changing what brands stand for
    Branding is all about building an emotional connection that leads to trust with targeted customers. Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. It was also a way to “humanize” their brands, creating a distinct brand personality. Facebook , Twitter , etc.).
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Lead] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Companies with dedicated video marketing strategies generate more leads , earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Author: Nate Dame Videos are becoming increasingly important for B2B marketing. To reap the benefits of video marketing, your videos must be optimized for search.
  • CONTENT STANDARD  |  THURSDAY, MARCH 23, 2017
    [Lead] What Good Data Means for B2B Marketing Strategies
    These findings are mirrored in Openprise ‘s State of B2B Marketing Data Management , which, similarly, found that the leading obstacle for brands to be “poor data use, accessibility” (54 percent). It’s been a long day at the office for our heroic marketing manager. Clearly, something has got to give. Team Organization.
  • SPIRALYTICS   |  THURSDAY, MARCH 23, 2017
    [Lead] B2B Lead Generation: How to Attract, Nurture, and Convert Targeted Leads Through Content Marketing
    Content Marketing B2B marketing Lead GenerationContent Marketing is not just a hype anymore, it’s an important aspect of marketing and business operations, most specifically for B2B organizations.
  • CHIEFMARTECH  |  THURSDAY, MARCH 23, 2017
    [Lead] Free ebook: 5 Disruptions Reshaping Marketing as We Know It
    A free ebook — no lead gen form required — and a $100 discount: what a deal!). Last December, I wrote a 5-part series on 5 Disruptions to Marketing — the big changes that are rehaping the nature of the marketing industry and profession today. And earlier this year, on Valentine’s Day, I gave an hour-long webinar on the subject.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Lead] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    The sales team illuminated the questions, objections and pain points most frequently mentioned by leads on calls. The support team shared the recurring questions and frustrations expressed by leads. Conversion flows were tangled as leads struggled to understand what they were signing up for. Leads. Lead Generation
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Lead] Mapping Your Content to the Buyer’s Journey in 15 minutes
    The goal is to create content that will answer the buyer’s question at that particular stage, and then point them in the right direction, further along on their journey, and, eventually, generate leads and sales. In this episode of the Rethink Podcast, we meet with Karrie Sundbom, senior manager for content marketing at Act-On. Educate.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Lead] How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]
    Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your sales revenue. If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai. These examples illustrate the impact reducing page load time.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Lead] How to Nurture Leads with Email Marketing
    It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. This means grouping your leads by their browsing activity, demographic information, and purchase history. Best Emails for Nurturing Leads. Check out our FREE lead nurturing whitepaper!
  • THE POINT  |  WEDNESDAY, MARCH 22, 2017
    [Lead] Email 101: Tell Me Something I Don’t Already Know
    Account-Based Marketing B2B Marketing Campaign Strategy Content marketing Demand Generation email marketing lead generation Uncategorized Azalead B2B email creative B2B email marketing b2b email marketing agency B2B email marketing best practices B2B email strategy email best practices email marketing best practices email marketing tips
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Lead] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. Many of the webinar attendees who sign up for your events already know your company because they are current clients or prospects, so they are not considered new leads.
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Lead] Storytelling Is Not a Strategy
    Through Contently’s analytics platform, our clients can measure how their stories influence and generate leads , and keep track of how much each lead costs. At the start of 2017, I made the shift from ad tech to martech. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 22, 2017
    [Lead] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . With more and more channels, brands, and people bombarding us permanently, attention has become our dearest currency.
