Vidyard

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Why Custom Attributes are Essential to Lead Scoring Your Videos

Vidyard

Which is why you need to integrate video into your lead scoring models and associate the right scores to the right videos. So if Bill watches a few minutes of your latest social video , but Sandra sits through a 30-minute product video who is the more qualified lead? In other words, what video should we score higher?

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Learn from the Experts How to Build a Rockstar Lead-Scoring Model with Video!

Vidyard

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead scoring model? 79% of B2B marketers have not established a lead scoring model If you don’t know where to start with lead scoring, you’re not alone.

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Beyond Prospecting: How to Use Video in the Rest of Your Sales Process

Vidyard

Not only will it show that you remember them and value the introduction, seeing your face will jog your contacts’ memories and keep the conversation going further than an email. At the start of your week, or immediately following an event that generated new leads, sort your list of contacts alphabetically by first name.

Process 116
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17 Perfect Points to Use Video in the Sales Process

Vidyard

The simple answer to the question of where should you use video in the sales process is: Where would you like higher conversions, more responses, and faster deals? Video helps you coach prospects to find value in your offering, so why wouldn’t you use it at the stages where the stakes are highest? Contents 1. Break Through Inboxes 1.2

Process 65
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How to Make a Webinar Your Audience Will Love

Vidyard

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Score Those Webinar Leads 5.5

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Create Your B2B Video Marketing Strategy in 4 Easy Steps

Vidyard

Video is becoming a preferred B2B buyer content type, with short videos and webinars ranking among the top 5 preferred forms of content. “There’s no place to hide with video; it forces your messaging process to be compelling and to the point.” “We want to know if the video is adding value to the sales process.

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How to Make a Webinar Your Audience Will Love

Vidyard

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Score Those Webinar Leads 5.5