Customer Experience Matrix

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Experience Matrix

Past surveys have found that about 60% of deployed CDPs are reported as delivering value, while the remaining 40% are struggling. I have always suspected most of the 40% are new projects that will deliver value eventually. In other words, companies with a high score are "good at martech". Self-service leads to success: false.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

But if you’re a marketer needing to identify and score B2B prospects, you’d still want to give them a look. I bring this up because a colleague suggested reconsider classifying LeadSpace as a CDP, which prompted me to learn more about them. - LeadSpace does build lead scores, something its Web site doesn’t reflect.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

Fliptop wasn’t on my original list of CDPs, having launched its relevant product just after the initial CDP report was published. This model can score new leads and classify existing opportunities in the sales pipeline. A typical scheme would create A, B, C, and D lead classes, where A leads are best.

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Infer Keeps It Simple: B2B Lead Scores and Nothing Else

Customer Experience Matrix

Features will probably converge as vendors extend their products to attract more clients. One of these categories is systems for B2B lead scoring. The models are applied to new records as they enter a client’s system, creating scores that are returned to marketing automation and CRM to use as those systems see fit.

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Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The heaviest weight goes to lead generation and nurturing campaigns – a combined 40% across all buyer types.

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Coherent Path Auto-Optimizes Promotions for Long Term Value

Customer Experience Matrix

One roadblock has been that automated design requires predicting the long-term impact of each message: just selecting the message with the highest immediate value can reduce future income. This clearly requires optimizing against a metric like lifetime value. Clients need at least several hundred products and preferably thousands.

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Lots of Vendors Can Help You Find Leads on the Web

Customer Experience Matrix

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Some vendors only rank leads while others build multiple models for different purposes. • At least a dozen firms are now following that path.