Predictive Lead Scoring at Marketing Nation Roadshow 2014
Lattice
OCTOBER 24, 2018
Did you miss out on seeing Predictive Lead Scoring in action at this year’s Marketo Marketing Nation Summit? Fear not, …
Lattice
What Happens After You Score Your Leads
Lattice
OCTOBER 24, 2018
You Scored, Now What? Many companies begin their predictive marketing journey by starting with predictive lead scoring, as a …
Lead Scoring 
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Sales & Marketing Alignment: How to Synergize for Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Trending Sources
Predictive Lead Scoring FAQs
Lattice
OCTOBER 24, 2018
With all of the noise in the predictive lead scoring space, it is easy to get lost in the clutter.
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3 Interesting Ways to Use your Predictive Lead Score
Lattice
OCTOBER 24, 2018
Improving Your Go-To-Market Strategy with Predictive Lead Scoring We firmly believe that the value of predictive lead scoring …
Lead Scoring 113
113 
Why Sales Should Stop Ignoring Lead Scores
Lattice
OCTOBER 24, 2018
Much to the chagrin of marketers far and wide, many B2B sales reps have been conditioned to ignore lead scores …
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Who’s Responsible for Predictive Lead Scoring Success?
Lattice
OCTOBER 24, 2018
To ensure success with predictive lead scoring, it’s important to clearly define roles and responsibilities. Here are two common …
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127 A Fun Look at Traditional Lead Scoring (Cartoon)
Lattice
OCTOBER 24, 2018
Traditional lead scoring is a lot like kissing frogs. You never know if you exactly got it right until …
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138 
You Have a Predictive Lead Score, What’s Next?
Lattice
OCTOBER 24, 2018
Once you launch predictive lead scoring, you must education your sales team on … Re-align with Sales.
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Turbo-Charge Your Lead Engine with Predictive Lead Scoring #MKTGnation14
Lattice
OCTOBER 24, 2018
We’re live at The Marketing Nation Summit in San Francisco this week. Earlier this morning, Brian Kardon joined Beki Scarbrough …
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Getting Started with Predictive Lead Scoring: Best Practices on Ramping up your Model
Lattice
SEPTEMBER 26, 2016
Whether you recently invested in a predictive lead scoring solution or currently evaluating vendors, knowing how you will operationalize the.
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How To Make Lead Scores Relevant For Your Sales Team Again
Lattice
OCTOBER 24, 2018
Does this sound familiar? You rolled out your marketing automation program over the past two years, aligned with your sales …
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Fist Fights and Lead Scoring: How a Predictive Approach Improved Alignment
Lattice
SEPTEMBER 26, 2016
Melissa Davies, head of global marketing operations at SLI Systems, is a firm believer in predictive scoring. In fact, she.
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127 The Power of the Cloud: Uncover Hot Leads Hiding in Plain Sight with Predictive Scoring
Lattice
OCTOBER 24, 2018
Quick, look at your lead funnel activity and try to identify the companies that matter most to your business.
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How DocuSign Boosted Conversions with Predictive Lead Scoring #SDSummit
Lattice
OCTOBER 24, 2018
Earlier today, one of our favorite marketing nerds, Ryan Schwartz of DocuSign joined Brian Kardon of Lattice to share …
Lead Scoring 124
124 Why Predictions Matter: Cloudy With A Chance Of Hot Leads
Lattice
OCTOBER 24, 2018
We often get asked the question – how is Predictive Lead Scoring different from traditional lead scoring?
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Predictive Marketing 101: How to Operationalize your Predictive Scores
Lattice
JANUARY 6, 2016
Now that you have a predictive score for your leads you probably have plans to adjust the way your sales team follows up with leads. But have you thought about how you might use the score in your marketing programs as well? Consider differentiating the type of invitations your leads receive to events based on their score.
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Segmenting and Retargeting Predictive Qualified Leads (PQLs)
Lattice
OCTOBER 24, 2018
You’ve finally got your predictive lead scoring software up and running. Congratulations! Your model is working and you’re finally able …
DocuSign Talks about Smart Lead Scoring at VentureBeat GrowthBeat
Lattice
OCTOBER 24, 2018
The Marketing and Sales Secrets Behind DocuSign’s Success Predictive marketing was one of the big themes out of VentureBeat’s …
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Finding Your Perfect Match: What Online Dating and Predictive Lead Scoring Have In Common
Lattice
OCTOBER 24, 2018
With Valentine’s Day around the corner, I’ve noticed an influx of advertising of the various online dating sites …
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160 Should You Ignore Marketing Automation in your Predictive Lead Scoring Model?
Lattice
OCTOBER 24, 2018
You’ve dedicated so much time and effort into capitalizing on your marketing automation tool. The emails. The landing pages.
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#MKTGNATION: Rev Up Your Lead Engines with Predictive Scoring
Lattice
SEPTEMBER 26, 2016
Marketo’s Marketing Nation Summit is in full swing. As you walk around 4th and 5th Streets in San Francisco, you’ll.
Lead Scoring 113
113 
Lattice on Lattice: How Sales uses Predictive Qualified Leads
Lattice
SEPTEMBER 26, 2016
Many think that predictive lead scoring only works for companies with an abundance of inbound leads, but this isn’t the.
Don’t Just Score Leads: How Mindjet and Juniper Are Predicting Their Next Customer #EE13
Lattice
OCTOBER 24, 2018
Yesterday, Brian Kardon was joined by Juniper Networks’ director of enterprise marketing, Abner Germanow and.
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Account Scoring – The New Black?
Lattice
OCTOBER 24, 2018
As we lead up to Eloqua Experience 2013, I remembered back to last year’s event in.
