• MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Quantifying the Value of Social Media Engagement in B2B Marketing
    on marketing investment • Current lead-to-sales ratio. lead to a sale. industry practitioners include: Marketing Automation Lead Prioritization Integrated CRM Social Media Engagement Mobile Marketing Lead Nurturing Email Marketing Personalization The Gleanster website also features Deep Dive analyst perspectives on these and.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Moneyball for Sales & Marketing
    of a sale may just lead to complexity. Moneyball for Sales. and Marketing A Different Approach It was 2002, and the Oakland Athletics knew they needed to do things differently. Based in a mid-sized city, they had a loyal, but small, fan base compared with their opponents. And with a smaller set of fans comes. sport. their picture. is lower.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Improving ROI with Marketing Optimization
    who gets the lead?), has held global lead marketing and strategy positions for leading Fortune Global 500®. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Marketing Optimization with Big Data. Closing Thoughts. 8 For More Information. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Start engaging from the first click in the Customer Journey
    resources coordinating activities to develop our online marketing strategy.” VP of interactive marketing for a leading hotel chain1 Enabled by the Internet, prospects and customers are taking control of the buying process. Qualifying online sales leads and feeding them to the outbound call center. All Rights Reserved. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    engaging experience to the viewer, and are quite appropriate for lead-nurturing, sales enablement, and corporate. individual viewer level, which can be used by marketers to prioritize leads and by learning professionals to understand. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. For many.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. This White Paper is designed to help you tap into the vast number of social media leads awaiting you and your. leads. Indeed, building and. So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    with sales lead demand / revenue over brand. sites to generate leads and new business inquiries. Their lead gen materials are strong—but they. demand (leads) like the above three. enough to increase sales leads: 1. affect new sales lead demand, marketing. ABOUT Corey Weiner has worked on lead gen / direct.
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] B2B Lead Generation Report 2015
    Are you up to speed on the top trends in B2B lead generation? Download this new report to discover the challenges and priorities of more than 600 of your marketing peers
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Definitive Guide to Lead Nurturing
    Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Lead Generation: Steps to Target The Self-directed Buyer
    Learn how to address the educated buyer to influence their purchasing decisions through a sound content marketing strategy
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] The Pains + Gains of Content Syndication
    Turn your unsuccessful content syndication campaign into a powerful lead generation engine
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] How to Use Mobile Marketing to Generate Leads
    Learn the complexities behind mobile marketing in the B2B environment
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Sales and Marketing Alignment in Lead Management
    Learn to use best practice lead nurturing, lead taxonomy, and service-level agreements to align functions. Join us for the "Sales and Marketing Alignment in Lead Management" webcast on Tuesday, February 24th at 10:00am PST/1:00pm EST and learn the best tactics in lead nurturing for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] The Top 10 Conversion Rate Optimization Tips LeadPages Learned from Interviewing 60+ Experts
    We interviewed 60+ leading conversion rate optimization experts from companies like Buffer and AWeber. Download this free report to get the top 10 tips we learned from these eye-opening interviews
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Turning Your Website Into a Lead Generation Machine
    Your Website Is Your Greatest Marketing Asset
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] 31 Tips For Generating B2B Website Leads
    A guide for small and mid-sized businesses
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] The Dos and Don'ts of Gating Content for Lead Generation
    Leverage one of the most effective lead generation tactics -- the right way
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Manufacturing Demand: The Principles of Successful Lead Management
    Manufacturing Demand is a must-read for modern marketers seeking how to get the most out of their investments in marketing automation and CRM
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] 2014 Gartner Magic Quadrant for CRM Lead Management
    The Gartner Magic Quadrant report highlights Marketo for its lead management capabilities, productivity and more
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Lead Generation for Dummies - Free Sample Chapter
    Read this book to learn how to create a lead generation plan, work with both inbound and outbound marketing, nurture your leads and track ROI on your campaigns, and use lead scoring
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] 3 Keys to Quality Leads
    Tips for inbound B2B marketers who are promoting white papers, eBooks, and other informational offers for lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Definitive Guide to Lead Generation
