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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

DECEMBER 18, 2011

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations.

Lead Generation 100
Lead Generation Reachforce Lead Scoring Lead Ranking 100
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Marketing Automation Trends for 2010

LeadSloth

JANUARY 12, 2010

Matthew Quinlan , VP Field Operations, Loopfuse. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. The rep may try to contact the prospect several times but will give up after a certain point. Manager, Inbound Marketing, Marketo. Steve Woods , CTO, Eloqua.

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Marketing Automation Services Marketing Automation Sales Management Automation 100
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