• ENGAGE  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] What Is Content Strategy, Really?
    Here at McMurry/TMG, I’m lucky to lead a small, incredibly smart team of planners, strategists and analytics professionals. 'Not long ago, we received a call from a very nice communications manager at a Fortune 500 company. She needed help with content strategy. Got it. Except, not really. Let me explain. We love to hear problems like….
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] Let the market view in
    Whatever the root cause, the consequences of making decisions without true market based facts can be quite dramatic, leading to unrealized sales, campaigns that fall flat and products that fail to excite those they are intended for. 'There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Like this post?
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] 9 Must-Attend Retail Trade Shows for 2015
    Don’t miss out on your chance to take home orders and get leads that will help sustain your business for months and years to come!” 'Whether you’re a one man-or-woman run business just starting out, or a 20-year-old company of 50+ employees, one should never underestimate the power of attending a trade show.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] 7 Questions to Ask Before Creating a Video Campaign
    Do you want to drive new leads or nurture existing prospects? 'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! However, setting up a video campaign doesn’t have to be difficult. What are your goals and expectations?
  • CMO ESSENTIALS  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] Five Recipes for Marketing and Sales Disasters
    To avoid cutting quality from your marketing and sales efforts, read: From Lead to Close: Best-in-Class Sales Acceleration Techniques That Win. In fact, sales technology research shows that non-early adopters of sales tech average only a 38% marketing lead acceptance rate – with the rest of the marketing sourced leads being burned by sales.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] A Beginner's Guide to Retargeting Campaigns
    Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company. You can use pixel-based ads to generate leads -- the ads will direct people to landing pages where they can give over their information.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    'My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Practice Both Inbound and Outbound Lead Generation. You are generating leads for sales.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Lead] Lead Scoring Strategies for Agencies: Best Practices
    'How can agencies help businesses develop lead scoring strategies that get results? To find out, I talked to Sam Boush, President of Lead Lizard, a marketing automation agency (and Act-On partner ) based in Portland, Oregon.  There are many benefits to having an agency manage lead qualification for your organization.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    The use of “reciprocal” content featuring an ungated video with gated follow-up content provided lead scoring and interest qualification opportunities for prioritized outreach. 'You may have “met” our friend, “Modern Mark.” Video as the Star. We credit this to multichannel and video combo. PT/1 p.m.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] 10 Commandments of Social Media For B2B
    Social Media is a necessary tool to have in your toolbox but will not be the only source of traffic to your site or sales leads. 'As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Social Medi
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    powerful brand can help lead to the development of a community that has a positive effect on customers and employees alike. Sharing customer insights, working on common problems, and allowing all employees to discuss their own ideas for promoting the brand can lead to the development of a more connected team. Branding For Unity.
  • VOICE-BASED MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] 4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday
    Related Stories Infographic: How Smartphones Have Transformed Retail What Defines a Qualified Phone Lead and Where Should It Go? Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It. But with all the flurry around Black Friday, Cyber Monday often slips through the cracks. over 2012 in 2013. million (Adobe).
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] Last Minute Lifts – How to Increase Traffic on Black Friday
    Most marketers have already spent their budget on search ads in the weeks leading up to Black Friday. 'Author: Phillip Chen You’ve most likely been working all year to prepare for Black Friday, with fingers crossed that it will all pay off. Be Socially Prepared. This preparation makes an “in the moment” response easier to execute.
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] Planning for 2015: Stop Making Stuff to Make Stuff
    If you need a tool to help plan some of that out, or some ideas for how best to address all the challenges facing you down as you go into 2015, register for a live webinar I’m leading on December 3 rd. Oh, and all that measurement we need to wrap up to show off our good work in 2014. How does the song go? It’s time, people. What is missing?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] Stats Shouldn't Stand Alone: Why You Need Data Visualization to Teach and Convince
    Users can explore the data by sex, age group, region, and time -- each adding another layer to argument that guns lead to premature deaths. 'What makes a good story? Strong characters, some suspense, a bit of humor, and a clear outcome. Telling stories in business is no different; the same elements engage and compel us -- with one exception.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] 22 Must Know SEO Writing Tips for Higher Rankings
    Need to generate more leads and sales for your business? Lead with keywords. Keyword density may not be a Google ranking factor, but too many keywords can lead to over-optimization penalties. 'Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? Plan ahead.
