Biznology

SEPTEMBER 26, 2019

B2B marketers understand the importance of qualifying a lead before it goes to a sales person, but sometimes the qualification process can get tricky. Think well beyond the simple score generated by your marketing automation system. Don’t let a lead get cold while waiting to go to sales. Then, set up your process.

Lead Qualification 116

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 116

Biznology

JUNE 4, 2019

I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. You’ve been involved in the lead generation world for a long time. You’ve been involved in the lead generation world for a long time. Certainly, technology lets us deliver more leads to sales, faster than ever before.

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

Biznology

FEBRUARY 24, 2022

My entire B2B career has been about leads—lead quality and quantity. Cost per lead. On the market side, I have never seen a study that didn’t place leads at the top of the B2B priority list. Trusted, reliable partnerships are essential to a company’s ability to delivering value to its own customers.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

Biznology

APRIL 10, 2020

“A Time to Lead with Purpose and Humanity. This crisis gives business leaders the opportunity to lead from the front… Leaders should be asking themselves: Are you spending enough time taking care of yourself…so that you can be the best version of yourself leading others? “ What You Truly Value.

Lead Scoring 197

Lead Scoring Lead Ranking Thought Leadership Leads 197

Biznology

JANUARY 4, 2017

All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing, and lead generation programs. Of those 350,000, about half—178,000—were actual sales leads. Let me show you what I mean.

Validation 180

Validation Linkedin Sales Qualified Leads Social Marketing 180

Biznology

MARCH 13, 2017

The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. Use relevant hashtags.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Biznology

OCTOBER 30, 2017

Dominance: reduce Google ’s surveillance and personal targeting of everyone, reduce Amazon’ s capture of customer relationships from leading companies. These are some areas where active knowledge adds value. Publishers and media companies, with exponential growth publishing, can lead this new economic and human progress.

Marketing AI 163

Marketing AI Lead Scoring Lead Ranking Marketing Automation Services 163

Biznology

DECEMBER 18, 2017

When these fundamental technologies change, that can change the leading companies. Their new digital infrastructure is replacing leading companies in industries like publishing, media, retailing and products. To take the lead, add people-first technology and grow its many relationships. Stage 2: Scale to high value.

Marketing Automation Services 156

Marketing Automation Services Sales Qualified Leads Lead Scoring Lead Ranking 156

Biznology

JULY 9, 2019

The real value happens when we match those captures back to our opt-in consumer data file, to provide the name, email, and postal information. The post How to Turn Anonymous Website Visitors into Leads appeared first on Biznology. It’s a small piece of code they can quickly attach to their site’s header.

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 149

Biznology

MAY 18, 2017

Here’s some reality: you’re not going to generate many leads this way , and you’re missing a big opportunity–especially on LinkedIn. Why brand maintenance doesn’t generate leads. In most cases, unless you already have an enormous following and probably don’t need a social media lead generation program, this just isn’t true.

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

JUNE 8, 2017

The problem stems from a common issue: Companies don’t do content marketing from a clear content strategy, leading to what Mark Schaefer calls content shock. Brands that lead with unbranded information build content marketing experiences that work. But you don’t lead with digital to build a new brand platform.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

Biznology

FEBRUARY 4, 2022

This mass migration reinforces the need for work that allows us to meaningfully manifest our values, strengths and expertise in service to our professional purpose. It works whenever there’s an opportunity to cooperate with another party to maximize the value you create together. ” Vox: “ Is confidence a cult?

Lead Ranking 104

Lead Ranking Lead Scoring Paid Search Agency Work Management 104

Biznology

JULY 31, 2015

Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. Which leads me to 5 Do’s and Don’ts of B2B lead qualification.

Lead Qualification 80

Lead Qualification Lead Ranking Sales Qualified Leads Lead Scoring 80

Biznology

DECEMBER 4, 2018

Increasingly, site search is on the list because of the hidden value in this capability. Among the value being found by companies are: Site searchers are 87% more likely to respond to marketing goals than non-searchers. What’s the value of retaining that traffic? All you have to do is point them to the thing that they want.

Lead Scoring 143

Lead Scoring Lead Ranking SEM Marketing Analytics Tools 143

Biznology

JULY 12, 2017

How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. They’re focused on lead generation even though most leads go nowhere—when the focus should be on prospect development. It’s still a cost and investment that isn’t leading to revenue!

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

SEPTEMBER 26, 2013

The Number One rule in B2B marketing: Never, ever, pass an unqualified lead to your sales force. In this kind of situation, the lead should stay with the marketing team, where the relationship can be developed, and nurtured, until it’s ready to take up a salesperson’s valuable time. Enter the concept known as lead qualification.

Lead Qualification 80

Lead Qualification Lead Generation Lead Scoring Lead Ranking 80

Biznology

AUGUST 12, 2020

What if we backed our stated values with actual capital investment? Founded by Julie Castro Abrams, CEO of How Women Lead, and co-managing partner, Erika Cramer, the core mission of How Women Invest is to bring gender equity to both the founders and funders ecosystem. Seldom have they been led by women. Many were quite good.

Enterprise Management 197

Enterprise Management Lead Scoring Lead Ranking Work Management 197

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. Speed Kills The Competition.

