B2B Marketing Traction

NOVEMBER 6, 2012

.” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

FEBRUARY 6, 2013

What is marketing’s role before it hands off a lead to sales? These are things that marketing needed to identify before they could qualify a lead. It turns out others agree with me – see these articles and posts on the downfall and realities of BANT: Why BANT no longer applies to B2B lead qualification.

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

FEBRUARY 23, 2015

Add value for your readers by providing business how-to’s? Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? You can achieve many different objectives with an email newsletter. Provide news about your company and employees? Build a relationship with your customers?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Positioning is one of the basic marketing principles that leads to success. You need to understand what value you provide to your customers and then leverage it. If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

OCTOBER 24, 2014

The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. They provide others with jobs and add value through their products and services. Great creative campaigns “raise all boats,” meaning they uplift us all.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

MAY 17, 2012

One important question B2B marketers have is, “How can I increase sales to customers (also known as ‘increasing wallet share’)?” Bain & Company’s study also showed that a 5% increase in customer retention can lead to profit increase of 25-100%. Identify points of friction and resolve them!

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. According to the Optify survey, Twitter leads have a higher conversion rate than organic search. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100