  • ENGAGE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] The Quiet Side of Leadership
    Leading had never quite been my thing. But later, I would try out various leading positions in my career. 'In the fifth grade, I used to hide in the bathroom during lunch—and eat my peanut butter and jelly sandwich, and Doritos. Occasionally, I’d lose a chip to the toilet water, but I was chubby, so it was a blessing. Being Zen.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] Email Metrics that Matter: Key Data for the Holiday Season
    Too many bounces in either category can lead to problems with your reputation, sender score, etc. 'As an email marketer in this day and age, you constantly face a barrage of data, metrics, and numbers for analyzing just how well your email campaigns are going. Focus on email opens and clicks. Personalized, targeted messages get more results.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Lead] Has technology made marketing easier and better, or just faster?
    Instant dialogue can lead to rushed decisions. 'Technology and data allow us to get our marketing right. We just need to take the time. No one’s really going to pat you on the back for noticing that technology has completely changed the marketing industry. However, this is a subject that really interests me. Your attention, please.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] New Interactive Marketing Tool Platform to Better Articulate and Quantify Value to Prospects
    Research shows that in order to capture more leads and meet revenue growth goals, marketers must stand out from the crowd," says Tom Pisello, CEO / Founder of Alinean and well known as the ROI Guy. According to SiriusDecisions, the average B2B buyer receives 32% more marketing campaigns than just 2 years ago.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] How an A/B Test of Landing Page Form Copy Improved Lead Quality
    'When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. The longer the form, the better quality the leads will be. About a year ago, we realized that our manual checkers had to still do a ton of filtering to get the proper leads to the proper teams.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Chief Marketer’s Annual B2B Lead Generation Survey. Chief Marketers’ report shows that online demand generation channels are displaying the largest growth for B2B lead generation in 2014. 'With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    Need help with integrating marketing channels to achieve the best ROI and lead generation campaign results? Digital Marketing b2b marketing demand generation email marketing grow your email list home integrated marketing lead generation campaign Social Media social media marketing automation social media strategy What’s even better?
  • B2B LEAD BLOG  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] Database Marketing, Going Back to Basics for the New Year, Part 2
    B2B Lead Generation B2B Marketing Ideas Database Marketing Email Marketing Lead Nurturing Marketing Tips 'Continuing on from Friday , here are some ideas we’ve brainstormed for activating the less attractive contacts in your marketing lists. We’re being careful to mark these different groups so we can make big moves at once.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    For example, at our blog, we have a variety of articles about inside sales tips, B2B lead generation advice, etc. You''ll be pulling visits and possibly leads (you do have an email subscription form on your site, right? 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. No, no, no!
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] Is Listening a Lost Art?
    In the business world, listening spurs conversations which leads to resolutions and probably more sales. Truly listening to customers can lead to more business! 'Did you know that we spend 25 percent of our waking hours listening? Are we making the most out of it, and what’s more important, what are we missing?
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Capitalize on your existing data to improve user experience and website lead conversion. You could either launch a targeted nurture campaign or immediately send that marketing intelligence to your sales team if the lead is hot enough.  . 'Feeling the pressure to become “data-driven” in all that you do? BUILD THE ULTIMATE CONTENT PLAN.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] Perfecting the Art & Science of Engagement Marketing at Panasonic
    We’ve doubled the size of our CRM contacts in the system and we’ve generated 800 qualified leads that are going to the Sales and Channel organizations. 'Author: Shyna Zhang When I think of Panasonic, I think about the TVs, cameras, camcorders, and headphones that fly off of Black Friday shelves. A: How do you measure your success?
