LeadSloth
JUNE 23, 2009
Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. ROI reporting : see which activities result in new leads.
LeadSloth
AUGUST 26, 2010
This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Lead Intelligence. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# Lead Intelligence. Pardot’s Social Insight is focused on Lead Intelligence.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
JULY 12, 2010
Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. In addition to the website, HubSpot offers a range of SEO tools for keyword discovery, keyword selection, rank tracking and more. With the improved Lead Manager, you could even use HubSpot as your CRM system.
LeadSloth
MAY 5, 2010
Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). Social Media doesn’t change anything about that: capturing, nurturing and scoring simply isn’t very social.
LeadSloth
FEBRUARY 17, 2010
Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? Lead Nurturing. Lead Intelligence. Intra-company Collaboration.
LeadSloth
SEPTEMBER 24, 2009
If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. For example, focus on a particular product or market segment with a high value. Make Sure You Have Enough Leads. If your problem is lack of raw leads, first address that problem. Describe Your Lead Flow.
LeadSloth
JANUARY 12, 2010
1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)
Expert insights. Personalized for you.
100 
Let's personalize your content