    Ready to generate quality, qualified leads? The Definitive Guide to Lead Generation to learn how
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Best Practices for a Lead Management Strategy
    Six steps to figuring out the best process for your organization
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] The Marketer's Guide To Prioritizing Leads
    Focus your time, money and effort on the prospects with the highest propensity to buy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Planning and Executing Webinars That Generate Leads
    Webinars are dynamite lead generation machines
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Best Practices For Setting Up a Lead Nurturing Program
    In this white paper, Heinz and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] 6 Best Practices for Creating a Content Marketing Strategy
    Content marketing is the linchpin of demand creation - the link between brand awareness and lead generation
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Creating Personas For B2B Marketing
    Get This Free Step-By-Step Guide To Targeting Quality Leads
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Wiley's Modern Marketing Book Bundle -- A Free 163 Page Sampler
    A diverse collection of Modern Marketing tips, tricks, and insights from some of today’s leading authors
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] 5 Techniques for Lead Management Success That You Probably Aren't Using
    Do you have clearly defined lead management practices in place for managing leads throughout their life-cycle? Without clearly defined lead management practices and processes in place, you risk a leaky sales funnel, decreased program ROI, and not maximizing your relationships with your leads and customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] 8 Clues That Your Company Needs a New Website
    Are you getting the traffic, leads and sales that you expect and deserve What has your website done for you lately?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Building an Inbound Website: Content Targeting & Lead Nurturing
    Increase relevancy and visitor engagement on your site with personas & content targeting
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] A Step-by-Step Guide to LinkedIn's New Company Pages
    Download the Step-by-Step Guide to LinkedIn's New Company Pages to learn what's changed and how you can leverage these updates to drive traffic and leads, grow reach, increase product awareness, and optimize for search How to take advantage of LinkedIn's company pages for marketing. This all sounds great, doesn't it?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] How to Use Pinterest for Business
    Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] How to Crush Your Competitors on Social Media in 30 Days
    It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads. That's right, social media generates leads, a marketer's gold mine You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] How to Use Facebook for Mobile Marketing
    See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers Over 500 million people use Facebook on a mobile device.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] The Top Inbound Marketing Metrics for B2B Marketers
    With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Five Killer Ways B2B Marketers Can Use Visitor Intelligence to Drive More Business
    Learn how to use it to drive more on-target leads Today's internet marketing software delivers unprecedented intelligence.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] 5 Steps to Building a Strategic B2B Keyword List
    B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts
  • REVRESPONSE B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] The B2B Marketers' Roadmap to SEO Success
    With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads
  • FATHOM  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Defining Lead Status: A Simple Yet Necessary Element of B2B Sales & Marketing Alignment
    wrote in specific detail about six different strategies for aligning both sales and marketing teams – from setting up Interesting Moments in your CRM and paying attention to activity alerts, to tweaking segmentation strategies, lead scoring and outreach cadences. They will be added to Salesforce as a lead in general ownership.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Mobile Now Accounts for a Third of Online Transactions
    KEO Marketing is a leading internet marketing firm that manages successful mobile-focused SEO and inbound marketing programs for many business-to-business clients, and we’d love to help with all of your mobile marketing needs. In fact, the research shows that optimized sites have better conversation rates at every stage of the process.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] 5 Tips for Creating Interesting Content on Your Accounting Blog
    That way, you’ll generate some more leads, pick up some more clients and, in the end, earn more money. Get a copy of our Online Marketing for Professional Services book to learn techniques that will generate more leads and increase awareness of your firm. Those types of posts don’t happen by accident. Embrace Lists.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Does That “Affordable SEO Package” Make Sense For Your Business?
    In the example leading this post, it turned out that at least one component of the “SEO package” was to simply push various organizational web addresses through a range of social media sites, multiple times a month. They were redesigning their website. How To Evaluate a Monthly SEO Package. Why do you need SEO in the first place?