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] Use Content Marketing to Tell Your Story, Not Sell Your Story
    If you’re interested in learning about the ways you can generate more leads from your content and improve your content marketing ROI, check out our white paper, “ Marketer’s Guide to Proving (and Improving) Content Marketing ROI.” After all, according to Crestodina, “Traffic x Conversions = Success” in content marketing. General
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. LinkedIn users are more welcoming to lead gen content -- so long as the content truly is valuable to their success. LinkedIn announcements can serve as a powerful tool in increasing your LinkedIn lead generation. Click to tweet! ).
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] 6 Traits of Highly Effective Data Analysts
    The smartest marketers not only understand this approach, but are leading the charge to take it mainstream. For 27+ years Movéo has partnered with category leading brands to craft strategies and build tactics that engage audiences and drive business growth.  'Guest post by Robert Murphy, Managing Partner at Movéo. Creativity.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    But a 10 percent improvement in my conversion rate, or 10 percent increase in leads that are qualified and sent on to marketing, those are examples of specific and quantifiable goals. But you at least see the outcome and can say, “Okay, yeah, that process would lead me to what I want.”. Determine your business goals. That’s true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] How Facebook changes our behavior
    Where will it lead, and in the near-term, what does this mean for marketers? Where will it lead, and in the near-term, what does this mean for marketers? 'I always find it curious when people compare our social media presence with our REAL presence in the “real world.” Increasingly, we are beginning to see these lines blur.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] Your New Go-to Guide to Content Promotion [Free Ebook]
    Through years of experimentation with promoting these lead generation offers, we discovered that offers with well-coordinated campaigns help us generate 72% more leads than offers with no coordinated campaigns tied to them. Would you like to receive 72% more leads per offer you create? Lead Generation 2) Launch day.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Lead] 8 Ways to Get More Value from Your Next Trade Show
    In fact, according to the Content Marketing Institute , 76% of best-in-class B2B marketers rate in-person events as one of the most effective tactics for generating leads. So if your goal is lead generation, consider this crazy-like-a-fox strategy: don’t hand out your business cards. Trade leads with other vendors.
  • VIDYARD  |  MONDAY, NOVEMBER 17, 2014
    [Lead] Move Prospects Through the Buying Process with Video
    The infographic below emphasizes the value of different formats of video content along the buying process and the information that typically leads prospects towards a sale. The question is how can you use less conventional types of video content to capture attention while still getting your message across ? Diversifying your Video Output.
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Lead] Why Should Marketers Change To Google Tag Manager?
    Think of the lost opportunities for lead generation and/or possible sales that you could be losing. 'Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. With Google Tag Manager, marketers will be able to add, edit or remove marketing and measurement tags without the intervention of webmasters.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Lead] 4 Creative Ways to Make Your Website More Personalized
    Marketing Qualified Lead: We''ve helped over 80 customers with fall cleanup. 'We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. " You can thank technology for all of that. 1) Cater to individual personas. Find out how we can help you!
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 17, 2014
    [Lead] How to Achieve the Right Blend of Art and Science for Marketing
    For example, your marketing dashboard should enable you to prove marketing’s value with hard metrics such as the number of leads, cost per lead and revenue as well as with softer measures such as establishing thought leadership and nurturing leads. And if so, how do we “right the boat?”. The Creative Side of Marketing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 17, 2014
    [Lead] Put a Little Personality into Selling
    In presentations use brief, bottom-line visuals, ask open-ended questions designed to make the prospect talk and allow the director to lead. 'Put a Little Personality into Selling. The Director is to the point, and focused on the job. Relationships are not important. Recognizing signs of impatience will help. People are complicated.
