Remove sales

Writing on the Web

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Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. Alternatives. Blog this on Blogger.

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6 Content Marketing Rules for Professionals on the Web

Writing on the Web

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Avoid “sales speak.” Be best of breed.

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Start an Expert Ebook with an Outline: 11 Steps

Writing on the Web

wholesale ebook sales for January, 2010 were $31.9 Include values, morals, emotions. To share your values and driving motivation as congruently and authentically as you can. This leads to the marketing phase and should be strategically planned out.). Here’s why: This is one of those opportunities on the rise.

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