eTrigue
FEBRUARY 2, 2022
The ability to build emails and landing pages, quickly craft campaigns and automate the management of leads are just some of the capabilities provided. Detailed analytics, lead scoring, real-time lead alerts and integration with CRM keep sales informed so they know when best to contact the prospect. Patience is a virtue.
eTrigue
DECEMBER 2, 2021
Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. A key vision for the demand center is to help transform the marketing function from a perceived cost center to a vital revenue-generating engine for the enterprise.
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eTrigue
FEBRUARY 23, 2022
Vendors need more business value from partners and might need new ones. Yet Forrester in a 2021 report states: “Nine of ten new partner/vendor relationships fail to return value, should you need them”. Align vendor and partner resources on these lead generation campaigns, partner by partner.
eTrigue
NOVEMBER 2, 2021
Because yes, it’s essential that we stay in contact with our leads and customers, but that doesn’t mean we need to be pressing send hundreds of times per day. Create at least two versions of a survey — one for customers who complete the buyer journey and make a purchase, and one for leads who were close to buy in but didn’t seal the deal.
eTrigue
SEPTEMBER 2, 2021
They add credibility to your brand and are used as a social proof of your product’s value. One thing you can do to optimize your video for sales conversion is to add call-to-actions in your video to help you measure video engagements and to score leads. Ruth Roberts made an extra $5,000 when she used a video sale letter.
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