LeadSloth

JUNE 23, 2009

Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. ROI reporting : see which activities result in new leads.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JULY 12, 2010

Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. In addition to the website, HubSpot offers a range of SEO tools for keyword discovery, keyword selection, rank tracking and more. With the improved Lead Manager, you could even use HubSpot as your CRM system.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 26, 2010

Lead Intelligence. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# This one is getting more interesting, because it allows you to track Social Media as a lead source, all the way to revenue. My take: this is a real must because it can show the value of your Social Media investments.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

FEBRUARY 17, 2010

When talking about Social Media, most people immediately think of Twitter or Facebook. Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Lead Nurturing. Lead Intelligence. Social Media. Intra-company Collaboration.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 14, 2009

Inbound Marketing adds more leads to your database, and Marketing Automation manages those leads. All search engines have approximately the same approach: they rank based on relevant content and page popularity. 3 Steps to Improve your Search Engine Ranking: (1) Choose your keywords wisely. (2) How Search Engines Work.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

OCTOBER 20, 2010

Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. Certification is also part of the University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

JANUARY 12, 2010

The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Erik Bower, Co-founder, Marketbright (No Twitter). Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100