Paul Gillin

OCTOBER 5, 2011

In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. I unsubscribe from any e-mails that don’t offer clear value to me. Gizmo’s Freeware – Why pay for commercial software when products of equal or greater value are available for free?

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JANUARY 6, 2011

There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. Traditional marketing is campaign-oriented: Put a message in the field and then sort through the surge of leads and responses that come in. There are many blind alleys and few big scores.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JANUARY 26, 2016

It’s time for B2B marketers to let go of their obsession with perfect production values and get on with just putting good content out there for customers and prospects.” – Elizabeth Williams (l.). Channels and tactics will come last, not first anymore, at last.” – J-P De Clerck.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

FEBRUARY 2, 2012

My 15 months of hell taught me otherwise, and that’s why I was curious when Dan McDade sent me a copy of The Truth about Leads. McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. These tactics can generate a lot of names, but not many qualified leads.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

MAY 27, 2010

As the community grows, so does the value of the resource to all involved. They get value from the submissions of the active few. They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. B2B Value Discussion was the first “killer app” of B2B communities.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

MAY 4, 2012

What follows is an engagingly uplifting read that focuses on making the most of your productive time so that you can maximize the value of your downtime. Sleep deprivation and 17-hour workdays ultimately impair judgment and lead to bad decisions. The phenomenon Digital Leader addresses is familiar to many of us.

Social Media 50

Social Media Demand Lead Scoring Lead Ranking 50

Paul Gillin

AUGUST 4, 2011

In a survey of marketers conducted by BtoB magazine last year , Facebook was ranked last in usefulness among the top five social networks, trailing blogs, LinkedIn, YouTube and Twitter, in that order. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. SAP plays inline videos.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

APRIL 18, 2012

My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. This makes LinkedIn a compelling new tool for professional networking and lead generation. Both services provide great value for brands in very different ways.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

AUGUST 20, 2010

He generously consented, and two years later put me onto a lead that got me my first real journalism job. This is a shame, because I'm less likely to remember an encounter that has no value to me. Give value, too. Today, the shoe is on the other foot. Here’s my advice: Do your research.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. The portal looks like a good investment, yielding a positive first-year ROI and blowout value in the third year.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 6, 2012

The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores. This addresses the problem of lead quality, which is the biggest cause of sales waste.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

NOVEMBER 28, 2011

CIOs also closed ranks against Internet-based e-mail and the Web itself in the early days of those technologies, citing fears that employees would use their new toy computers for games or would subvert the central control of the IT organization. In the future, value will come from generating demand that never existed, as the iPhone has done.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 26, 2013

In the seventh inning, leading by five runs, Red Sox manager John Farrell replaced pitcher Alex Wilson with Craig Breslow despite the fact that Wilson had struck out the previous two men he faced, the last one on three pitches. Was this really necessary with a five-run lead? Breslow gave up a run-scoring single on the first pitch.).

Allocation 50

Allocation Wikipedia Lead Scoring Lead Ranking 50

Paul Gillin

JANUARY 16, 2012

IBM’s internal think tank, the Institute on Business Value, discovered that collective intelligence delivers three major benefits: Discover new ideas. There are many ways to apply these benefits, ranking from improved product design to global sales contests. Leverage skills and distribute workload. Joerg Dreinhoefer, GAD.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 9, 2010

They are flexible gathering halls that can fill a wide variety of purposes ranging from product development to lead generation. The more active the member is, the higher his visibility and the greater the value of the network to his personal success. Top coders win money and also visibility that leads to jobs and lucrative contracts.

Social Networks 50

Social Networks Work Management Marketing Management B2B 50

Paul Gillin

AUGUST 9, 2012

More than five years after Twitter launched, we still hear questions all the time about its value. People with large Twitter followings can quickly magnify a complaint with a single retweet, and the media has learned to use Twitter both as an amplifier and a leading indicator of developing news. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. ” Holy cow!

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

OCTOBER 31, 2011

Probably, because it can lead to policies that are intended to preserve these positions instead of moving toward the jobs that are growing. Autor : Look at an example of something that’s been automated out of value: Horses used to be our main form of locomotion but now they’re hardly needed. Should we be worried about that?

Enterprise Management 50

Enterprise Management Training Work Management Education 50