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] Six strategies behind the trend in B2B client conferences
    These attendees were treated like leads, with post-event nurturing communications and sales follow-up. Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days?  I can’t turn around without another customer event popping up on the radar.  AppNexus has its Summit, going on three years now.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] The Pros and Cons of Investing in a Mobile Publishing App
    Every action they take can keep them within the app ne leading to another interaction. Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens. However, mobile ad-blocking technology is also making strides. Just how much trouble? Luckily, yes.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 3, 2015
    [Lead] I’m a Marketer – Why Should I Care About Sales?
    Sales: “The leads from marketing are weak!”. Marketing: “Sales can’t close on the great leads we give them!”. Two little words can lead to a harmonious relationship between former rivals: Sales enablement. Lead Scores and Alerts – Have a Plan. Sales Enablement. What It Is. And to work together.). Your Bosses are Watching.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Inbound Marketing Tips from an Expert
    B2B Lead Generation inbound marketing marketing marketing insightInbound marketing is an essential component of any marketing strategy, especially with organic reach diminishing on social media networks. We caught up with Chris Strom, CEO of the marketing […].
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
    But the benefits are many say the folks at Leading Authority Inc. , who work with speakers from all over the world: “Public speaking has helped many people achieve business goals, build brand loyalty, overcome obstacles, and produce a return on investment.”. Ok, so you did it. So now what? Of course the answer is simple, right? Advertise.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Five Things to Consider Before Undergoing a Website Redesign
    Are you getting enough sales or leads from your website? Chances are, you probably put a lot of time and effort into launching your website. At some point, after you’ve been up and running for a while, you’ll contemplate whether you’re in need of a redesign. Is your website responsive? Are fewer people visiting your site?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] What Is Account-Based Marketing (ABM) and Is It Right for You?
    Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel. Benefit 1: Clear ROI.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Are You Using First Party Data To Drive Personalized Customer Experience?
    But today’s leading brands are increasingly turning inward, to their first-party data, to gain richer consumer data and create better customer experiences. Customer experiences are one of the most complex challenges marketers face today. Consumer data is no longer optional. It is the key to marketers’ success. So what is first-party data?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] 6 Can’t Miss Sessions and Events for Ecommerce Professionals at #INBOUND15
    Dmitriy Peregudov has grown Giftbasketsoverseas.com rapidly, leading to its inclusion on the INC5000 list of fastest growing private companies for the last three years, and bringing the company to #1 in international gifting for the service area. INBOUND 2015 is less than a week away! Craig Miller, Chief Marketing Officer of Shopify.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] 10 Best Practices for Mobile-Friendly Emails
    There are many ways that you can optimize your email campaigns to get better results, better open rates, and better leads. Have you heard? It’s official: More emails are opened on mobile devices than on desktops. Different studies cite different stats but the trends lines are the same. Mobile-friendly email adoption still lags. Simplicity.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Lead] Is Your Marketing Department Fluff or the Foundation for Growth?
    This information can then be used to grow inbound leads and turn those leads into more new business, resulting in higher revenue for your firm. The Hinge Research Institute’s landmark study on online marketing for professional services found a clear correlation between online lead generation and firm growth.
  • VIDYARD  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] Learn from Some of the Best Marketing Automation Blogs
    And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. Marketing Automation Does Not Equal Lead Nurturing…Technology will not deliver lead nurturing any more than buying lumber and nails will build a home.”
  • 3D2B  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] How to Improve Sales and Achieve Quota
    Plenty of time to fill the pipeline, nurture leads and convert them into sales. What are these sales lead management teams doing that is multiplying the number of ready-to-buy prospects while cutting marketing costs? Problem 1: You Have Leads, They’re Not Qualified. Now you need to transform unqualified leads into sales.
  • CMO ESSENTIALS  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] Stop Guessing: Let Marketing See How Sales Uses Content
    Such visibility takes many forms, and inspires many questions: What happens to the leads that marketing generates for, and passes to, sales? Additionally, high content-visibility companies lead others in annualized improvements in company revenue, average deal size, and marketing contribution to sales pipeline. The takeaway here? 
