Cintell

APRIL 7, 2016

While clustering a customer database is a helpful starting place, high-performing organizations are seeing real business value from researching deeper information about their audience that covers more than demographic or firmographic details. In our own study , we found that companies who exceed lead and revenue goals are 3.4X

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

MARCH 3, 2016

With a persona-based approach, companies have seen 20% increase in pipeline value, 100% increase in sales qualified leads year over year, 50% increase in conversion, and 5X more contacts mapped to a persona and responding to campaigns. I shared my own perspective on the world of personas after they are created and researched.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

DECEMBER 20, 2019

Too many ideas can be overwhelming and lead to less interest in your content due to cognitive load. It could be a big promise of value in the beginning or identifying a threat or pain point that must be addressed. Leverage Interests and Preferences. Use Emotions to Form Strong Connections. All successful videos do this in some way.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

FEBRUARY 25, 2015

There’s plenty of fervor around the need for buyer personas; so why do some fail to deliver real value? But there is a very sobering gap between the perceived value of buyer personas and the actual, realized value. They may look nice on the wall of your cubicle, but what value do they really provide?

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

FEBRUARY 10, 2016

PegaSystems saw a 20% increase in pipeline value, 100% increase in sales qualified leads year over year, 50% increase in conversion, and 5X more contacts mapped to a persona and responding to campaigns.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

JULY 15, 2020

Although buyers in the past may have decided where to spend their resources based on the value they receive from your product, today’s customers have been much more concerned with the quality of a company’s customer service. Learning the value of self-service and personalized support. Final thoughts.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

FEBRUARY 24, 2016

Unless you’re completely leading a market, pursue developing a few that matter to start. If you oversimplify the process, it will add little value. It’s our job, as marketers, to flip that on its head and often lead a transition to become a customer-centric culture.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

DECEMBER 4, 2015

It triggers the empathy you feel when you stop thinking of your leads as faceless, anonymous contact records and start imagining them as real people with tangible emotions, problems, and orientations. Emotions matter even more than logic and reason, as personal value has 2X as much impact as business value does.

Buyer Personas 100

Buyer Personas Lead Ranking Trigger Marketing Lead Scoring 100

Cintell

OCTOBER 23, 2017

Buyer personas will also guide your brand messaging and help you create content that will add value to customers and solve their problems. However, those questions should be answered quickly so that you can spend time digging into the more important information like goals, challenges, values, fears, and motivations. values and fears.

Buyer Personas 166

Buyer Personas Ad Building Ideal Customer Profiles Marketing Analytics Tools 166