Chris Koch

MARCH 18, 2011

I’m not saying that you should stop measuring consumption; but it’s clear that those kinds of metrics don’t give business people the answers they’re looking for when they ask about the value of marketing. Use ideas to attract and nurture leads.

Work Management 100

Work Management Thought Leadership Marketing Management Paper 100

Chris Koch

JULY 10, 2009

We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Increased lead generation” was farther down the list—24% are seeing it. Social media and lead generation go together. But there is a natural link between social media and lead generation. In our recent Web 2.0

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

MAY 1, 2009

For example, the trend towards creating a closed-loop lead generation and nurturing process between marketing and sales is a positive step, but it seems like a bridge across the chasm rather than a true route to collaboration. It’s much easier to see the value of someone else’s work when you’ve tried to do the same thing yourself.

B2B Thought Leadership 100

B2B Thought Leadership Cross-Selling B2B Sales Thought Leadership 100

Chris Koch

MARCH 5, 2010

And they both lead to content that benefits from being mobile. Could other users of the application get value from knowing where others are? Creating a mobile application that leads to static content on a website isn’t going to build much interest or loyalty because there’s no real urgency to connect. Continuity.

Wiki 100

Wiki Urgency Marketing Mobile Marketing Content 100

Chris Koch

AUGUST 16, 2011

Yet even in B2B, we have a growing concern over privacy in lead management. Rather than trading information for value or simply stealing it through invisible cookies, what if we actually did it the way people do in real life: through a personal relationship? Privacy is a concern in B2B, too. Buyers click more on pages with people.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Yet even in B2B, we have a growing concern over privacy in lead management. Rather than trading information for value or simply stealing it through invisible cookies, what if we actually did it the way people do in real life: through a personal relationship? Privacy is a concern in B2B, too. Buyers click more on pages with people.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

JANUARY 15, 2010

Marketers today are in the same position I was with that sales guy in 1995: Wondering how to explain the value and difficulty of creating clear, compelling content about a complex subject. And just as important, they are going to have to sell the value of that engine to their businesses to prevent further cuts to the budget.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

AUGUST 5, 2011

We don’t see the value of it for B2B and we want it off the table. Every time we talk about it, we have an endless argument that leads nowhere.”. Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

NOVEMBER 5, 2010

The pressures on the guard dogs lead to a lot of problems: The emphasis is on risk avoidance. The outsized focus on the negative from the people that sign internal PR people’s checks inevitably turns them into risk-averse guard dogs. And they never said anything of value. I truly valued these PR pros and always told them so.

PR 100

PR Press Paid Search Agency Lead Ranking 100

Chris Koch

SEPTEMBER 15, 2014

Women hold a strong place in Iroquois society, leading individual clans within tribes, helping determine chiefs, and holding veto power over treaties and declarations of war (the Iroquois declared war on Germany in both world wars). Focus metrics and incentives on long-term retention.

De-duplication 100

De-duplication Paid Search Agency Companies Wikipedia 100

Chris Koch

MAY 15, 2009

has any value for marketing. Marijean then proceeded to lead the group through the various stages of grief in the span of 20 minutes. Most of my web 2.0 sessions are with marketers from big B2B technology companies and I often experience deep cynicism, even anger, from people who question whether web 2.0 But it doesn’t sink in.

Web 2.0 100

Web 2.0 Peer-to-peer Paid Search Agency Stats 100

Chris Koch

APRIL 16, 2010

That means that if we are to keep up with our competitors, we’re going to have to take the lead on developing a strategy not only for marketing with social media, but for getting the rest of the organization involved as well. And to business people, that all represented value. 68% of our respondents said yes.

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

JULY 22, 2011

Any time anyone delivers a service to me now, I immediately start thinking about how the service is “being positioned,” and whether the “value proposition makes sense.” All of which is a lead-in to this week’s entry, which is what we as B2B marketers can learn from health-care marketing. I’m a goner. A marketing geek. (I Motivational.

Work Management 100

Work Management Marketing Management Social Media B2B Marketing 100

Chris Koch

JUNE 26, 2009

So now that we have established your personal social media goal—to be a valued member of the online B2B marketing guild—let’s talk about how you go about building your presence. Here are some important B2B blogs that I track: Acquiring Minds: A B2B Lead Generation Blog. But it’s nice to have them all in one place. Pick blogs to follow.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

FEBRUARY 5, 2010

Having been a journalist for years, I know that these acronyms lead even the most feeble-minded of us journos to the next obvious question: What do you mean when you say (insert acronym here)? I think that this definition will lead to the perpetuation of the brochure-on-steroids interpretation of thought leadership.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100

Chris Koch

DECEMBER 16, 2010

Putting this report together has made me realize the value of turning the breadcrumb trail into a summation narrative. In the process, I discovered five important steps that B2B companies must take to integrate social media into the overall marketing strategy. Why creating a summation narrative is better than reuse.

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Media 100

Chris Koch

AUGUST 3, 2010

Rarely do those links lead to paid content. You may inspire someone to share what you wrote because they see the value and want to enlighten others. Those who make their content freely available will have many more readers than those who don’t. Besides, it makes us feel good. Grammatical.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

MAY 5, 2014

Just like PCs, the value of robots will be not in the hardware but in the programming – what we can get the robot to do besides clean floors or weld cars – and we already know that there’s a robust open source community for programming on the internet. Lemley, who is one of the world’s leading authorities on patent law, isn’t so sure.

Copyright 100

Copyright Distribution Youtube Internet Marketing 100