  • FATHOM  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] Recognizing the Importance of the Buyers’ Journey Across Your Sales & Marketing Efforts
    The initial leads that marketing seeks and the closed deals that sales seeks may manifest themselves differently at various stages in the buying journey. Buyer personas and buyers’ journeys are typically understood as content marketing territory. But, the value of creating buyers’ personas extends beyond the marketing side of a B2B company.
  • FATHOM  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] Lead Scoring is Set Up and You’re Done. Not So Fast!
    You’ve spent hours collecting data, hosting meetings to align marketing and sales, and ultimately perfecting your lead scoring. You satisfactorily stretch your arms and smile just before crossing lead scoring off of your Marketo to do list. Just as the Titanic was unsinkable, your lead scoring model is complete, right?
  • FATHOM  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] You’re an Educational Institution, So Test, Test, Test!
    think this is what may sometimes lead to discouragement when presented with the idea of website testing in higher education. All too often, I see a problem arise when I start a relationship with a college or university. It’s even more shocking when I’m working with a research university. After all, “If ain’t broke, don’t fix it,” right?
  • ANNUITAS  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] Today’s Buyers Are Not Mono-Channel
    This applies to buying a car or picking a place to eat…we use multiple channels to consume information that may or may not lead to a purchase. I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. This needs to change. However, this should come secondary.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] 25 Key B2B Content Marketing Stats
    According to a HubSpot study, having a blog helps B2B companies generate 67% more leads in a month than their blog-less competitors. Organic search leads have a closing rate of 14.6%, which is phenomenal when compared to the 1.7% The American writer Margaret J. Marketing has changed a lot over the past few decades.
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] Capabilities of a Great Digital Marketing Agency
    Along the way, there should be a significant focus on lead generation and lead nurturing. For many companies in the business-to-business sector, trying to manage all of the elements involved in a successful and efficient digital marketing strategy is quickly becoming a huge challenge. It all starts with a strategy , of course.
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] How to Conquer 5 Common B2B Marketing Problems with Content
    The marketing challenge is to gain massive exposure that leads to awareness and trial. They have no interest in getting involved with leads early in the buying cycle and would prefer to work with prospects who are educated. Get your free e-book : ‘ The 38 “Let’s Do It” Content Marketing Templates for Lead Generation Workbook.’.
  • VIDYARD  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] [Infographic] Marketers Who Use Video Outperform Their Peers
    Well it turns out that these marketers tend to have more robust technology stacks and more extensive SEO strategies, all leading to a growing marketing budget. Marketers who use video are proving to drive better results than their peers. Take a look at the infographic below for some of the top findings or read the full report here !
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] BANT May Not Work in Qualifying Leads for Industrial Sales
    Sales people have been using BANT (Budget, Authority, Needs, and Timing/Timeframe) criteria to qualify leads and prospects for a long time ever since IBM first coined that acronym. Industrial Lead Generation BANT Industrial Marketing leads for industrial salesThis is only a content summary.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] Keeping Up with KoMarketing: Fall 2015 Conference Preview
    Attend this session and learn how this approach to keyword research can lead to higher levels of audience engagement AND boost search rankings. It’s hard to believe that September is officially upon us but since my calendar has never lied to me, I guess I’ll believe it. SMX East 2015. New York, NY: Sept. 29 th – Oct 1 st.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] The Old Demand Generation Model Versus The New
    The “warm” leads receive no attention and fade away. The AE accepts any inbound lead and immediately looks for a “deal or no deal” situation.  In addition whomever generated the inbound lead (marketing) might not be happy with such a quick and final response from sales. The Result? Result? The Result? Result? Result? Result?
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] Prove It: Building Credibility and Increasing Clarity in AEC Marketing
    The world of lead generation and business growth extends well beyond RFPs and networking events. Direct feedback from clients about how they found your firm is another great way to collect information on the unseen interactions that helped move the lead from a prospect to a client. —over marketing staff. Additional Resources.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] Marketo Data Tells Us: Which Channel Wins More, Faster
    Without closed loop visibility from sales back to marketing, you often hear conversations like these: Marketing: “Here are some high converting leads!”. (3 months later). Sales: “Those leads were garbage.”. Example: Out of a handful of leads, two became opportunities, and of those two opportunities, one closed won and one closed lost.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    Track our promotions on Twitter and LinkedIn and see which brings us more visits, and higher quality leads and MQLs. Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? Yep, even yours -- you just have to know how to find them. Now what?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] Are Your Advertisers a Good Fit for Inbound?