  • BIZIBLE  |  WEDNESDAY, MARCH 22, 2017
    [Lead] 13 Diverse Ways B2B Marketers Do Marketing Measurement [DATA]
    There are dozens of leading indicators but only a few primary indicators such as revenue and pipeline generated, right? Cost per SQL (CPS) : Deeper in the funnel than cost-per-lead (CPL) if leads are defined as a form fill without grading or scoring. Total number of leads. Not necessarily. Total customers. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 22, 2017
    [Lead] Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI
    Download The Data Driven CMO to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers. And, that’s an intangible item but a very important asset in our lives. Maintain A Favorable Standing With Talent. CMO Corner
  • VIDYARD  |  WEDNESDAY, MARCH 22, 2017
    [Lead] Using Video in Sales to Identify and Prioritize Quality Leads
    But sales teams aren’t working stacks of lead cards anymore either. The average marketing database is in the thousands, and grows by hundreds of leads every week, meaning that by the time the MQLs become SQLs, there is no shortage of prospects for salespeople to… well… prospect. Sales has never been an easy job to automate. Better yet?
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Lead] How to Start Generating Leads for Your B2B Company
    *Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. But, just like anything else, there’s a simpler and easier way to running a lead generation quest if you have the proper know-how. Write blog posts.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 22, 2017
    [Lead] Introducing The Definitive Guide to Account-Based Marketing
    At its core, account-based marketing (ABM) is a targeted strategy that focuses on delivering personalized programs, messages, and content to select companies, and the leads within them, in an effort to engage them and move them towards a goal—whether that’s an initial sale, cross-sell or upsell, contract renewal, or even advocacy.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Lead] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    Your traffic doesn’t spike like you’d hoped, you generate fewer qualified leads than you’d projected, and your sales figures miss their targets. But most often it’s the process itself, as decentralized decision making often leads to questions about next steps, achieving consensus, and finalizing an outcome. Like it?
  • ENGAGIO  |  WEDNESDAY, MARCH 22, 2017
    [Lead] How Funnel Volatility Affects Your Account Based Strategy
    Moving from a lead-based model to an Account Based Marketing and Account Based Everything model is a great time to take stock of your metrics and evaluate how your new ABM/ABE strategy is improving the quality of your deal flow. Does lead or opportunity volume change based on time of year? Volatility is easy to see. Seasonality.
  • ENGAGIO  |  WEDNESDAY, MARCH 22, 2017
    [Lead] How Funnel Volatility Effects your Account Based Strategy
    Moving from a lead-based model to an Account Based Marketing and Account Based Everything model is a great time to take stock of your metrics and evaluate how your new ABM/ABE strategy is improving the quality of your deal flow. Does lead or opportunity volume change based on time of year? Volatility is easy to see. Seasonality.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Lead] Why Plan a Social Media Takeover?
    Do you want to reconnect with the existing audience, grow your audience, or generate leads? Or perhaps through a giveaway featured in the social media takeover, you want to generate 1,000 new leads. Other metrics can include total mentions of hashtags across social channels, or leads captured. Expanded brand reach. Key takeaway.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 22, 2017
    [Lead] 10 B2B Lead Generation Strategies for 2017
    We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. There is also no single lead generation strategy that works for. The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B. Demand Generation
  • 3D2B  |  TUESDAY, MARCH 21, 2017
    [Lead] Why B2B Phone Calls Are Popular in 2017
    After all, that’s when marketing leaders eagerly sought out the new promise of inbound marketing to produce leads and revenues. Instead, they’re investing in inside reps who nurture leads and close business using the phone, email and social outreach. B2B companies are increasingly selling from remote locations over the phone.
  • KEO MARKETING  |  TUESDAY, MARCH 21, 2017
    [Lead] Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries
    This is an exclusive opportunity to hear from some of Arizona’s leading women technology leaders about how they have succeeded in male dominated industries,” shared Sheila Kloefkorn. Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. Shawn Linam, CEO of Qwaltec, Inc., The ticket includes one drink and light appetizers. Interested?
  • FATHOM  |  TUESDAY, MARCH 21, 2017
    [Lead] How Will Google’s Latest AdWords Changes Affect You?
    Potentially wasted money for areas that won’t lead to additional sales. For the end user, this could lead to flaws in the searching process. Google is making a big change to exact match keyword targeting in AdWords. On Friday, Google announced an additional change in the way exact match keyword targeting will work for search ads.
