Biznology

AUGUST 26, 2013

Photo credit: Wikipedia. Qualification questions (from lead qualification processes). Your most important tool in B2B is, arguably, the marketing database. Credit score. Fiscal year. Purchase history. Purchase preferences. Budgets, purchase plans. Survey questions (e.g., from market research). Customer service history.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Marketing Insider Group

DECEMBER 21, 2010

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Whoa – quite a mouthful!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

JUNE 2, 2010

In the next post , I will list the actions you can take today to deliver targeted leads to sales. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. In this post I will explain the 4 most common mistakes marketers make.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

ViewPoint

OCTOBER 7, 2017

According to Wikipedia, the Prevent Defense is a defensive alignment in American football that seeks to prevent the offense from completing a long pass or scoring a touchdown in a single play and seeks to run out the clock. Sending sales leads that suck is a lose-lose plan. Read “How Much Do Your Leads Cost” to understand why.

B2B Sales 222

B2B Sales Sales Leads Lead Generation Lead Scoring 222

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100