Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Personal Facebook - post some drivel. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Look at the other top experts in the Lead Generation section of LinkedIn. So I bookmarked the following links and turned on the bookmarks toolbar.

Lead Generation 100

Lead Generation Social Media Lead Ranking Lead Scoring 100

Smashmouth Marketing

MAY 6, 2022

One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment with a sales qualified lead (SQL.) Bring value. Get a commitment to bring more value to them. Close for Meeting 2.

Sales Qualified Leads 124

Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

Smashmouth Marketing

AUGUST 23, 2013

I personally may have benefitted by 1 or 2 a day. The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation. The outbound function assigned to these leads is typically referred to as Inbound Response.

Cold Calling 100

Cold Calling Hubspot Lead Ranking Lead Scoring 100

Smashmouth Marketing

JANUARY 7, 2010

Bring value. "If If you ask me anything I don't know, I'm not going to answer:" Believe me, this has value. What better reason to keep the conversation alive than "actually, I may not be the perfect person to answer that. Ask open ended questions -- leading questions. Are you trying to do qualified lead gen ?

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 100

Smashmouth Marketing

JUNE 23, 2009

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. I know there is research that supports getting in touch with a person immediately after they visit your site.

Leadlander 100

Leadlander Lead Ranking Lead Scoring Leads 100

Smashmouth Marketing

JUNE 22, 2009

In fact, the typical style of me and my team is to see if we can't research the person a bit, learn a little about their company, see if we may already know them or someone that knows them, and then proceed. I know there is research that supports getting in touch with a person immediately after they visit your site.

Leadlander 100

Leadlander Lead Ranking Lead Scoring Leads 100

Smashmouth Marketing

SEPTEMBER 25, 2019

conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. When I was recently at the Sales 2.0 When at all possible, do Face-to-Face meetings.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 25, 2019

conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. When I was recently at the Sales 2.0 When at all possible, do Face-to-Face meetings.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

JUNE 25, 2009

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

Enterprise adds marketing automation features such as lead scoring and automated lead conversion as well as advanced process design using the workflow design tool. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Ranking 100

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

JULY 6, 2010

As Michael Damphousse says, "Good content creates value. Value creates trust. And, yes, trust creates leads.". On the Internet, it's all about content, whether you have a product to sell, service to offer or leads to pursue. Here are a few of my favorite comments: "Numerous mistakes indicate a lack of attention to detail.

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. That, by the way is the nugget of this whole piece.). Look at Dell’s Digital Nomads.

User-Generated Content 100

User-Generated Content Lead Generation Consulting Marketing Prospects 100

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” That, by the way is the nugget of this whole piece.) Look at Dell’s Digital Nomads.

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

JUNE 7, 2009

Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event. Just thought I would highlight the conference schedule , which is so chock full of marketing value, I wish I was bringing a whole team of Green Leads' folks to attend them all. Make Every Investment Count: The Measure of Marketing.

B2B 100

B2B Marketing Budget Conference CMO 100

Smashmouth Marketing

JUNE 7, 2009

Thank you to MarketingProfs and Anne Handley ( personal blog ) for what should be a stellar event. Just thought I would highlight the conference schedule , which is so chock full of marketing value, I wish I was bringing a whole team of Green Leads' folks to attend them all.

B2B 100

B2B Marketing Budget Conference B2B Sales 100

Smashmouth Marketing

DECEMBER 26, 2008

The law of large numbers means that there will be something of value in the volume. Relentless as they are, I'm sure there may be some value in the network effect of just anyone following you. I always take a peak at a bio and the most recent top 5 or 10 posts to see if I'll find the person interesting, and only then do I follow.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

MAY 29, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. Joe: First, they should take advantage of and capitalize on every qualified lead sent to them by marketing. It’s not uncommon for sales people to ignore qualified leads simply because the first couple they called didn’t work out. Conference this week. Joe: Sales 2.0

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 20, 2008

The law of large numbers means that there will be something of value in the volume. Relentless as they are, I'm sure there may be some value in the network effect of just anyone following you. I always take a peak at a bio and the most recent top 5 or 10 posts to see if I'll find the person interesting, and only then do I follow.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

MAY 8, 2009

Get out into the field, ask for feedback, but add value during this process. Marketing should hold sales responsible for what they do with a marketing generated lead. Sales should hold marketing responsible for generating the right leads. Facebook for personal. Marketing and sales leaders need to know metrics inside out.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

MAY 6, 2009

I'll be writing a more detailed article later, but I wanted to share some tweets of value from the day thus far: jkrohrs : Actionable idea #6 for CMOs in down economy: "Outsource." stephfierman : Singer John Legend performing live -saying core of his own personal brand is building trust among his fans #cmoclub. More done with same $.

CMO 100

CMO SMS Trigger Marketing Twitter 100

Smashmouth Marketing

MARCH 25, 2009

conference, I had several conversations and debate about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. Tags: lead gen marketing appointments sales2.0 When I was recently at the Sales 2.0

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

MAY 22, 2009

Get out into the field, ask for feedback, but add value during this process Marketing and sales leaders need to know metrics inside out. Facebook for personal. Conversion rates at each stage of the funnel. ROI for every program , etc. The exception are Facebook Fan Pages for companies, products and brand presence. cmoclub sales.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

MAY 19, 2009

I'll be writing a more detailed article later, but I wanted to share some tweets of value from the day thus far: jkrohrs : Actionable idea #6 for CMOs in down economy: "Outsource." Only be happy when sales is complaining less than normal about leads" #cmoclub samdecker : In "7 Ideas for CMOs" Session. More done with same $.

CMO 100

CMO SMS Trigger Marketing Demand 100

Smashmouth Marketing

JUNE 5, 2009

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. As for Oracle and SAP - they're always on Green Leads ' radar. each, the additional leads are a bonus). They meet their promise.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. As for Oracle and SAP - they're always on Green Leads ' radar. each, the additional leads are a bonus). They meet their promise.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

MAY 11, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. Joe : First, they should take advantage of and capitalize on every qualified lead sent to them by marketing. It’s not uncommon for sales people to ignore qualified leads simply because the first couple they called didn’t work out. Conference this week. Joe: Sales 2.0

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

MARCH 27, 2009

conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. When I was recently at the Sales 2.0 When at all possible, do Face-to-Face meetings.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MAY 1, 2009

I have always found him an engaging, insightful, and a personal inspiration to many. Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. The word that springs to mind when I think of Gerhard is "Passion". Today sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

I have always found him an engaging, insightful, and a personal inspiration to many. Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. The word that springs to mind when I think of Gerhard is "Passion". Today sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

OCTOBER 4, 2009

What would you share with those one-person marketing departments that are out there? You have to be realistic about what you can do with the team that you have available to you, whether it’s 10 people or just one person. But on the B2B side the value prop is a bit less clear still. Aaron: Run, fast? Just kidding, of course.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

What would you share with those one-person marketing departments that are out there? You have to be realistic about what you can do with the team that you have available to you, whether it's 10 people or just one person. But on the B2B side the value prop is a bit less clear still. Aaron: Run, fast? Just kidding, of course.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100