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B2B Market Segmentation – Part 2: How to Approach Segmentation

Everything Technology Marketing

OCTOBER 10, 2010

SEGMENTATION CRITERIA Here are some examples of dimensions that can be used for segmentation: Value Drivers Are companies using your solution to reduce cost, increase revenues, comply with mandates, protect assets, improve agility, reduce risk? What value driver represents your best opportunities?

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Segmentation Lead Ranking B2B Marketing Lead Scoring 100
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8 Tips for Marketing SaaS and Software in the Cloud

Everything Technology Marketing

MARCH 14, 2011

In many cases, it also allows for much more compelling value propositions compared to traditional on-premise solutions. What matters to the business user is the business value the solution delivers, the process it helps automate or enable, the cost it reduces or the opportunity it unlocks. But let's take a closer look. (1)

Marketing Automation Services 100
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