Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

SEPTEMBER 23, 2009

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2010

Couple thoughts: Bring value to tribal prospects who aren't customers yet. Give away lots of relevant info through blogs, twitter, industry events, etc. Lead with leaders. Find the leaders of your tribe and get them to lead by example. Be it Facebook, twitter, LinkedIn Groups, or your blog. Trust them. Create cool.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. In fact, those warm ones have the highest lead scores in most systems.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

JUNE 16, 2009

Again, the twitter feed was loaded. Not Scoring Leads, 3. Not Nurturing Leads, 4. Twitter Search: Barry Schwartz #mpb2b. greenleads : iLoop: our role as marketers is to communicate, deliver, and exchange value to customers and prospects #mpb2b. MackCollier : [link] - The twitter bat signal at #mpb2b.

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

JUNE 9, 2009

Again, the twitter feed was loaded. Not Scoring Leads, 3. Not Nurturing Leads, 4. Twitter Search: Barry Schwartz #mpb2b MarketingProfs : Do you have a job? link] ( expand ) (via @robertcollins ) #mpb2b MackCollier : [link] - The twitter bat signal at #mpb2b. Yesterday I posted my favorite tweets for the day.

Lead Scoring 100

Lead Scoring Lead Ranking Ethics Mobile Marketing 100

Smashmouth Marketing

SEPTEMBER 23, 2009

MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can't quantify the value they're getting from it. kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09.

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 20, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. And, for those of you that aren't on twitter yet, where have you been? Join twitter. The law of large numbers means that there will be something of value in the volume.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming. Does it work?

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming. Does it work?

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming. Does it work?

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Scoring 100

Smashmouth Marketing

DECEMBER 26, 2008

The following short twitter discussion between myself, @damphoux , and @siriusdecisions brought up a topic worth blogging an opinion on. And, for those of you that aren't on twitter yet, where have you been? Join twitter. The law of large numbers means that there will be something of value in the volume.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

MAY 22, 2009

Get out into the field, ask for feedback, but add value during this process Marketing and sales leaders need to know metrics inside out. Tags: demand marketing linkedin facebook twitter sales2.0 Conversion rates at each stage of the funnel. ROI for every program , etc. Facebook for personal. cmoclub sales.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

MAY 6, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. Only be happy when sales is complaining less than normal about leads" #cmoclub. More done with same $. damphoux : Ed Lemire, EVP Marketing, Acteva.

CMO 100

CMO SMS Trigger Marketing Twitter 100

Smashmouth Marketing

MAY 19, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. You can find a stream of the tweets on twitter search. Only be happy when sales is complaining less than normal about leads" #cmoclub samdecker : In "7 Ideas for CMOs" Session. More done with same $.

CMO 100

CMO SMS Trigger Marketing Demand 100

Smashmouth Marketing

MAY 8, 2009

Get out into the field, ask for feedback, but add value during this process. Marketing should hold sales responsible for what they do with a marketing generated lead. Sales should hold marketing responsible for generating the right leads. General consensus: LinkedIn and Twitter for business. ROI for every program , etc.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

JUNE 5, 2009

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Promoted it on Twitter , on LinkedIn , and through other channels. As for Oracle and SAP - they're always on Green Leads ' radar.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. Promoted it on Twitter , on LinkedIn , and through other channels. As for Oracle and SAP - they're always on Green Leads ' radar.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

OCTOBER 6, 2009

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Many events in the physical world, like meetups and house parties, start with Twitter. I'm assuming you are talking Marcom?)

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

MAY 1, 2009

Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. Both departments need to work in lockstep to create a better lead pipeline that's target rich. I started Twitter a month ago. Gerhard : Sales 2.0 Today sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. Both departments need to work in lockstep to create a better lead pipeline that's target rich. I started Twitter a month ago. Gerhard : Sales 2.0 Today sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

JANUARY 19, 2023

At Green Leads, we offer targeted content syndication as part of a broader, systematic lead-generation effort based on the buyer journey. You raise brand awareness, and you establish your company as a thought leader in the industry, which helps to build confidence and trust with leads. Why Does Content Syndication Matter?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

OCTOBER 4, 2009

Have a strategy to get the maximum value of that asset from posting it on your site, in your social communities, syndicating it out, etc. But on the B2B side the value prop is a bit less clear still. I personally went from 0 to 60 on Twitter in just 36 hours at a conference a few months ago; clearly others have as well.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

Have a strategy to get the maximum value of that asset from posting it on your site, in your social communities, syndicating it out, etc. But on the B2B side the value prop is a bit less clear still. I personally went from 0 to 60 on Twitter in just 36 hours at a conference a few months ago; clearly others have as well.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100