  • VIEWPOINT  |  MONDAY, NOVEMBER 17, 2014
    [Lead] 8 Ways to Motivate Salespeople to Follow Up Inquiries
    'Corporate growth, good and bad, can be traced to sales lead follow-up i. When you think about it, some marketers feel that giving some salespeople sales leads is like throwing money in the trash. Here are some thoughts on motivating salespeople to do the obvious: Sales Leads Sales & Marketing Management Cold calling?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 17, 2014
    [Lead] What I Really Want to Know About My Sales Reps' Qualified Leads
    The sales term “BANT qualified lead” has become the bane of my existence since becoming an inside sales manager at AG Salesworks, a client-based organization. 'If you follow the Sales Prospecting Perspectives blog, you are aware that the subject BANT has been extensively covered , and the acronym has been deemed “dead.”.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Lead] The 3 Most Important Content Marketing Questions CEOs Should Ask
    And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. Your company has marketing people (and a marketing agency ) who can mount a content marketing effort to help transform your lead generation efforts. Leads generated. These three questions will have the greatest impact.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 17, 2014
    [Lead] Eight Rules for Lead Generation Events
    This is a lead generation exercise, not a charity event, so audience matters. The polite ones will at least hear you out and tell you they liked the salad.That’s a great lead, people, go close it. Rule 8: Make it a lead source. Psssst, Trade Shows Suck at Lead Generation. Rule 1: Use an experienced event manager.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Lead] 26 Ways to Promote Your Blog Post
    Extra, extra credit: Set up the now free lead capture feature in your new SlideShare to grow your email list. 'Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Just kidding … but only a little. 50/50 Post Creation and Promotion. Yikes!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Lead] Five 2015 digital marketing trends for your consideration
    One leading developer told me that literally every Fortune 500 company has some sort of experimental AR activity going on. 'It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most … think about what’s next! 1) The implications of Content Shock.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Lead] How to Structure a Marketing Team of Any Size
    Convert : Everyone involved in conversion optimization, including landing pages, calls-to-action, lead scoring, and nurturing. In fact, the best way to help your sales team is to build brand awareness and create content that generates a lot of leads over time. Chances are this isn''t what your team looks like right now.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Lead] Lead Nurturing: You can’t automate trust
    'Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. As you might guess, we both experienced lead nurturing follow-up after those visits. Build trust with lead nurturing. It was fast.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] 7 Ways to Spot Epic Copywriters for Your Site
    But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. 'Need some web content for a landing page? No problem, hire a copywriter. Even those who can may not always be suitable. Epic copywriters get you results – ROI. Image source.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    Since then, he’s been gnawing at the bone of anonymous business leads, suspecting that there’s some way to gain value from people who are interested in a product but haven’t identified themselves to vendors. hushly lead identification marketing automation privacy prospect databases Members can block messages from a vendor if they wish.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. For More Information. Market. Brands.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Start engaging from the first click in the Customer Journey
    VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. information contained herein has been obtained from sources believed to be reliable. They are.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. analytics to help prioritize leads who are spending more time with your content. presentation.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Best Practices for a Lead Management Strategy
    'Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • NETLINE B2B WHITE PAPERS  |  SUNDAY, NOVEMBER 16, 2014
    [Lead] ContentFlow: Syndicate B2B Content for FREE on the Leading B2B Network
    ContentFlow - Enabling clients to syndicate business content to NetLine's Leading B2B Content Marketing Network of over 15,000 web properties and 75 Million Unique Visitors per month. Try it free today
  • B2B LEAD BLOG  |  FRIDAY, NOVEMBER 14, 2014
    [Lead] Database Marketing, Going Back to Basics for the New Year
    Let’s use the lists we’ve been building as an example: Suspects (Names, Leads, Prospects, etc – everyone calls them something different) mapped to personas in businesses IN target market sweet spot. Suspects (Names, Leads, Prospects, etc) mapped to personas in businesses NOT in target market sweet spot. Period.  We want quality.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 14, 2014
    [Lead] 3 Things Inside Sales Reps Can Learn from Olivia Pope of 'Scandal'
    With the influx of new fall television shows, I’ve drawn strength from one of my favorite TV personalities, Olivia Pope – the leading lady of Scandal. Sales Tools Sales Prospecting Lead Qualification B2B Inside Sales Let’s be honest, the hypnotic pull of the television can be hard to resist after a long day of work.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 14, 2014
    [Lead] Spinning stories for superior sales
    You still have to engage both sides of your brain – without the analytical side, your content isn’t likely to stay aligned with your marketing goals – but the content should lead with its heart. 'Have you ever tried explaining astronomy and global weather patterns to an eight-year-old boy? Your own experiences in school probably back this up.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [Lead] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    Have you ever been in an executive planning session when sales managers have explained that they might miss goal because there weren’t enough leads? 'How many times have you been in a meeting when a sales person has a brilliant idea for a new sales tool; only that tool was exactly what you published 3 months ago and he simply ignored it?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Lead] Top Ten Guests on Marketing Made Simple TV
    'Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com /  . Author of twelve books. Former chief evangelist of Apple. Author of one of my favorite books, Enchantment, the Art of Changing of Hearts, Minds and Actions , 1.43 Daniel H.
