Kaon

MARCH 13, 2018

You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions. EBCs are being used by leading brands to create 360-degree environments that immerse attendees in an experience. For more information about Kaon, visit www.kaon.com.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

FEBRUARY 28, 2019

Today, customers are less focused on product features and more on how the technology will lead them to improved outcomes. It becomes more challenging for companies to articulate their complex products’ value without defaulting to “speeds and feeds” or “feature/functionality” descriptions, according to the Marketing 4.0:

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

AUGUST 16, 2017

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®.

Press 133

Press B2B Lead Ranking Trade Show 133

Kaon

MAY 24, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset. Trio will accelerate VR sales and marketing applications for Fortune 500 companies.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Kaon

FEBRUARY 26, 2016

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. The answer is simple.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Kaon

AUGUST 15, 2018

Yes, there remains much work to do to fully realize the potential of these technologies, but early adopters are already proving how much better their prospects and customers understand the value of complex products and solutions after engaging with these experiences.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Kaon

AUGUST 22, 2019

This week, Kaon Interactive announced the launch of its Laboratory Design Tool (LDT) — a first-of-its-kind, interactive laboratory plan and design tool that enables the visualization of laboratory configurations and communicates the unique value of laboratory products and services.

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Kaon

FEBRUARY 16, 2018

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, today announced that their 3D product and solution experiences are now available in WebVR using the Microsoft Edge, and other WebVR supported browsers upon their release.

Lead Ranking 113

Lead Ranking Press Product B2B Sales 113

Kaon

OCTOBER 18, 2017

The company has found that this is a cost-effective way to create an emotional connection and communicate a unique value proposition. As more Tango- and Daydream-enabled devices like the ZenFone AR are introduced to the market, leading global B2B sales teams will increasingly adopt the technologies as a competitive differentiator.

Lead Ranking 0

Lead Ranking Features B2B Sales Advertising Agencies 0

Kaon

FEBRUARY 27, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D photo credit: Dave Rezendes. View a quick Kaon 3D AR Scenes video.

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Kaon

JULY 2, 2015

Use Visual Storytelling to Communicate Value. According to the MHI Research Institute, in both 2013 and 2014 companies claimed that their number one pain point was the ‘inability of their sales team to communicate their value story.’ Read the full version posted on Sales Initiative.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

FEBRUARY 7, 2017

This shift has rapidly evolved from offline to websites, to smartphones, to tablets, to kiosks and large touch screens, to social media, and leading to interactive experiences everywhere. This means we have to innovate in how we deliver our value stories, and demonstrate the outcomes that our products and solutions will deliver.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

JULY 31, 2015

Savvy CMOs have figured out that one of their key marketing objectives is to be able to cost-effectively deliver a consistent and compelling articulation of their differentiated value at every customer touch point, with or without a company representative present. Gavin Finn is president and CEO of Maynard, Md.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

JUNE 16, 2015

With smartphones and tablets never out of reach, millennials are leading the trend toward increased digital engagement. (It Value-Based over Price-Based Selling. The value of a service or product outweighs the price for the millennial generation. Mobile is the Movement.

Rules 100

Rules Cross-Selling Multi-Channel Mobile Marketing 100

Kaon

MAY 26, 2020

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, won two Awards of Excellence for its interactive solutions in the 26th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

JULY 20, 2015

As a consequence, executives have come to us with the problem that their sales and marketing teams are not consistent in articulating their value propositions, causing them to lose deals early in the buying cycle they should have won. We help them solve that problem. What industries do your serve? And then we expand outward.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

MAY 5, 2020

Kaon Interactive , the leading provider of interactive, 3D marketing and sales applications for global B2B brands, has been awarded the Customer Experience Transformative CEO Award for Digital Transformation by The CEO Forum , in recognition of our President & CEO Gavin Finn.

Digital Transformation 29

Digital Transformation Trade Show B2B Sales Conference 29

Kaon

DECEMBER 9, 2015

In 2016, we will participate in the resurgence of value in how marketers frame their strategies and messaging. What is critical to address in every customer venue and channel is the bridge between business needs (identified or latent) and the value of the solutions that your company delivers. The Digital Core.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100

Kaon

FEBRUARY 27, 2020

DXC Workplace and Mobility leaders have used the DXC MyWorkStyle interactive application to clearly communicate the unique value of DXC solutions. It’s not us pushing it to our sales team, it’s them pulling for it and mandating its use because they see so much value in it.

Buying Cycle 26

Buying Cycle Storytelling Content B2B Sales 26

Kaon

OCTOBER 4, 2017

Certainly, continuing to develop emotional connections post-purchase leads to loyal customer relationships. These enhanced experiences were intended to create a deeper understanding of the company’s differentiated value propositions. Augmented reality, for real.

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

JANUARY 31, 2019

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, has been named a Top 10 Sales Technology Solutions Provider by CIO Applications. The accolade rounded out a strong year for the company, which saw double-digit increases in revenue and customer growth in 2018.

Advertising Agencies 22

Advertising Agencies Digital Transformation Mobile Advertising Paid Search Agency 22

Kaon

NOVEMBER 9, 2017

These guidelines exist as shareable documents, accessible to the entire company, that explain the vision, story and values of a company’s brand. As Gavin Finn, CEO and president of interactive marketing company Kaon Interactive explains, “When marketers create value messaging, the customer’s expectation is framed by those messages.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Kaon

JULY 10, 2020

These data lead to the conclusion that firms that ‘invest’ in marketing, especially in tough times, can achieve a payoff via various revenue drivers and will realize gains beyond just the short term.” Winners were also found to spend significantly more on marketing than losers. Marketing tools.

Paid Search Agency 147

Paid Search Agency Companies Marketing Budget Budget Programs 147

Kaon

MARCH 12, 2020

This particular app is deployed a variety of ways, which leads to different engagement distributions (colors indicate different device types): About half the usage of this app is on the company’s website, with individual 3D, interactive, product tours available either on the main product page or on a dedicated 3D product sub-page.

Marketing Analytics Tools 205

Marketing Analytics Tools Lead Ranking Distribution Analytics 205

Kaon

JULY 14, 2015

The objective of content marketing has shifted from lead generation to developing effective engagement. Same brand, same message, same value story. Nine out of 10 B2B marketers are actively using content marketing, regardless of their size or industry. Here are some lessons learning from the world of content marketing.

Deliverability 100

Deliverability Content Interactive Marketing Lead Ranking 100

Kaon

SEPTEMBER 26, 2019

Tina was the lead for her team and mentored new project managers in addition to providing support as a subject matter expert. Cathy joined Kaon in 2019 to lead the company’s finance department. Prior to Kaon, Tina worked at Senior Systems, managing database implementations and customer training. Ca thy Vrountas, Director of Finance.

Class 30

Class Enterprise Management Work Management Marketing Management 30