LeadSloth

JULY 12, 2010

Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. In addition to the website, HubSpot offers a range of SEO tools for keyword discovery, keyword selection, rank tracking and more. With the improved Lead Manager, you could even use HubSpot as your CRM system.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

AUGUST 24, 2009

It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. Part of a good lead management process is knowing exactly who are involved in the sale. Also, lead scoring only works if you know who you want to target. Not Enough Leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

OCTOBER 26, 2010

Improve Lead Interaction with Good Segmentation. The technology can only do so much – starting with a segmented, clean lead list is important. Optimize Lead Nurturing Through Personalized and Relevant Communications. Which content provided the desired lead interaction for which segmented list during which stage of nurturing?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Practices 100

LeadSloth

SEPTEMBER 3, 2009

Marketing-qualified leads (MQL), definition should be established together with sales. sales accepted leads (SAL), formally accepted by sales. sales qualified leads (SQL), evolved into an opportunity. An inquiry could be any new lead, also someone who dropped off his business card at a tradeshow, or a download of a whitepaper.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

SEPTEMBER 24, 2009

Lead Nurturing / Drip campaigns. It is interesting to see that ROI and Best Practices score so high. Then both practical but advanced posts and opinion pieces were highly valued: clearly people enjoyed some of the recent posts that had a lot of discussion, like the “7 reasons why marketing automation projects fail” post.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

LeadSloth

MARCH 22, 2009

In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ).

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

LeadSloth

AUGUST 23, 2010

Again, they have created a great program for B2B Marketers, covering both lead generation and lead nurturing strategies. DIY Lead Scoring – Melissa Centrella from Virgin HealthMiles. Tags: events lead management marketingsherpa. Content that Converts – Marko Muellner and Thom Schoeborn from Webtrends.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management B2B 100

LeadSloth

MAY 5, 2010

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). Social Media doesn’t change anything about that: capturing, nurturing and scoring simply isn’t very social.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

AUGUST 26, 2010

Lead Intelligence. This one is getting more interesting, because it allows you to track Social Media as a lead source, all the way to revenue. My take: this is a real must because it can show the value of your Social Media investments. Lead Intelligence. Pardot’s Social Insight is focused on Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

NOVEMBER 16, 2009

Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. Profile-based Lead Scoring. Behavioral Lead Scoring. One Type of Contact (vs Lead & Contact). Strong Features of Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

OCTOBER 18, 2010

An example: they determine what their most important customer segments are, what content they need in the different phases of the buying process, and how leads will be routed throughout the organization. Once I tried to implement advanced lead management processes without the budget to buy a Marketing Automation system. That was hard.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

OCTOBER 15, 2010

I attended the advanced track, and it was a nice combination of detailed feature descriptions and lead management best practices. They covered the main parts of the Marketo application: Lead Database, Design Studio, Marketing Activities and Analytics. Forrester Lead Management Overview. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

FEBRUARY 17, 2010

Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JULY 14, 2009

Inbound Marketing adds more leads to your database, and Marketing Automation manages those leads. All search engines have approximately the same approach: they rank based on relevant content and page popularity. 3 Steps to Improve your Search Engine Ranking: (1) Choose your keywords wisely. (2) How Search Engines Work.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

JULY 8, 2009

Lead nurturing and scoring. Many posts on this blog are fairly in-depth, so it was fun to write an introduction to Marketing Automation on the Genius.com blog. For easy digestion, I split up the marketing automation process in four steps: Getting more visitors to your website. Get more visitors to register.

Marketing Automation 100

Marketing Automation Automation Demand Generation Lead Scoring 100

LeadSloth

FEBRUARY 10, 2010

This is the flawed but still-important number of inquiries (raw leads), plus the number of qualified leads. You can use lead scoring or a phone call to see whether a lead matches your ideal lead profile. If yes, you have a qualified lead. Revenue Metrics. Process Metrics.

Analytics 100

Analytics Lead Ranking B2B Marketing Sales Qualified Leads 100

LeadSloth

JUNE 23, 2010

NURTURE Leads to Assure More Revenue. 50% of Leads are NOTReady to Make the Jump. Nurtured Leads Produce 20% MORE Sales Opportunities. 4: Provide VALUE. Tags: lead management webinar recording. How Much REVENUE Are You Missing Out On? 23% BUY from a Competitor 6 Months after Initial Inquiry. 3: Know them WELL.

Webinar Metrics 100

Webinar Metrics Case Study Case Studies Lead Scoring 100

LeadSloth

OCTOBER 20, 2010

The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). Certification is also part of the University. More at the Eloqua University website.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

OCTOBER 16, 2009

First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. So let’s first take a look at which skills are typically required, inspired by the job profiles above. Marketing Automation Job Requirements. Sales Force Automation software (primarily Salesforce.com).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

SEPTEMBER 24, 2009

If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. For example, focus on a particular product or market segment with a high value. Make Sure You Have Enough Leads. If your problem is lack of raw leads, first address that problem. Describe Your Lead Flow.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

SEPTEMBER 1, 2010

Would you like to learn how Lead Nurturing can turn more of your leads into revenue? On a single afternoon in New York City, Silverpop brings together several expert speakers to discuss Holistic Lead Nurturing strategies. See below for an overview of Holistic Lead Nurturing. What Is Holistic Lead Nurturing?

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

LeadSloth

APRIL 15, 2009

On this blog I primarily write about integrated Lead Management systems , rather than small tools. Overall I feel that FormAssembly provides excellent value a low monthly fee ($34). One of the key tools is a form builder: and that is exactly what FormAssembly provides. Conclusion.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. I wrote more about this and about Lead Management on the Genius.com blog. Let’s give two examples.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100

LeadSloth

JANUARY 12, 2010

The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Adam Blitzer, COO & Co-founder, Pardot ( @AdamBlitzer ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

MARCH 24, 2010

Should the bookings be attributed to the first campaign that generated the first lead into a deal or maybe the last campaign that touched it or maybe it should be equally distributed across all campaigns that touched a deal? Determining an accurate method of revenue attribution is typically very difficult.

ROI 100

ROI Campaigns Marketing Management SEM 100