  • HUBSPOT  |  FRIDAY, NOVEMBER 14, 2014
    [Lead] 9 Real-Life Conversion Rate Optimization Tests to Try Yourself
    Submissions - How many total leads did each CTA ultimately generate? 3) Aligning landing page copy with referring source increased leads by 39.1%. So Optimizely decided to test if aligning the copy on the landing page to the ad resulted in more leads generated: And the treatment worked: It resulted in a 39.1% The result?
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [Lead] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    And here’s where I think that analysis goes astray: First, demand generation effectiveness is not best measured by which channel generates the highest number of “quality” leads. Second, let’s consider what the survey respondents most likely meant by “lead quality” in this context. Far from it.
  • WRITTENT  |  FRIDAY, NOVEMBER 14, 2014
    [Lead] What’s Missing in Your Content Strategy? 10 Things!
    Lead Conversion Opportunities. The more  landing pages and offers you create , the more leads you’ll generate. 'There’s nothing simple about creating a content strategy. Maintaining and improving a content strategy over time? That’s even tougher. However, the odds are definitely in your favor. Audit & Maintenance.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Lead] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    This is a good way to get more visibility for your brand and possibly acquire new leads as well. Use that opportunity to give them content that’s useful and interesting, and gradually lead them to your website for deeper engagement and the chance to buy. 'Email and social media can be a powerful combination. Start with the Basics.
  • VIDYARD  |  THURSDAY, NOVEMBER 13, 2014
    [Lead] How to Use Data to Make Your Video Marketing More Strategic
    Its potential is falling flat, and you’re missing out on leads, customers, and flat out sales. '86% of marketers are using some form of measurement of video marketing effectiveness, according to a recent video marketing research report. The magic lies in what you do with that data once you’ve collected it. Huzzah! And much, much more!
  • VIRALLY BLOG  |  THURSDAY, NOVEMBER 13, 2014
    [Lead] What does my little pony have to do with marketing
    It gives us great pleasure to see someone really get it right with our service and generate a ton of leads and adding value to there audience with amazing content. 'Do you know who your audience is? With so much of the buying process taking place on-line its not always apparent exactly who we are talking too. CONTENT MARKETING Landing Pages
  • CRIMSON MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Lead] Is Content Marketing Still Worth It?
    There are definitely salespeople who will say the quality of leads brought in from marketing are lower than those brought in by sales. 'A lot of marketers are not convinced that content marketing is worth their time, and prefer to focus on sales enablement tools that improve how demand generation teams sell via email, phone, and in person.
  • VOICE-BASED MARKETING  |  THURSDAY, NOVEMBER 13, 2014
    [Lead] Infographic: How Smartphones Have Transformed Retail
    Related Stories What Defines a Qualified Phone Lead and Where Should It Go? Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It Boo! 'There’s no denying it: we’re living in a mobile era. But how have smartphones changed the way we shop? Stop Scaring Your Customers Away with Bad Customer Service.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Lead] 20 Tools We are Thankful for as B2B Online Marketers
    P artnering with leading neuroscientists Dr. Evian Gordon and Dr. Stephen Sideroff (UCLA Professor of Psychology), Focus@Will delivers “attention amplifying” music channels that are scientifically designed to increase attention span and focus. Enjoy! Evernote. What Is It?:  Google Docs. What Is It?:  Gmail Labels. What Is It?: 
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