    The idea is simple: attract leads and customers, and use technology to nurture those relationships at scale. The following questions will direct you to an answer. 1) Are Your Advertisers Measuring Success Through Leads? Inbound, as a methodology, creates an optimization point between lead quality and quantity. The Bottom Line.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] 5 Myths of Social Media Marketing
    Myth #3:  Social Media is Only about Lead Generation. According to research from Gleanster , about half of leads aren’t ready to buy after an initial conversation. Social media marketing helps to manage leads and better connect your marketing initiatives with your sales outcomes. Myth #1: Social Media is Only for B2C Companies.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 1, 2015
    [Lead] How to Create the Perfect Lead Generation Form [Infographic]
    While these activities serve a number of purposes—establishing thought leadership, expanding brand awareness, improving customer retention— lead generation remains the top goal. To maximize the odds that will happen, you need to build the perfect lead generation form. But building a better lead gen form is eminently doable.
  • HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Lead] Do You Choose Your Clients OR Do They Choose You?!
    Below you will find my insights on how to attract and successfully lead your clients to a great end result. Lead with your mission and vision and have a clear focus on what you want to achieve. I recently read a great article by business coach and author, Peleg Top. Demonstrate your expertise and leadership to the client.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Lead] 3 Steps To Email Marketing That Nurtures Leads And Closes Sales
    Email drives increased website visitors, helps convert website visitors into leads, helps nurture leads into customers and, perhaps most importantly, helps deepen your relationship with customers. The post 3 Steps To Email Marketing That Nurtures Leads And Closes Sales appeared first on B2B Marketing Insider. It’s no mystery.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 31, 2015
    [Lead] How to Make People Fall in Love with Your Cold Call
    If it’s the former, you’re leaving leads and, ultimately, revenue on the table. Author: Chris Gillespie When is the last time that you were cold called? Think back. OK, so how did you react to it? As a salesperson myself, I always think that I am steeled for someone calling me out of the blue and asking me for something. The Mistakes.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Lead] 3 Ways To Calculate Conversions from Content Marketing
    The core metrics we use to measure conversions are: Cost per lead: Amount your brand spends to acquire a lead. Percentage of leads sourced:  Percentage of leads sourced by content, compared to other marketing programs. Cost Per Lead. Our ROI Guide generated 550 new leads, 205 of which were qualified leads. To
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Lead] Avoid these 10 Marketing Automation Rookie Mistakes
    Take your company’s lead scoring strategy. If you don’t define your lead scoring strategy correctly up front, or if you don’t know how to wash your data and improve your data hygiene, it will negatively impact the leads you pass to sales or advance to nurturing campaigns. 2. Lead Scoring. It’s not.
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Lead] UPDATE 16 Examples of Awesome Email Marketing Campaigns
    If you're going to change the way you communicate with a lead or customer, give them clear, fair warning so, if they aren't on board, they can make the necessary adjustments to keep their inbox clean. 3) Tory Burch. That's what makes a lead take action, right? 16 of the Best Email Marketing Campaign Examples. 1) PayPal. 10) Bonobos.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Lead] The B2B Content Marketing Buyer Disconnect [Research]
    85% of the global marketers claimed that their B2B content is intended to build brand, and yet 70% of them measure the effectiveness of their content program based on number of leads generated. The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. Buyer Disconnect.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 31, 2015
    [Lead] Why it takes so long to achieve social media success
    While social media has many benefits including marketing research, customer service, and collaboration, for many businesses it’s primarily about building relationships that lead to sales. So yes, the immediate benefit of social media marketing is awareness and that is IMPORTANT because awareness leads to engagement.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 31, 2015
    [Lead] Preference and Its Pylons
    This is called handing off the lead to sales. Crappy sales people will screw it up every time and there is not much we can do but try to catch the leads as they fall out of the funnel. In a perfect world, they will motivate them to decide or disposition the lead as “has commitment issues” so we can all move on. Inertia.
  • MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Lead] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    Common goals for display campaigns include raising brand awareness, increasing website traffic, and lead generation. Not long ago, I was talking with a client about all the different channels they can use to get their business in front of prospects and customers. What is online display advertising? Why choose display advertising?
  • HUBSPOT  |  MONDAY, AUGUST 31, 2015
    [Lead] 7 Things to Know Before You Run an App Install Ad Campaign
    Conversion is influenced by multiple touch points across the consumer journey -- each playing a key role in introducing a product/brand to a user, keeping the product/brand top of mind prior during the decision-making phase and actually leading a user to seal the deal. whopping 1.4 million apps are on both the App Store and Google Play.
  • SYNECORE  |  SUNDAY, AUGUST 30, 2015
    [Lead] How to Optimize My Calls-To-Action for Higher Conversion
    In this particular case those small things we’re going to discuss are your calls-to-action (CTAs) that you use in and around your site to generate leads online. Oh, and did I mention…simplicity leads to higher conversion rates. Isn’t it crazy how the smallest things can have such large impact on your business? Let’s dive in.
  • HUBSPOT  |  SATURDAY, AUGUST 29, 2015
    [Lead] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    Trish Bertuzzi will be leading "7 Sales Development Hacks to Jack Pipeline". Jill Rowley will be leading "Social Selling: How to Connect With the Modern Buyer". Tony Alessandra will be leading "How to Read a Person Like a Book". Craig Rosenberg will be leading "6 Sales Hacks That Actually Work". Don’t do stupid.”.
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 29, 2015
    [Lead] Handy-Dandy Guide To Content Marketing
    simple Google search that might lead to this post might be [INSERT A SAMPLE GOOGLE POST YOUR TARGET AUDIENCE MIGHT USE TO FIND THIS CONTENT]. My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!”. ATTACH FACT SHEET].
  • JUNTA 42  |  SATURDAY, AUGUST 29, 2015
    [Lead] This Week in Content Marketing: 2016 Will Be the Year of Content Marketing M&A
    Oracle buys Maxymiser (17:35): Oracle has signed an agreement to acquire Maxymiser, a leading provider of cloud-based software that enables testing, targeting, and personalizing web pages and mobile apps. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. and the U.S.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Lead] 10 Tips That Can Drastically Improve Your Website's User Experience
    Drastic design changes from one page to the other can lead your user to feel lost and confused and to lose trust in your site. “Am I in the right place?” Is a question I often find myself asking when navigating through inconsistent sites and when I do - I usually end up leaving! However, white space is essential to good design.
  • VIDYARD  |  FRIDAY, AUGUST 28, 2015
    [Lead] Designing Fly Landing Pages – Part 1: Focus
    Is the purpose of the landing page to generate leads ? They win by getting what they want and you win by gathering new leads and making your visitors happy. Otherwise, they’ll just take off and you’ll have missed out on a valuable lead. Lead acquired! If you try to take on too much, your plans will crash and burn. Trust.
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Lead] Conducting Brand Research: Whose Perspective Should You Get?
    Our Professional Services Guide to Research gives you the tools and knowledge you need to lead your firm through conducting research. In today’s business world, everyone is connected. Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace. Are you a startup with a clean slate? Clients.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Lead] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    Increase an attendee’s  lead score : (+5 for event registration, +15 for event attendance). Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party. For those of you who missed it, sorry but you missed a good one! We packed the Elysian Bar on 2 nd Avenue with over 100 people. What’s that? Well, Voil à !
  • LEADERSHIP  |  FRIDAY, AUGUST 28, 2015
    [Lead] Interesting Infographics: It’s All About The Leads
    Much like how the Nature vs. Nurture argument in scientific circles has evolved into an acceptance that both sides play a role, both quality and quantity are important when it comes to lead generation and management. This infographic from Orchestrate  offers some interesting statistics which may reshape your approach to lead management.
<< 1 2 3 ... 225 226 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...