sales Lead Scoring Related Topics 
WriteSpark
APRIL 7, 2009
You can reduce this effort and produce higher value success stories (and their longer cousins, case studies) by following essential strategies for recruiting candidates and handling the approval process. Recruiting Good Candidates It is always tempting to say "yes" to any success story candidate proposed by a sales rep or product manager.
WriteSpark
APRIL 20, 2010
But more important is looking at the wording of those questions: Are they eliciting information or leading a response? Here's an example of a leading question: "Would you say you've saved at least 25% on parts inventory costs since implementing our product?" Learn More: All posts about case studies. How to find a case study writer.
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WriteSpark
APRIL 4, 2018
Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. Use these criteria to determine whether a white paper is a good candidate for a refresh : Continues to attract a large number of sales leads or downloads.
WriteSpark
APRIL 4, 2018
Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. Use these criteria to determine whether a white paper is a good candidate for a refresh : Continues to attract a large number of sales leads or downloads.
WriteSpark
DECEMBER 8, 2009
I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts.
WriteSpark
JANUARY 9, 2013
At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.
WriteSpark
JANUARY 9, 2013
At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.
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