  • KEO MARKETING  |  TUESDAY, MARCH 21, 2017
    [Lead] Four Myths of Website Design
    It must look professional, be optimized for best results from the search engines and will lead the visitors through the sales funnel to conversion. Designing a website, either from scratch or as an update, is a carefully-executed process that requires planning, developing, testing and modifying the website. This is not the case.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MARCH 21, 2017
    [Lead] Technology is Not a Substitute for Good Industrial Content
    Some of the people I talk to about industrial content marketing seem to be hung up on adding more technology to solve their lead generation problems. The thinking behind it is that technology will cover up the many holes in their strategy, content and help speed up the process. This is only a content summary.
  • NETLINE B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Lead] The 2017 Information Technology Guide to B2B Content Marketing
    million leads last year) to extract the most important insights content marketers need to optimize their strategy this year. Content Distribution Content Marketing Lead Generation b2 marketing b2b b2b marketers b2b research content consumption content marketing demand generation Information Technology IT IT marketers lead generation
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Lead] Interview with Infer on Predictive and ABM
    At this juncture, the business challenge is to filter and prioritize leads so that sales knows which ones to work, which is a great use case for a predictive solution like Infer. In both scenarios, adoption is usually quite fast, since Infer Scores can be easily integrated into pre-existing CRM workflows, such as lead assignment and routing.
  • CONTENT STANDARD  |  TUESDAY, MARCH 21, 2017
    [Lead] Use a Little Case Study Psychology to Improve Your Marketing Strategy
    By focusing on creating educational resources to help their clients find the tech tools they need to improve their content marketing efforts, the company leveraged a single campaign to generate 1,700 new leads and more than $1 million in business revenue, per Business 2 Community. That’s what you lead with. Why Case Studies Fail.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Lead] 3 Ways to Beat Perfection Paralysis at Its Own Game
    Being overly meticulous in today’s digital world can lead to perfection paralysis. For example, at Marketo, one of our nurturing methods is called ‘wake the dead,’ where we reach out to valid leads who need a little extra love to re-engage. Though, as we know, that’s not always the case. Internal criticism.
  • CHIEFMARTECH  |  TUESDAY, MARCH 21, 2017
    [Lead] 32 questions you should ask when you interview a martech leader
    Here’s our marketing funnel [draw it, showing the number of leads at each stage.] She will be leading an executive session at our upcoming event San Francisco, May 9-11, with a panel of CMOs: How Chief Marketers From Visa, Belkin, and Oracle Are Transforming Their Teams and Talent. What should I ask in the interview? Hi, Bob.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Lead] How Redesigning HubSpot.com Doubled Conversion Rates
    Lead Generation DesignAt INBOUND, we launched a major iteration of HubSpot.com. Since then, we've been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let's get to it. Conversions.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Lead] Why Agencies Should Abandon Advertising and Invest in Owned Media
    The upsides include: 1) More robust lead generation. But they will share informative, engaging content, getting your business in front of individuals who are more likely to be qualified leads. Today, a clever ad is no longer enough to stir up consumer interest in a brand. Consider the pitiful state of online ads. Another $1.1
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Lead] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    Marketers are under pressure to influence business metrics across the conversion funnel, whether it’s social media shares, pageviews, or marketing qualified leads. We stopped counting our number of customers at 100. Here are the three biggest pitfalls we’ve observed in the B2B space: 1. Overpublishing. Excessive Self-Promotion.
  • CONTENTLY  |  MONDAY, MARCH 20, 2017
    [Lead] ‘Today’s Marketer Needs to Be Data-Driven’: DiscoverOrg CEO Henry Schuck on Artificial Intelligence and the Future of Martech
    It’s really just predictive lead scoring. Marketers have been doing that for the last decade with website tracking and their own leads, all without using AI. It’s really over the last four or five years that there have been dozens of predictive lead scoring companies that have added machine learning to that process.
