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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

If you want to do the same, there’s no better inspiration than watching these video marketing examples from the B2B space and learning how these organizations have integrated video across their digital marketing programs. Consider this is an opportunity to learn from the best. Put Your Videos to Work. Sign Up Free. More ah, pipeline.

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Lead Nurturing: A Step-By-Step Guide

Marketing Insider Group

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

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Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

What Tools Do People Use for Sales Funnels? Marketing Funnel vs. Sales Funnel Resources. What is a Sales Funnel? The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. Think about how much contact and account data your sales team needs just to prospect.

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Conversica Announces Virtual Assistant-Powered Website Chat for Free, Disrupting the Chatbot Market

Conversica

the leader in Intelligent Virtual Assistants helping organizations attract, acquire and grow customers at scale, announced today its disruption of traditional website chat offerings by delivering AI-powered human-like, two-way conversations over chat for free via its Intelligent Virtual Assistants (IVAs).