Act-On
FEBRUARY 16, 2024
We’ve shared our favorite five lead nurturing examples and strategies. The second is figuring out how to make those lead nurturing campaigns work harder. Of course, this is a quick summary of the process. Yet only 25% of marketers rank customer lifetime value (CLV) among their top five marketing metrics.
Act-On
SEPTEMBER 25, 2023
But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead.
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Act-On
NOVEMBER 15, 2023
Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. But the challenge is that without a strong understanding of the people, processes, and enterprise-wide insights, you can still miss the mark.
Act-On
NOVEMBER 15, 2023
Eighty percent of companies implementing marketing automation experience increased leads, and 77% experience increased customer conversions. And with a recent survey finding that martech utilization has declined to 33%, using automation tools to the fullest potential, optimizing technology and processes is more important than ever.
Act-On
DECEMBER 7, 2023
Your team uses tricky workarounds to bypass processes that aren’t working. We’ve compiled our favorites to support you during the process of making a switch. Automated workflows that simplify the setup of lead nurturing and engagement campaigns without adding onerous extra steps to the process. Lead-generation tools.
Act-On
SEPTEMBER 25, 2023
Real or imagined cultural clashes (“Marketers are mired in process and research.” Read on to learn how manageable tasks like documenting buyer personas, developing a lead scoring system, and improving tech integrations can achieve the impossible: sales and marketing working together. These are incredibly common scenarios.
Act-On
SEPTEMBER 25, 2023
We’ll cover topics like defining a target audience, setting shared metrics and definitions, and buttoning up technology and processes. Align marketing and sales on your ICP to deliver a shared understanding of what kinds of leads you want to prioritize. Let’s talk about how to align sales and marketing on a common strategy.
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