LeadSloth
AUGUST 2, 2010
This Wednesday I’m presenting a webinar called “Search and Rescue&# for your lead database , hosted by Loopfuse. It presents a 7-step process to generate revenue from existing leads, who were previously assumed “lost&#. Part of this process is assessing the value of your existing leads.
LeadSloth
OCTOBER 18, 2010
It mentions the importance of valuable content, the increasingly longer sales cycles and the “consumerized&# B2B sales processes. Essentially, they changed their technology without updating their processes. Process First. They think strategically about their sales & marketing processes. That was hard.
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LeadSloth
AUGUST 17, 2009
Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Lead Scoring.
LeadSloth
JANUARY 14, 2010
These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features. Where the Marketing Automation posts are more about Marketing Automation systems themselves, these posts are about people and processes: Marketing Automation and ROI. Lead Nurturing and Lead Scoring.
LeadSloth
AUGUST 24, 2009
It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Part of a good lead management process is knowing exactly who are involved in the sale. Also, lead scoring only works if you know who you want to target. Not Enough Leads.
LeadSloth
JULY 12, 2010
Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. In addition to the website, HubSpot offers a range of SEO tools for keyword discovery, keyword selection, rank tracking and more. With the improved Lead Manager, you could even use HubSpot as your CRM system. Conclusion.
LeadSloth
SEPTEMBER 3, 2009
Megan suggests 5 metrics to keep an eye on this process. Marketing-qualified leads (MQL), definition should be established together with sales. sales accepted leads (SAL), formally accepted by sales. sales qualified leads (SQL), evolved into an opportunity. sales accepted leads (SAL), formally accepted by sales.
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