Act-On

SEPTEMBER 25, 2023

In our last piece in this series, we talked about the downsides of sales and marketing misalignment. Let’s talk about how to align sales and marketing on a common strategy. Read on to learn how working together for a common goal can align sales and marketing teams. Enough of that! Startups or enterprise orgs?

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Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

Act-On

OCTOBER 11, 2023

Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. Consider your GTM motion Before you start sketching out your org chart, stop to think about your go-to-market (GTM) or sales motion. And the hallmark of a good marketing department is simply that it works.

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Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Act-On

MARCH 1, 2024

Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. When we lose a sale, we often close the book and move on, but that’s a huge missed opportunity,” he says.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

Act-On

MARCH 19, 2024

“Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. eBook Learn More Cross-functional partnerships with sales and pipeline generation Leaders are familiar with the age-old rift between sales and marketing.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

Act-On

NOVEMBER 27, 2023

It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) Marketing automation for B2B: Account-based management and lead scoring Buyer personas … have you created them yet? How will you score leads ?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). You can use automation to enroll new leads in nurture campaigns that send educational content over time. Use cases abound.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

Act-On

SEPTEMBER 28, 2023

For most organizations, this includes a customer relationship management (CRM) system or business intelligence (BI) tool as the foundation of their sales efforts. email, web, social, events) and through all stages of the sales funnel. email, web, social, events) and through all stages of the sales funnel.

Paid Search Agency 200

Paid Search Agency Work Management Marketing Automation Services Planning 200

Act-On

DECEMBER 8, 2023

Locate “champions” in critical departments (usually including sales and IT, in addition to marketing) to help keep your project moving. Identifying the right person and processes early helps build the appropriate lead time to complete tasks and keep your projects on schedule. In a sense, it’s a time to “clean house.”

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

FEBRUARY 6, 2024

Locate “champions” in critical departments (usually including sales and IT, in addition to marketing) to help keep your project moving. Identifying the right person and processes early helps build the appropriate lead time to complete tasks and keep your projects on schedule. In a sense, it’s a time to “clean house.”

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. Take it slow!

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

Act-On

NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. It also leads to a higher ROI for emails. Maybe this means that pile of leads from the trade show you just attended has to wait. The frequency of emails should be informed by the sales cycle of your product.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

Act-On

FEBRUARY 26, 2024

The commission is usually based on the amount of clicks and/or leads delivered. Marketers use different attribution models to assign value to different touch points and calculate ROI. eBook Learn More What is Cost Per Lead Advertising? What is a Lead? A lead is simply a potential customer. What is Reach?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

SEPTEMBER 19, 2023

More specifically, growth marketing goes beyond the old-school “attract and capture” model of lead generation. Not only are they concerned with developing creative awareness and lead gen campaigns, but they’re also razor-focused on extending the value of their offerings for their existing customers.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

Act-On

OCTOBER 6, 2023

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. In any of these sectors, and so many others, it’s safe to bet that much of your customer base is using SMS already.

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SMS Advertising Mediums Work Management Marketing Management 187