B2B Marketing Traction

OCTOBER 24, 2014

The campaigns we’ve done for clients generated leads and revenue, but they also generated energy with the business owners, employees, suppliers and their community. They provide others with jobs and add value through their products and services. Great creative campaigns “raise all boats,” meaning they uplift us all.

B2B Marketing 100

B2B Marketing Campaigns Planning B2B 100

B2B Marketing Traction

APRIL 17, 2013

The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. According to the Optify survey, Twitter leads have a higher conversion rate than organic search. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 19, 2013

This is evidenced in the value the marketing and advertising industry and some businesses place on creative and design awards. Results in the way of leads, revenue, brand awareness? Results in the way of leads, revenue, brand awareness? Don’t get me wrong, I think that awards are great. Kudos to the award winners.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Positioning is one of the basic marketing principles that leads to success. You need to understand what value you provide to your customers and then leverage it. If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

FEBRUARY 23, 2015

Add value for your readers by providing business how-to’s? Add value with personal how-to’s such as stress management, leadership, time management and/or health tips? You can achieve many different objectives with an email newsletter. Provide news about your company and employees? Build a relationship with your customers?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JANUARY 13, 2016

When the screens were designed, the client said, “That’s not what I had in mind,” leading to several more iterations. When the website pages were created, I pointed out that the structure was not optimal for SEO, leading to a restructuring of the site. Need video content ideas?

Planning 100

Planning Marketing Plans Vendors Trade Show 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. Add value for your customers by sharing informative content on social media. Make sure you’re marketing to and adding value for your customers before it’s too late.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

MARCH 29, 2012

Integrated marketing leads to response compression. He thinks, “There might be some value in this company’s software application for my business.” Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

JULY 31, 2013

came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. We provide outsource marketing services to drive leads and revenue growth for our clients. Google Penguin 1.0 Google Penguin 2.0

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

MAY 11, 2015

There are many useful, safety related items that can be worked into a campaign about how much you value your customers and their well-being. New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty. If you have a favorite promotional item idea, please share it below.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JUNE 27, 2014

The commenter latched on to one statement in my blog post, said that I grossly misrepresented Twitter’s value to business and that my post was over three years behind best-in-class marketing. The comment was not thoughtful; there was nothing positive in it at all.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

MAY 17, 2012

Bain & Company’s study also showed that a 5% increase in customer retention can lead to profit increase of 25-100%. Add value to your customers experience by providing information and learning opportunities related to your products or services. How can you increase your customer wallet share? Know your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

SEPTEMBER 20, 2013

It leads to increased business, since people buy from people they know, like and trust. The company lost $25 Billion in market value after the Gulf spill. Doing business today requires transparency, which builds trust with your customers and partners. Mobile brings access to computing into more hands than ever before.

Transparency 100

Transparency Trust Marketing B2B Marketing Ad Building 100

B2B Marketing Traction

APRIL 1, 2015

People will see your logo and/or company name, which over time should lead to better brand recognition. Are you offering something of value? Can our readers easily tell who we are? Your brand should be prominently displayed at the top of the email. No marketing piece is complete without a call-to-action. Is yours clear?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. And, know that some hosting services put thousands of sites on the same server, possibly leading to performance issues and downtime.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JANUARY 21, 2010

The process of creating and producing crafty subliminal ads that got our attention and “made us” buy in the 60s, 70s and 80s isn’t as relevant to today’s buyers who are suspicious of hidden messages, who value transparency , and who want to know and like the people in the company that is selling what they want or need.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

APRIL 28, 2014

Don’t just put your presentations up on SlideShare as is, but add a narrative so that viewers can get value. If you implement any and all of these, I believe you will get traction (qualified leads) in as little as three months. Think of Twitter as an online broadcasting tool. Like SlideShare, anyone can follow you.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

OCTOBER 4, 2011

Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. Jeanne explained that your conversion is a factor of motivation plus value plus buyer urgency less friction less anxiety. You got traffic, but did you get results?

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

MARCH 26, 2010

Twitter extends your reach and puts you in front of prospects with value-add statements that support their buying cycle on a regular basis. A while back Chris Brogan advocated a 12 to 1 ration of tweets to add value for others versus self-promoting tweets. You may have met them face-to-face, talked on the phone, and exchanged email.

Trust Marketing 100

Trust Marketing Twitter Buying Cycle Paid Search Agency 100

B2B Marketing Traction

JULY 8, 2015

The value of LinkedIn, at least for me, diminishes greatly if I can’t post my blogs, etc. If others on the LinkedIn discussion groups marked your posts as promotional or inappropriate, your value or “score” (assuming that LinkedIn is tracking these things) as a contributor could be diminished. Can it be done?

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

OCTOBER 1, 2009

But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy (or torture!) Make sure what you drip has very high value. your prospects. Getting a call when you said you’re ready to buy is timely.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

MAY 21, 2014

(One of the failures many of us have observed in content marketing are marketers who believed that quantity trumped quality, and they slapped together fluffy blog posts with little substance and no value and other content in an attempt to drive traffic to their site.) Quality content will attract followers and lead to engagement online.

Planning 100

Planning Content Marketing Content Marketing & Strategy 100