ViewPoint

JANUARY 26, 2012

Telephone is great for outbound inquiry generation, as well as lead qualification and nurturing. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. You go to their website, and there is a button that says, ‘Download this now.’” They’re actually selling things on their website, and it’s in $19-per-month bites. He notes Zendesk got 6,000 customers without a sales guy.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

MAY 1, 2012

And the right marketing KPIs are very different from cost-per-lead metrics. Lead definition and sales funnel stage impact cost-per-lead. Lead definition and corresponding links to sales funnel stages impact cost-per-lead. Visitors to a website who submit forms to download content are not qualified leads.

Cost per Lead 120

Cost per Lead Lead Ranking Marketing Qualified Leads Lead Generation 120

ViewPoint

FEBRUARY 2, 2012

When PointClear engages with marketing and sales executives at technology, healthcare and BPO services companies with complex offerings, the primary objective of our sales lead generation, lead qualification, and lead nurturing services is to help them close more deals at higher deal sizes. Static data about prospects.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120