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164 The SLAs You Need for Predictive to Work
Lattice
JANUARY 11, 2016
Our customer success team works very closely with our customers to ensure that value from predictive can be measured and realized. Clarity on how leads will be handled by marketing and sales at each step of the funnel. Below is an example SLA definition: Funnel Stage : Marketing Qualified Lead (MQL) to Sales Accepted Lead (SAL).
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All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
Lattice
NOVEMBER 13, 2015
Just like traditional lead scoring, predictive marketing ranks your leads and accounts with fit and behavioral attributes. But unlike traditional lead scoring, predictive can identify external buying signals such as the number of job postings, amount of revenue growth, new executives, etc.
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The Makings of an Award-Winning Video Marketing Tech Stack
Lattice
OCTOBER 9, 2015
For the middle of the funnel, we produce videos telling our customers’ stories to show the value that we can bring through predictive marketing. For the bottom of the funnel, we share product demo videos for a deep dive or educational videos on how to get more value out of our applications. Here are a few samples: TOFU.
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Enriching Your Account Universe: Turn Data into Revenue
Lattice
MARCH 16, 2016
Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities. Lattice will now write back more than just a score into your marketing automation and CRM systems; we’re adding thousands of account attributes. industry, revenue, employee band).
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Using Predictive Analytics in 2016 to Drive Full-Funnel Demand
Lattice
NOVEMBER 18, 2015
Most marketers are looking to grow revenue for their businesses by doing one or more of the following: Acquiring new high quality leads to nurture and develop programs against. Prioritizing existing leads and accounts to focus all sales and marketing efforts on the best opportunities. Acquire High Quality Leads.
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Making the Case for Predictive Marketing and Sales
Lattice
SEPTEMBER 21, 2016
Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.
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100 Chasing Unicorns at MarTech 2016
Lattice
MARCH 23, 2016
No, not the mythical beast with a horn and flowing mane (although those did make an appearance in some presentations), but those private companies valued at $1 billion or more. I loved his example of a process that follows this rule: Predictive lead scoring systems.
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The Next Generation Platform for Account-Based Everything is Here!
Lattice
MAY 24, 2016
Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. What good is a score if you can’t put it to work? Customers have been able to use scores with intent data to get better fidelity insights into who is in market.
Attention, #MKTGNATION: Are You a #MKTGgenius?
Lattice
SEPTEMBER 26, 2016
Are you a master of automation, a wizard of segmentation or a sorcerer of lead scoring? #MKTGNATION, We Want to Hear from You!
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Intent Data for Account-Based Marketing: Diamond in the Rough or Just Plain Pixie Dust?
Lattice
MAY 4, 2016
It is a time-based signal that, when used with predictive scores for your leads and accounts, will let you figure out when the best time is to reach out to the account. So its value to marketers is in fact substantial. On the other hand, intent data can be used in many ways beyond identifying prospects.
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100 Smiling’s our Favorite – Happy Holidays from Lattice
Lattice
DECEMBER 18, 2015
Sales doesn’t believe that marketing is sending over quality leads, and marketing thinks sales is ignoring their leads. Sales starts getting predictive scores so they know which contacts to call first, increasing their efficiency. Here’s what happens when you deploy predictive marketing from Lattice.
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100 Now Available On the AppExchange!
Lattice
MAY 3, 2016
The app drives four key use-cases for sales: Prioritize sales effort: Buyer Insights provides lead, contact and account scores that indicate which buyers are most likely to convert. so that reps get a 360-degree view of their prospects and customers. Most importantly, sales does not have yet another tool to log into.
Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
Lattice
DECEMBER 14, 2015
More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. After all, sales teams don’t celebrate when they win a lead; they celebrate when they close accounts. All jokes aside, get ready for account-based marketing to explode. What did you think of the event?
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Get the Inside Scoop on Account-Based Everything
Lattice
AUGUST 9, 2016
With the application of machine learning, this data helps generate an account score and insights into why a company is a good fit or not. Knowing how to talk to these identified accounts is key in maintaining an open conversation that leads to increased conversions.
How to Get Real ROI from Predictive Marketing and Sales
Lattice
DECEMBER 15, 2015
By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects. Getting buy-in into predictive programs.
A Lattizen Year in Review – Top Content
Lattice
DECEMBER 28, 2015
Predictive Lead Scoring FAQs. Here’s a quick look at the questions we hear most often about all things predictive lead scoring: best practices, comparing vendors, measuring impact and more. In short, intent data represents a signal of interest and intent to purchase. This is a great primer for predictive marketing newbs!
The ABM Revolution is Here!
Lattice
APRIL 22, 2016
But rather than overthrowing a government, this revolution has completely turned established lead generation tactics on their head, and is shaking up marketing teams from coast-to-coast. Like any good revolution, the ABM revolution has come in with a bang, smashing through existing traditions and creating a frenzied mob.
One Company | One City | One Lattice
Lattice
JANUARY 25, 2016
Lattice was in need of a revamp on our core values; so 11 employees volunteered to come up with these values and presenting them to the rest of the company. It’s also worth noting all of the communications to employees leading up to the event. We wanted to just tease them with what was to come.
Preparing your Enterprise for AI: Lessons from predicting sales for B2B
Lattice
OCTOBER 5, 2016
With Salesforce’s Einstein, Oracle’s Intelligent App Cloud, Amazon Machine Learning, and countless other horizontal AI solutions now in the market, it is worth understanding how organizations can extract value from AI. Business Intelligence was the last successful analytics killer-app in the enterprise.
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190 The Most Important Metric for Predictive Marketers
Lattice
DECEMBER 10, 2015
A few weeks ago I published an article in AdExchanger titled “Should A Data Scientist Lead Your Marketing Team?”. This leads to two questions: a> Can you model buying behavior accurately? We received a deluge of feedback in response asking me to explain what I meant. This metric is AUC – short for “area under the curve”.
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