Tony Zambito
MAY 2, 2021
Over the years, B2B sales have adopted a multitude of processes, systems, methodologies, and technologies to facilitate B2B selling. The pandemic has only compounded sales leaders’ challenge – how to align sales processes and systems with buyers. . 6 – Sellers can close on clear-cut value towards accomplishing goals.
Tony Zambito
APRIL 5, 2011
The new buyer experience economy has resulted in shifting the economic value of many sales and marketing tactics over the past couple of years. One approach whose value is on the rise is that of Lead Nurturing. The approach taken towards lead nurturing could make a huge difference.
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Tony Zambito
JANUARY 14, 2022
The pandemic has awakened people’s views about work and how they perceive the value of the work they are performing. It is evident now that inflation will affect many parts of the economy, and this will lead to a longer period of inflationary pressures. Largely due to transitions in how people incorporate work into their daily lives.
Tony Zambito
JUNE 6, 2017
Hot buzzwords steamrolling through 2017 are Machine-Learning, Natural Language Processing (NLP), and Artificial Intelligence. In B2C, this has significant value. Such an ability to learn patterns that lead to artificial intelligence can result in vastly improved customer experiences. Their customers and buyers themselves.
Tony Zambito
OCTOBER 1, 2018
Back in 1994, there was a book by Bradley Gale entitled Managing Customer Value. The premise was that we needed to focus on the lifetime value of customers. There are four important factors leading to B2B marketing and sales leaders adopting a lifecycle mindset when it comes to attaining buyer insights. Disruption.
Tony Zambito
MARCH 12, 2017
As traditional supply and value chains are disrupted, upended, and even made extinct by new digital technologies. It is a mapping of all the internal processes taking place with a view of buyers having internal interactions with an organization. This is being felt by the supply-chain side of businesses acutely.
Tony Zambito
MAY 4, 2020
The digitization of business models and processes will become more the norm as we endure at the minimum, the next two years. as a major source of leads will have to figure out a new avenue. As we adapt, it is guessed that the value of returning to large gathering conferences and exhibits may be called into question.
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