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Biznology

NOVEMBER 20, 2017

It is no longer possible to project yesterday’s trends to lead markets tomorrow. For example, the perception of some of Silicon Valley’s tech giants is turning negative. To take the lead, publishers can now change tech’s paradigm: People come first, and their lives and businesses are advanced everywhere. Lesson for leaders.

Marketing Management 149

Marketing Management Lead Ranking Advertising Agencies Paid Search Agency 149

Biznology

FEBRUARY 8, 2016

A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. Ninety-nine percent. Quality time.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Biznology

MARCH 12, 2020

Join Consultants Collective senior consultants Sharon McIntosh and Mark Dollins for a highly interactive discussion about the value of employee communications during the COVID-19 public health crisis. The post Webinar: The Value of Employee Communications During the COVID-19 Crisis appeared first on Biznology.

Lead Ranking 104

Lead Ranking Webinar Metrics Lead Scoring Consulting 104

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

APRIL 30, 2015

Last week was an interesting week in search marketing, with Google rolling out what pundits cheekily describe as “mobilegeddon”–Google’s update to their search ranking algorithm that boosts mobile-friendly sites while lowering the rankings for sites that don’t display well on small screens. Like this post?

Lead Scoring 80

Lead Scoring Lead Ranking Mobile Marketing Search Engine Marketing 80

Biznology

JUNE 8, 2018

And they still can’t get ranked. Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic. What’s wrong with SEO? There’s nothing wrong with SEO.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Biznology

AUGUST 2, 2021

So, dear CEOs, if there is friction between your sales and marketing leads, it’s up to you to make a change. Marketing spends half its time and resources trying to prove its value in financial terms. Both functions are required for success. Sales without marketing… marketing without sales… the truth is that B2B firms need both.

B2B Sales 197

B2B Sales Account Based Marketing B2B Marketing Cost per Lead 197

Biznology

MARCH 27, 2015

As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. That’s why webinars become interesting as a lead generation tactic. That’s why you see webinars rated as one of the top lead-gen tactics today (source: Placester ). Have webinars been successful in your lead-gen efforts?

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

Biznology

NOVEMBER 17, 2011

I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B marketing, so I needed to pore over her book, Maximizing Lead Generation , for tips–and I found them. Long B2B sales cycles mean that you need a set of techniques to nurture leads.

Lead Generation 80

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 80

Biznology

MARCH 23, 2017

The driving force behind this disconcerting trend of brand politicization is the increasing vocalization of customer values, which have become so intensely defined and polarized recently, even demanding a particular stance by some corporate brands. Traditionally marketers define “value” with a simple formula: benefit divided by the price.

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

MARCH 1, 2012

Google Panda and other ranking algorithm changes have caused significant drops in traffic for many of these companies. It all goes back to the old question that has always bedeviled lead-based businesses: Why are we getting more leads but not closing more sales? A qualified lead is one that is likely to buy from you.

Conversion Rate 80

Conversion Rate Lead Scoring Lead Ranking Google 80

Biznology

JULY 9, 2015

All around you, the carcasses of old profitable value chains lie, killed by the web’s ability to dynamically integrate value chains from many different places, without needing the vertical integration inside one company that was formerly required. That whole value chain is under attack. Are you a hotel chain? For a while.

Lead Ranking 80

Lead Ranking Lead Scoring Verticals Bundling 80

Biznology

FEBRUARY 15, 2018

The study uses key metrics to evaluate the value of the promotional products and how they compare to other advertising channels. The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Biznology

DECEMBER 26, 2013

The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency. We were very curious how the leading toy retailers would balance these two important metrics. . That’s a win-win! Target was a good example of this.

SEM 80

SEM Lead Scoring Lead Ranking Ad Frequency 80

Biznology

MARCH 25, 2019

For many businesses, ranking on the first page of Google is a constant uphill battle. 1: You will rank where you deserve to rank. So, as a digital marketer, one of the first things you need to understand about SEO is that you will rank where you deserve to rank. 2: Not all keywords are created equal.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

DECEMBER 7, 2017

To improve your website’s ranking, you need to get users to stay on your site and interact with your content. The amount of time visitors spend on your website can affect your SEO ranking. Research shows that content around 2,000 to 2,500 words ranks the highest in search engine results. Provide high quality, useful content.

SEO 140

SEO Dwell Lead Scoring Lead Ranking 140

Biznology

MARCH 23, 2018

The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Here’s another: Google and Facebook are leading the digital marketing revolution. Here’s an interesting one. Hubspot preaches inbound marketing as a mantra, right? Kudos to them. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

APRIL 30, 2021

How much more creativity, value, fulfillment, and joy could we realize? These and other questions are considered in the lead article, Deloitte Insights’ Leading Forward: Leading the Shift From Survive To Thrive. ” Deloitte Insights’ Leading Forward: Leading the Shift From Survive To Thrive.

Fulfillment 104

Fulfillment Lead Scoring Lead Ranking Thought Leadership 104

Biznology

NOVEMBER 4, 2010

In the Internet marketing world, we tend to get hung up on rankings and pure numbers. There are a lot of very bright people out there talking about how to get ranked in the local SERPs and that's good. The trouble is that the obsession with rankings often overshadows the other useful business reasons to optimize a Place Page in Google.

Lead Scoring 80

Lead Scoring Lead Ranking Google Wikipedia 80