  • ACTIVEDEMAND  |  MONDAY, MARCH 20, 2017
    [Lead] Why Agencies Should be Doing More Webinars
    Webinars Offer Agencies So Much More Than Just Lead Generation. Webinars are good for lead generation. Not only are they an ideal lead generation tool, they create many marketable assets: the live event itself, the recorded webcast, possible follow-up eBook or blog post , etc. Bring-In High Quality Leads.
  • RADIUS  |  MONDAY, MARCH 20, 2017
    [Lead] Marketing & Sales Leaders: How To Leverage Data To Gain An Unfair Advantage
    We invite you to join Radius and our guest from Forrester to hear how winners play by a new set of rules, including: Shift from a vendor-driven to a customer-lead strategy. Thinking of marketing & sales strategies to reach aggressive revenue targets? You’re not alone. How can leaders stand out in this ever-changing landscape?
  • OPENTOPIC  |  MONDAY, MARCH 20, 2017
    [Lead] The Drivers of Brand Loyalty May Surprise You
    This leads to an emotional attachment. Now what? Brands need to demonstrate consistency and superiority in the minds of the customer. Dependability is key to both types of customer, but to earn the committed, brands must show they are superior to others. The post The Drivers of Brand Loyalty May Surprise You appeared first on Opentopic.
  • BIZIBLE  |  MONDAY, MARCH 20, 2017
    [Lead] Are You Measuring Event Marketing The Right Way?
    Metrics like registrations, attendees, and leads seem relevant enough, and they are easy to measure.so, what exactly is the problem? When marketers measure and report on their performance using leading indicators, such as registrations, attendees, and leads, it makes it difficult for marketing leaders to make confident decisions.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 20, 2017
    [Lead] Why Email Marketers Need To Know What A Pre-Warmed IP Is
    If you have any links in your email that lead to partner links, their domain (and top-level) reputation is factored in. Several times over the past few weeks, I’ve spoken with either prospects or new clients about their “email” history. Sophisticated ISP’s moved off of IP reputation as a major factor years ago.
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Lead] 6 assumptions push marketing gets wrong
    This leads to 98% abandonment rates and higher. I recently gave a keynote address to the Content Strategy Applied conference in London. My talk was well received , but when I went to post the slides, I realized that much of the talk was more TED-style: speaking largely without visuals. But digital is an opt-in, lean-in medium. ” No.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Lead] 5 Health Care Brands that Make Twitter Marketing Look Easy
    On its website, Tenet Healthcare says , “As one of the country’s leading and most comprehensive health care services companies, our more than 130,000 employees are united around a common mission—to help people live happier, healthier lives.” But as we’ve said before , social matters big time for health care brands.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Lead] How to Properly Diagnose a Failed Email Campaign
    Skyword, for example, uses Marketo’s marketing automation tool to dissect leads and put content into our email editor. A strong email marketing campaign is crucial to your brand’s ability to build relationships, convert prospects into leads, and drive your overall marketing efforts. Let’s find out. Expired Lists.
  • CHIEFMARTECH  |  MONDAY, MARCH 20, 2017
    [Lead] Microsoft shares their marketing stack in the Stackies, and it’s awesome
    I am enormously grateful to every company that participates in the annual Stackies Awards , sharing a single slide illustration of their “marketing stack” — the collection of software that powers their marketing organization. The best ones do more than just namecheck tools they use. The slide itself is beautifully designed.
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Lead] 7 Benefits of Closed-Loop Reporting
    Marketing automation or analytics software provides one piece of the puzzle with data about how many leads you get from a specific channel, how you got those leads, and how you’ve engaged with them. It’s a good start to know that a particular channel or strategy is generating leads, but it’s even better to know why it’s working.
  • PUREB2B  |  FRIDAY, MARCH 17, 2017
    [Lead] How Do You Anticipate The Buyer’s Needs?
