Smashmouth Marketing

MARCH 14, 2020

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. That’s one way to use the available marketing budget: Source Ideal Customer Profile Leads (ICPs) to drive your most desirable persona to your events. The typical client was a B2B tech company.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

JULY 16, 2009

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads. Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), Sales Accepted Lead (?),

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

NOVEMBER 4, 2010

I wanted to beat my best score, and. I wanted to beat their best scores. Outbound sales, lead generation and demand gen in general are all about the numbers, too: forecasting good numbers, hitting those numbers and then pushing those numbers to new levels. Lastly, the Wii session inspired a contest at Green Leads this month.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Peer-to-peer 100

Smashmouth Marketing

NOVEMBER 16, 2008

Basically it is the value of your hand as it relates to the investment you have made in it. They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? Is each investment adding the expected value (EV) at each stage?

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

JULY 3, 2009

When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". What if you could get your sales team to NEVER say "Leads Suck"? There are lots of terms describing leads. Marketing Qualified Lead (MQL), Sales Qualified Lead (SQL), Sales Accepted Lead (?),

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Smashmouth Marketing

NOVEMBER 14, 2008

Basically it is the value of your hand as it relates to the investment you have made in it. They look at stages and lead scoring, but are they looking at the value of a lead and a demand generation/lead nurturing program? Is each investment adding the expected value (EV) at each stage?

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

DECEMBER 1, 2010

That said, we want to hear value. I challenge all the vendors -- bring value to the audience. he uses Green Leads, I might check them out " ? And as attendees, we kind of owe it to them to listen. Vendors can deliver their message themselves, or they can put customers or industry experts on stage to do it for them.

Vendors 100

Vendors Lead Scoring Lead Ranking Event Marketing 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Look at the other top experts in the Lead Generation section of LinkedIn. So I bookmarked the following links and turned on the bookmarks toolbar.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Company Facebook Fan Page - post some value. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Company Facebook Fan Page - post some value. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

JANUARY 15, 2009

Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. He is the expert in one of the hardest things to do in lead gen: Getting an appointment for the sales rep." Enjoyed doing the interview. Check out his blog and you’ll believe me.

Opinions 100

Opinions Lead Scoring Lead Ranking Ads 100

Smashmouth Marketing

JANUARY 4, 2009

Having worked with Mike Damphousse over the last couple of years, I can tell you this: He has a value-added opinion on anything and everything. He is the expert in one of the hardest things to do in lead gen: Getting an appointment for the sales rep.". Enjoyed doing the interview. Check out his blog and you’ll believe me. read more.

Opinions 100

Opinions Lead Scoring Lead Ranking Ads 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That’s generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That's generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 31, 2011

Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. Green Leads' interest in the event is the continued focus SiriusDecisions has placed on the topic of demand generation as it pertains to building and converting quality pipeline.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 10, 2011

They just don't work any longer and they're not helping anybody succeed at generating quality b2b leads. It had everything you needed to pass a lead or book an appointment with your targeted prospecting base. Open ended questions - Questions that bring value to the prospect by getting them to talk and participate in the conversation.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Telemarketing 100

Smashmouth Marketing

AUGUST 23, 2013

The prospect is typically educated more than an outbound generated lead, they are thinking about the topic that your product or service addresses, and the time is fresh to start the conversation. The outbound function assigned to these leads is typically referred to as Inbound Response. The more you know, the warmer that lead.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

JANUARY 7, 2010

Bring value. "If If you ask me anything I don't know, I'm not going to answer:" Believe me, this has value. Ask open ended questions -- leading questions. If you don't know where you are going, you might wind up someplace else: " What is your goal of your lead gen activity? Are you trying to do qualified lead gen ?

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. The first lead came in during the first six hours of going live. Understand the value of Content. Understand the basics of online lead gen. Six hours later the first lead came in. Don't start/stop.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. By far the best value on the market for the quality you receive. We've never found the value.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

OCTOBER 28, 2009

In fact, we bring value to each other. Brian Carroll of Intouch: B2B Lead Generation blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Competitors are definitely worthy of being part of the Lead Gen Tips collection. Already this month a lead has come of it.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

OCTOBER 28, 2009

In fact, we bring value to each other. Brian Carroll of Intouch: B2B Lead Generation blog. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. Competitors are definitely worthy of being part of the Lead Gen Tips collection. Already this month a lead has come of it.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

MARCH 19, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. I do, however, challenge the value of that inbound lead versus the value of the outbound lead, and that was not discussed. Inbound: SEO, SEM, Blogs.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. By far the best value on the market for the quality you receive. We've never found the value.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

MARCH 3, 2009

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 19, 2009

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. In fact, those warm ones have the highest lead scores in most systems.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 4, 2009

It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. I do, however, challenge the value of that inbound lead versus the value of the outbound lead, and that was not discussed. Inbound: SEO, SEM, Blogs.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

SEPTEMBER 23, 2010

Couple thoughts: Bring value to tribal prospects who aren't customers yet. Lead with leaders. Find the leaders of your tribe and get them to lead by example. Before going out to build your tribe, identify what it is that will bind your tribe members together. Encourage them to step out in front of you occasionally. Trust them.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

JUNE 23, 2009

Nigel Edelshain : "My instinct so far is call or email soon with some value-add (since leads go South fast) but not make direct reference to your tracking for fear of scaring them off.". can typically move your odds of a successful sale ahead positively.".

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

JUNE 22, 2009

Nigel Edelshain : "My instinct so far is call or email soon with some value-add (since leads go South fast) but not make direct reference to your tracking for fear of scaring them off." can typically move your odds of a successful sale ahead positively."

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

JULY 1, 2010

It's all about the evolution and use of technology -- I feel as if Apple values prospects and customers and wants to bring them value. Is your marketing value embedded within the content prospects see as valuable? Salespeople want the same kind of leads. HD videos and true multi-tasking, just to name a few.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

AUGUST 13, 2019

There is no place for BANT in a lead gen scenario, it is for later in the sales cycle. BANT is dead as it pertains to Lead Gen. And in Lead Gen, especially b2b appointment setting , the goal is to get the conversation started. I've been known to say " The sales process doesn't start until a conversation with a prospect does ".

Allocation 105

Allocation Lead Gen Sales Cycle B2B Sales 105

Smashmouth Marketing

SEPTEMBER 23, 2009

There is no such thing as the average web surfer #sherpab2b09 Thought provoking: MarketingSherpa : Audience poll #sherpab2b09 : Majority of marketers using lead scoring can’t quantify the value they’re getting from it. sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester.

Webcast 100

Webcast Lead Scoring Lead Ranking Lead Gen 100