Chris Koch
JANUARY 29, 2010
They decide how to reveal about their intentions based on the value of the content to them. They don’t always know what those factors are, but they value access enough to lie. Even the most basic lead scoring mechanism raises the price of content as buyers consume more of it—i.e., Account history. Culture and location.
Chris Koch
JANUARY 29, 2010
They decide how to reveal about their intentions based on the value of the content to them. They don’t always know what those factors are, but they value access enough to lie. Even the most basic lead scoring mechanism raises the price of content as buyers consume more of it—i.e., Account history. Culture and location.
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Chris Koch
JULY 24, 2009
So you have to start with the bigger process picture. He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. The marketing funnel helps focus attention on a number of important issues: Qualify leads. Lead scoring.
Chris Koch
JULY 24, 2009
So you have to start with the bigger process picture. He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. The marketing funnel helps focus attention on a number of important issues: Qualify leads. Lead scoring.
Chris Koch
MARCH 18, 2011
I’m not saying that you should stop measuring consumption; but it’s clear that those kinds of metrics don’t give business people the answers they’re looking for when they ask about the value of marketing. Use ideas to attract and nurture leads. If you have the ability to measure those two things, then great. Tweet This Post.
Chris Koch
JANUARY 15, 2010
Assuming CIOs would be willing to accept the pay cut, and smart and determined as they are, I’m certain that few have the talent for or interest in the publishing process. And just as important, they are going to have to sell the value of that engine to their businesses to prevent further cuts to the budget. What am I paying for?
Chris Koch
JULY 10, 2009
We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it. Social media and lead generation go together. But there is a natural link between social media and lead generation. In our recent Web 2.0
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