    Blog B2B-Marketing Buyer's Journey Lead-Generation StorytellingPeople are inundated with decisions. Understanding how they arrive with their choices and what they are trying to achieve will help you find your way in landing that sale. Anticipate their concerns instead of fearing them and this will help you generate loyal and repeat customers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 17, 2017
    [Lead] 10 Tips to Help Marketers Make Political Emails Great (Again)
    Some marketers believe that emailing too much will lead to list fatigue while emailing too little will hurt short term goals. It doesn’t take a Political Science degree to see that there isn’t a lot that the American electorate can agree upon nowadays. Focus On Deliverability First. Why start with deliverability? Segmentation.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Lead] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter. Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Sessions.
  • WEBBIQUITY  |  FRIDAY, MARCH 17, 2017
    [Lead] How to Create the Three Parts for Any Sales Funnel
    It can even qualify leads, so that businesses aren’t wasting time with people who are unlikely to buy. Others use ads with effective landing pages that generate leads and jumpstart sales. Others offer leads an opportunity to get very specialized training they’re unlikely to find elsewhere on the Web. The Three Parts.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Lead] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Long gone are the days of “one size fits all” promotional messaging – the modern marketer needs a stack of tools to deliver personalized, contextual content to new customers, converting leads, and helping companies overall bottom lines. Conversion Technology - these tools are used to convert traffic into leads and customers. Gartner.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Lead] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. Marketing and Social Network Engagement.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Lead] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    I was very impressed to see how advanced Chinese B2B marketers are in leveraging online marketing, especially content and social media, to listen to their target audiences, develop precise consumer insights, tell a good story, and generate leads. I wanted to share 5 highlights – things that stood out to me – from the conference. Final Words.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Lead] 50+ Video Marketing Stats that Prove You’re Doing it Right
    The average cost per marketing-generated lead is 19% lower for companies that are using video – Aberdeen ( Tweet This ). Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? But it’s 2017, and the times, they are a’ changing!
  • INFER  |  THURSDAY, MARCH 16, 2017
    [Lead] Jeff Marcoux of Microsoft: Lead Prioritization, Predictive Lead Generation, and The Rise of Customer Experience
    Guest Bio: Jeff Marcoux is the CMO Lead for Worldwide Enterprise Marketing at Microsoft. The post Jeff Marcoux of Microsoft: Lead Prioritization, Predictive Lead Generation, and The Rise of Customer Experience appeared first on Infer: Predictive Sales and Marketing Platform. The components all stacks have in common.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 16, 2017
    [Lead] Marketing’s Like Love: How Rejection Leads to Success
    But while a crush can reject someone with no rhyme or reason, sales can’t reject a lead without giving an explanation. Rejection codes are a system that salespeople can use to easily record why they’ve chosen not to pursue a lead. And as complement to this, the business should decide what happens to leads that are rejected.
  • BIZNOLOGY  |  THURSDAY, MARCH 16, 2017
    [Lead] Digital fear or digital hope?
    Technology by itself won’t lead us to a utopian or dystopian future. Hopefully each of us can be as bold as her and many other centenarians and ensure that unprecedented technological advances will lead us to the promised land of digital prosperity. It’s hard to tell who’s right. Like this post?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Lead] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    This means being able to run personalized campaigns tailored to a buyer’s lifecycle stage and engagement at any step along the way—from new leads to inactive leads in need of re-engagement. Are you clear on the key criteria you should bear in mind as you evaluate possible options? Criteria 2: Extensibility.
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Lead] Six SEO Tips for UX Designers
    If you’re using PDFs as lead generation bait, common on B2B sites selling costly software and services, try integrating a strong sampling of the content into your page body. This will not only help Google, it will also help your would-be customer determine if she wants to provide the lead information sufficient to download the rest.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Lead] The Complete Guide to Starting a Podcast for Agencies
    While these statistics are promising, let’s be clear from the start: Podcasts don't typically open the floodgates in terms of leads. However, as a lead nurturing content channel, they’re incredibly powerful. In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Why Start a Podcast? Equipment.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Lead] 5 Lead Generation Strategies You Probably Never Thought Of
    Creating killer content – especially the interactive kind – is a great way to drum up leads. Ideas that can help you generate leads while getting ahead of the curve. Read on for 5 unusual lead generation strategies you probably haven’t tried yet. Studies have shown that giveaways can accelerate lead generation. They work.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 15, 2017
    [Lead] How to Create a Partnership Marketing Plan that Drives Growth
    Check out our free research-based book Inside the Buyer’s Brain to learn how your business development team can close more leads by understanding what the buyer really wants. In fact, it is the leading marketing program for delivering greater visibility, growth and profits to professional services firms. But what if they don’t?
