Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions
Customer Experience Matrix
SEPTEMBER 18, 2023
Past surveys have found that about 60% of deployed CDPs are reported as delivering value, while the remaining 40% are struggling. I have always suspected most of the 40% are new projects that will deliver value eventually. In other words, companies with a high score are "good at martech". Self-service leads to success: false.
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