Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced its integration with marketing software provider Marketo, allowing businesses to drive and optimize the ROI of their video content. The offering is now available through Marketo LaunchPoint.

Marketo 50

Marketo ROI Demand Video Marketing 50

Vidyard

MARCH 12, 2014

If you funnel video engagement data into your MAP, you can see which leads are watching specific videos and start scoring them based on how much content they’ve watched. Is video effective for reviving dead opportunities and old leads? of leads who interacted with a video made a purchase – a big jump from the 5.4%

Marketo 52

Marketo Video Marketing Top of Funnel Click Rate 52

Vidyard

AUGUST 6, 2015

What is a quality lead? The portrait of a perfect lead is different for your organization than mine or the next marketer’s, but we can all agree that those who are most likely to convert into paying customers in the shortest amount of time are, generally, the highest quality leads. I mean … really?

Lead Ranking 50

Lead Ranking Lead Scoring Sales Qualified Leads Leads 50

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team. Content gates to collect viewers’ lead information.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Vidyard

APRIL 21, 2016

Like knowing that your top quality leads — those that MQL — are 3.4x Webinar: How to Rev Up Your Revenue Engine by Adding Video Data to Marketo. Or how about knowing when to send a lead directly to sales when they’ve already consumed the threshold level of video that you know their account has a high propensity to close.

Lead Ranking 50

Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 50

Vidyard

FEBRUARY 4, 2014

Fortunately, you can use videos to solicit more information from potential customers when they are most engaged because videos make for great lead generation tools once they’re optimized. Asking viewers to enter their email address before gaining access to a video allows you to create a new lead as soon as a prospect expresses interest.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

JUNE 26, 2018

Vidyard’s enhanced video player now supports JavaScript minification, SEO enhancements and advanced responsiveness to help optimize the performance and ranking of video-first websites. Best-in-Class Marketo Integration: Vidyard is now a fully certified Marketo integration, the first video platform to achieve this status.

Video Marketing 65

Video Marketing Marketing Management Business Marketo 65

Vidyard

JUNE 26, 2018

Vidyard’s enhanced video player now supports JavaScript minification, SEO enhancements and advanced responsiveness to help optimize the performance and ranking of video-first websites. Best-in-Class Marketo Integration: Vidyard is now a fully certified Marketo integration, the first video platform to achieve this status.

Video Marketing 58

Video Marketing Marketing Management Business Marketo 58

Vidyard

OCTOBER 3, 2018

Rake in the SEO benefits Unlike uploading a video to YouTube (which gives YouTube all of the search value connected to your content), having a video library for your business means that you can embed videos directly into your site and reap the search engine optimization (SEO) rewards—think increased site traffic. ” Again.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Vidyard

OCTOBER 11, 2018

That’s why we’re excited to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. See exactly how his team uses targeted video content across their digital properties and nurture programs to produce more educated leads and to faster deal cycles.

Video Marketing 74

Video Marketing Planning B2B Thought Leadership Cross-Selling 74

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. “Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

JANUARY 8, 2020

Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. What is Lead Scoring?

Lead Ranking 91

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 91

Vidyard

OCTOBER 3, 2018

Rake in the Video SEO Benefits Unlike uploading a video to YouTube (which gives YouTube all of the search value connected to your content), having a video library for your business means that you can embed videos directly into your site and reap the search engine optimization (SEO) rewards—think increased site traffic.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

FEBRUARY 13, 2020

Video is a powerful medium and its value to businesses is only increasing because it is both more convenient and more compelling to digest than text-based content. of those video viewers became leads, and 29.3% of those leads became sales qualified leads (SQLs), which resulted in £1.6million lifetime value. ”.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

SEPTEMBER 1, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. So without further ado: Eloqua. Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Vidyard

JULY 29, 2014

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. Can you gate videos for lead generation? They also have a helpful Slideshare.

RFP 50

RFP Marketing Automation Services Marketing Automation Automation 50

Vidyard

JANUARY 8, 2020

Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. What is Lead Scoring?

Lead Ranking 65

Lead Ranking Lead Scoring Sales Qualified Leads Top of Funnel 65

Vidyard

JULY 2, 2015

With that being said, marketers have to make sure that they’re getting their money’s worth: generating quality leads and securing solid ROI. Seriously—you can track which videos your leads have watched, how far through the video they watched, and whether they replayed certain parts of the video.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

Vidyard

MARCH 19, 2014

Even more importantly, however, they’re the best video marketing role model you can have because of the way they track their video performance using integrations with Marketo and Salesforce. In fact, they’ve influenced over $125M in marketing pipeline based on lead’s interaction with video content!

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Vidyard

SEPTEMBER 2, 2015

And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size. That’s probably why more than 100 vendors have swelled the ranks of those offering automation tools. Read the post.) Read the post.)

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Vidyard

OCTOBER 18, 2016

Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. Each day businesses are missing out new leads, and new customers using video. Yes, you really can do all of that with video! Get My Ticket. Get My Ticket.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

SEPTEMBER 14, 2021

By putting a literal face to the name, you give potential clients a visual of who you are and the value you can offer. Leverage screen sharing to show rather than tell the value-add offer you are presenting. See it in Action This quick screen share video was made for the Marketo integration with Vidyard.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

FEBRUARY 13, 2014

Ultimately, however, everyone linked back to very clear value statements outlining why the Video Marketing Platform is so different. We’re all about powering internal and external video collaboration across organizations, all the while ensuring you drive real business value with your videos.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Vidyard

JUNE 4, 2013

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Vidyard

APRIL 4, 2017

That’s why we’re excited to have Paulo Martins, Head of Digital Marketing, Marketo share his keynote Achieving MORE with LESS using Video for Digital and Demand Gen. See exactly how his team uses targeted video content across their digital properties and nurture programs to produce more educated leads and to faster deal cycles.

Video Marketing 50

Video Marketing Planning B2B Thought Leadership Cross-Selling 50

Vidyard

NOVEMBER 11, 2016

Lenovo surpassed its target of 17,000 new leads by 50% with over 25,000 and blew away its goal of 34,000 reactivated leads by engaging over 91,000 contacts. They increased the number of marketing qualified leads by 250% and improved lead quality by 200%. Best Personalized Video Campaign. Winner: Reltio. Winner: Terminus.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

MAY 9, 2017

Vidyard’s video platform for business was selected based on strategic value and innovation to the digital enterprise now and in the future. Marketing and sales teams accelerate sales cycles by creating personalized and interactive video that drives engagement, captures leads and guides the buyer’s journey.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

Vidyard

FEBRUARY 13, 2020

Video is a powerful medium and its value to businesses is only increasing because it is both more convenient and more compelling to digest than text-based content. of those video viewers became leads, and 29.3% of those leads became sales qualified leads (SQLs), which resulted in £1.6million lifetime value.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. Video is Becoming More Integrated with Business Systems.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Vidyard

OCTOBER 31, 2017

AI chatbots are exploding in popularity, especially as website lead-gen tools, and video is entering a renaissance, delivering click-through and open rates the likes of which haven’t been seen since AT&T ran the world’s first banner ad. Attend Fast Forward to catch The Rise Of The Video-Enabled Business and see.

Video Marketing 84

Video Marketing Planning Digital Marketing Funnels Banner Ads 84

Vidyard

OCTOBER 16, 2013

A video library lets you carefully present content you’ve mapped to the buying cycle and control the content journey that your leads navigate through. Convert Once leads are hanging out on your website based on your attraction-stage videos, you’ll have a chance to convert them with long-form content addressing mid-funnel topics.

Top of Funnel 51

Top of Funnel Inbound Marketing Video Marketing Planning 51

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50