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Lead] Create. Captivate. Engage. The Art of Interactive Experiences
    Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques. After pants recommendations had been in order, the respondent was given a link leading to a Kickstarter page where they could help fund the brand. Thus, the buzzword is interactive. Consumers are tired. Did you know?
  • LEAD LIAISON  |  WEDNESDAY, MARCH 15, 2017
    [Lead] Tips on How to Be More Personable on the Phone
    The post Tips on How to Be More Personable on the Phone appeared first on Lead Liaison. There’s a good chance that you spend a lot of time on the phone for work. You might have to prospect for clients or speak to existing clients. Whatever the case may be, you need to be as personable as possible. Keep Good Notes. before proceeding.
  • RADIUS  |  WEDNESDAY, MARCH 15, 2017
    [Lead] 3 Ways To Adopt A Multi-Channel Marketing Strategy
    It’s important to note here that these are just a few simple examples used by other leading businesses to leverage multi-channel marketing. If on the other hand, someone is engaging with multiple ads, an email that offers a clear call to action (ie: sign up for a trial) can be a great way to drive lower funnel leads. You’re not alone.
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Lead] Account-Based Sales Development In A Predictive World
    By using this great solution alongside our company’s own predictive and profiling platform, we’re tackling personalization at scale and really honing in on our highest quality leads. Whether we’re working inbound or outbound leads, Outreach makes it easy to automate what used to be manual workflows and sales sequences.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Lead] How to Generate Fresh, Customer-Centric Content
    Are lead generation forms bringing in spam or customers with real needs? Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing. And what could be more powerful than giving customers what they really want instead of what you kinda, maybe think they want?
  • DISCOVERORG  |  WEDNESDAY, MARCH 15, 2017
    [Lead] [VIDEO] The Role of Story in Account-Based Marketing
    Story empowers internal teams to coordinate effort leading up to engagement with target accounts. We all should know by now the power of storytelling in business. Story is woven into the fabric of our lives, and we’re richer because of it. Given that point, why should the same principles not apply when we’re all at work? Watch the Video.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 15, 2017
    [Lead] Blockchains as a new kind of quantifiable brand equity?
    The following is a follow-up guest post by Jeremy Epstein , CEO of Never Stop Marketing , to his previous articles on blockchain marketing , blockchain brand promises , and blockchain brand “logos” Jeremy currently works with several of the leading companies in the blockchain and decentralization space. The go do for marketers?
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Lead] Good Bots vs. Bad Bots: How to Tell the Difference
    It might begin with one machine, but often this type of bot activity leads to an “army” of zombie bots -- a.k.a. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. And we don’t know what’s good or bad. The Good Bots.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Lead] 21 Stats You Need to Know About Marketing Automation
    Leveraging automation, we’re now able to send relevant, personalized email campaigns that are time or behavior-triggered, while integrations between tools allow us to improve lead scoring efforts and deliver appropriate content based on where a buyer is at in the conversion funnel. How are they doing that? The Big Marketing Automation Stats.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Lead] Are Notifications Driving Us Crazy?
    Research shows that users who check social media apps often start to believe their friends lead better lives, and these feelings of FOMO and competition can lead to social anxiety, feelings of loneliness, and mood swings. How do you start your mornings? Notifications, or Drugs for Your Mind. Source: Future Work Centre. RescueTime.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Lead] Demystifying Creative Success: How to Build a Creative Career from Scratch
    In her new role at Sub Rosa, she'll be leading the agency's design team, guiding the direction of multi-media projects for clients like Adobe, Comedy Central, and GE. For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path. It's grueling, inexact, and more than a little dependent on luck. It does.
