Lattice
JANUARY 11, 2016
Our customer success team works very closely with our customers to ensure that value from predictive can be measured and realized. Clarity on how leads will be handled by marketing and sales at each step of the funnel. If either team works in a vacuum the other team will not be bought into the process and it won’t be successful.
Lattice
MARCH 23, 2016
No, not the mythical beast with a horn and flowing mane (although those did make an appearance in some presentations), but those private companies valued at $1 billion or more. Putting processes around your technology investments is the next step. Wyatt believes unicorns have successfully implemented processes that are agile.
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Lattice
NOVEMBER 18, 2015
It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. Most marketers are looking to grow revenue for their businesses by doing one or more of the following: Acquiring new high quality leads to nurture and develop programs against. Acquire High Quality Leads. The icing on the cake?
Lattice
MAY 4, 2016
It is a time-based signal that, when used with predictive scores for your leads and accounts, will let you figure out when the best time is to reach out to the account. So its value to marketers is in fact substantial. On the other hand, intent data can be used in many ways beyond identifying prospects.
Lattice
AUGUST 9, 2016
During a recent webinar Jon Miller, CEO at Engagio, and Nipul Chokshi, the head of product marketing at Lattice, discussed this evolution from ABM to ABE, and highlighted the three key steps companies should include in their ABE process: The first step in ABE is identifying the ‘Who.’
Lattice
APRIL 22, 2016
But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. Like any good revolution, the ABM revolution has come in with a bang, smashing through existing traditions and creating a frenzied mob.
Lattice
OCTOBER 5, 2016
With Salesforce’s Einstein, Oracle’s Intelligent App Cloud, Amazon Machine Learning, and countless other horizontal AI solutions now in the market, it is worth understanding how organizations can extract value from AI. Business Intelligence was the last successful analytics killer-app in the enterprise.
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