Buzz Marketing for Technology

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The information processing view of humanity

Buzz Marketing for Technology

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. In my early 20s I imagined that my lifeâ??

Web 2.0 100
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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

But take a look around at leading e-commerce brands and you’ll find a necessary constant: they design the site with the buyer in mind. Their hero imagery is used strategically, the calls-to-action are prominent, and simple, actionable navigation jump-starts the shopping process. 2) Start testing, seriously.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

When you’re playing a game like Angry Birds, tiny amounts of dopamine are released every time you achieve the next level in the game or create a new high score. This dopamine, in turn, makes you happy and motivates you to play more – achieve the next level, reach a new high score. What Knowsy does is it tackles that situation head on.

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3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides the sales person a platform for sharing value, which builds reputation and affinity for the seller. Content is the new collateral.

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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. Like keywords – perhaps there is a bidding process for these individuals that rank highly on influence for a particular topic.

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution.

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Confessions of a CKO: What I Should Have Done

Buzz Marketing for Technology

content management, with simple, intuitive tools, personalized processes and one-on-one personal effectiveness training taking over in priority from complex, one-size-fits-all intranet tools, portals, productivity software, and undifferentiated training. user, public or private, organization or individual.