Why BANT No Longer Applies for B2B Lead Qualification
ANNUITAS
AUGUST 28, 2012
If this is the case, one has to wonder why many organizations (especially sales people) still want to include BANT as part of their early stage lead qualification criteria? Here are a few reasons why BANT is not relevant for lead qualification: Traditional Buying is Dead. Implicit is far Better. Group Thinking.
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