Cintell

MARCH 10, 2016

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. But empathy is hard to put a dollar value to. Instills shared understanding between marketing, sales and product. We need ROI.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 7, 2019

The Cintell, Customer Intelligence Institute partnership will focus on targeting buyer persona strategies to increase sales and improve marketing driven campaigns. This provides our customers an advantage in the creation and operationalization of buyer personas within a buying committee, to improve the sales process.

Advertising Agencies 100

Advertising Agencies Buyer Personas Paid Search Agency Companies 100

Cintell

APRIL 30, 2019

As a testament to the value of customer insights and contact data, Cintell recently formed a partnership with FullContact, the leading identity resolution platform delivering consumer and professional insights, empowering businesses to be awesome with the people who matter most. It is a continuous and iterative process.”

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

MAY 18, 2021

Few B2B marketers dispute the value of personas for strategy, messaging and execution across sales and marketing. After all, it’s hard to ignore stats like these: Companies who beat their sales goals are twice as likely to have formally documented personas ( Cintell , “Understanding B2B Buyers: The 2016 Marketing Benchmark Study”).

Buyer Personas 100

Buyer Personas Budget Programs Forrester Stats 100

Cintell

JANUARY 27, 2016

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. Leverage insights to inform customer personas for specific post-sale activities designed to retain and upsell existing customers.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

DECEMBER 20, 2019

Yes, B2B and B2C sales and marketing funnels differ. Too many ideas can be overwhelming and lead to less interest in your content due to cognitive load. For example, HubSpot knows that sales leaders are busy. It could be a big promise of value in the beginning or identifying a threat or pain point that must be addressed.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

MARCH 3, 2016

I spoke alongside David Pereira, President of GET LIFT Agency and Pat McAnally, Research Director at B2B sales and marketing advisory firm SiriusDecisions. During the event I shared 29 ways to maximize the impact of personas by actually putting them to use across demand generation, content marketing, sales enablement, and more.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100