Anything Goes Marketing

NOVEMBER 15, 2009

jocebrown : It's the people and process not the technology that is stalling sophisticated nurturing and scoring - Laura Ramos #EE09 lauraramos : #EE09: Omniture organization looks like: Audience Program Mgmt, Offer Development, Channel Execution, and Marketing Operations supports all. Marketing automation experience will be key.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". In the downloadable PDF, they provide 6 lead generation insights for 2007. Nurture the Leads you Have. Are they serious?

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

MARCH 11, 2007

For example, it outlines that the subject line should not only outline what is in the email but also what value the recipient will derive from it. In B2B, the average score for the Forrester Email Evaluation Scorecard was -0.8 (10 In B2B, the average score for the Forrester Email Evaluation Scorecard was -0.8 (10

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

NOVEMBER 27, 2006

You can also see your page rank and how many search results you produce on the major search engines. Tool will tell you how difficult it is to get into the top ranked sites for keyword(s). This type of social ranking provides the RSS feed with added credibility and helps you navigate amongst the millions of feeds out there.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reuse (and abuse) your whole company.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing. Trial tips.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JULY 4, 2010

The more fields you have on a form that is designed to generate leads, the greater the chance that a web visitor will not the complete the process. You’re probably saying “well, I need that data to properly segment and route potential leads so I have no other choice but to have those really long forms and ask for everything up front”.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Tags: lead generation, creating podcasts, podcast rss feeds, interviews, web 2.0.,

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

SEPTEMBER 13, 2009

The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”). How Email Contributes Further Down the Sales/Marketing Funnel. Database Accuracy Metrics.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

OCTOBER 8, 2007

The query string values are "goog" and "Toronto%20Maple%20Leafs". This includes the bandwidth to create query string values to track each individual campaigns b. In this case, you need to sync up your query strings values to an object in your CRM - typically called a campaign object. Check out the long URL: [link] ?gtse=goog&gtkw=Toronto%20Maple%20Leafs

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. The same can be said for your PPC search campaigns.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

NOVEMBER 19, 2006

Here are some of the items I really liked: In my industry, we sometimes preach to hold off on passing leads (inquiries) to sales until they are "qualified"(I don't even want to get into a definition of this). Andrath feels that sales should be aware of all potential leads. It also ensures greater buy in from sales.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

AUGUST 7, 2007

If that's the case, lets make sure that we know what we're getting ourselves into ahead of time and if we do need to wait, provide some added value. Tags: email marketing Comedy Blogging lead conversion e-marketing youtube. Setting Expectations the Right Way in Online Marketing 1. This means using images to provide context.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Anything Goes Marketing

APRIL 17, 2006

Both have their advantages as push marketing typically allows the marketer to craft the message that is received while pull makreting means that the end user has opted-in and perceives value in the information that they have requestd. I guess you could use email but RSS would be less personal and have more of a communal aspect.

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

MAY 17, 2009

Lead Nurturing jblock : @tjaros : If you get one deal out of a reconstituted leads program, it's worth the effort. sds09 jblock : 5%-10% of leads that are sitting in your CRM system as "dead" can become real opportunities if put into a nurturing program. amyblack : # sds09 how do you increase adoption?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C). Don't wait a few weeks.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

This type of personalization leads to a much stronger and smoother hand-0ff process between the marketing and sales teams which I described in my last post " Lead Management and Football ". Using this technique demonstrates that marketing is at the top of their game. What is important is to provide content that is relevant.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100