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Lead] Marketing’s Artificial Intelligence Revolution Is Here
    Henry Schuck, CEO of DiscoverOrg, a sales and marketing intelligence solution, believes that Salesforce’s Einstein announcement in 2016 was mostly a rebranding of what the company formally called “predictive lead scoring.” Chief marketing officers have one of the hardest jobs in the corporate world. The rise of AI.
  • KEO MARKETING  |  TUESDAY, MARCH 14, 2017
    [Lead] Top Four Web Design Trends for 2017
    Creating content this way can result in more qualified leads, higher SEO rankings and stronger word of mouth marketing. As 2017 begins, a host of new web design trends appeared. As with any year, website look and feel trends come and go. Here are four points to consider when planning a re-design of your website. Design for Mobile Devices.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Lead] Let’s Celebrate the 2017 Markie Awards Finalists!
    When the program launched lead capture was 32% and over time has increased to 56%. Medtronic - As a result of the new technologies, integrations and consolidation, in the first half FY17, Medtronic Marketing Contributed pipeline revenue of over $25 million (lead to opportunity) and influenced pipeline revenue of over $790 million.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 14, 2017
    [Lead] Unlocking the Potential of B2B Brand Marketing Initiatives [Interview]
    Digital asset management systems lead the pack in investments and that makes sense. B2B marketers are becoming more interested in the potential benefits of implementing a brand strategy, but why? The B2B Brand Strategy” white paper from Spencer Brenneman found that B2B executives are seeing ROI from their brand initiatives, and 81.3
  • INFER  |  TUESDAY, MARCH 14, 2017
    [Lead] What is Account-Based Marketing And How Can You Leverage It? [Podcast]
    In this episode of the Marketing School podcast, Neil Patel and Eric Siu talk about what account-based marketing (ABM) is, how to leverage it, and why Infer is one of their favorite solutions for finding their most valuable leads. Of course, it’s not hard to see why. Account-Based Marketing In the News Uncategorized
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Lead] 105 ways to build your email list | Tips, tactics, and best practices
    On Pinterest, attract subscribers via Pins leading to your signup form. One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first. Fear not! Subscribe. ©
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Lead] Live Video in 5 Steps: From Creation to Measurement
    Think of live videos in the same way you do for your other marketing programs: your goal should be to drive more qualified leads to feed into your nurture campaigns and ultimately track each viewer through to a conversion. Author: Cameron Jahn Live video has tremendous power to bring people together. Content Creation. Content Promotion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Lead] Mark Cuban, the first trillionaire and chatbots on the edge
    You have to understand tech a little bit to lead today.” By Mark Schaefer. To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. This is PART TWO of my report from Austin. You can see my earlier notes here. Automated Assistant Revolution.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Lead] Mastering modern marketing technology leadership over 2 intense days
    I’ll start with an update on The State of Marketing Technology 2017 : What practices are the leading companies adopting? All of the editorial sessions will be moderated by leading martech experts, including Jeff Eckman , Barry Levine , Erica Seidel , Duane Shulz , and Travis Wright : May 10: EXECUTIVE TRACK. 1:30pm – IBM.
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Lead] How to Use Wistia: A Step-by-Step Guide
    These videos lead to higher sign-up rates -- and according to EyeView, a video on a landing page can increase conversion rates by up to 80%. Using Wistia's Turnstile email collector and integrations with marketing automation platforms , businesses generate qualified leads right from within videos and automatically pass them onto sales.
  • SPIRALYTICS   |  TUESDAY, MARCH 14, 2017
    [Lead] 6 Signs You Need to Evaluate Your SEO Strategy
    SEO Lead GenerationIn the Survivor series, contestants have said over and over again, “It is a game of strategy.” From the very first day on the island up to the last tribal council (if ever they reach that part), they strategize how to outwit, outplay, and outlast each other. However, a strategy is only as good as it lasts.
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