prospect Lead Qualification Leads PointClear Sales Cycle 
ViewPoint
OCTOBER 3, 2017
Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher. That is why you frequently hear sales say: “the leads suck.”. In it I state: “How much should a lead cost?
ViewPoint
SEPTEMBER 23, 2011
Elizabeth’s comment got me to thinking about the role a human voice plays in prospect development, what this contact strategy shares with digitally-based media, and how it’s different from them. With a telephone conversation, a prospect has a live connection with a person and voice representing the solution provider.
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ViewPoint
JUNE 21, 2018
Accurate lead/revenue projections are a powerful tool that all B2B organizations need to manage sales and marketing. Problem is, most lead to revenue calculators out there are overly simplistic. A good one differentiates between prospects and SQLs—which have way different potentials to impact revenue. Guess what.
ViewPoint
JULY 11, 2011
Sales force efforts include field sales and inside sales teams using the phone. Telesales lead generation supports both field and inside sales. Continuing expansion of sales efforts means it will continue to be the largest cost. Sales and marketing headcounts have increased to generate new customers.
ViewPoint
FEBRUARY 2, 2012
When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Embedded in every client program, they help us identify the right prospects and convert them to qualified leads. Segmentation and testing.
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