Vidyard

DECEMBER 19, 2017

Improving lead scoring and lead qualification. When it comes down to it, a Video Marketing Platform is way more than just a means to host, distribute, and manage your video content (as you’ll find other platforms are limited to). Instead, it’s about: Better understanding your prospects and customers.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Vidyard

JULY 21, 2014

” With Vidyard for Pardot, brands can generate more sales leads and improve lead qualification by identifying video viewers and tracking their viewing behavior.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Vidyard

JULY 21, 2014

” With Vidyard for Pardot, brands can generate more sales leads and improve lead qualification by identifying video viewers and tracking their viewing behavior.

Marketing Automation Services 50

Marketing Automation Services Paid Search Agency Lead Scoring Lead Ranking 50

Vidyard

DECEMBER 10, 2019

Behind the scenes, they use Vidyard , integrated with marketing automation and customer relationship management (CRM) systems to track viewer engagement for both lead qualification and ROI tracking. It’s a whole-funnel approach. Their success isn’t based on one great video, but a holistic video selling and video marketing strategy.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Vidyard

FEBRUARY 13, 2014

By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume.

Class 51

Class Sales Management Video Marketing Salesforce.com 51

Vidyard

AUGUST 2, 2016

Lenovo adopted Vidyard because of its ability to identify and track individual viewers, see how much of each video they watched and push that data into Oracle Eloqua for better lead qualification and customer insight. Video is one of the top-performing assets for us,” said Michael Ballard, senior manager of digital marketing at Lenovo.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50

Vidyard

AUGUST 2, 2016

Lenovo adopted Vidyard because of its ability to identify and track individual viewers, see how much of each video they watched and push that data into Oracle Eloqua for better lead qualification and customer insight. Video is one of the top-performing assets for us,” said Michael Ballard, senior manager of digital marketing at Lenovo.

Bulldog Solutions 50

Bulldog Solutions Differentiation Eloqua Marketing Management 50